ActuGaming.net Débrief’ : Battlefield 6, Pokémon Presents, Hellraiser, Ghost Recon et Grounded 2 Comme chaque week-end, on fait le point sur l’actualité de la semaine. Ce dimanche ne […] L'article Débrief’ : Battlefield 6, Po

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“I want to make a big announcement,” said Faryar Shirzad, the chief policy officer of Coinbase, to a nearly empty room. His words echoed across the massive hall at the Bitcoin Conference, deep in the caverns of The Venetian Expo in Las Vegas, and it wasn’t apparent how many people were watching on the livestream. Then again, somebody out there may have been interested in the panelists he was interviewing, one of whom was unusual by Bitcoin Conference standards: Chris LaCivita, the political consultant who’d co-chaired Donald Trump’s 2024 presidential campaign. “I am super proud to say it on this stage,” Shirzad continued, addressing the dozens of people scattered across 5,000 chairs. “We have just become a major sponsor of the America250 effort.” My jaw dropped. Coinbase, the world’s largest crypto exchange, the owner of 12 percent of the world’s Bitcoin supply, and listed on the S&P 500, was paying for Trump to hold a military parade.No wonder they made the announcement in an empty room. Today was “Code and Country”: an entire day of MAGA-themed panels on the Nakamoto Main Stage, full of Republican legislators, White House officials, and political operatives, all of whom praised Trump as the savior of the crypto world. But Code and Country was part of Industry Day, which was VIP only and closed to General Admission holders — the people with the $199 tickets, who flocked to the conference seeking wisdom from brilliant technologists and fabulously wealthy crypto moguls, who believed that decentralized currency on a blockchain could not be controlled by government authoritarians. They’d have drowned Shirzad in boos if they saw him give money to Donald Trump’s campaign manager, and they would have stormed the Nakamoto stage if they knew the purpose of America250. America250 is a nonprofit established by Congress during Barack Obama’s presidency with a mundane mission: to plan the nationwide festivities for July 4th, 2026, the 250th anniversary of the signing of the Declaration of Independence. “Who remembers the Bicentennial in 1976?” the co-chair, former U.S. Treasurer Rosie Rios, asked the crowd. “I remember it like it was yesterday, and this one is going to be bigger and better.” But then Trump got re-elected, appointed LaCivita as co-chair, and suddenly, the party was starting earlier. The week before the conference, America250 announced that it would host a “Grand Military Parade” on June 14th to celebrate the U.S. Army’s 250th birthday, releasing tickets for prime seats along the parade route and near the Washington Monument on their website, hosting other festivities on the National Mall, and credentialing the press covering the event. (Their celebrations and events are a different operation from the U.S. Army, which had never planned for a parade to celebrate its 250th birthday, much less a military parade, but is now spending up to $45 million in taxpayer dollars to make the parade happen.) According to the most recent statements from Army officials, the parade will include hundreds of cannons, dozens of Black Hawk and Chinook helicopters, fighter jets, bombers, and 150 military vehicles, including Bradley Fighting Vehicles, Stryker Fighting Vehicles, Humvees, and if the logistics work out, 25 (or more) M1 Abrams tanks. Trump had spent years trying to get the government to throw a military parade — primarily because he’d attended a Bastille Day parade in France and became jealous — and now that he was back in office, he’d finally eliminated everyone in the government who previously told him that the budget didn’t exist for such a parade, that the tank treads would ruin the streets and collapse the bridges, that the optics of tanks, guns and soldiers marching down Constitution Avenue were too authoritarian and fascist. June 14th also happens to be Donald Trump’s birthday.And Coinbase, whose CEO once told his employees to stop bringing politics into the workplace, was now footing the bill — if not for this military parade watch party, then for the one inevitably happening next year, when America actually turns 250, or any other festivities between now and then that may or may not fall on Trump’s birthday. (This wasn’t the first party they helped fund, though. Earlier this year, Coinbase wrote a $1 million check to Trump’s inauguration committee. One month later, the SEC announced that it was dropping an investigation into Coinbase.) I had to keep reminding myself that I was at the Bitcoin Conference. I’d been desperately looking for the goofy, degenerate party vibes that my coworkers who’d covered previous crypto conferences told me about: inflated swans with QR codes. Multimillionaires strolling around the Nakamoto Stage in shiba inu pajamas. Folks who communicated in memes and acronyms. Celebrity athletes who were actual celebrities. “Bitcoin yoga,” whatever that was. Afterparties with drugs, lots of drugs, and probably the mind-bending designer kind. And hey, Las Vegas was the global capital of goofy, degenerate partying. But no, I was stuck in a prolonged flashback to every single Republican event I’ve covered over the past ten years – Trump rallies, conservative conferences, GOP conventions, and MAGA fundraisers, with Lee Greenwood’s “God Bless the USA” playing on an endless loop. There was an emcee endlessly praising Trump, encouraging the audience to clap for Trump, and reminding everyone about how great it was that Trump spoke at the Conference last year, which all sounds even stranger when said in an Australian accent. In addition to LaCivita, there were four GOP Congressmen, four GOP Senators, one Trump-appointed SEC Commissioner, one Treasury Official, two senior White House officials (including David Sacks, the White House crypto and A.I. czar), and two of Trump’s sons. All of them, too, spent time praising Trump as the first “crypto president.” (Vice President J.D. Vance would be speaking the next day to the general admission crowd, but he was probably going to praise Trump, too.) The titles of the panels seemed to be run through some sort of MAGA generative AI system: The Next Golden Age of America. The American Super Grid. Making America the Global Bitcoin Superpower. The New Declaration of Independence: Bitcoin and the Path Out of the U.S. National Debt Crisis. (Speaker: Vivek Ramaswamy.) Uncancleable: Bitcoin, Rumble & Free Speech Technology. (Speaker: Donald Trump Jr.) The only difference was that this MAGA conference was funded by crypto. And if crypto was paying for a MAGA conference, and they had to play “God Bless the USA,” they were bringing in a string quartet.Annoyed that I had not yet seen a single Shiba Inu — no, Jim Justice’s celebrity bulldog was not the same thing — I left Nakamoto and went back to the press area. It hadn’t turned into Fox News yet, but I could see MAGA’s presence seeping into the world of podcasters and vloggers. A Newsmax reporter (great blowout, jewel-toned sheath dress, heels to the heavens, very camera-ready) was interviewing White House official Bo Hines (clean-cut, former Yale football player and GOP congressional candidate, nice suit), right before he was hustled onstage for a panel with a member of the U.S. Treasury. Soon, Rep. Byron Donalds (R-FL) was doing an interview gauntlet while his senior aides stood by, one wearing a pink plaid blazer that could have easily been Brooks Brothers. Over on the Genesis Stage, the CEO of PragerU, a right wing media company that attacks higher education, was interviewing the CEO of the 1792 Exchange, a right-wing nonprofit that attacks companies for engaging in “woke business practices” such as diversity initiatives. (Leveraging Bitcoin’s Values to Shift the Culture in America.) I walked into the main expo center, past a crypto podcaster in a sequined bomber jacket talking to a Wall Street Journal reporter. For some reason, his presence was a relief. Even though he was clearly a Trump supporter — his jacket said TRUMP: THE GOLDEN AGE on the back — there was something more janky and homegrown, less corporate, about him. But the moment I looked up and saw a