Email authentication protocols like SPF, DKIM, and DMARC play a critical role in protecting domains from spoofing and phishing. However, when SEGs are introduced into the email path, the interaction with these protocols becomes more complex. Security gateways(SEGs) are a core part of many organizations’ email infrastructure. They act as intermediaries between the public internet and internal mail systems, inspecting, filtering, and routing messages. This blog examines how security gateways handle SPF, DKIM, and DMARC, with real-world examples from popular gateways such as Proofpoint, Mimecast, and Avanan. We’ll also cover best practices for maintaining authentication integrity and avoiding misconfigurations that can compromise email authentication or lead to false DMARC failures. Security gateways often sit at the boundary between your organization and the internet, managing both inbound and outbound email traffic. Their role affects how email authentication protocols behave. An inbound SEG examines emails coming into your organization. It checks SPF, DKIM, and DMARC to determine if the message is authentic and safe before passing it to your internal mail servers. An outbound SEG handles emails sent from your domain. It may modify headers, rewrite envelope addresses, or even apply DKIM signing. All of these can impact SPF,  DKIM, or DMARC validation on the recipient’s side. Understanding how SEGs influence these flows is crucial to maintaining proper authentication and avoiding unexpected DMARC failures. Inbound Handling of SPF, DKIM, and DMARC by Common Security Gateways When an email comes into your organization, your security gateway is the first to inspect it. It checks whether the message is real, trustworthy, and properly authenticated. Let’s look at how different SEGs handle these checks. Avanan (by Check Point) SPF: Avanan verifies whether the sending server is authorized to send emails for the domain by checking the SPF record. DKIM: It verifies if the message was signed by the sending domain and if that signature is valid. DMARC: It uses the results of the SPF and DKIM check to evaluate DMARC. However, final enforcement usually depends on how DMARC is handled by Microsoft 365 or Gmail, as Avanan integrates directly with them. Avanan offers two methods of integration:1. API integration: Avanan connects via APIs, no change in MX, usually Monitor or Detect modes.2. Inline integration: Avanan is placed inline in the mail flow (MX records changed), actively blocking or remediating threats. Proofpoint Email Protection SPF: Proofpoint checks SPF to confirm the sender’s IP is authorized to send on behalf of the domain. You can set custom rules (e.g. treat “softfail” as “fail”). DKIM: It verifies DKIM signatures and shows clear pass/fail results in logs. DMARC: It fully evaluates DMARC by combining SPF and DKIM results with alignment checks. Administrators can configure how to handle messages that fail DMARC, such as rejecting, quarantining, or delivering them. Additionally, Proofpoint allows whitelisting specific senders you trust, even if their emails fail authentication checks. Integration Methods Inline Mode: In this traditional deployment, Proofpoint is positioned directly in the email flow by modifying MX records. Emails are routed through Proofpoint’s infrastructure, allowing it to inspect and filter messages before they reach the recipient’s inbox. This mode provides pre-delivery protection and is commonly used in on-premises or hybrid environments. API-Based (Integrated Cloud Email Security – ICES) Mode: Proofpoint offers API-based integration, particularly with cloud email platforms like Microsoft 365 and Google Workspace. In this mode, Proofpoint connects to the email platform via APIs, enabling it to monitor and remediate threats post-delivery without altering the email flow. This approach allows for rapid deployment and seamless integration with existing cloud email services. Mimecast SPF: Mimecast performs SPF checks to verify whether the sending server is authorized by the domain’s SPF record. Administrators can configure actions for SPF failures, including block, quarantine, permit, or tag with a warning. This gives flexibility in balancing security with business needs. DKIM: It validates DKIM signatures by checking that the message was correctly signed by the sending domain and that the content hasn’t been tampered with. If the signature fails, Mimecast can take actions based on your configured policies. DMARC: It fully evaluates DMARC by combining the results of SPF and DKIM with domain alignment checks. You can choose to honor the sending domain’s DMARC policy (none, quarantine, reject) or apply custom rules, for example, quarantining or tagging messages that fail DMARC regardless of the published policy. This allows more granular control for businesses that want to override external domain policies based on specific contexts. Integration Methods Inline Deployment: Mimecast is typically deployed as a cloud-based secure email gateway. Organizations update their domain’s MX records to point to Mimecast, so all inbound (and optionally outbound) emails pass through it first. This allows Mimecast to inspect, filter, and process emails before delivery, providing robust protection. API Integrations: Mimecast also offers API-based services through its Mimecast API platform, primarily for management, archival, continuity, and threat intelligence purposes. However, API-only email protection is not Mimecast’s core model. Instead, the APIs are used to enhance the inline deployment, not replace it. Barracuda Email Security Gateway SPF: Barracuda checks the sender’s IP against the domain’s published SPF record. If the check fails, you can configure the system to block, quarantine, tag, or allow the message, depending on your policy preferences. DKIM: It validates whether the incoming message includes a valid DKIM signature. The outcome is logged and used to inform further policy decisions or DMARC evaluations. DMARC: It combines SPF and DKIM results, checks for domain alignment, and applies the DMARC policy defined by the sender. Administrators can also choose to override the DMARC policy, allowing messages to pass or be treated differently based on organizational needs (e.g., trusted senders or internal exceptions). Integration Methods Inline mode (more common and straightforward): Barracuda Email Security Gateway is commonly deployed inline by updating your domain’s MX records to point to Barracuda’s cloud or on-premises gateway. This ensures that all inbound emails pass through Barracuda first for filtering and SPF, DKIM, and DMARC validation before being delivered to your mail servers. Deployment Behind the Corporate Firewall: Alternatively, Barracuda can be deployed in transparent or bridge mode without modifying MX records. In this setup, the gateway is placed inline at the network level, such as behind a firewall, and intercepts mail traffic transparently. This method is typically used in complex on-premises environments where changing DNS records is not feasible. Cisco Secure Email (formerly IronPort) Cisco Secure Email acts as an inline gateway for inbound email, usually requiring your domain’s MX records to point to the Cisco Email Security Appliance or cloud service. SPF: Cisco Secure Email verifies whether the sending server is authorized in the sender domain’s SPF record. Administrators can set detailed policies on how to handle SPF failures. DKIM: It validates the DKIM signature on incoming emails and logs whether the signature is valid or has failed. DMARC: It evaluates DMARC by combining SPF and DKIM results along with domain alignment checks. Admins can configure specific actions, such as quarantine, reject, or tag, based on different failure scenarios or trusted sender exceptions. Integration methods On-premises Email Security Appliance (ESA): You deploy Cisco’s hardware or virtual appliance inline, updating MX records to route mail through it for filtering. Cisco Cloud Email Security: Cisco offers a cloud-based email security service where MX records are pointed to Cisco’s cloud infrastructure, which filters and processes inbound mail. Cisco Secure Email also offers advanced, rule-based filtering capabilities and integrates with Cisco’s broader threat protection ecosystem, enabling comprehensive inbound email security. Outbound Handling of SPF, DKIM, and DMARC by Common Security Gateways When your organization sends emails, security gateways can play an active role in processing and authenticating those messages. Depending on the configuration, a gateway might rewrite headers, re-sign messages, or route them through different IPs – all actions that can help or hurt the authentication process. Let’s look at how major SEGs handle outbound email flow. Avanan – Outbound Handling and Integration Methods Outbound Logic Avanan analyzes outbound emails primarily to detect data loss, malware, and policy violations. In API-based integration, emails are sent directly by the original mail server (e.g., Microsoft 365 or Google Workspace), so SPF and DKIM signatures remain intact. Avanan does not alter the message or reroute traffic, which helps maintain full DMARC alignment and domain reputation. Integration Methods 1. API Integration: Connects to Microsoft 365 or Google Workspace via API. No MX changes are needed. Emails are scanned after they are sent, with no modification to SPF, DKIM, or the delivery path.  How it works: Microsoft Graph API or Google Workspace APIs are used to monitor and intervene in outbound emails. Protection level: Despite no MX changes, it can offer inline-like protection, meaning it can block, quarantine, or encrypt emails before they are delivered externally. SPF/DKIM/DMARC impact: Preserves original headers and signatures since mail is sent directly from Microsoft/Google servers. 2. Inline Integration: Requires changing MX records to route email through Avanan. In this mode, Avanan can intercept and inspect outbound emails before delivery. Depending on the configuration, this may affect SPF or DKIM if not properly handled. How it works: Requires adding Avanan’s Protection level: Traditional inline security with full visibility and control, including encryption, DLP, policy enforcement, and advanced threat protection. SPF/DKIM/DMARC impact: SPF configuration is needed by adding Avanan’s include mechanism to the sending domain’s SPF record. The DKIM record of the original sending source is preserved. For configurations, you can refer to the steps in this blog. Proofpoint – Outbound Handling and Integration Methods Outbound Logic Proofpoint analyzes outbound emails to detect and prevent data loss (DLP), to identify advanced threats (malware, phishing, BEC) originating from compromised internal accounts, and to ensure compliance. Their API integration provides crucial visibility and powerful remediation capabilities, while their traditional gateway (MX record) deployment delivers true inline, pre-delivery blocking for outbound traffic. Integration methods 1. API Integration: No MX record changes are required for this deployment method. Integration is done with Microsoft 365 or Google Workspace. How it works: Through its API integration, Proofpoint gains deep visibility into outbound emails and provides layered security and response features, including: Detect and alert: Identifies sensitive content (Data Loss Prevention violations), malicious attachments, or suspicious links in outbound emails. Post-delivery remediation (TRAP): A key capability of the API model is Threat Response Auto-Pull (TRAP), which enables Proofpoint to automatically recall, quarantine, or delete emails after delivery. This is particularly useful for internally sent messages or those forwarded to other users. Enhanced visibility: Aggregates message metadata and logs into Proofpoint’s threat intelligence platform, giving security teams a centralized view of outbound risks and user behavior. Protection level: API-based integration provides strong post-delivery detection and response, as well as visibility into DLP incidents and suspicious behavior.  SPF/DKIM/DMARC impact: Proofpoint does not alter SPF, DKIM, or DMARC because emails are sent directly through Microsoft or Google servers. Since Proofpoint’s servers are not involved in the actual sending process, the original authentication headers remain intact. 2. Gateway Integration (MX Record/Smart Host): This method requires updating MX records or routing outbound mail through Proofpoint via a smart host. How it works: Proofpoint acts as an inline gateway, inspecting emails before delivery. Inbound mail is filtered via MX changes; outbound mail is relayed through Proofpoint’s servers. Threat and DLP filtering: Scans outbound messages for sensitive content, malware, and policy violations. Real-time enforcement: Blocks, encrypts, or quarantines emails before they’re delivered. Policy controls: Applies rules based on content, recipient, or behavior. Protection level: Provides strong, real-time protection for outbound traffic with pre-delivery enforcement, DLP, and encryption. SPF/DKIM/DMARC impact: Proofpoint becomes the sending server: SPF: You need to configure ProofPoint’s SPF. DKIM: Can sign messages; requires DKIM setup. DMARC: DMARC passes if SPF and DKIM are set up properly. Please refer to this article to configure SPF and DKIM for ProofPoint. Mimecast – Outbound Handling and Integration Methods Outbound Logic Mimecast inspects outbound emails to prevent data loss (DLP), detect internal threats such as malware and impersonation, and ensure regulatory compliance. It primarily functions as a Secure Email Gateway (SEG), meaning it sits directly in the outbound email flow. While Mimecast offers APIs, its core outbound protection is built around this inline gateway model. Integration Methods 1. Gateway Integration (MX Record change required) This is Mimecast’s primary method for outbound email protection. Organizations route their outbound traffic through Mimecast by configuring their email server (e.g., Microsoft 365, Google Workspace, etc.) to use Mimecast as a smart host. This enables Mimecast to inspect and enforce policies on all outgoing emails in real time. How it works: Updating outbound routing in your email system (smart host settings), or Using Mimecast SMTP relay to direct messages through their infrastructure. Mimecast then scans, filters, and applies policies before the email reaches the final recipient. Protection level: Advanced DLP: Identifies and prevents sensitive data leaks. Impersonation and Threat Protection: Blocks malware, phishing, and abuse from compromised internal accounts. Email Encryption and Secure Messaging: Applies encryption policies or routes messages via secure portals. Regulatory Compliance: Enforces outbound compliance rules based on content, recipient, or metadata. SPF/DKIM/DMARC impact: SPF: Your SPF record must include Mimecast’s SPF mechanism based on your region to avoid SPF failures. DKIM: A new DKIM record should be configured to make sure your emails are DKIM signed when routing through Mimecast. DMARC: With correct SPF and DKIM setup, Mimecast ensures DMARC alignment, maintaining your domain’s sending reputation. Please refer to the steps in this detailed article to set up SPF and DKIM for Mimecast. 2. API Integration (Complementary to Gateway) Mimecast’s APIs complement the main gateway by providing automation, reporting, and management tools rather than handling live outbound mail flow. They allow you to manage policies, export logs, search archived emails, and sync users. APIs enhance visibility and operational tasks but do not provide real-time filtering or blocking of outbound messages. Since APIs don’t process live mail, they have no direct effect on SPF, DKIM, or DMARC; those depend on your gateway (smart host) setup. Barracuda – Outbound Handling and Integration Methods Outbound Logic Barracuda analyzes outbound emails to prevent data loss (DLP), block malware, stop phishing/impersonation attempts from compromised internal accounts, and ensure compliance. Barracuda offers flexible deployment options, including both traditional gateway (MX record) and API-based integrations. While both contribute to outbound security, their roles are distinct. Integration Methods 1. Gateway Integration (MX Record / Smart Host) — Primary Inline Security How it works: All outbound emails pass through Barracuda’s security stack for real-time inspection, threat blocking, and policy enforcement before delivery. Protection level: Comprehensive DLP (blocking, encrypting, or quarantining sensitive content)  Outbound spam and virus filtering  Enforcement of compliance and content policies This approach offers a high level of control and immediate threat mitigation on outbound mail flow. SPF/DKIM/DMARC impact: SPF: Update SPF records to include Barracuda’s sending IPs or SPF include mechanism. DKIM: Currently, no explicit setup is needed; DKIM of the main sending source is preserved. Refer to this article for more comprehensive guidance on Barracuda SEG configuration. 2. API Integration (Complementary & Advanced Threat Focus) How it works: The API accesses cloud email environments to analyze historical and real-time data, learning normal communication patterns to detect anomalies in outbound emails. It also supports post-delivery remediation, enabling the removal of malicious emails from internal mailboxes after sending. Protection level: Advanced AI-driven detection and near real-time blocking of outbound threats, plus strong post-delivery cleanup capabilities. SPF/DKIM/DMARC impact: Since mail is sent directly by the original mail server (e.g., Microsoft 365), SPF and DKIM signatures remain intact, preserving DMARC alignment and domain reputation. Cisco Secure Email (formerly IronPort) – Outbound Handling and Integration Methods Outbound Logic Cisco Secure Email protects outbound email by preventing data loss (DLP), blocking spam and malware from internal accounts, stopping business email compromise (BEC) and impersonation attacks, and ensuring compliance. Cisco provides both traditional gateway appliances/cloud gateways and modern API-based solutions for layered outbound security. Integration Methods 1. Gateway Integration (MX Record / Smart Host) – Cisco Secure Email Gateway (ESA) How it works: Organizations update MX records to route mail through the Cisco Secure Email Gateway or configure their mail server (e.g., Microsoft 365, Exchange) to smart host outbound email via the gateway. All outbound mail is inspected and policies enforced before delivery. Protection level: Granular DLP (blocking, encrypting, quarantining sensitive content) Outbound spam and malware filtering to protect IP reputation Email encryption for sensitive outbound messages Comprehensive content and attachment policy enforcement SPF: Check this article for comprehensive guidance on Cisco SPF settings. DKIM: Refer to this article for detailed guidance on Cisco DKIM settings. 2. API Integration – Cisco Secure Email Threat Defense How it works: Integrates directly via API with Microsoft 365 (and potentially Google Workspace), continuously monitoring email metadata, content, and user behavior across inbound, outbound, and internal messages. Leverages Cisco’s threat intelligence and AI to detect anomalous outbound activity linked to BEC, account takeover, and phishing. Post-Delivery Remediation: Automates the removal or quarantine of malicious or policy-violating emails from mailboxes even after sending. Protection level: Advanced, AI-driven detection of sophisticated outbound threats with real-time monitoring and automated remediation. Complements gateway filtering by adding cloud-native visibility and swift post-send action. SPF/DKIM/DMARC impact: Since emails are sent directly by the original mail server, SPF and DKIM signatures remain intact, preserving DMARC alignment and domain reputation. If you have any questions or need assistance, feel free to reach out to EasyDMARC technical support.

