Reading Time: 9 minutes In the ever-evolving landscape of customer engagement, staying ahead of the curve is not just advantageous, it’s essential. That’s why, for Chapter 7 of “The Customer Engagement Book: Adapt or Die,” we sat down with Mirela Cialai, a seasoned expert in CRM and Martech strategies at brands like Equinox. Mirela brings a wealth of knowledge in aligning technology roadmaps with business goals, shifting organizational focuses from acquisition to retention, and leveraging hyper-personalization to drive success. In this interview, Mirela dives deep into building robust customer engagement technology roadmaps. She unveils the “PAPER” framework—Plan, Audit, Prioritize, Execute, Refine—a simple yet effective strategy for marketers. You’ll gain insights into identifying gaps in your Martech stack, ensuring data accuracy, and prioritizing initiatives that deliver the greatest impact and ROI. Whether you’re navigating data silos, striving for cross-functional alignment, or aiming for seamless tech integration, Mirela’s expertise provides practical solutions and actionable takeaways.   Mirela Cialai Q&A Interview 1. How do you define the vision for a customer engagement platform roadmap in alignment with the broader business goals? Can you share any examples of successful visions from your experience? Defining the vision for the roadmap in alignment with the broader business goals involves creating a strategic framework that connects the team’s objectives with the organization’s overarching mission or primary objectives. This could be revenue growth, customer retention, market expansion, or operational efficiency. We then break down these goals into actionable areas where the team can contribute, such as improving engagement, increasing lifetime value, or driving acquisition. We articulate how the team will support business goals by defining the KPIs that link CRM outcomes — the team’s outcomes — to business goals. In a previous role, the CRM team I was leading faced significant challenges due to the lack of attribution capabilities and a reliance on surface-level metrics such as open rates and click-through rates to measure performance. This approach made it difficult to quantify the impact of our efforts on broader business objectives such as revenue growth. Recognizing this gap, I worked on defining a vision for the CRM team to address these shortcomings. Our vision was to drive measurable growth through enhanced data accuracy and improved attribution capabilities, which allowed us to deliver targeted, data-driven, and personalized customer experiences. To bring this vision to life, I developed a roadmap that focused on first improving data accuracy, building our attribution capabilities, and delivering personalization at scale. By aligning the vision with these strategic priorities, we were able to demonstrate the tangible impact of our efforts on the key business goals. 2. What steps did you take to ensure data accuracy? The data team was very diligent in ensuring that our data warehouse had accurate data. So taking that as the source of truth, we started cleaning the data in all the other platforms that were integrated with our data warehouse — our CRM platform, our attribution analytics platform, etc. That’s where we started, looking at all the different integrations and ensuring that the data flows were correct and that we had all the right flows in place. And also validating and cleaning our email database — that helped, having more accurate data. 3. How do you recommend shifting organizational focus from acquisition to retention within a customer engagement strategy? Shifting an organization’s focus from acquisition to retention requires a cultural and strategic shift, emphasizing the immense value that existing customers bring to long-term growth and profitability. I would start by quantifying the value of retention, showcasing how retaining customers is significantly more cost-effective than acquiring new ones. Research consistently shows that increasing retention rates by just 5% can boost profits by at least 25 to 95%. This data helps make a compelling case to stakeholders about the importance of prioritizing retention. Next, I would link retention to core business goals by demonstrating how enhancing customer lifetime value and loyalty can directly drive revenue growth. This involves shifting the organization’s focus to retention-specific metrics such as churn rate, repeat purchase rate, and customer LTV. These metrics provide actionable insights into customer behaviors and highlight the financial impact of retention initiatives, ensuring alignment with the broader company objectives. By framing retention as a driver of sustainable growth, the organization can see it not as a competing priority, but as a complementary strategy to acquisition, ultimately leading to a more balanced and effective customer engagement strategy. 4. What are the key steps in analyzing a brand’s current Martech stack capabilities to identify gaps and opportunities for improvement? Developing a clear understanding of the Martech stack’s current state and ensuring it aligns with a brand’s strategic needs and future goals requires a structured and strategic approach. The process begins with defining what success looks like in terms of technology capabilities such as scalability, integration, automation, and data accessibility, and linking these capabilities directly to the brand’s broader business objectives. I start by doing an inventory of all tools currently in use, including their purpose, owner, and key functionalities, assessing if these tools are being used to their full potential or if there are features that remain unused, and reviewing how well tools integrate with one another and with our core systems, the data warehouse. Also, comparing the capabilities of each tool and results against industry standards and competitor practices and looking for missing functionalities such as personalization, omnichannel orchestration, or advanced analytics, and identifying overlapping tools that could be consolidated to save costs and streamline workflows. Finally, review the costs of the current tools against their impact on business outcomes and identify technologies that could reduce costs, increase efficiency, or deliver higher ROI through enhanced capabilities. Establish a regular review cycle for the Martech stack to ensure it evolves alongside the business and the technological landscape. 5. How do you evaluate whether a company’s tech stack can support innovative customer-focused campaigns, and what red flags should marketers look out for? I recommend taking a structured approach and first ensure there is seamless integration across all tools to support a unified customer view and data sharing across the different channels. Determine if the stack can handle increasing data volumes, larger audiences, and additional channels as the campaigns grow, and check if it supports dynamic content, behavior-based triggers, and advanced segmentation and can process and act on data in real time through emerging technologies like AI/ML predictive analytics to enable marketers to launch responsive and timely campaigns. Most importantly, we need to ensure that the stack offers robust reporting tools that provide actionable insights, allowing teams to track performance and optimize campaigns. Some of the red flags are: data silos where customer data is fragmented across platforms and not easily accessible or integrated, inability to process or respond to customer behavior in real time, a reliance on manual intervention for tasks like segmentation, data extraction, campaign deployment, and poor scalability. If the stack struggles with growing data volumes or expanding to new channels, it won’t support the company’s evolving needs. 6. What role do hyper-personalization and timely communication play in a successful customer engagement strategy? How do you ensure they’re built into the technology roadmap? Hyper-personalization and timely communication are essential components of a successful customer engagement strategy because they create meaningful, relevant, and impactful experiences that deepen the relationship with customers, enhance loyalty, and drive business outcomes. Hyper-personalization leverages data to deliver tailored content that resonates with each individual based on their preferences, behavior, or past interactions, and timely communication ensures these personalized interactions occur at the most relevant moments, which ultimately increases their impact. Customers are more likely to engage with messages that feel relevant and align with their needs, and real-time triggers such as cart abandonment or post-purchase upsells capitalize on moments when customers are most likely to convert. By embedding these capabilities into the roadmap through data integration, AI-driven insights, automation, and continuous optimization, we can deliver impactful, relevant, and timely experiences that foster deeper customer relationships and drive long-term success. 7. What’s your approach to breaking down the customer engagement technology roadmap into manageable phases? How do you prioritize the initiatives? To create a manageable roadmap, we need to divide it into distinct phases, starting with building the foundation by addressing data cleanup, system integrations, and establishing metrics, which lays the groundwork for success. Next, we can focus on early wins and quick impact by launching behavior-based campaigns, automating workflows, and improving personalization to drive immediate value. Then we can move to optimization and expansion, incorporating predictive analytics, cross-channel orchestration, and refined attribution models to enhance our capabilities. Finally, prioritize innovation and scalability, leveraging AI/ML for hyper-personalization, scaling campaigns to new markets, and ensuring the system is equipped for future growth. By starting with foundational projects, delivering quick wins, and building towards scalable innovation, we can drive measurable outcomes while maintaining our agility to adapt to evolving needs. In terms of prioritizing initiatives effectively, I would focus on projects that deliver the greatest impact on business goals, on customer experience and ROI, while we consider feasibility, urgency, and resource availability. In the past, I’ve used frameworks like Impact Effort Matrix to identify the high-impact, low-effort initiatives and ensure that the most critical projects are addressed first. 