Image: iicon, ESAIn some industry news, the Entertainment Software Association (which operated E3) has this week announced it will be returning with a new event known as the Interactive Innovation Conference.This will apparently be a "first-of-its-kind" event taking place in Las Vegas between April 27th - April 30th, 2026 connecting "visionaries, thought leaders and innovators" from across industries within interactive entertainment. The plan is to also bring together a "broad spectrum of sectors that converge with interactive entertainment". This includes "film, television and music, as well as sports, healthcare, education, finance" and more.Subscribe to Nintendo Life on YouTube795kWatch on YouTube Attendees can expect to "learn from and engage with industry icons" from major companies including Nintendo of America, Electronic Arts, Epic Games, Microsoft, Sony Interactive Entertainment, Square Enix, Take-Two Interactive, Warner Bros. Games, Amazon Games, and Disney.Here's what the ESA's Chairman of the Board (and NoA president) Doug Bowser had to say about this announcement:The Entertainment Software Association and its member companies are among the innovators and leaders shaping the future of culture, business and human connection. Its a natural role for ESA to host and support an event that fosters an open exchange of new ideas with our peer industry leaders. iicon is bringing together changemakers from across industries to envision how the strengths of the interactive entertainment industry can break entirely new ground.'iicon' as it's abbreviated, will supposedly be the "premier summit for discovering new opportunities powered by the industry and its technology". There are more details about this upcoming event on the iicon website including the ability to sign up for future updates. Yep, it's deadWhat are your thoughts about this? Let us know in the comments.[source theesa.com, via gamedeveloper.com]See AlsoShare:00 Liam is a news writer and reviewer for Nintendo Life and Pure Xbox. He's been writing about games for more than 15 years and is a lifelong fan of Mario and Master Chief. Hold on there, you need to login to post a comment...Related ArticlesNintendo Reconfirms Release Windows For Major Upcoming Switch Games... and the Switch 2!69 Games You Should Pick Up In Nintendo's 'Supercharge' eShop Sale (North America)Every game we scored 9/10 or higherEx-PlayStation Boss On Switch 2's Name: Nintendo Created So Much "Brand Value""Why would you mess with that?""Nintendo Is Probably The Easiest To Scam" - Devs Discuss The Current State Of The eShopThe rise of "eSlop"