• Trump, TikTok, ban, social media, technology news, United States, youth culture, digital trends, internet freedom

    In a move that has left many users relieved and hopeful, former President Donald Trump has announced the third delay of the TikTok ban. This decision resonates positively with millions of devoted TikTok users across the United States and beyond, who have made this platform an integral part of their daily lives. As we navigate this ongoing saga, let’s take a moment to appreciate the ...
    Trump, TikTok, ban, social media, technology news, United States, youth culture, digital trends, internet freedom In a move that has left many users relieved and hopeful, former President Donald Trump has announced the third delay of the TikTok ban. This decision resonates positively with millions of devoted TikTok users across the United States and beyond, who have made this platform an integral part of their daily lives. As we navigate this ongoing saga, let’s take a moment to appreciate the ...
    Trump Delays TikTok Ban for the Third Time: A Hopeful Perspective
    Trump, TikTok, ban, social media, technology news, United States, youth culture, digital trends, internet freedom In a move that has left many users relieved and hopeful, former President Donald Trump has announced the third delay of the TikTok ban. This decision resonates positively with millions of devoted TikTok users across the United States and beyond, who have made this platform an...
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  • How to choose a programmatic video advertising platform: 8 considerations

    Whether you’re an advertiser or a publisher, partnering up with the right programmatic video advertising platform is one of the most important business decisions you can make. More than half of U.S. marketing budgets are now devoted to programmatically purchased media, and there’s no indication that trend will reverse any time soon.Everybody wants to find the solution that’s best for their bottom line. However, the specific considerations that should go into choosing the right video programmatic advertising solution differ depending on whether you have supply to sell or are looking for an audience for your advertisements. This article will break down key factors for both mobile advertisers and mobile publishers to keep in mind as they search for a programmatic video advertising platform.Before we get into the specifics on either end, let’s recap the basic concepts.What is a programmatic video advertising platform?A programmatic video advertising platform combines tools, processes, and marketplaces to place video ads from advertising partners in ad placements furnished by publishing partners. The “programmatic” part of the term means that it’s all done procedurally via automated tools, integrating with demand side platforms and supply side platforms to allow advertising placements to be bid upon, selected, and displayed in fractions of a second.If a mobile game has ever offered you extra rewards for watching a video and you found yourself watching an ad for a related game a split second later, you’ve likely been on the user side of an advertising programmatic transaction. Now let’s take a look at what considerations make for the ideal programmatic video advertising platform for the other two main parties involved.4 points to help advertisers choose the best programmatic platformLooking for the best way to leverage your video demand side platform? These are four key points for advertisers to consider when trying to find the right programmatic video advertising platform.A large, engaged audienceOne of the most important things a programmatic video advertising platform can do for advertisers is put their creative content in front of as many people as possible. However, it’s not enough to just pass your content in front of the most eyeballs. It’s equally important for the platform to give you access to engaged audiences who are more likely to convert so you can make the most of your advertising dollar.Full-screen videos to grab attentionYou need every advantage you can get when you’re grappling for the attention of a busy mobile user. Your video demand side platform should prioritize full-screen takeovers when and where they make sense, making sure your content isn’t just playing unnoticed on the far side of the screen.A range of ad options that are easy to testYour video programmatic advertising partner should be able to offer a broad variety of creative and placement options, including interstitial and rewarded ads. It should also enable you to test, iterate, and optimize ads as soon as they’re put into rotation, ensuring your ad spend is meeting your targets and allowing for fast and flexible changes if needed.Simple access to supplyEven the most powerful programmatic video advertising platform is no good if it’s impractical to get running. Look for partners that allows instant access to supply through tried-and-true platforms like Google Display & Video 360, Magnite, and others. On top of that, you should seek out a private exchange to ensure access to premium inventory.4 points for publishers in search of the best programmatic platformYou work hard to make the best apps for your users, and you deserve to partner up with a programmatic video advertising platform that works hard too. Serving video ads that both keep users engaged and your profits rising can be a tricky needle to thread, but the right platform should make your part of the process simple and effective.A large selection of advertisersEncountering the same ads over and over again can get old fast — and diminish engagement. On top of that, a small selection of advertisers means fewer chances for your users to connect with an ad and convert — which means less revenue, too. The ideal programmatic video advertising platform will partner with thousands of advertisers to fill your placements with fresh, engaging content.Rewarded videos and offerwallsInterstitial video ads aren’t likely to disappear any time soon, but players strongly prefer other means of advertisement. In fact, 76% of US mobile gamers say they prefer rewarded videos over interstitial ads. Giving players the choice of when to watch ads, with the inducement of in-game rewards, can be very powerful — and an offerwall is another powerful way to put the ball in your player’s court.Easy supply-side SDK integrationThe time your developers spend integrating a new video programmatic advertising solution into your apps is time they could have spent making those apps more engaging for users. While any backend adjustment will naturally take some time to implement, your new programmatic partner should offer a powerful, industry-standard SDK to make the process fast and non-disruptive.Support for programmatic mediationMediators such as LevelPlay by ironSource automatically prioritize ad demand from multiple third-party networks, optimizing your cash flow and reducing work on your end. Your programmatic video advertising platform should seamlessly integrate with mediators to make the most of each ad placement, every time.Pick a powerful programmatic partnerThankfully, advertisers and publishers alike can choose one solution that checks all the above boxes and more. For advertisers, the ironSource Programmatic Marketplace will connect you with targeted audiences in thousands of apps that gel with your brand. For publishers, ironSource’s marketplace means a massive selection of ads that your users and your bottom line will love.
    #how #choose #programmatic #video #advertising
    How to choose a programmatic video advertising platform: 8 considerations
    Whether you’re an advertiser or a publisher, partnering up with the right programmatic video advertising platform is one of the most important business decisions you can make. More than half of U.S. marketing budgets are now devoted to programmatically purchased media, and there’s no indication that trend will reverse any time soon.Everybody wants to find the solution that’s best for their bottom line. However, the specific considerations that should go into choosing the right video programmatic advertising solution differ depending on whether you have supply to sell or are looking for an audience for your advertisements. This article will break down key factors for both mobile advertisers and mobile publishers to keep in mind as they search for a programmatic video advertising platform.Before we get into the specifics on either end, let’s recap the basic concepts.What is a programmatic video advertising platform?A programmatic video advertising platform combines tools, processes, and marketplaces to place video ads from advertising partners in ad placements furnished by publishing partners. The “programmatic” part of the term means that it’s all done procedurally via automated tools, integrating with demand side platforms and supply side platforms to allow advertising placements to be bid upon, selected, and displayed in fractions of a second.If a mobile game has ever offered you extra rewards for watching a video and you found yourself watching an ad for a related game a split second later, you’ve likely been on the user side of an advertising programmatic transaction. Now let’s take a look at what considerations make for the ideal programmatic video advertising platform for the other two main parties involved.4 points to help advertisers choose the best programmatic platformLooking for the best way to leverage your video demand side platform? These are four key points for advertisers to consider when trying to find the right programmatic video advertising platform.A large, engaged audienceOne of the most important things a programmatic video advertising platform can do for advertisers is put their creative content in front of as many people as possible. However, it’s not enough to just pass your content in front of the most eyeballs. It’s equally important for the platform to give you access to engaged audiences who are more likely to convert so you can make the most of your advertising dollar.Full-screen videos to grab attentionYou need every advantage you can get when you’re grappling for the attention of a busy mobile user. Your video demand side platform should prioritize full-screen takeovers when and where they make sense, making sure your content isn’t just playing unnoticed on the far side of the screen.A range of ad options that are easy to testYour video programmatic advertising partner should be able to offer a broad variety of creative and placement options, including interstitial and rewarded ads. It should also enable you to test, iterate, and optimize ads as soon as they’re put into rotation, ensuring your ad spend is meeting your targets and allowing for fast and flexible changes if needed.Simple access to supplyEven the most powerful programmatic video advertising platform is no good if it’s impractical to get running. Look for partners that allows instant access to supply through tried-and-true platforms like Google Display & Video 360, Magnite, and others. On top of that, you should seek out a private exchange to ensure access to premium inventory.4 points for publishers in search of the best programmatic platformYou work hard to make the best apps for your users, and you deserve to partner up with a programmatic video advertising platform that works hard too. Serving video ads that both keep users engaged and your profits rising can be a tricky needle to thread, but the right platform should make your part of the process simple and effective.A large selection of advertisersEncountering the same ads over and over again can get old fast — and diminish engagement. On top of that, a small selection of advertisers means fewer chances for your users to connect with an ad and convert — which means less revenue, too. The ideal programmatic video advertising platform will partner with thousands of advertisers to fill your placements with fresh, engaging content.Rewarded videos and offerwallsInterstitial video ads aren’t likely to disappear any time soon, but players strongly prefer other means of advertisement. In fact, 76% of US mobile gamers say they prefer rewarded videos over interstitial ads. Giving players the choice of when to watch ads, with the inducement of in-game rewards, can be very powerful — and an offerwall is another powerful way to put the ball in your player’s court.Easy supply-side SDK integrationThe time your developers spend integrating a new video programmatic advertising solution into your apps is time they could have spent making those apps more engaging for users. While any backend adjustment will naturally take some time to implement, your new programmatic partner should offer a powerful, industry-standard SDK to make the process fast and non-disruptive.Support for programmatic mediationMediators such as LevelPlay by ironSource automatically prioritize ad demand from multiple third-party networks, optimizing your cash flow and reducing work on your end. Your programmatic video advertising platform should seamlessly integrate with mediators to make the most of each ad placement, every time.Pick a powerful programmatic partnerThankfully, advertisers and publishers alike can choose one solution that checks all the above boxes and more. For advertisers, the ironSource Programmatic Marketplace will connect you with targeted audiences in thousands of apps that gel with your brand. For publishers, ironSource’s marketplace means a massive selection of ads that your users and your bottom line will love. #how #choose #programmatic #video #advertising
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    How to choose a programmatic video advertising platform: 8 considerations
    Whether you’re an advertiser or a publisher, partnering up with the right programmatic video advertising platform is one of the most important business decisions you can make. More than half of U.S. marketing budgets are now devoted to programmatically purchased media, and there’s no indication that trend will reverse any time soon.Everybody wants to find the solution that’s best for their bottom line. However, the specific considerations that should go into choosing the right video programmatic advertising solution differ depending on whether you have supply to sell or are looking for an audience for your advertisements. This article will break down key factors for both mobile advertisers and mobile publishers to keep in mind as they search for a programmatic video advertising platform.Before we get into the specifics on either end, let’s recap the basic concepts.What is a programmatic video advertising platform?A programmatic video advertising platform combines tools, processes, and marketplaces to place video ads from advertising partners in ad placements furnished by publishing partners. The “programmatic” part of the term means that it’s all done procedurally via automated tools, integrating with demand side platforms and supply side platforms to allow advertising placements to be bid upon, selected, and displayed in fractions of a second.If a mobile game has ever offered you extra rewards for watching a video and you found yourself watching an ad for a related game a split second later, you’ve likely been on the user side of an advertising programmatic transaction. Now let’s take a look at what considerations make for the ideal programmatic video advertising platform for the other two main parties involved.4 points to help advertisers choose the best programmatic platformLooking for the best way to leverage your video demand side platform? These are four key points for advertisers to consider when trying to find the right programmatic video advertising platform.A large, engaged audienceOne of the most important things a programmatic video advertising platform can do for advertisers is put their creative content in front of as many people as possible. However, it’s not enough to just pass your content in front of the most eyeballs. It’s equally important for the platform to give you access to engaged audiences who are more likely to convert so you can make the most of your advertising dollar.Full-screen videos to grab attentionYou need every advantage you can get when you’re grappling for the attention of a busy mobile user. Your video demand side platform should prioritize full-screen takeovers when and where they make sense, making sure your content isn’t just playing unnoticed on the far side of the screen.A range of ad options that are easy to testYour video programmatic advertising partner should be able to offer a broad variety of creative and placement options, including interstitial and rewarded ads. It should also enable you to test, iterate, and optimize ads as soon as they’re put into rotation, ensuring your ad spend is meeting your targets and allowing for fast and flexible changes if needed.Simple access to supplyEven the most powerful programmatic video advertising platform is no good if it’s impractical to get running. Look for partners that allows instant access to supply through tried-and-true platforms like Google Display & Video 360, Magnite, and others. On top of that, you should seek out a private exchange to ensure access to premium inventory.4 points for publishers in search of the best programmatic platformYou work hard to make the best apps for your users, and you deserve to partner up with a programmatic video advertising platform that works hard too. Serving video ads that both keep users engaged and your profits rising can be a tricky needle to thread, but the right platform should make your part of the process simple and effective.A large selection of advertisersEncountering the same ads over and over again can get old fast — and diminish engagement. On top of that, a small selection of advertisers means fewer chances for your users to connect with an ad and convert — which means less revenue, too. The ideal programmatic video advertising platform will partner with thousands of advertisers to fill your placements with fresh, engaging content.Rewarded videos and offerwallsInterstitial video ads aren’t likely to disappear any time soon, but players strongly prefer other means of advertisement. In fact, 76% of US mobile gamers say they prefer rewarded videos over interstitial ads. Giving players the choice of when to watch ads, with the inducement of in-game rewards, can be very powerful — and an offerwall is another powerful way to put the ball in your player’s court.Easy supply-side SDK integrationThe time your developers spend integrating a new video programmatic advertising solution into your apps is time they could have spent making those apps more engaging for users. While any backend adjustment will naturally take some time to implement, your new programmatic partner should offer a powerful, industry-standard SDK to make the process fast and non-disruptive.Support for programmatic mediationMediators such as LevelPlay by ironSource automatically prioritize ad demand from multiple third-party networks, optimizing your cash flow and reducing work on your end. Your programmatic video advertising platform should seamlessly integrate with mediators to make the most of each ad placement, every time.Pick a powerful programmatic partnerThankfully, advertisers and publishers alike can choose one solution that checks all the above boxes and more. For advertisers, the ironSource Programmatic Marketplace will connect you with targeted audiences in thousands of apps that gel with your brand. For publishers, ironSource’s marketplace means a massive selection of ads that your users and your bottom line will love.
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  • Dangerous Animals, a giddy slasher where the knife is a shark

