Mark Theriault founded the startup FITY envisioning a line of clever cooling products: cold drink holders that come with freezable pucks to keep beverages cold for longer without the mess of ice. The entrepreneur started with 3D prints of products in his basement, building one unit at a time, before eventually scaling to mass production. Founding a consumer product company from scratch was a tall order for a single person. Going from preliminary sketches to production-ready designs was a major challenge. To bring his creative vision to life, Theriault relied on AI and his NVIDIA GeForce RTX-equipped system. For him, AI isn’t just a tool — it’s an entire pipeline to help him accomplish his goals. Read more about his workflow below. Plus, GeForce RTX 5050 laptops start arriving today at retailers worldwide, from $999. GeForce RTX 5050 Laptop GPUs feature 2,560 NVIDIA Blackwell CUDA cores, fifth-generation AI Tensor Cores, fourth-generation RT Cores, a ninth-generation NVENC encoder and a sixth-generation NVDEC decoder. In addition, NVIDIA’s Plug and Play: Project G-Assist Plug-In Hackathon — running virtually through Wednesday, July 16 — invites developers to explore AI and build custom G-Assist plug-ins for a chance to win prizes. Save the date for the G-Assist Plug-In webinar on Wednesday, July 9, from 10-11 a.m. PT, to learn more about Project G-Assist capabilities and fundamentals, and to participate in a live Q&A session. From Concept to Completion To create his standout products, Theriault tinkers with potential FITY Flex cooler designs with traditional methods, from sketch to computer-aided design to rapid prototyping, until he finds the right vision. A unique aspect of the FITY Flex design is that it can be customized with fun, popular shoe charms. For packaging design inspiration, Theriault uses his preferred text-to-image generative AI model for prototyping, Stable Diffusion XL — which runs 60% faster with the NVIDIA TensorRT software development kit — using the modular, node-based interface ComfyUI. ComfyUI gives users granular control over every step of the generation process — prompting, sampling, model loading, image conditioning and post-processing. It’s ideal for advanced users like Theriault who want to customize how images are generated. Theriault’s uses of AI result in a complete computer graphics-based ad campaign. Image courtesy of FITY. NVIDIA and GeForce RTX GPUs based on the NVIDIA Blackwell architecture include fifth-generation Tensor Cores designed to accelerate AI and deep learning workloads. These GPUs work with CUDA optimizations in PyTorch to seamlessly accelerate ComfyUI, reducing generation time on FLUX.1-dev, an image generation model from Black Forest Labs, from two minutes per image on the Mac M3 Ultra to about four seconds on the GeForce RTX 5090 desktop GPU. ComfyUI can also add ControlNets — AI models that help control image generation — that Theriault uses for tasks like guiding human poses, setting compositions via depth mapping and converting scribbles to images. Theriault even creates his own fine-tuned models to keep his style consistent. He used low-rank adaptation (LoRA) models — small, efficient adapters into specific layers of the network — enabling hyper-customized generation with minimal compute cost. LoRA models allow Theriault to ideate on visuals quickly. Image courtesy of FITY. “Over the last few months, I’ve been shifting from AI-assisted computer graphics renders to fully AI-generated product imagery using a custom Flux LoRA I trained in house. My RTX 4080 SUPER GPU has been essential for getting the performance I need to train and iterate quickly.” – Mark Theriault, founder of FITY  Theriault also taps into generative AI to create marketing assets like FITY Flex product packaging. He uses FLUX.1, which excels at generating legible text within images, addressing a common challenge in text-to-image models. Though FLUX.1 models can typically consume over 23GB of VRAM, NVIDIA has collaborated with Black Forest Labs to help reduce the size of these models using quantization — a technique that reduces model size while maintaining quality. The models were then accelerated with TensorRT, which provides an up to 2x speedup over PyTorch. To simplify using these models in ComfyUI, NVIDIA created the FLUX.1 NIM microservice, a containerized version of FLUX.1 that can be loaded in ComfyUI and enables FP4 quantization and TensorRT support. Combined, the models come down to just over 11GB of VRAM, and performance improves by 2.5x. Theriault uses the Blender Cycles app to render out final files. For 3D workflows, NVIDIA offers the AI Blueprint for 3D-guided generative AI to ease the positioning and composition of 3D images, so anyone interested in this method can quickly get started. Photorealistic renders. Image courtesy of FITY. Finally, Theriault uses large language models to generate marketing copy — tailored for search engine optimization, tone and storytelling — as well as to complete his patent and provisional applications, work that usually costs thousands of dollars in legal fees and considerable time. Generative AI helps Theriault create promotional materials like the above. Image courtesy of FITY. “As a one-man band with a ton of content to generate, having on-the-fly generation capabilities for my product designs really helps speed things up.” – Mark Theriault, founder of FITY Every texture, every word, every photo, every accessory was a micro-decision, Theriault said. AI helped him survive the “death by a thousand cuts” that can stall solo startup founders, he added. Each week, the RTX AI Garage blog series features community-driven AI innovations and content for those looking to learn more about NVIDIA NIM microservices and AI Blueprints, as well as building AI agents, creative workflows, digital humans, productivity apps and more on AI PCs and workstations.  Plug in to NVIDIA AI PC on Facebook, Instagram, TikTok and X — and stay informed by subscribing to the RTX AI PC newsletter. Follow NVIDIA Workstation on LinkedIn and X.  See notice regarding software product information.