Why building trust matters more than building components.There’s a scene in Field of Dreams that regularly comes to mind. Ray Kinsella (Kevin Costner) is standing at the edge of his cornfield ballpark, full of doubt about his ball field project. And then Terrence Mann (James Earl Jones) delivers this quiet but powerful monologue…James Earl Jones as Terrence Mann gives an inspiring speech“People will come, Ray. They’ll come to Iowa for reasons they can’t even fathom… They’ll arrive at your door as innocent as children, longing for the past… They’ll pass over the money without even thinking about it — for it is money they have and peace they lack.”It’s powerful. And there’s temptation for designers to think this way. That, if we just build it properly, people will come and use it. It’ll be a raving success. But that kind of thinking rests on emotion and hope. “People will come, Ray.”That got me thinking about my work with design systems. Because early on, that’s exactly how I imagined it would work.No…they won’t just come.I thought if you just built a great design system, people would come running from all over to use it. Designers would geek out. Engineers would contribute. PMs would rally around the time savings and consistency. I thought the system would basically sell itself. Job done.Except not. Not at first. In fact, most of those people actively resisted it. And it left me frustrated trying to figure out what was going on.That’s when it hit me: people don’t come just because you built something. They come because you built something that includes them. This isn’t a fictional baseball field built on faith. They don’t come because they don’t know it. It’s foreign. And as humans, we tend to run away from what we don’t understand.That’s why the people who work on design systems are so important. So that you can be known and your systems can be known. So that a relationship can be established. Trust can be created and people can see that this system will work for them. In fact, it’s been purpose-built for them.Design Systems are political (it’s true)I never would have imagined how political design systems would be. They seem logical and straightforward. It’s everything you need to build interfaces and consistent experiences. So, I thought the quality of the work would speak for itself. But once your system meets the real world, things get complicated. Real fast.Everyone already has established working patterns and people aren’t usually inclined to change. Plus, designers have their opinions. Engineers have priorities. Product managers have launch dates. And everyone already has a “good-enough solution”. So, now your carefully crafted design system feels more like a threat or liability than the life-changing birthday present you thought it’d be.You thought you were offering something amazing. They hear restriction. They see more steps. And they’re annoyed — at you — for meddling in their perfectly stable world.Why? Well, people love their tools. And, I mean LOVE them. They deeply cherish them. I think of the carpenter who’s used the same, trusty 20oz wood-handled hammer for 40 years. It’s weathered difficult projects and has dents and stains from 1,000s of projects. How do you convince someone to leave that hammer behind and pick up a new, unproven hammer for their work? It usually happens in community…in relationships.So, it turns out, building the system was the easy part. Getting people to care about it? That’s the real work. And that’s where building relationships comes in.The real work: building relationshipsTrue adoption doesn’t happen through documentation or a flashy campaign.So you can’t rely on a “build it and they will come” mentality. It means you need to make time to understand the people you’re building for and with. Because if it isn’t theirs, it won’t matter how good it is. Every group has different motivations, pain points, and goals. If you want them on board, you have to speak to them, about them, and how your system will help them.Designers need to see how the system supports creativity, not stifles it. Demonstrate how it will help them be more effective in their work.Engineers care about stability, performance, and clean code. Show them the efficiency that it brings to their development pipelines.PMs are focused on delivery. Make the system reduce friction and risk.Executives want the business case to be clear. Show them how your system enables faster velocity, better consistency, and reduced maintenance cost.Establishing how individual goals come together as shared goals is critical.Sounds selfish, right? Not really. They’re paid to do their job, and if you want your design system to be successful, it has to make them successful. So if you can’t answer a need to any of your partners or stakeholders, go back and figure out how to create that kind of value…or start with the people where the value already is.It’s the relationships that shift the dynamic. Suddenly it’s not “my design system vs. their priorities”…it’s shared ownership…our collective win.You can’t enforce your way to powerful adoptionYour first instinct might be to skip the relationships and rely on the “because I said so” method. So you add mandates. Governance councils. Approval gates. But none of them really work. You’ll have people subvert the system, or hold so fearfully tight to it that it hurts the product experience in the end.People don’t adopt systems because they have to. They adopt them because they believe in them. And belief is earned, not enforced. Your job is to find the intrinsic motivation that will cause them to jump on board and be a raving fan spreading the good news of your system. And that can’t be a marketing slogan or tagline; it has to be built into the design system.The goal isn’t to control usage…it’s to cultivate trust, leading to usage. It’s better to have ten enthusiastic partners than a hundred reluctant rule-followers. Because those ten partners? They’ll advocate for you. They’ll give real feedback. They’ll make the system better.It sounds uncomfortable, but it’s best to trade policing behavior for building partnerships. That’s the moment your system will truly grow. Because trust is a currency that earns interest.Trust is the real foundationDesign systems rely on a strong foundation: principles, guidelines, tokens, styles, components, and more. But that foundation must be built on something critical: trust.Trust is what makes someone choose the system instead of rolling their own. It’s what keeps your system on their radar when everything’s on fire. It’s what makes people reach out to work it out together, instead of working around you and subverting the whole thing.Without trust, your system is just a nice idea. It’s relegated to pixel art. But with relationships that foster trust…they see how the system becomes indispensable. It’s their go-to secret weapon for success.Trust and relationships are the ground that all foundations are built on.I’ve been on both sides. I’ve had teams avoid the system because they didn’t trust it…because they didn’t trust me. Here’s the secret: I know them or how to serve them…no trust. On the flip side, I’ve seen teams move faster, smoother, and more confidently because we’d built a foundation of partnership over time.Trust isn’t a side effect. It’s not a nice-to-have. It’s the ground that holds the whole thing up. Without it, your design system is drifting in the outer cosmos. Relationships are the gravity that keeps your design system grounded in trust.They’ll come… but only if you earn itSo, I hate to break it to you, but the truth is…no one’s coming just because your system is well-made. There’s already a plethora of well-made systems out there ready to leave you disappointed.They’re busy with the newest top priority. They’ve been burned by “that type of system” before. They see you as a risk, not a partner. But…if you spend time knowing them… if you listen… if you build trust… if you make it feel like it’s theirs… well then… “…they will come…”They’ll message you before they start a new feature. They’ll advocate for tokens during sprint planning. They’ll tell others it saved them time. They’ll ask how they can help improve it.They won’t come for the components. They’ll come for what the system gives them: clarity. Consistency. Relief.And if you’ve done the hard, human work behind the system? Well then, you might just look up one day and realize that there’s a whole bunch of people in your Iowa ball field.The politics of Design Systems was originally published in UX Collective on Medium, where people are continuing the conversation by highlighting and responding to this story.