    Australian director Sean Byrne is one of horror’s premiere mixologists. His debut, 2009’s The Loved Ones, meshed teen romance with gruesome Hostel-style extremism. 2015’s The Devil’s Candy put a heavy metal spin on the haunted-house romp. His new film, Dangerous Animals, in theaters now, raises a question no one was asking about a classic B-movie subgenre: When is a killer shark movie not a killer shark movie? 

    Answer: When the killer shark is just a weapon in a human killer’s hands. 

    Despite arriving just in time for the 50th anniversary of Jaws, Dangerous Animals has less in common with itand is more in line with Texas Chainsaw Massacre or Saw . Hassie Harrisonstars as Zephyr, an American surfer floating around the Australian coast looking for the perfect waves — and maybe the right romance. She does not find it in Tucker, who abducts her off the beach before dawn and locks her up with another tourist, Heather, on his shark expedition boat. Tucker is a mega-creep who gets off on shark attacks. Zephyr and Heather are his latest chum.

    At 90 minutes, Dangerous Animals is lean and mean fun. Zephyr is no damsel in distress, and quickly plots an escape from what looks like an impossible situation. Tucker has driven them out to the middle of the ocean where he can gets wasted on cheap liquor, dance to disco tunes, and prepare to ritualistically dunk his prey into shark-infested waters. He’s an absolute psychopath, and Byrne lets Courtney completely off the possible-Hollywood-leading-man leash. The actor is frothing at the mouth and twitching in his eyes throughout the deranged picture, with a level of egolessness that manifested slightly when he playedCaptain Boomerang in Suicide Squad. This is better.

    Harrison summons her own power in the face of Courtney’s towering physique in Zephyr’s multiple escape attempts. Byrne takes full advantage of the claustrophobic setting of the boat — and the vast emptiness of the sea surrounding it. It’s a geographically coherent but unsettling maze for a cat shark-and-mouse game that rarely succumbs to contrivances to ratchet up the tension. Getting off a boat surrounded by sharks just seems really tough! And for as blockheaded as Tucker seems, he’s devoted much of his life to building the ultimate floating prison.

    While Dangerous Animals never goes full Deep Blue Sea with far-fetched shark kills, Byrne, by way of Tucker’s fetish, still sets up some nightmarish attacks. Tucker doesn’t just like to watch sharks tear his victims to shreds, he also videotapes them on a 1990s-era camera for future VHS viewing. So the deaths are slow and savage, with Courtney’s wide-eyed gaze committing as much violence as the razor-sharp shark teeth. There’s blood in the water, and all over this killer’s hands.

    In the days of so-called “elevated horror,” Dangerous Animals delivers earnest thrills with a simple-yet-innovative slasher premise. In my mind, the freshest horror movies find a kernel of specificity in a timeless premise. Byrne’s movie isn’t far off from the Halloween formula — big guy hunts down indomitable woman with scary weapon of choice — but whisking us to Australia, sending us to sea, and the what-if of a sightseeing tour guide with a hard-on for shark attacks is the focused lens a filmmaker needs to deliver something new. Sick, but new.
    #dangerous #animals #giddy #slasher #where
    Dangerous Animals, a giddy slasher where the knife is a shark
    Australian director Sean Byrne is one of horror’s premiere mixologists. His debut, 2009’s The Loved Ones, meshed teen romance with gruesome Hostel-style extremism. 2015’s The Devil’s Candy put a heavy metal spin on the haunted-house romp. His new film, Dangerous Animals, in theaters now, raises a question no one was asking about a classic B-movie subgenre: When is a killer shark movie not a killer shark movie?  Answer: When the killer shark is just a weapon in a human killer’s hands.  Despite arriving just in time for the 50th anniversary of Jaws, Dangerous Animals has less in common with itand is more in line with Texas Chainsaw Massacre or Saw . Hassie Harrisonstars as Zephyr, an American surfer floating around the Australian coast looking for the perfect waves — and maybe the right romance. She does not find it in Tucker, who abducts her off the beach before dawn and locks her up with another tourist, Heather, on his shark expedition boat. Tucker is a mega-creep who gets off on shark attacks. Zephyr and Heather are his latest chum. At 90 minutes, Dangerous Animals is lean and mean fun. Zephyr is no damsel in distress, and quickly plots an escape from what looks like an impossible situation. Tucker has driven them out to the middle of the ocean where he can gets wasted on cheap liquor, dance to disco tunes, and prepare to ritualistically dunk his prey into shark-infested waters. He’s an absolute psychopath, and Byrne lets Courtney completely off the possible-Hollywood-leading-man leash. The actor is frothing at the mouth and twitching in his eyes throughout the deranged picture, with a level of egolessness that manifested slightly when he playedCaptain Boomerang in Suicide Squad. This is better. Harrison summons her own power in the face of Courtney’s towering physique in Zephyr’s multiple escape attempts. Byrne takes full advantage of the claustrophobic setting of the boat — and the vast emptiness of the sea surrounding it. It’s a geographically coherent but unsettling maze for a cat shark-and-mouse game that rarely succumbs to contrivances to ratchet up the tension. Getting off a boat surrounded by sharks just seems really tough! And for as blockheaded as Tucker seems, he’s devoted much of his life to building the ultimate floating prison. While Dangerous Animals never goes full Deep Blue Sea with far-fetched shark kills, Byrne, by way of Tucker’s fetish, still sets up some nightmarish attacks. Tucker doesn’t just like to watch sharks tear his victims to shreds, he also videotapes them on a 1990s-era camera for future VHS viewing. So the deaths are slow and savage, with Courtney’s wide-eyed gaze committing as much violence as the razor-sharp shark teeth. There’s blood in the water, and all over this killer’s hands. In the days of so-called “elevated horror,” Dangerous Animals delivers earnest thrills with a simple-yet-innovative slasher premise. In my mind, the freshest horror movies find a kernel of specificity in a timeless premise. Byrne’s movie isn’t far off from the Halloween formula — big guy hunts down indomitable woman with scary weapon of choice — but whisking us to Australia, sending us to sea, and the what-if of a sightseeing tour guide with a hard-on for shark attacks is the focused lens a filmmaker needs to deliver something new. Sick, but new. #dangerous #animals #giddy #slasher #where
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    Dangerous Animals, a giddy slasher where the knife is a shark
    Australian director Sean Byrne is one of horror’s premiere mixologists. His debut, 2009’s The Loved Ones, meshed teen romance with gruesome Hostel-style extremism. 2015’s The Devil’s Candy put a heavy metal spin on the haunted-house romp. His new film, Dangerous Animals, in theaters now, raises a question no one was asking about a classic B-movie subgenre: When is a killer shark movie not a killer shark movie?  Answer: When the killer shark is just a weapon in a human killer’s hands.  Despite arriving just in time for the 50th anniversary of Jaws, Dangerous Animals has less in common with it (or with The Shallows or 47 Meters Down) and is more in line with Texas Chainsaw Massacre or Saw (or one of Australia’s modern horror successes, Wolf Creek). Hassie Harrison (Yellowstone) stars as Zephyr, an American surfer floating around the Australian coast looking for the perfect waves — and maybe the right romance. She does not find it in Tucker (Jai Courtney of Terminator Genisys), who abducts her off the beach before dawn and locks her up with another tourist, Heather (Ella Newton), on his shark expedition boat. Tucker is a mega-creep who gets off on shark attacks. Zephyr and Heather are his latest chum. At 90 minutes, Dangerous Animals is lean and mean fun. Zephyr is no damsel in distress, and quickly plots an escape from what looks like an impossible situation. Tucker has driven them out to the middle of the ocean where he can gets wasted on cheap liquor, dance to disco tunes, and prepare to ritualistically dunk his prey into shark-infested waters. He’s an absolute psychopath, and Byrne lets Courtney completely off the possible-Hollywood-leading-man leash. The actor is frothing at the mouth and twitching in his eyes throughout the deranged picture, with a level of egolessness that manifested slightly when he played [checks notes] Captain Boomerang in Suicide Squad. This is better. Harrison summons her own power in the face of Courtney’s towering physique in Zephyr’s multiple escape attempts. Byrne takes full advantage of the claustrophobic setting of the boat — and the vast emptiness of the sea surrounding it. It’s a geographically coherent but unsettling maze for a cat shark-and-mouse game that rarely succumbs to contrivances to ratchet up the tension. Getting off a boat surrounded by sharks just seems really tough! And for as blockheaded as Tucker seems, he’s devoted much of his life to building the ultimate floating prison. While Dangerous Animals never goes full Deep Blue Sea with far-fetched shark kills, Byrne, by way of Tucker’s fetish, still sets up some nightmarish attacks. Tucker doesn’t just like to watch sharks tear his victims to shreds, he also videotapes them on a 1990s-era camera for future VHS viewing. So the deaths are slow and savage, with Courtney’s wide-eyed gaze committing as much violence as the razor-sharp shark teeth. There’s blood in the water, and all over this killer’s hands. In the days of so-called “elevated horror,” Dangerous Animals delivers earnest thrills with a simple-yet-innovative slasher premise. In my mind, the freshest horror movies find a kernel of specificity in a timeless premise. Byrne’s movie isn’t far off from the Halloween formula — big guy hunts down indomitable woman with scary weapon of choice — but whisking us to Australia, sending us to sea, and the what-if of a sightseeing tour guide with a hard-on for shark attacks is the focused lens a filmmaker needs to deliver something new. Sick, but new.
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  • 'No Work Today': Diehard Nintendo Fans Line Up Early For Switch 2

