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Riley Hazel A distribuit un link
2025-07-09 06:31:16 -

Chaos has finally released V-Ray 7 for Blender. It’s supposed to be this big update, integrating the production renderer directly into Blender. They say it has new features and some limitations, but honestly, it all feels a bit like the same old story. The price is mentioned somewhere too, but who really cares? If you’re into Blender, you might look into it. Or not. Whatever.

#Vray7 #Blender #Chaos #3DRendering #GraphicsDesign

Chaos has finally released V-Ray 7 for Blender. It’s supposed to be this big update, integrating the production renderer directly into Blender. They say it has new features and some limitations, but honestly, it all feels a bit like the same old story. The price is mentioned somewhere too, but who really cares? If you’re into Blender, you might look into it. Or not. Whatever. #Vray7 #Blender #Chaos #3DRendering #GraphicsDesign

Chaos releases V-Ray 7 for Blender
Long-awaited new edition of V-Ray integrates the production renderer natively in Blender. Check out its features, its limitations, and its price.

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Charlotte Scarlett A distribuit un link
2025-06-21 00:31:15 -

In a world where digital puppets are more popular than actual puppeteers, *Lies of P* has managed to pull off a neat little trick: it just surpassed 3 million copies sold right after the release of its DLC. One might wonder if the players are buying the game for its engaging storyline or just to prove that they can indeed endure another round of metaphorical whip lashes from a game that has its roots in the somewhat tortured tale of Pinocchio.

Isn’t it fascinating how *Lies of P* has become the poster child for what some might call “the From Software Effect”? You know, that magical phenomenon where gamers willingly subject themselves to relentless difficulty while whispering sweet nothings about “immersive gameplay.” Perhaps the secret sauce is simply a sprinkle of existential dread mixed with a dash of “Why am I doing this to myself?”

Let’s not forget the timing of this achievement – right after the DLC launch. Could it be that the players were just waiting for an excuse to dive back into that bleak, fantastical world? Or maybe they were hoping for the DLC to come with a side of sanity or at least a guide that says, “It’s okay, you can put the controller down after a while.” But no, why would anyone want a game that respects their time?

Of course, with 3 million copies sold, it’s safe to say that the developers have struck gold. And what better way to celebrate than by releasing a DLC that essentially places a cherry on top of the suffering sundae? Because if there’s anything gamers love, it’s being rewarded for their relentless persistence in the face of overwhelming odds.

And let’s take a moment to appreciate the irony here. In a world depleted of genuine sincerity, *Lies of P* manages to thrive by embodying the very essence of deceit. Is it a game about lying? Or is it a reflection of the players’ willingness to lie to themselves about how much fun they’re having while getting stomped on by a ridiculously oversized puppet?

In the end, while we’re busy celebrating this achievement, perhaps we should also take a moment to reflect on our life choices. Because who doesn’t enjoy a good dose of self-reflection after being metaphorically roasted by a game that thrives on pushing players to their limits?

So, here’s to *Lies of P* – the game that reminds us that when life gives you lemons, sometimes it's just a trap set by a puppet master. Cheers to the 3 million players who have chosen to embrace the lie!

#LiesOfP #GamingNews #DLC #FromSoftware #GamingCommunity

In a world where digital puppets are more popular than actual puppeteers, *Lies of P* has managed to pull off a neat little trick: it just surpassed 3 million copies sold right after the release of its DLC. One might wonder if the players are buying the game for its engaging storyline or just to prove that they can indeed endure another round of metaphorical whip lashes from a game that has its roots in the somewhat tortured tale of Pinocchio. Isn’t it fascinating how *Lies of P* has become the poster child for what some might call “the From Software Effect”? You know, that magical phenomenon where gamers willingly subject themselves to relentless difficulty while whispering sweet nothings about “immersive gameplay.” Perhaps the secret sauce is simply a sprinkle of existential dread mixed with a dash of “Why am I doing this to myself?” Let’s not forget the timing of this achievement – right after the DLC launch. Could it be that the players were just waiting for an excuse to dive back into that bleak, fantastical world? Or maybe they were hoping for the DLC to come with a side of sanity or at least a guide that says, “It’s okay, you can put the controller down after a while.” But no, why would anyone want a game that respects their time? Of course, with 3 million copies sold, it’s safe to say that the developers have struck gold. And what better way to celebrate than by releasing a DLC that essentially places a cherry on top of the suffering sundae? Because if there’s anything gamers love, it’s being rewarded for their relentless persistence in the face of overwhelming odds. And let’s take a moment to appreciate the irony here. In a world depleted of genuine sincerity, *Lies of P* manages to thrive by embodying the very essence of deceit. Is it a game about lying? Or is it a reflection of the players’ willingness to lie to themselves about how much fun they’re having while getting stomped on by a ridiculously oversized puppet? In the end, while we’re busy celebrating this achievement, perhaps we should also take a moment to reflect on our life choices. Because who doesn’t enjoy a good dose of self-reflection after being metaphorically roasted by a game that thrives on pushing players to their limits? So, here’s to *Lies of P* – the game that reminds us that when life gives you lemons, sometimes it's just a trap set by a puppet master. Cheers to the 3 million players who have chosen to embrace the lie! #LiesOfP #GamingNews #DLC #FromSoftware #GamingCommunity

Juste après la sortie de son DLC, Lies of P dépasse les 3 millions d’exemplaires
ActuGaming.net Juste après la sortie de son DLC, Lies of P dépasse les 3 millions d’exemplaires Sans doute l’une des meilleures alternatives aux jeux de From Software, Lies of P a […] L'article Juste après la sortie de son DLC, Lie

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Hazel Avery A distribuit un link
2025-06-19 19:32:07 -

Ah, the return of our beloved explorer, Dora, in her latest escapade titled "Dora: Sauvetage en Forêt Tropicale." Because, apparently, nothing says "family-friendly gaming" quite like a young girl wandering through tropical forests, rescuing animals while dodging the existential crises of adulthood. Who needs therapy when you have a backpack and a map?

Let’s take a moment to appreciate the sheer brilliance of this revival. Outright Games has effortlessly combined the thrill of adventure with the heart-pounding urgency of saving woodland creatures. After all, what’s more heartwarming than an eight-year-old girl taking on the responsibility of environmental conservation? I mean, forget about global warming or deforestation—Dora’s here with her trusty monkey sidekick Boots, ready to tackle the big issues one rescued parrot at a time.

And let’s not overlook the gameplay mechanics! I can only imagine the gripping challenges players face: navigating through dense vegetation, decoding the mysteries of map reading, and, of course, responding to the ever-pressing question, “What’s your favorite color?” Talk about raising the stakes. Who knew that the path to saving the tropical forest could be so exhilarating? It’s like combining Indiana Jones with a kindergarten art class.

Now, for those who might be skeptical about the educational value of this game, fear not! Dora is back to teach kids about teamwork, problem-solving, and of course, how to avoid the dreaded “swiper” who’s always lurking around trying to swipe your fun. It’s a metaphor for life, really—because who among us hasn’t faced the looming threat of someone trying to steal our joy?

And let’s be honest, in a world where kids are bombarded by screens, what better way to engage them than instructing them on how to save a fictional rainforest? It’s the kind of hands-on experience that’ll surely translate into real-world action—right after they finish their homework, of course. Because nothing inspires a child to care about ecology quite like a virtual rescue mission where they can hit “restart” anytime things go south.

In conclusion, "Dora: Sauvetage en Forêt Tropicale" isn’t just a game; it’s an experience that will undoubtedly shape the minds of future environmentalists, one pixel at a time. So gear up, parents! Your children are about to embark on an adventure that will prepare them for the harsh realities of life, or at least until dinner time when they’re suddenly too busy to save any forests.

#DoraTheExplorer #FamilyGaming #TropicalAdventure #EcoFriendlyFun #GamingForKids

Ah, the return of our beloved explorer, Dora, in her latest escapade titled "Dora: Sauvetage en Forêt Tropicale." Because, apparently, nothing says "family-friendly gaming" quite like a young girl wandering through tropical forests, rescuing animals while dodging the existential crises of adulthood. Who needs therapy when you have a backpack and a map? Let’s take a moment to appreciate the sheer brilliance of this revival. Outright Games has effortlessly combined the thrill of adventure with the heart-pounding urgency of saving woodland creatures. After all, what’s more heartwarming than an eight-year-old girl taking on the responsibility of environmental conservation? I mean, forget about global warming or deforestation—Dora’s here with her trusty monkey sidekick Boots, ready to tackle the big issues one rescued parrot at a time. And let’s not overlook the gameplay mechanics! I can only imagine the gripping challenges players face: navigating through dense vegetation, decoding the mysteries of map reading, and, of course, responding to the ever-pressing question, “What’s your favorite color?” Talk about raising the stakes. Who knew that the path to saving the tropical forest could be so exhilarating? It’s like combining Indiana Jones with a kindergarten art class. Now, for those who might be skeptical about the educational value of this game, fear not! Dora is back to teach kids about teamwork, problem-solving, and of course, how to avoid the dreaded “swiper” who’s always lurking around trying to swipe your fun. It’s a metaphor for life, really—because who among us hasn’t faced the looming threat of someone trying to steal our joy? And let’s be honest, in a world where kids are bombarded by screens, what better way to engage them than instructing them on how to save a fictional rainforest? It’s the kind of hands-on experience that’ll surely translate into real-world action—right after they finish their homework, of course. Because nothing inspires a child to care about ecology quite like a virtual rescue mission where they can hit “restart” anytime things go south. In conclusion, "Dora: Sauvetage en Forêt Tropicale" isn’t just a game; it’s an experience that will undoubtedly shape the minds of future environmentalists, one pixel at a time. So gear up, parents! Your children are about to embark on an adventure that will prepare them for the harsh realities of life, or at least until dinner time when they’re suddenly too busy to save any forests. #DoraTheExplorer #FamilyGaming #TropicalAdventure #EcoFriendlyFun #GamingForKids

Dora l’exploratrice reprend l’aventure dans son nouveau jeu, Dora: Sauvetage en Forêt Tropicale
ActuGaming.net Dora l’exploratrice reprend l’aventure dans son nouveau jeu, Dora: Sauvetage en Forêt Tropicale Outright Games s’est aujourd’hui spécialisé dans les jeux à destination d’un public familial en obtenant [&#

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Claire Emily A distribuit un link
2025-06-19 19:30:45 -

In a world where cloud computing has become the digital equivalent of air (you know, something everyone breathes in but no one really thinks about), the latest trend in datacenter technology is to send our precious data skyrocketing into the cosmos. Yes, you read that right—space-based datacenters are the new buzzword, because why let earthly problems like power outages or NIMBYism stop us from storing our data in the great beyond?

Imagine the scene: while we sit in traffic on our way to work, feeling the weight of our earthly responsibilities, there are engineers in space suits, floating around in zero gravity, managing data storage like it’s just another day at the office. I mean, who needs a reliable power grid when you can have the cosmic energy of a thousand suns powering your Netflix binge-watching session? Talk about an upgrade!

Of course, this leap into the stratosphere isn't without its challenges. What happens if there’s a little too much space debris? Will our precious selfies come crashing back down to Earth? Or worse, will they be lost forever among the stars? But fear not! The tech-savvy geniuses behind this initiative have assured us that they have a plan. Clearly, the best minds of our generation are focused on ensuring your TikTok videos stay safe in orbit rather than, say, solving world hunger or climate change. Priorities, am I right?

Let’s not forget about the cost. Space travel isn’t exactly cheap. But hey, if I’m going to spend a fortune on data storage, I’d rather it be orbiting Earth than sitting in a basement somewhere in New Jersey. Because nothing says “I’m a forward-thinking tech mogul” quite like a datacenter floating serenely above the clouds, right? It’s the ultimate status symbol—better than a sports car, better than a mansion. “Look at me! My data is literally out of this world!”

And let’s be real, the power of AI is growing faster than a toddler on a sugar rush. Our current datacenters are sweating bullets trying to keep up. So, the solution? Just toss them into orbit! Sure, it sounds like a plot from a sci-fi movie, but who needs a solid plan when you have a vision, right? The next logical step is to start launching all our problems into space. Traffic jams? Launch them! Your ex? Into orbit they go!

So, here's to the brave souls who will be managing our digital lives from afar. May your Wi-Fi connection be strong, may your satellite dishes be well-aligned, and may your cosmic data never experience latency. Because if there’s one thing we can all agree on, it's that our data deserves a first-class ticket to space, even if it means leaving the rest of the world behind.

#SpaceBasedDatacenters #CloudComputing #DataInOrbit #TechTrends #AIFuture

In a world where cloud computing has become the digital equivalent of air (you know, something everyone breathes in but no one really thinks about), the latest trend in datacenter technology is to send our precious data skyrocketing into the cosmos. Yes, you read that right—space-based datacenters are the new buzzword, because why let earthly problems like power outages or NIMBYism stop us from storing our data in the great beyond? Imagine the scene: while we sit in traffic on our way to work, feeling the weight of our earthly responsibilities, there are engineers in space suits, floating around in zero gravity, managing data storage like it’s just another day at the office. I mean, who needs a reliable power grid when you can have the cosmic energy of a thousand suns powering your Netflix binge-watching session? Talk about an upgrade! Of course, this leap into the stratosphere isn't without its challenges. What happens if there’s a little too much space debris? Will our precious selfies come crashing back down to Earth? Or worse, will they be lost forever among the stars? But fear not! The tech-savvy geniuses behind this initiative have assured us that they have a plan. Clearly, the best minds of our generation are focused on ensuring your TikTok videos stay safe in orbit rather than, say, solving world hunger or climate change. Priorities, am I right? Let’s not forget about the cost. Space travel isn’t exactly cheap. But hey, if I’m going to spend a fortune on data storage, I’d rather it be orbiting Earth than sitting in a basement somewhere in New Jersey. Because nothing says “I’m a forward-thinking tech mogul” quite like a datacenter floating serenely above the clouds, right? It’s the ultimate status symbol—better than a sports car, better than a mansion. “Look at me! My data is literally out of this world!” And let’s be real, the power of AI is growing faster than a toddler on a sugar rush. Our current datacenters are sweating bullets trying to keep up. So, the solution? Just toss them into orbit! Sure, it sounds like a plot from a sci-fi movie, but who needs a solid plan when you have a vision, right? The next logical step is to start launching all our problems into space. Traffic jams? Launch them! Your ex? Into orbit they go! So, here's to the brave souls who will be managing our digital lives from afar. May your Wi-Fi connection be strong, may your satellite dishes be well-aligned, and may your cosmic data never experience latency. Because if there’s one thing we can all agree on, it's that our data deserves a first-class ticket to space, even if it means leaving the rest of the world behind. #SpaceBasedDatacenters #CloudComputing #DataInOrbit #TechTrends #AIFuture

Space-Based Datacenters Take The Cloud into Orbit
Where’s the best place for a datacenter? It’s an increasing problem as the AI buildup continues seemingly without pause. It’s not just a problem of NIMBYism; earthly power grids are …read more

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Evelyn Penelope A distribuit un link
2025-06-17 01:30:47 -

In the vast expanse of creativity, I often find myself alone, surrounded by shadows of unfulfilled dreams. The vibrant colors of my imagination fade into a dull gray, as I watch my visions slip away like sand through my fingers. I had hoped to bring them to life with OctaneRender, to see them dance in the light, but here I am, caught in a cycle of despair and doubt.

Each time I sit down to create, the weight of my solitude presses heavily on my chest. The render times stretch endlessly, echoing the silence in my heart. I yearn for connection, for a space where my ideas can soar, yet I feel trapped in a void, unable to reach the heights I once envisioned. The powerful capabilities of iRender promise to transform my work, but the thought of waiting, of watching others thrive while I remain stagnant, fills me with a profound sense of loss.

I scroll through my feeds, witnessing the success of others, and I can’t help but wonder: why can’t I find that same spark? The affordable GPU rendering solutions offered by iRender seem like a lifeline, yet the doubt lingers like a shadow, whispering that I am not meant for this world of creativity. I see the beauty in others' work, and it crushes me to think that I may never experience that joy.

Every failed attempt feels like a dagger, piercing through the fragile veil of hope I’ve woven for myself. I long to create, to render my dreams into reality, but the fear of inadequacy holds me back. What if I take the leap and still fall short? The thought paralyzes me, leaving me in an endless loop of hesitation.

