• Plug and Play: Build a G-Assist Plug-In Today

    Project G-Assist — available through the NVIDIA App — is an experimental AI assistant that helps tune, control and optimize NVIDIA GeForce RTX systems.
    NVIDIA’s Plug and Play: Project G-Assist Plug-In Hackathon — running virtually through Wednesday, July 16 — invites the community to explore AI and build custom G-Assist plug-ins for a chance to win prizes and be featured on NVIDIA social media channels.

    G-Assist allows users to control their RTX GPU and other system settings using natural language, thanks to a small language model that runs on device. It can be used from the NVIDIA Overlay in the NVIDIA App without needing to tab out or switch programs. Users can expand its capabilities via plug-ins and even connect it to agentic frameworks such as Langflow.
    Below, find popular G-Assist plug-ins, hackathon details and tips to get started.
    Plug-In and Win
    Join the hackathon by registering and checking out the curated technical resources.
    G-Assist plug-ins can be built in several ways, including with Python for rapid development, with C++ for performance-critical apps and with custom system interactions for hardware and operating system automation.
    For those that prefer vibe coding, the G-Assist Plug-In Builder — a ChatGPT-based app that allows no-code or low-code development with natural language commands — makes it easy for enthusiasts to start creating plug-ins.
    To submit an entry, participants must provide a GitHub repository, including source code file, requirements.txt, manifest.json, config.json, a plug-in executable file and READme code.
    Then, submit a video — between 30 seconds and two minutes — showcasing the plug-in in action.
    Finally, hackathoners must promote their plug-in using #AIonRTXHackathon on a social media channel: Instagram, TikTok or X. Submit projects via this form by Wednesday, July 16.
    Judges will assess plug-ins based on three main criteria: 1) innovation and creativity, 2) technical execution and integration, reviewing technical depth, G-Assist integration and scalability, and 3) usability and community impact, aka how easy it is to use the plug-in.
    Winners will be selected on Wednesday, Aug. 20. First place will receive a GeForce RTX 5090 laptop, second place a GeForce RTX 5080 GPU and third a GeForce RTX 5070 GPU. These top three will also be featured on NVIDIA’s social media channels, get the opportunity to meet the NVIDIA G-Assist team and earn an NVIDIA Deep Learning Institute self-paced course credit.
    Project G-Assist requires a GeForce RTX 50, 40 or 30 Series Desktop GPU with at least 12GB of VRAM, Windows 11 or 10 operating system, a compatible CPU, specific disk space requirements and a recent GeForce Game Ready Driver or NVIDIA Studio Driver.
    Plug-InExplore open-source plug-in samples available on GitHub, which showcase the diverse ways on-device AI can enhance PC and gaming workflows.

    Popular plug-ins include:

    Google Gemini: Enables search-based queries using Google Search integration and large language model-based queries using Gemini capabilities in real time without needing to switch programs from the convenience of the NVIDIA App Overlay.
    Discord: Enables users to easily share game highlights or messages directly to Discord servers without disrupting gameplay.
    IFTTT: Lets users create automations across hundreds of compatible endpoints to trigger IoT routines — such as adjusting room lights and smart shades, or pushing the latest gaming news to a mobile device.
    Spotify: Lets users control Spotify using simple voice commands or the G-Assist interface to play favorite tracks and manage playlists.
    Twitch: Checks if any Twitch streamer is currently live and can access detailed stream information such as titles, games, view counts and more.

    Get G-Assist 
    Join the NVIDIA Developer Discord channel to collaborate, share creations and gain support from fellow AI enthusiasts and NVIDIA staff.
    the date for NVIDIA’s How to Build a G-Assist Plug-In webinar on Wednesday, July 9, from 10-11 a.m. PT, to learn more about Project G-Assist capabilities, discover the fundamentals of building, testing and deploying Project G-Assist plug-ins, and participate in a live Q&A session.
    Explore NVIDIA’s GitHub repository, which provides everything needed to get started developing with G-Assist, including sample plug-ins, step-by-step instructions and documentation for building custom functionalities.
    Learn more about the ChatGPT Plug-In Builder to transform ideas into functional G-Assist plug-ins with minimal coding. The tool uses OpenAI’s custom GPT builder to generate plug-in code and streamline the development process.
    NVIDIA’s technical blog walks through the architecture of a G-Assist plug-in, using a Twitch integration as an example. Discover how plug-ins work, how they communicate with G-Assist and how to build them from scratch.
    Each week, the RTX AI Garage blog series features community-driven AI innovations and content for those looking to learn more about NVIDIA NIM microservices and AI Blueprints, as well as building AI agents, creative workflows, digital humans, productivity apps and more on AI PCs and workstations. 
    Plug in to NVIDIA AI PC on Facebook, Instagram, TikTok and X — and stay informed by subscribing to the RTX AI PC newsletter.
    Follow NVIDIA Workstation on LinkedIn and X. 
    See notice regarding software product information.
    #plug #play #build #gassist #plugin
    Plug and Play: Build a G-Assist Plug-In Today
    Project G-Assist — available through the NVIDIA App — is an experimental AI assistant that helps tune, control and optimize NVIDIA GeForce RTX systems. NVIDIA’s Plug and Play: Project G-Assist Plug-In Hackathon — running virtually through Wednesday, July 16 — invites the community to explore AI and build custom G-Assist plug-ins for a chance to win prizes and be featured on NVIDIA social media channels. G-Assist allows users to control their RTX GPU and other system settings using natural language, thanks to a small language model that runs on device. It can be used from the NVIDIA Overlay in the NVIDIA App without needing to tab out or switch programs. Users can expand its capabilities via plug-ins and even connect it to agentic frameworks such as Langflow. Below, find popular G-Assist plug-ins, hackathon details and tips to get started. Plug-In and Win Join the hackathon by registering and checking out the curated technical resources. G-Assist plug-ins can be built in several ways, including with Python for rapid development, with C++ for performance-critical apps and with custom system interactions for hardware and operating system automation. For those that prefer vibe coding, the G-Assist Plug-In Builder — a ChatGPT-based app that allows no-code or low-code development with natural language commands — makes it easy for enthusiasts to start creating plug-ins. To submit an entry, participants must provide a GitHub repository, including source code file, requirements.txt, manifest.json, config.json, a plug-in executable file and READme code. Then, submit a video — between 30 seconds and two minutes — showcasing the plug-in in action. Finally, hackathoners must promote their plug-in using #AIonRTXHackathon on a social media channel: Instagram, TikTok or X. Submit projects via this form by Wednesday, July 16. Judges will assess plug-ins based on three main criteria: 1) innovation and creativity, 2) technical execution and integration, reviewing technical depth, G-Assist integration and scalability, and 3) usability and community impact, aka how easy it is to use the plug-in. Winners will be selected on Wednesday, Aug. 20. First place will receive a GeForce RTX 5090 laptop, second place a GeForce RTX 5080 GPU and third a GeForce RTX 5070 GPU. These top three will also be featured on NVIDIA’s social media channels, get the opportunity to meet the NVIDIA G-Assist team and earn an NVIDIA Deep Learning Institute self-paced course credit. Project G-Assist requires a GeForce RTX 50, 40 or 30 Series Desktop GPU with at least 12GB of VRAM, Windows 11 or 10 operating system, a compatible CPU, specific disk space requirements and a recent GeForce Game Ready Driver or NVIDIA Studio Driver. Plug-InExplore open-source plug-in samples available on GitHub, which showcase the diverse ways on-device AI can enhance PC and gaming workflows. Popular plug-ins include: Google Gemini: Enables search-based queries using Google Search integration and large language model-based queries using Gemini capabilities in real time without needing to switch programs from the convenience of the NVIDIA App Overlay. Discord: Enables users to easily share game highlights or messages directly to Discord servers without disrupting gameplay. IFTTT: Lets users create automations across hundreds of compatible endpoints to trigger IoT routines — such as adjusting room lights and smart shades, or pushing the latest gaming news to a mobile device. Spotify: Lets users control Spotify using simple voice commands or the G-Assist interface to play favorite tracks and manage playlists. Twitch: Checks if any Twitch streamer is currently live and can access detailed stream information such as titles, games, view counts and more. Get G-Assist  Join the NVIDIA Developer Discord channel to collaborate, share creations and gain support from fellow AI enthusiasts and NVIDIA staff. the date for NVIDIA’s How to Build a G-Assist Plug-In webinar on Wednesday, July 9, from 10-11 a.m. PT, to learn more about Project G-Assist capabilities, discover the fundamentals of building, testing and deploying Project G-Assist plug-ins, and participate in a live Q&A session. Explore NVIDIA’s GitHub repository, which provides everything needed to get started developing with G-Assist, including sample plug-ins, step-by-step instructions and documentation for building custom functionalities. Learn more about the ChatGPT Plug-In Builder to transform ideas into functional G-Assist plug-ins with minimal coding. The tool uses OpenAI’s custom GPT builder to generate plug-in code and streamline the development process. NVIDIA’s technical blog walks through the architecture of a G-Assist plug-in, using a Twitch integration as an example. Discover how plug-ins work, how they communicate with G-Assist and how to build them from scratch. Each week, the RTX AI Garage blog series features community-driven AI innovations and content for those looking to learn more about NVIDIA NIM microservices and AI Blueprints, as well as building AI agents, creative workflows, digital humans, productivity apps and more on AI PCs and workstations.  Plug in to NVIDIA AI PC on Facebook, Instagram, TikTok and X — and stay informed by subscribing to the RTX AI PC newsletter. Follow NVIDIA Workstation on LinkedIn and X.  See notice regarding software product information. #plug #play #build #gassist #plugin
    BLOGS.NVIDIA.COM
    Plug and Play: Build a G-Assist Plug-In Today
    Project G-Assist — available through the NVIDIA App — is an experimental AI assistant that helps tune, control and optimize NVIDIA GeForce RTX systems. NVIDIA’s Plug and Play: Project G-Assist Plug-In Hackathon — running virtually through Wednesday, July 16 — invites the community to explore AI and build custom G-Assist plug-ins for a chance to win prizes and be featured on NVIDIA social media channels. G-Assist allows users to control their RTX GPU and other system settings using natural language, thanks to a small language model that runs on device. It can be used from the NVIDIA Overlay in the NVIDIA App without needing to tab out or switch programs. Users can expand its capabilities via plug-ins and even connect it to agentic frameworks such as Langflow. Below, find popular G-Assist plug-ins, hackathon details and tips to get started. Plug-In and Win Join the hackathon by registering and checking out the curated technical resources. G-Assist plug-ins can be built in several ways, including with Python for rapid development, with C++ for performance-critical apps and with custom system interactions for hardware and operating system automation. For those that prefer vibe coding, the G-Assist Plug-In Builder — a ChatGPT-based app that allows no-code or low-code development with natural language commands — makes it easy for enthusiasts to start creating plug-ins. To submit an entry, participants must provide a GitHub repository, including source code file (plugin.py), requirements.txt, manifest.json, config.json (if applicable), a plug-in executable file and READme code. Then, submit a video — between 30 seconds and two minutes — showcasing the plug-in in action. Finally, hackathoners must promote their plug-in using #AIonRTXHackathon on a social media channel: Instagram, TikTok or X. Submit projects via this form by Wednesday, July 16. Judges will assess plug-ins based on three main criteria: 1) innovation and creativity, 2) technical execution and integration, reviewing technical depth, G-Assist integration and scalability, and 3) usability and community impact, aka how easy it is to use the plug-in. Winners will be selected on Wednesday, Aug. 20. First place will receive a GeForce RTX 5090 laptop, second place a GeForce RTX 5080 GPU and third a GeForce RTX 5070 GPU. These top three will also be featured on NVIDIA’s social media channels, get the opportunity to meet the NVIDIA G-Assist team and earn an NVIDIA Deep Learning Institute self-paced course credit. Project G-Assist requires a GeForce RTX 50, 40 or 30 Series Desktop GPU with at least 12GB of VRAM, Windows 11 or 10 operating system, a compatible CPU (Intel Pentium G Series, Core i3, i5, i7 or higher; AMD FX, Ryzen 3, 5, 7, 9, Threadripper or higher), specific disk space requirements and a recent GeForce Game Ready Driver or NVIDIA Studio Driver. Plug-In(spiration) Explore open-source plug-in samples available on GitHub, which showcase the diverse ways on-device AI can enhance PC and gaming workflows. Popular plug-ins include: Google Gemini: Enables search-based queries using Google Search integration and large language model-based queries using Gemini capabilities in real time without needing to switch programs from the convenience of the NVIDIA App Overlay. Discord: Enables users to easily share game highlights or messages directly to Discord servers without disrupting gameplay. IFTTT: Lets users create automations across hundreds of compatible endpoints to trigger IoT routines — such as adjusting room lights and smart shades, or pushing the latest gaming news to a mobile device. Spotify: Lets users control Spotify using simple voice commands or the G-Assist interface to play favorite tracks and manage playlists. Twitch: Checks if any Twitch streamer is currently live and can access detailed stream information such as titles, games, view counts and more. Get G-Assist(ance)  Join the NVIDIA Developer Discord channel to collaborate, share creations and gain support from fellow AI enthusiasts and NVIDIA staff. Save the date for NVIDIA’s How to Build a G-Assist Plug-In webinar on Wednesday, July 9, from 10-11 a.m. PT, to learn more about Project G-Assist capabilities, discover the fundamentals of building, testing and deploying Project G-Assist plug-ins, and participate in a live Q&A session. Explore NVIDIA’s GitHub repository, which provides everything needed to get started developing with G-Assist, including sample plug-ins, step-by-step instructions and documentation for building custom functionalities. Learn more about the ChatGPT Plug-In Builder to transform ideas into functional G-Assist plug-ins with minimal coding. The tool uses OpenAI’s custom GPT builder to generate plug-in code and streamline the development process. NVIDIA’s technical blog walks through the architecture of a G-Assist plug-in, using a Twitch integration as an example. Discover how plug-ins work, how they communicate with G-Assist and how to build them from scratch. Each week, the RTX AI Garage blog series features community-driven AI innovations and content for those looking to learn more about NVIDIA NIM microservices and AI Blueprints, as well as building AI agents, creative workflows, digital humans, productivity apps and more on AI PCs and workstations.  Plug in to NVIDIA AI PC on Facebook, Instagram, TikTok and X — and stay informed by subscribing to the RTX AI PC newsletter. Follow NVIDIA Workstation on LinkedIn and X.  See notice regarding software product information.
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  • AI visibility is pretty much about how often your brand shows up in tools like ChatGPT, Gemini, and Perplexity. If you're into tracking or growing your brand's presence, there's this guide that covers it. It's supposed to be expert-backed and all, but honestly, who knows? Just another thing to think about. If you want to dive into it, go ahead. If not, whatever.

