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When Russian troops invaded Ukraine on 24 February 2022, Russia’s datacentre sector was one of the fastest-growing segments of the country’s IT industry, with annual growth rates in the region of 10-12%. However, with the conflict resulting in the imposition of Western sanctions against Russia and an outflow of US-based tech companies from the country, including Apple and Microsoft, optimism about the sector’s potential for further growth soon disappeared. In early March 2025, it was reported that Google had disconnected from traffic exchange points and datacentres in Russia, leading to concerns about how this could negatively affect the speed of access to some Google services for Russian users. Initially, there was hope that domestic technology and datacentre providers might be able to plug the gaps left by the exodus of the US tech giants, but it seems they could not keep up with the hosting demands of Russia’s increasingly digital economy. Oleg Kim, director of the hardware systems department at Russian IT company Axoft, says the departure of foreign cloud providers and equipment manufacturers has led to a serious shortage of compute capacity in Russia. This is because the situation resulted in a sharp, initial increase in demand for domestic datacentres, but Russian providers simply did not have time to expand their capacities on the required scale, continues Kim. According to the estimates of Key Point, one of Russia’s largest datacentre networks, meeting Russia’s demand for datacentres will require facilities with a total capacity of 30,000 racks to be built each year over the next five years. On top of this, it has also become more costly to build datacentres in Russia. Estimates suggest that prior to 2022, the cost of a datacentre rack totalled 100,000 rubles ($1,200), but now exceeds 150,000 rubles. And analysts at Forbes Russia expect these figures will continue to grow, due to rising logistics costs and the impact the war is having on the availability of skilled labour in the construction sector. The impact of these challenges is being keenly felt by users, with several of the country’s large banks experiencing serious problems when finding suitable locations for their datacentres. Sberbank is among the firms affected, with its chairperson, German Gref, speaking out previously about how the bank is in need of a datacentre with at least 200MW of capacity, but would ideally need 300-400MW to address its compute requirements. Stanislav Bliznyuk, chairperson of T-Bank, says trying to build even two 50MW datacentres to meet its needs is proving problematic. “Finding locations where such capacity and adequate tariffs are available is a difficult task,” he said. Read more about datacentre developments North Lincolnshire Council has received a planning permission application for another large-scale datacentre development, in support of its bid to become an AI Growth Zone A proposal to build one of the biggest datacentres in Europe has been submitted to Hertsmere Borough Council, and already has the support of the technology secretary and local councillors. The UK government has unveiled its 50-point AI action plan, which commits to building sovereign artificial intelligence capabilities and accelerating AI datacentre developments – but questions remain about the viability of the plans. Despite this, T-Bank is establishing its own network of data processing centres – the first of which should open in early 2027, he confirmed in November 2024. Kirill Solyev, head of the engineering infrastructure department of the Softline Group of Companies, who specialise in IT, says many large Russian companies are resorting to building their own datacentres – because compute capacity is in such short supply. The situation is, however, complicated by the lack of suitable locations for datacentres in the largest cities of Russia – Moscow and St Petersburg. “For example, to build a datacentre with a capacity of 60MW, finding a suitable site can take up to three years,” says Solyev. “In Moscow, according to preliminary estimates, there are about 50MW of free capacity left, which is equivalent to 2-4 large commercial datacentres. “The capacity deficit only in the southern part of the Moscow region is predicted at 564MW by 2030, and up to 3.15GW by 2042.” As a result, datacentre operators and investors are now looking for suitable locations outside of Moscow and St Petersburg, and seeking to co-locate new datacentres in close proximity to renewable energy sources. And this will be important as demand for datacentre capacity in Russia is expected to increase, as it is in most of the rest of the world, due to the growing use of artificial intelligence (AI) tools and services. The energy-intensive nature of AI workloads will put further pressure on operators that are already struggling to meet the compute capacity demands of their customers. Speaking at the recent Ural Forum on cyber security in finance, Alexander Kraynov, director of AI technology development at Yandex, says solving the energy consumption issue of AI datacentres will not be easy. “The world is running out of electricity, including for AI, while the same situation is observed in Russia,” he said. “In order to ensure a stable energy supply of a newly built large datacentre, we will need up to one year.” According to a recent report of the Russian Vedomosti business paper, as of April 2024, Russian datacentres have used about 2.6GW, which is equivalent to about 1% of the installed capacity of the Unified Energy System of Russia. Accommodating AI workloads will also mean operators will need to purchase additional equipment, including expensive accelerators based on graphic processing units and higher-performing data storage systems. The implementation of these plans and the viability of these purchases is likely to be seriously complicated by the current sanctions regime against Russia. That said, Russia’s prime minister, Mikhail Mishustin, claims this part of the datacentre supply equation is being partially solved by an uptick in the domestic production of datacentre kit. According to the Mishustin, more than half of the server equipment and industrial storage and information processing systems needed for datacentres are already being produced in Russia – and these figures will continue to grow. The government also plans to provide additional financial support to the industry, as – to date – building datacentres in Russia has been prevented by relatively long payback periods, of up to 10 years in some cases, of such projects. One of the possible support measures on offer could include the subsidisation of at least part of the interest rates on loans to datacentre developers and operators. At the same time, though, the government’s actions in other areas have made it harder for operators to build new facilities. For example, in March 2025, the Russian government significantly tightened the existing norms for the establishment of new datacentres in the form of new rules for the design of data processing centres, which came into force after the approval by the Russian Ministry of Construction. According to Nikita Tsaplin, CEO of Russian hosting provider RUVDS, the rules led to additional bureaucracy in the sector (due to the positioning of datacentres as typical construction objects). And, according to his predictions, that situation can extend the construction cycle of a datacentre from around five years to seven years. The government’s intervention here was to prevent the installation of servers in residential areas, such as garages, but it looks set to complicate an already complex situation – prompting questions about whether Russia’s datacentre market will ever reach its full potential.

