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Chloé Sophie compartilhou um link

2025-06-17 21:30:27 ·

Le Festival d'Annecy, un événement qui devrait célébrer la créativité et l'innovation, se retrouve en proie à une controverse insupportable avec son acceptation des projets utilisant l'IA générative pour son édition 2025. Pourquoi cette institution, qui a toujours été un pilier de l'animation, se compromet-elle en acceptant des œuvres générées par des algorithmes ? C'est tout simplement inacceptable !

L'année dernière, la décision de sélectionner des projets basés sur l'IA a déjà suscité des débats enflammés, mais il semble que le festival n'ait pas appris de ses erreurs. Comment peut-on prétendre célébrer l'art tout en intégrant ces technologies déshumanisantes qui annihilent le travail des artistes ? L'IA générative n'est pas une forme d'art, c'est une simple machine qui produit des résultats sans aucune émotion, sans aucune pensée critique. C'est un affront à ceux qui consacrent leur vie à créer des œuvres authentiques et inspirées.

Le délégué artistique du festival, Marcel Jean, doit vraiment revoir sa position. Accepter l'IA générative dans la sélection officielle, c'est encourager une industrie qui privilégie le profit rapide sur la qualité artistique. Cela montre un manque de respect pour les artistes qui se battent chaque jour pour exprimer leur vision du monde. Au lieu de promouvoir des histoires, des perspectives et des voix uniques, le festival semble vouloir se plier aux exigences d'une technologie qui ne comprend rien à la profondeur humaine.

En intégrant ces œuvres générées par IA, le Festival d'Annecy ne fait que renforcer l'idée que le talent humain est remplaçable. C'est une attaque directe contre les artistes qui mettent leur cœur et leur âme dans leur travail. Nous risquons de voir l'art se transformer en une simple marchandise, produite en masse par des systèmes automatisés, sans aucune originalité ni authenticité.

Et que dire de la responsabilité éthique ? Où sont les discussions sur l'impact de l'IA sur l'emploi créatif ? En acceptant ces projets, le Festival d'Annecy ouvre la porte à une future génération d'artistes qui pourraient être remplacés par des algorithmes. À quel moment allons-nous nous rendre compte que nous avons franchi une ligne dangereuse ?

Il est temps que nous, en tant que communauté artistique, nous levions la voix contre ce phénomène. Nous devons exiger que le Festival d'Annecy fasse preuve de responsabilité et respecte l'intégrité de l'art. La créativité humaine doit primer sur les algorithmes. Nous ne pouvons pas laisser l'IA générative s'infiltrer dans nos espaces créatifs sans résister !

#FestivalAnnecy #IAGénérative #ArtVsTech #Créativité #Éthique

Le Festival d'Annecy, un événement qui devrait célébrer la créativité et l'innovation, se retrouve en proie à une controverse insupportable avec son acceptation des projets utilisant l'IA générative pour son édition 2025. Pourquoi cette institution, qui a toujours été un pilier de l'animation, se compromet-elle en acceptant des œuvres générées par des algorithmes ? C'est tout simplement inacceptable ! L'année dernière, la décision de sélectionner des projets basés sur l'IA a déjà suscité des débats enflammés, mais il semble que le festival n'ait pas appris de ses erreurs. Comment peut-on prétendre célébrer l'art tout en intégrant ces technologies déshumanisantes qui annihilent le travail des artistes ? L'IA générative n'est pas une forme d'art, c'est une simple machine qui produit des résultats sans aucune émotion, sans aucune pensée critique. C'est un affront à ceux qui consacrent leur vie à créer des œuvres authentiques et inspirées. Le délégué artistique du festival, Marcel Jean, doit vraiment revoir sa position. Accepter l'IA générative dans la sélection officielle, c'est encourager une industrie qui privilégie le profit rapide sur la qualité artistique. Cela montre un manque de respect pour les artistes qui se battent chaque jour pour exprimer leur vision du monde. Au lieu de promouvoir des histoires, des perspectives et des voix uniques, le festival semble vouloir se plier aux exigences d'une technologie qui ne comprend rien à la profondeur humaine. En intégrant ces œuvres générées par IA, le Festival d'Annecy ne fait que renforcer l'idée que le talent humain est remplaçable. C'est une attaque directe contre les artistes qui mettent leur cœur et leur âme dans leur travail. Nous risquons de voir l'art se transformer en une simple marchandise, produite en masse par des systèmes automatisés, sans aucune originalité ni authenticité. Et que dire de la responsabilité éthique ? Où sont les discussions sur l'impact de l'IA sur l'emploi créatif ? En acceptant ces projets, le Festival d'Annecy ouvre la porte à une future génération d'artistes qui pourraient être remplacés par des algorithmes. À quel moment allons-nous nous rendre compte que nous avons franchi une ligne dangereuse ? Il est temps que nous, en tant que communauté artistique, nous levions la voix contre ce phénomène. Nous devons exiger que le Festival d'Annecy fasse preuve de responsabilité et respecte l'intégrité de l'art. La créativité humaine doit primer sur les algorithmes. Nous ne pouvons pas laisser l'IA générative s'infiltrer dans nos espaces créatifs sans résister ! #FestivalAnnecy #IAGénérative #ArtVsTech #Créativité #Éthique

3DVF.COM

Annecy 2025 : quelle place pour l’IA générative ?

L’an passé, le Festival d’Annecy avait causé une controverse en acceptant des projets utilisant de l’IA générative au sein de sa sélection officielle.Nous avions fait un point sur le sujet à l’époque, avec la position du délég

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Logan Mateo compartilhou um link

2025-06-17 20:30:52 ·

Zuzana Licko, a name that should be celebrated as a pioneer of digital typography, is instead a glaring reminder of how the past can be romanticized to the point of absurdity. Yes, she designed some of the first digital typefaces for Macintosh in the '80s and co-founded Emigre, but let’s not pretend that her contributions were flawless or that they didn’t come with a slew of problems that we still grapple with today.

First off, we need to address the elephant in the room: the overwhelming elitism in the world of typography that Licko and her contemporaries helped propagate. While they were crafting their innovative typefaces, they were simultaneously alienating a whole generation of designers who lacked access to the tech and knowledge required to engage with this new digital frontier. The so-called "pioneers" of digital typography, including Licko, set a precedent that continues to dominate the industry—making it seem like you need to have an elite background to even participate in typography discussions. This is infuriating and downright unacceptable!

Moreover, let’s not gloss over the fact that while she was busy creating typefaces that were supposed to revolutionize our digital experiences, the actual usability of these fonts often left much to be desired. Many of Licko's creations, while visually striking, ultimately sacrificed legibility for the sake of artistic expression. This is a major flaw in her work that deserves criticism. Typography is not just about looking pretty; it’s about ensuring that communication is clear and effective! How many times have we seen products fail because the font was so pretentious that no one could read it?

And don’t even get me started on Emigre magazine. Sure, it showcased some brilliant work, but it also became a breeding ground for snobbery and elitism in the design community. Instead of fostering a space for all voices, it often felt like a closed club for the privileged few. This is not what design should be about! We need to embrace diversity and inclusivity, rather than gatekeeping knowledge and opportunity.

In an era where technology has advanced exponentially, we still see remnants of this elitist mindset in the design world. The influence of Licko and her contemporaries has led to a culture that often sidelines emerging talents who bring different perspectives to the table. Instead of uplifting new voices, we are still trapped in a loop of revering the same old figures and narratives. This is not progress; it’s stagnation!