massive sign that said STEAKTOSHI, the unease returned. A ghoulish-looking group of executives from Steak ‘n Shake, the fast food company with over 450 locations across the globe, had gathered under the sign in a replica of the restaurant. They were selling jars of beef tallow, with a choice of grass-fed or Wagyu, and giving out a MAKE FRYING OIL TALLOW AGAIN hat with every purchase an overt embrace of the right-wing conspiracy that cooking with regular seed oils would lower one’s testosterone. (Relevant to the conference: they were also advertising that their restaurants now accepted Bitcoin.)Andrew Gordon, the head of Main Street Crypto PAC, had been to five previous Bitcoin Conferences and worked on crypto tax policy since 2014. He’d seen Trump speak at the last conference in Nashville during the election, and the audience – not typically unquestioning MAGA superfans – had melted into adoring goo in Trump’s presence. But now that Trump was using his presidential powers to establish a Bitcoin reserve, roll back federal investigations into crypto companies, and order massive changes to financial regulatory policies — in short, changing the entire market on crypto’s behalf with the stroke of a pen — Gordon clocked a notable vibe shift this year. “There are people wearing suits at a Bitcoin conference,” he told me wryly back in the press lounge. (He, too, was wearing a suit). The change wasn’t due to a new breed of Suit People flooding in. It was the Bitcoin veterans the ones who’d been coming to the conference for years, dressed in loud Versace jackets or old holey t-shirts – who were now in business attire. “They’re now recognizing the level of formality and how serious it is.”According to the Bitcoin Conference organizers, out of the 35,000-plus attendees in Vegas this year, 17.1 percent of them were categorized as “institutional and corporate decision-makers” — a vague way to describe politicians, corporate executives, and the rest of the C-suite world. Whenever they weren’t speaking onstage, they were conducting interviews with outlets hand-selected from dozens of media requests that had been filtered through the conference organizers, or in Q&A sessions with people who’d bought the $21,000 Whale Pass and could access the VIP Lounge. (Yes, the industry-only day of the conference had an even more exclusive tier.) They were sidebarring with crypto CEOs outside the conference for round tables, privately meeting Senators for lunch and White House officials for dinner. Gordon himself had just held a private breakfast for industry insiders, with GOP Senators Marsha Blackburn and Cynthia Lummis as special guests. And for the very, very wealthy, MAGA Inc., Trump’s primary super PAC, was holding a fundraising dinner in Vegas that night, with Vance, Don Jr., and Eric Trump in attendance. That ticket, according to The Washington Post, cost $1 million per person.It was the kind of amoral, backroom behavior that would have sent the General Admission attendees into a rage — and they did the next day, when the convention opened to them. During one extremely packed talk at the Genesis Stage called Are Bitcoiners Becoming Sycophants of the State?, a moderator asked the four panelists what they’d like to say to Vance and Sacks and all the politicians who’d been there yesterday. And Erik Cason erupted.“‘What you’re doing is actually immoral and bad. You hurt people. You actively want to use the state to implement violence against others.’ 
That’s like, fucked up and wrong,” said Cason, the author of “Cryptosovereignty,” to a crowd of hundreds. “If you personally wanna like, go to Yemen and try to stab those people, that’s on you. But asking other people to go do that – it is a fucked up and terrible thing.” He grew more heated. “And also fuck you. You’re not, like, a king. You’re supposed to be liable to the law, too. 
And I don’t appreciate you trying to think that that you just get to advance the state however the fuck you want, because you have power.”“These are the violent thugs who killed hundreds of millions of people over the last century,” agreed Bruce Fenton of Chainstone Labs. “They have nothing on us. All we wanna do is run some code and trade it around our nerd money. Leave us alone.”The audience burst into cheers and applause. Bitcoin was the promise of freedom from the government, who’d murdered and stolen and tried to control their lives, and now that their wealth was on the blockchain, no one could take their sovereignty. “Personally, I don’t really care what they [the politicians] think,” said American HODL, whose title on the conference site was “guy with 6.15 bitcoin,” the derision clear in his voice. “They are employees who work for us, so their thoughts and opinions on the matter are irrelevant. Do what the fuck we tell you to do.
 I don’t work for you. I’m not underneath you. You’re underneath me.” But the politicians weren’t going to listen to them, much less talk to them. The politicians spent the conference surrounded by aides and security who stopped people from approaching – I’m sorry, the Senator has to leave for an engagement now – or safely inside the VIP rooms with the $21,000-dollar Whale Pass holders and the million-dollar donors. By the time American HODL said that the politicians worked for him, they were on flights out of Vegas, having gotten what they wanted from Code and Country, an event that was closed to General Admission pass holders.Coinbase’s executives were at Code and Country, however. Coinbase held over 984,000 Bitcoin, more coins than American HODL could mine in a lifetime. And Coinbase was now a sponsor of Donald Trump’s birthday military parade. The Nakamoto Stage during Code + Country at the Bitcoin Conference.After David Sacks and the Winklevoss twins finished explaining how Trump had saved the crypto industry from Sen. Elizabeth Warren (or as one Winklevoss called her, “Pocahontas”), I was jonesing for a drink. A few other reporters on the ground had told me about “Code, Country and Cocktails,” the America250 afterparty held at the Ayu Dayclub at Resort World, and I signed up immediately. Reporters at past Bitcoin Conferences had promised legendary side-event depravity, and I hoped I would find it there. As I entered the lush, tropical nightclub, I saw two white-gloved hands sticking out the side of the wall, each holding a glass of champagne at crotch level. I reached out for a flute, thinking it was maybe just a fucked-up piece of art, and gasped as the hand let go of the stem, disappeared into the hole, and emerged seconds later with another full champagne glass. Past the champagne glory hole wall — there was really no other way to describe it — was a massive outdoor swimming pool, surrounded by chefs serving up endless portions of steak frites, unguarded magnums of Moët casually stacked in ice buckets, the professional Beautiful Women of Las Vegas draped around Peter Schiff, the famous economist/podcaster/Bitcoin skeptic. When not booked for private events, the crescent-shaped pool at Ayu would be filled with drunk people in swim suits, dancing to DJ Kaskade. No one was in the pool tonight. Depravity was not happening here. In fact, there was more networking going on than partying, and it was somehow more engaging than Bone Thugs-N-Harmony suddenly appearing onstage to perform. And it was distinctly not just about making money in crypto. A good percentage of this crowd wore some derivative of a MAGA hat, and anyone who could show off their photos of them with Trump did so. This, I realized, was how crypto bros did politics — a new game for them, where success and influence was not necessarily quantifiable. “Crypto got Trump elected,” Greg Grseziak, an agent who manages crypto influencers, told me, showing me his Trump photo opp. “In four years, this is going to be the biggest event in the presidential race.”Grzesiak walked off to do more networking, I finished my glory hole champagne, and in the meantime, Bone Thugs had started performing “East 1999”. A fellow reporter leaned over. “Who do you think those guys are?” he asked, pointing to a group of extremely tall white men in suits and lanyards, standing behind a velvet rope to the left of the stage.I walked over to investigate. They looked like the group of Steak ‘n Shake executives I met at the Expo Hall — the ones with the beef tallow jars