    #AIVisibility
    #BrandPresence
    #LLMs
    #DigitalMarketing
    #ContentStrategy
    AI visibility is pretty much about how often your brand shows up in tools like ChatGPT, Gemini, and Perplexity. If you're into tracking or growing your brand's presence, there's this guide that covers it. It's supposed to be expert-backed and all, but honestly, who knows? Just another thing to think about. If you want to dive into it, go ahead. If not, whatever. #AIVisibility #BrandPresence #LLMs #DigitalMarketing #ContentStrategy
    WWW.SEMRUSH.COM
    AI Visibility: How to Track & Grow Your Brand Presence in LLMs
    AI visibility is how often your brand is mentioned by tools like ChatGPT, Gemini, and Perplexity. Learn how to track and grow your LLM presence with our expert-backed guide.
    1 Комментарии 0 Поделились
  • The 25 creative studios inspiring us the most in 2025

    Which creative studio do you most admire right now, and why? This is a question we asked our community via an ongoing survey. With more than 700 responses so far, these are the top winners. What's striking about this year's results is the popularity of studios that aren't just producing beautiful work but are also actively shaping discussions and tackling the big challenges facing our industry and society.
    From the vibrant energy of Brazilian culture to the thoughtful minimalism of North European aesthetics, this list reflects a global creative landscape that's more connected, more conscious, and more collaborative than ever before.
    In short, these studios aren't just following trends; they're setting them. Read on to discover the 25 studios our community is most excited about right now.
    1. Porto Rocha
    Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. It continues to dominate conversations in 2025, and it's easy to see why. Founders Felipe Rocha and Leo Porto have built something truly special—a studio that not only creates visually stunning work but also actively celebrates and amplifies diverse voices in design.
    For instance, their recent bold new identity for the São Paulo art museum MASP nods to Brazilian modernist design traditions while reimagining them for a contemporary audience. The rebrand draws heavily on the museum's iconic modernist architecture by Lina Bo Bardi, using a red-and-black colour palette and strong typography to reflect the building's striking visual presence.
    As we write this article, Porto Rocha just shared a new partnership with Google to reimagine the visual and verbal identity of its revolutionary Gemini AI model. We can't wait to see what they come up with!

    2. DixonBaxi
    Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system. At the heart of this major project is the Tilt: a 15-degree shift embedded in the logo that signals momentum, creativity, and anticipation.
    They've also continued to build their reputation as design thought leaders. At the OFFF Festival 2025, for instance, Simon and Aporva delivered a masterclass on running a successful brand design agency. Their core message centred on the importance of people and designing with intention, even in the face of global challenges. They also highlighted "Super Futures," their program that encourages employees to think freely and positively about brand challenges and audience desires, aiming to reclaim creative liberation.
    And if that wasn't enough, DixonBaxi has just launched its brand new website, one that's designed to be open in nature. As Simon explains: "It's not a shop window. It's a space to share the thinking and ethos that drive us. You'll find our work, but more importantly, what shapes it. No guff. Just us."

    3. Mother
    Mother is a renowned independent creative agency founded in London and now boasts offices in New York and Los Angeles as well. They've spent 2025 continuing to push the boundaries of what advertising can achieve. And they've made an especially big splash with their latest instalment of KFC's 'Believe' campaign, featuring a surreal and humorous take on KFC's gravy. As we wrote at the time: "Its balance between theatrical grandeur and self-awareness makes the campaign uniquely engaging."
    4. Studio Dumbar/DEPT®
    Based in Rotterdam, Studio Dumbar/DEPT® is widely recognised for its influential work in visual branding and identity, often incorporating creative coding and sound, for clients such as the Dutch Railways, Instagram, and the Van Gogh Museum.
    In 2025, we've especially admired their work for the Dutch football club Feyenoord, which brings the team under a single, cohesive vision that reflects its energy and prowess. This groundbreaking rebrand, unveiled at the start of May, moves away from nostalgia, instead emphasising the club's "measured ferocity, confidence, and ambition".
    5. HONDO
    Based between Palma de Mallorca, Spain and London, HONDO specialises in branding, editorial, typography and product design. We're particular fans of their rebranding of metal furniture makers Castil, based around clean and versatile designs that highlight Castil's vibrant and customisable products.
    This new system features a bespoke monospaced typeface and logo design that evokes Castil's adaptability and the precision of its craftsmanship.

    6. Smith & Diction
    Smith & Diction is a small but mighty design and copy studio founded by Mike and Chara Smith in Philadelphia. Born from dreams, late-night chats, and plenty of mistakes, the studio has grown into a creative force known for thoughtful, boundary-pushing branding.
    Starting out with Mike designing in a tiny apartment while Chara held down a day job, the pair learned the ropes the hard way—and now they're thriving. Recent highlights include their work with Gamma, an AI platform that lets you quickly get ideas out of your head and into a presentation deck or onto a website.
    Gamma wanted their brand update to feel "VERY fun and a little bit out there" with an AI-first approach. So Smith & Diction worked hard to "put weird to the test" while still developing responsible systems for logo, type and colour. The results, as ever, were exceptional.

    7. DNCO
    DNCO is a London and New York-based creative studio specialising in place branding. They are best known for shaping identities, digital tools, and wayfinding for museums, cultural institutions, and entire neighbourhoods, with clients including the Design Museum, V&A and Transport for London.
    Recently, DNCO has been making headlines again with its ambitious brand refresh for Dumbo, a New York neighbourhood struggling with misperceptions due to mass tourism. The goal was to highlight Dumbo's unconventional spirit and demonstrate it as "a different side of New York."
    DNCO preserved the original diagonal logo and introduced a flexible "tape graphic" system, inspired by the neighbourhood's history of inventing the cardboard box, to reflect its ingenuity and reveal new perspectives. The colour palette and typography were chosen to embody Dumbo's industrial and gritty character.

    8. Hey Studio
    Founded by Verònica Fuerte in Barcelona, Spain, Hey Studio is a small, all-female design agency celebrated for its striking use of geometry, bold colour, and playful yet refined visual language. With a focus on branding, illustration, editorial design, and typography, they combine joy with craft to explore issues with heart and purpose.
    A great example of their impact is their recent branding for Rainbow Wool. This German initiative is transforming wool from gay rams into fashion products to support the LGBT community.
    As is typical for Hey Studio, the project's identity is vibrant and joyful, utilising bright, curved shapes that will put a smile on everyone's face.

    9. Koto
    Koto is a London-based global branding and digital studio known for co-creation, strategic thinking, expressive design systems, and enduring partnerships. They're well-known in the industry for bringing warmth, optimism and clarity to complex brand challenges.
    Over the past 18 months, they've undertaken a significant project to refresh Amazon's global brand identity. This extensive undertaking has involved redesigning Amazon's master brand and over 50 of its sub-brands across 15 global markets.
    Koto's approach, described as "radical coherence", aims to refine and modernize Amazon's most recognizable elements rather than drastically changing them. You can read more about the project here.

    10. Robot Food
    Robot Food is a Leeds-based, brand-first creative studio recognised for its strategic and holistic approach. They're past masters at melding creative ideas with commercial rigour across packaging, brand strategy and campaign design.
    Recent Robot Food projects have included a bold rebrand for Hip Pop, a soft drinks company specializing in kombucha and alternative sodas. Their goal was to elevate Hip Pop from an indie challenger to a mainstream category leader, moving away from typical health drink aesthetics.
    The results are visually striking, with black backgrounds prominently featured, punctuated by vibrant fruit illustrations and flavour-coded colours. about the project here.

    11. Saffron Brand Consultants
    Saffron is an independent global consultancy with offices in London, Madrid, Vienna and Istanbul. With deep expertise in naming, strategy, identity, and design systems, they work with leading public and private-sector clients to develop confident, culturally intelligent brands.
    One 2025 highlight so far has been their work for Saudi National Bankto create NEO, a groundbreaking digital lifestyle bank in Saudi Arabia.
    Saffron integrated cultural and design trends, including Saudi neo-futurism, for its sonic identity to create a product that supports both individual and community connections. The design system strikes a balance between modern Saudi aesthetics and the practical demands of a fast-paced digital product, ensuring a consistent brand reflection across all interactions.
    12. Alright Studio
    Alright Studio is a full-service strategy, creative, production and technology agency based in Brooklyn, New York. It prides itself on a "no house style" approach for clients, including A24, Meta Platforms, and Post Malone. One of the most exciting of their recent projects has been Offball, a digital-first sports news platform that aims to provide more nuanced, positive sports storytelling.
    Alright Studio designed a clean, intuitive, editorial-style platform featuring a masthead-like logotype and universal sports iconography, creating a calmer user experience aligned with OffBall's positive content.
    13. Wolff Olins
    Wolff Olins is a global brand consultancy with four main offices: London, New York, San Francisco, and Los Angeles. Known for their courageous, culturally relevant branding and forward-thinking strategy, they collaborate with large corporations and trailblazing organisations to create bold, authentic brand identities that resonate emotionally.
    A particular highlight of 2025 so far has been their collaboration with Leo Burnett to refresh Sandals Resorts' global brand with the "Made of Caribbean" campaign. This strategic move positions Sandals not merely as a luxury resort but as a cultural ambassador for the Caribbean.
    Wolff Olins developed a new visual identity called "Natural Vibrancy," integrating local influences with modern design to reflect a genuine connection to the islands' culture. This rebrand speaks to a growing traveller demand for authenticity and meaningful experiences, allowing Sandals to define itself as an extension of the Caribbean itself.

    14. COLLINS
    Founded by Brian Collins, COLLINS is an independent branding and design consultancy based in the US, celebrated for its playful visual language, expressive storytelling and culturally rich identity systems. In the last few months, we've loved the new branding they designed for Barcelona's 25th Offf Festival, which departs from its usual consistent wordmark.
    The updated identity is inspired by the festival's role within the international creative community, and is rooted in the concept of 'Centre Offf Gravity'. This concept is visually expressed through the festival's name, which appears to exert a gravitational pull on the text boxes, causing them to "stick" to it.
    Additionally, the 'f's in the wordmark are merged into a continuous line reminiscent of a magnet, with the motion graphics further emphasising the gravitational pull as the name floats and other elements follow.
    15. Studio Spass
    Studio Spass is a creative studio based in Rotterdam, the Netherlands, focused on vibrant and dynamic identity systems that reflect the diverse and multifaceted nature of cultural institutions. One of their recent landmark projects was Bigger, a large-scale typographic installation created for the Shenzhen Art Book Fair.
    Inspired by tear-off calendars and the physical act of reading, Studio Spass used 264 A4 books, with each page displaying abstract details, to create an evolving grid of colour and type. Visitors were invited to interact with the installation by flipping pages, constantly revealing new layers of design and a hidden message: "Enjoy books!"

