Windows users will dread the familiar sight of the Blue Screen of Death (BSOD) whenever they encounter an error. But after nearly 40 years, Microsoft will be retiring this infamous error message, or rather giving it a new color.The company has redesigned the error screen to what will soon be known as the Black Screen of Death. Compared to the current screen, which includes a frowning emoticon and sometimes a QR code, this black screen is more simplified, listing the stop code and faulty system driver.In an interview with The Verge, Microsoft's vice president of enterprise and OS security David Weston said, “This is really an attempt on clarity and providing better information and allowing us and customers to really get to what the core of the issue is so we can fix it faster. Part of it is just cleaner information on what exactly went wrong, where it’s Windows versus a component.”Continue Reading at GameSpot

The best roguelike games offer a serious but rewarding commitment, inviting you to lose time and time again until you reach new heights. And then you get to repeat the process while retaining knowledge that shapes your future sessions, improving your skills with each subsequent run.The best roguelike games follow the philosophy of randomizing existing game elements and providing a different experience every time you start a new run, with the condition that a game over screen means restarting from scratch. The roguelite distinction is similar, but it involves permanent progression, be it in the form of story, unlockable paths, items, and so on.Our selection of the best roguelike games has something for every player, regardless of platform and subgenre of choice. Our picks intersect with rhythm, deckbuilding, platforming, puzzle, and shooter games, to name a few. The roguelike and roguelite genres keep gaining more ground as pillars for design choices, meaning that some of the games on this list will ring familiar with the selections in our best PS5 games and best PC game lists. You'll also find some overlap with our recommendations for the best indie games to play right now.As the middle of 2025 draws near, choosing the best roguelike games becomes tougher with each passing day. The likes of Nuclear Throne, The Binding of Isaac, and Enter the Gungeon progressively marked their place in the genre years ago. Now, roguelikes and roguelites are in abundance, with game developers coming up with novel spins and pushing the genre forward.Whether you're looking for something more traditional or a unique take on a genre that is brimming with creativity, our best roguelike games list is bound to add a few new experiences to have on your radar. BalatroDeveloper: LocalThunkRelease Date: February 20, 2024Platforms: PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, Android, iOS, PCIf you've seen your loved ones spending way too much time on their phones during the past year, it's likely due to LocalThunk's engrossing take on poker. Balatro is deceptively simple: Look at your hand, think of the combination that will net you the most points, and see the numbers go up.As you slowly make your way to tougher levels, gaining additional cards that multiply said score while granting an array of often absurd bonuses, you'll immediately understand the appeal. Balatro is not about poker, nor is it just a roguelike. It's a numbers game where you can rig the rules in your favor. Its challenges are hypnotizing, but once you achieve victory for the first time, it'll take you a while to play anything else. See at Amazon Pacific DriveDeveloper: Ironwood StudiosRelease Date: February 22, 2024Platforms: PlayStation 5, PCPacific Drive is not technically a roguelite, even if it shares quite a few similarities in how you navigate its world, picking up key items and tackling objectives as you escape from weather anomalies from the inside of your car. The Endless Expeditions update, however, does push the game toward that direction.Released on April 3 of this year, Expeditions takes you outside of the campaign and into a randomized map with modifiers and rewards, the latter including cosmetics and unique tools. The trick is that you won't be able to stock up on resources, as you're forced to scavenge and build your inventory from scratch each time.Expeditions only end once you've collected enough anchors on a map. The longer this takes, however, the harder the task will become, with anomalies gearing up in difficulty. If you're looking for an extra challenge or an interesting twist on the Pacific Drive formula, Expeditions is the answer.Fanatical and GameSpot are both owned by Fandom. See at Fanatical Dead CellsDeveloper: Motion TwinRelease Date: August 6, 2018Platforms: PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, Android, iOS, PCDead Cells is one of the pioneers of the new wave of roguelites of the past few years. Ever since its conception, developer Motion Twin set out to build an ambitious foundation--prioritizing a breakneck rhythm and flow in movement and attacks, rewarding fast reflexes and improvisation on the spot.The team continued to work on the game over the years, delivering a total of 35 major updates, expanding and ironing out possibly every element inside out. If at some point you think the base game doesn't have enough to offer, there are five DLCs (one of them free), including the Return to Castlevania expansion. As it stands, there might never be another game like Dead Cells, and that's okay. We'll still be playing it for years to come, while also witnessing the team trying out new ideas, such as the co-op roguelite Windblown, which is an early access game to watch. See at Fanatical Deep Rock Galactic: SurvivorDeveloper: Funday GamesRelease Date: February 14, 2024Platforms: PCIf you're a Left 4 Dead 2 fan, chances are that you've heard of Deep Rock Galactic, which takes the structure of the zombie-driven shooter and takes it in a different direction, featuring dwarves in space, alien monsters, and destructible environments. Deep Rock Galactic: Survivor, however, takes things even further.Released in Steam early access back on February 14, 2024, you're taken onto increasingly harder levels where your dwarf of choice attacks automatically. The Survivor-like is presented in a top-down perspective, with the mining mechanic taking center stage to unlock upgrades during runs and improve your chances.There have been four sizable updates, but even in its infancy, developer Funday Games struck gold when mining for resources. The combination of its existing setting with the roguelike genre is an enticing one. See at Steam Hades 2Developer: Supergiant GamesRelease Date: May 6, 2024Platforms: PCDeveloper Supergiant Games has famously never done sequels before--until Hades 2. The sequel follows the events of the first game, in which Zagreus, son of the Greek god of the underworld, fought his way to the surface. Now, his sister Melinöe is tasked with defeating Chronos, the god of time itself, who's posing a threat unknown to everyone to this point.The roguelite is similar in nature to its predecessor, advancing the story with each victorious or failed run, gradually uncovering layer upon layer of new characters, powers to combine and grow stronger with, and even more features to further customize your experience. Hades 2 is still in early access, but there's a ridiculous amount of story and challenges to go through. Plus, the sequel is one of the first games confirmed for the Nintendo Switch 2. The 1.0 release date is yet to be confirmed, but Supergiant is targeting 2025. See at Steam Darkest Dungeon 2Developer: Red Hook StudiosRelease Date: May 8, 2024Platforms: PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, PCDarkest Dungeon 2 entered early access in October 2021, with the full launch taking place on May 8. It had a tall order--surpassing the inimitable Darkest Dungeon, a tough roguelike centered around stress as a mechanic, with characters being driven mad or, on occasion, becoming inspired by the embrace of darkness and presence of heinous monsters.The sequel moves away from the structure of its predecessor, where you explored different biomes while managing resources and upgrading a home base. Now, it follows a structure similar to modern roguelite conventions, where you choose from different paths that are labeled with the rewards and challenges awaiting on the roads.While the combat shares some similarities, many new features shake up previous foundations, from playable origin stories for each hero to the affinity system, which takes the stress mechanic of the first game and adds a communal element to it by leading to different relationship archetypes between party members. Despite the change in presentation with more bells and whistles, Darkest Dungeon 2 retains the spirit of the first game--it's a visceral, tough-as-nails adventure that demands patience to overcome. See at Fanatical Rogue Legacy 2Developer: Cellar Door GamesRelease Date: April 28, 2022Platforms: PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, PCWhen the original Rogue Legacy launched in 2013, its combination of metroidvania with roguelite elements was already promising. Yet, it pushed things further with a genius feature where, each time you die, one of your children succeeds you. The trick? Everybody has unique traits, from gigantism and baldness to color blindness and dyslexia, which would have gameplay impacts from the beneficial to the hilarious.Rogue Legacy 2 pushes the novelty with even more traits and classes, including a bard and a dragon lancer. The metroidvania aspect has also been improved with the addition of unique items that permanently unlock abilities to further explore the world and unveil its secrets. It's a sequel that successfully ticks every box a sequel must, and does so with a familiar grace and humor that still has a lot to offer over a decade later. See at Steam Spelunky 2Developer: Mossmouth and BlitWorksRelease Date: September 29, 2020Platforms: PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, PCSpelunky is the classic go-to recommendation for a roguelike with ironclad design. The platformer with an Indiana Jones spirit made for one of the most challenging roguelites out there, requiring patience and the willingness to study every possible enemy pattern, trap, and miscalculation that can end your run, and then memorize it all for the next attempt.Spelunky 2 is a showcase of refinement upon refinement. Sure, it's touted with a bigger world with new areas to study, multiple routes to find and take advantage of, and an assortment of features meant to subvert long-standing fans' expectations. The sequel's greatest trick, however, is once again proving that meticulously thought design can elevate good ideas to admirable heights. The only way to improve is to keep trying, over and over, until surpassing the obstacles in your way becomes second nature. And then you get to do it all over again in the following area. See at Steam Slay the SpireDeveloper: Mega CritRelease Date: January 23, 2019Platforms: PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, Android, iOS, PCDeck-building has become a popular marriage candidate for roguelites, and Slay the Spire might be one of the games responsible for its popularity. The premise is simple: You pick a character who has a predefined card deck and jump into a procedurally generated run. The rewards, obstacles, and challenges roaming your chosen paths are always different, demanding different strategies.As you make your way through a game session, you'll collect more cards for your deck, slowly customizing the options available to fit different playstyles and adapt yourself to the danger at hand. Do you invest in dealing as much damage as possible, neglecting your defense? Do you try to come up with different synergies to create a jack-of-all-trades card deck? There's always something to learn and discover, and the number of combinations available to experiment with is seducingly daunting. The best part? There's a sequel in the works, slated for 2025. See at Steam Risk of Rain 2Developer: Hopoo GamesRelease Date: August 11, 2020Platforms: PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, PCRisk of Rain 2 is one of the few roguelites that explored the idea of taking the often pixel art, 2D-driven presentations of the genre and experimenting with 3D instead. Taking the elements that made its predecessor great, from enemy design to the different survivors you control, the change of perspective led to a breath of fresh air in the genre, and one of the most entertaining online games out there.The 1.0 release on August 11, 2020 has been followed up with