• European Robot Makers Adopt NVIDIA Isaac, Omniverse and Halos to Develop Safe, Physical AI-Driven Robot Fleets

    In the face of growing labor shortages and need for sustainability, European manufacturers are racing to reinvent their processes to become software-defined and AI-driven.
    To achieve this, robot developers and industrial digitalization solution providers are working with NVIDIA to build safe, AI-driven robots and industrial technologies to drive modern, sustainable manufacturing.
    At NVIDIA GTC Paris at VivaTech, Europe’s leading robotics companies including Agile Robots, Extend Robotics, Humanoid, idealworks, Neura Robotics, SICK, Universal Robots, Vorwerk and Wandelbots are showcasing their latest AI-driven robots and automation breakthroughs, all accelerated by NVIDIA technologies. In addition, NVIDIA is releasing new models and tools to support the entire robotics ecosystem.
    NVIDIA Releases Tools for Accelerating Robot Development and Safety
    NVIDIA Isaac GR00T N1.5, an open foundation model for humanoid robot reasoning and skills, is now available for download on Hugging Face. This update enhances the model’s adaptability and ability to follow instructions, significantly improving its performance in material handling and manufacturing tasks. The NVIDIA Isaac Sim 5.0 and Isaac Lab 2.2 open-source robotics simulation and learning frameworks, optimized for NVIDIA RTX PRO 6000 workstations, are available on GitHub for developer preview.
    In addition, NVIDIA announced that NVIDIA Halos — a full-stack, comprehensive safety system that unifies hardware architecture, AI models, software, tools and services — now expands to robotics, promoting safety across the entire development lifecycle of AI-driven robots.
    The NVIDIA Halos AI Systems Inspection Lab has earned accreditation from the ANSI National Accreditation Boardto perform inspections across functional safety for robotics, in addition to automotive vehicles.
    “NVIDIA’s latest evaluation with ANAB verifies the demonstration of competence and compliance with internationally recognized standards, helping ensure that developers of autonomous machines — from automotive to robotics — can meet the highest benchmarks for functional safety,” said R. Douglas Leonard Jr., executive director of ANAB.
    Arcbest, Advantech, Bluewhite, Boston Dynamics, FORT, Inxpect, KION, NexCobot — a NEXCOM company, and Synapticon are among the first robotics companies to join the Halos Inspection Lab, ensuring their products meet NVIDIA safety and cybersecurity requirements.
    To support robotics leaders in strengthening safety across the entire development lifecycle of AI-driven robots, Halos will now provide:

    Safety extension packages for the NVIDIA IGX platform, enabling manufacturers to easily program safety functions into their robots, supported by TÜV Rheinland’s inspection of NVIDIA IGX.
    A robotic safety platform, which includes IGX and NVIDIA Holoscan Sensor Bridge for a unified approach to designing sensor-to-compute architecture with built-in AI safety.
    An outside-in safety AI inspector — an AI-powered agent for monitoring robot operations, helping improve worker safety.