Which creative studio do you most admire right now, and why? This is a question we asked our community via an ongoing survey. With more than 700 responses so far, these are the top winners. What's striking about this year's results is the popularity of studios that aren't just producing beautiful work but are also actively shaping discussions and tackling the big challenges facing our industry and society. From the vibrant energy of Brazilian culture to the thoughtful minimalism of North European aesthetics, this list reflects a global creative landscape that's more connected, more conscious, and more collaborative than ever before. In short, these studios aren't just following trends; they're setting them. Read on to discover the 25 studios our community is most excited about right now. 1. Porto Rocha Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. It continues to dominate conversations in 2025, and it's easy to see why. Founders Felipe Rocha and Leo Porto have built something truly special—a studio that not only creates visually stunning work but also actively celebrates and amplifies diverse voices in design. For instance, their recent bold new identity for the São Paulo art museum MASP nods to Brazilian modernist design traditions while reimagining them for a contemporary audience. The rebrand draws heavily on the museum's iconic modernist architecture by Lina Bo Bardi, using a red-and-black colour palette and strong typography to reflect the building's striking visual presence. As we write this article, Porto Rocha just shared a new partnership with Google to reimagine the visual and verbal identity of its revolutionary Gemini AI model. We can't wait to see what they come up with! 2. DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system. At the heart of this major project is the Tilt: a 15-degree shift embedded in the logo that signals momentum, creativity, and anticipation. They've also continued to build their reputation as design thought leaders. At the OFFF Festival 2025, for instance, Simon and Aporva delivered a masterclass on running a successful brand design agency. Their core message centred on the importance of people and designing with intention, even in the face of global challenges. They also highlighted "Super Futures," their program that encourages employees to think freely and positively about brand challenges and audience desires, aiming to reclaim creative liberation. And if that wasn't enough, DixonBaxi has just launched its brand new website, one that's designed to be open in nature. As Simon explains: "It's not a shop window. It's a space to share the thinking and ethos that drive us. You'll find our work, but more importantly, what shapes it. No guff. Just us." 3. Mother Mother is a renowned independent creative agency founded in London and now boasts offices in New York and Los Angeles as well. They've spent 2025 continuing to push the boundaries of what advertising can achieve. And they've made an especially big splash with their latest instalment of KFC's 'Believe' campaign, featuring a surreal and humorous take on KFC's gravy. As we wrote at the time: "Its balance between theatrical grandeur and self-awareness makes the campaign uniquely engaging." 4. Studio Dumbar/DEPT® Based in Rotterdam, Studio Dumbar/DEPT® is widely recognised for its influential work in visual branding and identity, often incorporating creative coding and sound, for clients such as the Dutch Railways, Instagram, and the Van Gogh Museum. In 2025, we've especially admired their work for the Dutch football club Feyenoord, which brings the team under a single, cohesive vision that reflects its energy and prowess. This groundbreaking rebrand, unveiled at the start of May, moves away from nostalgia, instead emphasising the club's "measured ferocity, confidence, and ambition". 5. HONDO Based between Palma de Mallorca, Spain and London, HONDO specialises in branding, editorial, typography and product design. We're particular fans of their rebranding of metal furniture makers Castil, based around clean and versatile designs that highlight Castil's vibrant and customisable products. This new system features a bespoke monospaced typeface and logo design that evokes Castil's adaptability and the precision of its craftsmanship. 6. Smith & Diction Smith & Diction is a small but mighty design and copy studio founded by Mike and Chara Smith in Philadelphia. Born from dreams, late-night chats, and plenty of mistakes, the studio has grown into a creative force known for thoughtful, boundary-pushing branding. Starting out with Mike designing in a tiny apartment while Chara held down a day job, the pair learned the ropes the hard way—and now they're thriving. Recent highlights include their work with Gamma, an AI platform that lets you quickly get ideas out of your head and into a presentation deck or onto a website. Gamma wanted their brand update to feel "VERY fun and a little bit out there" with an AI-first approach. So Smith & Diction worked hard to "put weird to the test" while still developing responsible systems for logo, type and colour. The results, as ever, were exceptional. 7. DNCO DNCO is a London and New York-based creative studio specialising in place branding. They are best known for shaping identities, digital tools, and wayfinding for museums, cultural institutions, and entire neighbourhoods, with clients including the Design Museum, V&A and Transport for London. Recently, DNCO has been making headlines again with its ambitious brand refresh for Dumbo, a New York neighbourhood struggling with misperceptions due to mass tourism. The goal was to highlight Dumbo's unconventional spirit and demonstrate it as "a different side of New York." DNCO preserved the original diagonal logo and introduced a flexible "tape graphic" system, inspired by the neighbourhood's history of inventing the cardboard box, to reflect its ingenuity and reveal new perspectives. The colour palette and typography were chosen to embody Dumbo's industrial and gritty character. 8. Hey Studio Founded by Verònica Fuerte in Barcelona, Spain, Hey Studio is a small, all-female design agency celebrated for its striking use of geometry, bold colour, and playful yet refined visual language. With a focus on branding, illustration, editorial design, and typography, they combine joy with craft to explore issues with heart and purpose. A great example of their impact is their recent branding for Rainbow Wool. This German initiative is transforming wool from gay rams into fashion products to support the LGBT community. As is typical for Hey Studio, the project's identity is vibrant and joyful, utilising bright, curved shapes that will put a smile on everyone's face. 9. Koto Koto is a London-based global branding and digital studio known for co-creation, strategic thinking, expressive design systems, and enduring partnerships. They're well-known in the industry for bringing warmth, optimism and clarity to complex brand challenges. Over the past 18 months, they've undertaken a significant project to refresh Amazon's global brand identity. This extensive undertaking has involved redesigning Amazon's master brand and over 50 of its sub-brands across 15 global markets. Koto's approach, described as "radical coherence", aims to refine and modernize Amazon's most recognizable elements rather than drastically changing them. You can read more about the project here. 10. Robot Food Robot Food is a Leeds-based, brand-first creative studio recognised for its strategic and holistic approach. They're past masters at melding creative ideas with commercial rigour across packaging, brand strategy and campaign design. Recent Robot Food projects have included a bold rebrand for Hip Pop, a soft drinks company specializing in kombucha and alternative sodas. Their goal was to elevate Hip Pop from an indie challenger to a mainstream category leader, moving away from typical health drink aesthetics. The results are visually striking, with black backgrounds prominently featured (a rarity in the health drink aisle), punctuated by vibrant fruit illustrations and flavour-coded colours. Read more about the project here. 11. Saffron Brand Consultants Saffron is an independent global consultancy with offices in London, Madrid, Vienna and Istanbul. With deep expertise in naming, strategy, identity, and design systems, they work with leading public and private-sector clients to develop confident, culturally intelligent brands. One 2025 highlight so far has been their work for Saudi National Bank (SNB) to create NEO, a groundbreaking digital lifestyle bank in Saudi Arabia. Saffron integrated cultural and design trends, including Saudi neo-futurism, for its sonic identity to create a product that supports both individual and community connections. The design system strikes a balance between modern Saudi aesthetics and the practical demands of a fast-paced digital product, ensuring a consistent brand reflection across all interactions. 