hefty updates and paid DLC since. You can spend hours just fooling around with friends and seeing how far you can go. Once you get invested in the game's most intricate secrets and mechanics, however, you'll find out that the thrill comes down to becoming an unstoppable force challenged by a dynamic difficulty meter that's constantly keeping you on your toes. The use of 3D, then, isn't a mere novelty--it literally shines a new light on what roguelites can achieve when looked at from a different perspective, adding a different sense of movement and scale to the usual roguelite chaos. See at Steam Crypt of the NecrodancerDeveloper: Brace Yourself GamesRelease Date: April 23, 2015Platforms: PlayStation 4, Xbox One, Nintendo Switch, Android, iOS, PCCrypt of the Necrodancer might be one of the oldest picks of our best roguelike games list, but the reason is simple: No other roguelite has managed to combine the genre conventions with the mechanics of a rhythm game to such success. Every movement and action in the game is tied to the beat of the soundtrack blasting in the background.Enemies have different patterns that you must learn, all while carefully moving on tiles as if you were tapping the floor with your foot following a song. Even if you're not rhythm game savvy, the mix of both genres is accommodating enough to make you a believer--right until you meet a dragon for the first time, that is. After the original release, Cadence of Hyrule followed up on the concept, with the studio collaborating with Nintendo for a different take on The Legend of Zelda. But Crypt of the Necrodancer remains a worthy rogue classic. See at Steam Into the BreachDeveloper: Subset GamesRelease Date: February 27, 2018Platforms: Nintendo Switch, Android, iOS, PCThe alien invasion grows in numbers. You must assemble a squad of a handful of units and try to beat the odds. When you inevitably meet your demise, the last person standing creates a rift and travels to a different timeline. Time to start again.Into the Breach has a steep learning curve. Its design conventions, however, make it worth the effort to learn how to best use the space given to you and how your units can counterattack the alien push. The game is clear about the consequences of your movements on each map grid--whether or not you'll be able to land an attack, if one of your mechs will be caught in a tidal wave or an enemy projectile, and so on.Often, playing the strategy roguelike feels like a series of elaborate board games, where you carefully move pieces and spend your time thinking of the best possible plan. When it all comes together, the satisfaction is unparalleled. But even when you fail and you're sent to another timeline to commence anew, there's a thrill in knowing that next time might be the one if you take the time to analyze your movements and execute with care.Into the Breach is also the rare game to receive a 10/10 from GameSpot. See at Steam Loop HeroDeveloper: Four QuartersRelease Date: March 4, 2021Platforms: Xbox One, Xbox Series X|S, Nintendo Switch, Android, iOS, PCThe concept of loops and the repetitive nature of roguelites are a natural pairing. Loop Hero not only understands it, but extends it further by turning you into a dungeon master of sorts. You're given the choice of a hero and a map layout, as well as a deck of cards. You can place different types of terrain and structures, each having its own pros and cons. But you also need to place enemies, slowly making each loop--where the character walks a full cycle of the map--more intricate to navigate.The randomized nature of roguelites is heightened by giving you agency over the dangers that your hero will have to overcome. With a large number of unlockables to pursue after each session, as well as a captivating presentation, Loop Hero is one of the most inventive roguelites out there. See at Fanatical ReturnalDeveloper: HousemarqueRelease Date: April 30, 2021Platforms: PlayStation 5, PCHousemarque's expertise lies in games with an arcade nature, from Resogun to Nex Machina. At first glance, Returnal seems different--its presentation is powered by a level of production that screams AAA game. Initially introduced as a PlayStation 5 exclusive, the third-person shooter makes an interesting use of the roguelite concept, intertwining story events with each death. Similarly to Hades, meeting your demise rarely means taking a step back.Don't let its prestigious look deceive you, though--Returnal is the living proof of a modern arcade game, taking cues from the bullet hell genre. This means that you must be in constant movement, carefully timing dodges and narrow jumps to avoid a barrage of projectiles coming your way from all directions. A sequel is slated for 2026, but the first game deserves all of your attention. It's one of the best games in the PlayStation catalog, and a thrilling showcase of how a roguelite structure can inform a story, blending into one coexisting vehicle for a narrative that wouldn't work elsewhere. See at Fanatical Shogun ShowdownDeveloper: RoboatinoRelease Date: September 5, 2024Platforms: PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, PCDeveloper Roboatino saw the synergy of roguelike and deck-building elements and decided to add turn-based combat to the mix. You command a lone hero who must take positioning and time into consideration to defeat multiple enemies and make it out unscathed.Using an inventive mechanic regarding the tiles you set foot on, Shogun Showdown hides a surprising level of depth, which you gradually uncover the more time you spend with it. You can upgrade and sacrifice different movements and skills in between battles, and as you die, you'll unlock new characters and attacks to experiment with. If you want to test the game's combat by yourself, there's a free prologue available on PC. See at Fanatical Blue PrinceDeveloper: DogubombRelease Date: April 10, 2025Platforms: PlayStation 5, Xbox Series X|S, PCIn Blue Prince, you're a fourteen-year-old boy next in line for an inheritance. The catch is that you first need to explore a manor that changes its inner structure each day, hiding access to the elusive room 46 somewhere within its bowels. Dogubomb's title is part puzzle game, part roguelite, part investigative game.When you start a new day, you're given a number of steps that you can take inside the manor. Upon interacting with a door, the game grants you a random selection of rooms, each containing a puzzle, resource items, or a clue to a larger mystery. Sometimes all three of them. The deeper you plunge into Blue Prince, the higher the chances of becoming engrossed by the sheer amount of layers upon layers of puzzles to solve. See at Fanatical Caves of QudDeveloper: Freehold GamesRelease Date: December 5, 2024Platforms: PCDevelopment for Caves of Qud began back in 2007, with the first public beta being released to the world in 2010. Then, after almost a decade in Steam early access, the game was fully launched on December 5, 2024. The science-fantasy roguelike is brimming with emergent stories, offering a deeply simulated world where you can shape the environment as you see fit, join one of over 70 factions, or simply get lost in the overwhelming number of possible actions and outcomes available.In Caves of Qud, every NPC and monster is as fully simulated as you, meaning that they all have their own skills, equipment, body parts, and levels. The body parts are important, as there are multiple mutations at play, from two heads to the power of cloning oneself. The sandbox nature and painstaking level of detail have added an unmatched identity to the roguelike over its long lifespan. Now, there's never been a better time to take a plunge and become a part of its labyrinthine systems and intricate synergies that are happening in the game without your input. See at Steam FTL: Faster Than LightDeveloper: Subset GamesRelease Date: September 14, 2021Platforms: iOS, PCCommanding a party is a classic go-to for roguelites. Being the captain of a spaceship where you must attend to your crew and rooms individually, however, is an idea that is still novel to this day. Before Into the Breach, developer Subset Games came up with a different adventure in outer space.Presented with randomly generated galaxies, you must pick different paths to warp to, taking care and managing your spaceship in your ventures. Everything from the state of the hull to the level of oxygen must be accounted for. While you might be lucky with the galaxy destinations you pick, your crew will inevitably have to confront other ships.It's during these moments that FTL: Faster Than Light showcases its exhilarating mix of mechanics, forcing you to act fast by putting up fires, deciding which rooms to open and which ones to close, and sending crew members to repair the ship, all while using similar strategies on the enemy at hand. There's no other game like FTL. See at Steam InscryptionDeveloper: Daniel Mullins GamesRelease Date: October 19, 2021Platforms: PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, PCThe creator of the eerie Pony Island took a stab at the roguelike genre in 2021 with Inscryption. At first, you don't know where you are--all you can see is the inside of a dark cabin, and a strange figure that invites you to play a card game. The creepiness sets in more and more over time, as you use cards depicting animals that seem to be alive, trying to make progress in the game while also looking for an opportunity to try and figure out how to escape the cabin.Inscription has multiple twists that are best left as a secret. If you want a general indication of what to expect, however, this roguelike pulls you into an obscure setting that becomes darker the more time you spend with it, subverting existing genre conventions and familiar mechanics with a horror twist. See at Fanatical Dome KeeperDeveloper: BippinbitsRelease Date: September 27, 2022Platforms: PCDome Keeper is a great game for people who enjoy multitasking. As the name implies, you must protect a dome from enemy attacks. In order to do so, you must dig underneath the surface to search for resources and artifacts, which are used to choose upgrades and different ways to defend your base.Enemies won't just sit and wait, however. You only have a limited time to dig in between attack waves. Picking your upgrades carefully will make or break your chances of survival to gain another chance at plunging through the surface and build better defenses. Dome Keeper is an ambitious survival game that takes cue from roguelikes and tower defense games to create a different kind of challenge to overcome. See at Fanatical Monster TrainDeveloper: Shiny ShoeRelease Date: May 20, 2020Platforms: PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, iOS, PCMonster Train is the distant cousin of Slay the Spire. You're given a deck of cards that you slowly grow during runs, as well as different paths to choose from. The twist is how combat encounters are structured, turning elements like positioning and card strategies on their head.Whenever you face enemies, you're presented with a large vertical structure that has three play fields. You must carefully plan where to place your cards to defend the train's core. It's an idea that's pushed to its limit time and time again with the cards available and the ways in which enemies can also strategize around your defenses. Monster Train is a prime example of how much innovation is still in the genre. See at Fanatical Vampire SurvivorsDeveloper: PoncleRelease Date: October 20, 2022Platforms: PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, Android, iOS, PCTaking inspiration from a mobile game called Magic Survival, in which the main character attacked automatically without the player's input, developer Poncle leaned on a fascination for Castlevania's aesthetic to iterate on the concept. The simple idea led to an absurd amount of characters, levels, and items to unlock--including, of course, an official collaboration with Konami to include more than just indirect references to the Castlevania series.Playing a Vampire Survivors stage can last anything from 15 to 20 or 30 minutes--if you can survive long enough with the items you've acquired. Even if you fail, however, you're constantly unlocking items, characters, and stages to explore in subsequent runs. It's a game that's best described as a Pandora's Box equivalent. Especially considering the chaos that it will likely inflict on your schedule. See at Steam Hitman World of Assassination: Freelancer ModeDeveloper: IO InteractiveRelease Date: January 26, 2023Platforms: PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, PCThe Hitman