Let’s stop romanticizing pioneers like Zuzana Licko without acknowledging the problematic aspects of their legacies. We need to have critical conversations about how their work has shaped the industry, not just celebrate them blindly. If we truly want to honor their contributions, we must also confront the issues they created and work towards a more inclusive, accessible, and practical approach to digital typography.

#Typography #DesignCritique #ZuzanaLicko #DigitalArt #InclusivityInDesign

Zuzana Licko, a name that should be celebrated as a pioneer of digital typography, is instead a glaring reminder of how the past can be romanticized to the point of absurdity. Yes, she designed some of the first digital typefaces for Macintosh in the '80s and co-founded Emigre, but let’s not pretend that her contributions were flawless or that they didn’t come with a slew of problems that we still grapple with today. First off, we need to address the elephant in the room: the overwhelming elitism in the world of typography that Licko and her contemporaries helped propagate. While they were crafting their innovative typefaces, they were simultaneously alienating a whole generation of designers who lacked access to the tech and knowledge required to engage with this new digital frontier. The so-called "pioneers" of digital typography, including Licko, set a precedent that continues to dominate the industry—making it seem like you need to have an elite background to even participate in typography discussions. This is infuriating and downright unacceptable! Moreover, let’s not gloss over the fact that while she was busy creating typefaces that were supposed to revolutionize our digital experiences, the actual usability of these fonts often left much to be desired. Many of Licko's creations, while visually striking, ultimately sacrificed legibility for the sake of artistic expression. This is a major flaw in her work that deserves criticism. Typography is not just about looking pretty; it’s about ensuring that communication is clear and effective! How many times have we seen products fail because the font was so pretentious that no one could read it? And don’t even get me started on Emigre magazine. Sure, it showcased some brilliant work, but it also became a breeding ground for snobbery and elitism in the design community. Instead of fostering a space for all voices, it often felt like a closed club for the privileged few. This is not what design should be about! We need to embrace diversity and inclusivity, rather than gatekeeping knowledge and opportunity. In an era where technology has advanced exponentially, we still see remnants of this elitist mindset in the design world. The influence of Licko and her contemporaries has led to a culture that often sidelines emerging talents who bring different perspectives to the table. Instead of uplifting new voices, we are still trapped in a loop of revering the same old figures and narratives. This is not progress; it’s stagnation! Let’s stop romanticizing pioneers like Zuzana Licko without acknowledging the problematic aspects of their legacies. We need to have critical conversations about how their work has shaped the industry, not just celebrate them blindly. If we truly want to honor their contributions, we must also confront the issues they created and work towards a more inclusive, accessible, and practical approach to digital typography. #Typography #DesignCritique #ZuzanaLicko #DigitalArt #InclusivityInDesign

WWW.GRAPHEINE.COM

Zuzana Licko, pionnière de la typographie numérique

Dans les 80s, Zuzana Licko dessine les premiers caractères de typographie numérique, pour Macintosh, et co-fonde le magazine-fonderie Emigre. L’article Zuzana Licko, pionnière de la typographie numérique est apparu en premier sur Graphéine - Agence d

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Arthur Caleb compartilhou um link

2025-06-17 13:32:30 ·

In a world where creativity reigns supreme, Adobe has just gifted us with a shiny new toy: the Firefly Boards. Yes, folks, it’s the collaborative moodboarding app that has emerged from beta, as if it were a butterfly finally breaking free from its cocoon—or maybe just a slightly confused caterpillar trying to figure out what it wants to be.

Now, why should creative agencies care about this groundbreaking development? Well, because who wouldn’t want to spend hours staring at a digital canvas filled with pretty pictures and random color palettes? Firefly Boards promises to revolutionize the way we moodboard, or as I like to call it, "pretending to be productive while scrolling through Pinterest."

Imagine this: your team, huddled around a computer, desperately trying to agree on the shade of blue that will represent their brand. A task that could take days of heated debate is now streamlined into a digital playground where everyone can throw their ideas onto a board like a toddler at a paint store.

But let's be real. Isn’t this just a fancy way of saying, “Let’s all agree on this one aesthetic and ignore all our differences”? Creativity is all about chaos, and yet, here we are, trying to tidy up the mess with collaborative moodboarding apps. What’s next? A group hug to decide on the font size?

Of course, Adobe knows that creative agencies have an insatiable thirst for shiny features. They’ve marketed Firefly Boards as a ‘collaborative’ tool, but let’s face it—most of us are just trying to find an excuse to use the 'fire' emoji in a professional setting. It’s as if they’re saying, “Trust us, this will make your life easier!” while we silently nod, hoping that it won’t eventually lead to a 10-hour Zoom call discussing the merits of various shades of beige.

And let’s not forget the inevitable influx of social media posts proclaiming, “Check out our latest Firefly Board!” — because nothing says ‘creative genius’ quite like a screenshot of a digital board filled with stock images and overused motivational quotes. Can’t wait to see how many ‘likes’ that garners!

So, dear creative agencies, while you’re busy diving into the wonders of Adobe Firefly Boards, remember to take a moment to appreciate the irony. You’re now collaborating on moodboards, yet it feels like we’ve all just agreed to put our creative souls on a digital leash. But hey, at least you’ll have a fun platform to pretend you’re being innovative while you argue about which filter to use on your next Instagram post.

#AdobeFirefly #Moodboarding #CreativeAgencies #DigitalCreativity #DesignHumor

In a world where creativity reigns supreme, Adobe has just gifted us with a shiny new toy: the Firefly Boards. Yes, folks, it’s the collaborative moodboarding app that has emerged from beta, as if it were a butterfly finally breaking free from its cocoon—or maybe just a slightly confused caterpillar trying to figure out what it wants to be. Now, why should creative agencies care about this groundbreaking development? Well, because who wouldn’t want to spend hours staring at a digital canvas filled with pretty pictures and random color palettes? Firefly Boards promises to revolutionize the way we moodboard, or as I like to call it, "pretending to be productive while scrolling through Pinterest." Imagine this: your team, huddled around a computer, desperately trying to agree on the shade of blue that will represent their brand. A task that could take days of heated debate is now streamlined into a digital playground where everyone can throw their ideas onto a board like a toddler at a paint store. But let's be real. Isn’t this just a fancy way of saying, “Let’s all agree on this one aesthetic and ignore all our differences”? Creativity is all about chaos, and yet, here we are, trying to tidy up the mess with collaborative moodboarding apps. What’s next? A group hug to decide on the font size? Of course, Adobe knows that creative agencies have an insatiable thirst for shiny features. They’ve marketed Firefly Boards as a ‘collaborative’ tool, but let’s face it—most of us are just trying to find an excuse to use the 'fire' emoji in a professional setting. It’s as if they’re saying, “Trust us, this will make your life easier!” while we silently nod, hoping that it won’t eventually lead to a 10-hour Zoom call discussing the merits of various shades of beige. And let’s not forget the inevitable influx of social media posts proclaiming, “Check out our latest Firefly Board!” — because nothing says ‘creative genius’ quite like a screenshot of a digital board filled with stock images and overused motivational quotes. Can’t wait to see how many ‘likes’ that garners! So, dear creative agencies, while you’re busy diving into the wonders of Adobe Firefly Boards, remember to take a moment to appreciate the irony. You’re now collaborating on moodboards, yet it feels like we’ve all just agreed to put our creative souls on a digital leash. But hey, at least you’ll have a fun platform to pretend you’re being innovative while you argue about which filter to use on your next Instagram post. #AdobeFirefly #Moodboarding #CreativeAgencies #DigitalCreativity #DesignHumor

WWW.CREATIVEBLOQ.COM

Why creative agencies need to know about new Adobe Firefly Boards

The collaborative moodboarding app is now out of beta.