“I want to make a big announcement,” said Faryar Shirzad, the chief policy officer of Coinbase, to a nearly empty room. His words echoed across the massive hall at the Bitcoin Conference, deep in the caverns of The Venetian Expo in Las Vegas, and it wasn’t apparent how many people were watching on the livestream. Then again, somebody out there may have been interested in the panelists he was interviewing, one of whom was unusual by Bitcoin Conference standards: Chris LaCivita, the political consultant who’d co-chaired Donald Trump’s 2024 presidential campaign. “I am super proud to say it on this stage,” Shirzad continued, addressing the dozens of people scattered across 5,000 chairs. “We have just become a major sponsor of the America250 effort.” My jaw dropped. Coinbase, the world’s largest crypto exchange, the owner of 12 percent of the world’s Bitcoin supply, and listed on the S&P 500, was paying for Trump to hold a military parade.No wonder they made the announcement in an empty room. Today was “Code and Country”: an entire day of MAGA-themed panels on the Nakamoto Main Stage, full of Republican legislators, White House officials, and political operatives, all of whom praised Trump as the savior of the crypto world. But Code and Country was part of Industry Day, which was VIP only and closed to General Admission holders — the people with the $199 tickets, who flocked to the conference seeking wisdom from brilliant technologists and fabulously wealthy crypto moguls, who believed that decentralized currency on a blockchain could not be controlled by government authoritarians. They’d have drowned Shirzad in boos if they saw him give money to Donald Trump’s campaign manager, and they would have stormed the Nakamoto stage if they knew the purpose of America250. America250 is a nonprofit established by Congress during Barack Obama’s presidency with a mundane mission: to plan the nationwide festivities for July 4th, 2026, the 250th anniversary of the signing of the Declaration of Independence. “Who remembers the Bicentennial in 1976?” the co-chair, former U.S. Treasurer Rosie Rios, asked the crowd. “I remember it like it was yesterday, and this one is going to be bigger and better.” But then Trump got re-elected, appointed LaCivita as co-chair, and suddenly, the party was starting earlier. The week before the conference, America250 announced that it would host a “Grand Military Parade” on June 14th to celebrate the U.S. Army’s 250th birthday, releasing tickets for prime seats along the parade route and near the Washington Monument on their website, hosting other festivities on the National Mall, and credentialing the press covering the event. (Their celebrations and events are a different operation from the U.S. Army, which had never planned for a parade to celebrate its 250th birthday, much less a military parade, but is now spending up to $45 million in taxpayer dollars to make the parade happen.) According to the most recent statements from Army officials, the parade will include hundreds of cannons, dozens of Black Hawk and Chinook helicopters, fighter jets, bombers, and 150 military vehicles, including Bradley Fighting Vehicles, Stryker Fighting Vehicles, Humvees, and if the logistics work out, 25 (or more) M1 Abrams tanks. Trump had spent years trying to get the government to throw a military parade — primarily because he’d attended a Bastille Day parade in France and became jealous — and now that he was back in office, he’d finally eliminated everyone in the government who previously told him that the budget didn’t exist for such a parade, that the tank treads would ruin the streets and collapse the bridges, that the optics of tanks, guns and soldiers marching down Constitution Avenue were too authoritarian and fascist. June 14th also happens to be Donald Trump’s birthday.And Coinbase, whose CEO once told his employees to stop bringing politics into the workplace, was now footing the bill — if not for this military parade watch party, then for the one inevitably happening next year, when America actually turns 250, or any other festivities between now and then that may or may not fall on Trump’s birthday. (This wasn’t the first party they helped fund, though. Earlier this year, Coinbase wrote a $1 million check to Trump’s inauguration committee. One month later, the SEC announced that it was dropping an investigation into Coinbase.) I had to keep reminding myself that I was at the Bitcoin Conference. I’d been desperately looking for the goofy, degenerate party vibes that my coworkers who’d covered previous crypto conferences told me about: inflated swans with QR codes. Multimillionaires strolling around the Nakamoto Stage in shiba inu pajamas. Folks who communicated in memes and acronyms. Celebrity athletes who were actual celebrities. “Bitcoin yoga,” whatever that was. Afterparties with drugs, lots of drugs, and probably the mind-bending designer kind. And hey, Las Vegas was the global capital of goofy, degenerate partying. But no, I was stuck in a prolonged flashback to every single Republican event I’ve covered over the past ten years – Trump rallies, conservative conferences, GOP conventions, and MAGA fundraisers, with Lee Greenwood’s “God Bless the USA” playing on an endless loop. There was an emcee endlessly praising Trump, encouraging the audience to clap for Trump, and reminding everyone about how great it was that Trump spoke at the Conference last year, which all sounds even stranger when said in an Australian accent. In addition to LaCivita, there were four GOP Congressmen, four GOP Senators, one Trump-appointed SEC Commissioner, one Treasury Official, two senior White House officials (including David Sacks, the White House crypto and A.I. czar), and two of Trump’s sons. All