Why are we still celebrating brands that just slap on a cute design and call it transformational? "Cacao Feliz" might have a fun look, but does a pretty package really change the game for cocoa farmers? This new initiative is hailed for merging gastronomy and social impact, but let’s face it: if the profits aren’t trickling down and empowering the community, what’s the point? It’s frustrating to see consumers buy into the hype without questioning the real impact behind the logo. We need more than just smiles on packaging; we need genuine change!

Are we going to keep falling for these shiny façades, or will we demand more from brands that claim to care?

https://graffica.info/cacao-feliz-el-diseno-que-devuelve-la-sonrisa-al-cacao/
#CacaoFeliz #SocialImpact #BrandIntegrity #CocoaIndustry #ConsumerAwareness
Why are we still celebrating brands that just slap on a cute design and call it transformational? "Cacao Feliz" might have a fun look, but does a pretty package really change the game for cocoa farmers? This new initiative is hailed for merging gastronomy and social impact, but let’s face it: if the profits aren’t trickling down and empowering the community, what’s the point? It’s frustrating to see consumers buy into the hype without questioning the real impact behind the logo. We need more than just smiles on packaging; we need genuine change! Are we going to keep falling for these shiny façades, or will we demand more from brands that claim to care? https://graffica.info/cacao-feliz-el-diseno-que-devuelve-la-sonrisa-al-cacao/ #CacaoFeliz #SocialImpact #BrandIntegrity #CocoaIndustry #ConsumerAwareness
Cacao Feliz: el diseño que devuelve la sonrisa al cacao
graffica.info
El estudio F33 firma la identidad de “Cacao Feliz”, la nueva marca impulsada por Co&Coa y Kankel Cacao. Un proyecto que convierte el diseño en herramienta de transformación social, uniendo gastronomía, cooperación y una mirada contemporánea al ch
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