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How 4 Pros Use Spoonflower Wallpaper and Fabrics to Transform Their Designs
Print-on-demand wallpaper and fabric company Spoonflower has a reputation for eye-catching, colorful, sometimes even kitschy patterns. This is a brand whose "About" page says, "It all began with oversized yellow polka-dot curtains."The company revolutionized the home-decor textile space by providing an online platform where independent artists and creators could sell their custom designs, and homeowners, renovators, and DIYers would be sure to find, among the site's more than a million offerings, a print for any project they could dream up. Especially if they had their heart set on something bold, bright, and funky. But unique design resources don't stay under the radar for long. Professional designers are avid fans of Spoonflower as well, and the poppy prints have been joined by more subtle patterns and sophisticated neutral colors, as well as metallic options, that suit a full array of decor styles. Recently, the brand partnered with House Beautiful in the 2024 Whole Home project in Asheville, North Carolina, inviting designers to bring their creativity to bear using Spoonflower designs. Take a look.Brie WilliamsThe house, nestled in the Blue Ridge Mountains, has a modern-rustic vibe, which Oklahoma City-based designer Kelsey Leigh amplified with unexpected masculine touches in the kitchen. She installed cabinetry painted a deep navy and covered a window wall offering a sweeping view in a Spoonflower plaid wallpaper in browns and tans. The colors may be subdued, but the effect is dramatic. Since turnaround time can be tight on a showcase project like this, Leigh opted for pre-pasted wallpaper, which comes with adhesive already on the back. The paste is activated by water, allowing you to apply the paper directly to the prepared wall. It also comes off easilyjust grab a corner and peel to remove. (Spoonflower can print almost any pattern on traditional non-pasted paper, grasscloth, peel-and-stick, and vinyl as well.)Brie WilliamsIn the house's media room, California designer Anita Yokota, author of Home Therapy, kept things tranquil with gently undulating Watercolor Stripes in Waves wallpaper in Blue. (The hand-painted pattern also comes in six other pastel-leaning colorways.) Spoonflower has embraced professionals like Yokota with its Trade Program, which lets designers leverage the company's vast library on behalf of clients. It offers professionals exclusive trade discounts and curation services, along with customer-pleasing unlimited swatches and quick lead times.Brie WilliamsThe home's recurring palette of brown and navy inspired Heidi Woodman, a designer from Indianapolis who took on the primary bedroom, to choose a burlap-patterned wallpaper (also seen in the image at top) in a warm neutral called Biscuit. Woodman had it printed on grasscloth; the subtle texture integrates nicely with the abundant natural-wood floors and furniture.Brie WilliamsMost of Spoonflower's designs can be digitally printed on fabric as well as wallpaperyou can even have them rendered on cocktail napkins, throw pillows, duvet covers, you name it. Byron Risdon, owner of an interior-design firm in Washington, D.C., outfitted a guest bedroom with a coverlet in solid dark teal to play against boldly floral draperies. Touches of white, as in the black-and-white windowpane bedding, act as brief visual breaks amid the room's saturated color scheme. Risdon chose performance linena synthetic fabric with the organic, woven look of linento keep the bedding high-style but low-maintenance. Spoonflower also offers velvet, chiffon, jersey, denim, sateenin fact, there are some 30 fabric types to choose from, so the pattern you love can be made to suit whatever room and use you intend it for. Because that's Spoonflower's superpower: providing a single destination where you can execute every facet of your design vision.
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