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2025-06-03 09:18:50 ·

“Strategy is not a threat” – what strategists want designers to know

The relationship between strategists and designers is key to creating effective work that meets clients’ needs. But strategists can feel misunderstood, and even undervalued, in their attempts to set a project’s direction through clear and meaningful thinking.
We spoke with a range of in-house and independent strategists about what they wish designers knew about their work.
Is the role of strategists changing, like so many design industry roles right now? If so, how?
“The lightning speed turnaround” of creative work is creating new pressures, says Gardiner Richardson’s associate director and strategic lead, Matt Forster.
Partly this is down to the rise of AI, which is front-of-mind according to independent strategist Manfred Abraham, who has held senior roles at Interbrand and Wolff Olins.
The two big shifts, he says, are AI’s potential to bring efficiency to the process – using information gathering and analytics to inform insights – and the dramatic changes that AI will bring to the consumer landscape.
“Imagine a world where your personal AI agent makes your life much easier,” he says. “What are consumers going to do with their extra time? Strategists will have to work in close collaboration with creatives to be able to imagine the future for our clients.”
Beyond AI, consumers’ withering attention spans, coupled with the proliferating demands on their time, creates a big challenge.
“Brands are looking for strategists to show them high interest areas of culture where they have a credible role to play, making it easier for them to reach their audience,” says Matt Boffey, chief strategy officer, UK & Europe, at Design Bridge and Partners.
As the world becomes more complex, there is a renewed appetite for clarity, says Polly Clark, a strategy consultant for agencies like Buddy Creative in Cornwall.
“I’m seeing that simplicity is even more important than ever,” she says. “Overly complex or convoluted thinking isn’t helpful for anyone, and just slows everything down.”
And some strategists have noticed a bit of mission creep. “Increasingly, clients are expecting strategists to contribute at a broader business level not purely brand strategy, design or comms,” says Louise Kennedy, who recently joined Into The Light as head of strategy.
What don’t designers understand about your role?
“Strategy is not a threat or a limit to designers’ creativity,” says Gardiner Richardson’s Matt Forster. “It’s a springboard to a controlled creative leap.”
Into the Light’s Louise Kennedy points out that “designers, on the whole, are visual and often want to get to the ‘creative ask’ very quickly so they can start doing what they do best.
“But many of us strategists enjoy taking people on the journey of how we got there by unpacking context and patterns. What designers might see as wordy, we see as fascinating storytelling, but perhaps we tell them more than they need to know, to protect our own egos.”
There seems to be a recurring tension between the idea of strategists as left brain thinkers – rigorous, analytical, and logical – against designers as right-brain thinkers – more creative and emotional.
But Manfred Abraham points out this is a false – if persistent – way of looking at strategy. “Some designers have missed that there might be a strong right brain there as well!” he says.
What don’t clients understand about your role?
“Unless clients have experienced it before, they aren’t immediately going to understand the value of strategy,” Gardiner Richardson’s Matt Forster says. “They may have worked with agencies who underpin their creative approaches on little substance.
“Once we’ve explained our strategic process, why we follow it and the value it will create for all their creative communications and wider business, it’s a no brainer.”
Nor does every client understand the commercial power of great design. “In the brand consulting and growth space specifically, clients often think that strategy is communication strategy,” says Manfred Abraham. “The strategies we develop go much further than that – communications is a part of it.”
And adding all this value takes time – more than some clients realise.
“I think for clients, it is understanding the need to protect the time and space to do a proper job at this stage and the benefit that will bring,” says Into The Light’s Louise Kennedy. “We might even need to commission new insight work if we feel there are big gaps in knowledge,” she adds.
How do you balance multiple client meetings with getting the deep thinking done?
This, most strategists agree, is a precarious juggling act.
“It sometimes feels like ‘manager time’ has won out over ‘maker time,’” says Design Bridge and Partners’ Matt Boffey. “Days are apportioned into slots, from 30 minutes to an hour, which is perfect for meetings but inadequate for building momentum on substantial projects.
The goal, he insists, isn’t to eliminate meetings. “Collaboration remains essential. Rather, it’s to create conditions where both discussion and deep work can thrive. We must be careful that ‘talking’ doesn’t completely squeeze out ‘doing’.”
He encourages his team to block time between meetings to mentally stretch, as you might after a gym session.
“And I’m a strong advocate for reserving longer periods, either half days or full days, for the ‘deep work’ required when writing a discovery debrief or developing brand strategy.”
Although Louise Kennedy blocks out time in this way, she finds it doesn’t always work for her. “Often in those moments I can get brainfreeze as I feel under pressure to produce something smart,” she says.
“So I like to read everything on a project then leave it for at least a day so my brain can digest it fully and start working behind the scenes.”
External consultants can work the schedule that suits them. On most days, Manfred Abraham gets up at 5.30am because that’s when his brain is at its best. It’s also a time of day free of client meetings, “so it’s great thinking time,” he says.
Polly Clark, on the other hand, embraces this juggling act. “It’s always something I’ve needed to do, and actually helps sharpen my thinking. Switching focus means I can come back to things fresher, and stops me getting caught up in the weeds.”
What’s the worst thing a designer can say to a strategist?
Matt Forster – “That they still don’t get it – which means I haven’t involved them enough, explained it well enough or done a good enough job.”
Louise Kennedy – “’I’m confused’ or worse, ‘I’m confused and bored’.”
Matt Boffey – ‘“Great, the client’s bought the strategy, now we can really start the work.”
“This sounds like strategy has become a hurdle to clear before creativity begins, where it should be the foundation that makes creativity powerful and purposeful. The best work happens when strategists and designers see their contributions as interconnected parts of a unified process, rather than unrelated elements.”
Polly Clark – “In the past I’ve heard designers question what strategy brings. That’s been when the strategy hasn’t made sense of the challenge, or is overly convoluted – which is sure to make everyone switch off.”
Manfred Abraham – “That great design doesn’t need strategic thinking. It’s simply not true. We are great individually but we are brilliant together.”
#strategy #not #threat #what #strategists

“Strategy is not a threat” – what strategists want designers to know
The relationship between strategists and designers is key to creating effective work that meets clients’ needs. But strategists can feel misunderstood, and even undervalued, in their attempts to set a project’s direction through clear and meaningful thinking. We spoke with a range of in-house and independent strategists about what they wish designers knew about their work. Is the role of strategists changing, like so many design industry roles right now? If so, how? “The lightning speed turnaround” of creative work is creating new pressures, says Gardiner Richardson’s associate director and strategic lead, Matt Forster. Partly this is down to the rise of AI, which is front-of-mind according to independent strategist Manfred Abraham, who has held senior roles at Interbrand and Wolff Olins. The two big shifts, he says, are AI’s potential to bring efficiency to the process – using information gathering and analytics to inform insights – and the dramatic changes that AI will bring to the consumer landscape. “Imagine a world where your personal AI agent makes your life much easier,” he says. “What are consumers going to do with their extra time? Strategists will have to work in close collaboration with creatives to be able to imagine the future for our clients.” Beyond AI, consumers’ withering attention spans, coupled with the proliferating demands on their time, creates a big challenge. “Brands are looking for strategists to show them high interest areas of culture where they have a credible role to play, making it easier for them to reach their audience,” says Matt Boffey, chief strategy officer, UK & Europe, at Design Bridge and Partners. As the world becomes more complex, there is a renewed appetite for clarity, says Polly Clark, a strategy consultant for agencies like Buddy Creative in Cornwall. “I’m seeing that simplicity is even more important than ever,” she says. “Overly complex or convoluted thinking isn’t helpful for anyone, and just slows everything down.” And some strategists have noticed a bit of mission creep. “Increasingly, clients are expecting strategists to contribute at a broader business level not purely brand strategy, design or comms,” says Louise Kennedy, who recently joined Into The Light as head of strategy. What don’t designers understand about your role? “Strategy is not a threat or a limit to designers’ creativity,” says Gardiner Richardson’s Matt Forster. “It’s a springboard to a controlled creative leap.” Into the Light’s Louise Kennedy points out that “designers, on the whole, are visual and often want to get to the ‘creative ask’ very quickly so they can start doing what they do best. “But many of us strategists enjoy taking people on the journey of how we got there by unpacking context and patterns. What designers might see as wordy, we see as fascinating storytelling, but perhaps we tell them more than they need to know, to protect our own egos.” There seems to be a recurring tension between the idea of strategists as left brain thinkers – rigorous, analytical, and logical – against designers as right-brain thinkers – more creative and emotional. But Manfred Abraham points out this is a false – if persistent – way of looking at strategy. “Some designers have missed that there might be a strong right brain there as well!” he says. What don’t clients understand about your role? “Unless clients have experienced it before, they aren’t immediately going to understand the value of strategy,” Gardiner Richardson’s Matt Forster says. “They may have worked with agencies who underpin their creative approaches on little substance. “Once we’ve explained our strategic process, why we follow it and the value it will create for all their creative communications and wider business, it’s a no brainer.” Nor does every client understand the commercial power of great design. “In the brand consulting and growth space specifically, clients often think that strategy is communication strategy,” says Manfred Abraham. “The strategies we develop go much further than that – communications is a part of it.” And adding all this value takes time – more than some clients realise. “I think for clients, it is understanding the need to protect the time and space to do a proper job at this stage and the benefit that will bring,” says Into The Light’s Louise Kennedy. “We might even need to commission new insight work if we feel there are big gaps in knowledge,” she adds. How do you balance multiple client meetings with getting the deep thinking done? This, most strategists agree, is a precarious juggling act. “It sometimes feels like ‘manager time’ has won out over ‘maker time,’” says Design Bridge and Partners’ Matt Boffey. “Days are apportioned into slots, from 30 minutes to an hour, which is perfect for meetings but inadequate for building momentum on substantial projects. The goal, he insists, isn’t to eliminate meetings. “Collaboration remains essential. Rather, it’s to create conditions where both discussion and deep work can thrive. We must be careful that ‘talking’ doesn’t completely squeeze out ‘doing’.” He encourages his team to block time between meetings to mentally stretch, as you might after a gym session. “And I’m a strong advocate for reserving longer periods, either half days or full days, for the ‘deep work’ required when writing a discovery debrief or developing brand strategy.” Although Louise Kennedy blocks out time in this way, she finds it doesn’t always work for her. “Often in those moments I can get brainfreeze as I feel under pressure to produce something smart,” she says. “So I like to read everything on a project then leave it for at least a day so my brain can digest it fully and start working behind the scenes.” External consultants can work the schedule that suits them. On most days, Manfred Abraham gets up at 5.30am because that’s when his brain is at its best. It’s also a time of day free of client meetings, “so it’s great thinking time,” he says. Polly Clark, on the other hand, embraces this juggling act. “It’s always something I’ve needed to do, and actually helps sharpen my thinking. Switching focus means I can come back to things fresher, and stops me getting caught up in the weeds.” What’s the worst thing a designer can say to a strategist? Matt Forster – “That they still don’t get it – which means I haven’t involved them enough, explained it well enough or done a good enough job.” Louise Kennedy – “’I’m confused’ or worse, ‘I’m confused and bored’.” Matt Boffey – ‘“Great, the client’s bought the strategy, now we can really start the work.” “This sounds like strategy has become a hurdle to clear before creativity begins, where it should be the foundation that makes creativity powerful and purposeful. The best work happens when strategists and designers see their contributions as interconnected parts of a unified process, rather than unrelated elements.” Polly Clark – “In the past I’ve heard designers question what strategy brings. That’s been when the strategy hasn’t made sense of the challenge, or is overly convoluted – which is sure to make everyone switch off.” Manfred Abraham – “That great design doesn’t need strategic thinking. It’s simply not true. We are great individually but we are brilliant together.” #strategy #not #threat #what #strategists

WWW.DESIGNWEEK.CO.UK

“Strategy is not a threat” – what strategists want designers to know

The relationship between strategists and designers is key to creating effective work that meets clients’ needs. But strategists can feel misunderstood, and even undervalued, in their attempts to set a project’s direction through clear and meaningful thinking. We spoke with a range of in-house and independent strategists about what they wish designers knew about their work. Is the role of strategists changing, like so many design industry roles right now? If so, how? “The lightning speed turnaround” of creative work is creating new pressures, says Gardiner Richardson’s associate director and strategic lead, Matt Forster. Partly this is down to the rise of AI, which is front-of-mind according to independent strategist Manfred Abraham, who has held senior roles at Interbrand and Wolff Olins. The two big shifts, he says, are AI’s potential to bring efficiency to the process – using information gathering and analytics to inform insights – and the dramatic changes that AI will bring to the consumer landscape. “Imagine a world where your personal AI agent makes your life much easier,” he says. “What are consumers going to do with their extra time? Strategists will have to work in close collaboration with creatives to be able to imagine the future for our clients.” Beyond AI, consumers’ withering attention spans, coupled with the proliferating demands on their time, creates a big challenge. “Brands are looking for strategists to show them high interest areas of culture where they have a credible role to play, making it easier for them to reach their audience,” says Matt Boffey, chief strategy officer, UK & Europe, at Design Bridge and Partners. As the world becomes more complex, there is a renewed appetite for clarity, says Polly Clark, a strategy consultant for agencies like Buddy Creative in Cornwall. “I’m seeing that simplicity is even more important than ever,” she says. “Overly complex or convoluted thinking isn’t helpful for anyone, and just slows everything down.” And some strategists have noticed a bit of mission creep. “Increasingly, clients are expecting strategists to contribute at a broader business level not purely brand strategy, design or comms,” says Louise Kennedy, who recently joined Into The Light as head of strategy. What don’t designers understand about your role? “Strategy is not a threat or a limit to designers’ creativity,” says Gardiner Richardson’s Matt Forster. “It’s a springboard to a controlled creative leap.” Into the Light’s Louise Kennedy points out that “designers, on the whole, are visual and often want to get to the ‘creative ask’ very quickly so they can start doing what they do best. “But many of us strategists enjoy taking people on the journey of how we got there by unpacking context and patterns. What designers might see as wordy, we see as fascinating storytelling, but perhaps we tell them more than they need to know, to protect our own egos.” There seems to be a recurring tension between the idea of strategists as left brain thinkers – rigorous, analytical, and logical – against designers as right-brain thinkers – more creative and emotional. But Manfred Abraham points out this is a false – if persistent – way of looking at strategy. “Some designers have missed that there might be a strong right brain there as well!” he says. What don’t clients understand about your role? “Unless clients have experienced it before, they aren’t immediately going to understand the value of strategy,” Gardiner Richardson’s Matt Forster says. “They may have worked with agencies who underpin their creative approaches on little substance. “Once we’ve explained our strategic process, why we follow it and the value it will create for all their creative communications and wider business, it’s a no brainer.” Nor does every client understand the commercial power of great design. “In the brand consulting and growth space specifically, clients often think that strategy is communication strategy,” says Manfred Abraham. “The strategies we develop go much further than that – communications is a part of it.” And adding all this value takes time – more than some clients realise. “I think for clients, it is understanding the need to protect the time and space to do a proper job at this stage and the benefit that will bring,” says Into The Light’s Louise Kennedy. “We might even need to commission new insight work if we feel there are big gaps in knowledge,” she adds. How do you balance multiple client meetings with getting the deep thinking done? This, most strategists agree, is a precarious juggling act. “It sometimes feels like ‘manager time’ has won out over ‘maker time,’” says Design Bridge and Partners’ Matt Boffey. “Days are apportioned into slots, from 30 minutes to an hour, which is perfect for meetings but inadequate for building momentum on substantial projects. The goal, he insists, isn’t to eliminate meetings. “Collaboration remains essential. Rather, it’s to create conditions where both discussion and deep work can thrive. We must be careful that ‘talking’ doesn’t completely squeeze out ‘doing’.” He encourages his team to block time between meetings to mentally stretch, as you might after a gym session. “And I’m a strong advocate for reserving longer periods, either half days or full days, for the ‘deep work’ required when writing a discovery debrief or developing brand strategy.” Although Louise Kennedy blocks out time in this way, she finds it doesn’t always work for her. “Often in those moments I can get brainfreeze as I feel under pressure to produce something smart,” she says. “So I like to read everything on a project then leave it for at least a day so my brain can digest it fully and start working behind the scenes.” External consultants can work the schedule that suits them. On most days, Manfred Abraham gets up at 5.30am because that’s when his brain is at its best. It’s also a time of day free of client meetings, “so it’s great thinking time,” he says. Polly Clark, on the other hand, embraces this juggling act. “It’s always something I’ve needed to do, and actually helps sharpen my thinking. Switching focus means I can come back to things fresher, and stops me getting caught up in the weeds.” What’s the worst thing a designer can say to a strategist? Matt Forster – “That they still don’t get it – which means I haven’t involved them enough, explained it well enough or done a good enough job.” Louise Kennedy – “’I’m confused’ or worse, ‘I’m confused and bored’.” Matt Boffey – ‘“Great, the client’s bought the strategy, now we can really start the work.” “This sounds like strategy has become a hurdle to clear before creativity begins, where it should be the foundation that makes creativity powerful and purposeful. The best work happens when strategists and designers see their contributions as interconnected parts of a unified process, rather than unrelated elements.” Polly Clark – “In the past I’ve heard designers question what strategy brings. That’s been when the strategy hasn’t made sense of the challenge, or is overly convoluted – which is sure to make everyone switch off.” Manfred Abraham – “That great design doesn’t need strategic thinking. It’s simply not true. We are great individually but we are brilliant together.”

