Strategies to future-proof UX that meets EU legal standardsThe EAA requires digital accessibility to accommodate all users with different needsAccessibility for digital products is no longer optional — it’s a necessity with the upcoming enforcement of the European Accessibility Act (EAA).Until now, European standards such as EN 301 549 have required only the public sector to comply with the Web Content Accessibility Guidelines (WCAG). So only government agencies or businesses that sell information and communication technology (ICT) to government agencies have needed to meet accessibility specifications.As of June 2025, this will be expanded into the private sector in the European Union (EU) — including e-commerce, restaurants, and banking services.Are you thinking any of the following?Does the EAA apply to me or the business I work for?What is the WCAG and what does it require?How much work is needed make my UX designs compliant?I get it — it’s time-consuming to understand the grueling details of a legislative act, but it’s vital to realize how it directly impacts you and your business (whether you’re an employee or employer).What is the European Accessibility Act (EAA)?The EAA is a “directive” that aims to improve accessibility in products and services in EU member states. This ensures people with disabilities can successfully access any digital product — ranging from writing an email on a laptop to checking-in at the doctor’s office with an iPad.The directive was enacted in 2019, but will become enforced on June 28, 2025 for any new products.The EAA is a EU directive that follows EN 301 549 and WCAG 2.1 requirementsEAA requirementsTo comply with the EAA, you need to follow the European “standard,” EN 301 549. EN 301 549 includes many clauses covering accessibility for a broad range of ICT — from native mobile applications to electronic hardware.The clauses circling the web and software incorporate the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA.Who does the EAA apply to?The EAA impacts all 27 member states of the EU. This includes countries such as France, Spain, and Sweden.Not only do EU member states need to comply, but any company that does business with the member states — even if the company isn’t based in the EU. For example, if a person in Italy accesses an e-commerce website based in the United States, the website must comply with the EAA.What does WCAG require?WCAG offers internationally recognized standards for digital accessibility. These standards are developed by the World Wide Web Consortium (W3C) and are constantly evolving to account for changes in HTML and assistive technologies.The EAA and EN 301 549 require conformance to WCAG 2.1, Level AA standards. But what does that mean exactly?WCAG versionsNew versions of WCAG are periodically released to accommodate to the internet’s evolution. As methods and technologies are deprecated and replaced, it’s important to update standards to ensure accessibility is met.The most current version of WCAG is 2.2, which was released in October 2023. Though the EAA and EN 301 549 currently require WCAG 2.1, it’s expected they will be updated to include the WCAG 2.2 version.WCAG has released 3 versions between 2008 and 2023WCAG conformance “levels”WCAG includes 3 levels of conformance: Level A, Level AA, and Level AAA. Level A offers guidelines for the most basic accessibility considerations, while Level AAA reaches the widest degree of accessibility.Each success criteria (SC) in WCAG has a conformance level. For instance, SC 1.1.1 (Non-text content) is Level A, while SC 2.4.12 (Focus not obscured–Enhanced) is Level AAA.To conform to a certain WCAG level, the digital product must also conform to the level below it. So if your website is Level AA, it passes both Level A and AA success criteria (which is what’s required to comply with the EAA).WCAG’s “levels” refer to the degree of accessibility your digital product complies withDesign strategies for EAA complianceWCAG standards are dense, and it takes time to incorporate them into your UX design process. But there are strategies you can start using now to meet most of the requirements to comply with the EAA.1. Color contrast ratioDesigners must create color palettes that support a high color contrast ratio for content like text or UI components. You can check color contrast ratios with tools such as WebAIM’s Contrast Checker.Small text (less than 18px) must have a color contrast ratio of 4.5:1 with its backgroundLarge text (larger than 18px) must have a contrast ratio of 3:1 with its backgroundUI components, like buttons, should have a color contrast ratio of 3:1 with its backgroundColor should not be used alone to convey meaning; semantic color also needs a text label or appropriate iconFor more details, visit WCAG 1.4-Distinguishable.Don’t use color alone to convey meaning, such as errors or warnings on text fields2. Keyboard functionalitySome users can’t use a mouse or their laptop’s trackpad. Users who are blind or have limited hand mobility use their keyboard or other assistive technologies, and must be able to operate the product with their preferred input method.All user actions are doable from a keyboard, except for freehand movements (I.E., digital painting)Keyboard users must not encounter a keyboard trap (I.E., the user can’t navigate away from elements like a modal)Keyboard users have a way to turn off or remap keyboard shortcuts made up of single-character keys (I.E., use “D” to delete an item)For more details, visit WCAG 2.1-Keyboard accessible.Example of keyboard tab/ focus order for a restaurant’s website3. Multimedia featuresAll users, whether they are blind, hard-of-hearing, or have a learning disability, must be able to access the information any multimedia provides (I.E., videos or audio).Provide captions for any pre-recorded audio that is time-based (I.E., syncing audio with text-based captions)Provide an audio description for pre-recorded videos (I.E., an animation without audio showing how to tie your shoes)Provide captions for all live video content (I.E., a news organization’s live broadcast)For more details, visit WCAG 1.2-Time based media.Example of a live news broadcast with closed captioning4. Headings and labelsWhen headings and labels aren’t used properly or aren’t used at all, users have a hard time processing content and completing tasks — from reading an article to filling out a form.Provide clear headings and labels that describe the page content or input fieldEnsure labels and headings that visually convey structure and relationships are programmatically associated to their content (I.E., the page heading includes a <h1> tag)Ensure individual cells in a data tables are programmatically associated to their parent column or row header (I.E., the cell named “Blue” is associated to its parent column named “Colors”)For more details, visit WCAG 1.3-Adaptable.Ensure the heading tags properly convey the web-page’s content structure5. Support screen readersMany people use screen readers, such as NVDA or JAWS, so they can use any website or software. Ensuring digital products are compatible with screen readers seem challenging, but there are ways to proactively support screen readers.Use semantic HTML elements, like <button>, and avoid non-semantic elements, like <div> and <span>, that don’t contain built-in meaningProvide a text alternative for meaningful images using the alt attributeEnsure all interactive elements have a corresponding name, role, and valueEnsure the focus indicator is always visible so the user knows where they are in the interfaceFor more details, visit WCAG 4.1-Compatible.Tools to use for an accessible design processTo help meet WCAG 2.1, Level AA standards, there are tools you can incorporate in your UX process to create accessible designs and hand them over to your development team.1. WAVEWAVE is a free accessibility evaluation tool developed by WebAIM. WAVE offers multiple browser extensions for Chrome, Firefox, and Edge. After adding the extension to your preferred browser, all you have to do is visit your website and activate WAVE to get an automated evaluation.Note: Automated tools only find about a third of accessibility issues, so a manual evaluation is still needed after using WAVE.WAVE is a free accessibility evaluation tool that works on any live websitePros of WAVE:Offers multiple extensions for your preferred browserAllows you to easily see the tab order and structure of a web-pageProvides recommendations on how to correct accessibility issuesCons of WAVE:The icons representing potential accessibility issues are overwhelming and difficult to understand which icon goes to which element2. StarkStark offers a plug-in for both Figma and Sketch that designers can use to thoroughly check and annotate UX designs for developer hand-off. This ensures that developers know the specifics for alt text, tab order, and heading levels.Stark’s plug-in for Figma allows you to annotate designs and check color contrast ratiosPros of Stark:Offers a range of features to check designs for contrast and typography issues, as well as annotate for developer hand-offProvides color suggestions when the color contrast ratio doesn’t meet WCAG, Level AA requirementsProvides a vision simulator to test designs against different types of color blindness (I.E., protanopia)Cons of Stark:It can be difficult to select the correct layer when annotating designsSome advanced features in the plug-in are paid to use3. JAWSJAWS (Job Access with Speech) is one of the most commonly used screen readers. JAWS allows users with limited vision to access and use digital products, and is beneficial to test your digital product with to ensure it’s compatible with screen readers.Note: JAWS’ free version only allows you to use it for 45 minutes before restarting, and is best used on Chrome or Firefox browsers.JAWS screen reader running on a Mac through the Parallels virtual machinePros of JAWS:Ability to highly customize the JAWS settings, such as the voice synthesizerProvides output both through audio and braille devicesFreedom Scientific offers trainings to learn how to use JAWSCons of JAWS:Includes a steep learning curve compared to other screen readersOnly accessible through a Windows operating systemHas a limited free version–must pay to access the full versionConclusionReady or note, the European Accessibility Act (EAA) will be enforced on June 28, 2025. So any company (public or private) that provides ICT or operates digital products that an EU citizen can use is subject to the EAA.Any new product introduced to the market must comply with WCAG 2.1, Level AA to meet the requirements of the EAA and EN 301 549.Web accessibility is no longer optional — it’s essential. Though building inclusive products is the right thing to do, you may be subject to legal action if you avoid it. Is your digital product ready?SourcesWCAG by Level Access, “EN 301 549 Conformance: An Overview”Accessibility Works, “European Accessibility Act Compliance Requirements: The Next GDPR”WCAG by Level Access, “The European Accessibility Act: Technical Aspects of Compliance”European Union, “Types of legislation”W3C Web Accessibility Initiative, “WCAG 2 Overview”W3C, “WCAG 2.1 Guidelines”Ready or not, the EAA is here was originally published in UX Collective on Medium, where people are continuing the conversation by highlighting and responding to this story.