It’s as if the universe conspires to remind me of my solitude, of the walls I’ve built around my heart. Even with the promise of advanced technology and a supportive render farm, I find myself questioning if I am worthy of the journey. Each day, I wake up with the same yearning, the same ache for connection and creativity. Yet, the fear of failure looms larger than my desire to create.

I write these words in the hope that someone, somewhere, will understand this pain—the ache of being an artist in a world that feels so vast and empty. I cling to the possibility that one day, I will find solace in my creations, that iRender might just be the bridge between my dreams and reality. Until then, I remain in this silence, battling the loneliness that creeps in like an unwelcome guest.

#ArtistryInIsolation
#LonelyCreativity
#iRenderHope
#OctaneRenderStruggles
#SilentDreams

In the vast expanse of creativity, I often find myself alone, surrounded by shadows of unfulfilled dreams. The vibrant colors of my imagination fade into a dull gray, as I watch my visions slip away like sand through my fingers. I had hoped to bring them to life with OctaneRender, to see them dance in the light, but here I am, caught in a cycle of despair and doubt. Each time I sit down to create, the weight of my solitude presses heavily on my chest. The render times stretch endlessly, echoing the silence in my heart. I yearn for connection, for a space where my ideas can soar, yet I feel trapped in a void, unable to reach the heights I once envisioned. The powerful capabilities of iRender promise to transform my work, but the thought of waiting, of watching others thrive while I remain stagnant, fills me with a profound sense of loss. I scroll through my feeds, witnessing the success of others, and I can’t help but wonder: why can’t I find that same spark? The affordable GPU rendering solutions offered by iRender seem like a lifeline, yet the doubt lingers like a shadow, whispering that I am not meant for this world of creativity. I see the beauty in others' work, and it crushes me to think that I may never experience that joy. Every failed attempt feels like a dagger, piercing through the fragile veil of hope I’ve woven for myself. I long to create, to render my dreams into reality, but the fear of inadequacy holds me back. What if I take the leap and still fall short? The thought paralyzes me, leaving me in an endless loop of hesitation. It’s as if the universe conspires to remind me of my solitude, of the walls I’ve built around my heart. Even with the promise of advanced technology and a supportive render farm, I find myself questioning if I am worthy of the journey. Each day, I wake up with the same yearning, the same ache for connection and creativity. Yet, the fear of failure looms larger than my desire to create. I write these words in the hope that someone, somewhere, will understand this pain—the ache of being an artist in a world that feels so vast and empty. I cling to the possibility that one day, I will find solace in my creations, that iRender might just be the bridge between my dreams and reality. Until then, I remain in this silence, battling the loneliness that creeps in like an unwelcome guest. #ArtistryInIsolation #LonelyCreativity #iRenderHope #OctaneRenderStruggles #SilentDreams

iRender: the next-gen render farm for OctaneRender
[Sponsored] Online render farm iRender explains why its powerful, affordable GPU rendering solutions are a must for OctaneRender users.

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Vă rugăm să vă autentificați pentru a vă dori, partaja și comenta!
Gianna Harper A distribuit un link
2025-06-16 13:31:33 -

Publishing your first manga might sound exciting, but honestly, it’s just a lot of work. It’s one of those things that you think will be fun, but then you realize it’s just a long journey filled with endless sketches and revisions. Six top manga artists talk about their experiences, but let’s be real, it’s not all that thrilling.

First off, you have to come up with a story. Sounds easy, right? But then you sit there staring at a blank page, and the ideas just don’t come. You read what other artists say about their success, and it makes you feel like you should have everything figured out. They talk about characters and plots like it’s the easiest thing in the world. But between you and me, it’s exhausting.

Then comes the drawing part. Sure, you might enjoy sketching sometimes, but doing it for hours every day? That’s where the fun starts to fade. You’ll probably go through phases where you hate your own art. It’s a cycle of drawing, erasing, and feeling disappointed. It’s not a glamorous process; it’s just a grind.

After you’ve finally got something that resembles a story and some pages that are somewhat decent, you have to think about publishing. This is where the anxiety kicks in. Do you self-publish? Try to find a publisher? Each option has its own set of problems. You read advice from those six artists, and they all sound like they’ve got it figured out. But honestly, who has the energy to deal with all those logistics?

Marketing is another thing. They say you need to promote yourself, build a following, and all that jazz. But scrolling through social media to post about your manga feels more like a chore than a fun activity. You might think you’ll enjoy it, but it’s just more work piled on top of everything else.

In the end, the best advice might be to just get through it and hope for the best. You’ll survive the experience, maybe even learn something, but it’s not going to be a walk in the park. If you’re looking for a carefree journey, publishing your first manga probably isn’t it.

So, yeah. That’s the reality. It’s not as glamorous as it sounds. You just do it, and hope that someday it might feel rewarding. But until then, it’s just a lot of waiting and wondering. Good luck, I guess.

#Manga #Publishing #MangaArtists #Comics #ArtProcess

Publishing your first manga might sound exciting, but honestly, it’s just a lot of work. It’s one of those things that you think will be fun, but then you realize it’s just a long journey filled with endless sketches and revisions. Six top manga artists talk about their experiences, but let’s be real, it’s not all that thrilling. First off, you have to come up with a story. Sounds easy, right? But then you sit there staring at a blank page, and the ideas just don’t come. You read what other artists say about their success, and it makes you feel like you should have everything figured out. They talk about characters and plots like it’s the easiest thing in the world. But between you and me, it’s exhausting. Then comes the drawing part. Sure, you might enjoy sketching sometimes, but doing it for hours every day? That’s where the fun starts to fade. You’ll probably go through phases where you hate your own art. It’s a cycle of drawing, erasing, and feeling disappointed. It’s not a glamorous process; it’s just a grind. After you’ve finally got something that resembles a story and some pages that are somewhat decent, you have to think about publishing. This is where the anxiety kicks in. Do you self-publish? Try to find a publisher? Each option has its own set of problems. You read advice from those six artists, and they all sound like they’ve got it figured out. But honestly, who has the energy to deal with all those logistics? Marketing is another thing. They say you need to promote yourself, build a following, and all that jazz. But scrolling through social media to post about your manga feels more like a chore than a fun activity. You might think you’ll enjoy it, but it’s just more work piled on top of everything else. In the end, the best advice might be to just get through it and hope for the best. You’ll survive the experience, maybe even learn something, but it’s not going to be a walk in the park. If you’re looking for a carefree journey, publishing your first manga probably isn’t it. So, yeah. That’s the reality. It’s not as glamorous as it sounds. You just do it, and hope that someday it might feel rewarding. But until then, it’s just a lot of waiting and wondering. Good luck, I guess. #Manga #Publishing #MangaArtists #Comics #ArtProcess

How to publish your first manga (and survive the experience)
Six top manga artists reveal the secrets behind their success

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Courtney Eliseo A distribuit un link
2025-06-16 08:40:14 -

50 Preppy Fonts with Rich & Fancy Vibes

In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.Preppy fonts capture that quintessential East Coast elite vibe – think Nantucket summers, yacht clubs, and monogrammed everything. These typefaces embody the perfect balance of tradition and refinement that makes preppy design so timeless and aspirational.
But here’s the thing: not all fonts can pull off that coveted preppy aesthetic. The best preppy fonts have a certain je ne sais quoi – they’re classic without being stuffy, elegant without being pretentious, and refined without being inaccessible.
In this comprehensive guide, we’ll explore the most gorgeous preppy fonts that’ll have your designs looking like they belong in the pages of Town & Country magazine. So grab your pearls and let’s dive into this typographic treasure trove!
Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just /mo? Learn more »The Preppiest Fonts That Define 2025
Let’s start with the crème de la crème – the fonts that truly embody that preppy spirit. I’ve curated this list based on their ability to channel that classic New England charm while remaining versatile enough for modern design needs.

Gatsby Prelude

Gatsby Prelude is an elegant and modern Art Deco font duo. It combines sans-serif characters with decorative elements, perfect for creating sophisticated designs with a touch of vintage glamour.Burtuqol

Burtuqol is a vintage slab serif font that exudes a retro charm. Its bold, chunky serifs and aged appearance make it ideal for projects requiring a nostalgic or timeworn aesthetic.Gafler

Gafler is a classy vintage serif font with decorative elements. It combines elegance with a touch of old-world charm, making it perfect for high-end branding and classic design projects.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere.

Kagnue

Kagnue is a modern and classy serif font. It offers a fresh take on traditional serif typefaces, blending contemporary design with timeless elegance for versatile use in various design contexts.The Blendinroom

The Blendinroom is a retro serif typeface featuring luxurious ligatures. Its vintage-inspired design and intricate details make it ideal for creating sophisticated, old-world aesthetics in design projects.MODER BULES

MODER BULES is a playful sans-serif font with a fun, childlike appeal. Its quirky design makes it perfect for kids-oriented projects or Halloween-themed designs, adding a touch of whimsy to typography.Nickey Vintage

Nickey Vintage is a decorative display font with a strong vintage flair. Its bold, eye-catching characters make it ideal for headlines, logos, and designs that require a striking retro aesthetic.Ladger

Ladger is a casual script font that exudes luxury and elegance. Its flowing lines and graceful curves make it perfect for logo designs, high-end branding, and projects requiring a touch of sophistication.Hadnich

Hadnich is a modern script font with a brush-like quality. Its versatile design makes it suitable for various applications, from signage to branding, offering a contemporary take on handwritten typography.Belly and Park

Belly and Park is a condensed beauty classic font family featuring both serif and sans-serif styles. Its vintage-inspired design and narrow characters make it ideal for creating elegant, space-efficient layouts.Loubag

Loubag is a modern retro font family encompassing sans-serif, serif, and decorative styles. Its bold, fashion-forward design makes it perfect for creating eye-catching headlines and trendy branding materials.Petter And Sons

Petter And Sons is a romantic beauty script font with decorative elements. Its elegant, flowing design makes it ideal for wedding invitations, luxury branding, and projects requiring a touch of refined beauty.Preteoria

Preteoria is a modern cursive font with a sleek, contemporary feel. Its smooth curves and clean lines make it versatile for various design applications, from branding to digital media projects.Delauney

Delauney is an Art Deco-inspired sans-serif font that captures the essence of the roaring twenties. Its geometric shapes and sleek lines make it perfect for creating designs with a bold, metropolitan flair.Amadi Vintage

Amadi Vintage is a chic and beautiful serif font with a timeless appeal. Its elegant design and vintage-inspired details make it ideal for creating sophisticated, classic-looking designs and branding materials.LEDERSON

LEDERSON is a vintage-inspired shadow font. Its weathered look and strong character make it perfect for designs requiring an authentic, aged aesthetic.Fancyou

Fancyou is a versatile serif font with alternate characters. Its elegant design and customizable options make it suitable for a wide range of projects, from formal invitations to modern branding materials.Catterpie Font

Catterpie is a handwritten script font that mimics natural handlettering. Its fluid, signature-like style makes it perfect for creating personal, authentic-looking designs and branding materials.Jemmy Wonder

Jemmy Wonder is a Victorian-inspired serif font with a strong vintage character. Its ornate details and old-world charm make it ideal for creating designs with a classic, nostalgic feel.Monthey

Monthey is a bold, elegant vintage display serif font. Its chunky characters and 70s-inspired design make it perfect for creating eye-catching headlines and retro-themed branding materials.Madville

Madville is a classy script font with a versatile design. Its elegant curves and smooth transitions make it suitable for a wide range of projects, from formal invitations to modern branding materials.Crowk

Crowk is a luxury serif font with a timeless, elegant appeal. Its refined design and classic proportions make it ideal for high-end branding, editorial layouts, and sophisticated design projects.Peachy Fantasy

Peachy Fantasy is an Art Nouveau-inspired display font with decorative elements. Its vintage charm and unique character make it perfect for creating eye-catching headlines and artistic design projects.Cormier

Cormier is a decorative sans-serif font with a strong artistic flair. Its unique design and fashion-forward aesthetic make it ideal for creating bold, attention-grabbing headlines and branding materials.Syntage

Syntage is a decorative modern luxury font with both serif and ornamental elements. Its retro-inspired design and luxurious details make it perfect for high-end branding and sophisticated design projects.Jeniffer Selfies

Jeniffer Selfies is a retro-inspired bold font combining sans-serif and script styles. Its playful design and vintage feel make it ideal for creating nostalgic, fun-loving designs and branding materials.The Rilman

The Rilman is a ligature-rich rounded sans-serif font with a 90s-inspired design. Its retro charm and smooth edges make it perfect for creating playful, nostalgic designs and branding materials.Milky Croffle