and derivative MAGA hats — and they were lurking next to the stage, watching the rappers like vultures but barely moving to the music. This scene was too preposterous to actually be real: Steak ‘n Shake executives, at the Bitcoin Conference, attending a party for America250, in the VIP section, during a Bone Thugs-n-Harmony set? “Shout out to Steak ‘n Shake for being the first fast food restaurant to accept Bitcoin!” announced one of the Bones. The company logo appeared on a screen above his head.No flashy Vegas magic (or dancers in cow costumes, now shimmying onstage with Steak ‘n Shake signs) could mask what I just saw. This party was co-sponsored by a MAGA-branded fast-food chain owned by Sardar Biglari, a businessman who had purchased Maxim, became its editor-in-chief, and used the smutty magazine to endorse Trump in 2024. So was Frax, the stablecoin exchange, and Exodus, one of the biggest crypto wallet companies in the market. Bitcoin Magazine’s logo flashed across the stage at one point, as editor-in-chief David Bailey, in his own derivative MAGA hat, tried to hype up the crowd for J.D. Vance’s speech the next day. (“You only get to live history once,” he said, to faint cheers.)For some unknown reason, these companies were all putting their money into America250, and as I had to keep reminding myself, America250 — the government nonprofit in charge of planning the country’s celebrations of the 250th anniversary of the Declaration’s signing — was currently working to get tanks in the streets of Washington DC for Donald Trump’s birthday. I went for one last champagne flute from the glory hole, just for the novelty, and as the hand disappeared back into the wall, I caught something I’d missed earlier: above the hole was a logo for TRON, the blockchain exchange run by billionaire Justin Sun. He had faced several fraud investigations from the SEC that magically disappeared after he invested $75 million in a Trump family crypto company, and seemed more than happy to keep throwing crypto money at Trump. Recently, he won the $TRUMP meme coin dinner, spending over $16 million on the token in exchange for a private and controversial dinner with the president.TRON was also cosponsoring the America250 party.Earlier, I’d run into the Australian emcee in the elevator of The Palazzo. She’d spent the day teetering across the Nakamoto Stage in dainty kitten heels, a pinstriped blazer and miniskirt suit set, and given the gratuitous Trump praising and the fact she was blonde, I had stereotyped her as MAGA to the core. But the program was over and she was holding her heels by their ankle straps, barefoot and sighing in relief. This was not her usual style, she told an attendee. She’d take a pair of sneakers over heels if she could. But the conference organizers had told her to dress up because there were senators in attendance. “Tomorrow, the real Bitcoiners are coming,” she said, and she’d get to wear flat shoes. And the next morning, on the day of Vance’s speech, I found myself stuck outside the conference with the “real Bitcoiners.” In spite of all the emails that the conference had sent me reminding me of how strict security measures would be, possibly to overcorrect from last year’s utter shitshow around Trump’s appearance, I’d woken up too late, eaten my bagel too leisurely, got sidetracked by a police officer-turned-Bitcoin investor excited I was wearing orange (whoops), and barely missed the cutoff for the Secret Service to let me in. But the conference had set up televisions with a live feed of Vance’s speech, and the rest of the general admission attendees were remarkably chill about it, opting to mingle in the hallways until the Secret Service left. I found myself in a smaller crowd near the expo hall door, next to a young man carrying a live miniature Shiba Inu (“It’s a tiny doge!” he said proudly), and the podcaster I’d seen earlier in the sequined bomber jacket. He introduced himself as Action CEO, and with nothing else to do but wait — “You can watch the [Vance] replay,” he reassured me, “these events are mainly about networking” — we got to talking. “I’m actually excited that Trump isn’t even here, I’ll be honest with you,” he said, speaking with a rapid cadence. Trump was ultimately just one guy, and the fact that he sent his underlings and political allies — the ones who could actually implement his grand promises for the crypto industry — proved he hadn’t just been paying lip service. That said, it had come with some uncomfortable changes, including the re-emergence of Justin Sun. “It’s a little bit concerning when you say, All right, we don’t care what you did in the past. Come on out, clean slate,” he continued. “That’s the concern right now for most people. Seeing people that did wrong by the space coming back and acting like nothing happened? That’s a little concerning.” And not just that: Sun was back in the United States, having dinner with Trump, and giving him millions of dollars. “If you’re sitting in a room and having a conversation, people are literally gonna go, yeah, it’s kind of sketch that this guy is back here after everything that’s happened. You’re not gonna see it published, because it’s not a popular opinion, but we’re all definitely talking about it.” If Action’s friends weren’t comfortable talking about it openly, that fraudsters with enough money were suddenly back in the mix, it was certainly not the kind of conversation the CEOs were going to have in front of the General Admission crowd. (Though it did mean that the emcee, looking much happier than she did the day before, got to wear low-heeled boots and shorts.) But behind closed doors — or at least at the Code and Country panels, where the base pass attendees couldn’t boo them — they gave a sense of what their backroom conversations with the Trump administration did look like.“I was actually at a dinner last night and one of the things that someone from the admin said was, What if we give you guys everything you want and then you guys forget? Because there’s midterms in 2026, and hopefully 2028, and beyond,” said Sam Kazemian, the founder and CEO of Frax, which had sponsored the America250 party. “But one of the things I said was: We as an industry are very, very loyal. The crypto community has a very, very, very strong memory. And once this industry is legalized, is transparent, is safe, all of the big players understand that this wasn’t possible without this administration, this Congress, this Senate. We’re lifelong, career-long allies.”“Loyalty” is a dangerous concept with this president, who’s cheated on his three wives, stopped paying the legal fees for employees who’d taken the fall for him, ended the careers of sympathetic MAGA Republicans for insufficiently coddling him, withdrew security for government employees experiencing death threats for the sin of contradicting him in public by citing facts. It was only weeks ago that he and Vance were publicly screaming at Ukrainian president Volodymyr Zelensky, who was at the White House to request more aid in the war against Russia, for not saying “thank you” in front of the cameras. It would be less than a week before he began threatening to cancel all of Elon Musk’s government contracts when the billionaire criticized the size of Trump’s budget, even though Musk had given him millions and helped him purge the government. And if you were to find a photo of any political leader, billionaire or CEO standing vacant-eyed next to Trump and shaking his hand, the circumstances are practically a given: they had recently made him unhappy, either for criticizing him, making an imagined slight, or simply asserting themselves. The only way they could avoid public humiliation, or their businesses being crushed via executive order, was to go to Mar-a-Lago, tell the world that the president was wonderful, and underwrite a giant party for his birthday military parade. Maybe Kazemian knew he was being tested, or maybe the 32-year old Ron Paul superfan had no idea what the administration was asking of him. Either way, he responded correctly. At least one person at the conference was thinking about ways that the government could betray the Bitcoin community. As the panel on Bitcoiners becoming sycophants of the state wrapped up, and the other panelists finished telling the government pigs to go fuck themselves and keep their hands off their nerd money, the moderator turned to Casey Rodarmor, a software engineer-turned-crypto influencer, for the last question: “Tell everyone here why Bitcoin wins, regardless of what happens.”“Oh, man, I don’t know if Bitcoin wins, regardless of what happens,” he responded, frowning. He had already gamed out one feasible situation where Bitcoin lost: “If we all of a sudden saw a very rapid inflation in a lot of fiat currencies, and there was a plausible scapegoat in Bitcoin all over the world, and they were able to make a sort of marketing claim that Bitcoin is causing this — Bitcoin is making your savings go to zero, it’s causing this carnage to the economy — 