of them, too, spent time praising Trump as the first “crypto president.” (Vice President J.D. Vance would be speaking the next day to the general admission crowd, but he was probably going to praise Trump, too.) The titles of the panels seemed to be run through some sort of MAGA generative AI system: The Next Golden Age of America. The American Super Grid. Making America the Global Bitcoin Superpower. The New Declaration of Independence: Bitcoin and the Path Out of the U.S. National Debt Crisis. (Speaker: Vivek Ramaswamy.) Uncancleable: Bitcoin, Rumble & Free Speech Technology. (Speaker: Donald Trump Jr.) The only difference was that this MAGA conference was funded by crypto. And if crypto was paying for a MAGA conference, and they had to play “God Bless the USA,” they were bringing in a string quartet.Annoyed that I had not yet seen a single Shiba Inu — no, Jim Justice’s celebrity bulldog was not the same thing — I left Nakamoto and went back to the press area. It hadn’t turned into Fox News yet, but I could see MAGA’s presence seeping into the world of podcasters and vloggers. A Newsmax reporter (great blowout, jewel-toned sheath dress, heels to the heavens, very camera-ready) was interviewing White House official Bo Hines (clean-cut, former Yale football player and GOP congressional candidate, nice suit), right before he was hustled onstage for a panel with a member of the U.S. Treasury. Soon, Rep. Byron Donalds (R-FL) was doing an interview gauntlet while his senior aides stood by, one wearing a pink plaid blazer that could have easily been Brooks Brothers. Over on the Genesis Stage, the CEO of PragerU, a right wing media company that attacks higher education, was interviewing the CEO of the 1792 Exchange, a right-wing nonprofit that attacks companies for engaging in “woke business practices” such as diversity initiatives. (Leveraging Bitcoin’s Values to Shift the Culture in America.) I walked into the main expo center, past a crypto podcaster in a sequined bomber jacket talking to a Wall Street Journal reporter. For some reason, his presence was a relief. Even though he was clearly a Trump supporter — his jacket said TRUMP: THE GOLDEN AGE on the back — there was something more janky and homegrown, less corporate, about him. But the moment I looked up and saw a massive sign that said STEAKTOSHI, the unease returned. A ghoulish-looking group of executives from Steak ‘n Shake, the fast food company with over 450 locations across the globe, had gathered under the sign in a replica of the restaurant. They were selling jars of beef tallow, with a choice of grass-fed or Wagyu, and giving out a MAKE FRYING OIL TALLOW AGAIN hat with every purchase an overt embrace of the right-wing conspiracy that cooking with regular seed oils would lower one’s testosterone. (Relevant to the conference: they were also advertising that their restaurants now accepted Bitcoin.)Andrew Gordon, the head of Main Street Crypto PAC, had been to five previous Bitcoin Conferences and worked on crypto tax policy since 2014. He’d seen Trump speak at the last conference in Nashville during the election, and the audience – not typically unquestioning MAGA superfans – had melted into adoring goo in Trump’s presence. But now that Trump was using his presidential powers to establish a Bitcoin reserve, roll back federal investigations into crypto companies, and order massive changes to financial regulatory policies — in short, changing the entire market on crypto’s behalf with the stroke of a pen — Gordon clocked a notable vibe shift this year. “There are people wearing suits at a Bitcoin conference,” he told me wryly back in the press lounge. (He, too, was wearing a suit). The change wasn’t due to a new breed of Suit People flooding in. It was the Bitcoin veterans the ones who’d been coming to the conference for years, dressed in loud Versace jackets or old holey t-shirts – who were now in business attire. “They’re now recognizing the level of formality and how serious it is.”According to the Bitcoin Conference organizers, out of the 35,000-plus attendees in Vegas this year, 17.1 percent of them were categorized as “institutional and corporate decision-makers” — a vague way to describe politicians, corporate executives, and the rest of the C-suite world. Whenever they weren’t speaking onstage, they were conducting interviews with outlets hand-selected from dozens of media requests that had been filtered through the conference organizers, or in Q&A sessions with people who’d bought the $21,000 Whale Pass and could access the VIP Lounge. (Yes, the industry-only day of the conference had an even more exclusive tier.) They were sidebarring with crypto CEOs outside the conference for round tables, privately meeting Senators for lunch and White House officials for dinner. Gordon himself had just held a private breakfast for industry insiders, with GOP Senators Marsha Blackburn and Cynthia Lummis as special guests. And for the very, very wealthy, MAGA Inc., Trump’s primary super PAC, was holding a fundraising dinner in Vegas that night, with Vance, Don Jr., and Eric Trump in attendance. That ticket, according to The Washington Post, cost $1 million per person.It was the kind of amoral, backroom behavior that would have sent the General Admission attendees into a rage — and they did the next day, when the convention opened to them. During one extremely packed talk at the Genesis Stage called Are Bitcoiners Becoming Sycophants of the State?, a moderator asked the four panelists what they’d like to say to Vance and Sacks and all the politicians who’d been there yesterday. And Erik Cason erupted.“‘What you’re doing is actually immoral and bad. You hurt people. You actively want to use the state to implement violence against others.’ 