series has always excelled in presenting puzzle boxes that double down as playgrounds to blend in, follow your target, and take them down in increasingly ridiculous ways. Freelancer Mode, introduced to Hitman World of Assassination on January 26, 2023, adds a different spin to the premise with a persistent and highly replayable experience.In this mode, targets are always random, and you're given access to different bonus objectives. Making use of a hub exclusive to Freelancer, Agent 47 must choose a crime syndicate to pursue, which sets the mood of the campaign, and then get started without any equipment or weapons. If you've already mastered the classic Hitman levels or you just want a different, ridiculously polished roguelike experience, Freelancer Mode is a distinct and ambitious take on the genre. Worth mentioning that Hitman World of Assassination is also slated to launch on Nintendo Switch 2. See at Steam InkboundDeveloper: Shiny ShoeRelease Date: April 9, 2024Platforms: PCFrom the makers of Monster Train comes Inkbound, a turn-based tactical roguelike that offers co-op, and synergies that are heightened by coordinating with others online. Players can move freely and act simultaneously in multiplayer, picking from eight different classes to try out different combinations.There's also a deck-building element of sorts involved in the vein of draftable abilities, upgrades, and an array of items to use in-game. It's an intriguing blend of genres that might take some time to get used to. Once things click, however, you and the rest of the party will be working in tandem to see how far you can push your strategies. See at Steam God of War Ragnarok: ValhallaDeveloper: Santa Monica StudiosRelease Date: December 12, 2023Platforms: PlayStation 4, PlayStation 5, PCGod of War Ragnarok is a behemoth of an action-RPG, featuring a lengthy campaign across open areas with side quests, collectibles, and dozens of corners to explore. If you're looking for a break from the main story or just want to try a new roguelite that elevates some of the game's strengths in a different structure, the free Valhalla DLC is a must play.Taking place after the events of the main story (although you can jump into it at any point from the main menu without worrying about spoilers of the main campaign), Valhalla has Kratos going through a series of punishing trials, which slowly serve as a therapy session of sorts as he reminiscences of the events that happened during the original trilogy of God of War games.The bite-sized rendition of combat encounters shines a different light on combat mechanics that you may already be familiar with. And, taking cues from the likes of Hades and Returnal, each death pushes the story forward in meaningful ways. Valhalla is a rare combination of genres that shouldn't work as well as they do, and it deserves your time before the next adventure of Kratos inevitably rolls in. See at Fanatical NoitaDeveloper: Nolla GamesRelease Date: October 15, 2020Platforms: PCAfter a short early access period in 2019, Noita was fully released in October 2020, and provided an escape from the horrors of that year with, well, more horrors. Its punishing difficulty and procedurally-generated worlds provide deep and engaging gameplay. Noita places you in the shoes of a wand-wielding alchemist navigating a deadly, destructible world. The seemingly simple pixel art style leads to complexity where water flows, acid burns, fire spreads, and cave-ins can be triggered by a single misplaced explosive.Unlike many roguelikes that focus on stat-based progression, Noita appeals to player creativity and experimentation. The game's wand crafting system is a particular highlight, allowing you to mix and match spells, modifiers, and triggers to create devastating effects or strange contraptions that alter the way the game plays with every decision. The fun of Noita is learning how to break it in delightfully chaotic ways. This customization means each run feels unique, not just because of the randomized levels, but because the tools at your disposal and the way you choose to implement them define each playthrough. Noita is deeper than it first appears, with plenty of secrets and mysteries to uncover. Its expansive hidden world and lore begs to be uncovered, and the community engagement and conversation around it continues even half a decade on from its release. Experiment with fire, mess around with slime, and Noita will reward your curiosity. You'll find that, most of the time, death in Noita stems from your own creation, giving the game a cruel sense of irony and punishment. Despite that, or perhaps even because of that, Noita is a beautiful experience. See at Steam

competitor analysis, website traffic, traffic comparison, SEO strategies, digital marketing, engagement metrics, user demographics, website analytics, 2025 trends In the cutthroat world of digital marketing, knowing your competitors’ website traffic is akin to knowing the secret ingredient of a rival chef’s famous dish. In 2025, analyzing and comparing competitor website traffic has evolved...

NSO Group, compañía israelita conocida por el software espía Pegasus, deberá pagar más de 167 millones de dólares en daños punitivos a Meta por una campaña de piratería informática y difusión de malware contra usuarios de WhatsApp. Así lo ha estimad

Which creative studio do you most admire right now, and why? This is a question we asked our community via an ongoing survey. With more than 700 responses so far, these are the top winners. What's striking about this year's results is the popularity of studios that aren't just producing beautiful work but are also actively shaping discussions and tackling the big challenges facing our industry and society. From the vibrant energy of Brazilian culture to the thoughtful minimalism of North European aesthetics, this list reflects a global creative landscape that's more connected, more conscious, and more collaborative than ever before. In short, these studios aren't just following trends; they're setting them. Read on to discover the 25 studios our community is most excited about right now. 1. Porto Rocha Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. It continues to dominate conversations in 2025, and it's easy to see why. Founders Felipe Rocha and Leo Porto have built something truly special—a studio that not only creates visually stunning work but also actively celebrates and amplifies diverse voices in design. For instance, their recent bold new identity for the São Paulo art museum MASP nods to Brazilian modernist design traditions while reimagining them for a contemporary audience. The rebrand draws heavily on the museum's iconic modernist architecture by Lina Bo Bardi, using a red-and-black colour palette and strong typography to reflect the building's striking visual presence. As we write this article, Porto Rocha just shared a new partnership with Google to reimagine the visual and verbal identity of its revolutionary Gemini AI model. We can't wait to see what they come up with! 2. DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system. At the heart of this major project is the Tilt: a 15-degree shift embedded in the logo that signals momentum, creativity, and anticipation. They've also continued to build their reputation as design thought leaders. At the OFFF Festival 2025, for instance, Simon and Aporva delivered a masterclass on running a successful brand design agency. Their core message centred on the importance of people and designing with intention, even in the face of global challenges. They also highlighted "Super Futures," their program that encourages employees to think freely and positively about brand challenges and audience desires, aiming to reclaim creative liberation. And if that wasn't enough, DixonBaxi has just launched its brand new website, one that's designed to be open in nature. As Simon explains: "It's not a shop window. It's a space to share the thinking and ethos that drive us. You'll find our work, but more importantly, what shapes it. No guff. Just us." 3. Mother Mother is a renowned independent creative agency founded in London and now boasts offices in New York and Los Angeles as well. They've spent 2025 continuing to push the boundaries of what advertising can achieve. And they've made an especially big splash with their latest instalment of KFC's 'Believe' campaign, featuring a surreal and humorous take on KFC's gravy. As we wrote at the time: "Its balance between theatrical grandeur and self-awareness makes the campaign uniquely engaging." 4. Studio Dumbar/DEPT® Based in Rotterdam, Studio Dumbar/DEPT® is widely recognised for its influential work in visual branding and identity, often incorporating creative coding and sound, for clients such as the Dutch Railways, Instagram, and the Van Gogh Museum. In 2025, we've especially admired their work for the Dutch football club Feyenoord, which brings the team under a single, cohesive vision that reflects its energy and prowess. This groundbreaking rebrand, unveiled at the start of May, moves away from nostalgia, instead emphasising the club's "measured ferocity, confidence, and ambition". 5. HONDO Based between Palma de Mallorca, Spain and London, HONDO specialises in branding, editorial, typography and product design. We're particular fans of their rebranding of metal furniture makers Castil, based around clean and versatile designs that highlight Castil's vibrant and customisable products. This new system features a bespoke monospaced typeface and logo design that evokes Castil's adaptability and the precision of its craftsmanship. 6. Smith & Diction Smith & Diction is a small but mighty design and copy studio founded by Mike and Chara Smith in Philadelphia. Born from dreams, late-night chats, and plenty of mistakes, the studio has grown into a creative force known for thoughtful, boundary-pushing branding. Starting out with Mike designing in a tiny apartment while Chara held down a day job, the pair learned the ropes the hard way—and now they're thriving. Recent highlights include their work with Gamma, an AI platform that lets you quickly get ideas out of your head and into a presentation deck or onto a website. Gamma wanted their brand update to feel "VERY fun and a little bit out there" with an AI-first approach. So Smith & Diction worked hard to "put weird to the test" while still developing responsible systems for logo, type and colour. The results, as ever, were exceptional. 7. DNCO DNCO is a London and New York-based creative studio specialising in place branding. They are best known for shaping identities, digital tools, and wayfinding for museums, cultural institutions, and entire neighbourhoods, with clients including the Design Museum, V&A and Transport for London. Recently, DNCO has been making headlines again with its ambitious brand refresh for Dumbo, a New York neighbourhood struggling with misperceptions due to mass tourism. The goal was to highlight Dumbo's unconventional spirit and demonstrate it as "a different side of New York." DNCO preserved the original diagonal logo and introduced a flexible "tape graphic" system, inspired by the neighbourhood's history of inventing the cardboard box, to reflect its ingenuity and reveal new perspectives. The colour palette and typography were chosen to embody Dumbo's industrial and gritty character. 