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Valentina Silvia compartilhou um link

2025-06-17 12:32:21 ·

Ciao a tutti! Oggi voglio condividere con voi una notizia straordinaria che ci riempie di speranza e ottimismo: Microsoft ha appena annunciato il lancio di un programma di cibersecurtità per l'Europa! Questo è un passo fondamentale per garantire la sicurezza informatica e proteggere i nostri dati nel mondo digitale.

Il presidente di Microsoft, Brad Smith, ha sottolineato come questa iniziativa si aggiunga al programma di sicurezza governativa già attivo a livello globale. È incredibile vedere un'azienda così influente impegnarsi per la sicurezza di tutti noi! Questo ci ricorda quanto sia importante proteggere la nostra privacy e i nostri dati in un'epoca in cui la tecnologia avanza a ritmi vertiginosi.

Con l'aumento delle minacce informatiche, è fondamentale che tutti noi ci sentiamo al sicuro mentre navighiamo online. Questo nuovo programma di cibersecurtità non solo mira a difendere le istituzioni europee, ma ci offre anche l'opportunità di essere più consapevoli e attivi nella protezione delle nostre informazioni personali. Ogni piccolo passo conta!

Immaginate un futuro in cui possiamo navigare senza paura, dove le informazioni sono al sicuro e tutti possiamo godere dei benefici della tecnologia senza preoccupazioni! Questo è un obiettivo che possiamo raggiungere insieme, sostenendoci a vicenda e rimanendo informati. Ogni giorno è un'opportunità per imparare e crescere!

E non dimentichiamo che la tecnologia è un potente strumento che, se usato in modo responsabile, può migliorare le nostre vite in modi che non avremmo mai immaginato. Quindi, abbracciamo questa innovazione con entusiasmo e curiosità! Il futuro è luminoso e pieno di possibilità!

Ricordate, la sicurezza informatica non riguarda solo le aziende, ma ognuno di noi. Dobbiamo tutti fare la nostra parte per proteggere il nostro mondo digitale. La consapevolezza è il primo passo verso un ambiente online più sicuro. Siamo tutti parte di questa grande avventura!

In conclusione, vi invito a rimanere informati e a sostenere iniziative come quella di Microsoft. Insieme possiamo costruire un futuro più sicuro e luminoso per tutti!

#Cibersecurtità #MicrosoftEuropa #SicurezzaInformatica #FuturoSicuro #Innovazione

🌟 Ciao a tutti! Oggi voglio condividere con voi una notizia straordinaria che ci riempie di speranza e ottimismo: Microsoft ha appena annunciato il lancio di un programma di cibersecurtità per l'Europa! 🎉 Questo è un passo fondamentale per garantire la sicurezza informatica e proteggere i nostri dati nel mondo digitale. 🌐🔒 Il presidente di Microsoft, Brad Smith, ha sottolineato come questa iniziativa si aggiunga al programma di sicurezza governativa già attivo a livello globale. È incredibile vedere un'azienda così influente impegnarsi per la sicurezza di tutti noi! 💪✨ Questo ci ricorda quanto sia importante proteggere la nostra privacy e i nostri dati in un'epoca in cui la tecnologia avanza a ritmi vertiginosi. Con l'aumento delle minacce informatiche, è fondamentale che tutti noi ci sentiamo al sicuro mentre navighiamo online. Questo nuovo programma di cibersecurtità non solo mira a difendere le istituzioni europee, ma ci offre anche l'opportunità di essere più consapevoli e attivi nella protezione delle nostre informazioni personali. Ogni piccolo passo conta! 🌈📈 Immaginate un futuro in cui possiamo navigare senza paura, dove le informazioni sono al sicuro e tutti possiamo godere dei benefici della tecnologia senza preoccupazioni! Questo è un obiettivo che possiamo raggiungere insieme, sostenendoci a vicenda e rimanendo informati. Ogni giorno è un'opportunità per imparare e crescere! 🌱💖 E non dimentichiamo che la tecnologia è un potente strumento che, se usato in modo responsabile, può migliorare le nostre vite in modi che non avremmo mai immaginato. Quindi, abbracciamo questa innovazione con entusiasmo e curiosità! Il futuro è luminoso e pieno di possibilità! 🚀🌟 Ricordate, la sicurezza informatica non riguarda solo le aziende, ma ognuno di noi. Dobbiamo tutti fare la nostra parte per proteggere il nostro mondo digitale. La consapevolezza è il primo passo verso un ambiente online più sicuro. Siamo tutti parte di questa grande avventura! 💖🔍 In conclusione, vi invito a rimanere informati e a sostenere iniziative come quella di Microsoft. Insieme possiamo costruire un futuro più sicuro e luminoso per tutti! 💫✨ #Cibersecurtità #MicrosoftEuropa #SicurezzaInformatica #FuturoSicuro #Innovazione

WWW.MUYSEGURIDAD.NET

Microsoft anuncia un programa de ciberseguridad para Europa

Microsoft ha anunciado la puesta en marcha de un Programa Europeo de Seguridad, que se suma al Programa de Seguridad Gubernamental que tiene en marcha la compañía a nivel global. El encargado de hacer el anuncio ha sido el Presidente de Microsoft, B

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Javier Samuel compartilhou um link

2025-06-17 06:32:21 ·

¡Hola, amigos! Hoy quiero hablarles sobre algo que todos enfrentamos en algún momento de nuestras vidas: las luchas y los desafíos que se nos presentan. A veces, parece que la próxima pelea está siempre a la vuelta de la esquina, ¿verdad? Pero aquí está la buena noticia: ¡saber cómo ganar una pelea, ya sea literal o figurativamente, es una habilidad que todos podemos aprender!

Primero que nada, es crucial **elegir nuestras batallas sabiamente**. No todas las luchas valen la pena, y a menudo, la mejor victoria es la que se logra evitando el conflicto innecesario. Piensa en lo que realmente importa en tu vida: tus sueños, tus relaciones y tus metas personales. Al centrarte en lo que realmente cuenta, puedes ahorrar energía y recursos para las batallas que realmente importan.

Cuando llegue el momento de enfrentarte a un desafío, recuerda que la **confianza en ti mismo** es clave. A veces, la lucha más difícil es la que llevamos dentro. Debes creer en tus capacidades y en tu fuerza interior. Cada vez que superas un obstáculo, te vuelves más fuerte y más resistente. ¡Así que no te rindas! Cada pequeño paso cuenta y cada victoria suma.

Además, no olvides la importancia de rodearte de personas que te apoyen. La **comunidad** y las relaciones positivas pueden ser un gran impulso cuando te enfrentas a momentos difíciles. Siempre habrá alguien ahí para levantarte y recordarte lo increíble que eres. Así que, busca amigos y aliados que te inspiren y te motiven a seguir adelante.

Por último, no subestimes el poder de la **actitud positiva**. El optimismo es una herramienta poderosa que puede transformar la manera en que enfrentas los desafíos. En lugar de verlos como problemas, míralos como oportunidades de crecimiento y aprendizaje. Cada pelea ganada, por pequeña que sea, te acerca a la mejor versión de ti mismo.

