• L'ère de la recherche alimentée par l'IA bouleverse complètement le marketing, et c'est inacceptable ! Comment peut-on accepter que des algorithmes prennent le contrôle des décisions d'achat des consommateurs ? Avant, nous avions le droit de lire plusieurs avis, de comparer, de réfléchir. Maintenant, tout est réduit à une réponse rapide, et ce sont les grandes entreprises qui en profitent, laissant les petites en ruine. La recherche alimentée par l'IA n'est pas une avancée, c'est une régression qui tue la diversité et la transparence. Les marketeurs doivent se battre pour exister dans ce monde déformé. Réveillez-vous, car votre voix compte encore !

    #RechercheIA #Marketing #
    L'ère de la recherche alimentée par l'IA bouleverse complètement le marketing, et c'est inacceptable ! Comment peut-on accepter que des algorithmes prennent le contrôle des décisions d'achat des consommateurs ? Avant, nous avions le droit de lire plusieurs avis, de comparer, de réfléchir. Maintenant, tout est réduit à une réponse rapide, et ce sont les grandes entreprises qui en profitent, laissant les petites en ruine. La recherche alimentée par l'IA n'est pas une avancée, c'est une régression qui tue la diversité et la transparence. Les marketeurs doivent se battre pour exister dans ce monde déformé. Réveillez-vous, car votre voix compte encore ! #RechercheIA #Marketing #
    How AI Powered Search Is Changing Marketing, and What You Can Do About It.
    Imagine you need a new washer/dryer. In the past you’d read through several review sites, but now an AI-powered search gives you a single, convenient answer in seconds. AI-powered search is fundamentally altering how customers find information, and t
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  • casque VR, voyage en avion, réalité virtuelle, long trajet, confort en vol, technologie en voyage, expérience immersive, divertissement en vol, problème de sécurité

    ## Introduction

    Voyager en avion, en particulier pour ces longs trajets interminables, est souvent considéré comme un véritable supplice. Les heures s'étirent, le temps semble se figer et, avouons-le, le divertissement proposé par les compagnies aériennes laisse souvent à désirer. Alors, pourquoi ne pas profiter de la technologie m...
    casque VR, voyage en avion, réalité virtuelle, long trajet, confort en vol, technologie en voyage, expérience immersive, divertissement en vol, problème de sécurité ## Introduction Voyager en avion, en particulier pour ces longs trajets interminables, est souvent considéré comme un véritable supplice. Les heures s'étirent, le temps semble se figer et, avouons-le, le divertissement proposé par les compagnies aériennes laisse souvent à désirer. Alors, pourquoi ne pas profiter de la technologie m...
    Prendre son casque VR dans l’avion : Bonne ou mauvaise idée ?
    casque VR, voyage en avion, réalité virtuelle, long trajet, confort en vol, technologie en voyage, expérience immersive, divertissement en vol, problème de sécurité ## Introduction Voyager en avion, en particulier pour ces longs trajets interminables, est souvent considéré comme un véritable supplice. Les heures s'étirent, le temps semble se figer et, avouons-le, le divertissement proposé par...
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  • Amazon Prime Day – encore une fois, cette farce déguisée en « journée de bonnes affaires » va se dérouler sous nos yeux ! Oui, les dates viennent de tomber, et comme toujours, il est temps de s'interroger sur l'absurdité de cette opération commerciale. Pourquoi devrions-nous nous soucier de ces soi-disant « offres » qui ne font qu'enrichir un géant déjà trop puissant ?

    Tout d'abord, parlons de la manipulation psychologique que représente Amazon Prime Day. Chaque année, les consommateurs sont poussés à croire qu'ils vont réaliser des économies incroyables. Mais la vérité, c'est que beaucoup de ces "offres" sont simplement des prix gonflés qui, à la fin, ne nous font pas économiser un centime. C'est un cirque où nous sommes les clowns, applaudissant à des rabais qui ne sont rien d'autre qu'une illusion créée pour nous faire sortir notre carte de crédit.

    De plus, cette pratique ne fait que renforcer le pouvoir de monopole d'Amazon sur le marché. Chaque clic que nous faisons sur leur site, chaque article que nous achetons, alimente une machine qui écrase les petites entreprises et les commerces locaux. Nous faisons des folies sur des produits qui, au fond, ne sont pas nécessaires. Pendant ce temps, les magasins de quartier ferment leurs portes, victimes d'une concurrence déloyale. Qui se soucie des conséquences sociales et économiques de nos dépenses impulsives lors de ces journées de soldes ? Personne, visiblement !

    Et parlons aussi de l'impact environnemental de ces achats en masse. Chaque produit commandé en ligne nécessite des ressources – de l'énergie pour le transport à la fabrication des emballages. Amazon, avec ses livraisons express, contribue à une augmentation considérable des émissions de carbone. Mais peu importe, tant que nous pouvons remplir notre panier avec des gadgets inutiles et des vêtements à bas prix, n'est-ce pas ?

    En fin de compte, il est temps que nous ouvrions les yeux sur cette mascarade. Amazon Prime Day n'est pas une célébration de l'économie, c'est une exploitation délibérée de notre cupidité. Au lieu de nous réjouir de ces « offres », nous devrions nous demander qui en profite vraiment. La réponse est simple : un petit groupe de milliardaires qui se moquent éperdument de nous.

    Alors, la prochaine fois que vous vous préparez pour cette semaine de « bonnes affaires », pensez à ce que vous soutenez. Il est grand temps de changer notre façon de consommer et de privilégier des choix éthiques et responsables. Refusons d'être des marionnettes dans le jeu d'Amazon !

    #AmazonPrimeDay #ConsommationResponsable #Monopole #ImpactEnvironnemental #ÉconomieÉthique
    Amazon Prime Day – encore une fois, cette farce déguisée en « journée de bonnes affaires » va se dérouler sous nos yeux ! Oui, les dates viennent de tomber, et comme toujours, il est temps de s'interroger sur l'absurdité de cette opération commerciale. Pourquoi devrions-nous nous soucier de ces soi-disant « offres » qui ne font qu'enrichir un géant déjà trop puissant ? Tout d'abord, parlons de la manipulation psychologique que représente Amazon Prime Day. Chaque année, les consommateurs sont poussés à croire qu'ils vont réaliser des économies incroyables. Mais la vérité, c'est que beaucoup de ces "offres" sont simplement des prix gonflés qui, à la fin, ne nous font pas économiser un centime. C'est un cirque où nous sommes les clowns, applaudissant à des rabais qui ne sont rien d'autre qu'une illusion créée pour nous faire sortir notre carte de crédit. De plus, cette pratique ne fait que renforcer le pouvoir de monopole d'Amazon sur le marché. Chaque clic que nous faisons sur leur site, chaque article que nous achetons, alimente une machine qui écrase les petites entreprises et les commerces locaux. Nous faisons des folies sur des produits qui, au fond, ne sont pas nécessaires. Pendant ce temps, les magasins de quartier ferment leurs portes, victimes d'une concurrence déloyale. Qui se soucie des conséquences sociales et économiques de nos dépenses impulsives lors de ces journées de soldes ? Personne, visiblement ! Et parlons aussi de l'impact environnemental de ces achats en masse. Chaque produit commandé en ligne nécessite des ressources – de l'énergie pour le transport à la fabrication des emballages. Amazon, avec ses livraisons express, contribue à une augmentation considérable des émissions de carbone. Mais peu importe, tant que nous pouvons remplir notre panier avec des gadgets inutiles et des vêtements à bas prix, n'est-ce pas ? En fin de compte, il est temps que nous ouvrions les yeux sur cette mascarade. Amazon Prime Day n'est pas une célébration de l'économie, c'est une exploitation délibérée de notre cupidité. Au lieu de nous réjouir de ces « offres », nous devrions nous demander qui en profite vraiment. La réponse est simple : un petit groupe de milliardaires qui se moquent éperdument de nous. Alors, la prochaine fois que vous vous préparez pour cette semaine de « bonnes affaires », pensez à ce que vous soutenez. Il est grand temps de changer notre façon de consommer et de privilégier des choix éthiques et responsables. Refusons d'être des marionnettes dans le jeu d'Amazon ! #AmazonPrimeDay #ConsommationResponsable #Monopole #ImpactEnvironnemental #ÉconomieÉthique
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  • Op-ed: Canada’s leadership in solar air heating—Innovation and flagship projects

    Solar air heating is among the most cost-effective applications of solar thermal energy. These systems are used for space heating and preheating fresh air for ventilation, typically using glazed or unglazed perforated solar collectors. The collectors draw in outside air, heat it using solar energy, and then distribute it through ductwork to meet building heating and fresh air needs. In 2024, Canada led again the world for the at least seventh year in a row in solar air heating adoption. The four key suppliers – Trigo Energies, Conserval Engineering, Matrix Energy, and Aéronergie – reported a combined 26,203 m2of collector area sold last year. Several of these providers are optimistic about the growing demand. These findings come from the newly released Canadian Solar Thermal Market Survey 2024, commissioned by Natural Resources Canada.
