In the face of growing labor shortages and need for sustainability, European manufacturers are racing to reinvent their processes to become software-defined and AI-driven. To achieve this, robot developers and industrial digitalization solution providers are working with NVIDIA to build safe, AI-driven robots and industrial technologies to drive modern, sustainable manufacturing. At NVIDIA GTC Paris at VivaTech, Europe’s leading robotics companies including Agile Robots, Extend Robotics, Humanoid, idealworks, Neura Robotics, SICK, Universal Robots, Vorwerk and Wandelbots are showcasing their latest AI-driven robots and automation breakthroughs, all accelerated by NVIDIA technologies. In addition, NVIDIA is releasing new models and tools to support the entire robotics ecosystem. NVIDIA Releases Tools for Accelerating Robot Development and Safety NVIDIA Isaac GR00T N1.5, an open foundation model for humanoid robot reasoning and skills, is now available for download on Hugging Face. This update enhances the model’s adaptability and ability to follow instructions, significantly improving its performance in material handling and manufacturing tasks. The NVIDIA Isaac Sim 5.0 and Isaac Lab 2.2 open-source robotics simulation and learning frameworks, optimized for NVIDIA RTX PRO 6000 workstations, are available on GitHub for developer preview. In addition, NVIDIA announced that NVIDIA Halos — a full-stack, comprehensive safety system that unifies hardware architecture, AI models, software, tools and services — now expands to robotics, promoting safety across the entire development lifecycle of AI-driven robots. The NVIDIA Halos AI Systems Inspection Lab has earned accreditation from the ANSI National Accreditation Board (ANAB) to perform inspections across functional safety for robotics, in addition to automotive vehicles. “NVIDIA’s latest evaluation with ANAB verifies the demonstration of competence and compliance with internationally recognized standards, helping ensure that developers of autonomous machines — from automotive to robotics — can meet the highest benchmarks for functional safety,” said R. Douglas Leonard Jr., executive director of ANAB. Arcbest, Advantech, Bluewhite, Boston Dynamics, FORT, Inxpect, KION, NexCobot — a NEXCOM company, and Synapticon are among the first robotics companies to join the Halos Inspection Lab, ensuring their products meet NVIDIA safety and cybersecurity requirements. To support robotics leaders in strengthening safety across the entire development lifecycle of AI-driven robots, Halos will now provide: Safety extension packages for the NVIDIA IGX platform, enabling manufacturers to easily program safety functions into their robots, supported by TÜV Rheinland’s inspection of NVIDIA IGX. A robotic safety platform, which includes IGX and NVIDIA Holoscan Sensor Bridge for a unified approach to designing sensor-to-compute architecture with built-in AI safety. An outside-in safety AI inspector — an AI-powered agent for monitoring robot operations, helping improve worker safety. Europe’s Robotics Ecosystem Builds on NVIDIA’s Three Computers Europe’s leading robotics developers and solution providers are integrating the NVIDIA Isaac robotics platform to train, simulate and deploy robots across different embodiments. Agile Robots is post-training the GR00T N1 model in Isaac Lab to train its dual-arm manipulator robots, which run on NVIDIA Jetson hardware, to execute a variety of tasks in industrial environments. Meanwhile, idealworks has adopted the Mega NVIDIA Omniverse Blueprint for robotic fleet simulation to extend the blueprint’s capabilities to humanoids. Building on the VDA 5050 framework, idealworks contributes to the development of guidance that supports tasks uniquely enabled by humanoid robots, such as picking, moving and placing objects. Neura Robotics is integrating NVIDIA Isaac to further enhance its robot development workflows. The company is using GR00T-Mimic to post-train the Isaac GR00T N1 robot foundation model for its service robot MiPA. Neura is also collaborating with SAP and NVIDIA to integrate SAP’s Joule agents with its robots, using the Mega NVIDIA Omniverse Blueprint to simulate and refine robot behavior in complex, realistic operational scenarios before deployment. Vorwerk is using NVIDIA technologies to power its AI-driven collaborative robots. The company is post-training GR00T N1 models in Isaac Lab with its custom synthetic data pipeline, which is built on Isaac GR00T-Mimic and powered by the NVIDIA Omniverse platform. The enhanced models are then deployed on NVIDIA Jetson AGX, Jetson Orin or Jetson Thor modules for advanced, real-time home robotics. Humanoid is using NVIDIA’s full robotics stack, including Isaac Sim and Isaac Lab, to cut its prototyping time down by six weeks. The company is training its vision language action models on NVIDIA DGX B200 systems to boost the cognitive abilities of its robots, allowing them to operate autonomously in complex environments using Jetson Thor onboard computing. Universal Robots is introducing UR15, its fastest collaborative robot yet, to the European market. Using UR’s AI Accelerator — developed on NVIDIA Isaac’s CUDA-accelerated libraries and AI models, as well as NVIDIA Jetson AGX Orin — manufacturers can build AI applications to embed intelligence into the company’s new cobots. Wandelbots is showcasing its NOVA Operating System, now integrated with Omniverse, to simulate, validate and optimize robotic behaviors virtually before deploying them to physical robots. Wandelbots also announced a collaboration with EY and EDAG to offer manufacturers a scalable automation platform on Omniverse that speeds up the transition from proof of concept to full-scale deployment. Extend Robotics is using the Isaac GR00T platform to enable customers to control and train robots for industrial tasks like visual inspection and handling radioactive materials. The company’s Advanced Mechanics Assistance System lets users collect demonstration data and generate diverse synthetic datasets with NVIDIA GR00T-Mimic and GR00T-Gen to train the GR00T N1 foundation model. SICK is enhancing its autonomous perception solutions by integrating new certified sensor models — as well as 2D and 3D lidars, safety scanners and cameras — into NVIDIA Isaac Sim. This enables engineers to virtually design, test and validate machines using SICK’s sensing models within Omniverse, supporting processes spanning product development to large-scale robotic fleet management. Toyota Material Handling Europe is working with SoftServe to simulate its autonomous mobile robots working alongside human workers, using the Mega NVIDIA Omniverse Blueprint. Toyota Material Handling Europe is testing and simulating a multitude of traffic scenarios — allowing the company to refine its AI algorithms before real-world deployment. NVIDIA’s partner ecosystem is enabling European industries to tap into intelligent, AI-powered robotics. By harnessing advanced simulation, digital twins and generative AI, manufacturers are rapidly developing and deploying safe, adaptable robot fleets that address labor shortages, boost sustainability and drive operational efficiency. Watch the NVIDIA GTC Paris keynote from NVIDIA founder and CEO Jensen Huang at VivaTech, and explore GTC Paris sessions. See notice regarding software product information.

