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Christ & Gantenbein designs booths for Joyas debut jewelry fair in Monaco
Joya is a new jewelry fair that opened this week in Monaco. The grand occasion invites 15 exhibitors and multiple cultural institutions to participate. The festivities take place inside the Richard Rogersdesigned Socit des Bains de Mers flagship building. Joyas goal, according to its cofounders Vanessa Margowski and Delphine Pastor-Reiss, is to put jewelry in an historical context, past and present. Inside the One Monaco venue, Christ & Gantenbein has completed 15 temporary installations, one for each of Joyas 15 participants. The booths are just over 8 feet tall and spread across two large rooms. In plan, the semi-circles interlock, forming a sinuous series of nooks and crannies that make navigating the voluminous chamber a labyrinthine endeavor.Joyas 15 exhibitors include Ciaudano, Dorothe Potocka, Eliane Fattal, Elie Top, Gabrielle Greiss, Galerie Zink, Gioielleria Pennisi, Karry Berreby, Tatiana Verstraeten, and Venyxworld.Christ & Gantenbein called each of the 15 installations individual crins, the French word for jewelry boxes.The booths also have custom furniture and circular glass tables by NM3, the Milanese brand. ( Luca Fontana)The crins are made of reflective, galvanized steel skin backed by an aluminum frame. Lighting fixtures are placed on every other vertical frame, piercing the skin. This assembly makes dismantling the installations quite easy and sustainable, allowing for their future reuse. Christ & Gantenbeins project lead was Victoria Easton. This interlocking approach was meant to provide contrast between Joya and other art fairs, where booths are often arranged in an orthogonal, predictable manner, a monotonous experience. The booths also have custom furniture and circular glass tables by NM3, a Milanese brand.Plan view ( Christ & Gantenbein)For Joyas debut, it wanted to transcend other commercial trade shows so common in the jewelry industry. Toward that end, Joya aimed to make its kick off a cultural and artistic event, so they partnered with artists like Julien Carreyn. Lcole, School of Jewelry Arts, an educational program supported by Van Cleef & Arpels, helped plan Joya, among other partners. All in all, the booths assembly system reflect Christ & Gantenbeins commitment to material reuse and sustainability.Joya is open through November 24.
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