    Canada is the global leader in solar air heating. The market is driven by a strong network of experienced system suppliers, optimized technologies, and a few small favorable funding programs – especially in the province of Quebec. Architects and developers are increasingly turning to these cost-effective, façade-integrated systems as a practical solution for reducing onsite natural gas consumption.
    Despite its cold climate, Canada benefits from strong solar potential with solar irradiance in many areas rivaling or even exceeding that of parts of Europe. This makes solar air heating not only viable, but especially valuable in buildings with high fresh air requirements including schools, hospitals, and offices. The projects highlighted in this article showcase the versatility and relevance of solar air heating across a range of building types, from new constructions to retrofits.
    Figure 1: Preheating air for industrial buildings: 2,750 m2of Calento SL solar air collectors cover all south-west and south-east facing facades of the FAB3R factory in Trois-Rivières, Quebec. The hourly unitary flow rate is set at 41 m3/m2 or 2.23 cfm/ft2 of collector area, at the lower range because only a limited number of intake fans was close enough to the solar façade to avoid long ventilation ductwork. Photo: Trigo Energies
    Quebec’s solar air heating boom: the Trigo Energies story
    Trigo Energies makes almost 90 per cent of its sales in Quebec. “We profit from great subsidies, as solar air systems are supported by several organizations in our province – the electricity utility Hydro Quebec, the gas utility Energir and the Ministry of Natural Resources,” explained Christian Vachon, Vice President Technologies and R&D at Trigo Energies.
    Trigo Energies currently has nine employees directly involved in planning, engineering and installing solar air heating systems and teams up with several partner contractors to install mostly retrofit projects. “A high degree of engineering is required to fit a solar heating system into an existing factory,” emphasized Vachon. “Knowledge about HVAC engineering is as important as experience with solar thermal and architecture.”
    One recent Trigo installation is at the FAB3R factory in Trois-Rivières. FAB3R specializes in manufacturing, repairing, and refurbishing large industrial equipment. Its air heating and ventilation system needed urgent renovation because of leakages and discomfort for the workers. “Due to many positive references he had from industries in the area, the owner of FAB3R contacted us,” explained Vachon. “The existence of subsidies helped the client to go for a retrofitting project including solar façade at once instead of fixing the problems one bit at a time.” Approximately 50 per cent of the investment costs for both the solar air heating and the renovation of the indoor ventilation system were covered by grants and subsidies. FAB3R profited from an Energir grant targeted at solar preheating, plus an investment subsidy from the Government of Quebec’s EcoPerformance Programme.
     
    Blue or black, but always efficient: the advanced absorber coating
    In October 2024, the majority of the new 2,750 m²solar façade at FAB3R began operation. According to Vachon, the system is expected to cover approximately 13 per cent of the factory’s annual heating demand, which is otherwise met by natural gas. Trigo Energies equipped the façade with its high-performance Calento SL collectors, featuring a notable innovation: a selective, low-emissivity coating that withstands outdoor conditions. Introduced by Trigo in 2019 and manufactured by Almeco Group from Italy, this advanced coating is engineered to maximize solar absorption while minimizing heat loss via infrared emission, enhancing the overall efficiency of the system.
    The high efficiency coating is now standard in Trigo’s air heating systems. According to the manufacturer, the improved collector design shows a 25 to 35 per cent increase in yield over the former generation of solar air collectors with black paint. Testing conducted at Queen’s University confirms this performance advantage. Researchers measured the performance of transpired solar air collectors both with and without a selective coating, mounted side-by-side on a south-facing vertical wall. The results showed that the collectors with the selective coating produced 1.3 to 1.5 times more energy than those without it. In 2024, the monitoring results were jointly published by Queen’s University and Canmat Energy in a paper titled Performance Comparison of a Transpired Air Solar Collector with Low-E Surface Coating.
    Selective coating, also used on other solar thermal technologies including glazed flat plate or vacuum tube collectors, has a distinctive blue color. Trigo customers can, however, choose between blue and black finishes. “By going from the normal blue selective coating to black selective coating, which Almeco is specially producing for Trigo, we lose about 1 per cent in solar efficiency,” explained Vachon.
    Figure 2: Building-integrated solar air heating façade with MatrixAir collectors at the firehall building in Mont Saint Hilaire, south of Montreal. The 190 m2south-facing wall preheats the fresh air, reducing natural gas consumption by 18 per cent compared to the conventional make-up system. Architect: Leclerc Architecture. Photo: Matrix Energy
    Matrix Energy: collaborating with architects and engineers in new builds
    The key target customer group of Matrix Energy are public buildings – mainly new construction. “Since the pandemic, schools are more conscious about fresh air, and solar preheating of the incoming fresh air has a positive impact over the entire school year,” noted Brian Wilkinson, President of Matrix Energy.
    Matrix Energy supplies systems across Canada, working with local partners to source and process the metal sheets used in their MatrixAir collectors. These metal sheets are perforated and then formed into architectural cladding profiles. The company exclusively offers unglazed, single-stage collectors, citing fire safety concerns associated with polymeric covers.
    “We have strong relationships with many architects and engineers who appreciate the simplicity and cost-effectiveness of transpired solar air heating systems,” said President Brian Wilkinson, describing the company’s sales approach. “Matrix handles system design and supplies the necessary materials, while installation is carried out by specialized cladding and HVAC contractors overseen by on-site architects and engineers,” Wilkinson added.
    Finding the right flow: the importance of unitary airflow rates
    One of the key design factors in solar air heating systems is the amount of air that passes through each square meter of the perforated metal absorber,  known as the unitary airflow rate. The principle is straightforward: higher airflow rates deliver more total heat to the building, while lower flow rates result in higher outlet air temperatures. Striking the right balance between air volume and temperature gain is essential for efficient system performance.
    For unglazed collectors mounted on building façades, typical hourly flow rates should range between 120 and 170, or 6.6 to 9.4 cfm/ft2. However, Wilkinson suggests that an hourly airflow rate of around 130 m³/h/m²offers the best cost-benefit balance for building owners. If the airflow is lower, the system will deliver higher air temperatures, but it would then need a much larger collector area to achieve the same air volume and optimum performance, he explained.
    It’s also crucial for the flow rate to overcome external wind pressure. As wind passes over the absorber, air flow through the collector’s perforations is reduced, resulting in heat losses to the environment. This effect becomes even more pronounced in taller buildings, where wind exposure is greater. To ensure the system performs well even in these conditions, higher hourly airflow rates typically between 150 and 170 m³/m² are necessary.