12. Alright Studio Alright Studio is a full-service strategy, creative, production and technology agency based in Brooklyn, New York. It prides itself on a "no house style" approach for clients, including A24, Meta Platforms, and Post Malone. One of the most exciting of their recent projects has been Offball, a digital-first sports news platform that aims to provide more nuanced, positive sports storytelling. Alright Studio designed a clean, intuitive, editorial-style platform featuring a masthead-like logotype and universal sports iconography, creating a calmer user experience aligned with OffBall's positive content. 13. Wolff Olins Wolff Olins is a global brand consultancy with four main offices: London, New York, San Francisco, and Los Angeles. Known for their courageous, culturally relevant branding and forward-thinking strategy, they collaborate with large corporations and trailblazing organisations to create bold, authentic brand identities that resonate emotionally. A particular highlight of 2025 so far has been their collaboration with Leo Burnett to refresh Sandals Resorts' global brand with the "Made of Caribbean" campaign. This strategic move positions Sandals not merely as a luxury resort but as a cultural ambassador for the Caribbean. Wolff Olins developed a new visual identity called "Natural Vibrancy," integrating local influences with modern design to reflect a genuine connection to the islands' culture. This rebrand speaks to a growing traveller demand for authenticity and meaningful experiences, allowing Sandals to define itself as an extension of the Caribbean itself. 14. COLLINS Founded by Brian Collins, COLLINS is an independent branding and design consultancy based in the US, celebrated for its playful visual language, expressive storytelling and culturally rich identity systems. In the last few months, we've loved the new branding they designed for Barcelona's 25th Offf Festival, which departs from its usual consistent wordmark. The updated identity is inspired by the festival's role within the international creative community, and is rooted in the concept of 'Centre Offf Gravity'. This concept is visually expressed through the festival's name, which appears to exert a gravitational pull on the text boxes, causing them to "stick" to it. Additionally, the 'f's in the wordmark are merged into a continuous line reminiscent of a magnet, with the motion graphics further emphasising the gravitational pull as the name floats and other elements follow. 15. Studio Spass Studio Spass is a creative studio based in Rotterdam, the Netherlands, focused on vibrant and dynamic identity systems that reflect the diverse and multifaceted nature of cultural institutions. One of their recent landmark projects was Bigger, a large-scale typographic installation created for the Shenzhen Art Book Fair. Inspired by tear-off calendars and the physical act of reading, Studio Spass used 264 A4 books, with each page displaying abstract details, to create an evolving grid of colour and type. Visitors were invited to interact with the installation by flipping pages, constantly revealing new layers of design and a hidden message: "Enjoy books!" 16. Applied Design Works Applied Design Works is a New York studio that specialises in reshaping businesses through branding and design. They provide expertise in design, strategy, and implementation, with a focus on building long-term, collaborative relationships with their clients. We were thrilled by their recent work for Grand Central Madison (the station that connects Long Island to Grand Central Terminal), where they were instrumental in ushering in a new era for the transportation hub. Applied Design sought to create a commuter experience that imbued the spirit of New York, showcasing its diversity of thought, voice, and scale that befits one of the greatest cities in the world and one of the greatest structures in it. 17. The Chase The Chase Creative Consultants is a Manchester-based independent creative consultancy with over 35 years of experience, known for blending humour, purpose, and strong branding to rejuvenate popular consumer campaigns. "We're not designers, writers, advertisers or brand strategists," they say, "but all of these and more. An ideas-based creative studio." Recently, they were tasked with shaping the identity of York Central, a major urban regeneration project set to become a new city quarter for York. The Chase developed the identity based on extensive public engagement, listening to residents of all ages about their perceptions of the city and their hopes for the new area. The resulting brand identity uses linear forms that subtly reference York's famous railway hub, symbolising the long-standing connections the city has fostered. 18. A Practice for Everyday Life Based in London and founded by Kirsty Carter and Emma Thomas, A Practice for Everyday Life built a reputation as a sought-after collaborator with like-minded companies, galleries, institutions and individuals. Not to mention a conceptual rigour that ensures each design is meaningful and original. Recently, they've been working on the visual identity for Muzej Lah, a new international museum for contemporary art in Bled, Slovenia opening in 2026. This centres around a custom typeface inspired by the slanted geometry and square detailing of its concrete roof tiles. It also draws from European modernist typography and the experimental lettering of Jože Plečnik, one of Slovenia's most influential architects.⁠ A Practice for Everyday Life. Photo: Carol Sachs Alexey Brodovitch: Astonish Me publication design by A Practice for Everyday Life, 2024. Photo: Ed Park La Biennale di Venezia identity by A Practice for Everyday Life, 2022. Photo: Thomas Adank CAM – Centro de Arte Moderna Gulbenkian identity by A Practice for Everyday Life, 2024. Photo: Sanda Vučković 19. Studio Nari Studio Nari is a London-based creative and branding agency partnering with clients around the world to build "brands that truly connect with people". NARI stands, by the way, for Not Always Right Ideas. As they put it, "It's a name that might sound odd for a branding agency, but it reflects everything we believe." One landmark project this year has been a comprehensive rebrand for the electronic music festival Field Day. Studio Nari created a dynamic and evolving identity that reflects the festival's growth and its connection to the electronic music scene and community. The core idea behind the rebrand is a "reactive future", allowing the brand to adapt and grow with the festival and current trends while maintaining a strong foundation. A new, steadfast wordmark is at its centre, while a new marque has been introduced for the first time. 20. Beetroot Design Group Beetroot is a 25‑strong creative studio celebrated for its bold identities and storytelling-led approach. Based in Thessaloniki, Greece, their work spans visual identity, print, digital and motion, and has earned international recognition, including Red Dot Awards. Recently, they also won a Wood Pencil at the D&AD Awards 2025 for a series of posters created to promote live jazz music events. The creative idea behind all three designs stems from improvisation as a key feature of jazz. Each poster communicates the artist's name and other relevant information through a typographical "improvisation". 21. Kind Studio Kind Studio is an independent creative agency based in London that specialises in branding and digital design, as well as offering services in animation, creative and art direction, and print design. Their goal is to collaborate closely with clients to create impactful and visually appealing designs. One recent project that piqued our interest was a bilingual, editorially-driven digital platform for FC Como Women, a professional Italian football club. To reflect the club's ambition of promoting gender equality and driving positive social change within football, the new website employs bold typography, strong imagery, and an empowering tone of voice to inspire and disseminate its message. 