From lifelike avatars to automated fan interactions, AI is remaking digital modeling. But can tech ... More scale intimacy — or will it erode the human spark behind the screen?getty The AI boom has been defined by unprecedented innovation across nearly every sector. From improving flight punctuality through AI-powered scheduling to detecting early markers of Alzheimer’s disease, AI is modifying how we live and work. And the advertising world isn’t left out. In March of this year, OpenAI’s GPT-4o sent the internet into a frenzy with its ability to generate Studio Ghibli-style images. The model produces realistic, emotionally nuanced visuals from a series of prompts — a feat that has led some to predict the demise of visual arts as we know them. While such conclusions may be premature, there’s growing belief among industry players that AI could transform how digital model agencies operate. That belief isn’t limited to one startup. A new class of AI-powered agencies — including FanPro, Lalaland.ai, Deep Agency andThe Diigitals — is testing whether modeling can be automated without losing its creative edge. Some use AI to generate lifelike avatars. Others offer virtual photo studios, CRM — customer relationship management — integrations, or creator monetization tools. Together, they reflect a big shift in how digital modeling agencies think about labor, revenue and scale. FanPro — founded by Tyron Humphris in 2023 to help digital model agencies scale efficiently — offers a striking case study. Fully self-funded, Humphris said in an interview that the company reached $1 million in revenue within its first 90 days and crossed eight figures by 2024, all while maintaining a lean team by automating nearly every process. As Humphris noted, “the companies that will lead this next decade won’t just be the ones with the best marketing or biggest budgets. They’ll be the ones who use AI, automation and systems thinking to scale with precision, all while staying lean and agile.” That explains the big bet that startups like FanPro are making — but how far can it really go? And why should digital model agencies care in the first place? Automation In Digital Model Agencies To understand how automation works in the digital modeling industry — a fast-rising corner of the creator economy — it helps to understand what it’s replacing. A typical digital model agency juggles five or more monetization platforms per creator — from OnlyFans and Fansly to TikTok and Instagram. But behind every viral post is a grind of scheduling, analytics, upselling, customer support and retention. The average agency may need 10 to 15 contractors to manage a roster of just a few high-performing creators. These agencies oversee a complex cycle: content creation, onboarding, audience engagement and sales funnel optimization, usually across several monetization platforms. According to Humphris, there’s often a misconception that running a digital model agency is just about posting pretty pictures. But in reality, he noted, it’s more. “It’s CRM, data science and psychology all wrapped in one. If AI can streamline even half of that, it’s a game-changer.” That claim reflects a growing pain point in the creator economy, where agencies swim in an ocean of tools in an attempt to monetize attention for creators while simultaneously managing marketing, sales and customer support. For context, a 2024 Clevertouch Consulting study revealed that 54% of marketers use more than 50 tools to manage operations — many stitched together with Zapier or manual workarounds. Tyron Humphris, founder of FanProFanPro But, according to Humphris, “no matter how strong your offer is, if you don’t have systems, processes and accountability built into the business, it’s going to collapse under pressure.” And that’s where AI steps in. Beyond handling routine tasks, large language models and automation stacks now allow agencies to scale operations while staying lean. With minimal human input, agencies can schedule posts, auto-respond to DMs, upsell subscriptions, track social analytics and manage retention flows. What once required a full team of marketers, virtual assistants and sales reps can now be executed by a few well-trained AI agents. FanPro claims that over 90% of its operations — from dynamic pricing to fan interactions — are now handled by automation. Likewise, Deep Agency allows creators to generate professional-grade photo shoots without booking a studio or hiring staff and Lalaland.ai helps fashion brands generate AI avatars to reduce production costs and increase diversity in representation. A Necessary Human Touch Still, not everyone is convinced that AI can capture the nuance of digital intimacy. Some experts have raised concerns that hyper automation in creator-driven industries could flatten human expression into predictable engagement patterns, risking long-term user loyalty. A 2024 ContentGrip study of 1,000 consumers found 80% of respondents would likely switch brands that rely heavily on AI-generated emails, citing a loss of authenticity. Nearly half said such messages made them feel “less connected” to the brand. Humphris doesn’t disagree. “AI can do a lot, but it needs to be paired with someone who understands psychology,” he said. “We didn’t scale because we had the best tech. We scaled because we understood human behavior and built systems that respected it.” Humphris’ sentiment isn’t a mere anecdote but one rooted in research. For example, a recent study by Northeastern University showed that AI influencers often reduce brand trust — especially when users aren’t aware the content is AI-generated. The implication is clear: over-automating the wrong parts of human interaction can backfire. Automation doesn’t — and shouldn’t — mean that human input becomes obsolete. Rather, as many industry experts have noted, it will enhance efficiency but not replace empathy. While AI can process data at speed and generate alluring visuals, it cannot replicate human creativity or emotional intelligence. Neither does AI know the psychology of human behavior like humans do, a trait Humphris credits for their almost-instant success. What’s Working — And What’s Not Lalaland.ai and The Diigitals have earned praise for enhancing inclusivity, enabling brands to feature underrepresented body types, skin tones and styles. Meanwhile, FanPro focuses on building AI “growth engines” for agencies — full-stack systems that combine monetization tools, CRM and content flows. But not all reactions have been positive. In November 2024, fashion brand Mango faced backlash for its use of AI-generated models, which critics called “false advertising” and “a threat to real jobs.” The New York Post covered the fallout in detail, highlighting how ethical lines are still being drawn. As brands look to balance cost savings with authenticity, some have begun labeling AI-generated content more clearly — or embedding human oversight into workflows, rather than removing it. Despite offering an automation stack, FanPro itself wasn’t an immediate adopter of automation in its processes. But, as Humphris noted, embracing AI made all the difference for the company. “If we had adopted AI and automation earlier, we would’ve hit 8 figures much faster and with far less stress,” he noted. Automation In The New Era FanPro is a great example of how AI integration, when done the right way, could be a profitable venture for digital model agencies. Whether or not the company’s model becomes the blueprint for AI-first digital agencies, it’s clear that there’s a big shift in the creator economy, where automation isn’t only viewed as a time-saver, but also as a foundational pillar for businesses. As digital model agencies lean further into an AI-centric future, the bigger task is remembering what not to automate — the spark of human connection that built the industry in the first place. “In this new era of automation,” Humphris said, “the smartest agencies won’t just ask what AI can do. They’ll ask what it shouldn’t.”

By JENNIFER CHAMPAGNE House of the Dragon expands its dragon-filled world in its second season, offering more large-scale battles and heightened aerial warfare. (Image courtesy of HBO) The 2025 Emmy race for outstanding visual effects is shaping up to be one of the most competitive in years with major genre heavyweights breaking new ground on what’s possible on television. As prestige fantasy and sci-fi continue to dominate, the battle for the category will likely come down to sheer scale, technical innovation and how seamlessly effects are integrated into storytelling. Returning titans like House of the Dragon and The Lord of the Rings: The Rings of Power have proven their ability to deliver breathtaking visuals. At the same time, Dune: Prophecy enters the conversation as a visually stunning newcomer. The Boys remains the category’s wildcard, bringing its own brand of hyper-realistic, shock-value effects to the race. With its subtle yet immersive world-building, The Penguin stands apart from the spectacle-driven contenders, using “invisible” VFX to transform Gotham into a post-flooded, decaying metropolis. Each series offers a distinct approach to digital effects, making for an intriguing showdown between blockbuster-scale world-building and more nuanced, atmospheric craftsmanship. Sharing the arena with marquee pacesetters HBO’s The Last of Us, Disney+’s Andor and Netflix’s Squid Game, these series lead the charge in ensuring that the 2025 Emmy race isn’t just about visual spectacle; it’s about which shows will set the next benchmark for visual effects on television. The following insights and highlights from VFX supervisors of likely Emmy contenders illustrate why their award-worthy shows have caught the attention of TV watchers and VFX Emmy voters. The Penguin, with its subtle yet immersive world-building, stands apart from the spectacle-driven contenders, using “invisible” VFX to transform Gotham into a post-flooded, decaying metropolis.  (Image courtesy of HBO) For The Lord of the Rings: The Rings of Power VFX Supervisor Jason Smith, the second season presented some of the Amazon series’ most ambitious visual effects challenges. From the epic Battle of Eregion to the painstaking design of the Entwives, Smith and his team at Wētā FX sought to advance digital world-building while staying true to J.R.R. Tolkien’s vision. “The Battle of Eregion was amazing to work on – and challenging too, because it’s a pivotal moment in Tolkien’s story,” Smith states. Unlike typical large-scale clashes, this battle begins as a siege culminating in an explosive cavalry charge. “We looked for every way we could to heighten the action during the siege by keeping the armies interacting, even at a distance,” Smith explains. His team introduced projectiles and siege weaponry to create dynamic action, ensuring the prolonged standoff felt kinetic. The environment work for Eregion posed another challenge. The city was initially constructed as a massive digital asset in Season 1, showcasing the collaborative brilliance of the Elves and Dwarves. In Season 2, that grandeur had to be systematically razed to the ground. “The progression of destruction had to be planned extremely carefully,” Smith notes. His team devised seven distinct levels of damage, mapping out in granular detail which areas would be smoldering, reduced to rubble or utterly consumed by fire. “Our goal was to have the audience feel the loss that the Elves feel as this beautiful symbol of the height of Elvendom is utterly razed.” The SSVFX team helped shape a world for Lady in the Lake that felt rich, lived-in and historically precise. (Image courtesy of Apple TV+) One of most ambitious effects for Season 4 of The Boys was Splinter, who has the ability to duplicate himself. The sequence required eight hours of rehearsal, six hours of filming, for one shot. The final effect was a mix of prosthetic cover-up pieces and VFX face replacement. (Image courtesy of Prime Video) The Penguin, HBO Max’s spinoff series of The Batman, centers on Oswald ‘Oz’ Cobb’s ruthless rise to power, and relies on meticulous environmental effects, smoothly integrating CG elements to enhance Gotham’s noir aesthetic without ever calling attention to the work itself. “The most rewarding part of our work was crafting VFX that don’t feel like VFX,” says VFX Supervisor Johnny Han. Across the series’ 3,100 VFX shots, every collapsing freeway, skyline extension and flicker of light from a muzzle flash had to feel utterly real – woven so naturally into the world of Gotham that viewers never stopped to question its authenticity. Zimia spaceport, an enormous hub of interstellar commerce in Dune: Prophecy. The production team built a vast practical set to provide a strong scale foundation, but its full grandeur came to life in post by extending this environment with CG.(Images courtesy of HBO) The second season of The Lord of the Rings: The Rings of Power refined its environments, which elevate Middle-earth’s realism. (Image courtesy of Prime Video) Some of the series’ most striking visual moments were also its most understated. The shift of Gotham’s seasons – transforming sunlit summer shoots into autumn’s muted chill – helped shape the show’s somber tone, reinforcing the bleak, crime-ridden undercurrent. The city’s bridges and skyscrapers were meticulously augmented, stretching Gotham beyond the limits of practical sets while preserving its grounded, brutalist aesthetic. Even the scars and wounds on Sofia Falcone were enhanced through digital artistry, ensuring that her past traumas remained ever-present, etched into her skin. The series wasn’t without its large-scale effects – far from it. Han and his team orchestrated massive sequences of urban devastation. “The floodwaters were one of our biggest challenges,” Han notes, referring to the ongoing impact of the catastrophic deluge that left Gotham in ruins. One particularly harrowing sequence required simulating a tsunami tearing through the streets – not as an action set piece, but as a deeply personal moment of loss. “Telling Victor’s story of how he lost his entire family in the bombing and floods of Gotham was heartbreaking,” Han says. “Normally, you create an event like that for excitement, for tension. But for us, it was about capturing emotional devastation.” Perhaps the most technically intricate sequences were the shootouts, hallmarks of Gotham’s criminal underbelly. “We programmed millisecond-accurate synced flash guns to mimic dramatic gunfire light,” Han explains, ensuring that the interplay of practical and digital elements remained imperceptible. Every muzzle flash, every ricochet was meticulously planned and rendered. The ultimate achievement for Han and his team wasn’t crafting the biggest explosion or the most elaborate digital sequence – it was making Gotham itself feel inescapably real. He says, “Nothing was more important to us than for you to forget that there are 3,100 VFX shots in this series.” The challenge for The Residence was making one of the most recognizable buildings in the world feel both immersive and narratively engaging. (Photo: Erin Simkin. Courtesy of Netflix) Bringing the universe of Dune to life on TV for HBO’s Dune: Prophecy requires a delicate balance of realism and imagination, grounded in natural physics, yet awe-inspiring in scale. Dune: Prophecy looks to challenge traditional fantasy dominance with its stunning, desert-bound landscapes and intricate space-faring visuals, uniting the grandeur of Denis Villeneuve’s films with the demands of episodic storytelling. Set thousands of years before the events of the films, the series explores the early days of the Bene Gesserit, a secretive order wielding extraordinary abilities. Translating that power into a visual language required technical innovation. “Kudos to Important Looking Pirates for the space folding and [Lila’s] Agony work,” says VFX Supervisor Mike Enriquez. No Dune project would be complete without its most iconic inhabitant, the sandworm. VFX Producer Terron Pratt says. “We’re incredibly proud of what the team at Image Engine created. Precise animation conveyed this creature’s weight and massive scale, while incredibly detailed sand simulations integrated it into the environment.” Every grain of sand had to move believably in response to the worm’s colossal presence to ensure the physics of Arrakis remained authentic. Floodwaters play a significant part in the destruction of Gotham in The Penguin. One particularly harrowing sequence required simulating a tsunami tearing through the streets. (Image courtesy of HBO) American Primeval integrated visual effects with practical techniques in creative, unconventional ways. The massacre sequence showcases technical mastery and pulls the audience into the brutal reality of the American frontier. (Photo: Justin Lubin. Courtesy of Netflix) For the Zimia spaceport, an enormous hub of interstellar commerce, the Dune: Prophecy production team built a vast practical set to provide a strong scale foundation. However, its full grandeur came to life in post. “By extending this environment with CG, we amplified the scope of our world, making it feel expansive and deeply impactful,” Pratt explains. The result was a sprawling, futuristic cityscape that retained a tangible weight with impeccably amalgamated practical and digital elements. Wētā FX sought to advance digital world-building for Season 2 of The Lord of the Rings: The Rings of Power while staying true to J.R.R. Tolkien’s vision. (Image courtesy of Prime Video) Visual effects extended beyond character work for Lady in the Lake, playing a key role in the show’s