By JENNIFER CHAMPAGNE House of the Dragon expands its dragon-filled world in its second season, offering more large-scale battles and heightened aerial warfare. (Image courtesy of HBO) The 2025 Emmy race for outstanding visual effects is shaping up to be one of the most competitive in years with major genre heavyweights breaking new ground on what’s possible on television. As prestige fantasy and sci-fi continue to dominate, the battle for the category will likely come down to sheer scale, technical innovation and how seamlessly effects are integrated into storytelling. Returning titans like House of the Dragon and The Lord of the Rings: The Rings of Power have proven their ability to deliver breathtaking visuals. At the same time, Dune: Prophecy enters the conversation as a visually stunning newcomer. The Boys remains the category’s wildcard, bringing its own brand of hyper-realistic, shock-value effects to the race. With its subtle yet immersive world-building, The Penguin stands apart from the spectacle-driven contenders, using “invisible” VFX to transform Gotham into a post-flooded, decaying metropolis. Each series offers a distinct approach to digital effects, making for an intriguing showdown between blockbuster-scale world-building and more nuanced, atmospheric craftsmanship. Sharing the arena with marquee pacesetters HBO’s The Last of Us, Disney+’s Andor and Netflix’s Squid Game, these series lead the charge in ensuring that the 2025 Emmy race isn’t just about visual spectacle; it’s about which shows will set the next benchmark for visual effects on television. The following insights and highlights from VFX supervisors of likely Emmy contenders illustrate why their award-worthy shows have caught the attention of TV watchers and VFX Emmy voters. The Penguin, with its subtle yet immersive world-building, stands apart from the spectacle-driven contenders, using “invisible” VFX to transform Gotham into a post-flooded, decaying metropolis.  (Image courtesy of HBO) For The Lord of the Rings: The Rings of Power VFX Supervisor Jason Smith, the second season presented some of the Amazon series’ most ambitious visual effects challenges. From the epic Battle of Eregion to the painstaking design of the Entwives, Smith and his team at Wētā FX sought to advance digital world-building while staying true to J.R.R. Tolkien’s vision. “The Battle of Eregion was amazing to work on – and challenging too, because it’s a pivotal moment in Tolkien’s story,” Smith states. Unlike typical large-scale clashes, this battle begins as a siege culminating in an explosive cavalry charge. “We looked for every way we could to heighten the action during the siege by keeping the armies interacting, even at a distance,” Smith explains. His team introduced projectiles and siege weaponry to create dynamic action, ensuring the prolonged standoff felt kinetic. The environment work for Eregion posed another challenge. The city was initially constructed as a massive digital asset in Season 1, showcasing the collaborative brilliance of the Elves and Dwarves. In Season 2, that grandeur had to be systematically razed to the ground. “The progression of destruction had to be planned extremely carefully,” Smith notes. His team devised seven distinct levels of damage, mapping out in granular detail which areas would be smoldering, reduced to rubble or utterly consumed by fire. “Our goal was to have the audience feel the loss that the Elves feel as this beautiful symbol of the height of Elvendom is utterly razed.” The SSVFX team helped shape a world for Lady in the Lake that felt rich, lived-in and historically precise. (Image courtesy of Apple TV+) One of most ambitious effects for Season 4 of The Boys was Splinter, who has the ability to duplicate himself. The sequence required eight hours of rehearsal, six hours of filming, for one shot. The final effect was a mix of prosthetic cover-up pieces and VFX face replacement. (Image courtesy of Prime Video) The Penguin, HBO Max’s spinoff series of The Batman, centers on Oswald ‘Oz’ Cobb’s ruthless rise to power, and relies on meticulous environmental effects, smoothly integrating CG elements to enhance Gotham’s noir aesthetic without ever calling attention to the work itself. “The most rewarding part of our work was crafting VFX that don’t feel like VFX,” says VFX Supervisor Johnny Han. Across the series’ 3,100 VFX shots, every collapsing freeway, skyline extension and flicker of light from a muzzle flash had to feel utterly real – woven so naturally into the world of Gotham that viewers never stopped to question its authenticity. Zimia spaceport, an enormous hub of interstellar commerce in Dune: Prophecy. The production team built a vast practical set to provide a strong scale foundation, but its full grandeur came to life in post by extending this environment with CG.