22. Slug Global Slug Global is a creative agency and art collective founded by artist and musician Bosco (Brittany Bosco). Focused on creating immersive experiences "for both IRL and URL", their goal is to work with artists and brands to establish a sustainable media platform that embodies the values of young millennials, Gen Z and Gen Alpha. One of Slug Global's recent projects involved a collaboration with SheaMoisture and xoNecole for a three-part series called The Root of It. This series celebrates black beauty and hair, highlighting its significance as a connection to ancestry, tradition, blueprint and culture for black women. 23. Little Troop New York studio Little Troop crafts expressive and intimate branding for lifestyle, fashion, and cultural clients. Led by creative directors Noemie Le Coz and Jeremy Elliot, they're known for their playful and often "kid-like" approach to design, drawing inspiration from their own experiences as 90s kids. One of their recent and highly acclaimed projects is the visual identity for MoMA's first-ever family festival, Another World. Little Troop was tasked with developing a comprehensive visual identity that would extend from small items, such as café placemats, to large billboards. Their designs were deliberately a little "dream-like" and relied purely on illustration to sell the festival without needing photography. Little Troop also carefully selected seven colours from MoMA's existing brand guidelines to strike a balance between timelessness, gender neutrality, and fun. 24. Morcos Key Morcos Key is a Brooklyn-based design studio co-founded by Jon Key and Wael Morcos. Collaborating with a diverse range of clients, including arts and cultural institutions, non-profits and commercial enterprises, they're known for translating clients' stories into impactful visual systems through thoughtful conversation and formal expression. One notable project is their visual identity work for Hammer & Hope, a magazine that focuses on politics and culture within the black radical tradition. For this project, Morcos Key developed not only the visual identity but also a custom all-caps typeface to reflect the publication's mission and content. 25. Thirst Thirst, also known as Thirst Craft, is an award-winning strategic drinks packaging design agency based in Glasgow, Scotland, with additional hubs in London and New York. Founded in 2015 by Matthew Stephen Burns and Christopher John Black, the company specializes in building creatively distinctive and commercially effective brands for the beverage industry. To see what they're capable of, check out their work for SKYY Vodka. The new global visual identity system, called Audacious Glamour', aims to unify SKYY under a singular, powerful idea. The visual identity benefits from bolder framing, patterns, and a flavour-forward colour palette to highlight each product's "juicy attitude", while the photography style employs macro shots and liquid highlights to convey a premium feel.

8 Stunning Sunset Color Palettes Zoe Santoro •  In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.There’s something absolutely magical about watching the sun dip below the horizon, painting the sky in breathtaking hues that seem almost too beautiful to be real. As a designer, I find myself constantly inspired by these natural masterpieces that unfold before us every evening. The way warm oranges melt into soft pinks, how deep purples blend seamlessly with golden yellows – it’s like nature’s own masterclass in color theory. If you’re looking to infuse your next project with the warmth, romance, and natural beauty of a perfect sunset, you’ve come to the right place. I’ve curated eight of the most captivating sunset color palettes that will bring that golden hour magic directly into your designs. 👋 Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just $16.95/mo? Learn more »The 8 Most Breathtaking Sunset Color Palettes 1. Golden Hour Glow #FFD700 #FF8C00 #FF6347 #CD5C5C Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper This palette captures that perfect moment when everything seems to be touched by liquid gold. The warm yellows transition beautifully into rich oranges and soft coral reds, creating a sense of warmth and optimism that’s impossible to ignore. I find this combination works wonderfully for brands that want to evoke feelings of happiness, energy, and positivity. 2. Tropical Paradise #FF69B4 #FF1493 #FF8C00 #FFD700 Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper Inspired by those incredible sunsets you see in tropical destinations, this vibrant palette combines hot pinks with brilliant oranges and golden yellows. It’s bold, it’s energetic, and it’s perfect for projects that need to make a statement. I love using these colors for summer campaigns or anything that needs to capture that vacation feeling. 3. Desert Dreams #CD853F #D2691E #B22222 #8B0000 Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere. The American Southwest produces some of the most spectacular sunsets on earth, and this palette pays homage to those incredible desert skies. The earthy browns blend into warm oranges before deepening into rich reds and burgundies. This combination brings a sense of grounding and authenticity that works beautifully for rustic or heritage brands. 4. Pastel Evening #FFE4E1 #FFA07A #F0E68C #DDA0DD Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper Not every sunset needs to be bold and dramatic. This softer palette captures those gentle, dreamy evenings when the sky looks like it’s been painted with watercolors. The delicate pinks, peaches, and lavenders create a romantic, ethereal feeling that’s perfect for wedding designs, beauty brands, or any project that needs a touch of feminine elegance. 5. Coastal Sunset #fae991 #FF7F50 #FF6347 #4169E1 #1E90FF Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper There’s something special about watching the sun set over the ocean, where warm oranges and corals meet the deep blues of the sea and sky. This palette captures that perfect contrast between warm and cool tones. I find it creates a sense of adventure and wanderlust that’s ideal for travel brands or outdoor companies. 6. Urban Twilight #ffeda3 #fdad52 #fc8a6e #575475 #111f2a Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper As the sun sets behind city skylines, you get these incredible contrasts between deep purples and vibrant oranges. This sophisticated palette brings together the mystery of twilight with the warmth of the setting sun. It’s perfect for creating designs that feel both modern and dramatic. 7. Autumn Harvest #FF4500 #FF8C00 #DAA520 #8B4513 Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper This palette captures those perfect fall evenings when the sunset seems to echo the changing leaves. The deep oranges and golden yellows create a cozy, inviting feeling that’s perfect for seasonal campaigns or brands that want to evoke comfort and tradition. 