8. Hey Studio Founded by Verònica Fuerte in Barcelona, Spain, Hey Studio is a small, all-female design agency celebrated for its striking use of geometry, bold colour, and playful yet refined visual language. With a focus on branding, illustration, editorial design, and typography, they combine joy with craft to explore issues with heart and purpose. A great example of their impact is their recent branding for Rainbow Wool. This German initiative is transforming wool from gay rams into fashion products to support the LGBT community. As is typical for Hey Studio, the project's identity is vibrant and joyful, utilising bright, curved shapes that will put a smile on everyone's face. 9. Koto Koto is a London-based global branding and digital studio known for co-creation, strategic thinking, expressive design systems, and enduring partnerships. They're well-known in the industry for bringing warmth, optimism and clarity to complex brand challenges. Over the past 18 months, they've undertaken a significant project to refresh Amazon's global brand identity. This extensive undertaking has involved redesigning Amazon's master brand and over 50 of its sub-brands across 15 global markets. Koto's approach, described as "radical coherence", aims to refine and modernize Amazon's most recognizable elements rather than drastically changing them. You can read more about the project here. 10. Robot Food Robot Food is a Leeds-based, brand-first creative studio recognised for its strategic and holistic approach. They're past masters at melding creative ideas with commercial rigour across packaging, brand strategy and campaign design. Recent Robot Food projects have included a bold rebrand for Hip Pop, a soft drinks company specializing in kombucha and alternative sodas. Their goal was to elevate Hip Pop from an indie challenger to a mainstream category leader, moving away from typical health drink aesthetics. The results are visually striking, with black backgrounds prominently featured (a rarity in the health drink aisle), punctuated by vibrant fruit illustrations and flavour-coded colours. Read more about the project here. 11. Saffron Brand Consultants Saffron is an independent global consultancy with offices in London, Madrid, Vienna and Istanbul. With deep expertise in naming, strategy, identity, and design systems, they work with leading public and private-sector clients to develop confident, culturally intelligent brands. One 2025 highlight so far has been their work for Saudi National Bank (SNB) to create NEO, a groundbreaking digital lifestyle bank in Saudi Arabia. Saffron integrated cultural and design trends, including Saudi neo-futurism, for its sonic identity to create a product that supports both individual and community connections. The design system strikes a balance between modern Saudi aesthetics and the practical demands of a fast-paced digital product, ensuring a consistent brand reflection across all interactions. 12. Alright Studio Alright Studio is a full-service strategy, creative, production and technology agency based in Brooklyn, New York. It prides itself on a "no house style" approach for clients, including A24, Meta Platforms, and Post Malone. One of the most exciting of their recent projects has been Offball, a digital-first sports news platform that aims to provide more nuanced, positive sports storytelling. Alright Studio designed a clean, intuitive, editorial-style platform featuring a masthead-like logotype and universal sports iconography, creating a calmer user experience aligned with OffBall's positive content. 13. Wolff Olins Wolff Olins is a global brand consultancy with four main offices: London, New York, San Francisco, and Los Angeles. Known for their courageous, culturally relevant branding and forward-thinking strategy, they collaborate with large corporations and trailblazing organisations to create bold, authentic brand identities that resonate emotionally. A particular highlight of 2025 so far has been their collaboration with Leo Burnett to refresh Sandals Resorts' global brand with the "Made of Caribbean" campaign. This strategic move positions Sandals not merely as a luxury resort but as a cultural ambassador for the Caribbean. Wolff Olins developed a new visual identity called "Natural Vibrancy," integrating local influences with modern design to reflect a genuine connection to the islands' culture. This rebrand speaks to a growing traveller demand for authenticity and meaningful experiences, allowing Sandals to define itself as an extension of the Caribbean itself. 14. COLLINS Founded by Brian Collins, COLLINS is an independent branding and design consultancy based in the US, celebrated for its playful visual language, expressive storytelling and culturally rich identity systems. In the last few months, we've loved the new branding they designed for Barcelona's 25th Offf Festival, which departs from its usual consistent wordmark. The updated identity is inspired by the festival's role within the international creative community, and is rooted in the concept of 'Centre Offf Gravity'. This concept is visually expressed through the festival's name, which appears to exert a gravitational pull on the text boxes, causing them to "stick" to it. Additionally, the 'f's in the wordmark are merged into a continuous line reminiscent of a magnet, with the motion graphics further emphasising the gravitational pull as the name floats and other elements follow. 15. Studio Spass Studio Spass is a creative studio based in Rotterdam, the Netherlands, focused on vibrant and dynamic identity systems that reflect the diverse and multifaceted nature of cultural institutions. One of their recent landmark projects was Bigger, a large-scale typographic installation created for the Shenzhen Art Book Fair. Inspired by tear-off calendars and the physical act of reading, Studio Spass used 264 A4 books, with each page displaying abstract details, to create an evolving grid of colour and type. Visitors were invited to interact with the installation by flipping pages, constantly revealing new layers of design and a hidden message: "Enjoy books!" 16. Applied Design Works Applied Design Works is a New York studio that specialises in reshaping businesses through branding and design. They provide expertise in design, strategy, and implementation, with a focus on building long-term, collaborative relationships with their clients. We were thrilled by their recent work for Grand Central Madison (the station that connects Long Island to Grand Central Terminal), where they were instrumental in ushering in a new era for the transportation hub. Applied Design sought to create a commuter experience that imbued the spirit of New York, showcasing its diversity of thought, voice, and scale that befits one of the greatest cities in the world and one of the greatest structures in it. 17. The Chase The Chase Creative Consultants is a Manchester-based independent creative consultancy with over 35 years of experience, known for blending humour, purpose, and strong branding to rejuvenate popular consumer campaigns. "We're not designers, writers, advertisers or brand strategists," they say, "but all of these and more. An ideas-based creative studio." Recently, they were tasked with shaping the identity of York Central, a major urban regeneration project set to become a new city quarter for York. The Chase developed the identity based on extensive public engagement, listening to residents of all ages about their perceptions of the city and their hopes for the new area. The resulting brand identity uses linear forms that subtly reference York's famous railway hub, symbolising the long-standing connections the city has fostered. 18. A Practice for Everyday Life Based in London and founded by Kirsty Carter and Emma Thomas, A Practice for Everyday Life built a reputation as a sought-after collaborator with like-minded companies, galleries, institutions and individuals. Not to mention a conceptual rigour that ensures each design is meaningful and original. Recently, they've been working on the visual identity for Muzej Lah, a new international museum for contemporary art in Bled, Slovenia opening in 2026. This centres around a custom typeface inspired by the slanted geometry and square detailing of its concrete roof tiles. It also draws from European modernist typography and the experimental lettering of Jože Plečnik, one of Slovenia's most influential architects.⁠ A Practice for Everyday Life. Photo: Carol Sachs Alexey Brodovitch: Astonish Me publication design by A Practice for Everyday Life, 2024. Photo: Ed Park La Biennale di Venezia identity by A Practice for Everyday Life, 2022. Photo: Thomas Adank CAM – Centro de Arte Moderna Gulbenkian identity by A Practice for Everyday Life, 2024. Photo: Sanda Vučković 19. Studio Nari Studio Nari is a London-based creative and branding agency partnering with clients around the world to build "brands that truly connect with people". NARI stands, by the way, for Not Always Right Ideas. As they put it, "It's a name that might sound odd for a branding agency, but it reflects everything we believe." One landmark project this year has been a comprehensive rebrand for the electronic music festival Field Day. Studio Nari created a dynamic and evolving identity that reflects the festival's growth and its connection to the electronic music scene and community. The core idea behind the rebrand is a "reactive future", allowing the brand to adapt and grow with the festival and current trends while maintaining a strong foundation. A new, steadfast wordmark is at its centre, while a new marque has been introduced for the first time. 20. Beetroot Design Group Beetroot is a 25‑strong creative studio celebrated for its bold identities and storytelling-led approach. Based in Thessaloniki, Greece, their work spans visual identity, print, digital and motion, and has earned international recognition, including Red Dot Awards. Recently, they also won a Wood Pencil at the D&AD Awards 2025 for a series of posters created to promote live jazz music events. The creative idea behind all three designs stems from improvisation as a key feature of jazz. Each poster communicates the artist's name and other relevant information through a typographical "improvisation". 21. Kind Studio Kind Studio is an independent creative agency based in London that specialises in branding and digital design, as well as offering services in animation, creative and art direction, and print design. Their goal is to collaborate closely with clients to create impactful and visually appealing designs. One recent project that piqued our interest was a bilingual, editorially-driven digital platform for FC Como Women, a professional Italian football club. To reflect the club's ambition of promoting gender equality and driving positive social change within football, the new website employs bold typography, strong imagery, and an empowering tone of voice to inspire and disseminate its message. 22. Slug Global Slug Global is a creative agency and art collective founded by artist and musician Bosco (Brittany Bosco). Focused on creating immersive experiences "for both IRL and URL", their goal is to work with artists and brands to establish a sustainable media platform that embodies the values of young millennials, Gen Z and Gen Alpha. One of Slug Global's recent projects involved a collaboration with SheaMoisture and xoNecole for a three-part series called The Root of It. This series celebrates black beauty and hair, highlighting its significance as a connection to ancestry, tradition, blueprint and culture for black women. 23. Little Troop New York studio Little Troop crafts expressive and intimate branding for lifestyle, fashion, and cultural clients. Led by creative directors Noemie Le Coz and Jeremy Elliot, they're known for their playful and often "kid-like" approach to design, drawing inspiration from their own experiences as 90s kids. One of their recent and highly acclaimed projects is the visual identity for MoMA's first-ever family festival, Another World. Little Troop was tasked with developing a comprehensive visual identity that would extend from small items, such as café placemats, to large billboards. Their designs were deliberately a little "dream-like" and relied purely on illustration to sell the festival without needing photography. Little Troop also carefully selected seven colours from MoMA's existing brand guidelines to strike a balance between timelessness, gender neutrality, and fun. 24. Morcos Key Morcos Key is a Brooklyn-based design studio co-founded by Jon Key and Wael Morcos. Collaborating with a diverse range of clients, including arts and cultural institutions, non-profits and commercial enterprises, they're known for translating clients' stories into impactful visual systems through thoughtful conversation and formal expression. One notable project is their visual identity work for Hammer & Hope, a magazine that focuses on politics and culture within the black radical tradition. For this project, Morcos Key developed not only the visual identity but also a custom all-caps typeface to reflect the publication's mission and content. 25. Thirst Thirst, also known as Thirst Craft, is an award-winning strategic drinks packaging design agency based in Glasgow, Scotland, with additional hubs in London and New York. Founded in 2015 by Matthew Stephen Burns and Christopher John Black, the company specializes in building creatively distinctive and commercially effective brands for the beverage industry. To see what they're capable of, check out their work for SKYY Vodka. The new global visual identity system, called Audacious Glamour', aims to unify SKYY under a singular, powerful idea. The visual identity benefits from bolder framing, patterns, and a flavour-forward colour palette to highlight each product's "juicy attitude", while the photography style employs macro shots and liquid highlights to convey a premium feel.