8. How do you ensure cross-functional alignment around this roadmap? What processes have worked best for you? Ensuring cross-functional alignment requires clear communication, collaborative planning, and shared accountability. We need to establish a shared understanding of the roadmap’s purpose and how it ties to the company’s overall goals by clearly articulating the “why” behind the roadmap and how each team can contribute to its success. To foster buy-in and ensure the roadmap reflects diverse perspectives and needs, we need to involve all stakeholders early on during the roadmap development and clearly outline each team’s role in executing the roadmap to ensure accountability across the different teams. To keep teams informed and aligned, we use meetings such as roadmap kickoff sessions and regular check-ins to share updates, address challenges collaboratively, and celebrate milestones together. 9. If you were to outline a simple framework for marketers to follow when building a customer engagement technology roadmap, what would it look like? A simple framework for marketers to follow when building the roadmap can be summarized in five clear steps: Plan, Audit, Prioritize, Execute, and Refine. In one word: PAPER. Here’s how it breaks down. Plan: We lay the groundwork for the roadmap by defining the CRM strategy and aligning it with the business goals. Audit: We evaluate the current state of our CRM capabilities. We conduct a comprehensive assessment of our tools, our data, the processes, and team workflows to identify any potential gaps. Prioritize: initiatives based on impact, feasibility, and ROI potential. Execute: by implementing the roadmap in manageable phases. Refine: by continuously improving CRM performance and refining the roadmap. So the PAPER framework — Plan, Audit, Prioritize, Execute, and Refine — provides a structured, iterative approach allowing marketers to create a scalable and impactful customer engagement strategy. 10. What are the most common challenges marketers face in creating or executing a customer engagement strategy, and how can they address these effectively? The most critical is when the customer data is siloed across different tools and platforms, making it very difficult to get a unified view of the customer. This limits the ability to deliver personalized and consistent experiences. The solution is to invest in tools that can centralize data from all touchpoints and ensure seamless integration between different platforms to create a single source of truth. Another challenge is the lack of clear metrics and ROI measurement and the inability to connect engagement efforts to tangible business outcomes, making it very hard to justify investment or optimize strategies. The solution for that is to define clear KPIs at the outset and use attribution models to link customer interactions to revenue and other key outcomes. Overcoming internal silos is another challenge where there is misalignment between teams, which can lead to inconsistent messaging and delayed execution. A solution to this is to foster cross-functional collaboration through shared goals, regular communication, and joint planning sessions. Besides these, other challenges marketers can face are delivering personalization at scale, keeping up with changing customer expectations, resource and budget constraints, resistance to change, and others. While creating and executing a customer engagement strategy can be challenging, these obstacles can be addressed through strategic planning, leveraging the right tools, fostering collaboration, and staying adaptable to customer needs and industry trends. By tackling these challenges proactively, marketers can deliver impactful customer-centric strategies that drive long-term success. 11. What are the top takeaways or lessons that you’ve learned from building customer engagement technology roadmaps that others should keep in mind? I would say one of the most important takeaways is to ensure that the roadmap directly supports the company’s broader objectives. Whether the focus is on retention, customer lifetime value, or revenue growth, the roadmap must bridge the gap between high-level business goals and actionable initiatives. Another important lesson: The roadmap is only as effective as the data and systems it’s built upon. I’ve learned the importance of prioritizing foundational elements like data cleanup, integrations, and governance before tackling advanced initiatives like personalization or predictive analytics. Skipping this step can lead to inefficiencies or missed opportunities later on. A Customer Engagement Roadmap is a strategic tool that evolves alongside the business and its customers. So by aligning with business goals, building a solid foundation, focusing on impact, fostering collaboration, and remaining adaptable, you can create a roadmap that delivers measurable results and meaningful customer experiences.     This interview Q&A was hosted with Mirela Cialai, Director of CRM & MarTech at Equinox, for Chapter 7 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Mirela Cialai Q&A: Customer Engagement Book Interview appeared first on MoEngage. #mirela #cialai #qampampa #customer #engagement

Garry Elmendorf isn’t just a special effects supervisor, he’s a master of controlled chaos. With over 50 years in the business, from Logan’s Run in the ’70s to the high-octane worlds of Yellowstone, 1883, 1923, and Landman. Elmendorf has shaped the visual DNA of Taylor Sheridan’s TV empire with a mix of old-school craft and jaw-dropping spectacle. In the latest fxpodcast, Garry joins us to break down the physical effects work behind some of the most explosive moments in Landman. As regular listeners know, we occasionally conduct interviews with individuals working in SFX, rather than with VFX. Garry’s work is not the kind of work that’s built in post and his approach is grounded in real-world physics, practical fabrication, and deeply collaborative on-set discipline. Take the aircraft crash in Landman’s premiere: there was no CGI here, other than comp cleanup. It was shot with just a Frankenstein plane built from scrap, rigged with trip triggers and detonated in real time. Or the massive oil rig explosion, which involved custom pump jacks, 2,000 gallons of burning diesel and gasoline, propane cannons, and tightly timed pyro rigs. The scale is cinematic. Safety, Garry insists, is always his first concern, but what keeps him up at night is timing. One mistimed trigger, one failed ignition, and the shot is ruined. In our conversation, Garry shares incredible behind-the-scenes insights into how these sequences are devised, tested, and executed, whether it’s launching a van skyward via an air cannon or walking Billy Bob Thornton within 40 feet of a roaring fireball. There’s a tactile intensity to his work, and a trust among his crew that only comes from decades of working under pressure. From assembling a crashable aircraft out of mismatched parts to rigging oil rig explosions with precise control over flame size, duration, and safety, his work is rooted in mechanical problem-solving and coordination across departments. In Landman, whether coordinating multiple fuel types to achieve specific smoke density or calculating safe clearances for actors and crew around high-temperature pyrotechnics, Elmendorf’s contribution reflects a commitment to realism and repeatability on set. The result is a series where the physicality of explosions, crashes, and fire-driven action carries weight, both in terms of production logistics and visual impact. Listen to the full interview on the fxpodcast. #fxpodcast #landmans #special #effects #explosions

Level up GeForce NOW experiences this summer with 40% off Performance Day Passes. Enjoy 24 hours of premium cloud gaming with RTX ON, delivering low latency and shorter wait times. The hot deal comes just in time for the cloud’s highly anticipated launch of Dune: Awakening — a multiplayer survival game on a massive scale set on the unforgiving sands of Arrakis. It’s perfect to pair with the nine games available this week, including the Frosthaven demo announced at Steam Next Fest. Try Before You Buy One day, all in. Level up to the cloud, no commitment required. For a limited time, grab a Performance Day Pass at a price that’s less than an ice cream sundae and experience premium GeForce NOW gaming for 24 hours. With RTX ON, enjoy shorter wait times and lower latency for supported games, all powered by the cloud. Dive into popular games with upgraded visuals and smoother gameplay over free users, whether exploring vast open worlds or battling in fast-paced arenas. Take the experience even further by applying the value of the Day Pass toward a six-month Performance membership during the limited-time summer sale. It’s the perfect way to try out premium cloud gaming before jumping into a longer-term membership. Survive and Thrive Join the fight for Arrakis. Dune: Awakening, a multiplayer survival game on a massive scale from Funcom, is set on an ever-changing desert planet called Arrakis. Whether braving colossal sandworms, battling for spice or forging alliances, gamers can experience the spectacle of Arrakis with all the benefits of GeForce NOW. Manage hydration, temperature and exposure while contending with deadly sandworms, sandstorms and rival factions. Blend skills-based third-person action combat — featuring ranged and melee weapons, gadgets and abilities — with deep crafting, base building and resource management. Explore and engage in large-scale player vs. player and player vs. environment battles while vying for control over territory and the precious spice. The spice is flowing — and so is the power of the cloud. Stream it on GeForce NOW without waiting for lengthy downloads or worrying about hardware requirements. Dune: Awakening is available for members to stream from anywhere with the power of NVIDIA RTX for ultra-smooth gameplay and stunning visuals, even on low-powered devices. Chill Out Time to bundle up. Experience the highly anticipated Frosthaven demo in the cloud during Steam Next Fest with GeForce NOW. For a limited time, dive into a preview of the game directly from the cloud — no high-end PC required. Frosthaven — a dark fantasy tactical role-playing game from Snapshot Games and X-COM creator Julian Gollop — brings to life the board game of the same name. It features deep, turn-based combat, unique character classes, and single-player and online co-op modes. Play the Frosthaven demo on virtually any device with GeForce NOW and experience the magic of gathering around a board game — now in the cloud. Enter the frozen north of Frosthaven, strategize with friends and dive into epic battles without the hassle of setup or cleanup. With GeForce NOW, game night is just a click away, wherever members are playing from. Seize New Games A new era of “Rainbow Six Siege” has begun. Rainbow Six Siege X, the biggest evolution in the game’s history, is now available with free access for new players. It introduces a new 6v6 “Dual Front” game mode, where teams attack and defend simultaneously with respawns and new strategic objectives. R6 Siege X also brings new and improved gameplay features — such as modernized maps with enhanced visuals and lighting, new destructible environmental elements, advanced rappel, smoother movement, an audio overhaul and a communication wheel for precise strategic plays, as well as weapon inspections to showcase gamers’ favorite cosmetics. Look for the following games available to stream in the cloud this week: Frosthaven DemoDune: AwakeningMindsEyeKingdom Two CrownsThe AltersLost in Random: The Eternal DieFirefighting Simulator – The SquadJDM: Japanese Drift MasterHellslaveWhat are you planning to play this weekend? Let us know on X or in the comments below. #turn #rtx #with #off #performance

