Bang & Olufsen Atelier Lets You Design Your Own Speakers
design-milk.com
Ever wanted to design a speaker? Now, you can. Bang & Olufsen has announced Bang & Olufsen Atelier, a service designed to give customers the power to create the perfect look for their speakers.To be clear, customers wont actually be able to design their own speakers from scratch, though you wouldnt want that anyway, considering how much effort goes into speaker design. That said, customers will have massive control over the aesthetics of Bang & Olufsen speakers, essentially meaning they can tailor the look of the speaker to their preferences or to the environment they plan on putting the speakers in.Bang & Olufsen Atelier will actually be available in a few different key areas. For themost control, youll be able to make use of the new Atelier Bespoke service. This essentially involves collaborating directly with an Atelier artisan. With Atelier Bespoke, customers will be able to create a completely custom design, including custom materials or specific colors.Slightly less custom is the Atelier Catalogue service. With Atelier Catalogue, customers wont collaborate with an artisan, but they will be able to choose from over 500,000 combinations of different fabrics, woods, and aluminum to create their preferred design.Last but not least is Atelier Editions. Editions doesnt really involve creating custom designs at all, but it does involve Bang & Olufsen creating Limited Edition variations of its iconic products. The first of these lines is the Limited Edition Beosound 2 Gradient Collection, which showcases 10 different gradient combinations and is limited to 10 engraved and numbered pieces. Each of the pieces in the collection will cost $5,700. Thats not cheap (given the speaker typically comes in at $3,500), but for the money youre getting a totally unique speaker.Youll be able to take advantage of the Bang & Olufsen Atelier experience for yourself at select Bang & Olufsen stores, or at the new digital composer tool at the Bang & Olufsen website.
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