Hi, friends! Welcome to Installer No. 87, your guide to the best and Verge-iest stuff in the world. (If you’re new here, welcome, happy It’s Officially Too Hot Now Week, and also you can read all the old editions at the Installer homepage.) This week, I’ve been reading about Sabrina Carpenter and Khaby Lame and intimacy coordinators, finally making a dent in Barbarians at the Gate, watching all the Ben Schwartz and Friends I can find on YouTube, planning my days with the new Finalist beta, recklessly installing all the Apple developer betas after WWDC, thoroughly enjoying Dakota Johnson’s current press tour, and trying to clear all my inboxes before I go on parental leave. It’s… going.I also have for you a much-awaited new browser, a surprise update to a great photo editor, a neat trailer for a meh-looking movie, a classic Steve Jobs speech, and much more. Slightly shorter issue this week, sorry; there’s just a lot going on, but I didn’t want to leave y’all hanging entirely. Oh, and: we’ll be off next week, for Juneteenth, vacation, and general summer chaos reasons. We’ll be back in full force after that, though! Let’s get into it.(As always, the best part of Installer is your ideas and tips. What do you want to know more about? What awesome tricks do you know that everyone else should? What app should everyone be using? Tell me everything: installer@theverge.com. And if you know someone else who might enjoy Installer, forward it to them and tell them to subscribe here.)The DropDia. I know there are a lot of Arc fans here in the Installerverse, and I know you, like me, will have a lot of feelings about the company’s new and extremely AI-focused browser. Personally, I don’t see leaving Arc anytime soon, but there are some really fascinating ideas (and nice design touches) in Dia already. Snapseed 3.0. I completely forgot Snapseed even existed, and now here’s a really nice update with a bunch of new editing tools and a nice new redesign! As straightforward photo editors go, this is one of the better ones. The new version is only on iOS right now, but I assume it’s heading to Android shortly.“I Tried To Make Something In America.” I was first turned onto the story of the Smarter Scrubber by a great Search Engine episode, and this is a great companion to the story about what it really takes to bring manufacturing back to the US. And why it’s hard to justify.. That link, and the trailer, will only do anything for you if you have a newer iPhone. But even if you don’t care about the movie, the trailer — which actually buzzes in sync with the car’s rumbles and revs — is just really, really cool. Android 16. You can’t get the cool, colorful new look just yet or the desktop mode I am extremely excited about — there’s a lot of good stuff in Android 16 but most of it is coming later. Still, Live Updates look good, and there’s some helpful accessibility stuff, as well.The Infinite Machine Olto. I am such a sucker for any kind of futuristic-looking electric scooter, and this one really hits the sweet spot. Part moped, part e-bike, all Blade Runner vibes. If it wasn’t $3,500, then I would’ve probably ordered one already.The Fujifilm X-E5. I kept wondering why Fujifilm didn’t just make, like, a hundred different great-looking cameras at every imaginable price because everyone wants a camera this cool. Well, here we are! It’s a spin on the X100VI but with interchangeable lenses and a few power-user features. All my photographer friends are going to want this.Call Her Alex. I confess I’m no Call Her Daddy diehard, but I found this two-part doc on Alex Cooper really interesting. Cooper’s story is all about understanding people, the internet, and what it means to feel connected now. It’s all very low-stakes and somehow also existential? It’s only two parts, you should watch it.“Steve Jobs - 2005 Stanford Commencement Address.” For the 20th anniversary of Jobs’ famous (and genuinely fabulous) speech, the Steve Jobs Archive put together a big package of stories, notes, and other materials around the speech. Plus, a newly high-def version of the video. This one’s always worth the 15 minutes.Dune: Awakening. Dune has ascended to the rare territory of “I will check out anything from this franchise, ever, no questions asked.” This game is big on open-world survival and ornithopters, too, so it’s even more my kind of thing. And it’s apparently punishingly difficult in spots.CrowdsourcedHere’s what the Installer community is into this week. I want to know what you’re into right now as well! Email installer@theverge.com or message me on Signal — @davidpierce.11 — with your recommendations for anything and everything, and we’ll feature some of our favorites here every week. For even more great recommendations, check out the replies to this post on Threads and this post on Bluesky.“I had tried the paper planner in the leather Paper Republic journal but since have moved onto the Remarkable Paper Pro color e-ink device which takes everything you like about paper but makes it editable and color coded. Combine this with a Remarkable planner in PDF format off of Etsy and you are golden.” — Jason“I started reading a manga series from content creator Cory Kenshin called Monsters We Make. So far, I love it. Already preordered Vol. 2.” — Rob“I recently went down the third party controller rabbit hole after my trusty adapted Xbox One controller finally kicked the bucket, and I wanted something I could use across my PC, phone, handheld, Switch, etc. I’ve been playing with the GameSir Cyclone 2 for a few weeks, and it feels really deluxe. The thumbsticks are impossibly smooth and accurate thanks to its TMR joysticks. The face buttons took a second for my brain to adjust to; the short travel distance initially registered as mushy, but once I stopped trying to pound the buttons like I was at the arcade, I found the subtle mechanical click super satisfying.” — Sam“The Apple TV Plus miniseries Long Way Home. It’s Ewan McGregor and Charley Boorman’s fourth Long Way series. This time they are touring some European countries on vintage bikes that they fixed, and it’s such a light-hearted show from two really down to earth humans. Connecting with other people in different cultures and seeing their journey is such a treat!” — Esmael“Podcast recommendation: Devil and the Deep Blue Sea by Christianity Today. A deep dive into the Satanic Panic of the 80’s and 90’s.” — Drew“Splatoon 3 (the free Switch 2 update) and the new How to Train Your Dragon.” — Aaron“I can’t put Mario Kart World down. When I get tired of the intense Knockout Tour mode I go to Free Roam and try to knock out P-Switch challenges, some of which are really tough! I’m obsessed.” — Dave“Fable, a cool app for finding books with virtual book clubs. It’s the closest to a more cozy online bookstore with more honest reviews. I just wish you could click on the author’s name to see their other books.” — Astrid“This is the Summer Games Fest week (formerly E3, RIP) and there are a TON of game demos to try out on Steam. One that has caught my attention / play time the most is Wildgate. It’s a team based spaceship shooter where ship crews battle and try to escape with a powerful artifact.” — Sean“Battlefront 2 is back for some reason. Still looks great.” — IanSigning offI have long been fascinated by weather forecasting. I recommend Andrew Blum’s book, The Weather Machine, to people all the time, as a way to understand both how we learned to predict the weather and why it’s a literally culture-changing thing to be able to do so. And if you want to make yourself so, so angry, there’s a whole chunk of Michael Lewis’s book, The Fifth Risk, about how a bunch of companies managed to basically privatize forecasts… based on government data. The weather is a huge business, an extremely powerful political force, and even more important to our way of life than we realize. And we’re really good at predicting the weather!I’ve also been hearing for years that weather forecasting is a perfect use for AI. It’s all about vast quantities of historical data, tiny fluctuations in readings, and finding patterns that often don’t want to be found. So, of course, as soon as I read my colleague Justine Calma’s story about a new Google project called Weather Lab, I spent the next hour poking through the data to see how well DeepMind managed to predict and track recent storms. It’s deeply wonky stuff, but it’s cool to see Big Tech trying to figure out Mother Nature — and almost getting it right. Almost.See you next week!See More:

One of the four pillars of good conversation is levity. You needn’t be a comedian, you can but have some funTetra Images, LLC/Alamy Conversation lies at the heart of our relationships – yet many of us find it surprisingly hard to talk to others. We may feel anxious at the thought of making small talk with strangers and struggle to connect with the people who are closest to us. If that sounds familiar, Alison Wood Brooks hopes to help. She is a professor at Harvard Business School, where she teaches an oversubscribed course called “TALK: How to talk gooder in business and life”, and the author of a new book, Talk: The science of conversation and the art of being ourselves. Both offer four key principles for more meaningful exchanges. Conversations are inherently unpredictable, says Wood Brooks, but they follow certain rules – and knowing their architecture makes us more comfortable with what is outside of our control. New Scientist asked her about the best ways to apply this research to our own chats. David Robson: Talking about talking feels quite meta. Do you ever find yourself critiquing your own performance? Alison Wood Brooks: There are so many levels of “meta-ness”. I have often felt like I’m floating over the room, watching conversations unfold, even as I’m involved in them myself. I teach a course at Harvard, and [my students] all get to experience this feeling as well. There can be an uncomfortable period of hypervigilance, but I hope that dissipates over time as they develop better habits. There is a famous quote from Charlie Parker, who was a jazz saxophonist. He said something like, “Practise, practise, practise, and then when you get on stage, let it all go and just wail.” I think that’s my approach to conversation. Even when you’re hyper-aware of conversation dynamics, you have to remember the true delight of being with another human mind, and never lose the magic of being together. Think ahead, but once you’re talking, let it all go and just wail. Reading your book, I learned that a good way to enliven a conversation is to ask someone why they are passionate about what they do. So, where does your passion for conversation come from? I have two answers to this question. One is professional. Early in my professorship at Harvard, I had been studying emotions by exploring how people talk about their feelings and the balance between what we feel inside and how we express that to others. And I realised I just had this deep, profound interest in figuring out how people talk to each other about everything, not just their feelings. We now have scientific tools that allow us to capture conversations and analyse them at large