The new Street Fighter movie has added a few more names to the cast. Earlier this week, rapper-turned-actor Curtis "50 Cent" Jackson teased that he will play Balrog in the film. That rumor now appears to be confirmed, and another performer has signed up to play Dan Hibiki, one of the weakest fighters in the Street Fighter universe.According to Deadline, comedian Andrew Schulz will play Dan in the film. That's appropriate, since Dan is largely a comic relief character who gets played for laughs. This will mark Dan's first-ever appearance in live-action media. Schulz has previously appeared in The Underdoggs and the remake of White Men Can’t Jump, as well as the second season of Netflix's sitcom Tires. He is also the host of Flagrant Pod, a popular comedy podcast, and his most recent comedy special was streamed on Netflix.Jackson's casting as Balrog was confirmed in a subsequent report by The Hollywood Reporter. THR went a step further by confirming the roles of a few previously cast actors including Andrew Koji as Ryu, Noah Centineo as Ken, Jason Momoa as Blanka, and Orville Peck as Vega. Additionally, the outlet notes that Joe "Roman Reigns" Anoa’i, a longtime WWE superstar and former World Champion, will play Akuma, one of the film's primary villains.Continue Reading at GameSpot

Posted on : June 13, 2025 By Tech World Times Uncategorized  Rate this post Sorting is important in programming. It helps organize data. Sorting improves performance in searching, analysis, and reporting. There are many sorting algorithms. One of the simplest is Insertion Sort. In this article, we will learn how to implement Insertion Sort in Java. We will explain each step in simple words. You will see examples and understand how it works. What Is Insertion Sort? Insertion Sort is a simple sorting algorithm. It works like how you sort playing cards. You take one card at a time and place it in the right position. It compares the current element with those before it. If needed, it shifts elements to the right. Then, it inserts the current element at the correct place. How Insertion Sort Works Let’s understand with a small list: Example List: [8, 3, 5, 1] Steps: First element (8) is already sorted. Compare 3 with 8. Move 8 right. Insert 3 before it → [3, 8, 5, 1] Compare 5 with 8. Move 8 right. Insert 5 after 3 → [3, 5, 8, 1] Compare 1 with 8, 5, 3. Move them right. Insert 1 at start → [1, 3, 5, 8] Now the list is sorted! Why Use Insertion Sort? Insertion Sort is simple and easy to code. It works well for: Small datasets Nearly sorted lists Educational purposes and practice However, it is not good for large datasets. It has a time complexity of O(n²). Time Complexity of Insertion Sort Best Case (already sorted): O(n) Average Case: O(n²) Worst Case (reversed list): O(n²) It performs fewer steps in nearly sorted data. How to Implement Insertion Sort in Java Now let’s write the code for Insertion Sort in Java. We will explain each part. Step 1: Define a Class javaCopyEditpublic class InsertionSortExample { // Code goes here } We create a class named InsertionSortExample. Step 2: Create the Sorting Method javaCopyEditpublic static void insertionSort(int[] arr) { int n = arr.length; for (int i = 1; i < n; i++) { int key = arr[i]; int j = i - 1; while (j >= 0 && arr[j] > key) { arr[j + 1] = arr[j]; j = j - 1; } arr[j + 1] = key; } } Let’s break it down: arr[i] is the current value (called key). j starts from the previous index. While arr[j] > key, shift arr[j] to the right. Insert the key at the correct position. This logic sorts the array step by step. Step 3: Create the Main Method Now we test the code. javaCopyEditpublic static void main(String[] args) { int[] numbers = {9, 5, 1, 4, 3}; System.out.println("Before sorting:"); printArray(numbers); insertionSort(numbers); System.out.println("After sorting:"); printArray(numbers); } This method: Creates an array of numbers Prints the array before sorting Calls the sort method Prints the array after sorting Step 4: Print the Array Let’s add a helper method to print the array. javaCopyEditpublic static void printArray(int[] arr) { for (int number : arr) { System.out.print(number + " "); } System.out.println(); } Now you can see how the array changes before and after sorting. Full Code Example javaCopyEditpublic class InsertionSortExample { public static void insertionSort(int[] arr) { int n = arr.length; for (int i = 1; i < n; i++) { int key = arr[i]; int j = i - 1; while (j >= 0 && arr[j] > key) { arr[j + 1] = arr[j]; j = j - 1; } arr[j + 1] = key; } } public static void printArray(int[] arr) { for (int number : arr) { System.out.print(number + " "); } System.out.println(); } public static void main(String[] args) { int[] numbers = {9, 5, 1, 4, 3}; System.out.println("Before sorting:"); printArray(numbers); insertionSort(numbers); System.out.println("After sorting:"); printArray(numbers); } } Sample Output yamlCopyEditBefore sorting: 9 5 1 4 3 After sorting: 1 3 4 5 9 This confirms that the sorting works correctly. Advantages of Insertion Sort in Java Easy to implement Works well with small inputs Stable sort (keeps equal items in