If that happens worldwide, I think that’s really scary.” The moderator froze, the crowd murmured nervously, and I thought about the number of times Trump had blamed a group of people for problems they’d never caused. An awful lot of them were now being deported. “I take that seriously,” Rodarmor continued. “I don’t know that Bitcoin will succeed. I think that Bitcoin is incredibly strong, it’s incredibly difficult to fuck up. But in that case… man, I don’t know.” I had asked Action CEO earlier if Kazemian, the Frax CEO, was right — if the crypto world was unquestioningly loyal to Trump, if their support of him was unconditional. “Oh, it’s definitely conditional,” he said without hesitation, as his Trump jacket glittered under the fluorescent lights. “It’s a matter of, are you going to be doing the right things by us, by the people who are here?” We walked down the expo hall, past booths promising life-changing technological marvels, alongside thousands of people flooding into Nakamoto Hall, ready to learn how to become unfathomably rich, who paid $199 to be there.The audience of “Are Bitcoiners Becoming Sychophants of the State?”, Day Two of the Bitcoin ConferenceSee More:

In “The Optimist: Sam Altman, OpenAI, and the Race to Invent the Future,” Wall Street Journal reporter Keach Hagey examines our AI-obsessed moment through one of its key figures — Sam Altman, co-founder and CEO of OpenAI. Hagey begins with Altman’s Midwest childhood, then takes readers through his career at startup Loopt, accelerator Y Combinator, and now at OpenAI. She also sheds new light on the dramatic few days when Altman was fired, then quickly reinstated, as OpenAI’s CEO. Looking back at what OpenAI employees now call “the Blip,” Hagey said the failed attempt to oust Altman revealed that OpenAI’s complex structure — with a for-profit company controlled by a nonprofit board — is “not stable.” And with OpenAI largely backing down from plans to let the for-profit side take control, Hagey predicted that this “fundamentally unstable arrangement” will “continue to give investors pause.” Does that mean OpenAI could struggle to raise the funds it needs to keep going? Hagey replied that it could “absolutely” be an issue. “My research into Sam suggests that he might well be up to that challenge,” she said. “But success is not guaranteed.” In addition, Hagey’s biography (also available as an audiobook on Spotify) examines Altman’s politics, which she described as “pretty traditionally progressive” — making it a bit surprising that he’s struck massive infrastructure deals with the backing of the Trump administration. “But this is one area where, in some ways, I feel like Sam Altman has been born for this moment, because he is a deal maker and Trump is a deal maker,” Hagey said. “Trump respects nothing so much as a big deal with a big price tag on it, and that is what Sam Altman is really great at.” Techcrunch event Save now through June 4 for TechCrunch Sessions: AI Save $300 on your ticket to TC Sessions: AI—and get 50% off a second. Hear from leaders at OpenAI, Anthropic, Khosla Ventures, and more during a full day of expert insights, hands-on workshops, and high-impact networking. These low-rate deals disappear when the doors open on June 5. Exhibit at TechCrunch Sessions: AI Secure your spot at TC Sessions: AI and show 1,200+ decision-makers what you’ve built — without the big spend. Available through May 9 or while tables last. Berkeley, CA | June 5 REGISTER NOW In an interview with TechCrunch, Hagey also discussed Altman’s response to the book, his trustworthiness, and the AI “hype universe.” This interview has been edited for length and clarity.  You open the book by acknowledging some of the reservations that Sam Altman had about the project —  this idea that we tend to focus too much on individuals rather than organizations or broad movements, and also that it’s way too early to assess the impact of OpenAI. Did you share those concerns? Well, I don’t really share them, because this was a biography. This project was to look at a person, not an organization. And I also think that Sam Altman has set himself up in a way where it does matter what kind of moral choices he has made and what his moral formation has been, because the broad project of AI is really a moral project. That is the basis of OpenAI’s existence. So I think these are fair questions to ask about a person, not just an organization. As far as whether it’s too soon, I mean, sure, it’s definitely [early to] assess the entire impact of AI. But it’s been an extraordinary story for OpenAI — just so far, it’s already changed the stock market, it has changed the entire narrative of business. I’m a business journalist. We do nothing but talk about AI, all day long, every day. So in that way, I don’t think it’s too early. And despite those reservations, Altman did cooperate with you. Can you say more about what your relationship with him was like during the process of researching the book? Well, he was definitely not happy when he was informed about the book’s existence. And there was a long period of negotiation, frankly. In the beginning, I figured I was going to write this book without his help — what we call, in the business, a write-around profile. I’ve done plenty of those over my career, and I figured this would just be one more. Over time, as I made more and more calls, he opened up a little bit. And [eventually,] he was generous to sit down with me several times for long interviews and share his thoughts with me. Has he responded to the finished book at all? No. He did tweet about the project, about his decision to participate with it, but he was very clear that he was never going to read it. It’s the same way that I don’t like to watch my TV appearances or podcasts that I’m on. In the book, he’s described as this emblematic Silicon Valley figure. What do you think are the key characteristics that make him representative of the Valley and the tech industry? In the beginning, I think it was that he was young. The Valley really glorifies youth, and he was 19 years old when he started his first startup. You see him going into these meetings with people twice his age, doing deals with telecom operators for his first startup, and no one could get over that this kid was so smart. The other is that he is a once-in-a-generation fundraising talent, and that’s really about being a storyteller. I don’t think it’s an accident that you have essentially a salesman and a fundraiser at the top of the most important AI company today, That ties into one of the questions that runs through the book — this question about Altman’s trustworthiness. Can you say more about the concerns people seem to have about that? To what extent is he a trustworthy figure?  