    16. Applied Design Works
    Applied Design Works is a New York studio that specialises in reshaping businesses through branding and design. They provide expertise in design, strategy, and implementation, with a focus on building long-term, collaborative relationships with their clients.
    We were thrilled by their recent work for Grand Central Madison, where they were instrumental in ushering in a new era for the transportation hub.
    Applied Design sought to create a commuter experience that imbued the spirit of New York, showcasing its diversity of thought, voice, and scale that befits one of the greatest cities in the world and one of the greatest structures in it.

    17. The Chase
    The Chase Creative Consultants is a Manchester-based independent creative consultancy with over 35 years of experience, known for blending humour, purpose, and strong branding to rejuvenate popular consumer campaigns. "We're not designers, writers, advertisers or brand strategists," they say, "but all of these and more. An ideas-based creative studio."
    Recently, they were tasked with shaping the identity of York Central, a major urban regeneration project set to become a new city quarter for York. The Chase developed the identity based on extensive public engagement, listening to residents of all ages about their perceptions of the city and their hopes for the new area. The resulting brand identity uses linear forms that subtly reference York's famous railway hub, symbolising the long-standing connections the city has fostered.

    18. A Practice for Everyday Life
    Based in London and founded by Kirsty Carter and Emma Thomas, A Practice for Everyday Life built a reputation as a sought-after collaborator with like-minded companies, galleries, institutions and individuals. Not to mention a conceptual rigour that ensures each design is meaningful and original.
    Recently, they've been working on the visual identity for Muzej Lah, a new international museum for contemporary art in Bled, Slovenia opening in 2026. This centres around a custom typeface inspired by the slanted geometry and square detailing of its concrete roof tiles. It also draws from European modernist typography and the experimental lettering of Jože Plečnik, one of Slovenia's most influential architects.⁠

    A Practice for Everyday Life. Photo: Carol Sachs

    Alexey Brodovitch: Astonish Me publication design by A Practice for Everyday Life, 2024. Photo: Ed Park

    La Biennale di Venezia identity by A Practice for Everyday Life, 2022. Photo: Thomas Adank

    CAM – Centro de Arte Moderna Gulbenkian identity by A Practice for Everyday Life, 2024. Photo: Sanda Vučković

    19. Studio Nari
    Studio Nari is a London-based creative and branding agency partnering with clients around the world to build "brands that truly connect with people". NARI stands, by the way, for Not Always Right Ideas. As they put it, "It's a name that might sound odd for a branding agency, but it reflects everything we believe."
    One landmark project this year has been a comprehensive rebrand for the electronic music festival Field Day. Studio Nari created a dynamic and evolving identity that reflects the festival's growth and its connection to the electronic music scene and community.
    The core idea behind the rebrand is a "reactive future", allowing the brand to adapt and grow with the festival and current trends while maintaining a strong foundation. A new, steadfast wordmark is at its centre, while a new marque has been introduced for the first time.
    20. Beetroot Design Group
    Beetroot is a 25‑strong creative studio celebrated for its bold identities and storytelling-led approach. Based in Thessaloniki, Greece, their work spans visual identity, print, digital and motion, and has earned international recognition, including Red Dot Awards. Recently, they also won a Wood Pencil at the D&AD Awards 2025 for a series of posters created to promote live jazz music events.
    The creative idea behind all three designs stems from improvisation as a key feature of jazz. Each poster communicates the artist's name and other relevant information through a typographical "improvisation".
    21. Kind Studio
    Kind Studio is an independent creative agency based in London that specialises in branding and digital design, as well as offering services in animation, creative and art direction, and print design. Their goal is to collaborate closely with clients to create impactful and visually appealing designs.
    One recent project that piqued our interest was a bilingual, editorially-driven digital platform for FC Como Women, a professional Italian football club. To reflect the club's ambition of promoting gender equality and driving positive social change within football, the new website employs bold typography, strong imagery, and an empowering tone of voice to inspire and disseminate its message.

    22. Slug Global
    Slug Global is a creative agency and art collective founded by artist and musician Bosco. Focused on creating immersive experiences "for both IRL and URL", their goal is to work with artists and brands to establish a sustainable media platform that embodies the values of young millennials, Gen Z and Gen Alpha.
    One of Slug Global's recent projects involved a collaboration with SheaMoisture and xoNecole for a three-part series called The Root of It. This series celebrates black beauty and hair, highlighting its significance as a connection to ancestry, tradition, blueprint and culture for black women.

    23. Little Troop
    New York studio Little Troop crafts expressive and intimate branding for lifestyle, fashion, and cultural clients. Led by creative directors Noemie Le Coz and Jeremy Elliot, they're known for their playful and often "kid-like" approach to design, drawing inspiration from their own experiences as 90s kids.
    One of their recent and highly acclaimed projects is the visual identity for MoMA's first-ever family festival, Another World. Little Troop was tasked with developing a comprehensive visual identity that would extend from small items, such as café placemats, to large billboards.
    Their designs were deliberately a little "dream-like" and relied purely on illustration to sell the festival without needing photography. Little Troop also carefully selected seven colours from MoMA's existing brand guidelines to strike a balance between timelessness, gender neutrality, and fun.