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2025-06-03 09:11:11 ·

Jony Ive’s OpenAI device gets the Powell Jobs nod of approval

The mysterious AI gadget being created by OpenAI and former Apple design chief Jony Ive has been given the thumbs up from Laurene Powell Jobs. In a new interview published by The Financial Times, the two reminisce about Jony Ive’s time working at Apple alongside Powell Jobs’ late husband, Steve, and trying to make up for the “unintentional” harms associated with those efforts.“Many of us would say we have an uneasy relationship with technology at the moment,” Ive said, adding that working on the incoming AI device alongside OpenAI CEO Sam Altman is motivated by a sense that “humanity deserves better.” In May, Ive said his latest work is driven by owning the “unintended consequences” associated with the iPhone, alluding to smartphone-related concerns like users being addicted to screens and social media.Ive again acknowledged this, and says the collaboration with Altman has revived his optimism for technology. “If you make something new, if you innovate, there will be consequences unforeseen, and some will be wonderful and some will be harmful. While some of the less positive consequences were unintentional, I still feel responsibility. And the manifestation of that is a determination to try and be useful.”Powell Jobs, who has remained close friends with Ive since Steve Jobs passed in 2011, echoes his concerns, saying that “there are dark uses for certain types of technology,” even if it “wasn’t designed to have that result.” Powell Jobs has invested in both Ive’s LoveFrom design and io hardware startups following his departure from Apple. Ive notes that “there wouldn’t be LoveFrom” if not for her involvement. Ive’s io company is being purchased by OpenAI for almost billion, and with her investment, Powell Jobs stands to gain if the secretive gadget proves anywhere near as successful as the iPhone. The pair gives away no extra details about the device that Ive is building with OpenAI, but Powell Jobs is expecting big things. She says she has watched “in real time how ideas go from a thought to some words, to some drawings, to some stories, and then to prototypes, and then a different type of prototype,” Powell Jobs said. “And then something that you think: I can’t imagine that getting any better. Then seeing the next version, which is even better. Just watching something brand new be manifested, it’s a wondrous thing to behold.”See More:
#jony #ives #openai #device #gets

Jony Ive’s OpenAI device gets the Powell Jobs nod of approval
The mysterious AI gadget being created by OpenAI and former Apple design chief Jony Ive has been given the thumbs up from Laurene Powell Jobs. In a new interview published by The Financial Times, the two reminisce about Jony Ive’s time working at Apple alongside Powell Jobs’ late husband, Steve, and trying to make up for the “unintentional” harms associated with those efforts.“Many of us would say we have an uneasy relationship with technology at the moment,” Ive said, adding that working on the incoming AI device alongside OpenAI CEO Sam Altman is motivated by a sense that “humanity deserves better.” In May, Ive said his latest work is driven by owning the “unintended consequences” associated with the iPhone, alluding to smartphone-related concerns like users being addicted to screens and social media.Ive again acknowledged this, and says the collaboration with Altman has revived his optimism for technology. “If you make something new, if you innovate, there will be consequences unforeseen, and some will be wonderful and some will be harmful. While some of the less positive consequences were unintentional, I still feel responsibility. And the manifestation of that is a determination to try and be useful.”Powell Jobs, who has remained close friends with Ive since Steve Jobs passed in 2011, echoes his concerns, saying that “there are dark uses for certain types of technology,” even if it “wasn’t designed to have that result.” Powell Jobs has invested in both Ive’s LoveFrom design and io hardware startups following his departure from Apple. Ive notes that “there wouldn’t be LoveFrom” if not for her involvement. Ive’s io company is being purchased by OpenAI for almost billion, and with her investment, Powell Jobs stands to gain if the secretive gadget proves anywhere near as successful as the iPhone. The pair gives away no extra details about the device that Ive is building with OpenAI, but Powell Jobs is expecting big things. She says she has watched “in real time how ideas go from a thought to some words, to some drawings, to some stories, and then to prototypes, and then a different type of prototype,” Powell Jobs said. “And then something that you think: I can’t imagine that getting any better. Then seeing the next version, which is even better. Just watching something brand new be manifested, it’s a wondrous thing to behold.”See More: #jony #ives #openai #device #gets

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Jony Ive’s OpenAI device gets the Powell Jobs nod of approval

The mysterious AI gadget being created by OpenAI and former Apple design chief Jony Ive has been given the thumbs up from Laurene Powell Jobs. In a new interview published by The Financial Times, the two reminisce about Jony Ive’s time working at Apple alongside Powell Jobs’ late husband, Steve, and trying to make up for the “unintentional” harms associated with those efforts.“Many of us would say we have an uneasy relationship with technology at the moment,” Ive said, adding that working on the incoming AI device alongside OpenAI CEO Sam Altman is motivated by a sense that “humanity deserves better.” In May, Ive said his latest work is driven by owning the “unintended consequences” associated with the iPhone, alluding to smartphone-related concerns like users being addicted to screens and social media.Ive again acknowledged this, and says the collaboration with Altman has revived his optimism for technology. “If you make something new, if you innovate, there will be consequences unforeseen, and some will be wonderful and some will be harmful. While some of the less positive consequences were unintentional, I still feel responsibility. And the manifestation of that is a determination to try and be useful.”Powell Jobs, who has remained close friends with Ive since Steve Jobs passed in 2011, echoes his concerns, saying that “there are dark uses for certain types of technology,” even if it “wasn’t designed to have that result.” Powell Jobs has invested in both Ive’s LoveFrom design and io hardware startups following his departure from Apple. Ive notes that “there wouldn’t be LoveFrom” if not for her involvement. Ive’s io company is being purchased by OpenAI for almost $6.5 billion, and with her investment, Powell Jobs stands to gain if the secretive gadget proves anywhere near as successful as the iPhone. The pair gives away no extra details about the device that Ive is building with OpenAI, but Powell Jobs is expecting big things. She says she has watched “in real time how ideas go from a thought to some words, to some drawings, to some stories, and then to prototypes, and then a different type of prototype,” Powell Jobs said. “And then something that you think: I can’t imagine that getting any better. Then seeing the next version, which is even better. Just watching something brand new be manifested, it’s a wondrous thing to behold.”See More:

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2025-06-03 08:11:19 ·

What professionals really think about “Vibe Coding”

Many don’t like it, buteverybody agrees it’s the future.“Vibe Coding” is everywhere. Tools and game engines are implementing AI-assisted coding, vibe coding interest skyrocketed on Google search, on social media, everybody claims to build apps and games in minutes, while the comment section gets flooded with angry developers calling out the pile of garbage code that will never be shipped.A screenshot from Andrej Karpathy with the original “definition” of Vibe CodingBUT, how do professionals feel about it?This is what I will cover in this article. We will look at:How people react to the term vibe coding,How their attitude differs based on who they are and their professional experienceThe reason for their stance towards “vibe coding”How they feel about the impact “vibe coding” will have in the next 5 yearsIt all started with this survey on LinkedIn. I have always been curious about how technology can support creatives and I believe that the only way to get a deeper understanding is to go beyond buzzwords and ask the hard questions. That’s why for over a year, I’ve been conducting weekly interviews with both the founders developing these tools and the creatives utilising them. If you want to learn their journeys, I’ve gathered their insights and experiences on my blog called XR AI Spotlight.Driven by the same motives and curious about people’s feelings about “vibe coding”, I asked a simple question: How does the term “Vibe Coding” make you feel?Original LinkedIn poll by Gabriele RomagnoliIn just three days, the poll collected 139 votes and it was clear that most responders didn’t have a good “vibe” about it. The remaining half was equally split between excitement and no specific feeling.But who are these people? What is their professional background? Why did they respond the way they did?Curious, I created a more comprehensive survey and sent it to everyone who voted on the LinkedIn poll.The survey had four questions:Select what describes you best: developers, creative, non-creative professionalHow many years of experience do you have? 1–5, 6–10, 11–15 or 16+Explain why the term “vibe coding” makes you feel excited/neutral/dismissive?Do you think “vibe coding” will become more relevant in the next 5 years?: It’s the future, only in niche use cases, unlikely, no idea)In a few days, I collected 62 replies and started digging into the findings, and that’s when I finally started understanding who took part in the initial poll.The audienceWhen characterising the audience, I refrained from adding too many options because I just wanted to understand:If the people responding were the ones making stuffWhat percentage of makers were creatives and what developersI was happy to see that only 8% of respondents were non-creative professionals and the remaining 92% were actual makers who have more “skin in the game“ with almost a 50/50 split between creatives and developers. There was also a good spread in the degree of professional experience of the respondents, but that’s where things started to get surprising.Respondents are mostly “makers” and show a good variety in professional experienceWhen creating 2 groups with people who have more or less than 10 years of experience, it is clear that less experienced professionals skew more towards a neutral or negative stance than the more experienced group.Experienced professionals are more positive and open to vibe codingThis might be because senior professionals see AI as a tool to accelerate their workflows, while more juniors perceive it as a competitor or threat.I then took out the non-professional creatives and looked at the attitude of these 2 groups. Not surprisingly, fewer creatives than developers have a negative attitude towards “vibe coding”, but the percentage of creatives and developers who have a positive attitude stays almost constant. This means that creatives have a more indecisive or neutral stance than developers.Creatives have a more positive attitude to vibe coding than developersWhat are people saying about “vibe coding”?As part of the survey, everybody had the chance to add a few sentences explaining their stance. This was not a compulsory field, but to my surprise, only 3 of the 62 left it empty. Before getting into the sentiment analysis, I noticed something quite interesting while filtering the data. People with a negative attitude had much more to say, and their responses were significantly longer than the other group. They wrote an average of 59 words while the others barely 37 and I think is a good indication of the emotional investment of people who want to articulate and explain their point. Let’s now look at what the different groups of people replied. Patterns in Positive Responses to “Vibe Coding”Positive responders often embraced vibe coding as a way to break free from rigid programming structures and instead explore, improvise, and experiment creatively.“It puts no pressure on it being perfect or thorough.”“Pursuing the vibe, trying what works and then adapt.”“Coding can be geeky and laborious… ‘vibing’ is quite nice.”This perspective repositions code not as rigid infrastructure, but something that favors creativity and playfulness over precision.Several answers point to vibe coding as a democratizing force opening up coding to a broader audience, who want to build without going through the traditional gatekeeping of engineering culture.“For every person complaining… there are ten who are dabbling in code and programming, building stuff without permission.”“Bridges creative with technical perfectly, thus creating potential for independence.”This group often used words like “freedom,” “reframing,” and “revolution.”. Patterns in Neutral Responses to “Vibe Coding”As shown in the initial LinkedIn poll, 27% of respondents expressed mixed feelings. When going through their responses, they recognised potential and were open to experimentation but they also had lingering doubts about the name, seriousness, and future usefulness.“It’s still a hype or buzzword.”“I have mixed feelings of fascination and scepticism.”“Unsure about further developments.”They were on the fence and were often enthusiastic about the capability, but wary of the framing.Neutral responders also acknowledged that complex, polished, or production-level work still requires traditional approaches and framed vibe coding as an early-stage assistant, not a full solution.“Nice tool, but not more than autocomplete on steroids.”“Helps get setup quickly… but critical thinking is still a human job.”“Great for prototyping, not enough to finalize product.”Some respondents were indifferent to the term itself, viewing it more as a label or meme than a paradigm shift. For them, it doesn’t change the substance of what’s happening.“At the end of the day they are just words. Are you able to accomplish what’s needed?”“I think it’s been around forever, just now with a new name.”These voices grounded the discussion in the terminology and I think they bring up a very important point that leads to the polarisation of a lot of the conversations around “vibe coding”. Patterns in Negative Responses to “Vibe Coding”Many respondents expressed concern that vibe coding implies a casual, unstructured approach to coding. This was often linked to fears about poor code quality, bugs, and security issues.“Feels like building a house without knowing how electricity and water systems work.”“Without fundamental knowledge… you quickly lose control over the output.”The term was also seen as dismissive or diminishing the value of skilled developers. It really rubbed people the wrong way, especially those with professional experience.“It downplays the skill and intention behind writing a functional, efficient program.”“Vibe coding implies not understanding what the AI does but still micromanaging it.”Like for “neutral” respondents, there’s a strong mistrust around how the term is usedwhere it’s seen as fueling unrealistic expectations or being pushed by non-experts.“Used to promote coding without knowledge.”“Just another overhyped term like NFTs or memecoins.”“It feels like a joke that went too far.”Ultimately, I decided to compare attitudes that are excitedand acceptingof vibe coding vs. those that reject or criticise it. After all, even among people who were neutral, there was a general acceptance that vibe coding has its place. Many saw it as a useful tool for things like prototyping, creative exploration, or simply making it easier to get started. What really stood out, though, was the absence of fear that was very prominent in the “negative” group and saw vibe coding as a threat to software quality or professional identity.People in the neutral and positive groups generally see potential. They view it as useful for prototyping, creative exploration, or making coding more accessible, but they still recognise the need for structure in complex systems. In contrast, the negative group rejects the concept outright, and not just the name, but what it stands for: a more casual, less rigorous approach to coding. Their opinion is often rooted in defending software engineering as a disciplined craft… and probably their job. “As long as you understand the result and the process, AI can write and fix scripts much faster than humans can.” “It’s a joke. It started as a joke… but to me doesn’t encapsulate actual AI co-engineering.”On the topic of skill and control, the neutral and positive group sees AI as a helpful assistant, assuming that a human is still guiding the process. They mention refining and reviewing as normal parts of the workflow. The negative group sees more danger, fearing that vibe coding gives a false sense of competence. They describe it as producing buggy or shallow results, often in the hands of inexperienced users. “Critical thinking is still a human job… but vibe coding helps with fast results.”“Vibe-Coding takes away the very features of a good developer… logical thinking and orchestration are crucial.”Culturally, the divide is clear. The positive and neutral voices often embrace vibe coding as part of a broader shift, welcoming new types of creators and perspectives. They tend to come from design or interdisciplinary backgrounds and are more comfortable with playful language. On the other hand, the negative group associates the term with hype and cringe, criticising it as disrespectful to those who’ve spent years honing their technical skills.“It’s about playful, relaxed creation — for the love of making something.”Creating a lot of unsafe bloatware with no proper planning.”What’s the future of “Vibe Coding”?The responses to the last question were probably the most surprising to me. I was expecting that the big scepticism towards vibe coding would align with the scepticism on its future, but that was not the case. 90% of people still see “vibe coding” becoming more relevant overall or in niche use cases.Vibe coding is here to stayOut of curiosity, I also went back to see if there was any difference based on professional experience, and that’s where we see the more experienced audience being more conservative. Only 30% of more senior Vs 50% of less experienced professionals see vibe coding playing a role in niche use cases and 13 % Vs only 3% of more experienced users don’t see vibe coding becoming more relevant at all.More experienced professionals are less likely to think Vibe Coding is the futureThere are still many open questions. What is “vibe coding” really? For whom is it? What can you do with it?To answer these questions, I decided to start a new survey you can find here. If you would like to further contribute to this research, I encourage you to participate and in case you are interested, I will share the results with you as well.The more I read or learn about this, I feel “Vibe Coding” is like the “Metaverse”:Some people hate it, some people love it.Everybody means something differentIn one form or another, it is here to stay.What professionals really think about “Vibe Coding” was originally published in UX Collective on Medium, where people are continuing the conversation by highlighting and responding to this story.
#what #professionals #really #think #about

What professionals really think about “Vibe Coding”
Many don’t like it, buteverybody agrees it’s the future.“Vibe Coding” is everywhere. Tools and game engines are implementing AI-assisted coding, vibe coding interest skyrocketed on Google search, on social media, everybody claims to build apps and games in minutes, while the comment section gets flooded with angry developers calling out the pile of garbage code that will never be shipped.A screenshot from Andrej Karpathy with the original “definition” of Vibe CodingBUT, how do professionals feel about it?This is what I will cover in this article. We will look at:How people react to the term vibe coding,How their attitude differs based on who they are and their professional experienceThe reason for their stance towards “vibe coding”How they feel about the impact “vibe coding” will have in the next 5 yearsIt all started with this survey on LinkedIn. I have always been curious about how technology can support creatives and I believe that the only way to get a deeper understanding is to go beyond buzzwords and ask the hard questions. That’s why for over a year, I’ve been conducting weekly interviews with both the founders developing these tools and the creatives utilising them. If you want to learn their journeys, I’ve gathered their insights and experiences on my blog called XR AI Spotlight.Driven by the same motives and curious about people’s feelings about “vibe coding”, I asked a simple question: How does the term “Vibe Coding” make you feel?Original LinkedIn poll by Gabriele RomagnoliIn just three days, the poll collected 139 votes and it was clear that most responders didn’t have a good “vibe” about it. The remaining half was equally split between excitement and no specific feeling.But who are these people? What is their professional background? Why did they respond the way they did?Curious, I created a more comprehensive survey and sent it to everyone who voted on the LinkedIn poll.The survey had four questions:Select what describes you best: developers, creative, non-creative professionalHow many years of experience do you have? 1–5, 6–10, 11–15 or 16+Explain why the term “vibe coding” makes you feel excited/neutral/dismissive?Do you think “vibe coding” will become more relevant in the next 5 years?: It’s the future, only in niche use cases, unlikely, no idea)In a few days, I collected 62 replies and started digging into the findings, and that’s when I finally started understanding who took part in the initial poll.The audienceWhen characterising the audience, I refrained from adding too many options because I just wanted to understand:If the people responding were the ones making stuffWhat percentage of makers were creatives and what developersI was happy to see that only 8% of respondents were non-creative professionals and the remaining 92% were actual makers who have more “skin in the game“ with almost a 50/50 split between creatives and developers. There was also a good spread in the degree of professional experience of the respondents, but that’s where things started to get surprising.Respondents are mostly “makers” and show a good variety in professional experienceWhen creating 2 groups with people who have more or less than 10 years of experience, it is clear that less experienced professionals skew more towards a neutral or negative stance than the more experienced group.Experienced professionals are more positive and open to vibe codingThis might be because senior professionals see AI as a tool to accelerate their workflows, while more juniors perceive it as a competitor or threat.I then took out the non-professional creatives and looked at the attitude of these 2 groups. Not surprisingly, fewer creatives than developers have a negative attitude towards “vibe coding”, but the percentage of creatives and developers who have a positive attitude stays almost constant. This means that creatives have a more indecisive or neutral stance than developers.Creatives have a more positive attitude to vibe coding than developersWhat are people saying about “vibe coding”?As part of the survey, everybody had the chance to add a few sentences explaining their stance. This was not a compulsory field, but to my surprise, only 3 of the 62 left it empty. Before getting into the sentiment analysis, I noticed something quite interesting while filtering the data. People with a negative attitude had much more to say, and their responses were significantly longer than the other group. They wrote an average of 59 words while the others barely 37 and I think is a good indication of the emotional investment of people who want to articulate and explain their point. Let’s now look at what the different groups of people replied.😍 Patterns in Positive Responses to “Vibe Coding”Positive responders often embraced vibe coding as a way to break free from rigid programming structures and instead explore, improvise, and experiment creatively.“It puts no pressure on it being perfect or thorough.”“Pursuing the vibe, trying what works and then adapt.”“Coding can be geeky and laborious… ‘vibing’ is quite nice.”This perspective repositions code not as rigid infrastructure, but something that favors creativity and playfulness over precision.Several answers point to vibe coding as a democratizing force opening up coding to a broader audience, who want to build without going through the traditional gatekeeping of engineering culture.“For every person complaining… there are ten who are dabbling in code and programming, building stuff without permission.”“Bridges creative with technical perfectly, thus creating potential for independence.”This group often used words like “freedom,” “reframing,” and “revolution.”.😑 Patterns in Neutral Responses to “Vibe Coding”As shown in the initial LinkedIn poll, 27% of respondents expressed mixed feelings. When going through their responses, they recognised potential and were open to experimentation but they also had lingering doubts about the name, seriousness, and future usefulness.“It’s still a hype or buzzword.”“I have mixed feelings of fascination and scepticism.”“Unsure about further developments.”They were on the fence and were often enthusiastic about the capability, but wary of the framing.Neutral responders also acknowledged that complex, polished, or production-level work still requires traditional approaches and framed vibe coding as an early-stage assistant, not a full solution.“Nice tool, but not more than autocomplete on steroids.”“Helps get setup quickly… but critical thinking is still a human job.”“Great for prototyping, not enough to finalize product.”Some respondents were indifferent to the term itself, viewing it more as a label or meme than a paradigm shift. For them, it doesn’t change the substance of what’s happening.“At the end of the day they are just words. Are you able to accomplish what’s needed?”“I think it’s been around forever, just now with a new name.”These voices grounded the discussion in the terminology and I think they bring up a very important point that leads to the polarisation of a lot of the conversations around “vibe coding”.🤮 Patterns in Negative Responses to “Vibe Coding”Many respondents expressed concern that vibe coding implies a casual, unstructured approach to coding. This was often linked to fears about poor code quality, bugs, and security issues.“Feels like building a house without knowing how electricity and water systems work.”“Without fundamental knowledge… you quickly lose control over the output.”The term was also seen as dismissive or diminishing the value of skilled developers. It really rubbed people the wrong way, especially those with professional experience.“It downplays the skill and intention behind writing a functional, efficient program.”“Vibe coding implies not understanding what the AI does but still micromanaging it.”Like for “neutral” respondents, there’s a strong mistrust around how the term is usedwhere it’s seen as fueling unrealistic expectations or being pushed by non-experts.“Used to promote coding without knowledge.”“Just another overhyped term like NFTs or memecoins.”“It feels like a joke that went too far.”Ultimately, I decided to compare attitudes that are excitedand acceptingof vibe coding vs. those that reject or criticise it. After all, even among people who were neutral, there was a general acceptance that vibe coding has its place. Many saw it as a useful tool for things like prototyping, creative exploration, or simply making it easier to get started. What really stood out, though, was the absence of fear that was very prominent in the “negative” group and saw vibe coding as a threat to software quality or professional identity.People in the neutral and positive groups generally see potential. They view it as useful for prototyping, creative exploration, or making coding more accessible, but they still recognise the need for structure in complex systems. In contrast, the negative group rejects the concept outright, and not just the name, but what it stands for: a more casual, less rigorous approach to coding. Their opinion is often rooted in defending software engineering as a disciplined craft… and probably their job.😍 “As long as you understand the result and the process, AI can write and fix scripts much faster than humans can.”🤮 “It’s a joke. It started as a joke… but to me doesn’t encapsulate actual AI co-engineering.”On the topic of skill and control, the neutral and positive group sees AI as a helpful assistant, assuming that a human is still guiding the process. They mention refining and reviewing as normal parts of the workflow. The negative group sees more danger, fearing that vibe coding gives a false sense of competence. They describe it as producing buggy or shallow results, often in the hands of inexperienced users.😑 “Critical thinking is still a human job… but vibe coding helps with fast results.”🤮“Vibe-Coding takes away the very features of a good developer… logical thinking and orchestration are crucial.”Culturally, the divide is clear. The positive and neutral voices often embrace vibe coding as part of a broader shift, welcoming new types of creators and perspectives. They tend to come from design or interdisciplinary backgrounds and are more comfortable with playful language. On the other hand, the negative group associates the term with hype and cringe, criticising it as disrespectful to those who’ve spent years honing their technical skills.😍“It’s about playful, relaxed creation — for the love of making something.”🤮Creating a lot of unsafe bloatware with no proper planning.”What’s the future of “Vibe Coding”?The responses to the last question were probably the most surprising to me. I was expecting that the big scepticism towards vibe coding would align with the scepticism on its future, but that was not the case. 90% of people still see “vibe coding” becoming more relevant overall or in niche use cases.Vibe coding is here to stayOut of curiosity, I also went back to see if there was any difference based on professional experience, and that’s where we see the more experienced audience being more conservative. Only 30% of more senior Vs 50% of less experienced professionals see vibe coding playing a role in niche use cases and 13 % Vs only 3% of more experienced users don’t see vibe coding becoming more relevant at all.More experienced professionals are less likely to think Vibe Coding is the futureThere are still many open questions. What is “vibe coding” really? For whom is it? What can you do with it?To answer these questions, I decided to start a new survey you can find here. If you would like to further contribute to this research, I encourage you to participate and in case you are interested, I will share the results with you as well.The more I read or learn about this, I feel “Vibe Coding” is like the “Metaverse”:Some people hate it, some people love it.Everybody means something differentIn one form or another, it is here to stay.What professionals really think about “Vibe Coding” was originally published in UX Collective on Medium, where people are continuing the conversation by highlighting and responding to this story. #what #professionals #really #think #about