Email authentication protocols like SPF, DKIM, and DMARC play a critical role in protecting domains from spoofing and phishing. However, when SEGs are introduced into the email path, the interaction with these protocols becomes more complex. Security gatewaysare a core part of many organizations’ email infrastructure. They act as intermediaries between the public internet and internal mail systems, inspecting, filtering, and routing messages. This blog examines how security gateways handle SPF, DKIM, and DMARC, with real-world examples from popular gateways such as Proofpoint, Mimecast, and Avanan. We’ll also cover best practices for maintaining authentication integrity and avoiding misconfigurations that can compromise email authentication or lead to false DMARC failures. Security gateways often sit at the boundary between your organization and the internet, managing both inbound and outbound email traffic. Their role affects how email authentication protocols behave. An inbound SEG examines emails coming into your organization. It checks SPF, DKIM, and DMARC to determine if the message is authentic and safe before passing it to your internal mail servers. An outbound SEG handles emails sent from your domain. It may modify headers, rewrite envelope addresses, or even apply DKIM signing. All of these can impact SPF,  DKIM, or DMARC validation on the recipient’s side. Understanding how SEGs influence these flows is crucial to maintaining proper authentication and avoiding unexpected DMARC failures. Inbound Handling of SPF, DKIM, and DMARC by Common Security Gateways When an email comes into your organization, your security gateway is the first to inspect it. It checks whether the message is real, trustworthy, and properly authenticated. Let’s look at how different SEGs handle these checks. AvananSPF: Avanan verifies whether the sending server is authorized to send emails for the domain by checking the SPF record. DKIM: It verifies if the message was signed by the sending domain and if that signature is valid. DMARC: It uses the results of the SPF and DKIM check to evaluate DMARC. However, final enforcement usually depends on how DMARC is handled by Microsoft 365 or Gmail, as Avanan integrates directly with them. Avanan offers two methods of integration:1. API integration: Avanan connects via APIs, no change in MX, usually Monitor or Detect modes.2. Inline integration: Avanan is placed inline in the mail flow, actively blocking or remediating threats. Proofpoint Email Protection SPF: Proofpoint checks SPF to confirm the sender’s IP is authorized to send on behalf of the domain. You can set custom rules. DKIM: It verifies DKIM signatures and shows clear pass/fail results in logs. DMARC: It fully evaluates DMARC by combining SPF and DKIM results with alignment checks. Administrators can configure how to handle messages that fail DMARC, such as rejecting, quarantining, or delivering them. Additionally, Proofpoint allows whitelisting specific senders you trust, even if their emails fail authentication checks. Integration Methods Inline Mode: In this traditional deployment, Proofpoint is positioned directly in the email flow by modifying MX records. Emails are routed through Proofpoint’s infrastructure, allowing it to inspect and filter messages before they reach the recipient’s inbox. This mode provides pre-delivery protection and is commonly used in on-premises or hybrid environments. API-BasedMode: Proofpoint offers API-based integration, particularly with cloud email platforms like Microsoft 365 and Google Workspace. In this mode, Proofpoint connects to the email platform via APIs, enabling it to monitor and remediate threats post-delivery without altering the email flow. This approach allows for rapid deployment and seamless integration with existing cloud email services. Mimecast SPF: Mimecast performs SPF checks to verify whether the sending server is authorized by the domain’s SPF record. Administrators can configure actions for SPF failures, including block, quarantine, permit, or tag with a warning. This gives flexibility in balancing security with business needs. DKIM: It validates DKIM signatures by checking that the message was correctly signed by the sending domain and that the content hasn’t been tampered with. If the signature fails, Mimecast can take actions based on your configured policies. DMARC: It fully evaluates DMARC by combining the results of SPF and DKIM with domain alignment checks. You can choose to honor the sending domain’s DMARC policyor apply custom rules, for example, quarantining or tagging messages that fail DMARC regardless of the published policy. This allows more granular control for businesses that want to override external domain policies based on specific contexts. Integration Methods Inline Deployment: Mimecast is typically deployed as a cloud-based secure email gateway. Organizations update their domain’s MX records to point to Mimecast, so all inboundemails pass through it first. This allows Mimecast to inspect, filter, and process emails before delivery, providing robust protection. API Integrations: Mimecast also offers API-based services through its Mimecast API platform, primarily for management, archival, continuity, and threat intelligence purposes. However, API-only email protection is not Mimecast’s core model. Instead, the APIs are used to enhance the inline deployment, not replace it. Barracuda Email Security Gateway SPF: Barracuda checks the sender’s IP against the domain’s published SPF record. If the check fails, you can configure the system to block, quarantine, tag, or allow the message, depending on your policy preferences. DKIM: It validates whether the incoming message includes a valid DKIM signature. The outcome is logged and used to inform further policy decisions or DMARC evaluations. DMARC: It combines SPF and DKIM results, checks for domain alignment, and applies the DMARC policy defined by the sender. Administrators can also choose to override the DMARC policy, allowing messages to pass or be treated differently based on organizational needs. Integration Methods Inline mode: Barracuda Email Security Gateway is commonly deployed inline by updating your domain’s MX records to point to Barracuda’s cloud or on-premises gateway. This ensures that all inbound emails pass through Barracuda first for filtering and SPF, DKIM, and DMARC validation before being delivered to your mail servers. Deployment Behind the Corporate Firewall: Alternatively, Barracuda can be deployed in transparent or bridge mode without modifying MX records. In this setup, the gateway is placed inline at the network level, such as behind a firewall, and intercepts mail traffic transparently. This method is typically used in complex on-premises environments where changing DNS records is not feasible. Cisco Secure EmailCisco Secure Email acts as an inline gateway for inbound email, usually requiring your domain’s MX records to point to the Cisco Email Security Appliance or cloud service. SPF: Cisco Secure Email verifies whether the sending server is authorized in the sender domain’s SPF record. Administrators can set detailed policies on how to handle SPF failures. DKIM: It validates the DKIM signature on incoming emails and logs whether the signature is valid or has failed. DMARC: It evaluates DMARC by combining SPF and DKIM results along with domain alignment checks. Admins can configure specific actions, such as quarantine, reject, or tag, based on different failure scenarios or trusted sender exceptions. Integration methods On-premises Email Security Appliance: You deploy Cisco’s hardware or virtual appliance inline, updating MX records to route mail through it for filtering. Cisco Cloud Email Security: Cisco offers a cloud-based email security service where MX records are pointed to Cisco’s cloud infrastructure, which filters and processes inbound mail. Cisco Secure Email also offers advanced, rule-based filtering capabilities and integrates with Cisco’s broader threat protection ecosystem, enabling comprehensive inbound email security. Outbound Handling of SPF, DKIM, and DMARC by Common Security Gateways When your organization sends emails, security gateways can play an active role in processing and authenticating those messages. Depending on the configuration, a gateway might rewrite headers, re-sign messages, or route them through different IPs – all actions that can help or hurt the authentication process. Let’s look at how major SEGs handle outbound email flow. Avanan – Outbound Handling and Integration Methods Outbound Logic Avanan analyzes outbound emails primarily to detect data loss, malware, and policy violations. In API-based integration, emails are sent directly by the original mail server, so SPF and DKIM signatures remain intact. Avanan does not alter the message or reroute traffic, which helps maintain full DMARC alignment and domain reputation. Integration Methods 1. API Integration: Connects to Microsoft 365 or Google Workspace via API. No MX changes are needed. Emails are scanned after they are sent, with no modification to SPF, DKIM, or the delivery path.  