immersive world-building. (Image courtesy of Apple TV+) For House of the Dragon VFX Supervisor Daði Einarsson, Season 2 presented some of the HBO show’s most complex and ambitious visual effects work. The Battle at Rook’s Rest in Episode 4 was a milestone for the series, marking the first full-scale dragon-on-dragon aerial battle. “We were tasked with pitting three dragons against each other in an all-out aerial war above a castle siege,” Einarsson says. Capturing the actors’ performances mid-flight required a combination of motion-controlled cameras, preprogrammed motion bases with saddles and LED volume lighting – all mapped directly from fully animated previsualized sequences approved by director Alan Taylor and Showrunner Ryan J. Condal. On the ground, the battlefield required digital crowd replication, extensive environment extensions, and pyrotechnic enhancements to create a war zone that felt both vast and intimately chaotic. “In the air, we created a fully CG version of the environment to have full control over the camera work,” Einarsson explains. Under the supervision of Sven Martin, the Pixomondo team stitched together breathtaking aerial combat, ensuring the dragons moved with the weight and raw power befitting their legendary status. Blood, weapon effects and period-accurate muzzle flashes heightened the intensity of the brutal fight sequences in American Primeval. The natural elements and violence reflected the harsh realities of the American west in 1857. (Image courtesy of Netflix) The Residence brings a refined, detailed approach to environmental augmentation, using visual effects to take the audience on a journey through the White House in this political murder mystery. (Photo: Jessica Brooks. Courtesy of Netflix) Episode 7 introduced Hugh Hammer’s claim of Vermithor, Westeros’ second-largest dragon. Rather than breaking the sequence into multiple shots, Einarsson and director Loni Peristere saw an opportunity to craft something exceptional: a single, uninterrupted long take reminiscent of Children of Men and Gravity. “It took a lot of planning to design a series of beats that cohesively flowed from one into the next, with Hugh leading the camera by action and reaction,” Einarsson says. The sequence, which involved Hugh dodging Vermithor’s flames and ultimately claiming the beast through sheer bravery, was technically demanding. To achieve this, the team stitched together five separate takes of Hugh’s performance, shot over two separate days weeks apart, due to the set needing to be struck and rebuilt in different configurations. VFX Supervisor Wayne Stables and the team at Wētā ensured the transitions were imperceptible, uniting practical and digital elements into a continuous, immersive moment. “The Dragonmont Cavern environment was a beautiful, raised gantry and cave designed by [Production Designer] Jim Clay and expanded by Wētā,” Einarsson says. Then Rowley Imran’s stunt team and Mike Dawson’s SFX team engulfed the set in practical flames so every element, from fire to dust to movement, contributed to the illusion of real-time danger. For Einarsson, the most significant challenge wasn’t just in making these sequences visually spectacular – it was ensuring they belonged within the same world as the quiet, dialogue-driven moments in King’s Landing. “The aim is for incredibly complex and spectacular visual effects scenes to feel like they belong in the same world as two people talking in a council chamber,” he states. Every dragon, flame and gust of wind had to feel as lived-in as the politics playing out beneath them. Season 4 of The Boys delivered the fully CG octopus character, Ambrosius. A challenge was crafting a believable yet expressive sea creature and keeping it grounded while still embracing the show’s signature absurdity. (Image courtesy of Prime Video) In The Penguin, Gotham isn’t just a city; it’s a living, breathing entity shaped by destruction, decay and the quiet menace lurking beneath its streets. (Images courtesy of HBO) The Boys continues to defy genre norms, delivering audacious, technically complex effects that lean into its hyperviolent, satirical take on superheroes. For The Boys VFX Supervisor Stephan Fleet, Season 4 delivered some of the Amazon Prime show’s most dramatic effects yet, from the self-replicating Splinter to the fully CG octopus character, Ambrosius. Splinter, who has the ability to duplicate himself, presented a unique challenge. Fleet says, “His introduction on the podium was a complex motion control sequence. Eight hours of rehearsal, six hours of filming – for one shot.” Splinter’s design came with an added layer of difficulty. “We had to figure out how to make a nude male clone,” Fleet says. “Normally, you can hide doubles’ bodies in clothes – not this time!” The final effect required a mix of prosthetic cover-up pieces and VFX face replacement, requiring multiple iterations to make it work. Ambrosius became one of The Boys’ most unexpected breakout characters. “It’s fun making a full-on character in the show that’s an octopus,” Fleet reveals in a nod to the show’s absurd side. “As much as possible, we aim for a grounded approach and try to attain a level of thought and detail you don’t often find on TV.” While the battle for outstanding visual effects will likely be dominated by large-scale fantasy and sci-fi productions, several standout series are also making waves with their innovative and immersive visual storytelling. Netflix’s The Residence, led by VFX Supervisor Seth Hill, brings a refined, detailed approach to environmental augmentation, enhancing the grandeur of the White House setting in this political murder mystery. “Using visual effects to take the audience on a journey through an iconic location like the White House was really fun,” Hill says. “It’s a cool and unique use of visual effects.” One of the most ambitious sequences involved what the team called the Doll House, a digital rendering of the White House with its south façade removed, exposing the interior like a cross-section of a dollhouse. Hill explains. “Going back and forth from filmed footage to full CGI – that jump from grounded realism to abstract yet still real – was quite tricky,” he says, adding, “VFX is best when it is in service of the storytelling, and The Residence presented a unique opportunity to do just that. It was a big challenge and a tough nut to crack, but those creative and technical hurdles are a good part of what makes it so rewarding.” “We were tasked with pitting three dragons against each other in an all-out aerial war above a castle siege. In the air, we created a fully CG version of the environment to have full control over the camera work.”—Daði Einarsson, VFX Supervisor, House of the Dragon The Battle at Rook’s Rest in Episode 4 of House of the Dragon Season 2 was a major milestone for the series, marking the first full-scale dragon-on-dragon aerial battle. (Image courtesy of HBO) Season 2 of House of the Dragon presented some of the most complex and ambitious visual effects work for the show to date. (Photo: Theo Whiteman. Courtesy of HBO) For Jay Worth, VFX Supervisor on Apple TV+’s Lady in the Lake, the challenge was two-fold: create seamless effects and preserve the raw emotional truth of a performance. One of the most significant technical achievements was de-aging Natalie Portman. “It seems so easy on paper, but the reality was far more challenging,” Worth admits. Worth had tackled de-aging before, but never with the same level of success. “For me, it is simply because of her performance.” Portman delivered a nuanced, youthful portrayal that felt entirely authentic to the time period. “It made our job both so much easier and set the bar so high for us. Sometimes, you can hide in a scene like this – you pull the camera back, cut away before the most expressive parts of the dialogue, or the illusion breaks,” Worth explains. In Lady in the Lake, there was nowhere to hide. “I think that is what I am most proud of with these shots. It felt like the longer you stayed on them, the more you believed them. That is a real feat with this sort of work.” Skully VFX handled the de-aging. “They nailed the look early on and delivered throughout the project on this difficult task.” Working alongside Production Designer Jc Molina, the VFX team helped shape a world that felt rich, lived-in and historically precise. “We were entrusted with the most important part of this show – do we believe this performance from this character in this part of her journey? – and we feel like we were able to deliver on this challenge.” On the other end of the spectrum, Netflix’s American Primeval, under the guidance of VFX Supervisor Andrew Ceperley, delivers rugged, visceral realism in its portrayal of the untamed American frontier. With brutal battle sequences, sprawling landscapes and historical re-creations that interweave practical and digital effects, the series stands as a testament to how VFX can enhance grounded, historical storytelling. Ceperley says, “The standout is definitely the nearly three-minute single-shot massacre sequence in the forest episode.” Designed to immerse the audience in the raw, chaotic violence of the frontier, the scene captures every brutal detail with unrelenting intensity. The challenge was crafting invisible visual effects, enhancing practical stunts and destruction without breaking the immersive, handheld camera style. “The sequence was designed to be one shot made up of 10 individual takes, shot over seven days, seamlessly stitched together, all while using a handheld camera on an extremely wide-angle lens.” One of the most complex moments involved a bull smashing through a wagon while the characters hid underneath. Rather than relying on CGI, the team took a practical approach, placing a 360-degree camera under the wagon while the special effects team rigged it to explode in a way that simulated an impact. “A real bull was then guided to run toward the 360 camera and leap over it,” Ceperley says. The footage was blended with live-action shots of the actors with minimal CGI enhancements – just dust and debris – to complete the effect. Adding to the difficulty, the scene was set at sunset, giving the team an extremely limited window to capture each day’s footage. The massacre sequence was a prime example of integrating visual effects with practical techniques in creative, unconventional ways, blending old-school in-camera effects with modern stitching techniques to create a visceral cinematic moment that stayed true to the show’s raw, historical aesthetic. “Using old techniques in new, even strange ways and seeing it pay off and deliver on the original vision was the most rewarding part.”

Finding your own path is at the core of gameplay in Pantheon: Rise of the Fallen – players can go anywhere, climb anything, forge new routes, and follow their curiosity to find adventure. It’s not that different from how its creators, Visionary Realms, approaches building this MMORPG – they’re doing it their own way.Transporting players to the fantasy world of Terminus, Pantheon: Rise of the Fallen harkens back to classic MMOs, where accidental discovery wandering through an open world and social interactions with other players are at the heart of the game experience.Creating any multiplayer game is a challenge – but a highly social online game at this scale is an epic quest. We sat down with lead programmer Kyle Olsen about how the team is using Unity to connect players in this MMORPG fantasy world.So what makes Pantheon: Rise of the Fallen unique compared to other MMO games?It’s definitely the social aspect. You have to experience the world and move through it naturally. It can be a bit more of a grind in a way, but it I think connects you more to your character, to the game, and the world instead of just sort of teleporting everywhere and joining LFG systems or just being placed in a dungeon. You learn the land a bit better, you have to navigate and you use your eyes more than just bouncing around like a pinball from objective to objective, following quest markers and stuff. It’s more of a thought game.How are you managing synchronization between the player experience and specific world instances?We have our own network library we built for the socket transport layer called ViNL. That’s the bread and butter for all of the zone communications, between zones and player to zone. SQL server in the back end, kind of standard stuff there. But most of the transports are handled by our own network library.How do you approach asset loading for this giant world?We’ve got a step where we bake our continents out into these tiles, and we’ve got different backends that we can plug into that. We’ve got one that just outputs standard Prefabs, and we’ve got one that outputs subscenes that we were using before Unity 6, and then we’ve got actual full-on Unity scenes that you can load additively, so you can choose how you want to output your content. Before Unity 6, we had moved away from Prefabs and started loading the DOTS subscenes and using that, built on BRG.We also have an output that can render directly to our own custom batch render group as well, just using scriptable objects and managing our own data. So we’ve been able to experiment and test out the different ones, and see what yields the best client performance. Prior to Unity 6, we were outputting and rendering the entire continent with subscenes, but with Unity 6 we actually switched back to using Prefabs with Instantiate Async and Addressables to manage everything.We’re using the Resident Drawer and GPU occlusion culling, which ended up yielding even better performance than subscenes and our own batch render group – I’m assuming because GPU occlusion culling just isn’t supported by some of the other render paths at the moment. So we’ve bounced around quite a bit, and we landed on Addressables for managing all the memory and asset loading, and regular Instantiate Prefabs with the GPU Resident Drawer seems to be the best client-side performance at the moment.Did you upgrade to Unity 6 to take advantage of the GPU Resident Drawer, specifically?Actually, I really wanted it for the occlusion culling. I wasn’t aware that only certain render paths made use of the occlusion culling, so we were attempting to use it with the same subscene rendering that we were using prior to Unity 6 and realizing nothing’s actually being culled. So we opted to switch back to the Prefab output to see what that looked like with the Resident Drawer, and occlusion culling and FPS went up.We had some issues initially, because Instantiate Async wasn’t in before Unity 6, so we had some stalls when we would instantiate our tiles. There were quite a few things being instantiated, but switching that over to Instantiate Async after we fixed a couple of bugs we got rid of the stall on load and the overall frame rate was higher after load, so it was just a win-win.Were there any really remarkable productivity gains that came with the switch to Unity 6?Everything I've talked about so far was client-facing, so our players experienced those wins. For the developer side of things, the stability and performance of the Editor went up quite a bit. The Editor stability in Unity 6 has gone up pretty substantially – it’s very rare to actually crash now. That alone has been, at least for the coding side, a huge win. It feels more stable in its entirety for sure.How do you handle making changes and updates without breaking everything?We build with Addressables using the labels very heavily, and we do the Addressable packaging by labels. So if we edit a specific zone or an asset in a zone, or like a VFX that’s associated with a spell or something like that, only those bundles that touch that label get updated at all.And then, our own content delivery system, we have the game available on Steam and our own patcher, and those both handle the delta changes, where we’re just delivering small updates through those Addressable bundles. The netcode requires the same version to be connected in the first place, so the network library side of that is automatically handled in the handshake process.What guidance would you give someone who’s trying to tackle an MMO game or another ambitious multiplayer project?You kind of start small, I guess. It's a step-by-step process. If you’re a small team, you You start small. It's a step-by-step process. If you’re a small team, you can’t bite off too much. It’d be completely overwhelming – but that holds true with any larger-scale game, not just an MMO. Probably technology selection – making smart choices upfront and sticking to them. It’s going to be a lot of middleware and backend tech that you’re going to have to wrangle and get working well together, and swapping to the newest cool thing all the time is not going to bode well.What’s the most exciting technical achievement for your team with this game?I think that there aren’t many open world MMOs, period, that have been pulled off in Unity. We don’t have a huge team, and we're making a game that is genuinely massive, so we have to focus on little isolated areas, develop them as best we can, and then move on and get feedback.The whole package together is fairly new grounds – when there is an MMO, it needs to feel like an MMO in spirit, with lots of people all around, doing their own thing. And we’ve pulled that off – I think better than pretty much any Unity MMO ever has. I think we can pat ourselves on the back for that.Get more insights from developers on Unity’s Resources page and here on the blog. Check out Pantheon: Rise of the Fallen in Early Access on Steam.