That’s like, fucked up and wrong,” said Cason, the author of “Cryptosovereignty,” to a crowd of hundreds. “If you personally wanna like, go to Yemen and try to stab those people, that’s on you. But asking other people to go do that – it is a fucked up and terrible thing.” He grew more heated. “And also fuck you. You’re not, like, a king. You’re supposed to be liable to the law, too. 
And I don’t appreciate you trying to think that that you just get to advance the state however the fuck you want, because you have power.”“These are the violent thugs who killed hundreds of millions of people over the last century,” agreed Bruce Fenton of Chainstone Labs. “They have nothing on us. All we wanna do is run some code and trade it around our nerd money. Leave us alone.”The audience burst into cheers and applause. Bitcoin was the promise of freedom from the government, who’d murdered and stolen and tried to control their lives, and now that their wealth was on the blockchain, no one could take their sovereignty. “Personally, I don’t really care what they [the politicians] think,” said American HODL, whose title on the conference site was “guy with 6.15 bitcoin,” the derision clear in his voice. “They are employees who work for us, so their thoughts and opinions on the matter are irrelevant. Do what the fuck we tell you to do.
 I don’t work for you. I’m not underneath you. You’re underneath me.” But the politicians weren’t going to listen to them, much less talk to them. The politicians spent the conference surrounded by aides and security who stopped people from approaching – I’m sorry, the Senator has to leave for an engagement now – or safely inside the VIP rooms with the $21,000-dollar Whale Pass holders and the million-dollar donors. By the time American HODL said that the politicians worked for him, they were on flights out of Vegas, having gotten what they wanted from Code and Country, an event that was closed to General Admission pass holders.Coinbase’s executives were at Code and Country, however. Coinbase held over 984,000 Bitcoin, more coins than American HODL could mine in a lifetime. And Coinbase was now a sponsor of Donald Trump’s birthday military parade. The Nakamoto Stage during Code + Country at the Bitcoin Conference.After David Sacks and the Winklevoss twins finished explaining how Trump had saved the crypto industry from Sen. Elizabeth Warren (or as one Winklevoss called her, “Pocahontas”), I was jonesing for a drink. A few other reporters on the ground had told me about “Code, Country and Cocktails,” the America250 afterparty held at the Ayu Dayclub at Resort World, and I signed up immediately. Reporters at past Bitcoin Conferences had promised legendary side-event depravity, and I hoped I would find it there. As I entered the lush, tropical nightclub, I saw two white-gloved hands sticking out the side of the wall, each holding a glass of champagne at crotch level. I reached out for a flute, thinking it was maybe just a fucked-up piece of art, and gasped as the hand let go of the stem, disappeared into the hole, and emerged seconds later with another full champagne glass. Past the champagne glory hole wall — there was really no other way to describe it — was a massive outdoor swimming pool, surrounded by chefs serving up endless portions of steak frites, unguarded magnums of Moët casually stacked in ice buckets, the professional Beautiful Women of Las Vegas draped around Peter Schiff, the famous economist/podcaster/Bitcoin skeptic. When not booked for private events, the crescent-shaped pool at Ayu would be filled with drunk people in swim suits, dancing to DJ Kaskade. No one was in the pool tonight. Depravity was not happening here. In fact, there was more networking going on than partying, and it was somehow more engaging than Bone Thugs-N-Harmony suddenly appearing onstage to perform. And it was distinctly not just about making money in crypto. A good percentage of this crowd wore some derivative of a MAGA hat, and anyone who could show off their photos of them with Trump did so. This, I realized, was how crypto bros did politics — a new game for them, where success and influence was not necessarily quantifiable. “Crypto got Trump elected,” Greg Grseziak, an agent who manages crypto influencers, told me, showing me his Trump photo opp. “In four years, this is going to be the biggest event in the presidential race.”Grzesiak walked off to do more networking, I finished my glory hole champagne, and in the meantime, Bone Thugs had started performing “East 1999”. A fellow reporter leaned over. “Who do you think those guys are?” he asked, pointing to a group of extremely tall white men in suits and lanyards, standing behind a velvet rope to the left of the stage.I walked over to investigate. They looked like the group of Steak ‘n Shake executives I met at the Expo Hall — the ones with the beef tallow jars and derivative MAGA hats — and they were lurking next to the stage, watching the rappers like vultures but barely moving to the music. This scene was too preposterous to actually be real: Steak ‘n Shake executives, at the Bitcoin Conference, attending a party for America250, in the VIP section, during a Bone Thugs-n-Harmony set? “Shout out to Steak ‘n Shake for being the first fast food restaurant to accept Bitcoin!” announced one of the Bones. The company logo appeared on a screen above his head.No flashy Vegas magic (or dancers in