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What professionals really think about “Vibe Coding”

Many don’t like it, but (almost) everybody agrees it’s the future.“Vibe Coding” is everywhere. Tools and game engines are implementing AI-assisted coding, vibe coding interest skyrocketed on Google search, on social media, everybody claims to build apps and games in minutes, while the comment section gets flooded with angry developers calling out the pile of garbage code that will never be shipped.A screenshot from Andrej Karpathy with the original “definition” of Vibe CodingBUT, how do professionals feel about it?This is what I will cover in this article. We will look at:How people react to the term vibe coding,How their attitude differs based on who they are and their professional experienceThe reason for their stance towards “vibe coding” (with direct quotes)How they feel about the impact “vibe coding” will have in the next 5 yearsIt all started with this survey on LinkedIn. I have always been curious about how technology can support creatives and I believe that the only way to get a deeper understanding is to go beyond buzzwords and ask the hard questions. That’s why for over a year, I’ve been conducting weekly interviews with both the founders developing these tools and the creatives utilising them. If you want to learn their journeys, I’ve gathered their insights and experiences on my blog called XR AI Spotlight.Driven by the same motives and curious about people’s feelings about “vibe coding”, I asked a simple question: How does the term “Vibe Coding” make you feel?Original LinkedIn poll by Gabriele RomagnoliIn just three days, the poll collected 139 votes and it was clear that most responders didn’t have a good “vibe” about it. The remaining half was equally split between excitement and no specific feeling.But who are these people? What is their professional background? Why did they respond the way they did?Curious, I created a more comprehensive survey and sent it to everyone who voted on the LinkedIn poll.The survey had four questions:Select what describes you best: developers, creative, non-creative professionalHow many years of experience do you have? 1–5, 6–10, 11–15 or 16+Explain why the term “vibe coding” makes you feel excited/neutral/dismissive?Do you think “vibe coding” will become more relevant in the next 5 years?: It’s the future, only in niche use cases, unlikely, no idea)In a few days, I collected 62 replies and started digging into the findings, and that’s when I finally started understanding who took part in the initial poll.The audienceWhen characterising the audience, I refrained from adding too many options because I just wanted to understand:If the people responding were the ones making stuffWhat percentage of makers were creatives and what developersI was happy to see that only 8% of respondents were non-creative professionals and the remaining 92% were actual makers who have more “skin in the game“ with almost a 50/50 split between creatives and developers. There was also a good spread in the degree of professional experience of the respondents, but that’s where things started to get surprising.Respondents are mostly “makers” and show a good variety in professional experienceWhen creating 2 groups with people who have more or less than 10 years of experience, it is clear that less experienced professionals skew more towards a neutral or negative stance than the more experienced group.Experienced professionals are more positive and open to vibe codingThis might be because senior professionals see AI as a tool to accelerate their workflows, while more juniors perceive it as a competitor or threat.I then took out the non-professional creatives and looked at the attitude of these 2 groups. Not surprisingly, fewer creatives than developers have a negative attitude towards “vibe coding” (47% for developers Vs 37% for creatives), but the percentage of creatives and developers who have a positive attitude stays almost constant. This means that creatives have a more indecisive or neutral stance than developers.Creatives have a more positive attitude to vibe coding than developersWhat are people saying about “vibe coding”?As part of the survey, everybody had the chance to add a few sentences explaining their stance. This was not a compulsory field, but to my surprise, only 3 of the 62 left it empty (thanks everybody). Before getting into the sentiment analysis, I noticed something quite interesting while filtering the data. People with a negative attitude had much more to say, and their responses were significantly longer than the other group. They wrote an average of 59 words while the others barely 37 and I think is a good indication of the emotional investment of people who want to articulate and explain their point. Let’s now look at what the different groups of people replied.😍 Patterns in Positive Responses to “Vibe Coding”Positive responders often embraced vibe coding as a way to break free from rigid programming structures and instead explore, improvise, and experiment creatively.“It puts no pressure on it being perfect or thorough.”“Pursuing the vibe, trying what works and then adapt.”“Coding can be geeky and laborious… ‘vibing’ is quite nice.”This perspective repositions code not as rigid infrastructure, but something that favors creativity and playfulness over precision.Several answers point to vibe coding as a democratizing force opening up coding to a broader audience, who want to build without going through the traditional gatekeeping of engineering culture.“For every person complaining… there are ten who are dabbling in code and programming, building stuff without permission.”“Bridges creative with technical perfectly, thus creating potential for independence.”This group often used words like “freedom,” “reframing,” and “revolution.”.😑 Patterns in Neutral Responses to “Vibe Coding”As shown in the initial LinkedIn poll, 27% of respondents expressed mixed feelings. When going through their responses, they recognised potential and were open to experimentation but they also had lingering doubts about the name, seriousness, and future usefulness.“It’s still a hype or buzzword.”“I have mixed feelings of fascination and scepticism.”“Unsure about further developments.”They were on the fence and were often enthusiastic about the capability, but wary of the framing.Neutral responders also acknowledged that complex, polished, or production-level work still requires traditional approaches and framed vibe coding as an early-stage assistant, not a full solution.“Nice tool, but not more than autocomplete on steroids.”“Helps get setup quickly… but critical thinking is still a human job.”“Great for prototyping, not enough to finalize product.”Some respondents were indifferent to the term itself, viewing it more as a label or meme than a paradigm shift. For them, it doesn’t change the substance of what’s happening.“At the end of the day they are just words. Are you able to accomplish what’s needed?”“I think it’s been around forever, just now with a new name.”These voices grounded the discussion in the terminology and I think they bring up a very important point that leads to the polarisation of a lot of the conversations around “vibe coding”.🤮 Patterns in Negative Responses to “Vibe Coding”Many respondents expressed concern that vibe coding implies a casual, unstructured approach to coding. This was often linked to fears about poor code quality, bugs, and security issues.“Feels like building a house without knowing how electricity and water systems work.”“Without fundamental knowledge… you quickly lose control over the output.”The term was also seen as dismissive or diminishing the value of skilled developers. It really rubbed people the wrong way, especially those with professional experience.“It downplays the skill and intention behind writing a functional, efficient program.”“Vibe coding implies not understanding what the AI does but still micromanaging it.”Like for “neutral” respondents, there’s a strong mistrust around how the term is used (especially on social media) where it’s seen as fueling unrealistic expectations or being pushed by non-experts.“Used to promote coding without knowledge.”“Just another overhyped term like NFTs or memecoins.”“It feels like a joke that went too far.”Ultimately, I decided to compare attitudes that are excited (positive) and accepting (neutral) of vibe coding vs. those that reject or criticise it. After all, even among people who were neutral, there was a general acceptance that vibe coding has its place. Many saw it as a useful tool for things like prototyping, creative exploration, or simply making it easier to get started. What really stood out, though, was the absence of fear that was very prominent in the “negative” group and saw vibe coding as a threat to software quality or professional identity.People in the neutral and positive groups generally see potential. They view it as useful for prototyping, creative exploration, or making coding more accessible, but they still recognise the need for structure in complex systems. In contrast, the negative group rejects the concept outright, and not just the name, but what it stands for: a more casual, less rigorous approach to coding. Their opinion is often rooted in defending software engineering as a disciplined craft… and probably their job.😍 “As long as you understand the result and the process, AI can write and fix scripts much faster than humans can.”🤮 “It’s a joke. It started as a joke… but to me doesn’t encapsulate actual AI co-engineering.”On the topic of skill and control, the neutral and positive group sees AI as a helpful assistant, assuming that a human is still guiding the process. They mention refining and reviewing as normal parts of the workflow. The negative group sees more danger, fearing that vibe coding gives a false sense of competence. They describe it as producing buggy or shallow results, often in the hands of inexperienced users.😑 “Critical thinking is still a human job… but vibe coding helps with fast results.”🤮“Vibe-Coding takes away the very features of a good developer… logical thinking and orchestration are crucial.”Culturally, the divide is clear. The positive and neutral voices often embrace vibe coding as part of a broader shift, welcoming new types of creators and perspectives. They tend to come from design or interdisciplinary backgrounds and are more comfortable with playful language. On the other hand, the negative group associates the term with hype and cringe, criticising it as disrespectful to those who’ve spent years honing their technical skills.😍“It’s about playful, relaxed creation — for the love of making something.”🤮Creating a lot of unsafe bloatware with no proper planning.”What’s the future of “Vibe Coding”?The responses to the last question were probably the most surprising to me. I was expecting that the big scepticism towards vibe coding would align with the scepticism on its future, but that was not the case. 90% of people still see “vibe coding” becoming more relevant overall or in niche use cases.Vibe coding is here to stayOut of curiosity, I also went back to see if there was any difference based on professional experience, and that’s where we see the more experienced audience being more conservative. Only 30% of more senior Vs 50% of less experienced professionals see vibe coding playing a role in niche use cases and 13 % Vs only 3% of more experienced users don’t see vibe coding becoming more relevant at all.More experienced professionals are less likely to think Vibe Coding is the futureThere are still many open questions. What is “vibe coding” really? For whom is it? What can you do with it?To answer these questions, I decided to start a new survey you can find here. If you would like to further contribute to this research, I encourage you to participate and in case you are interested, I will share the results with you as well.The more I read or learn about this, I feel “Vibe Coding” is like the “Metaverse”:Some people hate it, some people love it.Everybody means something differentIn one form or another, it is here to stay.What professionals really think about “Vibe Coding” was originally published in UX Collective on Medium, where people are continuing the conversation by highlighting and responding to this story.

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2025-06-01 18:21:49 ·

How to watch the Southeast Asian Games Showcase at Summer Game Fest 2025

We're expecting a ton of AAA and indie game announcements during Summer Game Fest 2025, but the Southeast Asian Games Showcase will highlight the best games coming out of the region. The event will offer some exclusive reveals, new trailers and update announcements on more than 45 titles from Southeast Asian game developers. You can catch all the news through the YouTube livestream, which will start Saturday, June 7 at 3PM ET.
The showcase teased some updates with Polychroma Games' Until Then, a narrative adventure game set in a fictional Filipino city, Bit Egg's Lost & Found Co., a quirky hidden object game, and kopiforge's SEDAP! A Culinary Adventure that's equal parts co-op cooking and combat.
Right before the Southeast Asian Games Showcase, you'll be able to catch the Latin American Games Showcase at 2PM ET and the Women-Led Games Showcase at 1PM ET, both on June 7. For the rest of the Summer Game Fest 2025, tune into Engadget's coverage, where we'll have in-person reports on some of the biggest gaming announcements expected during the event.This article originally appeared on Engadget at
#how #watch #southeast #asian #games

How to watch the Southeast Asian Games Showcase at Summer Game Fest 2025
We're expecting a ton of AAA and indie game announcements during Summer Game Fest 2025, but the Southeast Asian Games Showcase will highlight the best games coming out of the region. The event will offer some exclusive reveals, new trailers and update announcements on more than 45 titles from Southeast Asian game developers. You can catch all the news through the YouTube livestream, which will start Saturday, June 7 at 3PM ET. The showcase teased some updates with Polychroma Games' Until Then, a narrative adventure game set in a fictional Filipino city, Bit Egg's Lost & Found Co., a quirky hidden object game, and kopiforge's SEDAP! A Culinary Adventure that's equal parts co-op cooking and combat. Right before the Southeast Asian Games Showcase, you'll be able to catch the Latin American Games Showcase at 2PM ET and the Women-Led Games Showcase at 1PM ET, both on June 7. For the rest of the Summer Game Fest 2025, tune into Engadget's coverage, where we'll have in-person reports on some of the biggest gaming announcements expected during the event.This article originally appeared on Engadget at #how #watch #southeast #asian #games

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How to watch the Southeast Asian Games Showcase at Summer Game Fest 2025

We're expecting a ton of AAA and indie game announcements during Summer Game Fest 2025, but the Southeast Asian Games Showcase will highlight the best games coming out of the region. The event will offer some exclusive reveals, new trailers and update announcements on more than 45 titles from Southeast Asian game developers. You can catch all the news through the YouTube livestream, which will start Saturday, June 7 at 3PM ET. The showcase teased some updates with Polychroma Games' Until Then, a narrative adventure game set in a fictional Filipino city, Bit Egg's Lost & Found Co., a quirky hidden object game, and kopiforge's SEDAP! A Culinary Adventure that's equal parts co-op cooking and combat. Right before the Southeast Asian Games Showcase, you'll be able to catch the Latin American Games Showcase at 2PM ET and the Women-Led Games Showcase at 1PM ET, both on June 7. For the rest of the Summer Game Fest 2025, tune into Engadget's coverage, where we'll have in-person reports on some of the biggest gaming announcements expected during the event.This article originally appeared on Engadget at https://www.engadget.com/gaming/how-to-watch-the-southeast-asian-games-showcase-at-summer-game-fest-2025-181518526.html?src=rss

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2025-06-01 15:37:34 ·

Use This App to Add Windows-Style Auto Scrolling to macOS

You just set up your brand new Mac and are about to scroll through a long document. You press the middle button on your mouse, expecting to be able to scroll by moving your cursor the way you can on Windows or Linux. Nothing happens. What gives?It turns out macOS doesn't support this feature, sometimes called auto scrolling. There are all kinds of little annoyances when you switch from one operating system to another, even if you prefer the operating system you're switching to. This is an example of that but, as usual, there's an application you can install to get things working the way you expect.Scrollapp is a free and open-source application that does one thing: Add the fast scrolling feature to your Mac. This simple application can be downloaded from the website and installed by dragging it to your Applications folder. You might see a security warning after trying to run it—you'll have to head to Security and Privacy in the Settings app to enable the application. After you do that, you'll see Scrollapp running in the menu bar, as seen above.After that, you should be able to scroll the way you did on Windows—just click the middle button and move your mouse. You can also enable the feature from the menu bar—just click the Start/Stop Auto-Scroll option—or by pressing the Control key and scrolling a little. That last option is great for trackpads.The speed of scrolling depends on how far your cursor moves from the starting point, meaning you can scroll more quickly by moving your cursor farther. It's a great way to power through a long document when you're looking for something specific.Disabling the auto scrolling is simple: Just click the left mouse button, or click the middle button again.This is a simple application, granted, but it solves a specific problem that new Mac users have. If you have more such problems, we've got advice about adding the best Windows features to your Mac, so be sure to read that for more tips like this one.
#use #this #app #add #windowsstyle