    Lisa Jones has been a Nintendo fan since the company’s first major console, the NES, launched in the 1980s. “I’ve actually had every system, including the Virtual Boy,” she says. So, with Nintendo about to release its newest console, the Switch 2, Jones knew she had to own it on day one. “I took the day off just to make sure I’d get one,” she told PCMag as she waited outside a Best Buy store, sitting on the concrete while occasionally stretching. Jones was among the diehard Nintendo fans who began lining up outside the store in San Francisco, hoping to snag the console on launch day. The Switch 2 becomes available to consumers at 12 a.m. EST / 9 p.m. PST. But not everyone managed to snag a preorder, prompting some to fall back on the tried-and-true method of lining up in person.“Yeah, I’m cold,” said Doonie Love, an actor and model who was first in line at the store. He spoke to us with his black hoodie pulled over his head as the San Francisco wind blew by. Love began waiting at about 9 a.m. after failing to secure a preorder, which sold out quickly across retailers weeks ago. Although he’s a Nintendo and Pokémon fan, he actually showed up to the Best Buy on a “whim,” curious to see if people were lining up.“There’s no work today, I just needed something to do,” he said on deciding to wait in line. “I just called someone to bring a jacket, chair, and burrito," he later added. Others like Brad Reinke were ready to line up. “I took the day off. Yeah, I was totally prepared to play video games all day,” he told us while sitting in his foldable chair and eating a pasta takeout order from DoorDash. “We’re here all night so I've got to get lunch and dinner in me.” He too is a major Nintendo fan, and also bought the Switch 1 on launch day back in 2017. “I’m a big collector and I’m probably going to buy everything they have on sale.” he said. While Reinke wasn’t able to secure a preorder, he said he enjoys the experience of the “midnight releases," which attracts other devoted fans. “There’s good company, everyone’s here for the same reason, so we all have stuff to talk about,” he said.Meanwhile, another consumer named James Gualtieri was prepared to work remotely while waiting outside the Best Buy, carrying his laptop and a Wi-Fi hotspot. “I was in ameeting for half an hour, chatting with folks,” he said. Recommended by Our EditorsWe visited the Best Buy at around 2 p.m. on Wednesday, where the line for customers without preorders was relatively small, at about 10 people. As a result, it looked like all the consumers had a strong chance of scoring the console on launch day. But Gualtieri told us Best Buy staff wouldn’t commit to confirming if everyone in line would come away with the Switch 2 since the retailer also has to prioritize preorders.  “At the end of the day, it’s not the end of the world if I don’t get one,” he said after already waiting for two hours. Fortunately, Gualtieri’s workplace is located next to the Best Buy store. “If I can’t get one, I’ll try to get in line tomorrow morning. I would really love to get one before the weekend,” he said. Meanwhile, others like Jones said it was important to snag a Switch 2 soon, rather than wait, citing the risk of Trump’s tariffs raising the price. “Get it while you can,” she said, noting Microsoft recently increased the price for its Xbox consoles.  Best Buy isn’t the only location in San Francisco to offer the Switch 2 for tonight’s release. Nintendo’s official store in the city opened last month and is slated to sell the console as well. But the product will only be available to lucky consumers who were able to snag a preorder, or “warp pass.” Hours before the sales were set to begin, the store held a prelaunch “celebration” event, giving fans a chance to demo the Switch 2. The event attracted a long line of over 80 people when it began at 1 p.m. Several Nintendo fans also dressed up for the event, including a consumer named Annie, who cosplayed as the Zelda character, and said “I came here from Mexico.”"When I was a child I play the Nintendo so much with my friends," Annie added, while also showing off a Zelda tattoo. Another consumer named Greg H. also looked forward to tonight’s launch, having scored a warp pass to buy the Switch 2 from the official Nintendo store in San Francisco. “There is this nostalgic factor of waiting up until midnight to pick up the console,” he said while standing at the prelaunch event with a Nintendo N64 bag. “There’s also a communal aspect, where you meet a lot of people with the same interest.”
    #039no #work #today039 #diehard #nintendo
    'No Work Today': Diehard Nintendo Fans Line Up Early For Switch 2
    Lisa Jones has been a Nintendo fan since the company’s first major console, the NES, launched in the 1980s. “I’ve actually had every system, including the Virtual Boy,” she says. So, with Nintendo about to release its newest console, the Switch 2, Jones knew she had to own it on day one. “I took the day off just to make sure I’d get one,” she told PCMag as she waited outside a Best Buy store, sitting on the concrete while occasionally stretching. Jones was among the diehard Nintendo fans who began lining up outside the store in San Francisco, hoping to snag the console on launch day. The Switch 2 becomes available to consumers at 12 a.m. EST / 9 p.m. PST. But not everyone managed to snag a preorder, prompting some to fall back on the tried-and-true method of lining up in person.“Yeah, I’m cold,” said Doonie Love, an actor and model who was first in line at the store. He spoke to us with his black hoodie pulled over his head as the San Francisco wind blew by. Love began waiting at about 9 a.m. after failing to secure a preorder, which sold out quickly across retailers weeks ago. Although he’s a Nintendo and Pokémon fan, he actually showed up to the Best Buy on a “whim,” curious to see if people were lining up.“There’s no work today, I just needed something to do,” he said on deciding to wait in line. “I just called someone to bring a jacket, chair, and burrito," he later added. Others like Brad Reinke were ready to line up. “I took the day off. Yeah, I was totally prepared to play video games all day,” he told us while sitting in his foldable chair and eating a pasta takeout order from DoorDash. “We’re here all night so I've got to get lunch and dinner in me.” He too is a major Nintendo fan, and also bought the Switch 1 on launch day back in 2017. “I’m a big collector and I’m probably going to buy everything they have on sale.” he said. While Reinke wasn’t able to secure a preorder, he said he enjoys the experience of the “midnight releases," which attracts other devoted fans. “There’s good company, everyone’s here for the same reason, so we all have stuff to talk about,” he said.Meanwhile, another consumer named James Gualtieri was prepared to work remotely while waiting outside the Best Buy, carrying his laptop and a Wi-Fi hotspot. “I was in ameeting for half an hour, chatting with folks,” he said. Recommended by Our EditorsWe visited the Best Buy at around 2 p.m. on Wednesday, where the line for customers without preorders was relatively small, at about 10 people. As a result, it looked like all the consumers had a strong chance of scoring the console on launch day. But Gualtieri told us Best Buy staff wouldn’t commit to confirming if everyone in line would come away with the Switch 2 since the retailer also has to prioritize preorders.  “At the end of the day, it’s not the end of the world if I don’t get one,” he said after already waiting for two hours. Fortunately, Gualtieri’s workplace is located next to the Best Buy store. “If I can’t get one, I’ll try to get in line tomorrow morning. I would really love to get one before the weekend,” he said. Meanwhile, others like Jones said it was important to snag a Switch 2 soon, rather than wait, citing the risk of Trump’s tariffs raising the price. “Get it while you can,” she said, noting Microsoft recently increased the price for its Xbox consoles.  Best Buy isn’t the only location in San Francisco to offer the Switch 2 for tonight’s release. Nintendo’s official store in the city opened last month and is slated to sell the console as well. But the product will only be available to lucky consumers who were able to snag a preorder, or “warp pass.” Hours before the sales were set to begin, the store held a prelaunch “celebration” event, giving fans a chance to demo the Switch 2. The event attracted a long line of over 80 people when it began at 1 p.m. Several Nintendo fans also dressed up for the event, including a consumer named Annie, who cosplayed as the Zelda character, and said “I came here from Mexico.”"When I was a child I play the Nintendo so much with my friends," Annie added, while also showing off a Zelda tattoo. Another consumer named Greg H. also looked forward to tonight’s launch, having scored a warp pass to buy the Switch 2 from the official Nintendo store in San Francisco. “There is this nostalgic factor of waiting up until midnight to pick up the console,” he said while standing at the prelaunch event with a Nintendo N64 bag. “There’s also a communal aspect, where you meet a lot of people with the same interest.” #039no #work #today039 #diehard #nintendo
    ME.PCMAG.COM
    'No Work Today': Diehard Nintendo Fans Line Up Early For Switch 2
    Lisa Jones has been a Nintendo fan since the company’s first major console, the NES, launched in the 1980s. “I’ve actually had every system, including the Virtual Boy,” she says. So, with Nintendo about to release its newest console, the Switch 2, Jones knew she had to own it on day one. “I took the day off just to make sure I’d get one,” she told PCMag as she waited outside a Best Buy store, sitting on the concrete while occasionally stretching. Jones was among the diehard Nintendo fans who began lining up outside the store in San Francisco, hoping to snag the console on launch day. The Switch 2 becomes available to consumers at 12 a.m. EST / 9 p.m. PST. But not everyone managed to snag a preorder, prompting some to fall back on the tried-and-true method of lining up in person.“Yeah, I’m cold,” said Doonie Love, an actor and model who was first in line at the store. He spoke to us with his black hoodie pulled over his head as the San Francisco wind blew by. (Credit: PCMag/Michael Kan)Love began waiting at about 9 a.m. after failing to secure a preorder, which sold out quickly across retailers weeks ago. Although he’s a Nintendo and Pokémon fan, he actually showed up to the Best Buy on a “whim,” curious to see if people were lining up.“There’s no work today, I just needed something to do,” he said on deciding to wait in line. “I just called someone to bring a jacket, chair, and burrito," he later added. Others like Brad Reinke were ready to line up. “I took the day off. Yeah, I was totally prepared to play video games all day,” he told us while sitting in his foldable chair and eating a pasta takeout order from DoorDash. “We’re here all night so I've got to get lunch and dinner in me.” He too is a major Nintendo fan, and also bought the Switch 1 on launch day back in 2017. “I’m a big collector and I’m probably going to buy everything they have on sale.” he said. While Reinke wasn’t able to secure a preorder, he said he enjoys the experience of the “midnight releases," which attracts other devoted fans. “There’s good company, everyone’s here for the same reason, so we all have stuff to talk about,” he said.Meanwhile, another consumer named James Gualtieri was prepared to work remotely while waiting outside the Best Buy, carrying his laptop and a Wi-Fi hotspot. “I was in a (remote) meeting for half an hour, chatting with folks,” he said. Recommended by Our Editors(Credit: PCMag/Michael Kan)We visited the Best Buy at around 2 p.m. on Wednesday, where the line for customers without preorders was relatively small, at about 10 people. As a result, it looked like all the consumers had a strong chance of scoring the console on launch day. But Gualtieri told us Best Buy staff wouldn’t commit to confirming if everyone in line would come away with the Switch 2 since the retailer also has to prioritize preorders.  “At the end of the day, it’s not the end of the world if I don’t get one,” he said after already waiting for two hours. Fortunately, Gualtieri’s workplace is located next to the Best Buy store. “If I can’t get one, I’ll try to get in line tomorrow morning. I would really love to get one before the weekend,” he said. Meanwhile, others like Jones said it was important to snag a Switch 2 soon, rather than wait, citing the risk of Trump’s tariffs raising the price. “Get it while you can,” she said, noting Microsoft recently increased the price for its Xbox consoles.  Best Buy isn’t the only location in San Francisco to offer the Switch 2 for tonight’s release. Nintendo’s official store in the city opened last month and is slated to sell the console as well. But the product will only be available to lucky consumers who were able to snag a preorder, or “warp pass.” (Credit: PCMag/Michael Kan)Hours before the sales were set to begin, the store held a prelaunch “celebration” event, giving fans a chance to demo the Switch 2. The event attracted a long line of over 80 people when it began at 1 p.m. Several Nintendo fans also dressed up for the event, including a consumer named Annie, who cosplayed as the Zelda character, and said “I came here from Mexico.”"When I was a child I play the Nintendo so much with my friends," Annie added, while also showing off a Zelda tattoo. Another consumer named Greg H. also looked forward to tonight’s launch, having scored a warp pass to buy the Switch 2 from the official Nintendo store in San Francisco. “There is this nostalgic factor of waiting up until midnight to pick up the console,” he said while standing at the prelaunch event with a Nintendo N64 bag. “There’s also a communal aspect, where you meet a lot of people with the same interest.”(Credit: PCMag/Michael Kan)
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  • What’s next for computer vision: An AI developer weighs in