Next week, the former president of “Grant Theft Auto” maker Rockstar North launches his first title since leaving the Take-Two Interactive-owned video game developer and opening his own studio, Build A Rocket Boy: the AAA narrative-driven action-adventure thriller “MindsEye.” Published by IOI Partners, the team behind the “Hitman” franchise, the Unreal Engine 5-built game will debut June 10 across PlayStation 5, Xbox Series X and S, and on PC via Steam and Epic Games Store with a $59.99 price tag for the standard edition. Related Stories Set in the near-futuristic city of Redrock, “MindsEye” puts players into the role of Jacob Diaz, a former soldier haunted by fragmented memories from his mysterious MindsEye neural implant, as he uncovers a conspiracy involving rogue AI, corporate greed, an unchecked military, and a threat so sinister that it endangers the very survival of humanity. Popular on Variety But the base story isn’t the biggest draw for “MindsEye,” which includes Build A Rocket Boy’s proprietary Game Creation System, that enables players to, well, “craft anything in their minds eye.” Per the studio, “Players can craft their own experiences using all of the ‘MindsEye’ assets, creating everything from custom missions to entirely new scenarios within the game’s expansive, richly detailed world. Whether you’re designing a high-speed chase through Redrock’s bustling cityscapes or a stealth mission in its industrial outskirts, it is designed to be intuitive and easy to use, ensuring that players of all skill levels can bring their imagination to life.” Benzies’ Edinburgh-based Build A Rocket Boy has promised “fresh premium content” will rollout monthly for the game, including regular releases of new missions, challenges and game assets. While “MindsEye” is the first title from Benzies since he launched BARB after leaving Rockstar in 2016 (Benzies was the lead “Grand Theft Auto” developer across the third through fifth games in the franchise, as well as “Grand Theft Auto Online,” and was in a legal battle with parent company Take Two over unpaid royalties from 2016 until 2019), it’s just step one in the prolific producer’s plan to shake up the gaming industry. “At Build A Rocket Boy, our vision goes far beyond a single title,” Benzies told Variety. “‘MindsEye’ is the first episode and central story around which ever-expanding interconnected episodes will span. We’re already working on future episodes, which will introduce alternate realities while maintaining it’s core themes of hope, redemption, and the intrigue of civilizations past and future, drawing from the lore and multiverse concepts.” See Variety‘s full interview with Benzies below, including the inevitable comparisons that will be drawn between “MindsEye” and the aesthetic of the “GTA” franchise, and his hopes for Rockstar Games’ highly anticipated and much-delayed “GTA 6.” Where did the concept for “MindsEye” come from? I pull a lot of inspiration from the real world. Watching the actions of humans – their foibles and their virtues. Watching the advancement of technology and how we adapt, or indeed, do not adapt. We’ve been moving to an automated world for many years now, and the impact on humans, especially with recent advancements in AI, which serves as good fodder for a story and even better for a video game. I think we all have this little nagging feeling about how humans and AI will blend together in the future—will it go smoothly, or will it turn sinister? We’re fans of all different types of media, and we’ve drawn influence from cinematic visionaries like Ridley Scott, Paul Greengrass, Christopher Nolan, and J.J. Abrams, and films like “The Bourne Identity,” “Memento,” and TV series “Lost” — they’re all exploring memory, perception, and control in their own ways. So, while we nod to those influences here and there, we wanted to build something that feels fresh, grounded in today’s world, but still asking the kinds of questions that have always made this genre powerful. With your “GTA” roots, obvious comparisons are already being drawn between the style and aesthetic of that franchise and “MindsEye.” Comparisons will always be made—it’s the way human beings pigeonhole concepts. But “MindsEye” isn’t built to fit into anyone else’s box. Many games share the same core elements: cars, guns, cities, and charismatic characters, and differentiation is even tougher in today’s entertainment landscape. Streaming, social media, and on-demand binge culture have fractured attention spans, and consumer mindshare is a brutal battlefield for all IP. Our industry continues to celebrate each other’s breakthroughs, and I’m proud that our collective innovation is advancing the medium of gaming, even if our paths diverge. As an independent studio we have the freedom to break ground in experimental new ways and the challenge is balancing innovation with familiarity—too much “new” risks alienating fans, too much “same” feels stale. It’s about nailing what makes your game’s world feel alive and urgent. “MindsEye” is about consequence and connection—it’s cinematic, reactive, and meant to feel like a world you’re not just playing in, but able to create in it too. We’re excited to see what they’ve crafted with “GTA VI ,” and I can’t wait to play it as a consumer for the first time. They’re always delivering something new, unique and at a scale that very few can pull off. What does MindsEye represent in BARB’s larger vision and long-term strategy? Are you plotting this out as a multi-game franchise or your first standalone? At Build A Rocket Boy, our vision goes far beyond a single title. “MindsEye” is the first episode and central story around which ever-expanding interconnected episodes will span. We’re already working on future episodes, which will introduce alternate realities while maintaining it’s core themes of hope, redemption, and the intrigue of civilizations past and future, drawing from the lore and multiverse concepts. It’s the future of entertainment to allow active participation so players feel like they have agency and can immerse themselves in our world as they want to. We are introducing three products in one game that will revolutionize AAA-quality interactive gaming and storytelling: “MindsEye” narrative story, Play.MindsEye, and Build.MindsEye. In our tightly crafted action-noir, “MindsEye” narrative story we have rips in time accessed through portals at strategic points throughout the game – so while you play as Jacob Diaz on his personal journey, players can also explore side stories and delve deeper into the backstories of characters they encounter along the way. In this way we are delivering companion content at the same time as the anchor content, weaving a rich narrative tapestry which will continue to evolve and expand giving greater depth to characters so you understand their personality and motivations. How do digital products Play.MindsEye (formerly named Arcadia) and Build.MindsEye (formerly Everywhere) tie in to plans for “MindsEye” and what BARB wants to offer gamers? In this new era of entertainment, where streaming platforms, boom-and-bust games, and an on-demand culture dominate, we’re pushing things in a new direction—with an interface that simplifies how we consume not just games, but all forms of entertainment. Consumers are moving away from 2D browsing into fully 3D, immersive experiences. Put simply, we’re shifting from passive interaction to active participation. As with all new products, things evolve. Arcadia was originally envisioned as our creation platform, but as we continued developing “MindsEye” and building out BARB’s ecosystem, it naturally grew into something more focused— Play.MindsEye and Build.MindsEye. Play delivers cinematic, high-intensity gameplay with missions and maps that constantly evolve. Build gives players intuitive tools to create their own content—no technical skills required, just imagination and intent. For BARB to fully realize our vision, we had to beta test our creation system with a community of builders in real-time and started with Everywhere while we were in stealth mode developing MindsEye. How did you settle on IOI as publishing partner? We’ve always found the way IOI handled the “Hitman” franchise interesting. They are one of the few publishers that have taken their single-player IP and increased their player count and amplified their community culture over time. From a technology point of view, their one executable approach for all of their content is very smart, and we always planned to have a similar approach, which encouraged us to join forces. This interview has been edited and condensed.

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication.There’s no shortage of wireless earbuds out there, but if you’re after strong noise cancellation, bass-heavy sound, full iOS compatibility, and a fit that won’t budge during a workout, you should consider the Beats Fit Pro, and this open-box deal on StackSocial drops the price to $99.99 from the usual $199.99. The sale includes all four color options—white, black, gray, and purple.The “open box” tag just means they’ve likely been handled but not used, and they’ve been inspected to make sure they’re still in new condition. They’re rated IPX4 for water resistance, so sweat and light rain aren’t a problem, though the case itself isn’t protected and doesn’t support wireless charging. Battery life is around six hours with ANC on and another 18 to 23 hours from the case, depending on how you use them.Sound-wise, these lean hard into bass, which some folks will love and others might find a bit much. The low end hits especially well at high volumes without distortion, which makes them great for hip-hop, pop or EDM, notes this PCMag review. The downside is that there’s no customizable EQ, so if you’re not into that sculpted sound, you can’t do much about it. The noise cancellation holds up pretty well for things like plane rumbles and low-frequency distractions, but don’t expect total silence in a noisy café (higher-pitched noises still leak through). There’s also a decent Transparency Mode that lets in just enough outside sound for you to cross the street or chat with someone without pulling out an earbud. Android users do get access to most core features through the Beats app, but some perks like automatic switching, hands-free Siri, and Spatial Audio are still iOS-only. Getting all that for half off isn't a bad deal.

We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication.If you’ve been thinking about picking up a family tablet for streaming, casual browsing, or giving the kids something budget-friendly to play on, the 2023 onn. 11" Tablet Pro is worth a look—especially at this price. It’s currently going for $74.99 as an open-box deal on StackSocial. For context, the same model is listed at $128.99 on Amazon. Open Box means it’s likely been handled or returned in-store, so while the packaging might not look brand new, the tablet itself has been verified to be in good working condition. The device runs Android 13 and feels very much like using a large phone. It’s got a familiar interface (if you’ve used an Android phone before), which makes it easy to jump into without a learning curve.The 11-inch LCD screen, with a 1200x2000 resolution, is crisp enough for Netflix or YouTube, and the 2.2GHz Octa-Core processor paired with 4GB RAM gives it just enough power to juggle casual multitasking—think video calls, browsing, and maybe a bit of app-based gaming. You’re also looking at 128GB of internal storage, which is generous for this price range, plus a microSD slot if you need extra room for downloads. The dual-camera setup (5MP on the front and 8MP on the back) isn’t winning any awards, but it’ll get the job done for video chats and quick snaps.It also has a headphone jack (which isn’t a given anymore), a USB-C port for fast charging, and built-in Bluetooth and Wi-Fi connectivity. Also, the 16-hour battery claim gives it real potential as a travel companion (it’s enough to last through long travel days or keep a kid entertained without constant charging). Plus, bonus points for Google Kids Space and Entertainment Space already baked in, which makes this a decent shared family device. Just keep in mind that while it checks a lot of boxes, it’s not a powerhouse—if you're looking to run intensive apps or use it for work, this might fall short. But for basic day-to-day use, it’s a pretty compelling option under $80.