    Europe’s Robotics Ecosystem Builds on NVIDIA’s Three Computers
    Europe’s leading robotics developers and solution providers are integrating the NVIDIA Isaac robotics platform to train, simulate and deploy robots across different embodiments.
    Agile Robots is post-training the GR00T N1 model in Isaac Lab to train its dual-arm manipulator robots, which run on NVIDIA Jetson hardware, to execute a variety of tasks in industrial environments.
    Meanwhile, idealworks has adopted the Mega NVIDIA Omniverse Blueprint for robotic fleet simulation to extend the blueprint’s capabilities to humanoids. Building on the VDA 5050 framework, idealworks contributes to the development of guidance that supports tasks uniquely enabled by humanoid robots, such as picking, moving and placing objects.
    Neura Robotics is integrating NVIDIA Isaac to further enhance its robot development workflows. The company is using GR00T-Mimic to post-train the Isaac GR00T N1 robot foundation model for its service robot MiPA. Neura is also collaborating with SAP and NVIDIA to integrate SAP’s Joule agents with its robots, using the Mega NVIDIA Omniverse Blueprint to simulate and refine robot behavior in complex, realistic operational scenarios before deployment.
    Vorwerk is using NVIDIA technologies to power its AI-driven collaborative robots. The company is post-training GR00T N1 models in Isaac Lab with its custom synthetic data pipeline, which is built on Isaac GR00T-Mimic and powered by the NVIDIA Omniverse platform. The enhanced models are then deployed on NVIDIA Jetson AGX, Jetson Orin or Jetson Thor modules for advanced, real-time home robotics.
    Humanoid is using NVIDIA’s full robotics stack, including Isaac Sim and Isaac Lab, to cut its prototyping time down by six weeks. The company is training its vision language action models on NVIDIA DGX B200 systems to boost the cognitive abilities of its robots, allowing them to operate autonomously in complex environments using Jetson Thor onboard computing.
    Universal Robots is introducing UR15, its fastest collaborative robot yet, to the European market. Using UR’s AI Accelerator — developed on NVIDIA Isaac’s CUDA-accelerated libraries and AI models, as well as NVIDIA Jetson AGX Orin — manufacturers can build AI applications to embed intelligence into the company’s new cobots.
    Wandelbots is showcasing its NOVA Operating System, now integrated with Omniverse, to simulate, validate and optimize robotic behaviors virtually before deploying them to physical robots. Wandelbots also announced a collaboration with EY and EDAG to offer manufacturers a scalable automation platform on Omniverse that speeds up the transition from proof of concept to full-scale deployment.
    Extend Robotics is using the Isaac GR00T platform to enable customers to control and train robots for industrial tasks like visual inspection and handling radioactive materials. The company’s Advanced Mechanics Assistance System lets users collect demonstration data and generate diverse synthetic datasets with NVIDIA GR00T-Mimic and GR00T-Gen to train the GR00T N1 foundation model.
    SICK is enhancing its autonomous perception solutions by integrating new certified sensor models — as well as 2D and 3D lidars, safety scanners and cameras — into NVIDIA Isaac Sim. This enables engineers to virtually design, test and validate machines using SICK’s sensing models within Omniverse, supporting processes spanning product development to large-scale robotic fleet management.
    Toyota Material Handling Europe is working with SoftServe to simulate its autonomous mobile robots working alongside human workers, using the Mega NVIDIA Omniverse Blueprint. Toyota Material Handling Europe is testing and simulating a multitude of traffic scenarios — allowing the company to refine its AI algorithms before real-world deployment.
    NVIDIA’s partner ecosystem is enabling European industries to tap into intelligent, AI-powered robotics. By harnessing advanced simulation, digital twins and generative AI, manufacturers are rapidly developing and deploying safe, adaptable robot fleets that address labor shortages, boost sustainability and drive operational efficiency.
    Watch the NVIDIA GTC Paris keynote from NVIDIA founder and CEO Jensen Huang at VivaTech, and explore GTC Paris sessions.
    See notice regarding software product information.
    #european #robot #makers #adopt #nvidia
    European Robot Makers Adopt NVIDIA Isaac, Omniverse and Halos to Develop Safe, Physical AI-Driven Robot Fleets
    In the face of growing labor shortages and need for sustainability, European manufacturers are racing to reinvent their processes to become software-defined and AI-driven. To achieve this, robot developers and industrial digitalization solution providers are working with NVIDIA to build safe, AI-driven robots and industrial technologies to drive modern, sustainable manufacturing. At NVIDIA GTC Paris at VivaTech, Europe’s leading robotics companies including Agile Robots, Extend Robotics, Humanoid, idealworks, Neura Robotics, SICK, Universal Robots, Vorwerk and Wandelbots are showcasing their latest AI-driven robots and automation breakthroughs, all accelerated by NVIDIA technologies. In addition, NVIDIA is releasing new models and tools to support the entire robotics ecosystem. NVIDIA Releases Tools for Accelerating Robot Development and Safety NVIDIA Isaac GR00T N1.5, an open foundation model for humanoid robot reasoning and skills, is now available for download on Hugging Face. This update enhances the model’s adaptability and ability to follow instructions, significantly improving its performance in material handling and manufacturing tasks. The NVIDIA Isaac Sim 5.0 and Isaac Lab 2.2 open-source robotics simulation and learning frameworks, optimized for NVIDIA RTX PRO 6000 workstations, are available on GitHub for developer preview. In addition, NVIDIA announced that NVIDIA Halos — a full-stack, comprehensive safety system that unifies hardware architecture, AI models, software, tools and services — now expands to robotics, promoting safety across the entire development lifecycle of AI-driven robots. The NVIDIA Halos AI Systems Inspection Lab has earned accreditation from the ANSI National Accreditation Boardto perform inspections across functional safety for robotics, in addition to automotive vehicles. “NVIDIA’s latest evaluation with ANAB verifies the demonstration of competence and compliance with internationally recognized standards, helping ensure that developers of autonomous machines — from automotive to robotics — can meet the highest benchmarks for functional safety,” said R. Douglas Leonard Jr., executive director of ANAB. Arcbest, Advantech, Bluewhite, Boston Dynamics, FORT, Inxpect, KION, NexCobot — a NEXCOM company, and Synapticon are among the first robotics companies to join the Halos Inspection Lab, ensuring their products meet NVIDIA safety and cybersecurity requirements. To support robotics leaders in strengthening safety across the entire development lifecycle of AI-driven robots, Halos will now provide: Safety extension packages for the NVIDIA IGX platform, enabling manufacturers to easily program safety functions into their robots, supported by TÜV Rheinland’s inspection of NVIDIA IGX. A robotic safety platform, which includes IGX and NVIDIA Holoscan Sensor Bridge for a unified approach to designing sensor-to-compute architecture with built-in AI safety. An outside-in safety AI inspector — an AI-powered agent for monitoring robot operations, helping improve worker safety. Europe’s Robotics Ecosystem Builds on NVIDIA’s Three Computers Europe’s leading robotics developers and solution providers are integrating the NVIDIA Isaac robotics platform to train, simulate and deploy robots across different embodiments. Agile Robots is post-training the GR00T N1 model in Isaac Lab to train its dual-arm manipulator robots, which run on NVIDIA Jetson hardware, to execute a variety of tasks in industrial environments. Meanwhile, idealworks has adopted the Mega NVIDIA Omniverse Blueprint for robotic fleet simulation to extend the blueprint’s capabilities to humanoids. Building on the VDA 5050 framework, idealworks contributes to the development of guidance that supports tasks uniquely enabled by humanoid robots, such as picking, moving and placing objects. Neura Robotics is integrating NVIDIA Isaac to further enhance its robot development workflows. The company is using GR00T-Mimic to post-train the Isaac GR00T N1 robot foundation model for its service robot MiPA. Neura is also collaborating with SAP and NVIDIA to integrate SAP’s Joule agents with its robots, using the Mega NVIDIA Omniverse Blueprint to simulate and refine robot behavior in complex, realistic operational scenarios before deployment. Vorwerk is using NVIDIA technologies to power its AI-driven collaborative robots. The company is post-training GR00T N1 models in Isaac Lab with its custom synthetic data pipeline, which is built on Isaac GR00T-Mimic and powered by the NVIDIA Omniverse platform. The enhanced models are then deployed on NVIDIA Jetson AGX, Jetson Orin or Jetson Thor modules for advanced, real-time home robotics. Humanoid is using NVIDIA’s full robotics stack, including Isaac Sim and Isaac Lab, to cut its prototyping time down by six weeks. The company is training its vision language action models on NVIDIA DGX B200 systems to boost the cognitive abilities of its robots, allowing them to operate autonomously in complex environments using Jetson Thor onboard computing. Universal Robots is introducing UR15, its fastest collaborative robot yet, to the European market. Using UR’s AI Accelerator — developed on NVIDIA Isaac’s CUDA-accelerated libraries and AI models, as well as NVIDIA Jetson