As a global labor shortage leaves 50 million positions unfilled across industries like manufacturing and logistics, Hexagon — a global leader in measurement technologies — is developing humanoid robots that can lend a helping hand. Industrial sectors depend on skilled workers to perform a variety of error-prone tasks, including operating high-precision scanners for reality capture — the process of capturing digital data to replicate the real world in simulation. At the Hexagon LIVE Global conference, Hexagon’s robotics division today unveiled AEON — a new humanoid robot built in collaboration with NVIDIA that’s engineered to perform a wide range of industrial applications, from manipulation and asset inspection to reality capture and operator support. Hexagon plans to deploy AEON across automotive, transportation, aerospace, manufacturing, warehousing and logistics. Future use cases for AEON include: Reality capture, which involves automatic planning and then scanning of assets, industrial spaces and environments to generate 3D models. The captured data is then used for advanced visualization and collaboration in the Hexagon Digital Reality (HxDR) platform powering Hexagon Reality Cloud Studio (RCS). Manipulation tasks, such as sorting and moving parts in various industrial and manufacturing settings. Part inspection, which includes checking parts for defects or ensuring adherence to specifications. Industrial operations, including highly dexterous technical tasks like machinery operations, teleoperation and scanning parts using high-end scanners. “The age of general-purpose robotics has arrived, due to technological advances in simulation and physical AI,” said Deepu Talla, vice president of robotics and edge AI at NVIDIA. “Hexagon’s new AEON humanoid embodies the integration of NVIDIA’s three-computer robotics platform and is making a significant leap forward in addressing industry-critical challenges.” Using NVIDIA’s Three Computers to Develop AEON  To build AEON, Hexagon used NVIDIA’s three computers for developing and deploying physical AI systems. They include AI supercomputers to train and fine-tune powerful foundation models; the NVIDIA Omniverse platform, running on NVIDIA OVX servers, for testing and optimizing these models in simulation environments using real and physically based synthetic data; and NVIDIA IGX Thor robotic computers to run the models. Hexagon is exploring using NVIDIA accelerated computing to post-train the NVIDIA Isaac GR00T N1.5 open foundation model to improve robot reasoning and policies, and tapping Isaac GR00T-Mimic to generate vast amounts of synthetic motion data from a few human demonstrations. AEON learns many of its skills through simulations powered by the NVIDIA Isaac platform. Hexagon uses NVIDIA Isaac Sim, a reference robotic simulation application built on Omniverse, to simulate complex robot actions like navigation, locomotion and manipulation. These skills are then refined using reinforcement learning in NVIDIA Isaac Lab, an open-source framework for robot learning. https://blogs.nvidia.com/wp-content/uploads/2025/06/Copy-of-robotics-hxgn-live-blog-1920x1080-1.mp4 This simulation-first approach enabled Hexagon to fast-track its robotic development, allowing AEON to master core locomotion skills in just 2-3 weeks — rather than 5-6 months — before real-world deployment. In addition, AEON taps into NVIDIA Jetson Orin onboard computers to autonomously move, navigate and perform its tasks in real time, enhancing its speed and accuracy while operating in complex and dynamic environments. Hexagon is also planning to upgrade AEON with NVIDIA IGX Thor to enable functional safety for collaborative operation. “Our goal with AEON was to design an intelligent, autonomous humanoid that addresses the real-world challenges industrial leaders have shared with us over the past months,” said Arnaud Robert, president of Hexagon’s robotics division. “By leveraging NVIDIA’s full-stack robotics and simulation platforms, we were able to deliver a best-in-class humanoid that combines advanced mechatronics, multimodal sensor fusion and real-time AI.” Data Comes to Life Through Reality Capture and Omniverse Integration  AEON will be piloted in factories and warehouses to scan everything from small precision parts and automotive components to large assembly lines and storage areas. Captured data comes to life in RCS, a platform that allows users to collaborate, visualize and share reality-capture data by tapping into HxDR and NVIDIA Omniverse running in the cloud. This removes the constraint of local infrastructure. “Digital twins offer clear advantages, but adoption has been challenging in several industries,” said Lucas Heinzle, vice president of research and development at Hexagon’s robotics division. “AEON’s sophisticated sensor suite enables the integration of reality data capture with NVIDIA Omniverse, streamlining workflows for our customers and moving us closer to making digital twins a mainstream tool for collaboration and innovation.” AEON’s Next Steps By adopting the OpenUSD framework and developing on Omniverse, Hexagon can generate high-fidelity digital twins from scanned data — establishing a data flywheel to continuously train AEON. This latest work with Hexagon is helping shape the future of physical AI — delivering scalable, efficient solutions to address the challenges faced by industries that depend on capturing real-world data. Watch the Hexagon LIVE keynote, explore presentations and read more about AEON. All imagery courtesy of Hexagon.

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A découvrir sur Kickstarter, le projet Mesozoic Life Stories, une série documentaire petit format centrée sur les dinosaures et autres créatures du mésozoïque. Réalisée et scénarisée par Kevin Miguel Elías, la série s’appuie sur une équipe de 1

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Which creative studio do you most admire right now, and why? This is a question we asked our community via an ongoing survey. With more than 700 responses so far, these are the top winners. What's striking about this year's results is the popularity of studios that aren't just producing beautiful work but are also actively shaping discussions and tackling the big challenges facing our industry and society. From the vibrant energy of Brazilian culture to the thoughtful minimalism of North European aesthetics, this list reflects a global creative landscape that's more connected, more conscious, and more collaborative than ever before. In short, these studios aren't just following trends; they're setting them. Read on to discover the 25 studios our community is most excited about right now. 1. Porto Rocha Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. It continues to dominate conversations in 2025, and it's easy to see why. Founders Felipe Rocha and Leo Porto have built something truly special—a studio that not only creates visually stunning work but also actively celebrates and amplifies diverse voices in design. For instance, their recent bold new identity for the São Paulo art museum MASP nods to Brazilian modernist design traditions while reimagining them for a contemporary audience. The rebrand draws heavily on the museum's iconic modernist architecture by Lina Bo Bardi, using a red-and-black colour palette and strong typography to reflect the building's striking visual presence. As we write this article, Porto Rocha just shared a new partnership with Google to reimagine the visual and verbal identity of its revolutionary Gemini AI model. We can't wait to see what they come up with! 2. DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system. At the heart of this major project is the Tilt: a 15-degree shift embedded in the logo that signals momentum, creativity, and anticipation. They've also continued to build their reputation as design thought leaders. At the OFFF Festival 2025, for instance, Simon and Aporva delivered a masterclass on running a successful brand design agency. Their core message centred on the importance of people and designing with intention, even in the face of global challenges. They also highlighted "Super Futures," their program that encourages employees to think freely and positively about brand challenges and audience desires, aiming to reclaim creative liberation. And if that wasn't enough, DixonBaxi has just launched its brand new website, one that's designed to be open in nature. As Simon explains: "It's not a shop window. It's a space to share the thinking and ethos that drive us. You'll find our work, but more importantly, what shapes it. No guff. Just us." 3. Mother Mother is a renowned independent creative agency founded in London and now boasts offices in New York and Los Angeles as well. They've spent 2025 continuing to push the boundaries of what advertising can achieve. And they've made an especially big splash with their latest instalment of KFC's 'Believe' campaign, featuring a surreal and humorous take on KFC's gravy. As we wrote at the time: "Its balance between theatrical grandeur and self-awareness makes the campaign uniquely engaging." 