AI agents which can understand, adapt to and support each users unique journey are making online shopping and digital marketing more efficient and personalized. Plus, these intelligent systems are poised to turn marketing interactions into valuable customer research data.In this episode of the NVIDIA AI Podcast, Jon Heller, co-CEO and founder of Firsthand, discusses how the companys Brand Agents are revolutionizing the relationship between consumers, marketers and publishers. By using a companys own knowledge, Firsthand Brand Agents act as AI-powered guides that engage customers on a brands website and beyond assisting at every step of the customers journey, from finding solutions to making purchases.Drawing on decades of industry experience including leadership roles at advertising companies DoubleClick and FreeWheel, Heller explains Firsthands vision of AI as a new medium rather than just a technology.The AI Podcast Firsthands Jon Heller Shares How AI Agents Enhance Consumer Journeys in Retail Episode 242AI agents are enabling companies in the retail and consumer-packaged goods (CPG) industries to increase internal efficiency and productivity while improving customer service.Two of the top use cases for generative AI in retail are: personalized marketing and advertising, and digital shopping assistants or copilots. Learn more about AIs rapid integration across businesses in NVIDIAs second annual State of AI in Retail and CPG survey report.Time Stamps2:10 How large language models revealed a new approach to digital marketing.12:46 How Firsthand Brand Agents can use various AI capabilities beyond traditional chat.16:33 How Firsthand Brand Agents create a connected customer journey by maintaining context across touchpoints.23:57 The technical challenges in building agents while maintaining brand safety.30:10 How AI can generate unprecedented insights into consumer needs and preferences.You Might Also LikeImbue CEO Kanjun Qiu on Transforming AI Agents Into Personal CollaboratorsImbue is building software infused with intelligence through collaborative AI systems that work alongside users. CEO Kanjun Qiu discusses her companys approach to AI agents and compares the personal computer revolution of the late 1970s and 80s to todays AI agent transformation.Media.Monks Lewis Smithingham on Enhancing Media and Marketing With AIMedia.Monks platform Wormhole streamlines marketing and content creation with AI-powered insights. Hear from Lewis Smithingham, senior vice president of innovation and special operations at Media.Monks, as he addresses AIs potential in entertainment and advertising.Snowflakes Baris Gultekin on Unlocking the Value of Data With Large Language ModelsSnowflake is using AI to help enterprises transform data into insights and applications. Baris Gultekin, head of AI at Snowflake, explains how the companys AI Data Cloud platform separates the storage of data from compute, enabling organizations across the world to connect via cloud technology and work on a unified platform.Subscribe to the AI PodcastGet theAI PodcastthroughAmazon Music,Apple Podcasts,Google Podcasts,Google Play,Castbox, DoggCatcher,Overcast,PlayerFM, Pocket Casts,Podbay,PodBean, PodCruncher, PodKicker,SoundCloud,Spotify,StitcherandTuneIn.