Milky Croffle is a classic beauty elegant serif font. Its refined design and timeless appeal make it ideal for creating sophisticated layouts, high-end branding, and projects requiring a touch of traditional elegance.
What Makes a Font Feel Preppy?
You might be wondering what exactly gives a font that unmistakable preppy vibe. After years of working with typography, I’ve identified several key characteristics that define the preppy aesthetic:
Classic Serif Structure: Most preppy fonts are serifs, drawing inspiration from traditional typography used in prestigious publications and academic institutions. These serifs aren’t just decorative – they’re a nod to centuries of refined typographic tradition.
Elegant Proportions: Preppy fonts tend to have well-balanced letterforms with moderate contrast between thick and thin strokes. They’re neither too delicate nor too bold – just perfectly poised, like a well-tailored blazer.
Timeless Appeal: The best preppy fonts don’t scream “trendy.” Instead, they whisper “timeless.” They’re the typography equivalent of a strand of pearls – always appropriate, never out of style.
Sophisticated Details: Look for subtle refinements in letterforms – graceful curves, well-crafted terminals, and thoughtful spacing. These details separate truly preppy fonts from their more pedestrian cousins.
Heritage Inspiration: Many preppy fonts draw inspiration from historical typefaces used by Ivy League universities, prestigious publishing houses, and old-money families. This connection to tradition is what gives them their authentic preppy pedigree.
Where to Use Preppy FontsPreppy fonts aren’t one-size-fits-all solutions, but when used appropriately, they’re absolutely magical. Here’s where they shine brightest:
Wedding Invitations: Nothing says “elegant affair” quite like a beautifully chosen preppy serif. These fonts are perfect for formal invitations, save-the-dates, and wedding stationery that needs to feel sophisticated and timeless.
Luxury Branding: Brands targeting affluent audiences or positioning themselves as premium often benefit from preppy typography. Think boutique hotels, high-end fashion, or artisanal goods.
Editorial Design: Magazines, newsletters, and publications focusing on lifestyle, fashion, or culture can leverage preppy fonts to establish credibility and sophistication.
Corporate Identity: Professional services, law firms, financial institutions, and consulting companies often choose preppy fonts to convey trustworthiness and establishment credibility.
Academic Materials: Universities, prep schools, and educational institutions naturally gravitate toward preppy typography that reflects their traditional values and heritage.
However, preppy fonts might not be the best choice for:
Tech Startups: The traditional nature of preppy fonts can feel at odds with innovation and disruption. Modern sans serifs usually work better for tech companies.
Children’s Brands: While elegant, preppy fonts might feel too formal for products targeting young children. Playful, rounded fonts are typically more appropriate.
Casual Brands: If your brand personality is laid-back and approachable, overly formal preppy fonts might create distance between you and your audience.
How to Choose the Perfect Preppy Font
Selecting the right preppy font requires careful consideration of several factors. Here’s my tried-and-true process:
Consider Your Audience: Are you designing for actual prep school alumni, or are you trying to capture that aspirational preppy aesthetic for a broader audience? Your target demographic should influence how traditional or accessible your font choice is.
Evaluate the Context: A wedding invitation can handle more ornate details than a business card. Consider where your text will appear and how much personality the context can support.
Test Readability: Preppy doesn’t mean hard to read. Always test your chosen font at various sizes to ensure it remains legible. Your typography should enhance communication, not hinder it.
Think About Pairing: Will you be using this font alone or pairing it with others? Consider how your preppy serif will work alongside sans serifs for body text or script fonts for accents.
Consider Your Medium: Some preppy fonts work beautifully in print but struggle on screens. Others are optimized for digital use but lose their charm in print. Choose accordingly.
Pairing Preppy Fonts Like a Pro
The magic of preppy typography often lies in thoughtful font pairing. Here are some winning combinations that never fail:
Classic Serif + Clean Sans Serif: Pair your preppy serif headline font with a crisp, readable sans serif for body text. This creates hierarchy while maintaining sophistication.
Traditional Serif + Script Accent: Use a refined script font sparingly for special elements like signatures or decorative text, balanced by a solid preppy serif for main content.
Serif + Serif Variation: Sometimes pairing two serifs from the same family – perhaps a regular weight for body text and a bold condensed version for headlines – creates beautiful, cohesive designs.
Remember, less is often more with preppy design. Stick to two or three fonts maximum, and let the inherent elegance of your chosen typefaces do the heavy lifting.
The Psychology Behind Preppy Typography
Understanding why preppy fonts work so well psychologically can help you use them more effectively. These typefaces tap into powerful associations:
Trust and Reliability: The traditional nature of preppy fonts suggests stability and permanence. When people see these fonts, they subconsciously associate them with established institutions and time-tested values.
Sophistication and Education: Preppy fonts are reminiscent of academic institutions and intellectual pursuits. They suggest refinement, education, and cultural awareness.
Exclusivity and Status: Let’s be honest – part of the preppy aesthetic’s appeal is its association with privilege and exclusivity. These fonts can make designs feel more premium and aspirational.
Quality and Craftsmanship: The careful attention to typographic detail in preppy fonts suggests similar attention to quality in whatever they’re representing.
Modern Takes on Classic Preppy Style
While preppy fonts are rooted in tradition, the best designers know how to give them contemporary flair. Here are some ways to modernize preppy typography:
Unexpected Color Palettes: Pair traditional preppy fonts with modern colors. Think sage green and cream instead of navy and white, or soft blush tones for a fresh take.
Generous White Space: Give your preppy fonts room to breathe with plenty of white space. This modern approach to layout keeps traditional fonts feeling fresh and uncluttered.
Mixed Media Integration: Combine preppy typography with photography, illustrations, or graphic elements for a more contemporary feel while maintaining that sophisticated foundation.
Strategic Contrast: Pair your refined preppy fonts with unexpected elements – maybe a bold geometric shape or modern photography – to create dynamic tension.
Preppy Font Alternatives for Every Budget
Not every preppy project has a premium font budget, and that’s okay! Here are some strategies for achieving that coveted preppy look without breaking the bank:
Google Fonts Gems: Fonts like Playfair Display, Crimson Text, and Libre Baskerville offer sophisticated serif options that can work beautifully for preppy designs.
Font Pairing Magic: Sometimes combining two free fonts thoughtfully can create a more expensive-looking result than using a single premium font poorly.
Focus on Execution: A free font used with excellent spacing, hierarchy, and layout will always look better than an expensive font used carelessly.
Common Preppy Font Mistakes to Avoid
Even with the perfect preppy font, poor execution can ruin the effect. Here are the most common mistakes I see designers make:
Overdoing the Decoration: Just because a font has elegant details doesn’t mean you need to add more flourishes. Let the typeface’s inherent sophistication speak for itself.
Ignoring Hierarchy: Preppy design relies on clear, elegant hierarchy. Don’t make everything the same size or weight – create visual flow through thoughtful typography scaling.
Poor Spacing: Cramped text kills the elegant feel of preppy fonts. Give your typography generous leading and appropriate margins.
Wrong Context: Using an ultra-formal preppy font for a casual pizza restaurant’s menu will feel jarring and inappropriate. Match your font choice to your content and audience.
The Future of Preppy Typography
As we look ahead in 2025, preppy fonts continue to evolve while maintaining their classic appeal. We’re seeing interesting trends emerge:
Variable Font Technology: Modern preppy fonts are increasingly available as variable fonts, allowing designers to fine-tune weight, width, and optical size for perfect customization.
Screen Optimization: Classic preppy fonts are being redrawn and optimized for digital screens without losing their traditional charm.
Inclusive Preppy: Designers are expanding the preppy aesthetic beyond its traditional boundaries, creating fonts that maintain sophistication while feeling more accessible and diverse.
Sustainable Design: The timeless nature of preppy fonts aligns perfectly with sustainable design principles – these typefaces won’t look dated next year, making them environmentally responsible choices.
Conclusion: Embracing Timeless Elegance
Preppy fonts represent more than just letterforms – they’re a gateway to timeless elegance and sophisticated communication. Whether you’re designing wedding invitations for a Martha’s Vineyard ceremony or creating brand identity for a boutique law firm, the right preppy font can elevate your work from merely professional to genuinely distinguished.
The beauty of preppy typography lies in its ability to feel both traditional and fresh, formal yet approachable. These fonts have stood the test of time because they tap into something fundamental about how we perceive quality, tradition, and sophistication.
As you explore the world of preppy fonts, remember that the best typography choices support your message rather than overshadowing it. Choose fonts that enhance your content’s inherent qualities and speak to your audience’s aspirations and values.
So whether you’re channeling that old-money aesthetic or simply want to add a touch of refined elegance to your designs, preppy fonts offer a wealth of possibilities. After all, good typography, like good manners, never goes out of style.
#preppy #fonts #with #rich #ampamp

50 Preppy Fonts with Rich & Fancy Vibes
In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.Preppy fonts capture that quintessential East Coast elite vibe – think Nantucket summers, yacht clubs, and monogrammed everything. These typefaces embody the perfect balance of tradition and refinement that makes preppy design so timeless and aspirational. But here’s the thing: not all fonts can pull off that coveted preppy aesthetic. The best preppy fonts have a certain je ne sais quoi – they’re classic without being stuffy, elegant without being pretentious, and refined without being inaccessible. In this comprehensive guide, we’ll explore the most gorgeous preppy fonts that’ll have your designs looking like they belong in the pages of Town & Country magazine. So grab your pearls and let’s dive into this typographic treasure trove! 👋 Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just /mo? Learn more »The Preppiest Fonts That Define 2025 Let’s start with the crème de la crème – the fonts that truly embody that preppy spirit. I’ve curated this list based on their ability to channel that classic New England charm while remaining versatile enough for modern design needs. Gatsby Prelude Gatsby Prelude is an elegant and modern Art Deco font duo. It combines sans-serif characters with decorative elements, perfect for creating sophisticated designs with a touch of vintage glamour.Burtuqol Burtuqol is a vintage slab serif font that exudes a retro charm. Its bold, chunky serifs and aged appearance make it ideal for projects requiring a nostalgic or timeworn aesthetic.Gafler Gafler is a classy vintage serif font with decorative elements. It combines elegance with a touch of old-world charm, making it perfect for high-end branding and classic design projects.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere. Kagnue Kagnue is a modern and classy serif font. It offers a fresh take on traditional serif typefaces, blending contemporary design with timeless elegance for versatile use in various design contexts.The Blendinroom The Blendinroom is a retro serif typeface featuring luxurious ligatures. Its vintage-inspired design and intricate details make it ideal for creating sophisticated, old-world aesthetics in design projects.MODER BULES MODER BULES is a playful sans-serif font with a fun, childlike appeal. Its quirky design makes it perfect for kids-oriented projects or Halloween-themed designs, adding a touch of whimsy to typography.Nickey Vintage Nickey Vintage is a decorative display font with a strong vintage flair. Its bold, eye-catching characters make it ideal for headlines, logos, and designs that require a striking retro aesthetic.Ladger Ladger is a casual script font that exudes luxury and elegance. Its flowing lines and graceful curves make it perfect for logo designs, high-end branding, and projects requiring a touch of sophistication.Hadnich Hadnich is a modern script font with a brush-like quality. Its versatile design makes it suitable for various applications, from signage to branding, offering a contemporary take on handwritten typography.Belly and Park Belly and Park is a condensed beauty classic font family featuring both serif and sans-serif styles. Its vintage-inspired design and narrow characters make it ideal for creating elegant, space-efficient layouts.Loubag Loubag is a modern retro font family encompassing sans-serif, serif, and decorative styles. Its bold, fashion-forward design makes it perfect for creating eye-catching headlines and trendy branding materials.Petter And Sons Petter And Sons is a romantic beauty script font with decorative elements. Its elegant, flowing design makes it ideal for wedding invitations, luxury branding, and projects requiring a touch of refined beauty.Preteoria Preteoria is a modern cursive font with a sleek, contemporary feel. Its smooth curves and clean lines make it versatile for various design applications, from branding to digital media projects.Delauney Delauney is an Art Deco-inspired sans-serif font that captures the essence of the roaring twenties. Its geometric shapes and sleek lines make it perfect for creating designs with a bold, metropolitan flair.Amadi Vintage Amadi Vintage is a chic and beautiful serif font with a timeless appeal. Its elegant design and vintage-inspired details make it ideal for creating sophisticated, classic-looking designs and branding materials.LEDERSON LEDERSON is a vintage-inspired shadow font. Its weathered look and strong character make it perfect for designs requiring an authentic, aged aesthetic.Fancyou Fancyou is a versatile serif font with alternate characters. Its elegant design and customizable options make it suitable for a wide range of projects, from formal invitations to modern branding materials.Catterpie Font Catterpie is a handwritten script font that mimics natural handlettering. Its fluid, signature-like style makes it perfect for creating personal, authentic-looking designs and branding materials.Jemmy Wonder Jemmy Wonder is a Victorian-inspired serif font with a strong vintage character. Its ornate details and old-world charm make it ideal for creating designs with a classic, nostalgic feel.Monthey Monthey is a bold, elegant vintage display serif font. Its chunky characters and 70s-inspired design make it perfect for creating eye-catching headlines and retro-themed branding materials.Madville Madville is a classy script font with a versatile design. Its elegant curves and smooth transitions make it suitable for a wide range of projects, from formal invitations to modern branding materials.Crowk Crowk is a luxury serif font with a timeless, elegant appeal. Its refined design and classic proportions make it ideal for high-end branding, editorial layouts, and sophisticated design projects.Peachy Fantasy Peachy Fantasy is an Art Nouveau-inspired display font with decorative elements. Its vintage charm and unique character make it perfect for creating eye-catching headlines and artistic design projects.Cormier Cormier is a decorative sans-serif font with a strong artistic flair. Its unique design and fashion-forward aesthetic make it ideal for creating bold, attention-grabbing headlines and branding materials.Syntage Syntage is a decorative modern luxury font with both serif and ornamental elements. Its retro-inspired design and luxurious details make it perfect for high-end branding and sophisticated design projects.Jeniffer Selfies Jeniffer Selfies is a retro-inspired bold font combining sans-serif and script styles. Its playful design and vintage feel make it ideal for creating nostalgic, fun-loving designs and branding materials.The Rilman The Rilman is a ligature-rich rounded sans-serif font with a 90s-inspired design. Its retro charm and smooth edges make it perfect for creating playful, nostalgic designs and branding materials.Milky Croffle Milky Croffle is a classic beauty elegant serif font. Its refined design and timeless appeal make it ideal for creating sophisticated layouts, high-end branding, and projects requiring a touch of traditional elegance. What Makes a Font Feel Preppy? You might be wondering what exactly gives a font that unmistakable preppy vibe. After years of working with typography, I’ve identified several key characteristics that define the preppy aesthetic: Classic Serif Structure: Most preppy fonts are serifs, drawing inspiration from traditional typography used in prestigious publications and academic institutions. These serifs aren’t just decorative – they’re a nod to centuries of refined typographic tradition. Elegant Proportions: Preppy fonts tend to have well-balanced letterforms with moderate contrast between thick and thin strokes. They’re neither too delicate nor too bold – just perfectly poised, like a well-tailored blazer. Timeless Appeal: The best preppy fonts don’t scream “trendy.” Instead, they whisper “timeless.” They’re the typography equivalent of a strand of pearls – always appropriate, never out of style. Sophisticated Details: Look for subtle refinements in letterforms – graceful curves, well-crafted terminals, and thoughtful spacing. These details separate truly preppy fonts from their more pedestrian cousins. Heritage Inspiration: Many preppy fonts draw inspiration from historical typefaces used by Ivy League universities, prestigious publishing houses, and old-money families. This connection to tradition is what gives them their authentic preppy pedigree. Where to Use Preppy FontsPreppy fonts aren’t one-size-fits-all solutions, but when used appropriately, they’re absolutely magical. Here’s where they shine brightest: Wedding Invitations: Nothing says “elegant affair” quite like a beautifully chosen preppy serif. These fonts are perfect for formal invitations, save-the-dates, and wedding stationery that needs to feel sophisticated and timeless. Luxury Branding: Brands targeting affluent audiences or positioning themselves as premium often benefit from preppy typography. Think boutique hotels, high-end fashion, or artisanal goods. Editorial Design: Magazines, newsletters, and publications focusing on lifestyle, fashion, or culture can leverage preppy fonts to establish credibility and sophistication. Corporate Identity: Professional services, law firms, financial institutions, and consulting companies often choose preppy fonts to convey trustworthiness and establishment credibility. Academic Materials: Universities, prep schools, and educational institutions naturally gravitate toward preppy typography that reflects their traditional values and heritage. However, preppy fonts might not be the best choice for: Tech Startups: The traditional nature of preppy fonts can feel at odds with innovation and disruption. Modern sans serifs usually work better for tech companies. Children’s Brands: While elegant, preppy fonts might feel too formal for products targeting young children. Playful, rounded fonts are typically more appropriate. Casual Brands: If your brand personality is laid-back and approachable, overly formal preppy fonts might create distance between you and your audience. How to Choose the Perfect Preppy Font Selecting the right preppy font requires careful consideration of several factors. Here’s my tried-and-true process: Consider Your Audience: Are you designing for actual prep school alumni, or are you trying to capture that aspirational preppy aesthetic for a broader audience? Your target demographic should influence how traditional or accessible your font choice is. Evaluate the Context: A wedding invitation can handle more ornate details than a business card. Consider where your text will appear and how much personality the context can support. Test Readability: Preppy doesn’t mean hard to read. Always test your chosen font at various sizes to ensure it remains legible. Your typography should enhance communication, not hinder it. Think About Pairing: Will you be using this font alone or pairing it with others? Consider how your preppy serif will work alongside sans serifs for body text or script fonts for accents. Consider Your Medium: Some preppy fonts work beautifully in print but struggle on screens. Others are optimized for digital use but lose their charm in print. Choose accordingly. Pairing Preppy Fonts Like a Pro The magic of preppy typography often lies in thoughtful font pairing. Here are some winning combinations that never fail: Classic Serif + Clean Sans Serif: Pair your preppy serif headline font with a crisp, readable sans serif for body text. This creates hierarchy while maintaining sophistication. Traditional Serif + Script Accent: Use a refined script font sparingly for special elements like signatures or decorative text, balanced by a solid preppy serif for main content. Serif + Serif Variation: Sometimes pairing two serifs from the same family – perhaps a regular weight for body text and a bold condensed version for headlines – creates beautiful, cohesive designs. Remember, less is often more with preppy design. Stick to two or three fonts maximum, and let the inherent elegance of your chosen typefaces do the heavy lifting. The Psychology Behind Preppy Typography Understanding why preppy fonts work so well psychologically can help you use them more effectively. These typefaces tap into powerful associations: Trust and Reliability: The traditional nature of preppy fonts suggests stability and permanence. When people see these fonts, they subconsciously associate them with established institutions and time-tested values. Sophistication and Education: Preppy fonts are reminiscent of academic institutions and intellectual pursuits. They suggest refinement, education, and cultural awareness. Exclusivity and Status: Let’s be honest – part of the preppy aesthetic’s appeal is its association with privilege and exclusivity. These fonts can make designs feel more premium and aspirational. Quality and Craftsmanship: The careful attention to typographic detail in preppy fonts suggests similar attention to quality in whatever they’re representing. Modern Takes on Classic Preppy Style While preppy fonts are rooted in tradition, the best designers know how to give them contemporary flair. Here are some ways to modernize preppy typography: Unexpected Color Palettes: Pair traditional preppy fonts with modern colors. Think sage green and cream instead of navy and white, or soft blush tones for a fresh take. Generous White Space: Give your preppy fonts room to breathe with plenty of white space. This modern approach to layout keeps traditional fonts feeling fresh and uncluttered. Mixed Media Integration: Combine preppy typography with photography, illustrations, or graphic elements for a more contemporary feel while maintaining that sophisticated foundation. Strategic Contrast: Pair your refined preppy fonts with unexpected elements – maybe a bold geometric shape or modern photography – to create dynamic tension. Preppy Font Alternatives for Every Budget Not every preppy project has a premium font budget, and that’s okay! Here are some strategies for achieving that coveted preppy look without breaking the bank: Google Fonts Gems: Fonts like Playfair Display, Crimson Text, and Libre Baskerville offer sophisticated serif options that can work beautifully for preppy designs. Font Pairing Magic: Sometimes combining two free fonts thoughtfully can create a more expensive-looking result than using a single premium font poorly. Focus on Execution: A free font used with excellent spacing, hierarchy, and layout will always look better than an expensive font used carelessly. Common Preppy Font Mistakes to Avoid Even with the perfect preppy font, poor execution can ruin the effect. Here are the most common mistakes I see designers make: Overdoing the Decoration: Just because a font has elegant details doesn’t mean you need to add more flourishes. Let the typeface’s inherent sophistication speak for itself. Ignoring Hierarchy: Preppy design relies on clear, elegant hierarchy. Don’t make everything the same size or weight – create visual flow through thoughtful typography scaling. Poor Spacing: Cramped text kills the elegant feel of preppy fonts. Give your typography generous leading and appropriate margins. Wrong Context: Using an ultra-formal preppy font for a casual pizza restaurant’s menu will feel jarring and inappropriate. Match your font choice to your content and audience. The Future of Preppy Typography As we look ahead in 2025, preppy fonts continue to evolve while maintaining their classic appeal. We’re seeing interesting trends emerge: Variable Font Technology: Modern preppy fonts are increasingly available as variable fonts, allowing designers to fine-tune weight, width, and optical size for perfect customization. Screen Optimization: Classic preppy fonts are being redrawn and optimized for digital screens without losing their traditional charm. Inclusive Preppy: Designers are expanding the preppy aesthetic beyond its traditional boundaries, creating fonts that maintain sophistication while feeling more accessible and diverse. Sustainable Design: The timeless nature of preppy fonts aligns perfectly with sustainable design principles – these typefaces won’t look dated next year, making them environmentally responsible choices. Conclusion: Embracing Timeless Elegance Preppy fonts represent more than just letterforms – they’re a gateway to timeless elegance and sophisticated communication. Whether you’re designing wedding invitations for a Martha’s Vineyard ceremony or creating brand identity for a boutique law firm, the right preppy font can elevate your work from merely professional to genuinely distinguished. The beauty of preppy typography lies in its ability to feel both traditional and fresh, formal yet approachable. These fonts have stood the test of time because they tap into something fundamental about how we perceive quality, tradition, and sophistication. As you explore the world of preppy fonts, remember that the best typography choices support your message rather than overshadowing it. Choose fonts that enhance your content’s inherent qualities and speak to your audience’s aspirations and values. So whether you’re channeling that old-money aesthetic or simply want to add a touch of refined elegance to your designs, preppy fonts offer a wealth of possibilities. After all, good typography, like good manners, never goes out of style. #preppy #fonts #with #rich #ampamp