AGX Orin — manufacturers can build AI applications to embed intelligence into the company’s new cobots. Wandelbots is showcasing its NOVA Operating System, now integrated with Omniverse, to simulate, validate and optimize robotic behaviors virtually before deploying them to physical robots. Wandelbots also announced a collaboration with EY and EDAG to offer manufacturers a scalable automation platform on Omniverse that speeds up the transition from proof of concept to full-scale deployment. Extend Robotics is using the Isaac GR00T platform to enable customers to control and train robots for industrial tasks like visual inspection and handling radioactive materials. The company’s Advanced Mechanics Assistance System lets users collect demonstration data and generate diverse synthetic datasets with NVIDIA GR00T-Mimic and GR00T-Gen to train the GR00T N1 foundation model. SICK is enhancing its autonomous perception solutions by integrating new certified sensor models — as well as 2D and 3D lidars, safety scanners and cameras — into NVIDIA Isaac Sim. This enables engineers to virtually design, test and validate machines using SICK’s sensing models within Omniverse, supporting processes spanning product development to large-scale robotic fleet management. Toyota Material Handling Europe is working with SoftServe to simulate its autonomous mobile robots working alongside human workers, using the Mega NVIDIA Omniverse Blueprint. Toyota Material Handling Europe is testing and simulating a multitude of traffic scenarios — allowing the company to refine its AI algorithms before real-world deployment. NVIDIA’s partner ecosystem is enabling European industries to tap into intelligent, AI-powered robotics. By harnessing advanced simulation, digital twins and generative AI, manufacturers are rapidly developing and deploying safe, adaptable robot fleets that address labor shortages, boost sustainability and drive operational efficiency. Watch the NVIDIA GTC Paris keynote from NVIDIA founder and CEO Jensen Huang at VivaTech, and explore GTC Paris sessions. See notice regarding software product information. #european #robot #makers #adopt #nvidia
    BLOGS.NVIDIA.COM
    European Robot Makers Adopt NVIDIA Isaac, Omniverse and Halos to Develop Safe, Physical AI-Driven Robot Fleets
    In the face of growing labor shortages and need for sustainability, European manufacturers are racing to reinvent their processes to become software-defined and AI-driven. To achieve this, robot developers and industrial digitalization solution providers are working with NVIDIA to build safe, AI-driven robots and industrial technologies to drive modern, sustainable manufacturing. At NVIDIA GTC Paris at VivaTech, Europe’s leading robotics companies including Agile Robots, Extend Robotics, Humanoid, idealworks, Neura Robotics, SICK, Universal Robots, Vorwerk and Wandelbots are showcasing their latest AI-driven robots and automation breakthroughs, all accelerated by NVIDIA technologies. In addition, NVIDIA is releasing new models and tools to support the entire robotics ecosystem. NVIDIA Releases Tools for Accelerating Robot Development and Safety NVIDIA Isaac GR00T N1.5, an open foundation model for humanoid robot reasoning and skills, is now available for download on Hugging Face. This update enhances the model’s adaptability and ability to follow instructions, significantly improving its performance in material handling and manufacturing tasks. The NVIDIA Isaac Sim 5.0 and Isaac Lab 2.2 open-source robotics simulation and learning frameworks, optimized for NVIDIA RTX PRO 6000 workstations, are available on GitHub for developer preview. In addition, NVIDIA announced that NVIDIA Halos — a full-stack, comprehensive safety system that unifies hardware architecture, AI models, software, tools and services — now expands to robotics, promoting safety across the entire development lifecycle of AI-driven robots. The NVIDIA Halos AI Systems Inspection Lab has earned accreditation from the ANSI National Accreditation Board (ANAB) to perform inspections across functional safety for robotics, in addition to automotive vehicles. “NVIDIA’s latest evaluation with ANAB verifies the demonstration of competence and compliance with internationally recognized standards, helping ensure that developers of autonomous machines — from automotive to robotics — can meet the highest benchmarks for functional safety,” said R. Douglas Leonard Jr., executive director of ANAB. Arcbest, Advantech, Bluewhite, Boston Dynamics, FORT, Inxpect, KION, NexCobot — a NEXCOM company, and Synapticon are among the first robotics companies to join the Halos Inspection Lab, ensuring their products meet NVIDIA safety and cybersecurity requirements. To support robotics leaders in strengthening safety across the entire development lifecycle of AI-driven robots, Halos will now provide: Safety extension packages for the NVIDIA IGX platform, enabling manufacturers to easily program safety functions into their robots, supported by TÜV Rheinland’s inspection of NVIDIA IGX. A robotic safety platform, which includes IGX and NVIDIA Holoscan Sensor Bridge for a unified approach to designing sensor-to-compute architecture with built-in AI safety. An outside-in safety AI inspector — an AI-powered agent for monitoring robot operations, helping improve worker safety. Europe’s Robotics Ecosystem Builds on NVIDIA’s Three Computers Europe’s leading robotics developers and solution providers are integrating the NVIDIA Isaac robotics platform to train, simulate and deploy robots across different embodiments. Agile Robots is post-training the GR00T N1 model in Isaac Lab to train its dual-arm manipulator robots, which run on NVIDIA Jetson hardware, to execute a variety of tasks in industrial environments. Meanwhile, idealworks has adopted the Mega NVIDIA Omniverse Blueprint for robotic fleet simulation to extend the blueprint’s capabilities to humanoids. Building on the VDA 5050 framework, idealworks contributes to the development of guidance that supports tasks uniquely enabled by humanoid robots, such as picking, moving and placing objects. Neura Robotics is integrating NVIDIA Isaac to further enhance its robot development workflows. The company is using GR00T-Mimic to post-train the Isaac GR00T N1 robot foundation model for its service robot MiPA. Neura is also collaborating with SAP and NVIDIA to integrate SAP’s Joule agents with its robots, using the Mega NVIDIA Omniverse Blueprint to simulate and refine robot behavior in complex, realistic operational scenarios before deployment. Vorwerk is using NVIDIA technologies to power its AI-driven collaborative robots. The company is post-training GR00T N1 models in Isaac Lab with its custom synthetic data pipeline, which is built on Isaac GR00T-Mimic and powered by the NVIDIA Omniverse platform. The enhanced models are then deployed on NVIDIA Jetson AGX, Jetson Orin or Jetson Thor modules for advanced, real-time home robotics. Humanoid is using NVIDIA’s full robotics stack, including Isaac Sim and Isaac Lab, to cut its prototyping time down by six weeks. The company is training its vision language action models on NVIDIA DGX B200 systems to boost the cognitive abilities of its robots, allowing them to operate autonomously in complex environments using Jetson Thor onboard computing. Universal Robots is introducing UR15, its fastest collaborative robot yet, to the European market. Using UR’s AI Accelerator — developed on NVIDIA Isaac’s CUDA-accelerated libraries and AI models, as well as NVIDIA Jetson AGX Orin — manufacturers can build AI applications to embed intelligence into the company’s new cobots. Wandelbots is showcasing its NOVA Operating System, now integrated with Omniverse, to simulate, validate and optimize robotic behaviors virtually before deploying them to physical robots. Wandelbots also announced a collaboration with EY and EDAG to offer manufacturers a scalable automation platform on Omniverse that speeds up the transition from proof of concept to full-scale deployment. Extend Robotics is using the Isaac GR00T platform to enable customers to control and train robots for industrial tasks like visual inspection and handling radioactive materials. The company’s Advanced Mechanics Assistance System lets users collect demonstration data and generate diverse synthetic datasets with NVIDIA GR00T-Mimic and GR00T-Gen to train the GR00T N1 foundation model. SICK is enhancing its autonomous perception solutions by integrating new certified sensor models — as well as 2D and 3D lidars, safety scanners and cameras — into NVIDIA Isaac Sim. This enables engineers to virtually design, test and validate machines using SICK’s sensing models within Omniverse, supporting processes spanning product development to large-scale robotic fleet management. Toyota Material Handling Europe is working with SoftServe to simulate its autonomous mobile robots working alongside human workers, using the Mega NVIDIA Omniverse Blueprint. Toyota Material Handling Europe is testing and simulating a multitude of traffic scenarios — allowing the company to refine its AI algorithms before real-world deployment. NVIDIA’s partner ecosystem is enabling European industries to tap into intelligent, AI-powered robotics. By harnessing advanced simulation, digital twins and generative AI, manufacturers are rapidly developing and deploying safe, adaptable robot fleets that address labor shortages, boost sustainability and drive operational efficiency. Watch the NVIDIA GTC Paris keynote from NVIDIA founder and CEO Jensen Huang at VivaTech, and explore GTC Paris sessions. See notice regarding software product information.
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  • Blue Prince Doesn't Have A Satisfying Ending, But That's The Point