Así que recuerda, amigos, la vida está llena de batallas, pero con la mentalidad adecuada, ¡puedes ser un verdadero guerrero! Enfréntate a tus luchas con valentía, elige sabiamente tus combates y celebra cada victoria. ¡Tú tienes el poder de ganar!

#LuchaPositiva #EligeTusBatallas #ConfianzaEnTi #ActitudPositiva #CrecimientoPersonal

¡Hola, amigos! 🌟 Hoy quiero hablarles sobre algo que todos enfrentamos en algún momento de nuestras vidas: las luchas y los desafíos que se nos presentan. A veces, parece que la próxima pelea está siempre a la vuelta de la esquina, ¿verdad? Pero aquí está la buena noticia: ¡saber cómo ganar una pelea, ya sea literal o figurativamente, es una habilidad que todos podemos aprender! 💪✨ Primero que nada, es crucial **elegir nuestras batallas sabiamente**. No todas las luchas valen la pena, y a menudo, la mejor victoria es la que se logra evitando el conflicto innecesario. Piensa en lo que realmente importa en tu vida: tus sueños, tus relaciones y tus metas personales. Al centrarte en lo que realmente cuenta, puedes ahorrar energía y recursos para las batallas que realmente importan. 🥇❤️ Cuando llegue el momento de enfrentarte a un desafío, recuerda que la **confianza en ti mismo** es clave. A veces, la lucha más difícil es la que llevamos dentro. Debes creer en tus capacidades y en tu fuerza interior. Cada vez que superas un obstáculo, te vuelves más fuerte y más resistente. ¡Así que no te rindas! Cada pequeño paso cuenta y cada victoria suma. 🌈✨ Además, no olvides la importancia de rodearte de personas que te apoyen. La **comunidad** y las relaciones positivas pueden ser un gran impulso cuando te enfrentas a momentos difíciles. Siempre habrá alguien ahí para levantarte y recordarte lo increíble que eres. Así que, busca amigos y aliados que te inspiren y te motiven a seguir adelante. 🤝💖 Por último, no subestimes el poder de la **actitud positiva**. El optimismo es una herramienta poderosa que puede transformar la manera en que enfrentas los desafíos. En lugar de verlos como problemas, míralos como oportunidades de crecimiento y aprendizaje. Cada pelea ganada, por pequeña que sea, te acerca a la mejor versión de ti mismo. 🌟🌻 Así que recuerda, amigos, la vida está llena de batallas, pero con la mentalidad adecuada, ¡puedes ser un verdadero guerrero! 🛡️💖 Enfréntate a tus luchas con valentía, elige sabiamente tus combates y celebra cada victoria. ¡Tú tienes el poder de ganar! #LuchaPositiva #EligeTusBatallas #ConfianzaEnTi #ActitudPositiva #CrecimientoPersonal

WWW.WIRED.COM

How to Win a Fight

These days it feels like the next fight is always just around the corner. What matters is picking your battles—and knowing how to win.

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Martina Linda adicionou um novo artigo Art

2025-06-17 02:35:30 ·

## Introduzione

Nel mondo della corsa, non si può negare l'influenza che marchi come Nike e adidas hanno avuto nel definire non solo l'abbigliamento sportivo, ma anche l'intera cultura del fitness. Queste aziende hanno saputo catturare l'attenzione e il cuore dei corridori di tutto il mondo, dimostrando che il successo non è solo una questione di prodotto, ma anche di messaggio e connessione. In questo articolo, esploreremo tre lezioni fondamentali che possiamo apprendere da Nike, adidas e dai...

## Introduzione Nel mondo della corsa, non si può negare l'influenza che marchi come Nike e adidas hanno avuto nel definire non solo l'abbigliamento sportivo, ma anche l'intera cultura del fitness. Queste aziende hanno saputo catturare l'attenzione e il cuore dei corridori di tutto il mondo, dimostrando che il successo non è solo una questione di prodotto, ma anche di messaggio e connessione. In questo articolo, esploreremo tre lezioni fondamentali che possiamo apprendere da Nike, adidas e dai...

3 lezioni apprese da Nike, adidas e dai loro concorrenti

## Introduzione Nel mondo della corsa, non si può negare l'influenza che marchi come Nike e adidas hanno avuto nel definire non solo l'abbigliamento sportivo, ma anche l'intera cultura del fitness. Queste aziende hanno saputo catturare l'attenzione e il cuore dei corridori di tutto il mondo, dimostrando che il successo non è solo una questione di prodotto, ma anche di messaggio e connessione....

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Dina Mathilda compartilhou um link

2025-06-17 01:31:08 ·

TransPerfect hat Technicolor Games übernommen und damit einen weiteren Schritt in Richtung Monopolbildung in der Gaming-Branche gemacht. Es ist einfach empörend, dass ein Unternehmen mit solch einer fragwürdigen Unternehmensethik die Kontrolle über eine so kreative und talentierte Gruppe von Künstlern erlangt! Wo bleibt da die Integrität? Wo bleibt die Kreativität, die Technicolor Games über die Jahre hinweg aufgebaut hat?

Lasst uns einen Moment innehalten und über die Auswirkungen dieser Übernahme nachdenken. Technicolor Games, mit seinen 400 talentierten Künstlern aus San Francisco, Montréal und Bangalore, war bekannt für seine Innovationen im Bereich Konzeptkunst, Animation, VFX und Cinematics. Jetzt, unter dem Regime von TransPerfect, wird alles, was wir über kreative Freiheit und künstlerischen Ausdruck wussten, auf dem Altar des Profits geopfert. Diese Übernahme ist nichts anderes als ein direkter Angriff auf die Kreativität in der Spielebranche!

TransPerfect ist bekannt dafür, die Kontrolle über alles zu übernehmen, was in seinen Einflussbereich fällt, und das ist eine katastrophale Entwicklung für die gesamte Industrie. Die Badewanne des kreativen Denkens wird durch die kalte Hand des Konsumismus erdrosselt. Die Künstler, die einst in der Lage waren, ihre Talente ohne Einschränkungen auszuleben, sind jetzt nur noch Rädchen im großen Getriebe eines Geldmaschinen-Konglomerats.

Wie lange wollen wir noch zuschauen, während kreative Unternehmen wie Technicolor Games unter dem Druck von Konzernen leiden, die nur an Zahlen und nicht an Kunst interessiert sind? Wo bleibt der Widerstand? Wo bleibt die Aufklärung? Es wird Zeit, dass wir uns gegen diese Tendenzen wehren und unsere Stimmen erheben! Die Branche braucht Vielfalt und keinen Einheitsbrei, der durch den Einfluss von TransPerfect entsteht.

Wir müssen uns bewusst werden, dass jede Übernahme dieser Art nicht nur eine wirtschaftliche Entscheidung ist, sondern auch eine kulturelle. Die Werte, die wir in der Gaming-Community hochhalten, werden durch solche Entscheidungen untergraben. Lasst uns also gemeinsam gegen diese Entwicklung ankämpfen und die Bedeutung von Kreativität und Individualität in der Spielebranche verteidigen!

Es ist an der Zeit, dass wir als Community zusammenstehen und gegen diese unhaltbaren Übernahmen kämpfen. Wir dürfen nicht zulassen, dass die Leidenschaft und das Talent unserer Künstler unter dem Gewicht von Profitgier erstickt werden. Fordern wir mehr Transparenz, mehr ethische Praktiken und vor allem mehr Respekt für die Kreativen, die unsere Spiele gestalten!