(Images courtesy of HBO) The second season of The Lord of the Rings: The Rings of Power refined its environments, which elevate Middle-earth’s realism. (Image courtesy of Prime Video) Some of the series’ most striking visual moments were also its most understated. The shift of Gotham’s seasons – transforming sunlit summer shoots into autumn’s muted chill – helped shape the show’s somber tone, reinforcing the bleak, crime-ridden undercurrent. The city’s bridges and skyscrapers were meticulously augmented, stretching Gotham beyond the limits of practical sets while preserving its grounded, brutalist aesthetic. Even the scars and wounds on Sofia Falcone were enhanced through digital artistry, ensuring that her past traumas remained ever-present, etched into her skin. The series wasn’t without its large-scale effects – far from it. Han and his team orchestrated massive sequences of urban devastation. “The floodwaters were one of our biggest challenges,” Han notes, referring to the ongoing impact of the catastrophic deluge that left Gotham in ruins. One particularly harrowing sequence required simulating a tsunami tearing through the streets – not as an action set piece, but as a deeply personal moment of loss. “Telling Victor’s story of how he lost his entire family in the bombing and floods of Gotham was heartbreaking,” Han says. “Normally, you create an event like that for excitement, for tension. But for us, it was about capturing emotional devastation.” Perhaps the most technically intricate sequences were the shootouts, hallmarks of Gotham’s criminal underbelly. “We programmed millisecond-accurate synced flash guns to mimic dramatic gunfire light,” Han explains, ensuring that the interplay of practical and digital elements remained imperceptible. Every muzzle flash, every ricochet was meticulously planned and rendered. The ultimate achievement for Han and his team wasn’t crafting the biggest explosion or the most elaborate digital sequence – it was making Gotham itself feel inescapably real. He says, “Nothing was more important to us than for you to forget that there are 3,100 VFX shots in this series.” The challenge for The Residence was making one of the most recognizable buildings in the world feel both immersive and narratively engaging. (Photo: Erin Simkin. Courtesy of Netflix) Bringing the universe of Dune to life on TV for HBO’s Dune: Prophecy requires a delicate balance of realism and imagination, grounded in natural physics, yet awe-inspiring in scale. Dune: Prophecy looks to challenge traditional fantasy dominance with its stunning, desert-bound landscapes and intricate space-faring visuals, uniting the grandeur of Denis Villeneuve’s films with the demands of episodic storytelling. Set thousands of years before the events of the films, the series explores the early days of the Bene Gesserit, a secretive order wielding extraordinary abilities. Translating that power into a visual language required technical innovation. “Kudos to Important Looking Pirates for the space folding and [Lila’s] Agony work,” says VFX Supervisor Mike Enriquez. No Dune project would be complete without its most iconic inhabitant, the sandworm. VFX Producer Terron Pratt says. “We’re incredibly proud of what the team at Image Engine created. Precise animation conveyed this creature’s weight and massive scale, while incredibly detailed sand simulations integrated it into the environment.” Every grain of sand had to move believably in response to the worm’s colossal presence to ensure the physics of Arrakis remained authentic. Floodwaters play a significant part in the destruction of Gotham in The Penguin. One particularly harrowing sequence required simulating a tsunami tearing through the streets. (Image courtesy of HBO) American Primeval integrated visual effects with practical techniques in creative, unconventional ways. The massacre sequence showcases technical mastery and pulls the audience into the brutal reality of the American frontier. (Photo: Justin Lubin. Courtesy of Netflix) For the Zimia spaceport, an enormous hub of interstellar commerce, the Dune: Prophecy production team built a vast practical set to provide a strong scale foundation. However, its full grandeur came to life in post. “By extending this environment with CG, we amplified the scope of our world, making it feel expansive and deeply impactful,” Pratt explains. The result was a sprawling, futuristic cityscape that retained a tangible weight with impeccably amalgamated practical and digital elements. Wētā FX sought to advance digital world-building for Season 2 of The Lord of the Rings: The Rings of Power while staying true to J.R.R. Tolkien’s vision. (Image courtesy of Prime Video) Visual effects extended beyond character work for Lady in the Lake, playing a key role in the show’s immersive world-building. (Image courtesy of Apple TV+) For House of the Dragon VFX Supervisor Daði Einarsson, Season 2 presented some of the HBO show’s most complex and ambitious visual effects work. The Battle at Rook’s Rest in Episode 4 was a milestone for the series, marking the first full-scale dragon-on-dragon aerial battle. “We were tasked with pitting three dragons against each other in an all-out aerial war above a castle siege,” Einarsson says. Capturing the actors’ performances mid-flight required a combination of