    Warning! We're about to go into deep endgame spoilers for Blue Prince, well beyond rolling the credits by reaching Room 46. Read on at your own risk.I had been playing Blue Prince for more than 100 hours before I felt like I truly understood what the game was really about.The revelation came in the form of a journal entry, secreted away in a safety deposit box, hidden within the sometimes tough-to-access vault of the strange and shifting Mount Holly Manor. Reaching the paper requires solving one of Blue Prince's toughest, most obtuse, and most rewarding puzzles, one you won't even realize exists until you've broken through riddle after riddle and uncovered mystery after mystery. It recontextualizes everything that has come before it, not only the winding and involved test of wits that is the manor itself, but the story that had to be similarly excavated along the way--one of political intrigue and family tragedy, the rising and falling of kingdoms, the stoking of revolution, and the sacrifice necessary to breathe life into ideals.Continue Reading at GameSpot
    #blue #prince #doesn039t #have #satisfying
    Blue Prince Doesn't Have A Satisfying Ending, But That's The Point
    Warning! We're about to go into deep endgame spoilers for Blue Prince, well beyond rolling the credits by reaching Room 46. Read on at your own risk.I had been playing Blue Prince for more than 100 hours before I felt like I truly understood what the game was really about.The revelation came in the form of a journal entry, secreted away in a safety deposit box, hidden within the sometimes tough-to-access vault of the strange and shifting Mount Holly Manor. Reaching the paper requires solving one of Blue Prince's toughest, most obtuse, and most rewarding puzzles, one you won't even realize exists until you've broken through riddle after riddle and uncovered mystery after mystery. It recontextualizes everything that has come before it, not only the winding and involved test of wits that is the manor itself, but the story that had to be similarly excavated along the way--one of political intrigue and family tragedy, the rising and falling of kingdoms, the stoking of revolution, and the sacrifice necessary to breathe life into ideals.Continue Reading at GameSpot #blue #prince #doesn039t #have #satisfying
    WWW.GAMESPOT.COM
    Blue Prince Doesn't Have A Satisfying Ending, But That's The Point
    Warning! We're about to go into deep endgame spoilers for Blue Prince, well beyond rolling the credits by reaching Room 46. Read on at your own risk.I had been playing Blue Prince for more than 100 hours before I felt like I truly understood what the game was really about.The revelation came in the form of a journal entry, secreted away in a safety deposit box, hidden within the sometimes tough-to-access vault of the strange and shifting Mount Holly Manor. Reaching the paper requires solving one of Blue Prince's toughest, most obtuse, and most rewarding puzzles, one you won't even realize exists until you've broken through riddle after riddle and uncovered mystery after mystery. It recontextualizes everything that has come before it, not only the winding and involved test of wits that is the manor itself, but the story that had to be similarly excavated along the way--one of political intrigue and family tragedy, the rising and falling of kingdoms, the stoking of revolution, and the sacrifice necessary to breathe life into ideals.Continue Reading at GameSpot
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  • Plug and Play: Build a G-Assist Plug-In Today