Reading Time: 11 minutes Choosing the right drip email software can be a game-changer for your marketing strategy. With a variety of options available, understanding the pricing models and features each tool offers is key to making an informed decision. In this guide, we’ll walk you through essential factors to consider when evaluating pricing, so you can select the best solution that fits your needs and budget for your drip email campaigns. Ready to dive deeper? Let’s explore your options.   What Does Drip Email Marketing Software Cost? Drip email marketing software typically follows a few different pricing models, depending on the provider. Here’s a quick breakdown of the most common ones: Pricing Based on MAUs (Monthly Active Users): You pay based on how many unique subscribers actually engage with your emails (or your system) each month, not your entire list size. It’s a much fairer, scalable way to pay, especially if your audience fluctuates. You only pay for real activity. Flat-Rate Pricing: You pay a fixed monthly fee, regardless of usage, list size, or activity. But flat rates are often bloated to cover all usage types, so you’re likely overpaying if you’re not sending a massive volume of emails. It’s not cost-efficient for scaling brands. List-Based Pricing: You pay based on the total number of contacts in your database, whether they engage or not. However, you end up paying for cold leads, dead emails, and inactive contacts. This makes your costs climb unnecessarily as your list grows. Email Volume-Based Pricing: You’re charged based on how many emails you send each month. It can discourage you from running important nurturing campaigns or re-engagement flows because every email adds to your bill. It’s unpredictable and can spike costs during promotions. For email marketers, this model means added pressure to limit sends, often at the cost of customer experience and long-term engagement. Some platforms even bundle unnecessary features into expensive tiers, which bloats the pricing, especially for features you may not actually need. This is where MoEngage stands out. The platform offers a more transparent and scalable approach so that pricing is aligned to your actual usage and outcomes rather than inflated send limits.   6 Biggest Factors that Affect Drip Email Pricing Drip email pricing depends on several factors. Here are some of the biggest ones: 1. Number of active contacts Some platforms, particularly the ones that use the MAU pricing model, charge based on the number of customers who interact with your emails. The higher the number of active customers, the higher the pricing. 2. List size Managing an email list is easier said than done. Nevertheless, if you have a large database of contacts, you will be charged a higher monthly fee. In this case, pricing will remain the same even if you don’t have many active subscribers on your list. 3. Email volume The number of emails you send plays a big role in pricing. This is because high-volume automated email marketing campaigns require significant infrastructure for email delivery, tracking, and reporting. 4. Advanced features Platforms offering advanced features like RFM segmentation, automation, A/B testing, analytics, and AI-driven personalization typically charge more than others. Some pricing models allow you to opt for some or all of these features, depending on your business requirements. 5. Automation complexity If your drip campaign involves complex workflows, like different stages, conditions, triggers, etc., it can impact the pricing. Automation requires more resources to set up and maintain, which increases the price. 6. Integration with other tools Connecting your email platform with CRMs, Ecommerce tools, or analytics systems can drive up costs, especially if platforms charge extra for native integrations or require third-party connectors. Before signing up, ask yourself: how many of these tools are truly essential? Can any be replaced with ones that integrate more easily? A cluttered tech stack not only costs more but also complicates your workflows.   Top Features to Look For in a Drip Email Marketing Software Since you’re on the lookout for a drip email marketing software platform, focus on the features we’ve mentioned below. Core features that drip email software absolutely needs These features are the must-haves. They are the foundational tools required to automate, personalize, and optimize your email drip campaigns at scale. Journey designer: Easily set up multi-step workflows triggered by parameters like customer actions, behaviors, or time delays with minimal coding. Behavioral targeting: Send emails based on real-time customer behavior, such as cart additions, subscriptions, app activity, and more, for highly relevant messaging. Personalization engine: Dynamically include customer attributes based on past interactions and preferences to personalize emails at scale. High inbox deliverability: Tools and practices that ensure you have a healthy sender reputation and high inbox placement. Campaign optimization with A/B testing: Test different email versions to learn what drives higher engagement and optimize your drip flows continuously. Real-time analytics and insights: Access detailed reports and dashboards that track key drip email marketing metrics like opens, clicks, and conversions, and identify drop-offs in your drip journeys. Other features that are very useful to have These features aren’t absolutely necessary to run an effective campaign, but they can improve customer experience and operational efficiency. AI-based predictive segmentation: Leverage AI to predict customer behavior like churn or likelihood of conversion, and automatically adjust campaigns accordingly. Omnichannel messaging: Integrate messaging across various channels, like push notifications, SMS, WhatsApp, and in-app messaging for a cohesive customer journey. Pre-built templates: Quickly access pre-built, customizable email templates to launch campaigns faster without heavy design work.   9 Steps to Choosing a Drip Email Marketing Software With so many options available in the market, choosing the right drip email marketing software can seem like an uphill battle. No worries! We’ll even walk you through exactly how to evaluate and compare drip email tools for yourself. Once you’ve asked the right questions and gathered the facts during demos, it’s time to break down your decision-making process into clear, actionable steps. Step 1: Define Your Non-Negotiable Features The first step is to make a list of all the features that are necessary for you. For example, if your goal is to send behavior-triggered drip campaigns (like abandoned cart emails or re-engagement nudges), then features like behavioral targeting and multi-step customer journey automation are non-negotiable. On the other hand, if you only need basic scheduled newsletters, you might not need advanced workflow builders or AI recommendations. Once you have a list of non-negotiable features, it becomes easier to narrow down your platform choices. Step 2: Research and Compare All Viable Options Don’t just go with the most well-known or even the most affordable-looking tool. Research platforms that fit your business size and industry. Use peer reviews, comparison guides, and case studies to understand how the platform performs in real-world use cases. Also, remember that low entry pricing can be misleading. What matters is the total cost of ownership. Look for things like hidden fees, integration costs, or feature-based tier upgrades. These will add to the pricing later. Step 3: Book a Personalized Demo (and Demand Proof) When choosing your drip email marketing tool, make sure you request a personalized demo based on your business context, use cases, and workflows. A simple, generic walkthrough isn’t helpful because this is your first real glimpse into how the platform is going to support you long-term. If the demo isn’t tailored to your business, that’s a red flag—because if they can’t offer personalized attention when they’re trying to win your business, you’re unlikely to get it during onboarding or implementation. Ask to see features live, rather than just screenshots or slide decks. If a feature is critical, ask to see it in action. At times, sales teams may promise features that are still ‘in development’. Step 4: Attend the Demo with a List of Questions Once you’ve booked a demo, prepare a checklist of questions, like the one we shared above. This will help you stay focused and gain the clarity you need. Ask whether the features you care about are included in the base plan or locked behind premium tiers. Dig into pricing: will the costs scale predictably as you grow, or are there hidden fees that only show up later? Some platforms may offer attractive deals upfront but raise prices later or charge extra for essentials like API access, automation workflows, or deliverability support. The demo is your chance to surface all of this before signing anything. Step 5: Evaluate Ease of Use The drip email software you choose must be easy to use. Since marketers with little to no technical knowledge are most likely to use the platform, look for solutions that allow you to build email campaigns, segment audiences, and personalize messages easily. Say no to complicated or clunky interfaces that are not intuitive and require a steep learning curve. Step 6: Check for Advanced Capabilities Ask about AI features like predictive segmentation or email send-time optimization. Even if you don’t need them right now, having future-ready capabilities ensures you won’t outgrow the tool too soon. Step 7: Test for Scalability and Deliverability This is an important one. Look for solutions that can handle large volumes of emails with good email deliverability rates. Make sure the software you choose has a high inbox placement rate. Check if they have a solid infrastructure and dedicated IPs, should you need them. Also, consider scalability: will this platform still meet your needs when your contact list grows from 10,000 to 100,000? Make sure you’re not locked into expensive pricing jumps or performance bottlenecks. Step 8: Review Integration Options Make sure the tool you choose fits seamlessly into your existing workflow. It should integrate with your CRM, mobile app, Ecommerce system, and anything else in your ecosystem. Even if it doesn’t directly integrate, ensure that it offers flexible APIs and webhooks, or supports third-party connectors like Zapier, so you can still automate data flow without manual workarounds. Step 9: Compare Customer Support Quality Good software with bad support can be a nightmare. Check for onboarding help, technical support, availability, account management, and resources. Ask about how quickly the support team responds and resolves software issues to ensure that you have minimal downtime.   5 Best Email Drip Campaign Software and Tools It’s time to weigh your options in choosing an email drip campaign software for your business. Give this list a quick read! 1. MoEngage: Best for Omnichannel Engagement and Behavioral Targeting   MoEngage is a comprehensive customer engagement platform designed to deliver personalized and automated drip email campaigns at scale. Its powerful AI capabilities allow you to use behavioral targeting to reach customers at the right time with the right message at different stages of their customer journey. Why MoEngage is Best for Omnichannel Engagement and Behavioral Targeting: MoEngage offers multiple features that allow you to provide cohesive customer experiences across various touchpoints. You can reach out to customers via not just email, but also SMS, push notifications, in-app messages, and even ad networks without missing a beat. Features like advanced segmentation enable you to send hyper-personalized drip email campaigns tailored to individual customer actions, such as cart abandonment or inactivity. This ensures that messages are timely, relevant, and effective in driving engagement. How Pricing Works: MoEngage offers flexible drip email pricing based on the scale of your business and the exact features you’d need. You can always reach out to their sales team to learn more about their custom pricing plans. How to Set Up a Demo: To experience MoEngage firsthand, you need to book a demo first. Their team will then contact you to schedule a personalized walkthrough that showcases how the platform can meet your specific drip email marketing goals. 