motion-controlled cameras, preprogrammed motion bases with saddles and LED volume lighting – all mapped directly from fully animated previsualized sequences approved by director Alan Taylor and Showrunner Ryan J. Condal. On the ground, the battlefield required digital crowd replication, extensive environment extensions, and pyrotechnic enhancements to create a war zone that felt both vast and intimately chaotic. “In the air, we created a fully CG version of the environment to have full control over the camera work,” Einarsson explains. Under the supervision of Sven Martin, the Pixomondo team stitched together breathtaking aerial combat, ensuring the dragons moved with the weight and raw power befitting their legendary status. Blood, weapon effects and period-accurate muzzle flashes heightened the intensity of the brutal fight sequences in American Primeval. The natural elements and violence reflected the harsh realities of the American west in 1857. (Image courtesy of Netflix) The Residence brings a refined, detailed approach to environmental augmentation, using visual effects to take the audience on a journey through the White House in this political murder mystery. (Photo: Jessica Brooks. Courtesy of Netflix) Episode 7 introduced Hugh Hammer’s claim of Vermithor, Westeros’ second-largest dragon. Rather than breaking the sequence into multiple shots, Einarsson and director Loni Peristere saw an opportunity to craft something exceptional: a single, uninterrupted long take reminiscent of Children of Men and Gravity. “It took a lot of planning to design a series of beats that cohesively flowed from one into the next, with Hugh leading the camera by action and reaction,” Einarsson says. The sequence, which involved Hugh dodging Vermithor’s flames and ultimately claiming the beast through sheer bravery, was technically demanding. To achieve this, the team stitched together five separate takes of Hugh’s performance, shot over two separate days weeks apart, due to the set needing to be struck and rebuilt in different configurations. VFX Supervisor Wayne Stables and the team at Wētā ensured the transitions were imperceptible, uniting practical and digital elements into a continuous, immersive moment. “The Dragonmont Cavern environment was a beautiful, raised gantry and cave designed by [Production Designer] Jim Clay and expanded by Wētā,” Einarsson says. Then Rowley Imran’s stunt team and Mike Dawson’s SFX team engulfed the set in practical flames so every element, from fire to dust to movement, contributed to the illusion of real-time danger. For Einarsson, the most significant challenge wasn’t just in making these sequences visually spectacular – it was ensuring they belonged within the same world as the quiet, dialogue-driven moments in King’s Landing. “The aim is for incredibly complex and spectacular visual effects scenes to feel like they belong in the same world as two people talking in a council chamber,” he states. Every dragon, flame and gust of wind had to feel as lived-in as the politics playing out beneath them. Season 4 of The Boys delivered the fully CG octopus character, Ambrosius. A challenge was crafting a believable yet expressive sea creature and keeping it grounded while still embracing the show’s signature absurdity. (Image courtesy of Prime Video) In The Penguin, Gotham isn’t just a city; it’s a living, breathing entity shaped by destruction, decay and the quiet menace lurking beneath its streets. (Images courtesy of HBO) The Boys continues to defy genre norms, delivering audacious, technically complex effects that lean into its hyperviolent, satirical take on superheroes. For The Boys VFX Supervisor Stephan Fleet, Season 4 delivered some of the Amazon Prime show’s most dramatic effects yet, from the self-replicating Splinter to the fully CG octopus character, Ambrosius. Splinter, who has the ability to duplicate himself, presented a unique challenge. Fleet says, “His introduction on the podium was a complex motion control sequence. Eight hours of rehearsal, six hours of filming – for one shot.” Splinter’s design came with an added layer of difficulty. “We had to figure out how to make a nude male clone,” Fleet says. “Normally, you can hide doubles’ bodies in clothes – not this time!” The final effect required a mix of prosthetic cover-up pieces and VFX face replacement, requiring multiple iterations to make it work. Ambrosius became one of The Boys’ most unexpected breakout characters. “It’s fun making a full-on character in the show that’s an octopus,” Fleet reveals in a nod to the show’s absurd side. “As much as possible, we aim for a grounded approach and try to attain a level of thought and detail you don’t often find on TV.” While the battle for outstanding visual effects will likely be dominated by large-scale fantasy and sci-fi productions, several standout series are also making waves with their innovative and immersive visual storytelling. Netflix’s The Residence, led by VFX Supervisor Seth Hill, brings a refined, detailed approach to environmental augmentation, enhancing the grandeur of the White