Use This App to Add Windows-Style Auto Scrolling to macOS
You just set up your brand new Mac and are about to scroll through a long document. You press the middle button on your mouse, expecting to be able to scroll by moving your cursor the way you can on Windows or Linux. Nothing happens. What gives?It turns out macOS doesn't support this feature, sometimes called auto scrolling. There are all kinds of little annoyances when you switch from one operating system to another, even if you prefer the operating system you're switching to. This is an example of that but, as usual, there's an application you can install to get things working the way you expect.Scrollapp is a free and open-source application that does one thing: Add the fast scrolling feature to your Mac. This simple application can be downloaded from the website and installed by dragging it to your Applications folder. You might see a security warning after trying to run it—you'll have to head to Security and Privacy in the Settings app to enable the application. After you do that, you'll see Scrollapp running in the menu bar, as seen above.After that, you should be able to scroll the way you did on Windows—just click the middle button and move your mouse. You can also enable the feature from the menu bar—just click the Start/Stop Auto-Scroll option—or by pressing the Control key and scrolling a little. That last option is great for trackpads.The speed of scrolling depends on how far your cursor moves from the starting point, meaning you can scroll more quickly by moving your cursor farther. It's a great way to power through a long document when you're looking for something specific.Disabling the auto scrolling is simple: Just click the left mouse button, or click the middle button again.This is a simple application, granted, but it solves a specific problem that new Mac users have. If you have more such problems, we've got advice about adding the best Windows features to your Mac, so be sure to read that for more tips like this one. #use #this #app #add #windowsstyle

LIFEHACKER.COM

Use This App to Add Windows-Style Auto Scrolling to macOS

You just set up your brand new Mac and are about to scroll through a long document. You press the middle button on your mouse, expecting to be able to scroll by moving your cursor the way you can on Windows or Linux. Nothing happens. What gives?It turns out macOS doesn't support this feature, sometimes called auto scrolling. There are all kinds of little annoyances when you switch from one operating system to another, even if you prefer the operating system you're switching to. This is an example of that but, as usual, there's an application you can install to get things working the way you expect.Scrollapp is a free and open-source application that does one thing: Add the fast scrolling feature to your Mac. This simple application can be downloaded from the website and installed by dragging it to your Applications folder. You might see a security warning after trying to run it—you'll have to head to Security and Privacy in the Settings app to enable the application. After you do that, you'll see Scrollapp running in the menu bar, as seen above.After that, you should be able to scroll the way you did on Windows—just click the middle button and move your mouse. You can also enable the feature from the menu bar—just click the Start/Stop Auto-Scroll option—or by pressing the Control key and scrolling a little. That last option is great for trackpads.The speed of scrolling depends on how far your cursor moves from the starting point, meaning you can scroll more quickly by moving your cursor farther. It's a great way to power through a long document when you're looking for something specific.Disabling the auto scrolling is simple: Just click the left mouse button, or click the middle button again.This is a simple application, granted, but it solves a specific problem that new Mac users have. If you have more such problems, we've got advice about adding the best Windows features to your Mac, so be sure to read that for more tips like this one.

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2025-06-01 15:32:06 ·

Will new Apple hardware steal iOS 26’s thunder at WWDC 2025?

Macworld

Every year, as Apple’s WWDC approaches, speculation about what new products may arrive alongside all the big software announcements. While sources claim that Apple has been working on a new interface for iOS, macOS, and other operating systems, we haven’t heard much about new hardware coming at WWDC.

There are rumors about products in the works—most notably new Macs and the “HomePad” smart home hub—but the reality is, if you’re expecting to see new hardware at WWDC 2025, you’re likely to be disappointed.

WWDC is a software event

Historically, WWDC is an event focused almost entirely on software. After all, it’s a conference for developers. Every year, Apple not only reveals its plans for the future of its operating systems at the event, but also gives developers early access to new APIs and frameworks. This enables them to start optimizing their apps for the new platforms months ahead of public releases.

While there have been occasional hardware announcements, such as the original HomePod, the transition to Apple silicon in 2020, and the first look at the Apple Vision Pro in 2023, those moments were tightly linked to developer needs.

This year, rumors suggest that Apple has been working on new hardware products that could be a good fit for WWDC, but it doesn’t look like they’ll be ready in time for this year’s event. Here’s why.

HomePad: Delayed

In an effort to take HomeKit to the next level, Apple has been working on a smart home hub with a built-in screen for several years. The idea is to let users easily control their HomeKit accessories, such as lamps, heaters, and robot vacuum cleaners, even when their phone isn’t around. While the actual name of the device is unclear, reports claim it will combine aspects of the HomePod and iPad in a single product focused on the smart home, so it’s been dubbed HomePad.

Apple is reportedly making a new smart home hub that combines an iPad with a HomePod, but it’s likely not shipping for a while.Foundry

Along with the smart home capabilities, HomePad will reportedly also function as an Apple TV-like entertainment device so users can stream video and music, or make FaceTime calls from its built-in camera. Essentially, it will be a home companion device that is either mounted to a wall or sits in a dock.

While the HomePad was once expected to launch in the spring, recent reports claim the project is delayed, possibly until 2026. The main reason is due to a deep integration with Apple Intelligence and the new Siri experience, which have been beset with issues.

It’s possible that Apple gives a sneak peek of HomePad at WWDC, as it did with HomePod and Vision Pro, but most reports say Apple is focused on fixing Siri first.

M5 Macs and iPads: Not yet

WWDC has been a hot spot for new Macs in recent years, with Apple Silicon, the redesigned M2 MacBook Air, and the M2 Ultra chip all making their debuts at WWDC.

As such, there has been speculation about whether Apple will announce any new Mac hardware at WWDC. With the exception of the Mac Pro, which hasn’t seen any updates since 2022, Apple has already completed the transition of the entire Mac lineup to the M4 chip, introduced last year with the iPad Pro.

In theory, this could mean that Apple will move onto the next generation of chips at WWDC, but don’t count on it. Apple typically unveils the first new Macs with the next generation of chips in the fall, around October and November. And according to multiple sources in the industry, this will be the case once again this year. A new iPad Pro with the M5 chip and M5 MacBook Pro are said to be on track for the second half of 2025.

It’s possible that Apple unveils a new high-end chip for the aging Mac Pro, but most reports claim that Apple will keep the current model around until the M5 Ultra arrives.

Could the M5 debut at WWDC? It’s not likely.Foundry

iPhone 17: Coming in September

Although in the past Apple has introduced new iPhone models at WWDC, it’s been more than a decade since an iPhone model debuted at the event. Besides, the iPhone 16e only just arrived in March, and the iPhone 17 lineup will arrive in September.

One of the main reasons is that the new iPhone always ships with the new version of iOS announced at WWDC, so Apple needs time to test and refine the new software before launching the new phone. So if you’re planning to buy an iPhone 17, you’ll have to wait until September at least.

Apple Vision Pro 2: Maybe next year

The first Apple Vision Pro is decidedly a developer device. It was announced at WWDC 2023 but didn’t ship until 2024, mainly so developers had time to build new apps for the headset. And with a price tag, it’s still basically a developer kit.

The current Vision Pro is powered by the M2 chip, which some consumers may consider outdated for a product that costs Although Apple is rumored to be working on an updated Vision Pro with an M5 chip inside, this model is unlikely to arrive before next year.

According to a report from The Information, Apple has reportedly set aside the Vision Pro 2 project to work on a more affordable version of its mixed reality headset, but that model isn’t expected to ship for a while either. So while we’ll get a look at the new visionOS software, the same hardware is likely sticking around for at least another year.

WWDC will likely be very software-centric this year.Foundry

What to expect instead at WWDC 2025?

Once again, this WWDC will be all about software and services, so expect major updates across all Apple platforms.

From iOS 19 to macOS 16, Apple’s operating systems will be updated with a new, more modern interface. Sources believe that the new design language will be similar to what Apple introduced with visionOS, which has more depth and shadows rather than a completely flat interface.

Apple is also rumored to be working on new features to make iPadOS more similar to macOS, as well as further improving Apple Intelligence and the Siri experience. So there will be plenty to get excited about at WWDC 2025, but it almost certainly won’t involve any new devices.

WWDC 2025 kicks off on June 9 with an opening keynote. Be sure to follow Macworld’s full coverage of the event.
#will #new #apple #hardware #steal

Will new Apple hardware steal iOS 26’s thunder at WWDC 2025?
Macworld Every year, as Apple’s WWDC approaches, speculation about what new products may arrive alongside all the big software announcements. While sources claim that Apple has been working on a new interface for iOS, macOS, and other operating systems, we haven’t heard much about new hardware coming at WWDC. There are rumors about products in the works—most notably new Macs and the “HomePad” smart home hub—but the reality is, if you’re expecting to see new hardware at WWDC 2025, you’re likely to be disappointed. WWDC is a software event Historically, WWDC is an event focused almost entirely on software. After all, it’s a conference for developers. Every year, Apple not only reveals its plans for the future of its operating systems at the event, but also gives developers early access to new APIs and frameworks. This enables them to start optimizing their apps for the new platforms months ahead of public releases. While there have been occasional hardware announcements, such as the original HomePod, the transition to Apple silicon in 2020, and the first look at the Apple Vision Pro in 2023, those moments were tightly linked to developer needs. This year, rumors suggest that Apple has been working on new hardware products that could be a good fit for WWDC, but it doesn’t look like they’ll be ready in time for this year’s event. Here’s why. HomePad: Delayed In an effort to take HomeKit to the next level, Apple has been working on a smart home hub with a built-in screen for several years. The idea is to let users easily control their HomeKit accessories, such as lamps, heaters, and robot vacuum cleaners, even when their phone isn’t around. While the actual name of the device is unclear, reports claim it will combine aspects of the HomePod and iPad in a single product focused on the smart home, so it’s been dubbed HomePad. Apple is reportedly making a new smart home hub that combines an iPad with a HomePod, but it’s likely not shipping for a while.Foundry Along with the smart home capabilities, HomePad will reportedly also function as an Apple TV-like entertainment device so users can stream video and music, or make FaceTime calls from its built-in camera. Essentially, it will be a home companion device that is either mounted to a wall or sits in a dock. While the HomePad was once expected to launch in the spring, recent reports claim the project is delayed, possibly until 2026. The main reason is due to a deep integration with Apple Intelligence and the new Siri experience, which have been beset with issues. It’s possible that Apple gives a sneak peek of HomePad at WWDC, as it did with HomePod and Vision Pro, but most reports say Apple is focused on fixing Siri first. M5 Macs and iPads: Not yet WWDC has been a hot spot for new Macs in recent years, with Apple Silicon, the redesigned M2 MacBook Air, and the M2 Ultra chip all making their debuts at WWDC. As such, there has been speculation about whether Apple will announce any new Mac hardware at WWDC. With the exception of the Mac Pro, which hasn’t seen any updates since 2022, Apple has already completed the transition of the entire Mac lineup to the M4 chip, introduced last year with the iPad Pro. In theory, this could mean that Apple will move onto the next generation of chips at WWDC, but don’t count on it. Apple typically unveils the first new Macs with the next generation of chips in the fall, around October and November. And according to multiple sources in the industry, this will be the case once again this year. A new iPad Pro with the M5 chip and M5 MacBook Pro are said to be on track for the second half of 2025. It’s possible that Apple unveils a new high-end chip for the aging Mac Pro, but most reports claim that Apple will keep the current model around until the M5 Ultra arrives. Could the M5 debut at WWDC? It’s not likely.Foundry iPhone 17: Coming in September Although in the past Apple has introduced new iPhone models at WWDC, it’s been more than a decade since an iPhone model debuted at the event. Besides, the iPhone 16e only just arrived in March, and the iPhone 17 lineup will arrive in September. One of the main reasons is that the new iPhone always ships with the new version of iOS announced at WWDC, so Apple needs time to test and refine the new software before launching the new phone. So if you’re planning to buy an iPhone 17, you’ll have to wait until September at least. Apple Vision Pro 2: Maybe next year The first Apple Vision Pro is decidedly a developer device. It was announced at WWDC 2023 but didn’t ship until 2024, mainly so developers had time to build new apps for the headset. And with a price tag, it’s still basically a developer kit. The current Vision Pro is powered by the M2 chip, which some consumers may consider outdated for a product that costs Although Apple is rumored to be working on an updated Vision Pro with an M5 chip inside, this model is unlikely to arrive before next year. According to a report from The Information, Apple has reportedly set aside the Vision Pro 2 project to work on a more affordable version of its mixed reality headset, but that model isn’t expected to ship for a while either. So while we’ll get a look at the new visionOS software, the same hardware is likely sticking around for at least another year. WWDC will likely be very software-centric this year.Foundry What to expect instead at WWDC 2025? Once again, this WWDC will be all about software and services, so expect major updates across all Apple platforms. From iOS 19 to macOS 16, Apple’s operating systems will be updated with a new, more modern interface. Sources believe that the new design language will be similar to what Apple introduced with visionOS, which has more depth and shadows rather than a completely flat interface. Apple is also rumored to be working on new features to make iPadOS more similar to macOS, as well as further improving Apple Intelligence and the Siri experience. So there will be plenty to get excited about at WWDC 2025, but it almost certainly won’t involve any new devices. WWDC 2025 kicks off on June 9 with an opening keynote. Be sure to follow Macworld’s full coverage of the event. #will #new #apple #hardware #steal

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Will new Apple hardware steal iOS 26’s thunder at WWDC 2025?

Macworld Every year, as Apple’s WWDC approaches, speculation about what new products may arrive alongside all the big software announcements. While sources claim that Apple has been working on a new interface for iOS, macOS, and other operating systems, we haven’t heard much about new hardware coming at WWDC. There are rumors about products in the works—most notably new Macs and the “HomePad” smart home hub—but the reality is, if you’re expecting to see new hardware at WWDC 2025, you’re likely to be disappointed. WWDC is a software event Historically, WWDC is an event focused almost entirely on software. After all, it’s a conference for developers. Every year, Apple not only reveals its plans for the future of its operating systems at the event, but also gives developers early access to new APIs and frameworks. This enables them to start optimizing their apps for the new platforms months ahead of public releases. While there have been occasional hardware announcements, such as the original HomePod, the transition to Apple silicon in 2020, and the first look at the Apple Vision Pro in 2023, those moments were tightly linked to developer needs. This year, rumors suggest that Apple has been working on new hardware products that could be a good fit for WWDC, but it doesn’t look like they’ll be ready in time for this year’s event. Here’s why. HomePad: Delayed In an effort to take HomeKit to the next level, Apple has been working on a smart home hub with a built-in screen for several years. The idea is to let users easily control their HomeKit accessories, such as lamps, heaters, and robot vacuum cleaners, even when their phone isn’t around. While the actual name of the device is unclear, reports claim it will combine aspects of the HomePod and iPad in a single product focused on the smart home, so it’s been dubbed HomePad. Apple is reportedly making a new smart home hub that combines an iPad with a HomePod, but it’s likely not shipping for a while.Foundry Along with the smart home capabilities, HomePad will reportedly also function as an Apple TV-like entertainment device so users can stream video and music, or make FaceTime calls from its built-in camera. Essentially, it will be a home companion device that is either mounted to a wall or sits in a dock. While the HomePad was once expected to launch in the spring, recent reports claim the project is delayed, possibly until 2026. The main reason is due to a deep integration with Apple Intelligence and the new Siri experience, which have been beset with issues. It’s possible that Apple gives a sneak peek of HomePad at WWDC, as it did with HomePod and Vision Pro, but most reports say Apple is focused on fixing Siri first. M5 Macs and iPads: Not yet WWDC has been a hot spot for new Macs in recent years, with Apple Silicon, the redesigned M2 MacBook Air, and the M2 Ultra chip all making their debuts at WWDC. As such, there has been speculation about whether Apple will announce any new Mac hardware at WWDC. With the exception of the Mac Pro, which hasn’t seen any updates since 2022, Apple has already completed the transition of the entire Mac lineup to the M4 chip, introduced last year with the iPad Pro. In theory, this could mean that Apple will move onto the next generation of chips at WWDC, but don’t count on it. Apple typically unveils the first new Macs with the next generation of chips in the fall, around October and November. And according to multiple sources in the industry, this will be the case once again this year. A new iPad Pro with the M5 chip and M5 MacBook Pro are said to be on track for the second half of 2025. It’s possible that Apple unveils a new high-end chip for the aging Mac Pro, but most reports claim that Apple will keep the current model around until the M5 Ultra arrives. Could the M5 debut at WWDC? It’s not likely.Foundry iPhone 17: Coming in September Although in the past Apple has introduced new iPhone models at WWDC, it’s been more than a decade since an iPhone model debuted at the event. Besides, the iPhone 16e only just arrived in March, and the iPhone 17 lineup will arrive in September. One of the main reasons is that the new iPhone always ships with the new version of iOS announced at WWDC, so Apple needs time to test and refine the new software before launching the new phone. So if you’re planning to buy an iPhone 17, you’ll have to wait until September at least. Apple Vision Pro 2: Maybe next year The first Apple Vision Pro is decidedly a developer device. It was announced at WWDC 2023 but didn’t ship until 2024, mainly so developers had time to build new apps for the headset. And with a $3,499 price tag, it’s still basically a developer kit. The current Vision Pro is powered by the M2 chip, which some consumers may consider outdated for a product that costs $3,500. Although Apple is rumored to be working on an updated Vision Pro with an M5 chip inside, this model is unlikely to arrive before next year. According to a report from The Information, Apple has reportedly set aside the Vision Pro 2 project to work on a more affordable version of its mixed reality headset, but that model isn’t expected to ship for a while either. So while we’ll get a look at the new visionOS software, the same hardware is likely sticking around for at least another year. WWDC will likely be very software-centric this year.Foundry What to expect instead at WWDC 2025? Once again, this WWDC will be all about software and services, so expect major updates across all Apple platforms. From iOS 19 to macOS 16 (or possibly iOS 26 and macOS 26), Apple’s operating systems will be updated with a new, more modern interface. Sources believe that the new design language will be similar to what Apple introduced with visionOS, which has more depth and shadows rather than a completely flat interface. Apple is also rumored to be working on new features to make iPadOS more similar to macOS, as well as further improving Apple Intelligence and the Siri experience. So there will be plenty to get excited about at WWDC 2025, but it almost certainly won’t involve any new devices. WWDC 2025 kicks off on June 9 with an opening keynote. Be sure to follow Macworld’s full coverage of the event.