cow costumes, now shimmying onstage with Steak ‘n Shake signs) could mask what I just saw. This party was co-sponsored by a MAGA-branded fast-food chain owned by Sardar Biglari, a businessman who had purchased Maxim, became its editor-in-chief, and used the smutty magazine to endorse Trump in 2024. So was Frax, the stablecoin exchange, and Exodus, one of the biggest crypto wallet companies in the market. Bitcoin Magazine’s logo flashed across the stage at one point, as editor-in-chief David Bailey, in his own derivative MAGA hat, tried to hype up the crowd for J.D. Vance’s speech the next day. (“You only get to live history once,” he said, to faint cheers.)For some unknown reason, these companies were all putting their money into America250, and as I had to keep reminding myself, America250 — the government nonprofit in charge of planning the country’s celebrations of the 250th anniversary of the Declaration’s signing — was currently working to get tanks in the streets of Washington DC for Donald Trump’s birthday. I went for one last champagne flute from the glory hole, just for the novelty, and as the hand disappeared back into the wall, I caught something I’d missed earlier: above the hole was a logo for TRON, the blockchain exchange run by billionaire Justin Sun. He had faced several fraud investigations from the SEC that magically disappeared after he invested $75 million in a Trump family crypto company, and seemed more than happy to keep throwing crypto money at Trump. Recently, he won the $TRUMP meme coin dinner, spending over $16 million on the token in exchange for a private and controversial dinner with the president.TRON was also cosponsoring the America250 party.Earlier, I’d run into the Australian emcee in the elevator of The Palazzo. She’d spent the day teetering across the Nakamoto Stage in dainty kitten heels, a pinstriped blazer and miniskirt suit set, and given the gratuitous Trump praising and the fact she was blonde, I had stereotyped her as MAGA to the core. But the program was over and she was holding her heels by their ankle straps, barefoot and sighing in relief. This was not her usual style, she told an attendee. She’d take a pair of sneakers over heels if she could. But the conference organizers had told her to dress up because there were senators in attendance. “Tomorrow, the real Bitcoiners are coming,” she said, and she’d get to wear flat shoes. And the next morning, on the day of Vance’s speech, I found myself stuck outside the conference with the “real Bitcoiners.” In spite of all the emails that the conference had sent me reminding me of how strict security measures would be, possibly to overcorrect from last year’s utter shitshow around Trump’s appearance, I’d woken up too late, eaten my bagel too leisurely, got sidetracked by a police officer-turned-Bitcoin investor excited I was wearing orange (whoops), and barely missed the cutoff for the Secret Service to let me in. But the conference had set up televisions with a live feed of Vance’s speech, and the rest of the general admission attendees were remarkably chill about it, opting to mingle in the hallways until the Secret Service left. I found myself in a smaller crowd near the expo hall door, next to a young man carrying a live miniature Shiba Inu (“It’s a tiny doge!” he said proudly), and the podcaster I’d seen earlier in the sequined bomber jacket. He introduced himself as Action CEO, and with nothing else to do but wait — “You can watch the [Vance] replay,” he reassured me, “these events are mainly about networking” — we got to talking. “I’m actually excited that Trump isn’t even here, I’ll be honest with you,” he said, speaking with a rapid cadence. Trump was ultimately just one guy, and the fact that he sent his underlings and political allies — the ones who could actually implement his grand promises for the crypto industry — proved he hadn’t just been paying lip service. That said, it had come with some uncomfortable changes, including the re-emergence of Justin Sun. “It’s a little bit concerning when you say, All right, we don’t care what you did in the past. Come on out, clean slate,” he continued. “That’s the concern right now for most people. Seeing people that did wrong by the space coming back and acting like nothing happened? That’s a little concerning.” And not just that: Sun was back in the United States, having dinner with Trump, and giving him millions of dollars. “If you’re sitting in a room and having a conversation, people are literally gonna go, yeah, it’s kind of sketch that this guy is back here after everything that’s happened. You’re not gonna see it published, because it’s not a popular opinion, but we’re all definitely talking about it.” If Action’s friends weren’t comfortable talking about it openly, that fraudsters with enough money were suddenly back in the mix, it was certainly not the kind of conversation the CEOs were going to have in front of the General Admission crowd. (Though it did mean that the emcee, looking much happier than she did the day before, got to wear low-heeled boots and shorts.) But behind closed doors — or at least at the Code and Country panels, where the base pass attendees couldn’t boo them — they gave a sense of what their backroom conversations with the Trump administration did look like.