AI is packing and shipping efficiency for the retail and consumer packaged goods (CPG) industries, with a majority of surveyed companies in the space reporting the technology is increasing revenue and reducing operational costs. Global brands are reimagining every facet of their businesses with AI, from how products are designed and manufactured to how they’re marketed, shipped and experienced in-store and online. At NVIDIA GTC Paris at VivaTech, industry leaders including L’Oréal, LVMH and Nestlé shared how they’re using tools like AI agents and physical AI — powered by NVIDIA AI and simulation technologies — across every step of the product lifecycle to enhance operations and experiences for partners, customers and employees. 3D Digital Twins and AI Transform Marketing, Advertising and Product Design The meeting of generative AI and 3D product digital twins results in unlimited creative potential. Nestlé, the world’s largest food and beverage company, today announced a collaboration with NVIDIA and Accenture to launch a new, AI-powered in-house service that will create high-quality product content at scale for e-commerce and digital media channels. The new content service, based on digital twins powered by the NVIDIA Omniverse platform, creates exact 3D virtual replicas of physical products. Product packaging can be adjusted or localized digitally, enabling seamless integration into various environments, such as seasonal campaigns or channel-specific formats. This means that new creative content can be generated without having to constantly reshoot from scratch. Image courtesy of Nestlé The service is developed in partnership with Accenture Song, using Accenture AI Refinery built on NVIDIA Omniverse for advanced digital twin creation. It uses NVIDIA AI Enterprise for generative AI, hosted on Microsoft Azure for robust cloud infrastructure. Nestlé already has a baseline of 4,000 3D digital products — mainly for global brands — with the ambition to convert a total of 10,000 products into digital twins in the next two years across global and local brands. LVMH, the world’s leading luxury goods company, home to 75 distinguished maisons, is bringing 3D digital twins to its content production processes through its wine and spirits division, Moët Hennessy. The group partnered with content configuration engine Grip to develop a solution using the NVIDIA Omniverse platform, which enables the creation of 3D digital twins that power content variation production. With Grip’s solution, Moët Hennessy teams can quickly generate digital marketing assets and experiences to promote luxury products at scale. The initiative, led by Capucine Lafarge and Chloé Fournier, has been recognized by LVMH as a leading approach to scaling content creation. Image courtesy of Grip L’Oréal Gives Marketing and Online Shopping an AI Makeover Innovation starts at the drawing board. Today, that board is digital — and it’s powered by AI. L’Oréal Groupe, the world’s leading beauty player, announced its collaboration with NVIDIA today. Through this collaboration, L’Oréal and its partner ecosystem will leverage the NVIDIA AI Enterprise platform to transform its consumer beauty experiences, marketing and advertising content pipelines. “AI doesn’t think with the same constraints as a human being. That opens new avenues for creativity,” said Anne Machet, global head of content and entertainment at L’Oréal. “Generative AI enables our teams and partner agencies to explore creative possibilities.” CreAItech, L’Oréal’s generative AI content platform, is augmenting the creativity of marketing and content teams. Combining a modular ecosystem of models, expertise, technologies and partners — including NVIDIA — CreAltech empowers marketers to generate thousands of unique, on-brand images, videos and lines of text for diverse platforms and global audiences. The solution empowers L’Oréal’s marketing teams to quickly iterate on campaigns that improve consumer engagement across social media, e-commerce content and influencer marketing — driving higher conversion rates. Noli.com, the first AI-powered multi-brand marketplace startup founded and backed by the  L’Oréal Groupe, is reinventing how people discover and shop for beauty products. Noli’s AI Beauty Matchmaker experience uses L’Oréal Groupe’s century-long expertise in beauty, including its extensive knowledge of beauty science, beauty tech and consumer insights, built from over 1 million skin data points and analysis of thousands of product formulations. It gives users a BeautyDNA profile with expert-level guidance and personalized product recommendations for skincare and haircare. “Beauty shoppers are often overwhelmed by choice and struggling to find the products that are right for them,” said Amos Susskind, founder and CEO of Noli. “By applying the latest AI models accelerated by NVIDIA and Accenture to the unparalleled knowledge base and expertise of the L’Oréal Groupe, we can provide hyper-personalized, explainable recommendations to our users.”  https://blogs.nvidia.com/wp-content/uploads/2025/06/Noli_Demo.mp4 The Accenture AI Refinery, powered by NVIDIA AI Enterprise, will provide the platform for Noli to experiment and scale. Noli’s new agent models will use NVIDIA NIM and NVIDIA NeMo microservices, including NeMo Retriever, running on Microsoft Azure. Rapid Innovation With the NVIDIA Partner Ecosystem NVIDIA’s ecosystem of solution provider partners empowers retail and CPG companies to innovate faster, personalize customer experiences, and optimize operations with NVIDIA accelerated computing and AI. Global digital agency Monks is reshaping the landscape of AI-driven marketing, creative production and enterprise transformation. At the heart of their innovation lies the Monks.Flow platform that enhances both the speed and sophistication of creative workflows through NVIDIA Omniverse, NVIDIA NIM microservices and Triton Inference Server for lightning-fast inference. AI image solutions provider Bria is helping retail giants like Lidl and L’Oreal to enhance marketing asset creation. Bria AI transforms static product images into compelling, dynamic advertisements that can be quickly scaled for use across any marketing need. The company’s generative AI platform uses NVIDIA Triton Inference Server software and the NVIDIA TensorRT software development kit for accelerated inference, as well as NVIDIA NIM and NeMo microservices for quick image generation at scale. Physical AI Brings Acceleration to Supply Chain and Logistics AI’s impact extends far beyond the digital world. Physical AI-powered warehousing robots, for example, are helping maximize efficiency in retail supply chain operations. Four in five retail companies have reported that AI has helped reduce supply chain operational costs, with 25% reporting cost reductions of at least 10%. Technology providers Lyric, KoiReader Technologies and Exotec are tackling the challenges of integrating AI into complex warehouse environments. Lyric is using the NVIDIA cuOpt GPU-accelerated solver for warehouse network planning and route optimization, and is collaborating with NVIDIA to apply the technology to broader supply chain decision-making problems. KoiReader Technologies is tapping the NVIDIA Metropolis stack for its computer vision solutions within logistics, supply chain and manufacturing environments using the KoiVision Platform. And Exotec is using NVIDIA CUDA libraries and the NVIDIA JetPack software development kit for embedded robotic systems in warehouse and distribution centers. From real-time robotics orchestration to predictive maintenance, these solutions are delivering impact on uptime, throughput and cost savings for supply chain operations. Learn more by joining a follow-up discussion on digital twins and AI-powered creativity with Microsoft, Nestlé, Accenture and NVIDIA at Cannes Lions on Monday, June 16. Watch the NVIDIA GTC Paris keynote from NVIDIA founder and CEO Jensen Huang at VivaTech, and explore GTC Paris sessions.