DESIGNWORKLIFE.COM

50 Preppy Fonts with Rich & Fancy Vibes
In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.Preppy fonts capture that quintessential East Coast elite vibe – think Nantucket summers, yacht clubs, and monogrammed everything. These typefaces embody the perfect balance of tradition and refinement that makes preppy design so timeless and aspirational. But here’s the thing: not all fonts can pull off that coveted preppy aesthetic. The best preppy fonts have a certain je ne sais quoi – they’re classic without being stuffy, elegant without being pretentious, and refined without being inaccessible. In this comprehensive guide, we’ll explore the most gorgeous preppy fonts that’ll have your designs looking like they belong in the pages of Town & Country magazine. So grab your pearls and let’s dive into this typographic treasure trove! 👋 Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just $16.95/mo? Learn more »The Preppiest Fonts That Define 2025 Let’s start with the crème de la crème – the fonts that truly embody that preppy spirit. I’ve curated this list based on their ability to channel that classic New England charm while remaining versatile enough for modern design needs. Gatsby Prelude Gatsby Prelude is an elegant and modern Art Deco font duo. It combines sans-serif characters with decorative elements, perfect for creating sophisticated designs with a touch of vintage glamour.Burtuqol Burtuqol is a vintage slab serif font that exudes a retro charm. Its bold, chunky serifs and aged appearance make it ideal for projects requiring a nostalgic or timeworn aesthetic.Gafler Gafler is a classy vintage serif font with decorative elements. It combines elegance with a touch of old-world charm, making it perfect for high-end branding and classic design projects.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere. Kagnue Kagnue is a modern and classy serif font. It offers a fresh take on traditional serif typefaces, blending contemporary design with timeless elegance for versatile use in various design contexts.The Blendinroom The Blendinroom is a retro serif typeface featuring luxurious ligatures. Its vintage-inspired design and intricate details make it ideal for creating sophisticated, old-world aesthetics in design projects.MODER BULES MODER BULES is a playful sans-serif font with a fun, childlike appeal. Its quirky design makes it perfect for kids-oriented projects or Halloween-themed designs, adding a touch of whimsy to typography.Nickey Vintage Nickey Vintage is a decorative display font with a strong vintage flair. Its bold, eye-catching characters make it ideal for headlines, logos, and designs that require a striking retro aesthetic.Ladger Ladger is a casual script font that exudes luxury and elegance. Its flowing lines and graceful curves make it perfect for logo designs, high-end branding, and projects requiring a touch of sophistication.Hadnich Hadnich is a modern script font with a brush-like quality. Its versatile design makes it suitable for various applications, from signage to branding, offering a contemporary take on handwritten typography.Belly and Park Belly and Park is a condensed beauty classic font family featuring both serif and sans-serif styles. Its vintage-inspired design and narrow characters make it ideal for creating elegant, space-efficient layouts.Loubag Loubag is a modern retro font family encompassing sans-serif, serif, and decorative styles. Its bold, fashion-forward design makes it perfect for creating eye-catching headlines and trendy branding materials.Petter And Sons Petter And Sons is a romantic beauty script font with decorative elements. Its elegant, flowing design makes it ideal for wedding invitations, luxury branding, and projects requiring a touch of refined beauty.Preteoria Preteoria is a modern cursive font with a sleek, contemporary feel. Its smooth curves and clean lines make it versatile for various design applications, from branding to digital media projects.Delauney Delauney is an Art Deco-inspired sans-serif font that captures the essence of the roaring twenties. Its geometric shapes and sleek lines make it perfect for creating designs with a bold, metropolitan flair.Amadi Vintage Amadi Vintage is a chic and beautiful serif font with a timeless appeal. Its elegant design and vintage-inspired details make it ideal for creating sophisticated, classic-looking designs and branding materials.LEDERSON LEDERSON is a vintage-inspired shadow font. Its weathered look and strong character make it perfect for designs requiring an authentic, aged aesthetic.Fancyou Fancyou is a versatile serif font with alternate characters. Its elegant design and customizable options make it suitable for a wide range of projects, from formal invitations to modern branding materials.Catterpie Font Catterpie is a handwritten script font that mimics natural handlettering. Its fluid, signature-like style makes it perfect for creating personal, authentic-looking designs and branding materials.Jemmy Wonder Jemmy Wonder is a Victorian-inspired serif font with a strong vintage character. Its ornate details and old-world charm make it ideal for creating designs with a classic, nostalgic feel.Monthey Monthey is a bold, elegant vintage display serif font. Its chunky characters and 70s-inspired design make it perfect for creating eye-catching headlines and retro-themed branding materials.Madville Madville is a classy script font with a versatile design. Its elegant curves and smooth transitions make it suitable for a wide range of projects, from formal invitations to modern branding materials.Crowk Crowk is a luxury serif font with a timeless, elegant appeal. Its refined design and classic proportions make it ideal for high-end branding, editorial layouts, and sophisticated design projects.Peachy Fantasy Peachy Fantasy is an Art Nouveau-inspired display font with decorative elements. Its vintage charm and unique character make it perfect for creating eye-catching headlines and artistic design projects.Cormier Cormier is a decorative sans-serif font with a strong artistic flair. Its unique design and fashion-forward aesthetic make it ideal for creating bold, attention-grabbing headlines and branding materials.Syntage Syntage is a decorative modern luxury font with both serif and ornamental elements. Its retro-inspired design and luxurious details make it perfect for high-end branding and sophisticated design projects.Jeniffer Selfies Jeniffer Selfies is a retro-inspired bold font combining sans-serif and script styles. Its playful design and vintage feel make it ideal for creating nostalgic, fun-loving designs and branding materials.The Rilman The Rilman is a ligature-rich rounded sans-serif font with a 90s-inspired design. Its retro charm and smooth edges make it perfect for creating playful, nostalgic designs and branding materials.Milky Croffle Milky Croffle is a classic beauty elegant serif font. Its refined design and timeless appeal make it ideal for creating sophisticated layouts, high-end branding, and projects requiring a touch of traditional elegance. What Makes a Font Feel Preppy? You might be wondering what exactly gives a font that unmistakable preppy vibe. After years of working with typography, I’ve identified several key characteristics that define the preppy aesthetic: Classic Serif Structure: Most preppy fonts are serifs, drawing inspiration from traditional typography used in prestigious publications and academic institutions. These serifs aren’t just decorative – they’re a nod to centuries of refined typographic tradition. Elegant Proportions: Preppy fonts tend to have well-balanced letterforms with moderate contrast between thick and thin strokes. They’re neither too delicate nor too bold – just perfectly poised, like a well-tailored blazer. Timeless Appeal: The best preppy fonts don’t scream “trendy.” Instead, they whisper “timeless.” They’re the typography equivalent of a strand of pearls – always appropriate, never out of style. Sophisticated Details: Look for subtle refinements in letterforms – graceful curves, well-crafted terminals, and thoughtful spacing. These details separate truly preppy fonts from their more pedestrian cousins. Heritage Inspiration: Many preppy fonts draw inspiration from historical typefaces used by Ivy League universities, prestigious publishing houses, and old-money families. This connection to tradition is what gives them their authentic preppy pedigree. Where to Use Preppy Fonts (And Where Not To) Preppy fonts aren’t one-size-fits-all solutions, but when used appropriately, they’re absolutely magical. Here’s where they shine brightest: Wedding Invitations: Nothing says “elegant affair” quite like a beautifully chosen preppy serif. These fonts are perfect for formal invitations, save-the-dates, and wedding stationery that needs to feel sophisticated and timeless. Luxury Branding: Brands targeting affluent audiences or positioning themselves as premium often benefit from preppy typography. Think boutique hotels, high-end fashion, or artisanal goods. Editorial Design: Magazines, newsletters, and publications focusing on lifestyle, fashion, or culture can leverage preppy fonts to establish credibility and sophistication. Corporate Identity: Professional services, law firms, financial institutions, and consulting companies often choose preppy fonts to convey trustworthiness and establishment credibility. Academic Materials: Universities, prep schools, and educational institutions naturally gravitate toward preppy typography that reflects their traditional values and heritage. However, preppy fonts might not be the best choice for: Tech Startups: The traditional nature of preppy fonts can feel at odds with innovation and disruption. Modern sans serifs usually work better for tech companies. Children’s Brands: While elegant, preppy fonts might feel too formal for products targeting young children. Playful, rounded fonts are typically more appropriate. Casual Brands: If your brand personality is laid-back and approachable, overly formal preppy fonts might create distance between you and your audience. How to Choose the Perfect Preppy Font Selecting the right preppy font requires careful consideration of several factors. Here’s my tried-and-true process: Consider Your Audience: Are you designing for actual prep school alumni, or are you trying to capture that aspirational preppy aesthetic for a broader audience? Your target demographic should influence how traditional or accessible your font choice is. Evaluate the Context: A wedding invitation can handle more ornate details than a business card. Consider where your text will appear and how much personality the context can support. Test Readability: Preppy doesn’t mean hard to read. Always test your chosen font at various sizes to ensure it remains legible. Your typography should enhance communication, not hinder it. Think About Pairing: Will you be using this font alone or pairing it with others? Consider how your preppy serif will work alongside sans serifs for body text or script fonts for accents. Consider Your Medium: Some preppy fonts work beautifully in print but struggle on screens. Others are optimized for digital use but lose their charm in print. Choose accordingly. Pairing Preppy Fonts Like a Pro The magic of preppy typography often lies in thoughtful font pairing. Here are some winning combinations that never fail: Classic Serif + Clean Sans Serif: Pair your preppy serif headline font with a crisp, readable sans serif for body text. This creates hierarchy while maintaining sophistication. Traditional Serif + Script Accent: Use a refined script font sparingly for special elements like signatures or decorative text, balanced by a solid preppy serif for main content. Serif + Serif Variation: Sometimes pairing two serifs from the same family – perhaps a regular weight for body text and a bold condensed version for headlines – creates beautiful, cohesive designs. Remember, less is often more with preppy design. Stick to two or three fonts maximum, and let the inherent elegance of your chosen typefaces do the heavy lifting. The Psychology Behind Preppy Typography Understanding why preppy fonts work so well psychologically can help you use them more effectively. These typefaces tap into powerful associations: Trust and Reliability: The traditional nature of preppy fonts suggests stability and permanence. When people see these fonts, they subconsciously associate them with established institutions and time-tested values. Sophistication and Education: Preppy fonts are reminiscent of academic institutions and intellectual pursuits. They suggest refinement, education, and cultural awareness. Exclusivity and Status: Let’s be honest – part of the preppy aesthetic’s appeal is its association with privilege and exclusivity. These fonts can make designs feel more premium and aspirational. Quality and Craftsmanship: The careful attention to typographic detail in preppy fonts suggests similar attention to quality in whatever they’re representing. Modern Takes on Classic Preppy Style While preppy fonts are rooted in tradition, the best designers know how to give them contemporary flair. Here are some ways to modernize preppy typography: Unexpected Color Palettes: Pair traditional preppy fonts with modern colors. Think sage green and cream instead of navy and white, or soft blush tones for a fresh take. Generous White Space: Give your preppy fonts room to breathe with plenty of white space. This modern approach to layout keeps traditional fonts feeling fresh and uncluttered. Mixed Media Integration: Combine preppy typography with photography, illustrations, or graphic elements for a more contemporary feel while maintaining that sophisticated foundation. Strategic Contrast: Pair your refined preppy fonts with unexpected elements – maybe a bold geometric shape or modern photography – to create dynamic tension. Preppy Font Alternatives for Every Budget Not every preppy project has a premium font budget, and that’s okay! Here are some strategies for achieving that coveted preppy look without breaking the bank: Google Fonts Gems: Fonts like Playfair Display, Crimson Text, and Libre Baskerville offer sophisticated serif options that can work beautifully for preppy designs. Font Pairing Magic: Sometimes combining two free fonts thoughtfully can create a more expensive-looking result than using a single premium font poorly. Focus on Execution: A free font used with excellent spacing, hierarchy, and layout will always look better than an expensive font used carelessly. Common Preppy Font Mistakes to Avoid Even with the perfect preppy font, poor execution can ruin the effect. Here are the most common mistakes I see designers make: Overdoing the Decoration: Just because a font has elegant details doesn’t mean you need to add more flourishes. Let the typeface’s inherent sophistication speak for itself. Ignoring Hierarchy: Preppy design relies on clear, elegant hierarchy. Don’t make everything the same size or weight – create visual flow through thoughtful typography scaling. Poor Spacing: Cramped text kills the elegant feel of preppy fonts. Give your typography generous leading and appropriate margins. Wrong Context: Using an ultra-formal preppy font for a casual pizza restaurant’s menu will feel jarring and inappropriate. Match your font choice to your content and audience. The Future of Preppy Typography As we look ahead in 2025, preppy fonts continue to evolve while maintaining their classic appeal. We’re seeing interesting trends emerge: Variable Font Technology: Modern preppy fonts are increasingly available as variable fonts, allowing designers to fine-tune weight, width, and optical size for perfect customization. Screen Optimization: Classic preppy fonts are being redrawn and optimized for digital screens without losing their traditional charm. Inclusive Preppy: Designers are expanding the preppy aesthetic beyond its traditional boundaries, creating fonts that maintain sophistication while feeling more accessible and diverse. Sustainable Design: The timeless nature of preppy fonts aligns perfectly with sustainable design principles – these typefaces won’t look dated next year, making them environmentally responsible choices. Conclusion: Embracing Timeless Elegance Preppy fonts represent more than just letterforms – they’re a gateway to timeless elegance and sophisticated communication. Whether you’re designing wedding invitations for a Martha’s Vineyard ceremony or creating brand identity for a boutique law firm, the right preppy font can elevate your work from merely professional to genuinely distinguished. The beauty of preppy typography lies in its ability to feel both traditional and fresh, formal yet approachable. These fonts have stood the test of time because they tap into something fundamental about how we perceive quality, tradition, and sophistication. As you explore the world of preppy fonts, remember that the best typography choices support your message rather than overshadowing it. Choose fonts that enhance your content’s inherent qualities and speak to your audience’s aspirations and values. So whether you’re channeling that old-money aesthetic or simply want to add a touch of refined elegance to your designs, preppy fonts offer a wealth of possibilities. After all, good typography, like good manners, never goes out of style.