order) Good for educational use When Not to Use Insertion Sort Avoid Insertion Sort when: The dataset is large Performance is critical Better algorithms like Merge Sort or Quick Sort are available Real-World Uses Sorting small records in a database Teaching algorithm basics Handling partially sorted arrays Even though it is not the fastest, it is useful in many simple tasks. Final Tips Practice with different inputs Add print statements to see how it works Try sorting strings or objects Use Java’s built-in sort methods for large arrays Conclusion Insertion Sort in Java is a great way to learn sorting. It is simple and easy to understand. In this guide, we showed how to implement it step-by-step. We covered the logic, code, and output. We also explained when to use it. Now you can try it yourself. Understanding sorting helps in coding interviews and software development. Keep practicing and exploring other sorting methods too. The more you practice, the better you understand algorithms. Tech World TimesTech World Times (TWT), a global collective focusing on the latest tech news and trends in blockchain, Fintech, Development & Testing, AI and Startups. If you are looking for the guest post then contact at techworldtimes@gmail.com

Millions of these messages are now targeting smartphone users.

Scammers are using AI tools to create increasingly convincing ways to trick victims into sending money, and to access the personal information needed to commit identity theft. Deepfakes mean they can impersonate the voice of a friend or family member, and even fake a video call with them! The result can be criminals taking out thousands of dollars worth of loans or credit card debt in your name. Fortunately there are steps you can take to protect yourself against even the most sophisticated scams. Here are the security and privacy checks to run to ensure you are safe … 9to5Mac is brought to by Incogni: Protect your personal info from prying eyes. With Incogni, you can scrub your deeply sensitive information from data brokers across the web, including people search sites. Incogni limits your phone number, address, email, SSN, and more from circulating. Fight back against unwanted data brokers with a 30-day money back guarantee. Use a password manager At one time, the advice might have read “use strong, unique passwords for each website and app you use” – but these days we all use so many that this is only possible if we use a password manager. This is a super-easy step to take, thanks to the Passwords app on Apple devices. Each time you register for a new service, use the Passwords app (or your own preferred password manager) to set and store the password. Replace older passwords You probably created some accounts back in the days when password rules were much less strict, meaning you now have some weak passwords that are vulnerable to attack. If you’ve been online since before the days of password managers, you probably even some passwords you’ve used on more than one website. This is a huge risk, as it means your security is only as good as the least-secure website you use. What happens is attackers break into a poorly-secured website, grab all the logins, then they use automated software to try those same logins on hundreds of different websites. If you’ve re-used a password, they now have access to your accounts on all the sites where you used it. Use the password change feature to update your older passwords, starting with the most important ones – the ones that would put you most at risk if your account where compromised. As an absolute minimum, ensure you have strong, unique passwords for all financial services, as well as other critical ones like Apple, Google, and Amazon accounts. Make sure you include any accounts which have already been compromised! You can identify these by putting your email address into Have I Been Pwned. Use passkeys where possible Passwords are gradually being replaced by passkeys. While the difference might seem small in terms of how you login, there’s a huge difference in the security they provide. With a passkey, a website or app doesn’t ask for a password, it instead asks your device to verify your identity. Your device uses Face ID or Touch ID to do so, then confirms that you are who you claim to be. Crucially, it doesn’t send a password back to the service, so there’s no way for this to be hacked – all the service sees is confirmation that you successfully passed biometric authentication on your device. Use two-factor authentication A growing number of accounts allow you to use two-factor authentication (2FA). This means that even if an attacker got your login details, they still wouldn’t be able to access your account. 