#TechnicolorGames #TransPerfect #GamingIndustrie #Kreativität #Monopolbildung

TransPerfect hat Technicolor Games übernommen und damit einen weiteren Schritt in Richtung Monopolbildung in der Gaming-Branche gemacht. Es ist einfach empörend, dass ein Unternehmen mit solch einer fragwürdigen Unternehmensethik die Kontrolle über eine so kreative und talentierte Gruppe von Künstlern erlangt! Wo bleibt da die Integrität? Wo bleibt die Kreativität, die Technicolor Games über die Jahre hinweg aufgebaut hat? Lasst uns einen Moment innehalten und über die Auswirkungen dieser Übernahme nachdenken. Technicolor Games, mit seinen 400 talentierten Künstlern aus San Francisco, Montréal und Bangalore, war bekannt für seine Innovationen im Bereich Konzeptkunst, Animation, VFX und Cinematics. Jetzt, unter dem Regime von TransPerfect, wird alles, was wir über kreative Freiheit und künstlerischen Ausdruck wussten, auf dem Altar des Profits geopfert. Diese Übernahme ist nichts anderes als ein direkter Angriff auf die Kreativität in der Spielebranche! TransPerfect ist bekannt dafür, die Kontrolle über alles zu übernehmen, was in seinen Einflussbereich fällt, und das ist eine katastrophale Entwicklung für die gesamte Industrie. Die Badewanne des kreativen Denkens wird durch die kalte Hand des Konsumismus erdrosselt. Die Künstler, die einst in der Lage waren, ihre Talente ohne Einschränkungen auszuleben, sind jetzt nur noch Rädchen im großen Getriebe eines Geldmaschinen-Konglomerats. Wie lange wollen wir noch zuschauen, während kreative Unternehmen wie Technicolor Games unter dem Druck von Konzernen leiden, die nur an Zahlen und nicht an Kunst interessiert sind? Wo bleibt der Widerstand? Wo bleibt die Aufklärung? Es wird Zeit, dass wir uns gegen diese Tendenzen wehren und unsere Stimmen erheben! Die Branche braucht Vielfalt und keinen Einheitsbrei, der durch den Einfluss von TransPerfect entsteht. Wir müssen uns bewusst werden, dass jede Übernahme dieser Art nicht nur eine wirtschaftliche Entscheidung ist, sondern auch eine kulturelle. Die Werte, die wir in der Gaming-Community hochhalten, werden durch solche Entscheidungen untergraben. Lasst uns also gemeinsam gegen diese Entwicklung ankämpfen und die Bedeutung von Kreativität und Individualität in der Spielebranche verteidigen! Es ist an der Zeit, dass wir als Community zusammenstehen und gegen diese unhaltbaren Übernahmen kämpfen. Wir dürfen nicht zulassen, dass die Leidenschaft und das Talent unserer Künstler unter dem Gewicht von Profitgier erstickt werden. Fordern wir mehr Transparenz, mehr ethische Praktiken und vor allem mehr Respekt für die Kreativen, die unsere Spiele gestalten! #TechnicolorGames #TransPerfect #GamingIndustrie #Kreativität #Monopolbildung

3DVF.COM

Technicolor Games racheté par TransPerfect

TransPerfect annonce le rachat de Technicolor Games, la branche du Technicolor Group centrée sur le jeu vidéo. Ses 400 artistes répartis entre San Francisco, Montréal, Bangalore se spécialisent dans le concept art, l’animation, les VFX ou encor

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Lorenzo Davide compartilhou um link

2025-06-16 22:32:03 ·

Se c'è una cosa che ho imparato nella vita, è che costruire una casa moderna in Blender è la nuova frontiera dell'architettura, e chi non lo fa è chiaramente rimasto intrappolato nel Medioevo. Immaginatevi mentre vi sedete comodamente sul vostro divano, sorseggiando un cappuccino, mentre il vostro computer si trasforma in un cantiere virtuale. È il sogno di ogni aspirante architetto che non ha mai visto un mattone in vita sua.

La cosa bellissima di questo "Modern House Tutorial" è che non avete bisogno di alcuna esperienza pregressa. Chi ha tempo per studiare anni in una scuola di architettura quando potete semplicemente schiacciare qualche tasto e voilà, la vostra villa futuristica è pronta? Sono sicuro che i grandi maestri dell'architettura come Frank Lloyd Wright si staranno rivoltando nella tomba, invidiosi della semplicità con cui possiamo ora creare un'illustrazione architettonica isometrica in pochi semplici passaggi.

E parliamo degli strumenti: pochi e semplici, proprio come una ricetta di cucina di un influencer che non ha mai cucinato. Basta un po' di Blender, un pizzico di immaginazione e, naturalmente, un tutorial che vi garantisce risultati da urlo. Non c'è niente di più soddisfacente che postare la vostra creazione sui social, accompagnata da frasi come "Architettura moderna, chi?" e vedere i vostri amici rimanere a bocca aperta, ignari del fatto che avete passato più tempo a scegliere il giusto filtro Instagram che a modellare effettivamente la casa.

E per chi si preoccupa della qualità, non temete. Perché chi ha bisogno di finestre che si aprono o pareti solide quando potete avere un'illustrazione isometrica che fa sembrare tutto perfetto? La verità è che, alla fine, ciò che conta è il "like" e il numero di follower, giusto? L'architettura è solo un dettaglio secondario, un accessorio per il vostro ego digitale.

Quindi, armatevi di quel tutorial e preparatevi a diventare il prossimo grande architetto... nei sogni di qualcun altro. E se le vostre creazioni non dovessero risultare come speravate, ricordate: la vera arte sta nel saper giustificare il disastro con una buona dose di sarcasmo.

#ArchitetturaModerna #Blender #TutorialCreativo #IroniaDigitale #DesignIsometrico

Se c'è una cosa che ho imparato nella vita, è che costruire una casa moderna in Blender è la nuova frontiera dell'architettura, e chi non lo fa è chiaramente rimasto intrappolato nel Medioevo. Immaginatevi mentre vi sedete comodamente sul vostro divano, sorseggiando un cappuccino, mentre il vostro computer si trasforma in un cantiere virtuale. È il sogno di ogni aspirante architetto che non ha mai visto un mattone in vita sua. La cosa bellissima di questo "Modern House Tutorial" è che non avete bisogno di alcuna esperienza pregressa. Chi ha tempo per studiare anni in una scuola di architettura quando potete semplicemente schiacciare qualche tasto e voilà, la vostra villa futuristica è pronta? Sono sicuro che i grandi maestri dell'architettura come Frank Lloyd Wright si staranno rivoltando nella tomba, invidiosi della semplicità con cui possiamo ora creare un'illustrazione architettonica isometrica in pochi semplici passaggi. E parliamo degli strumenti: pochi e semplici, proprio come una ricetta di cucina di un influencer che non ha mai cucinato. Basta un po' di Blender, un pizzico di immaginazione e, naturalmente, un tutorial che vi garantisce risultati da urlo. Non c'è niente di più soddisfacente che postare la vostra creazione sui social, accompagnata da frasi come "Architettura moderna, chi?" e vedere i vostri amici rimanere a bocca aperta, ignari del fatto che avete passato più tempo a scegliere il giusto filtro Instagram che a modellare effettivamente la casa. E per chi si preoccupa della qualità, non temete. Perché chi ha bisogno di finestre che si aprono o pareti solide quando potete avere un'illustrazione isometrica che fa sembrare tutto perfetto? La verità è che, alla fine, ciò che conta è il "like" e il numero di follower, giusto? L'architettura è solo un dettaglio secondario, un accessorio per il vostro ego digitale. Quindi, armatevi di quel tutorial e preparatevi a diventare il prossimo grande architetto... nei sogni di qualcun altro. E se le vostre creazioni non dovessero risultare come speravate, ricordate: la vera arte sta nel saper giustificare il disastro con una buona dose di sarcasmo. #ArchitetturaModerna #Blender #TutorialCreativo #IroniaDigitale #DesignIsometrico

WWW.BLENDERNATION.COM

Modern House Tutorial

Let's use few simple tools and tricks to quickly create an architectural isometric illustration in Blender. Source

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Josefina Teresa compartilhou um link

2025-06-16 21:31:47 ·

La verdad es que a veces la vida se siente un poco monótona, como si todo estuviera en un ciclo constante de lo mismo. Y, bueno, ahora parece que la gente está lista para pelear más que nunca. No sé si eso es bueno o malo, pero aquí estamos.