Apple prepares to cry wolf over gaming again | Opinion Gaming on Apple platforms is set to be a WWDC focus once again – but with the company increasingly pushed to open up its app ecosystem, maybe this time the wolf is real Feature by Rob Fahey Contributing Editor Published on May 30, 2025 Apple's developer-focused annual WWDC event kicks off in a little over a week, which means that it's time once again for one of the industry's most well-established games of farce; in which Apple, the GM, tries to convince us all that this time, no this time, it's really truly serious about gaming, and we, the players, all try to keep our faces straight and our eyes unrolled. It's a ritual that often skips a year or two but always comes back with a vengeance – Apple cites some impressive numbers about hours or dollars spent on games on their platforms, wheels out a famous developer to wax lyrical about the power of the hardware and demonstrate a build of their game, and announces some new iOS features related to gaming. With love-bombing of the games industry complete for another few years, they promptly delete us from their contacts and pretend not to know us when they walk past us in the supermarket. The reason we all still pay attention to this merry-go-round, though, is because just as it's hard to take seriously any of Apple's claims of yet another Damascene conversion to gaming religion, it's also impossible not to take seriously the importance of the platforms the company controls. There are 2.35 billion active Apple computing devices in the world right now. The company doesn't break down those stats into Macs, iPhones, and iPads, but we know there are well over a billion iPhones in those numbers. Most of those devices are perfectly good gaming devices, at least in terms of what their hardware is capable of. The existing mobile gaming market – while a large market by any measure – is still only scratching at the surface of the potential growth for the gaming market that could be reached through that installed base. Having one of Apple's boy-who-cried-wolf moments actually turn into a genuine commitment to gaming would be a major step towards realising that – which makes them very hard to ignore, even if we're pretty sure we know all the steps to this dance by now. So what's this year's love-bombing going to consist of? We don't know which development luminary they'll bring on stage, but it does seem pretty certain that there's a shiny new gaming-centric app that's going to be built into the next release of iOS, replacing the rather clunky Game Centre with a more streamlined game launcher (which may encompass games bought on other stores on macOS, a bit like how the Apple TV app shows the next shows in your watchlists on Netflix and other streaming services) and providing various editorial and social features. Image credit: Apple It's not clear whether this is just a new app, or if it actually represents an overhaul of the services layer of Apple's gaming offerings – for example, whether it's going to have things like chat, matchmaking, teams and so on implemented in a way that centres on the app but also available in games via an overlay or direct integration through an API. That sounds fine and dandy, though of course the Game Centre app this will replace is a reminder of one of the previous iterations of the "Apple is serious about games this time" dance. What's perhaps more interesting, though we don't yet know if it'll get an on-stage mention at WWDC, is that this is coming just as Apple wraps up the acquisition of its first ever game studio – RAC7, the studio best known for creating Sneaky Sasquatch, which has been a very steadily performing hit on the Apple Arcade service since its launch. Now, there's a very obvious caveat here before we start speculating about Apple trying to build out a game development studio system: RAC7 is a micro-studio consisting of just two people, so while it's apparently going to continue operating more or less autonomously as a wholly-owned studio, there's still a bit of a whiff of an acquihire about the situation. It makes sense for Apple to bring a studio that's been pretty solidly committed to Arcade, and successful on the platform, into the fold in this way even if it's only so that they can be used as consultants and testers for upcoming changes to the service offering. The core concept of the Apple Arcade offering – a ton of well-vetted games that are guaranteed not to be packed with microtransactions and ads – remains very compelling, especially for parents While that may be a bit of a letdown to people who got excited at the prospect that Apple would follow its efforts at building up movie and TV production studios with a similar move into gaming, this acquisition does still send a cautiously positive signal. Apple acquires small companies all the time, but it's never done so with a games studio before, so the willingness to do this suggests that it is tacitly aware of a lack of internal know-how and skills related to this market segment, and moreover, that it remains quite committed to Apple Arcade. That second part is important, because honestly, it's quite easy to forget that Apple Arcade exists sometimes. It's a bit of a cypher to a lot of the industry, I think; it was launched with much fanfare but it now essentially just sits there occupying zero mindshare for most of the gaming sector and its consumers. However, there have been some hints that it's actually quite successful commercially – a tricky thing to measure given that its primary commercial target is driving subscription numbers and retention metrics for the all-encompassing Apple One service, but at the very least there's never been a suggestion from Apple that it's unhappy with how it's performing in that regard. The core concept of the offering – a ton of well-vetted games that are guaranteed not to be packed with microtransactions and ads – remains very compelling, especially for parents, and it seems reasonable to posit that it's quietly doing a very solid amount of business off in demographic sectors that rarely engage with the traditional games industry. This, to some extent, might explain why Apple has ghosted the industry after its most recent bouts of love-bombing; Apple Arcade and the infrastructure that supports it isn't terribly meaningful to the traditional games industry, but actually accomplishes quite a lot of Apple's own internal goals with regard to gaming. That leads us to another crucially important piece of context to bear in mind when watching what the company unveils at WWDC this year – that this may be a series of strategic moves that are less about enticing the games industry to focus on Apple platforms, and more about preparing the ground for the possibility of major parts of the games business simply turning up on Apple's turf unannounced and uninvited. That spectre has been raised by various different legislative and legal moves in major markets over the past few years, all of which seem to be pointing in a similar direction – that Apple is going to be forced to open up its platform to third-party app stores, or at the very least streaming apps. The company is still fighting its corner in the courts in a lot of places, but I suspect it knows that the clock is ticking, especially in some of its most lucrative global markets. While the commercial threat posed by actual app stores is probably minimal (most people just aren't going to install a whole other app management ecosystem when the path of least resistance works fine), the threat from game storefronts is very real. Epic, Steam, and Xbox are all potentially going to have functional storefronts on iOS in one form or another in the coming years – which means an end to Apple's era of taking for granted that games will just keep churning out giant stacks of App Store cash despite being largely held at arm's length by the company. Rethinking its gaming app software and buying a small studio are far from sufficient to win a war on this new front if it opens up – but if they indicate some actual momentum building up, they might not be a bad start.