8. Fire Sky #652220 #DC143C #FF0000 #FF4500 #FF8C00 Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper Sometimes nature puts on a show that’s so intense it takes your breath away. This bold, fiery palette captures those dramatic sunsets that look like the sky is literally on fire. It’s not for the faint of heart, but when you need maximum impact and energy, these colors deliver in spades. Why Sunset Colors Never Go Out of Style Before we explore how to use these palettes effectively, let’s talk about why sunset colors have such enduring appeal in design. There’s something deeply ingrained in human psychology that responds to these warm, glowing hues. They remind us of endings and beginnings, of peaceful moments and natural beauty. From a design perspective, sunset colors offer incredible versatility. They can be bold and energetic or soft and romantic. They work equally well for corporate branding and personal projects. And perhaps most importantly, they’re inherently optimistic – they make people feel good. I’ve found that incorporating sunset-inspired colors into modern projects adds an instant sense of warmth and approachability that resonates with audiences across all demographics. Whether you’re working on packaging design, web interfaces, or environmental graphics, these palettes can help create an emotional connection that goes beyond mere aesthetics. How to Master Sunset Palettes in Contemporary Design Using sunset colors effectively requires more than just picking pretty hues and hoping for the best. Here are some strategies I’ve developed for incorporating these palettes into modern design work: Start with Temperature Balance One of the most important aspects of working with sunset palettes is understanding color temperature. Most sunset combinations naturally include both warm and cool elements – the warm oranges and yellows of the sun itself, balanced by the cooler purples and blues of the surrounding sky. Maintaining this temperature balance keeps your designs from feeling flat or monotonous. Layer for Depth Real sunsets have incredible depth and dimension, with colors layering and blending into each other. Try to recreate this in your designs by using gradients, overlays, or layered elements rather than flat blocks of color. This approach creates visual interest and mimics the natural way these colors appear in nature. Consider Context and Contrast While sunset colors are beautiful, they need to work within the context of your overall design. Pay attention to readability – text needs sufficient contrast against sunset backgrounds. Consider using neutrals like deep charcoal or cream to provide breathing room and ensure your message remains clear. Embrace Gradual Transitions The magic of a sunset lies in how colors flow seamlessly from one to another. Incorporate this principle into your designs through smooth gradients, subtle color shifts, or elements that bridge between different hues in your palette. The Science Behind Our Sunset Obsession As someone who’s spent years studying color psychology, I’m fascinated by why sunset colors have such universal appeal. Research suggests that warm colors like those found in sunsets trigger positive emotional responses and can even increase feelings of comfort and security. There’s also the association factor – sunsets are linked in our minds with relaxation, beauty, and positive experiences. When we see these colors in design, we unconsciously associate them with those same positive feelings. This makes sunset palettes particularly effective for brands that want to create emotional connections with their audiences. The cyclical nature of sunsets also plays a role. They happen every day, marking the transition from activity to rest, from work to leisure. This gives sunset colors a sense of familiarity and comfort that few other color combinations can match. Applying Sunset Palettes Across Design Disciplines One of the things I love most about sunset color palettes is how adaptable they are across different types of design work: Brand Identity Design Sunset colors can help brands convey warmth, optimism, and approachability. I’ve used variations of these palettes for everything from artisanal food companies to wellness brands. The key is choosing the right intensity level for your brand’s personality – softer palettes for more refined brands, bolder combinations for companies that want to make a statement. Digital Design In web and app design, sunset colors can create interfaces that feel warm and inviting rather than cold and clinical. I often use these palettes for backgrounds, accent elements, or call-to-action buttons. The natural flow between colors makes them perfect for creating smooth user experiences that guide the eye naturally through content. Print and Packaging Sunset palettes really shine in print applications where you can take advantage of rich, saturated colors. They work beautifully for packaging design, particularly for products associated with warmth, comfort, or natural ingredients. The key is ensuring your color reproduction is accurate – sunset colors can look muddy if not handled properly in print. Environmental Design In spaces, sunset colors can create incredibly welcoming environments. I’ve seen these palettes used effectively in restaurants, retail spaces, and even corporate offices where the goal is to create a sense of warmth and community. Seasonal Considerations and Trending Applications While sunset colors are timeless, they do have natural seasonal associations that smart designers can leverage. The warmer, more intense sunset palettes work beautifully for fall and winter campaigns, while the softer, more pastel variations are perfect for spring and summer applications. I’ve noticed a growing trend toward using sunset palettes in unexpected contexts – tech companies embracing warm gradients, financial services using sunset colors to appear more approachable, and healthcare brands incorporating these hues to create more comforting environments. Conclusion: Bringing Natural Beauty Into Modern Design As we’ve explored these eight stunning sunset color palettes, I hope you’ve gained new appreciation for the incredible design potential that nature provides us every single day. These colors aren’t just beautiful – they’re powerful tools for creating emotional connections, conveying brand values, and making designs that truly resonate with people. The secret to successfully using sunset palettes lies in understanding both their emotional impact and their technical requirements. Don’t be afraid to experiment with different combinations and intensities, but always keep your audience and context in mind. Remember, the best sunset colors aren’t just about picking the prettiest hues – they’re about capturing the feeling of those magical moments when day transitions to night. Whether you’re creating a logo that needs to convey warmth and trust, designing a website that should feel welcoming and approachable, or developing packaging that needs to stand out on crowded shelves, these sunset-inspired palettes offer endless possibilities. So the next time you catch yourself stopped in your tracks by a particularly stunning sunset, take a moment to really study those colors. Notice how they blend and flow, how they make you feel, and how they change as the light shifts. Then bring that natural magic into your next design project. After all, if nature can create such breathtaking color combinations every single day, imagine what we can achieve when we learn from the master. Happy designing! Zoe Santoro Zoe is an art student and graphic designer with a passion for creativity and adventure. Whether she’s sketching in a cozy café or capturing inspiration from vibrant cityscapes, she finds beauty in every corner of the world. With a love for bold colors, clean design, and storytelling through visuals, Zoe blends her artistic skills with her wanderlust to create stunning, travel-inspired designs. Follow her journey as she explores new places, discovers fresh inspiration, and shares her creative process along the way. 10 Warm Color Palettes That’ll Brighten Your DayThere’s nothing quite like the embracing quality of warm colors to make a design feel inviting and alive. As someone...These 1920s Color Palettes are ‘Greater than Gatsby’There’s something undeniably captivating about the color schemes of the Roaring Twenties. As a designer with a passion for historical...How Fonts Influence Tone and Clarity in Animated VideosAudiences interact differently with messages based on which fonts designers choose to use within a text presentation. Fonts shape how...

Awear Beauty is a new-age cosmetic brand with a philosophy that combines the art of skincare with the science of botanical brilliance. We approached the visual identity for Awear with the idea of creating a space where botanical expertise and science, sustainability and effectiveness can blend. We harnessed the shades of grey and white to create a very clean, premium and wise feel. The visual system is created that depicts the skin cells in a very minimalistic and elemental manner. The typography, placements and elements are created to aid the ease of understanding to empower the brand's ideology of cutting and clutter and being effective. The packaging design for the entire product range is designed with a centralised idea to create an experience for the user. Elegant, simplistic and highly functional. Sleek & premium design along with a minimalistic design pattern that replicates the skin structure conveys the scientific/technology-driven approach of the brand with grace.