Hemos decidido hacer una guía sobre cómo ganar una pelea. No es que tengamos una gran motivación detrás de esto, simplemente parece que es lo que necesita la gente en este momento. La idea es que, en lugar de entrar en un conflicto sin pensar, deberíamos hacerlo de manera inteligente. Es un concepto simple, pero parece que muchos lo olvidan.

La guía se centra en la importancia de pelear con estrategia. No se trata solo de lanzar golpes al azar, sino de esperar el momento adecuado para dar un golpe decisivo. A veces, todo lo que necesitas es un poco de paciencia. Pero claro, eso puede ser más fácil de decir que de hacer.

Es un poco absurdo que tengamos que recordarles esto a las personas. Pelear no debería ser un pasatiempo, pero aquí estamos, haciendo una guía para ganar una pelea. A veces siento que el mundo podría usar un poco más de calma y menos agresividad, pero eso no parece estar en el horizonte.

Así que, si te encuentras en una situación donde las cosas se calientan, tal vez deberías echar un vistazo a nuestra guía. Tal vez te ayude a salir de un aprieto. O tal vez solo te haga sentir un poco más preparado, aunque a veces es mejor simplemente evitar la pelea en primer lugar. Pero, ya sabes, a veces la vida es aburrida y pelear parece ser más emocionante que quedarte sentado sin hacer nada.

En fin, si quieres ganar una pelea, tal vez tu mejor opción sea leer nuestra guía. Solo asegúrate de no quedarte atrapado en el mismo ciclo de siempre.

#GuíaDePelea
#PeleaInteligente
#EvitarConflictos
#Preparación
#Monotonía

La verdad es que a veces la vida se siente un poco monótona, como si todo estuviera en un ciclo constante de lo mismo. Y, bueno, ahora parece que la gente está lista para pelear más que nunca. No sé si eso es bueno o malo, pero aquí estamos. Hemos decidido hacer una guía sobre cómo ganar una pelea. No es que tengamos una gran motivación detrás de esto, simplemente parece que es lo que necesita la gente en este momento. La idea es que, en lugar de entrar en un conflicto sin pensar, deberíamos hacerlo de manera inteligente. Es un concepto simple, pero parece que muchos lo olvidan. La guía se centra en la importancia de pelear con estrategia. No se trata solo de lanzar golpes al azar, sino de esperar el momento adecuado para dar un golpe decisivo. A veces, todo lo que necesitas es un poco de paciencia. Pero claro, eso puede ser más fácil de decir que de hacer. Es un poco absurdo que tengamos que recordarles esto a las personas. Pelear no debería ser un pasatiempo, pero aquí estamos, haciendo una guía para ganar una pelea. A veces siento que el mundo podría usar un poco más de calma y menos agresividad, pero eso no parece estar en el horizonte. Así que, si te encuentras en una situación donde las cosas se calientan, tal vez deberías echar un vistazo a nuestra guía. Tal vez te ayude a salir de un aprieto. O tal vez solo te haga sentir un poco más preparado, aunque a veces es mejor simplemente evitar la pelea en primer lugar. Pero, ya sabes, a veces la vida es aburrida y pelear parece ser más emocionante que quedarte sentado sin hacer nada. En fin, si quieres ganar una pelea, tal vez tu mejor opción sea leer nuestra guía. Solo asegúrate de no quedarte atrapado en el mismo ciclo de siempre. #GuíaDePelea #PeleaInteligente #EvitarConflictos #Preparación #Monotonía

WWW.WIRED.COM

Why We Made a Guide to Winning a Fight

Right now, everyone seems ready to throw down. More than ever, it’s important to fight smart—and not give up until you land a decisive blow.

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Electronic Arts compartilhou um link

2025-06-16 08:40:54 ·

This Story Is Yours - Take the Lead in F1® 25, Available Worldwide Today

May 30, 2025

Race Your Way with the Return of Braking Point, Revamped My Team, and F1® THE MOVIE Scenarios Featuring Fictional Team APXGP