    Project G-Assist — available through the NVIDIA App — is an experimental AI assistant that helps tune, control and optimize NVIDIA GeForce RTX systems.
    NVIDIA’s Plug and Play: Project G-Assist Plug-In Hackathon — running virtually through Wednesday, July 16 — invites the community to explore AI and build custom G-Assist plug-ins for a chance to win prizes and be featured on NVIDIA social media channels.

    G-Assist allows users to control their RTX GPU and other system settings using natural language, thanks to a small language model that runs on device. It can be used from the NVIDIA Overlay in the NVIDIA App without needing to tab out or switch programs. Users can expand its capabilities via plug-ins and even connect it to agentic frameworks such as Langflow.
    Below, find popular G-Assist plug-ins, hackathon details and tips to get started.
    Plug-In and Win
    Join the hackathon by registering and checking out the curated technical resources.
    G-Assist plug-ins can be built in several ways, including with Python for rapid development, with C++ for performance-critical apps and with custom system interactions for hardware and operating system automation.
    For those that prefer vibe coding, the G-Assist Plug-In Builder — a ChatGPT-based app that allows no-code or low-code development with natural language commands — makes it easy for enthusiasts to start creating plug-ins.
    To submit an entry, participants must provide a GitHub repository, including source code file, requirements.txt, manifest.json, config.json, a plug-in executable file and READme code.
    Then, submit a video — between 30 seconds and two minutes — showcasing the plug-in in action.
    Finally, hackathoners must promote their plug-in using #AIonRTXHackathon on a social media channel: Instagram, TikTok or X. Submit projects via this form by Wednesday, July 16.
    Judges will assess plug-ins based on three main criteria: 1) innovation and creativity, 2) technical execution and integration, reviewing technical depth, G-Assist integration and scalability, and 3) usability and community impact, aka how easy it is to use the plug-in.
    Winners will be selected on Wednesday, Aug. 20. First place will receive a GeForce RTX 5090 laptop, second place a GeForce RTX 5080 GPU and third a GeForce RTX 5070 GPU. These top three will also be featured on NVIDIA’s social media channels, get the opportunity to meet the NVIDIA G-Assist team and earn an NVIDIA Deep Learning Institute self-paced course credit.
    Project G-Assist requires a GeForce RTX 50, 40 or 30 Series Desktop GPU with at least 12GB of VRAM, Windows 11 or 10 operating system, a compatible CPU, specific disk space requirements and a recent GeForce Game Ready Driver or NVIDIA Studio Driver.
    Plug-InExplore open-source plug-in samples available on GitHub, which showcase the diverse ways on-device AI can enhance PC and gaming workflows.