2. ActiveCampaign: Best for Email and Marketing Automation ActiveCampaign is a marketing automation platform that allows you to create email campaigns on channels your customers connect with. The platform offers predictive content features that help you show customers the most meaningful content. Why ActiveCampaign is Best for Email and Marketing Automation: ActiveCampaign excels in delivering sophisticated automation campaign workflows that can be tailored to various customer journeys. How Pricing Works: ActiveCampaign offers a four-tiered drip email pricing plan. The basic plan starts at $15/month for 1K contacts, while the Enterprise plan starts at $1,169/month for 50K contacts. If you have contacts upwards of that number, you need to talk to their sales team. 3. Kit: Best for Creators Using Emails Kit is tailored for creators, bloggers, and solo entrepreneurs who want to send customer relationship emails. It offers a user-friendly interface with powerful automation capabilities. Why Kit is Best for Creators and Solo Entrepreneurs: Kit’s email-first operating system allows creators to build long-term connections with customers. Its intuitive email designer can be used to create effective on-brand emails that are optimized for deliverability. Plus, it allows you to send email broadcasts for announcing product launches, sharing content updates, or promoting limited-time offers to your entire list in bulk. How Pricing Works: Kit offers a free Newsletter plan with basic features like visual automation, opt-in forms, and email broadcasts to up to 10K subscribers. But you can implement just 1 visual automation and an email sequence on the free plan. Advanced plans start at $25 per month for up to 1K subscribers, and go up to $2,166/month for 400K contacts. 4. Drip: Best for Ecommerce Marketing Automation Drip is a marketing automation platform designed specifically for Ecommerce brands. It offers tools to create personalized email campaigns that drive customer engagement and sales. Why Drip is Best for Ecommerce Marketing Automation: Drip provides deep integrations with Ecommerce platforms, allowing businesses to leverage customer data for targeted campaigns. Features like behavior-based automation and pre-built workflows help in crafting effective drip campaigns. How Pricing Works: Drip’s pricing starts at $39/month for up to 2,500 contacts. The cost scales up to $1,999/month based on the number of contacts, with custom pricing available for larger lists of over 180K subscribers. 5. Mailmodo: Best for Interactive Email Marketing Mailmodo is an email marketing platform that enables the creation of interactive drip emails using AMP technology. This allows recipients to take actions like filling out forms or booking appointments directly within the email. Why Mailmodo is Best for Interactive Email Marketing: Mailmodo stands out by offering interactive email capabilities that enhance customer engagement and conversion rates. Its drag-and-drop editor simplifies the creation of dynamic emails without any coding required. How Pricing Works: Like the other drip email marketing software on this list, Mailmodo’s pricing is based on the number of contacts and emails sent per month. Its three-tiered pricing model starts at $39/month for 500 contacts, going up to $939/month for 250K subscribers. Any more contacts, and you have to reach out to their sales team.   How to Get the Most Value Out of Your Drip Email Software Here are some of the ways in which you can leverage your drip email software to its maximum potential. Save time through automation: Automate welcome emails, follow-ups, and re-engagement campaigns to free up your team for more strategic work. Boost engagement with timely messaging: Set up triggers so that emails are automatically sent based on customers’ actions. This keeps your audience interested at every stage of their customer journey. Drive higher conversions with targeted sequences: Send the right email at the right time to move leads through the sales funnel towards a conversion. Personalize customer experiences at scale: Use segmentation and dynamic content to create a personalized customer experience without manually customizing every email. Continuously optimize with data-driven insights: Track performance metrics like open rates and conversions to refine your drip email campaigns and maximize results over time.   Maximize Engagement With MoEngage’s Drip Email Marketing Software To sum it up, drip email marketing can be quite powerful for engaging customers at different stages of their journey. Having the right drip email software in your tech stack ensures smooth, efficient workflows. Your team can focus on higher-value tasks while automating routine processes. It also ensures that your drip emails always reach the right person with the right message at the perfect time. MoEngage’s powerful email automation platform allows you to automate personalized campaigns that drive higher engagement and conversions. With advanced segmentation, behavior-triggered messaging, and seamless integration with your ecosystem, you can nurture relationships more effectively than ever. Curious to see how MoEngage can elevate your campaigns? Schedule a discovery call today. The post Drip Email Software: The Ultimate Pricing and Buying Guide appeared first on MoEngage.

Customer feedback analysis: understanding the hidden truth Customer feedback seems to reflect preferences, but deeper analysis reveals a different reality. While tools like surveys and focus groups provide structured insights, they frequently fail to capture real customer behaviour. Social desirability, hypothetical scenarios, and the gap between reported preferences and actual decisions create a misleading picture of customer needs and expectations.Take the case of an electronics company testing new colours for CD players in a focus group. Participants enthusiastically selected vibrant colours. But when they could take a CD player home, every participant chose the standard black or grey version.This example shows that what customers claim to want and what they actually choose, can be two different things. That is why the analysis of customer feedback needs to go beyond just listening to what people say. Pitfalls of NPS surveys Another example of customer feedback is Net Promoter Score. NPS is a widely used tool in customer feedback analysis, measuring satisfaction and loyalty. We strongly believe in the value of NPS, but only if customers share their scores voluntarily and without pressure.Sadly, many businesses aggressively push for high scores, sometimes even pressuring participants to rate them a 9 or 10, suggesting bonuses, commissions, and company targets depend on a great rating. This manipulation distorts the results and reduces the reliability of NPS. The real value of NPS lies in the follow-up question: Why did you give a certain score? A 3/10 rating without an explanation offers little actionable insight.Additionally, relying solely on NPS scores without any context can be misleading. A high score might indicate satisfaction, but does it correlate with repeat purchases or customer engagement? Similarly, a low score without behavioural context might not mean you’re losing customers. To get a clearer picture, effective customer feedback analysis should integrate multiple data sources. Beware of SINGLE-SOURCE FEEDBACK One of the most common mistakes in customer feedback analysis is relying on a single data source. Many companies base their insights exclusively on survey responses without integrating other crucial data points such as:Customer service interactionsPurchase history and brand engagementWebsite and app behaviourSocial media engagementFor example, consider survey participants who gave feedback but have not interacted with your brand in over a year. How valuable is their input? Without cross-referencing different sources, it is quite challenging to:Determine which research method is most appropriate for a specific questionIntegrate multiple insights into a coherent strategyTake meaningful action based on the feedbackPrioritise which feedback is truly valuableA thorough customer feedback analysis ensures that brands don’t make decisions based on isolated responses but instead consider real behavioural patterns and trends. "Customer feedback alone isn’t enough, you need behavioural data to truly understand what drives decisions and loyalty." Hans Palmers, Managing Partner and Digital & e-Commerce Strategist Keep it SIMPLE Traditional surveys often make respondents overthink their answers, leading to biased results. A smarter approach is to use implicit A/B testing or pairwise comparison to gather more reliable insights. For example: instead of asking customers to evaluate multiple options at once, you can present them two choices at a time (pairwise comparison). This makes decision-making easier and more instinctive while reducing the pressure of finding the ‘right’ answer. To much data, NOT ENOUGH INSIGHT The rise of new tools and methodologies, like eye tracking, behavioural data, feedback forms, and focus groups, has led to an overwhelming amount of data. However, more data does not automatically translate to better insights. Without structured customer feedback analysis, businesses often find themselves drowning in numbers without clear direction on how to act.The paradox is that in challenging times, the thirst for knowledge increases. Businesses collect more data in search of clarity, but all too often, they end up with noise instead of answers. That’s why it’s essential to refocus on the core of the brand and its true customer experience. "Collecting customer feedback is easy. The real challenge is turning it into meaningful actions." Hans Palmers, Managing Partner and Digital & e-Commerce Strategist How can June2O help you? At June20, we believe customer feedback can be a great source to drive growth. We like to focus on methodology and insight rather than just tools. The key to unlocking valuable feedback isn’t the tool you use, it’s in how you frame the question, interpret responses, and integrate findings into a broader strategy. Our approach ensures that:The right methodologies are applied to gather meaningful insightsData sources are integrated logically to form a complete pictureInsights are transformed into clear, actionable recommendations with maximum impactRather than getting lost in data overload, we help brands cut through the noise and make informed, strategic decisions.Want useful customer feedback? Let’s talk BiographyHans Palmers Hans began his professional journey as a Web Developer and Mentor. After three years, he joined TBWA, where he led a team in digital solutions for a decade. Following this, he shared his digital expertise at KUL, EHSAL and Thomas More for over ten years, as one of the founding partners. Embarking on a new venture, Hans founded Mundo Digitalis, specialised in digital solutions, and successfully led the agency for over 11 years. Over all these years, Hans did pioneering work in e-commerce and online banking. Recently Mundo Digitalis has integrated with June20, where Hans holds the position of Managing Partner & E-Commerce Strategist. The post Customer feedback analysis: understanding the hidden truth appeared first on June20.

