How AI is Quietly Eating the Internet 0 like February 11, 2025Share this postAuthor(s): Mukundan Sankar Originally published on Towards AI. Every Website, Every App, Every Piece of Content Youre Already Consuming AI-Generated Information, and You Dont Even Know It.This member-only story is on us. Upgrade to access all of Medium.Image Created by the Author using ChatGPTThe internet is no longer human-driven. Every search result you see, every news article you read, every product recommendation you get its all shaped, ranked, or outright generated by AI. And its happening so seamlessly that you dont even notice.AI isnt just an assistant anymore; its the architect of the digital experience. But how did we get here? And what does it mean for the way we consume and trust online information?When you Google something, youre not getting an organic list of the best results. Youre getting what AI thinks is best for you.Googles search algorithm is powered by AI models like RankBrain and BERT, which predict what you meant to search for not just what you typed. Increasingly, search engines are shifting toward AI-generated answers rather than listing human-written sources. The rise of AI-powered search tools like Perplexity AI and ChatGPTs browsing features means the future of search might not even include traditional links at all.For content creators, this is a seismic shift. If AI decides what gets seen, how do you ensure your content stays relevant?A study published suggests Read the full blog for free on Medium.Join thousands of data leaders on the AI newsletter. Join over 80,000 subscribers and keep up to date with the latest developments in AI. From research to projects and ideas. If you are building an AI startup, an AI-related product, or a service, we invite you to consider becoming asponsor. Published via Towards AITowards AI - Medium Share this post