    Popular plug-ins include:

    Google Gemini: Enables search-based queries using Google Search integration and large language model-based queries using Gemini capabilities in real time without needing to switch programs from the convenience of the NVIDIA App Overlay.
    Discord: Enables users to easily share game highlights or messages directly to Discord servers without disrupting gameplay.
    IFTTT: Lets users create automations across hundreds of compatible endpoints to trigger IoT routines — such as adjusting room lights and smart shades, or pushing the latest gaming news to a mobile device.
    Spotify: Lets users control Spotify using simple voice commands or the G-Assist interface to play favorite tracks and manage playlists.
    Twitch: Checks if any Twitch streamer is currently live and can access detailed stream information such as titles, games, view counts and more.

    Get G-Assist 
    Join the NVIDIA Developer Discord channel to collaborate, share creations and gain support from fellow AI enthusiasts and NVIDIA staff.
    the date for NVIDIA’s How to Build a G-Assist Plug-In webinar on Wednesday, July 9, from 10-11 a.m. PT, to learn more about Project G-Assist capabilities, discover the fundamentals of building, testing and deploying Project G-Assist plug-ins, and participate in a live Q&A session.
    Explore NVIDIA’s GitHub repository, which provides everything needed to get started developing with G-Assist, including sample plug-ins, step-by-step instructions and documentation for building custom functionalities.
    Learn more about the ChatGPT Plug-In Builder to transform ideas into functional G-Assist plug-ins with minimal coding. The tool uses OpenAI’s custom GPT builder to generate plug-in code and streamline the development process.
    NVIDIA’s technical blog walks through the architecture of a G-Assist plug-in, using a Twitch integration as an example. Discover how plug-ins work, how they communicate with G-Assist and how to build them from scratch.
    Each week, the RTX AI Garage blog series features community-driven AI innovations and content for those looking to learn more about NVIDIA NIM microservices and AI Blueprints, as well as building AI agents, creative workflows, digital humans, productivity apps and more on AI PCs and workstations. 
    Plug in to NVIDIA AI PC on Facebook, Instagram, TikTok and X — and stay informed by subscribing to the RTX AI PC newsletter.
    Follow NVIDIA Workstation on LinkedIn and X. 
    See notice regarding software product information.
    #plug #play #build #gassist #plugin
    Plug and Play: Build a G-Assist Plug-In Today
    Project G-Assist — available through the NVIDIA App — is an experimental AI assistant that helps tune, control and optimize NVIDIA GeForce RTX systems. NVIDIA’s Plug and Play: Project G-Assist Plug-In Hackathon — running virtually through Wednesday, July 16 — invites the community to explore AI and build custom G-Assist plug-ins for a chance to win prizes and be featured on NVIDIA social media channels. G-Assist allows users to control their RTX GPU and other system settings using natural language, thanks to a small language model that runs on device. It can be used from the NVIDIA Overlay in the NVIDIA App without needing to tab out or switch programs. Users can expand its capabilities via plug-ins and even connect it to agentic frameworks such as Langflow. Below, find popular G-Assist plug-ins, hackathon details and tips to get started. Plug-In and Win Join the hackathon by registering and checking out the curated technical resources. G-Assist plug-ins can be built in several ways, including with Python for rapid development, with C++ for performance-critical apps and with custom system interactions for hardware and operating system automation. For those that prefer vibe coding, the G-Assist Plug-In Builder — a ChatGPT-based app that allows no-code or low-code development with natural language commands — makes it easy for enthusiasts to start creating plug-ins. To submit an entry, participants must provide a GitHub repository, including source code file, requirements.txt, manifest.json, config.json, a plug-in executable file and READme code. Then, submit a video — between 30 seconds and two minutes — showcasing the plug-in in action. Finally, hackathoners must promote their plug-in using #AIonRTXHackathon on a social media channel: Instagram, TikTok or X. Submit projects via this form by Wednesday, July 16. Judges will assess plug-ins based on three main criteria: 1) innovation and creativity, 2) technical execution and integration, reviewing technical depth, G-Assist integration and scalability, and 3) usability and community impact, aka how easy it is to use the plug-in. Winners will be selected on Wednesday, Aug. 20. First place will receive a GeForce RTX 5090 laptop, second place a GeForce RTX 5080 GPU and third a GeForce RTX 5070 GPU. These top three will also be featured on NVIDIA’s social media channels, get the opportunity to meet the NVIDIA G-Assist team and earn an NVIDIA Deep Learning Institute self-paced course credit. Project G-Assist requires a GeForce RTX 50, 40 or 30 Series Desktop GPU with at least 12GB of VRAM, Windows 11 or 10 operating system, a compatible CPU, specific disk space requirements and a recent GeForce Game Ready Driver or NVIDIA Studio Driver. Plug-InExplore open-source plug-in samples available on GitHub, which showcase the diverse ways on-device AI can enhance PC and gaming workflows. Popular plug-ins include: Google Gemini: Enables search-based queries using Google Search integration and large language model-based queries using Gemini capabilities in real time without needing to switch programs from the convenience of the NVIDIA App Overlay. Discord: Enables users to easily share game highlights or messages directly to Discord servers without disrupting gameplay. IFTTT: Lets users create automations across hundreds of compatible endpoints to trigger IoT routines — such as adjusting room lights and smart shades, or pushing the latest gaming news to a mobile device. Spotify: Lets users control Spotify using simple voice commands or the G-Assist interface to play favorite tracks and manage playlists. Twitch: Checks if any Twitch streamer is currently live and can access detailed stream information such as titles, games, view counts and more. Get G-Assist  Join the NVIDIA Developer Discord channel to collaborate, share creations and gain support from fellow AI enthusiasts and NVIDIA staff. the date for NVIDIA’s How to Build a G-Assist Plug-In webinar on Wednesday, July 9, from 10-11 a.m. PT, to learn more about Project G-Assist capabilities, discover the fundamentals of building, testing and deploying Project G-Assist plug-ins, and participate in a live Q&A session. Explore NVIDIA’s GitHub repository, which provides everything needed to get started developing with G-Assist, including sample plug-ins, step-by-step instructions and documentation for building custom functionalities. Learn more about the ChatGPT Plug-In Builder to transform ideas into functional G-Assist plug-ins with minimal coding. The tool uses OpenAI’s custom GPT builder to generate plug-in code and streamline the development process. NVIDIA’s technical blog walks through the architecture of a G-Assist plug-in, using a Twitch integration as an example. Discover how plug-ins work, how they communicate with G-Assist and how to build them from scratch. Each week, the RTX AI Garage blog series features community-driven AI innovations and content for those looking to learn more about NVIDIA NIM microservices and AI Blueprints, as well as building AI agents, creative workflows, digital humans, productivity apps and more on AI PCs and workstations.  Plug in to NVIDIA AI PC on Facebook, Instagram, TikTok and X — and stay informed by subscribing to the RTX AI PC newsletter. Follow NVIDIA Workstation on LinkedIn and X.  See notice regarding software product information. #plug #play #build #gassist #plugin
    BLOGS.NVIDIA.COM
    Plug and Play: Build a G-Assist Plug-In Today
    Project G-Assist — available through the NVIDIA App — is an experimental AI assistant that helps tune, control and optimize NVIDIA GeForce RTX systems. NVIDIA’s Plug and Play: Project G-Assist Plug-In Hackathon — running virtually through Wednesday, July 16 — invites the community to explore AI and build custom G-Assist plug-ins for a chance to win prizes and be featured on NVIDIA social media channels. G-Assist allows users to control their RTX GPU and other system settings using natural language, thanks to a small language model that runs on device. It can be used from the NVIDIA Overlay in the NVIDIA App without needing to tab out or switch programs. Users can expand its capabilities via plug-ins and even connect it to agentic frameworks such as Langflow. Below, find popular G-Assist plug-ins, hackathon details and tips to get started. Plug-In and Win Join the hackathon by registering and checking out the curated technical resources. G-Assist plug-ins can be built in several ways, including with Python for rapid development, with C++ for performance-critical apps and with custom system interactions for hardware and operating system automation. For those that prefer vibe coding, the G-Assist Plug-In Builder — a ChatGPT-based app that allows no-code or low-code development with natural language commands — makes it easy for enthusiasts to start creating plug-ins. To submit an entry, participants must provide a GitHub repository, including source code file (plugin.py), requirements.txt, manifest.json, config.json (if applicable), a plug-in executable file and READme code. Then, submit a video — between 30 seconds and two minutes — showcasing the plug-in in action. Finally, hackathoners must promote their plug-in using #AIonRTXHackathon on a social media channel: Instagram, TikTok or X. Submit projects via this form by Wednesday, July 16. Judges will assess plug-ins based on three main criteria: 1) innovation and creativity, 2) technical execution and integration, reviewing technical depth, G-Assist integration and scalability, and 3) usability and community impact, aka how easy it is to use the plug-in. Winners will be selected on Wednesday, Aug. 20. First place will receive a GeForce RTX 5090 laptop, second place a GeForce RTX 5080 GPU and third a GeForce RTX 5070 GPU. These top three will also be featured on NVIDIA’s social media channels, get the opportunity to meet the NVIDIA G-Assist team and earn an NVIDIA Deep Learning Institute self-paced course credit. Project G-Assist requires a GeForce RTX 50, 40 or 30 Series Desktop GPU with at least 12GB of VRAM, Windows 11 or 10 operating system, a compatible CPU (Intel Pentium G Series, Core i3, i5, i7 or higher; AMD FX, Ryzen 3, 5, 7, 9, Threadripper or higher), specific disk space requirements and a recent GeForce Game Ready Driver or NVIDIA Studio Driver. Plug-In(spiration) Explore open-source plug-in samples available on GitHub, which showcase the diverse ways on-device AI can enhance PC and gaming workflows. Popular plug-ins include: Google Gemini: Enables search-based queries using Google Search integration and large language model-based queries using Gemini capabilities in real time without needing to switch programs from the convenience of the NVIDIA App Overlay. Discord: Enables users to easily share game highlights or messages directly to Discord servers without disrupting gameplay. IFTTT: Lets users create automations across hundreds of compatible endpoints to trigger IoT routines — such as adjusting room lights and smart shades, or pushing the latest gaming news to a mobile device. Spotify: Lets users control Spotify using simple voice commands or the G-Assist interface to play favorite tracks and manage playlists. Twitch: Checks if any Twitch streamer is currently live and can access detailed stream information such as titles, games, view counts and more. Get G-Assist(ance)  Join the NVIDIA Developer Discord channel to collaborate, share creations and gain support from fellow AI enthusiasts and NVIDIA staff. Save the date for NVIDIA’s How to Build a G-Assist Plug-In webinar on Wednesday, July 9, from 10-11 a.m. PT, to learn more about Project G-Assist capabilities, discover the fundamentals of building, testing and deploying Project G-Assist plug-ins, and participate in a live Q&A session. Explore NVIDIA’s GitHub repository, which provides everything needed to get started developing with G-Assist, including sample plug-ins, step-by-step instructions and documentation for building custom functionalities. Learn more about the ChatGPT Plug-In Builder to transform ideas into functional G-Assist plug-ins with minimal coding. The tool uses OpenAI’s custom GPT builder to generate plug-in code and streamline the development process. NVIDIA’s technical blog walks through the architecture of a G-Assist plug-in, using a Twitch integration as an example. Discover how plug-ins work, how they communicate with G-Assist and how to build them from scratch. Each week, the RTX AI Garage blog series features community-driven AI innovations and content for those looking to learn more about NVIDIA NIM microservices and AI Blueprints, as well as building AI agents, creative workflows, digital humans, productivity apps and more on AI PCs and workstations.  Plug in to NVIDIA AI PC on Facebook, Instagram, TikTok and X — and stay informed by subscribing to the RTX AI PC newsletter. Follow NVIDIA Workstation on LinkedIn and X.  See notice regarding software product information.
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  • Oh, IMAX, the grand illusion of reality turned up to eleven! Who knew that watching a two-hour movie could feel like a NASA launch, complete with a symphony of surround sound that could wake the dead? For those who haven't had the pleasure, IMAX is not just a cinema; it’s an experience that makes you feel like you’re inside the movie—right before you realize you’re just trapped in a ridiculously oversized chair, too small for your popcorn bucket.

