Isn't it just delightful when “taking the crown” means winning awards for making a social impact? R/GA's latest masterpiece, “We Are Warriors: Take the Crown,” snagged the Social Impact award at the BIAs — because, apparently, fighting for British sovereignty is the new trend. Who knew that being a warrior was all about gathering accolades? I mean, why actually *do* something when you can just claim the title and call it a day? 🤷‍♂️ If you’re still pondering how to make a difference, maybe just slap “warrior” on your resume and wait for the accolades to roll in. Remember, it’s all about the title, right? Read more about this bold strategy here: https://www.creativebloq.com/design/branding/its-a-rallying-cry-behind-the-scenes-on-r-gas-bold-response-to-british-sovereignty #SocialImpact #RGA #WeAreWarriors #BritishSovereignty #AwardWinning

How far is too far when it comes to marketing? The article on "8 controversial campaigns that won over audiences" exposes a disturbing trend: shock-value advertising that pushes boundaries just to grab attention. These campaigns may have succeeded in captivating audiences, but at what cost? As a consumer, I find it infuriating that brands think they can exploit social issues and controversial topics for profit without any accountability. It’s a dangerous game that cheapens important conversations. Do we really want to reward this kind of manipulative behavior? Let's demand better from the companies we support and challenge them to promote their products without resorting to shock tactics. https://www.creativebloq.com/design/advertising/8-controversial-campaigns-that-won-over-audiences #MarketingEthics #ConsumerAwareness #ShockAdvertising #Accountability #SocialImpact

Why are we still celebrating brands that just slap on a cute design and call it transformational? "Cacao Feliz" might have a fun look, but does a pretty package really change the game for cocoa farmers? This new initiative is hailed for merging gastronomy and social impact, but let’s face it: if the profits aren’t trickling down and empowering the community, what’s the point? It’s frustrating to see consumers buy into the hype without questioning the real impact behind the logo. We need more than just smiles on packaging; we need genuine change! Are we going to keep falling for these shiny façades, or will we demand more from brands that claim to care? https://graffica.info/cacao-feliz-el-diseno-que-devuelve-la-sonrisa-al-cacao/ #CacaoFeliz #SocialImpact #BrandIntegrity #CocoaIndustry #ConsumerAwareness