House setting in this political murder mystery. “Using visual effects to take the audience on a journey through an iconic location like the White House was really fun,” Hill says. “It’s a cool and unique use of visual effects.” One of the most ambitious sequences involved what the team called the Doll House, a digital rendering of the White House with its south façade removed, exposing the interior like a cross-section of a dollhouse. Hill explains. “Going back and forth from filmed footage to full CGI – that jump from grounded realism to abstract yet still real – was quite tricky,” he says, adding, “VFX is best when it is in service of the storytelling, and The Residence presented a unique opportunity to do just that. It was a big challenge and a tough nut to crack, but those creative and technical hurdles are a good part of what makes it so rewarding.” “We were tasked with pitting three dragons against each other in an all-out aerial war above a castle siege. In the air, we created a fully CG version of the environment to have full control over the camera work.”—Daði Einarsson, VFX Supervisor, House of the Dragon The Battle at Rook’s Rest in Episode 4 of House of the Dragon Season 2 was a major milestone for the series, marking the first full-scale dragon-on-dragon aerial battle. (Image courtesy of HBO) Season 2 of House of the Dragon presented some of the most complex and ambitious visual effects work for the show to date. (Photo: Theo Whiteman. Courtesy of HBO) For Jay Worth, VFX Supervisor on Apple TV+’s Lady in the Lake, the challenge was two-fold: create seamless effects and preserve the raw emotional truth of a performance. One of the most significant technical achievements was de-aging Natalie Portman. “It seems so easy on paper, but the reality was far more challenging,” Worth admits. Worth had tackled de-aging before, but never with the same level of success. “For me, it is simply because of her performance.” Portman delivered a nuanced, youthful portrayal that felt entirely authentic to the time period. “It made our job both so much easier and set the bar so high for us. Sometimes, you can hide in a scene like this – you pull the camera back, cut away before the most expressive parts of the dialogue, or the illusion breaks,” Worth explains. In Lady in the Lake, there was nowhere to hide. “I think that is what I am most proud of with these shots. It felt like the longer you stayed on them, the more you believed them. That is a real feat with this sort of work.” Skully VFX handled the de-aging. “They nailed the look early on and delivered throughout the project on this difficult task.” Working alongside Production Designer Jc Molina, the VFX team helped shape a world that felt rich, lived-in and historically precise. “We were entrusted with the most important part of this show – do we believe this performance from this character in this part of her journey? – and we feel like we were able to deliver on this challenge.” On the other end of the spectrum, Netflix’s American Primeval, under the guidance of VFX Supervisor Andrew Ceperley, delivers rugged, visceral realism in its portrayal of the untamed American frontier. With brutal battle sequences, sprawling landscapes and historical re-creations that interweave practical and digital effects, the series stands as a testament to how VFX can enhance grounded, historical storytelling. Ceperley says, “The standout is definitely the nearly three-minute single-shot massacre sequence in the forest episode.” Designed to immerse the audience in the raw, chaotic violence of the frontier, the scene captures every brutal detail with unrelenting intensity. The challenge was crafting invisible visual effects, enhancing practical stunts and destruction without breaking the immersive, handheld camera style. “The sequence was designed to be one shot made up of 10 individual takes, shot over seven days, seamlessly stitched together, all while using a handheld camera on an extremely wide-angle lens.” One of the most complex moments involved a bull smashing through a wagon while the characters hid underneath. Rather than relying on CGI, the team took a practical approach, placing a 360-degree camera under the wagon while the special effects team rigged it to explode in a way that simulated an impact. “A real bull was then guided to run toward the 360 camera and leap over it,” Ceperley says. The footage was blended with live-action shots of the actors with minimal CGI enhancements – just dust and debris – to complete the effect. Adding to the difficulty, the scene was set at sunset, giving the team an extremely limited window to capture each day’s footage. The massacre sequence was a prime example of integrating visual effects with practical techniques in creative, unconventional ways, blending old-school in-camera effects with modern stitching techniques to create a visceral cinematic moment that stayed true to the show’s raw, historical aesthetic. “Using old techniques in new, even strange ways and seeing it pay off and deliver on the original vision was the most rewarding part.”