Minimalist this, minimalist that. The age of white-washed, super scant, and industrial spaces are behind us—designers are craving excitement, color, life, stories within interior design. One way that’s easy to manifest is through maximalist bedding with punchy colors, big stripes, and winding patterns.We’ve done a deep dive on which bedding sets do the most for a proper bedroom makeover—that includes textures too, with silks, linens, and percale all in the mix. A deep cobalt silk sheet set can add mystery and allure to your bedding bundle, while a gingham linen set can take a space from empty to abundant.And if you’re just beginning your foray into bolder styles, fear not—a pattern looks just as good peaking from behind a solid-colored duvet as it does out in the open, dueling with vertical stripes or contrasting colors.Our top picks for the best maximalist bedding:For a Statement Colorway : Quince Double Flange Duvet Cover Set, $190Best Budget Bedding: Lane Linen Organic Cotton Sheet Set, $45 $43For the Sophisticated Maximalist: Linoto Linen Sheet Set, $565Best Floral Pick: West Elm Jawahar Duvet Cover, $139For the Cottagecore Fanatic: Piglet in Bed Linen Blend Duvet Cover, $299Quince Double Flange Duvet Cover SetDeep burgundy makes for a statement neutral with this linen duvet cover set. Contributor Elise Portale notes that the European flax linen is “soft and comfy,” and the material only gets softer with numerous washes. A desert terra-cotta, a deep olive, warm sunset shade, and others can each make an impactful design statement in your space—maybe even pair with a patterned or striped detail to make the most of your bedding moment.Lane Linen Organic Cotton Sheet SetPolka dots are back. Ranking highly in our best Amazon sheets and softest sheets our editors swear by, these sheets boast quality and style—tester Kristi Kellogg says “after a couple years of use, they’re still in tip-top shape—they haven’t faded or pilled, and they’re still soft and comfy.” The small polka dot makes for a fun design detail without becoming twee, or dating itself. A tiny polka dot will always make for a charming detail.Linoto Linen Sheet SetHandmade in upstate New York with high-quality Italian and Belgian linen, these sheets are an indulgent piece of home decor and make for a super high-end maximalist bedding moment. With 30 shades to choose from, you can take your room coastal with an aquamarine, or make things Mediterranean with this espresso or a touch of French Provencal with the navy striped set. No matter your maximalist choice, you can rest assured these are some of the highest quality linen options on the market. They’re beloved by contributor Erika Owen for “the lived-in look they constantly have, thanks to the easy wrinkling.”West Elm Jawahar Duvet CoverFloral bedding is an easy way to optimize maximalism in your bedroom—the block print style of this duvet cover and shams create a welcoming boho sense of decor, making things feel both bright and relaxed in your space. They’re also made from 100% cotton, which bodes well for breathability and durability, so you can enjoy this unique bedding set for some time.Piglet in Bed Linen Blend Duvet CoverPiglet in Bed is our cottagecore go-to. Their wide selection of gingham styles achieve the English countryside kind of style that’s widely trending, while still maintaining quality. “The quality is unmatched, and I predict I’ll use these for as long as they’ll last (seemingly incredibly long),” says senior digital design editor Zoë Sessums. “You really get what you pay for, so I would say these are A+++ sheets.” These sheets are Oeko-Tex-certified (meaning they’re free of harmful chemicals), and their linen blend is made from a soft combo of 55% European linen and 45% long staple cotton.Lunya Quintessential Duvet CoverMaximalism comes in more forms than bright colors and big prints—textures play just as important a role in exaggerating your space. This silky (and newly released) duvet cover from Lunya looks and feels luxe, and the shiny exterior adds a bright, reflective touch to your bedding that can make a space feel more open, bright, and extravagant.Maeve Cotton Striped Ruffle Printed Duvet CoverThis is maximalism to a T: a big stripe, a ruffle detail, a bold contrast. If you’re really wanting to go for it, consider pairing this with some more playful stripes in different colors and breadths. Purple or terra-cotta could make some more sophisticated pairings here, or a light pink could make a darling decor set in a child’s bedroom (or yours!).Brooklinen x Caroline Z. Hurley Percale Core Sheet SetThis new release from Brooklinen is a favorite of commerce writer Julia Harrison’s who calls the sheet “as cute as it is comfortable.” Many an AD staffer loves the feeling of Brooklinen’s percale, and this collaboration with Brooklyn-based designer Caroline Z Hurley brings the texture and temperature we love about these sheets to a design moment that lands solidly between coastal and boho. The colorways also offer three levels of maximalism: pebble being the most subtle, and the blue or coral make for increasing intervals of depth and contrast.Clementine Atelier Medica Silk Fitted SheetIf you’re looking to make your bed the centerpiece of your maximalist dreamscape, these sheets from Clementine are a good start. A deep navy silk is both cozy and alluring—sophisticated and still sexy. Harrison confirms these sheets are “as soft as they look, and make for such a luxurious sleeping experience, it’s almost royal.”Matouk Cabanon Stripe Flat SheetThese sheets take a different approach to cottagecore than Piglet in Bed but achieve the desired look from a different, perhaps more French angle. They look like exact antique replicas—a pinstripe paired with a line of tiny florals in a soft indigo. They’re also made from percale, meaning they’re cooling, soft, and long-lasting.Marimekko Iso Unikko Duvet Cover and Sham SetMarimekko had to make the list for maximalist bedrooms. The Finnish brand has long been making their signature huge floral prints, known everywhere and anywhere, called “Unikko.” The black and white tone down its impact, while still creating a pop art impression for an art-forward space.Petitie Plume Bed Sheet SetOne more sheet set Harrison loves is this pick from Petite Plume. This is a percale that lives up to its name. “On top of being my favorite decor element in my room,” she says. “I have these blue stripes peeking from under bright white linen, and it feels like waking up in a Grecian hotel every day.” These could pair easily with more stripes, or a bright throw blanket for further impact.

TCL QM7K MSRP $1,300.00 Score Details “The TCL QM7K offers a stunning image for its price point, bringing premium-level picture quality to your living room without costing a small fortune.” Pros Fantastic color accuracy Impressive contrast Excellent brightness Decently wide viewing angle Cons Reflective screen Unimpressive sound “Why you can trust Digital Trends – We have a 20-year history of testing, reviewing, and rating products, services and apps to help you make a sound buying decision. Find out more about how we test and score products.