How it works: Microsoft Graph API or Google Workspace APIs are used to monitor and intervene in outbound emails. Protection level: Despite no MX changes, it can offer inline-like protection, meaning it can block, quarantine, or encrypt emails before they are delivered externally. SPF/DKIM/DMARC impact: Preserves original headers and signatures since mail is sent directly from Microsoft/Google servers. 2. Inline Integration: Requires changing MX records to route email through Avanan. In this mode, Avanan can intercept and inspect outbound emails before delivery. Depending on the configuration, this may affect SPF or DKIM if not properly handled. How it works: Requires adding Avanan’s Protection level: Traditional inline security with full visibility and control, including encryption, DLP, policy enforcement, and advanced threat protection. SPF/DKIM/DMARC impact: SPF configuration is needed by adding Avanan’s include mechanism to the sending domain’s SPF record. The DKIM record of the original sending source is preserved. For configurations, you can refer to the steps in this blog. Proofpoint – Outbound Handling and Integration Methods Outbound Logic Proofpoint analyzes outbound emails to detect and prevent data loss, to identify advanced threatsoriginating from compromised internal accounts, and to ensure compliance. Their API integration provides crucial visibility and powerful remediation capabilities, while their traditional gatewaydeployment delivers true inline, pre-delivery blocking for outbound traffic. Integration methods 1. API Integration: No MX record changes are required for this deployment method. Integration is done with Microsoft 365 or Google Workspace. How it works: Through its API integration, Proofpoint gains deep visibility into outbound emails and provides layered security and response features, including: Detect and alert: Identifies sensitive content, malicious attachments, or suspicious links in outbound emails. Post-delivery remediation: A key capability of the API model is Threat Response Auto-Pull, which enables Proofpoint to automatically recall, quarantine, or delete emails after delivery. This is particularly useful for internally sent messages or those forwarded to other users. Enhanced visibility: Aggregates message metadata and logs into Proofpoint’s threat intelligence platform, giving security teams a centralized view of outbound risks and user behavior. Protection level: API-based integration provides strong post-delivery detection and response, as well as visibility into DLP incidents and suspicious behavior.  SPF/DKIM/DMARC impact: Proofpoint does not alter SPF, DKIM, or DMARC because emails are sent directly through Microsoft or Google servers. Since Proofpoint’s servers are not involved in the actual sending process, the original authentication headers remain intact. 2. Gateway Integration: This method requires updating MX records or routing outbound mail through Proofpoint via a smart host. How it works: Proofpoint acts as an inline gateway, inspecting emails before delivery. Inbound mail is filtered via MX changes; outbound mail is relayed through Proofpoint’s servers. Threat and DLP filtering: Scans outbound messages for sensitive content, malware, and policy violations. Real-time enforcement: Blocks, encrypts, or quarantines emails before they’re delivered. Policy controls: Applies rules based on content, recipient, or behavior. Protection level: Provides strong, real-time protection for outbound traffic with pre-delivery enforcement, DLP, and encryption. SPF/DKIM/DMARC impact: Proofpoint becomes the sending server: SPF: You need to configure ProofPoint’s SPF. DKIM: Can sign messages; requires DKIM setup. DMARC: DMARC passes if SPF and DKIM are set up properly. Please refer to this article to configure SPF and DKIM for ProofPoint. Mimecast – Outbound Handling and Integration Methods Outbound Logic Mimecast inspects outbound emails to prevent data loss, detect internal threats such as malware and impersonation, and ensure regulatory compliance. It primarily functions as a Secure Email Gateway, meaning it sits directly in the outbound email flow. While Mimecast offers APIs, its core outbound protection is built around this inline gateway model. Integration Methods 1. Gateway IntegrationThis is Mimecast’s primary method for outbound email protection. Organizations route their outbound traffic through Mimecast by configuring their email serverto use Mimecast as a smart host. This enables Mimecast to inspect and enforce policies on all outgoing emails in real time. How it works: Updating outbound routing in your email system, or Using Mimecast SMTP relay to direct messages through their infrastructure. Mimecast then scans, filters, and applies policies before the email reaches the final recipient. Protection level: Advanced DLP: Identifies and prevents sensitive data leaks. Impersonation and Threat Protection: Blocks malware, phishing, and abuse from compromised internal accounts. Email Encryption and Secure Messaging: Applies encryption policies or routes messages via secure portals. Regulatory Compliance: Enforces outbound compliance rules based on content, recipient, or metadata. SPF/DKIM/DMARC impact: SPF: Your SPF record must include Mimecast’s SPF mechanism based on your region to avoid SPF failures. DKIM: A new DKIM record should be configured to make sure your emails are DKIM signed when routing through Mimecast. DMARC: With correct SPF and DKIM setup, Mimecast ensures DMARC alignment, maintaining your domain’s sending reputation. Please refer to the steps in this detailed article to set up SPF and DKIM for Mimecast. 2. API IntegrationMimecast’s APIs complement the main gateway by providing automation, reporting, and management tools rather than handling live outbound mail flow. They allow you to manage policies, export logs, search archived emails, and sync users. APIs enhance visibility and operational tasks but do not provide real-time filtering or blocking of outbound messages. Since APIs don’t process live mail, they have no direct effect on SPF, DKIM, or DMARC; those depend on your gatewaysetup. Barracuda – Outbound Handling and Integration Methods Outbound Logic Barracuda analyzes outbound emails to prevent data loss, block malware, stop phishing/impersonation attempts from compromised internal accounts, and ensure compliance. Barracuda offers flexible deployment options, including both traditional gatewayand API-based integrations. While both contribute to outbound security, their roles are distinct. Integration Methods 1. Gateway Integration— Primary Inline Security How it works: All outbound emails pass through Barracuda’s security stack for real-time inspection, threat blocking, and policy enforcement before delivery. Protection level: Comprehensive DLP  Outbound spam and virus filtering  Enforcement of compliance and content policies This approach offers a high level of control and immediate threat mitigation on outbound mail flow. SPF/DKIM/DMARC impact: SPF: Update SPF records to include Barracuda’s sending IPs or SPF include mechanism. DKIM: Currently, no explicit setup is needed; DKIM of the main sending source is preserved. Refer to this article for more comprehensive guidance on Barracuda SEG configuration. 2. API IntegrationHow it works: The API accesses cloud email environments to analyze historical and real-time data, learning normal communication patterns to detect anomalies in outbound emails. It also supports post-delivery remediation, enabling the removal of malicious emails from internal mailboxes after sending. Protection level: Advanced AI-driven detection and near real-time blocking of outbound threats, plus strong post-delivery cleanup capabilities. SPF/DKIM/DMARC impact: Since mail is sent directly by the original mail server, SPF and DKIM signatures remain intact, preserving DMARC alignment and domain reputation. Cisco Secure Email– Outbound Handling and Integration Methods Outbound Logic Cisco Secure Email protects outbound email by preventing data loss, blocking spam and malware from internal accounts, stopping business email compromiseand impersonation attacks, and ensuring compliance. Cisco provides both traditional gateway appliances/cloud gateways and modern API-based solutions for layered outbound security. Integration Methods 1. Gateway Integration– Cisco Secure Email GatewayHow it works: Organizations update MX records to route mail through the Cisco Secure Email Gateway or configure their mail serverto smart host outbound email via the gateway. All outbound mail is inspected and policies enforced before delivery. Protection level: Granular DLPOutbound spam and malware filtering to protect IP reputation Email encryption for sensitive outbound messages Comprehensive content and attachment policy enforcement SPF: Check this article for comprehensive guidance on Cisco SPF settings. DKIM: Refer to this article for detailed guidance on Cisco DKIM settings. 2. API Integration – Cisco Secure Email Threat Defense How it works: Integrates directly via API with Microsoft 365, continuously monitoring email metadata, content, and user behavior across inbound, outbound, and internal messages. Leverages Cisco’s threat intelligence and AI to detect anomalous outbound activity linked to BEC, account takeover, and phishing. Post-Delivery Remediation: Automates the removal or quarantine of malicious or policy-violating emails from mailboxes even after sending. Protection level: Advanced, AI-driven detection of sophisticated outbound threats with real-time monitoring and automated remediation. Complements gateway filtering by adding cloud-native visibility and swift post-send action. SPF/DKIM/DMARC impact: Since emails are sent directly by the original mail server, SPF and DKIM signatures remain intact, preserving DMARC alignment and domain reputation. If you have any questions or need assistance, feel free to reach out to EasyDMARC technical support. #understanding #relationship #between #security #gateways