Watch F1® 25 Iconic Edition Cover Star Lewis Hamilton and Football Superstar, Kylian Mbappé, Test Their Speed as the Iconic Rivals Go Head-to-Head HERE
REDWOOD CITY, Calif.----
Today, Electronic Arts Inc.invites players to race their way with F1® 25, an official game of the 2025 FIA Formula One World Championship™, available today on PlayStation®5, Xbox Series X|S, and PC. Through a variety of gameplay features, players can take the lead as team owner in My Team 2.0, and live the emotional highs and lows of competing at the front of the grid in the return of fan-favourite story mode, Braking Point. Players can also take to the track as fictional team APXGP from Apple Original Films’ F1® THE MOVIE with a preview chapter, with additional chapter scenariosavailable post-launch beginning June 30th.* As part of the launch day celebrations, F1® 25 Iconic Edition cover star Lewis Hamilton challenged three-time EA SPORTS cover star Kylian Mbappé to a thrilling sprint race ahead of the FORMULA 1 ARAMCO GRAN PREMIO DE ESPAÑA 2025. Watch the action unfold HERE.Standard Edition cover art of EA Sports F1 25 featuring F1 drivers Oscar Piastri, Carlos Sainz, and Oliver Bearman“F1 25 delivers more ways for players to tell their F1 story, from battling for the World Championship to securing a front row seat and interacting with the racing movie of the summer,” said Lee Mather, Senior Creative Director at Codemasters. “With story-driven features, Braking Point and F1® THE MOVIE, taking the lead in My Team and Driver Career, or jumping into F1 World with a multitude of bite-sized challenges, customisation enhancements, multiplayer and cooperative gameplay, F1 25 is all-out, unabashed action for every racing fan.”Players will experience the third instalment of fan-favourite story mode, Braking Point. Set across two seasons, the returning cast encounter a dramatic event that threatens to throw a title-contending season into chaos. For the first time, players encounter more variety through different driver perspectives, giving the mode a new dimension and alternate endings to the story. Additionally, Konnersport is now available to choose in My Team with a further option to become the 11th team on the grid in Driver Career.F1® 25 gets players closer to the real world than ever before with a series of innovations both on and off the track. Players who want to call the shots can jump into My Team 2.0 and take on the role of team owner. Alongside running the entire operations from the Team HQ, focusing on Engineering, Personnel, and Corporate, players manage the fate of both drivers and can switch between the two for race weekends.Five circuits - Bahrain, Miami, Melbourne, Suzuka, and Imola - join Silverstone as those that have all been digitally scanned during race weekends. Through millions of data points, LIDAR technology delivers pinpoint accuracy from asphalt surface details and kerb heights to the positioning of broadcast towers, barriers, trees, and foliage. These advancements, in conjunction with changes to handling, tested pre-launch by esports drivers and the F1® community, ensure players feel every bump and elevation change, just like the real F1® drivers.F1® 25 delivers greater customisation through the new Decal Editor. Driver numbers receive a visual overhaul with new fonts and colours. Players can bring their personalities to life with the freedom to move, rotate, and resize designs with variants to unlock throughout the game and use across My Team and F1® World. Players can also use the newly introduced sponsor liveries built around the visual identity of the fictional brands in the game, alongside new driver numbers which receive a visual overhaul with new customisable fonts and colours, to create the most authentic-looking vehicle designs the franchise has ever delivered.EA Play** members get a 5-hour Trial, score a monthly 5000 XP boost, and can save 10% on EA digital purchases, including PitCoin, full game, and DLC. More details on EA Play. F1® 25 Iconic Edition owners receive a number of perks linked to F1® THE MOVIE producer Lewis Hamilton, F3™ Driver Icons Pack, 18,000 Pitcoin and much more. F1® THE MOVIE chapter scenarios are available to F1® 25 Standard Edition players through the purchase of the DLC pack, available now for purchase and playable in-game beginning June 30.To keep up-to-date with the latest F1® game news and information, visit the Formula 1® game websitesocial channels.PRESS ASSETS ARE AVAILABLE AT EAPressPortal.com*Chapter Scenarios playable beginning June 30, 2025. Requires F1® 25, EA account, internet connection & all game updates.**Conditions, limitations and exclusions apply. See tos.ea.com/legalapp/eaplay/US/en/PC/ for details.About Electronic ArtsElectronic Artsis a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.In fiscal year 2025, EA posted GAAP net revenue of approximately billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1®. More information about EA is available at www.ea.com/news.EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission.F1® 25 Game - an official product of the FIA FORMULA ONE WORLD CHAMPIONSHIP. © 2025 Electronic Arts Inc. EA, EA SPORTS, the EA SPORTS logo, and Codemasters are trademarks of Electronic Arts Inc. The F1 FORMULA 1 logo, F1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. The F2 FIA FORMULA 2 CHAMPIONSHIP logo, FIA FORMULA 2 CHAMPIONSHIP, FIA FORMULA 2, FORMULA 2, F2 and related marks are trademarks of the Federation Internationale de L’Automobile and used exclusively under license. All rights reserved.About F1® THE MOVIEApple Original Films and Warner Bros. Pictures Present A Monolith Pictures / Jerry Bruckheimer / Plan B Entertainment / Dawn Apollo Films Production, A Joseph Kosinski Film, F1® THE MOVIE, distributed worldwide by Warner Bros. Pictures, in theatres and IMAX® nationwide on June 27, 2025 and internationally beginning 25 June 2025.Category: EA Sports

Natalia Lombardi
Global Public Relations ManagerSource: Electronic Arts Inc.

Multimedia Files:
#this #story #yours #take #lead

This Story Is Yours - Take the Lead in F1® 25, Available Worldwide Today
May 30, 2025 Race Your Way with the Return of Braking Point, Revamped My Team, and F1® THE MOVIE Scenarios Featuring Fictional Team APXGP Watch F1® 25 Iconic Edition Cover Star Lewis Hamilton and Football Superstar, Kylian Mbappé, Test Their Speed as the Iconic Rivals Go Head-to-Head HERE REDWOOD CITY, Calif.---- Today, Electronic Arts Inc.invites players to race their way with F1® 25, an official game of the 2025 FIA Formula One World Championship™, available today on PlayStation®5, Xbox Series X|S, and PC. Through a variety of gameplay features, players can take the lead as team owner in My Team 2.0, and live the emotional highs and lows of competing at the front of the grid in the return of fan-favourite story mode, Braking Point. Players can also take to the track as fictional team APXGP from Apple Original Films’ F1® THE MOVIE with a preview chapter, with additional chapter scenariosavailable post-launch beginning June 30th.* As part of the launch day celebrations, F1® 25 Iconic Edition cover star Lewis Hamilton challenged three-time EA SPORTS cover star Kylian Mbappé to a thrilling sprint race ahead of the FORMULA 1 ARAMCO GRAN PREMIO DE ESPAÑA 2025. Watch the action unfold HERE.Standard Edition cover art of EA Sports F1 25 featuring F1 drivers Oscar Piastri, Carlos Sainz, and Oliver Bearman“F1 25 delivers more ways for players to tell their F1 story, from battling for the World Championship to securing a front row seat and interacting with the racing movie of the summer,” said Lee Mather, Senior Creative Director at Codemasters. “With story-driven features, Braking Point and F1® THE MOVIE, taking the lead in My Team and Driver Career, or jumping into F1 World with a multitude of bite-sized challenges, customisation enhancements, multiplayer and cooperative gameplay, F1 25 is all-out, unabashed action for every racing fan.”Players will experience the third instalment of fan-favourite story mode, Braking Point. Set across two seasons, the returning cast encounter a dramatic event that threatens to throw a title-contending season into chaos. For the first time, players encounter more variety through different driver perspectives, giving the mode a new dimension and alternate endings to the story. Additionally, Konnersport is now available to choose in My Team with a further option to become the 11th team on the grid in Driver Career.F1® 25 gets players closer to the real world than ever before with a series of innovations both on and off the track. Players who want to call the shots can jump into My Team 2.0 and take on the role of team owner. Alongside running the entire operations from the Team HQ, focusing on Engineering, Personnel, and Corporate, players manage the fate of both drivers and can switch between the two for race weekends.Five circuits - Bahrain, Miami, Melbourne, Suzuka, and Imola - join Silverstone as those that have all been digitally scanned during race weekends. Through millions of data points, LIDAR technology delivers pinpoint accuracy from asphalt surface details and kerb heights to the positioning of broadcast towers, barriers, trees, and foliage. These advancements, in conjunction with changes to handling, tested pre-launch by esports drivers and the F1® community, ensure players feel every bump and elevation change, just like the real F1® drivers.F1® 25 delivers greater customisation through the new Decal Editor. Driver numbers receive a visual overhaul with new fonts and colours. Players can bring their personalities to life with the freedom to move, rotate, and resize designs with variants to unlock throughout the game and use across My Team and F1® World. Players can also use the newly introduced sponsor liveries built around the visual identity of the fictional brands in the game, alongside new driver numbers which receive a visual overhaul with new customisable fonts and colours, to create the most authentic-looking vehicle designs the franchise has ever delivered.EA Play** members get a 5-hour Trial, score a monthly 5000 XP boost, and can save 10% on EA digital purchases, including PitCoin, full game, and DLC. More details on EA Play. F1® 25 Iconic Edition owners receive a number of perks linked to F1® THE MOVIE producer Lewis Hamilton, F3™ Driver Icons Pack, 18,000 Pitcoin and much more. F1® THE MOVIE chapter scenarios are available to F1® 25 Standard Edition players through the purchase of the DLC pack, available now for purchase and playable in-game beginning June 30.To keep up-to-date with the latest F1® game news and information, visit the Formula 1® game websitesocial channels.PRESS ASSETS ARE AVAILABLE AT EAPressPortal.com*Chapter Scenarios playable beginning June 30, 2025. Requires F1® 25, EA account, internet connection & all game updates.**Conditions, limitations and exclusions apply. See tos.ea.com/legalapp/eaplay/US/en/PC/ for details.About Electronic ArtsElectronic Artsis a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.In fiscal year 2025, EA posted GAAP net revenue of approximately billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1®. More information about EA is available at www.ea.com/news.EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission.F1® 25 Game - an official product of the FIA FORMULA ONE WORLD CHAMPIONSHIP. © 2025 Electronic Arts Inc. EA, EA SPORTS, the EA SPORTS logo, and Codemasters are trademarks of Electronic Arts Inc. The F1 FORMULA 1 logo, F1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. The F2 FIA FORMULA 2 CHAMPIONSHIP logo, FIA FORMULA 2 CHAMPIONSHIP, FIA FORMULA 2, FORMULA 2, F2 and related marks are trademarks of the Federation Internationale de L’Automobile and used exclusively under license. All rights reserved.About F1® THE MOVIEApple Original Films and Warner Bros. Pictures Present A Monolith Pictures / Jerry Bruckheimer / Plan B Entertainment / Dawn Apollo Films Production, A Joseph Kosinski Film, F1® THE MOVIE, distributed worldwide by Warner Bros. Pictures, in theatres and IMAX® nationwide on June 27, 2025 and internationally beginning 25 June 2025.Category: EA Sports Natalia Lombardi Global Public Relations ManagerSource: Electronic Arts Inc. Multimedia Files: #this #story #yours #take #lead