4. Studio Dumbar/DEPT® Based in Rotterdam, Studio Dumbar/DEPT® is widely recognised for its influential work in visual branding and identity, often incorporating creative coding and sound, for clients such as the Dutch Railways, Instagram, and the Van Gogh Museum. In 2025, we've especially admired their work for the Dutch football club Feyenoord, which brings the team under a single, cohesive vision that reflects its energy and prowess. This groundbreaking rebrand, unveiled at the start of May, moves away from nostalgia, instead emphasising the club's "measured ferocity, confidence, and ambition". 5. HONDO Based between Palma de Mallorca, Spain and London, HONDO specialises in branding, editorial, typography and product design. We're particular fans of their rebranding of metal furniture makers Castil, based around clean and versatile designs that highlight Castil's vibrant and customisable products. This new system features a bespoke monospaced typeface and logo design that evokes Castil's adaptability and the precision of its craftsmanship. 6. Smith & Diction Smith & Diction is a small but mighty design and copy studio founded by Mike and Chara Smith in Philadelphia. Born from dreams, late-night chats, and plenty of mistakes, the studio has grown into a creative force known for thoughtful, boundary-pushing branding. Starting out with Mike designing in a tiny apartment while Chara held down a day job, the pair learned the ropes the hard way—and now they're thriving. Recent highlights include their work with Gamma, an AI platform that lets you quickly get ideas out of your head and into a presentation deck or onto a website. Gamma wanted their brand update to feel "VERY fun and a little bit out there" with an AI-first approach. So Smith & Diction worked hard to "put weird to the test" while still developing responsible systems for logo, type and colour. The results, as ever, were exceptional. 7. DNCO DNCO is a London and New York-based creative studio specialising in place branding. They are best known for shaping identities, digital tools, and wayfinding for museums, cultural institutions, and entire neighbourhoods, with clients including the Design Museum, V&A and Transport for London. Recently, DNCO has been making headlines again with its ambitious brand refresh for Dumbo, a New York neighbourhood struggling with misperceptions due to mass tourism. The goal was to highlight Dumbo's unconventional spirit and demonstrate it as "a different side of New York." DNCO preserved the original diagonal logo and introduced a flexible "tape graphic" system, inspired by the neighbourhood's history of inventing the cardboard box, to reflect its ingenuity and reveal new perspectives. The colour palette and typography were chosen to embody Dumbo's industrial and gritty character. 8. Hey Studio Founded by Verònica Fuerte in Barcelona, Spain, Hey Studio is a small, all-female design agency celebrated for its striking use of geometry, bold colour, and playful yet refined visual language. With a focus on branding, illustration, editorial design, and typography, they combine joy with craft to explore issues with heart and purpose. A great example of their impact is their recent branding for Rainbow Wool. This German initiative is transforming wool from gay rams into fashion products to support the LGBT community. As is typical for Hey Studio, the project's identity is vibrant and joyful, utilising bright, curved shapes that will put a smile on everyone's face. 9. Koto Koto is a London-based global branding and digital studio known for co-creation, strategic thinking, expressive design systems, and enduring partnerships. They're well-known in the industry for bringing warmth, optimism and clarity to complex brand challenges. Over the past 18 months, they've undertaken a significant project to refresh Amazon's global brand identity. This extensive undertaking has involved redesigning Amazon's master brand and over 50 of its sub-brands across 15 global markets. Koto's approach, described as "radical coherence", aims to refine and modernize Amazon's most recognizable elements rather than drastically changing them. You can read more about the project here. 10. Robot Food Robot Food is a Leeds-based, brand-first creative studio recognised for its strategic and holistic approach. They're past masters at melding creative ideas with commercial rigour across packaging, brand strategy and campaign design. Recent Robot Food projects have included a bold rebrand for Hip Pop, a soft drinks company specializing in kombucha and alternative sodas. Their goal was to elevate Hip Pop from an indie challenger to a mainstream category leader, moving away from typical health drink aesthetics. The results are visually striking, with black backgrounds prominently featured (a rarity in the health drink aisle), punctuated by vibrant fruit illustrations and flavour-coded colours. Read more about the project here. 11. Saffron Brand Consultants Saffron is an independent global consultancy with offices in London, Madrid, Vienna and Istanbul. With deep expertise in naming, strategy, identity, and design systems, they work with leading public and private-sector clients to develop confident, culturally intelligent brands. One 2025 highlight so far has been their work for Saudi National Bank (SNB) to create NEO, a groundbreaking digital lifestyle bank in Saudi Arabia. Saffron integrated cultural and design trends, including Saudi neo-futurism, for its sonic identity to create a product that supports both individual and community connections. The design system strikes a balance between modern Saudi aesthetics and the practical demands of a fast-paced digital product, ensuring a consistent brand reflection across all interactions. 12. Alright Studio Alright Studio is a full-service strategy, creative, production and technology agency based in Brooklyn, New York. It prides itself on a "no house style" approach for clients, including A24, Meta Platforms, and Post Malone. One of the most exciting of their recent projects has been Offball, a digital-first sports news platform that aims to provide more nuanced, positive sports storytelling. Alright Studio designed a clean, intuitive, editorial-style platform featuring a masthead-like logotype and universal sports iconography, creating a calmer user experience aligned with OffBall's positive content. 13. Wolff Olins Wolff Olins is a global brand consultancy with four main offices: London, New York, San Francisco, and Los Angeles. Known for their courageous, culturally relevant branding and forward-thinking strategy, they collaborate with large corporations and trailblazing organisations to create bold, authentic brand identities that resonate emotionally. A particular highlight of 2025 so far has been their collaboration with Leo Burnett to refresh Sandals Resorts' global brand with the "Made of Caribbean" campaign. This strategic move positions Sandals not merely as a luxury resort but as a cultural ambassador for the Caribbean. Wolff Olins developed a new visual identity called "Natural Vibrancy," integrating local influences with modern design to reflect a genuine connection to the islands' culture. This rebrand speaks to a growing traveller demand for authenticity and meaningful experiences, allowing Sandals to define itself as an extension of the Caribbean itself. 14. COLLINS Founded by Brian Collins, COLLINS is an independent branding and design consultancy based in the US, celebrated for its playful visual language, expressive storytelling and culturally rich identity systems. In the last few months, we've loved the new branding they designed for Barcelona's 25th Offf Festival, which departs from its usual consistent wordmark. The updated identity is inspired by the festival's role within the international creative community, and is rooted in the concept of 'Centre Offf Gravity'. This concept is visually expressed through the festival's name, which appears to exert a gravitational pull on the text boxes, causing them to "stick" to it. Additionally, the 'f's in the wordmark are merged into a continuous line reminiscent of a magnet, with the motion graphics further emphasising the gravitational pull as the name floats and other elements follow. 