Android 16 is just about to go stable, but we already know a bit about what's coming with Android 17!

A hands-on leak of a Pixel 10 Pro this week revealed a few key details about the device, including that its Tensor G5 chipset won’t be using the MediaTek modem that it was originally expected to switch to. more…

In context: TSMC has steadily raised the prices of its most advanced semiconductor process nodes over the past several years – so much so that one analysis suggests the cost per transistor hasn't decreased in over a decade. Further price hikes, driven by tariffs and rising development costs, are reinforcing the notion that Moore's Law is truly dead. The Commercial Times reports that TSMC's upcoming N2 2nm semiconductors will cost $30,000 per wafer, a roughly 66% increase over the company's 3nm chips. Future nodes are expected to be even more expensive and likely reserved for the largest manufacturers. TSMC has justified these price increases by citing the massive cost of building 2nm fabrication plants, which can reach up to $725 million. According to United Daily News, major players such as Apple, AMD, Qualcomm, Broadcom, and Nvidia are expected to place orders before the end of the year despite the higher prices, potentially bringing TSMC's 2nm Arizona fab to full capacity. Also see: How profitable are TSMC's nodes: crunching the numbers Unsurprisingly, Apple is getting first dibs. The A20 processor in next year's iPhone 18 Pro is expected to be the first chip based on TSMC's N2 process. Intel's Nova Lake processors, targeting desktops and possibly high-end laptops, are also slated to use N2 and are expected to launch next year. Earlier reports indicated that yield rates for TSMC's 2nm process reached 60% last year and have since improved. New data suggests that 256Mb SRAM yield rates now exceed 90%. Trial production is likely already underway, with mass production scheduled to begin later this year. // Related Stories With tape-outs for 2nm-based designs surpassing previous nodes at the same development stage, TSMC aims to produce tens of thousands of wafers by the end of 2025. TSMC also plans to follow N2 with N2P and N2X in the second half of next year. N2P is expected to offer an 18% performance boost over N3E at the same power level and 36% greater energy efficiency at the same speed, along with significantly higher logic density. N2X, slated for mass production in 2027, will increase maximum clock frequencies by 10%. As semiconductor geometries continue to shrink, power leakage becomes a major concern. TSMC's 2nm nodes will address this issue with gate-all-around (GAA) transistor architectures, enabling more precise control of electrical currents. Beyond 2nm lies the Angstrom era, where TSMC will implement backside power delivery to further enhance performance. Future process nodes like A16 (1.6nm) and A14 (1.4nm) could cost up to $45,000 per wafer. Meanwhile, Intel is aiming to outpace TSMC's roadmap. The company recently began risk production of its A18 node, which also features gate-all-around and backside power delivery. These chips are expected to debut later this year in Intel's upcoming laptop CPUs, codenamed Panther Lake.