scale. Natural language processing, machine learning, the advent of AI – all this allows us to take huge swathes of transcript data and process it much more efficiently. Receive a weekly dose of discovery in your inbox. Sign up to newsletter The personal answer is that I’m an identical twin, and I spent my whole life, from the moment I opened my newborn eyes, existing next to a person who’s an exact copy of myself. It was like observing myself at very close range, interacting with the world, interacting with other people. I could see when she said and did things well, and I could try to do that myself. And I saw when her jokes failed, or she stumbled over her words – I tried to avoid those mistakes. It was a very fortunate form of feedback that not a lot of people get. And then, as a twin, you’ve got this person sharing a bedroom, sharing all your clothes, going to all the same parties and playing on the same sports teams, so we were just constantly in conversation with each other. You reached this level of shared reality that is so incredible, and I’ve spent the rest of my life trying to help other people get there in their relationships, too. “TALK” cleverly captures your framework for better conversations: topics, asking, levity and kindness. Let’s start at the beginning. How should we decide what to talk about? My first piece of advice is to prepare. Some people do this naturally. They already think about the things that they should talk about with somebody before they see them. They should lean into this habit. Some of my students, however, think it’s crazy. They think preparation will make the conversation seem rigid and forced and overly scripted. But just because you’ve thought ahead about what you might talk about doesn’t mean you have to talk about those things once the conversation is underway. It does mean, however, that you always have an idea waiting for you when you’re not sure what to talk about next. Having just one topic in your back pocket can help you in those anxiety-ridden moments. It makes things more fluent, which is important for establishing a connection. Choosing a topic is not only important at the start of a conversation. We’re constantly making decisions about whether we should stay on one subject, drift to something else or totally shift gears and go somewhere wildly different. Sometimes the topic of conversation is obvious. Even then, knowing when to switch to a new one can be trickyMartin Parr/Magnum Photos What’s your advice when making these decisions? There are three very clear signs that suggest that it’s time to switch topics. The first is longer mutual pauses. The second is more uncomfortable laughter, which we use to fill the space that we would usually fill excitedly with good content. And the third sign is redundancy. Once you start repeating things that have already been said on the topic, it’s a sign that you should move to something else. After an average conversation, most people feel like they’ve covered the right number of topics. But if you ask people after conversations that didn’t go well, they’ll more often say that they didn’t talk about enough things, rather than that they talked about too many things. This suggests that a common mistake is lingering too long on a topic after you’ve squeezed all the juice out of it. The second element of TALK is asking questions. I think a lot of us have heard the advice to ask more questions, yet many people don’t apply it. Why do you think that is? Many years of research have shown that the human mind is remarkably egocentric. Often, we are so focused on our own perspective that we forget to even ask someone else to share what’s in their mind. Another reason is fear. You’re interested in the other person, and you know you should ask them questions, but you’re afraid of being too intrusive, or that you will reveal your own incompetence, because you feel you should know the answer already. What kinds of questions should we be asking – and avoiding? In the book, I talk about the power of follow-up questions that build on anything that your partner has just said. It shows that you heard them, that you care and that you want to know more. Even one follow-up question can springboard us away from shallow talk into something deeper and more meaningful. There are, however, some bad patterns of question asking, such as “boomerasking”. Michael Yeomans [at Imperial College London] and I have a recent paper about this, and oh my gosh, it’s been such fun to study. It’s a play on the word boomerang: it comes back to the person who threw it. If I ask you what you had for breakfast, and you tell me you had Special K and banana, and then I say, “Well, let me tell you about my breakfast, because, boy, was it delicious” – that’s boomerasking. Sometimes it’s a thinly veiled way of bragging or complaining, but sometimes I think people are genuinely interested to hear from their partner, but then the partner’s answer reminds them so much of their own life that they can’t help but start sharing their perspective. In our research, we have found that this makes your partner feel like you weren’t interested in their perspective, so it seems very insincere. Sharing your own perspective is important. It’s okay at some point to bring the conversation back to yourself. But don’t do it so soon that it makes your partner feel like you didn’t hear their answer or care about it. Research by Alison Wood Brooks includes a recent study on “boomerasking”, a pitfall you should avoid to make conversations flowJanelle Bruno What are the benefits of levity? When we think of conversations that haven’t gone well, we often think of moments of hostility, anger or disagreement, but a quiet killer of conversation is boredom. Levity is the antidote. These small moments of sparkle or fizz can pull us back in and make us feel engaged with each other again. Our research has shown that we give status and respect to people who make us feel good, so much so that in a group of people, a person who can land even one appropriate joke is more likely to be voted as the leader. And the joke doesn’t even need to be very funny! It’s the fact that they were confident enough to try it and competent enough to read the room. Do you have any practical steps that people can apply to generate levity, even if they’re not a natural comedian? Levity is not just about being funny. In fact, aiming to be a comedian is not the right goal. When we watch stand-up on Netflix, comedians have rehearsed those jokes and honed them and practised them for a long time, and they’re delivering them in a monologue to an audience. It’s a completely different task from a live conversation. In real dialogue, what everybody is looking for is to feel engaged, and that doesn’t require particularly funny jokes or elaborate stories. When you see opportunities to make it fun or lighten the mood, that’s what you need to grab. It can come through a change to a new, fresh topic, or calling back to things that you talked about earlier in the conversation or earlier in your relationship. These callbacks – which sometimes do refer to something funny – are such a nice way of showing that you’ve listened and remembered. A levity move could also involve giving sincere compliments to other people. When you think nice things, when you admire someone, make sure you say it out loud. This brings us to the last element of TALK: kindness. Why do we so often fail to be as kind as we would like? Wobbles in kindness often come back to our egocentrism. Research shows that we underestimate how much other people’s perspectives differ from our own, and we forget that we have the tools to ask other people directly in conversation for their perspective. Being a kinder conversationalist is about trying to focus on your partner’s perspective and then figuring what they need and helping them to get it. Finally, what is your number one tip for readers to have a better conversation the next time they speak to someone? Every conversation is surprisingly tricky and complex. When things don’t go perfectly, give yourself and others more grace. There will be trips and stumbles and then a little grace can go very, very far. Topics:

First Enchantment The Sims 4 Enchanted by Nature gets an official reveal trailer confirming that fairies are so back As promised, Maxis has dropped the first trailer for the next major expansion to The Sims 4, coming this July. Image credit: EA / Maxis News by Sherif Saed Contributing Editor Additional contributions by Rebecca Jones Published on June 12, 2025 Our first look at Enchanted by Nature, the new expansion coming to The Sims 4 next month, has officially arrived. Maxis and EA previously confirmed that the first trailer would be dropping today, before we get a deep look at gameplay on June 26. This is the game’s first major expansion since Businesses & Hobbies arrived in March, and as the name suggests, adds nature-inspired content. To see this content please enable targeting cookies. The major reveal, of course, is the long-anticipated return of fairies to The Sims, and it looks as though plenty of notes have been taken from their extremely well-received debut as a playable occult type back in The Sims 3. We all kind of saw that one coming though, since EA are surely too canny to blatantly tease Simmers with a popular returning feature only to pull the rug out. More unexpectedly, it seems that your Sims will soon be able to reject indoor life entirely by foraging for their meals, wild bathing, and sleeping out under the stars. All fun and games until they run afoul of one of several new and interesting ailments being introduced in the pack; fortunately, treating said ailments with traditional remedies also seems to have a big role to play as part of the new Apothecary... crafting type? Skill? Career? We'll surely find out more in that gameplay trailer, due out later this month. All of this takes place the new world of Innisgreen, which is partially inspired by Ireland, but only if you squint through a heavy layer of folklore and fantasy theming. It's definitely more Hobbiton than 21st century hometown for the most part, unless our Irish cousins have started living in whimsical treehouses and neglected to tell us; although one neighbourhood does seem to be based on the more down-to-earth setting of Cobh, County Cork — home of the famous "Deck of Cards" painted houses. To see this content please enable targeting cookies. Enchanted by Nature is part of a larger nature-themed season for The Sims 4. Though the expansion itself doesn’t arrive until July 10, the limited-time event, Nature’s Calling, kicks off June 24 to set the scene for what’s to come. Then, on July 1, the game’s next update will arrive, bringing with it more nature-themed skins and other customisation options. This is all part of The Sims 4’s June-August roadmap, which developer Maxis outlined just last week. The roadmap also revealed another major update is scheduled for August 19, itself adding even more customisation options to the game. Next up, of course, is the proper Enchanted by Nature gameplay reveal, which takes place just two weeks from now, on Thursday, June 26.