15. Studio Spass Studio Spass is a creative studio based in Rotterdam, the Netherlands, focused on vibrant and dynamic identity systems that reflect the diverse and multifaceted nature of cultural institutions. One of their recent landmark projects was Bigger, a large-scale typographic installation created for the Shenzhen Art Book Fair. Inspired by tear-off calendars and the physical act of reading, Studio Spass used 264 A4 books, with each page displaying abstract details, to create an evolving grid of colour and type. Visitors were invited to interact with the installation by flipping pages, constantly revealing new layers of design and a hidden message: "Enjoy books!" 16. Applied Design Works Applied Design Works is a New York studio that specialises in reshaping businesses through branding and design. They provide expertise in design, strategy, and implementation, with a focus on building long-term, collaborative relationships with their clients. We were thrilled by their recent work for Grand Central Madison (the station that connects Long Island to Grand Central Terminal), where they were instrumental in ushering in a new era for the transportation hub. Applied Design sought to create a commuter experience that imbued the spirit of New York, showcasing its diversity of thought, voice, and scale that befits one of the greatest cities in the world and one of the greatest structures in it. 17. The Chase The Chase Creative Consultants is a Manchester-based independent creative consultancy with over 35 years of experience, known for blending humour, purpose, and strong branding to rejuvenate popular consumer campaigns. "We're not designers, writers, advertisers or brand strategists," they say, "but all of these and more. An ideas-based creative studio." Recently, they were tasked with shaping the identity of York Central, a major urban regeneration project set to become a new city quarter for York. The Chase developed the identity based on extensive public engagement, listening to residents of all ages about their perceptions of the city and their hopes for the new area. The resulting brand identity uses linear forms that subtly reference York's famous railway hub, symbolising the long-standing connections the city has fostered. 18. A Practice for Everyday Life Based in London and founded by Kirsty Carter and Emma Thomas, A Practice for Everyday Life built a reputation as a sought-after collaborator with like-minded companies, galleries, institutions and individuals. Not to mention a conceptual rigour that ensures each design is meaningful and original. Recently, they've been working on the visual identity for Muzej Lah, a new international museum for contemporary art in Bled, Slovenia opening in 2026. This centres around a custom typeface inspired by the slanted geometry and square detailing of its concrete roof tiles. It also draws from European modernist typography and the experimental lettering of Jože Plečnik, one of Slovenia's most influential architects.⁠ A Practice for Everyday Life. Photo: Carol Sachs Alexey Brodovitch: Astonish Me publication design by A Practice for Everyday Life, 2024. Photo: Ed Park La Biennale di Venezia identity by A Practice for Everyday Life, 2022. Photo: Thomas Adank CAM – Centro de Arte Moderna Gulbenkian identity by A Practice for Everyday Life, 2024. Photo: Sanda Vučković 19. Studio Nari Studio Nari is a London-based creative and branding agency partnering with clients around the world to build "brands that truly connect with people". NARI stands, by the way, for Not Always Right Ideas. As they put it, "It's a name that might sound odd for a branding agency, but it reflects everything we believe." One landmark project this year has been a comprehensive rebrand for the electronic music festival Field Day. Studio Nari created a dynamic and evolving identity that reflects the festival's growth and its connection to the electronic music scene and community. The core idea behind the rebrand is a "reactive future", allowing the brand to adapt and grow with the festival and current trends while maintaining a strong foundation. A new, steadfast wordmark is at its centre, while a new marque has been introduced for the first time. 20. Beetroot Design Group Beetroot is a 25‑strong creative studio celebrated for its bold identities and storytelling-led approach. Based in Thessaloniki, Greece, their work spans visual identity, print, digital and motion, and has earned international recognition, including Red Dot Awards. Recently, they also won a Wood Pencil at the D&AD Awards 2025 for a series of posters created to promote live jazz music events. The creative idea behind all three designs stems from improvisation as a key feature of jazz. Each poster communicates the artist's name and other relevant information through a typographical "improvisation". 21. Kind Studio Kind Studio is an independent creative agency based in London that specialises in branding and digital design, as well as offering services in animation, creative and art direction, and print design. Their goal is to collaborate closely with clients to create impactful and visually appealing designs. One recent project that piqued our interest was a bilingual, editorially-driven digital platform for FC Como Women, a professional Italian football club. To reflect the club's ambition of promoting gender equality and driving positive social change within football, the new website employs bold typography, strong imagery, and an empowering tone of voice to inspire and disseminate its message. 22. Slug Global Slug Global is a creative agency and art collective founded by artist and musician Bosco (Brittany Bosco). Focused on creating immersive experiences "for both IRL and URL", their goal is to work with artists and brands to establish a sustainable media platform that embodies the values of young millennials, Gen Z and Gen Alpha. One of Slug Global's recent projects involved a collaboration with SheaMoisture and xoNecole for a three-part series called The Root of It. This series celebrates black beauty and hair, highlighting its significance as a connection to ancestry, tradition, blueprint and culture for black women. 23. Little Troop New York studio Little Troop crafts expressive and intimate branding for lifestyle, fashion, and cultural clients. Led by creative directors Noemie Le Coz and Jeremy Elliot, they're known for their playful and often "kid-like" approach to design, drawing inspiration from their own experiences as 90s kids. One of their recent and highly acclaimed projects is the visual identity for MoMA's first-ever family festival, Another World. Little Troop was tasked with developing a comprehensive visual identity that would extend from small items, such as café placemats, to large billboards. Their designs were deliberately a little "dream-like" and relied purely on illustration to sell the festival without needing photography. Little Troop also carefully selected seven colours from MoMA's existing brand guidelines to strike a balance between timelessness, gender neutrality, and fun. 24. Morcos Key Morcos Key is a Brooklyn-based design studio co-founded by Jon Key and Wael Morcos. Collaborating with a diverse range of clients, including arts and cultural institutions, non-profits and commercial enterprises, they're known for translating clients' stories into impactful visual systems through thoughtful conversation and formal expression. One notable project is their visual identity work for Hammer & Hope, a magazine that focuses on politics and culture within the black radical tradition. For this project, Morcos Key developed not only the visual identity but also a custom all-caps typeface to reflect the publication's mission and content. 25. Thirst Thirst, also known as Thirst Craft, is an award-winning strategic drinks packaging design agency based in Glasgow, Scotland, with additional hubs in London and New York. Founded in 2015 by Matthew Stephen Burns and Christopher John Black, the company specializes in building creatively distinctive and commercially effective brands for the beverage industry. To see what they're capable of, check out their work for SKYY Vodka. The new global visual identity system, called Audacious Glamour', aims to unify SKYY under a singular, powerful idea. The visual identity benefits from bolder framing, patterns, and a flavour-forward colour palette to highlight each product's "juicy attitude", while the photography style employs macro shots and liquid highlights to convey a premium feel.