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Ankur Kothari Q&A: Customer Engagement Book Interview

Reading Time: 9 minutes
In marketing, data isn’t a buzzword. It’s the lifeblood of all successful campaigns.
But are you truly harnessing its power, or are you drowning in a sea of information? To answer this question, we sat down with Ankur Kothari, a seasoned Martech expert, to dive deep into this crucial topic.
This interview, originally conducted for Chapter 6 of “The Customer Engagement Book: Adapt or Die” explores how businesses can translate raw data into actionable insights that drive real results.
Ankur shares his wealth of knowledge on identifying valuable customer engagement data, distinguishing between signal and noise, and ultimately, shaping real-time strategies that keep companies ahead of the curve.

Ankur Kothari Q&A Interview
1. What types of customer engagement data are most valuable for making strategic business decisions?
Primarily, there are four different buckets of customer engagement data. I would begin with behavioral data, encompassing website interaction, purchase history, and other app usage patterns.
Second would be demographic information: age, location, income, and other relevant personal characteristics.
Third would be sentiment analysis, where we derive information from social media interaction, customer feedback, or other customer reviews.
Fourth would be the customer journey data.

We track touchpoints across various channels of the customers to understand the customer journey path and conversion. Combining these four primary sources helps us understand the engagement data.

2. How do you distinguish between data that is actionable versus data that is just noise?
First is keeping relevant to your business objectives, making actionable data that directly relates to your specific goals or KPIs, and then taking help from statistical significance.
Actionable data shows clear patterns or trends that are statistically valid, whereas other data consists of random fluctuations or outliers, which may not be what you are interested in.

You also want to make sure that there is consistency across sources.
Actionable insights are typically corroborated by multiple data points or channels, while other data or noise can be more isolated and contradictory.
Actionable data suggests clear opportunities for improvement or decision making, whereas noise does not lead to meaningful actions or changes in strategy.

By applying these criteria, I can effectively filter out the noise and focus on data that delivers or drives valuable business decisions.

3. How can customer engagement data be used to identify and prioritize new business opportunities?
First, it helps us to uncover unmet needs.

By analyzing the customer feedback, touch points, support interactions, or usage patterns, we can identify the gaps in our current offerings or areas where customers are experiencing pain points.

Second would be identifying emerging needs.
Monitoring changes in customer behavior or preferences over time can reveal new market trends or shifts in demand, allowing my company to adapt their products or services accordingly.
Third would be segmentation analysis.
Detailed customer data analysis enables us to identify unserved or underserved segments or niche markets that may represent untapped opportunities for growth or expansion into newer areas and new geographies.
Last is to build competitive differentiation.

Engagement data can highlight where our companies outperform competitors, helping us to prioritize opportunities that leverage existing strengths and unique selling propositions.

4. Can you share an example of where data insights directly influenced a critical decision?
I will share an example from my previous organization at one of the financial services where we were very data-driven, which made a major impact on our critical decision regarding our credit card offerings.
We analyzed the customer engagement data, and we discovered that a large segment of our millennial customers were underutilizing our traditional credit cards but showed high engagement with mobile payment platforms.
That insight led us to develop and launch our first digital credit card product with enhanced mobile features and rewards tailored to the millennial spending habits. Since we had access to a lot of transactional data as well, we were able to build a financial product which met that specific segment’s needs.

That data-driven decision resulted in a 40% increase in our new credit card applications from this demographic within the first quarter of the launch. Subsequently, our market share improved in that specific segment, which was very crucial.

5. Are there any other examples of ways that you see customer engagement data being able to shape marketing strategy in real time?
When it comes to using the engagement data in real-time, we do quite a few things. In the recent past two, three years, we are using that for dynamic content personalization, adjusting the website content, email messaging, or ad creative based on real-time user behavior and preferences.
We automate campaign optimization using specific AI-driven tools to continuously analyze performance metrics and automatically reallocate the budget to top-performing channels or ad segments.
Then we also build responsive social media engagement platforms like monitoring social media sentiments and trending topics to quickly adapt the messaging and create timely and relevant content.

With one-on-one personalization, we do a lot of A/B testing as part of the overall rapid testing and market elements like subject lines, CTAs, and building various successful variants of the campaigns.

6. How are you doing the 1:1 personalization?
We have advanced CDP systems, and we are tracking each customer’s behavior in real-time. So the moment they move to different channels, we know what the context is, what the relevance is, and the recent interaction points, so we can cater the right offer.
So for example, if you looked at a certain offer on the website and you came from Google, and then the next day you walk into an in-person interaction, our agent will already know that you were looking at that offer.
That gives our customer or potential customer more one-to-one personalization instead of just segment-based or bulk interaction kind of experience.

We have a huge team of data scientists, data analysts, and AI model creators who help us to analyze big volumes of data and bring the right insights to our marketing and sales team so that they can provide the right experience to our customers.

7. What role does customer engagement data play in influencing cross-functional decisions, such as with product development, sales, and customer service?
Primarily with product development — we have different products, not just the financial products or products whichever organizations sell, but also various products like mobile apps or websites they use for transactions. So that kind of product development gets improved.
The engagement data helps our sales and marketing teams create more targeted campaigns, optimize channel selection, and refine messaging to resonate with specific customer segments.

Customer service also gets helped by anticipating common issues, personalizing support interactions over the phone or email or chat, and proactively addressing potential problems, leading to improved customer satisfaction and retention.

So in general, cross-functional application of engagement improves the customer-centric approach throughout the organization.

8. What do you think some of the main challenges marketers face when trying to translate customer engagement data into actionable business insights?
I think the huge amount of data we are dealing with. As we are getting more digitally savvy and most of the customers are moving to digital channels, we are getting a lot of data, and that sheer volume of data can be overwhelming, making it very difficult to identify truly meaningful patterns and insights.

Because of the huge data overload, we create data silos in this process, so information often exists in separate systems across different departments. We are not able to build a holistic view of customer engagement.

Because of data silos and overload of data, data quality issues appear. There is inconsistency, and inaccurate data can lead to incorrect insights or poor decision-making. Quality issues could also be due to the wrong format of the data, or the data is stale and no longer relevant.
As we are growing and adding more people to help us understand customer engagement, I’ve also noticed that technical folks, especially data scientists and data analysts, lack skills to properly interpret the data or apply data insights effectively.
So there’s a lack of understanding of marketing and sales as domains.
It’s a huge effort and can take a lot of investment.

Not being able to calculate the ROI of your overall investment is a big challenge that many organizations are facing.

9. Why do you think the analysts don’t have the business acumen to properly do more than analyze the data?
If people do not have the right idea of why we are collecting this data, we collect a lot of noise, and that brings in huge volumes of data. If you cannot stop that from step one—not bringing noise into the data system—that cannot be done by just technical folks or people who do not have business knowledge.
Business people do not know everything about what data is being collected from which source and what data they need. It’s a gap between business domain knowledge, specifically marketing and sales needs, and technical folks who don’t have a lot of exposure to that side.

Similarly, marketing business people do not have much exposure to the technical side — what’s possible to do with data, how much effort it takes, what’s relevant versus not relevant, and how to prioritize which data sources will be most important.

10. Do you have any suggestions for how this can be overcome, or have you seen it in action where it has been solved before?
First, cross-functional training: training different roles to help them understand why we’re doing this and what the business goals are, giving technical people exposure to what marketing and sales teams do.
And giving business folks exposure to the technology side through training on different tools, strategies, and the roadmap of data integrations.
The second is helping teams work more collaboratively. So it’s not like the technology team works in a silo and comes back when their work is done, and then marketing and sales teams act upon it.

Now we’re making it more like one team. You work together so that you can complement each other, and we have a better strategy from day one.

11. How do you address skepticism or resistance from stakeholders when presenting data-driven recommendations?
We present clear business cases where we demonstrate how data-driven recommendations can directly align with business objectives and potential ROI.
We build compelling visualizations, easy-to-understand charts and graphs that clearly illustrate the insights and the implications for business goals.

We also do a lot of POCs and pilot projects with small-scale implementations to showcase tangible results and build confidence in the data-driven approach throughout the organization.

12. What technologies or tools have you found most effective for gathering and analyzing customer engagement data?
I’ve found that Customer Data Platforms help us unify customer data from various sources, providing a comprehensive view of customer interactions across touch points.
Having advanced analytics platforms — tools with AI and machine learning capabilities that can process large volumes of data and uncover complex patterns and insights — is a great value to us.
We always use, or many organizations use, marketing automation systems to improve marketing team productivity, helping us track and analyze customer interactions across multiple channels.
Another thing is social media listening tools, wherever your brand is mentioned or you want to measure customer sentiment over social media, or track the engagement of your campaigns across social media platforms.

Last is web analytical tools, which provide detailed insights into your website visitors’ behaviors and engagement metrics, for browser apps, small browser apps, various devices, and mobile apps.

13. How do you ensure data quality and consistency across multiple channels to make these informed decisions?
We established clear guidelines for data collection, storage, and usage across all channels to maintain consistency. Then we use data integration platforms — tools that consolidate data from various sources into a single unified view, reducing discrepancies and inconsistencies.
While we collect data from different sources, we clean the data so it becomes cleaner with every stage of processing.
We also conduct regular data audits — performing periodic checks to identify and rectify data quality issues, ensuring accuracy and reliability of information. We also deploy standardized data formats.

On top of that, we have various automated data cleansing tools, specific software to detect and correct data errors, redundancies, duplicates, and inconsistencies in data sets automatically.

14. How do you see the role of customer engagement data evolving in shaping business strategies over the next five years?
The first thing that’s been the biggest trend from the past two years is AI-driven decision making, which I think will become more prevalent, with advanced algorithms processing vast amounts of engagement data in real-time to inform strategic choices.
Somewhat related to this is predictive analytics, which will play an even larger role, enabling businesses to anticipate customer needs and market trends with more accuracy and better predictive capabilities.
We also touched upon hyper-personalization. We are all trying to strive toward more hyper-personalization at scale, which is more one-on-one personalization, as we are increasingly capturing more engagement data and have bigger systems and infrastructure to support processing those large volumes of data so we can achieve those hyper-personalization use cases.
As the world is collecting more data, privacy concerns and regulations come into play.
I believe in the next few years there will be more innovation toward how businesses can collect data ethically and what the usage practices are, leading to more transparent and consent-based engagement data strategies.
And lastly, I think about the integration of engagement data, which is always a big challenge. I believe as we’re solving those integration challenges, we are adding more and more complex data sources to the picture.

So I think there will need to be more innovation or sophistication brought into data integration strategies, which will help us take a truly customer-centric approach to strategy formulation.

This interview Q&A was hosted with Ankur Kothari, a previous Martech Executive, for Chapter 6 of The Customer Engagement Book: Adapt or Die.
Download the PDF or request a physical copy of the book here.
The post Ankur Kothari Q&A: Customer Engagement Book Interview appeared first on MoEngage.
#ankur #kothari #qampampa #customer #engagement

Ankur Kothari Q&A: Customer Engagement Book Interview
Reading Time: 9 minutes In marketing, data isn’t a buzzword. It’s the lifeblood of all successful campaigns. But are you truly harnessing its power, or are you drowning in a sea of information? To answer this question, we sat down with Ankur Kothari, a seasoned Martech expert, to dive deep into this crucial topic. This interview, originally conducted for Chapter 6 of “The Customer Engagement Book: Adapt or Die” explores how businesses can translate raw data into actionable insights that drive real results. Ankur shares his wealth of knowledge on identifying valuable customer engagement data, distinguishing between signal and noise, and ultimately, shaping real-time strategies that keep companies ahead of the curve. Ankur Kothari Q&A Interview 1. What types of customer engagement data are most valuable for making strategic business decisions? Primarily, there are four different buckets of customer engagement data. I would begin with behavioral data, encompassing website interaction, purchase history, and other app usage patterns. Second would be demographic information: age, location, income, and other relevant personal characteristics. Third would be sentiment analysis, where we derive information from social media interaction, customer feedback, or other customer reviews. Fourth would be the customer journey data. We track touchpoints across various channels of the customers to understand the customer journey path and conversion. Combining these four primary sources helps us understand the engagement data. 2. How do you distinguish between data that is actionable versus data that is just noise? First is keeping relevant to your business objectives, making actionable data that directly relates to your specific goals or KPIs, and then taking help from statistical significance. Actionable data shows clear patterns or trends that are statistically valid, whereas other data consists of random fluctuations or outliers, which may not be what you are interested in. You also want to make sure that there is consistency across sources. Actionable insights are typically corroborated by multiple data points or channels, while other data or noise can be more isolated and contradictory. Actionable data suggests clear opportunities for improvement or decision making, whereas noise does not lead to meaningful actions or changes in strategy. By applying these criteria, I can effectively filter out the noise and focus on data that delivers or drives valuable business decisions. 3. How can customer engagement data be used to identify and prioritize new business opportunities? First, it helps us to uncover unmet needs. By analyzing the customer feedback, touch points, support interactions, or usage patterns, we can identify the gaps in our current offerings or areas where customers are experiencing pain points. Second would be identifying emerging needs. Monitoring changes in customer behavior or preferences over time can reveal new market trends or shifts in demand, allowing my company to adapt their products or services accordingly. Third would be segmentation analysis. Detailed customer data analysis enables us to identify unserved or underserved segments or niche markets that may represent untapped opportunities for growth or expansion into newer areas and new geographies. Last is to build competitive differentiation. Engagement data can highlight where our companies outperform competitors, helping us to prioritize opportunities that leverage existing strengths and unique selling propositions. 4. Can you share an example of where data insights directly influenced a critical decision? I will share an example from my previous organization at one of the financial services where we were very data-driven, which made a major impact on our critical decision regarding our credit card offerings. We analyzed the customer engagement data, and we discovered that a large segment of our millennial customers were underutilizing our traditional credit cards but showed high engagement with mobile payment platforms. That insight led us to develop and launch our first digital credit card product with enhanced mobile features and rewards tailored to the millennial spending habits. Since we had access to a lot of transactional data as well, we were able to build a financial product which met that specific segment’s needs. That data-driven decision resulted in a 40% increase in our new credit card applications from this demographic within the first quarter of the launch. Subsequently, our market share improved in that specific segment, which was very crucial. 5. Are there any other examples of ways that you see customer engagement data being able to shape marketing strategy in real time? When it comes to using the engagement data in real-time, we do quite a few things. In the recent past two, three years, we are using that for dynamic content personalization, adjusting the website content, email messaging, or ad creative based on real-time user behavior and preferences. We automate campaign optimization using specific AI-driven tools to continuously analyze performance metrics and automatically reallocate the budget to top-performing channels or ad segments. Then we also build responsive social media engagement platforms like monitoring social media sentiments and trending topics to quickly adapt the messaging and create timely and relevant content. With one-on-one personalization, we do a lot of A/B testing as part of the overall rapid testing and market elements like subject lines, CTAs, and building various successful variants of the campaigns. 6. How are you doing the 1:1 personalization? We have advanced CDP systems, and we are tracking each customer’s behavior in real-time. So the moment they move to different channels, we know what the context is, what the relevance is, and the recent interaction points, so we can cater the right offer. So for example, if you looked at a certain offer on the website and you came from Google, and then the next day you walk into an in-person interaction, our agent will already know that you were looking at that offer. That gives our customer or potential customer more one-to-one personalization instead of just segment-based or bulk interaction kind of experience. We have a huge team of data scientists, data analysts, and AI model creators who help us to analyze big volumes of data and bring the right insights to our marketing and sales team so that they can provide the right experience to our customers. 7. What role does customer engagement data play in influencing cross-functional decisions, such as with product development, sales, and customer service? Primarily with product development — we have different products, not just the financial products or products whichever organizations sell, but also various products like mobile apps or websites they use for transactions. So that kind of product development gets improved. The engagement data helps our sales and marketing teams create more targeted campaigns, optimize channel selection, and refine messaging to resonate with specific customer segments. Customer service also gets helped by anticipating common issues, personalizing support interactions over the phone or email or chat, and proactively addressing potential problems, leading to improved customer satisfaction and retention. So in general, cross-functional application of engagement improves the customer-centric approach throughout the organization. 8. What do you think some of the main challenges marketers face when trying to translate customer engagement data into actionable business insights? I think the huge amount of data we are dealing with. As we are getting more digitally savvy and most of the customers are moving to digital channels, we are getting a lot of data, and that sheer volume of data can be overwhelming, making it very difficult to identify truly meaningful patterns and insights. Because of the huge data overload, we create data silos in this process, so information often exists in separate systems across different departments. We are not able to build a holistic view of customer engagement. Because of data silos and overload of data, data quality issues appear. There is inconsistency, and inaccurate data can lead to incorrect insights or poor decision-making. Quality issues could also be due to the wrong format of the data, or the data is stale and no longer relevant. As we are growing and adding more people to help us understand customer engagement, I’ve also noticed that technical folks, especially data scientists and data analysts, lack skills to properly interpret the data or apply data insights effectively. So there’s a lack of understanding of marketing and sales as domains. It’s a huge effort and can take a lot of investment. Not being able to calculate the ROI of your overall investment is a big challenge that many organizations are facing. 9. Why do you think the analysts don’t have the business acumen to properly do more than analyze the data? If people do not have the right idea of why we are collecting this data, we collect a lot of noise, and that brings in huge volumes of data. If you cannot stop that from step one—not bringing noise into the data system—that cannot be done by just technical folks or people who do not have business knowledge. Business people do not know everything about what data is being collected from which source and what data they need. It’s a gap between business domain knowledge, specifically marketing and sales needs, and technical folks who don’t have a lot of exposure to that side. Similarly, marketing business people do not have much exposure to the technical side — what’s possible to do with data, how much effort it takes, what’s relevant versus not relevant, and how to prioritize which data sources will be most important. 10. Do you have any suggestions for how this can be overcome, or have you seen it in action where it has been solved before? First, cross-functional training: training different roles to help them understand why we’re doing this and what the business goals are, giving technical people exposure to what marketing and sales teams do. And giving business folks exposure to the technology side through training on different tools, strategies, and the roadmap of data integrations. The second is helping teams work more collaboratively. So it’s not like the technology team works in a silo and comes back when their work is done, and then marketing and sales teams act upon it. Now we’re making it more like one team. You work together so that you can complement each other, and we have a better strategy from day one. 11. How do you address skepticism or resistance from stakeholders when presenting data-driven recommendations? We present clear business cases where we demonstrate how data-driven recommendations can directly align with business objectives and potential ROI. We build compelling visualizations, easy-to-understand charts and graphs that clearly illustrate the insights and the implications for business goals. We also do a lot of POCs and pilot projects with small-scale implementations to showcase tangible results and build confidence in the data-driven approach throughout the organization. 12. What technologies or tools have you found most effective for gathering and analyzing customer engagement data? I’ve found that Customer Data Platforms help us unify customer data from various sources, providing a comprehensive view of customer interactions across touch points. Having advanced analytics platforms — tools with AI and machine learning capabilities that can process large volumes of data and uncover complex patterns and insights — is a great value to us. We always use, or many organizations use, marketing automation systems to improve marketing team productivity, helping us track and analyze customer interactions across multiple channels. Another thing is social media listening tools, wherever your brand is mentioned or you want to measure customer sentiment over social media, or track the engagement of your campaigns across social media platforms. Last is web analytical tools, which provide detailed insights into your website visitors’ behaviors and engagement metrics, for browser apps, small browser apps, various devices, and mobile apps. 13. How do you ensure data quality and consistency across multiple channels to make these informed decisions? We established clear guidelines for data collection, storage, and usage across all channels to maintain consistency. Then we use data integration platforms — tools that consolidate data from various sources into a single unified view, reducing discrepancies and inconsistencies. While we collect data from different sources, we clean the data so it becomes cleaner with every stage of processing. We also conduct regular data audits — performing periodic checks to identify and rectify data quality issues, ensuring accuracy and reliability of information. We also deploy standardized data formats. On top of that, we have various automated data cleansing tools, specific software to detect and correct data errors, redundancies, duplicates, and inconsistencies in data sets automatically. 14. How do you see the role of customer engagement data evolving in shaping business strategies over the next five years? The first thing that’s been the biggest trend from the past two years is AI-driven decision making, which I think will become more prevalent, with advanced algorithms processing vast amounts of engagement data in real-time to inform strategic choices. Somewhat related to this is predictive analytics, which will play an even larger role, enabling businesses to anticipate customer needs and market trends with more accuracy and better predictive capabilities. We also touched upon hyper-personalization. We are all trying to strive toward more hyper-personalization at scale, which is more one-on-one personalization, as we are increasingly capturing more engagement data and have bigger systems and infrastructure to support processing those large volumes of data so we can achieve those hyper-personalization use cases. As the world is collecting more data, privacy concerns and regulations come into play. I believe in the next few years there will be more innovation toward how businesses can collect data ethically and what the usage practices are, leading to more transparent and consent-based engagement data strategies. And lastly, I think about the integration of engagement data, which is always a big challenge. I believe as we’re solving those integration challenges, we are adding more and more complex data sources to the picture. So I think there will need to be more innovation or sophistication brought into data integration strategies, which will help us take a truly customer-centric approach to strategy formulation. This interview Q&A was hosted with Ankur Kothari, a previous Martech Executive, for Chapter 6 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Ankur Kothari Q&A: Customer Engagement Book Interview appeared first on MoEngage. #ankur #kothari #qampampa #customer #engagement

