Job SummaryWe are seeking a Digital Marketing Specialist to manage and optimize our paid digital marketing efforts across the US and UK markets, while supporting country-specific onboarding initiatives as we expand globally. This role is hands-on and will involve close collaboration with the Global Marketing Director to execute campaigns that drive measurable results. The ideal candidate will have experience in paid media, email marketing, and working within a dynamic, multinational environment. About You You are a results-driven digital marketer with a strong background in paid media and more than 3 years of experience in the field. Experience in an agency setting is a significant plus. You thrive in a collaborative environment and are comfortable managing campaigns across multiple platforms and markets. You are detail-oriented, adaptable, and passionate about using data to optimize performance. In addition to hands-on expertise with paid platforms, you bring solid knowledge of GA and GTM to track and measure performance effectively. You are also familiar with CRM platforms and understand how they integrate into marketing workflows. You excel in dynamic, fast-paced environments and are fluent in English, with the ability to work effectively with remote teams. Responsibilities Paid Media ManagementPlan, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta, Bing and others for the US and UK marketsAnalyze campaign performance and provide actionable insights to improve ROIExecute A/B tests for landing pages to improve conversion ratesCollaborate on strategies to open/restructure paid marketing in new countries during onboarding phasesProduce weekly reports on the results of marketing effortsEmail MarketingDevelop and manage email marketing campaigns, including segmentation, A/B testing, and performance trackingWork with the Global Marketing Director to create and refine automated email workflows for lead nurturing and retentionCountry-Specific Marketing SupportAssist with onboarding new countries by evaluating and supporting their marketing effortsProvide hands-on support to establish paid marketing campaigns where neededEnsure all campaigns align with global brand guidelines and messagingCollaboration and ReportingReport to and with the Global Marketing Director to align strategies and goalsGenerate regular reports on campaign performance, identifying trends and opportunities for growthStay updated on industry trends and recommend innovative strategies to stay ahead of the competitionSkills and QualificationsProven experience in paid digital marketing across platforms such as Google Ads, Facebook Ads, Bing and LinkedIn, etcStrong analytical skills with experience in campaign tracking, optimization, and reportingProficiency in email marketing tools (e.g., Mailchimp, HubSpot, Drip, or similar) and CRM platformsExcellent communication and organizational skillsExperience working in a global non-profit, working with a remote team or in a multinational organization preferredAgency background is a strong plusFluency in English (written and verbal)IIf you are passionate about this work but do not have all the skills listed, we are still interested in speaking with you and encourage you to apply! Pay and benefits Our pay levels are set according to a formula that combines above-median market rate data for the role (we pay 55th percentile of New York market rate for this role, based on Payscale data) adjusted for your local cost of living based on Numbeo data. We take the issue of equitable pay very seriously, and we apply our pay formula to all workers who work 80% or more of full-time hours with us. Diversity and inclusion We care about diversity - we strive to ensure all of our team feel included and can bring their whole selves to work but we also know that this work is never done or complete, and that we can always improve.Our team is fully remote, living and working across 20 countries across the world, and wed love to hear how you can add to our special culture at MFI.