ExpressVPN is good at its job. It's easy to be skeptical of any service with a knack for self-promotion, but don't let ExpressVPN's hype distract you from the fact that it keeps its front-page promise of "just working." Outside of solid security, the two best things ExpressVPN offers are fast speeds and a simple interface. Our tests showed only a 7% average drop in download speed and a 2% loss of upload speed, worldwide. And while the lack of extra features may frustrate experienced users, it makes for a true set-and-forget VPN on any platform. This isn't to say ExpressVPN is without flaws — it's nearly bereft of customization options and it's notably more expensive than its competition — but it beats most VPNs in a head-to-head matchup. For this review, we followed our rigorous 10-step VPN testing process, exploring ExpressVPN's security, privacy, speed, interfaces and more. Whether you read straight through or skip to the sections that are most important for you, you should come away with all the information you need to decide whether to subscribe. Editors' note: We're in the process of rebooting all of our VPN reviews from scratch. Once we do a fresh pass on the top services, we'll be updating each review with a rating and additional comparative information. Table of contents Findings at a glance Installing, configuring and using ExpressVPN ExpressVPN speed test: Very fast averages ExpressVPN security test: Checking for leaks How much does ExpressVPN cost? ExpressVPN side apps and bundles Close-reading ExpressVPN's privacy policy Can ExpressVPN change your virtual location? Investigating ExpressVPN's server network Extra features of ExpressVPN ExpressVPN customer support options ExpressVPN background check: From founding to Kape Technologies Final verdict Findings at a glance Category Notes Installation and UI All interfaces are clean and minimalist, with no glitches and not enough depth to get lost in Windows and Mac clients are similar in both setup and general user experience Android and iOS are likewise almost identical, but Android has a nice-looking dark mode Speed Retains a worldwide average of 93% of starting download speeds Upload speeds average 98% of starting speeds Latency rises with distance, but global average stayed under 300 ms in tests Security OpenVPN, IKEv2 and Lightway VPN protocols all use secure ciphers Packet-sniffing test showed working encryption We detected no IP leaks Blocks IPv6 and WebRTC by default to prevent leaks Pricing Base price: $12.95 per month or $99.95 per year Lowest prepaid rate: $4.99 per month Can save money by paying for 28 months in advance, but only once per account 30-day money-back guarantee Bundles ExpressVPN Keys password manager and ID alerts included on all plans Dedicated IP addresses come at an extra price ID theft insurance, data removal and credit scanning available to new one-year and two-year subscribers for free 1GB eSIM deal included through holiday.com Privacy policy No storage of connection logs or device logs permitted The only risky exceptions are personal account data (which doesn't leave the ExpressVPN website) and marketing data (which the policy says should be anonymized) An independent audit found that ExpressVPN's RAM-only server infrastructure makes it impossible to keep logs Virtual location change Successfully unblocked five international Netflix libraries, succeeding on 14 out of 15 attempts Server network 164 server locations in 105 countries 38% of servers are virtual, though most virtual locations are accessed through physical servers within 1,000 miles A large number of locations in South America, Africa and central Asia Features Simple but effective kill switch Can block ads, trackers, adult sites and/or malware sites but blocklists can't be customized Split tunneling is convenient but unavailable on iOS and modern Macs Aircove is the best VPN router, albeit expensive Customer support Setup and troubleshooting guides are organized and useful, with lots of screenshots and videos Live chat starts with a bot but you can get to a person within a couple minutes Email tickets are only accessible from the mobile apps or after live chat has failed Background check Founded in 2009; based in the British Virgin Islands Has never been caught selling or mishandling user data Turkish police seized servers in 2017 but couldn't find any logs of user activity Owned by Kape Technologies, which also owns CyberGhost and Private Internet Access A previous CIO formerly worked on surveillance in the United Arab Emirates; no evidence of shady behavior during his time at ExpressVPN Windows Version 12 leaked some DNS requests when Split Tunneling was active Installing, configuring and using ExpressVPN This section focuses on how it feels to use ExpressVPN on each of the major platforms where it's available. The first step for any setup process is to make an account on expressvpn.com and buy a subscription. Windows Once subscribed, download the Windows VPN from either expressvpn.com or the Microsoft Store, then open the .exe file. Click "Yes" to let it make changes, wait for the install, then let your computer reboot. Including the reboot, the whole process takes 5-10 minutes, most of it idle. To finish, you'll need your activation code, which you can find by going to expressvpn.com and clicking "Setup" in the top-right corner. You can install ExpressVPN's Windows app from the Microsoft store, but we found the website more convenient. Sam Chapman for Engadget Extreme simplicity is the watchword for all ExpressVPN's designs. The Windows client's launch panel consists of three buttons and less than ten words. You can change your location or let the app pick a location for you — the "Smart Location" is the server with the best combination of being nearby and unburdened. Everything else is crammed into the hamburger menu at the top left. Here, in seven tabs, you'll find the Network Lock kill switch, the four types of content blockers, the split tunneling menu and the option to change your VPN protocol. You can also add shortcuts to various websites, useful if you regularly use your VPN for the same online destinations. To sum up, there's almost nothing here to get in the way: no delays, no snags, no nested menus to get lost in. It may be the world's most ignorable VPN client. That's not a bad thing at all. Mac ExpressVPN's app for macOS is almost identical in design to its Windows app. The process for downloading and setting it up is nearly the same too. As on Windows, it can be downloaded from the App Store or sideloaded directly from the expressvpn.com download center. Only a few features are missing and a couple others have been added. Split tunneling is gone (unless you're still on a macOS lower than 11), and you won't see the Lightway Turbo setting. ExpressVPN recommends some servers, but it's easy to search the whole list. Sam Chapman for Engadget Mac users do gain access to the IKEv2 protocol, along with the option to turn off automatic IPv6 blocking — Windows users have to leave it blocked at all times. Almost every website is still accessible via IPv4, but it's useful if you do need to access a specific IPv6 address while the VPN is active. Android Android users can download ExpressVPN through the Google Play Store. Open the app, sign in and you're ready to go. The Android app has a very nice dark-colored design, only slightly marred by an unnecessary information box about how long you've used the VPN this week. ExpressVPN's Android app puts a little more information on the screen than it needs to, but still runs well. Sam Chapman for Engadget There's a large button for connecting. Clicking on the server name takes you to a list of locations. On this list, you can either search or scroll and can choose individual locations within a country that has more than one. We connected to as many far-flung server locations as we could, but not a single one took longer than a few seconds. The options menu is organized sensibly, with no option located more than two clicks deep. You will see a couple of options here that aren't available on desktop, the best of which is the ability to automatically connect to your last-used ExpressVPN server whenever your phone connects to a non-trusted wifi network. There are also a few general security tools: an IP address checker, DNS and WebRTC leak testers and a password generator. These are also available on the website, but here, they're built into the app. With the exception of the latter, we'd recommend using third-party testing tools instead — even a VPN with integrity has an incentive to make its own app look like it's working. iPhone and iPad You can only install ExpressVPN's iOS app through the app store. During setup, you may need to enter your password to allow your phone to use VPN configurations. Otherwise, there are no major differences from the Android process. ExpressVPN looks good on iPhone and iPad. Sam Chapman for Engadget The interface is not quite as pleasing as the dark-mode Android app, but it makes up for that by cutting out some of the clutter. The tabs and features are similar, though split tunneling and shortcuts are absent. Also, both mobile apps make customer support a lot more accessible than their desktop counterparts — plus, mobile is the only way to send email support tickets. Browser extension ExpressVPN also includes browser extensions for Firefox and Chrome. These let you connect, disconnect and change server locations without leaving your browser window. It's nice, but not essential unless you have a very specific web browser flow you like. ExpressVPN speed test: Very fast averages Connecting to a VPN almost always decreases your speed, but the best VPNs mitigate the drop as much as possible. We used Ookla's speed testing app to see how much of your internet speed ExpressVPN preserves. For this test, we emphasized the locations ExpressVPN uses for most of its virtual servers, including the Netherlands, Brazil, Germany and Singapore. Some terms before we start: Latency, measured in milliseconds (ms), is the time it takes one data packet to travel between your device and a web server through the VPN. Latency increases with distance. It's most important for real-time tasks like video chatting and online gaming. Download speed, measured in megabits per second (Mbps), is the amount of information that can download onto your device at one time — such as when loading a web page or streaming a video. Upload speed, also measured in Mbps, is the amount of information your device can send to the web at once. It's most important for torrenting, since the amount of data you can seed determines how fast you can download in exchange. The table below shows our results. We conducted this on Windows, using the automatic protocol setting with the Lightway Turbo feature active — a recent ExpressVPN addition that keeps speed more consistent by processing connections in parallel. Server location Latency (ms) Increase factor Download speed (Mbps) Percentage dropoff Upload speed (Mbps) Percentage dropoff Portland, Oregon, USA (unprotected) 18 -- 58.77 -- 5.70 -- Seattle, Washington, USA (best server) 26 1.4x 54.86 6.7% 5.52 3.2% New York, NY, USA 156 8.7x 57.25 2.6% 5.57 2.3% Amsterdam, Netherlands 306 17x 53.83 8.4% 5.58 2.1% São Paulo, Brazil 371 20.6x 53.82 8.4% 5.65 0.9% Frankfurt, Germany 404 22.4x 55.71 5.2% 5.67 0.5% Singapore, Singapore 381 21.2x 52.76 10.2% 5.64 1.0% Average 274 15.2x 54.71 6.9% 5.61 1.6% These are extremely good results. ExpressVPN is a winner on both download and upload speed. No matter where we went in the world, we never lost more than about 7% of our download speeds, and upload lost an astoundingly low average of 2%. This suggests that ExpressVPN deftly distributes its user load between servers to eliminate bottlenecks. This Ookla speedtest shows you can still get fast internet while connected to ExpressVPN -- our unprotected speeds are around 58 Mbps. Sam Chapman for Engadget The latency numbers look worse, but the rise in the table is less sharp than we projected. Ping length depends far more on distance than download speed does, so we expect it to shoot up on servers more than 1,000 miles from our location. Keeping the average below 300 ms, as ExpressVPN does here, is a strong showing. ExpressVPN security test: Checking for leaks A VPN's core mission is to hide your IP address and make you untraceable online. Our task in this section is to figure out if ExpressVPN can carry out this mission every time you connect. While we can't be 100% certain, the tests we'll run through below have led us to believe that ExpressVPN is currently leak-proof. Available VPN protocols A VPN protocol is like a common language that a VPN server can use to mediate between your devices and the web servers you visit. If a VPN uses outdated or insecure protocols, or relies on unique protocols with no visible specs or source code, that's a bad sign. Not all protocols are available on all apps, but Mac has the full range. Sam Chapman for Engadget ExpressVPN gives you a selection of three protocols: IKEv2, OpenVPN and Lightway. The first two are solid choices that support the latest encryption algorithms. OpenVPN has been fully open-source for years and is the best choice if privacy is your goal. While IKEv2 started life as a closed project by Microsoft and Cisco, ExpressVPN uses an open-source reverse-engineering, which is both better for privacy and quite fast. Lightway is the odd one out, a protocol you'll only find on ExpressVPN, though its source code is available on Github. It's similar to WireGuard, in that both reach for faster speeds and lower processing demands by keeping their codebases slim. However, Lightway was recently rewritten in Rust to better protect the keys stored in its memory. Ultimately, you can't go wrong with any of ExpressVPN's protocol options. 99% of the time, your best choice will be to set the controls to Automatic and let the VPN decide which runs best. Testing for leaks ExpressVPN is one of the best services, but it's not leak-proof (as you can read in the Background Check below). Luckily, checking for DNS leaks is a simple matter of checking your IP address before and after connecting to a VPN server. If the new address matches the VPN server, you're good; if not, your VPN is leaking. First, we checked the Windows app with split tunneling active to ensure the flaw really had been patched. We tested several servers and didn't find any leaks, which suggests the patch worked, though leaks were rare even before ExpressVPN fixed the vulnerability. We checked our IP while connected to the virtual India location, which is run from a physical server in Singapore. Don't worry -- it still looks like India to streaming services. Sam Chapman for Engadget In fact, we didn't find any leaks on any ExpressVPN server we tested on any platform. Though questions remain about iOS, as you'll see later in this section, that's a problem on Apple's end that even the best VPNs can do very little about for now. The most common cause of VPN leaks is the use of public DNS servers to connect users to websites, which can mistakenly send browsing activity outside the VPN's encrypted tunnel. ExpressVPN avoids the risks of the public system by installing its own DNS resolvers on every server. This is the key factor behind its clean bill of health in our leak testing. Two other common flaws can lead to VPN leaks: WebRTC traffic and IPv6. The former is a communication protocol used in live streaming and the latter is a new IP standard designed to expand domain availability. Both are nice, but currently optional, so ExpressVPN automatically blocks both to ensure there's no opportunity for leaks to arise. One note about VPN security on iOS: it's a known and continuing problem that iOS VPNs do not prevent many online apps from communicating with Apple directly, outside the VPN tunnel. This risks leaking sensitive data, even with Lockdown Mode active in iOS 16. A blog post by Proton VPN shares a workaround: connect to a VPN server, then turn Airplane Mode on and off again to end all connections that were active before you connected to the VPN. Testing encryption We finished up our battery of security tests by checking out ExpressVPN's encryption directly. Using WireShark, a free packet sniffer, we inspected what it looks like when ExpressVPN transmits data from one of its servers to the internet. The screenshot below shows a data stream encrypted with Lightway UDP. After connecting to ExpressVPN, HTTP packets were rendered unreadable while in transit. Sam Chapman for Engadget That lack of any identifiable information, or even readable information, means encryption is working as intended. We repeated the test several times, always getting the same result. This left us satisfied that ExpressVPN's core features are working as intended. How much does ExpressVPN cost? ExpressVPN subscriptions cost $12.95 per month. Long-term subscriptions can bring the monthly cost down, but the great deals they offer tend to only last for the first billing period. A 12-month subscription costs $99.95 and includes three months for free with your first payment, costing a total of $6.67 per month. The bonus disappears for all subsequent years, raising the monthly cost to $8.33. You can also sign up for 28 months at a cost of $139.72, but this is also once-only — ExpressVPN can only be renewed at the $99.95 per year level. There are two ways to test ExpressVPN for free before making a financial commitment. Users on iOS and Android can download the ExpressVPN app without entering any payment details and use it free for seven days. On any platform, there's