Well, he’s a salesman, so he’s really excellent at getting in a room and convincing people that he can see the future and that he has something in common with them. He gets people to share his vision, which is a rare talent. There are people who’ve watched that happen a bunch of times, who think, “Okay, what he says does not always map to reality,” and have, over time, lost trust in him. This happened both at his first startup and very famously at OpenAI, as well as at Y Combinator. So it is a pattern, but I think it’s a typical critique of people who have the salesman skill set. So it’s not necessarily that he’s particularly untrustworthy, but it’s part-and-parcel of being a salesman leading these important companies. I mean, there also are management issues that are detailed in the book, where he is not great at dealing with conflict, so he’ll basically tell people what they want to hear. That causes a lot of sturm-und-drang in the management ranks, and it’s a pattern. Something like that happened at Loopt, where the executives asked the board to replace him as CEO. And you saw it happen at OpenAI as well. You’ve touched on Altman’s firing, which was also covered in a book excerpt that was published in the Wall Street Journal. One of the striking things to me, looking back at it, was just how complicated everything was — all the different factions within the company, all the people who seemed pro-Altman one day and then anti-Altman the next. When you pull back from the details, what do you think is the bigger significance of that incident? The very big picture is that the nonprofit governance structure is not stable. You can’t really take investment from the likes of Microsoft and a bunch of other investors and then give them absolutely no say whatsoever in the governance of the company. That’s what they have tried to do, but I think what we saw in that firing is how power actually works in the world. When you have stakeholders, even if there’s a piece of paper that says they have no rights, they still have power. And when it became clear that everyone in the company was going to go to Microsoft if they didn’t reinstate Sam Altman, they reinstated Sam Altman. In the book, you take the story up to maybe the end of 2024. There have been all these developments since then, which you’ve continued to report on, including this announcement that actually, they’re not fully converting to a for-profit. How do you think that’s going to affect OpenAI going forward?  It’s going to make it harder for them to raise money, because they basically had to do an about-face. I know that the new structure going forward of the public benefit corporation is not exactly the same as the current structure of the for-profit — it is a little bit more investor friendly, it does clarify some of those things. But overall, what you have is a nonprofit board that controls a for-profit company, and that fundamentally unstable arrangement is what led to the so-called Blip. And I think you would continue to give investors pause, going forward, if they are going to have so little control over their investment. Obviously, OpenAI is still such a capital intensive business. If they have challenges raising more money, is that an existential question for the company? It absolutely could be. My research into Sam suggests that he might well be up to that challenge. But success is not guaranteed. Like you said, there’s a dual perspective in the book that’s partly about who Sam is, and partly about what that says about where AI is going from here. How did that research into his particular story shape the way you now look at these broader debates about AI and society? I went down a rabbit hole in the beginning of the book, [looking] into Sam’s father, Jerry Altman, in part because I thought it was striking how he’d been written out of basically every other thing that had ever been written about Sam Altman. What I found in this research was a very idealistic man who was, from youth, very interested in these public-private partnerships and the power of the government to set policy. He ended up having an impact on the way that affordable housing is still financed to this day. And when I traced Sam’s development, I saw that he has long believed that the government should really be the one that is funding and guiding AI research. In the early days of OpenAI, they went and tried to get the government to invest, as he’s publicly said, and it didn’t work out. But he looks back to these great mid-20th century labs like Xerox PARC and Bell Labs, which are private, but there was a ton of government money running through and supporting that ecosystem. And he says, “That’s the right way to do it.” Now I am watching daily as it seems like the United States is summoning the forces of state capitalism to get behind Sam Altman’s project to build these data centers, both in the United States and now there was just one last week announced in Abu Dhabi. This is a vision he has had for a very, very long time. My sense of the vision, as he presented it earlier, was one where, on the one hand, the government is funding these things and building this infrastructure, and on the other hand, the government is also regulating and guiding AI development for safety purposes. And it now seems like the path being pursued is one where they’re backing away from the safety side and doubling down on the government investment side. Absolutely. Isn’t it fascinating?  You talk about Sam as a political figure, as someone who’s had political ambitions at different times, but also somebody who has what are in many ways traditionally liberal political views while being friends with folks like — at least early on — Elon Musk and Peter Thiel. And he’s done a very good job of navigating the Trump administration. What do you think his politics are right now? I’m not sure his actual politics have changed, they are pretty traditionally progressive politics. Not completely — he’s been critical about things like cancel culture, but in general, he thinks the government is there to take tax revenue and solve problems. His success in the Trump administration has been fascinating because he has been able to find their one area of overlap, which is the desire to build a lot of data centers, and just double down on that and not talk about any other stuff. But this is one area where, in some ways, I feel like Sam Altman has been born for this moment, because he is a deal maker and Trump is a deal maker. Trump respects nothing so much as a big deal with a big price tag on it, and that is what Sam Altman is really great at. You open and close the book not just with Sam’s father, but with his family as a whole. What else is worth highlighting in terms of how his upbringing and family shapes who he is now? Well, you see both the idealism from his father and also the incredible ambition from his mother, who was a doctor, and had four kids and worked as a dermatologist. I think both of these things work together to shape him. They also had a more troubled marriage than I realized going into the book. So I do think that there’s some anxiety there that Sam himself is very upfront about, that he was a pretty anxious person for much of his life, until he did some meditation and had some experiences. And there’s his current family — he just had a baby and got married not too long ago. As a young gay man, growing up in the Midwest, he had to overcome some challenges, and I think those challenges both forged him in high school as a brave person who could stand up and take on a room as a public speaker, but also shaped his optimistic view of the world. Because, on that issue, I paint the scene of his wedding: That’s an unimaginable thing from the early ‘90s, or from the ‘80s when he was born. He’s watched society develop and progress in very tangible ways, and I do think that that has helped solidify his faith in progress. Something that I’ve found writing about AI is that the different visions being presented by people in the field can be so diametrically opposed. You have these wildly utopian visions, but also these warnings that AI could end the world. It gets so hyperbolic that it feels like people are not living in the same reality. Was that a challenge for you in writing the book? Well, I see those two visions — which feel very far apart — actually being part of the same vision, which is that AI is super important, and it’s going to completely transform everything. No one ever talks about the true opposite of that, which is, “Maybe this is going to be a cool enterprise tool, another way to waste time on the internet, and not quite change everything as much as everyone thinks.” So I see the doomers and the boomers feeding off each other and being part of the same sort of hype universe. As a journalist and as a biographer, you don’t necessarily come down on one side or the other — but actually, can you say where you come down on that? Well, I will say that I find myself using it a lot more recently, because it’s gotten a lot better. In the early stages, when I was researching the book, I was definitely a lot more skeptical of its transformative economic power. I’m less skeptical now, because I just use it a lot more.