Reading Time: 9 minutes Email provides a direct, two-way communication line to your target audience, which makes it, in a sense, more social than marketing channels like Instagram, Facebook, and TikTok. However, this doesn’t automatically lead to high open rates or email engagement. You need to know when the best time to send an email is and how often you should send them. Without a well-thought-out schedule, you’ll likely overwhelm your customers’ inboxes. In this post, we’ll discuss email scheduling and cadence best practices, along with the best day and time to send email marketing messages. Let’s jump in.   What is Email Cadence? Email cadence is the ideal frequency and most impactful time for your business to send marketing emails to your subscribers. It’s a process that involves experimentation, testing, and adjustments, as you’ll need to understand your subscribers’ preferences and modify your email schedule accordingly. It matters because it will greatly impact the success of email marketing campaigns, specifically engagement and your relationship with your subscriber list. Send too many emails, and they’ll likely unsubscribe. Get the timing wrong, and you’ll see an impact in your open rates.   The Best Time to Send an Email: By Industry and Day There isn’t a universal email cadence to replicate, as it varies by industry. That said, the best time to send an email is typically at the start of the workday between 8 a.m. and 11 a.m. on weekdays, with Tuesdays and Thursdays being the most effective days. This is why it’s crucial that you dig into the averages for your industry, conveniently set out for you in this table based on the data collected. It’s a good place to start, especially if you’re new to email marketing and don’t have your own data yet. Industry Best Day To Send Emails Best Time To Send Emails Retail and Ecommerce Monday (for conversions) and Sunday (for opens) 10:00 a.m. – 11:00 a.m. and again 7:00 p.m. – 9:00 p.m. Financial  Friday (for conversions) and Sunday (for opens) 8:00 a.m. – 10:00 a.m. and again 2:00 p.m. – 3:00 p.m. Media and entertainment Thursday (for conversions and opens) 12:00 p.m. – 2:00 p.m. and again 5:00 p.m. – 7:00 p.m.   An Ideal Sales Cadence Email Template (by MoEngage) Once you’ve identified the best time to send emails for your industry, you can plan your email marketing campaign around these times. We’ve created this sales cadence email template for a hypothetical brand, StrideGo, a subscription-based fitness app, to help you see how this will look in practice. It shows how to plot out your emails so you can balance frequency with the best times to send an email.   From sales to subscriber re-engagement, there are various ways you can tweak this template to match your campaign goal, as the following examples from well-known B2C brands illustrate.   Email Cadence Examples From Top Brands Some of the best email cadence examples come from brands that have turned email into one of their most effective channels. From limited-time flash sales to regular content updates that help build your brand as a thought leader, here are some ways you can approach email cadence, timing, and content. 1. Grammarly | Flash Sale Campaign goal: Promote a flash sale Grammarly’s email campaign serves as a good example of how to strike the right balance between staying top of mind without becoming an annoyance. The first email succinctly links the offer with their subscribers’ pain point, which increases their chance of opening it. They then wait two days before sending a follow-up email to remind subscribers that the offer will soon end. To capitalize on the powerful effect of urgency, they wait until the day the offer ends to send their final reminder. What this email campaign does well: Grammarly doesn’t solely rely on the massive discount to drive subscriptions. They take it one step further by linking their software with their potential new subscribers’ pain points. It’s a great example of a customer relationship email. 2. Airbnb | Announcing New Updates Source: https://reallygoodemails.com/emails/host-news-updates-to-our-review-policy-new-sustainability-resources-and-more   Campaign goal: Highlight new blog content and product updates Airbnb sends monthly email newsletters that share industry news, product updates, and learning resources. On the surface, it functions as an email newsletter, but it’s also an effective tool for establishing thought leadership. Industry news isn’t as exciting or time-sensitive as sales, so it makes sense for this type of email to be scheduled on a monthly basis only. What this email campaign does well: The newsletter helps to build brand awareness and encourages product discovery. The strategic placement of several calls to action (CTAs) per email also helps to generate website traffic. 3. McDonald’s | Personalized Updates Source: https://reallygoodemails.com/emails/smiles-davis-your-january-account-in-review Campaign goal: Update customers about their loyalty points See how they’re proudly announcing their email marketing cadence? Each month, McDonald’s sends a statement that summarizes loyalty program members’ activity for the past month and current status. It’s an effective tool for engaging their most loyal customers to grow their customer loyalty even further. What this email campaign does well: The personalized content makes regular diners feel special. Plus, the fact that it visualizes how many points they’re away from a reward, along with the only-once-a-month email cadence, serves as good encouragement to visit McDonald’s more often. How? Well, when customers receive the email once a month stating the reward, it serves as a slight nudge to pay a visit in the hope of winning more rewards!   5 Best Practices for Email Marketing Cadence Here are five email cadence best practices that will help you drive noteworthy results for you to replicate (and let you get the best use out of your email cadence tool). 1. Create a Customer Journey Each email marketing campaign should have a specific goal, whether that’s to create brand awareness or drive webinar registrations. Creating and mapping the customer journey will ensure that you know where your target audience typically starts and what type of message they’ll need at which point to move them toward your goal. If you have clarity on the typical steps your target audience takes and their behavior, your email communication will improve the customer experience. Each message will be relevant and valuable. 2. Segment Your List Email preferences differ from one segment to the next. For example, your frequent shoppers generally like to receive regular promotional emails with exclusive deals. On the other hand, occasional buyers would rather receive fewer emails and resonate better with educational emails. Segmenting your email list allows you to send daily emails to those in your most engaged group, while weekly emails are reserved for another group. 3. Personalize Content One of the most crucial email cadence best practices is content personalization. In addition to adjusting your email frequency to your segment’s preferences, you should also tailor the actual content so that it’s relevant to specific recipients. Generic content quickly gets ignored, while location-based product recommendations feel useful. For your email cadence to click, you need recipients to click on the CTAs, and personalized content will encourage engagement. The added benefit of using email personalization is that once your open and click-through rates improve, you can also increase your email frequency. 4. Test and Tweak Like with virtually anything in life, it takes time before you find your rhythm. The same applies to email cadence. A/B testing will allow you to see if your frequency and timing work and give you the data you need to improve your campaigns. You can, for example, send specials to half of your frequent shoppers daily, while the other half receive specials only weekly. Alternatively, you can send the whole segment the same email on the same days at the same time, and then experiment with the best time to send an email. 5. Let Subscribers Select Email Preferences While you still need to do your own rigorous testing, give your email subscribers the option to choose how often they want to receive emails from your brand. It’s as easy as adding a link in your email signature that takes them to a page where they can select which emails they choose to receive. You can even take it one step further and let them choose the frequency by type of message. For example, they might want to hear about deals weekly, while company news is best served only once a month. This also allows them to change the frequency at a later stage, should their needs change. Aside from making your job easier, it also gives your subscribers an alternative to unsubscribing from your emails altogether.   Top 3 Email Cadence Software and Tools There are several great email cadence tools that can automate much of the labor involved in identifying the best time to send an email campaign. Here’s a quick look that highlights the core and unique features of three such software solutions. 1. Best for Cross-Channel Customer Engagement: MoEngage   MoEngage’s enterprise-ready, cross-channel customer engagement platform gives your team the data and insight they need to personalize customer experiences. For help specifically with email cadence, you can use it to design relevant emails that match your customers’ preferences and meet them where they’re at in their journey. What makes it such a unique email cadence tool is its deep focus on customer engagement. It doesn’t just send emails but also helps you understand the why and when behind engagement. For example, it has a “Best Time to Send” feature that uses advanced data analysis to make sense of historical customer interactions. How pricing works: MoEngage keeps pricing simple and flexible by offering only two plans (Growth and Enterprise) and dozens of features available to be purchased as add-ons. What makes it stand out: MoEngage’s impressive predictive capabilities let you tailor your emails to your customers’ next best action, ensuring they receive timely, relevant content time and again. 2. Best for Email Scheduling for Small Businesses: Klaviyo Klaviyo’s marketing automation platform offers tools for email and SMS marketing. With its built-in data platform and drag-and-drop editor, you can easily create customizable templates and send personalized emails. You can, for example, use data like browsing history, past purchases, and subscription status to send relevant and timely updates. It also has a Smart Send Time feature to help specifically with the best time to send an email. How pricing works: Plans start at $45 per month based on features and the number of monthly emails you want to send. What makes it stand out: As it integrates with platforms like Shopify, you can use real-time customer data to personalize your communication. 3. Best for Inbound Marketing: HubSpot HubSpot is an all-in-one solution that businesses can use to attract and engage their target audience across the entire journey. It offers various hubs (like sales, marketing, and operations) built to work together and integrations with more than 1,000 third-party apps that expand its capabilities even further. To help with email cadence, you can check out Cadence, a multi-channel sales prospecting tool available in its app marketplace. It will tell you who to email and allow you to automate sequence steps. How pricing works: Depending on the platform solutions you need, pricing ranges from $15 per month per seat to $4,700 per month per seat for seven seats. What makes it stand out: HubSpot is built around inbound marketing and combines everything you’ll need for lead nurturing to customer support into one interface.   Manage Your Email Cadence With MoEngage When you’re creating your email marketing strategy, you should also plan for the best time to send an email. If you send your email at 4 a.m. on a Saturday, it will only be buried with dozens of other emails when your recipients finally make time to check their inbox. You want to find out at what time your subscribers are most likely going to open their inbox and ensure your email reaches them at this time. In addition to the day and time, you also need to consider the email cadence. Here’s an idea: why not remove the guesswork altogether? With MoEngage’s Best Time to Send (BTS) feature, you can reach out to your customers at just the right moment. What’s more, MoEngage’s AI engine, Sherpa AI, keeps updating the best time to send an email based on changing customer behavior. Want to see this super-cool feature in action? Schedule a 1:1 demo today. The post When is the Best Time to Send an Email? appeared first on MoEngage.