    In this Q&A, get a glimpse into the future of artificial intelligenceand computer vision through the lens of longtime Unity user Gerard Espona, whose robot digital twin project was featured in the Made with Unity: AI series. Working as simulation lead at Luxonis, whose core technology makes it possible to embed human-level perception into robotics, Espona uses his years of experience in the industry to weigh in on the current state and anticipated progression of computer vision.During recent years, computer visionand AI have become the fastest-growing fields both in market size and industry adoption rate. Spatial CV and edge AI have been used to improve and automate repetitive tasks as well as complex processes.This new reality is thanks to the democratization of CV/AI. Increasingly affordable hardware access, including depth perception capability as well as improvements in machine learning, has enabled the deployment of real solutions on edge CV/AI systems.Spatial CV using edge AI enables depth-based applications to be deployed without the need of a data center service, and also allows the user to preserve privacy by processing images on the device itself.Along with more accessible hardware, software and machine learning workflows are undergoing important improvements. Although they are still very specialized and full of technical challenges, they have become much more accessible, offering tools that allow users to train their own models.Within the standard ML pipeline/workflow, large-scale edge computing and deployment can still pose issues. One of the biggest general challenges is to reduce the costs and timelines currently required to create and/or improve machine learning models on real-world applications. In other words, the challenge is how to manage all these devices to enable a smooth pipeline for continuous improvement.Also, the implicit limitations in terms of compute processing need extra effort on the final model deployed on the device. That said, embedded technology evolves really fast, and each iteration is a big leap in processing capabilities.Spatial CV/AI is a field that still requires a lot of specialization and systems. Workflows are often complicated and tedious due to numerous technical challenges, so a lot of time is devoted to smoothing out the workflow instead of focusing on value-added tasks.Creating datasets, annotating the images, preprocessing/augmentation process, training, deploying and closing the feedback loop for continuous improvement is a complex process. Each step of the workflow is technically difficult and usually involves time and financial cost, and more so for systems working in remote areas with limited connectivity.At Luxonis, we help our customers build and deploy solutions to solve and automate complex tasks at scale, so we’re facing all these issues directly. Our mission, “Robotic vision made simple,” provides not only great and affordable depth-capable hardware, but also a solid and smooth ML pipeline with synthetic datasets and simulation.Another important challenge is the work that needs to be done on the interpretability of models and the creation of datasets from an ethical, privacy and bias point of view.Last but not least, global chip supply issues are making it difficult to get the hardware into everybody’s hands.Data-centric AI is potentially useful when a working model is underperforming. Investing a large amount of time to optimize the model often leads to almost zero real improvement. Instead, with data-centric AI the investment is in analysis, cleaning and improving of the dataset.Usually when a model is underperforming, the issue is within the dataset itself, as there is not enough data for the model to outperform. This could be the result of two possible reasons: 1) the model needs a much larger amount of data, which is difficult to collect in the real world, or 2) the model doesn’t have enough examples of rare cases, which take a lot of time to happen in the real world.In both situations, synthetic datasets could help.Thanks to Unity’s computer vision tools, it is very easy to create photorealistic scenes and randomize elements like materials, light conditions and object placement. The tools come with common labels like 2D bounding boxes, 3D bounding boxes, semantic and instance segmentation, and even human body key points. Additionally, these can be easily extended with custom randomizers, labelers and annotations.Almost any task you want to automate or improve using edge CV/AI very likely involves detecting people for obvious safety and security reasons. It’s critical to guarantee user safety around autonomous systems or robots when they’re working, requiring models to be trained on data about humans.That means we need to capture a large amount of images, including information like poses and physical appearance, that are representative of the entire human population. This task raises some concerns about privacy, ethics and bias when starting to capture real human data to train the model.Fortunately, we can use synthetic datasets to mitigate some of these concerns using human 3D models and poses. A very good example is the work done by the Unity team with PeopleSansPeople.PeopleSansPeople is a human-centric synthetic dataset creator using 3D models and standard animations to randomize human body poses. Also, we can use a Unity project template, to which we add our own 3D models and poses to create our own human synthetic dataset.At Luxonis, we’re using this project as the basis for creating our own human synthetic dataset and training models. In general, we use Unity’s computer vision tools to create large and complex datasets with a high level of customization on labelers, annotations and randomizations. This allows our ML team to iterate faster with our customers, without needing to wait for real-world data collection and manual annotation.Since the introduction of transformer architecture, CV tasks are more accessible. Generative models like DALL-E 2 could also be used to create synthetic datasets, and NeRF as a neural approach to generate novel point of views of known objects and scenes. It’s clear all these innovations are catching the attention of audiences.On the other hand, having access to better annotation tools and model zoos and libraries with pre-trained, ready-to-use models are helping drive wide adoption.One key element contributing to the uptick in computer vision use is the fast evolution of vision processing unitsthat currently allow users to perform model inferences on deviceat 4 TOPS of processing power. The new generation of VPUs promises a big leap in capabilities, allowing even more complex CV/AI applications to be deployed on edge.Any application related to agriculture and farming always captures my attention. For example, there is now a cow tracking and monitoring CV/AI application using drones.Our thanks to Gerard for sharing his perspective with us – keep up with his latest thoughts on LinkedIn and Twitter. And, learn more about how Unity can help your team generate synthetic data to improve computer vision model training with Unity Computer Vision.
    #whats #next #computer #vision #developer
    What’s next for computer vision: An AI developer weighs in
    In this Q&A, get a glimpse into the future of artificial intelligenceand computer vision through the lens of longtime Unity user Gerard Espona, whose robot digital twin project was featured in the Made with Unity: AI series. Working as simulation lead at Luxonis, whose core technology makes it possible to embed human-level perception into robotics, Espona uses his years of experience in the industry to weigh in on the current state and anticipated progression of computer vision.During recent years, computer visionand AI have become the fastest-growing fields both in market size and industry adoption rate. Spatial CV and edge AI have been used to improve and automate repetitive tasks as well as complex processes.This new reality is thanks to the democratization of CV/AI. Increasingly affordable hardware access, including depth perception capability as well as improvements in machine learning, has enabled the deployment of real solutions on edge CV/AI systems.Spatial CV using edge AI enables depth-based applications to be deployed without the need of a data center service, and also allows the user to preserve privacy by processing images on the device itself.Along with more accessible hardware, software and machine learning workflows are undergoing important improvements. Although they are still very specialized and full of technical challenges, they have become much more accessible, offering tools that allow users to train their own models.Within the standard ML pipeline/workflow, large-scale edge computing and deployment can still pose issues. One of the biggest general challenges is to reduce the costs and timelines currently required to create and/or improve machine learning models on real-world applications. In other words, the challenge is how to manage all these devices to enable a smooth pipeline for continuous improvement.Also, the implicit limitations in terms of compute processing need extra effort on the final model deployed on the device. That said, embedded technology evolves really fast, and each iteration is a big leap in processing capabilities.Spatial CV/AI is a field that still requires a lot of specialization and systems. Workflows are often complicated and tedious due to numerous technical challenges, so a lot of time is devoted to smoothing out the workflow instead of focusing on value-added tasks.Creating datasets, annotating the images, preprocessing/augmentation process, training, deploying and closing the feedback loop for continuous improvement is a complex process. Each step of the workflow is technically difficult and usually involves time and financial cost, and more so for systems working in remote areas with limited connectivity.At Luxonis, we help our customers build and deploy solutions to solve and automate complex tasks at scale, so we’re facing all these issues directly. Our mission, “Robotic vision made simple,” provides not only great and affordable depth-capable hardware, but also a solid and smooth ML pipeline with synthetic datasets and simulation.Another important challenge is the work that needs to be done on the interpretability of models and the creation of datasets from an ethical, privacy and bias point of view.Last but not least, global chip supply issues are making it difficult to get the hardware into everybody’s hands.Data-centric AI is potentially useful when a working model is underperforming. Investing a large amount of time to optimize the model often leads to almost zero real improvement. Instead, with data-centric AI the investment is in analysis, cleaning and improving of the dataset.Usually when a model is underperforming, the issue is within the dataset itself, as there is not enough data for the model to outperform. This