2FA works by demanding a rolling code whenever you login. These can be sent by text message, but we strongly advise against this, as it leaves you vulnerable to SIM-swap attacks, which are becoming increasingly common. In particular, never use text-based 2FA for financial services accounts. Instead, select the option to use an authenticator app. A QR code will be displayed which you scan in the app, adding that service to your device. Next time you login, you just open the app to see a 6-digit rolling code which you’ll need to enter to login. This feature is built into the Passwords app, or you can use a separate one like Google Authenticator. Check last-login details Some services, like banking apps, will display the date and time of your last successful login. Get into the habit of checking this each time you login, as it can provide a warning that your account has been compromised. Use a VPN service for public Wi-Fi hotspots Anytime you use a public Wi-Fi hotspot, you are at risk from what’s known as a Man-in-the-Middle (MitM) attack. This is where someone uses a small device which uses the same name as a public Wi-Fi hotspot so that people connect to it. Once you do, they can monitor your internet traffic. Almost all modern websites use HTTPS, which provides an encrypted connection that makes MitM attacks less dangerous than they used to be. All the same, the exploit can expose you to a number of security and privacy risks, so using a VPN is still highly advisable. Always choose a respected VPN company, ideally one which keeps no logs and subjects itself to independent audits. I use NordVPN for this reason. Don’t disclose personal info to AI chatbots AI chatbots typically use their conversations with users as training material, meaning anything you say or type could end up in their database, and could potentially be regurgitated when answering another user’s question. Never reveal any personal information you wouldn’t want on the internet. Consider data removal It’s likely that much of your personal information has already been collected by data brokers. Your email address and phone number can be used for spam, which is annoying enough, but they can also be used by scammers. For this reason, you might want to scrub your data from as many broker services as possible. You can do this yourself, or use a service like Incogni to do it for you. Triple-check requests for money Finally, if anyone asks you to send them money, be immediately on the alert. Even if seems to be a friend, family member, or your boss, never take it on trust. Always contact them via a different, known communication channel. If they emailed you, phone them. If they phoned you, message or email them. Some people go as far as agreeing codewords with family members to use if they ever really do need emergency help. If anyone asks you to buy gift cards and send the numbers to them, it’s a scam 100% of the time. Requests to use money transfer services are also generally scams unless it’s something you arranged in advance. Even if you are expecting to send someone money, be alert for claims that they have changed their bank account. This is almost always a scam. Again, contact them via a different, known comms channel. Photo by Christina @ wocintechchat.com on Unsplash Add 9to5Mac to your Google News feed.  FTC: We use income earning auto affiliate links. More.You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Solar air heating is among the most cost-effective applications of solar thermal energy. These systems are used for space heating and preheating fresh air for ventilation, typically using glazed or unglazed perforated solar collectors. The collectors draw in outside air, heat it using solar energy, and then distribute it through ductwork to meet building heating and fresh air needs. In 2024, Canada led again the world for the at least seventh year in a row in solar air heating adoption. The four key suppliers – Trigo Energies, Conserval Engineering, Matrix Energy, and Aéronergie – reported a combined 26,203 m2 (282,046 ft2) of collector area sold last year. Several of these providers are optimistic about the growing demand. These findings come from the newly released Canadian Solar Thermal Market Survey 2024, commissioned by Natural Resources Canada. Canada is the global leader in solar air heating. The market is driven by a strong network of experienced system suppliers, optimized technologies, and a few small favorable funding programs – especially in the province of Quebec. Architects and developers are increasingly turning to these cost-effective, façade-integrated systems as a practical solution for reducing onsite natural gas consumption. Despite its cold climate, Canada benefits from strong solar potential with solar irradiance in many areas rivaling or even exceeding that of parts of Europe. This makes solar air heating not only viable, but especially valuable in buildings with high fresh air requirements including schools, hospitals, and offices. The projects highlighted in this article showcase the versatility and relevance of solar air heating across a range of building types, from new constructions to retrofits. Figure 1: Preheating air for industrial buildings: 2,750 m2 (29,600 ft2) of Calento SL solar air collectors cover all south-west and south-east facing facades of the FAB3R factory in Trois-Rivières, Quebec. The hourly unitary flow rate is set at 41 m3/m2 or 2.23 cfm/ft2 of collector area, at the lower range because only a limited number of intake fans was close