27 May, 2025 Design, like almost every industry, runs on meetings. But are there too many? And how well do yours work? This article is part of our meetings series, looking at different types of design meetings, and how they could be improved. You can find all the articles here.  When Shopify’s employees came back to work after the Christmas break in 2023, their calendars looked very different. Bosses at the e-commerce company had decided to purge all meetings of more than two people. An estimated 12,000 meetings were removed at a stroke – all meetings were banned on Wednesdays too. “Uninterrupted time is the most precious resource of a craftsperson, and we are giving our people a ‘no judgment zone’ to subtract, reject meetings, and focus on what is most valuable,” Shopify’s chief operating officer Kaz Nejatian said at the time. Later that summer, they were at it again adding a “cost calculator” into employees’ calendar app, putting a dollar value on every meeting, based on who attends, and how long the meeting was. Asana did a similar thing to Shopify in 2022, removing all recurring meetings and asking employees to think carefully about whether they should be added back in. Through meetings becoming shorter, or removed entirely, they apparently saved the average employee 11.5 hours a month, or nearly four weeks across a working year. In The Guardian, one expert asked about the Shopify purge put it succinctly – “Most organisations have too many meetings, and most meetings aren’t good.” And there it is. Design, like most industries, runs on meetings – one-to-ones, company updates, team huddles, client pitches, brainstorms, creative check-ins, and more. In a hybrid or remote work culture, meetings have proliferated – one estimate says meetings jumped 70% during the pandemic. Of all the issues facing the industry, meetings may not seem like the most pressing (and it’s certainly not the most glamorous). But in thinking about day-to-day work, and the things that impact it, I’d suggest that meetings are right up there, both in terms of quantity and quality. “There’s no Mr Meeting coming to fix it for you.” The first thing, if you think your meetings culture could be better, is to take responsibility for it. Gillian Davis, an executive coach and leadership expert who works with many creative businesses, says she hears a lot of complaints about meetings. “People always tell me about these really bad meetings that everyone knows are bad,” she says. “Well, if a meeting isn’t working, put your hand up and say, ‘Hey, maybe we should redesign this meeting.’ There’s no Mr Meeting coming to fix it for you.” The key, Davis says, to an efficient and productive meetings culture, is to be intentional. What’s this meeting for? Who needs to be there? Who really needs to be there? Then you need an agenda to clearly and concisely set out the meeting’s aim, and at the end, you should agree on specific action points that reflect the intention set out in that agenda. “People might think this stuff sounds obvious,” says Stu Tallis, creative director at Taxi Studio who has helped rebuild the way his company runs meetings. “But agencies are fast and furious, and it’s easy for things like this to slip.” And if you put some of this best practice in place, then the idea of a meeting starts to shift. Many design leaders told me that it’s come to be seen as a dirty word in their studio – Tallis even avoids using the m-word altogether. Guanglun Wu, founding partner and chief digital officer at Made by On thinks this is an issue. “Many people are very protective of their focus time,” he says. “But that can lead to this mentality that meeting time is bad, that it’s unproductive. People become afraid of putting them in the calendar, and avoid them at all costs. “But it depends what the aim is. Making time to talk to people and collaborate is important – it’s not wasted.” Badberries’ managing director Natasha Szczerb wrote recently about the tricky balancing act of making time to focus on the clients, and the work, and making time to focus on the business itself. Recognising the tension between the two, Szczerb says, “was crucial to our survival.” And of all the operational decisions to make, and discussions to have, few leaders will feel their hearts fluttering at the thought of going deep on meetings. But take a moment to look at your calendar, and your team’s. How much time are they spending in meetings of one sort or another? And are you confident that time is being spent as efficiently and as effectively as possible? Meetings matter, and good leaders will make sure they are planned and used in the best possible way. And even if you’ve looked at this issue before, what worked for your studio in the past may not work any more. “Companies evolve,” Davis says. “Their rituals and systems evolve. So meetings should evolve too.” Industries in this article What to read next How to run better annual studio meetings 27 May, 2025 Features How to run better meetings 27 May, 2025

Small sectional sofas (which are a thing, trust us) are just the right seating solution for those with cramped spaces who recognize that it’s not humanly possible to get cozy on a loveseat. “A sectional can give you that maxed-out seating and help the room feel like a cozy nook, not a cramped back office,” says designer Caroline Burke of Anna Burke Interiors.Though sectionals in all their long configurations can feel counterintuitive for small spaces, designer Ashley Darryl says the opposite is often true. “Sometimes using several small pieces can make a room feel cluttered,” says of the sofa-chair-table cluster that’s become de rigueur in living rooms. Whether your goal is to fit the whole family for movie night or just successfully stretch out completely solo, the right-size sectional can transform a cramped room in unexpected ways.“Typically, sectionals can double your seating,” notes AD100 interior designer Victoria Hagan, and author of Live Now. Burke agrees, adding that choosing a piece with a low back and arms can “help a small room not feel engulfed by a piece of furniture.”To help with your seating journey, we pulled together our favorite sectionals for small spaces—from bouclé beauties to rawhide leather configurations. Read up on some common seating FAQs below, answered by designers, as well.Our Top Picks for the Best Small Sectional SofasBest Leather Option: Castlery Jonathan Leather Side Chaise Sofa, $4,547Best Upholstered Sofa: Vesgantti Modular Sectional Sofa, $700 $550Best Sleeper Sofa: Pottery Barn Shasta Reversible Chaise Sleeper Sectional, $2,599For Sculptural Seating: AllModern Anson Modular Sectional, $3,098 $2,673For Iconic Design: Herman Miller Luva Modular Sectional, $8,430For a Modular Arrangement: Burrow Range 3-Piece Sectional Lounger, $1299 $979In This ArticleBest Leather OptionCastlery Jonathan Leather Side Chaise SectionalSpecsDimensions: 27.6"H x 84.3"W x 94.1"D (long side) and 39.4"D (short side)Seat Depth: 24.4"Materials: Top grain leather, veneer lumber, and plywoodCare: Wipe clean with dry clothAD commerce director Rachel Fletcher has adored this modular sectional since 2022, reviewing it as “modern, minimalist, and tasteful,” pet-friendly, and a powerful design moment for your living room. This modular sectional includes a versatile chaise lounge so you can expand your sectional or split it up when you move.Best Budget SofaWade Logan Fultonham 6-Piece Upholstered SectionalSpecsDimensions: 27.6"H x 84.3"W x 94.1"D (long side) and 39.4"D (short side)Seat Depth: 24.4"Materials: Top grain leather, veneer lumber, and plywoodCare: Wipe clean with dry clothOkay, yes, six pieces seem like a lot for a small sectional sofa. But keep in mind that you can mix-and-match elements, turning some into cozy reading chairs and connecting others into larger lounge spaces. We love the taller back cushions on this blocky option which ensure that you aren’t slouching your way through your next movie marathon.Best Upholstered SofaVesgantti Modular Sectional SofaSpecsDimensions: 60"D x 108"W x 35.5"HSeat Depth: 26"Materials: Wood, foam fill, chenille upholsteryCare: Wipe clean with dry clothReviews of this Amazon