“ Recommended Videos We finally got our hands on the TCL QM7K Mini-LED QLED, winner of our Top Tech of CES 2025 award. Earlier this year we reviewed the QM6K and were impressed with its value and performance, so we’re excited to put the QM7K through its paces. TCL continues to impress in the midrange and I’m happy to say, the QM7K did not disappoint. Mini-LED screen technology is making for gorgeous displays with incredible contrast more affordable for the average consumer, and TCL is really showing what the technology can do with this new entry. There’s a good chance that this isn’t the last model we’ll hear about from TCL this year as the company has switched to a staggered release approach for its 2025 models, but for now let’s soak in the QM7K and all it has to offer. TCL QM7K specs Sizes 55, 65, 75, 85, 98, and 115 inches Pricing $1,299.99, $1,499.99, $1,999.99, $2,499.99, $4,999.99, and $19,999.99 Display type QD-Mini LED Operating system Google TV Screen resolution 4K Ultra HD (3,840 x 2,160) HDR support Dolby Vision, Dolby Vision Gaming, Dolby Vision IQ, HDR 10+, HDR10, HLG Native refresh rate 144Hz Gaming features Auto Game Mode (ALLM), AMD FreeSync Premium Pro, Game Accelerator 288, VRR (up to 144Hz) Audio support Dolby Atmos, Dolby Digital +, DTS: Virtual X (Passthrough Dolby Atmos, Dolby Digital +, Dolby Digital, PCM) Connectivity 4 HDMI (1x eARC), USB 3.0, USB 2.0, Ethernet (LAN), S/PDIF, ATSC 1.0 Tuner Affordable price means a less premium build Andre Revilla / Digital Trends The QM7K targets that affordable middle ground between a true budget TV and the premium flagship models of today. It aims to be within reach of most consumers, particularly in the smaller 55- or 65-inch models. So I can’t say I was too shocked when I started unboxing and assembling the QM7K that I found its construction to be a little flimsy. Andre Revilla / Digital Trends The stand that holds the TV is designed as one central piece, as opposed to the individual legs of the QM6K, which makes attaching it to the QM7K a straightforward process. It’s brushed to look like metal, but metal it is not. The plastic T-shaped stand weighs about 5 pounds and does its job in holding the 85-inch model we tested for this review. Andre Revilla / Digital Trends The TV itself weighs only 75 pounds, aided by a frame made almost entirely of plastic. Savings have to come from somewhere to hit these price points, right? The good news is that this makes assembly a lot easier than on far heavier (albeit sturdier) high-end models. The QM7K sways a bit anytime you move it or the furniture it sits on, but it’s held securely enough that it’s not going anywhere. Decent audio, nothing mind-blowing The audio on the TCL QM7K is billed as having better audio than the QM6K, thanks to a Bang & Olufsen audio upgrade, which TCL says will offer “more accurate sound quality for an enhanced home theater audio experience.” All in all, the 2.2-speaker system performs about as expected for a mostly affordable model. Which is to say, it didn’t sound terrible, but it didn’t sound great. Andre Revilla / Digital Trends The bass response left a lot to be desired, but it’s not like I was expecting a 6-inch subwoofer built into the TV. The dialogue could at times sound muddled, blending in a bit too much with a soundtrack or background noise. This really only happened in intense scenes where loud music, dialogue, and sound effects all combined in a cacophony of sound. The QM7K natively supports Dolby Digital and Dolby Digital+ audio, but the built-in speakers aren’t doing it justice. Seeing as this model supports Dolby Atmos passthrough, you’d be better off with a Dolby Atmos soundbar, or another dedicated audio system to get the most out of the Dolby audio available on most streaming platforms. Color accurate right out of the box The QM7K features a number of display profiles that users can select from, but for our purposes we’re going to focus on Filmmaker Mode, which was first added on the QM6K. This mode is designed for color accuracy, and it was spot-on right out of the box. Andre Revilla / Digital Trends We tested the QM7K first in SDR while in Filmmaker Mode, and it delivered an impressive color delta E of 0.8. While this fell to near zero post-calibration, that’s honestly not even necessary, as the human eye struggles to distinguish a delta E of less than 1.0, making Filmmaker Mode more than sufficient. More than bright enough If you’re looking to sear your eyeballs out of your sockets during nighttime viewing, then the QM7K is the right TV for you. TCL advertises a peak brightness of 3,000 nits in HDR for the QM7K, though this varies by size and will vary slightly by panel. Andre Revilla / Digital Trends In my own testing, I was able to get one 2,400-nit burst in HDR testing in a 10% window with brightness, peak luminance, and dynamic backlighting all turned up to the max. More stable readings in HDR came in around 2,000 nits in peak brightness. Peak brightness measurements in SDR came in at a still very respectable 1,600 nits. If you’re wanting to get the best color accuracy and contrast out of your QM7K with minimal clipping and as much uniformity as possible, then you’ll likely be watching Filmmaker Mode in its default configuration, which still offers 800 nits with the brightness turned to 100 while keeping those other backlight and luminance settings turned off. My gripe with reflections While the brightness of the QM7K more than delivers, nothing could get away from the fact that the screen itself was pretty reflective. Don’t get me wrong, I’ve seen worse, but if your living room is like mine and has windows opposite the TV, you’ll find yourself getting up to close them every time you turn on the TV during the daytime. Windows reflected in the TCL QM7K Andre Revilla / Digital Trends I’m not even picking on reflections when sunlight is pouring in the windows midday, as this issue persists into the evening when the sun is already starting to set. With brightness settings maxed, the QM7K can handle as bright a room as you can throw at it, but any sort of light source directly in front of the screen from your viewing position will be thrown back at you and remains quite visible even in bright scenes. A superb image overall All in all, the TCL QM7K offers a stunning image for its price point. Without getting too far into the weeds, I’ll say that a lot of cool tech—like the condensed micro lens in the backlight system, helping focus and direct the light from each mini LED, and the decreased optical distance, which is the space between the backlight and the LCD—helps create an image with excellent contrast. These technologies also help reduce haloing in HDR, as they lead to less light scatter. The QM7K really goes to show that Mini LED QLED panels are taking the fight to OLED, bringing premium-level picture quality to your living room without costing you a small fortune. Value remains the focus TCL has continued to impress with panel technology and image quality while maintaining approachable pricing. The 85-inch model we tested launched just over two months ago and is already being sold by all major retailers and TCL at about a 30% markdown from its original MSRP of $2,500. Right now, that means you can pick up an 85-inch QM7K for $1,800, and the 55-inch is currently marked down to under $900. Look for these prices to continue dropping as the year goes on, especially as we get into the holiday season. The TCL QM7K is an impressive entry that blurs the line between flagship and mid-range in performance while staying solidly in the realm of mid-range pricing. I’ll be eagerly awaiting any TCL launches hopefully still to come this year.

eBay Marketplace is kicking off it's own eBay Memorial Day Sale with a limited time 20% off coupon code "MEMORIALDEALS" that works on hundreds of products across tech, home, apparel, and more. eBay is one of the best places to score great deals on both new and used products and even outpaces the Amazon Memorial Day sale on tons of items. Just because you're leery of buying from a private seller doesn't mean you should shy away from this marketplace. Most of the major retailers that you've heard of - including Dyson, Bose, Lenovo, Roborock, and Ecoflow - as well as authorized resellers have their own seller accounts and offer discounts that you can't find elsewhere else. Check out all of the best limited time deals we've found below.Dyson Memorial Day Deals on eBayDyson is one of the most well known household brands around, and its name is synonymous with quality... and premium pricing. 