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2025-06-01 15:17:12 ·

Every Nintendo Switch 2 Exclusive (So Far)

The launch of a new console is always exciting, because new hardware means new software to play on it. For the Switch 2, Nintendo is changing tactics with the release cadence of new games, as the console will launch with just a single first-party exclusive instead of several all at once. The launch lineup will still be bolstered by third-party support, and the company has several more exclusives on the way, but these are arriving throughout the rest of 2025 and 2026.For this list, we're looking at the games you'll only find on the Switch 2 and the ones that offer new content exclusively for the system. We're skipping Switch games being upgraded for the Switch 2--like The Legend of Zelda: Breath of the Wild and Tears of the Kingdom--or titles that'll be available on both Switch and Switch 2, like Pokemon Legends: Z-A and Metroid Prime 4: Beyond.We're expecting a library of Switch 2 games that'll stand tall next to some of the best across multiple Nintendo eras, and we'll be listing every known and new release as they're revealed. Mario Kart WorldRelease date: June 5, 2025The marquee title for the Switch 2, Mario Kart World is the first mainline entry in the series since the release of Mario Kart 8 Deluxe in 2017, which was a port of 2014's Mario Kart 8 for the Wii U. Mario Kart World looks like it has the potential to push the series to new heights, as it offers colorful visuals, a stacked roster, and courses set inside of a massive open-world environment that can be freely explored.Where to buyWalmartTargetBest Buy Nintendo Switch 2 Welcome TourRelease date: June 5, 2025The Nintendo Switch 2 will be loaded with several new features, and Nintendo Switch 2 Welcome Tour looks like a fine--and fun!--way to learn about them. The caveat here is that this tech demo has a entrance fee, but if you don't mind paying for it, this will likely be a great way to explore the new features on this console. See on the Nintendo eShop Kirby Air RidersRelease date: 2025The Kirby Air Ride sequel that fans have been waiting years for, this new game is being directed by the pink blob's creator, Masahiro Sakurai. Kirby Air Ride on the GameCube was beloved for its fast-paced racing action in multiplayer sessions, and while we don't know too much about the new game yet, we're hoping to see some of that classic Kirby magic when the cute fella arrives on Switch 2. See on the Nintendo eShop Donkey Kong BananzaRelease date: July 17, 2025The next Donkey Kong adventure combines traditional platforming fun with destruction, as Nintendo's favorite ape will be able to smash his way through various environment. You'll be able to tear off chunks of terrain to hurl at enemies and punch your way into subterranean worlds to uncover secrets lurking beneath the surface.Where to buyWalmartTargetGameStop Fast FusionRelease date: June 5We haven't seen a brand-new F-Zero game in many years, but Fast Fusion might just be the next best thing. A very fast anti-gravity racing game that looks like it was also inspired by Wipeout, Fast Fusion is the fourth game in the Fast series and a sequel to 2017's Fast RMX. See on the Nintendo eShop Hyrule Warriors: Age of ImprisonmentRelease date: 2025This isn't the first time that Koei Tecmo and Nintendo have teamed up, and like its previous effort, you can expect this game to combine the world and characters of The Legend of Zelda: Tears of the Kingdom with the gameplay of Dynasty Warriors. Narratively, Age of Imprisonment serves as a prequel to Tears of the Kingdom as it focuses on the "Imprisoning War" that set the stage for that game. See on the Nintendo eShop Survival KidsRelease date: June 5, 2025The original Survival Kids game was released all the way back in 1999, and while it wasn't a smash-hit, critics at the time did praise it for its clever blend of ideas inspired by the likes of Pokemon and The Legend of Zelda. The sequel once again follows a group of kids stranded on an island and forced to fend for themselves, but this time, the focus is on co-op gameplay, puzzle-solving, and crafting. See on the Nintendo eShop Bravely Default: Flying Fairy HD RemasterRelease date: June 5First released on the Nintendo 3DS, Bravely Default: Flying Fairy HD Remaster on Switch 2 will feature some nifty upgrades on that system. The remaster has improved graphics, but in terms of content, this version also offers a redesigned user interface, the ability to fast-forward through certain scenes, quality-of-life upgrades, and two types of mouse-controlled minigames.Where to buyWalmartBest BuyGameStopTarget Yakuza 0: Director's CutRelease date: June 5Considered to be the best game in the Yakuza series, Yakuza 0: Director's Cut is a two-fisted tour through Tokyo that tells a hard-hitting story. For its Switch 2 release, the game is being updated with new cutscenes designed to give deeper insight into key incidents and character backstories, an English dub has been added, and there's a new online mode called Red Light Raid. For now, it looks like Yakuza 0: Director's Cut has only been confirmed for Switch 2, but we wouldn't be surprised if it makes the leap to other platforms after a period of timed exclusivity.Where to buyAmazonWalmart Super Mario Party Jamboree + Jamboree TV: Switch 2 EditionRelease date: July 24While the game did launch for in October 2024, Super Mario Party Jamboree + Jamboree TV: Switch 2 Edition will offer more than just improved graphics and frame rates. This new edition is packed with new modes and minigames, making this the ultimate version of the party game.Where to buyWalmartTargetGameStop Release date: August 28In case you missed it when it first came out on Switch, Kirby and the Forgotten Land was a terrific adventure starring the adorable Nintendo icon. On Switch 2, the game is getting a graphical upgrade and exclusive adventure called Star-Crossed World and all-new Mouthful Modes to wield in battle.Where to buyWalmartTargetGameStop Drag x DriveRelease date: Summer 2025If there's going to be a showcase game for the Switch 2's new Joy-Con 2 mouse controls, it might just be Drag x Drive. Details on it are slim for now, but from what we've seen so far, Drag x Drive will let you put your hoop-shooting skills to the test while you race around the arena in a wheelchair. The catch here is that the game makes heavy use of the Switch 2's mouse controls to move around and score points. See on the Nintendo eShop The DuskbloodsRelease date: 2026With Elden Ring Nightreign proving to be an enjoyable showcase of souls-like multiplayer, we're excited to see what From Software has in store for Switch 2 players when The Duskbloods eventually hits the scene. The studio has shared more details on the game since it was first revealed, like how players can choose from a cast of "over a dozen" characters that can be customized, the setting for the game, and how progression works. Interestingly, The Duskbloods was originally pitched for the Switch, but plans changed after Nintendo spoke to developer From Software about the Switch 2 console. See on the Nintendo eShop
#every #nintendo #switch #exclusive #far

Every Nintendo Switch 2 Exclusive (So Far)
The launch of a new console is always exciting, because new hardware means new software to play on it. For the Switch 2, Nintendo is changing tactics with the release cadence of new games, as the console will launch with just a single first-party exclusive instead of several all at once. The launch lineup will still be bolstered by third-party support, and the company has several more exclusives on the way, but these are arriving throughout the rest of 2025 and 2026.For this list, we're looking at the games you'll only find on the Switch 2 and the ones that offer new content exclusively for the system. We're skipping Switch games being upgraded for the Switch 2--like The Legend of Zelda: Breath of the Wild and Tears of the Kingdom--or titles that'll be available on both Switch and Switch 2, like Pokemon Legends: Z-A and Metroid Prime 4: Beyond.We're expecting a library of Switch 2 games that'll stand tall next to some of the best across multiple Nintendo eras, and we'll be listing every known and new release as they're revealed. Mario Kart WorldRelease date: June 5, 2025The marquee title for the Switch 2, Mario Kart World is the first mainline entry in the series since the release of Mario Kart 8 Deluxe in 2017, which was a port of 2014's Mario Kart 8 for the Wii U. Mario Kart World looks like it has the potential to push the series to new heights, as it offers colorful visuals, a stacked roster, and courses set inside of a massive open-world environment that can be freely explored.Where to buyWalmartTargetBest Buy Nintendo Switch 2 Welcome TourRelease date: June 5, 2025The Nintendo Switch 2 will be loaded with several new features, and Nintendo Switch 2 Welcome Tour looks like a fine--and fun!--way to learn about them. The caveat here is that this tech demo has a entrance fee, but if you don't mind paying for it, this will likely be a great way to explore the new features on this console. See on the Nintendo eShop Kirby Air RidersRelease date: 2025The Kirby Air Ride sequel that fans have been waiting years for, this new game is being directed by the pink blob's creator, Masahiro Sakurai. Kirby Air Ride on the GameCube was beloved for its fast-paced racing action in multiplayer sessions, and while we don't know too much about the new game yet, we're hoping to see some of that classic Kirby magic when the cute fella arrives on Switch 2. See on the Nintendo eShop Donkey Kong BananzaRelease date: July 17, 2025The next Donkey Kong adventure combines traditional platforming fun with destruction, as Nintendo's favorite ape will be able to smash his way through various environment. You'll be able to tear off chunks of terrain to hurl at enemies and punch your way into subterranean worlds to uncover secrets lurking beneath the surface.Where to buyWalmartTargetGameStop Fast FusionRelease date: June 5We haven't seen a brand-new F-Zero game in many years, but Fast Fusion might just be the next best thing. A very fast anti-gravity racing game that looks like it was also inspired by Wipeout, Fast Fusion is the fourth game in the Fast series and a sequel to 2017's Fast RMX. See on the Nintendo eShop Hyrule Warriors: Age of ImprisonmentRelease date: 2025This isn't the first time that Koei Tecmo and Nintendo have teamed up, and like its previous effort, you can expect this game to combine the world and characters of The Legend of Zelda: Tears of the Kingdom with the gameplay of Dynasty Warriors. Narratively, Age of Imprisonment serves as a prequel to Tears of the Kingdom as it focuses on the "Imprisoning War" that set the stage for that game. See on the Nintendo eShop Survival KidsRelease date: June 5, 2025The original Survival Kids game was released all the way back in 1999, and while it wasn't a smash-hit, critics at the time did praise it for its clever blend of ideas inspired by the likes of Pokemon and The Legend of Zelda. The sequel once again follows a group of kids stranded on an island and forced to fend for themselves, but this time, the focus is on co-op gameplay, puzzle-solving, and crafting. See on the Nintendo eShop Bravely Default: Flying Fairy HD RemasterRelease date: June 5First released on the Nintendo 3DS, Bravely Default: Flying Fairy HD Remaster on Switch 2 will feature some nifty upgrades on that system. The remaster has improved graphics, but in terms of content, this version also offers a redesigned user interface, the ability to fast-forward through certain scenes, quality-of-life upgrades, and two types of mouse-controlled minigames.Where to buyWalmartBest BuyGameStopTarget Yakuza 0: Director's CutRelease date: June 5Considered to be the best game in the Yakuza series, Yakuza 0: Director's Cut is a two-fisted tour through Tokyo that tells a hard-hitting story. For its Switch 2 release, the game is being updated with new cutscenes designed to give deeper insight into key incidents and character backstories, an English dub has been added, and there's a new online mode called Red Light Raid. For now, it looks like Yakuza 0: Director's Cut has only been confirmed for Switch 2, but we wouldn't be surprised if it makes the leap to other platforms after a period of timed exclusivity.Where to buyAmazonWalmart Super Mario Party Jamboree + Jamboree TV: Switch 2 EditionRelease date: July 24While the game did launch for in October 2024, Super Mario Party Jamboree + Jamboree TV: Switch 2 Edition will offer more than just improved graphics and frame rates. This new edition is packed with new modes and minigames, making this the ultimate version of the party game.Where to buyWalmartTargetGameStop Release date: August 28In case you missed it when it first came out on Switch, Kirby and the Forgotten Land was a terrific adventure starring the adorable Nintendo icon. On Switch 2, the game is getting a graphical upgrade and exclusive adventure called Star-Crossed World and all-new Mouthful Modes to wield in battle.Where to buyWalmartTargetGameStop Drag x DriveRelease date: Summer 2025If there's going to be a showcase game for the Switch 2's new Joy-Con 2 mouse controls, it might just be Drag x Drive. Details on it are slim for now, but from what we've seen so far, Drag x Drive will let you put your hoop-shooting skills to the test while you race around the arena in a wheelchair. The catch here is that the game makes heavy use of the Switch 2's mouse controls to move around and score points. See on the Nintendo eShop The DuskbloodsRelease date: 2026With Elden Ring Nightreign proving to be an enjoyable showcase of souls-like multiplayer, we're excited to see what From Software has in store for Switch 2 players when The Duskbloods eventually hits the scene. The studio has shared more details on the game since it was first revealed, like how players can choose from a cast of "over a dozen" characters that can be customized, the setting for the game, and how progression works. Interestingly, The Duskbloods was originally pitched for the Switch, but plans changed after Nintendo spoke to developer From Software about the Switch 2 console. See on the Nintendo eShop #every #nintendo #switch #exclusive #far

WWW.GAMESPOT.COM

Every Nintendo Switch 2 Exclusive (So Far)

The launch of a new console is always exciting, because new hardware means new software to play on it. For the Switch 2, Nintendo is changing tactics with the release cadence of new games, as the console will launch with just a single first-party exclusive instead of several all at once. The launch lineup will still be bolstered by third-party support, and the company has several more exclusives on the way, but these are arriving throughout the rest of 2025 and 2026.For this list, we're looking at the games you'll only find on the Switch 2 and the ones that offer new content exclusively for the system. We're skipping Switch games being upgraded for the Switch 2--like The Legend of Zelda: Breath of the Wild and Tears of the Kingdom--or titles that'll be available on both Switch and Switch 2, like Pokemon Legends: Z-A and Metroid Prime 4: Beyond.We're expecting a library of Switch 2 games that'll stand tall next to some of the best across multiple Nintendo eras, and we'll be listing every known and new release as they're revealed. Mario Kart WorldRelease date: June 5, 2025The marquee title for the Switch 2, Mario Kart World is the first mainline entry in the series since the release of Mario Kart 8 Deluxe in 2017, which was a port of 2014's Mario Kart 8 for the Wii U. Mario Kart World looks like it has the potential to push the series to new heights, as it offers colorful visuals, a stacked roster, and courses set inside of a massive open-world environment that can be freely explored.Where to buyWalmartTargetBest Buy Nintendo Switch 2 Welcome TourRelease date: June 5, 2025The Nintendo Switch 2 will be loaded with several new features, and Nintendo Switch 2 Welcome Tour looks like a fine--and fun!--way to learn about them. The caveat here is that this tech demo has a $10 entrance fee, but if you don't mind paying for it, this will likely be a great way to explore the new features on this console. See on the Nintendo eShop Kirby Air RidersRelease date: 2025The Kirby Air Ride sequel that fans have been waiting years for, this new game is being directed by the pink blob's creator, Masahiro Sakurai. Kirby Air Ride on the GameCube was beloved for its fast-paced racing action in multiplayer sessions, and while we don't know too much about the new game yet, we're hoping to see some of that classic Kirby magic when the cute fella arrives on Switch 2. See on the Nintendo eShop Donkey Kong BananzaRelease date: July 17, 2025The next Donkey Kong adventure combines traditional platforming fun with destruction, as Nintendo's favorite ape will be able to smash his way through various environment. You'll be able to tear off chunks of terrain to hurl at enemies and punch your way into subterranean worlds to uncover secrets lurking beneath the surface.Where to buyWalmartTargetGameStop Fast FusionRelease date: June 5We haven't seen a brand-new F-Zero game in many years, but Fast Fusion might just be the next best thing. A very fast anti-gravity racing game that looks like it was also inspired by Wipeout, Fast Fusion is the fourth game in the Fast series and a sequel to 2017's Fast RMX. See on the Nintendo eShop Hyrule Warriors: Age of ImprisonmentRelease date: 2025This isn't the first time that Koei Tecmo and Nintendo have teamed up, and like its previous effort, you can expect this game to combine the world and characters of The Legend of Zelda: Tears of the Kingdom with the gameplay of Dynasty Warriors. Narratively, Age of Imprisonment serves as a prequel to Tears of the Kingdom as it focuses on the "Imprisoning War" that set the stage for that game. See on the Nintendo eShop Survival KidsRelease date: June 5, 2025The original Survival Kids game was released all the way back in 1999, and while it wasn't a smash-hit, critics at the time did praise it for its clever blend of ideas inspired by the likes of Pokemon and The Legend of Zelda. The sequel once again follows a group of kids stranded on an island and forced to fend for themselves, but this time, the focus is on co-op gameplay, puzzle-solving, and crafting. See on the Nintendo eShop Bravely Default: Flying Fairy HD RemasterRelease date: June 5First released on the Nintendo 3DS, Bravely Default: Flying Fairy HD Remaster on Switch 2 will feature some nifty upgrades on that system. The remaster has improved graphics, but in terms of content, this version also offers a redesigned user interface, the ability to fast-forward through certain scenes, quality-of-life upgrades, and two types of mouse-controlled minigames.Where to buyWalmartBest BuyGameStopTarget Yakuza 0: Director's CutRelease date: June 5Considered to be the best game in the Yakuza series, Yakuza 0: Director's Cut is a two-fisted tour through Tokyo that tells a hard-hitting story. For its Switch 2 release, the game is being updated with new cutscenes designed to give deeper insight into key incidents and character backstories, an English dub has been added, and there's a new online mode called Red Light Raid. For now, it looks like Yakuza 0: Director's Cut has only been confirmed for Switch 2, but we wouldn't be surprised if it makes the leap to other platforms after a period of timed exclusivity.Where to buyAmazonWalmart Super Mario Party Jamboree + Jamboree TV: Switch 2 EditionRelease date: July 24While the game did launch for in October 2024, Super Mario Party Jamboree + Jamboree TV: Switch 2 Edition will offer more than just improved graphics and frame rates. This new edition is packed with new modes and minigames, making this the ultimate version of the party game.Where to buyWalmartTargetGameStop Release date: August 28In case you missed it when it first came out on Switch, Kirby and the Forgotten Land was a terrific adventure starring the adorable Nintendo icon. On Switch 2, the game is getting a graphical upgrade and exclusive adventure called Star-Crossed World and all-new Mouthful Modes to wield in battle.Where to buyWalmartTargetGameStop Drag x DriveRelease date: Summer 2025If there's going to be a showcase game for the Switch 2's new Joy-Con 2 mouse controls, it might just be Drag x Drive. Details on it are slim for now, but from what we've seen so far, Drag x Drive will let you put your hoop-shooting skills to the test while you race around the arena in a wheelchair. The catch here is that the game makes heavy use of the Switch 2's mouse controls to move around and score points. See on the Nintendo eShop The DuskbloodsRelease date: 2026With Elden Ring Nightreign proving to be an enjoyable showcase of souls-like multiplayer, we're excited to see what From Software has in store for Switch 2 players when The Duskbloods eventually hits the scene. The studio has shared more details on the game since it was first revealed, like how players can choose from a cast of "over a dozen" characters that can be customized, the setting for the game, and how progression works. Interestingly, The Duskbloods was originally pitched for the Switch, but plans changed after Nintendo spoke to developer From Software about the Switch 2 console. See on the Nintendo eShop

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IGN: Activision Quietly Force Adverts into Call of Duty Black Ops 6 and Warzone Loadouts and Players Absolutely Hate It

Xando
Member

Oct 28, 2017

38,006

With the launch of Call of Duty Season 4, Activision quietly put adverts inside loadouts for Black Ops 6 and Warzone, sparking a backlash in the process.