Winter is well and truly biting, but this fresh crop of game deals is bringing the heat. From mythological mayhem to pocket-sized platformers, there’s something here for every taste and timeframe. If your digital shelf could use a mid-year injection of chaos, charm, or challenge, this week’s offerings are primed to please.This Day in Gaming 🎂In retro news, I’m lighting a 26‑candle cake for Silent Hill, the fog‑laden survival horror fest that kept '99-era me perched on a seat with barely 2% of the surface area of one butt cheek. I still remember tentatively sweeping my flashlight across those grainy, polygonal streets, only to have the beam half illuminate some scurrying something in the dark. Though the OG Resident Evil certainly vexed me first, the unique magic of Silent Hill lay in how its graphical limitations—thick fog and encroaching darkness—became tools of terror rather than platform limitations. Every ring of static from your radio or *that* air raid siren heralding the "other plane" of this madhouse could ratchet up the dread in an instant. Lastly, I recall working game retail at launch and having to help absolutely bloody everybody with a solution to the piano puzzle.Tank controls and (hardware induced) bugger all visibility. OG Silent Hill was terrifying.Aussie bdays for notable games- Silent Hill (PS) 1999. Redux- Marvel vs. Capcom 2 (DC) 2000. Redux- The Conduit (Wii) 2009. eBay- Monster Hunter Generations (3DS) 2016. eBayContentsNice Savings for Nintendo SwitchAvailable now!Nintendo Switch 2 ConsoleNintendo Switch 2 + Mario Kart WorldNintendo kicks things off with Persona 5 Royal for A$66.60, a lavishly expanded edition of the genre-defining RPG whose original director Katsura Hashino was inspired by Carl Jung’s theories of the psyche. Also worth nabbing is Bravely Default II at A$63.10, a spiritual twinner to the Final Fantasy titles that’s cheekily packed with nostalgic mechanics like turning off random encounters to power-level in peace.Persona 5 Royal (-33%) - A$66.60Bravely Default II (-21%) - A$63.10Sonic Frontiers (-53%) - A$47Sonic x Shadow Generations (-35%) - A$49NBA 2K25 (-79%) - A$19Metal Gear Col. (-50%) - A$45Expiring Recent DealsOr gift a Nintendo eShop Card.Switch Console PricesHow much to Switch it up?Switch OLED + Mario Wonder: $̶5̶3̶9̶ $538 | Switch Original: $̶4̶9̶9̶ $448 | Switch OLED Black: $̶5̶3̶9̶ $469 | Switch OLED White: $̶5̶3̶9̶ $449 ♥ | Switch Lite: $̶3̶2̶9̶ $328 | Switch Lite Hyrule: $̶3̶3̶9̶ $335See itBack to topExciting Bargains for Xbox Over on Xbox Series X, Warhammer 40,000: Space Marine 2 is slashing skulls and prices at A$49.90, finally giving fans the long-awaited sequel to one of gaming’s most satisfyingly weighty shooters. Suicide Squad: Kill the Justice League is an outrageous A$9.90, and despite its rocky reception, it’s a fascinating look at how Batman: Arkham devs tried to blend looter-shooter DNA into their universe.40K Space Marine 2 (-54%) - A$49.90Suicide Squad: KTJL (-91%) - A$9.90Wild Hearts (-83%) - A$19Avatar: Pandora Gold Ed. (-69%) - A$49.90Hogwarts Legacy (-75%) - A$27.40Xbox OneTopSpin 2K25 (-88%) - A$14.90Sunset Overdrive (-36%) - A$19.20Alan Wake Rem. (-85%) - A$6.70Expiring Recent DealsThe Witcher 3 Comp. (-56%) - A$34.80Tekken 8 (-53%) - A$39.90NBA 2K25 (-80%) - A$24Farming Simulator 25 (-32%) - A$68FC 25 (-57%) - A$34Red Dead Redemption 2 (-78%) - A$20Lies of P (-19%) - A$73Lego Jurassic World (-65%) - A$22.50Or just invest in an Xbox Card.Xbox Console PricesHow many bucks for a 'Box? Series X: $̶7̶9̶9̶ $724 👑| Series S Black: $̶5̶4̶9̶ $545 | Series S White:$̶4̶9̶9̶ $498 | Series S Starter: N/ASee itBack to topPure Scores for PlayStationFor PS5 players, Marvel’s Spider-Man: Miles Morales swings down to A$39, letting you sling through Harlem while wearing everything from a Bodega Cat suit to a Spider-Verse frame-rate filter. Meanwhile, Ratchet & Clank: Rift Apart for A$54 is a tech marvel that started life as a PS4 title, before being fully rebuilt to show off the PS5’s SSD.PS4God of War Ragnarök (-60%) - A$44Gran Turismo 7 (-60%) - A$44Watch Dogs: Legion (-86%) - A$13.60Expiring Recent DealsPS+ Monthly FreebiesYours to keep from May 1 with this subscriptionArk: Survival Ascended (PS5)Balatro (PS5/PS4)Warhammer 40,000: Boltgun (PS5/PS4)Or purchase a PS Store Card.What you'll pay to 'Station.PS5 + Astro Bot:$̶7̶2̶4̶.9̶5̶ $699👑 | PS5 Slim Disc:$̶7̶9̶9̶ $625 | PS5 Slim Digital:6̶7̶9̶ $549 | PS5 Pro $̶1̶,1̶9̶9̶ $1,049 | PS VR2: $649.95 | PS VR2 + Horizon: $1,099 | PS Portal: $329See itBack to topPurchase Cheap for PCOn PC, Resident Evil 4 is a steal at A$29.90, a stunning remake where the developers added extra charm to Leon’s famous “Where’s everyone going, bingo?” line by letting players unlock vintage filters that emulate 2005-era graphics. Also notable is Lies of P at A$76.40, the Pinocchio-meets-Bloodborne mash-up that lets you lie in dialogue choices for combat perks.Lies of P (-15%) - A$76.40The Alters (-30%) - A$35.60Clair Obscur: Expedition 33 (-18%) - A$57.30Silent Hill 2 (-40%) - A$61.50Forza Horizon 5 (-65%) - A$31.40Resident Evil 4 (-50%) - A$29.90Expiring Recent DealsOr just get a Steam Wallet CardPC Hardware PricesSlay your pile of shame.Official launch in NovSteam Deck 256GB LCD: $649 | Steam Deck 512GB OLED: $899 | Steam Deck 1TB OLED: $1,049See it at SteamLaptop DealsDesktop DealsLenovo neo 50a G5 27" AIO (-47%) – A$1,379Lenovo neo 50q G4 Tiny (-35%) – A$639Lenovo neo 50t G5 Tower (-20%) – A$871.20Legion Tower 5i G8 (-29%) – A$1,899Monitor DealsSamsung QE50T 50" (-31%) – A$596ARZOPA 16.1" 144Hz (-55%) – A$159.99Z-Edge 27" 240Hz (-15%) – A$237.99Gawfolk 34" WQHD (-28%) – A$359LG 27" Ultragear (-42%) – A$349Component DealsStorage DealsBack to topLegit LEGO DealsExpiring Recent DealsBack to topHot Headphones DealsAudiophilia for lessBose QuietComfort Ultra Wireless (-38%) – A$399.95Soundcore by Anker Q20i (-43%) – A$68.79Sony MDR7506 Professional (-30%) – A$169Technics Premium (-46%) – A$299Bose SoundLink Flex (-31%) – A$171JBL Charge 5 - Portable Speaker (-28%) – A$144JBL Flip Essential 2 Waterproof Speaker (-26%) – A$96Sony SRS-XB100 Travel Speaker (-41%) – A$84.15Ultimate Ears Boom 3 Portable Speaker (-41%) – A$134.95Samsung Galaxy Buds2 Pro (-26%) – A$259.29Sennheiser Momentum 4 Wireless (-46%) – A$275Back to topTerrific TV DealsDo right by your console, upgrade your tellyLG 43" UT80 4K (-24%) – A$635Kogan 65" QLED 4K (-50%) – A$699Kogan 55" QLED 4K (-45%) – A$549LG 55" UT80 4K (-28%) – A$866Prism+ Q75 Ultra 75" 4K QLED (-47%) – A$1,229Gaimoo Mini Projector 1080p w/ 4K (-33%) – A$119.99GooDee 4K Projector (-58%) – A$169.99VOPLLS Mini Projector 4K (-19%) – A$168.99XuanPad Mini Projector (-36%) – A$128.99LG S70TY Q Series Sound Barn*-22%) – A$546Sony HTG700 Atmos Soundbar (-15%) – A$594Yamaha NS-SW050 Subwoofer (-13%) – A$270Smart Home DealsBack to top Adam Mathew is our Aussie deals wrangler. He plays practically everything, often on YouTube.

