"Brilliant. No notes."AI GoreCoca-Cola drew criticism for rolling out an uninspired and lazily AI-generated holiday advertisement this year.The ad is pretty much exactly the kind of insipid corporate sludge you'd expect from AI: predictable, unimaginative and vaguely uncanny.Fortunately, Redditors took matters into their own hands, celebrating tooth-rotting soft drinks with a far more "unhinged" take on Coke's concept.The result harkens back to the glowy days of AI gore, when Will Smith glitchily "eating" a bowl of spaghetti went mega-viral, withunsettling mishmashes of morphing body appendages and explosions. At one point, a polar bear even yeets its offspring into an icy lake for no discernible reason."Brilliant,"one Redditor assessed. "No notes."Out of TouchCoke contracted three separate AI studios for its cheap-looking ad, and it didn't take long for netizens to call out the company for brazenly replacing human artists with bland AI."FUN FACT: Coca-Cola is red because its made from the blood of out-of-work artists!" Alex Hirsch, the creator of the Disney TV show "Gravity Falls," tweeted in a tongue-in-cheek post.It's only the latest in a string of companies relying on cheap generative AI for its ads. Earlier this year, the corporate husk of Toys "R" Us was flamed for a similar effort.Perhaps it would've served Coke better to lean into the limitations of the tech. During this year's Super Bowl half-time, after all, its sports drink brand Bodyarmor released a nausea-inducing generative AI ad in an attempt to make a point about offering its customers a "real" product.At least, the ad passed the low bar of being somewhat entertaining to watch, which can't be said of its latest cringe-inducing attempt."They should've made it more self-aware and comical, it would've had a better reception IMO," one Redditor argued."Tough for the marketing department to make a self-aware ad when they are all out of touch in the first place," another replied.Share This Article