Head of Marketing - Data Ladder (Remote, Global)Company Overview:Position Overview:Key Responsibilities:Organic Search and SEO:Own and drive SEO strategies to grow organic traffic, leads, and engagement.Collaborate with cross-functional teams to optimize the website, enhance content quality, and ensure a robust keyword strategy.Lead efforts to track, analyze, and improve search rankings and conversion rates for relevant keywords.Content Marketing and Thought Leadership:Develop a compelling content strategy that educates and engages our target audience, solidifying Data Ladders role as an industry leader.Oversee the creation of various content forms, including blog posts, whitepapers, case studies, videos, and webinars.Manage third-party content contributors, ensuring quality, brand alignment, and relevance.Account-Based Marketing (ABM):Design and execute ABM campaigns targeting high-value accounts across multiple industries.Work closely with Sales to define target accounts, customize content, and drive alignment for enhanced lead quality and conversion.Track and report ABM program effectiveness, refining campaigns based on performance data.Email Marketing and Nurture Programs:Build and manage email marketing campaigns to nurture leads, retain customers, and support product adoption.Segment audiences and personalize email journeys to deliver relevant, timely content at each stage of the buyers journey.Use data insights to test and optimize email performance, increasing engagement and conversion.Strategic Partner Alliances:Identify, engage, and cultivate partnerships with complementary system integrators and software resellers to expand Data Ladders reach and solutions.Collaborate with partners to create joint marketing initiatives that amplify Data Ladders value proposition and drive revenue growth.Measure the effectiveness of alliances, tracking their contribution to lead generation and brand awareness.What Youll Bring to the Table:8+ years of B2B SaaS marketing experience, with a strong focus on organic growth, SEO, content, and partner marketing.Proven expertise in driving organic search performance and managing SEO strategies to increase visibility and engagement.Deep experience in content marketing, including managing content strategy, production, and distribution to support demand generation.Strong understanding of ABM principles, able to design and execute highly targeted campaigns with a focus on measurable outcomes.Hands-on experience with email marketing platforms, CRM, and marketing automation tools, such as Zoho One Suite, ActiveCampaign, etc.Demonstrated success in building and managing strategic alliances with industry partners.Exceptional communication skills, both written and verbal, and the ability to present ideas to stakeholders at all levels.Highly data-driven and detail-oriented, with a knack for translating data insights into actionable strategies.To apply, please record a 60-second Loom.com video telling us why you're the best fit for this job and send it to [emailprotected] along with your resume. Please ensure the email subject line is: "Enterprise Marketing Application: DL". All applications that do not have this exact subject line, the resume attached, and the loom video link will be automatically disqualified.Why Data Ladder?Were a team of innovators, thinkers, and creators who believe that empowered data can transform industries. At Data Ladder, we value inclusivity, authenticity, and a shared commitment to excellence. If youre looking for an opportunity to make a lasting impact in a fast-growing tech company and help shape the future of data quality, we encourage you to apply!Equal Opportunity Employment: