Published June 4, 2025 10:00am EDT close Windows bug leaves computer Wi-Fi vulnerable to hackers Kurt "CyberGuy" Knutsson explains how to keep your Windows computer safe and the security risks of online retail giant Temu. NEWYou can now listen to Fox News articles! Hackers are no longer targeting only tech giants or hospitals. Any business that collects valuable personal information, such as names, phone numbers, email addresses or even basic financial details, is now a target.Companies that rely heavily on third-party vendors or outsourced customer support are even more at risk, especially if they are not particularly strong in the technology sector.German retailer Adidas learned this the hard way. The company recently confirmed a data breach involving one of its external partners, and although it has acknowledged the issue, many important details are still missing. A hacker at work (Kurt "CyberGuy" Knutsson)Adidas confirms vendor breach: Here’s what we knowAdidas has officially acknowledged that a third-party vendor suffered a breach, resulting in unauthorized access to consumer data. In a public notice titled "Data Security Information," the company revealed that a "third-party customer service provider" had been compromised. While the brand was initially silent on the scope, it had already been reported earlier this month that customers in Turkey and Korea had received breach notifications.MASSIVE DATA BREACH EXPOSES 184 MILLION PASSWORDS AND LOGINSAdidas posted this information on both its German and English websites. However, no specific region or number of affected individuals has been confirmed. The company’s statement did clarify that no payment information, such as credit card details, nor passwords were included in the breach. Instead, it involved contact details submitted by users to Adidas’ help desk in the past.Data obtained reportedly includes names, phone numbers, email addresses and dates of birth. While this might seem limited compared to financial data, this type of information can be exploited for phishing scams and identity theft.  An Adidas sign (Kurt "CyberGuy" Knutsson)What Adidas told customers after the breachIn the wake of the breach, Adidas began notifying potentially affected customers directly. The company's email to customers below aimed to reassure recipients and clarify what information was involved. Here is the full text of the notification sent to affected individuals.Dear customer,We are writing to inform you of an issue that we recently became aware of which may have impacted some of your data.What happenedadidas recently learned that an unauthorized external party gained access to certain customer data through a third-party customer service provider.What information was involvedThe affected data does not contain passwords, credit card or any other payment-related information. Nor have any Social Security numbers been impacted.It mainly consists of contact information relating to customers who had contacted our customer service help desk in the past. This may have included one or more of the following: name, email address, telephone number, gender and/or birth date.What we are doing Privacy and the security of your data is our priority. Upon becoming aware of this incident, adidas took proactive and immediate steps to investigate and contain the incident. This includes further enhancing security measures and resetting passwords for customer service accounts.What you can doWe are currently unaware of any harm (such as identity theft or fraud) being caused to our customers as a result of this incident. There are no immediate steps that you need to take. Although, as always, please remain vigilant and look out for any suspicious messages. As a reminder, adidas will never directly contact you to ask that you provide us with financial information, such as your credit card details, bank account information or passwords.Who you can contactIf you have any questions, then please contact our Customer Service team at https://www.adidas.com/us/helpWe apologise for any inconvenience caused by this incident.adidas TeamWhat Adidas hasn’t said about the vendor hackDespite the official acknowledgment, several questions remain unanswered. Adidas has yet to clarify whether this is a single breach affecting multiple regions or several separate incidents. The lack of transparency around the name of the third-party vendor and the absence of concrete numbers or locations for affected users has created frustration among observers and possibly among customers themselves.The earlier regional reports from Turkey and Korea might suggest that this incident was either global in scale or that similar third-party vendors were independently targeted. In either case, the company's current handling of the situation has left room for speculation. Adidas claims it is in the process of informing potentially affected customers, but it has not detailed the method or timeline for this outreach.We reached out to adidas for a comment, and a representative referred us to this statement on their website. In part, the company said, "We remain fully committed to protecting the privacy and security of our consumers, and sincerely regret any inconvenience or concern caused by this incident."GET FOX BUSINESS ON THE GO BY CLICKING HERE An Adidas shoe (Kurt "CyberGuy" Knutsson)6 critical steps to take after the Adidas data breachIf you think you were affected or just want to be cautious, here are some steps you can take right now to stay safe from the Adidas data breach:1. Scrub your data from the internet using a personal data removal service: The more exposed your personal information is online, the easier it is for scammers to use it against you. Following the Adidas breach, consider removing your information from public databases and people-search sites. Check out my top picks for data removal services here.Get a free scan to find out if your personal information is already out on the web.2. Watch out for phishing scams and use strong antivirus software: With access to your email and phone number, Adidas attackers can craft convincing phishing emails pretending to be from healthcare providers or banks. These emails might include malicious links designed to install malware or steal login information. To defend yourself, use a strong antivirus program. Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android and iOS devices.3. Safeguard against identity theft and use identity theft protection: Hackers now have access to high-value information from the Adidas breach. This makes you a prime target for identity theft. You might want to consider investing in identity theft protection, which can also assist you in freezing your bank and credit card accounts to prevent further unauthorized use by criminals. Signing up for identity theft protection gives you 24/7 monitoring, alerts for unusual activity and support if your identity is stolen. See my tips and best picks on how to protect yourself from identity theft.4. Set up fraud alerts: Requesting fraud alerts notifies creditors that they need extra verification before issuing credit in your name. You can request fraud alerts through any one of the three major credit bureaus; they’ll notify the others. This adds another layer of protection without completely freezing access to credit.5. Change passwords and use a password manager: Update passwords on any accounts tied to compromised data. Use unique passwords that are hard to guess and let a password manager do the heavy lifting by generating secure ones for you. Reused passwords are an easy target after breaches. Consider password managers for convenience and security. Get more details about my best expert-reviewed password managers of 2025 here.6. Be wary of social engineering attacks: Hackers may use stolen details like names or birthdates from breaches in phone scams or fake customer service calls designed to trick you into revealing more sensitive info. Never share personal details over unsolicited calls or emails. Social engineering attacks rely on trust, and vigilance is key.Kurt’s key takeawayThe Adidas breach shows that even companies with decades of brand equity and a massive global footprint are not immune to lapses in data security. It underscores the need for companies to go beyond basic compliance and actively evaluate the cybersecurity standards of every partner in their ecosystem. Consumers are becoming increasingly aware of the trade-offs they make when sharing their personal information, and brands that fail to meet this moment may find their reputations eroding faster than they expect.CLICK HERE TO GET THE FOX NEWS APPShould retailers be penalized for neglecting basic cybersecurity practices? Let us know by writing us atCyberguy.com/Contact.For more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/Newsletter.Ask Kurt a question or let us know what stories you'd like us to cover.Follow Kurt on his social channels:Answers to the most-asked CyberGuy questions:New from Kurt:Copyright 2025 CyberGuy.com. All rights reserved. Kurt "CyberGuy" Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on "FOX & Friends." Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.

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The newest text scam making the rounds is a message that (poorly) impersonates your state DMV with a threat to rescind your license unless you pay outstanding fees. NPR reports that departments of motor vehicles in New York, Florida, and California have alerted residents to the scam, but it has been spotted in other places too (including Utah, where I live). How the DMV text scam worksThis scam purports to be from the DMV or transportation department in your state and warns of unpaid fees for traffic violations or tolls. The message directs recipients to a link to pay these supposed penalties or risk losing their license (or "driving privileges") or face legal action. It also references a state statute that may actually be legitimate (albeit unrelated to the warning), but that doesn't mean the text itself is. The DMV scam currently circulating is similar to the unpaid tolls scam and the unpaid parking fee scam, both of which are examples of smishing, or SMS phishing. This type of attack relies on text messages to try to convince targets to click malicious links and disclose personal or financial information or download malware to their device in the process. Scammers engaging in smishing often attempt to impersonate legitimate institutions, such as banks and government agencies. According to data from Robokiller, Americans received 19.2 billion spam texts, of which smishing is an example, in April 2025. That's an average of 63 messages per person. Text scam red flags to watch for The DMV scam may seem obvious, but bad actors hope that some recipients will be swayed by an official-looking text that threatens real-life consequences and act without investigating further. That's why you should be wary of any message, text or otherwise, that demands urgent action or invokes an emotional response. Once you read more carefully, you'll notice additional red flags. The sender may be an email address or non-local (even international) phone number— official texts from government agencies typically come from five-digit numbers. The name of the department may be incorrect, such as the Florida State Department of Motor Vehicles (fake) instead of Florida Highway Safety and Motor Vehicles (real). The URL to pay the supposed fine is not an official state website (https://utah[dot]gov-etcwirs[dot]cc, for example), and it may not be clickable, so it skirts your device's security features. And, of course, there may be minor spelling and grammar errors and odd formatting.

Reading Time: 11 minutes Choosing the right drip email software can be a game-changer for your marketing strategy. With a variety of options available, understanding the pricing models and features each tool offers is key to making an informed decision. In this guide, we’ll walk you through essential factors to consider when evaluating pricing, so you can select the best solution that fits your needs and budget for your drip email campaigns. Ready to dive deeper? Let’s explore your options.   What Does Drip Email Marketing Software Cost? Drip email marketing software typically follows a few different pricing models, depending on the provider. Here’s a quick breakdown of the most common ones: Pricing Based on MAUs (Monthly Active Users): You pay based on how many unique subscribers actually engage with your emails (or your system) each month, not your entire list size. It’s a much fairer, scalable way to pay, especially if your audience fluctuates. You only pay for real activity. Flat-Rate Pricing: You pay a fixed monthly fee, regardless of usage, list size, or activity. But flat rates are often bloated to cover all usage types, so you’re likely overpaying if you’re not sending a massive volume of emails. It’s not cost-efficient for scaling brands. List-Based Pricing: You pay based on the total number of contacts in your database, whether they engage or not. However, you end up paying for cold leads, dead emails, and inactive contacts. This makes your costs climb unnecessarily as your list grows. Email Volume-Based Pricing: You’re charged based on how many emails you send each month. It can discourage you from running important nurturing campaigns or re-engagement flows because every email adds to your bill. It’s unpredictable and can spike costs during promotions. For email marketers, this model means added pressure to limit sends, often at the cost of customer experience and long-term engagement. Some platforms even bundle unnecessary features into expensive tiers, which bloats the pricing, especially for features you may not actually need. This is where MoEngage stands out. The platform offers a more transparent and scalable approach so that pricing is aligned to your actual usage and outcomes rather than inflated send limits.   6 Biggest Factors that Affect Drip Email Pricing Drip email pricing depends on several factors. Here are some of the biggest ones: 1. Number of active contacts Some platforms, particularly the ones that use the MAU pricing model, charge based on the number of customers who interact with your emails. The higher the number of active customers, the higher the pricing. 2. List size Managing an email list is easier said than done. Nevertheless, if you have a large database of contacts, you will be charged a higher monthly fee. In this case, pricing will remain the same even if you don’t have many active subscribers on your list. 3. Email volume The number of emails you send plays a big role in pricing. This is because high-volume automated email marketing campaigns require significant infrastructure for email delivery, tracking, and reporting. 4. Advanced features Platforms offering advanced features like RFM segmentation, automation, A/B testing, analytics, and AI-driven personalization typically charge more than others. Some pricing models allow you to opt for some or all of these features, depending on your business requirements. 5. Automation complexity If your drip campaign involves complex workflows, like different stages, conditions, triggers, etc., it can impact the pricing. Automation requires more resources to set up and maintain, which increases the price. 6. Integration with other tools Connecting your email platform with CRMs, Ecommerce tools, or analytics systems can drive up costs, especially if platforms charge extra for native integrations or require third-party connectors. Before signing up, ask yourself: how many of these tools are truly essential? Can any be replaced with ones that integrate more easily? A cluttered tech stack not only costs more but also complicates your workflows.   Top Features to Look For in a Drip Email Marketing Software Since you’re on the lookout for a drip email marketing software platform, focus on the features we’ve mentioned below. Core features that drip email software absolutely needs These features are the must-haves. They are the foundational tools required to automate, personalize, and optimize your email drip campaigns at scale. Journey designer: Easily set up multi-step workflows triggered by parameters like customer actions, behaviors, or time delays with minimal coding. Behavioral targeting: Send emails based on real-time customer behavior, such as cart additions, subscriptions, app activity, and more, for highly relevant messaging. Personalization engine: Dynamically include customer attributes based on past interactions and preferences to personalize emails at scale. High inbox deliverability: Tools and practices that ensure you have a healthy sender reputation and high inbox placement. Campaign optimization with A/B testing: Test different email versions to learn what drives higher engagement and optimize your drip flows continuously. Real-time analytics and insights: Access detailed reports and dashboards that track key drip email marketing metrics like opens, clicks, and conversions, and identify drop-offs in your drip journeys. Other features that are very useful to have These features aren’t absolutely necessary to run an effective campaign, but they can improve customer experience and operational efficiency. AI-based predictive segmentation: Leverage AI to predict customer behavior like churn or likelihood of conversion, and automatically adjust campaigns accordingly. Omnichannel messaging: Integrate messaging across various channels, like push notifications, SMS, WhatsApp, and in-app messaging for a cohesive customer journey. Pre-built templates: Quickly access pre-built, customizable email templates to launch campaigns faster without heavy design work.   9 Steps to Choosing a Drip Email Marketing Software With so many options available in the market, choosing the right drip email marketing software can seem like an uphill battle. No worries! We’ll even walk you through exactly how to evaluate and compare drip email tools for yourself. Once you’ve asked the right questions and gathered the facts during demos, it’s time to break down your decision-making process into clear, actionable steps. Step 1: Define Your Non-Negotiable Features The first step is to make a list of all the features that are necessary for you. For example, if your goal is to send behavior-triggered drip campaigns (like abandoned cart emails or re-engagement nudges), then features like behavioral targeting and multi-step customer journey automation are non-negotiable. On the other hand, if you only need basic scheduled newsletters, you might not need advanced workflow builders or AI recommendations. Once you have a list of non-negotiable features, it becomes easier to narrow down your platform choices. Step 2: Research and Compare All Viable Options Don’t just go with the most well-known or even the most affordable-looking tool. Research platforms that fit your business size and industry. Use peer reviews, comparison guides, and case studies to understand how the platform performs in real-world use cases. Also, remember that low entry pricing can be misleading. What matters is the total cost of ownership. Look for things like hidden fees, integration costs, or feature-based tier upgrades. These will add to the pricing later. Step 3: Book a Personalized Demo (and Demand Proof) When choosing your drip email marketing tool, make sure you request a personalized demo based on your business context, use cases, and workflows. A simple, generic walkthrough isn’t helpful because this is your first real glimpse into how the platform is going to support you long-term. If the demo isn’t tailored to your business, that’s a red flag—because if they can’t offer personalized attention when they’re trying to win your business, you’re unlikely to get it during onboarding or implementation. Ask to see features live, rather than just screenshots or slide decks. If a feature is critical, ask to see it in action. At times, sales teams may promise features that are still ‘in development’. Step 4: Attend the Demo with a List of Questions Once you’ve booked a demo, prepare a checklist of questions, like the one we shared above. This will help you stay focused and gain the clarity you need. Ask whether the features you care about are included in the base plan or locked behind premium tiers. Dig into pricing: will the costs scale predictably as you grow, or are there hidden fees that only show up later? Some platforms may offer attractive deals upfront but raise prices later or charge extra for essentials like API access, automation workflows, or deliverability support. The demo is your chance to surface all of this before signing anything. Step 5: Evaluate Ease of Use The drip email software you choose must be easy to use. Since marketers with little to no technical knowledge are most likely to use the platform, look for solutions that allow you to build email campaigns, segment audiences, and personalize messages easily. Say no to complicated or clunky interfaces that are not intuitive and require a steep learning curve. Step 6: Check for Advanced Capabilities Ask about AI features like predictive segmentation or email send-time optimization. Even if you don’t need them right now, having future-ready capabilities ensures you won’t outgrow the tool too soon. Step 7: Test for Scalability and Deliverability This is an important one. Look for solutions that can handle large volumes of emails with good email deliverability rates. Make sure the software you choose has a high inbox placement rate. Check if they have a solid infrastructure and dedicated IPs, should you need them. Also, consider scalability: will this platform still meet your needs when your contact list grows from 10,000 to 100,000? Make sure you’re not locked into expensive pricing jumps or performance bottlenecks. Step 8: Review Integration Options Make sure the tool you choose fits seamlessly into your existing workflow. It should integrate with your CRM, mobile app, Ecommerce system, and anything else in your ecosystem. Even if it doesn’t directly integrate, ensure that it offers flexible APIs and webhooks, or supports third-party connectors like Zapier, so you can still automate data flow without manual workarounds. Step 9: Compare Customer Support Quality Good software with bad support can be a nightmare. Check for onboarding help, technical support, availability, account management, and resources. Ask about how quickly the support team responds and resolves software issues to ensure that you have minimal downtime.   5 Best Email Drip Campaign Software and Tools It’s time to weigh your options in choosing an email drip campaign software for your business. Give this list a quick read! 1. MoEngage: Best for Omnichannel Engagement and Behavioral Targeting   MoEngage is a comprehensive customer engagement platform designed to deliver personalized and automated drip email campaigns at scale. Its powerful AI capabilities allow you to use behavioral targeting to reach customers at the right time with the right message at different stages of their customer journey. Why MoEngage is Best for Omnichannel Engagement and Behavioral Targeting: MoEngage offers multiple features that allow you to provide cohesive customer experiences across various touchpoints. You can reach out to customers via not just email, but also SMS, push notifications, in-app messages, and even ad networks without missing a beat. Features like advanced segmentation enable you to send hyper-personalized drip email campaigns tailored to individual customer actions, such as cart abandonment or inactivity. This ensures that messages are timely, relevant, and effective in driving engagement. How Pricing Works: MoEngage offers flexible drip email pricing based on the scale of your business and the exact features you’d need. You can always reach out to their sales team to learn more about their custom pricing plans. How to Set Up a Demo: To experience MoEngage firsthand, you need to book a demo first. Their team will then contact you to schedule a personalized walkthrough that showcases how the platform can meet your specific drip email marketing goals. 2. ActiveCampaign: Best for Email and Marketing Automation ActiveCampaign is a marketing automation platform that allows you to create email campaigns on channels your customers connect with. The platform offers predictive content features that help you show customers the most meaningful content. Why ActiveCampaign is Best for Email and Marketing Automation: ActiveCampaign excels in delivering sophisticated automation campaign workflows that can be tailored to various customer journeys. How Pricing Works: ActiveCampaign offers a four-tiered drip email pricing plan. The basic plan starts at $15/month for 1K contacts, while the Enterprise plan starts at $1,169/month for 50K contacts. If you have contacts upwards of that number, you need to talk to their sales team. 3. Kit: Best for Creators Using Emails Kit is tailored for creators, bloggers, and solo entrepreneurs who want to send customer relationship emails. It offers a user-friendly interface with powerful automation capabilities. Why Kit is Best for Creators and Solo Entrepreneurs: Kit’s email-first operating system allows creators to build long-term connections with customers. Its intuitive email designer can be used to create effective on-brand emails that are optimized for deliverability. Plus, it allows you to send email broadcasts for announcing product launches, sharing content updates, or promoting limited-time offers to your entire list in bulk. How Pricing Works: Kit offers a free Newsletter plan with basic features like visual automation, opt-in forms, and email broadcasts to up to 10K subscribers. But you can implement just 1 visual automation and an email sequence on the free plan. Advanced plans start at $25 per month for up to 1K subscribers, and go up to $2,166/month for 400K contacts. 4. Drip: Best for Ecommerce Marketing Automation Drip is a marketing automation platform designed specifically for Ecommerce brands. It offers tools to create personalized email campaigns that drive customer engagement and sales. Why Drip is Best for Ecommerce Marketing Automation: Drip provides deep integrations with Ecommerce platforms, allowing businesses to leverage customer data for targeted campaigns. Features like behavior-based automation and pre-built workflows help in crafting effective drip campaigns. How Pricing Works: Drip’s pricing starts at $39/month for up to 2,500 contacts. The cost scales up to $1,999/month based on the number of contacts, with custom pricing available for larger lists of over 180K subscribers. 5. Mailmodo: Best for Interactive Email Marketing Mailmodo is an email marketing platform that enables the creation of interactive drip emails using AMP technology. This allows recipients to take actions like filling out forms or booking appointments directly within the email. Why Mailmodo is Best for Interactive Email Marketing: Mailmodo stands out by offering interactive email capabilities that enhance customer engagement and conversion rates. Its drag-and-drop editor simplifies the creation of dynamic emails without any coding required. How Pricing Works: Like the other drip email marketing software on this list, Mailmodo’s pricing is based on the number of contacts and emails sent per month. Its three-tiered pricing model starts at $39/month for 500 contacts, going up to $939/month for 250K subscribers. Any more contacts, and you have to reach out to their sales team.   How to Get the Most Value Out of Your Drip Email Software Here are some of the ways in which you can leverage your drip email software to its maximum potential. Save time through automation: Automate welcome emails, follow-ups, and re-engagement campaigns to free up your team for more strategic work. Boost engagement with timely messaging: Set up triggers so that emails are automatically sent based on customers’ actions. This keeps your audience interested at every stage of their customer journey. Drive higher conversions with targeted sequences: Send the right email at the right time to move leads through the sales funnel towards a conversion. Personalize customer experiences at scale: Use segmentation and dynamic content to create a personalized customer experience without manually customizing every email. Continuously optimize with data-driven insights: Track performance metrics like open rates and conversions to refine your drip email campaigns and maximize results over time.   Maximize Engagement With MoEngage’s Drip Email Marketing Software To sum it up, drip email marketing can be quite powerful for engaging customers at different stages of their journey. Having the right drip email software in your tech stack ensures smooth, efficient workflows. Your team can focus on higher-value tasks while automating routine processes. It also ensures that your drip emails always reach the right person with the right message at the perfect time. MoEngage’s powerful email automation platform allows you to automate personalized campaigns that drive higher engagement and conversions. With advanced segmentation, behavior-triggered messaging, and seamless integration with your ecosystem, you can nurture relationships more effectively than ever. Curious to see how MoEngage can elevate your campaigns? Schedule a discovery call today. The post Drip Email Software: The Ultimate Pricing and Buying Guide appeared first on MoEngage.

Reading Time: 9 minutes Email provides a direct, two-way communication line to your target audience, which makes it, in a sense, more social than marketing channels like Instagram, Facebook, and TikTok. However, this doesn’t automatically lead to high open rates or email engagement. You need to know when the best time to send an email is and how often you should send them. Without a well-thought-out schedule, you’ll likely overwhelm your customers’ inboxes. In this post, we’ll discuss email scheduling and cadence best practices, along with the best day and time to send email marketing messages. Let’s jump in.   What is Email Cadence? Email cadence is the ideal frequency and most impactful time for your business to send marketing emails to your subscribers. It’s a process that involves experimentation, testing, and adjustments, as you’ll need to understand your subscribers’ preferences and modify your email schedule accordingly. It matters because it will greatly impact the success of email marketing campaigns, specifically engagement and your relationship with your subscriber list. Send too many emails, and they’ll likely unsubscribe. Get the timing wrong, and you’ll see an impact in your open rates.   The Best Time to Send an Email: By Industry and Day There isn’t a universal email cadence to replicate, as it varies by industry. That said, the best time to send an email is typically at the start of the workday between 8 a.m. and 11 a.m. on weekdays, with Tuesdays and Thursdays being the most effective days. This is why it’s crucial that you dig into the averages for your industry, conveniently set out for you in this table based on the data collected. It’s a good place to start, especially if you’re new to email marketing and don’t have your own data yet. Industry Best Day To Send Emails Best Time To Send Emails Retail and Ecommerce Monday (for conversions) and Sunday (for opens) 10:00 a.m. – 11:00 a.m. and again 7:00 p.m. – 9:00 p.m. Financial  Friday (for conversions) and Sunday (for opens) 8:00 a.m. – 10:00 a.m. and again 2:00 p.m. – 3:00 p.m. Media and entertainment Thursday (for conversions and opens) 12:00 p.m. – 2:00 p.m. and again 5:00 p.m. – 7:00 p.m.   An Ideal Sales Cadence Email Template (by MoEngage) Once you’ve identified the best time to send emails for your industry, you can plan your email marketing campaign around these times. We’ve created this sales cadence email template for a hypothetical brand, StrideGo, a subscription-based fitness app, to help you see how this will look in practice. It shows how to plot out your emails so you can balance frequency with the best times to send an email.   From sales to subscriber re-engagement, there are various ways you can tweak this template to match your campaign goal, as the following examples from well-known B2C brands illustrate.   Email Cadence Examples From Top Brands Some of the best email cadence examples come from brands that have turned email into one of their most effective channels. From limited-time flash sales to regular content updates that help build your brand as a thought leader, here are some ways you can approach email cadence, timing, and content. 1. Grammarly | Flash Sale Campaign goal: Promote a flash sale Grammarly’s email campaign serves as a good example of how to strike the right balance between staying top of mind without becoming an annoyance. The first email succinctly links the offer with their subscribers’ pain point, which increases their chance of opening it. They then wait two days before sending a follow-up email to remind subscribers that the offer will soon end. To capitalize on the powerful effect of urgency, they wait until the day the offer ends to send their final reminder. What this email campaign does well: Grammarly doesn’t solely rely on the massive discount to drive subscriptions. They take it one step further by linking their software with their potential new subscribers’ pain points. It’s a great example of a customer relationship email. 2. Airbnb | Announcing New Updates Source: https://reallygoodemails.com/emails/host-news-updates-to-our-review-policy-new-sustainability-resources-and-more   Campaign goal: Highlight new blog content and product updates Airbnb sends monthly email newsletters that share industry news, product updates, and learning resources. On the surface, it functions as an email newsletter, but it’s also an effective tool for establishing thought leadership. Industry news isn’t as exciting or time-sensitive as sales, so it makes sense for this type of email to be scheduled on a monthly basis only. What this email campaign does well: The newsletter helps to build brand awareness and encourages product discovery. The strategic placement of several calls to action (CTAs) per email also helps to generate website traffic. 3. McDonald’s | Personalized Updates Source: https://reallygoodemails.com/emails/smiles-davis-your-january-account-in-review Campaign goal: Update customers about their loyalty points See how they’re proudly announcing their email marketing cadence? Each month, McDonald’s sends a statement that summarizes loyalty program members’ activity for the past month and current status. It’s an effective tool for engaging their most loyal customers to grow their customer loyalty even further. What this email campaign does well: The personalized content makes regular diners feel special. Plus, the fact that it visualizes how many points they’re away from a reward, along with the only-once-a-month email cadence, serves as good encouragement to visit McDonald’s more often. How? Well, when customers receive the email once a month stating the reward, it serves as a slight nudge to pay a visit in the hope of winning more rewards!   5 Best Practices for Email Marketing Cadence Here are five email cadence best practices that will help you drive noteworthy results for you to replicate (and let you get the best use out of your email cadence tool). 1. Create a Customer Journey Each email marketing campaign should have a specific goal, whether that’s to create brand awareness or drive webinar registrations. Creating and mapping the customer journey will ensure that you know where your target audience typically starts and what type of message they’ll need at which point to move them toward your goal. If you have clarity on the typical steps your target audience takes and their behavior, your email communication will improve the customer experience. Each message will be relevant and valuable. 2. Segment Your List Email preferences differ from one segment to the next. For example, your frequent shoppers generally like to receive regular promotional emails with exclusive deals. On the other hand, occasional buyers would rather receive fewer emails and resonate better with educational emails. Segmenting your email list allows you to send daily emails to those in your most engaged group, while weekly emails are reserved for another group. 3. Personalize Content One of the most crucial email cadence best practices is content personalization. In addition to adjusting your email frequency to your segment’s preferences, you should also tailor the actual content so that it’s relevant to specific recipients. Generic content quickly gets ignored, while location-based product recommendations feel useful. For your email cadence to click, you need recipients to click on the CTAs, and personalized content will encourage engagement. The added benefit of using email personalization is that once your open and click-through rates improve, you can also increase your email frequency. 4. Test and Tweak Like with virtually anything in life, it takes time before you find your rhythm. The same applies to email cadence. A/B testing will allow you to see if your frequency and timing work and give you the data you need to improve your campaigns. You can, for example, send specials to half of your frequent shoppers daily, while the other half receive specials only weekly. Alternatively, you can send the whole segment the same email on the same days at the same time, and then experiment with the best time to send an email. 5. Let Subscribers Select Email Preferences While you still need to do your own rigorous testing, give your email subscribers the option to choose how often they want to receive emails from your brand. It’s as easy as adding a link in your email signature that takes them to a page where they can select which emails they choose to receive. You can even take it one step further and let them choose the frequency by type of message. For example, they might want to hear about deals weekly, while company news is best served only once a month. This also allows them to change the frequency at a later stage, should their needs change. Aside from making your job easier, it also gives your subscribers an alternative to unsubscribing from your emails altogether.   Top 3 Email Cadence Software and Tools There are several great email cadence tools that can automate much of the labor involved in identifying the best time to send an email campaign. Here’s a quick look that highlights the core and unique features of three such software solutions. 1. Best for Cross-Channel Customer Engagement: MoEngage   MoEngage’s enterprise-ready, cross-channel customer engagement platform gives your team the data and insight they need to personalize customer experiences. For help specifically with email cadence, you can use it to design relevant emails that match your customers’ preferences and meet them where they’re at in their journey. What makes it such a unique email cadence tool is its deep focus on customer engagement. It doesn’t just send emails but also helps you understand the why and when behind engagement. For example, it has a “Best Time to Send” feature that uses advanced data analysis to make sense of historical customer interactions. How pricing works: MoEngage keeps pricing simple and flexible by offering only two plans (Growth and Enterprise) and dozens of features available to be purchased as add-ons. What makes it stand out: MoEngage’s impressive predictive capabilities let you tailor your emails to your customers’ next best action, ensuring they receive timely, relevant content time and again. 2. Best for Email Scheduling for Small Businesses: Klaviyo Klaviyo’s marketing automation platform offers tools for email and SMS marketing. With its built-in data platform and drag-and-drop editor, you can easily create customizable templates and send personalized emails. You can, for example, use data like browsing history, past purchases, and subscription status to send relevant and timely updates. It also has a Smart Send Time feature to help specifically with the best time to send an email. How pricing works: Plans start at $45 per month based on features and the number of monthly emails you want to send. What makes it stand out: As it integrates with platforms like Shopify, you can use real-time customer data to personalize your communication. 3. Best for Inbound Marketing: HubSpot HubSpot is an all-in-one solution that businesses can use to attract and engage their target audience across the entire journey. It offers various hubs (like sales, marketing, and operations) built to work together and integrations with more than 1,000 third-party apps that expand its capabilities even further. To help with email cadence, you can check out Cadence, a multi-channel sales prospecting tool available in its app marketplace. It will tell you who to email and allow you to automate sequence steps. How pricing works: Depending on the platform solutions you need, pricing ranges from $15 per month per seat to $4,700 per month per seat for seven seats. What makes it stand out: HubSpot is built around inbound marketing and combines everything you’ll need for lead nurturing to customer support into one interface.   Manage Your Email Cadence With MoEngage When you’re creating your email marketing strategy, you should also plan for the best time to send an email. If you send your email at 4 a.m. on a Saturday, it will only be buried with dozens of other emails when your recipients finally make time to check their inbox. You want to find out at what time your subscribers are most likely going to open their inbox and ensure your email reaches them at this time. In addition to the day and time, you also need to consider the email cadence. Here’s an idea: why not remove the guesswork altogether? With MoEngage’s Best Time to Send (BTS) feature, you can reach out to your customers at just the right moment. What’s more, MoEngage’s AI engine, Sherpa AI, keeps updating the best time to send an email based on changing customer behavior. Want to see this super-cool feature in action? Schedule a 1:1 demo today. The post When is the Best Time to Send an Email? appeared first on MoEngage.

Reading Time: 9 minutes Did you know SMS open rates are as high as 98%, with 45% replying to branded SMS marketing? As texting continues to witness a steady rise, your brand could be missing out if you’re not leveraging automated text messaging for business! Text messaging is when your brand communicates with customers via SMS. These messages may be automated, that is, scheduled to be sent at opportune times. Interested in sending an automated text message for business? Keep reading.   What is SMS Marketing Automation? SMS marketing automation is the process of automatically sending text messages to recipients. It enables brands to send messages when certain trigger conditions are met. For instance, sending messages to a customer to confirm a purchase or remind them to complete a purchase when they have left items in the cart. What are the main benefits of automated SMS marketing? An automated text message for business can unlock many benefits, some of which are listed below: Saving time: Automated text message marketing saves time for core tasks rather than dedicating time for manual text responses for order confirmations, abandoned cart reminders, etc. Scalability: Using SMS marketing automation, brands can look to scale their SMS campaigns to a large customer base. Strategic communication: With SMS marketing automation, brands can deliver larger automated SMS drip campaigns tailored to specific target groups. Greater engagement: 90% of SMS messages are read within 3 minutes of delivery. With automated SMS marketing, brands can send timely responses and elevate customer experience. Higher open rates: Automated text messages typically have higher open rates than emails, making them a more favorable medium for reaching customers. Is sending automated text messages legal for businesses? Businesses can send automated text messages to customers as long as they follow the rules and regulations of the state where they are being sent. In the United States, automated text marketing requires following the Telephone Consumer Protection Act (TCPA), which requires brands to get written consent before sending messages to customers. The new TCPA rules also state that brands need to honor SMS opt-out requests within 10 business days. Additionally, the CAN-SPAM Act sets rules for commercial communications. Brands need to ensure that recipients have opted for an automated text message service, as spam messages can result in fines. Moving on, how can your brand implement SMS messaging? Here are some use cases for automated text messaging for business to help you get started.   5 Common Use Cases for Automated Text Messaging for Business From the many ways in which brands can tap SMS marketing automation, below are a few use cases: 1. Reminders and Confirmations You could send personalized reminders and notifications to customers in the form of an informative automated text message, be it for bill payments, restaurant bookings, or any other appointments. Example: “Hi [Customer Name], here’s a reminder of your appointment with Dr. XYZ at 2 PM tomorrow. Reply 1 to confirm, 2 to reschedule, and 3 to cancel.” 2. Order Confirmations SMS marketing automation can be used to send tailored order confirmations and update customers on shipping and delivery. Manually doing this may be cumbersome and lead to errors, making it impossible for brands to operate at scale. Text messaging automation software can solve this problem by automatically sending shipping and delivery updates to customers to keep them informed of the latest activity. Triggers can be scheduled depending on the movement of the shipment. 3. Abandoned Cart Reminders An often underrated use of automated text messages for business is nudging customers about items they left in their cart. Brands can incentivize customers to complete their purchase by sending them text messages with specific deals on items left in the cart. The result? Higher potential conversions! 4. Promotional Offers Sending customized offers to customers via SMS marketing automation can be another way to boost conversions. Brands must ensure a crisp message followed by a clear CTA to relevant product pages. In this case, automation can do what is not manually possible. With the use of customer behavioral data, the right customers can be targeted with their preferred products. 5. Customer Support and Feedback While your customer support may not be available 24/7, some customer queries can be handled automatically using automated text messages for business. For instance, your brand could answer frequently asked questions (FAQs). SMS marketing automation can also be used for gathering quick feedback from customers who have recently interacted with your brand by simply including a link in the message.   How to Set Up Automated Text Messages for Business Setting up SMS marketing automation is easy and can be accomplished in just 5 steps, as listed below. 1. Sign up for an automated text messaging service To begin your automated text messaging campaign, you would first need to select a platform that meets your requirements. It would be wise to pick a service that allows you to automate end-to-end workflows and empower your team. 2. Upload recipients’ contact details Next, upload the contact details of those who have opted to receive your texts. You can either drag your contact file onto the page or browse for it to upload it. Remember, just having the recipients’ phone numbers doesn’t mean you can start sending them SMS messages right away. They need to explicitly give you their consent first. 3. Create segmented lists Create segmented groups of recipients based on criteria such as demographics, customer type, and so on. This can help your brand send automated text messages to relevant audiences and raise the chances of engagement. 4. Compose messages This step can be highly crucial as the content of your SMS can make or break your connection with your customer. Leveraging data can help with hyper-personalizing your communication. Typically, a crisp message with a relevant CTA could boost your click-through rates. 5. Schedule, test, and deploy Once your text messages are ready, it’s time to set up a schedule to send them. Some messages may be on specific recurring dates like birthdays, while some may be triggered by certain customer actions like cart abandonment. Finally, don’t forget to test your SMS marketing automation before you deploy it!   5 Automated Text Message Examples and Templates for Campaign Inspiration Now that you know how to set up automated text messages for business, let’s get some much-needed inspiration for creating your own successful SMS marketing campaigns. 1. Lulus | Promoting Offers and Deals Source: https://smsarchives.com/messages/lulus-text-message-marketing-example-12-31-2021/ Notice how women’s wear brand Lulus strategically uses automated SMS marketing to remind customers of their ongoing holiday sale, with a link to finish the purchase. In this case, automation helps deliver personalized deals to customers who may have earlier browsed through the brand’s website. For those who dropped off the website due to the absence of offers, this SMS can work as a smart nudge to complete that purchase. 2. Old Navy | Wishing Customers on Special Days Source: https://smsarchives.com/messages/old-navy-text-message-marketing-example-05-09-2021/ In the example above, Old Navy not only wishes its customers Happy Mother’s Day, but also goes a step further in offering deals on women’s wear. In this case, an automated text message could be used to narrow the target audience to women who are or could be mothers. This also includes wishing them on their special days. 3. Gaspar | Appointment Confirmation and Reminders Source: https://support.opentable.com/servlet/rtaImage?eid=ka0UQ0000003ogD&feoid=00N0c00000Ay3y5&refid=0EMDn000001hK7V A practical use of automated text messages for business is to confirm appointment reservations and get a response from the customer if they are willing to make changes. To elevate the experience further, the brand could add options to reschedule or cancel the reservation on the SMS itself, using automated text messaging. 4. Amazon | Shipping and Tracking Source: https://www.wonderment.com/hubfs/Wonderment_September2021/image/amazon_sms_shipping_alerts_w720.jpg This template ticks all the boxes for a well-crafted automated text message for business. Amazon informs the customer of the product name, expected date, and order status, along with the tracking link. These kinds of informative messages tend to be super useful to customers. 5. The Perfect Jean | Retargeting via Cart Abandonment Messages Source This automated text message example can serve as a model template for cart abandonment notifications. The brand reminds the customer of the items left in the cart and encourages the purchase by offering a custom discount code and a link to complete the purchase.   Top 3 Automated Text Message Services for Businesses SMS marketing automation can be simple to set up with the right tools. Here are some leading services that can help you send automated text messages to your customer base. 1. MoEngage MoEngage’s SMS automation software can make targeted SMS campaigns seem like a breeze with ready-to-use campaign ideas, hyper-personalized messaging, and 360-degree customer views. Standout SMS Automation Feature: MoEngage’s automated text message marketing service stands out for its ability to integrate SMS into the overall customer journey and deliver insight-led, revenue-driven campaigns. How Pricing Works: Schedule a demo to know which of the two pricing plans works best for your business. 2. Textedly Textedly offers an easy-to-use automated text message software for real-time conversations with your customers. However, it lags behind in providing an omnichannel brand experience. Standout SMS Automation Feature: The service has an intuitive platform and also a shared team inbox to ensure timely automated responses for instant customer support. How Pricing Works: While the service offers a free plan with limited features, the basic plan starts at $26 a month and varies for other advanced plans. 3. Sender Sender enables SMS automation campaigns for bulk, personalized messages to customers. Standout SMS Automation Feature: Sender is an automated SMS software that offers affordable, easy-to-use templates for automating text messaging campaigns. However, it is limited to email and text message services, and does not offer integrated engagement solutions as part of the overall customer experience. How Pricing Works: Sender offers a free plan, with paid plans starting at $10 a month.   SMS Marketing Automation Strategies That Improve Campaign Performance Sure, you may be excited to launch your own automated SMS campaign. But hold on! There’s so much more you can get from automated text messaging, with some practical SMS marketing automation strategies listed below. 1. Make your automated text message conversational and interactive Customers love it when their brands are responsive to their needs! Using automated SMS services, you can make your text messages conversational. For instance, you can ask a series of questions to help customers reach informed decisions regarding your product or service. 2. Always ask for consent Before blasting automated text messages to your customers, it’s best to get their consent. Clear opt-in and opt-out options are necessary not only from a legal standpoint but also from the transparency angle. 3. Segment and personalize for your customer Nobody likes a random brand message that could be sent to just about anyone. You can use customer demographic and behavioral data to segment your customers into different groups. Armed with better insights, you can send more targeted and personalized text messages to your customers. 4. Grow your subscriber list with incentives Customers would be happy to consent to receiving your brand’s messages if they are offered something in return. Weaving smart opt-in messages with exclusive promotional deals and other perks can grow your subscriber base. 5. Review the little things A text message is one of the quickest ways to reach a customer. When done right, it can work wonders for your brand! But before you hurry to send out texts, remember to include crucial elements like a crisp main message, a valuable offer, a strong CTA, and a link to access the relevant offers or information. Finally, don’t forget to do automated SMS testing before sending the SMS.   Enhance Your Outreach with Automated SMS Marketing from MoEngage Brands can use the small but mighty SMS in many ways to deepen customer engagement. However, it is important to get subscriber consent and use other best practices to make the most of automated SMS marketing. MoEngage’s SMS marketing platform can help you have smoother interactions with your customers guided by detailed analytics, as part of a seamless omnichannel journey. Get a personalized demo to know how MoEngage can help you tap the massive potential of automated text messaging. The post Automated Text Messages for Business: A Marketer’s Guide appeared first on MoEngage.

In this tutorial, we implement the Agent Communication Protocol (ACP) through building a flexible, ACP-compliant messaging system in Python, leveraging Google’s Gemini API for natural language processing. Beginning with the installation and configuration of the google-generativeai library, the tutorial introduces core abstractions, message types, performatives, and the ACPMessage data class, which standardizes inter-agent communication. By defining ACPAgent and ACPMessageBroker classes, the guide demonstrates how to create, send, route, and process structured messages among multiple autonomous agents. Through clear code examples, users learn to implement querying, requesting actions, and broadcasting information, while maintaining conversation threads, acknowledgments, and error handling. import google.generativeai as genai import json import time import uuid from enum import Enum from typing import Dict, List, Any, Optional from dataclasses import dataclass, asdict GEMINI_API_KEY = "Use Your Gemini API Key" genai.configure(api_key=GEMINI_API_KEY) We import essential Python modules, ranging from JSON handling and timing to unique identifier generation and type annotations, to support a structured ACP implementation. It then retrieves the user’s Gemini API key placeholder and configures the google-generativeai client for subsequent calls to the Gemini language model. class ACPMessageType(Enum): """Standard ACP message types""" REQUEST = "request" RESPONSE = "response" INFORM = "inform" QUERY = "query" SUBSCRIBE = "subscribe" UNSUBSCRIBE = "unsubscribe" ERROR = "error" ACK = "acknowledge" The ACPMessageType enumeration defines the core message categories used in the Agent Communication Protocol, including requests, responses, informational broadcasts, queries, and control actions like subscription management, error signaling, and acknowledgments. By centralizing these message types, the protocol ensures consistent handling and routing of inter-agent communications throughout the system. class ACPPerformative(Enum): """ACP speech acts (performatives)""" TELL = "tell" ASK = "ask" REPLY = "reply" REQUEST_ACTION = "request-action" AGREE = "agree" REFUSE = "refuse" PROPOSE = "propose" ACCEPT = "accept" REJECT = "reject" The ACPPerformative enumeration captures the variety of speech acts agents can use when interacting under the ACP framework, mapping high-level intentions, such as making requests, posing questions, giving commands, or negotiating agreements, onto standardized labels. This clear taxonomy enables agents to interpret and respond to messages in contextually appropriate ways, ensuring robust and semantically rich communication. @dataclass class ACPMessage: """Agent Communication Protocol Message Structure""" message_id: str sender: str receiver: str performative: str content: Dict[str, Any] protocol: str = "ACP-1.0" conversation_id: str = None reply_to: str = None language: str = "english" encoding: str = "json" timestamp: float = None def __post_init__(self): if self.timestamp is None: self.timestamp = time.time() if self.conversation_id is None: self.conversation_id = str(uuid.uuid4()) def to_acp_format(self) -> str: """Convert to standard ACP message format""" acp_msg = { "message-id": self.message_id, "sender": self.sender, "receiver": self.receiver, "performative": self.performative, "content": self.content, "protocol": self.protocol, "conversation-id": self.conversation_id, "reply-to": self.reply_to, "language": self.language, "encoding": self.encoding, "timestamp": self.timestamp } return json.dumps(acp_msg, indent=2) @classmethod def from_acp_format(cls, acp_string: str) -> 'ACPMessage': """Parse ACP message from string format""" data = json.loads(acp_string) return cls( message_id=data["message-id"], sender=data["sender"], receiver=data["receiver"], performative=data["performative"], content=data["content"], protocol=data.get("protocol", "ACP-1.0"), conversation_id=data.get("conversation-id"), reply_to=data.get("reply-to"), language=data.get("language", "english"), encoding=data.get("encoding", "json"), timestamp=data.get("timestamp", time.time()) ) The ACPMessage data class encapsulates all the fields required for a structured ACP exchange, including identifiers, participants, performative, payload, and metadata such as protocol version, language, and timestamps. Its __post_init__ method auto-populates missing timestamp and conversation_id values, ensuring every message is uniquely tracked. Utility methods to_acp_format and from_acp_format handle serialization to and from the standardized JSON representation for seamless transmission and parsing. class ACPAgent: """Agent implementing Agent Communication Protocol""" def __init__(self, agent_id: str, name: str, capabilities: List[str]): self.agent_id = agent_id self.name = name self.capabilities = capabilities self.model = genai.GenerativeModel("gemini-1.5-flash") self.message_queue: List[ACPMessage] = [] self.subscriptions: Dict[str, List[str]] = {} self.conversations: Dict[str, List[ACPMessage]] = {} def create_message(self, receiver: str, performative: str, content: Dict[str, Any], conversation_id: str = None, reply_to: str = None) -> ACPMessage: """Create a new ACP-compliant message""" return ACPMessage( message_id=str(uuid.uuid4()), sender=self.agent_id, receiver=receiver, performative=performative, content=content, conversation_id=conversation_id, reply_to=reply_to ) def send_inform(self, receiver: str, fact: str, data: Any = None) -> ACPMessage: """Send an INFORM message (telling someone a fact)""" content = {"fact": fact, "data": data} return self.create_message(receiver, ACPPerformative.TELL.value, content) def send_query(self, receiver: str, question: str, query_type: str = "yes-no") -> ACPMessage: """Send a QUERY message (asking for information)""" content = {"question": question, "query-type": query_type} return self.create_message(receiver, ACPPerformative.ASK.value, content) def send_request(self, receiver: str, action: str, parameters: Dict = None) -> ACPMessage: """Send a REQUEST message (asking someone to perform an action)""" content = {"action": action, "parameters": parameters or {}} return self.create_message(receiver, ACPPerformative.REQUEST_ACTION.value, content) def send_reply(self, original_msg: ACPMessage, response_data: Any) -> ACPMessage: """Send a REPLY message in response to another message""" content = {"response": response_data, "original-question": original_msg.content} return self.create_message( original_msg.sender, ACPPerformative.REPLY.value, content, conversation_id=original_msg.conversation_id, reply_to=original_msg.message_id ) def process_message(self, message: ACPMessage) -> Optional[ACPMessage]: """Process incoming ACP message and generate appropriate response""" self.message_queue.append(message) conv_id = message.conversation_id if conv_id not in self.conversations: self.conversations[conv_id] = [] self.conversations[conv_id].append(message) if message.performative == ACPPerformative.ASK.value: return self._handle_query(message) elif message.performative == ACPPerformative.REQUEST_ACTION.value: return self._handle_request(message) elif message.performative == ACPPerformative.TELL.value: return self._handle_inform(message) return None def _handle_query(self, message: ACPMessage) -> ACPMessage: """Handle incoming query messages""" question = message.content.get("question", "") prompt = f"As agent {self.name} with capabilities {self.capabilities}, answer: {question}" try: response = self.model.generate_content(prompt) answer = response.text.strip() except: answer = "Unable to process query at this time" return self.send_reply(message, {"answer": answer, "confidence": 0.8}) def _handle_request(self, message: ACPMessage) -> ACPMessage: """Handle incoming action requests""" action = message.content.get("action", "") parameters = message.content.get("parameters", {}) if any(capability in action.lower() for capability in self.capabilities): result = f"Executing {action} with parameters {parameters}" status = "agreed" else: result = f"Cannot perform {action} - not in my capabilities" status = "refused" return self.send_reply(message, {"status": status, "result": result}) def _handle_inform(self, message: ACPMessage) -> Optional[ACPMessage]: """Handle incoming information messages""" fact = message.content.get("fact", "") print(f"[{self.name}] Received information: {fact}") ack_content = {"status": "received", "fact": fact} return self.create_message(message.sender, "acknowledge", ack_content, conversation_id=message.conversation_id) The ACPAgent class encapsulates an autonomous entity capable of sending, receiving, and processing ACP-compliant messages using Gemini’s language model. It manages its own message queue, conversation history, and subscriptions, and provides helper methods (send_inform, send_query, send_request, send_reply) to construct correctly formatted ACPMessage instances. Incoming messages are routed through process_message, which delegates to specialized handlers for queries, action requests, and informational messages. class ACPMessageBroker: """Message broker implementing ACP routing and delivery""" def __init__(self): self.agents: Dict[str, ACPAgent] = {} self.message_log: List[ACPMessage] = [] self.routing_table: Dict[str, str] = {} def register_agent(self, agent: ACPAgent): """Register an agent with the message broker""" self.agents[agent.agent_id] = agent self.routing_table[agent.agent_id] = "local" print(f"✓ Registered agent: {agent.name} ({agent.agent_id})") def route_message(self, message: ACPMessage) -> bool: """Route ACP message to appropriate recipient""" if message.receiver not in self.agents: print(f"✗ Receiver {message.receiver} not found") return False print(f"\n📨 ACP MESSAGE ROUTING:") print(f"From: {message.sender} → To: {message.receiver}") print(f"Performative: {message.performative}") print(f"Content: {json.dumps(message.content, indent=2)}") receiver_agent = self.agents[message.receiver] response = receiver_agent.process_message(message) self.message_log.append(message) if response: print(f"\n📤 GENERATED RESPONSE:") print(f"From: {response.sender} → To: {response.receiver}") print(f"Content: {json.dumps(response.content, indent=2)}") if response.receiver in self.agents: self.agents[response.receiver].process_message(response) self.message_log.append(response) return True def broadcast_message(self, message: ACPMessage, recipients: List[str]): """Broadcast message to multiple recipients""" for recipient in recipients: msg_copy = ACPMessage( message_id=str(uuid.uuid4()), sender=message.sender, receiver=recipient, performative=message.performative, content=message.content.copy(), conversation_id=message.conversation_id ) self.route_message(msg_copy) The ACPMessageBroker serves as the central router for ACP messages, maintaining a registry of agents and a message log. It provides methods to register agents, deliver individual messages via route_message, which handles lookup, logging, and response chaining, and to send the same message to multiple recipients with broadcast_message. def demonstrate_acp(): """Comprehensive demonstration of Agent Communication Protocol""" print("🤖 AGENT COMMUNICATION PROTOCOL (ACP) DEMONSTRATION") print("=" * 60) broker = ACPMessageBroker() researcher = ACPAgent("agent-001", "Dr. Research", ["analysis", "research", "data-processing"]) assistant = ACPAgent("agent-002", "AI Assistant", ["information", "scheduling", "communication"]) calculator = ACPAgent("agent-003", "MathBot", ["calculation", "mathematics", "computation"]) broker.register_agent(researcher) broker.register_agent(assistant) broker.register_agent(calculator) print(f"\n📋 REGISTERED AGENTS:") for agent_id, agent in broker.agents.items(): print(f" • {agent.name} ({agent_id}): {', '.join(agent.capabilities)}") print(f"\n🔬 SCENARIO 1: Information Query (ASK performative)") query_msg = assistant.send_query("agent-001", "What are the key factors in AI research?") broker.route_message(query_msg) print(f"\n🔢 SCENARIO 2: Action Request (REQUEST-ACTION performative)") calc_request = researcher.send_request("agent-003", "calculate", {"expression": "sqrt(144) + 10"}) broker.route_message(calc_request) print(f"\n📢 SCENARIO 3: Information Sharing (TELL performative)") info_msg = researcher.send_inform("agent-002", "New research paper published on quantum computing") broker.route_message(info_msg) print(f"\n📊 PROTOCOL STATISTICS:") print(f" • Total messages processed: {len(broker.message_log)}") print(f" • Active conversations: {len(set(msg.conversation_id for msg in broker.message_log))}") print(f" • Message types used: {len(set(msg.performative for msg in broker.message_log))}") print(f"\n📋 SAMPLE ACP MESSAGE FORMAT:") sample_msg = assistant.send_query("agent-001", "Sample question for format demonstration") print(sample_msg.to_acp_format()) The demonstrate_acp function orchestrates a hands-on walkthrough of the entire ACP framework: it initializes a broker and three distinct agents (Researcher, AI Assistant, and MathBot), registers them, and illustrates three key interaction scenarios, querying for information, requesting a computation, and sharing an update. After routing each message and handling responses, it prints summary statistics on the message flow. It showcases a formatted ACP message, providing users with a clear, end-to-end example of how agents communicate under the protocol. def setup_guide(): print(""" 🚀 GOOGLE COLAB SETUP GUIDE: 1. Get Gemini API Key: https://makersuite.google.com/app/apikey 2. Replace: GEMINI_API_KEY = "YOUR_ACTUAL_API_KEY" 3. Run: demonstrate_acp() 🔧 ACP PROTOCOL FEATURES: • Standardized message format with required fields • Speech act performatives (TELL, ASK, REQUEST-ACTION, etc.) • Conversation tracking and message threading • Error handling and acknowledgments • Message routing and delivery confirmation 📝 EXTEND THE PROTOCOL: ```python # Create custom agent my_agent = ACPAgent("my-001", "CustomBot", ["custom-capability"]) broker.register_agent(my_agent) # Send custom message msg = my_agent.send_query("agent-001", "Your question here") broker.route_message(msg) ``` """) if __name__ == "__main__": setup_guide() demonstrate_acp() Finally, the setup_guide function provides a quick-start reference for running the ACP demo in Google Colab, outlining how to obtain and configure your Gemini API key and invoke the demonstrate_acp routine. It also summarizes key protocol features, such as standardized message formats, performatives, and message routing. It provides a concise code snippet illustrating how to register custom agents and send tailored messages. In conclusion, this tutorial implements ACP-based multi-agent systems capable of research, computation, and collaboration tasks. The provided sample scenarios illustrate common use cases, information queries, computational requests, and fact sharing, while the broker ensures reliable message delivery and logging. Readers are encouraged to extend the framework by adding new agent capabilities, integrating domain-specific actions, or incorporating more sophisticated subscription and notification mechanisms. Download the Notebook on GitHub. All credit for this research goes to the researchers of this project. Also, feel free to follow us on Twitter and don’t forget to join our 95k+ ML SubReddit and Subscribe to our Newsletter. Asif RazzaqWebsite |  + postsBioAsif Razzaq is the CEO of Marktechpost Media Inc.. As a visionary entrepreneur and engineer, Asif is committed to harnessing the potential of Artificial Intelligence for social good. His most recent endeavor is the launch of an Artificial Intelligence Media Platform, Marktechpost, which stands out for its in-depth coverage of machine learning and deep learning news that is both technically sound and easily understandable by a wide audience. The platform boasts of over 2 million monthly views, illustrating its popularity among audiences.Asif Razzaqhttps://www.marktechpost.com/author/6flvq/Yandex Releases Yambda: The World’s Largest Event Dataset to Accelerate Recommender SystemsAsif Razzaqhttps://www.marktechpost.com/author/6flvq/Stanford Researchers Introduced Biomni: A Biomedical AI Agent for Automation Across Diverse Tasks and Data TypesAsif Razzaqhttps://www.marktechpost.com/author/6flvq/DeepSeek Releases R1-0528: An Open-Source Reasoning AI Model Delivering Enhanced Math and Code Performance with Single-GPU EfficiencyAsif Razzaqhttps://www.marktechpost.com/author/6flvq/A Coding Guide for Building a Self-Improving AI Agent Using Google’s Gemini API with Intelligent Adaptation Features

Reading Time: 8 minutes Sometimes, even the slickest emails can land with a thud in the spam folder. The culprit? Your email sender reputation. Just like a bank checks your credit history before lending you money, mailbox providers (like Gmail, Yahoo, etc.) check your sender reputation before deciding whether to deliver your customer relationship emails to the inbox or banish them to spam. So buckle up, because here, we’re about to unpack everything you need to know about what an email domain reputation is and how to keep yours squeaky clean. Now, you’re probably wondering…   What is Email Sender Reputation? Email sender reputation, also known as email domain reputation, is a measure of your brand’s trustworthiness as an email sender. It’s based on factors like your sending history, email engagement, and complaint rates, influencing whether mailbox providers deliver your messages to recipients’ inboxes or junk folders. A solid sender reputation is the golden ticket to inbox placement. Without it, your carefully crafted automated email marketing campaigns might as well be shouting into the void. Mailbox providers are constantly on the lookout for spammers and shady senders, and your reputation is a key indicator of whether you’re one of the good guys. But how do they know that?   5 Factors That Influence Email Marketing Sender Reputation Your email sending reputation isn’t built overnight; it’s a result of consistent behavior and several critical factors. Let’s break down the big five: 1. Quality of Your Email List Building your email list is hard, we know. But honestly, validating it to ensure that all email addresses are real and belong to existing subscribers helps you maintain a positive sender reputation score with mailbox providers. This is why you should use a proper email validation API, as it can help you quickly check if the email addresses are legitimate. Your reputation score can suffer if you’re labeled as a bad email sender, with all the bounces you get from a bad email list. 2. Email Sending History Having an established history with a particular IP address can boost the legitimacy and reputation score of your emails, which means the sender, messages, and recipients are all coming from a legitimate place. Spammers will often change IP addresses and, therefore, cannot establish a long and reputable sending history with IPs. 3. Consistency and Volume of Emails The number of emails you send and your consistency in sending them are also indicators of your legitimacy and reputation. Sending two emails every other week, for example, shows stability and predictability in terms of your sending volume and activities. Mailbox providers and Internet Service Providers (ISPs) also examine your sending patterns and frequency to determine whether you’re still on the right track or have turned to spamming. 4. Email Open Rates or Engagement This is a metric that records subscriber activity or your email engagement, such as the open or click-through rates. It’s very significant because mailbox providers value their subscribers’ preferences. Your emails could be filtered out if there is a very low response rate or no interactions at all. 5. Emails Marked as ‘SPAM’ Mailbox providers would take a cue from their subscribers’ preferences whenever they receive emails. So, if your email messages are consistently marked as ‘Spam’, then this feedback would result in your emails being screened or placed in the Spam or Junk folder. And that’s not where you’d want your emails to hang out.   How to Check Email Sender Reputation You can verify your email domain reputation by monitoring key metrics and using reputation checking tools. Many email marketing software platforms (like MoEngage, for example) provide dashboards and analytics that help you monitor these crucial indicators. MoEngage goes a step further by offering insights and tools to help you proactively manage and improve your email deliverability, making it easier to spot and address potential reputation issues before they escalate. In fact, you can achieve an inbox placement rate of over 95%! Coming back to the topic, the platform indicates email domain reputation as High, Medium, Low, or Bad. More specifically, it lets you: Filter campaigns based on reputation while exporting their data. See historical trends in your domain reputation. View more information, such as when the reputation information was last updated. Analyze email marketing metrics, like open rates and click-through rates. How an Email Sender Reputation Score Works Your email sender reputation score is a dynamic rating that mailbox providers assign to your sending domain and IP address. This score isn’t a fixed number, but rather, a constantly evolving assessment based on your list quality, sending history, and other factors we’ve discussed above. Higher scores generally mean better inbox placement, while lower scores can lead to the dreaded spam folder. Different mailbox providers have their own algorithms for calculating this score, and the exact formulas are usually kept secret. However, the underlying principles revolve around your sending behavior and recipient engagement. How Can You Do a Domain Reputation Test and How Often Should You Do This? You can run an email domain reputation test using various software tools (we’ll get to some of the best ones in a sec!). These reputation checkers analyze your domain and IP address against known blacklists and provide insights into your current standing. Ideally, you should be monitoring your key metrics within your ESP regularly (daily or weekly) and perform a more comprehensive domain reputation test at least monthly, or more frequently if you’re experiencing deliverability issues. Consistent monitoring helps you catch problems early and maintain a healthy reputation.   3 Best Email Domain Reputation Checkers Alright, let’s talk tools. While your ESP often provides built-in deliverability insights, these external domain reputation checkers can offer another layer of perspective. Let’s jump right in! 1. MoEngage Okay, we might be a little biased, but hear us out. MoEngage is more than just an email marketing platform; it’s a powerhouse for cross-channel customer engagement. Its robust analytics and deliverability features give you a clear view of your email performance, helping you proactively manage your email sender reputation. MoEngage stands out because it integrates domain reputation monitoring with tools to improve engagement and personalize your campaigns, leading to better deliverability in the long run. Unlike some standalone domain reputation checkers, MoEngage provides actionable insights within your workflow. How Pricing Works: MoEngage offers customized pricing plans based on your specific needs and scale. Contact the sales team for a personalized quote. Best For: Brands looking for an integrated customer engagement platform (CEP) with robust email deliverability management capabilities. 2. Spamhaus Project The Spamhaus Project allows you to track spam, malware, phishing, and other cybersecurity threats. ISPs and email servers filter out unwanted and harmful content using Spamhaus’s DNS-based blocklists (DNSBLs). How Pricing Works: Spamhaus provides its blacklist data and lookup tools for free to most users, as part of their mission to combat spam. Best For: Quickly checking if your domain or IP is on major spam blacklists. 3. MxToolbox You can use MxToolbox to check if your domain is mentioned on any email blocklists. It scans your domain for mail servers, DNS records, web servers, and any problems. While comprehensive in its checks, this domain reputation checker doesn’t provide the same level of integrated deliverability management and analytics that a platform like MoEngage offers. How Pricing Works: MxToolbox offers both free tools and paid subscription plans with more advanced features, with pricing starting from around $85 per month. Best For: Performing a broad check across numerous email blacklists.   How to Improve Your Email Domain Reputation So, your domain email reputation doesn’t look as shiny as you’d like? No worries! Here are concrete steps you can take to improve it. Think of it as spring cleaning for your email sending practices. 1. Manage a Clean Email List Email list management is foundational. Regularly prune inactive subscribers, remove bounced addresses, and promptly honor unsubscribe requests. Implement a double opt-in process to ensure subscribers genuinely want to hear from you. A clean, engaged email list signals to mailbox providers that you’re sending to interested recipients, and reduces bounce rates and spam complaints. It’s crucial for a positive email sender reputation score. 2. Send Confirmation Emails with Double Opt-Ins Include double opt-ins where you send automated confirmation emails to subscribers. This helps you distinguish valid email addresses from nonexistent ones. Basically, protecting your email sender reputation is easy when you adhere to best practices. Ensuring that your email messages are engaging and interesting helps you get more clicks and open rates. Attracting more interaction to your email messages sends a signal to mailbox providers that you have a legitimate and professional organization. Increasing the positive activities and reviews will help build and solidify your branding strategy, sending a message that is relatable and understood by your subscribers. 3. Pause Violating Campaigns Notice a sudden spike in bounces or spam complaints after a particular email marketing campaign? Pause the campaign immediately to investigate the cause. Ideally, you should not send transactional and non-transactional emails from the same domain (domain/IP set). If the compliance requirements are met, there is no need to pause transactional emails. However, you should pause all one-time emails. Continuing to send problematic emails will only further damage your email sending reputation. Addressing the issue swiftly demonstrates responsibility to mailbox providers. 4. Correct the Mistakes Once you’ve paused a problematic campaign, take the time to understand what went wrong. Did you use a purchased list? Was the content or subject line misleading? (In which case, you need to have a list of the best email subject lines handy). Identify the root cause and implement corrective measures so it doesn’t happen again. Showing that you learn from your mistakes helps rebuild trust with mailbox providers over time. Then, raise a ticket to Gmail or other ESP explaining the cause behind the reputation issues, your changes, and the next steps you plan to follow. Have checkpoints to detect issues immediately, so you can always stay on top of them. 5. Use Subdomains for Sending Emails Establish a subdomain you’re going to use only for sending emails to customers. That’s because if anything goes wrong, the subdomain will take the hit directly, while mildly affecting your company’s main registered domain. It’s like a backup. Also, hopefully, your customers will remember and recognize your subdomain with time. So even if your emails do land in the spam folder, customers might mark them as ‘Not spam’. Yay! 6. Resume and Ramp Up Your Email Frequency After addressing the issues and making necessary changes, don’t be afraid to resume sending. But take baby steps. Resume your transactional emails first. Don’t send transactional and promotional emails from the same domains and IPs. If you already have, separate them while correcting your email setup. Next, resume your personalized event-triggered campaigns. Then, slowly send one-time campaigns to email openers and clickers (such as emails that have been opened 5 times in the last 60 days). Send at a lower RPM and send only 2-3 campaigns per week. After the email domain reputation improves, gradually increase the overall sending frequency and volume (it could take 6-8 weeks). When emailing non-engaged customers, slowly raise your email frequency to prevent sudden volume spikes from triggering spam filters. This careful approach communicates to mailbox providers that you are a responsible sender. 7. Customize Your Sending Patterns Avoid sending all your emails at the same time to everyone on your list. Segment your audience and tailor your sending schedules based on their engagement and time zones. This shows mailbox providers that you’re sending relevant content to the right customers at the right time, improving engagement and your overall email marketing domain reputation. Create lifecycle campaigns to engage your customers. Use dynamic segments, so inactive customers get dropped off automatically. Implement personalization across every aspect of your email.   Maintaining Email Domain Reputation with MoEngage Maintaining a stellar email domain reputation is an ongoing effort, but it doesn’t have to be complicated. Hundreds of B2C brands trust MoEngage to provide the insights and tools they need to monitor deliverability, understand audience engagement, and proactively manage their sending practices. By leveraging the platform’s analytics and segmentation capabilities, our customers can be sure their emails consistently land in the inbox, where they belong. Ready to take control of your email deliverability and build a rock-solid email sender reputation? Explore MoEngage’s comprehensive email marketing solutions. Or better yet, request a demo to see MoEngage’s email solutions in action today. The post How to Check and Fix Your Email Sender Reputation appeared first on MoEngage.

Shane Snider, Senior Writer, InformationWeekMay 30, 20254 Min ReadPaul Hamilton via Alamy StockWhen Marc Hoit came to North Carolina State University (NCSU) in 2008 to take on the role of vice chancellor for information technology and chief information officer, the school and its IT operation looked much different.Hoit had left his role as Interim CIO at the University of Florida, where he was also a professional in structural engineering.At the time, NC State had an IT staff of about 210 and an annual budget of $34 million. Fast forward to 2025, and Hoit now oversees a bigger department with a budget of $72 million. NCSU has a total of 39,603 students.Aside from taking care of the university’s massive IT needs, Hoit’s department must also lend a hand to research initiatives and academic computing needs. Before Hoit’s arrival, those functions were handled by separate departments. The administration decided to merge the functions under one CIO.“They wanted a lot of the IT to be centralized,” Hoit says in a live interview with InformationWeek. “We had a lot of pieces and had to decide how much we could centralize … It balanced out nicely.”That unified approach would prove to be beneficial, especially as technology was advancing at an unprecedented pace. While many find the pace of innovation dizzying, Hoit has a different viewpoint.Related:Marc Hoit, North Carolina State University“Really, the pace of the fundamentals has not rapidly changed,” he says. “Networking is networking. You have to ask: Do I need fiber instead of copper? Do I need bigger servers? Do I need to change routing protocols? Those are the operational pieces that make it work. You have to change, but the high-level strategy stays the same. We need to register students … we need to make that easier. We need to give them classes. We need to give them grades … those needs are consistent.”The Trump EffectThe Trump Administration’s rapid cost-cutting measures hit research universities especially hard. Just this week, the attorneys general of 16 states filed a lawsuit to block the administration from making massive federal funding cuts for research. And earlier this month, 13 US universities sued to block Trump’s cuts to research funding by the National Science Foundation. Cuts from the National Institutes of Health (NIH) and the US Department of Energy also sought to cap funds for research.Hoit says people may want to see less government spending but may not realize that the university already picks up a substantial share of the costs for those research projects. “We’ll have to adjust and figure out what to do, and that may mean that grants that paid for some expensive equipment … the university will have to pick up those on its own. And that might be difficult to accomplish.”Related:Hoit says NCSU is in a somewhat better position because its research funding is more spread out than some public institutions. “If you were a big NIH grant recipient with a medical school and a lot of money company from grants, you probably got hit harder. In our case, we have a very interesting portfolio with a broader mix of funding. And we have a lot of industry funding and partnerships.”The Trump administration’s aggressive tariff policies have also impacted universities, who must attempt to budget for hardware needs without knowing the ultimate impact of the trade war. On Wednesday, the US Court of International Trade halted the administration's sweeping tariffs on goods imported from foreign nations. But legal experts warn that the block may be temporary as the administration expects to appeal and use other potential workarounds.Hoit says the university learned lessons from the first Trump administration. “The writing was kind of on the wall then,” he says. “But a lot of the vendors are trying their best to manufacture in the US or to manufacture in lower tariff countries and to move out of the problematic ones.”Related:He said the COVID 19 pandemic was also a learning opportunity for dealing with massive supply chain disruptions. “[The pandemic] taught us that the supply chain that we relied on to be super-fast, integrated and efficient … you can’t really rely on that.”Shrinking Talent Pool and AI SolutionAccording to the National Center for Education Statistics (NCES), colleges and universities saw a 15% drop in enrollment between 2010 and 2021. NCSU has largely bucked that trend because of explosive growth in the Research Triangle Park area of the state. But the drop in higher education ambition has created another problem for IT leaders in general: A shrinking talent pool. That’s true at the university level as well.AI could help bridge the talent gap but could cause interest to dwindle in certain tech careers.“I keep telling my civil engineering peers that the world is changing,” Hoit says. “If you can write a code that gives you the formulas and process steps in order to build a bridge, why do I need an engineer? Why don’t I just feed that to AI and let it build it. When I started teaching, I would tell people, go be a civil engineer … you’ll have a career for life. In the last three years, I’ve started thinking, ‘Hmm … How many civil engineers are we really going to need?”About the AuthorShane SniderSenior Writer, InformationWeekShane Snider is a veteran journalist with more than 20 years of industry experience. He started his career as a general assignment reporter and has covered government, business, education, technology and much more. He was a reporter for the Triangle Business Journal, Raleigh News and Observer and most recently a tech reporter for CRN. He was also a top wedding photographer for many years, traveling across the country and around the world. He lives in Raleigh with his wife and two children.See more from Shane SniderWebinarsMore WebinarsReportsMore ReportsNever Miss a Beat: Get a snapshot of the issues affecting the IT industry straight to your inbox.SIGN-UPYou May Also Like