Starving bacteria (cyan) use a microscopic harpoon—called the Type VI secretion system—to stab and kill neighboring cells (magenta). The prey burst, turning spherical and leaking nutrients, which the killers then use to survive and grow. (Image Credit: Glen D'Souza/ASU/Screen shot from video)NewsletterSign up for our email newsletter for the latest science newsBacteria are bad neighbors. And we’re not talking noisy, never-take-out-the-trash bad neighbors. We’re talking has-a-harpoon-gun-and-points-it-at-you bad neighbors. According to a new study in Science, some bacteria hunt nearby bacterial species when they’re hungry. Using a special weapon system called the Type VI Secretion System (T6SS), these bacteria shoot, spill, and then absorb the nutrients from the microbes they harpoon. “The punchline is: When things get tough, you eat your neighbors,” said Glen D’Souza, a study author and an assistant professor at Arizona State University, according to a press release. “We’ve known bacteria kill each other, that’s textbook. But what we’re seeing is that it’s not just important that the bacteria have weapons to kill, but they are controlling when they use those weapons specifically for situations to eat others where they can’t grow themselves.” According to the study authors, the research doesn’t just have implications for bacterial neighborhoods; it also has implications for human health and medicine. By harnessing these bacterial weapons, it may be possible to build better targeted antibiotics, designed to overcome antibiotic resistance. Ruthless Bacteria Use HarpoonsResearchers have long known that some bacteria can be ruthless, using weapons like the T6SS to clear out their competition. A nasty tool, the T6SS is essentially a tiny harpoon gun with a poison-tipped needle. When a bacterium shoots the weapon into another bacterium from a separate species, the needle pierces the microbe without killing it. Then, it injects toxins into the microbe that cause its internal nutrients to spill out.Up until now, researchers thought that this weapon helped bacteria eliminate their competition for space and for food, but after watching bacteria use the T6SS to attack their neighbors when food was scarce, the study authors concluded that these tiny harpooners use the weapon not only to remove rivals, but also to consume their competitors’ leaked nutrients.“Watching these cells in action really drives home how resourceful bacteria can be,” said Astrid Stubbusch, another study author and a researcher who worked on the study while at ETH Zurich, according to the press release. “By slowly releasing nutrients from their neighbors, they maximize their nutrient harvesting when every molecule counts.” Absorbing Food From NeighborsTo show that the bacteria used this system to eat when there was no food around, the study authors compared their attacks in both nutrient-rich and nutrient-poor environments. When supplied with ample resources, the bacteria used their harpoons to kill their neighbors quickly, with the released nutrients leaking out and dissolving immediately. But when resources were few and far between, they used their harpoons to kill their neighbors slowly, with the nutrients seeping out and sticking around. “This difference in dissolution time could mean that the killer cells load their spears with different toxins,” D’Souza said in another press release. While one toxin could eliminate the competition for space and for food when nutrients are available, another could create a food source, allowing bacteria to “absorb as many nutrients as possible” when sustenance is in short supply.Because of all this, this weapon system is more than ruthless; it’s also smart, and important to some species’ survival. When genetically unedited T6SS bacteria were put in an environment without food, they survived on spilled nutrients. But when genetically edited T6SS bacteria were placed in a similar environment, they died, because their ability to find food in their neighbors had been “turned off.”Harnessing Bacterial HarpoonsAccording to the study authors, the T6SS system is widely used by bacteria, both in and outside the lab. “It’s present in many different environments,” D’Souza said in one of the press releases. “It’s operational and happening in nature, from the oceans to the human gut.” The study authors add that their research could change the way we think about bacteria and could help in our fight against antibiotic resistance. In fact, the T6SS could one day serve as a foundation for targeted drug delivery systems, which could mitigate the development of broader bacterial resistance to antibiotics. But before that can happen, however, researchers have to learn more about bacterial harpoons, and about when and how bacteria use them, both to beat and eat their neighbors.Article SourcesOur writers at Discovermagazine.com use peer-reviewed studies and high-quality sources for our articles, and our editors review for scientific accuracy and editorial standards. Review the sources used below for this article:Sam Walters is a journalist covering archaeology, paleontology, ecology, and evolution for Discover, along with an assortment of other topics. Before joining the Discover team as an assistant editor in 2022, Sam studied journalism at Northwestern University in Evanston, Illinois.1 free article leftWant More? Get unlimited access for as low as $1.99/monthSubscribeAlready a subscriber?Register or Log In1 free articleSubscribeWant more?Keep reading for as low as $1.99!SubscribeAlready a subscriber?Register or Log In

show some love for the losers Delightfully irreverent Underdogs isn’t your parents’ nature docuseries Ryan Reynolds narrates NatGeo's new series highlighting nature's much less cool and majestic creatures Jennifer Ouellette – Jun 15, 2025 3:11 pm | 5 The indestructible honey badger is just one of nature's "benchwarmers" featured in Underdogs Credit: National Geographic/Doug Parker The indestructible honey badger is just one of nature's "benchwarmers" featured in Underdogs Credit: National Geographic/Doug Parker Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only   Learn more Narrator Ryan Reynolds celebrates nature's outcasts in the new NatGeo docuseries Underdogs. Most of us have seen a nature documentary or two (or three) at some point in our lives, so it's a familiar format: sweeping majestic footage of impressively regal animals accompanied by reverently high-toned narration (preferably with a tony British accent). Underdogs, a new docuseries from National Geographic, takes a decidedly different and unconventional approach. Narrated by with hilarious irreverence by Ryan Reynolds, the five-part series highlights nature's less cool and majestic creatures: the outcasts and benchwarmers, more noteworthy for their "unconventional hygiene choices" and "unsavory courtship rituals." It's like The Suicide Squad or Thunderbolts*, except these creatures actually exist. Per the official premise, "Underdogs features a range of never-before-filmed scenes, including the first time a film crew has ever entered a special cave in New Zealand—a huge cavern that glows brighter than a bachelor pad under a black light thanks to the glowing butts of millions of mucus-coated grubs. All over the world, overlooked superstars like this are out there 24/7, giving it maximum effort and keeping the natural world in working order for all those showboating polar bears, sharks and gorillas." It's rated PG-13 thanks to the odd bit of scatalogical humor and shots of Nature Sexy Time Each of the five episodes is built around a specific genre. "Superheroes" highlights the surprising superpowers of the honey badger, pistol shrimp, and the invisible glass frog, among others, augmented with comic book graphics; "Sexy Beasts" focuses on bizarre mating habits and follows the format of a romantic advice column; "Terrible Parents" highlights nature's worst practices, following the outline of a parenting guide; "Total Grossout" is exactly what it sounds like; and "The Unusual Suspects" is a heist tale, documenting the supposed efforts of a macaque to put together the ultimate team of masters of deception and disguise (an inside man, a decoy, a fall guy, etc.).  