Gears of Warwas one of the first new IPs on the Xbox 360 to really catch on. It arrived at the perfect time, just before Halo 3, and for some, they enjoyed this third-person shooter a lot more. Between the brutal action, co-op aspects, and cover mechanics, it was a whole new breed of exclusive shooter for the Xbox family. Gears of War remained a staple for Microsoft for a good decade, until the series started to cool down around 2020.