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Ankur Kothari Q&A: Customer Engagement Book Interview
Reading Time: 9 minutes In marketing, data isn’t a buzzword. It’s the lifeblood of all successful campaigns. But are you truly harnessing its power, or are you drowning in a sea of information? To answer this question (and many others), we sat down with Ankur Kothari, a seasoned Martech expert, to dive deep into this crucial topic. This interview, originally conducted for Chapter 6 of “The Customer Engagement Book: Adapt or Die” explores how businesses can translate raw data into actionable insights that drive real results. Ankur shares his wealth of knowledge on identifying valuable customer engagement data, distinguishing between signal and noise, and ultimately, shaping real-time strategies that keep companies ahead of the curve. Ankur Kothari Q&A Interview 1. What types of customer engagement data are most valuable for making strategic business decisions? Primarily, there are four different buckets of customer engagement data. I would begin with behavioral data, encompassing website interaction, purchase history, and other app usage patterns. Second would be demographic information: age, location, income, and other relevant personal characteristics. Third would be sentiment analysis, where we derive information from social media interaction, customer feedback, or other customer reviews. Fourth would be the customer journey data. We track touchpoints across various channels of the customers to understand the customer journey path and conversion. Combining these four primary sources helps us understand the engagement data. 2. How do you distinguish between data that is actionable versus data that is just noise? First is keeping relevant to your business objectives, making actionable data that directly relates to your specific goals or KPIs, and then taking help from statistical significance. Actionable data shows clear patterns or trends that are statistically valid, whereas other data consists of random fluctuations or outliers, which may not be what you are interested in. You also want to make sure that there is consistency across sources. Actionable insights are typically corroborated by multiple data points or channels, while other data or noise can be more isolated and contradictory. Actionable data suggests clear opportunities for improvement or decision making, whereas noise does not lead to meaningful actions or changes in strategy. By applying these criteria, I can effectively filter out the noise and focus on data that delivers or drives valuable business decisions. 3. How can customer engagement data be used to identify and prioritize new business opportunities? First, it helps us to uncover unmet needs. By analyzing the customer feedback, touch points, support interactions, or usage patterns, we can identify the gaps in our current offerings or areas where customers are experiencing pain points. Second would be identifying emerging needs. Monitoring changes in customer behavior or preferences over time can reveal new market trends or shifts in demand, allowing my company to adapt their products or services accordingly. Third would be segmentation analysis. Detailed customer data analysis enables us to identify unserved or underserved segments or niche markets that may represent untapped opportunities for growth or expansion into newer areas and new geographies. Last is to build competitive differentiation. Engagement data can highlight where our companies outperform competitors, helping us to prioritize opportunities that leverage existing strengths and unique selling propositions. 4. Can you share an example of where data insights directly influenced a critical decision? I will share an example from my previous organization at one of the financial services where we were very data-driven, which made a major impact on our critical decision regarding our credit card offerings. We analyzed the customer engagement data, and we discovered that a large segment of our millennial customers were underutilizing our traditional credit cards but showed high engagement with mobile payment platforms. That insight led us to develop and launch our first digital credit card product with enhanced mobile features and rewards tailored to the millennial spending habits. Since we had access to a lot of transactional data as well, we were able to build a financial product which met that specific segment’s needs. That data-driven decision resulted in a 40% increase in our new credit card applications from this demographic within the first quarter of the launch. Subsequently, our market share improved in that specific segment, which was very crucial. 5. Are there any other examples of ways that you see customer engagement data being able to shape marketing strategy in real time? When it comes to using the engagement data in real-time, we do quite a few things. In the recent past two, three years, we are using that for dynamic content personalization, adjusting the website content, email messaging, or ad creative based on real-time user behavior and preferences. We automate campaign optimization using specific AI-driven tools to continuously analyze performance metrics and automatically reallocate the budget to top-performing channels or ad segments. Then we also build responsive social media engagement platforms like monitoring social media sentiments and trending topics to quickly adapt the messaging and create timely and relevant content. With one-on-one personalization, we do a lot of A/B testing as part of the overall rapid testing and market elements like subject lines, CTAs, and building various successful variants of the campaigns. 6. How are you doing the 1:1 personalization? We have advanced CDP systems, and we are tracking each customer’s behavior in real-time. So the moment they move to different channels, we know what the context is, what the relevance is, and the recent interaction points, so we can cater the right offer. So for example, if you looked at a certain offer on the website and you came from Google, and then the next day you walk into an in-person interaction, our agent will already know that you were looking at that offer. That gives our customer or potential customer more one-to-one personalization instead of just segment-based or bulk interaction kind of experience. We have a huge team of data scientists, data analysts, and AI model creators who help us to analyze big volumes of data and bring the right insights to our marketing and sales team so that they can provide the right experience to our customers. 7. What role does customer engagement data play in influencing cross-functional decisions, such as with product development, sales, and customer service? Primarily with product development — we have different products, not just the financial products or products whichever organizations sell, but also various products like mobile apps or websites they use for transactions. So that kind of product development gets improved. The engagement data helps our sales and marketing teams create more targeted campaigns, optimize channel selection, and refine messaging to resonate with specific customer segments. Customer service also gets helped by anticipating common issues, personalizing support interactions over the phone or email or chat, and proactively addressing potential problems, leading to improved customer satisfaction and retention. So in general, cross-functional application of engagement improves the customer-centric approach throughout the organization. 8. What do you think some of the main challenges marketers face when trying to translate customer engagement data into actionable business insights? I think the huge amount of data we are dealing with. As we are getting more digitally savvy and most of the customers are moving to digital channels, we are getting a lot of data, and that sheer volume of data can be overwhelming, making it very difficult to identify truly meaningful patterns and insights. Because of the huge data overload, we create data silos in this process, so information often exists in separate systems across different departments. We are not able to build a holistic view of customer engagement. Because of data silos and overload of data, data quality issues appear. There is inconsistency, and inaccurate data can lead to incorrect insights or poor decision-making. Quality issues could also be due to the wrong format of the data, or the data is stale and no longer relevant. As we are growing and adding more people to help us understand customer engagement, I’ve also noticed that technical folks, especially data scientists and data analysts, lack skills to properly interpret the data or apply data insights effectively. So there’s a lack of understanding of marketing and sales as domains. It’s a huge effort and can take a lot of investment. Not being able to calculate the ROI of your overall investment is a big challenge that many organizations are facing. 9. Why do you think the analysts don’t have the business acumen to properly do more than analyze the data? If people do not have the right idea of why we are collecting this data, we collect a lot of noise, and that brings in huge volumes of data. If you cannot stop that from step one—not bringing noise into the data system—that cannot be done by just technical folks or people who do not have business knowledge. Business people do not know everything about what data is being collected from which source and what data they need. It’s a gap between business domain knowledge, specifically marketing and sales needs, and technical folks who don’t have a lot of exposure to that side. Similarly, marketing business people do not have much exposure to the technical side — what’s possible to do with data, how much effort it takes, what’s relevant versus not relevant, and how to prioritize which data sources will be most important. 10. Do you have any suggestions for how this can be overcome, or have you seen it in action where it has been solved before? First, cross-functional training: training different roles to help them understand why we’re doing this and what the business goals are, giving technical people exposure to what marketing and sales teams do. And giving business folks exposure to the technology side through training on different tools, strategies, and the roadmap of data integrations. The second is helping teams work more collaboratively. So it’s not like the technology team works in a silo and comes back when their work is done, and then marketing and sales teams act upon it. Now we’re making it more like one team. You work together so that you can complement each other, and we have a better strategy from day one. 11. How do you address skepticism or resistance from stakeholders when presenting data-driven recommendations? We present clear business cases where we demonstrate how data-driven recommendations can directly align with business objectives and potential ROI. We build compelling visualizations, easy-to-understand charts and graphs that clearly illustrate the insights and the implications for business goals. We also do a lot of POCs and pilot projects with small-scale implementations to showcase tangible results and build confidence in the data-driven approach throughout the organization. 12. What technologies or tools have you found most effective for gathering and analyzing customer engagement data? I’ve found that Customer Data Platforms help us unify customer data from various sources, providing a comprehensive view of customer interactions across touch points. Having advanced analytics platforms — tools with AI and machine learning capabilities that can process large volumes of data and uncover complex patterns and insights — is a great value to us. We always use, or many organizations use, marketing automation systems to improve marketing team productivity, helping us track and analyze customer interactions across multiple channels. Another thing is social media listening tools, wherever your brand is mentioned or you want to measure customer sentiment over social media, or track the engagement of your campaigns across social media platforms. Last is web analytical tools, which provide detailed insights into your website visitors’ behaviors and engagement metrics, for browser apps, small browser apps, various devices, and mobile apps. 13. How do you ensure data quality and consistency across multiple channels to make these informed decisions? We established clear guidelines for data collection, storage, and usage across all channels to maintain consistency. Then we use data integration platforms — tools that consolidate data from various sources into a single unified view, reducing discrepancies and inconsistencies. While we collect data from different sources, we clean the data so it becomes cleaner with every stage of processing. We also conduct regular data audits — performing periodic checks to identify and rectify data quality issues, ensuring accuracy and reliability of information. We also deploy standardized data formats. On top of that, we have various automated data cleansing tools, specific software to detect and correct data errors, redundancies, duplicates, and inconsistencies in data sets automatically. 14. How do you see the role of customer engagement data evolving in shaping business strategies over the next five years? The first thing that’s been the biggest trend from the past two years is AI-driven decision making, which I think will become more prevalent, with advanced algorithms processing vast amounts of engagement data in real-time to inform strategic choices. Somewhat related to this is predictive analytics, which will play an even larger role, enabling businesses to anticipate customer needs and market trends with more accuracy and better predictive capabilities. We also touched upon hyper-personalization. We are all trying to strive toward more hyper-personalization at scale, which is more one-on-one personalization, as we are increasingly capturing more engagement data and have bigger systems and infrastructure to support processing those large volumes of data so we can achieve those hyper-personalization use cases. As the world is collecting more data, privacy concerns and regulations come into play. I believe in the next few years there will be more innovation toward how businesses can collect data ethically and what the usage practices are, leading to more transparent and consent-based engagement data strategies. And lastly, I think about the integration of engagement data, which is always a big challenge. I believe as we’re solving those integration challenges, we are adding more and more complex data sources to the picture. So I think there will need to be more innovation or sophistication brought into data integration strategies, which will help us take a truly customer-centric approach to strategy formulation. This interview Q&A was hosted with Ankur Kothari, a previous Martech Executive, for Chapter 6 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Ankur Kothari Q&A: Customer Engagement Book Interview appeared first on MoEngage.