AI could soon surpass Bitcoin mining in energy consumption, according to a new analysis that concludes artificial intelligence could use close to half of all the electricity consumed by data centers globally by the end of 2025.The estimates come from Alex de Vries-Gao, a PhD candidate at Vrije Universiteit Amsterdam Institute for Environmental Studies who has tracked cryptocurrencies’ electricity consumption and environmental impact in previous research and on his website Digiconomist. He published his latest commentary on AI’s growing electricity demand last week in the journal Joule. AI already accounts for up to a fifth of the electricity that data centers use, according to de Vries-Gao. It’s a tricky number to pin down without big tech companies sharing data specifically on how much energy their AI models consume. De Vries-Gao had to make projections based on the supply chain for specialized computer chips used for AI. He and other researchers trying to understand AI’s energy consumption have found, however, that its appetite is growing despite efficiency gains — and at a fast enough clip to warrant more scrutiny.“Oh boy, here we go.”With alternative cryptocurrencies to Bitcoin — namely Ethereum — moving to less energy-intensive technologies, de Vries-Gao says he figured he was about to hang up his hat. And then “ChatGPT happened,” he tells The Verge. “I was like, Oh boy, here we go. This is another usually energy-intensive technology, especially in extremely competitive markets.” There are a couple key parallels he sees. First is a mindset of “bigger is better.” “We see these big tech [companies] constantly boosting the size of their models, trying to have the very best model out there, but in the meanwhile, of course, also boosting the resource demands of those models,” he says. That chase has led to a boom in new data centers for AI, particularly in the US, where there are more data centers than in any other country. Energy companies plan to build out new gas-fired power plants and nuclear reactors to meet growing electricity demand from AI. Sudden spikes in electricity demand can stress power grids and derail efforts to switch to cleaner sources of energy, problems similarly posed by new crypto mines that are essentially like data centers used to validate blockchain transactions. The other parallel de Vries-Gao sees with his previous work on crypto mining is how hard it can be to suss out how much energy these technologies are actually using and their environmental impact. To be sure, many major tech companies developing AI tools have set climate goals and include their greenhouse gas emissions in annual sustainability reports. That’s how we know that both Google’s and Microsoft’s carbon footprints have grown in recent years as they focus on AI. But companies usually don’t break down the data to show what’s attributable to AI specifically.To figure this out, de Vries-Gao used what he calls a “triangulation” technique. He turned to publicly available device details, analyst estimates, and companies’ earnings calls to estimate hardware production for AI and how much energy that hardware will likely use. Taiwan Semiconductor Manufacturing Company (TSMC), which fabricates AI chips for other companies including Nvidia and AMD, saw its production capacity for packaged chips used for AI more than double between 2023 and 2024. After calculating how much specialized AI equipment can be produced, de Vries-Gao compared that to information about how much electricity these devices consume. Last year, they likely burned through as much electricity as de Vries-Gao’s home country of the Netherlands, he found. He expects that number to grow closer to a country as large as the UK by the end of 2025, with power demand for AI reaching 23GW. Last week, a separate report from consulting firm ICF forecast a 25 percent rise in electricity demand in the US by the end of the decade thanks in large part to AI, traditional data centers, and Bitcoin mining. It’s still really hard to make blanket predictions about AI’s energy consumption and the resulting environmental impact — a point laid out clearly in a deeply reported article published in MIT Technology Review last week with support from the Tarbell Center for AI Journalism. A person using AI tools to promote a fundraiser might create nearly twice as much carbon pollution if their queries were answered by data centers in West Virginia than in California, as an example. Energy intensity and emissions depend on a range of factors including the types of queries made, the size of the models answering those queries, and the share of renewables and fossil fuels on the local power grid feeding the data center. It’s a mystery that could be solved if tech companies were more transparentIt’s a mystery that could be solved if tech companies were more transparent about AI in their sustainability reporting. “The crazy amount of steps that you have to go through to be able to put any number at all on this, I think this is really absurd,” de Vries-Gao says. “It shouldn’t be this ridiculously hard. But sadly, it is.”Looking further into the future, there’s even more uncertainty when it comes to whether energy efficiency gains will eventually flatten out electricity demand. DeepSeek made a splash earlier this year when it said that its AI model could use a fraction of the electricity that Meta’s Llama 3.1 model does — raising questions about whether tech companies really need to be such energy hogs in order to make advances in AI. The question is whether they’ll prioritize building more efficient models and abandon the “bigger is better” approach of simply throwing more data and computing power at their AI ambitions. When Ethereum transitioned to a far more energy efficient strategy for validating transactions than Bitcoin mining, its electricity consumption suddenly dropped by 99.988 percent. Environmental advocates have pressured other blockchain networks to follow suit. But others — namely Bitcoin miners — are reluctant to abandon investments they’ve already made in existing hardware (nor give up other ideological arguments for sticking with old habits). There’s also the risk of Jevons paradox with AI, that more efficient models will still gobble up increasing amounts of electricity because people just start to use the technology more. Either way, it’ll be hard to manage the issue without measuring it first. See More:

The room was packed for Ori Inbar's keynote. Athena Demos Augmented World Expo (AWE) returns to Long Beach from June 10 to 12, 2025, with its most expansive and ambitious edition to date. Now in its 16th year, the XR industry’s flagship conference will host over 5,000 attendees, 250 exhibitors, and a speaker lineup that reads like a who’s who of immersive tech. As the spatial computing and AI worlds collide, AWE 2025 promises to be a milestone event in the evolution of real-world XR adoption. Ori Inbar, AWE co-founder and CEO, celebrates his 15th annual keynote on stage at AWE 2024. AWE This year’s theme: XR is going mainstream. “The hardware is good enough, the tools are mature, and AI has lowered the barrier to entry,” AWE co-founder Ori Inbar said during a recent interview on the AI/XR Podcast. “There’s no excuse now. It’s a call to builders to create content for every person on this planet.” Collage of people on the Expo floor. AWE AWE 2025 reflects that shift with expanded programming across the board. For the first time, both the conference and expo floor will run for a full three days, preceded by hackathons and a welcome party. Meta, Snap, Niantic, Google, Qualcomm, and XREAL are all sending top executives. Evan Spiegel (Snap), Nolan Bushnell (Atari), and Palmer Luckey (Anduril) headline a packed keynote slate. Shots from AWE Expo 2021. AWE The show will spotlight three subcommunities shaping the future of XR. The new “Builder’s Nexus” showcases top teams from this year’s global hackathons, many of whom are using generative AI tools to build spatial experiences. A dedicated “Gaming Hub” will feature trailers and live demos from 10 VR studios, plus appearances by top content creators like Nacy, Nathie, and SadlyItsBradley. Enterprise XR, which now represents 71% of the market, will be served by a bespoke VIP program tailored to verticals such as healthcare, manufacturing, retail, and defense. “We used to ask what the killer app for XR would be,” said Inbar. “Now we realize it’s AI itself—and vice versa. XR is the killer interface for AI.” Montage of attendees experiencing XR at AWE 2024. AWE The synergy is most visible on the show floor, where nearly every exhibitor will feature some AI integration. Over 20 