enough to the solar façade to avoid long ventilation ductwork. Photo: Trigo Energies Quebec’s solar air heating boom: the Trigo Energies story Trigo Energies makes almost 90 per cent of its sales in Quebec. “We profit from great subsidies, as solar air systems are supported by several organizations in our province – the electricity utility Hydro Quebec, the gas utility Energir and the Ministry of Natural Resources,” explained Christian Vachon, Vice President Technologies and R&D at Trigo Energies. Trigo Energies currently has nine employees directly involved in planning, engineering and installing solar air heating systems and teams up with several partner contractors to install mostly retrofit projects. “A high degree of engineering is required to fit a solar heating system into an existing factory,” emphasized Vachon. “Knowledge about HVAC engineering is as important as experience with solar thermal and architecture.” One recent Trigo installation is at the FAB3R factory in Trois-Rivières. FAB3R specializes in manufacturing, repairing, and refurbishing large industrial equipment. Its air heating and ventilation system needed urgent renovation because of leakages and discomfort for the workers. “Due to many positive references he had from industries in the area, the owner of FAB3R contacted us,” explained Vachon. “The existence of subsidies helped the client to go for a retrofitting project including solar façade at once instead of fixing the problems one bit at a time.” Approximately 50 per cent of the investment costs for both the solar air heating and the renovation of the indoor ventilation system were covered by grants and subsidies. FAB3R profited from an Energir grant targeted at solar preheating, plus an investment subsidy from the Government of Quebec’s EcoPerformance Programme.   Blue or black, but always efficient: the advanced absorber coating In October 2024, the majority of the new 2,750 m² (29,600 ft2) solar façade at FAB3R began operation (see figure 1). According to Vachon, the system is expected to cover approximately 13 per cent of the factory’s annual heating demand, which is otherwise met by natural gas. Trigo Energies equipped the façade with its high-performance Calento SL collectors, featuring a notable innovation: a selective, low-emissivity coating that withstands outdoor conditions. Introduced by Trigo in 2019 and manufactured by Almeco Group from Italy, this advanced coating is engineered to maximize solar absorption while minimizing heat loss via infrared emission, enhancing the overall efficiency of the system. The high efficiency coating is now standard in Trigo’s air heating systems. According to the manufacturer, the improved collector design shows a 25 to 35 per cent increase in yield over the former generation of solar air collectors with black paint. Testing conducted at Queen’s University confirms this performance advantage. Researchers measured the performance of transpired solar air collectors both with and without a selective coating, mounted side-by-side on a south-facing vertical wall. The results showed that the collectors with the selective coating produced 1.3 to 1.5 times more energy than those without it. In 2024, the monitoring results were jointly published by Queen’s University and Canmat Energy in a paper titled Performance Comparison of a Transpired Air Solar Collector with Low-E Surface Coating. Selective coating, also used on other solar thermal technologies including glazed flat plate or vacuum tube collectors, has a distinctive blue color. Trigo customers can, however, choose between blue and black finishes. “By going from the normal blue selective coating to black selective coating, which Almeco is specially producing for Trigo, we lose about 1 per cent in solar efficiency,” explained Vachon. Figure 2: Building-integrated solar air heating façade with MatrixAir collectors at the firehall building in Mont Saint Hilaire, south of Montreal. The 190 m2 (2,045 ft2) south-facing wall preheats the fresh air, reducing natural gas consumption by 18 per cent compared to the conventional make-up system. Architect: Leclerc Architecture. Photo: Matrix Energy Matrix Energy: collaborating with architects and engineers in new builds The key target customer group of Matrix Energy are public buildings – mainly new construction. “Since the pandemic, schools are more conscious about fresh air, and solar preheating of the incoming fresh air has a positive impact over the entire school year,” noted Brian Wilkinson, President of Matrix Energy. Matrix Energy supplies systems across Canada, working with local partners to source and process the metal sheets used in their MatrixAir collectors. These metal sheets are perforated and then formed into architectural cladding profiles. The company exclusively offers unglazed, single-stage collectors, citing fire safety concerns associated with polymeric covers. “We have strong relationships with many architects and engineers who appreciate the simplicity and cost-effectiveness of transpired solar air heating systems,” said President Brian Wilkinson, describing the company’s