generative engine optimization, AI-powered search, content optimization, search engines, ChatGPT, Google SEO, digital marketing, AI content strategies, online visibility, future of search

## Introduction

In the evolving landscape of digital marketing, the term Generative Engine Optimization (GEO) has surfaced as a significant development. This practice revolves around optimizing content specifically for AI-powered search engines, such as ChatGPT and Google. As search engines continue to incorp...