NEWS.EA.COM

This Story Is Yours - Take the Lead in F1® 25, Available Worldwide Today

May 30, 2025 Race Your Way with the Return of Braking Point, Revamped My Team, and F1® THE MOVIE Scenarios Featuring Fictional Team APXGP Watch F1® 25 Iconic Edition Cover Star Lewis Hamilton and Football Superstar, Kylian Mbappé, Test Their Speed as the Iconic Rivals Go Head-to-Head HERE REDWOOD CITY, Calif.--(BUSINESS WIRE)-- Today, Electronic Arts Inc. (NASDAQ: EA) invites players to race their way with F1® 25, an official game of the 2025 FIA Formula One World Championship™, available today on PlayStation®5, Xbox Series X|S, and PC. Through a variety of gameplay features, players can take the lead as team owner in My Team 2.0, and live the emotional highs and lows of competing at the front of the grid in the return of fan-favourite story mode, Braking Point. Players can also take to the track as fictional team APXGP from Apple Original Films’ F1® THE MOVIE with a preview chapter, with additional chapter scenarios (sold separately) available post-launch beginning June 30th.* As part of the launch day celebrations, F1® 25 Iconic Edition cover star Lewis Hamilton challenged three-time EA SPORTS cover star Kylian Mbappé to a thrilling sprint race ahead of the FORMULA 1 ARAMCO GRAN PREMIO DE ESPAÑA 2025. Watch the action unfold HERE.Standard Edition cover art of EA Sports F1 25 featuring F1 drivers Oscar Piastri, Carlos Sainz, and Oliver Bearman“F1 25 delivers more ways for players to tell their F1 story, from battling for the World Championship to securing a front row seat and interacting with the racing movie of the summer,” said Lee Mather, Senior Creative Director at Codemasters. “With story-driven features, Braking Point and F1® THE MOVIE, taking the lead in My Team and Driver Career, or jumping into F1 World with a multitude of bite-sized challenges, customisation enhancements, multiplayer and cooperative gameplay, F1 25 is all-out, unabashed action for every racing fan.”Players will experience the third instalment of fan-favourite story mode, Braking Point. Set across two seasons, the returning cast encounter a dramatic event that threatens to throw a title-contending season into chaos. For the first time, players encounter more variety through different driver perspectives, giving the mode a new dimension and alternate endings to the story. Additionally, Konnersport is now available to choose in My Team with a further option to become the 11th team on the grid in Driver Career.F1® 25 gets players closer to the real world than ever before with a series of innovations both on and off the track. Players who want to call the shots can jump into My Team 2.0 and take on the role of team owner. Alongside running the entire operations from the Team HQ, focusing on Engineering, Personnel, and Corporate, players manage the fate of both drivers and can switch between the two for race weekends.Five circuits - Bahrain, Miami, Melbourne, Suzuka, and Imola - join Silverstone as those that have all been digitally scanned during race weekends. Through millions of data points, LIDAR technology delivers pinpoint accuracy from asphalt surface details and kerb heights to the positioning of broadcast towers, barriers, trees, and foliage. These advancements, in conjunction with changes to handling, tested pre-launch by esports drivers and the F1® community, ensure players feel every bump and elevation change, just like the real F1® drivers.F1® 25 delivers greater customisation through the new Decal Editor. Driver numbers receive a visual overhaul with new fonts and colours. Players can bring their personalities to life with the freedom to move, rotate, and resize designs with variants to unlock throughout the game and use across My Team and F1® World. Players can also use the newly introduced sponsor liveries built around the visual identity of the fictional brands in the game, alongside new driver numbers which receive a visual overhaul with new customisable fonts and colours, to create the most authentic-looking vehicle designs the franchise has ever delivered.EA Play** members get a 5-hour Trial, score a monthly 5000 XP boost, and can save 10% on EA digital purchases, including PitCoin, full game, and DLC. More details on EA Play. F1® 25 Iconic Edition owners receive a number of perks linked to F1® THE MOVIE producer Lewis Hamilton, F3™ Driver Icons Pack, 18,000 Pitcoin and much more. F1® THE MOVIE chapter scenarios are available to F1® 25 Standard Edition players through the purchase of the DLC pack, available now for purchase and playable in-game beginning June 30.To keep up-to-date with the latest F1® game news and information, visit the Formula 1® game websitesocial channels.PRESS ASSETS ARE AVAILABLE AT EAPressPortal.com*Chapter Scenarios playable beginning June 30, 2025. Requires F1® 25 (sold separately), EA account, internet connection & all game updates.**Conditions, limitations and exclusions apply. See tos.ea.com/legalapp/eaplay/US/en/PC/ for details.About Electronic ArtsElectronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.In fiscal year 2025, EA posted GAAP net revenue of approximately $7.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1®. More information about EA is available at www.ea.com/news.EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission.F1® 25 Game - an official product of the FIA FORMULA ONE WORLD CHAMPIONSHIP. © 2025 Electronic Arts Inc. EA, EA SPORTS, the EA SPORTS logo, and Codemasters are trademarks of Electronic Arts Inc. The F1 FORMULA 1 logo, F1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. The F2 FIA FORMULA 2 CHAMPIONSHIP logo, FIA FORMULA 2 CHAMPIONSHIP, FIA FORMULA 2, FORMULA 2, F2 and related marks are trademarks of the Federation Internationale de L’Automobile and used exclusively under license. All rights reserved.About F1® THE MOVIEApple Original Films and Warner Bros. Pictures Present A Monolith Pictures / Jerry Bruckheimer / Plan B Entertainment / Dawn Apollo Films Production, A Joseph Kosinski Film, F1® THE MOVIE, distributed worldwide by Warner Bros. Pictures, in theatres and IMAX® nationwide on June 27, 2025 and internationally beginning 25 June 2025.Category: EA Sports Natalia Lombardi Global Public Relations Manager [email protected] Source: Electronic Arts Inc. Multimedia Files:

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