Green Day even wrote and recorded a special theme song for the opening credits. Co-creators Mark Linfield and Vanessa Berlowitz of Wildstar Films are longtime producers of award-winning wildlife films, most notably Frozen Planet, Planet Earth and David Attenborough's Life of Mammals—you know, the kind of prestige nature documentaries that have become a mainstay for National Geographic and the BBC, among others. They're justly proud of that work, but this time around the duo wanted to try something different. Madagascar's aye-aye: "as if fear and panic had a baby and rolled it in dog hair" National Geographic/Eleanor Paish Madagascar's aye-aye: "as if fear and panic had a baby and rolled it in dog hair" National Geographic/Eleanor Paish An emerald jewel wasp emerges from a cockroach. National Geographic/Simon De Glanville An emerald jewel wasp emerges from a cockroach. National Geographic/Simon De Glanville A pack of African hunting dogs is no match for the honey badger's thick hide. National Geographic/Tom Walker A pack of African hunting dogs is no match for the honey badger's thick hide. National Geographic/Tom Walker An emerald jewel wasp emerges from a cockroach. National Geographic/Simon De Glanville A pack of African hunting dogs is no match for the honey badger's thick hide. National Geographic/Tom Walker A fireworm is hit by a cavitation bubble shot from the claw of a pistol shrimp defending its home. National Geographic/Hugh Miller As it grows and molts, the mad hatterpillar stacks old head casings on top of its head. Scientists think it is used as a decoy against would-be predators and parasites, and when needed, it can also be used as a weapon. National Geographic/Katherine Hannaford Worst parents ever? A young barnacle goose chick prepares t make the 800-foot jump from its nest to the ground. National Geographic An adult pearlfish reverses into a sea cucumber's butt to hide. National Geographic A vulture sticks its head inside an elephant carcass to eat. National Geographic A manatee releases flatulence while swimming to lose the buoyancy build up of gas inside its stomach, and descend down the water column. National Geographic/Karl Davies "There is a sense after awhile that you're playing the same animals to the same people, and the shows are starting to look the same and so is your audience," Linfield told Ars. "We thought, okay, how can we do something absolutely the opposite? We've gone through our careers collecting stories of these weird and crazy creatures that don't end up in the script because they're not big or sexy and they live under a rock. But they often have the best life histories and the craziest superpowers." Case in point: the velvet worm featured in the "Superheroes" episode, which creeps up on unsuspecting prey before squirting disgusting slime all over their food. (It's a handy defense mechanism, too, against predators like the wolf spider.) Once Linfield and Berlowitz decided to focus on nature's underdogs and to take a more humorous approach, Ryan Reynolds became their top choice for a narrator—the anti-Richard Attenborough. As luck would have it, the pair shared an agent with the mega-star. So even though they thought there was no way Reynolds would agree to the project, they put together a sizzle reel, complete with a "fake Canadian Ryan Reynolds sound-alike" doing the narration. Reynolds was on set when he received the reel, and loved it so much he recoded his own narration for the footage and sent it back. "From that moment he was in," said Linfield, and Wildstar Films worked closely with Reynolds and his company to develop the final series. "We've never worked that way on a series before, a joint collaboration from day one," Berlowitz admitted. But it worked: the end result strikes the perfect balance between scientific revelation and accurate natural history, and an edgy comic tone. That tone is quintessential Reynolds, and while he did mostly follow the script (which his team helped write), Linfield and Berlowitz admit there was also a fair amount of improvisation—not all of it PG-13.  "What we hadn't appreciated is that he's an incredible improv performer," said Berlowitz. "He can't help himself. He gets into character and starts riffing off [the footage]. There are some takes that we definitely couldn't use, that potentially would fit a slightly more Hulu audience."  Some of the ad-libs made it into the final episodes, however—like Reynolds describing an Aye-Aye as "if fear and panic had a baby and rolled it in dog hair"—even though it meant going back and doing a bit of recutting to get the new lines to fit. Cinematographer Tom Beldam films a long-tailed macaque who stole his smart phone minutes later. National Geographic/Laura Pennafort Cinematographer Tom Beldam films a long-tailed macaque who stole his smart phone minutes later. National Geographic/Laura Pennafort The macaque agrees to trade ithe stolen phone for a piece of food. National Geographic The macaque agrees to trade ithe stolen phone for a piece of food. National Geographic A family of tortoise beetles defend themselves from a carnivorous ant by wafting baby poop in its direction. National Geographic A family of tortoise beetles defend themselves from a carnivorous ant by wafting baby poop in its direction. National Geographic The macaque agrees to trade ithe stolen phone for a piece of food. National Geographic A family of tortoise beetles defend themselves from a carnivorous ant by wafting baby poop in its direction. National Geographic A male hippo sprays his feces at another male who is threatening to take over his patch. National Geographic A male proboscis monkey flaunts his large nose. The noses of these males are used to amplify their calls in the vast forest. National Geographic Dream girl: A blood-soaked female hyena looks across the African savanna. National Geographic A male bowerbird presents one of the finest items in his collection to a female in his bower. National Geographic The male nursery web spider presents his nuptial gift to the female. National Geographic Cue the Barry White mood music: Two leopard slugs suspend themselves on a rope of mucus as they entwine their bodies to mate with one another. National Geographic Despite their years of collective experience, Linfield and Berlowitz were initially skeptical when the crew told them about the pearl fish, which hides from predators in a sea cucumber's butt (along with many other species). "It had never been filmed so we said, 'You're going to have to prove it to us,'" said Berlowitz. "They came back with this fantastic, hilarious sequence of a pearl fish reverse parking [in a sea cucumber's anus)." The film crew experienced a few heart-pounding moments, most notably while filming the cliffside nests of barnacle geese for the "Terrible Parents" episode. A melting glacier caused a watery avalanche while the crew was filming the geese, and they had to quickly grab a few shots and run to safety. Less dramatic: cinematographer Tom Beldam had his smartphone stolen by a long-tailed macaque mere minutes after he finished capturing the animal on film. If all goes well and Underdogs finds its target audience, we may even get a follow-up. "We are slightly plowing new territory but the science is as true as it's ever been and the stories are good. That aspect of the natural history is still there," said Linfield. "I think what we really hope for is that people who don't normally watch natural history will watch it. If people have as much fun watching it as we had making it, then the metrics should be good enough for another season." Verdict: Underdogs is positively addictive; I binged all five episodes in a single day. (For his part, Reynolds said in a statement that he was thrilled to "finally watch a project of ours with my children. Technically they saw Deadpool and Wolverine but I don't think they absorbed much while covering their eyes and ears and screaming for two hours.") Underdogs premieres June 15, 2025, at 9 PM/8 PM Central on National Geographic (simulcast on ABC) and will be available for streaming on Disney+ and Hulu the following day.  You should watch it, if only to get that second season. Jennifer Ouellette Senior Writer Jennifer Ouellette Senior Writer Jennifer is a senior writer at Ars Technica with a particular focus on where science meets culture, covering everything from physics and related interdisciplinary topics to her favorite films and TV series. Jennifer lives in Baltimore with her spouse, physicist Sean M. Carroll, and their two cats, Ariel and Caliban. 5 Comments

