About This RoleBaymard Institute conducts large-scale UX research studies, sharing our findings through a bespoke B2B SaaS platform (see baymard.com/research) that serves 17,500+ brands, agencies, researchers, and UX designers across 80+ countriesincluding 71% of Fortune 500 e-commerce companies. Were fully distributed, with ~50 team members spanning America and Europe, all committed to advancing e-commerce UX.As Baymards Product Marketing Manager, youll lead go-to-market plans for new research features and product launchesensuring our positioning and messaging resonate with the right audiences. By crafting compelling product narratives, developing targeted promotional strategies, and championing a consistent brand voice, youll help drive awareness, adoption, and ongoing engagement. Alongside Sales, Product, and Research teams, youll also shape sales enablement resources, contribute to educational content, and guide product improvements that stem from user feedback.While analytics and user insights will inform many of your decisions, this position emphasizes creative storytelling and value-driven marketing just as much. Youll blend qualitative and quantitative inputs to refine buyer personas, position Baymards offerings against competitor products, and ensure that customers fully understand how our research translates into tangible performance benefits.About YouYou excel at translating complex insights into accessible, engaging product narratives. Whether its drafting key messaging, planning a feature launch, or collaborating with content teams, you focus on highlighting real-world value for customers.Youre a natural collaborator who enjoys partnering across disciplines whether working with the Product team to influence the roadmap, providing Sales with meaningful collateral, or conveying user needs back to Research. At your core, you believe that user-centricity is key to successful marketing, and youre adept at balancing both data-driven and creative perspectives.You also possess an experimentation mindset, viewing each campaign or launch as an opportunity to learn and iterate. Youre comfortable adapting your strategies based on qualitative feedback, A/B testing results, or broader industry shifts, all to ensure Baymard remains the go-to authority in UX research.Qualifications4+ years of experience in product marketing (preferably freemium B2B SaaS)Exceptional communication skills, with a track record of producing compelling customer-facing messagingAbility to blend qualitative and quantitative findings into clear, actionable marketing strategiesProven collaboration with Sales, Product, and Customer Success teams to align initiatives and drive adoptionFamiliarity with relevant marketing tools (e.g., Google Analytics, HubSpot) for tracking performance and user behaviorNice-To-HavesExperience marketing to e-commerce or UX research audiencesBackground in product-led growth, lifecycle marketing, or in-app guidancePrevious work with refining buyer personas or ICP definitions for niche B2B segmentsDetailsLocation: This is a remote, full-time position from either America or Europe. (US West Coast: you will have to be available from 6 AM Pacific Time since the product and marketing team is mostly in Europe and we need 2 hours of daily overlap.)Salary: In accordance with qualifications.Start Date: As soon as possible.Language: Fully proficient in written and spoken English.Travel: Limited; expect only 0-2 weeks of travel each year.Company: Learn more about Baymards work culture and values here.How to ApplyA cover letter (1-2 pages; PDF) describing how you fit the role and qualifications. (Required.)A resume (PDF) or a link to your LinkedIn profile. (Required.)Send the above to [emailprotected].(All applications and materials are treated confidentially.)Deadline is March 10th, 2025 (end of day).Sincerely,Joseph Waddington, Marketing Lead at Baymard InstituteApply NowLet's start your dream job Apply now