    24. Morcos Key
    Morcos Key is a Brooklyn-based design studio co-founded by Jon Key and Wael Morcos. Collaborating with a diverse range of clients, including arts and cultural institutions, non-profits and commercial enterprises, they're known for translating clients' stories into impactful visual systems through thoughtful conversation and formal expression.
    One notable project is their visual identity work for Hammer & Hope, a magazine that focuses on politics and culture within the black radical tradition. For this project, Morcos Key developed not only the visual identity but also a custom all-caps typeface to reflect the publication's mission and content.
    25. Thirst
    Thirst, also known as Thirst Craft, is an award-winning strategic drinks packaging design agency based in Glasgow, Scotland, with additional hubs in London and New York. Founded in 2015 by Matthew Stephen Burns and Christopher John Black, the company specializes in building creatively distinctive and commercially effective brands for the beverage industry.
    To see what they're capable of, check out their work for SKYY Vodka. The new global visual identity system, called Audacious Glamour', aims to unify SKYY under a singular, powerful idea. The visual identity benefits from bolder framing, patterns, and a flavour-forward colour palette to highlight each product's "juicy attitude", while the photography style employs macro shots and liquid highlights to convey a premium feel.
    #creative #studios #inspiring #most
    The 25 creative studios inspiring us the most in 2025
    Which creative studio do you most admire right now, and why? This is a question we asked our community via an ongoing survey. With more than 700 responses so far, these are the top winners. What's striking about this year's results is the popularity of studios that aren't just producing beautiful work but are also actively shaping discussions and tackling the big challenges facing our industry and society. From the vibrant energy of Brazilian culture to the thoughtful minimalism of North European aesthetics, this list reflects a global creative landscape that's more connected, more conscious, and more collaborative than ever before. In short, these studios aren't just following trends; they're setting them. Read on to discover the 25 studios our community is most excited about right now. 1. Porto Rocha Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. It continues to dominate conversations in 2025, and it's easy to see why. Founders Felipe Rocha and Leo Porto have built something truly special—a studio that not only creates visually stunning work but also actively celebrates and amplifies diverse voices in design. For instance, their recent bold new identity for the São Paulo art museum MASP nods to Brazilian modernist design traditions while reimagining them for a contemporary audience. The rebrand draws heavily on the museum's iconic modernist architecture by Lina Bo Bardi, using a red-and-black colour palette and strong typography to reflect the building's striking visual presence. As we write this article, Porto Rocha just shared a new partnership with Google to reimagine the visual and verbal identity of its revolutionary Gemini AI model. We can't wait to see what they come up with! 2. DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system. At the heart of this major project is the Tilt: a 15-degree shift embedded in the logo that signals momentum, creativity, and anticipation. They've also continued to build their reputation as design thought leaders. At the OFFF Festival 2025, for instance, Simon and Aporva delivered a masterclass on running a successful brand design agency. Their core message centred on the importance of people and designing with intention, even in the face of global challenges. They also highlighted "Super Futures," their program that encourages employees to think freely and positively about brand challenges and audience desires, aiming to reclaim creative liberation. And if that wasn't enough, DixonBaxi has just launched its brand new website, one that's designed to be open in nature. As Simon explains: "It's not a shop window. It's a space to share the thinking and ethos that drive us. You'll find our work, but more importantly, what shapes it. No guff. Just us." 3. Mother Mother is a renowned independent creative agency founded in London and now boasts offices in New York and Los Angeles as well. They've spent 2025 continuing to push the boundaries of what advertising can achieve. And they've made an especially big splash with their latest instalment of KFC's 'Believe' campaign, featuring a surreal and humorous take on KFC's gravy. As we wrote at the time: "Its balance between theatrical grandeur and self-awareness makes the campaign uniquely engaging." 4. Studio Dumbar/DEPT® Based in Rotterdam, Studio Dumbar/DEPT® is widely recognised for its influential work in visual branding and identity, often incorporating creative coding and sound, for clients such as the Dutch Railways, Instagram, and the Van Gogh Museum. In 2025, we've especially admired their work for the Dutch football club Feyenoord, which brings the team under a single, cohesive vision that reflects its energy and prowess. This groundbreaking rebrand, unveiled at the start of May, moves away from nostalgia, instead emphasising the club's "measured ferocity, confidence, and ambition". 5. HONDO Based between Palma de Mallorca, Spain and London, HONDO specialises in branding, editorial, typography and product design. We're particular fans of their rebranding of metal furniture makers Castil, based around clean and versatile designs that highlight Castil's vibrant and customisable products. This new system features a bespoke monospaced typeface and logo design that evokes Castil's adaptability and the precision of its craftsmanship. 6. Smith & Diction Smith & Diction is a small but mighty design and copy studio founded by Mike and Chara Smith in Philadelphia. Born from dreams, late-night chats, and plenty of mistakes, the studio has grown into a creative force known for thoughtful, boundary-pushing branding. Starting out with Mike designing in a tiny apartment while Chara held down a day job, the pair learned the ropes the hard way—and now they're thriving. Recent highlights include their work with Gamma, an AI platform that lets you quickly get ideas out of your head and into a presentation deck or onto a website. Gamma wanted their brand update to feel "VERY fun and a little bit out there" with an AI-first approach. So Smith & Diction worked hard to "put weird to the test" while still developing responsible systems for logo, type and colour. The results, as ever, were exceptional. 7. DNCO DNCO is a London and New York-based creative studio specialising in place branding. They are best known for shaping identities, digital tools, and wayfinding for museums, cultural institutions, and entire neighbourhoods, with clients including the Design Museum, V&A and Transport for London. Recently, DNCO has been making headlines again with its ambitious brand refresh for Dumbo, a New York neighbourhood struggling with misperceptions due to mass tourism. The goal was to highlight Dumbo's unconventional spirit and demonstrate it as "a different side of New York." DNCO preserved the original diagonal logo and introduced a flexible "tape graphic" system, inspired by the neighbourhood's history of inventing the cardboard box, to reflect its ingenuity and reveal new perspectives. The colour palette and typography were chosen to embody Dumbo's industrial and gritty character. 8. Hey Studio Founded by Verònica Fuerte in Barcelona, Spain, Hey Studio is a small, all-female design agency celebrated for its striking use of geometry, bold colour, and playful yet refined visual language. With a focus on branding, illustration, editorial design, and typography, they combine joy with craft to explore issues with heart and purpose. A great example of their impact is their recent branding for Rainbow Wool. This German initiative is transforming wool from gay rams into fashion products to support the LGBT community. As is typical for Hey Studio, the project's identity is vibrant and joyful, utilising bright, curved shapes that will put a smile on everyone's face. 9. Koto Koto is a London-based global branding and digital studio known for co-creation, strategic thinking, expressive design systems, and enduring partnerships. They're well-known in the industry for bringing warmth, optimism and clarity to complex brand challenges. Over the past 18 months, they've undertaken a significant project to refresh Amazon's global brand identity. This extensive undertaking has involved redesigning Amazon's master brand and over 50 of its sub-brands across 15 global markets. Koto's approach, described as "radical coherence", aims to refine and modernize Amazon's most recognizable elements rather than drastically changing them. You can read more about the project here. 10. Robot Food Robot Food is a Leeds-based, brand-first creative studio recognised for its strategic and holistic approach. They're past masters at melding creative ideas with commercial rigour across packaging, brand strategy and campaign design. Recent Robot Food projects have included a bold rebrand for Hip Pop, a soft drinks company specializing in kombucha and alternative sodas. Their goal was to elevate Hip Pop from an indie challenger to a mainstream category leader, moving away from typical health drink aesthetics. The results are visually striking, with black backgrounds prominently featured, punctuated by vibrant fruit illustrations and flavour-coded colours. about the project here. 11. Saffron Brand Consultants Saffron is an independent global consultancy with offices in London, Madrid, Vienna and Istanbul. With deep expertise in naming, strategy, identity, and design systems, they work with leading public and private-sector clients to develop confident, culturally intelligent brands. One 2025 highlight so far has been their work for Saudi National Bankto create NEO, a groundbreaking digital lifestyle bank in Saudi Arabia. Saffron integrated cultural and design trends, including Saudi neo-futurism, for its sonic identity to create a product that supports both individual and community connections. The design system strikes a balance between modern Saudi aesthetics and the practical demands of a fast-paced digital product, ensuring a consistent brand reflection across all interactions. 12. Alright Studio Alright Studio is a full-service strategy, creative, production and technology agency based in Brooklyn, New York. It prides itself on a "no house style" approach for clients, including A24, Meta Platforms, and Post Malone. One of the most exciting of their recent projects has been Offball, a digital-first sports news platform that aims to provide more nuanced, positive sports storytelling. Alright Studio designed a clean, intuitive, editorial-style platform featuring a masthead-like logotype and universal sports iconography, creating a calmer user experience aligned with OffBall's positive content. 13. Wolff Olins Wolff Olins is a global brand consultancy with four main offices: London, New York, San Francisco, and Los Angeles. Known for their courageous, culturally relevant branding and forward-thinking strategy, they collaborate with large corporations and trailblazing organisations to create bold, authentic brand identities that resonate emotionally. A particular highlight of 2025 so far has been their collaboration with Leo Burnett to refresh Sandals Resorts' global brand with the "Made of Caribbean" campaign. This strategic move positions Sandals not merely as a luxury resort but as a cultural ambassador for the Caribbean. Wolff Olins developed a new visual identity called "Natural Vibrancy," integrating local influences with modern design to reflect a genuine connection to the islands' culture. This rebrand speaks to a growing traveller demand for authenticity and meaningful experiences, allowing Sandals to define itself as an extension of the Caribbean itself. 14. COLLINS Founded by Brian Collins, COLLINS is an independent branding and design consultancy based in the US, celebrated for its playful visual language, expressive storytelling and culturally rich identity systems. In the last few months, we've loved the new branding they designed for Barcelona's 25th Offf Festival, which departs from its usual consistent wordmark. The updated identity is inspired by the festival's role within the international creative community, and is rooted in the concept of 'Centre Offf Gravity'. This concept is visually expressed through the festival's name, which appears to exert a gravitational pull on the text boxes, causing them to "stick" to it. Additionally, the 'f's in the wordmark are merged into a continuous line reminiscent of a magnet, with the motion graphics further emphasising the gravitational pull as the name floats and other elements follow. 15. Studio Spass Studio Spass is a creative studio based in Rotterdam, the Netherlands, focused on vibrant and dynamic identity systems that reflect the diverse and multifaceted nature of cultural institutions. One of their recent landmark projects was Bigger, a large-scale typographic installation created for the Shenzhen Art Book Fair. Inspired by tear-off calendars and the physical act of reading, Studio Spass used 264 A4 books, with each page displaying abstract details, to create an evolving grid of colour and type. Visitors were invited to interact with the installation by flipping pages, constantly revealing new layers of design and a hidden message: "Enjoy books!" 16. Applied Design Works Applied Design Works is a New York studio that specialises in reshaping businesses through branding and design. They provide expertise in design, strategy, and implementation, with a focus on building long-term, collaborative relationships with their clients. We were thrilled by their recent work for Grand Central Madison, where they were instrumental in ushering in a new era for the transportation hub. Applied Design sought to create a commuter experience that imbued the spirit of New York, showcasing its diversity of thought, voice, and scale that befits one of the greatest cities in the world and one of the greatest structures in it. 17. The Chase The Chase Creative Consultants is a Manchester-based independent creative consultancy with over 35 years of experience, known for blending humour, purpose, and strong branding to rejuvenate popular consumer campaigns. "We're not designers, writers, advertisers or brand strategists," they say, "but all of these and more. An ideas-based creative studio." Recently, they were tasked with shaping the identity of York Central, a major urban regeneration project set to become a new city quarter for York. The Chase developed the identity based on extensive public engagement, listening to residents of all ages about their perceptions of the city and their hopes for the new area. The resulting brand identity uses linear forms that subtly reference York's famous railway hub, symbolising the long-standing connections the city has fostered. 18. A Practice for Everyday Life Based in London and founded by Kirsty Carter and Emma Thomas, A Practice for Everyday Life built a reputation as a sought-after collaborator with like-minded companies, galleries, institutions and individuals. Not to mention a conceptual rigour that ensures each design is meaningful and original. Recently, they've been working on the visual identity for Muzej Lah, a new international museum for contemporary art in Bled, Slovenia opening in 2026. This centres around a custom typeface inspired by the slanted geometry and square detailing of its concrete roof tiles. It also draws from European modernist typography and the experimental lettering of Jože Plečnik, one of Slovenia's most influential architects.⁠ A Practice for Everyday Life. Photo: Carol Sachs Alexey Brodovitch: Astonish Me publication design by A Practice for Everyday Life, 2024. Photo: Ed Park La Biennale di Venezia identity by A Practice for Everyday Life, 2022. Photo: Thomas Adank CAM – Centro de Arte Moderna Gulbenkian identity by A Practice for Everyday Life, 2024. Photo: Sanda Vučković 19. Studio Nari Studio Nari is a London-based creative and branding agency partnering with clients around the world to build "brands that truly connect with people". NARI stands, by the way, for Not Always Right Ideas. As they put it, "It's a name that might sound odd for a branding agency, but it reflects everything we believe." One landmark project this year has been a comprehensive rebrand for the electronic music festival Field Day. Studio Nari created a dynamic and evolving identity that reflects the festival's growth and its connection to the electronic music scene and community. The core idea behind the rebrand is a "reactive future", allowing the brand to adapt and grow with the festival and current trends while maintaining a strong foundation. A new, steadfast wordmark is at its centre, while a new marque has been introduced for the first time. 20. Beetroot Design Group Beetroot is a 25‑strong creative studio celebrated for its bold identities and storytelling-led approach. Based in Thessaloniki, Greece, their work spans visual identity, print, digital and motion, and has earned international recognition, including Red Dot Awards. Recently, they also won a Wood Pencil at the D&AD Awards 2025 for a series of posters created to promote live jazz music events. The creative idea behind all three designs stems from improvisation as a key feature of jazz. Each poster communicates the artist's name and other relevant information through a typographical "improvisation". 21. Kind Studio Kind Studio is an independent creative agency based in London that specialises in branding and digital design, as well as offering services in animation, creative and art direction, and print design. Their goal is to collaborate closely with clients to create impactful and visually appealing designs. One recent project that piqued our interest was a bilingual, editorially-driven digital platform for FC Como Women, a professional Italian football club. To reflect the club's ambition of promoting gender equality and driving positive social change within football, the new website employs bold typography, strong imagery, and an empowering tone of voice to inspire and disseminate its message. 22. Slug Global Slug Global is a creative agency and art collective founded by artist and musician Bosco. Focused on creating immersive experiences "for both IRL and URL", their goal is to work with artists and brands to establish a sustainable media platform that embodies the values of young millennials, Gen Z and Gen Alpha. One of Slug Global's recent projects involved a collaboration with SheaMoisture and xoNecole for a three-part series called The Root of It. This series celebrates black beauty and hair, highlighting its significance as a connection to ancestry, tradition, blueprint and culture for black women. 23. Little Troop New York studio Little Troop crafts expressive and intimate branding for lifestyle, fashion, and cultural clients. Led by creative directors Noemie Le Coz and Jeremy Elliot, they're known for their playful and often "kid-like" approach to design, drawing inspiration from their own experiences as 90s kids. One of their recent and highly acclaimed projects is the visual identity for MoMA's first-ever family festival, Another World. Little Troop was tasked with developing a comprehensive visual identity that would extend from small items, such as café placemats, to large billboards. Their designs were deliberately a little "dream-like" and relied purely on illustration to sell the festival without needing photography. Little Troop also carefully selected seven colours from MoMA's existing brand guidelines to strike a balance between timelessness, gender neutrality, and fun. 24. Morcos Key Morcos Key is a Brooklyn-based design studio co-founded by Jon Key and Wael Morcos. Collaborating with a diverse range of clients, including arts and cultural institutions, non-profits and commercial enterprises, they're known for translating clients' stories into impactful visual systems through thoughtful conversation and formal expression. One notable project is their visual identity work for Hammer & Hope, a magazine that focuses on politics and culture within the black radical tradition. For this project, Morcos Key developed not only the visual identity but also a custom all-caps typeface to reflect the publication's mission and content. 25. Thirst Thirst, also known as Thirst Craft, is an award-winning strategic drinks packaging design agency based in Glasgow, Scotland, with additional hubs in London and New York. Founded in 2015 by Matthew Stephen Burns and Christopher John Black, the company specializes in building creatively distinctive and commercially effective brands for the beverage industry. To see what they're capable of, check out their work for SKYY Vodka. The new global visual identity system, called Audacious Glamour', aims to unify SKYY under a singular, powerful idea. The visual identity benefits from bolder framing, patterns, and a flavour-forward colour palette to highlight each product's "juicy attitude", while the photography style employs macro shots and liquid highlights to convey a premium feel. #creative #studios #inspiring #most