    Let’s talk about those gigantic screens. You know, the ones that make your living room TV look like a postage stamp? Apparently, the idea is to engulf you in the film so much that you forget about the existential dread of your daily life. Because honestly, who needs a therapist when you can sit in a dark room, surrounded by strangers, with a screen larger than your future looming in front of you?

    And don’t get me started on the “revolutionary technology.” IMAX is synonymous with larger-than-life images, but let's face it—it's just fancy pixels. I mean, how many different ways can you capture a superhero saving the world at this point? Yet, somehow, they manage to convince us that we need to watch it all in the world’s biggest format, because watching it on a normal screen would be akin to watching it through a keyhole, right?

    Then there’s the sound. IMAX promises "the most immersive audio experience." Yes, because nothing says relaxation like feeling like you’re in the middle of a battle scene with explosions that could shake the very foundations of your soul. You know, I used to think my neighbors were loud, but now I realize they could never compete with the sound of a spaceship crashing at full volume. Thanks, IMAX, for redefining the meaning of “loud neighbors.”

    And let’s not forget the tickets. A small mortgage payment for an evening of cinematic bliss! Who needs to save for retirement when you can experience the thrill of a blockbuster in a seat that costs more than your last three grocery bills combined? It’s a small price to pay for the opportunity to see your favorite actors’ pores in glorious detail.

    In conclusion, if you haven’t yet experienced the wonder that is IMAX, prepare yourself for a rollercoaster of emotions and a potential existential crisis. Because nothing says “reality” quite like watching a fictional world unfold on a screen so big it makes your own life choices seem trivial. So, grab your credit card, put on your 3D glasses, and let’s dive into the cinematic abyss of IMAX—where reality takes a backseat, and your wallet weeps in despair.

    #IMAX #CinematicExperience #RealityCheck #MovieMagic #TooBigToFail
    Oh, IMAX, the grand illusion of reality turned up to eleven! Who knew that watching a two-hour movie could feel like a NASA launch, complete with a symphony of surround sound that could wake the dead? For those who haven't had the pleasure, IMAX is not just a cinema; it’s an experience that makes you feel like you’re inside the movie—right before you realize you’re just trapped in a ridiculously oversized chair, too small for your popcorn bucket. Let’s talk about those gigantic screens. You know, the ones that make your living room TV look like a postage stamp? Apparently, the idea is to engulf you in the film so much that you forget about the existential dread of your daily life. Because honestly, who needs a therapist when you can sit in a dark room, surrounded by strangers, with a screen larger than your future looming in front of you? And don’t get me started on the “revolutionary technology.” IMAX is synonymous with larger-than-life images, but let's face it—it's just fancy pixels. I mean, how many different ways can you capture a superhero saving the world at this point? Yet, somehow, they manage to convince us that we need to watch it all in the world’s biggest format, because watching it on a normal screen would be akin to watching it through a keyhole, right? Then there’s the sound. IMAX promises "the most immersive audio experience." Yes, because nothing says relaxation like feeling like you’re in the middle of a battle scene with explosions that could shake the very foundations of your soul. You know, I used to think my neighbors were loud, but now I realize they could never compete with the sound of a spaceship crashing at full volume. Thanks, IMAX, for redefining the meaning of “loud neighbors.” And let’s not forget the tickets. A small mortgage payment for an evening of cinematic bliss! Who needs to save for retirement when you can experience the thrill of a blockbuster in a seat that costs more than your last three grocery bills combined? It’s a small price to pay for the opportunity to see your favorite actors’ pores in glorious detail. In conclusion, if you haven’t yet experienced the wonder that is IMAX, prepare yourself for a rollercoaster of emotions and a potential existential crisis. Because nothing says “reality” quite like watching a fictional world unfold on a screen so big it makes your own life choices seem trivial. So, grab your credit card, put on your 3D glasses, and let’s dive into the cinematic abyss of IMAX—where reality takes a backseat, and your wallet weeps in despair. #IMAX #CinematicExperience #RealityCheck #MovieMagic #TooBigToFail
    IMAX : tout ce que vous devez savoir
    IMAX est mondialement reconnu pour ses écrans gigantesques, mais cette technologie révolutionnaire ne se limite […] Cet article IMAX : tout ce que vous devez savoir a été publié sur REALITE-VIRTUELLE.COM.
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  • Ah, California! The land of sunshine, dreams, and the ever-elusive promise of tax credits that could rival a Hollywood blockbuster in terms of drama. Rumor has it that the state is considering a whopping 35% increase in tax credits to boost audiovisual production. Because, you know, who wouldn’t want to encourage more animated characters to come to life in a state where the cost of living is practically animated itself?

    Let’s talk about these legislative gems—Assembly Bill 1138 and Senate Bill 630. Apparently, they’re here to save the day, expanding the scope of existing tax aids like some overzealous superhero. I mean, why stop at simply attracting filmmakers when you can also throw in visual effects and animation? It’s like giving a kid a whole candy store instead of a single lollipop. Who can say no to that?

    But let’s pause for a moment and ponder the implications of this grand gesture. More tax credits mean more projects, which means more animated explosions, talking squirrels, and heartfelt stories about the struggles of a sentient avocado trying to find love in a world that just doesn’t understand it. Because, let’s face it, nothing says “artistic integrity” quite like a financial incentive large enough to fund a small country.

    And what do we have to thank for this potential windfall? Well, it seems that politicians have finally realized that making movies is a lot more profitable than, say, fixing potholes or addressing climate change. Who knew? Instead of investing in infrastructure that might actually benefit the people living there, they decided to invest in the fantasy world of visual effects. Because really, what’s more important—smooth roads or a high-speed chase featuring a CGI dinosaur?

    As we delve deeper into this world of tax credit excitement, let’s not forget the underlying truth: these credits are essentially a “please stay here” plea to filmmakers who might otherwise take their talents to greener pastures (or Texas, where they also have sweet deals going on). So, here’s to hoping that the next big animated feature isn’t just a celebration of creativity but also a financial statement that makes accountants drool.

    So get ready, folks! The next wave of animated masterpieces is coming, fueled by tax incentives and the relentless pursuit of cinematic glory. Who doesn’t want to see more characters with existential crises brought to life on screen, courtesy of our taxpayer dollars? Bravo, California! You’ve truly outdone yourself. Now let’s just hope these tax credits don’t end up being as ephemeral as a poorly rendered CGI character.