sectional tout the benefits of durable-feeling upholstery and easy assembly. Sure, 108 inches may seem large for small spaces, but that’s only if you format this sofa as a three-seater. A modular makeup ensures that you can move each piece around to best suit your living room. As an added bonus, this sofa comes ready with two sets of legs at varying heights, so you can decide how low to the ground you want to be.For Sculptural SeatingAllModern Anson Modular SectionalSpecsDimensions: 32.5''H x 100.75''W x 61.25''DSeat Depth: Not listedMaterials: Wood, foam, synthetic fiber fill, polyester upholsteryCare: Spot clean with dry, solvent-based cleanerWith a curved, high back that draws you in like a hug, and slim lumbar pillows for added back support, All Modern’s Anson sectional takes the best elements of sculptural furniture and makes them compatible with small space living. Available in three upholstery colors and the option of chaise sides, this sectional sofa is an ideal happy medium between sink-in cozy texture and statement-worthy design.Best Sleeper SofaPottery Barn Shasta Reversible Chaise Sleeper SectionalSpecsDimensions: 83.5"W x 59"D x 35"HSeat Depth: 29.5"Materials: Solid rubberwood frame, polyester-wrapped cushions, innerspring mattress,Care: Blot spills immediately with a clean, colorfast towel or sponge, vacuum cushions regularlyHosting guests in a small space requires some compromise, but any consummate host knows that good hospitality doesn’t come in the form of a saggy air mattress. Instead, this sleek sofa folds out into a queen-sized bed, accommodating your guests comfortably without taking up too much additional space. All-white can be dicey for any highly trafficked piece of furniture, but the sofa also comes in a range of hardier fabrics like basketweave, tweed, and velvet in all sorts of rich colors. Buyers even have the option to add storage in the chaise.Best Velvet OptionArticle Abisko Velvet SectionalSpecsDimensions: 28"H x 94.5"W x 63.5"DSeat Depth: 25"Materials: Frame: kiln-dried solid larch, plywood, brushed aluminum; Filling: high-density foam, polyester fiber; Fabric: 100% polyesterCare: Blot stains with a dry clothThe best-selling Sven sectional from Article is made even more beautiful by colorful, performance velvet upholstery. Suitable for those with little ones and pets running around, the fabric is non-absorptive, meaning spills and crumbs won’t stay embedded in its weave. Two orientations—chaise and L-shaped—allow you to Tetris its silhouette into your space as you see fit.For Cloudlike UpholsteryWest Elm Harmony Modular Chaise SectionalSpecsDimensions: 86"W x 62"D x 37"HSeat Depth: 23"Materials: Engineered hardwood frame, fiber-wrapped high-density polyurethane foam, high-gauge sinuous springs, upholstery (linen, basketweave, velvet, chenille, and twill options)Care: Blot spills immediately with a clean, colorfast towel; spot clean with a damp cloth or spongeWith a seat depth of 23 inches, this is the ideal small sectional for sinking in and getting cozy. A multitude of pillows allows for added comfort, while the chaise seat lets at least one person on the end stretch their legs out. Rather than simply make this sofa smaller or more narrow, the entire size has also been scaled down to look proportional without sacrificing style in smaller living rooms.For a Thoroughly Modern SilhouetteDesign Within Reach Pastille Sectional ChaiseSpecsDimensions: 57"D x 80"W x 32"HSeat Depth: 23"Materials: Steel-reinforced plywood frame, high-density, high-resiliency foam cushions, memory foam toppers, fabric or leather upholsteryCare: Spot cleanThe Pastille Sectional with an included chaise is an appropriate ode to the British candy, combining clean lines with cheerful colorways. Designed by Hlynur Atlason, this lounge sofa features a low seat (approximately 18 inches high), for not only cramped quarters, but low-ceilinged ones, too. And thanks to the lightness of the design, this sofa will also never look too heavy or oversized for your living room.For an Artpiece SofaHerman Miller Luva Modular SectionalSpecsDimensions: 61.5"D x 78.25"W x 40.75"HSeat Depth: 51.5"Materials: Steel frame, layered foam, fabric or leather upholsteryCare: Spot cleanSmall in stature but never short on personality, the Luva modular sectional has a squishy texture and a cartoonish shape. Available in a two and three seater configuration and countless upholstery options (like this Kindercore yellow), this versatile 78-inch sectional would feel right at home in a basement or a reading corner in need of some verve. It’s certainly a splurge, but for the iconic Herman Miller name, plus full assembly included in the price tag, it’s an investment that we imagine will hold up nicely over time.For a Modular ArrangementBurrow Range 3-Piece Sectional LoungerSpecsDimensions: 28"H x 62"W x 60.5"DSeat Depth: 21"Materials: Bent plywood frame, medium-density foam, shredded fill, fiber wadding, basketweave or velvet upholsteryCare: Water and bleach solutionInstead of opting for a giant L-shaped sectional that will take up the entire room, aim for something with a smaller footprint. Available in performance fabric and three leg finishes, this sectional couch is ideal for a tiny living space and a major upgrade from a smaller loveseat thanks to the chaise addition. While not an official fold-out sleeper sofa, the back cushions flop back to give you enough space should you be inclined to nap. Contributor David Kaufman, who tested it out for us, calls it “a great starter sofa for a first home or apartment that you won’t have to send to a landfill when you’re ready to move.”For Some TextureUrban Outfitters Macy Modular SofaSpecsDimensions: 30"H x 40"W x 40"DSeat Depth: Not listedMaterials: Polyester, plywood, pine woodCare: Spot cleanThis one is like a “choose your own adventure” in sofa form. Buy each piece separately to create the perfect sectional for your space. Corner chairs, seats with arms, seats without arms, an ottoman—you’ve got options. The ribbed corduroy is a throwback to college-dorm days (but in a good way).For Low-to-the-Ground LeatherArticle Cigar Rawhide Tan Reversible SectionalSpecsDimensions: 26"H x 92"W x 94"DSeat Depth: 27"Materials: Frame: kiln-dried solid pine, MDF, rubberwood; Filling: high-density foam, polyester fiber, duck feathers; Leather: 100% top grain, full-aniline Italian pull-up leatherCare: Wipe with a damp clothThe reversible chaise makes this sectional super versatile—meaning there’s a good chance it’ll fit right into your next space too. Low profile in silhouette and minimalist in style, the smooth leather texture carries this design’s personality while keeping things sturdy for movie nights. And while it may not be a sofa bed, don’t let anyone dissuade you from a full night’s snooze.Best sectionals for small spaces FAQs:What features should I look for in a sectional for small living rooms?Modular furniture—any sectional that comes in several parts so you can adjust your sofa to suit the configurations—is built with flexibility in mind, making it the ideal contender for a small living space. We have tested and loved Castlery modular sofas, but a search for modular sectional should give you plenty of other options. A room tight on space can benefit from couches with storage, like those from Albany Park. Now you’ll be able to minimize the clutter and extra blankets by stowing them underneath your seat.How do I arrange a sectional in a small space?Don’t fall for the tiniest sectional you can find, but rather invest in something well-made—it plays a big part in your living room, after all. While it may seem counterintuitive, Nashville interior designer Amanda Khouri says, “Filling a small room with small furniture can make it feel…well, smaller.”Designer Alicia Murphy used a sectional in the living room of a teensy trailer she converted into a plush family getaway in Montauk, New York, for this very reason: “If you use a corner sectional rather than a sofa and chair, you most likely will add seating for two or three more people,” Murphy explains, noting that the alternative prevents you from having about 36 inches of dead space in the corner.”