sales approach. “Matrix handles system design and supplies the necessary materials, while installation is carried out by specialized cladding and HVAC contractors overseen by on-site architects and engineers,” Wilkinson added. Finding the right flow: the importance of unitary airflow rates One of the key design factors in solar air heating systems is the amount of air that passes through each square meter of the perforated metal absorber,  known as the unitary airflow rate. The principle is straightforward: higher airflow rates deliver more total heat to the building, while lower flow rates result in higher outlet air temperatures. Striking the right balance between air volume and temperature gain is essential for efficient system performance. For unglazed collectors mounted on building façades, typical hourly flow rates should range between 120 and 170 (m3/h/m2), or 6.6 to 9.4 cfm/ft2. However, Wilkinson suggests that an hourly airflow rate of around 130 m³/h/m² (7.2 cfm/ft2) offers the best cost-benefit balance for building owners. If the airflow is lower, the system will deliver higher air temperatures, but it would then need a much larger collector area to achieve the same air volume and optimum performance, he explained. It’s also crucial for the flow rate to overcome external wind pressure. As wind passes over the absorber, air flow through the collector’s perforations is reduced, resulting in heat losses to the environment. This effect becomes even more pronounced in taller buildings, where wind exposure is greater. To ensure the system performs well even in these conditions, higher hourly airflow rates typically between 150 and 170 m³/m² (8.3 to 9.4 cfm/ft2)  are necessary. Figure 3: One of three apartment blocks of the Maple House in Toronto’s Canary District. Around 160 m2 (1,722 ft2) of SolarWall collectors clad the two-storey mechanical penthouse on the roof. The rental flats have been occupied since the beginning of 2024. Collaborators: architects-Alliance, Claude Cormier et Associés, Thornton Tomasetti, RWDI, Cole Engineering, DesignAgency, MVShore, BA Group, EllisDon. Photo: Conserval Engineering Solar air heating systems support LEED-certified building designs Solar air collectors are also well-suited for use in multi-unit residential buildings. A prime example is the Canary District in Toronto (see Figure 3), where single-stage SolarWall collectors from Conserval Engineering have been installed on several MURBs to clad the mechanical penthouses. “These penthouses are an ideal location for our air heating collectors, as they contain the make-up air units that supply corridor ventilation throughout the building,” explained Victoria Hollick, Vice President of Conserval Engineering. “The walls are typically finished with metal façades, which can be seamlessly replaced with a SolarWall system – maintaining the architectural language without disruption.” To date, nine solar air heating systems have been commissioned in the Canary District, covering a total collector area of over 1,000 m² (10,764 ft2). “Our customers have many motivations to integrate SolarWall technology into their new construction or retrofit projects, either carbon reduction, ESG, or green building certification targets,” explained Hollick. The use of solar air collectors in the Canary District was proposed by architects from the Danish firm Cobe. The black-colored SolarWall system preheats incoming air before it is distributed to the building’s corridors and common areas, reducing reliance on natural gas heating and supporting the pursuit of LEED Gold certification. Hollick estimates the amount of gas saved between 10 to 20 per cent of the total heating load for the corridor ventilation of the multi-unit residential buildings. Additional energy-saving strategies include a 50/50 window-to-wall ratio with high-performance glazing, green roofs, high-efficiency mechanical systems, LED lighting, and Energy Star-certified appliances. The ideal orientation for a SolarWall system is due south. However, the systems can be built at any orientation up to 90° east and west, explained Hollick. A SolarWall at 90° would have approximately 60 per cent of the energy production of the same area facing south.Canada’s expertise in solar air heating continues to set a global benchmark, driven by supporting R&D, by innovative technologies, strategic partnerships, and a growing portfolio of high-impact projects. With strong policy support and proven performance, solar air heating is poised to play a key role in the country’s energy-efficient building future. Figure 4: Claude-Bechard Building in Quebec is a showcase project for sustainable architecture with a 72 m2 (775 ft2) Lubi solar air heating wall from Aéronergie. It serves as a regional administrative center. Architectural firm: Goulet et Lebel Architectes. Photo: Art Massif Bärbel Epp is the general manager of the German Agency solrico, whose focus is on solar market research and international communication. The post Op-ed: Canada’s leadership in solar air heating—Innovation and flagship projects appeared first on Canadian Architect.