a 30-day money-back guarantee, which ExpressVPN has historically honored with no questions asked. You will have to pay before you can use it, though. In our opinion, ExpressVPN's service is solid enough that it's worth paying extra. Perhaps not this much extra, but that depends on what you get out of it. We recommend using the 30-day refund period and seeing how well ExpressVPN works for you. If it's a VPN you can enjoy using, that runs fast and unblocks everything you need, that's worth a server's weight in gold. ExpressVPN side apps and bundles ExpressVPN includes some special features that work mostly or wholly separate from its VPN apps. Some of these come free with a subscription, while others add an extra cost. Every subscription includes the ExpressVPN keys password manager. This is available under its own tab on the Android and iOS apps. On desktop, you'll need to download a separate extension from your browser's store, then sign in using your account activation code. It's available on all Chromium browsers, but not Firefox. Starting in 2025, new subscribers get an eSIM plan through holiday.com, a separate service linked to ExpressVPN. The baseline 1GB holiday eSIM plans last for 5 days and can apply to countries, regions, or the entire world (though it's not clear whether the package deal applies to the regional and global plans). Longer-term plans include larger eSIM plans. You can add a dedicated IP address to your ExpressVPN subscription for an additional cost per month. A dedicated IP lets you use the same IP address every time you connect to ExpressVPN. You can add the address to whitelists on restricted networks, and you're assured to never be blocked because of someone else's bad activity on a shared IP. Unlike many of its competitors, ExpressVPN doesn't currently offer antivirus or online storage services, but there is a comprehensive bundle of ID protection tools called Identity Defender. We haven't reviewed any of these products in detail, but here's a list for reference: ID Alerts will inform you if any of your sensitive information is leaked or misused online. It's free with all plans, but you'll have to enter your personal information on your ExpressVPN account page or a mobile app. ID Theft Insurance grants up to $1 million in identity theft reimbursement and comes free with new ExpressVPN one-year or two-year subscriptions. It's not yet available to those who subscribed before it launched in October 2024. Data Removal scans for your information in data brokerages and automatically requests that it be deleted. It's also free with one-year and two-year plans. Credit Scanner is only available for United States users. It monitors your activity on the three credit bureaus so you can quickly spot any suspicious transactions. The Identity Defender features are currently only available to new ExpressVPN customers in the US. Close-reading ExpressVPN's privacy policy Although we worry that the consolidation of VPN brands under the umbrella of Kape Technologies (ExpressVPN's parent company) will make the industry less competitive, we don't believe it's influencing ExpressVPN to take advantage of its users' privacy. To confirm, and get a full sense of what sort of privacy ExpressVPN promises its users, we set out to read ExpressVPN's privacy policy in detail. It's long, but thankfully aimed at casual users instead of lawyers. You can see it for yourself here. In the introduction, ExpressVPN states that it does not keep either activity logs (such as a user's browsing history while connected to the VPN) or connection logs (such as the duration of a user's session and their IP address, which can be used to extrapolate browsing activity). It then specifies the seven types of data it's legally allowed to collect: Data used to sign up for an account, such as names, emails and payment methods. VPN usage data which is aggregated and can't be traced to any individual. Credentials stored in the ExpressVPN Keys password manager. Diagnostic data such as crash reports, which are only shared upon user request. IP addresses authorized for MediaStreamer, which is only for streaming devices that don't otherwise support VPN apps. Marketing data collected directly from the app — a "limited amount" that's kept anonymous. Data voluntarily submitted for identity theft protection apps. Of those seven exceptions, the only ones that count as red flags are account data and marketing data. Both categories are highly personal and could be damaging if mishandled. Fortunately, complying with subpoenas is not one of the allowed uses listed for either data category, nor does the policy let ExpressVPN sell the data to other private parties. The only really annoying thing here is that if you ask ExpressVPN to delete your personal data, you won't be able to use your account from then on. You aren't even eligible for a refund in this case, unless you're within 30 days of your initial subscription. As for marketing data, ExpressVPN collects device fingerprints and location data when you sign up for an account on its website. The privacy policy also claims this is anonymized, as its "systems are engineered to decouple such data from personally identifiable information." Audits corroborate this, as we'll see in the next section. So, while it would be better if ExpressVPN didn't collect any personal data at all, its practices don't appear to pose a risk to anything you do while using the VPN — just the ExpressVPN website. Privacy audits VPN providers often get third-party accounting firms to audit their privacy policies. The idea is that a well-known firm won't mortgage its reputation to lie on behalf of a VPN, so their results can be trusted. For the last several years, ExpressVPN has had KPMG look over its privacy policy and relevant infrastructure (see "TrustedServer" below). KPMG's most recent report, completed in December 2023 and released in May 2024, found that ExpressVPN had enough internal controls in place that users could trust its privacy policy. The report is freely available to read. This is a very good sign, though we're looking out for a more up-to-date audit soon. TrustedServer "TrustedServer" is a marketing term ExpressVPN uses for its RAM-only server infrastructure. RAM-only servers have no hard drives for long-term storage and return to a standard disk image with every reboot. This makes it theoretically impossible to store user activity logs on them, even if ExpressVPN wanted to do that. The KPMG audit, linked above, reports that TrustedServer works as advertised. Between its many clean privacy audits and the Turkish server incident in 2017, we're prepared to say ExpressVPN is a private VPN, in spite of its aggravating exception for marketing. Can ExpressVPN change your virtual location? Next, we tested whether ExpressVPN can actually convince websites that you're somewhere other than your real location. Our security tests have already proven it can hide your IP address, but it takes more than leak-proofing to fool streaming sites these days — Netflix and the others have gotten very good at combing through metadata to sniff out proxy users. The process for testing this is a lot like how we handled the DNS leak tests: try several different servers and see if we get caught. We checked five sample locations outside the U.S. to see if we a) got into Netflix and b) saw different titles in the library. The results are below. Server Location Unblocked Netflix? Library changed? Canada Y Y United Kingdom Y (second try; Docklands failed) Y Slovakia Y Y India Y Y (different from UK library) Australia Y Y In fifteen tests, ExpressVPN slipped up only once. Docklands, the UK server it chose as the fastest, wasn't able to access Netflix. We switched to a server labeled simply "London" and unblocked it without issue. ExpressVPN can change your virtual location so you can explore the wonderful world of K-drama. Sam Chapman for Engadget All the other locations got us access to an alternate Netflix library on the first try. We even checked whether the India server, which is physically located in the UK, showed us different videos than the UK servers. It did, which makes us even more confident that ExpressVPN's virtual locations are airtight. Investigating ExpressVPN's server network ExpressVPN users can connect to a total of 164 server locations in 105 countries and territories. These locations are reasonably well distributed across the globe, but as with all VPNs, there's a bias toward the northern hemisphere. There are 24 locations in the U.S. alone and a further 66 in Europe. That isn't to say users in the Global South get nothing. ExpressVPN has IP addresses from nine nations in South America (Argentina, Brazil, Bolivia, Chile, Colombia, Ecuador, Peru, Uruguay and Venezuela) and six in Africa (Algeria, Egypt, Ghana, Kenya, Morocco and South Africa). The network even includes Kazakhstan, Uzbekistan and Mongolia, impressive since central Asia may be the region most often shafted by VPNs. However, many of these servers have virtual locations different from their real ones. For those of you choosing a server based on performance instead of a particular IP address, ExpressVPN's website has a helpful list of which servers are virtual. The bad news is that it's a big chunk of the list. A total of 63 ExpressVPN locations are virtual, or 38% of its entire network. To reduce the sting, ExpressVPN takes care to locate virtual servers as close to their real locations as possible. Its virtual locations in Indonesia and India are physically based in Singapore. This isn't always practical, leading to some awkwardness like operating a Ghana IP address out of Germany. But it helps ExpressVPN perform better in the southern hemisphere. Extra features of ExpressVPN Compared to direct competitors like NordVPN and Surfshark, ExpressVPN doesn't have many special features. It's aimed squarely at the casual market and will probably disappoint power users. Having said that, what they do include works well. In this section, we'll run through ExpressVPN's four substantial features outside its VPN servers themselves. Network Lock kill switch "Network Lock" is the name ExpressVPN gives to its kill switch (though it's called "Network Protection" on mobile). A VPN kill switch is a safety feature that keeps you from broadcasting outside the VPN tunnel. If it ever detects that you aren't connected to a legitimate ExpressVPN server, it cuts off your internet access. You won't be able to get back online until you either reconnect to the VPN or disable Network Lock. ExpressVPN's kill switch is called Network Lock on desktop, and Network Protection on mobile (Android pictured) Sam Chapman for Engadget This is important for everyone, not just users who need to hide sensitive traffic. The recently discovered TunnelVision bug theoretically allows hackers to set up fake public wi-fi networks through which they redirect you to equally fake VPN servers, which then harvest your personal information. It's unlikely, but not impossible, and a kill switch is the best way to prevent it — the switch always triggers unless you're connected to a real server in the VPN's network. Like most of ExpressVPN's features, all you can do with Network Lock is turn it on and off. You can also toggle whether you'll still be able to access local devices while the kill switch is blocking your internet — this is allowed by default. Threat manager, ad blocker and parental controls ExpressVPN groups three tools under the heading of "advanced protection" — Threat Manager, an ad blocker and parental controls. Threat Manager consists of two checkboxes: one that blocks your browser from communicating with activity tracking software and one that blocks a list of websites known to be used for malware. Check any of these boxes to use the pre-set blocklists whenever you're connected to ExpressVPN. Sam Chapman for Engadget You can't customize the lists, so you're limited to what ExpressVPN considers worthy of blocking. They share their sources on the website. While the lists are extensive and open-source, they rely on after-the-fact reporting and can't detect and block unknown threats like a proper antivirus. The adblock and parental control options work the same way: check a box to block everything on the list, uncheck it to allow everything through. In tests, the ad blocker was nearly 100% effective against banner ads, but failed to block any video ads on YouTube or Netflix. The parental control option blocks a list of porn sites. It's an easy option for concerned parents, but only works while ExpressVPN is connected. As such, it's meant to be used in conjunction with device-level parental controls that prevent the child from turning off or uninstalling the VPN client. Split tunneling Sometimes, you'll find it helpful to have your device getting online through two different IP addresses at once — one for your home services and one for a location you're trying to spoof. That's where split tunneling is helpful: it runs some apps through the VPN while leaving others unprotected. This can also improve your speeds, since the VPN needs to encrypt less in total. You can configure split tunneling through either a blocklist or an allowlist. Sam Chapman for Engadget ExpressVPN includes split tunneling on Windows, Android and Mac (though only on versions 10 and below). You can only split by app, not by website, but it's still pretty useful. For example, you can have BitTorrent handling a heavy download in the background while you use your browser for innocuous activities that don't need protecting. ExpressVPN Aircove router By now, it should be clear that we find ExpressVPN to be a highly reliable but often unexceptional VPN service. However, there's one area in which it's a clear industry leader: VPN routers. ExpressVPN Aircove is, to our knowledge, the only router with a built-in commercial VPN that comes with its own dashboard interface. Usually, installing a VPN on your router requires tinkering with the router control panel, which turns off all but the most experienced users — not to mention making it a massive pain to switch to a new server location. Aircove's dashboard, by contrast, will be instantly familiar to anyone who already knows how to use an ExpressVPN client. It even allows different devices in your home to connect to different locations through the router VPN. Aircove's biggest drawback is its price. Currently retailing at $189 (not including an ExpressVPN subscription), it's around three times more expensive than an aftermarket router fitted with free VPN firmware. Some of you might still find the convenience worth the one-time payment. ExpressVPN customer support options ExpressVPN's written help pages are some of the best on the market. Its live chat is more of a mixed bag, and complex questions may cause delays. However, it is at least staffed with human agents who aim to reply accurately, rather than resolve your ticket as quickly as possible. You can directly access both live chat and email from ExpressVPN's mobile apps (on desktop, you'll have to go to the website). Sam Chapman for Engadget We approached ExpressVPN's support features with a simple question: "If I requested that ExpressVPN delete all my personal data, would I be able to get a refund for my unused subscription time?" (Remember from the Privacy Policy section that submitting a full deletion request also cancels your ExpressVPN account.) Our first stop was expressvpn.com/support, the written support center and FAQ page. It's divided into setup guides, troubleshooting, account management and information on each of ExpressVPN's products. The setup guides are excellent, including screenshots and clearly written steps; each one includes a video guide for those who learn better that way. Troubleshooting is just as good — no videos, but the same standards of clarity and usefulness prevail. The section starts with general problems, then delves into specific issues you might face on each operating system. Each article clearly derives from a real customer need. The live support experience To get answers on our refund question, we visited the account management FAQs. This section stated that the refund policy only applies within 30 days of purchase. Pretty clear-cut, but we still wanted an answer on our special case, so we contacted live chat by clicking the button at the bottom-right of every FAQ page. Live chat is in the bottom-right corner of every page of expressvpn.com. Sam Chapman for Engadget Live chat starts with an AI assistant, which is not too hard to get past — just ask it a question it can't answer, then click "Transfer to an Agent." We got online with (what claimed to be) a human in less than a minute. Answering the question took longer and involved an uncomfortable 10-minute silence, but we did get a clear verdict from a real person: refunds are within 30 days only, no matter what. If the live chat agent can't answer your question, you'll be redirected to open an email support ticket. Annoyingly, there's no way to go directly to email support through the website or desktop apps, though mobile users have the option to skip directly there. ExpressVPN background check: From founding to Kape Technologies ExpressVPN launched in 2009, which makes it one of the oldest consumer VPNs in continual operation. In more than 15 years of operation, it's never been caught violating its own privacy policy, though its record isn't free of more minor blemishes. Headquarters in the British Virgin Islands Founders Dan Pomerantz and Peter Burchhardt registered the company in the British Virgin Islands from the start to take advantage of that territory's favorable