    Figure 3: One of three apartment blocks of the Maple House in Toronto’s Canary District. Around 160 m2of SolarWall collectors clad the two-storey mechanical penthouse on the roof. The rental flats have been occupied since the beginning of 2024. Collaborators: architects-Alliance, Claude Cormier et Associés, Thornton Tomasetti, RWDI, Cole Engineering, DesignAgency, MVShore, BA Group, EllisDon. Photo: Conserval Engineering
    Solar air heating systems support LEED-certified building designs
    Solar air collectors are also well-suited for use in multi-unit residential buildings. A prime example is the Canary District in Toronto, where single-stage SolarWall collectors from Conserval Engineering have been installed on several MURBs to clad the mechanical penthouses. “These penthouses are an ideal location for our air heating collectors, as they contain the make-up air units that supply corridor ventilation throughout the building,” explained Victoria Hollick, Vice President of Conserval Engineering. “The walls are typically finished with metal façades, which can be seamlessly replaced with a SolarWall system – maintaining the architectural language without disruption.” To date, nine solar air heating systems have been commissioned in the Canary District, covering a total collector area of over 1,000 m².
    “Our customers have many motivations to integrate SolarWall technology into their new construction or retrofit projects, either carbon reduction, ESG, or green building certification targets,” explained Hollick.
    The use of solar air collectors in the Canary District was proposed by architects from the Danish firm Cobe. The black-colored SolarWall system preheats incoming air before it is distributed to the building’s corridors and common areas, reducing reliance on natural gas heating and supporting the pursuit of LEED Gold certification. Hollick estimates the amount of gas saved between 10 to 20 per cent of the total heating load for the corridor ventilation of the multi-unit residential buildings. Additional energy-saving strategies include a 50/50 window-to-wall ratio with high-performance glazing, green roofs, high-efficiency mechanical systems, LED lighting, and Energy Star-certified appliances.
    The ideal orientation for a SolarWall system is due south. However, the systems can be built at any orientation up to 90° east and west, explained Hollick. A SolarWall at 90° would have approximately 60 per cent of the energy production of the same area facing south.Canada’s expertise in solar air heating continues to set a global benchmark, driven by supporting R&D, by innovative technologies, strategic partnerships, and a growing portfolio of high-impact projects. With strong policy support and proven performance, solar air heating is poised to play a key role in the country’s energy-efficient building future.
    Figure 4: Claude-Bechard Building in Quebec is a showcase project for sustainable architecture with a 72 m2Lubi solar air heating wall from Aéronergie. It serves as a regional administrative center. Architectural firm: Goulet et Lebel Architectes. Photo: Art Massif

    Bärbel Epp is the general manager of the German Agency solrico, whose focus is on solar market research and international communication.
    The post Op-ed: Canada’s leadership in solar air heating—Innovation and flagship projects appeared first on Canadian Architect.
    #oped #canadas #leadership #solar #air
    Op-ed: Canada’s leadership in solar air heating—Innovation and flagship projects
    Solar air heating is among the most cost-effective applications of solar thermal energy. These systems are used for space heating and preheating fresh air for ventilation, typically using glazed or unglazed perforated solar collectors. The collectors draw in outside air, heat it using solar energy, and then distribute it through ductwork to meet building heating and fresh air needs. In 2024, Canada led again the world for the at least seventh year in a row in solar air heating adoption. The four key suppliers – Trigo Energies, Conserval Engineering, Matrix Energy, and Aéronergie – reported a combined 26,203 m2of collector area sold last year. Several of these providers are optimistic about the growing demand. These findings come from the newly released Canadian Solar Thermal Market Survey 2024, commissioned by Natural Resources Canada. Canada is the global leader in solar air heating. The market is driven by a strong network of experienced system suppliers, optimized technologies, and a few small favorable funding programs – especially in the province of Quebec. Architects and developers are increasingly turning to these cost-effective, façade-integrated systems as a practical solution for reducing onsite natural gas consumption. Despite its cold climate, Canada benefits from strong solar potential with solar irradiance in many areas rivaling or even exceeding that of parts of Europe. This makes solar air heating not only viable, but especially valuable in buildings with high fresh air requirements including schools, hospitals, and offices. The projects highlighted in this article showcase the versatility and relevance of solar air heating across a range of building types, from new constructions to retrofits. Figure 1: Preheating air for industrial buildings: 2,750 m2of Calento SL solar air collectors cover all south-west and south-east facing facades of the FAB3R factory in Trois-Rivières, Quebec. The hourly unitary flow rate is set at 41 m3/m2 or 2.23 cfm/ft2 of collector area, at the lower range because only a limited number of intake fans was close enough to the solar façade to avoid long ventilation ductwork. Photo: Trigo Energies Quebec’s solar air heating boom: the Trigo Energies story Trigo Energies makes almost 90 per cent of its sales in Quebec. “We profit from great subsidies, as solar air systems are supported by several organizations in our province – the electricity utility Hydro Quebec, the gas utility Energir and the Ministry of Natural Resources,” explained Christian Vachon, Vice President Technologies and R&D at Trigo Energies. Trigo Energies currently has nine employees directly involved in planning, engineering and installing solar air heating systems and teams up with several partner contractors to install mostly retrofit projects. “A high degree of engineering is required to fit a solar heating system into an existing factory,” emphasized Vachon. “Knowledge about HVAC engineering is as important as experience with solar thermal and architecture.” One recent Trigo installation is at the FAB3R factory in Trois-Rivières. FAB3R specializes in manufacturing, repairing, and refurbishing large industrial equipment. Its air heating and ventilation system needed urgent renovation because of leakages and discomfort for the workers. “Due to many positive references he had from industries in the area, the owner of FAB3R contacted us,” explained Vachon. “The existence of subsidies helped the client to go for a retrofitting project including solar façade at once instead of fixing the problems one bit at a time.” Approximately 50 per cent of the investment costs for both the solar air heating and the renovation of the indoor ventilation system were covered by grants and subsidies. FAB3R profited from an Energir grant targeted at solar preheating, plus an investment subsidy from the Government of Quebec’s EcoPerformance Programme.   Blue or black, but always efficient: the advanced absorber coating In October 2024, the majority of the new 2,750 m²solar façade at FAB3R began operation. According to Vachon, the system is expected to cover approximately 13 per cent of the factory’s annual heating demand, which is otherwise met by natural gas. Trigo Energies equipped the façade with its high-performance Calento SL collectors, featuring a notable innovation: a selective, low-emissivity coating that withstands outdoor conditions. Introduced by Trigo in 2019 and manufactured by Almeco Group from Italy, this advanced coating is engineered to maximize solar absorption while minimizing heat loss via infrared emission, enhancing the overall efficiency of the system. The high efficiency coating is now standard in Trigo’s air heating systems. According to the manufacturer, the improved collector design shows a 25 to 35 per cent increase in yield over the former generation of solar air collectors with black paint. Testing conducted at Queen’s University confirms this performance advantage. Researchers measured the performance of transpired solar air collectors both with and without a selective coating, mounted side-by-side on a south-facing vertical wall. The results showed that the collectors with the selective coating produced 1.3 to 1.5 times more energy than those without it. In 2024, the monitoring results were jointly published by Queen’s University and Canmat Energy in a paper titled Performance Comparison of a Transpired Air Solar Collector with Low-E Surface Coating. Selective coating, also used on other solar thermal technologies including glazed flat plate or vacuum tube collectors, has a distinctive blue color. Trigo customers can, however, choose between blue and black finishes. “By going from the normal blue selective coating to black selective coating, which Almeco is specially producing for Trigo, we lose about 1 per cent in solar efficiency,” explained Vachon. Figure 2: Building-integrated