eyewear companies will be demoing headsets, glasses, and AI assistants. Snap’s next-generation Spectacles will be out in force, worn by hundreds of developers. Meta’s Ray-Ban smart glasses, which sold over 500,000 units in Q1 alone, signal a tipping point for mainstream wearable adoption. And as always, AWE’s Playground will serve as the festival’s beating heart. Larger-than-life installations and interactive demos, including an expanded version of Brett Bushnell’s “Dream Park,” will draw crowds eager to experience the next frontier of computing.Trying out the HoloLens at AWE 2017. AWE For newcomers and veterans alike, AWE remains the must-attend event for anyone working at the intersection of immersive media, AI, and real-world application. “You get a master’s degree in XR in three days,” said AR Insider’s Mike Boland . “There’s nothing else like it.” AWE 2025 may not mark the beginning of the XR era—but it might be remembered as the year it stopped being a niche. Here is a quick preview of some brands and experiences at the show this year.Niantic founder and CEO John Hanke. AWE Niantic Spatial, a newly created company spun out from Niantic Labs, is making a significant debut, with news of three important new partnerships, an invite-only geospatial AI agent and outdoor VPS demo. At its lounge area Niantic Spatial will offer 12 cutting-edge demos highlighting enterprise use cases for spatial technology in warehousing, spatial planning, and immersive entertainment. Brian McClendon will also be delivering a keynote. At Qualcomm’s booth, attendees can check out MR & AR demos spanning various sectors, including entertainment, education, fitness and more. In addition, Ziad Asghar, SVP & GM of XR at Qualcomm will present a keynote titled, Accelerating the Spatial Computing Revolution for Developers and Enterprise. He’ll showcase how Qualcomm is powering the AI smart glass revolution and driving the technology necessary for AI glasses to be a stand-alone product with processing done all on-device, and he’ll highlight and demonstrate its technology leadership across the spectrum of spatial computing, enabling the experiences accessible today and building future proof solutions for the future.Co-founder and Chief Executive Officer of Snap Inc Evan Spiegel (R) and France's Secretary of State ... More for AI and Digital Technology Clara Chappaz (L) wear the Spectacle Augmented Reality glasses during the inauguration of the group's French headquarters in Paris on May 19, 2025. (Photo by JOEL SAGET / AFP) (Photo by JOEL SAGET/AFP via Getty Images)AFP via Getty Images AWE attendees are invited to explore the latest Snap Spectacles activations on the second floor of Long Beach Convention Center, available throughout the event. Snap CEO and Co-Founder Evan Spiegel will take to the Main Stage on Day 1 with exciting new announcements about Snap's AR developer platform, and there will be other Snap talks throughout the show.Xreal founder and CEO speaking at Augmented World Expo in Santa Clara, CA, June 2023. AWE XREAL Sony XYN (/zin/) will unveil its latest immersive technology. Attendees will get an exclusive first look at its newest innovations designed to redefine the boundaries of XR experiences. From cutting-edge hardware including a glasses-free 3D display, motion capture system and XR headsets to groundbreaking software solutions such as Motion Studio and Spatial Capture, Sony XYN will showcase transformative tools that enable the future of spatial computing and immersive content creation. Auki Labs Cellid’s

It seems like a triumph for a cryptocurrency industry that has long sought mainstream acceptance: Top investors in one of President Donald Trump’s crypto projects invited to dine with him at his luxury golf club in Northern Virginia on the heels of the Senate advancing key pro-crypto legislation and while bitcoin prices soar.But Thursday night’s dinner for the 220 biggest investors in the $TRUMP meme coin has raised uncomfortable questions about potentially shadowy buyers using the anonymity of the internet to buy access to the president.While Democrats charge that Trump is using the power of the presidency to boost profits for his family business, even some pro-Trump crypto enthusiasts worry that the president’s push into meme coins isn’t helping their efforts to establish the credibility, stability and legitimacy they had thought his administration would bring to their businesses.After feeling unfairly targeted by the Biden administration, the industry has quickly become a dominant political force, donating huge sums to help Trump and crypto-friendly lawmakers. But that’s also served to tether the industry—sometimes uncomfortably—to a president who is using crypto as a platform to make money for his brand in unprecedented ways.“It’s distasteful and an unnecessary distraction,” said Nic Carter, a Trump supporter and partner at the crypto investment firm Castle Island Ventures, who said the president is “hugging us to death” with his private crypto businesses. “We would much rather that he passes common-sense legislation and leave it at that.” Concerns about Trump’s crypto ventures predate Inauguration Day At the swanky Crypto Ball held down the street from the White House three days before he took office on Jan. 20, Trump announced the creation of the meme coin $TRUMP as a way for his supporters to “have fun.”Meme coins are the crypto sector’s black sheep. They are often created as a joke, with no real utility and prone to extremely wild price swings that tend to enrich a small group of insiders at the expense of less sophisticated investors.The president’s meme coin is different, however, and has a clear utility: access to Trump. The top 25 investors of $TRUMP are set to attend a private reception with the president Thursday, with the top four getting $100,000 crypto-themed and Trump-branded watches.Trump’s meme coin saw an initial spike in value, followed by a steep drop. The price saw a significant increase after the dinner contest was announced. Its creators, which include an entity controlled by the Trump Organization, have made hundreds of millions of dollars by collecting fees on trades.First lady Melania Trump has her own meme coin, and Trump’s sons, Eric and Don Jr.—who are running the Trump Organization while their father is president—announced they are partnering with an existing firm to create a crypto mining company.The Trump family also holds about a 60% stake in World Liberty Financial, a crypto project that provides yet another avenue where investors are buying in and enriching the president’s relatives. World Liberty has launched its own stablecoin, USD1. The project got a boost recently when World Liberty announced an investment fund in the United Arab Emirates would be using $2 billion worth of USD1 to purchase a stake in Binance, the world’s largest cryptocurrency exchange.A rapidly growing form of crypto, stablecoins have values pegged to fixed assets like the U.S. dollar. Issuers profit by collecting the interest on the Treasury bonds and other assets used to back the stablecoins.Crypto is now one of the most significant sources of the Trump family’s wealth.“He’s becoming a salesman-in-chief,” said James Thurber, an American University professor emeritus who has long studied and taught about corruption around the world. “It allows for foreign influence easily. It allows for crypto lobbying going on at this dinner, and other ways. It allows for huge conflicts of interest.” How Trump changed his mind on crypto “I’m a big crypto fan,” Trump told reporters aboard Air Force One during last week’s trip to the Middle East. “I’ve been that from the beginning, right from the campaign.”That wasn’t always true. During his first term, Trump posted in July 2019 that cryptocurrencies were “not money” and had value that was “highly volatile and based on thin air.”“Unregulated Crypto Assets can facilitate unlawful behavior, including drug trade,” he added then. Even after leaving office in 2021, Trump told Fox Business Network that bitcoin, the world’s most popular cryptocurrency, “seems like a scam.”Trump began to shift during a crypto event at his Mar-a-Lago club in Florida in May 2024, receiving assurances that industry backers would spend lavishly to get him reelected. Another major milestone came last June, when Trump attended a high-dollar fundraiser at the San Francisco home of David Sacks.He further warmed to the industry weeks later, when Trump met at Mar-a-Lago with bitcoin miners. The following month, he addressed a major crypto conference in Nashville, promising to make the U.S. the “crypto capital of the planet.”Those close to Trump, including his sons and billionaire Elon Musk, helped further push his embrace of the industry. Sacks is now the Trump administration’s crypto czar, and many Cabinet members—including Commerce Secretary Howard Lutnick and Defense Secretary Pete Hegseth—have long been enthusiastic crypto boosters.