At the Adobe MAX creativity conference this week, Adobe announced updates to its Adobe Creative Cloud products, including Premiere Pro and After Effects, as well as to Substance 3D products and the Adobe video ecosystem.These apps are accelerated by NVIDIA RTX and GeForce RTX GPUs in the cloud or running locally on RTX AI PCs and workstations.One of the most highly anticipated features is Generative Extend in Premiere Pro (beta), which uses generative AI to seamlessly add frames to the beginning or end of a clip. Powered by the Firefly Video Model, its designed to be commercially safe and only trained on content Adobe has permission to use, so artists can create with confidence.Adobe Substance 3D Collection apps offer numerous RTX-accelerated features for 3D content creation, including ray tracing, AI delighting and upscaling, and image-to-material workflows powered by Adobe Firefly.Substance 3D Viewer, entering open beta at Adobe MAX, is designed to unlock 3D in 2D design workflows by allowing 3D files to be opened, viewed and used across design teams. This will improve interoperability with other RTX-accelerated Adobe apps like Photoshop.Adobe Firefly integrations have also been added to Substance 3D Collection apps, including Text to Texture, Text to Pattern and Image to Texture tools in Substance 3D Sampler, as well as Generative Background in Substance 3D Stager, to further enhance the 3D content creation with generative AI.The October NVIDIA Studio Driver, designed to optimize creative apps, will be available for download tomorrow. For automatic Studio Driver notifications, as well as easy access to apps like NVIDIA Broadcast, download the NVIDIA app beta.Video Editing EvolvedAdobe Premiere Pro has transformed video editing workflows over the last four years withfeatures like Auto Reframe and Scene Edit Detection.The recently launched GPU-accelerated Enhance Speech, AI Audio Category Tagging and Filler Word Detection features allow editors to use AI to intelligently cut and modify video scenes.The Adobe Firefly Video Model now available in limited beta at Firefly.Adobe.com brings generative AI to video, marking the next advancement in video editing. It allows users to create and edit video clips using simple text prompts or images, helping fill in content gaps without having to reshoot, extend or reframe takes. It can also be used to create video clip prototypes as inspiration for future shots.Topaz Labs has introduced a new plug-in for Adobe After Effects, a video enhancement software that uses AI models to improve video quality. This gives users access to enhancement and motion deblur models for sharper, clearer video quality. Accelerated on GeForce RTX GPUs, these models run nearly 2.5x faster on the GeForce RTX 4090 Laptop GPU compared with the MacBook Pro M3 Max.Stay tuned for NVIDIA TensorRT enhancements and more Topaz Video AI effects coming to the After Effects plug-in soon.3D Super PoweredThe Substance 3D Collection is revolutionizing the ideation stage of 3D creation with powerful generative AI features in Substance 3D Sampler and Stager.Samplers Text to Texture, Text to Pattern and Image to Texture tools, powered by Adobe Firefly, allow artists to rapidly generate reference images from simple prompts that can be used to create parametric materials.Stagers Generative Background feature helps designers explore backgrounds for staging 3D models, using text descriptions to generate images. Stager can then match lighting and camera perspective, allowing designers to explore more variations faster when iterating and mocking up concepts.Substance 3D Viewer also offers a connected workflow with Photoshop, where 3D models can be placed into Photoshop projects and edits made to the model in Viewer will be automatically sent back to the Photoshop project. GeForce RTX GPU hardware acceleration and ray tracing provide smooth movement in the viewport, producing up to 80% higher frames per second on the GeForce RTX 4060 Laptop GPU compared to the MacBook M3 Pro.There are also new Firefly-powered features in Substance 3D Viewer, like Text to 3D and 3D Model to Image, that combine text prompts and 3D objects to give artists more control when generating new scenes and variations.The latest After Effects release features an expanded range of 3D tools that enable creators to embed 3D animations, cast ultra-realistic shadows on 2D objects and isolate effects in 3D space.After Effects now also has an RTX GPU-powered Advanced 3D Renderer that accelerates the processing-intensive and time-consuming task of applying HDRI lighting lowering creative barriers to entry while improving content realism. Rendering can be done 30% faster on a GeForce RTX 4090 GPU over the previous generation.Pairing Substance 3D with After Effects native and fast 3D integration allows artists to significantly boost the visual quality of 3D in After Effects with precision texturing and access to more than 20,000 parametric 3D materials, IBL environment lights and 3D models.Follow NVIDIA Studio on Instagram, X and Facebook. Access tutorials on the Studio YouTube channel and get updates directly in your inbox by subscribing to the Studio newsletter.Generative AI is transforming gaming, videoconferencing and interactive experiences of all kinds. Make sense of whats new and whats next by subscribing to the AI Decoded newsletter.