Key Takeaways Dell and Nvidia will together provide architecture for the next set of supercomputers, named Doudna, for the US Department of Energy. Dell will focus more on sustainable hardware and cooling systems, while Nvidia will provide its AI architecture, including the Vera Rubin AI chips. The US Department of Energy wants to focus more on the sustainable development of AI, hence the choice of environment-conscious companies. The US Department of Energy said that Dell’s next batch of supercomputers will be delivered with Nvidia’s ‘Vera Rubin’ AI chips, marking the beginning of a new era of AI dominance in research. The said systems are expected to be 10x faster than the current batch of supercomputers, which HP provided. The supercomputer will be named ‘Doudna,’ after Jennifer Doudna, a Nobel Prize winner who made key contributions in CRISPR gene-editing. Supercomputers have been instrumental in key scientific discoveries in the last few decades and also played a big role in the design and maintenance of the U.S. nuclear weapons arsenal. And now, with the introduction of artificial intelligence, we’re heading towards a new decade of faster and more efficient scientific research. It (supercomputers) is the foundation of scientific discovery for our country. It is also a foundation for economic and technological leadership. And with that, national security – Nvidia CEO, Jensen Huang Dell Going All in on AI This isn’t the first time Dell and Nvidia have come together to develop newer AI solutions. Back in March 2024, Dell announced the Dell AI Factory with NVIDIA, an end-to-end enterprise AI solution designed for businesses.  This joint venture used Dell’s infrastructure, such as servers, storage, and networking, combined with NVIDIA’s AI architecture and technologies such as GPUs, DPUs, and AI software. Image Credit – Dell For instance, the Dell PowerEdge server uses NVIDIA’s full AI stack to provide enterprises with solutions required for a wide range of AI applications, including speech recognition, cybersecurity, recommendation systems, and language-based services. The demand for Dell’s AI servers has also increased, reaching $12.1B in the first quarter of 2025, with a total backlog of $14.4B, which suggests a strong future demand and order book. The company has set a bold profit forecast between $28.5B and $29.5B, as against the analysts’ prediction of $ 25.05 B. With Doudna, Dell is well-positioned to lead the next generation of supercomputers in AI research, invention, and discoveries. Focus on Energy Efficiency Seagate has warned about the unprecedented increase in demand for AI data storage in the coming few years, which is a significant challenge to the sustainability of AI data centers. Global data volume is expected to increase threefold by 2028.  Image Credit – DIGITIMES Asian The data storage industry currently produces only 1-2 zettabytes (1 zettabyte equals 1 trillion gigabytes) of storage annually, which is much lower than what would be required in the next 4-5 years. At the same time, Goldman Sachs predicts that power requirements will also go up by 165% by 2030 due to increasing demand for AI data centers. This calls for a more sustainable approach for the supercomputing industry as well.  Dell will use its proprietary technologies, such as Direct Liquid Cooling, the PowerCool eRDHx, and Smart Flow design in the Doudna, ensuring energy efficiency. Direct Liquid Cooling (DLC) increased computing density by supporting more cores per rack, which reduces cooling costs by as much as 45%. Dell’s PowerCool eRDHx is a self-contained airflow design that can capture 100% of the heat generated by IT systems. This reduces the dependency on expensive chillers, as eRDHx can work in usual temperatures of 32 and 36 degrees Celsius, leading to 60% savings in cooling energy costs. Lastly, the Dell Smart Flow design improves airflow within IT components and reduces the fan power by 52%. This leads to better performance with fewer cooling requirements. Besides this, Dell plans to incorporate Leak Sense Technology. If a coolant leak occurs, the system’s leak sensor will log an alert in the iDRAC system so that swift action can be taken. As per a report titled ‘Energy and AI’ by the IEA, the data center electricity demand will increase to 945 terawatt-hours (TWh) by 2030. For comparison, this is more than the total electricity consumption of Japan today. The US alone will consume more electricity in 2030 for processing data than for manufacturing all energy-intensive goods combined, including aluminum, steel, cement, and chemicals. Therefore, the need to develop sustainable AI data centers and supercomputers cannot be highlighted enough. Dell’s technology-focused, sustainable approach can be a pivotal point in how efficiently we use AI in the next decade. The US Department of Energy’s choice of Dell also seems to be a conscious move to shift towards companies that give importance to sustainability and can vouch for the long-term viability of research-intensive AI setups. Krishi is a seasoned tech journalist with over four years of experience writing about PC hardware, consumer technology, and artificial intelligence.  Clarity and accessibility are at the core of Krishi’s writing style. He believes technology writing should empower readers—not confuse them—and he’s committed to ensuring his content is always easy to understand without sacrificing accuracy or depth. Over the years, Krishi has contributed to some of the most reputable names in the industry, including Techopedia, TechRadar, and Tom’s Guide. A man of many talents, Krishi has also proven his mettle as a crypto writer, tackling complex topics with both ease and zeal. His work spans various formats—from in-depth explainers and news coverage to feature pieces and buying guides.  Behind the scenes, Krishi operates from a dual-monitor setup (including a 29-inch LG UltraWide) that’s always buzzing with news feeds, technical documentation, and research notes, as well as the occasional gaming sessions that keep him fresh.  Krishi thrives on staying current, always ready to dive into the latest announcements, industry shifts, and their far-reaching impacts.  When he's not deep into research on the latest PC hardware news, Krishi would love to chat with you about day trading and the financial markets—oh! And cricket, as well. View all articles by Krishi Chowdhary Our editorial process The Tech Report editorial policy is centered on providing helpful, accurate content that offers real value to our readers. We only work with experienced writers who have specific knowledge in the topics they cover, including latest developments in technology, online privacy, cryptocurrencies, software, and more. Our editorial policy ensures that each topic is researched and curated by our in-house editors. We maintain rigorous journalistic standards, and every article is 100% written by real authors.