The Influence of Font Size and Weight on Cognitive Load In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.As designers, we obsess over kerning, color palettes and grids, but how often do we stop to consider how our typography choices may tax the readers’ brains? Lately, I have been thinking about cognitive load and how it comes into play with design. It turns out that font size and weight play a much bigger role in user comprehension than we assume. Whether building out a UI dashboard or setting editorial spreads, how you handle type can support the reader’s flow or trip them up. Therefore, it is vitally important to explore how font size and weight influence the way people engage with your work. 👋 Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just $16.95/mo? Learn more »What Is Cognitive Load? Cognitive load is the mental effort someone has to use to understand and retain information. When working on a design project, you are essentially deciding how easy or difficult it will be for someone to process what is in front of them. There are a few different types of cognitive load, but the one that you should ultimately focus on is the extraneous kind. This unnecessary strain comes from confusing layouts or clunky typography. The more noise you create visually, the harder it will be for a user’s brain to work to stay engaged. It is important to keep in mind how someone processes information, especially when designing for adults. Research shows that memory, attention and processing speed start declining around age 30 or earlier. Adding to the fact that the global population aged 60 and older will increase by 40% by 2050, it is clear that designing with cognitive ease is a must. The good news is that typography can lighten the cognitive load. When used intentionally, it can reduce mental friction and make it easier for users of all ages to take in and enjoy the content you create.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere. Font Size and Its Cognitive Impact Readability is a critical factor in design, and font size is often the first thing that comes to mind because it directly affects how easily someone can make sense of the content. Type size has a significant impact on how the brain interprets information. Studies have found that individuals process font dimensions between 17 and 161 points more fluently than sizes outside that range. Text that is too small can slow down reading and increase visual strain. On the other hand, text that is too large can break up the natural flow and increase the load on an individual’s working memory. Fluency matters because it impacts the rate at which someone can read and comprehend the text. When readers can recognize words quickly and automatically, it frees up cognitive resources for understanding. This is where font size intersects with reading rhythm. A comfortable size allows for a natural pace, which gives the brain space to focus on meaning rather than mechanics. When inconsistent or poorly sized text interferes with rhythm, it creates mental friction that chips away at memory and understanding. Even if you reduce body text to fit more on a page, it can still have a measurable effect on how well readers soak in the information. The Role of Font Weight in Processing Font weight is a stylistic choice on the surface, but is also functional in how users take in information. The thickness of letterforms shapes how efficiently people process what they are reading. Heavier weights can draw attention and establish emphasis, especially in headlines, labels and calls to action. Yet, when used excessively, the boldness can overwhelm the eye, slow reading, and create visual fatigue. Conversely, lighter ones can feel refined and modern but may compromise legibility at smaller sizes or lower-contrast backgrounds. Font weight also impacts how the brain prioritizes information. When the hierarchy is clear, readers spend less time figuring out what to read first and more time absorbing the content. That reduction in decision-making lightens the cognitive load and improves flow. Attention span is another factor at play. More weight can signal importance or urgency, guiding focus when used appropriately. Boldness is often associated with strength and power, but you can lose that effect when everything is heavy. Considering these factors, it is essential to use it as a tool for guiding readers and supporting comprehension. The key is balance — using weight to create structure and flow on the page. The Interplay Between Font Size and Weight I often treat font size and weight as separate design variables, but balancing these elements becomes crucial when cognitive processing is at play. Consider a scenario where large, bold headlines dominate a page. While they may grab attention, they can overshadow the content and make it harder for readers to focus on the main message. The same goes for lightweight fonts of small sizes on mobile screens. Smartphones already have limited space to display text, so you must choose the right size carefully. Yet, if the font is too small, the reader ends up straining their eyes or trying to zoom in to see. In the meantime, their brain is trying to process what they should do while retaining the information at the same time, leading to quicker fatigue and reduced comprehension. In practice, achieving the right balance involves: Keep bold at a minimum: Use heavier weights sparingly and in contrast to regular body text to avoid visual competition. Avoid extremes in small text: Pair lighter ones only with larger font sizes, and keep small fonts bold enough to remain legible. Create consistent scale relationships: Establish a modular type scale where size and weight changes feel proportional and deliberate. Adjust for density and whitespace: Consider how the thickness and size affect line spacing and overall rhythm — too tight or loose can interrupt flow. Test with real content: Evaluate how each combination of fonts looks to you to ensure clarity and cohesion before hitting publish. Accessibility and Inclusivity Design is effective when it works for as many people as possible, and typography is still a large part of that. Roughly 16% of the world’s population lives with some form of disability, including visual impairments, cognitive processing challenges and reading disorders. That means people may engage with your content differently from what you expect. That is where clarity, contrast and adaptability become fundamental. For instance, the Bureau of Internet Accessibility recommends using at least 12-point type for body text and no smaller than 9-point type. However, larger sizes may be more suitable, depending on the format and context. Otherwise, text that dips below the thresholds makes the content harder to read, especially for low-vision users. That is why it is important to follow accessibility procedures like the Web Content Accessibility Guidelines (WCAG). While WCAG does not define a specific minimum font size, it offers criteria for success in accessible design for people with vision disabilities. Other platforms — like the World Wide Web Consortium (W3C) — also create standards for website accessibility, helping you develop digital content that caters to those with disabilities. Font heaviness is just as important as size. I try to avoid using weight alone to communicate meaning since many users with cognitive or visual impairments may not perceive these changes reliably. Instead, merging it with other visual cues like spacing or color contrast is excellent for reinforcing the message. Practical Applications and Industry Relevance for Designers The influence of font size and weight applies across nearly every industry where communication is central. When used strategically, typography can improve engagement, understanding and decision-making. Retail and Packaging Design Font choices directly impact how shoppers perceive products at first glance. On packaging, size and weight influence everything from readability to emotional tone. While part of it concerns standing out on a shelf, understanding immediately is also key. According to recent surveys, 72% of U.S. consumers agree that packaging design influences their purchase decisions. If the product information is hard to read, buyers may move on. Education and Learning Environments In educational settings, typography can support or hinder the learning process. Clear, accessible fonts at the right size and weight can reduce distractions and support comprehension, especially for students with dyslexia or attention disorders. Type that guides the eye and builds structure enhances retention and keeps learners engaged longer. Health Care and Patient Communication Medical documents, prescription instructions and digital health portals require absolute clarity. Otherwise, it can lead to miscommunication or even health risks. If you work in health care as a designer, weight and size decisions matter as much. It ensures patients can find, read and understand essential information without added strain. User Testing and Data-Driven Design In design, you must make hundreds of visual decisions in a single project, but not all of them should rely on instinct alone. When it comes to font size and weight, testing how real users respond can offer insights that improve the usability and effectiveness of a product. While many design systems prescribe standard font sizes and weights, context matters. What reads well on a desktop screen may offer different results on mobile. A weight that looks elegant in a mock-up may strain readers’ eyes in long-form content. User testing allows you to identify these breakdowns early and make adjustments before launch. Typography testing can range from informal preference feedback to more structured approaches like A/B testing or eye-tracking studies. Key factors to observe include: Readability: Can users quickly and accurately scan and interpret the content? Engagement: Does one font pairing lead to longer time-on-page or lower bounce rates? Retention: Are users able to recall the information they have read after interacting with the design? Tracking metrics like scroll depth, click-through rates and user drop-off points can reveal where typography may be helping or hurting comprehension. Designing for Clarity Making minor font size and weight adjustments may not seem like a big deal, but they carry real cognitive weight. The right choices can improve comprehension, reduce mental fatigue and create more user-friendly experiences. While designing, it is easy to become swept up in the aesthetics. However, taking the time to understand the decisions you make can shape attention and how well it works across audiences and industries. Eleanor Hecks Eleanor Hecks is a web designer and design writer of 8+ years, whose work has been featured in publications such as Smashing Magazine, Envato and HubSpot. She currently works as Editor-in-Chief of Designerly Magazine.