All in all, the mattress is a great choice for those who like a plush sleep experience. “I would highly recommend it, especially if you’re interested in switching to an eco-friendly bed—it’s an amazing alternative to a regular mattress!” Gore says. “I noticed that I tossed and turned less throughout the night while snoozing on this mattress because my body locked into position once I dozed off.”For Firmer-Leaning SleepersMy Green Mattress Natural Escape MattressUpsidesSupportive designShips in a box for streamlined deliveryDownsidesWhite-glove delivery is not an optionSpecsOrganic certifications: GOTS and GOLS certified organic, GreenGuard Gold certifiedMattress type: InnerspringHeight: 11 inchesFirmness: Medium-firmWarranty: Free shipping and returns, 20-year warranty, 120-night sleep trial periodWhen contributor Kristi Kellogg was asked if she would recommend this bed to a friend, her answer was simple: “Ab-so-lutely.” This straightforward response comes after an incredibly streamlined delivery and setup process. “The mattress showed up in a box that was as tall as me, and I was able to push it into my garage without event,” she says.The mattress itself consists of layers of organic latex and wool, plus cotton quilting, which unfurl out of the packaging into a supportive sleep surface. The medium-firm mattress is also just as comfortable as typical firm mattresses, according to Kellogg. “I feel super supported, and haven’t experienced any back pain sleeping on it,” she says. If you prefer a more pillowy experience, she also notes that My Green Mattress sells plush mattress toppers that give you an extra two inches of softness and pressure point relief.Best for a Range of SleepersAvocado Green MattressUpsidesIt has the most organic certifications in this listBoasts over 15,000 five-star reviewsHas a classic firm feelDownsidesThe medium and plush firmness levels cost extraSpecsOrganic certifications: GreenGuard Gold certified, Oeko-Tex Standard 100 certified, FSC Pure Talalay latex certified, GOTS certified organic wool and cotton, climate neutral certifiedMattress type: Latex hybridHeight: 11 inchesFirmness: Firm, medium, plush optionsWarranty: 25-year warranty, one-year sleep trialAvocado is one of the most popular mattress brands out there, and with over 15,000 five-star reviews for its flagship “Green” model, it was only a matter of time before we put it to the test ourselves. Designed for back and stomach sleepers, contributor Katy Olson has it in her space and loves that it’s “firm, but not overly firm.” While she has the standard firmness level, you can also choose between medium feel for a pillow top layer or plush for a pressure-relieving support layer. Plus, she says the high-quality materials have even helped relieve some of her nightly sneezing from allergies. It consists of GOLS-certified organic Dunlop latex, GOTS-certified organic wool and cotton, plus nearly 1,379 individually wrapped support coils. This combination is designed to target seven ergonomic zones that prop your body up while you snooze.For Side SleepersHappsy Organic MattressUpsidesGreat for people who need more supportIncludes four support and soft layersDownsidesLight alfalfa smell upon mattress unboxing, according to our testerOnly two firmness options offered, and may be too firm for certain types of sleepersSpecsOrganic certifications: GOTS certifiedMattress type: HybridHeight: 10 inchesFirmness: Medium-firm and plush-firm optionsWarranty: Free shipping and returns, 20-year warranty, 120-night sleep trialJust like the other bed-in-a-box experience noted above, Kellogg was “shocked and delighted by how easy it was to remove the rolled up, compressed mattress and then watch as it unrolled and sprung to life.” Kellogg says it’s an “undeniably firm” bed that “still has ample cushioning to keep it comfortable” for any sleeping position—especially side sleepers who could use some soft support.She loves her Happsy bed for its use of eco-friendly materials like organic cotton and wool backed by a 100% GOTS organic certification. “Additionally, they are free of the glue and adhesives that are typically found in between a mattress’ comfort layers and coil systems.”More AD-Approved Organic MattressesBirch Natural MattressUpsidesStrong edge supportSoft yet supportive designDownsidesIt has a limited lifetime warrantySpecsOrganic certifications: Fair Trade, GreenGuard Gold, GOLS certifiedMattress type: HybridHeight: 11 inchesFirmness: Medium-firmWarranty: Limited lifetime warranty, 100-night sleep trialEven stripped of its bedding, this mattress makes a great first impression on design alone. “The details in the color and materials made it stand out right out of the box,” says senior digital design editor Zoë Sessums. “It’s firm, but doesn’t feel stiff, and soft without making you sink—to me, it’s Goldilocks perfection.” For context, on a firmness scale of one to 10 on the site, it ranks at about a seven. It’s also designed with cradling comfort in mind. The mattress cover is made with organic cotton, which has a soft and stretchy design as well as a breathable feel. For those who like to sit on the side of the bed, this mattress also has two reinforced side edges for extra edge support.Parachute Eco MattressUpsidesAmple giveStylish constructionDownsidesShort sleep trialSpecsOrganic certifications: While the site doesn’t note specific certifications, the brand claimsthat the bed is made from 100% certified organic cotton, tempered steel, and pure New Zealand woolMattress type: HybridHeight: 12 inchesFirmness: Medium-firmWarranty: 90-day sleep trial, 10-year warranty, and free white-glove delivery and returnsFrom duvet covers to sheet sets, Parachute Home is one of the best places to buy bedding for more reasons than one—starting with its mattress. Like the airy linens the brand is known for, this mattress is breathable from its internal steel pocketed coils—which contains five times as many as a standard bed. It also boasts additional layers of pure New Zealand wool and cotton. Contributor Kristen Flanagan has the bed in her space and considers it just right for her sleep preferences: Not too firm, but not too soft, good motion isolation, and very intentionally made.Although it has a firm design, the actual feel of the mattress took Flanagan by surprise. “There is plenty of give, but you don’t sink into it or leave an imprint. My back feels very supported. The hand-tufting makes the top soft but not too mushy,” she says, adding that its balanced support converted her into a medium-firm mattress person.Coyuchi Natural REM MattressUpsidesGreat for use with or without a box springDownsidesLow-lying heightSpecsOrganic certifications: GOTS certified organic cotton and wool and GOLS certified organic latexMattress type: HybridHeight: 11 inchesFirmness: Medium-firmWarranty: 365-night sleep trial, lifetime warranty, free shipping and returnsSenior commerce editor Nashia Baker sings this hybrid mattress’ praises for its combination of contouring comfort and support. While we’re used to resting on Coyuchi’s soft bed sheets, this mattress is great for its plush hand feel. And despite being the retailer’s first-ever mattress, the bed excels at accommodating all sleep positions, Baker says. As a self-proclaimed combination sleeper, she understands the woes of side, back, and stomach sleepers alike, but praises the blend of materials (like organic wool, latex, cotton, and coils) for keeping her cozy and propped up during sleep. “This bed has just enough give to feel comforting and support from the coils to maintain its shape, which I have a strong feeling will last for many years to come,” she affirms.Brentwood Home Oceano Luxury Hybrid MattressUpsidesIncludes cushy planted-based foamStrong cooling technologyHandcrafted in the U.S.DownsidesLess ideal for those looking for back supportSpecsOrganic certifications: GOTS certified organic wool and cotton, CertiPUR-US certified cooling gel memory foam with BioFoam, natural silk fibersMattress type: Memory foamHeight: 14 inchesFirmness: Medium-softWarranty: 25-year warranty, one-year sleep trialIf you like soft mattresses made of memory foam, this Brentwood bed is a great pick. Contributor Nick Mafi loves this bed for its cradling comfort and the brand ’s manufacturing practices. “Brentwood Home has been around since 1987 and I love that they handcraft their mattresses in their own GOLS-certified factory just outside of Los Angeles,” he says. “By making their products in the US, Brentwood Home can ensure that their environmental, labor, and social responsibility standards are being met.”Mafi notes that its cooling technology is top-notch, as the blend of foam and thousands of individually pocketed coils provide ample airflow to keep him from sweating. Just keep in mind that it’s a true medium-soft mattress, so it’s most ideal for those who are looking for a plush feel like stomach sleepers. “This mattress wouldn’t be a good fit for someone who needs a huge amount of back support,” Mafi says. “It is on the softer side, so I sink in a little (which I personally find super luxurious!).”How We TestedNot to be redundant if you’re a regular AD Shopping reader, but our editors are serious about their beauty rest. We’ve put on Sleep Week for the last five years to prove it—highlighting our team’s favorite sleep must-haves for catching Z’s. Since a mattress is the core of any bedroom, we routinely test beds throughout the year by sussing out the industry’s best and sleeping on them like any reader would in their home. Our editors and contributors slept on the organic mattresses in this list for at least a month (our standard testing period) to give you their thorough reviews on how it affected their sleep.Comfort: From soft beds to mattresses designed for side sleepers, our editors pay close attention to how well they sleep on all of their beds—and this organic mattress story is no different. Our team of writers and contributors noted key callouts like firmness levels, edge support, and motion transfer to assess how easily they were able to fall and stay asleep.Materials: We prioritized beds on this list with certified organic latex, wool, and cotton. For hybrid models, we looked for steel pocketed coils as part of the build. In addition, we looked at the care labels and certifications to ensure there weren’t harmful chemicals or substances like flame retardants or fiberglass included.Temperature Regulation: Another important factor is breathability on the beds. Whether you’re a hot sleeper or just want a bed to keep you cool when summer comes around, most of the beds are naturally temperature-regulating from materials like organic latex. That aside, many hybrid mattresses are already well-ventilated due to the coils at their base that improve airflow.Sleep Trial Period: To get a real feel for the bed before fully committing, most mattress brands offer a sleep trial starting around 100 days with some even reaching up to a year.