Published June 2, 2025 10:00am EDT close 'CyberGuy' warns of cyberscams costing Americans billions a year Tech expert Kurt Knutsson joins "Fox & Friends" to warn of new cyberscams and give tips on how to avoid them. NEWYou can now listen to Fox News articles! Given the number of phishing scams we have all faced over the past decade, most of us have developed a basic skill to spot and avoid obvious phishing emails or SMS messages. Cybercriminals are aware of this, and they have evolved their tactics by shifting to more complex and convincing schemes designed to bypass skepticism and lure victims.Their goal remains the same: to trick you into handing over sensitive information, especially credit card data. One of the latest examples is the rise in subscription scam campaigns. Scammers are creating incredibly convincing websites selling everything from shoes and clothes to electronics, tricking people into signing up for monthly subscriptions and willingly providing their credit card information. Facebook is being used as the primary platform to promote these new and sophisticated scams. A woman shopping online (Kurt "CyberGuy" Knutsson)What you need to knowBitdefender researchers have uncovered a massive and highly coordinated subscription scam campaign involving more than 200 active websites designed to look like real online stores. These sites, often promoted through Facebook ads, sell everything from clothes and electronics to beauty products, but the real goal is to trick users into signing up for recurring payments, often without realizing it.One of the most common lures is the "mystery box" scam, where you are promised a surprise package at a bargain price. These offers are made to look fun and harmless, but behind the scenes you are giving away personal and credit card information while unknowingly agreeing to hidden subscription terms, often written in tiny fine print.The scam doesn’t stop there. Once you’re convinced and reach the checkout page, scammers often layer in a second scam, like loyalty cards or VIP memberships that further lock you into payments. It’s all designed to confuse you, overwhelm you with supposed perks and make the scam feel like a good deal.Researchers found that many of these websites share a single Cyprus address, possibly tied to offshore entities linked to the Paradise Papers. Despite being spread across different categories and brand names, the sites often use the same layouts, AI agents and payment structures, all pointing to a centralized fraud network.Scammers frequently rotate the brands they impersonate and have started moving beyond mystery boxes, now peddling low-quality products, counterfeit goods, fake investment schemes, dubious supplements and more. To avoid automatic detection, they employ several tactics. These include running multiple versions of an ad, with only one of which is actually malicious while the others display harmless product images, uploading ad images from platforms like Google Drive so they can be swapped out later and cropping visuals to alter recognizable patterns. Listing fake products (Bitdefender) (Kurt "CyberGuy" Knutsson)The scam is expandingWhat started with simple "mystery box" scams has grown into a sprawling, coordinated campaign. These scams now feature fake surveys, tiered "VIP" memberships and deceptive credit systems that make the purchase process intentionally confusing. Users are promised deep discounts or access to exclusive deals, but in reality they’re just being locked into recurring payments.Many of the scam websites trace back to the same physical address in Cyprus, pointing to what appears to be a centralized operation. Researchers also found links to entities mentioned in the Paradise Papers, suggesting these fraudsters are hiding behind offshore infrastructure.And it’s not just mystery boxes anymore. The same scam format is being used to sell low-quality goods, fake supplements and even bogus investment opportunities. With high-quality site design, aggressive advertising and increasingly sophisticated tactics, subscription scams are becoming the new face of online fraud. A person shopping online (Kurt "CyberGuy" Knutsson)10 proactive measures to take to protect your dataEven as scammers become more sophisticated, there are practical steps you can take right now to protect your personal and financial information from subscription fraud and other online threats. Here are ten proactive measures to help keep your data safe:1) Always read the fine print: One of the simplest yet most effective ways to protect yourself from subscription scams is to slow down and read the fine print, especially on checkout pages. Scammers often hide recurring payment terms in small or