legal environment for online privacy. The BVIs have no law requiring businesses to retain data on their users, and the process for extraditing data is famously difficult, requiring a direct order from the highest court. In 2021, the BVI implemented the Data Protection Act (DPA) [PDF link], which prevents companies based in the territory from accessing data on their users anywhere in the world. It's a great privacy law in theory, modeled on best-in-class legislation in the EU. However, we couldn't find any evidence that its supervising authority — the Office of the Information Commissioner — has a leader or staff. In other words, while ExpressVPN is not legally required to log any data on its users, there's technically nobody stopping them from doing so. Whether you trust the jurisdiction depends on whether you trust the company itself. Let's see what the other evidence says. Security and privacy incidents Two significant incidents stand out from ExpressVPN's 16-year history. In 2017, when Andrei Karlov, Russia's ambassador to Turkey, was shot to death at an art show. Turkish police suspected someone had used ExpressVPN to mask their identity while they deleted information from social media accounts belonging to the alleged assassin. To investigate, they confiscated an ExpressVPN server to comb for evidence. They didn't find anything. A police seizure is the best possible test of a VPN's approach to privacy. The provider can't prepare beforehand, fake anything, or collude with investigators. The Turkey incident is still one of the best reasons to recommend ExpressVPN, though eight years is a long time for policy to change. The second incident began in March 2024, when a researcher at CNET informed ExpressVPN that its version 12 for Windows occasionally leaked DNS requests when users enabled the split tunneling feature. While these users remained connected to an ExpressVPN server, their browsing activity was often going directly to their ISP, unmasked. The bug only impacted a few users, and to their credit, ExpressVPN sprang into action as soon as they learned about it. The team had it patched by April, as confirmed by the researcher who initially discovered the vulnerability. But while their quick and effective response deserves praise, it's still a mark against them that a journalist noticed the bug before they did. Kape Technologies ownership and management questions In 2021, an Israeli-owned, UK-based firm called Kape Technologies purchased a controlling interest in ExpressVPN. In addition to ExpressVPN, privately held Kape owns CyberGhost, Private Internet Access, and Zenmate (before it merged into CyberGhost). As shown on its website, it also owns Webselenese, publisher of VPN review websites WizCase and vpnMentor, which poses an apparent conflict of interest. When reached for comment, a representative for ExpressVPN said that "ExpressVPN does not directly engage with, nor seek to influence, the content on any Webselenese site," and pointed us to disclosure statements on the websites in question — here's one example. Even so, it's a good reminder not to take VPN reviews at face value without knowing who's behind them (Engadget is owned by Yahoo, which does not own any VPNs). Diving deeper into the background of Kape's ownership will lead you to owner Teddy Sagi. Go back far enough, and you'll see he did prison time in Israel and was mentioned in the Pandora Papers, among other things. More recently, headlines about the billionaire have focused more his businesses in the online gambling and fintech arenas, as well as his real estate ventures. An ExpressVPN representative told us that "Kape's brands continue to operate independently," and our investigation bore that out — we couldn't find any proof that Kape or Sagi have directly attempted to influence ExpressVPN's software or daily operations. Closer to the immediate day-to-day operations of ExpressVPN was the company's employment of Daniel Gericke as CTO from 2019 through 2023. During that time, the US Justice Department announced it had fined Gericke and two others for their previous employment on a surveillance operation called Project Raven, which the United Arab Emirates (UAE) used to spy on its own citizens. The revelation prompted a public response from ExpressVPN defending its decision to hire Gericke, arguing that "[t]he best goalkeepers are the ones trained by the best strikers." ExpressVPN's representative confirmed that the company still stands by that linked statement. Gericke parted ways with ExpressVPN in October 2023, per his LinkedIn profile. While we don't know what we don't know, we can say that ExpressVPN has not notably changed its public-facing security and privacy policies during the time it's been connected to Kape, Sagi, or Gericke. In the end, how much ExpressVPN's history matters to you is a personal choice. If you object to any current or past actions by Kape Technologies or Teddy Sagi, there are other premium VPN options you might prefer. If you need more information to make up your mind, we recommend reading through CNET's 2022 deep dive on ExpressVPN's corporate history. Final verdict ExpressVPN is the VPN we most often recommend to beginners. It takes zero training to use, and consistently gets past filters on streaming sites. It also runs in the background with virtually no impact. If anything is worth the high price of admission, it's the excellent speeds distributed evenly across the worldwide server network. However, for certain specific cases, ExpressVPN may not be the best choice. There's no way to set up your own server locations, like NordVPN offers, and no double VPN connections, like you can build for yourself on Surfshark. Its corporate background is more suspect than the entities backing Proton VPN, and unlike Mullvad, ExpressVPN doesn't work in China — it's so well-known that the government targets its servers specifically. We suggest going with ExpressVPN for general online privacy, for spoofing locations in your home country while traveling, or if you regularly need to unblock sites in other countries. That encompasses 19 of every 20 users, which is fine by us, as ExpressVPN is a great service. It's just more of a reliable old screwdriver than a multi-tool. This article originally appeared on Engadget at https://www.engadget.com/cybersecurity/vpn/expressvpn-review-2025-fast-speeds-and-a-low-learning-curve-160052884.html?src=rss

Key Takeaways AMD’s RX 9060 XT is set to launch on June 5th, 2025 in both 8GB and 16GB versions under the same name, creating confusion and backlash. Reviewers and gamers say 8GB of VRAM isn’t enough for modern gaming, especially at 1440p. AMD’s decision to showcase only the 16GB model in benchmarks raised concerns about transparency. This move mirrors Nvidia’s controversial RTX 4060 Ti rollout, suggesting an industry trend of misleading GPU marketing. It all started with a new GPU announcement. The AMD Radeon RX 9060 XT is set to launch, and on paper, it looks like a solid move. A $349 graphics card with 16GB of VRAM? Not bad. That’s more memory than some RTX 4070 cards. Sounds like AMD might finally be delivering some value again, right?  Well, yes and no.  Because right alongside that 16GB version, AMD is also releasing an 8GB version for $299. Same name, same chip, half the memory. And that’s where the internet lost it.  Déjà Vu: We’ve Seen This Trick Before If this sounds familiar, it’s because Nvidia pulled the same move with the RTX 4060 Ti.  They sold both 8GB and 16GB versions with the same branding, but a $100 price difference. The RTX 4060 Ti 8GB launched in May 2023, and the 16GB variant followed in July.  Source: Nvidia Gamers hated the confusion. Reviewers criticized the 8GB version’s lack of performance, especially in memory-heavy games, and the way Nvidia tried to sweep the difference under the rug.  Performance dipped significantly at 1440p, and stuttering was a problem even in some 1080p titles. The backlash was swift. Tech media slammed Nvidia for deceptive marketing, and buyers were left second-guessing which version they were getting.  We’ve seen this pattern before in Nvidia’s review restrictions around the RTX 5060, where early coverage was shaped by what reviewers were allowed to test – and what they weren’t.  It led to a mess of misinformation, bad value perceptions, and a very clear message: don’t confuse your customers. So naturally, AMD did it too.  It’s like watching two billion-dollar companies playing a game of ‘Who Can Confuse the Customer More.’ It’s not just about the money. It’s about trust, and AMD just dumped a bunch of it off a cliff.  Frank Azor Lights the Fuse on X The backlash started when AMD’s Director of Gaming Marketing, Frank Azor, took to X to defend the 8GB card.  He said that most gamers don’t need more than 8GB of VRAM and that the cheaper card still serves the mainstream crowd just fine.  It’s the same reasoning Nvidia used last year with the RTX 4060 Ti. That didn’t work then, and it isn’t working now.  Because when Steve from Hardware Unboxed sees a bad take like that, you know a flamethrower video is coming. And oh boy, did it come.  Hardware Unboxed Fires Back The backlash against AMD’s 8GB RX 9060 XT took off after a post from Hardware Unboxed on X called out the company’s defense of limited VRAM.  In response to AMD’s claim that most gamers don’t need more than 8GB of memory, Hardware Unboxed accused them of misleading buyers and building weaker products just to hit certain price points. The criticism gained traction fast. Tech YouTuber Vex picked up the story and added fuel to the fire by showing side-by-side gameplay comparisons.  In multiple games, the 8GB RX 9060 XT showed serious performance issues – stuttering, frame drops, and VRAM bottlenecks – while the 16GB version handled the same titles smoothly.  And yet, during the GPU’s official reveal, AMD only showed performance data for the 16GB card. There were no benchmarks for the 8GB version – not a single chart. That omission wasn’t lost on anyone. If AMD truly believed the 8GB model held up under modern gaming loads, they would have shown it. The silence speaks volumes.  Why This Actually Matters You might be thinking: ‘So what? Some games still run fine on 8GB. I only play Valorant.’ Sure. But the problem is bigger than that. Source: AMD Games are getting heavier. Even titles like Cyberpunk 2077, released in 2020, can eat up more than 8GB of VRAM. And with GTA 6 (still) on the horizon, do you really think game developers are going to keep optimizing for 8GB cards in 2025? That’s not how game development works. Developers target the most common setups, yes. But hardware also shapes software.  If everyone’s stuck with 8GB, games will be designed around that limit. That holds back progress for everyone.  It’s like trying to make a movie with a flip phone because some people still own one. Same Name, Different Game Another big issue is how these cards are named and sold.  The RX 9060 XT 16GB and RX 9060 XT 8GB are not clearly labeled as different products. They’re just two versions of the same GPU.  But that extra memory makes a huge difference.  In some games, the 8GB card performs dramatically worse. And yet, unless you know what to look for, you might walk into a store and buy the 8GB version thinking you’re getting the same performance.  You’re not. You’re getting a watered-down version with the same name and a silent asterisk. This isn’t just AMD’s Problem Nvidia started this mess with the 4060 Ti naming confusion. AMD just saw the outrage and decided to walk straight into the same buzzsaw.  It’s hard not to feel like both companies are treating consumers like they’re too dumb to notice. Spoiler: they noticed. And this whole ‘VRAM doesn’t matter’ argument? It’s already been debunked by dozens of reviewers.  If you’re spending over $300 on a graphics card in 2025, it needs to last more than a year or two. 8GB cards are already struggling. Buying one now is like buying a smartphone in 2025 with 64GB of storage. Sure, it works. Until it doesn’t. Steam Data Doesn’t Help AMD’s Case AMD and Nvidia both love to point at the Steam Hardware Survey. They say, ‘See? Most people still play at 1080p.’ And that’s true – for now. Source: Nvidia But what they leave out is that 1440p gaming is growing fast. More gamers are upgrading their setups because 1440p monitors are getting a lot more affordable.  Take the Pixio PXC277 Advanced, for instance – a 27-inch curved 1440p monitor with a 165Hz refresh rate and 1ms response time, all for $219.99. A few years ago, a screen like that would’ve cost you double. Now it’s entry-level. Gamers are ready to step up their experience. The only thing holding them back is GPU hardware that’s still stuck in 2020.  Planned Obsolescence in Disguise Here’s the worst part. Companies know full well that 8GB won’t cut it in 2026.  But they still sell it, knowing many gamers will only find out when it’s too late – when the stutters kick in, the textures disappear, or the next big title becomes unplayable. It’s planned obsolescence disguised as ‘choice.’ And while it’s great to have options at different price points, it should be clear which option is built to last – and which one is built to frustrate.  So, Is AMD Actually Screwed?  Not right now. In fact, they’re playing the game better than they used to.  They’ve learned from past pricing disasters and figured out how to get better launch-day headlines – even if it means faking the MSRP and letting street prices run wild.  But this kind of marketing comes at a cost. If AMD keeps making decisions that prioritize short-term wins over long-term trust, they’ll lose the very crowd that once rooted for them.  We don’t need two Nvidias. We need AMD to be different – to be better.  One Name, Two Very Different Cards The RX 9060 XT 16GB might be a good deal. But it’s being overshadowed by the 8GB version’s drama. And the longer AMD keeps playing games with memory and naming, the more it chips away at its hard-earned goodwill.  This whole mess could’ve been avoided with one simple move: name the 8GB card something else. Call it the RX 9055. Call it Lite or whatever. Just don’t make it look like the same card when it isn’t.  Until then, buyers beware. There’s more going on behind the box art than meets the eye.  Anya Zhukova is an in-house tech and crypto writer at Techreport with 10 years of hands-on experience covering cybersecurity, consumer tech, digital privacy, and blockchain. She’s known for turning complex topics into clear, useful advice that regular people can actually understand and use.  Her work has been featured in top-tier digital publications including MakeUseOf, Online Tech Tips, Help Desk Geek, Switching to Mac, and Make Tech Easier. Whether she’s writing about the latest privacy tools or reviewing a new laptop, her goal is always the same: help readers feel confident and in control of the tech they use every day.  Anya holds a BA in English Philology and Translation from Tula State Pedagogical University and also studied Mass Media and Journalism at Minnesota State University, Mankato. That mix of language, media, and tech has given her a unique lens to look at how technology shapes our daily lives.  Over the years, she’s also taken courses and done research in data privacy, digital security, and ethical writing – skills she uses when tackling sensitive topics like PC hardware, system vulnerabilities, and crypto security.  Anya worked directly with brands like Framework, Insta360, Redmagic, Inmotion, Secretlab, Kodak, and Anker, reviewing their products in real-life scenarios. Her testing process involves real-world use cases – whether it's stress-testing laptops for creative workloads, reviewing the battery performance of mobile gaming phones, or evaluating the long-term ergonomics of furniture designed for hybrid workspaces.  In the world of crypto, Anya covers everything from beginner guides to deep dives into hardware wallets, DeFi protocols, and Web3 tools. She helps readers understand how to use multisig wallets, keep their assets safe, and choose the right platforms for their needs.  Her writing often touches on financial freedom and privacy – two things she strongly believes should be in everyone’s hands. Outside of writing, Anya contributes to editorial style guides focused on privacy and inclusivity, and she mentors newer tech writers on how to build subject matter expertise and write responsibly.  She sticks to high editorial standards, only recommends products she’s personally tested, and always aims to give readers the full picture.  You can find her on LinkedIn, where she shares more about her work and projects.  Key Areas of Expertise: Consumer Tech (laptops, phones, wearables, etc.) Cybersecurity and Digital Privacy PC/PC Hardware Blockchain, Crypto Wallets, and DeFi In-Depth Product Reviews and Buying Guides Whether she’s reviewing a new wallet or benchmarking a PC build, Anya brings curiosity, care, and a strong sense of responsibility to everything she writes. Her mission? To make the digital world a little easier – and safer – for everyone.  View all articles by Anya Zhukova Our editorial process The Tech Report editorial policy is centered on providing helpful, accurate content that offers real value to our readers. We only work with experienced writers who have specific knowledge in the topics they cover, including latest developments in technology, online privacy, cryptocurrencies, software, and more. Our editorial policy ensures that each topic is researched and curated by our in-house editors. We maintain rigorous journalistic standards, and every article is 100% written by real authors.