    #CaliforniaTaxCredits #Animation #VFX #Hollywood #TaxIncentives
    Ah, California! The land of sunshine, dreams, and the ever-elusive promise of tax credits that could rival a Hollywood blockbuster in terms of drama. Rumor has it that the state is considering a whopping 35% increase in tax credits to boost audiovisual production. Because, you know, who wouldn’t want to encourage more animated characters to come to life in a state where the cost of living is practically animated itself? Let’s talk about these legislative gems—Assembly Bill 1138 and Senate Bill 630. Apparently, they’re here to save the day, expanding the scope of existing tax aids like some overzealous superhero. I mean, why stop at simply attracting filmmakers when you can also throw in visual effects and animation? It’s like giving a kid a whole candy store instead of a single lollipop. Who can say no to that? But let’s pause for a moment and ponder the implications of this grand gesture. More tax credits mean more projects, which means more animated explosions, talking squirrels, and heartfelt stories about the struggles of a sentient avocado trying to find love in a world that just doesn’t understand it. Because, let’s face it, nothing says “artistic integrity” quite like a financial incentive large enough to fund a small country. And what do we have to thank for this potential windfall? Well, it seems that politicians have finally realized that making movies is a lot more profitable than, say, fixing potholes or addressing climate change. Who knew? Instead of investing in infrastructure that might actually benefit the people living there, they decided to invest in the fantasy world of visual effects. Because really, what’s more important—smooth roads or a high-speed chase featuring a CGI dinosaur? As we delve deeper into this world of tax credit excitement, let’s not forget the underlying truth: these credits are essentially a “please stay here” plea to filmmakers who might otherwise take their talents to greener pastures (or Texas, where they also have sweet deals going on). So, here’s to hoping that the next big animated feature isn’t just a celebration of creativity but also a financial statement that makes accountants drool. So get ready, folks! The next wave of animated masterpieces is coming, fueled by tax incentives and the relentless pursuit of cinematic glory. Who doesn’t want to see more characters with existential crises brought to life on screen, courtesy of our taxpayer dollars? Bravo, California! You’ve truly outdone yourself. Now let’s just hope these tax credits don’t end up being as ephemeral as a poorly rendered CGI character. #CaliforniaTaxCredits #Animation #VFX #Hollywood #TaxIncentives
    Bientôt 35% de crédits d’impôts en Californie ? Impact à prévoir sur l’animation et les VFX
    La Californie pourrait augmenter ses crédits d’impôt pour favoriser la production audiovisuelle. Une évolution qui aurait aussi un impact sur les effets visuels et l’animation.Deux projets législatifs (Assembly Bill 1138 & Senate Bill
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  • Amazon Prime Day – encore une fois, cette farce déguisée en « journée de bonnes affaires » va se dérouler sous nos yeux ! Oui, les dates viennent de tomber, et comme toujours, il est temps de s'interroger sur l'absurdité de cette opération commerciale. Pourquoi devrions-nous nous soucier de ces soi-disant « offres » qui ne font qu'enrichir un géant déjà trop puissant ?

    Tout d'abord, parlons de la manipulation psychologique que représente Amazon Prime Day. Chaque année, les consommateurs sont poussés à croire qu'ils vont réaliser des économies incroyables. Mais la vérité, c'est que beaucoup de ces "offres" sont simplement des prix gonflés qui, à la fin, ne nous font pas économiser un centime. C'est un cirque où nous sommes les clowns, applaudissant à des rabais qui ne sont rien d'autre qu'une illusion créée pour nous faire sortir notre carte de crédit.

    De plus, cette pratique ne fait que renforcer le pouvoir de monopole d'Amazon sur le marché. Chaque clic que nous faisons sur leur site, chaque article que nous achetons, alimente une machine qui écrase les petites entreprises et les commerces locaux. Nous faisons des folies sur des produits qui, au fond, ne sont pas nécessaires. Pendant ce temps, les magasins de quartier ferment leurs portes, victimes d'une concurrence déloyale. Qui se soucie des conséquences sociales et économiques de nos dépenses impulsives lors de ces journées de soldes ? Personne, visiblement !

    Et parlons aussi de l'impact environnemental de ces achats en masse. Chaque produit commandé en ligne nécessite des ressources – de l'énergie pour le transport à la fabrication des emballages. Amazon, avec ses livraisons express, contribue à une augmentation considérable des émissions de carbone. Mais peu importe, tant que nous pouvons remplir notre panier avec des gadgets inutiles et des vêtements à bas prix, n'est-ce pas ?

    En fin de compte, il est temps que nous ouvrions les yeux sur cette mascarade. Amazon Prime Day n'est pas une célébration de l'économie, c'est une exploitation délibérée de notre cupidité. Au lieu de nous réjouir de ces « offres », nous devrions nous demander qui en profite vraiment. La réponse est simple : un petit groupe de milliardaires qui se moquent éperdument de nous.

    Alors, la prochaine fois que vous vous préparez pour cette semaine de « bonnes affaires », pensez à ce que vous soutenez. Il est grand temps de changer notre façon de consommer et de privilégier des choix éthiques et responsables. Refusons d'être des marionnettes dans le jeu d'Amazon !

    #AmazonPrimeDay #ConsommationResponsable #Monopole #ImpactEnvironnemental #ÉconomieÉthique
    Amazon Prime Day – encore une fois, cette farce déguisée en « journée de bonnes affaires » va se dérouler sous nos yeux ! Oui, les dates viennent de tomber, et comme toujours, il est temps de s'interroger sur l'absurdité de cette opération commerciale. Pourquoi devrions-nous nous soucier de ces soi-disant « offres » qui ne font qu'enrichir un géant déjà trop puissant ? Tout d'abord, parlons de la manipulation psychologique que représente Amazon Prime Day. Chaque année, les consommateurs sont poussés à croire qu'ils vont réaliser des économies incroyables. Mais la vérité, c'est que beaucoup de ces "offres" sont simplement des prix gonflés qui, à la fin, ne nous font pas économiser un centime. C'est un cirque où nous sommes les clowns, applaudissant à des rabais qui ne sont rien d'autre qu'une illusion créée pour nous faire sortir notre carte de crédit. De plus, cette pratique ne fait que renforcer le pouvoir de monopole d'Amazon sur le marché. Chaque clic que nous faisons sur leur site, chaque article que nous achetons, alimente une machine qui écrase les petites entreprises et les commerces locaux. Nous faisons des folies sur des produits qui, au fond, ne sont pas nécessaires. Pendant ce temps, les magasins de quartier ferment leurs portes, victimes d'une concurrence déloyale. Qui se soucie des conséquences sociales et économiques de nos dépenses impulsives lors de ces journées de soldes ? Personne, visiblement ! Et parlons aussi de l'impact environnemental de ces achats en masse. Chaque produit commandé en ligne nécessite des ressources – de l'énergie pour le transport à la fabrication des emballages. Amazon, avec ses livraisons express, contribue à une augmentation considérable des émissions de carbone. Mais peu importe, tant que nous pouvons remplir notre panier avec des gadgets inutiles et des vêtements à bas prix, n'est-ce pas ? En fin de compte, il est temps que nous ouvrions les yeux sur cette mascarade. Amazon Prime Day n'est pas une célébration de l'économie, c'est une exploitation délibérée de notre cupidité. Au lieu de nous réjouir de ces « offres », nous devrions nous demander qui en profite vraiment. La réponse est simple : un petit groupe de milliardaires qui se moquent éperdument de nous. Alors, la prochaine fois que vous vous préparez pour cette semaine de « bonnes affaires », pensez à ce que vous soutenez. Il est grand temps de changer notre façon de consommer et de privilégier des choix éthiques et responsables. Refusons d'être des marionnettes dans le jeu d'Amazon ! #AmazonPrimeDay #ConsommationResponsable #Monopole #ImpactEnvironnemental #ÉconomieÉthique
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