    WWW.CREATIVEBOOM.COM
    The 25 creative studios inspiring us the most in 2025
    Which creative studio do you most admire right now, and why? This is a question we asked our community via an ongoing survey. With more than 700 responses so far, these are the top winners. What's striking about this year's results is the popularity of studios that aren't just producing beautiful work but are also actively shaping discussions and tackling the big challenges facing our industry and society. From the vibrant energy of Brazilian culture to the thoughtful minimalism of North European aesthetics, this list reflects a global creative landscape that's more connected, more conscious, and more collaborative than ever before. In short, these studios aren't just following trends; they're setting them. Read on to discover the 25 studios our community is most excited about right now. 1. Porto Rocha Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. It continues to dominate conversations in 2025, and it's easy to see why. Founders Felipe Rocha and Leo Porto have built something truly special—a studio that not only creates visually stunning work but also actively celebrates and amplifies diverse voices in design. For instance, their recent bold new identity for the São Paulo art museum MASP nods to Brazilian modernist design traditions while reimagining them for a contemporary audience. The rebrand draws heavily on the museum's iconic modernist architecture by Lina Bo Bardi, using a red-and-black colour palette and strong typography to reflect the building's striking visual presence. As we write this article, Porto Rocha just shared a new partnership with Google to reimagine the visual and verbal identity of its revolutionary Gemini AI model. We can't wait to see what they come up with! 2. DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system. At the heart of this major project is the Tilt: a 15-degree shift embedded in the logo that signals momentum, creativity, and anticipation. They've also continued to build their reputation as design thought leaders. At the OFFF Festival 2025, for instance, Simon and Aporva delivered a masterclass on running a successful brand design agency. Their core message centred on the importance of people and designing with intention, even in the face of global challenges. They also highlighted "Super Futures," their program that encourages employees to think freely and positively about brand challenges and audience desires, aiming to reclaim creative liberation. And if that wasn't enough, DixonBaxi has just launched its brand new website, one that's designed to be open in nature. As Simon explains: "It's not a shop window. It's a space to share the thinking and ethos that drive us. You'll find our work, but more importantly, what shapes it. No guff. Just us." 3. Mother Mother is a renowned independent creative agency founded in London and now boasts offices in New York and Los Angeles as well. They've spent 2025 continuing to push the boundaries of what advertising can achieve. And they've made an especially big splash with their latest instalment of KFC's 'Believe' campaign, featuring a surreal and humorous take on KFC's gravy. As we wrote at the time: "Its balance between theatrical grandeur and self-awareness makes the campaign uniquely engaging." 4. Studio Dumbar/DEPT® Based in Rotterdam, Studio Dumbar/DEPT® is widely recognised for its influential work in visual branding and identity, often incorporating creative coding and sound, for clients such as the Dutch Railways, Instagram, and the Van Gogh Museum. In 2025, we've especially admired their work for the Dutch football club Feyenoord, which brings the team under a single, cohesive vision that reflects its energy and prowess. This groundbreaking rebrand, unveiled at the start of May, moves away from nostalgia, instead emphasising the club's "measured ferocity, confidence, and ambition". 5. HONDO Based between Palma de Mallorca, Spain and London, HONDO specialises in branding, editorial, typography and product design. We're particular fans of their rebranding of metal furniture makers Castil, based around clean and versatile designs that highlight Castil's vibrant and customisable products. This new system features a bespoke monospaced typeface and logo design that evokes Castil's adaptability and the precision of its craftsmanship. 6. Smith & Diction Smith & Diction is a small but mighty design and copy studio founded by Mike and Chara Smith in Philadelphia. Born from dreams, late-night chats, and plenty of mistakes, the studio has grown into a creative force known for thoughtful, boundary-pushing branding. Starting out with Mike designing in a tiny apartment while Chara held down a day job, the pair learned the ropes the hard way—and now they're thriving. Recent highlights include their work with Gamma, an AI platform that lets you quickly get ideas out of your head and into a presentation deck or onto a website. Gamma wanted their brand update to feel "VERY fun and a little bit out there" with an AI-first approach. So Smith & Diction worked hard to "put weird to the test" while still developing responsible systems for logo, type and colour. The results, as ever, were exceptional. 7. DNCO DNCO is a London and New York-based creative studio specialising in place branding. They are best known for shaping identities, digital tools, and wayfinding for museums, cultural institutions, and entire neighbourhoods, with clients including the Design Museum, V&A and Transport for London. Recently, DNCO has been making headlines again with its ambitious brand refresh for Dumbo, a New York neighbourhood struggling with misperceptions due to mass tourism. The goal was to highlight Dumbo's unconventional spirit and demonstrate it as "a different side of New York." DNCO preserved the original diagonal logo and introduced a flexible "tape graphic" system, inspired by the neighbourhood's history of inventing the cardboard box, to reflect its ingenuity and reveal new perspectives. The colour palette and typography were chosen to embody Dumbo's industrial and gritty character. 8. Hey Studio Founded by Verònica Fuerte in Barcelona, Spain, Hey Studio is a small, all-female design agency celebrated for its striking use of geometry, bold colour, and playful yet refined visual language. With a focus on branding, illustration, editorial design, and typography, they combine joy with craft to explore issues with heart and purpose. A great example of their impact is their recent branding for Rainbow Wool. This German initiative is transforming wool from gay rams into fashion products to support the LGBT community. As is typical for Hey Studio, the project's identity is vibrant and joyful, utilising bright, curved shapes that will put a smile on everyone's face. 9. Koto Koto is a London-based global branding and digital studio known for co-creation, strategic thinking, expressive design systems, and enduring partnerships. They're well-known in the industry for bringing warmth, optimism and clarity to complex brand challenges. Over the past 18 months, they've undertaken a significant project to refresh Amazon's global brand identity. This extensive undertaking has involved redesigning Amazon's master brand and over 50 of its sub-brands across 15 global markets. Koto's approach, described as "radical coherence", aims to refine and modernize Amazon's most recognizable elements rather than drastically changing them. You can read more about the project here. 10. Robot Food Robot Food is a Leeds-based, brand-first creative studio recognised for its strategic and holistic approach. They're past masters at melding creative ideas with commercial rigour across packaging, brand strategy and campaign design. Recent Robot Food projects have included a bold rebrand for Hip Pop, a soft drinks company specializing in kombucha and alternative sodas. Their goal was to elevate Hip Pop from an indie challenger to a mainstream category leader, moving away from typical health drink aesthetics. The results are visually striking, with black backgrounds prominently featured (a rarity in the health drink aisle), punctuated by vibrant fruit illustrations and flavour-coded colours. Read more about the project here. 11. Saffron Brand Consultants Saffron is an independent global consultancy with offices in London, Madrid, Vienna and Istanbul. With deep expertise in naming, strategy, identity, and design systems, they work with leading public and private-sector clients to develop confident, culturally intelligent brands. One 2025 highlight so far has been their work for Saudi National Bank (SNB) to create NEO, a groundbreaking digital lifestyle bank in Saudi Arabia. Saffron integrated cultural and design trends, including Saudi neo-futurism, for its sonic identity to create a product that supports both individual and community connections. The design system strikes a balance between modern Saudi aesthetics and the practical demands of a fast-paced digital product, ensuring a consistent brand reflection across all interactions. 12. Alright Studio Alright Studio is a full-service strategy, creative, production and technology agency based in Brooklyn, New York. It prides itself on a "no house style" approach for clients, including A24, Meta Platforms, and Post Malone. One of the most exciting of their recent projects has been Offball, a digital-first sports news platform that aims to provide more nuanced, positive sports storytelling. Alright Studio designed a clean, intuitive, editorial-style platform featuring a masthead-like logotype and universal sports iconography, creating a calmer user experience aligned with OffBall's positive content. 13. Wolff Olins Wolff Olins is a global brand consultancy with four main offices: London, New York, San Francisco, and Los Angeles. Known for their courageous, culturally relevant branding and forward-thinking strategy, they collaborate with large corporations and trailblazing organisations to create bold, authentic brand identities that resonate emotionally. A particular highlight of 2025 so far has been their collaboration with Leo Burnett to refresh Sandals Resorts' global brand with the "Made of Caribbean" campaign. This strategic move positions Sandals not merely as a luxury resort but as a cultural ambassador for the Caribbean. Wolff Olins developed a new visual identity called "Natural Vibrancy," integrating local influences with modern design to reflect a genuine connection to the islands' culture. This rebrand speaks to a growing traveller demand for authenticity and meaningful experiences, allowing Sandals to define itself as an extension of the Caribbean itself. 14. COLLINS Founded by Brian Collins, COLLINS is an independent branding and design consultancy based in the US, celebrated for its playful visual language, expressive storytelling and culturally rich identity systems. In the last few months, we've loved the new branding they designed for Barcelona's 25th Offf Festival, which departs from its usual consistent wordmark. The updated identity is inspired by the festival's role within the international creative community, and is rooted in the concept of 'Centre Offf Gravity'. This concept is visually expressed through the festival's name, which appears to exert a gravitational pull on the text boxes, causing them to "stick" to it. Additionally, the 'f's in the wordmark are merged into a continuous line reminiscent of a magnet, with the motion graphics further emphasising the gravitational pull as the name floats and other elements follow. 15. Studio Spass Studio Spass is a creative studio based in Rotterdam, the Netherlands, focused on vibrant and dynamic identity systems that reflect the diverse and multifaceted nature of cultural institutions. One of their recent landmark projects was Bigger, a large-scale typographic installation created for the Shenzhen Art Book Fair. Inspired by tear-off calendars and the physical act of reading, Studio Spass used 264 A4 books, with each page displaying abstract details, to create an evolving grid of colour and type. Visitors were invited to interact with the installation by flipping pages, constantly revealing new layers of design and a hidden message: "Enjoy books!" 16. Applied Design Works Applied Design Works is a New York studio that specialises in reshaping businesses through branding and design. They provide expertise in design, strategy, and implementation, with a focus on building long-term, collaborative relationships with their clients. We were thrilled by their recent work for Grand Central Madison (the station that connects Long Island to Grand Central Terminal), where they were instrumental in ushering in a new era for the transportation hub. Applied Design sought to create a commuter experience that imbued the spirit of New York, showcasing its diversity of thought, voice, and scale that befits one of the greatest cities in the world and one of the greatest structures in it. 17. The Chase The Chase Creative Consultants is a Manchester-based independent creative consultancy with over 35 years of experience, known for blending humour, purpose, and strong branding to rejuvenate popular consumer campaigns. "We're not designers, writers, advertisers or brand strategists," they say, "but all of these and more. An ideas-based creative studio." Recently, they were tasked with shaping the identity of York Central, a major urban regeneration project set to become a new city quarter for York. The Chase developed the identity based on extensive public engagement, listening to residents of all ages about their perceptions of the city and their hopes for the new area. The resulting brand identity uses linear forms that subtly reference York's famous railway hub, symbolising the long-standing connections the city has fostered. 18. A Practice for Everyday Life Based in London and founded by Kirsty Carter and Emma Thomas, A Practice for Everyday Life built a reputation as a sought-after collaborator with like-minded companies, galleries, institutions and individuals. Not to mention a conceptual rigour that ensures each design is meaningful and original. Recently, they've been working on the visual identity for Muzej Lah, a new international museum for contemporary art in Bled, Slovenia opening in 2026. This centres around a custom typeface inspired by the slanted geometry and square detailing of its concrete roof tiles. It also draws from European modernist typography and the experimental lettering of Jože Plečnik, one of Slovenia's most influential architects.⁠ A Practice for Everyday Life. Photo: Carol Sachs Alexey Brodovitch: Astonish Me publication design by A Practice for Everyday Life, 2024. Photo: Ed Park La Biennale di Venezia identity by A Practice for Everyday Life, 2022. Photo: Thomas Adank CAM – Centro de Arte Moderna Gulbenkian identity by A Practice for Everyday Life, 2024. Photo: Sanda Vučković 19. Studio Nari Studio Nari is a London-based creative and branding agency partnering with clients around the world to build "brands that truly connect with people". NARI stands, by the way, for Not Always Right Ideas. As they put it, "It's a name that might sound odd for a branding agency, but it reflects everything we believe." One landmark project this year has been a comprehensive rebrand for the electronic music festival Field Day. Studio Nari created a dynamic and evolving identity that reflects the festival's growth and its connection to the electronic music scene and community. The core idea behind the rebrand is a "reactive future", allowing the brand to adapt and grow with the festival and current trends while maintaining a strong foundation. A new, steadfast wordmark is at its centre, while a new marque has been introduced for the first time. 20. Beetroot Design Group Beetroot is a 25‑strong creative studio celebrated for its bold identities and storytelling-led approach. Based in Thessaloniki, Greece, their work spans visual identity, print, digital and motion, and has earned international recognition, including Red Dot Awards. Recently, they also won a Wood Pencil at the D&AD Awards 2025 for a series of posters created to promote live jazz music events. The creative idea behind all three designs stems from improvisation as a key feature of jazz. Each poster communicates the artist's name and other relevant information through a typographical "improvisation". 21. Kind Studio Kind Studio is an independent creative agency based in London that specialises in branding and digital design, as well as offering services in animation, creative and art direction, and print design. Their goal is to collaborate closely with clients to create impactful and visually appealing designs. One recent project that piqued our interest was a bilingual, editorially-driven digital platform for FC Como Women, a professional Italian football club. To reflect the club's ambition of promoting gender equality and driving positive social change within football, the new website employs bold typography, strong imagery, and an empowering tone of voice to inspire and disseminate its message. 22. Slug Global Slug Global is a creative agency and art collective founded by artist and musician Bosco (Brittany Bosco). Focused on creating immersive experiences "for both IRL and URL", their goal is to work with artists and brands to establish a sustainable media platform that embodies the values of young millennials, Gen Z and Gen Alpha. One of Slug Global's recent projects involved a collaboration with SheaMoisture and xoNecole for a three-part series called The Root of It. This series celebrates black beauty and hair, highlighting its significance as a connection to ancestry, tradition, blueprint and culture for black women. 23. Little Troop New York studio Little Troop crafts expressive and intimate branding for lifestyle, fashion, and cultural clients. Led by creative directors Noemie Le Coz and Jeremy Elliot, they're known for their playful and often "kid-like" approach to design, drawing inspiration from their own experiences as 90s kids. One of their recent and highly acclaimed projects is the visual identity for MoMA's first-ever family festival, Another World. Little Troop was tasked with developing a comprehensive visual identity that would extend from small items, such as café placemats, to large billboards. Their designs were deliberately a little "dream-like" and relied purely on illustration to sell the festival without needing photography. Little Troop also carefully selected seven colours from MoMA's existing brand guidelines to strike a balance between timelessness, gender neutrality, and fun. 24. Morcos Key Morcos Key is a Brooklyn-based design studio co-founded by Jon Key and Wael Morcos. Collaborating with a diverse range of clients, including arts and cultural institutions, non-profits and commercial enterprises, they're known for translating clients' stories into impactful visual systems through thoughtful conversation and formal expression. One notable project is their visual identity work for Hammer & Hope, a magazine that focuses on politics and culture within the black radical tradition. For this project, Morcos Key developed not only the visual identity but also a custom all-caps typeface to reflect the publication's mission and content. 25. Thirst Thirst, also known as Thirst Craft, is an award-winning strategic drinks packaging design agency based in Glasgow, Scotland, with additional hubs in London and New York. Founded in 2015 by Matthew Stephen Burns and Christopher John Black, the company specializes in building creatively distinctive and commercially effective brands for the beverage industry. To see what they're capable of, check out their work for SKYY Vodka. The new global visual identity system, called Audacious Glamour', aims to unify SKYY under a singular, powerful idea. The visual identity benefits from bolder framing, patterns, and a flavour-forward colour palette to highlight each product's "juicy attitude", while the photography style employs macro shots and liquid highlights to convey a premium feel.
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  • Your next nonfiction book could write itself, but you’ll own the rights