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Paying extra attention to aesthetics, comfort, build, and audio, Bose is the go-to headphone brand if you want immersive sound that will block out external distractions. The official Bose eBay Store carries certified refurbished products with the same 1 year warranty as buying new as well as an additional 2 year AllState warranty that runs concurrently.Certified RefurbishedBose QuietComfort Ultra Noise Cancelling EarbudsCertified RefurbishedBose QuietComfort Noise Cancelling HeadphonesCertified RefurbishedBose QuietComfort Ultra Noise Cancelling HeadphonesCertified RefurbishedBose Ultra Open EarbudsCertified RefurbishedBose TV Speaker Home Theater SoundbarCertified RefurbishedBose SoundLink Flex SE Bluetooth Waterproof SpeakerCertified RefurbishedBose SoundLink Micro Outdoor Bluetooth Waterproof SpeakerMemorial Day TV Deals on eBayMemorial Day is one of the best times of the year to score a great deal on a new TV. If you don't get in on a TV deal now, your next two chances are Amazon Prime Day in July and Black Friday in November. Electronic Express on eBay currently has the best prices I've seen on several TVs, ranging from a budget Vizio TV model for under $200 to top-of-the-line OLED TVs for over 50% off. Electronic Express is also an authorized reseller for most TV brands, including Samsung, Sony, and Vizio, which means you can the full manufacturer's warranty.65" Samsung S90D 4K OLED Smart TV65" Samsung QN85D 4K Neo QLED Mini-LED Smart TV43" Vizio 4K Roku TV77" Sony Bravia 8 4K OLED Google TVRoborock Memorial Day Deals on eBayRoborock is one of the largest robot vacuum brands in the world. Its products offer more features than Roomba at a more attractive price point. That doesn't mean they are lower quality. I've owned both Roborock and Roomba models and my current Roborock has lasted longer, performed better, and costs less to maintain than any of the Roombas I've owned in the past. The Roborock eBay Store carries certified refurbished units of their entire lineup of robot vacuums and mops, They carry a 6 month warranty, which is less than the 12-month warranty for new units. Fortunately, eBay is also offering its 2 year Allstate warranty that runs concurrently.Certified RefurbishedRoborock Q Revo Robot Vacuum and MopCertified RefurbishedRoborock S8 Pro Ultra Robot Vacuum and MopCertified RefurbishedRoborock S8 Pro Ultra Robot Vacuum and Mop (White)Certified RefurbishedRoborock Q Revo Robot Vacuum and MopCertified RefurbishedRoborock Q7 Max+ Robot Vacuum CleanerMore Memorial Day sales are already liveSeveral retailers including Amazon, Best Buy, Walmart, Dell, and Wayfair have launched their sale early. We've rounded up all of the biggest retailers that have pushed their Memorial Day sales live with deals worth checking out.The Biggest SaleAmazon Memorial Day SaleSee it at AmazonTech and AppliancesBest Buy Memorial Day SaleSee it at Best BuyRetailer SaleWalmart Memorial Day SaleSee it at WalmartFurnitureWayfair Memorial Day saleSee it at WayfairPC and LaptopsHP Memorial Day SaleSee it at HPAppliances and FurnitureHome Depot Memorial Day SaleSee it at Home DepotClothing and Outdoor GearREI Anniversary SaleSee it at REIRetailer SaleTarget Memorial Day SaleSee it at TargetAppliances and FurnitureLowes Memorial Day SaleSee it at LowesSelect DealseBay Memorial Day SaleSee it at eBayRetailer SaleCostco Memorial Day SaleSee it at CostcoMattressesCasper Memorial Day SaleSee it at CasperMattressesDreamCloud Mattress SaleSee it at DreamCloudPC and LaptopsDell Memorial Day SaleSee it at DellPC and LaptopsLenovo Memorial Day SaleSee it at LenovoGaming chairs and desksSecretlab Memorial Day SaleSee it at SecretlabShoes and SportswearAdidas Memorial Day SaleSee it at AdidasFurniture and KitchenwareCrate&Barrel Memorial Day SaleSee it at Crate&BarrelKitchenwareWilliams Sonoma Memorial Day SaleSee it at Williams SonomaTuft & Needle Memorial Day SaleSee it at Tuft & NeedleMattressesSleep Number Memorial Day SaleSee it at Sleep NumberAppliancesLG Memorial Day SaleSee it at LGClothingMacy's Memorial Day SaleSee it at Macy'sSportswear and Outdoor GearDick's Sporting Goods Memorial Day SaleSee it at Dick'sOffice FurnitureFlexiSpot Memorial Day SaleSee it at FlexiSpotGaming ChairsAndaSeat Memorial Day SaleSee it at AndaSeatWhy Should You Trust IGN's Deals Team?IGN's deals team has a combined 30+ years of experience finding the best discounts in gaming, tech, and just about every other category. We don't try to trick our readers into buying things they don't need at prices that aren't worth buying something at. Our ultimate goal is to surface the best possible deals from brands we trust and our editorial team has personal experience with. You can check out our deals standards here for more information on our process, or keep up with the latest deals we find on IGN's Deals account on Twitter.Eric Song is the IGN commerce manager in charge of finding the best gaming and tech deals every day. When Eric isn't hunting for deals for other people at work, he's hunting for deals for himself during his free time.

PROS: Impressive charging capabilities Generous package including charger and MagSafe compatible case Seamless AI integration through “One-Tap Infinix AI” Versatile camera set up CONS: Limited software update support Not available in the US RATINGS: AESTHETICSERGONOMICSPERFORMANCESUSTAINABILITY / REPAIRABILITYVALUE FOR MONEYEDITOR'S QUOTE:The Infinix Note 50 Pro+ 5G impresses with its robust performance, premium design, and an array of thoughtful features, all wrapped in an affordable price tag of $370. Smartphone shoppers often face a frustrating dilemma: spend a fortune on a premium device with all the bells and whistles, or settle for a budget phone that cuts too many corners to hit its price point. This compromise typically means sacrificing camera quality, display performance, or processing power – the very features that enhance our daily digital experiences. The mid-range market attempts to bridge this gap, but rarely delivers a truly satisfying balance of high-end specifications and reasonable cost without significant compromises in build quality or user experience. The Infinix Note 50 Pro+ 5G boldly challenges this status quo by bringing genuine flagship-level features to the budget-conscious consumer. What makes this offering particularly intriguing is how Infinix has prioritized features that genuinely impact user experience rather than simply checking specification boxes for marketing purposes. Let’s see if it manages to meet those goals or if it cut too many corners to achieve its mouth-watering price point. Designer: Infinix Aesthetics The Infinix Note 50 Pro+ 5G stands out in terms of design, drawing inspiration from automotive engineering. The frame is crafted from Armor Alloy, a robust blend of Damascus steel and aerospace-grade aluminum alloy, paired with a durable glass back panel. This combination enhances both strength and premium appeal. The Note 50 Pro+ 5G is available in three color variants: Titanium Grey, Enchanted Purple, and the Racing Edition. We had the chance to review the Racing Edition, which draws influence from BMW’s Physital design philosophy, blending physical and digital aesthetics. The Racing Edition features a matte silver back panel with textured vertical lines, complemented by the iconic tri-color racing stripes, symbolizing dynamism and speed. The device is also defined by its glossy octagonal camera island, located at the upper left corner. The camera island houses a triple camera setup, paired with the Bio-Active Halo AI Lighting System and an LED flashlight. The lighting system reacts to your phone’s activity, changing colors in response to charging, notifications, incoming calls, and gaming, adding a touch of flair to everyday interactions. It is also a sensor for measuring heart rate and blood oxygen levels. While the concept is intriguing, the term “AI” seems a bit of a stretch, as the feature feels more gimmicky than groundbreaking. Ergonomics With dimensions of 163.36 x 74.35 x 7.99 mm and a weight of 209 grams, the device feels solid and premium in hand. However, this solid build comes with a slight downside. That is, the phone is a bit top-heavy, creating an unbalanced feel when holding it. Another notable ergonomic issue occurs when the phone is placed face up on a flat surface. Due to the pronounced camera island, the device has a tendency to wobble, making it less stable when resting on a desk or table. While the phone’s design is generally comfortable for regular use, gaming is where the camera island becomes an ergonomic hurdle. When holding the device horizontally for gaming, the raised camera module interferes with your grip, which can be distracting and uncomfortable during longer sessions. The fingerprint scanner, located near the bottom of the display, also presents a bit of a challenge. The placement makes the transition from unlocking the device to navigating through the interface somewhat awkward. Overall, the Infinix Note 50 Pro+ 5G is solidly built, but the top-heavy design, wobbling issue, and less-than-ideal fingerprint scanner placement can make for an occasionally frustrating user experience. While it’s not uncomfortable to hold, these small design decisions can impact long-term usability. Performance The Infinix Note 50 Pro+ 5G boasts a 6.79-inch AMOLED display