ZDNET's key takeaways The Eufy E28 robot vacuum, mop, and spot cleaner combination is available for The mop performs better than more expensive flagships, and the water tank system doubles as a portable spot cleaner with a self-cleaning hose.Unplugging the spot cleaner also unplugs the charging station, and the spot cleaner requires you to brush it to scrub. more buying choices The Eufy E28 Omni robot vacuum and mop just hit its lowest price ever at a total of off with an on-page Amazon coupon.Robot vacuum manufacturers are constantly trying to outdo one another. One company develops a detachable cordless vacuum for the robot's dock, and the next makes the robot's dustbin a detachable cordless vacuum. Now, Eufy is upping the ante with the first robot vacuum to also have a detachable spot cleaner for carpet and upholstery. Also: Finally, I found a robot and handheld vacuum combo that's ideal for apartment dwellersThe Eufy Omni E28 is a robot vacuum and mop with a portable spot cleaner for carpets and upholstery. You can run your robot vacuum as you would any other, but you can also pick up the top with a built-in retractable handle and do some deep cleaning on carpets, rugs, or upholstery. I've been testing this robot vacuum over the past couple of weeks, and I'm happy to report on its performance.  details View Essentially, the deep cleaner you carry is the Omni station's clean and dirty water tank, so it's where the robot autonomously sources clean water for its mop when it's at the dock. The deep cleaner has a handle for spot-cleaning with a hose, so you can set it down near where you want to clean and plug it in without holding it as you clean. Aside from detachable cordless vacuums, a mop roller system is another big thing for robot vacuums; many makers, including SwitchBot, Yeedi, and Ecovacs, are moving away from detachable rotating mop pads and using mop rollers instead. Eufy's also done this before with the flagship S1 Pro.  Maria Diaz/ZDNETThe Omni E28 also has a mop roller, which looks similar to the S1 Pro but not identical. The Eufy Omni S1 Pro is unequivocally the best mopping robot vacuum I've ever tested, so I was excited to test the new Omni E28, which features a very similar system. Thankfully, the Omni E28 didn't disappoint. The large mop roller covers the length of the vacuum's width and leaves no streaks behind during mopping. Streaky floors are one of my biggest pet peeves when testing robot vacuum and mop combinations, and they're a more common occurrence than I'd like. Also: My favorite indoor security camera has no subscription fees and is on sale right nowEufy is also launching an E25 robot vacuum, which features the same HydroJet self-cleaning mop system as the E28. The robot's mop roller is continuously scraped clean as it spins, and it keeps clean and dirty water in separate tanks within its body, so it only mops with clean water. The mop also exerts more downward pressure to ensure deep cleaning than the S1 Pro, with 1.5kginstead of 1kg.  Maria Diaz/ZDNETHowever, continuously spraying the roller with clean water inside the robot keeps it moist. Scraping off the dirt and wringing out the dirty water as the roller spins ensures your floors are clean instead of streaky or filmy. The Eufy Omni E28, like the S1 Pro, is the closest thing to a manual mopping result you can get from a robot vacuum and mop. Also: I love a vacuum and mop to clean dry and wet messes, especially when it's on saleThe E28 and E25 robot vacuums have 20,000Pa of suction power and anti-tangle technology, including a DuoSpiral double roller brush to remove pet hair and avoid entanglements. The robots are self-emptying robot vacuums with a self-washing mop roller. The only difference is the portable spot cleaner, which only the E28 has. The Eufy Omni E28 robot vacuum and mop has dual brush rollers and a roller mop. Maria Diaz/ZDNETThe spot cleaner proved to be very effective. It's heavy, like most spot cleaners when full of water, but it has a retractable handle on top that makes it easy to carry around. You also don't have to press any buttons or move anything to release it; just unplug it, pull the retractable handle, and go. I didn't like that the spot cleaner powers the base station, so if you take it somewhere else in your home to clean, the robot's charging station is left without power until you return it. This is fine for quick cleanups, but it can be annoying when a forgetful house member takes the spot cleaner upstairs and leaves it in a room for two days after they're done. Also: This simple Amazon tablet became one of my biggest smart home upgrades yetThe spot cleaner has a self-cleaning hose attached, but no other attachments. The hose ends in a static brush head that sprays clean water, which you use to clean messes on soft surfaces, like carpets, rugs, and upholstery. Since it isn't motorized, you must manually brush the rug or fabric with the brush head to scrub it clean. Once you're done, you just have to press a button along one end of the brush head to make the spot cleaner cycle clean water through the hose without spilling, cleaning the hose for you.  These pictures were taken three minutes apart. The leftshows yogurt stains on an ottoman. I sprayed a liquid spot cleaner and went over it with the brush and water; the results are on the right. Maria Diaz/ZDNETThere's no separate detergent tank for the spot cleaner, though you could add some detergent directly into the clean water tank. I recommend using just water in the clean water tank and spraying your preferred carpet or upholstery cleaning solution directly on the stains to pre-treat them. You can then scrub the mess clean with the Eufy E28 brush and rinse out the detergent. ZDNET's buying adviceThe Eufy Omni E28 is designed to solve a big problem for many US customers: the need for regular floor cleanings and the ability to quickly clean up messes on soft surfaces in a single device. This device isn't meant to replace your existing carpet cleaner, but it's perfect for consumers who may need a spot cleaner and are also in the market for one of the best robot vacuum and mops available.Also: Spring cleaning takes me no time with my favorite smart home devicesI'm not a fan of fully carpeted living spaces, but my home has carpeted bedrooms, one of which we use as our TV room. With three young kids who have movie nights and play time in that TV room, its carpet unfortunately sees a lot of spills. I was in the market for a spot cleaner for a while, but decided to buy a full carpet cleaner instead, which I use to clean our carpets at least once every quarter.  The E28 cleaned up the soy sauce stains comparably to the larger carpet cleaner. Maria Diaz/ZDNETBut there are always little messes in between -- whether it's spilled ketchup on the carpet, a muddy shoeprint on the entryway rug, or yogurt on the fabric ottoman. So I appreciate having the Eufy Omni E28's spot cleaner always handy. Instead of dragging out a heavy carpet cleaning machine and filling it with water to clean a 6-inch in diameter spill, I can just unplug and grab the E28, clean the mess, and return it to the dock with little work on my end. It's also priced quite well for a first-of-its-kind device with a flagship-level robot vacuum and mop. The Eufy Omni E28 robot vacuum, mop, and spot cleaning combination is now available on Eufy's website and Amazon for The Eufy E25 robot vacuum and mop without the spot cleaner will be available in June for When will this deal expire? While many sales events feature deals for a specific length of time, deals are on a limited-time basis, making them subject to expire at any time. ZDNET remains committed to finding, sharing, and updating the best offers to help you maximize your savings so you can feel as confident in your purchases as we feel in our recommendations. Our ZDNET team of experts constantly monitors the deals we feature to keep our stories up-to-date. If you missed out on this deal, don't worry -- we're always sourcing new savings opportunities at ZDNET.com. Show more Featured #latest #robot #vacuum #innovation #will

Behind 69 Walker Street’s facade in the Tribeca neighborhood of New York is a beehive of designers all striving toward the same goal: making great work, whether big or small, luxury residential or affordable housing, interiors or ground up. Fogarty Finger occupies three floors of the industrial loft building so ubiquitous in the neighborhood Robert De Niro made famous. The 130-person firm was founded in 2003 by Chris Fogarty and Robert Finger after the pair spent a decade working at SOM. Alexandra Cuber joined the office in 2014 and is a director in Fogarty Finger’s interiors studio. John Zimmer also teamed up as a director, following a stint in San Francisco. Despite having grown significantly, Fogarty Finger remains malleable, and responsive to ever-evolving industry trends. “About 80 percent of our clients are return clients,” Fogarty told AN. “Not only do clients often come back, they also recommend us. For the longest time we didn’t do business development because we didn’t need to. Now, at our size, we have to be a bit more thoughtful.” “One of many things that differentiates us from other, larger offices is that we’re still first-generation leadership,” Finger added. “We bring a very boutique approach to everything we do. Nobody has an expectation of what the firm does from generations past. This means we don’t have people above us managing us from the financial sideresponsible for many, many offices. This gives us more freedom in terms of design; we don’t come with the same overhead as many other firms have.” Astoria WestAstoria West, 2022 A waterfront site Fogarty Finger recently negotiated is in Astoria, Queens. Astoria West is a handsome, 500-unit luxury residential complex that’s easily recognizable from Manhattan thanks to its bays, which jut out from the facade. The complex is broken up into three buildings with a shared courtyard. “We had a supertight budget,” Fogarty said. “The client came to us and said, ‘I need something I can recognize while standing in Manhattan.’ So we used dormer rules that allowed for these vertical portals into the apartment, which gave it an identity. Working on a very slim budget, a lot of detailing and thinking went into the windows, which change size, and the brick patterns. A lot of thought also went into the ground plane. We wanted to make apartments that people couldn’t look into from the sidewalk, without creating a soulless pedestrian experience outside.” Private Equity OfficePrivate Equity Office, 2024 Fogarty Finger’s interiors studio collaborates with high-caliber real estate, financial services, and legal firms across the Eastern Seaboard. Recently, Fogarty Finger redesigned a space within an iconic Manhattan tower for a private equity firm; the result was a design that’s both inviting and dignifying. “Companies put a lot of thought into their address, but so often how they want their interiors to look and work is an open-ended conversation,” Finger said. “Real estate is becoming a very experience-driven industry, which is affecting everything.” For Fogarty Finger, helping financial services and legal practices arrive at a clear understanding of their identity is paramount, as was the case in this project, in which the client requested to stay anonymous. “We often start with visioning sessions,” Cuber said. “We ask clients to describe themselves in a few words, which often rattles them a bit. It’s so interesting taking these interviews and creating a space that reflects the client and how they want to present themselves.” The Eliza + Inwood Public LibraryThe Eliza + Inwood Public Library, 2024 What to do with all of New York City’s publicly owned land has mayoral candidates talking. Amid ongoing debates, one thing seems clear: The new Eliza Apartments at the redeveloped Inwood Public Library in Manhattan is a very good precedent to use when negotiating city land moving forward. Mayoral candidates Zohran Mamdani, Zellnor Myrie, and Andrew Cuomo all alluded to the Eliza + Inwood Public Library in their housing plans as a case study to emulate. The mixed-use building opened earlier this year and was reviewed by AN. Fogarty Finger designed the ground-up building and its accompanying apartments, while Andrew Berman Architects ideated the ground-level library. “This is a truly multiuse building,” Zimmer said. “It has a community center that’s used for vocational training and STEM in the cellar, and there’s also a universal pre-K.” Nevins Landing in Gowanus, BrooklynNevins Landing, 2021– The Gowanus neighborhood is one of the largest, most significant development sites underway in New York today. Many high-profile firms are designing buildings near the polluted canal—a Superfund site in a yearslong cleanup—and Fogarty Finger is one of them. The firm is behind 320 and 340 Nevins Landing, on the banks of what many hope becomes the “eco-friendly Amsterdam of Brooklyn.” Fogarty Finger’s design at Nevins Landing can be understood as two separate plinths that front a shared plaza with towers above them. The facades mimic the old brick buildings in the neighborhood, with all of their idiosyncrasies. One of the other commendable features of Nevins Landing’s design is its retail component: Fogarty Finger created internal public corridors lined with a variety of small commercial spaces. This will ensure the ground level of Nevins Landing is a happening display of artists and coffee shops instead of, say, another Walgreens. “Our goal was to make a neighborhood,” Cuber said. #fogarty #finger #flaunts #its #timeproven

After detailing the VFX work on The Last of Us Season 1 in 2023, Alex Wang returns to reflect on how the scope and complexity have evolved in Season 2. With close to 30 years of experience in the visual effects industry, Fiona Campbell Westgate has contributed to major productions such as Ghost in the Shell, Avatar: The Way of Water, Ant-Man and the Wasp: Quantumania, and Nyad. Her work on Nyad earned her a VES Award for Outstanding Supporting Visual Effects in a Photoreal Feature. Collaboration with Craig Mazin and Neil Druckmann is key to shaping the visual universe of The Last of Us. Can you share with us how you work with them and how they influence the visual direction of the series? Alex Wang // Craig visualizes the shot or scene before putting words on the page. His writing is always exceptionally detailed and descriptive, ultimately helping us to imagine the shot. Of course, no one understands The Last of Us better than Neil, who knows all aspects of the lore very well. He’s done much research and design work with the Naughty Dog team, so he gives us good guidance regarding creature and environment designs. I always try to begin with concept art to get the ball rolling with Craig and Neil’s ideas. This season, we collaborated with Chromatic Studios for concept art. They also contributed to the games, so I felt that continuity was beneficial for our show. Fiona Campbell Westgate // From the outset, it was clear that collaborating with Craig would be an exceptional experience. Early meetings revealed just how personable and invested Craig is. He works closely with every department to ensure that each episode is done to the highest level. Craig places unwavering trust in our VFX Supervisor, Alex Wang. They have an understanding between them that lends to an exceptional partnership. As the VFX Producer, I know how vital the dynamic between the Showrunner and VFX Supervisor is; working with these two has made for one of the best professional experiences of my career.  Photograph by Liane Hentscher/HBO How has your collaboration with Craig evolved between the first and second seasons? Were there any adjustments in the visual approach or narrative techniques you made this season? Alex Wang // Since everything was new in Season 1, we dedicated a lot of time and effort to exploring the show’s visual language, and we all learned a great deal about what worked and what didn’t for the show. In my initial conversations with Craig about Season 2, it was clear that he wanted to expand the show’s scope by utilizing what we established and learned in Season 1. He felt significantly more at ease fully committing to using VFX to help tell the story this season. The first season involved multiple VFX studios to handle the complexity of the effects. How did you divide the work among different studios for the second season? Alex Wang // Most of the vendors this season were also in Season 1, so we already had a shorthand. The VFX Producer, Fiona Campbell Westgate, and I work closely together to decide how to divide the work among our vendors. The type of work needs to be well-suited for the vendor and fit into our budget and schedule. We were extremely fortunate to have the vendors we did this season. I want to take this opportunity to thank Weta FX, DNEG, RISE, Distillery VFX, Storm Studios, Important Looking Pirates, Blackbird, Wylie Co., RVX, and VDK. We also had ILM for concept art and Digital Domain for previs. Fiona Campbell Westgate // Alex Wang and I were very aware of the tight delivery schedule, which added to the challenge of distributing the workload. We planned the work based on the individual studio’s capabilities, and tried not to burden them with back to back episodes wherever possible. Fortunately, there was shorthand with vendors from Season One, who were well-acquainted with the process and the quality of work the show required. The town of Jackson is a key location in The Last of Us. Could you explain how you approached creating and expanding this environment for the second season? Alex Wang // Since Season 1, this show has created incredible sets. However, the Jackson town set build is by far the most impressive in terms of scope. They constructed an 822 ft x 400 ft set in Minaty Bay that resembled a real town! I had early discussions with Production Designer Don MacAulay and his team about where they should concentrate their efforts and where VFX would make the most sense to take over. They focused on developing the town’s main street, where we believed most scenes would occur. There is a big reveal of Jackson in the first episode after Ellie comes out of the barn. Distillery VFX was responsible for the town’s extension, which appears seamless because the team took great pride in researching and ensuring the architecture aligned with the set while staying true to the tone of Jackson, Wyoming. Fiona Campbell Westgate // An impressive set was constructed in Minaty Bay, which served as the foundation for VFX to build upon. There is a beautiful establishing shot of Jackson in Episode 1 that was completed by Distillery, showing a safe and almost normal setting as Season Two starts. Across the episodes, Jackson set extensions were completed by our partners at RISE and Weta. Each had a different phase of Jackson to create, from almost idyllic to a town immersed in Battle.  What challenges did you face filming Jackson on both real and virtual sets? Was there a particular fusion between visual effects and live-action shots to make it feel realistic? Alex Wang // I always advocate for building exterior sets outdoors to take advantage of natural light. However, the drawback is that we cannot control the weather and lighting when filming over several days across two units. In Episode 2, there’s supposed to be a winter storm in Jackson, so maintaining consistency within the episode was essential. On sunny and rainy days, we used cranes to lift large 30x60ft screens to block the sun or rain. It was impossible to shield the entire set from the rain or sun, so we prioritized protecting the actors from sunlight or rain. Thus, you can imagine there was extensive weather cleanup for the episode to ensure consistency within the sequences. Fiona Campbell Westgate // We were fortunate that production built a large scale Jackson set. It provided a base for the full CG Jackson aerial shots and CG Set Extensions. The weather conditions at Minaty Bay presented a challenge during the filming of the end of the Battle sequence in Episode 2. While there were periods of bright sunshine, rainfall occurred during the filming of the end of the Battle sequence in Episode 2. In addition to the obvious visual effects work, it became necessary to replace the ground cover. Photograph by Liane Hentscher/HBO The attack on Jackson by the horde of infected in season 2 is a very intense moment. How did you approach the visual effects for this sequence? What techniques did you use to make the scale of the attack feel as impressive as it did? Alex Wang // We knew this would be a very complex sequence to shoot, and for it to be successful, we needed to start planning with the HODs from the very beginning. We began previs during prep with Weta FX and the episode’s director, Mark Mylod. The previs helped us understand Mark and the showrunner’s vision. This then served as a blueprint for all departments to follow, and in many instances, we filmed the previs. Fiona Campbell Westgate // The sheer size of the CG Infected Horde sets the tone for the scale of the Battle. It’s an intimidating moment when they are revealed through the blowing snow. The addition of CG explosions and atmospheric effects contributed in adding scale to the sequence.  