Activision already has a bad reputation for the aggressive monetization of the premium Black Ops 6 and its free-to-play battle royale Warzone, but this latest move may have tipped some players over the edge.

Following the launch of Season 4, adverts for weapon bundles can be seen in the build and weapon menus. These are unavoidable for players as they tinker with their loadouts.

Elsewhere, Activision has added bundle and Battle Pass advertisements to the Events tab, another controversial change that has caused complaints.

Here's a snippet of the response, sourced from across Call of Duty subreddits, Discords, and social media:

I wouldn't even be mad if this was just in Warzone, a free game, but putting it in a pay-to-play premium title, with how expensive they're getting? F**k off.
This game is still 80€ I get that they make most of their money from the store, but I feel like the bare minimum for a premium product would be to not have ads clogging the menus right?
At this point it really feels like opening up a mobile game with how much more you see an option to buy anything in this game.
Anyone who wanted this bundle would've checked the store and bought it. Putting it here isn't gonna make more people buy it, its justannoying.
Just wait until they add pop up ads for bundles while you are playing the game.

Click to expand...
Click to shrink...

More including some examples here:

Activision Quietly Force Adverts into Call of Duty Black Ops 6 and Warzone Loadouts and Players Absolutely Hate It: 'At This Point It Really Feels Like Opening Up a Mobile Game' - IGN

With the launch of Call of Duty Season 4, Activision quietly put adverts inside loadouts for Black Ops 6 and Warzone, sparking a backlash in the process.

www.ign.com

Gaspode
Member

Jan 17, 2025

152

gross

MarcosBrXD
Member

Aug 28, 2024

1,779

Crazy one of the biggest IPs doing this

Wallace
Member

Oct 25, 2017

28,182

Midwest

What a shit franchise.

Shirkelton
Member

Aug 20, 2020

6,976

Fuck that.

MinerArcaniner
Uncle Works at Nintendo
Member

Oct 29, 2017

7,473

The revenue line has to keep going up. There's no such thing as "enough" with corporations.

Kinthey
Avenger

Oct 27, 2017

25,551

Poor Cod really needs the money to keep the lights on

skullmuffins
Member

Oct 25, 2017

7,615

oh, ads for in-game microtransactions. guess i'm not surprised. that's where all the money is these days.

Remark
Member

Oct 27, 2017

4,184

Yeah the ads are so bad this season.

When you boot up the game in CoD HQ, theres a big ass button for Blackcell and BO6 and WZ are all the way on the right side of the menu. It's so annoying. Huge disrespect to the people who actually bought the game.

I wish CoD HQ would go away, it doesn't even actually help with anything and actually hampers the UX experience in a lot of ways especially on PC.

Last edited: Today at 10:14 AM

LiquidDom
Avenger

Oct 27, 2017

2,730

Wait it's just ads for the in-game purchases? Not outside ads that have nothing to do with the game?

I don't have that much of an issue with it, still shit though.

Richietto
One Winged Slayer
Member

Oct 25, 2017

26,147

North Carolina

Lmao what a joke

Loxley
Prophet of Truth
Member

Oct 25, 2017

10,702

We're inching closer and closer to this scene from Ready Player One.

"We estimate we can sell up to 80% of an individual's visual field before inducing seizures"

View:

Fabs
Member

Aug 22, 2019

2,780

This doesn't seem that different than like Fortnite advertising the shop updates in the main menu. It's fairly harmless.

Noisepurge
Corrupted by Vengeance
Member

Oct 25, 2017

9,775

Fabs said:

This doesn't seem that different than like Fortnite advertising the shop updates in the main menu. It's fairly harmless.

Click to expand...
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Fortnite doesn't cost 80$

OP

OP

Xando
Member

Oct 28, 2017

38,006

LiquidDom said:

Wait it's just ads for the in-game purchases? Not outside ads that have nothing to do with the game?

I don't have that much of an issue with it, still shit though.
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Considering half of the in-game purchases are basically ads for some brands or characters that have nothing to do with COD it's basically the same thing

Remark
Member

Oct 27, 2017

4,184

Noisepurge said:

Fortnite doesn't cost 80$

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To be fair, Warzone is F2P but that shit should be in there. Whether you buy the game or not, you have to go through CoD HQ which is so annoying.

Doskoi Panda
One Winged Slayer
Member

Oct 27, 2017

17,314

CoD is so fucking trashy lmao. I will never understand how it remains so popular. It just gets worse year over yesr, even Warzone.

SunBroDave
"This guy are sick"
Member

Oct 25, 2017

15,148

How else is COD supposed to make money

Decarb
Member

Oct 27, 2017

9,264

Fabs said:

This doesn't seem that different than like Fortnite advertising the shop updates in the main menu. It's fairly harmless.

Click to expand...
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Not only is it in a full priced mode, but its also in the weapon customization menu where you least expect it.

Agni Kai
Member

Nov 2, 2017

10,037

Only Battlefield 6 can save us now. Hold the line, my friends. Hold the line.

jroc74
Member

Oct 27, 2017

34,177

Yeah I dont think it needs to be this aggressive.

LiquidDom said:

Wait it's just ads for the in-game purchases? Not outside ads that have nothing to do with the game?

I don't have that much of an issue with it, still shit though.
Click to expand...
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Fabs said:

This doesn't seem that different than like Fortnite advertising the shop updates in the main menu. It's fairly harmless.

Click to expand...
Click to shrink...

While trying to play the game tho?

"Following the launch of Season 4, adverts for weapon bundles can be seen in the build and weapon menus. These are unavoidable for players as they tinker with their loadouts."

Imagine getting hit with Shark Card ads while browsing the in game stores in GTA Online....please Rockstar dont do this.

Noisepurge said:

Fortnite doesn't cost 80$

Click to expand...
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Also this.

BradleyLove
Member

Oct 29, 2017

1,661

Doesn't surprise me. I bought Forza Horizon for PS5 a few days ago and was shocked to encounter unskippable ads for DLC. The American obsession with forcing ads everywhere they can is horrible.

This reply was brought to you by NEW Mountain Dew—new look, same bold refreshing flavour.

TransEuropaExpress
Member

Dec 6, 2017

11,420

US

They should go all in and start doing random 5-minute commercial breaks in the middle of rounds.

Pyro
God help us the mods are making weekend threads
Member

Jul 30, 2018

18,922

United States

Really fucking gross.

Vourlis
Member

Aug 14, 2022

5,911

United States

I...where are the ads?

edit: Oh like advertising the bundles or whatever. Okay.

jroc74
Member

Oct 27, 2017

34,177

BradleyLove said:

Doesn't surprise me. I bought Forza Horizon for PS5 a few days ago and was shocked to encounter unskippable ads for DLC. The American obsession with forcing ads everywhere they can is horrible.

This reply was brought to you by NEW Mountain Dew—new look, same bold refreshing flavour.
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I either forgot how it was or just didnt know, because I played it on XSX when it launched.

But I was and am shocked at the mtx in FH5.

shadowman16
Member

Oct 25, 2017

41,804

I feel like this has already become too normalised because I honestly assumed we were talking about unrelated product ads... Meanwhile the examples above... honestly I kinda expected.

Granted the article also points it out perfectly that if it were just in Warzoneit'd be... less bad, but charging however much for COD THEN pushing those ads on you... you just know people will crack.
Not the worst example of ads in games though, I still give that to SFVI's Turtles costumes, aside the cost, having that damn song playing constantly in the battle hub for monthon end drove me nuts at the time.

Papaya
The Fallen

Oct 25, 2017

2,735

California

The financial model for CoD is awful and lacks any sort of creativity. They just copied fortnite even though it doesn't work for a military shooter. They rarely release any good content because it either doesn't match the game's tone, or it sucks. It just doesn't lend itself well to skins, and other visual customization options. Or maybe they just don't know how to make good. Either way, I've never seen a more boring battlepass in my life.

CoD can be a super fun action game, but it's never felt more hollow and lifeless. The best counter-example to "games are art" I've ever seen.

BestBrand
Member

Mar 5, 2025

457

Call of duty is the worst man. I may not even buy another COD again.

MerluzaSamus
Member

Dec 3, 2018

1,471

Argentina

Agni Kai said:

Only Battlefield 6 can save us now. Hold the line, my friends. Hold the line.

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The game published by EA to gather obscene money on the fps market? That one Battlefield?

Jokes aside, 'fraid this is going to be the norm long term, Fortnite normalized it and publishers with less restraint are going wild, same with AI. At least on the AAA market.

Lumination
Member

Oct 26, 2017

16,064

Who could have expected them giving the game away would have affected the revenue stream and business model of the game itself.

Geeko
Member

Oct 27, 2017

1,413

San Jose, CA

Lame as hell. The problem is that the masses won't care about it and will still spend crap tons of money on this game thus continuing this constant bombardment of ads.

shadowman16
Member

Oct 25, 2017

41,804

Agni Kai said:

Only Battlefield 6 can save us now. Hold the line, my friends. Hold the line.

Click to expand...
Click to shrink...

Gameplay wise, Hopefully Dice will take the time and make something truly special.

However... I wouldnt expect much better from EA of all publishers. They are every bit as summy...

OP

OP

Xando
Member

Oct 28, 2017

38,006

My guess is this is only going to get worse as MS tries to make up the lost revenue from people playing via GP instead of buying

SP.
Member

Oct 27, 2017

8,578

I guess I thought it would be worse than the reaction seems to suggest…

They're in-game micro transaction ads and for the most are for weapon skins which naturally don't seem that out of place in a weapon selection menu. It's not like they're advertising a Burger King Whopper in here. Obviously it'd be better if they weren't there at all but honestly if I played the game and saw these I wouldn't think it's anything out of the ordinary.

Ravelle
Member

Oct 31, 2017

20,432

Noisepurge said:

Fortnite doesn't cost 80$

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It doesn't spam you with multiple windows to buy something either

Rosebud
Two Pieces
Member

Apr 16, 2018

51,386

Wallace said:

What a shit franchise.

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.

Kyokanto
Member

Mar 4, 2025

493

For a second I thought this was going to be McDonald's ads or something lol. I wonder how far off that is…

Still scummy as is.

Pop-O-Matic
Avenger

Oct 25, 2017

14,007

MarcosBrXD said:

Crazy one of the biggest IPs doing this

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Not really. CoD might move more money than most of the rest of the industry put together, but capitalismdemands that the line must always be going up, and there isn't really much CoD can do to grow the player base in any significant way in the short-to-medium term, so they're going to start trying out shit like this to get even more money out of the existing players so the line goes up and the shareholders can be happy.

Fabs
Member

Aug 22, 2019

2,780

Noisepurge said:

Fortnite doesn't cost 80$

Click to expand...
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Decarb said:

Not only is it in a full priced mode, but its also in the weapon customization menu where you least expect it.

Click to expand...
Click to shrink...

jroc74 said:

Yeah I dont think it needs to be this aggressive.

While trying to play the game tho?

"Following the launch of Season 4, adverts for weapon bundles can be seen in the build and weapon menus. These are unavoidable for players as they tinker with their loadouts."

Imagine getting hit with Shark Card ads while browsing the in game stores in GTA Online....please Rockstar dont do this.

Also this.
Click to expand...
Click to shrink...

Full priced games advertise their dlc in menus all the time. Is it because it's in a new place? Is this that different than having the paid operators in the menu for selection like they have in past CoD? Or when I play Street Fighter and I can't pick Akuma because he costs money? I get it if it was for McDonalds but this seems like rage bait.

Plexas
Member

Jan 24, 2025

289

Several trillion dollar company needs some money to survive, please understand.

Twister
Member

Feb 11, 2019

6,692

This franchise peaked with BO3. Everything after has been a disaster

Vertigo1
Member

Jun 30, 2023

1,093

CoD will never be as good as it was in the 360 era, ever again.

Sordid Plebeian
Member

Oct 26, 2017

19,955

Yeah I remember seeing that AI store slop when I booted up S4, and they wonder why they're driving players away

Tommy Showbiz
Member

Jul 20, 2022

3,727

This is pretty corny, but I was honestly expecting ads for like Dr. Squatch and not just prodding you to buy in-game bundles.

Apathy
Member

Oct 25, 2017

13,538

So the biggest game, created by the biggest publisher, paced by the riches company in the world needs to slide ads into their paid games. Lovely

DarkJ
Member

Nov 11, 2017

1,918

Ai slop? Ads in the menus? In a fully priced game?

Really just making sure I don't even look at the next game.

T88heon
Member

Aug 26, 2024

1,042

This is a profitability issue coupled with horrendous stewardship of the ip.

If the retail side was profitable would they need to stealthily run ads in "COD" of all ip?

DSync
Member

Oct 27, 2017

884

Black Ops 6 in 2025 after the most recent update for Season 4

> £70 for the base game
> £100 for the "Vault Editon"
> £50/60 for a year of PS Plus to play the game online
> £10 for the Battlepass
> £15 for the Battlepass plus tier skips
> £25 for the "Blackcell" Battlepass
> Free and PremiumBattlepasses for the Seth Rogan Operator Weed event
> £16-25 Weapon and Operator bundles
> AI art in the emblems, calling cards, posters in certain levels
> Ads for bundles in creating a Loadout
> Server instability issues
> Whole game crashes to desktop/homescreen when editing your loadout during a match
> UI Menu lagging
> Cheaters, hackers run rampant
> Store will 100% work no matter what

Pai Pai Master
Member

Oct 25, 2017

37,298

Atlanta GA

AI crap and ads, yet people will still buy this shit in record numbers every year