“The best way to predict the future is to invent it,” the famed computer scientist Alan Kay once said. Uttered more out of exasperation than as inspiration, his remark has nevertheless attained gospel-like status among Silicon Valley entrepreneurs, in particular a handful of tech billionaires who fancy themselves the chief architects of humanity’s future.  Sam Altman, Jeff Bezos, Elon Musk, and others may have slightly different goals and ambitions in the near term, but their grand visions for the next decade and beyond are remarkably similar. Framed less as technological objectives and more as existential imperatives, they include aligning AI with the interests of humanity; creating an artificial superintelligence that will solve all the world’s most pressing problems; merging with that superintelligence to achieve immortality (or something close to it); establishing a permanent, self-­sustaining colony on Mars; and, ultimately, spreading out across the cosmos. While there’s a sprawling patchwork of ideas and philosophies powering these visions, three features play a central role, says Adam Becker, a science writer and astrophysicist: an unshakable certainty that technology can solve any problem, a belief in the necessity of perpetual growth, and a quasi-religious obsession with transcending our physical and biological limits. In his timely new book, More Everything Forever: AI Overlords, Space Empires, and Silicon Valley’s Crusade to Control the Fate of Humanity, Becker calls this triumvirate of beliefs the “ideology of technological salvation” and warns that tech titans are using it to steer humanity in a dangerous direction.  “In most of these isms you’ll find the idea of escape and transcendence, as well as the promise of an amazing future, full of unimaginable wonders—so long as we don’t get in the way of technological progress.” “The credence that tech billionaires give to these specific science-fictional futures validates their pursuit of more—to portray the growth of their businesses as a moral imperative, to reduce the complex problems of the world to simple questions of technology, [and] to justify nearly any action they might want to take,” he writes. Becker argues that the only way to break free of these visions is to see them for what they are: a convenient excuse to continue destroying the environment, skirt regulations, amass more power and control, and dismiss the very real problems of today to focus on the imagined ones of tomorrow.  A lot of critics, academics, and journalists have tried to define or distill the Silicon Valley ethos over the years. There was the “Californian Ideology” in the mid-’90s, the “Move fast and break things” era of the early 2000s, and more recently the “Libertarianism for me, feudalism for thee”  or “techno-­authoritarian” views. How do you see the “ideology of technological salvation” fitting in?  I’d say it’s very much of a piece with those earlier attempts to describe the Silicon Valley mindset. I mean, you can draw a pretty straight line from Max More’s principles of transhumanism in the ’90s to the Californian Ideology [a mashup of countercultural, libertarian, and neoliberal values] and through to what I call the ideology of technological salvation. The fact is, many of the ideas that define or animate Silicon Valley thinking have never been much of a ­mystery—libertarianism, an antipathy toward the government and regulation, the boundless faith in technology, the obsession with optimization.  What can be difficult is to parse where all these ideas come from and how they fit together—or if they fit together at all. I came up with the ideology of technological salvation as a way to name and give shape to a group of interrelated concepts and philosophies that can seem sprawling and ill-defined at first, but that actually sit at the center of a worldview shared by venture capitalists, executives, and other thought leaders in the tech industry.  Readers will likely be familiar with the tech billionaires featured in your book and at least some of their ambitions. I’m guessing they’ll be less familiar with the various “isms” that you argue have influenced or guided their thinking. Effective altruism, rationalism, long­termism, extropianism, effective accelerationism, futurism, singularitarianism, ­transhumanism—there are a lot of them. Is there something that they all share?  They’re definitely connected. In a sense, you could say they’re all versions or instantiations of the ideology of technological salvation, but there are also some very deep historical connections between the people in these groups and their aims and beliefs. The Extropians in the late ’80s believed in self-­transformation through technology and freedom from limitations of any kind—ideas that Ray Kurzweil eventually helped popularize and legitimize for a larger audience with the Singularity.  In most of these isms you’ll find the idea of escape and transcendence, as well as the promise of an amazing future, full of unimaginable wonders—so long as we don’t get in the way of technological progress. I should say that AI researcher Timnit Gebru and philosopher Émile Torres have also done a lot of great work linking these ideologies to one another and showing how they all have ties to racism, misogyny, and eugenics. You argue that the Singularity is the purest expression of the ideology of technological salvation. How so? Well, for one thing, it’s just this very simple, straightforward idea—the Singularity is coming and will occur when we merge our brains with the cloud and expand our intelligence a millionfold. This will then deepen our awareness and consciousness and everything will be amazing. In many ways, it’s a fantastical vision of a perfect technological utopia. We’re all going to live as long as we want in an eternal paradise, watched over by machines of loving grace, and everything will just get exponentially better forever. The end. The other isms I talk about in the book have a little more … heft isn’t the right word—they just have more stuff going on. There’s more to them, right? The rationalists and the effective altruists and the longtermists—they think that something like a singularity will happen, or could happen, but that there’s this really big danger between where we are now and that potential event. We have to address the fact that an all-powerful AI might destroy humanity—the so-called alignment problem—before any singularity can happen.  Then you’ve got the effective accelerationists, who are more like Kurzweil, but they’ve got more of a tech-bro spin on things. They’ve taken some of the older transhumanist ideas from the Singularity and updated them for startup culture. Marc Andreessen’s “Techno-Optimist Manifesto” [from 2023] is a good example. You could argue that all of these other philosophies that have gained purchase in Silicon Valley are just twists on Kurzweil’s Singularity, each one building on top of the core ideas of transcendence, techno­-optimism, and exponential growth.  Early on in the book you take aim at that idea of exponential growth—specifically, Kurzweil’s “Law of Accelerating Returns.” Could you explain what that is and why you think it’s flawed? Kurzweil thinks there’s this immutable “Law of Accelerating Returns” at work in the affairs of the universe, especially when it comes to technology. It’s the idea that technological progress isn’t linear but exponential. Advancements in one technology fuel even more rapid advancements in the future, which in turn lead to greater complexity and greater technological power, and on and on. This is just a mistake. Kurzweil uses the Law of Accelerating Returns to explain why the Singularity is inevitable, but to be clear, he’s far from the only one who believes in this so-called law. “I really believe that when you get as rich as some of these guys are, you can just do things that seem like thinking and no one is really going to correct you or tell you things you don’t want to hear.” My sense is that it’s an idea that comes from staring at Moore’s Law for too long. Moore’s Law is of course the famous prediction that the number of transistors on a chip will double roughly every two years, with a minimal increase in cost. Now, that has in fact happened for the last 50 years or so, but not because of some fundamental law in the universe. It’s because the tech industry made a choice and some very sizable investments to make it happen. Moore’s Law was ultimately this really interesting observation or projection of a historical trend, but even Gordon Moore [who first articulated it] knew that it wouldn’t and couldn’t last forever. In fact, some think it’s already over.  These ideologies take inspiration from some pretty unsavory characters. Transhumanism, you say, was first popularized by the eugenicist Julian Huxley in a speech in 1951. Marc Andreessen’s “Techno-Optimist Manifesto” name-checks the noted fascist Filippo Tommaso Marinetti and his futurist manifesto. Did you get the sense while researching the book that the tech titans who champion these ideas understand their dangerous origins? You’re assuming in the framing of that question that there’s any rigorous thought going on here at all. As I say in the book, Andreessen’s manifesto runs almost entirely on vibes, not logic. I think someone may have told him about the futurist manifesto at some point, and he just sort of liked the general vibe, which is why he paraphrases a part of it. Maybe he learned something about Marinetti and forgot it. Maybe he didn’t care.  I really believe that when you get as rich as some of these guys are, you can just do things that seem like thinking and no one is really going to correct you or tell you things you don’t want to hear. For many of these billionaires, the vibes of fascism, authoritarianism, and colonialism are attractive because they’re fundamentally about creating a fantasy of control.  You argue that these visions of the future are being used to hasten environmental destruction, increase authoritarianism, and exacerbate inequalities. You also admit that they appeal to lots of people who aren’t billionaires. Why do you think that is?  I think a lot of us are also attracted to these ideas for the same reasons the tech billionaires are—they offer this fantasy of knowing what the future holds, of transcending death, and a sense that someone or something out there is in control. It’s hard to overstate how comforting a simple, coherent narrative can be in an increasingly complex and fast-moving world. This is of course what religion offers for many of us, and I don’t think it’s an accident that a sizable number of people in the rationalist and effective altruist communities are actually ex-evangelicals. More than any one specific technology, it seems like the most consequential thing these billionaires have invented is a sense of inevitability—that their visions for the future are somehow predestined. How does one fight against that? It’s a difficult question. For me, the answer was to write this book. I guess I’d also say this: Silicon Valley enjoyed well over a decade with little to no pushback on anything. That’s definitely a big part of how we ended up in this mess. There was no regulation, very little critical coverage in the press, and a lot of self-mythologizing going on. Things have started to change, especially as the social and environmental damage that tech companies and industry leaders have helped facilitate has become more clear. That understanding is an essential part of deflating the power of these tech billionaires and breaking free of their visions. When we understand that these dreams of the future are actually nightmares for the rest of us, I think you’ll see that senseof inevitability vanish pretty fast.  This interview was edited for length and clarity. Bryan Gardiner is a writer based in Oakland, California.