Can you give us an insight into the technical challenges of capturing the infected horde? How much of the effect was done using CGI, and how much was achieved with practical effects? Alex Wang // Starting with a detailed previs that Mark and Craig approved was essential for planning the horde. We understood that we would never have enough stunt performers to fill a horde, nor could they carry out some stunts that would be too dangerous. I reviewed the previs with Stunt Coordinator Marny Eng numerous times to decide the best placements for her team’s stunt performers. We also collaborated with Barrie Gower from the Prosthetics team to determine the most effective allocation of his team’s efforts. Stunt performers positioned closest to the camera would receive the full prosthetic treatment, which can take hours. Weta FX was responsible for the incredible CG Infected horde work in the Jackson Battle. They have been a creative partner with HBO’s The Last of Us since Season 1, so they were brought on early for Season 2. I began discussions with Weta’s VFX supervisor, Nick Epstein, about how we could tackle these complex horde shots very early during the shoot. Typically, repetition in CG crowd scenes can be acceptable, such as armies with soldiers dressed in the same uniform or armour. However, for our Infected horde, Craig wanted to convey that the Infected didn’t come off an assembly line or all shop at the same clothing department store. Any repetition would feel artificial. These Infected were once civilians with families, or they were groups of raiders. We needed complex variations in height, body size, age, clothing, and hair. We built our base library of Infected, and then Nick and the Weta FX team developed a “mix and match” system, allowing the Infected to wear any costume and hair groom. A procedural texturing system was also developed for costumes, providing even greater variation. The most crucial aspect of the Infected horde was their motion. We had numerous shots cutting back-to-back with practical Infected, as well as shots where our CG Infected ran right alongside a stunt horde. It was incredibly unforgiving! Weta FX’s animation supervisor from Season 1, Dennis Yoo, returned for Season 2 to meet the challenge. Having been part of the first season, Dennis understood the expectations of Craig and Neil. Similar to issues of model repetition within a horde, it was relatively easy to perceive repetition, especially if they were running toward the same target. It was essential to enhance the details of their performances with nuances such as tripping and falling, getting back up, and trampling over each other. There also needed to be a difference in the Infected’s running speed. To ensure we had enough complexity within the horde, Dennis motion-captured almost 600 unique motion cycles. We had over a hundred shots in episode 2 that required CG Infected horde. Fiona Campbell Westgate // Nick Epstein, Weta VFX Supervisor, and Dennis Yoo, Weta Animation Supervisor, were faced with having to add hero, close-up Horde that had to integrate with practical Stunt performers. They achieved this through over 60 motion capture sessions and running it through a deformation system they developed. Every detail was applied to allow for a seamless blend with our practical Stunt performances. The Weta team created a custom costume and hair system that provided individual looks to the CG Infected Horde. We were able to avoid the repetitive look of a CG crowd due to these efforts. The movement of the infected horde is crucial for the intensity of the scene. How did you manage the animation and simulation of the infected to ensure smooth and realistic interaction with the environment? Fiona Campbell Westgate // We worked closely with the Stunt department to plan out positioning and where VFX would be adding the CG Horde. Craig Mazin wanted the Infected Horde to move in a way that humans cannot. The deformation system kept the body shape anatomically correct and allowed us to push the limits from how a human physically moves.  The Bloater makes a terrifying return this season. What were the key challenges in designing and animating this creature? How did you work on the Bloater’s interaction with the environment and other characters? Alex Wang // In Season 1, the Kansas City cul-de-sac sequence featured only a handful of Bloater shots. This season, however, nearly forty shots showcase the Bloater in broad daylight during the Battle of Jackson. We needed to redesign the Bloater asset to ensure it looked good in close-up shots from head to toe. Weta FX designed the Bloater for Season 1 and revamped the design for this season. Starting with the Bloater’s silhouette, it had to appear large, intimidating, and menacing. We explored enlarging the cordyceps head shape to make it feel almost like a crown, enhancing the Bloater’s impressive and strong presence. During filming, a stunt double stood in for the Bloater. This was mainly for scale reference and composition. It also helped the Infected stunt performers understand the Bloater’s spatial position, allowing them to avoid running through his space. Once we had an edit, Dennis mocapped the Bloater’s performances with his team. It is always challenging to get the motion right for a creature that weighs 600 pounds. We don’t want the mocap to be overly exaggerated, but it does break the character if the Bloater feels too “light.” The brilliant animation team at Weta FX brought the Bloater character to life and nailed it! When Tommy goes head-to-head with the Bloater, Craig was quite specific during the prep days about how the Bloater would bubble, melt, and burn as Tommy torches him with the flamethrower. Important Looking Pirates took on the “Burning Bloater” sequence, led by VFX Supervisor Philip Engstrom. They began with extensive R&D to ensure the Bloater’s skin would start to bubble and burn. ILP took the final Bloater asset from Weta FX and had to resculpt and texture the asset for the Bloater’s final burn state. Craig felt it was important for the Bloater to appear maimed at the end. The layers of FX were so complex that the R&D continued almost to the end of the delivery schedule. Fiona Campbell Westgate // This season the Bloater had to be bigger, more intimidating. The CG Asset was recreated to withstand the scrutiny of close ups and in daylight. Both Craig Mazin and Neil Druckmann worked closely with us during the process of the build. We referenced the game and applied elements of that version with ours. You’ll notice that his head is in the shape of crown, this is to convey he’s a powerful force.  During the Burning Bloater sequence in Episode 2, we brainstormed with Philip Engström, ILP VFX Supervisor, on how this creature would react to the flamethrower and how it would affect the ground as it burns. When the Bloater finally falls to the ground and dies, the extraordinary detail of the embers burning, fluid draining and melting the surrounding snow really sells that the CG creature was in the terrain.  Given the Bloater’s imposing size, how did you approach its integration into scenes with the actors? What techniques did you use to create such a realistic and menacing appearance? Fiona Campbell Westgate // For the Bloater, a stunt performer wearing a motion capture suit was filmed on set. This provided interaction with the actors and the environment. VFX enhanced the intensity of his movements, incorporating simulations to the CG Bloater’s skin and muscles that would reflect the weight and force as this terrifying creature moves.  Seattle in The Last of Us is a completely devastated city. Can you talk about how you recreated this destruction? What were the most difficult visual aspects to realize for this post-apocalyptic city? Fiona Campbell Westgate // We were meticulous in blending the CG destruction with the practical environment. The flora’s ability to overtake the environment had to be believable, and we adhered to the principle of form follows function. Due to the vastness of the CG devastation it was crucial to avoid repetitive effects. Consequently, our vendors were tasked with creating bespoke designs that evoked a sense of awe and beauty. Was Seattle’s architecture a key element in how you designed the visual effects? How did you adapt the city’s real-life urban landscape to meet the needs of the story while maintaining a coherent aesthetic? Alex Wang // It’s always important to Craig and Neil that we remain true to the cities our characters are in. DNEG was one of our primary vendors for Boston in Season 1, so it was natural for them to return for Season 2, this time focusing on Seattle. DNEG’s VFX Supervisor, Stephen James, who played a crucial role in developing the visual language of Boston for Season 1, also returns for this season. Stephen and Melaina Maceled a team to Seattle to shoot plates and perform lidar scans of parts of the city. We identified the buildings unique to Seattle that would have existed in 2003, so we ensured these buildings were always included in our establishing shots. Overgrowth and destruction have significantly influenced the environments in The Last of Us. The environment functions almost as a character in both Season 1 and Season 2. In the last season, the building destruction in Boston was primarily caused by military bombings. During this season, destruction mainly arises from dilapidation. Living in the Pacific Northwest, I understand how damp it can get for most of the year. I imagined that, over 20 years, the integrity of the buildings would be compromised by natural forces. This abundant moisture creates an exceptionally lush and vibrant landscape for much of the year. Therefore, when designing Seattle, we ensured that the destruction and overgrowth appeared intentional and aesthetically distinct from those of Boston. Fiona Campbell Westgate // Led by Stephen James, DNEG VFX Supervisor, and Melaina Mace, DNEG DFX Supervisor, the team captured photography, drone footage and the Clear Angle team captured LiDAR data over a three-day period in Seattle. It was crucial to include recognizable Seattle landmarks that would resonate with people familiar with the game.  