#ign #activision #quietly #force #adverts

IGN: Activision Quietly Force Adverts into Call of Duty Black Ops 6 and Warzone Loadouts and Players Absolutely Hate It
Xando Member Oct 28, 2017 38,006 With the launch of Call of Duty Season 4, Activision quietly put adverts inside loadouts for Black Ops 6 and Warzone, sparking a backlash in the process. Activision already has a bad reputation for the aggressive monetization of the premium Black Ops 6 and its free-to-play battle royale Warzone, but this latest move may have tipped some players over the edge. Following the launch of Season 4, adverts for weapon bundles can be seen in the build and weapon menus. These are unavoidable for players as they tinker with their loadouts. Elsewhere, Activision has added bundle and Battle Pass advertisements to the Events tab, another controversial change that has caused complaints. Here's a snippet of the response, sourced from across Call of Duty subreddits, Discords, and social media: I wouldn't even be mad if this was just in Warzone, a free game, but putting it in a pay-to-play premium title, with how expensive they're getting? F**k off. This game is still 80€ I get that they make most of their money from the store, but I feel like the bare minimum for a premium product would be to not have ads clogging the menus right? At this point it really feels like opening up a mobile game with how much more you see an option to buy anything in this game. Anyone who wanted this bundle would've checked the store and bought it. Putting it here isn't gonna make more people buy it, its justannoying. Just wait until they add pop up ads for bundles while you are playing the game. Click to expand... Click to shrink... More including some examples here: Activision Quietly Force Adverts into Call of Duty Black Ops 6 and Warzone Loadouts and Players Absolutely Hate It: 'At This Point It Really Feels Like Opening Up a Mobile Game' - IGN With the launch of Call of Duty Season 4, Activision quietly put adverts inside loadouts for Black Ops 6 and Warzone, sparking a backlash in the process. www.ign.com Gaspode Member Jan 17, 2025 152 gross MarcosBrXD Member Aug 28, 2024 1,779 Crazy one of the biggest IPs doing this Wallace Member Oct 25, 2017 28,182 Midwest What a shit franchise. Shirkelton Member Aug 20, 2020 6,976 Fuck that. MinerArcaniner Uncle Works at Nintendo Member Oct 29, 2017 7,473 The revenue line has to keep going up. There's no such thing as "enough" with corporations. Kinthey Avenger Oct 27, 2017 25,551 Poor Cod really needs the money to keep the lights on skullmuffins Member Oct 25, 2017 7,615 oh, ads for in-game microtransactions. guess i'm not surprised. that's where all the money is these days. Remark Member Oct 27, 2017 4,184 Yeah the ads are so bad this season. When you boot up the game in CoD HQ, theres a big ass button for Blackcell and BO6 and WZ are all the way on the right side of the menu. It's so annoying. Huge disrespect to the people who actually bought the game. I wish CoD HQ would go away, it doesn't even actually help with anything and actually hampers the UX experience in a lot of ways especially on PC. Last edited: Today at 10:14 AM LiquidDom Avenger Oct 27, 2017 2,730 Wait it's just ads for the in-game purchases? Not outside ads that have nothing to do with the game? I don't have that much of an issue with it, still shit though. Richietto One Winged Slayer Member Oct 25, 2017 26,147 North Carolina Lmao what a joke Loxley Prophet of Truth Member Oct 25, 2017 10,702 We're inching closer and closer to this scene from Ready Player One. "We estimate we can sell up to 80% of an individual's visual field before inducing seizures" View: Fabs Member Aug 22, 2019 2,780 This doesn't seem that different than like Fortnite advertising the shop updates in the main menu. It's fairly harmless. Noisepurge Corrupted by Vengeance Member Oct 25, 2017 9,775 Fabs said: This doesn't seem that different than like Fortnite advertising the shop updates in the main menu. It's fairly harmless. Click to expand... Click to shrink... Fortnite doesn't cost 80$ OP OP Xando Member Oct 28, 2017 38,006 LiquidDom said: Wait it's just ads for the in-game purchases? Not outside ads that have nothing to do with the game? I don't have that much of an issue with it, still shit though. Click to expand... Click to shrink... Considering half of the in-game purchases are basically ads for some brands or characters that have nothing to do with COD it's basically the same thing Remark Member Oct 27, 2017 4,184 Noisepurge said: Fortnite doesn't cost 80$ Click to expand... Click to shrink... To be fair, Warzone is F2P but that shit should be in there. Whether you buy the game or not, you have to go through CoD HQ which is so annoying. Doskoi Panda One Winged Slayer Member Oct 27, 2017 17,314 CoD is so fucking trashy lmao. I will never understand how it remains so popular. It just gets worse year over yesr, even Warzone. SunBroDave "This guy are sick" Member Oct 25, 2017 15,148 How else is COD supposed to make money Decarb Member Oct 27, 2017 9,264 Fabs said: This doesn't seem that different than like Fortnite advertising the shop updates in the main menu. It's fairly harmless. Click to expand... Click to shrink... Not only is it in a full priced mode, but its also in the weapon customization menu where you least expect it. Agni Kai Member Nov 2, 2017 10,037 Only Battlefield 6 can save us now. Hold the line, my friends. Hold the line. jroc74 Member Oct 27, 2017 34,177 Yeah I dont think it needs to be this aggressive. LiquidDom said: Wait it's just ads for the in-game purchases? Not outside ads that have nothing to do with the game? I don't have that much of an issue with it, still shit though. Click to expand... Click to shrink... Fabs said: This doesn't seem that different than like Fortnite advertising the shop updates in the main menu. It's fairly harmless. Click to expand... Click to shrink... While trying to play the game tho? "Following the launch of Season 4, adverts for weapon bundles can be seen in the build and weapon menus. These are unavoidable for players as they tinker with their loadouts." Imagine getting hit with Shark Card ads while browsing the in game stores in GTA Online....please Rockstar dont do this. Noisepurge said: Fortnite doesn't cost 80$ Click to expand... Click to shrink... Also this. BradleyLove Member Oct 29, 2017 1,661 Doesn't surprise me. I bought Forza Horizon for PS5 a few days ago and was shocked to encounter unskippable ads for DLC. The American obsession with forcing ads everywhere they can is horrible. This reply was brought to you by NEW Mountain Dew—new look, same bold refreshing flavour. TransEuropaExpress Member Dec 6, 2017 11,420 US They should go all in and start doing random 5-minute commercial breaks in the middle of rounds. Pyro God help us the mods are making weekend threads Member Jul 30, 2018 18,922 United States Really fucking gross. Vourlis Member Aug 14, 2022 5,911 United States I...where are the ads? edit: Oh like advertising the bundles or whatever. Okay. jroc74 Member Oct 27, 2017 34,177 BradleyLove said: Doesn't surprise me. I bought Forza Horizon for PS5 a few days ago and was shocked to encounter unskippable ads for DLC. The American obsession with forcing ads everywhere they can is horrible. This reply was brought to you by NEW Mountain Dew—new look, same bold refreshing flavour. Click to expand... Click to shrink... I either forgot how it was or just didnt know, because I played it on XSX when it launched. But I was and am shocked at the mtx in FH5. shadowman16 Member Oct 25, 2017 41,804 I feel like this has already become too normalised because I honestly assumed we were talking about unrelated product ads... Meanwhile the examples above... honestly I kinda expected. Granted the article also points it out perfectly that if it were just in Warzoneit'd be... less bad, but charging however much for COD THEN pushing those ads on you... you just know people will crack. Not the worst example of ads in games though, I still give that to SFVI's Turtles costumes, aside the cost, having that damn song playing constantly in the battle hub for monthon end drove me nuts at the time. Papaya The Fallen Oct 25, 2017 2,735 California The financial model for CoD is awful and lacks any sort of creativity. They just copied fortnite even though it doesn't work for a military shooter. They rarely release any good content because it either doesn't match the game's tone, or it sucks. It just doesn't lend itself well to skins, and other visual customization options. Or maybe they just don't know how to make good. Either way, I've never seen a more boring battlepass in my life. CoD can be a super fun action game, but it's never felt more hollow and lifeless. The best counter-example to "games are art" I've ever seen. BestBrand Member Mar 5, 2025 457 Call of duty is the worst man. I may not even buy another COD again. MerluzaSamus Member Dec 3, 2018 1,471 Argentina Agni Kai said: Only Battlefield 6 can save us now. Hold the line, my friends. Hold the line. Click to expand... Click to shrink... The game published by EA to gather obscene money on the fps market? That one Battlefield? Jokes aside, 'fraid this is going to be the norm long term, Fortnite normalized it and publishers with less restraint are going wild, same with AI. At least on the AAA market. Lumination Member Oct 26, 2017 16,064 Who could have expected them giving the game away would have affected the revenue stream and business model of the game itself. Geeko Member Oct 27, 2017 1,413 San Jose, CA Lame as hell. The problem is that the masses won't care about it and will still spend crap tons of money on this game thus continuing this constant bombardment of ads. shadowman16 Member Oct 25, 2017 41,804 Agni Kai said: Only Battlefield 6 can save us now. Hold the line, my friends. Hold the line. Click to expand... Click to shrink... Gameplay wise, Hopefully Dice will take the time and make something truly special. However... I wouldnt expect much better from EA of all publishers. They are every bit as summy... OP OP Xando Member Oct 28, 2017 38,006 My guess is this is only going to get worse as MS tries to make up the lost revenue from people playing via GP instead of buying SP. Member Oct 27, 2017 8,578 I guess I thought it would be worse than the reaction seems to suggest… They're in-game micro transaction ads and for the most are for weapon skins which naturally don't seem that out of place in a weapon selection menu. It's not like they're advertising a Burger King Whopper in here. Obviously it'd be better if they weren't there at all but honestly if I played the game and saw these I wouldn't think it's anything out of the ordinary. Ravelle Member Oct 31, 2017 20,432 Noisepurge said: Fortnite doesn't cost 80$ Click to expand... Click to shrink... It doesn't spam you with multiple windows to buy something either Rosebud Two Pieces Member Apr 16, 2018 51,386 Wallace said: What a shit franchise. Click to expand... Click to shrink... . Kyokanto Member Mar 4, 2025 493 For a second I thought this was going to be McDonald's ads or something lol. I wonder how far off that is… Still scummy as is. Pop-O-Matic Avenger Oct 25, 2017 14,007 MarcosBrXD said: Crazy one of the biggest IPs doing this Click to expand... Click to shrink... Not really. CoD might move more money than most of the rest of the industry put together, but capitalismdemands that the line must always be going up, and there isn't really much CoD can do to grow the player base in any significant way in the short-to-medium term, so they're going to start trying out shit like this to get even more money out of the existing players so the line goes up and the shareholders can be happy. Fabs Member Aug 22, 2019 2,780 Noisepurge said: Fortnite doesn't cost 80$ Click to expand... Click to shrink... Decarb said: Not only is it in a full priced mode, but its also in the weapon customization menu where you least expect it. Click to expand... Click to shrink... jroc74 said: Yeah I dont think it needs to be this aggressive. While trying to play the game tho? "Following the launch of Season 4, adverts for weapon bundles can be seen in the build and weapon menus. These are unavoidable for players as they tinker with their loadouts." Imagine getting hit with Shark Card ads while browsing the in game stores in GTA Online....please Rockstar dont do this. Also this. Click to expand... Click to shrink... Full priced games advertise their dlc in menus all the time. Is it because it's in a new place? Is this that different than having the paid operators in the menu for selection like they have in past CoD? Or when I play Street Fighter and I can't pick Akuma because he costs money? I get it if it was for McDonalds but this seems like rage bait. Plexas Member Jan 24, 2025 289 Several trillion dollar company needs some money to survive, please understand. Twister Member Feb 11, 2019 6,692 This franchise peaked with BO3. Everything after has been a disaster Vertigo1 Member Jun 30, 2023 1,093 CoD will never be as good as it was in the 360 era, ever again. Sordid Plebeian Member Oct 26, 2017 19,955 Yeah I remember seeing that AI store slop when I booted up S4, and they wonder why they're driving players away Tommy Showbiz Member Jul 20, 2022 3,727 This is pretty corny, but I was honestly expecting ads for like Dr. Squatch and not just prodding you to buy in-game bundles. Apathy Member Oct 25, 2017 13,538 So the biggest game, created by the biggest publisher, paced by the riches company in the world needs to slide ads into their paid games. Lovely DarkJ Member Nov 11, 2017 1,918 Ai slop? Ads in the menus? In a fully priced game? Really just making sure I don't even look at the next game. T88heon Member Aug 26, 2024 1,042 This is a profitability issue coupled with horrendous stewardship of the ip. If the retail side was profitable would they need to stealthily run ads in "COD" of all ip? 😬 DSync Member Oct 27, 2017 884 Black Ops 6 in 2025 after the most recent update for Season 4 > £70 for the base game > £100 for the "Vault Editon" > £50/60 for a year of PS Plus to play the game online > £10 for the Battlepass > £15 for the Battlepass plus tier skips > £25 for the "Blackcell" Battlepass > Free and PremiumBattlepasses for the Seth Rogan Operator Weed event > £16-25 Weapon and Operator bundles > AI art in the emblems, calling cards, posters in certain levels > Ads for bundles in creating a Loadout > Server instability issues > Whole game crashes to desktop/homescreen when editing your loadout during a match > UI Menu lagging > Cheaters, hackers run rampant > Store will 100% work no matter what Pai Pai Master Member Oct 25, 2017 37,298 Atlanta GA AI crap and ads, yet people will still buy this shit in record numbers every year #ign #activision #quietly #force #adverts

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IGN: Activision Quietly Force Adverts into Call of Duty Black Ops 6 and Warzone Loadouts and Players Absolutely Hate It

Xando Member Oct 28, 2017 38,006 With the launch of Call of Duty Season 4, Activision quietly put adverts inside loadouts for Black Ops 6 and Warzone, sparking a backlash in the process. Activision already has a bad reputation for the aggressive monetization of the premium Black Ops 6 and its free-to-play battle royale Warzone, but this latest move may have tipped some players over the edge. Following the launch of Season 4, adverts for weapon bundles can be seen in the build and weapon menus. These are unavoidable for players as they tinker with their loadouts. Elsewhere, Activision has added bundle and Battle Pass advertisements to the Events tab, another controversial change that has caused complaints. Here's a snippet of the response, sourced from across Call of Duty subreddits, Discords, and social media: I wouldn't even be mad if this was just in Warzone, a free game, but putting it in a pay-to-play premium title, with how expensive they're getting? F**k off. This game is still 80€ I get that they make most of their money from the store, but I feel like the bare minimum for a premium product would be to not have ads clogging the menus right? At this point it really feels like opening up a mobile game with how much more you see an option to buy anything in this game. Anyone who wanted this bundle would've checked the store and bought it. Putting it here isn't gonna make more people buy it, its justannoying. Just wait until they add pop up ads for bundles while you are playing the game. Click to expand... Click to shrink... More including some examples here: Activision Quietly Force Adverts into Call of Duty Black Ops 6 and Warzone Loadouts and Players Absolutely Hate It: 'At This Point It Really Feels Like Opening Up a Mobile Game' - IGN With the launch of Call of Duty Season 4, Activision quietly put adverts inside loadouts for Black Ops 6 and Warzone, sparking a backlash in the process. www.ign.com Gaspode Member Jan 17, 2025 152 gross MarcosBrXD Member Aug 28, 2024 1,779 Crazy one of the biggest IPs doing this Wallace Member Oct 25, 2017 28,182 Midwest What a shit franchise. Shirkelton Member Aug 20, 2020 6,976 Fuck that. MinerArcaniner Uncle Works at Nintendo Member Oct 29, 2017 7,473 The revenue line has to keep going up. There's no such thing as "enough" with corporations. Kinthey Avenger Oct 27, 2017 25,551 Poor Cod really needs the money to keep the lights on skullmuffins Member Oct 25, 2017 7,615 oh, ads for in-game microtransactions. guess i'm not surprised. that's where all the money is these days. Remark Member Oct 27, 2017 4,184 Yeah the ads are so bad this season. When you boot up the game in CoD HQ, theres a big ass button for Blackcell and BO6 and WZ are all the way on the right side of the menu. It's so annoying. Huge disrespect to the people who actually bought the game. I wish CoD HQ would go away, it doesn't even actually help with anything and actually hampers the UX experience in a lot of ways especially on PC. Last edited: Today at 10:14 AM LiquidDom Avenger Oct 27, 2017 2,730 Wait it's just ads for the in-game purchases? Not outside ads that have nothing to do with the game? I don't have that much of an issue with it, still shit though. Richietto One Winged Slayer Member Oct 25, 2017 26,147 North Carolina Lmao what a joke Loxley Prophet of Truth Member Oct 25, 2017 10,702 We're inching closer and closer to this scene from Ready Player One. "We estimate we can sell up to 80% of an individual's visual field before inducing seizures" View: https://youtu.be/KpPE85Jogjw?si=Di0mlmiF27KidwWs Fabs Member Aug 22, 2019 2,780 This doesn't seem that different than like Fortnite advertising the shop updates in the main menu. It's fairly harmless. Noisepurge Corrupted by Vengeance Member Oct 25, 2017 9,775 Fabs said: This doesn't seem that different than like Fortnite advertising the shop updates in the main menu. It's fairly harmless. Click to expand... Click to shrink... Fortnite doesn't cost 80$ OP OP Xando Member Oct 28, 2017 38,006 LiquidDom said: Wait it's just ads for the in-game purchases? Not outside ads that have nothing to do with the game? I don't have that much of an issue with it, still shit though. Click to expand... Click to shrink... Considering half of the in-game purchases are basically ads for some brands or characters that have nothing to do with COD it's basically the same thing Remark Member Oct 27, 2017 4,184 Noisepurge said: Fortnite doesn't cost 80$ Click to expand... Click to shrink... To be fair, Warzone is F2P but that shit should be in there. Whether you buy the game or not, you have to go through CoD HQ which is so annoying. Doskoi Panda One Winged Slayer Member Oct 27, 2017 17,314 CoD is so fucking trashy lmao. I will never understand how it remains so popular. It just gets worse year over yesr, even Warzone. SunBroDave "This guy are sick" Member Oct 25, 2017 15,148 How else is COD supposed to make money Decarb Member Oct 27, 2017 9,264 Fabs said: This doesn't seem that different than like Fortnite advertising the shop updates in the main menu. It's fairly harmless. Click to expand... Click to shrink... Not only is it in a full priced mode, but its also in the weapon customization menu where you least expect it. Agni Kai Member Nov 2, 2017 10,037 Only Battlefield 6 can save us now. Hold the line, my friends. Hold the line. jroc74 Member Oct 27, 2017 34,177 Yeah I dont think it needs to be this aggressive. LiquidDom said: Wait it's just ads for the in-game purchases? Not outside ads that have nothing to do with the game? I don't have that much of an issue with it, still shit though. Click to expand... Click to shrink... Fabs said: This doesn't seem that different than like Fortnite advertising the shop updates in the main menu. It's fairly harmless. Click to expand... Click to shrink... While trying to play the game tho? "Following the launch of Season 4, adverts for weapon bundles can be seen in the build and weapon menus. These are unavoidable for players as they tinker with their loadouts." Imagine getting hit with Shark Card ads while browsing the in game stores in GTA Online....please Rockstar dont do this. Noisepurge said: Fortnite doesn't cost 80$ Click to expand... Click to shrink... Also this. BradleyLove Member Oct 29, 2017 1,661 Doesn't surprise me. I bought Forza Horizon for PS5 a few days ago and was shocked to encounter unskippable ads for DLC. The American obsession with forcing ads everywhere they can is horrible. This reply was brought to you by NEW Mountain Dew—new look, same bold refreshing flavour. TransEuropaExpress Member Dec 6, 2017 11,420 US They should go all in and start doing random 5-minute commercial breaks in the middle of rounds. Pyro God help us the mods are making weekend threads Member Jul 30, 2018 18,922 United States Really fucking gross. Vourlis Member Aug 14, 2022 5,911 United States I...where are the ads? edit: Oh like advertising the bundles or whatever. Okay. jroc74 Member Oct 27, 2017 34,177 BradleyLove said: Doesn't surprise me. I bought Forza Horizon for PS5 a few days ago and was shocked to encounter unskippable ads for DLC. The American obsession with forcing ads everywhere they can is horrible. This reply was brought to you by NEW Mountain Dew—new look, same bold refreshing flavour. Click to expand... Click to shrink... I either forgot how it was or just didnt know, because I played it on XSX when it launched. But I was and am shocked at the mtx in FH5. shadowman16 Member Oct 25, 2017 41,804 I feel like this has already become too normalised because I honestly assumed we were talking about unrelated product ads... Meanwhile the examples above... honestly I kinda expected. Granted the article also points it out perfectly that if it were just in Warzone (free) it'd be... less bad, but charging however much for COD THEN pushing those ads on you... you just know people will crack. Not the worst example of ads in games though, I still give that to SFVI's Turtles costumes, aside the cost, having that damn song playing constantly in the battle hub for month(s) on end drove me nuts at the time. Papaya The Fallen Oct 25, 2017 2,735 California The financial model for CoD is awful and lacks any sort of creativity. They just copied fortnite even though it doesn't work for a military shooter. They rarely release any good content because it either doesn't match the game's tone, or it sucks. It just doesn't lend itself well to skins, and other visual customization options. Or maybe they just don't know how to make good. Either way, I've never seen a more boring battlepass in my life. CoD can be a super fun action game, but it's never felt more hollow and lifeless. The best counter-example to "games are art" I've ever seen. BestBrand Member Mar 5, 2025 457 Call of duty is the worst man. I may not even buy another COD again. MerluzaSamus Member Dec 3, 2018 1,471 Argentina Agni Kai said: Only Battlefield 6 can save us now. Hold the line, my friends. Hold the line. Click to expand... Click to shrink... The game published by EA to gather obscene money on the fps market? That one Battlefield? Jokes aside, 'fraid this is going to be the norm long term, Fortnite normalized it and publishers with less restraint are going wild, same with AI. At least on the AAA market. Lumination Member Oct 26, 2017 16,064 Who could have expected them giving the game away would have affected the revenue stream and business model of the game itself. Geeko Member Oct 27, 2017 1,413 San Jose, CA Lame as hell. The problem is that the masses won't care about it and will still spend crap tons of money on this game thus continuing this constant bombardment of ads. shadowman16 Member Oct 25, 2017 41,804 Agni Kai said: Only Battlefield 6 can save us now. Hold the line, my friends. Hold the line. Click to expand... Click to shrink... Gameplay wise, Hopefully Dice will take the time and make something truly special. However... I wouldnt expect much better from EA of all publishers. They are every bit as summy... OP OP Xando Member Oct 28, 2017 38,006 My guess is this is only going to get worse as MS tries to make up the lost revenue from people playing via GP instead of buying SP. Member Oct 27, 2017 8,578 I guess I thought it would be worse than the reaction seems to suggest… They're in-game micro transaction ads and for the most are for weapon skins which naturally don't seem that out of place in a weapon selection menu. It's not like they're advertising a Burger King Whopper in here. Obviously it'd be better if they weren't there at all but honestly if I played the game and saw these I wouldn't think it's anything out of the ordinary. Ravelle Member Oct 31, 2017 20,432 Noisepurge said: Fortnite doesn't cost 80$ Click to expand... Click to shrink... It doesn't spam you with multiple windows to buy something either Rosebud Two Pieces Member Apr 16, 2018 51,386 Wallace said: What a shit franchise. Click to expand... Click to shrink... . Kyokanto Member Mar 4, 2025 493 For a second I thought this was going to be McDonald's ads or something lol. I wonder how far off that is… Still scummy as is. Pop-O-Matic Avenger Oct 25, 2017 14,007 MarcosBrXD said: Crazy one of the biggest IPs doing this Click to expand... Click to shrink... Not really. CoD might move more money than most of the rest of the industry put together, but capitalism (especially at publicly traded mega corps like MS and ActiBlizz before them) demands that the line must always be going up, and there isn't really much CoD can do to grow the player base in any significant way in the short-to-medium term, so they're going to start trying out shit like this to get even more money out of the existing players so the line goes up and the shareholders can be happy. Fabs Member Aug 22, 2019 2,780 Noisepurge said: Fortnite doesn't cost 80$ Click to expand... Click to shrink... Decarb said: Not only is it in a full priced mode, but its also in the weapon customization menu where you least expect it. Click to expand... Click to shrink... jroc74 said: Yeah I dont think it needs to be this aggressive. While trying to play the game tho? "Following the launch of Season 4, adverts for weapon bundles can be seen in the build and weapon menus. These are unavoidable for players as they tinker with their loadouts." Imagine getting hit with Shark Card ads while browsing the in game stores in GTA Online....please Rockstar dont do this. Also this. Click to expand... Click to shrink... Full priced games advertise their dlc in menus all the time. Is it because it's in a new place? Is this that different than having the paid operators in the menu for selection like they have in past CoD? Or when I play Street Fighter and I can't pick Akuma because he costs money? I get it if it was for McDonalds but this seems like rage bait. Plexas Member Jan 24, 2025 289 Several trillion dollar company needs some money to survive, please understand. Twister Member Feb 11, 2019 6,692 This franchise peaked with BO3. Everything after has been a disaster Vertigo1 Member Jun 30, 2023 1,093 CoD will never be as good as it was in the 360 era, ever again. Sordid Plebeian Member Oct 26, 2017 19,955 Yeah I remember seeing that AI store slop when I booted up S4, and they wonder why they're driving players away Tommy Showbiz Member Jul 20, 2022 3,727 This is pretty corny, but I was honestly expecting ads for like Dr. Squatch and not just prodding you to buy in-game bundles. Apathy Member Oct 25, 2017 13,538 So the biggest game, created by the biggest publisher, paced by the riches company in the world needs to slide ads into their paid games. Lovely DarkJ Member Nov 11, 2017 1,918 Ai slop? Ads in the menus? In a fully priced game? Really just making sure I don't even look at the next game. T88heon Member Aug 26, 2024 1,042 This is a profitability issue coupled with horrendous stewardship of the ip. If the retail side was profitable would they need to stealthily run ads in "COD" of all ip? 😬 DSync Member Oct 27, 2017 884 Black Ops 6 in 2025 after the most recent update for Season 4 > £70 for the base game > £100 for the "Vault Editon" > £50/60 for a year of PS Plus to play the game online > £10 for the Battlepass > £15 for the Battlepass plus tier skips > £25 for the "Blackcell" Battlepass > Free and Premium (Costs money) Battlepasses for the Seth Rogan Operator Weed event > £16-25 Weapon and Operator bundles > AI art in the emblems, calling cards, posters in certain levels > Ads for bundles in creating a Loadout > Server instability issues > Whole game crashes to desktop/homescreen when editing your loadout during a match > UI Menu lagging > Cheaters, hackers run rampant > Store will 100% work no matter what (Prices for everything may not be exact) Pai Pai Master Member Oct 25, 2017 37,298 Atlanta GA AI crap and ads, yet people will still buy this shit in record numbers every year