When it comes to bedding that’s soft and supple, the best silk sheets are hard to beat. Unlike other materials like a textured linen or crisp percale, these have a glossy look and feel that you won’t quite find in another set. What’s more, they are just as versatile as they are stylish. Silk of the highest quality is characterized as a hypoallergenic, naturally breathable fabric, which is great for hot sleepers and sleepers with sensitive skin. Plus, many sets come in neutral and bright colorways to play off of your bedroom’s design.To get a real feel for the best sets out there, our editors got to work by sleeping in on our favorite sets on the market. And since top-tier silk sheets tend to be pricey, we’ve also sprinkled in some affordable alternative options like satin and bamboo. They might trick you into thinking they’re the real thing. Here, find all of our favorites to enhance your sleep experience and self-care routine.Our Top Picks for the Best Silk Sheets:Best Overall Silk Sheets: Quince Mulberry Silk Sheet Set, $500Best Splurge: Clementine Sleepwear Atelier Medica Organic Silk Fitted Base Sheet, $899A Sustainable Set: Lunya Quintessential Bedding Set, $428Best Silk Alternative: Ettitude CleanBamboo Sheet Set, $379 $265Most Affordable: Bedsure Satin Sheets, $41For Hot Sleepers: Luxome Luxury Sheet Set, $185Browse by CategoryFor consistency, all prices reflect queen sizes in this story.The Best Silk Sheets, OverallQuince Mulberry Silk Sheet SetUpsides & DownsidesUpsides: Affordable, machine washable, made of 100% mulberry silkDownsides: Only available in a few neutral colorsSpecsMaterial: 100% mulberry silkSizes: Queen, kingColors: 3Includes: Fitted sheet, flat sheet, and 2 pillowcasesCare instructions: Machine washable, air-dry recommendedQuince is already one of our favorite destinations for luxury-on-a-budget sleep essentials. While you’ll find an affordable price point here too, the quality of these 100% mulberry silk sheets isn’t something to skip over. Senior commerce editor Nashia Baker keeps these high-quality sheets in rotation since they’re both durable and easy to care for. They are machine washable—she just keeps them with like colors for safe measure, though. From there, an air-dry gets the sheets back to their best condition. Even if you don't notice an immediate change from tumble drying, the brand says this practice can weaken the silk. As someone whose skin has gotten more sensitive over time, she appreciates the hypoallergenic, temperature-regulating material that feels soothing to sink into each night.These sheets have a 22 momme count. We dive into this more in our FAQ section, but this count essentially indicates a durable weave, and Baker says they've held up well without tears or color fading in sight.Best SplurgeClementine Atelier Medica Silk Fitted SheetUpsides & DownsidesUpsides: No off-gassing, tester says the deep hue pairs well with neutral bedding, infused with ingredients like hyaluronic acidDownsides: PriceySpecsMaterial: 100% GOTS certified organic silk beddingSizes: Twin, full, queen, kingColors: 2Includes: Fitted sheetCare instructions: Machine wash on the most delicate setting in a “silk-only” load with mild detergent. Or, hand wash with a mild detergent and gently massage the fabric for one minute to remove dirt and let it soak for the next four minutes. Rinse in fresh cold water. Do not use bleach or a fabric softener. Hang in a shady spot away from the sun to air-dry.Calling them “extremely soft and rich-feeling,” commerce writer Julia Harrison coats her bed with this silk set and adds that they’re the “kind of splurge that just feels like self-care every time you slip into it.” While they’re steeper in price, the brand notes that these sheets boast infused with ingredients like hyaluronic acid designed to leave skin feeling dewy and soothed. Harrison says she sleeps easily with these sheets and felt like they were ready for use out of the box with little to no off-gassing (though she did still give them a wash).All that aside, these sheets can instantly dress up a moody or minimalist bedroom at any given moment with the pearl white and navy blue hues. Although Harrison has a bohemian-meets-Danish design style in her space, she found the navy blue color to be surprisingly subtle. “It wasn’t screaming: silk sheets, or even worse: navy blue sheets,” she says. “I tucked it under my white duvet and it gave a really interesting contrast.”A Sustainable SetPhoto: Nashia BakerPhoto: Nashia BakerLunya Quintessential Bedding SetUpsides & DownsidesUpsides: Made of natural wood tencel fibers, soft, durable materialDownsides: Duvet and sheet set are sold separatelySpecsMaterial: 100% tencelSizes: Queen, king, California kingColors: WhiteIncludes: Fitted sheet, flat sheet, and 2 pillowcasesCare instructions: Machine wash cold and tumble dry low.Take it from Baker: Lunya’s silky sheets are a dream. At first glance, she mistook these as mulberry silk because of their glossy look. In actuality, these sheets are made of a natural fiber called tencel, which is a wood-based material. The brand notes that the bedding is biodegradable and created using an earth-friendly, closed-loop process that uses recycled materials. These are naturally breathable while also boasting a softness that she hasn’t quite felt in a standard silk set. “I wouldn’t consider myself a hot sleeper, but since NYC weather is constantly up and down, I like something that’s both airy and soft,” she says. “I sleep under the top sheet and duvet with no problem; the set keeps me comfortable during in-between spring weather that hits around the 50s and 60s.”While the duvet is sold separately, it's a plus to pair with the sheet set since it's just as durable. “I’ve had the same textured comforter with yellow embroidery for years now, and I feared that the design would show through the duvet cover since the only color Lunya has as of now is white,” Baker says. “I was pleasantly surprised to see that the duvet covered it all without any color peeking through.”Best Silk AlternativeEttitude CleanBamboo Sheet SetUpsides & DownsidesUpsides: 8 colors available, Oeko-Tex Standard 100 certified, hypoallergenicDownsides: Some colors sell out quicklySpecsMaterial: 100% CleanBamboo LyocellSizes: Twin, twin XL, full, queen, king, California kingColors: 8Includes: 1 fitted sheet, 1 flat sheet, 2 pillowcase(s). Full and queen sizes include 2 standard pillowcases; King and California king include 2 king-size pillowcases, twin and twin XL include 1 standard pillowcase.Care instructions: Wash on cold with mild detergent and like fabrics in a gentle or delicate setting. Line dry or tumble dry low. Don't use bleach or fabric softener."These sheets are buttery—pun intended,” says Baker, who has this set in the butter colorway. These are made from a patented CleanBamboo fabric that leaves the sheets with a silky sateen finish. She says they have gotten noticeably softer over time with a routine wash and dry. Plus, they are a bit thinner in a good way than other bamboo-like sets, as Baker says it leaves them with an airier feel. If trendy pastel yellow isn’t your preference, these sheets also come in several neutral and vibrant hues like sage and saffron.Most AffordableBedsure Satin SheetsUpsides & DownsidesUpsides: Affordable alternative, smooth feel, easy care (machine washable and tumble dry)Downsides: Some color might bleed on pillows after the first couple of usesSpecsMaterial: 100% polyester satinSizes: Twin, full, queen, king, California kingColors: 22Includes: Fitted sheet, flat sheet, and 2 pillowcasesCare instructions: Machine washable in cold water. Tumble dry on low.Another alternative to add to cart, these satin sheets have a smooth texture and come in nearly two dozen colors to match your bedroom. And coming in at just $41, they have more of an approachable price tag while still boasting the overall look of silk. The sheets are more slippery than a standard silk set, but the appearance itself doesn't give that away. Baker has these in burgundy and says the rich hue really shows through in person. She did notice some color bleeding on her pillows after the first couple of uses, so something to be mindful of if you opt for a deep color.For Hot SleepersPhoto: Nashia BakerLuxome Luxury Sheet SetUpsides & DownsidesUpsides: Unique colors available, deep pockets, breathableDownsides: The brand recommends washing alone on the delicate cycleSpecsMaterial: 100% Viscose from BambooSizes: Twin, twin XL, full, queen, king, California king, and split kingColors: 12Includes: 1 fitted sheet, 1 flat sheet, 2 pillowcase(s). Full, queen, king, California king, and split king sizes include 2 pillowcases; twin and twin XL include 1 standard pillowcase.Care instructions: Machine wash in cold water on a delicate cycle with a mild, liquid detergent. Don't use bleach, fabric softener, stain removers, or scent boosters. Tumble dry with low heat.These are our favorite cooling sheets for those seeking a glam aesthetic. Baker says this bamboo set is great for people like her who crave something cool-to-the-touch without sacrificing style. “These sheets have the same appearance to me as a high-end set of silk or satin without the cost,” she says, adding that they have dramatic drape. “These are even more unique because of the jewel tones, like sapphire, that are hard to find with other brands,” she says. Baker keeps her bedscape full with a mattress topper and protector, and she says these deep-pocket sheets fit easily over it all. While she says she’s generally a cold sleeper, the bamboo material is perfectly breathable for hot NYC days.How We TestedFrom bamboo to linen sheets, our testing process for sheets is one in the same at AD: Just like fellow shoppers, our editors bring sets in their homes to see if they really hold up for routine use. We had these silk and silk alternative sheets in our homes for about a month, if not more, to go through the process of washing and sleeping on them. Here areMaterial: There are several silk and silk alternative fabrics to choose from, but our list consists of pure mulberry silk, bamboo varieties, and satin that all have a similar look and feel. When shopping for pure silk, be sure look for bedding labels that note 100% mulberry silk, also known as natural silk. If you're looking for options that mirror the look of silk, 100% viscose from bamboo is typically durable and has less strict care instructions, especially tumble drying. Satin tends to be slightly more slippery in texture, but these usually still offer a silky look.Care: For streamlined care, we tested a variety of options that span hand washing to machine washing, as well as tumble drying and air-drying. Since pure silk can sometimes weaken from abrasive wash and dry cycles, it's typically recommended to hand wash and air-dry.FAQsAre Silk Sheets Really Worth It?While 100% mulberry sheets tend to be an investment price-wise, we think it's worthwhile. These can act as cooling sheets, as the material is naturally breathable for a good night's rest. And because of their smooth nature, they can leave a polished aesthetic in any bedroom. With the right care—typically machine washing on a delicate cycle or hand washing and air drying—the best silk sheets can last for years.What’s a Momme Count?A momme count is the measurement that reflects the weight of silk. Typically, the higher the momme count, the denser the fabric. Any momme count above 20 momme, like our Quince pick, is pretty standard and ensures the material is sturdy and designed to last.