All products featured on Architectural Digest are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.Featured in this articleBest Overall Sateen SheetsBoll & Branch Signature Hemmed Sheet SetRead moreFor a Romantic DrapeEttitude CleanBamboo Sheet Set Read moreThe Affordable PickGood Sleep Bedding Egyptian Cotton Sateen SheetsRead moreShow more3 / 8A close cousin to percale and silk, the best sateen sheets offer a happy medium of refinement and softness, all in one durability, and an easy-to-clean fabric.Sateen is known for having a polished appearance because of its lustrous sheen and wrinkle-resistant material. This comes from a tight satin weave that leaves a shiny look without compromising a smooth hand feel. While you can find this bedding in elevated spaces like this vibrant West Village town house thanks to embroidered touches and traditional prints, they’re surprisingly versatile and come in many forms. Here, our editors dive into their favorites for their bedrooms. Since you can find many in higher thread counts though (which we dive into more below), these are durable enough for any room in the house—as seen in this family-friendly getaway.Inside this ArticleBest Overall Sateen Sheets1/8Boll & Branch Signature Hemmed Sheet SetBoll & Branch caught commerce director Rachel Fletcher’s attention when she was browsing for new sheets for a few reasons. One: The brand makes organic and fair trade sheets: Two: She loves a sateen weave, and the retailer mentioned that this set was their bestseller and she wanted to see what the hype was about. “Boll & Branch claims that these cotton sateen sheets are buttery soft, and I definitely agree,” Fletcher says. “That extra-soft feel paired with the lovely, cooling properties make them feel like the luxury sheets that they are.” Along with an earthy color palette (Fletcher has her set in mineral) and thoughtful hem detailing, this set stood out to be our top pick. These do have a higher price point, but as some of the plushest sheets she’s slept on, Fletcher thinks they’re worth it.Specs:Material: 100% organic cottonThread count: N/ASizes: Twin, Twin XL, Full, Queen, King, King With Std. Cases, California King, Split KingColors: 18 colors; 8 printsUpsides & DownsidesUpsidesSustainable materialBreathableOrganic colorwaysDownsidesExpensiveFor a Romantic DrapePhoto: Yelena Moroz AlpertPhoto: Yelena Moroz Alpert2/8Ettitude CleanBamboo Sheet Set “These sheets are buttery—pun intended,” says senior commerce editor Nashia Baker, who has the set in the butter yellow hue and loves the fabric’s delicate yet durable feel. Contributor Yelena Moroz Alpert also has this set and says that the cooling lyocell fabric set takes the bamboo sheets category up a notch. “Somehow they feel substantial but incredibly light and smooth,” she says of this splurge-worthy set. “The site says that the silky-soft sateen weave is comparable to 1,000 thread count cotton—and I believe it. I’ve never touched a baby alpaca, but I imagine that it’s as soft as these sheets.”Specs:Material: 100% CleanBamboo lyocellThread count: 1,000 thread countSizes: Twin, Twin XL, Full, Queen, King, California KingColors: 8Upsides & DownsidesUpsidesPearly appearanceLightweightUltra softDownsidesPriceyThe Affordable Pick3/8Good Sleep Bedding Egyptian Cotton Sateen SheetsDon’t overlook the best Amazon sheets for high-end sateen bedding. Contributor Erika Owen says these are a great option: “After a single night, they became my favorite set, and a few more nights and a wash only locked in this opinion.” She says they’re sumptuous, cool, and durable—and their quality (think texture, weight, and comfort) hasn’t changed after many rounds through the washer and dryer. “I would buy these as a gift for my best friend, if that tells you anything about how much I recommend these,” says Owen. “There’s nothing better than feeling really good as you hit the hay—who doesn’t want a luxury bed situation—and I felt that way every time I dug into these silky sheets. Let it also be known that I’m no stranger to night sweats and these kept me cool every single night.” The finishing touches are the deep pockets and sturdy elastic on the fitted sheet to fit a grand mattress.Specs:Material: 100% Egyptian cottonThread count: 1,000 thread countSizes: Twin, Twin XL, Full, Queen, King, California King, Split KingColors: 13Upsides & DownsidesUpsidesHigher thread countCoolingSturdy after several washesDownsidesSome shoppers found the fabric weightyA Vibrant Print4/8Rifle Paper Co. Peacock Sateen Bed Sheet SetThese are some of the softest bed sheets out there, just take it from Alpert. Not only are they comfortable to sink into night after night thanks to the plush 300 thread count, but they also veer away from traditional patterns and solid colorways. “I was originally drawn to the peacock print because it is just so whimsical and livens up my guest bedroom,” Alpert says. “But these are also buttery soft. Maybe too soft—my guests never want to leave.” If it wasn’t for the true-to-Rifle print, she would mistake these for hotel sheets because of their supple feel.Specs:Material: 100% combed cotton sateenThread count: 300 thread countSizes: Twin, Full, Queen, KingColors: 3Upsides & DownsidesUpsidesUnique patternsSuppleAiry materialDownsidesNot as ideal for minimalistsClassic Core Set5/8Brooklinen Luxe Sateen Core Sheet SetIf you want sheets with unparalleled quality, durability, and softness that gets better with every wash, multiple AD staff members say you can’t go wrong with these Brooklinen sheets. Fletcher shares that this sateen set is “super classic, smooth, and has a crisp feel.” Sleepers with sensitive skin will also be happy to know that they’re “not at all scratchy or harsh on my skin, like some of the less expensive options I’ve tried in the past,” Fletcher adds.Specs:Material: 100% long-staple cottonThread count: 480 thread countSizes: Twin, Twin XL, Full, Queen, King, California KingColors: 22Upsides & DownsidesUpsidesStructured fabric like a press shirtWrinkle-free designAffordableDownsidesLimited-edition colors sell out fastMore AD-Approved Sateen Sheets6/8Hill House Home Fitted Sheet“For a $100 top sheet and $125 fitted sheet, I truly didn’t know what to expect from a brand as new to the decor game as Hill House Home, but was delightfully surprised at the quality and attention to detail that was put into making these products,” contributor Katarina Kovac says of these Hill House Home sheets.“I wanted something that was crisp yet elevated, and the colored trim in the Savile Sheets was my answer.” Since she’s had her fair share of sheets that have a sandpaper-like texture, she paid close attention to how well these felt after the first wash. To her delight, these “felt soft, velvety, and breathable against my skin, leaving me truly struggling to get out of bed in the morning.”Specs:Material: 100% brushed cotton sateenThread count: N/ASizes: Twin, Full, Queen, King, California KingColors: 6Upsides & DownsidesUpsidesTraditional printsLushSmooth feelThoughtful trimDownsidesFlat sheet, fitted sheet, and pillowcases are sold separately7/8Homebird Sateen Fitted Sheets (Set of 3)Fletcher loves an ethically made, slippery sateen weave, and it took just one night of sleep to be sold on this Homebird set. “They’re very high quality and everything you want in a sateen sheet: incredibly soft to the touch and slightly silky, with a sturdiness to them that you can tell is the result of a high thread count,” she says. “They fit my bed perfectly and also have the most useful feature that, in my opinion, every set of sheets ever made should have: a long-side and short-side label.”Specs:Material: 100% GOTS-certified, long-staple organic cottonThread count: 300 thread countSizes: Full, Queen, KingColors: 7Upsides & DownsidesUpsidesSilky smoothHelpful labels to make the bedDeep pocketsDownsidesOnly available in muted tones