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Kotaku’s Biggest Gaming Culture News For The Week May 31, 2025

Start SlideshowStart SlideshowImage: Nintendo / Kotaku / Jake Randall / Burndumb, Nintendo / Kotaku, Fox / Disney / Kotaku, Sandfall Interactive, Nintendo / Kotaku, Arrowhead Game Studios / Kotaku, Screenshot: Подкаст «Пóпы и культура» / YouTube / Switch 2, a2dubai / YouTube / KotakuFrom mergers to memes, the landscape of interactive entertainment is always in motion. Here’s your cheat sheet for the week’s most important stories in gaming.Previous SlideNext SlideList slidesTarget Leaves Dozens Of Switch 2 Consoles Locked In A Cage On The Store FloorNintendo’s next big console, the Switch 2, is set to arrive on store shelves in just 10 days. So it’s not surprising to see photos showing dozens of Switch 2 consoles sitting in store warehouses and back areas. However, I wasn’t expecting a bunch of Switch 2 consoles to be sitting in a metal cage in the middle of a Target already. - Zack Zwiezen Read MorePrevious SlideNext SlideList slidesSwitch 2 Leaker Explains How He Got The Console Early And Why He's Not Afraid Of NintendoImage: Nintendo / KotakuIt was the middle of the night when Fedor Volkov found himself anxiously waiting on the streets of Moscow for a ride back home. In his arms he held a Switch 2 box and nestled within was the console fans had been waiting years to get their hands on, but which still didn’t officially go on sale for more than a week. He was too nervous and excited to remember to bring something to hide it in. - Ethan Gach Read MorePrevious SlideNext SlideList slidesSomeone Take Away Randy Pitchford's PhoneImage: Fox / Disney / KotakuSometimes you just gotta walk away. And this might be one of those times. Earlier this month, Gearbox co-founder and CEO Randy Pitchford replied to someone on social media about the studio’s next game, Borderlands 4, possibly receiving an price tag. He said it wasn’t his call and then infamously added, “If you’re a real fan, you’ll find a way to make it happen.” This didn’t go over well with people online. A few days later, on May 22, he said he didn’t intend to sound like an asshole. - Zack Zwiezen Read MorePrevious SlideNext SlideList slidesSwitch 2 Startup And Menu Settings Appear Online As Early Player Shows Off Console In 'Code Red' Leak For NintendoScreenshot: Подкаст «Пóпы и культура» / YouTube / Switch 2The Switch 2 is just days away from its official June 5 launch, but already footage is beginning to spread online of people going hands-on with Nintendo’s next console. One fan based in Russia recently uploaded a nearly 10-minute video that includes the Switch 2's startup sequence and a tour through its menu settings. “Respects to this man for sacrificing his life to unbox the console a week before launch,” reads the top comment on YouTube. - Ethan Gach Read MorePrevious SlideNext SlideList slidesClair Obscur: Expedition 33 Publisher Says Fans Would Never Guess The Hit RPG's Budget: 'I'm Sure Mirror's Edge And Vanquish Cost More'Image: Sandfall InteractiveClair Obscur: Expedition 33 is one of the top-rated games of the year and has sold over 3.3 million copies. And it did it all with a very small budget, according to publisher Kelpler Interactive. How small? Portfolio director Matthew Handrahan isn’t saying, but he thinks everyone’s guesses are probably wrong. - Ethan Gach Read MorePrevious SlideNext SlideList slidesOnly One First-Party Nintendo Game Won't Work On Switch 2Image: Nintendo / KotakuThe Nintendo Switch 2 will be able to play most original Switch games without any issues when it launches on June 5. According to an update from Nintendo, most big games and all first-party titleswill work on Switch 2, though you might need an update or an old Joy-Con. - Zack Zwiezen Read MorePrevious SlideNext SlideList slidesHelldivers 2 Players Are Pulling Off Incredible Feats In A Last-Ditch Effort To Super EarthImage: Arrowhead Game Studios / KotakuHelldivers 2's Galactic War has come to Super Earth and it’s going very, very badly. Players have lost every major city on the planet save for two, but are making a triumphant last stand against the Illuminate as fans from across the real world band together to hold the line. - Ethan Gach Read MorePrevious SlideNext SlideList slidesSomeone's Unboxing A Switch 2 But Claims It Needs A Day-One Patch To WorkScreenshot: a2dubai / YouTube / KotakuSwitch 2 hardware appears to be officially out in the wild, but it doesn’t sound like anyone will be able to play the console early. A day-one patch is needed for it to fully work, according to someone who uploaded a brief unboxing video of the new Nintendo console to YouTube. - Ethan Gach Read MorePrevious SlideNext SlideList slidesGameStop Doubles Down On Crypto With Massive Bitcoin Purchase As Stores CloseGameStop Doubles Down On Crypto With Massive Bitcoin Purchase As Stores Close

Share SubtitlesOffEnglishThe company continues its pivot away from selling games and toward doing anything else to stay afloatPrevious SlideNext SlideList slidesPlayStation’s Days of Play Brings Bomb Rush Cyberfunk, NBA 2K25 & More To PS PlusPlayStation’s Days of Play Brings Bomb Rush Cyberfunk, NBA 2K25 & More To PS Plus

Share SubtitlesOffEnglishBomb Rush Cyberfunk is hitting PS Plus alongside NBA 2K25 and a Destiny 2 takeover in June
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Kotaku’s Biggest Gaming Culture News For The Week May 31, 2025
Start SlideshowStart SlideshowImage: Nintendo / Kotaku / Jake Randall / Burndumb, Nintendo / Kotaku, Fox / Disney / Kotaku, Sandfall Interactive, Nintendo / Kotaku, Arrowhead Game Studios / Kotaku, Screenshot: Подкаст «Пóпы и культура» / YouTube / Switch 2, a2dubai / YouTube / KotakuFrom mergers to memes, the landscape of interactive entertainment is always in motion. Here’s your cheat sheet for the week’s most important stories in gaming.Previous SlideNext SlideList slidesTarget Leaves Dozens Of Switch 2 Consoles Locked In A Cage On The Store FloorNintendo’s next big console, the Switch 2, is set to arrive on store shelves in just 10 days. So it’s not surprising to see photos showing dozens of Switch 2 consoles sitting in store warehouses and back areas. However, I wasn’t expecting a bunch of Switch 2 consoles to be sitting in a metal cage in the middle of a Target already. - Zack Zwiezen Read MorePrevious SlideNext SlideList slidesSwitch 2 Leaker Explains How He Got The Console Early And Why He's Not Afraid Of NintendoImage: Nintendo / KotakuIt was the middle of the night when Fedor Volkov found himself anxiously waiting on the streets of Moscow for a ride back home. In his arms he held a Switch 2 box and nestled within was the console fans had been waiting years to get their hands on, but which still didn’t officially go on sale for more than a week. He was too nervous and excited to remember to bring something to hide it in. - Ethan Gach Read MorePrevious SlideNext SlideList slidesSomeone Take Away Randy Pitchford's PhoneImage: Fox / Disney / KotakuSometimes you just gotta walk away. And this might be one of those times. Earlier this month, Gearbox co-founder and CEO Randy Pitchford replied to someone on social media about the studio’s next game, Borderlands 4, possibly receiving an price tag. He said it wasn’t his call and then infamously added, “If you’re a real fan, you’ll find a way to make it happen.” This didn’t go over well with people online. A few days later, on May 22, he said he didn’t intend to sound like an asshole. - Zack Zwiezen Read MorePrevious SlideNext SlideList slidesSwitch 2 Startup And Menu Settings Appear Online As Early Player Shows Off Console In 'Code Red' Leak For NintendoScreenshot: Подкаст «Пóпы и культура» / YouTube / Switch 2The Switch 2 is just days away from its official June 5 launch, but already footage is beginning to spread online of people going hands-on with Nintendo’s next console. One fan based in Russia recently uploaded a nearly 10-minute video that includes the Switch 2's startup sequence and a tour through its menu settings. “Respects to this man for sacrificing his life to unbox the console a week before launch,” reads the top comment on YouTube. - Ethan Gach Read MorePrevious SlideNext SlideList slidesClair Obscur: Expedition 33 Publisher Says Fans Would Never Guess The Hit RPG's Budget: 'I'm Sure Mirror's Edge And Vanquish Cost More'Image: Sandfall InteractiveClair Obscur: Expedition 33 is one of the top-rated games of the year and has sold over 3.3 million copies. And it did it all with a very small budget, according to publisher Kelpler Interactive. How small? Portfolio director Matthew Handrahan isn’t saying, but he thinks everyone’s guesses are probably wrong. - Ethan Gach Read MorePrevious SlideNext SlideList slidesOnly One First-Party Nintendo Game Won't Work On Switch 2Image: Nintendo / KotakuThe Nintendo Switch 2 will be able to play most original Switch games without any issues when it launches on June 5. According to an update from Nintendo, most big games and all first-party titleswill work on Switch 2, though you might need an update or an old Joy-Con. - Zack Zwiezen Read MorePrevious SlideNext SlideList slidesHelldivers 2 Players Are Pulling Off Incredible Feats In A Last-Ditch Effort To Super EarthImage: Arrowhead Game Studios / KotakuHelldivers 2's Galactic War has come to Super Earth and it’s going very, very badly. Players have lost every major city on the planet save for two, but are making a triumphant last stand against the Illuminate as fans from across the real world band together to hold the line. - Ethan Gach Read MorePrevious SlideNext SlideList slidesSomeone's Unboxing A Switch 2 But Claims It Needs A Day-One Patch To WorkScreenshot: a2dubai / YouTube / KotakuSwitch 2 hardware appears to be officially out in the wild, but it doesn’t sound like anyone will be able to play the console early. A day-one patch is needed for it to fully work, according to someone who uploaded a brief unboxing video of the new Nintendo console to YouTube. - Ethan Gach Read MorePrevious SlideNext SlideList slidesGameStop Doubles Down On Crypto With Massive Bitcoin Purchase As Stores CloseGameStop Doubles Down On Crypto With Massive Bitcoin Purchase As Stores Close Share SubtitlesOffEnglishThe company continues its pivot away from selling games and toward doing anything else to stay afloatPrevious SlideNext SlideList slidesPlayStation’s Days of Play Brings Bomb Rush Cyberfunk, NBA 2K25 & More To PS PlusPlayStation’s Days of Play Brings Bomb Rush Cyberfunk, NBA 2K25 & More To PS Plus Share SubtitlesOffEnglishBomb Rush Cyberfunk is hitting PS Plus alongside NBA 2K25 and a Destiny 2 takeover in June #kotakus #biggest #gaming #culture #news

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Kotaku’s Biggest Gaming Culture News For The Week May 31, 2025

Start SlideshowStart SlideshowImage: Nintendo / Kotaku / Jake Randall / Burndumb, Nintendo / Kotaku, Fox / Disney / Kotaku, Sandfall Interactive, Nintendo / Kotaku, Arrowhead Game Studios / Kotaku, Screenshot: Подкаст «Пóпы и культура» / YouTube / Switch 2, a2dubai / YouTube / KotakuFrom mergers to memes, the landscape of interactive entertainment is always in motion. Here’s your cheat sheet for the week’s most important stories in gaming.Previous SlideNext SlideList slidesTarget Leaves Dozens Of Switch 2 Consoles Locked In A Cage On The Store FloorNintendo’s next big console, the Switch 2, is set to arrive on store shelves in just 10 days. So it’s not surprising to see photos showing dozens of Switch 2 consoles sitting in store warehouses and back areas. However, I wasn’t expecting a bunch of Switch 2 consoles to be sitting in a metal cage in the middle of a Target already. - Zack Zwiezen Read MorePrevious SlideNext SlideList slidesSwitch 2 Leaker Explains How He Got The Console Early And Why He's Not Afraid Of NintendoImage: Nintendo / KotakuIt was the middle of the night when Fedor Volkov found himself anxiously waiting on the streets of Moscow for a ride back home. In his arms he held a Switch 2 box and nestled within was the console fans had been waiting years to get their hands on, but which still didn’t officially go on sale for more than a week. He was too nervous and excited to remember to bring something to hide it in. - Ethan Gach Read MorePrevious SlideNext SlideList slidesSomeone Take Away Randy Pitchford's PhoneImage: Fox / Disney / KotakuSometimes you just gotta walk away. And this might be one of those times. Earlier this month, Gearbox co-founder and CEO Randy Pitchford replied to someone on social media about the studio’s next game, Borderlands 4, possibly receiving an $80 price tag. He said it wasn’t his call and then infamously added, “If you’re a real fan, you’ll find a way to make it happen.” This didn’t go over well with people online. A few days later, on May 22, he said he didn’t intend to sound like an asshole. - Zack Zwiezen Read MorePrevious SlideNext SlideList slidesSwitch 2 Startup And Menu Settings Appear Online As Early Player Shows Off Console In 'Code Red' Leak For NintendoScreenshot: Подкаст «Пóпы и культура» / YouTube / Switch 2The Switch 2 is just days away from its official June 5 launch, but already footage is beginning to spread online of people going hands-on with Nintendo’s next console. One fan based in Russia recently uploaded a nearly 10-minute video that includes the Switch 2's startup sequence and a tour through its menu settings. “Respects to this man for sacrificing his life to unbox the console a week before launch,” reads the top comment on YouTube. - Ethan Gach Read MorePrevious SlideNext SlideList slidesClair Obscur: Expedition 33 Publisher Says Fans Would Never Guess The Hit RPG's Budget: 'I'm Sure Mirror's Edge And Vanquish Cost More'Image: Sandfall InteractiveClair Obscur: Expedition 33 is one of the top-rated games of the year and has sold over 3.3 million copies. And it did it all with a very small budget, according to publisher Kelpler Interactive. How small? Portfolio director Matthew Handrahan isn’t saying, but he thinks everyone’s guesses are probably wrong. - Ethan Gach Read MorePrevious SlideNext SlideList slidesOnly One First-Party Nintendo Game Won't Work On Switch 2Image: Nintendo / KotakuThe Nintendo Switch 2 will be able to play most original Switch games without any issues when it launches on June 5. According to an update from Nintendo, most big games and all first-party titles (with one tiny exception) will work on Switch 2, though you might need an update or an old Joy-Con. - Zack Zwiezen Read MorePrevious SlideNext SlideList slidesHelldivers 2 Players Are Pulling Off Incredible Feats In A Last-Ditch Effort To Save Super EarthImage: Arrowhead Game Studios / KotakuHelldivers 2's Galactic War has come to Super Earth and it’s going very, very badly. Players have lost every major city on the planet save for two, but are making a triumphant last stand against the Illuminate as fans from across the real world band together to hold the line. - Ethan Gach Read MorePrevious SlideNext SlideList slidesSomeone's Unboxing A Switch 2 But Claims It Needs A Day-One Patch To WorkScreenshot: a2dubai / YouTube / KotakuSwitch 2 hardware appears to be officially out in the wild, but it doesn’t sound like anyone will be able to play the console early. A day-one patch is needed for it to fully work, according to someone who uploaded a brief unboxing video of the new Nintendo console to YouTube. - Ethan Gach Read MorePrevious SlideNext SlideList slidesGameStop Doubles Down On Crypto With Massive Bitcoin Purchase As Stores CloseGameStop Doubles Down On Crypto With Massive Bitcoin Purchase As Stores Close Share SubtitlesOffEnglishThe company continues its pivot away from selling games and toward doing anything else to stay afloatPrevious SlideNext SlideList slidesPlayStation’s Days of Play Brings Bomb Rush Cyberfunk, NBA 2K25 & More To PS PlusPlayStation’s Days of Play Brings Bomb Rush Cyberfunk, NBA 2K25 & More To PS Plus Share SubtitlesOffEnglishBomb Rush Cyberfunk is hitting PS Plus alongside NBA 2K25 and a Destiny 2 takeover in June

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Kotaku’s Biggest Gaming Culture News For The Week May 31, 2025