with a resolution of 1080 x 2436, supporting a 144Hz refresh rate, HDR10+, and up to 1300 nits peak brightness (550 nits typical). The display is vibrant and fluid, offering rich colors and smooth animations whether you’re browsing, watching videos, or gaming. Even in direct sunlight, the screen stays bright and readable. Additionally, it remains responsive when used with wet fingers or in wet conditions, ensuring precision without any issues. The bezels are impressively thin and nearly symmetrical, enhancing the immersive viewing experience. Complementing the display is a dual speaker setup tuned by JBL, which promises a more premium audio experience on paper. However, in practice, the speakers felt inconsistent. Volume remains relatively quiet up to around 80%, then suddenly spikes when pushed beyond that. The overall sound lacks balance. Bass is weak, and the mids and highs don’t carry much depth. For casual use, it’s adequate, but audio enthusiasts may find it underwhelming. Under the hood, the Note 50 Pro+ 5G is powered by the MediaTek Dimensity 8350 Ultimate chipset, coupled with 12GB of RAM (expandable virtually to 24GB) and 256GB of storage. Running Android 15 with Infinix’s XOS 15 skin, the phone delivers a smooth, responsive experience across the board. Performance holds up impressively well even during graphically intense games like Call of Duty: Mobile and Genshin Impact, with no noticeable lag or stutter. For the first time in an Infinix smartphone, the Note 50 Pro+ 5G introduces a comprehensive suite of AI features. What stands out, however, is how these tools are seamlessly integrated through “One-Tap Infinix AI”. By simply long-pressing the power button, regardless of the app you’re using, Folax, Infinix’s AI assistant, is instantly accessible. From summarizing or translating on-screen content to describing images or even editing photos, the AI offers a wide range of functions. The addition of Google’s Circle to Search further enhances the experience. This integration feels incredibly well-thought-out, as it consolidates multiple AI tools under a single gesture, eliminating the need to switch between apps. It’s a convenient, user-friendly feature that simplifies multitasking without compromising functionality. Another interesting addition is the ability to measure heart rate and blood oxygen levels by placing your finger on the Bio-Halo AI lighting sensor. While it may not replace dedicated health devices, it’s a novel feature to have built into a smartphone, particularly at this price point. Its usefulness will vary depending on user habits, but it adds an unexpected layer of utility. The Infinix Note 50 Pro+ 5G boasts, which is relatively rare in this price range. The system consists of a 50 MP main sensor, a 50 MP 3x telephoto lens, and an 8 MP ultra-wide camera, offering great versatility for mobile photography. While this combination is a standout feature at this price point, the real question is how well it performs in everyday use. Let’s dive in and see how it stacks up. The main camera uses a 1/1.56-inch Sony IMX896 sensor with an f/1.8 aperture and optical image stabilization (OIS). In well-lit conditions, it produces sharp, detailed images with vibrant colors, though the contrast can sometimes be a bit strong. Night mode performance is solid, capturing clear and well-exposed shots with minimal noise, although light sources can occasionally appear overexposed. The telephoto camera delivers 6x optical zoom with lossless clarity and extends up to 100x zoom. Between 3x and 6x, photos are rich in detail, with a good dynamic range that performs well across different lighting conditions. Beyond 6x, image quality starts to degrade, which is expected at higher magnifications. The ultra-wide camera also performs admirably. While it’s not as sharp as the main or zoom cameras, it still captures vibrant and clear images. Selfies from the 32 MP front-facing camera are generally good, though they can sometimes appear a bit faded. For video, the Note 50 Pro+ 5G can record up to 4K at 60 FPS with the main and telephoto cameras, while the ultra-wide is limited to 2K at 30 FPS. The front-facing camera is capped at 4K at 30 FPS. Video footage from the main and telephoto cameras is smooth, though there are some minor hiccups. Unfortunately, you cannot switch between cameras while recording. Additionally, panning can cause stuttering in the viewfinder, and rapid movement results in judder in the video. Fortunately, you can turn on ultra-stabilization at 4K 60 FPS, and it works quite well. With its sizable 5,200 mAh silicon-carbon battery, the Infinix Note 50 Pro+ 5G ensures you can go about your day without worrying about battery life. It easily lasts a full day of regular use. But the impressive battery specs don’t end there. The device supports 100W wired charging and 50W wireless charging, both of which are flagship-level capabilities. Additionally, the phone offers reverse charging, providing 10W through wired connections and 7.5W wirelessly, adding even more versatility to its power management. Sustainability The Infinix Note 50 Pro+ 5G is designed with durability in mind. The phone’s side frame is made from Armor Alloy, a robust blend of Damascus steel and aerospace-grade aluminum alloy, ensuring the phone is built to last. Paired with a durable glass back panel, this combination enhances the phone’s overall sturdiness, making it a reliable option for everyday use. Additionally, the phone comes with an IP64 rating, offering protection against dust and water splashes. While this level of protection is not the highest available, it provides sufficient durability for typical day-to-day scenarios, giving users confidence that their device can handle the occasional exposure to water or rough environments. However, when it comes to software longevity, the phone’s sustainability potential falls short. Infinix promises two years of Android updates and three years of security updates only, which is relatively limited when compared to other devices in the same price range. Many competing smartphones offer three or more years of operating system updates and security patches for up to four or five years, which means that the Note 50 Pro+ 5G may require a replacement sooner than some users might expect in order to stay up-to-date with the latest features and security improvements. Value At a price of $370, the Infinix Note 50 Pro+ 5G delivers exceptional value for money. With a feature set that includes a 6.79-inch AMOLED display, powerful performance, and a versatile triple-camera setup, it competes well in the mid-range smartphone market. Infinix has certainly packed a lot of premium features into an affordable device. What truly sets the Note 50 Pro+ 5G apart is the inclusivity of its package. Along with the phone, Infinix includes a 100W charger brick, a USB-C to USB-C cable, earphones, a MagSafe-like phone case, and a glass screen protector, offering a generous bundle that enhances the overall value of the device. That said, it’s worth noting that the Note 50 Pro+ 5G isn’t available in the US. Verdict The Infinix Note 50 Pro+ 5G impresses with its robust performance, premium design, and an array of thoughtful features, all wrapped in an affordable price tag of $370. It stands out in the mid-range segment by offering a large, vibrant AMOLED display, a capable triple-camera setup, and strong performance driven by the MediaTek Dimensity 8350 chipset. Additionally, the generous package that includes a 100W charger, USB-C cable, earphones, a MagSafe-like case, and a glass screen protector further enhances its value proposition, making it a complete package for those who want more out of their device. While the device has a few ergonomic quirks, such as a top-heavy design and camera island wobbling, the overall user experience remains solid. The AI integration through “One-Tap Infinix AI” is a standout feature, providing quick and effortless access to a wide range of AI tools. Despite some limitations in software support, the Infinix Note 50 Pro+ 5G remains a well-rounded, feature-packed option for tech enthusiasts, gamers, and photographers who don’t want to break the bank. However, its absence in the US market is a downside for those hoping to purchase locally. The post Infinix Note 50 Pro+ 5G: Flagship features packed in a budget phone first appeared on Yanko Design.