solar air heating façade with MatrixAir collectors at the firehall building in Mont Saint Hilaire, south of Montreal. The 190 m2south-facing wall preheats the fresh air, reducing natural gas consumption by 18 per cent compared to the conventional make-up system. Architect: Leclerc Architecture. Photo: Matrix Energy Matrix Energy: collaborating with architects and engineers in new builds The key target customer group of Matrix Energy are public buildings – mainly new construction. “Since the pandemic, schools are more conscious about fresh air, and solar preheating of the incoming fresh air has a positive impact over the entire school year,” noted Brian Wilkinson, President of Matrix Energy. Matrix Energy supplies systems across Canada, working with local partners to source and process the metal sheets used in their MatrixAir collectors. These metal sheets are perforated and then formed into architectural cladding profiles. The company exclusively offers unglazed, single-stage collectors, citing fire safety concerns associated with polymeric covers. “We have strong relationships with many architects and engineers who appreciate the simplicity and cost-effectiveness of transpired solar air heating systems,” said President Brian Wilkinson, describing the company’s sales approach. “Matrix handles system design and supplies the necessary materials, while installation is carried out by specialized cladding and HVAC contractors overseen by on-site architects and engineers,” Wilkinson added. Finding the right flow: the importance of unitary airflow rates One of the key design factors in solar air heating systems is the amount of air that passes through each square meter of the perforated metal absorber,  known as the unitary airflow rate. The principle is straightforward: higher airflow rates deliver more total heat to the building, while lower flow rates result in higher outlet air temperatures. Striking the right balance between air volume and temperature gain is essential for efficient system performance. For unglazed collectors mounted on building façades, typical hourly flow rates should range between 120 and 170, or 6.6 to 9.4 cfm/ft2. However, Wilkinson suggests that an hourly airflow rate of around 130 m³/h/m²offers the best cost-benefit balance for building owners. If the airflow is lower, the system will deliver higher air temperatures, but it would then need a much larger collector area to achieve the same air volume and optimum performance, he explained. It’s also crucial for the flow rate to overcome external wind pressure. As wind passes over the absorber, air flow through the collector’s perforations is reduced, resulting in heat losses to the environment. This effect becomes even more pronounced in taller buildings, where wind exposure is greater. To ensure the system performs well even in these conditions, higher hourly airflow rates typically between 150 and 170 m³/m² are necessary. Figure 3: One of three apartment blocks of the Maple House in Toronto’s Canary District. Around 160 m2of SolarWall collectors clad the two-storey mechanical penthouse on the roof. The rental flats have been occupied since the beginning of 2024. Collaborators: architects-Alliance, Claude Cormier et Associés, Thornton Tomasetti, RWDI, Cole Engineering, DesignAgency, MVShore, BA Group, EllisDon. Photo: Conserval Engineering Solar air heating systems support LEED-certified building designs Solar air collectors are also well-suited for use in multi-unit residential buildings. A prime example is the Canary District in Toronto, where single-stage SolarWall collectors from Conserval Engineering have been installed on several MURBs to clad the mechanical penthouses. “These penthouses are an ideal location for our air heating collectors, as they contain the make-up air units that supply corridor ventilation throughout the building,” explained Victoria Hollick, Vice President of Conserval Engineering. “The walls are typically finished with metal façades, which can be seamlessly replaced with a SolarWall system – maintaining the architectural language without disruption.” To date, nine solar air heating systems have been commissioned in the Canary District, covering a total collector area of over 1,000 m². “Our customers have many motivations to integrate SolarWall technology into their new construction or retrofit projects, either carbon reduction, ESG, or green building certification targets,” explained Hollick. The use of solar air collectors in the Canary District was proposed by architects from the Danish firm Cobe. The black-colored SolarWall system preheats incoming air before it is distributed to the building’s corridors and common areas, reducing reliance on natural gas heating and supporting the pursuit of LEED Gold certification. Hollick estimates the amount of gas saved between 10 to 20 per cent of the total heating load for the corridor ventilation of the multi-unit residential buildings. Additional energy-saving strategies include a 50/50 window-to-wall ratio with high-performance glazing, green roofs, high-efficiency mechanical systems, LED lighting, and Energy Star-certified appliances. The ideal orientation for a SolarWall system is due south. However, the systems can be built at any orientation up to 90° east and west, explained Hollick. A SolarWall at 90° would have approximately 60 per cent of the energy production of the same area facing south.Canada’s expertise in solar air heating continues to set a global benchmark, driven by supporting R&D, by innovative technologies, strategic partnerships, and a growing portfolio of high-impact projects. With strong policy support and proven performance, solar air heating is poised to play a key role in the country’s energy-efficient building future. Figure 4: Claude-Bechard Building in Quebec is a showcase project for sustainable architecture with a 72 m2Lubi solar air heating wall from Aéronergie. It serves as a regional administrative center. Architectural firm: Goulet et Lebel Architectes. Photo: Art Massif Bärbel Epp is the general manager of the German Agency solrico, whose focus is on solar market research and international communication. The post Op-ed: Canada’s leadership in solar air heating—Innovation and flagship projects appeared first on Canadian Architect. #oped #canadas #leadership #solar #air
    WWW.CANADIANARCHITECT.COM
    Op-ed: Canada’s leadership in solar air heating—Innovation and flagship projects
    Solar air heating is among the most cost-effective applications of solar thermal energy. These systems are used for space heating and preheating fresh air for ventilation, typically using glazed or unglazed perforated solar collectors. The collectors draw in outside air, heat it using solar energy, and then distribute it through ductwork to meet building heating and fresh air needs. In 2024, Canada led again the world for the at least seventh year in a row in solar air heating adoption. The four key suppliers – Trigo Energies, Conserval Engineering, Matrix Energy, and Aéronergie – reported a combined 26,203 m2 (282,046 ft2) of collector area sold last year. Several of these providers are optimistic about the growing demand. These findings come from the newly released Canadian Solar Thermal Market Survey 2024, commissioned by Natural Resources Canada. Canada is the global leader in solar air heating. The market is driven by a strong network of experienced system suppliers, optimized technologies, and a few small favorable funding programs – especially in the province of Quebec. Architects and developers are increasingly turning to these cost-effective, façade-integrated systems as a practical solution for reducing onsite natural gas consumption. Despite its cold climate, Canada benefits from strong solar potential with solar irradiance in many areas rivaling or even exceeding that of parts of Europe. This makes solar air heating not only viable, but especially valuable in buildings with high fresh air requirements including schools, hospitals, and offices. The projects highlighted in this article showcase the versatility and relevance of solar air heating across a range of building types, from new constructions to retrofits. Figure 1: Preheating air for industrial buildings: 2,750 m2 (29,600 ft2) of Calento SL solar air collectors cover all south-west and south-east facing facades of the FAB3R factory in Trois-Rivières, Quebec. The hourly unitary flow rate is set at 41 m3/m2 or 2.23 cfm/ft2 of collector area, at the lower range because only a limited number of intake fans was close enough to the solar façade to avoid long ventilation ductwork. Photo: Trigo Energies Quebec’s solar air heating boom: the Trigo Energies story Trigo Energies makes almost 90 per cent of its sales in Quebec. “We profit from great subsidies, as solar air systems are supported by several organizations in our province – the electricity utility Hydro Quebec, the gas utility Energir and the Ministry of Natural Resources,” explained Christian Vachon, Vice President Technologies and R&D at Trigo Energies. Trigo Energies currently has nine employees directly involved in planning, engineering and installing solar air heating systems and teams up with several partner contractors to install mostly retrofit projects. “A high degree of engineering is required to fit a solar heating system into an existing factory,” emphasized Vachon. “Knowledge about HVAC engineering is as important as experience with solar thermal and architecture.” One recent Trigo installation is at the FAB3R factory in Trois-Rivières. FAB3R specializes in manufacturing, repairing, and refurbishing large industrial equipment. Its air heating and ventilation system needed urgent renovation because of leakages and discomfort for the workers. “Due to many positive references he had from industries in the area, the owner of FAB3R contacted us,” explained Vachon. “The existence of subsidies helped the client to go for a retrofitting project including solar façade at once instead of fixing the problems one bit at a time.” Approximately 50 per cent of the investment costs for both the solar air heating and the renovation of the indoor ventilation system were covered by grants and subsidies. FAB3R profited from an Energir grant targeted at solar preheating, plus an investment subsidy from the Government of Quebec’s EcoPerformance Programme.   