could be the result of two possible reasons: 1) the model needs a much larger amount of data, which is difficult to collect in the real world, or 2) the model doesn’t have enough examples of rare cases, which take a lot of time to happen in the real world.In both situations, synthetic datasets could help.Thanks to Unity’s computer vision tools, it is very easy to create photorealistic scenes and randomize elements like materials, light conditions and object placement. The tools come with common labels like 2D bounding boxes, 3D bounding boxes, semantic and instance segmentation, and even human body key points. Additionally, these can be easily extended with custom randomizers, labelers and annotations.Almost any task you want to automate or improve using edge CV/AI very likely involves detecting people for obvious safety and security reasons. It’s critical to guarantee user safety around autonomous systems or robots when they’re working, requiring models to be trained on data about humans.That means we need to capture a large amount of images, including information like poses and physical appearance, that are representative of the entire human population. This task raises some concerns about privacy, ethics and bias when starting to capture real human data to train the model.Fortunately, we can use synthetic datasets to mitigate some of these concerns using human 3D models and poses. A very good example is the work done by the Unity team with PeopleSansPeople.PeopleSansPeople is a human-centric synthetic dataset creator using 3D models and standard animations to randomize human body poses. Also, we can use a Unity project template, to which we add our own 3D models and poses to create our own human synthetic dataset.At Luxonis, we’re using this project as the basis for creating our own human synthetic dataset and training models. In general, we use Unity’s computer vision tools to create large and complex datasets with a high level of customization on labelers, annotations and randomizations. This allows our ML team to iterate faster with our customers, without needing to wait for real-world data collection and manual annotation.Since the introduction of transformer architecture, CV tasks are more accessible. Generative models like DALL-E 2 could also be used to create synthetic datasets, and NeRF as a neural approach to generate novel point of views of known objects and scenes. It’s clear all these innovations are catching the attention of audiences.On the other hand, having access to better annotation tools and model zoos and libraries with pre-trained, ready-to-use models are helping drive wide adoption.One key element contributing to the uptick in computer vision use is the fast evolution of vision processing unitsthat currently allow users to perform model inferences on deviceat 4 TOPS of processing power. The new generation of VPUs promises a big leap in capabilities, allowing even more complex CV/AI applications to be deployed on edge.Any application related to agriculture and farming always captures my attention. For example, there is now a cow tracking and monitoring CV/AI application using drones.Our thanks to Gerard for sharing his perspective with us – keep up with his latest thoughts on LinkedIn and Twitter. And, learn more about how Unity can help your team generate synthetic data to improve computer vision model training with Unity Computer Vision. #whats #next #computer #vision #developer
    UNITY.COM
    What’s next for computer vision: An AI developer weighs in
    In this Q&A, get a glimpse into the future of artificial intelligence (AI) and computer vision through the lens of longtime Unity user Gerard Espona, whose robot digital twin project was featured in the Made with Unity: AI series. Working as simulation lead at Luxonis, whose core technology makes it possible to embed human-level perception into robotics, Espona uses his years of experience in the industry to weigh in on the current state and anticipated progression of computer vision.During recent years, computer vision (CV) and AI have become the fastest-growing fields both in market size and industry adoption rate. Spatial CV and edge AI have been used to improve and automate repetitive tasks as well as complex processes.This new reality is thanks to the democratization of CV/AI. Increasingly affordable hardware access, including depth perception capability as well as improvements in machine learning (ML), has enabled the deployment of real solutions on edge CV/AI systems.Spatial CV using edge AI enables depth-based applications to be deployed without the need of a data center service, and also allows the user to preserve privacy by processing images on the device itself.Along with more accessible hardware, software and machine learning workflows are undergoing important improvements. Although they are still very specialized and full of technical challenges, they have become much more accessible, offering tools that allow users to train their own models.Within the standard ML pipeline/workflow, large-scale edge computing and deployment can still pose issues. One of the biggest general challenges is to reduce the costs and timelines currently required to create and/or improve machine learning models on real-world applications. In other words, the challenge is how to manage all these devices to enable a smooth pipeline for continuous improvement.Also, the implicit limitations in terms of compute processing need extra effort on the final model deployed on the device (that is, apps need to be lightweight, performant, etc.). That said, embedded technology evolves really fast, and each iteration is a big leap in processing capabilities.Spatial CV/AI is a field that still requires a lot of specialization and systems. Workflows are often complicated and tedious due to numerous technical challenges, so a lot of time is devoted to smoothing out the workflow instead of focusing on value-added tasks.Creating datasets (collecting and filtering images and videos), annotating the images, preprocessing/augmentation process, training, deploying and closing the feedback loop for continuous improvement is a complex process. Each step of the workflow is technically difficult and usually involves time and financial cost, and more so for systems working in remote areas with limited connectivity.At Luxonis, we help our customers build and deploy solutions to solve and automate complex tasks at scale, so we’re facing all these issues directly. Our mission, “Robotic vision made simple,” provides not only great and affordable depth-capable hardware, but also a solid and smooth ML pipeline with synthetic datasets and simulation.Another important challenge is the work that needs to be done on the interpretability of models and the creation of datasets from an ethical, privacy and bias point of view.Last but not least, global chip supply issues are making it difficult to get the hardware into everybody’s hands.Data-centric AI is potentially useful when a working model is underperforming. Investing a large amount of time to optimize the model often leads to almost zero real improvement. Instead, with data-centric AI the investment is in analysis, cleaning and improving of the dataset.Usually when a model is underperforming, the issue is within the dataset itself, as there is not enough data for the model to outperform. This could be the result of two possible reasons: 1) the model needs a much larger amount of data, which is difficult to collect in the real world, or 2) the model doesn’t have enough examples of rare cases, which take a lot of time to happen in the real world.In both situations, synthetic datasets could help.Thanks to Unity’s computer vision tools, it is very easy to create photorealistic scenes and randomize elements like materials, light conditions and object placement. The tools come with common labels like 2D bounding boxes, 3D bounding boxes, semantic and instance segmentation, and even human body key points. Additionally, these can be easily extended with custom randomizers, labelers and annotations.Almost any task you want to automate or improve using edge CV/AI very likely involves detecting people for obvious safety and security reasons. It’s critical to guarantee user safety around autonomous systems or robots when they’re working, requiring models to be trained on data about humans.That means we need to capture a large amount of images, including information like poses and physical appearance, that are representative of the entire human population. This task raises some concerns about privacy, ethics and bias when starting to capture real human data to train the model.Fortunately, we can use synthetic datasets to mitigate some of these concerns using human 3D models and poses. A very good example is the work done by the Unity team with PeopleSansPeople.PeopleSansPeople is a human-centric synthetic dataset creator using 3D models and standard animations to randomize human body poses. Also, we can use a Unity project template, to which we add our own 3D models and poses to create our own human synthetic dataset.At Luxonis, we’re using this project as the basis for creating our own human synthetic dataset and training models. In general, we use Unity’s computer vision tools to create large and complex datasets with a high level of customization on labelers, annotations and randomizations. This allows our ML team to iterate faster with our customers, without needing to wait for real-world data collection and manual annotation.Since the introduction of transformer architecture, CV tasks are more accessible. Generative models like DALL-E 2 could also be used to create synthetic datasets, and NeRF as a neural approach to generate novel point of views of known objects and scenes. It’s clear all these innovations are catching the attention of audiences.On the other hand, having access to better annotation tools and model zoos and libraries with pre-trained, ready-to-use models are helping drive wide adoption.One key element contributing to the uptick in computer vision use is the fast evolution of vision processing units (VPUs) that currently allow users to perform model inferences on device (without the need for any host) at 4 TOPS of processing power (current Intel Movidius Myriad X). The new generation of VPUs promises a big leap in capabilities, allowing even more complex CV/AI applications to be deployed on edge.Any application related to agriculture and farming always captures my attention. For example, there is now a cow tracking and monitoring CV/AI application using drones.Our thanks to Gerard for sharing his perspective with us – keep up with his latest thoughts on LinkedIn and Twitter. And, learn more about how Unity can help your team generate synthetic data to improve computer vision model training with Unity Computer Vision.
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  • Everything We Saw During Sony's Big State Of Play

