Is it a Brncui? A towering folly by Hans No? No, it is the four new vertical installations inside Louis Vuittons 57th Street flagship by OMA principal Shohei Shigematsu and project leader Jesse Catalano. From afar, the new sculptures by OMA recall Endless Column, a 98-foot-tall artwork by Constantin Brncui in Trgu Jiu, Romania, completed in 1938. But upon closer inspection, visitors will realize that OMAs design in New York is made up of (structurally reinforced) luggage trunks, not cast-iron modules.Each of the four towers are 52-feet-tall. (Courtesy Louis Vuitton)These arent just any old luggage trunks, however: These are Louis Vuitton Courrier Lozine trunks, fashion accessories that sell for more than $40,000. Not only that, but there are 90 of them in total stacked atop one another, a dizzying artwork made out of luxury consumer items. Each of the towers are about 52-feet-tall. Our installation uses iconic Louis Vuitton trunks in a playful display that intuitively and instantly communicates the Maisons heritage and spirit of innovation, Shigematsu said in a statement.Conceived to fit the central atrium of the temporary store, Shigematsu continued, the four trunk towers are part structural and part sculptural, familiar in materiality yet foreign in shape, height, and slenderness created by their distinctly stacked forms. Together, they become a spatial amplifier that feels surreal yet rooted to Louis Vuittons origins.Each of the towers use different Louis Vuitton canvases: historic Raye stripes, classic Monogram canvas, white Damier Azur, and metallic Monogram. (Jeremy Liebman)The trunks are stacked in different configurations, OMA said. This elicits the shifting, counterbalancing, twisting, and zigzagging forms effect one may notice in the photos. Each of the towers use different Louis Vuitton canvases: historic Raye stripes, classic Monogram canvas, white Damier Azur, and metallic Monogram. Mirrored bags in the rear atrium form a 69-foot wall. There, rows of other signature Louis Vuitton itemsKeepall and Speedyfurther create a rhythmic effect. This coalesces near oversized photomurals that frame the intervention.The installations touch down on the ground floor of the flagships 5-story atrium. (Nicholas Calcott)The new provocations by OMA come not long after another stunt by Louis Vuitton in New York that had the internet talking.In late October, just before Halloween, Louis Vuitton masked its 57th Street flagship, which is under construction, with a faux facade made of oversized luxury luggage trunks. This was similar to another project by Louis Vuitton on Pariss Champs-lyses.Now, the four new towering installations inside the New York flagship echo the faux facade on the exterior, one that will stay in place until construction on the building is complete.