“I was actually at a dinner last night and one of the things that someone from the admin said was, What if we give you guys everything you want and then you guys forget? Because there’s midterms in 2026, and hopefully 2028, and beyond,” said Sam Kazemian, the founder and CEO of Frax, which had sponsored the America250 party. “But one of the things I said was: We as an industry are very, very loyal. The crypto community has a very, very, very strong memory. And once this industry is legalized, is transparent, is safe, all of the big players understand that this wasn’t possible without this administration, this Congress, this Senate. We’re lifelong, career-long allies.”“Loyalty” is a dangerous concept with this president, who’s cheated on his three wives, stopped paying the legal fees for employees who’d taken the fall for him, ended the careers of sympathetic MAGA Republicans for insufficiently coddling him, withdrew security for government employees experiencing death threats for the sin of contradicting him in public by citing facts. It was only weeks ago that he and Vance were publicly screaming at Ukrainian president Volodymyr Zelensky, who was at the White House to request more aid in the war against Russia, for not saying “thank you” in front of the cameras. It would be less than a week before he began threatening to cancel all of Elon Musk’s government contracts when the billionaire criticized the size of Trump’s budget, even though Musk had given him millions and helped him purge the government. And if you were to find a photo of any political leader, billionaire or CEO standing vacant-eyed next to Trump and shaking his hand, the circumstances are practically a given: they had recently made him unhappy, either for criticizing him, making an imagined slight, or simply asserting themselves. The only way they could avoid public humiliation, or their businesses being crushed via executive order, was to go to Mar-a-Lago, tell the world that the president was wonderful, and underwrite a giant party for his birthday military parade. Maybe Kazemian knew he was being tested, or maybe the 32-year old Ron Paul superfan had no idea what the administration was asking of him. Either way, he responded correctly. At least one person at the conference was thinking about ways that the government could betray the Bitcoin community. As the panel on Bitcoiners becoming sycophants of the state wrapped up, and the other panelists finished telling the government pigs to go fuck themselves and keep their hands off their nerd money, the moderator turned to Casey Rodarmor, a software engineer-turned-crypto influencer, for the last question: “Tell everyone here why Bitcoin wins, regardless of what happens.”“Oh, man, I don’t know if Bitcoin wins, regardless of what happens,” he responded, frowning. He had already gamed out one feasible situation where Bitcoin lost: “If we all of a sudden saw a very rapid inflation in a lot of fiat currencies, and there was a plausible scapegoat in Bitcoin all over the world, and they were able to make a sort of marketing claim that Bitcoin is causing this — Bitcoin is making your savings go to zero, it’s causing this carnage to the economy — 
If that happens worldwide, I think that’s really scary.” The moderator froze, the crowd murmured nervously, and I thought about the number of times Trump had blamed a group of people for problems they’d never caused. An awful lot of them were now being deported. “I take that seriously,” Rodarmor continued. “I don’t know that Bitcoin will succeed. I think that Bitcoin is incredibly strong, it’s incredibly difficult to fuck up. But in that case… man, I don’t know.” I had asked Action CEO earlier if Kazemian, the Frax CEO, was right — if the crypto world was unquestioningly loyal to Trump, if their support of him was unconditional. “Oh, it’s definitely conditional,” he said without hesitation, as his Trump jacket glittered under the fluorescent lights. “It’s a matter of, are you going to be doing the right things by us, by the people who are here?” We walked down the expo hall, past booths promising life-changing technological marvels, alongside thousands of people flooding into Nakamoto Hall, ready to learn how to become unfathomably rich, who paid $199 to be there.The audience of “Are Bitcoiners Becoming Sychophants of the State?”, Day Two of the Bitcoin ConferenceSee More:

This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. Manus has kick-started an AI agent boom in China Last year, China saw a boom in foundation models, the do-everything large language models that underpin the AI revolution. This year, the focus has shifted to AI agents—systems that are less about responding to users’ queries and more about autonomously accomplishing things for them.There are now a host of Chinese startups building these general-purpose digital tools, which can answer emails, browse the internet to plan vacations, and even design an interactive website. Many of these have emerged in just the last two months, following in the footsteps of Manus—a general AI agent that sparked weeks of social media frenzy for invite codes after its limited-release launch in early March.As the race to define what a useful AI agent looks like unfolds, a mix of ambitious startups and entrenched tech giants are now testing how these tools might actually work in practice—and for whom. Read the full story. —Caiwei Chen Inside the race to find GPS alternatives Later this month, an inconspicuous 150-kilogram satellite is set to launch