The roster of skaters originally featured in Tony Hawk’s™ Pro Skater™ 3 and Tony Hawk’s™ Pro Skater™ 4 helped to further catapult skateboarding culture into the mainstream as big names like Bob Burnquist, Steve Caballero, Elissa Steamer, and Chad Muska joined Tony Hawk in a stacked roster of award-winning pro skaters capable of shredding in and out of the game. In this feature, following the Demo announcement and the full soundtrack reveal, we’re proud to share the full roster of returning skaters in the upcoming Tony Hawk’s™ Pro Skater™ 3 + 4arriving on PlayStation 4 and 5, Xbox Series X|S, Xbox One, Nintendo Switch, Nintendo Switch 2, and PC (Battle.net, Steam, Microsoft PC Store). Tony Hawk’s Pro Skater 3 + 4 launches on July 11. THPS 3 + 4: Returning Skaters From gold medalists to progenitors of some of today’s most iconic skateboarding tricks, these classic skaters were instrumental in bringing skateboarding culture to a wider audience. Mixing courage, creativity, and an iron will, they’re more than ready to tackle any obstacle put before them. “Being in the original games was epic!” shares Elissa Steamer, who was the first playable female skater in the original Tony Hawk’s Pro Skater game. “It was semi-life changing. I can’t say enough about how stoked I was – and am now! – to be in the games.” “From the moment Tony asked, it was an honor, yet I had no idea of what it would come to mean,” says Rodney Mullen, originator of the kickflip and largely considered one of the most influential skaters in the sport. “The first time I showed up on tour after the release of the game, I recall ‘em shop owners having to put me on top of the tour van roof to manage so that I could sign things in all the madness. The crowd was rocking the van back and forth! [It] blew my mind, the impact it had.” “The game attracted such a broader group of skaters, which has elevated our community in layered ways: from tricks to societal acceptance to the respect we get from people who often thought otherwise, like parents discouraging their kids who were simply outsiders looking for a place to belong,” Mullen continues. “Skating is integrated with a culture, a way of being, more than pretty much any other sport I can think of. The way Tony’s game shows that via the music, art, and vibe batted this home. It’s cool to be understood.”  When Tony Hawk’s Pro Skater 3 + 4 launches this July, here are the returning skaters ready to hit the pavement once again, including skaters featured in the original Tony Hawk’s Pro Skater 3 and Tony Hawk’s Pro Skater 4 games plus other titles in the series. Tony Hawk San Diego, California Style: Vert / Stance: Goofy Tony Hawk made history by landing the first ever 900 at the 1999 X Games, skyrocketing the sport into the mainstream. Today he remains the sport’s most iconic figure. Bob Burnquist Rio de Janeiro, Brazil Style: Vert / Stance: Regular Bob Burnquist shocked the skateboarding world when he landed the first Fakie 900. His iconic “Dreamland” skatepark is home to a permanent Mega Ramp. Bucky Lasek Baltimore, Maryland Style: Vert / Stance: Regular Known for his vert skills, Bucky has won 10 gold medals at the X Games and is one of only two vert skateboarders to have won three gold medals consecutively. Steve Caballero San Jose, California Style: Vert / Stance: Goofy An iconic skateboarder responsible for inventing various vert tricks. He holds the record for the highest air ever achieved on a halfpipe. Kareem Campbell Harlem, New York Style: Street / Stance: Regular Called the godfather of smooth street style, Kareem left his mark by popularizing the skateboard trick, “The Ghetto Bird,” and founded City Stars Skateboards. Geoff Rowley Liverpool, England Style: Street / Stance: Regular Geoff Joseph Rowley Jr. is an English skateboarder and owner of Civilware Service Corporation. In 2000 he was crowned “Skater of the Year” by Thrasher Magazine. Andrew Reynolds North Hollywood, California Style: Street / Stance: Regular Co-founder and owner of Baker Skateboards, Andrew Reynolds turned pro in 1995 and won Thrasher Magazine’s “Skater of the Year” award just three years later. Elissa Steamer San Francisco, California Style: Street / Stance: Regular Elissa is a four-time X Games gold medalist, the first female skateboarder to go pro, and the first woman ever inducted into the Skateboarding Hall of Fame. Chad Muska Los Angeles, California Style: Street / Stance: Regular Artist, musician, and entrepreneur. Described by the Transworld Skateboarding editor-in-chief as “one of the most marketable pros skateboarding has ever seen.” Eric Koston Los Angeles, California Style: Street / Stance: Goofy Co-founder of Fourstar Clothing and the skate brand The Berrics, Eric is a master of street skateboarding and a two-time X Games gold medalist. Rodney Mullen Gainesville, Florida Style: Freestyle / Stance: Regular One of the most influential skateboarders of all time, Rodney Mullen is the progenitor of the Flatground Ollie, Kickflip, Heelflip, and dozens of other iconic tricks. Jamie Thomas Dothan, Alabama Style: Street / Stance: Regular Nicknamed “The Chief,” Jamie is the owner and founder of Zero Skateboards. He helped film 1996’s “Welcome to Hell,” one of the most iconic skate videos ever made. Rune Glifberg Copenhagen, Denmark Style: Vert / Stance: Regular Nicknamed “The Danish Destroyer,” Rune Glifberg is one of three skaters to have competed at every X Games, amassing over 12 medals at the competition. Aori Nishimura Tokyo, Japan Style: Street / Stance: Regular Born in Edogawa, Tokyo in Japan, Aori Nishimura started skateboarding at the age of 7 and went on to become the first athlete from Japan to win gold at the X Games. Leo Baker Brooklyn, New York Style: Street / Stance: Goofy Leo is the first non-binary and transgender professional skateboarder in the Pro Skater™ series and has won three gold medals, placing in over 32 competitions.  Leticia Bufoni São Paulo, Brazil Style: Street / Stance: Goofy Multiple world record holder and six-time gold medalist. Named the #1 women’s street skateboarder by World Cup of Skateboarding four years in a row. Lizzie Armanto Santa Monica, California Style: Park / Stance: Regular A member of the Birdhouse skate team, Lizzie has amassed over 30 skateboarding awards and was the first female skater to complete “The Loop,” a 360-degree ramp. Nyjah Huston Laguna Beach, California Style: Street / Stance: Goofy One of skateboarding’s biggest stars, Nyjah has earned over 12 X Games gold medals, 6 Championship titles, and a bronze medal at the 2024 Summer of Olympics. Riley Hawk San Diego, California Style: Street / Stance: Goofy Riley Hawk decided to turn pro on his 21st birthday and became Skateboarder Magazine’s 2013 Amateur of the Year later that same day. Shane O’Neill Melbourne, Australia Style: Street / Stance: Goofy Australian skateboarder who is one of only a few skateboarders to win gold in all four major skateboarding contests, including the X Games and SLS. Tyshawn Jones Bronx, New York Style: Street / Stance: Regular A New York City native and two-time Thrasher Magazine “Skate of the Year” winner, Tyshawn Jones is the youngest skateboarder to ever achieve that accolade. The above skaters are far from the only icons you’ll encounter in the game’s large roster. Keep your eyes on the Tony Hawk’s Pro Skater blog found here for more info on Tony Hawk’s Pro Skater 3 + 4 as we approach its July 11 release date, including the full reveal of new skaters joining in on the fun.  Tony Hawk’s Pro Skater 3 + 4 rebuilds the original games from the ground up with classic and new skaters, parks, tricks, tracks, and more. Skate through a robust Career mode taking on challenges across two tours, chase high scores in Single Sessions and Speedruns, or go at your own pace in Free Skate. Get original with enhanced creation tools, go big in New Game+, and skate with your friends in cross-platform online multiplayer* supporting up to eight skaters at a time. New to the series? Hit up the in-game tutorial led by Tony Hawk himself to kick off your skating journey with tips on Ollies, kick flips, vert tricks, reverts, manuals, special tricks, and more. Don’t miss the Foundry Demo, available now, featuring playable skaters, two parks, and a selection of songs from the soundtrack. Pre-order Tony Hawk’s Pro Skater 3 + 4 on select platforms* for access to the demo and find more info here. Purchase the Digital Deluxe Edition and gain Early Access*** to play Tony Hawk’s™ Pro Skater™ 3 + 4 three days before the official July 11 launch date. Shred the parks and spread fear as the Doom Slayer and Revenant skaters plus get extra music, skate decks, and Create-A-Skater gear: Doom Slayer: Play as Doom Slayer, featuring a Standard and Retro outfit plus two unique special tricks and the Unmaykr Hoverboard. Revenant: Get evil with the Revenant, including two unique special tricks. Additional Music: Headbang to a selection of classic and modern music tracks added to the in-game soundtrack. Skate Decks: Access additional skate decks including Doom Slayer and Revenant themed designs. Create-A-Skater Items: Kit out your skater with additional apparel items. Pre-orders are now available for Tony Hawk’s Pro Skater 3 + 4 on PlayStation 4 and 5, Xbox Series X|S, Xbox One, Nintendo Switch, and PC. For more information, visit tonyhawkthegame.com. * Activision account and internet required for online multiplayer and other features. Platform gaming subscription may be required for multiplayer and other features (sold separately). **Foundry demo available on PlayStation 4 and 5, Xbox Series X|S, Xbox One, and PC. Not available on Nintendo Switch. Foundry Demo availability and launch date(s) subject to change. Internet connection required. *** Actual play time subject to possible outages and applicable time zone differences.