W Conran Design’s graphic design for last year’s Paris Olympics has won D&AD’s highest accolade. The Black Pencil is reserved for “truly groundbreaking work” and some years none are given out. But this year’s juries awarded three Black Pencils, including the Paris games’ visual identity. The judges called it a “breakthrough for traditional sports marketing aesthetics” and praised the design for being “playful and scalable, with a unifying but distinctive feel that blends heritage and sport.” W Conran Design co-founder and creative director Gilles Deléris called working on the Olympics and Paralympics, “a once-in-a-lifetime opportunity for a designer.” “We are so proud and honoured by this recognition, which celebrates five years of collaboration with the Paris 2024 Organising Committee teams,” he said. “It was a shared commitment to excellence and a design system that is fresh, joyful, and popular.” W Conran Design’s work for the Paris Olympics It is only the fifth time a graphic design project has won a Black Pencil, joining Johnson Banks’ Fruit and Veg stamps for Royal Mail (2004), the new UK coin designs for the Royal Mint (2005), TBWA’s Trillion Dollar Flyers for the exiled Zimbabwean Newspaper (2010), and Hans Thiessen’s provocative annual report for the Calgary Society for Persons with Disabilities (2012). One rebrand has previously won the top honour – Made Thought’s 2015 work for GF Smith. This year, the Paris design was joined on the Black Pencil podium by A$AP Rocky’s music video Tailor Swif, by Iconoclast LA, and FCB New York’s Spreadbeats, which hacked spreadsheets as a way to promote Spotify’s ad offerings. Its Black Pencil was for digital design, and this award caps a fine couple of weeks for that work, which also cleaned up at the ADC Annual awards, where it was named Best in Show. This year, 11,689 entrants from 86 countries submitted 30,000 pieces of work to the D&AD awards. But JKR global executive creative director Lisa Smith, who is also a D&AD trustee, said that judging was tricky due to a level of creative sameness. “Too many entries follow the same established design codes and trends, making everything start to look and feel alike, regardless of category,” she said. “The work that stood out – and was ultimately awarded – was the kind that breaks away from the expected: inspiring, well-crafted, and truly fit for purpose.” The Yellow Pencil is the highest award in each category. There were 48 in total, 11 of which went to the main design categories. These were: Brand Identity Refresh: Porto Rocha’s Nike Run rebrand Porto Rocha’s work for Nike Run New Brand Identity: Meat Studio for Pangmei Deserts Meat Studio’s work for Pangmei Desserts New Brand Identity: Scholz & Friends Berlin for the Tiroler Festspiele Scholz & Friends Berlin’s work for the Tiroler Festspiele New Brand Identity: Angelina Pischikova and Karina Zhukovskaya for mud Angelina Pischikova and Karina Zhukovskaya’s identity for their mud pet care brand. Graphic Design and Packaging Design: Serviceplan Germany’s Price Packs for PENNY Serviceplan Germany’s Price Packs for PENNY Graphic Design and Spatial Design: Circus Grey Peru’s Sightwalks for UNACEM Magazine and Newspaper Design: Uncommon Creative Studio covers for Port Magazine Uncommon Creative Studio’s work for Port Magazine Typography: DutchScot’s work for Danish textile company Tameko DutchScot’s work for Danish textile company Tameko Type Design and Lettering: TypeTogether’s Playwrite for Google TypeTogether’s Playwrite for Google Overall there were 107 pencils awarded in the design categories, led by graphic design (21%), packaging design (17%) and type design and lettering (15%). There were 31 pencils awarded in the branding categories, with double the number of awards in the new brand category (21) compared to brand refresh (10). There were 26 pencils for illustration, 20 for experiential, 12 for typography, and seven for writing for design. Across the board, the winners demonstrate “the power of design not just as a form of art, but as a catalyst for commercial success and behavioural change,” says D&AD CEO, Dara Lynch. “The resurgence of craftsmanship stands as a reminder that in an era of automation, true excellence lies in the thoughtful execution of ideas,” she added. You can see all the D&AD winners here.