    Today, Sony held its latest State of Play and while it didn’t include some of the bigger games that people were likely hoping for, like a new God of War spin-off, it did include some cool surprises, including what might be the best-looking fighting game I’ve seen in years and a remake of a beloved Final Fantasy title. Suggested ReadingTears Of The Kingdom's Newspaper Questline And The State Of Hyrulean Journalism

    Share SubtitlesOffEnglishview videoSuggested ReadingTears Of The Kingdom's Newspaper Questline And The State Of Hyrulean Journalism

    Share SubtitlesOffEnglishHere’s the full State of Play if you want to watch it all: State of Play | June 4, 2025Lumines Arise Lumines Arise - Announce Trailer | PS5 GamesThis fun announcement kicked off the 45-minute show. It’s from the devs behind Tetris Effect, and it looksawesome. This one is coming to PS5 and PSVR2 in Fall 2025.Pragmata delayed againPragmata - First Contact Trailer | PS5 GamesCapcom had a new gameplay trailer for its long-awaited space-adventure-action-horror game featuring a young robot girl and a cool astronaut dude fighting robots. The game was set to come out in 2022, got delayed until 2023, and then got delayed again. Now it’s set to arrive in 2026. Romeo Is a Deadman looks wildRomeo is a Dead Man - Announce Trailer | PS5 GamesZombies attack, nearly killing Romeo, but luckily his grandfather shoves a big sci-fi thing into his head and turns him into a sword-wielding half-dead undead killer. Okay, I’m interested. This one is “maybe” arriving in 2026. No shock that Suda51 and Grasshopper Manufacture are behind this wild-looking game. Silent Hill F arrives in SeptemberSilent Hill f - Release Date Trailer | PS5 GamesI’m very happy that we’ve entered a new and better era for the Silent Hill franchise after so, so many years of crap and lukewarm slop. This latest entry looks very different than past games, but still seems properly foggy, spooky, and creepy. And that’s all I need in a Silent Hill sequel. Don’t have to wait long for this one as it launches September 25, 2025.Bloodstained: The Scarlett Engagement is revealedBloodstained: The Scarlet Engagement - Announce Trailer | PS5 GamesSurprise! We are getting a new Bloodstained game. What started back in 2015 as a crowdfunded attempt to make a new Castlevania-inspired 2D action game has expanded into a large franchise of its own. And it’s about to get bigger when this new entry arrives sometime in the future on PS5. Digimon Story Time StrangerDigimon Story Time Stranger - Release Date Trailer | PS5 GamesWow, it’s wild how much better Digimon games look than Pokémon games. This latest time-traveling RPG set in the universe features some slick visuals and a lot of people screaming about the digital world. As someone living in 2025, I’m fine with the digital world being burned to the ground. Time Stranger is out October 3, 2025. Final Fantasy Tactics is finally getting a remakeFinal Fantasy Tactics - The Ivalice Chronicles - Announcement Trailer | PS5 GamesYou can read more about this in our story here, but suffice it to say that the legendary tactics RPG is, at long last, getting the remake fans have been clamoring for for ages. Sony devoted a few minutes to sharing trailers and a few bits of info on these four games, one of which is launching on PS4. Wild. Baby Steps - Release Date Announcement | PS5 GamesHirogami - Pre-order Trailer | PS5 GamesCairn - Release Date and Demo | PS5 GamesNinja Gaiden: Ragebound - Release Date Announcement | PS5 & PS4 GamesMortal Kombat Legacy Collection looks amazingMortal Kombat: Legacy Kollection - Announce Trailer | PS5 & PS4 GamesDigital Eclipse, the retro game wizards behind some excellent old-school video game collections, is taking on the Mortal Kombat series in 2025. Legacy Collection will contain a ton of games from the series, including handheld, console, and arcade ports, as well as rollback netcode and documentary content. I’m very excited to see more of this thing.Sony is making a fight stickProject Defiant Wireless Fight Stick - Teaser TrailerNot much info beyond that. Here’s Sony’s official description of the device:Join the fray at home or away with the Project Defiant wireless fight stick*. Take the fight to your opponents with the included sling carry case, and enjoy precise in-game response with ultra-low latency wireless and wired play options, along with a durable, ergonomic design that’s built for battle.New Metal Gear Solid Delta Snake Eater trailerMetal Gear Solid Δ: Snake Eater - Gameplay Trailer | PS5 GamesThe Ape Escape mode is back and looks bigger than before. But the big news is at the very end, where Konami is teasing what looks like a multiplayer mode. Is Metal Gear Online returning? I hope so. Nioh 3 is coming in 2026, a demo is out nowNioh 3 - Announcement Trailer | PS5 GamesTeam Ninja is back with Nioh 3. The game will let players swap between a samurai and a ninja on the fly during combat, and looks slick as heck. This one drops in 2026, but you can check out a demo for it today on PS5. Thief VR spin-off coming to PSVR2 this yearThief VR: Legacy of Shadow - Reveal Trailer | PS VR2 GamesWhen I saw this trailer, I thought, “Hey, this looks like a new Thief game.” And I was right. Thief VR Legacy of Shadow arrives in 2025 and is being co-developed by Eidos-Montréal and Vertigo Games. Tides of Tomorrow looks like a colorful Waterworld gameTides of Tomorrow - Release Date Trailer | PS5 GamesI love colorful-looking games, so Tides of Tomorrow instantly caught my eye. The mix of online asynchronous gameplay and having to deal with other people’s decisions in a dying and flooded world sounds interesting. Tides of Tomorrow arrives in February 2026.Astro Bot is getting even more levels! Astro Bot - Challenge DLC Trailer | State of Play 2025One of the best PS5 games ever made, Astro Bot, is getting even more free levels later this month. Five new levels will soon be added to Astro Bot. And Sony is bringing back the fan-favorite Astro Bot PS5 controller that sold out instantly last year.Sea of Remnants is another colorful pirate gameSea of Remnants - Announce Trailer | PS5 GamesWait a minute, another colorful and fun-looking ocean-based adventure game? That’s strange. But anyway, this third-person pirate game has a cool style and big bosses to fight. and ship gameplay. And mermaids. It arrives on PS5 in 2026. Sword of the Sea is coming to PS PlusSword of the Sea - Launch Date Announcement | PS5 GamesThe people behind Abzu and Pathless have a new game coming out, and it looks like you’ll be doing a lot of sick sword surfing. This launches on PS Plus on August 19. More games coming to PS Plus Classic CatalogDeus Ex’s PS2 port - Jun 17Twisted Metal 3 and Twisted Metal 4 - July 15Resident Evil 2 and Resident Evil 3 - Later this summer007 First Light reveals its new Bond“Bond is a bullet without a target. Let’s give him one.” This new trailer looks exciting as heck, but I’m really bummed by how boring the new Bond himself looks. This is out in 2026. here. Ghost of Yotei will get its own digital eventSony is promising a big gamepaly deep dive for Sucker Punch’s upcoming samurai game. Expect to learn more in July. MARVEL Tōkon: Fighting Souls | Announce TrailerWell, this is a wonderful surprise. Sony, Marvel, and Arc System Worksare teaming up to make a 2.5D Marvel Comics tag-team fighting game. And it looks sick as hell. Marvel Tōkon: Fighting Souls is coming out in 2026 on PS5 and PC. Here’s a separate video Sony posted about how the game came about and the work going into it: MARVEL Tōkon: Fighting Souls | From Japan to the World
    #everything #saw #during #sony039s #big
    Everything We Saw During Sony's Big State Of Play
    Today, Sony held its latest State of Play and while it didn’t include some of the bigger games that people were likely hoping for, like a new God of War spin-off, it did include some cool surprises, including what might be the best-looking fighting game I’ve seen in years and a remake of a beloved Final Fantasy title. Suggested ReadingTears Of The Kingdom's Newspaper Questline And The State Of Hyrulean Journalism Share SubtitlesOffEnglishview videoSuggested ReadingTears Of The Kingdom's Newspaper Questline And The State Of Hyrulean Journalism Share SubtitlesOffEnglishHere’s the full State of Play if you want to watch it all: State of Play | June 4, 2025Lumines Arise Lumines Arise - Announce Trailer | PS5 GamesThis fun announcement kicked off the 45-minute show. It’s from the devs behind Tetris Effect, and it looksawesome. This one is coming to PS5 and PSVR2 in Fall 2025.Pragmata delayed againPragmata - First Contact Trailer | PS5 GamesCapcom had a new gameplay trailer for its long-awaited space-adventure-action-horror game featuring a young robot girl and a cool astronaut dude fighting robots. The game was set to come out in 2022, got delayed until 2023, and then got delayed again. Now it’s set to arrive in 2026. Romeo Is a Deadman looks wildRomeo is a Dead Man - Announce Trailer | PS5 GamesZombies attack, nearly killing Romeo, but luckily his grandfather shoves a big sci-fi thing into his head and turns him into a sword-wielding half-dead undead killer. Okay, I’m interested. This one is “maybe” arriving in 2026. No shock that Suda51 and Grasshopper Manufacture are behind this wild-looking game. Silent Hill F arrives in SeptemberSilent Hill f - Release Date Trailer | PS5 GamesI’m very happy that we’ve entered a new and better era for the Silent Hill franchise after so, so many years of crap and lukewarm slop. This latest entry looks very different than past games, but still seems properly foggy, spooky, and creepy. And that’s all I need in a Silent Hill sequel. Don’t have to wait long for this one as it launches September 25, 2025.Bloodstained: The Scarlett Engagement is revealedBloodstained: The Scarlet Engagement - Announce Trailer | PS5 GamesSurprise! We are getting a new Bloodstained game. What started back in 2015 as a crowdfunded attempt to make a new Castlevania-inspired 2D action game has expanded into a large franchise of its own. And it’s about to get bigger when this new entry arrives sometime in the future on PS5. Digimon Story Time StrangerDigimon Story Time Stranger - Release Date Trailer | PS5 GamesWow, it’s wild how much better Digimon games look than Pokémon games. This latest time-traveling RPG set in the universe features some slick visuals and a lot of people screaming about the digital world. As someone living in 2025, I’m fine with the digital world being burned to the ground. Time Stranger is out October 3, 2025. Final Fantasy Tactics is finally getting a remakeFinal Fantasy Tactics - The Ivalice Chronicles - Announcement Trailer | PS5 GamesYou can read more about this in our story here, but suffice it to say that the legendary tactics RPG is, at long last, getting the remake fans have been clamoring for for ages. Sony devoted a few minutes to sharing trailers and a few bits of info on these four games, one of which is launching on PS4. Wild. Baby Steps - Release Date Announcement | PS5 GamesHirogami - Pre-order Trailer | PS5 GamesCairn - Release Date and Demo | PS5 GamesNinja Gaiden: Ragebound - Release Date Announcement | PS5 & PS4 GamesMortal Kombat Legacy Collection looks amazingMortal Kombat: Legacy Kollection - Announce Trailer | PS5 & PS4 GamesDigital Eclipse, the retro game wizards behind some excellent old-school video game collections, is taking on the Mortal Kombat series in 2025. Legacy Collection will contain a ton of games from the series, including handheld, console, and arcade ports, as well as rollback netcode and