Sony has confirmed that Marvel’s Wolverine and Intergalactic won’t launch this fiscal year. This year’s Business Segment Presentation and Fireside Chat listed both titles under “Upcoming” for its annual tentpole single-player releases. Sucker Punch Productions’ Ghost of Yōtei and Kojima Productions’ Death Stranding 2: On the Beach are listed as this year’s major releases, both launching before March 31st, 2026. Granted, it doesn’t outright confirm when Intergalactic or Marvel’s Wolverine will launch, so even launching in fiscal year 2027 isn’t a guarantee. Bloomberg’s Jason Schreier previously reported that Naughty Dog’s sci-fi action title wouldn’t be released in 2026. As for what titles could fill that gap, Naughty Dog president Neil Druckmann confirmed he’s working on an unannounced title as a producer. If it’s arriving later next year, perhaps there will be an announcement in the coming months. In the meantime, Death Stranding 2: On the Beach launches on June 26th for PS5, followed by Ghost of Yōtei on October 2nd. The latter will receive a deep dive next month.

In addition to the flood of spam texts you receive on a daily basis, your email inbox is likely filled with newsletters, promotions, and other messages that you don't care to read and perhaps don't know why you receive. But you shouldn't just start clicking unsubscribe links, which may open you up to certain cybersecurity risks. Email unsubscribe links may be maliciousWhile email unsubscribe links may seem innocuous, especially if you generally trust the sender, security experts say there are a number of ways in which threat actors can leverage these links for malicious purposes. Like responding to a spam text or answering a spam call, clicking "unsubscribe" confirms that your email address is active, giving cyber criminals an incentive to keep targeting you.In some cases, unsubscribe links can be hijacked to send users to phishing websites, where you are asked to enter your login credentials to complete the process. According to the folks at DNSFilter, one in every 644 clicks of email unsubscribe links can land you on a malicious website. While you do have to confirm your email address in some legitimate cases, you shouldn't enter a password, which is likely a scam. Bottom line: If you don't trust the sender, you certainly shouldn't trust any links contained within the email. How to safely unsubscribe from emails Even if unsubscribe links are safe, it's a pain to go through the multi-step process of clicking through individual emails and opening new browser windows to confirm. To minimize hassle and avoid the risk of malicious links in individual emails, you can use unsubscribe features built into your email client, which are less likely to be compromised by threat actors because they aren't tied to the email itself. In Gmail, tap More > Manage subscriptions in your left-hand navigation bar (Menu > Manage subscriptions on mobile) and scroll to the sender. Click Unsubscribe to the right of the number of emails sent recently. You can also unsubscribe from individual emails by opening the message and clicking Unsubscribe next to the sender's name. In some cases, you may be directed to the sender's website to complete the process. (Note that Gmail may not consider all email campaigns eligible for one-click unsubscribe.) You can also mark the message as spam or block the sender. In Outlook, go to Settings > Mail > Subscriptions > Your current subscriptions and select Unsubscribe, then tap OK. Alternatively, you can block the sender by clicking the three dots and selecting Block > OK. Alternatively, you can filter unwanted emails to a different folder (including spam), so while you'll still receive them, they won't clog up your main inbox. In Gmail, open the message then click More > Filter messages like these to set up filter criteria, whether that's sending to another folder, deleting it, or marking it as spam. You can create similar rules in Outlook by right-clicking the message in your message list and going to Rules > Create rule. A final option is to use a disposable email alias to subscribe to newsletters and promotional emails or when signing up for accounts, which makes it easy to filter messages or delete the address entirely without affecting your main inbox.