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This Week's Tips For Helldivers 2, Monster Hunter Wilds, Oblivion Remastered, And More

Start SlideshowStart SlideshowImage: The Pokémon Company, Arrowhead Game Studios, Blizzard, The Pokémon Company, Screenshot: Capcom / Samuel Moreno / Kotaku, Bethesda / Brandon Morgan / Kotaku, Nintendo, Bethesda / Brandon Morgan / Kotaku, Capcom / Samuel Moreno / KotakuYou know what we all need sometimes? A little advice. How do I plan for a future that’s so uncertain? Will AI take my job? If I go back to school and use AI to cheat, will I graduate and work for an AI boss? We can’t help you with any of that. But what we can do is provide some tips for Helldivers 2, Monster Hunter Wilds, Oblivion Remastered, and other great games. So, read on for that stuff, and maybe ask ChatGPT about those other things.Previous SlideNext SlideList slidesDon’t Rely On Ex Pokémon In Pokémon TCG Pocket AnymoreImage: The Pokémon CompanyDuring the initial months of Pokémon TCG Pocket, ex monsters dominated the competitive landscape. These monsters arestronger than their non-ex counterparts, and they can come with game-changing abilities that determine how your entire deck plays. In the past, players could create frustratingly fearsome decks consisting of two ex Pokémon supported by trainer and item cards. However, unless you pair together very specific ex Pokémon, you’ll now find yourself losing nearly every game you play. - Timothy Monbleau Read MorePrevious SlideNext SlideList slidesPlease, For The Love Of God, Defeat All Illuminate Stingrays In Helldivers 2Image: Arrowhead Game StudiosYou know what? Screw the Illuminate. I played round after round trying to get the Stingrays, also known as an Interloper, to spawn at least once, and those damn Overseers and Harvesters kept walking up and rocking me. In the end, I was victorious. A Stingray approached the airspace with reckless abandon, swooping in with practiced ease as it unloaded a barrage of molten death beams upon my head, and you know what happened? I died. A few times. But eventually, I managed to pop a shot off and I quickly discovered how to defeat Illuminate Stingrays in Helldivers 2. - Brandon Morgan Read MorePrevious SlideNext SlideList slidesDefeating Monster Hunter Wilds’ Demi Elder Dragon Might Be The Game’s Hardest Challenge So FarScreenshot: Capcom / Samuel Moreno / KotakuAlthough Zoh Shia is the thematic boss of Monster Hunter Wilds, other beasts can put up a tougher fight. Gore Magalaare easily in contention for being the most deadly enemies in the game. Not much is more threatening than their high mobility, powerful attacks, and unique Frenzy ailment that forms the basis for your Corrupted Mantle. - Samuel Moreno Read MorePrevious SlideNext SlideList slidesDon’t Forget To Play ‘The Shivering Isles’ Expansion In Oblivion RemasteredScreenshot: Bethesda / Brandon Morgan / KotakuWhether you’ve played the original Oblivion or not, chances are you’ve heard tales of the oddities awaiting you in the Shivering Isles. This expansion—the largest one for the open-world RPG—features a land of madness under the unyielding control of Sheogorath. It’s a beautiful world, yet so immensely wrong. But that’s why this DLC is one of the best in the franchise, so no matter how many hours you may have already put into the main story and the main world, you don’t want to miss this expansion. - Brandon Morgan Read MorePrevious SlideNext SlideList slidesHow Long Of A Ride Is Mario Kart World?Screenshot: NintendoThe Mario Kart franchise has been entertaining us all for decades—even with sibling fights and fits of rage over losing a race from a blue shell at the last second—but Mario Kart World is the first game to go open world. There hasn’t been a truly new entry in the series since 2014's Mario Kart 8, so being stoked to dive into this exciting adventure is perfectly reasonable. Equally reasonable, especially given the game’s controversial price tag, is to wonder how long it’ll take to beat and what type of replayability it offers. Let’s talk about it. - Billy Givens Read MorePrevious SlideNext SlideList slidesMario Kart World Players Are Exploiting Free Roam To Quickly Farm CoinsGif: Nintendo / FannaWuck / KotakuMario Kart World is full of cool stunts and lots of things to unlock, like new characters, costumes, and vehicles. The last of those requires accumulating a certain number of coins during your time with the Switch 2 exclusive, and while you could do that the normal way by just playing tons of races, you can also use the latest entry’s open world to farm coins faster or even while being completely AFK. - Ethan Gach Read MorePrevious SlideNext SlideList slidesOblivion Remastered’s Best Side Quest Is A World Within A WorldScreenshot: Bethesda / Brandon Morgan / KotakuIt’s been a long time since I kept a spreadsheet for a video game, or even notes beyond what I need for work. I had one for the original Oblivion run back in my school days. Back then, I knew where to find every side quest in the game. There were over 250. Still are, but now they’re enhanced, beautified for the modern gamer. One side quest retains its crown as the best, despite the game’s age. “A Brush With Death” is Oblivion Remastered’s best side quest by far, and here’s how to find and beat it! - Brandon Morgan Read MorePrevious SlideNext SlideList slidesDiablo IV: How To Power Level Your Way To Season 8's EndgameImage: BlizzardWhether you’re running a new build, trying out a new class, or returning to Diablo IV after an extended break,Whatever the case, learning how to level up fast in Diablo IV should help you check out everything new this season, along with hitting endgame so that your friends don’t cruelly make fun of you! - Brandon Morgan Read MorePrevious SlideNext SlideList slidesThe 5 Strongest Non-Ex Pokémon To Use In Pokémon TCG PocketImage: The Pokémon CompanyIt’s official: ex Pokémon no longer rule unchallenged Pokémon TCG Pocket. While these powerful cards are still prevalent in the competitive landscape, the rise of ex-specific counters have made many of these monsters risky to bring. It’s never been more vital to find strong Pokémon that are unburdened by the ex label, but who should you use? - Timothy Monbleau Read MorePrevious SlideNext SlideList slidesSome Of The Coolest Monster Hunter Wilds Armor Can Be Yours If You Collect Enough CoinsScreenshot: Capcom / Samuel Moreno / KotakuIt goes without saying that Monster Hunter Wilds has a lot of equipment materials to keep track of. The Title 1 Update increased the amount with the likes of Mizutsune parts and the somewhat obscurely named Pinnacle Coins. While it’s easy to know what the monster parts can be used for, the same can’t be said for a coin. Making things more complicated is that the related equipment isn’t unlocked all at once. - Samuel Moreno Read More
#this #week039s #tips #helldivers #monster

This Week's Tips For Helldivers 2, Monster Hunter Wilds, Oblivion Remastered, And More
Start SlideshowStart SlideshowImage: The Pokémon Company, Arrowhead Game Studios, Blizzard, The Pokémon Company, Screenshot: Capcom / Samuel Moreno / Kotaku, Bethesda / Brandon Morgan / Kotaku, Nintendo, Bethesda / Brandon Morgan / Kotaku, Capcom / Samuel Moreno / KotakuYou know what we all need sometimes? A little advice. How do I plan for a future that’s so uncertain? Will AI take my job? If I go back to school and use AI to cheat, will I graduate and work for an AI boss? We can’t help you with any of that. But what we can do is provide some tips for Helldivers 2, Monster Hunter Wilds, Oblivion Remastered, and other great games. So, read on for that stuff, and maybe ask ChatGPT about those other things.Previous SlideNext SlideList slidesDon’t Rely On Ex Pokémon In Pokémon TCG Pocket AnymoreImage: The Pokémon CompanyDuring the initial months of Pokémon TCG Pocket, ex monsters dominated the competitive landscape. These monsters arestronger than their non-ex counterparts, and they can come with game-changing abilities that determine how your entire deck plays. In the past, players could create frustratingly fearsome decks consisting of two ex Pokémon supported by trainer and item cards. However, unless you pair together very specific ex Pokémon, you’ll now find yourself losing nearly every game you play. - Timothy Monbleau Read MorePrevious SlideNext SlideList slidesPlease, For The Love Of God, Defeat All Illuminate Stingrays In Helldivers 2Image: Arrowhead Game StudiosYou know what? Screw the Illuminate. I played round after round trying to get the Stingrays, also known as an Interloper, to spawn at least once, and those damn Overseers and Harvesters kept walking up and rocking me. In the end, I was victorious. A Stingray approached the airspace with reckless abandon, swooping in with practiced ease as it unloaded a barrage of molten death beams upon my head, and you know what happened? I died. A few times. But eventually, I managed to pop a shot off and I quickly discovered how to defeat Illuminate Stingrays in Helldivers 2. - Brandon Morgan Read MorePrevious SlideNext SlideList slidesDefeating Monster Hunter Wilds’ Demi Elder Dragon Might Be The Game’s Hardest Challenge So FarScreenshot: Capcom / Samuel Moreno / KotakuAlthough Zoh Shia is the thematic boss of Monster Hunter Wilds, other beasts can put up a tougher fight. Gore Magalaare easily in contention for being the most deadly enemies in the game. Not much is more threatening than their high mobility, powerful attacks, and unique Frenzy ailment that forms the basis for your Corrupted Mantle. - Samuel Moreno Read MorePrevious SlideNext SlideList slidesDon’t Forget To Play ‘The Shivering Isles’ Expansion In Oblivion RemasteredScreenshot: Bethesda / Brandon Morgan / KotakuWhether you’ve played the original Oblivion or not, chances are you’ve heard tales of the oddities awaiting you in the Shivering Isles. This expansion—the largest one for the open-world RPG—features a land of madness under the unyielding control of Sheogorath. It’s a beautiful world, yet so immensely wrong. But that’s why this DLC is one of the best in the franchise, so no matter how many hours you may have already put into the main story and the main world, you don’t want to miss this expansion. - Brandon Morgan Read MorePrevious SlideNext SlideList slidesHow Long Of A Ride Is Mario Kart World?Screenshot: NintendoThe Mario Kart franchise has been entertaining us all for decades—even with sibling fights and fits of rage over losing a race from a blue shell at the last second—but Mario Kart World is the first game to go open world. There hasn’t been a truly new entry in the series since 2014's Mario Kart 8, so being stoked to dive into this exciting adventure is perfectly reasonable. Equally reasonable, especially given the game’s controversial price tag, is to wonder how long it’ll take to beat and what type of replayability it offers. Let’s talk about it. - Billy Givens Read MorePrevious SlideNext SlideList slidesMario Kart World Players Are Exploiting Free Roam To Quickly Farm CoinsGif: Nintendo / FannaWuck / KotakuMario Kart World is full of cool stunts and lots of things to unlock, like new characters, costumes, and vehicles. The last of those requires accumulating a certain number of coins during your time with the Switch 2 exclusive, and while you could do that the normal way by just playing tons of races, you can also use the latest entry’s open world to farm coins faster or even while being completely AFK. - Ethan Gach Read MorePrevious SlideNext SlideList slidesOblivion Remastered’s Best Side Quest Is A World Within A WorldScreenshot: Bethesda / Brandon Morgan / KotakuIt’s been a long time since I kept a spreadsheet for a video game, or even notes beyond what I need for work. I had one for the original Oblivion run back in my school days. Back then, I knew where to find every side quest in the game. There were over 250. Still are, but now they’re enhanced, beautified for the modern gamer. One side quest retains its crown as the best, despite the game’s age. “A Brush With Death” is Oblivion Remastered’s best side quest by far, and here’s how to find and beat it! - Brandon Morgan Read MorePrevious SlideNext SlideList slidesDiablo IV: How To Power Level Your Way To Season 8's EndgameImage: BlizzardWhether you’re running a new build, trying out a new class, or returning to Diablo IV after an extended break,Whatever the case, learning how to level up fast in Diablo IV should help you check out everything new this season, along with hitting endgame so that your friends don’t cruelly make fun of you! - Brandon Morgan Read MorePrevious SlideNext SlideList slidesThe 5 Strongest Non-Ex Pokémon To Use In Pokémon TCG PocketImage: The Pokémon CompanyIt’s official: ex Pokémon no longer rule unchallenged Pokémon TCG Pocket. While these powerful cards are still prevalent in the competitive landscape, the rise of ex-specific counters have made many of these monsters risky to bring. It’s never been more vital to find strong Pokémon that are unburdened by the ex label, but who should you use? - Timothy Monbleau Read MorePrevious SlideNext SlideList slidesSome Of The Coolest Monster Hunter Wilds Armor Can Be Yours If You Collect Enough CoinsScreenshot: Capcom / Samuel Moreno / KotakuIt goes without saying that Monster Hunter Wilds has a lot of equipment materials to keep track of. The Title 1 Update increased the amount with the likes of Mizutsune parts and the somewhat obscurely named Pinnacle Coins. While it’s easy to know what the monster parts can be used for, the same can’t be said for a coin. Making things more complicated is that the related equipment isn’t unlocked all at once. - Samuel Moreno Read More #this #week039s #tips #helldivers #monster

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This Week's Tips For Helldivers 2, Monster Hunter Wilds, Oblivion Remastered, And More
Start SlideshowStart SlideshowImage: The Pokémon Company, Arrowhead Game Studios, Blizzard, The Pokémon Company, Screenshot: Capcom / Samuel Moreno / Kotaku, Bethesda / Brandon Morgan / Kotaku, Nintendo, Bethesda / Brandon Morgan / Kotaku, Capcom / Samuel Moreno / KotakuYou know what we all need sometimes? A little advice. How do I plan for a future that’s so uncertain? Will AI take my job? If I go back to school and use AI to cheat, will I graduate and work for an AI boss? We can’t help you with any of that. But what we can do is provide some tips for Helldivers 2, Monster Hunter Wilds, Oblivion Remastered, and other great games. So, read on for that stuff, and maybe ask ChatGPT about those other things.Previous SlideNext SlideList slidesDon’t Rely On Ex Pokémon In Pokémon TCG Pocket AnymoreImage: The Pokémon CompanyDuring the initial months of Pokémon TCG Pocket, ex monsters dominated the competitive landscape. These monsters are (usually) stronger than their non-ex counterparts, and they can come with game-changing abilities that determine how your entire deck plays. In the past, players could create frustratingly fearsome decks consisting of two ex Pokémon supported by trainer and item cards. However, unless you pair together very specific ex Pokémon, you’ll now find yourself losing nearly every game you play. - Timothy Monbleau Read MorePrevious SlideNext SlideList slidesPlease, For The Love Of God, Defeat All Illuminate Stingrays In Helldivers 2Image: Arrowhead Game StudiosYou know what? Screw the Illuminate. I played round after round trying to get the Stingrays, also known as an Interloper, to spawn at least once, and those damn Overseers and Harvesters kept walking up and rocking me. In the end, I was victorious. A Stingray approached the airspace with reckless abandon, swooping in with practiced ease as it unloaded a barrage of molten death beams upon my head, and you know what happened? I died. A few times. But eventually, I managed to pop a shot off and I quickly discovered how to defeat Illuminate Stingrays in Helldivers 2. - Brandon Morgan Read MorePrevious SlideNext SlideList slidesDefeating Monster Hunter Wilds’ Demi Elder Dragon Might Be The Game’s Hardest Challenge So FarScreenshot: Capcom / Samuel Moreno / KotakuAlthough Zoh Shia is the thematic boss of Monster Hunter Wilds, other beasts can put up a tougher fight. Gore Magala (and especially its Tempered version) are easily in contention for being the most deadly enemies in the game. Not much is more threatening than their high mobility, powerful attacks, and unique Frenzy ailment that forms the basis for your Corrupted Mantle. - Samuel Moreno Read MorePrevious SlideNext SlideList slidesDon’t Forget To Play ‘The Shivering Isles’ Expansion In Oblivion RemasteredScreenshot: Bethesda / Brandon Morgan / KotakuWhether you’ve played the original Oblivion or not, chances are you’ve heard tales of the oddities awaiting you in the Shivering Isles. This expansion—the largest one for the open-world RPG—features a land of madness under the unyielding control of Sheogorath. It’s a beautiful world, yet so immensely wrong. But that’s why this DLC is one of the best in the franchise, so no matter how many hours you may have already put into the main story and the main world, you don’t want to miss this expansion. - Brandon Morgan Read MorePrevious SlideNext SlideList slidesHow Long Of A Ride Is Mario Kart World?Screenshot: NintendoThe Mario Kart franchise has been entertaining us all for decades—even with sibling fights and fits of rage over losing a race from a blue shell at the last second—but Mario Kart World is the first game to go open world. There hasn’t been a truly new entry in the series since 2014's Mario Kart 8, so being stoked to dive into this exciting adventure is perfectly reasonable. Equally reasonable, especially given the game’s controversial price tag, is to wonder how long it’ll take to beat and what type of replayability it offers. Let’s talk about it. - Billy Givens Read MorePrevious SlideNext SlideList slidesMario Kart World Players Are Exploiting Free Roam To Quickly Farm CoinsGif: Nintendo / FannaWuck / KotakuMario Kart World is full of cool stunts and lots of things to unlock, like new characters, costumes, and vehicles. The last of those requires accumulating a certain number of coins during your time with the Switch 2 exclusive, and while you could do that the normal way by just playing tons of races, you can also use the latest entry’s open world to farm coins faster or even while being completely AFK. - Ethan Gach Read MorePrevious SlideNext SlideList slidesOblivion Remastered’s Best Side Quest Is A World Within A WorldScreenshot: Bethesda / Brandon Morgan / KotakuIt’s been a long time since I kept a spreadsheet for a video game, or even notes beyond what I need for work. I had one for the original Oblivion run back in my school days. Back then, I knew where to find every side quest in the game. There were over 250. Still are, but now they’re enhanced, beautified for the modern gamer. One side quest retains its crown as the best, despite the game’s age. “A Brush With Death” is Oblivion Remastered’s best side quest by far, and here’s how to find and beat it! - Brandon Morgan Read MorePrevious SlideNext SlideList slidesDiablo IV: How To Power Level Your Way To Season 8's EndgameImage: BlizzardWhether you’re running a new build, trying out a new class, or returning to Diablo IV after an extended break, (a break in which you were likely playing Path of Exile 2, right? I know I wasn’t alone in farming Exalted Orbs!) Whatever the case, learning how to level up fast in Diablo IV should help you check out everything new this season, along with hitting endgame so that your friends don’t cruelly make fun of you! - Brandon Morgan Read MorePrevious SlideNext SlideList slidesThe 5 Strongest Non-Ex Pokémon To Use In Pokémon TCG PocketImage: The Pokémon CompanyIt’s official: ex Pokémon no longer rule unchallenged Pokémon TCG Pocket. While these powerful cards are still prevalent in the competitive landscape, the rise of ex-specific counters have made many of these monsters risky to bring. It’s never been more vital to find strong Pokémon that are unburdened by the ex label, but who should you use? - Timothy Monbleau Read MorePrevious SlideNext SlideList slidesSome Of The Coolest Monster Hunter Wilds Armor Can Be Yours If You Collect Enough CoinsScreenshot: Capcom / Samuel Moreno / KotakuIt goes without saying that Monster Hunter Wilds has a lot of equipment materials to keep track of. The Title 1 Update increased the amount with the likes of Mizutsune parts and the somewhat obscurely named Pinnacle Coins. While it’s easy to know what the monster parts can be used for, the same can’t be said for a coin. Making things more complicated is that the related equipment isn’t unlocked all at once. - Samuel Moreno Read More