documentary content. I’m very excited to see more of this thing.Sony is making a fight stickProject Defiant Wireless Fight Stick - Teaser TrailerNot much info beyond that. Here’s Sony’s official description of the device:Join the fray at home or away with the Project Defiant wireless fight stick*. Take the fight to your opponents with the included sling carry case, and enjoy precise in-game response with ultra-low latency wireless and wired play options, along with a durable, ergonomic design that’s built for battle.New Metal Gear Solid Delta Snake Eater trailerMetal Gear Solid Δ: Snake Eater - Gameplay Trailer | PS5 GamesThe Ape Escape mode is back and looks bigger than before. But the big news is at the very end, where Konami is teasing what looks like a multiplayer mode. Is Metal Gear Online returning? I hope so. Nioh 3 is coming in 2026, a demo is out nowNioh 3 - Announcement Trailer | PS5 GamesTeam Ninja is back with Nioh 3. The game will let players swap between a samurai and a ninja on the fly during combat, and looks slick as heck. This one drops in 2026, but you can check out a demo for it today on PS5. Thief VR spin-off coming to PSVR2 this yearThief VR: Legacy of Shadow - Reveal Trailer | PS VR2 GamesWhen I saw this trailer, I thought, “Hey, this looks like a new Thief game.” And I was right. Thief VR Legacy of Shadow arrives in 2025 and is being co-developed by Eidos-Montréal and Vertigo Games. Tides of Tomorrow looks like a colorful Waterworld gameTides of Tomorrow - Release Date Trailer | PS5 GamesI love colorful-looking games, so Tides of Tomorrow instantly caught my eye. The mix of online asynchronous gameplay and having to deal with other people’s decisions in a dying and flooded world sounds interesting. Tides of Tomorrow arrives in February 2026.Astro Bot is getting even more levels! Astro Bot - Challenge DLC Trailer | State of Play 2025One of the best PS5 games ever made, Astro Bot, is getting even more free levels later this month. Five new levels will soon be added to Astro Bot. And Sony is bringing back the fan-favorite Astro Bot PS5 controller that sold out instantly last year.Sea of Remnants is another colorful pirate gameSea of Remnants - Announce Trailer | PS5 GamesWait a minute, another colorful and fun-looking ocean-based adventure game? That’s strange. But anyway, this third-person pirate game has a cool style and big bosses to fight. and ship gameplay. And mermaids. It arrives on PS5 in 2026. Sword of the Sea is coming to PS PlusSword of the Sea - Launch Date Announcement | PS5 GamesThe people behind Abzu and Pathless have a new game coming out, and it looks like you’ll be doing a lot of sick sword surfing. This launches on PS Plus on August 19. More games coming to PS Plus Classic CatalogDeus Ex’s PS2 port - Jun 17Twisted Metal 3 and Twisted Metal 4 - July 15Resident Evil 2 and Resident Evil 3 - Later this summer007 First Light reveals its new Bond“Bond is a bullet without a target. Let’s give him one.” This new trailer looks exciting as heck, but I’m really bummed by how boring the new Bond himself looks. This is out in 2026. here. Ghost of Yotei will get its own digital eventSony is promising a big gamepaly deep dive for Sucker Punch’s upcoming samurai game. Expect to learn more in July. MARVEL Tōkon: Fighting Souls | Announce TrailerWell, this is a wonderful surprise. Sony, Marvel, and Arc System Worksare teaming up to make a 2.5D Marvel Comics tag-team fighting game. And it looks sick as hell. Marvel Tōkon: Fighting Souls is coming out in 2026 on PS5 and PC. Here’s a separate video Sony posted about how the game came about and the work going into it: MARVEL Tōkon: Fighting Souls | From Japan to the World #everything #saw #during #sony039s #big
    KOTAKU.COM
    Everything We Saw During Sony's Big State Of Play
    Today, Sony held its latest State of Play and while it didn’t include some of the bigger games that people were likely hoping for, like a new God of War spin-off, it did include some cool surprises, including what might be the best-looking fighting game I’ve seen in years and a remake of a beloved Final Fantasy title. Suggested ReadingTears Of The Kingdom's Newspaper Questline And The State Of Hyrulean Journalism Share SubtitlesOffEnglishview videoSuggested ReadingTears Of The Kingdom's Newspaper Questline And The State Of Hyrulean Journalism Share SubtitlesOffEnglishHere’s the full State of Play if you want to watch it all: State of Play | June 4, 2025 [English]Lumines Arise Lumines Arise - Announce Trailer | PS5 GamesThis fun announcement kicked off the 45-minute show. It’s from the devs behind Tetris Effect, and it looks (and sounds) awesome. This one is coming to PS5 and PSVR2 in Fall 2025.Pragmata delayed againPragmata - First Contact Trailer | PS5 GamesCapcom had a new gameplay trailer for its long-awaited space-adventure-action-horror game featuring a young robot girl and a cool astronaut dude fighting robots. The game was set to come out in 2022, got delayed until 2023, and then got delayed again. Now it’s set to arrive in 2026. Romeo Is a Deadman looks wildRomeo is a Dead Man - Announce Trailer | PS5 GamesZombies attack, nearly killing Romeo, but luckily his grandfather shoves a big sci-fi thing into his head and turns him into a sword-wielding half-dead undead killer. Okay, I’m interested. This one is “maybe” arriving in 2026. No shock that Suda51 and Grasshopper Manufacture are behind this wild-looking game. Silent Hill F arrives in SeptemberSilent Hill f - Release Date Trailer | PS5 GamesI’m very happy that we’ve entered a new and better era for the Silent Hill franchise after so, so many years of crap and lukewarm slop. This latest entry looks very different than past games, but still seems properly foggy, spooky, and creepy. And that’s all I need in a Silent Hill sequel. Don’t have to wait long for this one as it launches September 25, 2025.Bloodstained: The Scarlett Engagement is revealedBloodstained: The Scarlet Engagement - Announce Trailer | PS5 GamesSurprise! We are getting a new Bloodstained game. What started back in 2015 as a crowdfunded attempt to make a new Castlevania-inspired 2D action game has expanded into a large franchise of its own. And it’s about to get bigger when this new entry arrives sometime in the future on PS5. Digimon Story Time StrangerDigimon Story Time Stranger - Release Date Trailer | PS5 GamesWow, it’s wild how much better Digimon games look than Pokémon games. This latest time-traveling RPG set in the universe features some slick visuals and a lot of people screaming about the digital world. As someone living in 2025, I’m fine with the digital world being burned to the ground. Time Stranger is out October 3, 2025. Final Fantasy Tactics is finally getting a remakeFinal Fantasy Tactics - The Ivalice Chronicles - Announcement Trailer | PS5 GamesYou can read more about this in our story here, but suffice it to say that the legendary tactics RPG is, at long last, getting the remake fans have been clamoring for for ages. Sony devoted a few minutes to sharing trailers and a few bits of info on these four games, one of which is launching on PS4. Wild. Baby Steps - Release Date Announcement | PS5 GamesHirogami - Pre-order Trailer | PS5 GamesCairn - Release Date and Demo | PS5 GamesNinja Gaiden: Ragebound - Release Date Announcement | PS5 & PS4 GamesMortal Kombat Legacy Collection looks amazingMortal Kombat: Legacy Kollection - Announce Trailer | PS5 & PS4 GamesDigital Eclipse, the retro game wizards behind some excellent old-school video game collections, is taking on the Mortal Kombat series in 2025. Legacy Collection will contain a ton of games from the series, including handheld, console, and arcade ports, as well as rollback netcode and documentary content. I’m very excited to see more of this thing.Sony is making a fight stickProject Defiant Wireless Fight Stick - Teaser TrailerNot much info beyond that. Here’s Sony’s official description of the device:Join the fray at home or away with the Project Defiant wireless fight stick*. Take the fight to your opponents with the included sling carry case, and enjoy precise in-game response with ultra-low latency wireless and wired play options, along with a durable, ergonomic design that’s built for battle.New Metal Gear Solid Delta Snake Eater trailerMetal Gear Solid Δ: Snake Eater - Gameplay Trailer | PS5 GamesThe Ape Escape mode is back and looks bigger than before. But the big news is at the very end, where Konami is teasing what looks like a multiplayer mode. Is Metal Gear Online returning? I hope so. Nioh 3 is coming in 2026, a demo is out nowNioh 3 - Announcement Trailer | PS5 GamesTeam Ninja is back with Nioh 3. The game will let players swap between a samurai and a ninja on the fly during combat, and looks slick as heck. This one drops in 2026, but you can check out a demo for it today on PS5. Thief VR spin-off coming to PSVR2 this yearThief VR: Legacy of Shadow - Reveal Trailer | PS VR2 GamesWhen I saw this trailer, I thought, “Hey, this looks like a new Thief game.” And I was right. Thief VR Legacy of Shadow arrives in 2025 and is being co-developed by Eidos-Montréal and Vertigo Games. Tides of Tomorrow looks like a colorful Waterworld gameTides of Tomorrow - Release Date Trailer | PS5 GamesI love colorful-looking games, so Tides of Tomorrow instantly caught my eye. The mix of online asynchronous gameplay and having to deal with other people’s decisions in a dying and flooded world sounds interesting. Tides of Tomorrow arrives in February 2026.Astro Bot is getting even more levels! Astro Bot - Challenge DLC Trailer | State of Play 2025One of the best PS5 games ever made, Astro Bot, is getting even more free levels later this month. Five new levels will soon be added to Astro Bot. And Sony is bringing back the fan-favorite Astro Bot PS5 controller that sold out instantly last year.Sea of Remnants is another colorful pirate gameSea of Remnants - Announce Trailer | PS5 GamesWait a minute, another colorful and fun-looking ocean-based adventure game? That’s strange. But anyway, this third-person pirate game has a cool style and big bosses to fight. and ship gameplay. And mermaids. It arrives on PS5 in 2026. Sword of the Sea is coming to PS PlusSword of the Sea - Launch Date Announcement | PS5 GamesThe people behind Abzu and Pathless have a new game coming out, and it looks like you’ll be doing a lot of sick sword surfing. This launches on PS Plus on August 19. More games coming to PS Plus Classic CatalogDeus Ex’s PS2 port - Jun 17Twisted Metal 3 and Twisted Metal 4 - July 15Resident Evil 2 and Resident Evil 3 - Later this summer007 First Light reveals its new Bond“Bond is a bullet without a target. Let’s give him one.” This new trailer looks exciting as heck, but I’m really bummed by how boring the new Bond himself looks. This is out in 2026. Read more here. Ghost of Yotei will get its own digital eventSony is promising a big gamepaly deep dive for Sucker Punch’s upcoming samurai game. Expect to learn more in July. MARVEL Tōkon: Fighting Souls | Announce TrailerWell, this is a wonderful surprise. Sony, Marvel, and Arc System Works (Guilty Gear, BlazBlue, Dragon Ball FighterZ) are teaming up to make a 2.5D Marvel Comics tag-team fighting game. And it looks sick as hell. Marvel Tōkon: Fighting Souls is coming out in 2026 on PS5 and PC. Here’s a separate video Sony posted about how the game came about and the work going into it: MARVEL Tōkon: Fighting Souls | From Japan to the World
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  • Elden Ring Nightreign Director Interview Part Two: Why There's No Poison Swamp and Future DLC