Blue or black, but always efficient: the advanced absorber coating In October 2024, the majority of the new 2,750 m² (29,600 ft2) solar façade at FAB3R began operation (see figure 1). According to Vachon, the system is expected to cover approximately 13 per cent of the factory’s annual heating demand, which is otherwise met by natural gas. Trigo Energies equipped the façade with its high-performance Calento SL collectors, featuring a notable innovation: a selective, low-emissivity coating that withstands outdoor conditions. Introduced by Trigo in 2019 and manufactured by Almeco Group from Italy, this advanced coating is engineered to maximize solar absorption while minimizing heat loss via infrared emission, enhancing the overall efficiency of the system. The high efficiency coating is now standard in Trigo’s air heating systems. According to the manufacturer, the improved collector design shows a 25 to 35 per cent increase in yield over the former generation of solar air collectors with black paint. Testing conducted at Queen’s University confirms this performance advantage. Researchers measured the performance of transpired solar air collectors both with and without a selective coating, mounted side-by-side on a south-facing vertical wall. The results showed that the collectors with the selective coating produced 1.3 to 1.5 times more energy than those without it. In 2024, the monitoring results were jointly published by Queen’s University and Canmat Energy in a paper titled Performance Comparison of a Transpired Air Solar Collector with Low-E Surface Coating. Selective coating, also used on other solar thermal technologies including glazed flat plate or vacuum tube collectors, has a distinctive blue color. Trigo customers can, however, choose between blue and black finishes. “By going from the normal blue selective coating to black selective coating, which Almeco is specially producing for Trigo, we lose about 1 per cent in solar efficiency,” explained Vachon. Figure 2: Building-integrated solar air heating façade with MatrixAir collectors at the firehall building in Mont Saint Hilaire, south of Montreal. The 190 m2 (2,045 ft2) south-facing wall preheats the fresh air, reducing natural gas consumption by 18 per cent compared to the conventional make-up system. Architect: Leclerc Architecture. Photo: Matrix Energy Matrix Energy: collaborating with architects and engineers in new builds The key target customer group of Matrix Energy are public buildings – mainly new construction. “Since the pandemic, schools are more conscious about fresh air, and solar preheating of the incoming fresh air has a positive impact over the entire school year,” noted Brian Wilkinson, President of Matrix Energy. Matrix Energy supplies systems across Canada, working with local partners to source and process the metal sheets used in their MatrixAir collectors. These metal sheets are perforated and then formed into architectural cladding profiles. The company exclusively offers unglazed, single-stage collectors, citing fire safety concerns associated with polymeric covers. “We have strong relationships with many architects and engineers who appreciate the simplicity and cost-effectiveness of transpired solar air heating systems,” said President Brian Wilkinson, describing the company’s sales approach. “Matrix handles system design and supplies the necessary materials, while installation is carried out by specialized cladding and HVAC contractors overseen by on-site architects and engineers,” Wilkinson added. Finding the right flow: the importance of unitary airflow rates One of the key design factors in solar air heating systems is the amount of air that passes through each square meter of the perforated metal absorber,  known as the unitary airflow rate. The principle is straightforward: higher airflow rates deliver more total heat to the building, while lower flow rates result in higher outlet air temperatures. Striking the right balance between air volume and temperature gain is essential for efficient system performance. For unglazed collectors mounted on building façades, typical hourly flow rates should range between 120 and 170 (m3/h/m2), or 6.6 to 9.4 cfm/ft2. However, Wilkinson suggests that an hourly airflow rate of around 130 m³/h/m² (7.2 cfm/ft2) offers the best cost-benefit balance for building owners. If the airflow is lower, the system will deliver higher air temperatures, but it would then need a much larger collector area to achieve the same air volume and optimum performance, he explained. It’s also crucial for the flow rate to overcome external wind pressure. As wind passes over the absorber, air flow through the collector’s perforations is reduced, resulting in heat losses to the environment. This effect becomes even more pronounced in taller buildings, where wind exposure is greater. To ensure the system performs well even in these conditions, higher hourly airflow rates typically between 150 and 170 m³/m² (8.3 to 9.4 cfm/ft2)  are necessary. Figure 3: One of three apartment blocks of the Maple House in Toronto’s Canary District. Around 160 m2 (1,722 ft2) of SolarWall collectors clad the two-storey mechanical penthouse on the roof. The rental flats have been occupied since the beginning of 2024. Collaborators: architects-Alliance, Claude Cormier et Associés, Thornton Tomasetti, RWDI, Cole Engineering, DesignAgency, MVShore, BA Group, EllisDon. Photo: Conserval Engineering Solar air heating systems support LEED-certified building designs Solar air collectors are also well-suited for use in multi-unit residential buildings. A prime example is the Canary District in Toronto (see Figure 3), where single-stage SolarWall collectors from Conserval Engineering have been installed on several MURBs to clad the mechanical penthouses. “These penthouses are an ideal location for our air heating collectors, as they contain the make-up air units that supply corridor ventilation throughout the building,” explained Victoria Hollick, Vice President of Conserval Engineering. “The walls are typically finished with metal façades, which can be seamlessly replaced with a SolarWall system – maintaining the architectural language without disruption.” To date, nine solar air heating systems have been commissioned in the Canary District, covering a total collector area of over 1,000 m² (10,764 ft2). “Our customers have many motivations to integrate SolarWall technology into their new construction or retrofit projects, either carbon reduction, ESG, or green building certification targets,” explained Hollick. The use of solar air collectors in the Canary District was proposed by architects from the Danish firm Cobe. The black-colored SolarWall system preheats incoming air before it is distributed to the building’s corridors and common areas, reducing reliance on natural gas heating and supporting the pursuit of LEED Gold certification. Hollick estimates the amount of gas saved between 10 to 20 per cent of the total heating load for the corridor ventilation of the multi-unit residential buildings. Additional energy-saving strategies include a 50/50 window-to-wall ratio with high-performance glazing, green roofs, high-efficiency mechanical systems, LED lighting, and Energy Star-certified appliances. The ideal orientation for a SolarWall system is due south. However, the systems can be built at any orientation up to 90° east and west, explained Hollick. A SolarWall at 90° would have approximately 60 per cent of the energy production of the same area facing south.Canada’s expertise in solar air heating continues to set a global benchmark, driven by supporting R&D, by innovative technologies, strategic partnerships, and a growing portfolio of high-impact projects. With strong policy support and proven performance, solar air heating is poised to play a key role in the country’s energy-efficient building future. Figure 4: Claude-Bechard Building in Quebec is a showcase project for sustainable architecture with a 72 m2 (775 ft2) Lubi solar air heating wall from Aéronergie. It serves as a regional administrative center. Architectural firm: Goulet et Lebel Architectes. Photo: Art Massif Bärbel Epp is the general manager of the German Agency solrico, whose focus is on solar market research and international communication. The post Op-ed: Canada’s leadership in solar air heating—Innovation and flagship projects appeared first on Canadian Architect.