The Parachute Memorial Day sale is almost as good as the long weekend itself, offering the perfect opportunity to stock up on their signature breezy home essentials and coastal classics just in time for summer. From now through May 28, you can score a solid 30% off everything sitewide and up to 75% off the clearance section. To sweeten the deal, shoppers get a free gift up to $249 in value for orders over $1,000.This is one of the best sales we’ve seen in a while, so if you’re due for a bedroom refresh and are ready for some luxurious sheets or a relaxed bedspread, the time to buy is now. It’s no secret that we love bath must-haves, decor, and, of course, mattress deals, and Parachute’s Memorial Day sale is no exception. To help you shop smarter, we’ve pulled a selection of AD-approved Parachute sale items worth shopping. Don’t delay: These dreamy discounts won’t last long.Our Top Picks for the Best Parachute Memorial Day Sale Deals:A brezy sheet set: Parachute Heirloom TENCEL Linen Sheet Set, $359 $252Best mattress deal: Parachute Eco Mattress, $1,500 $1,050For side sleepers: Parachute Down Side Sleeper Pillow, $160 $112A spa-inspired robe: Parachute Waffle Robe, $149 $105Best mattress topper: Parachute Down Mattress Topper, $390 $273Photo: Rachel FletcherParachute Waffle Bath TowelsYou can’t go wrong with a classic waffle bath towel, and this Parachute version is the proof. Commerce director Rachel Fletcher says the brand’s set is both soft and absorbent—with a drying time of just about five minutes. “These honeycomb weave, 100% long-staple Turkish cotton towels are really exceptional in terms of craftsmanship, which is immediately evident in the feel,” she adds. “I have very sensitive skin and a rough towel never does me well, but the Parachute towels feel great against the skin.”Parachute Linen Duvet CoverA duvet cover set we’re thrilled to see on sale, this linen find is perfect for spring and summer. A warm weather classic for a reason, linen is light and antimicrobial, in case you’re prone to getting a little warmer this season. Contributor Lila Allen seconds these sentiments. “I was pleasantly surprised at how soft this cover was—again, with linen, sometimes it can be a roll of the dice,” she says. “This set had the best of both worlds: super supple but still casually elevated.”Parachute Eco MattressWhile Parachute is one of our go-to bedding brands, it’s also a reliable retailer when it comes to mattresses-in-a-box. The brand offers a hybrid mattress that landed itself in our list of favorites thanks to a Goldilocks combination of tempered steel and six layers of pure New Zealand wool and organic cotton.Photo: Nashia BakerParachute Heirloom TENCEL Linen Sheet SetWhen it comes to Parachute sheets, AD writers are huge fans of the linen category—including senior commerce editor Nashia Baker. She has the heirloom Tencel bundle in her bedroom, and unlike with her crisp percale sheet set, she loves the lightly wrinkled design of these for a relaxed, less-buttoned-up look. She also notes that their “soft and breathable feel” makes them the perfect cooling sheets to stay comfortable during hot summer nights.Parachute Waffle RobeFluffy, textured, and cozy, this stylish robe might make it hard to get your day going. Made of organic cotton, it’s one of Parachute’s bestsellers—meaning it’s the perfect gift for anyone who needs a good pampering. The square shape and 100% European flax linen relaxed fabric make for a structured yet casual look that emulates a day at the spa.Parachute Down Side Sleeper PillowCommerce editor Audrey Lee personally recommends this pillow from Parachute. “Designed with a 3.5-inch gusset to take the strain off your neck and shoulders, this is a great hotel-style pillow option that feels luxuriously lightweight but still densely filled,” she says.Julia HarrisonJulia HarrisonParachute Down Mattress Topper“This mattress topper is made from 750 feather fill and premium European white down, which, for those who don’t know their down, means this is the real deal,” says commerce writer Julia Harrison. “I would say this is solidly an inch and a half of down that makes for a plush experience no actual mattress can rival.” She recommends that anyone who prefers soft mattresses shop this indulgence over Memorial Day weekend.Parachute Classic Turkish Cotton Tub MatChances are your old bath mat is looking a little grubby, so why not upgrade to this luxe, earthy Parachute option made from Turkish cotton? “I was a little concerned that something so dense might be constantly damp or take forever to dry but I’ve found it to be quite the opposite after using it for more than a year,” Fletcher says. “I absolutely love Parachute’s waffle towels (they’re the only ones I’ll use!) so I was pleased that their bath mat was a high quality option too.”Parachute Matelasse CoverletAlso tucked away in Parachute Home’s Memorial Day deals is this comfy cotton coverlet. Not only is it lightweight enough to keep hot sleepers at ease, but the added details push it into must-have territory. “Its oatmealy color is a nice, natural neutral, but its stitched details are the true hero attribute,” says contributor Madeleine Luckel.

If I were an avocado, how would I move? Or a strawberry? A spring onion, maybe? These are questions most of us seldom ponder, but they were front of mind for illustrator and animator Emily Redfearn as she created a charming new campaign for one of the UK's biggest supermarket chains. Lidl Foodies is a project that has put groceries in motion, encouraging kids to eat healthily and showing them how to grow their own fruit and veg. It all began with a pitch to create a set of simple yet impactful fruit- and veg-based characters for kids. Emily mocked up the imagery along with some straplines, which opened the door to an extensive animation project. Collaborating closely with Lidl via the campaign agency, Accenture Song, and her talent agency, Roar, Emily then developed the characters further and applied the Lidl colour palette. It happens to be full of primary colours, which are ideal for children. All the while, she kept in mind that the strawberry, lemon, pepper, avocado, spring onion and tomato would come to life in short animations. "We wanted to make sure they all had their own vibe," says Emily. "It was important that we played off the natural shape of the characters. The avocado is very clunky and heavy, so we knew the action would need to reflect that, whereas the strawberry felt very springy and bouncy – both in taste and look – which we reflected in the bouncy movements we gave it." Whenever she needed inspiration for the project, Emily could step out into her garden, where she already grows lots of veggies—including ones in the animations. Using her hands-on experience, she was able to storyboard the instructional content, which some of the art directors tested on their own children. Propagating strawberries is actually trickier to explain than you might think, as Sheffield-based Emily explains: "We debated how literally to take some of the instructions. For example, normally, you shave a piece off a strawberry in order to plant the seeds, as they are so small. In practice, it almost looked gory to have the strawberry peel off its own skin! So, we creatively solved a lot of problems like this by simplifying it down to just a single seed being plucked." WIP: Line work and frames from the storyboard. Initially titled Lidl Growers, Emily developed an impactful logotype for the campaign. While her logotype may not have been deployed, she still had fun creating it, and there may yet be scope for her to expand the Lidl Foodies world. "The amount of work involved in the project was a challenge," says Emily. "There were many moving parts happening at once, with the animations and logo all being developed. It was a dream project in that way – everyone involved, from Lidl to the Accenture Song agency to my own agents Skye Kelly-Barrett and Sally Paley, were all so on the ball that it made the workload run so smoothly."