    TL;DR: Turn ideas into full-length books with AI—lifetime access for just Writing a book takes time—something most of us don’t have between inbox chaos and back-to-back meetings. But what if all you needed was an idea? That’s where YouBooks steps in. This AI-powered tool helps you generate full-length nonfiction books with just a few prompts, and right now, you can lock in lifetime access for.
    YouBooks pulls from several top-tier AI models, like ChatGPT, Claude, and Gemini, and combines them with live web research to build out detailed, structured manuscripts up to 300,000 words. Whether you want to write about productivity, startup culture, parenting, or personal finance, feed in your topic and let the AI do the heavy lifting.
    Why is Youbooks for you?

    150,000 credits per monthDownloadable formats: PDF, DOCX, EPUB
    Commercial rights so that you can sell, share, or publish your books
    Custom style options to match your tone or brand

    It’s a serious time-saver if you’ve been sitting on an idea forever or want to build a content empire without writing every word yourself. Plus, unlike many AI tools, YouBooks gives you full ownership of the content you create.

    Snag a lifetime subscription to YouBooks for  and start turning your thoughts into fully formed nonfiction books: no ghostwriters, no subscriptions, and no gatekeepers.

    Youbooks – AI Nonfiction Book Generator: Lifetime SubscriptionSee Deal
    StackSocial prices subject to change.
    #your #next #nonfiction #book #could
    Your next nonfiction book could write itself, but you’ll own the rights
    TL;DR: Turn ideas into full-length books with AI—lifetime access for just Writing a book takes time—something most of us don’t have between inbox chaos and back-to-back meetings. But what if all you needed was an idea? That’s where YouBooks steps in. This AI-powered tool helps you generate full-length nonfiction books with just a few prompts, and right now, you can lock in lifetime access for. YouBooks pulls from several top-tier AI models, like ChatGPT, Claude, and Gemini, and combines them with live web research to build out detailed, structured manuscripts up to 300,000 words. Whether you want to write about productivity, startup culture, parenting, or personal finance, feed in your topic and let the AI do the heavy lifting. Why is Youbooks for you? 150,000 credits per monthDownloadable formats: PDF, DOCX, EPUB Commercial rights so that you can sell, share, or publish your books Custom style options to match your tone or brand It’s a serious time-saver if you’ve been sitting on an idea forever or want to build a content empire without writing every word yourself. Plus, unlike many AI tools, YouBooks gives you full ownership of the content you create. Snag a lifetime subscription to YouBooks for  and start turning your thoughts into fully formed nonfiction books: no ghostwriters, no subscriptions, and no gatekeepers. Youbooks – AI Nonfiction Book Generator: Lifetime SubscriptionSee Deal StackSocial prices subject to change. #your #next #nonfiction #book #could
    WWW.PCWORLD.COM
    Your next nonfiction book could write itself, but you’ll own the rights
    TL;DR: Turn ideas into full-length books with AI—lifetime access for just $49. Writing a book takes time—something most of us don’t have between inbox chaos and back-to-back meetings. But what if all you needed was an idea? That’s where YouBooks steps in. This AI-powered tool helps you generate full-length nonfiction books with just a few prompts, and right now, you can lock in lifetime access for $49 (reg. $540). YouBooks pulls from several top-tier AI models, like ChatGPT, Claude, and Gemini, and combines them with live web research to build out detailed, structured manuscripts up to 300,000 words. Whether you want to write about productivity, startup culture, parenting, or personal finance, feed in your topic and let the AI do the heavy lifting. Why is Youbooks for you? 150,000 credits per month (1 word = 1 credit) Downloadable formats: PDF, DOCX, EPUB Commercial rights so that you can sell, share, or publish your books Custom style options to match your tone or brand It’s a serious time-saver if you’ve been sitting on an idea forever or want to build a content empire without writing every word yourself. Plus, unlike many AI tools, YouBooks gives you full ownership of the content you create. Snag a lifetime subscription to YouBooks for $49 and start turning your thoughts into fully formed nonfiction books: no ghostwriters, no subscriptions, and no gatekeepers. Youbooks – AI Nonfiction Book Generator: Lifetime SubscriptionSee Deal StackSocial prices subject to change.
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  • Oppo K13x 5G India Launch Date Set for June 23; Price Range, Key Features Revealed

    Oppo K13x 5G will be introduced in the Indian market later this month. The launch date has been announced, and the company has revealed some key specifications of the upcoming smartphone. It will be placed in the sub-Rs. 15,000 segments in the country and is promised to be available in 4GB and 6GB RAM variants. As per the company, the handset is claimed to offer the toughest build in its segment. It is confirmed to come with an IP65 rating, SGS Gold Drop-Resistance, SGS Military Standard, and MIL-STD 810-H durability certifications.Oppo K13x 5G India Launch: All We KnowThe Oppo K13x 5G will launch in India on June 23 at 12pm IST, the company confirmed in a press release. It will be priced in the country under Rs. 15,000, the company added. It will be available exclusively via Flipkart. The phone is confirmed to come in Midnight Violet and Sunset Peach colour options.Oppo revealed that the K13x 5G will be powered by a MediaTek Dimensity 6300 chipset. It will be available in 4GB and 6GB RAM options with support for 128GB of onboard storage. The handset will ship with Android 15-based ColorOS 15. It will support Google Gemini and other productivity features like AI Summary, AI Recorder, and AI Studio.The company has provided the Oppo K13x 5G with a 6,000mAh battery with 45W SuperVOOC charging support, it further revealed in the press release. It will carry a 50-megapixel AI-backed dual rear camera unit. The phone will support AI-backed imaging features like AI Eraser, AI Unblur, AI Reflection Remover, and AI Clarity Enhancer.Previously, Oppo revealed that the upcoming K13x 5G will come with an AM04 high-strength aluminium alloy middle frame and a 360-degree Damage-Proof Armour Body. It is claimed to meet the IP65 rating for dust and water resistance. Alongside the MIL-STD 810-H shock resistance certification, it will also come with SGS Gold Drop-Resistance and SGS Military Standard certifications.

    The Oppo K13x 5G build makes use of a biomimetic Sponge Shock Absorption System inspired by sea sponges, which is claimed to improve shock resistance. Its display will support Splash Touch and Glove Touch mode as well as Crystal Shield glass protection.
    #oppo #k13x #india #launch #date
    Oppo K13x 5G India Launch Date Set for June 23; Price Range, Key Features Revealed
    Oppo K13x 5G will be introduced in the Indian market later this month. The launch date has been announced, and the company has revealed some key specifications of the upcoming smartphone. It will be placed in the sub-Rs. 15,000 segments in the country and is promised to be available in 4GB and 6GB RAM variants. As per the company, the handset is claimed to offer the toughest build in its segment. It is confirmed to come with an IP65 rating, SGS Gold Drop-Resistance, SGS Military Standard, and MIL-STD 810-H durability certifications.Oppo K13x 5G India Launch: All We KnowThe Oppo K13x 5G will launch in India on June 23 at 12pm IST, the company confirmed in a press release. It will be priced in the country under Rs. 15,000, the company added. It will be available exclusively via Flipkart. The phone is confirmed to come in Midnight Violet and Sunset Peach colour options.Oppo revealed that the K13x 5G will be powered by a MediaTek Dimensity 6300 chipset. It will be available in 4GB and 6GB RAM options with support for 128GB of onboard storage. The handset will ship with Android 15-based ColorOS 15. It will support Google Gemini and other productivity features like AI Summary, AI Recorder, and AI Studio.The company has provided the Oppo K13x 5G with a 6,000mAh battery with 45W SuperVOOC charging support, it further revealed in the press release. It will carry a 50-megapixel AI-backed dual rear camera unit. The phone will support AI-backed imaging features like AI Eraser, AI Unblur, AI Reflection Remover, and AI Clarity Enhancer.Previously, Oppo revealed that the upcoming K13x 5G will come with an AM04 high-strength aluminium alloy middle frame and a 360-degree Damage-Proof Armour Body. It is claimed to meet the IP65 rating for dust and water resistance. Alongside the MIL-STD 810-H shock resistance certification, it will also come with SGS Gold Drop-Resistance and SGS Military Standard certifications. The Oppo K13x 5G build makes use of a biomimetic Sponge Shock Absorption System inspired by sea sponges, which is claimed to improve shock resistance. Its display will support Splash Touch and Glove Touch mode as well as Crystal Shield glass protection. #oppo #k13x #india #launch #date
    WWW.GADGETS360.COM
    Oppo K13x 5G India Launch Date Set for June 23; Price Range, Key Features Revealed
    Oppo K13x 5G will be introduced in the Indian market later this month. The launch date has been announced, and the company has revealed some key specifications of the upcoming smartphone. It will be placed in the sub-Rs. 15,000 segments in the country and is promised to be available in 4GB and 6GB RAM variants. As per the company, the handset is claimed to offer the toughest build in its segment. It is confirmed to come with an IP65 rating, SGS Gold Drop-Resistance, SGS Military Standard, and MIL-STD 810-H durability certifications.Oppo K13x 5G India Launch: All We KnowThe Oppo K13x 5G will launch in India on June 23 at 12pm IST, the company confirmed in a press release. It will be priced in the country under Rs. 15,000, the company added. It will be available exclusively via Flipkart. The phone is confirmed to come in Midnight Violet and Sunset Peach colour options.Oppo revealed that the K13x 5G will be powered by a MediaTek Dimensity 6300 chipset. It will be available in 4GB and 6GB RAM options with support for 128GB of onboard storage. The handset will ship with Android 15-based ColorOS 15. It will support Google Gemini and other productivity features like AI Summary, AI Recorder, and AI Studio.The company has provided the Oppo K13x 5G with a 6,000mAh battery with 45W SuperVOOC charging support, it further revealed in the press release. It will carry a 50-megapixel AI-backed dual rear camera unit. The phone will support AI-backed imaging features like AI Eraser, AI Unblur, AI Reflection Remover, and AI Clarity Enhancer.Previously, Oppo revealed that the upcoming K13x 5G will come with an AM04 high-strength aluminium alloy middle frame and a 360-degree Damage-Proof Armour Body. It is claimed to meet the IP65 rating for dust and water resistance. Alongside the MIL-STD 810-H shock resistance certification, it will also come with SGS Gold Drop-Resistance and SGS Military Standard certifications. The Oppo K13x 5G build makes use of a biomimetic Sponge Shock Absorption System inspired by sea sponges, which is claimed to improve shock resistance. Its display will support Splash Touch and Glove Touch mode as well as Crystal Shield glass protection.
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  • Google’s test turns search results into an AI-generated podcast

    The option to generate an Audio Overview appears beneath the “People also ask” module.

    Google is rolling out a test that puts its AI-powered Audio Overviews on the first page of search results on mobile. The experiment, which you can enable in Labs, will let you generate an AI podcast-style discussion for certain queries.

    If you search for something like, “How do noise cancellation headphones work?”, Google will display a button beneath the “People also ask” module that says, “Generate Audio Overview.” Once you click the button, it will take up to 40 seconds to generate an Audio Overview, according to Google.

    The completed Audio Overview will appear in a small player embedded within your search results, where you can play, pause, mute, and adjust the playback speed of the clip. Similar to Audio Overviews on NotebookLM and Gemini, this one also features two AI-generated “hosts” who enthusiastically discuss the topic you want to learn more about. You’ll also find links to some of the sources used by Audio Overview directly below the playback bar in Search.