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  • Microsoft employee bypasses ‘Palestine’ block to email thousands of staff in protest

    A Microsoft employee has managed to circumvent a block instituted earlier this week that limited mentions of “Palestine,” “Gaza,” and “Genocide” in email subject lines or in the body of a message. Nisreen Jaradat, a senior tech support engineer at Microsoft, emailed thousands of employees on May 23rd with the subject line: “You can’t get rid of us.”“As a Palestinian worker, I am fed up with the way our people have been treated by this company,” the note, a copy of which was obtained by The Verge, reads. “I am sending this email as a message to Microsoft leaders: the cost of trying to silence all voices that dare to humanize Palestinians is far higher than simply listening to the concerns of your employees.”It’s not immediately clear how Jaradat got around the block. The email calls on Microsoft employees to sign a petition by the No Azure for Apartheidgroup, which urges Microsoft to end its contracts with the Israeli government. NOAA is behind several high-profile protest actions in recent weeks, and Jaradat, a member, also encourages colleagues to join the group in different capacities. Microsoft spokesperson Frank Shaw directed The Verge to a previous statement it shared when the block was initially reported, saying that mass emailing colleagues “about any topic not related to work is not appropriate,” and that the company has “taken measures to try and reduce those emails to those that have not opted in.”NOAA organizer Hossam Nasr called Microsoft’s decision to block words “particularly egregious.”“Microsoft keeps telling its workers to go through the appropriate channels, and yet time and time again, those who speak up in ‘appropriate channels’ from viva engage posts to HR tickets are silenced or ignored,” Nasr said in a statement. “What Microsoft is really telling us is: make it convenient for us to ignore you. Nisreen’s email summarizes it: they cannot get rid of us. We will continue protesting in all ways big and small until our demands are met.”Microsoft put this email block into place the same week as its Build developer conference, during which current and former Microsoft employees, as well as hundreds of others, have been protesting against the company’s contracts with the Israeli government. Microsoft employee Joe Lopez disrupted Build’s opening keynote on May 19th and then sent an email to thousands of Microsoft employees. The company fired him the same day.A Palestinian tech worker then disrupted Microsoft’s CoreAI head during his presentation at Build on May 20th. The next day, two former Microsoft employees disrupted a Build session, and a Microsoft executive inadvertently revealed internal messages regarding Walmart’s use of AI moments later. There were also protests outside the conference venue on multiple days this week.This week’s protests and emails come just days after Microsoft acknowledged its cloud and AI contracts with Israel, but it claimed that an internal and external review had found “no evidence” that its tools were used to “target or harm people” in Gaza.Read the full email below:Yesterday, Microsoft chose to utterly and completely discriminate against an entire nation, an entire people, and an entire community by blocking all employees from sending any outbound email containing the words “Palestine”, “Gaza”, “genocide”, or “apartheid”. Microsoft leaders justified this blatant censorship by saying it was to prevent you from receiving emails like the email that you are reading right now. Even though Microsoft SLT are aware that this “short term solution” is easily bypassable, as this email clearly proves, Microsoft still doubled down, insisted on not rolling back the policy, and decided to continue targeting and repressing their Palestinian, Arab, Muslim, and allied workers. They refused to revoke this censorship tactic, despite its potential illegality, dozens of employees expressing how racist of a decision it was, and even leaders admitting they see how it can be perceived as discriminatory and targeted. This further proves how little Microsoft values Palestinian lives and Palestinian suffering.As a Palestinian worker, I am fed up with the way our people have been treated by this company. I am sending this email as a message to Microsoft leaders: the cost of trying to silence all voices that dare to humanize Palestinians is far higher than simply listening to the concerns of your employees. Had this useless and discriminatory policy been revoked, as I tried to request numerous times through so-called “proper channels”, I would not be sending you all this email.Despite claiming to have “heard concerns from our employees and the public regarding Microsoft technologies used by the Israeli military to target civilians or cause harm in the conflict in Gaza” in a statement riddled with lies, admissions, and absurd justifications, Microsoft has shown that they are utterly uninterested in hearing what we have to say.Microsoft claims that they “provide many avenues for all voices to be heard”. However, whenever we try to discuss anything substantial about divesting from genocide in the “approved channels”, workers are retaliated against, doxxed, or silenced. Microsoft has deleted relevant employee questions in AMAs with executives and shut down Viva Engage posts in dedicated channels for asking SLT questions. Managers have warned outspoken directs to stay quiet and have even openly retaliated against them. When my community tries to flag issues and concerns to HR/GER/WIT, we have been met with racist outcomes with double standards. Throughout all this, Microsoft has sent a clear message to their employees: There are no proper channels at Microsoft to express your concerns, disagreements, or even questions about how Microsoft is using your labor to kill Palestinian babies.Over this past week, Microsoft has shown their true face, brutalizing, detaining, firing, pepper spraying, threatening and insulting workers and former workers protesting at Microsoft Build. This email censorship is simply the latest example in a long list of recent extreme and outrageous escalations by Microsoft against my community. Enough is enough.It has become clear that Microsoft will not listen to us out of the goodness of their hearts.Microsoft will not change their stance just because it is the moral or even legal thing to do. Microsoft will only divest from genocide once it becomes more expensive for them to kill Palestinians than not. Right now, Microsoft makes a lot of money from genocide-profiteering, so we must make support for genocide even more expensive.The situation in Palestine is more urgent by the minute. More and more Palestinians are being killed of starvation under the Israeli Occupation Forces‘s bombing campaign, invasion, and siege that has martyred an estimated 400,000 Palestinians. The IOF have kidnapped over 16,000 Palestinians and placed them in torture and rape camps. 1.93 million Palestinians in Gaza have been displaced, and over 40,000 Palestinians have been displaced in the West Bank.While a hostile work environment is difficult, it cannot compare to the horrors taking place in Palestine - horrors that we as Microsoft employees are complicit in. These futile attempts to silence our community, while painful at times, are evidence that the pressure we are applying is working. This is not the time for baby steps or gradual progress. Starving infants cannot wait any longer. We, as a company of over 200,000 employees, are providing the technological backbone for Israel’s genocidal war machine in Palestinian. We, as employees of this company, have a responsibility to end our employer’s complicity in this AI-assisted genocide! Now is the time to escalate against Microsoft and end this Microsoft-powered genocide!I am calling on every employee of conscience to:Sign No Azure for Apartheid’s petition calling for a termination of all Microsoft contracts with the Israeli military and government: consider whether you want to stay in the company and fight for change from within, or if you want to leave and stop contributing labor to genocide.If you choose to leave Microsoft to no longer be complicit in genocide, do not go quietly. The No Azure for Apartheid campaign is ready to help you make an impact on your way out for Palestine, and we will also do our best to provide you support before leaving. Reach out to us expressing your interest to leave here.If you choose to stay, continue to fight from the inside to end Microsoft’s, and your own, complicity in war crimes, join the No Azure for Apartheid campaign. If you are worried about being public with your affiliation, rest assured that as a worker-led grassroots movement, we have members with all levels of anonymity and risk level. Some of our members are publicly visible and will even publicly confront our war-criminal executives, such as Satya Nadella, Mustafa Suleyman, and Jay Parikh at major Microsoft events like the 50th Anniversary celebration and Microsoft Build. Other members choose to stay completely anonymous and still contribute to the critical work of the campaign. There is room for everyone: I do understand that as Microsoft employees, we cannot fully boycott Microsoft, most of us can focus on the priority targets set by the Boycott, Divest, and Sanctionmovement, which recently set Microsoft as a priority target. The main target of the boycott is Microsoft Gaming, especially X-Box. We can also encourage our friends and family to boycott Microsoft where possible.To Microsoft Senior Leadership team specifically:You cannot silence Palestine.You cannot silence Gaza.You cannot hide your involvement in genocide and apartheid.Fre e PalestineNisreen JaradatSee More:
    #microsoft #employee #bypasses #palestine #block