into space aboard the SpaceX Transporter 14 mission. Once in orbit, it will test super-accurate next-generation satnav technology designed to make up for the shortcomings of the US Global Positioning System (GPS). Despite the system’s indispensable nature, the GPS signal is easily suppressed or disrupted by everything from space weather to 5G cell towers to phone-size jammers worth a few tens of dollars. The problem has been whispered about among experts for years, but it has really come to the fore in the last three years, since Russia invaded Ukraine.Now, startup Xona Space Systems wants to create a space-based system that would do what GPS does but better. Read the full story. —Tereza Pultarova Why doctors should look for ways to prescribe hope —Jessica Hamzelou This week, I’ve been thinking about the powerful connection between mind and body. Some new research suggests that people with heart conditions have better outcomes when they are more hopeful and optimistic. Hopelessness, on the other hand, is associated with a significantly higher risk of death. The findings build upon decades of fascinating research into the phenomenon of the placebo effect. Our beliefs and expectations about a medicine (or a sham treatment) can change the way it works. The placebo effect’s “evil twin,” the nocebo effect, is just as powerful—negative thinking has been linked to real symptoms. Researchers are still trying to understand the connection between body and mind, and how our thoughts can influence our physiology. In the meantime, many are developing ways to harness it in hospital settings. Is it possible for a doctor to prescribe hope? Read the full story. This article first appeared in The Checkup, MIT Technology Review’s weekly biotech newsletter. To receive it in your inbox every Thursday, and read articles like this first, sign up here. The must-reads I’ve combed the internet to find you today’s most fun/important/scary/fascinating stories about technology. 1 Elon Musk threatened to cut off NASA’s use of SpaceX’s Dragon spacecraftHis war of words with Donald Trump is dramatically escalating. (WP $)+ If Musk actually carried through with his threat, NASA would seriously struggle. (NYT $)+ Silicon Valley is starting to pick sides. (Wired $)+ It appears as though Musk has more to lose from their bruising breakup. (NY Mag $) 2 Apple and Alibaba’s AI rollout in China has been delayedIt’s the latest victim of Trump’s trade war. (FT $)+ The deal is supposed to support iPhones’ AI offerings in the country. (Reuters) 3 X’s new policy blocks the use of its posts to ‘fine-tune or train’ AI modelsUnless companies strike a deal with them, that is. (TechCrunch)+ The platform could end up striking agreements like Reddit and Google. (The Verge) 4 RJK Jr’s new hire is hunting for proof that vaccines cause autismVaccine skeptic David Geier is seeking access to a database he was previously barred from. (WSJ $)+ How measuring vaccine hesitancy could help health professionals tackle it. (MIT Technology Review) 5 Anthropic has launched a new service for the militaryClaude Gov is designed specifically for US defense and intelligence agencies. (The Verge)+ Generative AI is learning to spy for the US military. (MIT Technology Review) 6 There’s no guarantee your billion-dollar startup won’t failIn fact, one in five of them will. (Bloomberg $)+ Beware the rise of the AI coding startup. (Reuters) 7 Walmart’s drone deliveries are taking offIt’s expanding to 100 new US stories in the next year. (Wired $) 8 AI might be able to tell us how old the Dead Sea Scrolls really are Models suggest they’re even older than we previously thought. (The Economist $)+ How AI is helping historians better understand our past. (MIT Technology Review) 9 All-in-one super apps are a hit in the Gulf They’re following in China’s footsteps. (Rest of World) 10 Nintendo’s Switch 2 has revived the midnight launch eventFans queued for hours outside stores to get their hands on the new console. (Insider $)+ How the company managed to dodge Trump’s tariffs. (The Guardian) Quote of the day “Elon finally found a way to make Twitter fun again.” —Dan Pfeiffer, a host of the political podcast Pod Save America, jokes about Elon Musk and Donald Trump’s ongoing feud in a post on X. One more thing This rare earth metal shows us the future of our planet’s resources We’re in the middle of a potentially transformative moment. Metals discovered barely a century ago now underpin the technologies we’re relying on for cleaner energy, and not having enough of them could slow progress.  Take neodymium, one of the rare earth metals. It’s used in cryogenic coolers to reach ultra-low temperatures needed for devices like superconductors and in high-powered magnets that power everything from smartphones to wind turbines. And very soon, demand for it could outstrip supply. What happens then? And what does it reveal about issues across wider supply chains? Read our story to find out. —Casey Crownhart We can still have nice things A place for comfort, fun and distraction to brighten up your day. (Got any ideas? Drop me a line or skeet ’em at me.) + Sightings of Bigfoot just happen to correlate with black bear populations? I smell a conspiracy!+ Watch as these symbols magically transform into a pretty impressive Black Sabbath mural.+ Underwater rugby is taking off in the UK.+ Fed up of beige Gen Z trends, TikTok is bringing the 80s back.