    Right now, Audio Overviews in Search is only available in English in the US. Google has started putting Audio Overviews in more places since the tool launched last year, allowing users to generate audio discussions based on notes, Gemini’s deep research, files in Google Docs, and more.
    #googleampamp8217s #test #turns #search #results
    Google’s test turns search results into an AI-generated podcast
    The option to generate an Audio Overview appears beneath the “People also ask” module. Google is rolling out a test that puts its AI-powered Audio Overviews on the first page of search results on mobile. The experiment, which you can enable in Labs, will let you generate an AI podcast-style discussion for certain queries. If you search for something like, “How do noise cancellation headphones work?”, Google will display a button beneath the “People also ask” module that says, “Generate Audio Overview.” Once you click the button, it will take up to 40 seconds to generate an Audio Overview, according to Google. The completed Audio Overview will appear in a small player embedded within your search results, where you can play, pause, mute, and adjust the playback speed of the clip. Similar to Audio Overviews on NotebookLM and Gemini, this one also features two AI-generated “hosts” who enthusiastically discuss the topic you want to learn more about. You’ll also find links to some of the sources used by Audio Overview directly below the playback bar in Search. Right now, Audio Overviews in Search is only available in English in the US. Google has started putting Audio Overviews in more places since the tool launched last year, allowing users to generate audio discussions based on notes, Gemini’s deep research, files in Google Docs, and more. #googleampamp8217s #test #turns #search #results
    WWW.THEVERGE.COM
    Google’s test turns search results into an AI-generated podcast
    The option to generate an Audio Overview appears beneath the “People also ask” module. Google is rolling out a test that puts its AI-powered Audio Overviews on the first page of search results on mobile. The experiment, which you can enable in Labs, will let you generate an AI podcast-style discussion for certain queries. If you search for something like, “How do noise cancellation headphones work?”, Google will display a button beneath the “People also ask” module that says, “Generate Audio Overview.” Once you click the button, it will take up to 40 seconds to generate an Audio Overview, according to Google. The completed Audio Overview will appear in a small player embedded within your search results, where you can play, pause, mute, and adjust the playback speed of the clip. Similar to Audio Overviews on NotebookLM and Gemini, this one also features two AI-generated “hosts” who enthusiastically discuss the topic you want to learn more about. You’ll also find links to some of the sources used by Audio Overview directly below the playback bar in Search. Right now, Audio Overviews in Search is only available in English in the US. Google has started putting Audio Overviews in more places since the tool launched last year, allowing users to generate audio discussions based on notes, Gemini’s deep research, files in Google Docs, and more.
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  • From Rivals to Partners: What’s Up with the Google and OpenAI Cloud Deal?

    Google and OpenAI struck a cloud computing deal in May, according to a Reuters report.
    The deal surprised the industry as the two are seen as major AI rivals.
    Signs of friction between OpenAI and Microsoft may have also fueled the move.
    The partnership is a win-win.OpenAI gets more badly needed computing resources while Google profits from its B investment to boost its cloud computing capacity in 2025.

    In a surprise move, Google and OpenAI inked a deal that will see the AI rivals partnering to address OpenAI’s growing cloud computing needs.
    The story, reported by Reuters, cited anonymous sources saying that the deal had been discussed for months and finalized in May. Around this time, OpenAI has struggled to keep up with demand as its number of weekly active users and business users grew in Q1 2025. There’s also speculation of friction between OpenAI and its biggest investor Microsoft.
    Why the Deal Surprised the Tech Industry
    The rivalry between the two companies hardly needs an introduction. When OpenAI’s ChatGPT launched in November 2022, it posed a huge threat to Google that triggered a code red within the search giant and cloud services provider.
    Since then, Google has launched Bardto compete with OpenAI head-on. However, it had to play catch up with OpenAI’s more advanced ChatGPT AI chatbot. This led to numerous issues with Bard, with critics referring to it as a half-baked product.

    A post on X in February 2023 showed the Bard AI chatbot erroneously stating that the James Webb Telescope took the first picture of an exoplanet. It was, in fact, the European Southern Observatory’s Very Large Telescope that did this in 2004. Google’s parent company Alphabet lost B off its market value within 24 hours as a result.
    Two years on, Gemini made significant strides in terms of accuracy, quoting sources, and depth of information, but is still prone to hallucinations from time to time. You can see examples of these posted on social media, like telling a user to make spicy spaghetti with gasoline or the AI thinking it’s still 2024. 
    And then there’s this gem:

    With the entire industry shifting towards more AI integrations, Google went ahead and integrated its AI suite into Search via AI Overviews. It then doubled down on this integration with AI Mode, an experimental feature that lets you perform AI-powered searches by typing in a question, uploading a photo, or using your voice.
    In the future, AI Mode from Google Search could be a viable competitor to ChatGPT—unless of course, Google decides to bin it along with many of its previous products. Given the scope of the investment, and Gemini’s significant improvement, we doubt AI + Search will be axed.
    It’s a Win-Win for Google and OpenAI—Not So Much for Microsoft?
    In the business world, money and the desire for expansion can break even the biggest rivalries. And the one between the two tech giants isn’t an exception.
    Partly, it could be attributed to OpenAI’s relationship with Microsoft. Although the Redmond, Washington-based company has invested billions in OpenAI and has the resources to meet the latter’s cloud computing needs, their partnership hasn’t always been rosy. 
    Some would say it began when OpenAI CEO Sam Altman was briefly ousted in November 2023, which put a strain on the ‘best bromance in tech’ between him and Microsoft CEO Satya Nadella. Then last year, Microsoft added OpenAI to its list of competitors in the AI space before eventually losing its status as OpenAI’s exclusive cloud provider in January 2025.
    If that wasn’t enough, there’s also the matter of the two companies’ goal of achieving artificial general intelligence. Defined as when OpenAI develops AI systems that generate B in profits, reaching AGI means Microsoft will lose access to the former’s technology. With the company behind ChatGPT expecting to triple its 2025 revenue to from B the previous year, this could happen sooner rather than later.
    While OpenAI already has deals with Microsoft, Oracle, and CoreWeave to provide it with cloud services and access to infrastructure, it needs more and soon as the company has seen massive growth in the past few months.
    In February, OpenAI announced that it had over 400M weekly active users, up from 300M in December 2024. Meanwhile, the number of its business users who use ChatGPT Enterprise, ChatGPT Team, and ChatGPT Edu products also jumped from 2M in February to 3M in March.
    The good news is Google is more than ready to deliver. Its parent company has earmarked B towards its investments in AI this year, which includes boosting its cloud computing capacity.

    In April, Google launched its 7th generation tensor processing unitcalled Ironwood, which has been designed specifically for inference. According to the company, the new TPU will help power AI models that will ‘proactively retrieve and generate data to collaboratively deliver insights and answers, not just data.’The deal with OpenAI can be seen as a vote of confidence in Google’s cloud computing capability that competes with the likes of Microsoft Azure and Amazon Web Services. It also expands Google’s vast client list that includes tech, gaming, entertainment, and retail companies, as well as organizations in the public sector.

    As technology continues to evolve—from the return of 'dumbphones' to faster and sleeker computers—seasoned tech journalist, Cedric Solidon, continues to dedicate himself to writing stories that inform, empower, and connect with readers across all levels of digital literacy.
    With 20 years of professional writing experience, this University of the Philippines Journalism graduate has carved out a niche as a trusted voice in tech media. Whether he's breaking down the latest advancements in cybersecurity or explaining how silicon-carbon batteries can extend your phone’s battery life, his writing remains rooted in clarity, curiosity, and utility.
    Long before he was writing for Techreport, HP, Citrix, SAP, Globe Telecom, CyberGhost VPN, and ExpressVPN, Cedric's love for technology began at home courtesy of a Nintendo Family Computer and a stack of tech magazines.
    Growing up, his days were often filled with sessions of Contra, Bomberman, Red Alert 2, and the criminally underrated Crusader: No Regret. But gaming wasn't his only gateway to tech. 
    He devoured every T3, PCMag, and PC Gamer issue he could get his hands on, often reading them cover to cover. It wasn’t long before he explored the early web in IRC chatrooms, online forums, and fledgling tech blogs, soaking in every byte of knowledge from the late '90s and early 2000s internet boom.
    That fascination with tech didn’t just stick. It evolved into a full-blown calling.
    After graduating with a degree in Journalism, he began his writing career at the dawn of Web 2.0. What started with small editorial roles and freelance gigs soon grew into a full-fledged career.
    He has since collaborated with global tech leaders, lending his voice to content that bridges technical expertise with everyday usability. He’s also written annual reports for Globe Telecom and consumer-friendly guides for VPN companies like CyberGhost and ExpressVPN, empowering readers to understand the importance of digital privacy.
    His versatility spans not just tech journalism but also technical writing. He once worked with a local tech company developing web and mobile apps for logistics firms, crafting documentation and communication materials that brought together user-friendliness with deep technical understanding. That experience sharpened his ability to break down dense, often jargon-heavy material into content that speaks clearly to both developers and decision-makers.
    At the heart of his work lies a simple belief: technology should feel empowering, not intimidating. Even if the likes of smartphones and AI are now commonplace, he understands that there's still a knowledge gap, especially when it comes to hardware or the real-world benefits of new tools. His writing hopes to help close that gap.
    Cedric’s writing style reflects that mission. It’s friendly without being fluffy and informative without being overwhelming. Whether writing for seasoned IT professionals or casual readers curious about the latest gadgets, he focuses on how a piece of technology can improve our lives, boost our productivity, or make our work more efficient. That human-first approach makes his content feel more like a conversation than a technical manual.
    As his writing career progresses, his passion for tech journalism remains as strong as ever. With the growing need for accessible, responsible tech communication, he sees his role not just as a journalist but as a guide who helps readers navigate a digital world that’s often as confusing as it is exciting.
    From reviewing the latest devices to unpacking global tech trends, Cedric isn’t just reporting on the future; he’s helping to write it.