    Microsoft employee bypasses ‘Palestine’ block to email thousands of staff in protest
    A Microsoft employee has managed to circumvent a block instituted earlier this week that limited mentions of “Palestine,” “Gaza,” and “Genocide” in email subject lines or in the body of a message. Nisreen Jaradat, a senior tech support engineer at Microsoft, emailed thousands of employees on May 23rd with the subject line: “You can’t get rid of us.”“As a Palestinian worker, I am fed up with the way our people have been treated by this company,” the note, a copy of which was obtained by The Verge, reads. “I am sending this email as a message to Microsoft leaders: the cost of trying to silence all voices that dare to humanize Palestinians is far higher than simply listening to the concerns of your employees.”It’s not immediately clear how Jaradat got around the block. The email calls on Microsoft employees to sign a petition by the No Azure for Apartheidgroup, which urges Microsoft to end its contracts with the Israeli government. NOAA is behind several high-profile protest actions in recent weeks, and Jaradat, a member, also encourages colleagues to join the group in different capacities. Microsoft spokesperson Frank Shaw directed The Verge to a previous statement it shared when the block was initially reported, saying that mass emailing colleagues “about any topic not related to work is not appropriate,” and that the company has “taken measures to try and reduce those emails to those that have not opted in.”NOAA organizer Hossam Nasr called Microsoft’s decision to block words “particularly egregious.”“Microsoft keeps telling its workers to go through the appropriate channels, and yet time and time again, those who speak up in ‘appropriate channels’ from viva engage posts to HR tickets are silenced or ignored,” Nasr said in a statement. “What Microsoft is really telling us is: make it convenient for us to ignore you. Nisreen’s email summarizes it: they cannot get rid of us. We will continue protesting in all ways big and small until our demands are met.”Microsoft put this email block into place the same week as its Build developer conference, during which current and former Microsoft employees, as well as hundreds of others, have been protesting against the company’s contracts with the Israeli government. Microsoft employee Joe Lopez disrupted Build’s opening keynote on May 19th and then sent an email to thousands of Microsoft employees. The company fired him the same day.A Palestinian tech worker then disrupted Microsoft’s CoreAI head during his presentation at Build on May 20th. The next day, two former Microsoft employees disrupted a Build session, and a Microsoft executive inadvertently revealed internal messages regarding Walmart’s use of AI moments later. There were also protests outside the conference venue on multiple days this week.This week’s protests and emails come just days after Microsoft acknowledged its cloud and AI contracts with Israel, but it claimed that an internal and external review had found “no evidence” that its tools were used to “target or harm people” in Gaza.Read the full email below:Yesterday, Microsoft chose to utterly and completely discriminate against an entire nation, an entire people, and an entire community by blocking all employees from sending any outbound email containing the words “Palestine”, “Gaza”, “genocide”, or “apartheid”. Microsoft leaders justified this blatant censorship by saying it was to prevent you from receiving emails like the email that you are reading right now. Even though Microsoft SLT are aware that this “short term solution” is easily bypassable, as this email clearly proves, Microsoft still doubled down, insisted on not rolling back the policy, and decided to continue targeting and repressing their Palestinian, Arab, Muslim, and allied workers. They refused to revoke this censorship tactic, despite its potential illegality, dozens of employees expressing how racist of a decision it was, and even leaders admitting they see how it can be perceived as discriminatory and targeted. This further proves how little Microsoft values Palestinian lives and Palestinian suffering.As a Palestinian worker, I am fed up with the way our people have been treated by this company. I am sending this email as a message to Microsoft leaders: the cost of trying to silence all voices that dare to humanize Palestinians is far higher than simply listening to the concerns of your employees. Had this useless and discriminatory policy been revoked, as I tried to request numerous times through so-called “proper channels”, I would not be sending you all this email.Despite claiming to have “heard concerns from our employees and the public regarding Microsoft technologies used by the Israeli military to target civilians or cause harm in the conflict in Gaza” in a statement riddled with lies, admissions, and absurd justifications, Microsoft has shown that they are utterly uninterested in hearing what we have to say.Microsoft claims that they “provide many avenues for all voices to be heard”. However, whenever we try to discuss anything substantial about divesting from genocide in the “approved channels”, workers are retaliated against, doxxed, or silenced. Microsoft has deleted relevant employee questions in AMAs with executives and shut down Viva Engage posts in dedicated channels for asking SLT questions. Managers have warned outspoken directs to stay quiet and have even openly retaliated against them. When my community tries to flag issues and concerns to HR/GER/WIT, we have been met with racist outcomes with double standards. Throughout all this, Microsoft has sent a clear message to their employees: There are no proper channels at Microsoft to express your concerns, disagreements, or even questions about how Microsoft is using your labor to kill Palestinian babies.Over this past week, Microsoft has shown their true face, brutalizing, detaining, firing, pepper spraying, threatening and insulting workers and former workers protesting at Microsoft Build. This email censorship is simply the latest example in a long list of recent extreme and outrageous escalations by Microsoft against my community. Enough is enough.It has become clear that Microsoft will not listen to us out of the goodness of their hearts.Microsoft will not change their stance just because it is the moral or even legal thing to do. Microsoft will only divest from genocide once it becomes more expensive for them to kill Palestinians than not. Right now, Microsoft makes a lot of money from genocide-profiteering, so we must make support for genocide even more expensive.The situation in Palestine is more urgent by the minute. More and more Palestinians are being killed of starvation under the Israeli Occupation Forces‘s bombing campaign, invasion, and siege that has martyred an estimated 400,000 Palestinians. The IOF have kidnapped over 16,000 Palestinians and placed them in torture and rape camps. 1.93 million Palestinians in Gaza have been displaced, and over 40,000 Palestinians have been displaced in the West Bank.While a hostile work environment is difficult, it cannot compare to the horrors taking place in Palestine - horrors that we as Microsoft employees are complicit in. These futile attempts to silence our community, while painful at times, are evidence that the pressure we are applying is working. This is not the time for baby steps or gradual progress. Starving infants cannot wait any longer. We, as a company of over 200,000 employees, are providing the technological backbone for Israel’s genocidal war machine in Palestinian. We, as employees of this company, have a responsibility to end our employer’s complicity in this AI-assisted genocide! Now is the time to escalate against Microsoft and end this Microsoft-powered genocide!I am calling on every employee of conscience to:Sign No Azure for Apartheid’s petition calling for a termination of all Microsoft contracts with the Israeli military and government: consider whether you want to stay in the company and fight for change from within, or if you want to leave and stop contributing labor to genocide.If you choose to leave Microsoft to no longer be complicit in genocide, do not go quietly. The No Azure for Apartheid campaign is ready to help you make an impact on your way out for Palestine, and we will also do our best to provide you support before leaving. Reach out to us expressing your interest to leave here.If you choose to stay, continue to fight from the inside to end Microsoft’s, and your own, complicity in war crimes, join the No Azure for Apartheid campaign. If you are worried about being public with your affiliation, rest assured that as a worker-led grassroots movement, we have members with all levels of anonymity and risk level. Some of our members are publicly visible and will even publicly confront our war-criminal executives, such as Satya Nadella, Mustafa Suleyman, and Jay Parikh at major Microsoft events like the 50th Anniversary celebration and Microsoft Build. Other members choose to stay completely anonymous and still contribute to the critical work of the campaign. There is room for everyone: I do understand that as Microsoft employees, we cannot fully boycott Microsoft, most of us can focus on the priority targets set by the Boycott, Divest, and Sanctionmovement, which recently set Microsoft as a priority target. The main target of the boycott is Microsoft Gaming, especially X-Box. We can also encourage our friends and family to boycott Microsoft where possible.To Microsoft Senior Leadership team specifically:You cannot silence Palestine.You cannot silence Gaza.You cannot hide your involvement in genocide and apartheid.Fre e PalestineNisreen JaradatSee More: #microsoft #employee #bypasses #palestine #block
    WWW.THEVERGE.COM
