If I were an avocado, how would I move? Or a strawberry? A spring onion, maybe? These are questions most of us seldom ponder, but they were front of mind for illustrator and animator Emily Redfearn as she created a charming new campaign for one of the UK's biggest supermarket chains. Lidl Foodies is a project that has put groceries in motion, encouraging kids to eat healthily and showing them how to grow their own fruit and veg. It all began with a pitch to create a set of simple yet impactful fruit- and veg-based characters for kids. Emily mocked up the imagery along with some straplines, which opened the door to an extensive animation project. Collaborating closely with Lidl via the campaign agency, Accenture Song, and her talent agency, Roar, Emily then developed the characters further and applied the Lidl colour palette. It happens to be full of primary colours, which are ideal for children. All the while, she kept in mind that the strawberry, lemon, pepper, avocado, spring onion and tomato would come to life in short animations. "We wanted to make sure they all had their own vibe," says Emily. "It was important that we played off the natural shape of the characters. The avocado is very clunky and heavy, so we knew the action would need to reflect that, whereas the strawberry felt very springy and bouncy – both in taste and look – which we reflected in the bouncy movements we gave it." Whenever she needed inspiration for the project, Emily could step out into her garden, where she already grows lots of veggies—including ones in the animations. Using her hands-on experience, she was able to storyboard the instructional content, which some of the art directors tested on their own children. Propagating strawberries is actually trickier to explain than you might think, as Sheffield-based Emily explains: "We debated how literally to take some of the instructions. For example, normally, you shave a piece off a strawberry in order to plant the seeds, as they are so small. In practice, it almost looked gory to have the strawberry peel off its own skin! So, we creatively solved a lot of problems like this by simplifying it down to just a single seed being plucked." WIP: Line work and frames from the storyboard. Initially titled Lidl Growers, Emily developed an impactful logotype for the campaign. While her logotype may not have been deployed, she still had fun creating it, and there may yet be scope for her to expand the Lidl Foodies world. "The amount of work involved in the project was a challenge," says Emily. "There were many moving parts happening at once, with the animations and logo all being developed. It was a dream project in that way – everyone involved, from Lidl to the Accenture Song agency to my own agents Skye Kelly-Barrett and Sally Paley, were all so on the ball that it made the workload run so smoothly." #lidl #foodies #campaign #big #character

Dr. James Kinross believes gut health is linked to colon cancer risk. Getty Images/ Justine Stoddart 2025-05-13T11:59:36Z Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Our modern lifestyles are thought to damage our gut health in a way that raises the risk of colon cancer. Lifestyle changes can improve the gut microbiome, which could in turn lower the risk of colon cancer. As well as eating healthily, GI surgeon James Kinross eats enough vitamin D to prevent the disease. Colon cancer is rising in people under 50. James Kinross, a gastrointestinal surgeon who researches how the gut microbiome affects our risk of the disease, told Business Insider that poor gut health could be partly to blame.Research suggests the gut microbiome, the trillions of microbes that live in the digestive tract, has a wide-ranging effect on our health. But our sterile, urbanized lifestyles, appear to have made them less diverse overall and, therefore, weaker, according to Kinross, who is based at Imperial College London."You're seeing a generational loss in our internal ecology, which is being hammered with a series of environmental hits that it simply cannot adapt to," he said, referring to factors including microplastics, ultra-processed foods, and minimal access to nature. Many studies have linked But, the gut microbiome is changeable, meaning there are things we can do to increase its diversity, which in turn could help lower colon cancer risk. "It is an ecosystem which you can adapt, and you can modify," he said.Kinross previously shared with BI how he eats to boost his gut microbiome. He shared the three things he does aside from healthy eating to lower his colon cancer risk.Don't take antibiotics if you don't need to Kinross limits his antibiotic use where possible because the medication disrupts the gut microbiome. Trevor Williams/Getty Images As a surgeon, Kinross is acutely aware that antibiotics are often necessary and save millions of lives each year, but he believes we use them too liberally — particularly to treat viral infections they can't tackle."In my house, to qualify for antibiotics, you've really got to have a pathogen that you need treated," Kinross said.Kinross and his family limit their use of antibiotics as much as possible because taking them can disrupt the ecosystem of the gut microbiome, killing off good bacteria along with pathogens, and reducing diversity.He likened it to pouring weed killer all over your garden. "Your garden won't really grow into a lovely garden full of wild meadows and flowers and color. It will just be brown and lifeless," he said.Take vitamin DKinross takes a vitamin D supplement because evidence suggests that having enough of the nutrient is important for gut health. Vitamin D is crucial for several biological processes, including calcium absorption and cellular repair — but also keeps the lining of the small intestine strong. If the lining becomes weak, microbes can pass through it into the bloodstream and cause inflammation. Chronic inflammation is linked to a higher risk of chronic diseases, including cancer.Vitamin D is found in foods including oily fish, egg yolks, and red meat, as well as from sunlight. In countries with climates like the UK's, where Kinross lives, it can be difficult to get enough vitamin D in the colder months, and residents are advised to supplement from October to March.Socialize Social connections are a pillar of health. pixdeluxe/Getty Images Kinross goes cycling with friends regularly and makes sure to sit down to eat dinner with his family in the evenings. As well as being a pillar of overall health, research suggests that socializing positively impacts the composition of our gut microbiomes, Kinross said.We exchange microbes through physical touch, and studies have found that friends, family members, and spouses have similar gut microbes to one another.A 2024 study published in the journal Nature, based on 1,787 adults from 18 isolated villages in Honduras, found that people in the same social network shared more similarities in their gut microbiomes compared to those outside of it. This was regardless of diet, water sources, and medications. Spouses and people living together had the highest amount of microbial sharing, but the phenomenon still occurred among friends and even friends of friends."Our social interactions, our real-world social interactions, define so much of our health," Kinross said. "It's good for all aspects of our health. It's good for our mental health, it's good for our cardiovascular health. It's good for everything. But if you're not having real-world social interaction, you are not really optimizing your gut health, I believe." Recommended video المصدر: https://www.businessinsider.com/how-gi-doctor-prevent-colon-cancer-eating-healthy-gut-microbiome-2025-5 #things #doctor #does #prevent #colon #cancer #ampampmdash #aside #from #eating #healthily