Table of Contents Table of Contents 10. Top Gun: Maverick (2022) 9. Edge of Tomorrow (2014) 8. Rain Man (1988) 7. Jerry Maguire (1996) 6. Tropic Thunder (2008) 5. Collateral (2004) 4. Minority Report (2002) 3. Magnolia (1999) 2. A Few Good Men (1992) 1. Eyes Wide Shut (1999) With Tom Cruise, nothing ever really ends. May 23 marks the release of his latest Mission: Impossible adventure, and while it’s subtitled The Final Reckoning, Cruise and his regular director Christopher McQuarrie have confirmed there are more films to come. Through doggedness, dedication, and risk to life and limb, the 62-year-old Cruise has built a lasting career as a leading man that seems never to wane. Here are his ten best films, featuring performances both solidly in and out of his comfort zone. Recommended Videos Top Gun: Maverick (2022) Paramount Pictures Like most of Cruise’s filmography, Top Gun: Maverick, the long-delayed sequel to the abysmal ‘80s schlock-fest Top Gun, is more than the sum of its parts. Its maneuvering of a sixty-year-old Cruise from flight instructor back into the cockpit is labored, its decision to actively avoid the identity of a country against which Cruise goes on a bombing run is cowardly (it’s clearly Russia), and Cruise’s love scenes with Jennifer Connelly are borderline silly. However, Maverick is an old-fashioned Hollywood adrenaline rush, chock-full of vintage Cruise stunt work, and the aerial photography looks spectacular. Edge of Tomorrow (2014) Warner Bros. Pictures Cruise’s third and best collaboration with writer Christopher McQuarrie, Edge of Tomorrow, adapts a bonkers Japanese novel that is essentially a cross between Groundhog Day and Independence Day. Cruise is Major William Cage (a perfect Tom Cruise character name), enlisted in a war against an invading alien species called the Mimics. Long story short, Cage gets trapped in a time loop on the day of his death at the Mimics’ hands that allows him to learn their strategies. Emily Blunt delivers a superior action performance as his love interest and comrade-in-arms. Rain Man (1988) MGM Cruise made his name as the everyman ballast for performances by more outwardly dynamic character actors (Jack Nicholson in A Few Good Men, Tim Curry in Legend). The prototypical example is Rain Man, the only Tom Cruise movie so far to win the Oscar for Best Picture. Here, Cruise is the frustrated steward of his estranged brother, Raymond (Dustin Hoffman), an autistic savant. The film has its weaknesses, but Cruise hits all of his beats ably, and his exasperation with Raymond’s eccentricities is a perfectly tuned demonstration of audience surrogacy. Jerry Maguire (1996) TriStar Pictures Cruise’s nose for a football movie that would wind up being endlessly quotable has put him in any number of iconic scenes over the years, and Cameron Crowe’s script for Jerry Maguire has a panoply of them. (Cruise alone has both “Help me help you” and “You complete me,” Renee Zellweger gets “You had me at hello,” and Cuba Gooding Jr. gets the unbeatable “Show me the money.”) The movie is the ultimate instance of Cruise’s trademark wide-grinning mania thanks to Cruise’s titular Jerry, a sports agent stretching himself to his limit as he struggles to do the unprofitable work of representing his clients ethically (unthinkable!). Tropic Thunder (2008) DreamWorks Cruise is, along with Tom Hanks, the defining cinematic leading man of the past forty years, but a little of him can often go a long way. No surprise that some of his most sneakily memorable performances have been supporting roles, including in Ben Stiller’s gonzo Hollywood satire Tropic Thunder. Cruise plays Les Grossman, a studio executive transparently based on Harvey Weinstein, who is called on to negotiate when the star of a Vietnam War film he’s producing is kidnapped by a drug cartel. Cruise famously gave Stiller two conditions for taking the role: “I want to have fat hands, and I’m gonna dance.” Mission accomplished. Collateral (2004) DreamWorks Michael Mann’s action thriller stars Cruise in a rare villain role as Vincent, a hitman who commandeers the taxi of Los Angeles cabbie Max Durocher (Jamie Foxx). It’s a great, clean setup, with a finely structured beginning that establishes Max’s attention to detail and pride in his craft — Max is a man who has control of his car and whose car is his control. Then, when Cruise explodes in the frame with a gray shock wig that looks so wrong on him, Mann drives home the point that Vincent is from another universe. Collateral is electric movie-making, lean and tight most of the way through. Minority Report (2002) 20th Century Fox The smartest film Steven Spielberg directed in the first decade of the twenty-first century was the Philip K. Dick adaptation of Minority Report. Cruise plays a police chief utilizing psychics to arrest criminals before they commit their intended crimes. Scott Frank’s (The Queen’s Gambit) script raises moral conundrums years ahead of its time, and Cruise quite effectively applies his regular action-film persona to its worthy explorations. Magnolia (1999) Ghoulardi Film Company Cruise’s third Oscar nomination came for his outrageous performance as misogynistic motivational speaker Frank T.J. Mackey in Magnolia. In a role that predated widespread public knowledge of the icky “pickup artist” movement of seduction, Cruise deconstructs the bravura front that had not yet come to be known as toxic masculinity. “Women are sheep,” he tells his followers in a riveting monologue delivered straight to the camera; “they have patterns that must be stopped, interrupted, and resisted.” But of course, such walls as these are made to fall, and in a later scene at the deathbed of his father (Jason Robards), Cruise powerfully conveys the trauma, loneliness, and pain that have led Mackey to this point. A Few Good Men (1992) Castle Rock Entertainment Aaron Sorkin was a bartender at Broadway’s Palace Theatre when he began writing what would become his 1989 play A Few Good Men on the back of cocktail napkins. The film Sorkin would later adapt from his Broadway smash is among the smartest and most quotable studio films of the 1990s. Naturally, the courtroom movie is ultimately stolen by Jack Nicholson, whose role as a Marine colonel implicated in a murder earned him an Oscar nomination for Best Supporting Actor. But Cruise, as the Navy lawyer prosecuting the case, is one of the worthiest screen partners Nicholson has ever had, with herky-jerky, caffeine-inflected energy that steels to certainty in the courtroom. Eyes Wide Shut (1999) Stanley Kubrick Productions The other picture from Cruise’s banner year of 1999, Eyes Wide Shut, is a perfect storm of world-beating celebrity (he co-starred with his then-wife Nicole Kidman), Hollywood royalty (it was writer-director Stanley Kubrick’s final film), and superb mise-en-scène. It was a story of sexual jealousy decades in the making, and Cruise was the perfect choice for the role of a repressed elite who falls apart trying to see behind the curtain of a world closed to him. (Just imagine if Kubrick had made the film in the 1960s and cast his original choice for the lead, Woody Allen!)