Just days after Nintendo dropped the hottest new game console, Balenciaga tried to do what it does best hype-marketing. Marking the beginning of the Chinese Year of the Snake, the company gifted its VICs or Very Important Clients an elaborately packaged gaming console that plays the age-old Snake game. The most bizarre part? You can play the exact game for free on a browser on Balenciagas website.The console looks like a Cybertruck and a Game Boy Classic had a baby. Its minimal to the point of being bland, comes with a UI that puts the logo front-and-center instead of actual ergonomics, and only plays one game although I expect someone to hack it so we can play Doom on it too.Designer: BalenciagaThe problem with this console is that it isnt really a gaming device its merch. Its limited to Balenciagas valued clientele, which comprises more of high-society elites rather than actual gamers. This gaming device has no games, isnt designed keeping the gaming experience in mind, and isnt even available to gamers and thats really what I loathe about it.Just like everything Balenciaga does, this console is all about making a statement (even though the actual essence of the statement means nothing). The console has a basic plastic outer body, with a fairly cheap-looking monochrome LCD screen with a blue backlight. The buttons are especially infuriating given how theyre easy to miss thanks to their slim, linear design. Imagine a game controller with only spacebars for buttons sounds oddly annoying, right? Now imagine the logo being bigger than the buttons and occupying prime real estate. Well, thats Balenciaga for you. Its a good thing this one isnt for sale I hate the idea of influencers and socialites shelling out thousands of dollars for something that would probably cost about as much as a cup of coffee if it were available on Temu.The post Balenciagas Limited-Edition Game Console Shows Why High-Fashion And Gaming Never Go Together first appeared on Yanko Design.