On-device channels are no longer all about preloads. Today, telcos represent another performance marketing channel with transparent reporting and deeper insights. To get the full picture behind the performance of your on-device campaigns, it’s critical to prioritize long-term KPIs. It’s the only way the stickiness of users acquired through these channels really shine. Why?On-device campaigns reach users when they’re setting up their new devices and looking to download apps they’ll use throughout the device lifetime, not necessarily right away. Think about it - if you download a booking app from an ad during device setup, are you planning to book a vacation immediately or later down the road?This means attribution is a waiting game for on-device campaigns, with day 30 as the turning point. In fact, if a user engages with your app 30 days down the line, they’re more likely to stay active for a long period of time. Simply put, LTV is high for on-device campaigns. This means you want to be looking at KPIs that allow you to measure and optimize the value of the users you attract far down the road.ROASROAS is king when it comes to measuring the long-term value of your users. To get the clearest idea of your ROAS and how to optimize it, there are a few things to keep in mind. First, ROAS should be measured on D30/60/90 not D1/3/7. This is because, with on-device channels, users are likely to open an app within the first 30 days or longer - when a user downloads an app during device setup, they do so expecting to open it in the future, not right away.You should also pay attention to how it’s being measured. ROAS is calculated by dividing the amount of revenue a campaign generates by the amount it costs to run it. In the context of on-device campaigns, that revenue comes from in-app purchases, subscriptions, or ad monetization.When measuring the effectiveness of your on-device campaigns, it’s important to calculate ROAS using your on-device ad revenue rather than average ad revenue, which will be lower. That’s because ad revenue is high for users acquired through on-device campaigns - on-device channels use unique data points and deep algorithms to ensure the right bid for each individual user. To get the clearest picture of where you stand in relation to your ROAS goals, you should integrate ad revenue with your on-device platform.Once calculated, ROAS gives a clear monetary view of your campaigns, so it’s clear how much you spent vs brought in. This monetary value is important because it tells you if your on-device campaigns are reaching valuable users. Looking at ROAS by placements, you get insight into which placements are doing it best. With the knowledge of how to maximize ROAS, you’ll maximize the long term value and engagement of your users, too.Cost KPIsComparing LTV to spend will help you determine whether or not your users are spending enough to cover your spend and ultimately turn a profit. You can even pinpoint areas of your strategy that are effective, and those that may need adjustment.There are a few ways to measure cost effectiveness. Here are the most common two, especially for on-device campaigns.Cost per action (CPA)If it’s quality you’re looking for, first, run a CPA campaign to confirm that you’re looking in the right places for users who will engage with your app. To count as a conversion, users must see the ad, install the app, and complete the action you preset. You’ll only pay for the users who reach a chosen point in the app experience after installation. A CPA that is higher than LTV is a clear indicator that your campaigns are focused on less relevant channels or touchpoints, while a CPA that is lower than your LTV confirms that you are attracting high quality users.In the context of on-device campaigns, this is key because it means you won't pay immediately for a user who may not engage for a month or so. The pricing model also integrates in-app revenue, which is useful for apps that rely more on IAPs than ads.Cost per retained user (CPRU)It’s also worthwhile to keep track of how much you’re paying for the user that’s still there on day 30. CPRU takes into account conversions and retention rate - if your budget is $10k, you have 1000 conversions and a day 1 retention rate of 20%, you come away with 200 converted users at a $50 per user acquisition cost. If you can increase retention, you end up with higher quality users at a lower CPRU.Measuring CPRU, retention becomes a success metric for your UA campaigns and can help you determine whether you have enough engaged users to cover spend.On day 30 and beyond, these KPIs can help you optimize your on-device campaigns to reach the most engaged users with high LTV.

Japan-based Ispace confirmed its Resilience lander likely crashed during its second failed attempt at a lunar landing, after a sensor malfunction prevented proper deceleration. Despite the setback, the company remains committed to future missions, with funding secured for a third attempt using a new lander, Apex 1.0, scheduled for 2027. "Until then, Ispace has its work cut out for it," reports CNN. "[Ispace CEO and founder Takeshi Hakamada] said during the news briefing he will need to work to regain the trust of investors, and the company will need to deeply investigate what went wrong on the Resilience mission to ensure similar issues don't plague Apex 1.0." The company has ambitious "plans to eventually build a city on the lunar surface that would house a thousand people and welcome thousands more for tourist visits," notes ABC News. "If ispace is going to establish a colony on the moon, it will need to identify an ample supply of ice or water, which it will convert into fuel for a future lunar fueling station. The ability to produce fuel on the moon will enable the company to transport people back and forth between the Earth and the moon." Read more of this story at Slashdot.