“I don’t have faith in the dollar,” Transportation Secretary Sean Duffy said in a 2023 interview. “I’m bullish on bitcoin.” Trump + crypto: A political marriage of convenience Many top crypto backers were naturally wary of traditional politics, but gravitated toward Trump last year. They bristled at Democratic President Joe Biden ‘s Securities and Exchange Commission aggressively bringing civil suits against several major crypto companies.Since Trump took office, many such cases have been dropped or paused, including one alleging that Justin Sun, a China-born crypto entrepreneur, and his company engaged in market manipulation and paid celebrities for undisclosed promotions.Sun, who once paid $6.2 million for a piece of art involving a banana taped to a wall, and then ate the banana, helped the Trumps start World Liberty Financial with an early $75 million investment.Sun has disclosed on social media that he is the biggest holder of $TRUMP meme coins and is attending Thursday’s dinner.“I’m excited to connect with everyone, talk crypto, and discuss the future of our industry,” Sun said. Are Trump family profits hurting other crypto investors? Trump has signed executive orders promoting the industry, including calls to create a government bitcoin reserve. In March, Trump convened the first cryptocurrency summit at the White House.But some of the industry’s biggest names, often brash and outspoken, have kept mostly mum on Trump’s meme coins and other projects.“It’s not my place to really comment on President Trump’s activity,” Coinbase CEO Brian Armstrong said at a recent public event.Meanwhile, a top legislative priority for crypto-backers, a bill clarifying how digital assets are to be regulated, has advanced in the Senate. But some Democrats have tried to stall other pro-crypto legislation over the president’s personal dealings.“Never in American history has a sitting president so blatantly violated the ethics laws,” Democratic Rep. Stephen Lynch of Massachusetts said during a contentious House hearing earlier this month.The White House referred questions about dinner attendees to the Trump Organization, which didn’t provide a list of who is coming.“The President is working to secure GOOD deals for the American people, not for himself,” White House spokeswoman Anna Kelly said in a statement.In addition to Sun, however, some attendees have publicized qualifying for the dinner. Another will be Sheldon Xia, the founder of a cryptocurrency exchange called BitMart that’s registered in the Cayman Islands.“Proud to support President Trump’s pro-crypto vision.” Xia wrote in both English and Chinese on social media.Thurber, the expert on government and ethics, said Trump’s “personal attention to crypto at this dinner helps the crypto industry.”“But also it’s risky,” he said, “because they could all lose a lot of money.” —Will Weissert and Alan Suderman, Associated Press

What does it feel like when your first donation comes in? That moment when your big idea – whether it's a marathon, a boxing match or a bionic arm – suddenly becomes real. That's the emotional flashpoint GOOD has bottled for JustGiving's latest brand campaign, It Just Got Real, designed to resonate with a younger, more diverse wave of fundraisers. This high-energy, platform-native campaign marks a strategic evolution for JustGiving, a household name in fundraising that is now repositioning itself as the go-to for personal causes as much as traditional charity events. Centred on the visceral moment that fundraising moves from concept to commitment, the work is a vibrant call to action for anyone with a mission, message, or movement. "We wanted the campaign to feel electric," says GOOD creative Kia Wing. "Like standing right at the edge of something big – and a bit scary. Because that's what fundraising is, right? It starts with an idea, and the moment someone donates, it gets real. That was the tone we chased, that rush of adrenaline." The campaign features three real fundraisers: Freya Morgan, a human rights lawyer who's run over 2,500km for Bail for Immigration Detainees dressed as a mirrorball; Javeno Mclean, a TikTok-famous fitness coach boxing for mental health; and Matthew Ashton-Rickhardt, a drummer crowdfunding for a bionic arm after a motorbike accident. Their stories are personal, powerful, and perfectly pitched to show the range of fundraising in 2025. Rather than dramatising their causes in a traditional way, GOOD chose to focus on the pulse of energy that hits when a donation notification lands. In the video spots, snappy, TikTok-style transitions flip the viewer from everyday scenarios into full fundraising action. One second, you're towel-drying your hair; the next, you're shadowboxing for Mind in front of a crowd. These stylistic whiplashes keep the pace high and the emotion real. For GOOD, the spark behind the idea was rooted in user insight. "The campaign was based on the understanding that doing any fundraising activity is personal," says senior planner Gaby Morgan. "It's turning something you dreamt of into a reality. And JustGiving has a powerful role to play in that – it gives you the platform to take action. But it's that moment the donation comes in that really turns the idea into a living reality." That shift from concept to commitment drives the entire creative. The work doesn't dwell on sacrifice or guilt but on potential, which is dynamic, bold, and dripping with energy. From thumping music and punchy transitions to full-bleed colour and BIG expressions, the campaign is engineered to both stand out and fit in across social and digital platforms. Crucially, the creative team knew they had to earn their place on younger audiences' feeds. "We had to bake the platforms' visual language into the bones of the work," says Kia. "Fast cuts, punchy transitions, as quippy as a TikTok itself, but our audience shaped more than just the look. Younger fundraisers are still doing events, for sure, but they're also turning personal missions into public movements. They're crowdfunding more and rallying friends behind something that moves them." "That shift – from charity event to personal mission – reflects wider changes in the fundraising landscape. GOOD's campaign positions JustGiving as the platform that can power it all. Whether you're running, drumming or disco-ball-jogging, it's the place where "ideas become action." "It's a fitting evolution for the brand," says creative director Jo Ratcliffe. "JustGiving is the original fundraising platform and the obvious go-to for many. However, younger audiences are less familiar with its legacy, so this campaign aims to galvanise a new generation. Whatever your cause, JustGiving helps you make it real." It's a tricky line to walk: staying true to the real fundraisers' stories while making sure the creative lands in 15 seconds or less. GOOD approached this by grounding everything in authenticity – and then dialling it up with flair. "Our scripts were all rooted in truth and feature the fundraisers themselves," Jo explains. "We simply heightened the storytelling with a few flourishes. We took some visual cues from Netflix's Sex Education for the set design and used playful transitions, SFX and motion graphics to dial up the energy." Even the static OOH executions (arguably the hardest place to communicate an emotional beat) pack a punch. "The OOH had a big job: freeze that feeling," says Kia. "We kept it simple. Bold type, full-bleed colour, and our fundraisers are front and centre. You didn't need the full story. You just needed to feel it. The buzz, the nerves, the YES of it all." Working alongside MI Media and Brainlabs, the campaign rolled out across digital, social, and out-of-home from April 24. It's already gaining traction, not just for the causes themselves, but also for the shift it signals in purpose-led branding. GOOD isn't just selling platform functionality here; they're selling possibility, and a new emotional entry point for taking action. "This campaign proves that purpose-led branding can be upbeat, playful and even sequin-encrusted," says Jo. "Telling real stories in an authentic way doesn't mean the creative needs to be serious or worthy. We can absolutely have fun whilst highlighting important causes at the heart of the story." Fun is exactly what this campaign delivers, alongside plenty of heart, urgency, and a healthy dose of adrenaline.