Brought to you by:Architect: INC Architecture & DesignLocation: New York CityCompletion Date: 2024INC Architecture & Design, a New York Citybased practice, has completed work on The Treadwell, a residential tower located on the threshold between Midtown and the Upper East Side. Designed to fit in with its surroundings, the building blends two classic Upper Manhattan architectural styles, art deco and Romanesque revival, achieving these references with modern construction techniques and materials. To approximate the rich materiality of these historic precedents, The Treadwell is clad in fluted terra-cotta panels and features a quartzite-clad entrance. The building is sited on 2nd Avenue, a busy corridor punctuated by vertical residential towers. (Ivane Katamashvili)Rising 28 stories, The Treadwell is sited along 2nd Avenue, a thoroughfare that is defined by tall condominium towers. The building is named after the Treadwell Farms Historic District, a small landmark-designated neighborhood along 61st and 62nd street. Two primary styles drove the design of the project. Namely, the work of Rosario Candela, a famed early-20th century architect known for his Romanesque structures such as One Sutton Place and 834 Fifth Avenue, as well as the iconic art deco residences located near Central Park including The Ardsley and The Majestic. INC borrowed from both sources, resulting in a tower thats silhouette is distinctly art deco, while its facade is composed of warm colors evocative of Candelas work.Bronze-colored trim between the terra-cotta panels helped to achieve the overall warm tones of the facade. (Ivane Katamashvili)The Treadwell was about bridging the cool modernism of midtown with the rusticated materiality that you see on the Upper East Side, said Hilary Fulmer Kroll, principal at INC. So when we were looking at the cladding materials, we were trying to balance those two concepts. Terra-cotta felt like a nice middle ground because it has this handmade quality to it, she added. To add texture and dimension to the towers elevations, a fluted surface was manufactured for the panels. By implementing a standard fluting across all of the panels, the architects were able to minimize costs and simplify the extrusion process.We fought tooth and nail to keep terra-cotta on the project, added Fulmer Kroll. [The Treadwell] was developed during the pandemic so the market was a little unsteady. But in the end, they sprung for the terra-cotta and the building is selling really well.The tower terminates in a decorative crown. (Aerial VP)The Treadwells massing and decoration leaned primarily toward art deco precedents. To emphasize the verticality of the building, protruding vertical mullions and a darker finish were applied to the panels near the center of the buildings mass. The top of The Treadwell is adorned with a large cross-shaped crown, a classic feature of the style.INC Architecture & Design specified fluted brown quartzite for the buildings residential entrance. (Ivane Katamashvili)A separate residential entrance is located on 62nd street. The entrance was clad in ornate brown quartzite with oversized fluting that dwarfs that of the terra-cotta panels above. A darker color was selected to match the panels running up the center of the structure. The other end of the structure, located on 2nd Avenue, features a ground-floor retail space. The warm mineral palette of the exterior is continued inside the project, where the architects specified a range of materials including limestone, wood paneling, and metal trim. Overall, the building demonstrates the importance of materiality in modern construction. Though unable to replicate the decorative excess of the past, working architects can still imbue structures with a sense of solidity and history by using natural materials like stone and terra-cotta.Project SpecificationsClient: Dart InterestsClient Representative: Zeckendorf DevelopmentDesign Architect: INC Architecture & DesignArchitect of Record: SLCE ArchitectsLandscape Architect: John MiniInterior Design: INC Architecture & DesignStructural Engineer: McNamara SalviaMEP Engineer: ICORGeotechnical Engineer: LanganLighting Design: One Lux StudioAV/Telecommunications: The Clarient GroupAcoustics: Longman LindseySignage/Wayfinding: Crown SignageZoning Consultant: DCS ZoningFacade Consultant: AJLPConstruction Manager: CMAGlazing Contractor: Skyline WindowsFacade Installation: PG New YorkTerra-cotta: ShildanACM Metal Panel: AlucobondWindows: Skyline WindowsIGU: Guardian GlassEIFS: Sto Corp