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Competition: Zagreb visual identity, Croatia
The City of Zagreb is holding a competition for a new visual identity (Deadline: 13 January)The competition organised by Croatian Designers Association on behalf of the City of Zagreb seeks unique and high-quality conceptual solution for a new visual identity for Croatias capital and largest city.The call for concepts aims to identify a range of innovative solutions which reflect the settlements rich history, present and a vision of the future. Key aims include delivering a comprehensive and adaptable visual system which helps strengthen the citys international profile.According to the brief: The aim of the tender is to create a visual identity that will reflect its rich history, present and a vision of the future, that is to develop a comprehensive and adaptable visual system, capable of clear communication, efficient marking and strengthening Zagrebs international recognition.The visual identity proposals are expected to take the following into account: Zagrebs history and development, its urban dynamics and the values officially communicated by the City.Located on the banks of the Sava River on the southern slopes of the Medvednica mountain, Zagreb is the capital and largest city of Croatia with more than 760,000 residents. Local landmarks include Ban Jelai Square and the nearby Zagreb Cathedral, the Croatian National Theatre and the Cibona and HOTO towers.The latest competition comes two years after an open international student contest was held for sustainable concepts for a new 100 million year-round eco-resort in Starigrad Paklenica which is located around 170km southwest of Zagreb.The contest invites professional designers and interdisciplinary teams to draw up conceptual design solutions for the citys visual identity. Judges will include Tom Dorresteijn, strategy director at Studio Dumbar; Ira Payer, designer at Superstudio; and Luka Korlaet, deputy mayor of the City of Zagreb.Concepts will be judged on the uniqueness and innovation of the visual solution, communication efficiency and recognition in different contexts, system modularity and flexibility, integration of historical elements with a vision of the future, and the convenience and availability of widely used elements.The overall winner to be decided on 31 January will receive a 15,000 prize and the right to negotiate for a 35,000 design contract. A second prize of 12,000, third prize of 10,000, fourth prize of 8,000 and fifth prize of 6,000 will also be awarded.How to applyDeadline: 5pm local time, 13 January 2025Competition funding source: Not suppliedProject funding source: Not suppliedOwner of site(s): Not suppliedContact details: natjecaji@dizajn.hrVisit the competition website for more information
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