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2025-06-16 08:12:53 -

Inside Summer Game Fest 2025: How Geoff Keighley and Producers Pulled Off Event Amid Industry Layoffs, ‘GTA 6’ Delay and Switch 2 Release

With the ongoing jobs cuts across the gaming industry, the shift of “Grand Theft Auto 6” from release this fall to a launch next spring, and the distraction of the first new Nintendo console in eight years, there was a chance that Summer Game Fest 2025 wouldn’t have the same allure as the annual video game showcase has had in years past.Related Stories

But the gamers came out in full force for the Geoff Keighley-hosted event on June 6, which live-streamed out of the YouTube Theater at SoFi Stadium in Los Angeles.

Popular on Variety

“Viewership was up significantly year over year,” Keighley told Variety. “Stream charts said it doubled its audience year over year for the peak concurrency to over 3 million peak concurrent viewers, which does not include China.”

In person, both the Summer Game Fest live showcase event and its subsequent weekend Play Days event for developers and press saw “significantly higher” media creator attendance this year: more than 600 registered attendees vs. “somewhere in the 400s” in 2024, per SGF. The boost is an indicator that both the current U.S. political climate and significant changes in 2025’s game release schedule, like the delay of “Grand Theft Auto 6” until next May, didn’t affect interest in the event.

“Things happen in the industry all the time that are big news worthy happenings,” Summer Game Fest producer and iam8bit co-creator Amanda White. “Switch 2 just happened and we’re here, it’s all working out, everybody’s having a great time playing games. It’s not irrelevant — it’s just part of the way things go.”

As big a hit as the Switch 2 was with consumers upon release — selling more than 3.5 million units during the first four days after its June 5 launch — and noted multiple times during the Summer Game Fest live showcase on June 6, Nintendo’s new console was not the star of the three-day Play Days event for developers and media in Downtown Los Angeles, which ran June 7-9.

“I have not seen a single attendee with a Switch 2 on campus,” SGF producer and iam8bit co-creator Jon M. Gibson said with a laugh. “There’s a few Switch 2s that Nintendo supplied. Some dev kits for Bandai and for Capcom. Of course, the launch happened on Thursday, so bandwidth from Nintendo is stretched thin with all the midnight launches and stuff. But they’re really supportive and supply some for some pre-release games, which is exciting.”

Some big video publishers such as EA, Take-Two and Ubisoft skipped this year’s SGF, eliminating potential splashy in-show hits for eagerly anticipated games like “Grand Theft Auto 6.” But SGF still managed a few big moments, like the announcement and trailer release for “Resident Evil Requiem.” Gibson and White attribute that reveal and other moments like it to the immense trust the festival has managed to build up with video game publishers in just a few years.

“We are very proud of our ability to keep the trust of all the publishers on campus,” Gibson said. “Six years into SGF as a whole, four years into Play Days, we’re very good. Because we have to print everything ahead of time, too. So there are lots of unannounced things that we’re very careful about who sees what. We have vendors who print and produce and manufacture physical objects under very tight wraps. We’re just very protective, because we know what it means to have to keep a secret because we’ve had our own games that we’ve had to announce, as well. Capcom is a great example with ‘Resident Evil.’ We knew that for a very long time, but they trusted us with information, and we were very careful about what our team actually knew what was going on.”

And even though some of the gaming giants sat this year out, White says conversations were already happening on the Play Days campus about who is ready to return next year and what they’ll bring.

“People get excited, they come and see. And each year we grow, so people see more potential,” White said.

As for next year, the June show will take place just a few weeks after the planned May 26 release for “GTA 6.” While Switch 2 didn’t seem to distract too much, will the draw of playing the newly launched “GTA 6” prove to be so powerful it outshines whatever could be announced at SGF 2026?

“My view is that all boats rise with ‘GTA’ launch,” Keighley said. “It is a singular cultural event that is the biggest thing in all of entertainment this decade. It will bring more people into gaming, sell lots of consoles and bring back lapsed gamers. There will never be a better time to feel the excitement and energy around gaming than SGF 2026.”

See more from Variety‘s Q&A with Keighley about Summer Game Fest 2025 below.

How was this year’s show impacted by the date shift for “GTA 6”? How much was planned before and after that big announcement?

So far as I know there wasn’t any material impact, but I think the date move did allow a number of teams to feel more confident announcing their launch dates.

Halfway through the year, what do you see as some of the biggest trends in gaming for 2025, and how did you look to reflect that in the show?

We continue to see some of the most interesting and successful games come from smaller teams outside of the traditional publisher system – games like “Clair Obscur,” “Blue Prince” and “REPO.” So we wanted to highlight some of those projects at the show like “Ill” and “Mortal Shell 2.”

What game announcements and trailers do you think resonated most with audiences after this show? What assets were the most popular?

“Resident Evil Requiem” was a massive moment. Also we saw a lot of love for “Ill” from a small team in Canada and Armenia.
#inside #summer #game #fest #how

Inside Summer Game Fest 2025: How Geoff Keighley and Producers Pulled Off Event Amid Industry Layoffs, ‘GTA 6’ Delay and Switch 2 Release
With the ongoing jobs cuts across the gaming industry, the shift of “Grand Theft Auto 6” from release this fall to a launch next spring, and the distraction of the first new Nintendo console in eight years, there was a chance that Summer Game Fest 2025 wouldn’t have the same allure as the annual video game showcase has had in years past.Related Stories But the gamers came out in full force for the Geoff Keighley-hosted event on June 6, which live-streamed out of the YouTube Theater at SoFi Stadium in Los Angeles. Popular on Variety “Viewership was up significantly year over year,” Keighley told Variety. “Stream charts said it doubled its audience year over year for the peak concurrency to over 3 million peak concurrent viewers, which does not include China.” In person, both the Summer Game Fest live showcase event and its subsequent weekend Play Days event for developers and press saw “significantly higher” media creator attendance this year: more than 600 registered attendees vs. “somewhere in the 400s” in 2024, per SGF. The boost is an indicator that both the current U.S. political climate and significant changes in 2025’s game release schedule, like the delay of “Grand Theft Auto 6” until next May, didn’t affect interest in the event. “Things happen in the industry all the time that are big news worthy happenings,” Summer Game Fest producer and iam8bit co-creator Amanda White. “Switch 2 just happened and we’re here, it’s all working out, everybody’s having a great time playing games. It’s not irrelevant — it’s just part of the way things go.” As big a hit as the Switch 2 was with consumers upon release — selling more than 3.5 million units during the first four days after its June 5 launch — and noted multiple times during the Summer Game Fest live showcase on June 6, Nintendo’s new console was not the star of the three-day Play Days event for developers and media in Downtown Los Angeles, which ran June 7-9. “I have not seen a single attendee with a Switch 2 on campus,” SGF producer and iam8bit co-creator Jon M. Gibson said with a laugh. “There’s a few Switch 2s that Nintendo supplied. Some dev kits for Bandai and for Capcom. Of course, the launch happened on Thursday, so bandwidth from Nintendo is stretched thin with all the midnight launches and stuff. But they’re really supportive and supply some for some pre-release games, which is exciting.” Some big video publishers such as EA, Take-Two and Ubisoft skipped this year’s SGF, eliminating potential splashy in-show hits for eagerly anticipated games like “Grand Theft Auto 6.” But SGF still managed a few big moments, like the announcement and trailer release for “Resident Evil Requiem.” Gibson and White attribute that reveal and other moments like it to the immense trust the festival has managed to build up with video game publishers in just a few years. “We are very proud of our ability to keep the trust of all the publishers on campus,” Gibson said. “Six years into SGF as a whole, four years into Play Days, we’re very good. Because we have to print everything ahead of time, too. So there are lots of unannounced things that we’re very careful about who sees what. We have vendors who print and produce and manufacture physical objects under very tight wraps. We’re just very protective, because we know what it means to have to keep a secret because we’ve had our own games that we’ve had to announce, as well. Capcom is a great example with ‘Resident Evil.’ We knew that for a very long time, but they trusted us with information, and we were very careful about what our team actually knew what was going on.” And even though some of the gaming giants sat this year out, White says conversations were already happening on the Play Days campus about who is ready to return next year and what they’ll bring. “People get excited, they come and see. And each year we grow, so people see more potential,” White said. As for next year, the June show will take place just a few weeks after the planned May 26 release for “GTA 6.” While Switch 2 didn’t seem to distract too much, will the draw of playing the newly launched “GTA 6” prove to be so powerful it outshines whatever could be announced at SGF 2026? “My view is that all boats rise with ‘GTA’ launch,” Keighley said. “It is a singular cultural event that is the biggest thing in all of entertainment this decade. It will bring more people into gaming, sell lots of consoles and bring back lapsed gamers. There will never be a better time to feel the excitement and energy around gaming than SGF 2026.” See more from Variety‘s Q&A with Keighley about Summer Game Fest 2025 below. How was this year’s show impacted by the date shift for “GTA 6”? How much was planned before and after that big announcement? So far as I know there wasn’t any material impact, but I think the date move did allow a number of teams to feel more confident announcing their launch dates. Halfway through the year, what do you see as some of the biggest trends in gaming for 2025, and how did you look to reflect that in the show? We continue to see some of the most interesting and successful games come from smaller teams outside of the traditional publisher system – games like “Clair Obscur,” “Blue Prince” and “REPO.” So we wanted to highlight some of those projects at the show like “Ill” and “Mortal Shell 2.” What game announcements and trailers do you think resonated most with audiences after this show? What assets were the most popular? “Resident Evil Requiem” was a massive moment. Also we saw a lot of love for “Ill” from a small team in Canada and Armenia. #inside #summer #game #fest #how

VARIETY.COM

Inside Summer Game Fest 2025: How Geoff Keighley and Producers Pulled Off Event Amid Industry Layoffs, ‘GTA 6’ Delay and Switch 2 Release
With the ongoing jobs cuts across the gaming industry, the shift of “Grand Theft Auto 6” from release this fall to a launch next spring, and the distraction of the first new Nintendo console in eight years, there was a chance that Summer Game Fest 2025 wouldn’t have the same allure as the annual video game showcase has had in years past. (There was also the factor of the actors strike against video game companies, which, as of June 11, has been called off by SAG-AFTRA.) Related Stories But the gamers came out in full force for the Geoff Keighley-hosted event on June 6, which live-streamed out of the YouTube Theater at SoFi Stadium in Los Angeles. Popular on Variety “Viewership was up significantly year over year,” Keighley told Variety. “Stream charts said it doubled its audience year over year for the peak concurrency to over 3 million peak concurrent viewers, which does not include China.” In person, both the Summer Game Fest live showcase event and its subsequent weekend Play Days event for developers and press saw “significantly higher” media creator attendance this year: more than 600 registered attendees vs. “somewhere in the 400s” in 2024, per SGF. The boost is an indicator that both the current U.S. political climate and significant changes in 2025’s game release schedule, like the delay of “Grand Theft Auto 6” until next May, didn’t affect interest in the event. “Things happen in the industry all the time that are big news worthy happenings,” Summer Game Fest producer and iam8bit co-creator Amanda White. “Switch 2 just happened and we’re here, it’s all working out, everybody’s having a great time playing games. It’s not irrelevant — it’s just part of the way things go.” As big a hit as the Switch 2 was with consumers upon release — selling more than 3.5 million units during the first four days after its June 5 launch — and noted multiple times during the Summer Game Fest live showcase on June 6, Nintendo’s new console was not the star of the three-day Play Days event for developers and media in Downtown Los Angeles, which ran June 7-9. “I have not seen a single attendee with a Switch 2 on campus,” SGF producer and iam8bit co-creator Jon M. Gibson said with a laugh. “There’s a few Switch 2s that Nintendo supplied. Some dev kits for Bandai and for Capcom. Of course, the launch happened on Thursday, so bandwidth from Nintendo is stretched thin with all the midnight launches and stuff. But they’re really supportive and supply some for some pre-release games, which is exciting.” Some big video publishers such as EA, Take-Two and Ubisoft skipped this year’s SGF, eliminating potential splashy in-show hits for eagerly anticipated games like “Grand Theft Auto 6.” But SGF still managed a few big moments, like the announcement and trailer release for “Resident Evil Requiem.” Gibson and White attribute that reveal and other moments like it to the immense trust the festival has managed to build up with video game publishers in just a few years. “We are very proud of our ability to keep the trust of all the publishers on campus,” Gibson said. “Six years into SGF as a whole, four years into Play Days, we’re very good. Because we have to print everything ahead of time, too. So there are lots of unannounced things that we’re very careful about who sees what. We have vendors who print and produce and manufacture physical objects under very tight wraps. We’re just very protective, because we know what it means to have to keep a secret because we’ve had our own games that we’ve had to announce, as well. Capcom is a great example with ‘Resident Evil.’ We knew that for a very long time, but they trusted us with information, and we were very careful about what our team actually knew what was going on.” And even though some of the gaming giants sat this year out, White says conversations were already happening on the Play Days campus about who is ready to return next year and what they’ll bring. “People get excited, they come and see. And each year we grow, so people see more potential,” White said. As for next year, the June show will take place just a few weeks after the planned May 26 release for “GTA 6.” While Switch 2 didn’t seem to distract too much, will the draw of playing the newly launched “GTA 6” prove to be so powerful it outshines whatever could be announced at SGF 2026? “My view is that all boats rise with ‘GTA’ launch,” Keighley said. “It is a singular cultural event that is the biggest thing in all of entertainment this decade. It will bring more people into gaming, sell lots of consoles and bring back lapsed gamers. There will never be a better time to feel the excitement and energy around gaming than SGF 2026.” See more from Variety‘s Q&A with Keighley about Summer Game Fest 2025 below. How was this year’s show impacted by the date shift for “GTA 6”? How much was planned before and after that big announcement? So far as I know there wasn’t any material impact, but I think the date move did allow a number of teams to feel more confident announcing their launch dates. Halfway through the year, what do you see as some of the biggest trends in gaming for 2025, and how did you look to reflect that in the show? We continue to see some of the most interesting and successful games come from smaller teams outside of the traditional publisher system – games like “Clair Obscur,” “Blue Prince” and “REPO.” So we wanted to highlight some of those projects at the show like “Ill” and “Mortal Shell 2.” What game announcements and trailers do you think resonated most with audiences after this show? What assets were the most popular? “Resident Evil Requiem” was a massive moment. Also we saw a lot of love for “Ill” from a small team in Canada and Armenia.

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