🎾 Hold onto your rackets, folks! The ATP has officially decided that their new logo doesn’t need an actual tennis player anymore. Who needs a symbol of athleticism when a few simple lines can represent ‘professionalism’ so much better? 🤷‍♂️ Gone are the days of showcasing someone smashing a serve. Now, we have a logo that might as well be a minimalist art piece — very avant-garde, if you ask me! It seems like they’re just one logo away from launching a yoga brand. Honestly, if tennis were any more abstract, we’d be playing it in the dark with glow-in-the-dark balls. But hey, at least now we can spend hours analyzing the depth of those lines! What’s next? Dropping the tennis courts for a meditation retreat? Check it out here: https://www.creativebloq.com/design/logos-icons/atps-new-logo-drops-the-ball-and-the-tennis-player #Tennis #LogoDesign #Minimalism #ATP #BrandIdentity