lightly colored text that’s easy to miss. What seems like a one-time purchase could actually sign you up for a biweekly or monthly charge. Taking just a moment to scan for hidden terms before hitting "Pay" can help you avoid weeks of silent billing.2) Avoid mystery box or VIP-style deals: These offers often prey on curiosity and the promise of surprise or luxury for a low fee. In reality, the "mystery" is the trap: you might receive nothing or a low-quality item while being unknowingly enrolled in a recurring subscription. Scammers use the illusion of exclusivity or urgency to pressure quick decisions.3) Don’t trust ads blindly on social media: Facebook, Instagram and other platforms are a hotbed for these scams, with criminals running paid ads that mimic well-known brands or influencers. These ads often link to professional-looking but fake storefronts. If you’re interested in a deal you see online, don’t click through immediately. Instead, look up the brand or offer in a separate tab and check if it exists outside social media.4) Investigate before you buy: Before purchasing from any unfamiliar site, take a few quick steps to verify its legitimacy. Search the brand's name alongside words like "scam" or "reviews" to see what others have experienced. Look up the company's physical address and check if it actually exists using tools like Google Maps. Make sure the website uses HTTPS, review the site's contact information and cross-check reviews on trusted third-party sites like the Better Business Bureau or Consumer Reports.5) Use strong antivirus software: Adding a strong antivirus program to your devices can provide an extra layer of defense against fraudulent websites and phishing attempts. Strong antivirus software warns you about suspicious links, blocks malicious ads and scans downloads for malware. Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android and iOS devices.6) Invest in personal data removal services: Scammers often rely on leaked or publicly available personal information to target victims with convincing subscription scams. Investing in a personal data removal service can help minimize your digital footprint by removing your information from data broker databases and reducing the chances of being targeted in future campaigns. Regularly monitoring and cleaning up your online presence makes it harder for fraudsters to exploit your data for financial gain. Check out my top picks for data removal services here.Get a free scan to find out if your personal information is already out on the web.7) Be cautious with payment methods: Use secure payment options like credit cards, which often offer better fraud protection than wire transfers, gift cards or cryptocurrency.8) Limit personal information shared on social media: Scammers often gather details from public profiles to craft convincing scams. Review your privacy settings and only share necessary information.9) Use strong, unique passwords and enable multifactor authentication: Create strong, unique passwords for each of your online accounts, especially those tied to your finances or shopping. Enable multifactor authentication wherever possible, as this adds an extra layer of security and makes it harder for scammers to access your accounts, even if your password is compromised. Also, consider using a password manager to generate and store complex passwords. Get more details about my best expert-reviewed password managers of 2025 here.10) Keep your devices and software updated: Regularly update your operating system, browsers and apps. Security updates often patch vulnerabilities that scammers exploit to gain access to your information or install malicious software.Kurt’s key takeawayWhile the rise of subscription scams and deceptive ads is concerning, it’s especially troubling that platforms like Facebook continue to allow these fraudulent ads to run unchecked. Facebook has repeatedly failed to adequately vet or prevent these malicious campaigns from reaching vulnerable individuals. The platform’s ad approval system should be more proactive in spotting and blocking ads promoting scams, particularly those that impersonate well-known brands or content creators. How do you feel about Facebook’s role in allowing scam ads to circulate? Let us know by writing us atCyberguy.com/Contact.For more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/Newsletter.Follow Kurt on his social channels:Answers to the most-asked CyberGuy questions:New from Kurt:Copyright 2025 CyberGuy.com. All rights reserved. Kurt "CyberGuy" Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on "FOX & Friends." Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.

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