    Elden Ring and its DLC Shadow of the Erdtree have been phenomenal successes for FromSoftware, which enabled the studio to grow beyond its devoted but niche following to explode into the mainstream. Its spinoff, Elden Ring Nightreign, takes a different approach with a co-op multiplayer focus and repeatable run-based gameplay.Nightreign is a bold direction for the studio, which had found success with dark fantasy single-player adventures like Bloodborne and the Dark Souls series of games. Most of its hits were directed by Hidetaka Miyazaki, the creator of the Souls formula of tough third-person combat games. The new multiplayer game, Nightreign, builds on Elden Ring's success by remixing its elements into a new gameplay format of fast-paced action. Fitting this new direction, Nightreign is the directing debut of Junya Ishizaki, who had worked on many earlier FromSoftware titles and been the combat director on Elden Ring. Over video chat, CNET got to talk with Ishizaki about his thoughts on Nightreign and many other topics. In part one of our interview, we discussed how things changed over the course of the game's development, from dropping fall damage to collapsing multiple maps into the final one we see today. And, yes, how he solo'd every boss in the game.In part two below, we chat about Ishizaki's favorite Nightfarer class to play and least favorite boss, as well as DLC info and what FromSoftware learned that it'll carry into future games. Of course, we also had to ask the poison swamp question. Woods infested with scarlet rot are the closest you'll get to a poison swamp in Nightreign. Screenshot by David Lumb/CNETDavid Lumb: I feel like I need to ask about the absence of another element that's been present in many other FromSoftware games: Where's Nightreign's poison swamp?Junya Ishizaki: I think the main reason is that this is not a Miyazaki title so that could be one explanation. Jokes aside, I think it's just a serendipitous factor of game development and what goes into the idea process and what comes out. So who knows what could happen in the future with Nightreign?DL: Considering Elden Ring, Bloodborne and two of the three Dark Souls titles are Miyazaki games, what makes Nightreign an Ishizaki game?JI: I think one of the aspects that not necessarily sets me apart from Miyazaki, but that I like to think of as my specialty, is that I like to prioritize the "game feel" more than a lot of things -- these detailed and fine-tuned things, like what happens when a player falls from a height and hits the ground? How is this supposed to feel? And how does this translate into good-feeling gameplay and into player comfort?So as you know, Nightreign doesn't feature any fall damage but there are ways the characters behave when they hit the floor from various heights and what you can do to counteract that. So these are areas that I like to look at -- the relationship between player and controls and how that translates to game feel.  Hidetaka Miyazaki, director of Elden Ring and other FromSoftware games, at CNET's 2024 interview alongside the release of the Shadow of the Erdtree DLC. David Lumb/CNETDL: This is a question I asked Miyazaki-san last year when the Elden Ring DLC, Shadow of the Erdtree, came out: Of all the FromSoftware games you've worked on, which is your favorite child? JI: That's a tough question. I've worked on Dark Souls 1, 3, Bloodborne and Elden Ring, of course. I think I'd say the project I have the most memories with is the original Dark Souls. This is the first project I was involved in at FromSoftware and it was my first foray i
    #elden #ring #nightreign #director #interview
    Elden Ring Nightreign Director Interview Part Two: Why There's No Poison Swamp and Future DLC
    Elden Ring and its DLC Shadow of the Erdtree have been phenomenal successes for FromSoftware, which enabled the studio to grow beyond its devoted but niche following to explode into the mainstream. Its spinoff, Elden Ring Nightreign, takes a different approach with a co-op multiplayer focus and repeatable run-based gameplay.Nightreign is a bold direction for the studio, which had found success with dark fantasy single-player adventures like Bloodborne and the Dark Souls series of games. Most of its hits were directed by Hidetaka Miyazaki, the creator of the Souls formula of tough third-person combat games. The new multiplayer game, Nightreign, builds on Elden Ring's success by remixing its elements into a new gameplay format of fast-paced action. Fitting this new direction, Nightreign is the directing debut of Junya Ishizaki, who had worked on many earlier FromSoftware titles and been the combat director on Elden Ring. Over video chat, CNET got to talk with Ishizaki about his thoughts on Nightreign and many other topics. In part one of our interview, we discussed how things changed over the course of the game's development, from dropping fall damage to collapsing multiple maps into the final one we see today. And, yes, how he solo'd every boss in the game.In part two below, we chat about Ishizaki's favorite Nightfarer class to play and least favorite boss, as well as DLC info and what FromSoftware learned that it'll carry into future games. Of course, we also had to ask the poison swamp question. Woods infested with scarlet rot are the closest you'll get to a poison swamp in Nightreign. Screenshot by David Lumb/CNETDavid Lumb: I feel like I need to ask about the absence of another element that's been present in many other FromSoftware games: Where's Nightreign's poison swamp?Junya Ishizaki: I think the main reason is that this is not a Miyazaki title so that could be one explanation. Jokes aside, I think it's just a serendipitous factor of game development and what goes into the idea process and what comes out. So who knows what could happen in the future with Nightreign?DL: Considering Elden Ring, Bloodborne and two of the three Dark Souls titles are Miyazaki games, what makes Nightreign an Ishizaki game?JI: I think one of the aspects that not necessarily sets me apart from Miyazaki, but that I like to think of as my specialty, is that I like to prioritize the "game feel" more than a lot of things -- these detailed and fine-tuned things, like what happens when a player falls from a height and hits the ground? How is this supposed to feel? And how does this translate into good-feeling gameplay and into player comfort?So as you know, Nightreign doesn't feature any fall damage but there are ways the characters behave when they hit the floor from various heights and what you can do to counteract that. So these are areas that I like to look at -- the relationship between player and controls and how that translates to game feel.  Hidetaka Miyazaki, director of Elden Ring and other FromSoftware games, at CNET's 2024 interview alongside the release of the Shadow of the Erdtree DLC. David Lumb/CNETDL: This is a question I asked Miyazaki-san last year when the Elden Ring DLC, Shadow of the Erdtree, came out: Of all the FromSoftware games you've worked on, which is your favorite child? JI: That's a tough question. I've worked on Dark Souls 1, 3, Bloodborne and Elden Ring, of course. I think I'd say the project I have the most memories with is the original Dark Souls. This is the first project I was involved in at FromSoftware and it was my first foray i #elden #ring #nightreign #director #interview
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    Elden Ring Nightreign Director Interview Part Two: Why There's No Poison Swamp and Future DLC
    Elden Ring and its DLC Shadow of the Erdtree have been phenomenal successes for FromSoftware, which enabled the studio to grow beyond its devoted but niche following to explode into the mainstream. Its spinoff, Elden Ring Nightreign, takes a different approach with a co-op multiplayer focus and repeatable run-based gameplay.Nightreign is a bold direction for the studio, which had found success with dark fantasy single-player adventures like Bloodborne and the Dark Souls series of games. Most of its hits were directed by Hidetaka Miyazaki, the creator of the Souls formula of tough third-person combat games. The new multiplayer game, Nightreign, builds on Elden Ring's success by remixing its elements into a new gameplay format of fast-paced action. Fitting this new direction, Nightreign is the directing debut of Junya Ishizaki, who had worked on many earlier FromSoftware titles and been the combat director on Elden Ring. Over video chat, CNET got to talk with Ishizaki about his thoughts on Nightreign and many other topics. In part one of our interview, we discussed how things changed over the course of the game's development, from dropping fall damage to collapsing multiple maps into the final one we see today. And, yes, how he solo'd every boss in the game.In part two below, we chat about Ishizaki's favorite Nightfarer class to play and least favorite boss, as well as DLC info and what FromSoftware learned that it'll carry into future games (like, potentially, the Nintendo Switch 2 exclusive The Duskbloods coming next year). Of course, we also had to ask the poison swamp question. Woods infested with scarlet rot are the closest you'll get to a poison swamp in Nightreign. Screenshot by David Lumb/CNETDavid Lumb: I feel like I need to ask about the absence of another element that's been present in many other FromSoftware games: Where's Nightreign's poison swamp?Junya Ishizaki: I think the main reason is that this is not a Miyazaki title so that could be one explanation. Jokes aside, I think it's just a serendipitous factor of game development and what goes into the idea process and what comes out. So who knows what could happen in the future with Nightreign?DL: Considering Elden Ring, Bloodborne and two of the three Dark Souls titles are Miyazaki games, what makes Nightreign an Ishizaki game?JI: I think one of the aspects that not necessarily sets me apart from Miyazaki, but that I like to think of as my specialty, is that I like to prioritize the "game feel" more than a lot of things -- these detailed and fine-tuned things, like what happens when a player falls from a height and hits the ground? How is this supposed to feel? And how does this translate into good-feeling gameplay and into player comfort?So as you know, Nightreign doesn't feature any fall damage but there are ways the characters behave when they hit the floor from various heights and what you can do to counteract that. So these are areas that I like to look at -- the relationship between player and controls and how that translates to game feel.  Hidetaka Miyazaki, director of Elden Ring and other FromSoftware games, at CNET's 2024 interview alongside the release of the Shadow of the Erdtree DLC. David Lumb/CNETDL: This is a question I asked Miyazaki-san last year when the Elden Ring DLC, Shadow of the Erdtree, came out: Of all the FromSoftware games you've worked on, which is your favorite child? JI: That's a tough question. I've worked on Dark Souls 1, 3, Bloodborne and Elden Ring, of course. I think I'd say the project I have the most memories with is the original Dark Souls. This is the first project I was involved in at FromSoftware and it was my first foray i
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