Whichever way you cut it, mix it or remaster it, the Eurovision Song Contest is a deeply weird thing. Not weird in the sense of outlandish outfits, incomprehensible lyrics or fever-dream choreography (although that’s all there if you want it). Nor weird in the sense that a 69-year-old pan-European singing competition has become one of the few remaining water cooler events that pull people outside of their own bubbles and into a shared frame of reference.. But weird on a more fundamental level. An event, and a brand, that is unbelievably hard to pin down. On the one hand, it’s the Euros for people who don’t like football – big, bombastic, slick, chock-full of mini flag icons and low-level national biases. And on the other, it’s this gloriously bizarre exercise in high camp, a joyful gathering of relatively unknown musical acts in such a way that makes the music almost an afterthought. Basically, an excuse for one big, mad, everyone’s-welcome party. In an era where every European country has long-established talent shows; when the music industry is dominated by a handful of transnational mega-stars; when even the notion of “Europe” is itself under strain, it’s hard to understand quite why it still exists. Never mind that it reaches a global audience of 163 million. Its genius lies in how seriously it takes itself. And perhaps it offers a little insight into a much overlooked aspect of brand identity – self-perception. Make no mistake, Eurovision is a serious brand. From visual identity to marketing to international television rights to the experience itself, it’s very aware of the power it wields. It’s the world’s biggest live music event for a reason. But crucially, Eurovision is a brand that feels in on the game it’s playing. It comes brilliantly close to acknowledging how preposterous the whole thing is. Whether that’s including Australia, for the simple fact that it’s really popular 9,000 miles from Europe, or whether it’s the brooding figure of executive supervisor Martin Österdahl, smouldering and saying nothing as he helps count votes. Even the presenters (both on-stage and on our screens) feel in on the joke. Always seemingly one step away from breaking out into an unrecoverable fit of giggles. “Crucially, Eurovision is a brand that feels in on the game it’s playing.” This is exceptional, serious branding. It’s branding that creates just enough space to offer a wry wink at its audience. To say, “We get it. In the grand scheme of things, none of this truly matters, but you might as well enjoy it.” It’s a glint of mischief that simultaneously acknowledges that it’s a confection being broadcast to an audience of consumers, while drawing that same audience sincerely closer, warmer to the brand than before.Eurovision might be an extreme example, but great brands are masters at the glint of mischief. IKEA famously talks about their “twinkle in the eye” – a little dose of irreverence that manages to make the proposition of affordable, self-assembly furniture and aspirational style hold together against the odds. As a consumer, you can’t help but like them, even when the category conventions are pushing you to think the opposite. Method have harnessed the glint through packaging design. Just no-frills and minimalist enough to winkingly call bullshit on the garish, overhyped claims of the cleaning products category; never quite no-frills or minimalist enough to become either a self-parody or budget bleach. Even Ryanair, with its unrepentant take on budget customer service, employs the glint of mischief to make people dislike them that little bit less. How a brand views itself translates to how others view it. And if you view yourself with genuine self-awareness – you understand, however implicitly, that you are a brand, built to sell help sell things, and not a pioneering force for positive change, a cultural disruptor, or an essential part of a lifestyle identity – you can connect with an audience who themselves know, deep down, they are being sold to. A glint of mischief, a twinkle in the eye, a little touch of human self-awareness in a world of extreme creative and strategic self-seriousness. Eurovision gets this better than anyone – perhaps the most serious practitioners in the art of unseriousness out there. For a continent that feels deathly serious most of the time – economically, politically, socially – it might just offer a little dose of genuine mischief we can all relate to. Josh Dickins is head of consulting at Modern Citizens, a modular agency built to solve modern brand problems.

In a saturated beauty market where "clean" and "science-led" are often tossed around as buzzwords, new skincare brand Kind Atoms stands out by actually delivering on both. London design studio Run For The Hills was brought on to bring the brand's story, identity and debut product to life, and the results are nothing short of stunning. Rooted in tradition and realised with scientific rigour, Kind Atoms draws inspiration from its founders' South Asian heritage. Disheartened by the lack of effective yet gentle skincare for sensitive skin, the team looked inward (and backwards) to childhood memories of natural remedies: turmeric, saffron, amla, and honey passed down through generations. Blending these time-honoured rituals with cutting-edge cosmetic chemistry, the founders – who also happen to be trained scientists – have created a brand that doesn't just trade on nostalgia. It builds on it. The result is a skincare brand that's kind in every sense of the word. To help bring their vision to life, the team tapped creative studio Run For The Hills, known for its work across branding, interiors and art direction. Co-founder and creative lead Chris Trotman steered the creative direction, designing a visual identity that balances the old with the new, the natural with the technical. At the heart of the branding is a bespoke serif logotype and an elliptical atomic logomark, nodding to the fusion of science and nature. "We designed the logo to be timeless and elegant," Chris explains. "Intentionally to feel more premium than the product's price point might suggest, offering skincare lovers a pleasantly unexpected touch of luxury." The same approach carries through to the packaging design. The brand's first product, The Atomic Moisturiser, comes in a sleek matte green bottle, embossed with delicate gold lettering and topped with a satisfying twist mechanism. Housed in a matching green box finished with gold typography, it's designed to feel luxurious but never exclusionary. True to its name, Kind Atoms aims to make high-quality skincare more accessible. The debut product is priced fairly, ensuring that the tactile unboxing experience and elevated visuals don't come at the cost of inclusivity. It's a clever balance, delivering aesthetic polish without drifting into elitism. The visual identity leans into earthy tones, like mustard yellow, deep green, cream, and charcoal black, offering warmth and grounded sophistication. "Every element from the bespoke logotype to the rich, earthy colour palette reflects our ethos of fusing nature with science," say co-founders Jusna Ali and Roxanna Maani. "Run For The Hills instinctively understood our vision, translating it into a design language that feels both timeless and modern." That clarity of vision extended into the launch campaign, which Run For The Hills art directed. The brand photography avoids overly stylised gloss in favour of an organic, tactile feel. Products were shot against softly coloured paper backdrops and paired with natural props like bark and olive branches foraged from local parks and gardens. "For the product shoot, we wanted to fully embrace the brand's deep connection to nature," says Chris. "We gathered props straight from our surroundings – wood stumps and bark from the park, olive branches from our garden – to bring an organic, authentic feel to the imagery." Real women—friends of the founders—were used as models, adding an extra layer of authenticity to the visuals. The brand's aesthetic is natural and elegant, one that feels deliberate and thoughtful without trying too hard. To complete the launch, Run For The Hills also designed and developed Kind Atoms' Shopify-powered website. A clean, scrollable layout allows for immersive storytelling, layering parallax visuals with generous negative space. The result is a minimalist yet engaging digital experience that foregrounds the brand's values: calm, clarity, and care. The Atomic Moisturiser may be the first product, but it sets the tone for a brand that promises to expand with care. While rooted in personal experience and cultural memory, Kind Atoms is looking ahead, creating products that are not only scientifically sound but also beautifully considered. In a category often dominated by extremes, with clinical minimalism on one end and chaotic maximalism on the other, Kind Atoms occupies a quietly confident middle ground. It doesn't shout, doesn't posture and shows what's possible when you take the time to do things properly.