CASETiFY Is Bringing Andy Warhols Iconic Art to Its Phone Cases
design-milk.com
Phone accessory maker CASETiFY wants to make its phone cases a little more expressive. The company has announced a new collaboration with the Andy Warhol Foundation for Visual Arts, adding Andy Warhols iconic pieces to CASETiFYs lineup of phone and tech cases for the new Andy Warhol x CASETiFY Collection.The collaboration will see three of Warhols most iconic works being incorporated into CASETiFY products, including the Banana, Campbells Soup Can, and Brillo Box. The new cases go beyond simply imprinting the art onto the back of a normal phone case too. The Andy Warhol Banana Collectible Phone Case, for example, is designed to be larger than life, according to CASETiFY, and actually takes the shape of a banana. Theres even an option for the Andy Warhol Banana Peel Case, which allows the banana design to be peeled back to reveal a pink fruit inside.To learn more about the collaboration, we had a chance to ask Michael Dayton Hermann, Director of Licensing, Marketing and Sales at the Andy Warhol Foundation for Visual Arts, a few questions.What makes CASETiFY a great fit for Warhols work?The Andy Warhol Foundation seeks partners who celebrate contemporary art, embrace creativity, and understand Warhols lasting relevance to todays culture. CASETiFY embodies all of these qualities, with a bold approach to design and a deep appreciation for artistic expression. Together, were bringing Warhols iconic works into the hands of a new generation, keeping his legacy alive in ways that feel fresh and meaningful.How did you decide what works would be included in this collection?Rather than simply selecting works, we collaborated closely with CASETiFY to develop a collection inspired by Warhols philosophy, ideas, and approach to creativity. While iconic pieces like the Banana and Brillo Box are included, theyve been reimagined by CASETiFY in ways that feel distinctly Warholian playful, innovative, and thought-provoking.The collection aims to make Warhols art more accessible. Can you elaborate on why accessibility is a key focus for this partnership and how it reflects Warhols vision?Warhols art has always been known for its accessibility he famously said, Pop art is for everyone. His gift to the world wasnt just the inspiring, timeless art he created, but also the permission he gave us to forge our own paths, embrace our individuality, and boldly experiment. This collection embodies that spirit by encouraging self-expression in fun and exciting ways. Were also delighted that revenue from this project will generously contribute to the Foundations endowment, which has allowed us to distribute nearly $300 million in cash grants to date in support of the visual arts.Each product arrives in special edition packaging inspired by Warhols Heinz Tomato Ketchup Box, adorned with his iconic quote: Art is what you get away with.All of the new products in the Andy Warhol x CASETiFY Collection are available right now, ranging in price from $35 to $105. They can be purchased directly through the CASETiFY website.
0 Commentaires ·0 Parts ·38 Vue