    View all articles by Cedric Solidon

    Our editorial process

    The Tech Report editorial policy is centered on providing helpful, accurate content that offers real value to our readers. We only work with experienced writers who have specific knowledge in the topics they cover, including latest developments in technology, online privacy, cryptocurrencies, software, and more. Our editorial policy ensures that each topic is researched and curated by our in-house editors. We maintain rigorous journalistic standards, and every article is 100% written by real authors.
    #rivals #partners #whats #with #google
    From Rivals to Partners: What’s Up with the Google and OpenAI Cloud Deal?
    Google and OpenAI struck a cloud computing deal in May, according to a Reuters report. The deal surprised the industry as the two are seen as major AI rivals. Signs of friction between OpenAI and Microsoft may have also fueled the move. The partnership is a win-win.OpenAI gets more badly needed computing resources while Google profits from its B investment to boost its cloud computing capacity in 2025. In a surprise move, Google and OpenAI inked a deal that will see the AI rivals partnering to address OpenAI’s growing cloud computing needs. The story, reported by Reuters, cited anonymous sources saying that the deal had been discussed for months and finalized in May. Around this time, OpenAI has struggled to keep up with demand as its number of weekly active users and business users grew in Q1 2025. There’s also speculation of friction between OpenAI and its biggest investor Microsoft. Why the Deal Surprised the Tech Industry The rivalry between the two companies hardly needs an introduction. When OpenAI’s ChatGPT launched in November 2022, it posed a huge threat to Google that triggered a code red within the search giant and cloud services provider. Since then, Google has launched Bardto compete with OpenAI head-on. However, it had to play catch up with OpenAI’s more advanced ChatGPT AI chatbot. This led to numerous issues with Bard, with critics referring to it as a half-baked product. A post on X in February 2023 showed the Bard AI chatbot erroneously stating that the James Webb Telescope took the first picture of an exoplanet. It was, in fact, the European Southern Observatory’s Very Large Telescope that did this in 2004. Google’s parent company Alphabet lost B off its market value within 24 hours as a result. Two years on, Gemini made significant strides in terms of accuracy, quoting sources, and depth of information, but is still prone to hallucinations from time to time. You can see examples of these posted on social media, like telling a user to make spicy spaghetti with gasoline or the AI thinking it’s still 2024.  And then there’s this gem: With the entire industry shifting towards more AI integrations, Google went ahead and integrated its AI suite into Search via AI Overviews. It then doubled down on this integration with AI Mode, an experimental feature that lets you perform AI-powered searches by typing in a question, uploading a photo, or using your voice. In the future, AI Mode from Google Search could be a viable competitor to ChatGPT—unless of course, Google decides to bin it along with many of its previous products. Given the scope of the investment, and Gemini’s significant improvement, we doubt AI + Search will be axed. It’s a Win-Win for Google and OpenAI—Not So Much for Microsoft? In the business world, money and the desire for expansion can break even the biggest rivalries. And the one between the two tech giants isn’t an exception. Partly, it could be attributed to OpenAI’s relationship with Microsoft. Although the Redmond, Washington-based company has invested billions in OpenAI and has the resources to meet the latter’s cloud computing needs, their partnership hasn’t always been rosy.  Some would say it began when OpenAI CEO Sam Altman was briefly ousted in November 2023, which put a strain on the ‘best bromance in tech’ between him and Microsoft CEO Satya Nadella. Then last year, Microsoft added OpenAI to its list of competitors in the AI space before eventually losing its status as OpenAI’s exclusive cloud provider in January 2025. If that wasn’t enough, there’s also the matter of the two companies’ goal of achieving artificial general intelligence. Defined as when OpenAI develops AI systems that generate B in profits, reaching AGI means Microsoft will lose access to the former’s technology. With the company behind ChatGPT expecting to triple its 2025 revenue to from B the previous year, this could happen sooner rather than later. While OpenAI already has deals with Microsoft, Oracle, and CoreWeave to provide it with cloud services and access to infrastructure, it needs more and soon as the company has seen massive growth in the past few months. In February, OpenAI announced that it had over 400M weekly active users, up from 300M in December 2024. Meanwhile, the number of its business users who use ChatGPT Enterprise, ChatGPT Team, and ChatGPT Edu products also jumped from 2M in February to 3M in March. The good news is Google is more than ready to deliver. Its parent company has earmarked B towards its investments in AI this year, which includes boosting its cloud computing capacity. In April, Google launched its 7th generation tensor processing unitcalled Ironwood, which has been designed specifically for inference. According to the company, the new TPU will help power AI models that will ‘proactively retrieve and generate data to collaboratively deliver insights and answers, not just data.’The deal with OpenAI can be seen as a vote of confidence in Google’s cloud computing capability that competes with the likes of Microsoft Azure and Amazon Web Services. It also expands Google’s vast client list that includes tech, gaming, entertainment, and retail companies, as well as organizations in the public sector. As technology continues to evolve—from the return of 'dumbphones' to faster and sleeker computers—seasoned tech journalist, Cedric Solidon, continues to dedicate himself to writing stories that inform, empower, and connect with readers across all levels of digital literacy. With 20 years of professional writing experience, this University of the Philippines Journalism graduate has carved out a niche as a trusted voice in tech media. Whether he's breaking down the latest advancements in cybersecurity or explaining how silicon-carbon batteries can extend your phone’s battery life, his writing remains rooted in clarity, curiosity, and utility. Long before he was writing for Techreport, HP, Citrix, SAP, Globe Telecom, CyberGhost VPN, and ExpressVPN, Cedric's love for technology began at home courtesy of a Nintendo Family Computer and a stack of tech magazines. Growing up, his days were often filled with sessions of Contra, Bomberman, Red Alert 2, and the criminally underrated Crusader: No Regret. But gaming wasn't his only gateway to tech.  He devoured every T3, PCMag, and PC Gamer issue he could get his hands on, often reading them cover to cover. It wasn’t long before he explored the early web in IRC chatrooms, online forums, and fledgling tech blogs, soaking in every byte of knowledge from the late '90s and early 2000s internet boom. That fascination with tech didn’t just stick. It evolved into a full-blown calling. After graduating with a degree in Journalism, he began his writing career at the dawn of Web 2.0. What started with small editorial roles and freelance gigs soon grew into a full-fledged career. He has since collaborated with global tech leaders, lending his voice to content that bridges technical expertise with everyday usability. He’s also written annual reports for Globe Telecom and consumer-friendly guides for VPN companies like CyberGhost and ExpressVPN, empowering readers to understand the importance of digital privacy. His versatility spans not just tech journalism but also technical writing. He once worked with a local tech company developing web and mobile apps for logistics firms, crafting documentation and communication materials that brought together user-friendliness with deep technical understanding. That experience sharpened his ability to break down dense, often jargon-heavy material into content that speaks clearly to both developers and decision-makers. At the heart of his work lies a simple belief: technology should feel empowering, not intimidating. Even if the likes of smartphones and AI are now commonplace, he understands that there's still a knowledge gap, especially when it comes to hardware or the real-world benefits of new tools. His writing hopes to help close that gap. Cedric’s writing style reflects that mission. It’s friendly without being fluffy and informative without being overwhelming. Whether writing for seasoned IT professionals or casual readers curious about the latest gadgets, he focuses on how a piece of technology can improve our lives, boost our productivity, or make our work more efficient. That human-first approach makes his content feel more like a conversation than a technical manual. As his writing career progresses, his passion for tech journalism remains as strong as ever. With the growing need for accessible, responsible tech communication, he sees his role not just as a journalist but as a guide who helps readers navigate a digital world that’s often as confusing as it is exciting. From reviewing the latest devices to unpacking global tech trends, Cedric isn’t just reporting on the future; he’s helping to write it. View all articles by Cedric Solidon Our editorial process The Tech Report editorial policy is centered on providing helpful, accurate content that offers real value to our readers. We only work with experienced writers who have specific knowledge in the topics they cover, including latest developments in technology, online privacy, cryptocurrencies, software, and more. Our editorial policy ensures that each topic is researched and curated by our in-house editors. We maintain rigorous journalistic standards, and every article is 100% written by real authors. #rivals #partners #whats #with #google
    TECHREPORT.COM
    From Rivals to Partners: What’s Up with the Google and OpenAI Cloud Deal?
    Google and OpenAI struck a cloud computing deal in May, according to a Reuters report. The deal surprised the industry as the two are seen as major AI rivals. Signs of friction between OpenAI and Microsoft may have also fueled the move. The partnership is a win-win.OpenAI gets more badly needed computing resources while Google profits from its $75B investment to boost its cloud computing capacity in 2025. In a surprise move, Google and OpenAI inked a deal that will see the AI rivals partnering to address OpenAI’s growing cloud computing needs. The story, reported by Reuters, cited anonymous sources saying that the deal had been discussed for months and finalized in May. Around this time, OpenAI has struggled to keep up with demand as its number of weekly active users and business users grew in Q1 2025. There’s also speculation of friction between OpenAI and its biggest investor Microsoft. Why the Deal Surprised the Tech Industry The rivalry between the two companies hardly needs an introduction. When OpenAI’s ChatGPT launched in November 2022, it posed a huge threat to Google that triggered a code red within the search giant and cloud services provider. Since then, Google has launched Bard (now known as Gemini) to compete with OpenAI head-on. However, it had to play catch up with OpenAI’s more advanced ChatGPT AI chatbot. This led to numerous issues with Bard, with critics referring to it as a half-baked product. A post on X in February 2023 showed the Bard AI chatbot erroneously stating that the James Webb Telescope took the first picture of an exoplanet. It was, in fact, the European Southern Observatory’s Very Large Telescope that did this in 2004. Google’s parent company Alphabet lost $100B off its market value within 24 hours as a result. Two years on, Gemini made significant strides in terms of accuracy, quoting sources, and depth of information, but is still prone to hallucinations from time to time. You can see examples of these posted on social media, like telling a user to make spicy spaghetti with gasoline or the AI thinking it’s still 2024.  And then there’s this gem: With the entire industry shifting towards more AI integrations, Google went ahead and integrated its AI suite into Search via AI Overviews. It then doubled down on this integration with AI Mode, an experimental feature that lets you perform AI-powered searches by typing in a question, uploading a photo, or using your voice. In the future, AI Mode from Google Search could be a viable competitor to ChatGPT—unless of course, Google decides to bin it along with many of its previous products. Given the scope of the investment, and Gemini’s significant improvement, we doubt AI + Search will be axed. It’s a Win-Win for Google and OpenAI—Not So Much for Microsoft? In the business world, money and the desire for expansion can break even the biggest rivalries. And the one between the two tech giants isn’t an exception. Partly, it could be attributed to OpenAI’s relationship with Microsoft. Although the Redmond, Washington-based company has invested billions in OpenAI and has the resources to meet the latter’s cloud computing needs, their partnership hasn’t always been rosy.  Some would say it began when OpenAI CEO Sam Altman was briefly ousted in November 2023, which put a strain on the ‘best bromance in tech’ between him and Microsoft CEO Satya Nadella. Then last year, Microsoft added OpenAI to its list of competitors in the AI space before eventually losing its status as OpenAI’s exclusive cloud provider in January 2025. If that wasn’t enough, there’s also the matter of the two companies’ goal of achieving artificial general intelligence (AGI). Defined as when OpenAI develops AI systems that generate $100B in profits, reaching AGI means Microsoft will lose access to the former’s technology. With the company behind ChatGPT expecting to triple its 2025 revenue to $12.7 from $3.7B the previous year, this could happen sooner rather than later. While OpenAI already has deals with Microsoft, Oracle, and CoreWeave to provide it with cloud services and access to infrastructure, it needs more and soon as the company has seen massive growth in the past few months. In February, OpenAI announced that it had over 400M weekly active users, up from 300M in December 2024. Meanwhile, the number of its business users who use ChatGPT Enterprise, ChatGPT Team, and ChatGPT Edu products also jumped from 2M in February to 3M in March. The good news is Google is more than ready to deliver. Its parent company has earmarked $75B towards its investments in AI this year, which includes boosting its cloud computing capacity. In April, Google launched its 7th generation tensor processing unit (TPU) called Ironwood, which has been designed specifically for inference. According to the company, the new TPU will help power AI models that will ‘proactively retrieve and generate data to collaboratively deliver insights and answers, not just data.’The deal with OpenAI can be seen as a vote of confidence in Google’s cloud computing capability that competes with the likes of Microsoft Azure and Amazon Web Services. It also expands Google’s vast client list that includes tech, gaming, entertainment, and retail companies, as well as organizations in the public sector. As technology continues to evolve—from the return of 'dumbphones' to faster and sleeker computers—seasoned tech journalist, Cedric Solidon, continues to dedicate himself to writing stories that inform, empower, and connect with readers across all levels of digital literacy. With 20 years of professional writing experience, this University of the Philippines Journalism graduate has carved out a niche as a trusted voice in tech media. Whether he's breaking down the latest advancements in cybersecurity or explaining how silicon-carbon batteries can extend your phone’s battery life, his writing remains rooted in clarity, curiosity, and utility. Long before he was writing for Techreport, HP, Citrix, SAP, Globe Telecom, CyberGhost VPN, and ExpressVPN, Cedric's love for technology began at home courtesy of a Nintendo Family Computer and a stack of tech magazines. Growing up, his days were often filled with sessions of Contra, Bomberman, Red Alert 2, and the criminally underrated Crusader: No Regret. But gaming wasn't his only gateway to tech.  He devoured every T3, PCMag, and PC Gamer issue he could get his hands on, often reading them cover to cover. It wasn’t long before he explored the early web in IRC chatrooms, online forums, and fledgling tech blogs, soaking in every byte of knowledge from the late '90s and early 2000s internet boom. That fascination with tech didn’t just stick. It evolved into a full-blown calling. After graduating with a degree in Journalism, he began his writing career at the dawn of Web 2.0. What started with small editorial roles and freelance gigs soon grew into a full-fledged career. He has since collaborated with global tech leaders, lending his voice to content that bridges technical expertise with everyday usability. He’s also written annual reports for Globe Telecom and consumer-friendly guides for VPN companies like CyberGhost and ExpressVPN, empowering readers to understand the importance of digital privacy. His versatility spans not just tech journalism but also technical writing. He once worked with a local tech company developing web and mobile apps for logistics firms, crafting documentation and communication materials that brought together user-friendliness with deep technical understanding. That experience sharpened his ability to break down dense, often jargon-heavy material into content that speaks clearly to both developers and decision-makers. At the heart of his work lies a simple belief: technology should feel empowering, not intimidating. Even if the likes of smartphones and AI are now commonplace, he understands that there's still a knowledge gap, especially when it comes to hardware or the real-world benefits of new tools. His writing hopes to help close that gap. Cedric’s writing style reflects that mission. It’s friendly without being fluffy and informative without being overwhelming. Whether writing for seasoned IT professionals or casual readers curious about the latest gadgets, he focuses on how a piece of technology can improve our lives, boost our productivity, or make our work more efficient. That human-first approach makes his content feel more like a conversation than a technical manual. As his writing career progresses, his passion for tech journalism remains as strong as ever. With the growing need for accessible, responsible tech communication, he sees his role not just as a journalist but as a guide who helps readers navigate a digital world that’s often as confusing as it is exciting. From reviewing the latest devices to unpacking global tech trends, Cedric isn’t just reporting on the future; he’s helping to write it. View all articles by Cedric Solidon Our editorial process The Tech Report editorial policy is centered on providing helpful, accurate content that offers real value to our readers. We only work with experienced writers who have specific knowledge in the topics they cover, including latest developments in technology, online privacy, cryptocurrencies, software, and more. Our editorial policy ensures that each topic is researched and curated by our in-house editors. We maintain rigorous journalistic standards, and every article is 100% written by real authors.
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