    Microsoft employee bypasses ‘Palestine’ block to email thousands of staff in protest
    A Microsoft employee has managed to circumvent a block instituted earlier this week that limited mentions of “Palestine,” “Gaza,” and “Genocide” in email subject lines or in the body of a message. Nisreen Jaradat, a senior tech support engineer at Microsoft, emailed thousands of employees on May 23rd with the subject line: “You can’t get rid of us.”“As a Palestinian worker, I am fed up with the way our people have been treated by this company,” the note, a copy of which was obtained by The Verge, reads. “I am sending this email as a message to Microsoft leaders: the cost of trying to silence all voices that dare to humanize Palestinians is far higher than simply listening to the concerns of your employees.”It’s not immediately clear how Jaradat got around the block. The email calls on Microsoft employees to sign a petition by the No Azure for Apartheid (NOAA) group, which urges Microsoft to end its contracts with the Israeli government. NOAA is behind several high-profile protest actions in recent weeks, and Jaradat, a member, also encourages colleagues to join the group in different capacities. Microsoft spokesperson Frank Shaw directed The Verge to a previous statement it shared when the block was initially reported, saying that mass emailing colleagues “about any topic not related to work is not appropriate,” and that the company has “taken measures to try and reduce those emails to those that have not opted in.”NOAA organizer Hossam Nasr called Microsoft’s decision to block words “particularly egregious.”“Microsoft keeps telling its workers to go through the appropriate channels, and yet time and time again, those who speak up in ‘appropriate channels’ from viva engage posts to HR tickets are silenced or ignored,” Nasr said in a statement. “What Microsoft is really telling us is: make it convenient for us to ignore you. Nisreen’s email summarizes it: they cannot get rid of us. We will continue protesting in all ways big and small until our demands are met.”Microsoft put this email block into place the same week as its Build developer conference, during which current and former Microsoft employees, as well as hundreds of others, have been protesting against the company’s contracts with the Israeli government. Microsoft employee Joe Lopez disrupted Build’s opening keynote on May 19th and then sent an email to thousands of Microsoft employees. The company fired him the same day.A Palestinian tech worker then disrupted Microsoft’s CoreAI head during his presentation at Build on May 20th. The next day, two former Microsoft employees disrupted a Build session, and a Microsoft executive inadvertently revealed internal messages regarding Walmart’s use of AI moments later. There were also protests outside the conference venue on multiple days this week.This week’s protests and emails come just days after Microsoft acknowledged its cloud and AI contracts with Israel, but it claimed that an internal and external review had found “no evidence” that its tools were used to “target or harm people” in Gaza.Read the full email below:Yesterday, Microsoft chose to utterly and completely discriminate against an entire nation, an entire people, and an entire community by blocking all employees from sending any outbound email containing the words “Palestine”, “Gaza”, “genocide”, or “apartheid”. Microsoft leaders justified this blatant censorship by saying it was to prevent you from receiving emails like the email that you are reading right now. Even though Microsoft SLT are aware that this “short term solution” is easily bypassable, as this email clearly proves, Microsoft still doubled down, insisted on not rolling back the policy, and decided to continue targeting and repressing their Palestinian, Arab, Muslim, and allied workers. They refused to revoke this censorship tactic, despite its potential illegality, dozens of employees expressing how racist of a decision it was, and even leaders admitting they see how it can be perceived as discriminatory and targeted. This further proves how little Microsoft values Palestinian lives and Palestinian suffering.As a Palestinian worker, I am fed up with the way our people have been treated by this company. I am sending this email as a message to Microsoft leaders: the cost of trying to silence all voices that dare to humanize Palestinians is far higher than simply listening to the concerns of your employees. Had this useless and discriminatory policy been revoked, as I tried to request numerous times through so-called “proper channels”[1][2], I would not be sending you all this email.Despite claiming to have “heard concerns from our employees and the public regarding Microsoft technologies used by the Israeli military to target civilians or cause harm in the conflict in Gaza” in a statement riddled with lies, admissions, and absurd justifications, Microsoft has shown that they are utterly uninterested in hearing what we have to say.Microsoft claims that they “provide many avenues for all voices to be heard”. However, whenever we try to discuss anything substantial about divesting from genocide in the “approved channels”, workers are retaliated against, doxxed, or silenced. Microsoft has deleted relevant employee questions in AMAs with executives and shut down Viva Engage posts in dedicated channels for asking SLT questions. Managers have warned outspoken directs to stay quiet and have even openly retaliated against them. When my community tries to flag issues and concerns to HR/GER/WIT, we have been met with racist outcomes with double standards. Throughout all this, Microsoft has sent a clear message to their employees: There are no proper channels at Microsoft to express your concerns, disagreements, or even questions about how Microsoft is using your labor to kill Palestinian babies.Over this past week, Microsoft has shown their true face, brutalizing, detaining, firing, pepper spraying, threatening and insulting workers and former workers protesting at Microsoft Build. This email censorship is simply the latest example in a long list of recent extreme and outrageous escalations by Microsoft against my community. Enough is enough.It has become clear that Microsoft will not listen to us out of the goodness of their hearts.Microsoft will not change their stance just because it is the moral or even legal thing to do. Microsoft will only divest from genocide once it becomes more expensive for them to kill Palestinians than not. Right now, Microsoft makes a lot of money from genocide-profiteering, so we must make support for genocide even more expensive.The situation in Palestine is more urgent by the minute. More and more Palestinians are being killed of starvation under the Israeli Occupation Forces (IOF)‘s bombing campaign, invasion, and siege that has martyred an estimated 400,000 Palestinians. The IOF have kidnapped over 16,000 Palestinians and placed them in torture and rape camps. 1.93 million Palestinians in Gaza have been displaced, and over 40,000 Palestinians have been displaced in the West Bank.While a hostile work environment is difficult, it cannot compare to the horrors taking place in Palestine - horrors that we as Microsoft employees are complicit in. These futile attempts to silence our community, while painful at times, are evidence that the pressure we are applying is working. This is not the time for baby steps or gradual progress. Starving infants cannot wait any longer. We, as a company of over 200,000 employees, are providing the technological backbone for Israel’s genocidal war machine in Palestinian. We, as employees of this company, have a responsibility to end our employer’s complicity in this AI-assisted genocide! Now is the time to escalate against Microsoft and end this Microsoft-powered genocide!I am calling on every employee of conscience to:Sign No Azure for Apartheid’s petition calling for a termination of all Microsoft contracts with the Israeli military and government: https://noaa.cc/petitionStrongly consider whether you want to stay in the company and fight for change from within, or if you want to leave and stop contributing labor to genocide.If you choose to leave Microsoft to no longer be complicit in genocide, do not go quietly. The No Azure for Apartheid campaign is ready to help you make an impact on your way out for Palestine, and we will also do our best to provide you support before leaving. Reach out to us expressing your interest to leave here.If you choose to stay, continue to fight from the inside to end Microsoft’s, and your own, complicity in war crimes, join the No Azure for Apartheid campaign. If you are worried about being public with your affiliation, rest assured that as a worker-led grassroots movement, we have members with all levels of anonymity and risk level. Some of our members are publicly visible and will even publicly confront our war-criminal executives, such as Satya Nadella, Mustafa Suleyman, and Jay Parikh at major Microsoft events like the 50th Anniversary celebration and Microsoft Build. Other members choose to stay completely anonymous and still contribute to the critical work of the campaign. There is room for everyone: https://noaa.cc/joinWhile I do understand that as Microsoft employees, we cannot fully boycott Microsoft, most of us can focus on the priority targets set by the Boycott, Divest, and Sanction (BDS) movement, which recently set Microsoft as a priority target. The main target of the boycott is Microsoft Gaming, especially X-Box. We can also encourage our friends and family to boycott Microsoft where possible.To Microsoft Senior Leadership team specifically:You cannot silence Palestine.You cannot silence Gaza.You cannot hide your involvement in genocide and apartheid.Fre e PalestineNisreen JaradatSee More:
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