The devastated city almost becomes a character in itself this season. What aspects of the visual effects did you have to enhance to increase the immersion of the viewer into this hostile and deteriorated environment? Fiona Campbell Westgate // It is indeed a character. Craig wanted it to be deteriorated but to have moments where it’s also beautiful in its devastation. For instance, in the Music Store in Episode 4 where Ellie is playing guitar for Dina, the deteriorated interior provides a beautiful backdrop to this intimate moment. The Set Decorating team dressed a specific section of the set, while VFX extended the destruction and overgrowth to encompass the entire environment, immersing the viewer in strange yet familiar surroundings. Photograph by Liane Hentscher/HBO The sequence where Ellie navigates a boat through a violent storm is stunning. What were the key challenges in creating this scene, especially with water simulation and the storm’s effects? Alex Wang // In the concluding episode of Season 2, Ellie is deep in Seattle, searching for Abby. The episode draws us closer to the Aquarium, where this area of Seattle is heavily flooded. Naturally, this brings challenges with CG water. In the scene where Ellie encounters Isaac and the W.L.F soldiers by the dock, we had a complex shoot involving multiple locations, including a water tank and a boat gimbal. There were also several full CG shots. For Isaac’s riverine boat, which was in a stormy ocean, I felt it was essential that the boat and the actors were given the appropriate motion. Weta FX assisted with tech-vis for all the boat gimbal work. We began with different ocean wave sizes caused by the storm, and once the filmmakers selected one, the boat’s motion in the tech-vis fed the special FX gimbal. When Ellie gets into the Jon boat, I didn’t want it on the same gimbal because I felt it would be too mechanical. Ellie’s weight needed to affect the boat as she got in, and that wouldn’t have happened with a mechanical gimbal. So, we opted to have her boat in a water tank for this scene. Special FX had wave makers that provided the boat with the appropriate movement. Instead of guessing what the ocean sim for the riverine boat should be, the tech- vis data enabled DNEG to get a head start on the water simulations in post-production. Craig wanted this sequence to appear convincingly dark, much like it looks out on the ocean at night. This allowed us to create dramatic visuals, using lightning strikes at moments to reveal depth. Were there any memorable moments or scenes from the series that you found particularly rewarding or challenging to work on from a visual effects standpoint? Alex Wang // The Last of Us tells the story of our characters’ journey. If you look at how season 2 begins in Jackson, it differs significantly from how we conclude the season in Seattle. We seldom return to the exact location in each episode, meaning every episode presents a unique challenge. The scope of work this season has been incredibly rewarding. We burned a Bloater, and we also introduced spores this season! Photograph by Liane Hentscher/HBO Looking back on the project, what aspects of the visual effects are you most proud of? Alex Wang // The Jackson Battle was incredibly complex, involving a grueling and lengthy shoot in quite challenging conditions, along with over 600 VFX shots in episode 2. It was truly inspiring to witness the determination of every department and vendor to give their all and create something remarkable. Fiona Campbell Westgate // I am immensely proud of the exceptional work accomplished by all of our vendors. During the VFX reviews, I found myself clapping with delight when the final shots were displayed; it was exciting to see remarkable results of the artists’ efforts come to light.  How long have you worked on this show? Alex Wang // I’ve been on this season for nearly two years. Fiona Campbell Westgate // A little over one year; I joined the show in April 2024. What’s the VFX shots count? Alex Wang // We had just over 2,500 shots this Season. Fiona Campbell Westgate // In Season 2, there were a total of 2656 visual effects shots. What is your next project? Fiona Campbell Westgate // Stay tuned… A big thanks for your time. WANT TO KNOW MORE?Blackbird: Dedicated page about The Last of Us – Season 2 website.DNEG: Dedicated page about The Last of Us – Season 2 on DNEG website.Important Looking Pirates: Dedicated page about The Last of Us – Season 2 website.RISE: Dedicated page about The Last of Us – Season 2 website.Weta FX: Dedicated page about The Last of Us – Season 2 website. © Vincent Frei – The Art of VFX – 2025 #last #season #alex #wang #production

html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "; A recording of Blackmagic Design’s livestream of its announcements for NAB 2025. You can see the new features in Da Vinci Resolve 20.0 at 2:13:20 in the video. Originally posted on 6 April 2025 for the beta, and updated for the stable release. Blackmagic Design has updated DaVinci Resolve, its free colour grading, editing and post-production software, and DaVinci Resolve Studio, its commercial edition. DaVinci Resolve Studio 20.0 is a major release, adding over 100 tools, including a set of new AI-powered features for video editing and audio production, and is free to all users. Below, we’ve rounded up the key features for colorists and effects artists, including a new Chroma Warp tool, a new deep compositing toolset, and full support for multi-layer EXRs. The new Chroma Warp tool makes it possible to create looks with intuitive gesture controls. Color page: New Chroma Warp, plus updates to the Resolve FX Warper and Magic Mask For grading, the Color page‘s Color Warper gets a new Chroma Warp tool.It is designed to create looks intuitively, with users selecting a color in the viewer, and dragging to adjust its hue and saturation simultaneously. Among the existing tools, the Resolve FX Warper effect gets a new Curves Warp mode, which creates a custom polygon with spline points for finer control when warping images. Magic Mask, DaVinci Resolve’s AI-based feature for generating mattes, has been updated, and now operates in a single mode for both people and objects. Workflow is also now more precise, with users now placing points to make selections, then using the paint tools to include or exclude surrounding regions of the image. Another key AI-based feature, the Resolve FX Depth Map effect, which automatically generates depth mattes, has been updated to improve speed and accuracy. For color management across a pipeline, the software has been updated to ACES 2.0, and OpenColorIO is supported as Resolve FX. Effects artists get deep compositing support in the integrated Fusion compositing toolset. Fusion: new deep compositing toolset For compositing and effects work, the Fusion page gets support for deep compositing.Deep compositing, long supported in more VFX-focused apps like Nuke, makes use of depth data encoded in image formats like OpenEXR to control object visibility. It simplifies the process of generating and managing holdouts, and generates fewer visual artifacts, particularly when working with motion blur or environment fog. Deep images can now be viewed in the Fusion viewer or the 3D view, and there is a new set of nodes to merge, transform, resize, crop, recolor and generate holdouts. It is also possible to render deep images from the 3D environment, and export them as deep EXRs via the Fusion saver node. Fusion: new vector warping toolset, plus support for 180 VR and multi-layer workflows Other new features in the Fusion page include a new optical-flow-based vector warping toolset, for image patching and cleanup, and for effects like digital makeup.There is also a new 360° Dome Light for environment lighting, and support for 180 VR, with a number of key tools updated to support 180° workflows. Pipeline improvements include full multi-layer workflows, with all of Fusion’s nodes now able to access each layer within multi-layer EXR or PSD files. Fusion also now natively supports Cryptomatte ID matte data in EXR files. You can read about the new features on the Fusion Page in our story on Fusion Studio 20.0, the latest version of Blackmagic Design’s standalone compositing app, in which they also feature. IntelliScript automatically generates an edit timeline matching a user-provided script. Other toolsets: lots of new AI features for video editing and audio production DaVinci Resolve Studio 20.0 also features a lot of new AI features powered by the software’s Neural Engine, although primarily in the video editing and audio production toolsets.The Cut and Edit pages get new AI tools for automatically creating edit timelines matching a user-provided script; generating animated subtitles; editing or extending music to match clip length; and matching tone, level and reverberance for dialogue. There are also new tools for recording new voiceovers during editing to match an edit. Workflow improvements include a dedicated curve view for keyframe editing; plus a new MultiText tool and updates to the Text+ tool for better control of the layout of on-screen text. For audio post work, the Fairlight page gets new AI features for removing silences from raw footage, and automatically balancing an audio mix. We don’t cover video or audio editing on CG Channel, but you can find a complete list of changes via the links at the foot of the story. Codec and format support Other key changes include native support for ProRes encoding on Windows and Linux systems as well as macOS.MV-HEVC encoding is now supported on systems with NVIDIA GPUs, and H.265 4:2:2 encoding and decoding are GPU-accelerated on NVIDIA’s new Blackwell GPUs. Again, you can find a full list of changes to codec and platform support via the links at the foot of the story. Upcoming features include generative AI-based background extension. Future updates: new toolsets for immersive video and AI background generation Blackmagic Design also announced two upcoming features not present in the initial release.Artists creating mixed reality content will get a new toolset for ingesting, editing and delivering immersive video for Apple’s Vision Pro headset. There will also be a new generative AI feature, Resolve FX AI Set Extender, available via Blackmagic Cloud. More details will be announced later this year, but Blackmagic says that it will enable users to generate new backgrounds for shots by entering simple text prompts. The video above shows a range of use cases, including extending or adding objects to existing footage, and generating a complete new background behind a foreground object. Price, system requirements and release date DaVinci Resolve 20.0 and DaVinci Resolve Studio 20.0 are for Windows 10+, Rocky Linux 8.6, and macOS 14.0+. The updates are free to existing users.New perpetual licenses of the base edition are also free. The Studio edition, which adds AI features, stereoscopic 3D tools, and collaboration features, costs following a temporary increase in the US following the introduction of new tariffs. Read a full list of new features in DaVinci Resolve 20.0 and DaVinci Resolve Studio 20.0 Have your say on this story by following CG Channel on Facebook, Instagram and X. As well as being able to comment on stories, followers of our social media accounts can see videos we don’t post on the site itself, including making-ofs for the latest VFX movies, animations, games cinematics and motion graphics projects. #blackmagic #design #releases #davinci #resolve