By TREVOR HOGG Denis Villeneuve (Dune: Part Two) finds the difficulty of working with visual effects are sometimes the intermediaries between him and the artists and therefore the need to be precise with directions to keep things on track. (Image courtesy of Warner Bros. Pictures) If post-production has any chance of going smoothly, there must be a solid on-set relationship between the director, cinematographer and visual effects supervisor. “It’s my job to have a vision and to bring it to the screen,” notes Denis Villeneuve, director of Dune: Part Two. “That’s why working with visual effects requires a lot of discipline. It’s not like you work with a keyboard and can change your mind all the time. When I work with a camera, I commit to a mise-en-scène. I’m trying to take the risk, move forward in one direction and enhance it with visual effects. I push it until it looks perfect. It takes a tremendous amount of time and preparation. [VFX Supervisor] Paul Lambert is a perfectionist, and I love that about him. We will never put a shot on the screen that we don’t feel has a certain level of quality. It needs to look as real as the face of my actor.” A legendary cinematographer had a significant influence on how Villeneuve approaches digital augmentation. “Someone I have learned a lot from about visual effects is [Cinematographer] Roger Deakins. I remember that at the beginning, when I was doing Blade Runner 2049, some artwork was not defined enough, and I was like, ‘I will correct that later.’ Roger said, ‘No. Don’t do that. You have to make sure right at the start.’ I’ve learned the hard way that you need to be as precise as you can, otherwise it goes in a lot of directions.” Motion capture is visually jarring because your eye is always drawn to the performer in the mocap suit, but it worked out well on Better Man because the same thing happens when he gets replaced by a CG monkey. (Image courtesy of Paramount Pictures) Visual effects enabled the atmospherics on Wolfs to be art directed, which is not always possible with practical snow. (Image courtesy of Apple Studios) One of the most complex musical numbers in Better Man is “Rock DJ,” which required LiDAR scans of Regent Street and doing full 3D motion capture with the dancers dancing down the whole length of the street to work out how best to shoot it. (Image courtesy of Paramount Pictures) Cinematographer Dan Mindel favors on-set practical effects because the reactions from the cast come across as being more genuine, which was the case for Twisters. (Image courtesy of Universal Pictures) Storyboards are an essential part of the planning process. “When I finish a screenplay, the first thing I do is to storyboard, not just to define the visual element of the movie, but also to rewrite the movie through images,” Villeneuve explains. “Those storyboards inform my crew about the design, costumes, accessories and vehicles, and [they] create a visual inner rhythm of the film. This is the first step towards visual effects where there will be a conversation that will start from the boards. That will be translated into previs to help the animators know where we are going because the movie has to be made in a certain timeframe and needs choreography to make sure everybody is moving in the same direction.” The approach towards filmmaking has not changed over the years. “You have a camera and a couple of actors in front of you, and it’s about finding the right angle; the rest is noise. I try to protect the intimacy around the camera as much as possible and focus on that because if you don’t believe the actor, then you won’t believe anything.” Before transforming singer Robbie Williams into a CG primate, Michael Gracey started as a visual effects artist. “I feel so fortu- nate to have come from a visual effects background early on in my career,” recalls Michael Gracey, director of Better Man. “I would sit down and do all the post myself because I didn’t trust anyone to care as much as I did. Fortunately, over the years I’ve met people who do. It’s a huge part of how I even scrapbook ideas together. Early on, I was constantly throwing stuff up in Flame, doing a video test and asking, ‘Is this going to work?’ Jumping into 3D was something I felt comfortable doing. I’ve been able to plan out or previs ideas. It’s an amazing tool to be armed with if you are a director and have big ideas and you’re trying to convey them to a lot of people.” Previs was pivotal in getting Better Man financed. “Off the page, people were like, ‘Is this monkey even going to work?’ Then they were worried that it wouldn’t work in a musical number. We showed them the previs for Feel, the first musical number, and My Way at the end of the film. I would say, ‘If you get any kind of emotion watching these musical numbers, just imagine what it’s going to be like when it’s filmed and is photoreal.” Several shots had to be stitched together to create a ‘oner’ that features numerous costume changes and 500 dancers. “For Rock DJ, we were doing LiDAR scans of Regent Street and full 3D motion capture with the dancers dancing down the whole length of the street to work out all of the transition points and how best to shoot it,” Gracey states. “That process involved Erik Wilson, the Cinematographer; Luke Millar, the Visual Effects Supervisor; Ashley Wallen, the Choreographer; and Patrick Correll, Co-Producer. Patrick would sit on set and, in DaVinci Resolve, take the feed from the camera and check every take against the blueprint that we had already previs.” Motion capture is visually jarring to shoot. “Everything that is in-camera looks perfect, then a guy walks in wearing a mocap suit and your eye zooms onto him. But the truth is, your eye does that the moment you replace him with a monkey as well. It worked out quite well because that idea is true to what it is to be famous. A famous person walks into the room and your eye immediately goes to them.” Digital effects have had a significant impact on a particular area of filmmaking. “Physical effects were a much higher art form than it is now, or it was allowed to be then than it is now,” notes Dan Mindel, Cinematographer on Twisters. “People will decline a real pyrotechnic explosion and do a digital one. But you get a much bigger reaction when there’s actual noise and flash.” It is all about collaboration. Mindel explains, “The principle that I work with is that the visual effects department will make us look great, and we have to give them the raw materials in the best possible form so they can work with it instinctually. Sometimes, as a DP, you might want to do something different, but the bottom line is, you’ve got to listen to these guys, because they know what they want. It gets a bit dogmatic, but most of the time, my relationship with visual effects is good, and especially the guys who have had a foot in the analog world at one point or another and have transitioned into the digital world. When we made Twister, it was an analog movie with digital effects, and it worked great. That’s because everyone on set doing the technical work understood both formats, and we were able to use them well.” Digital filmmaking has caused a generational gap. “The younger directors don’t think holistically,” Mindel notes. “It’s much more post-driven because they want to manipulate on the Avid or whatever platform it is going to be. What has happened is that the overreaching nature of these tools has left very little to the imagination. A movie that is heavy visual effects is mostly conceptualized on paper using computer-generated graphics and color; that insidiously sneaks into the look and feel of the movie before you know it. You see concept art blasted all over production offices. People could get used to looking at those images, and before you know it, that’s how the movie looks. That’s a very dangerous place to be, not to have the imagination to work around an issue that perhaps doesn’t manifest itself until you’re shooting.” There has to be a sense of purpose. Mindel remarks, “The ability to shoot in a way that doesn’t allow any manipulation in post is the only way to guarantee that there’s just one direction the look can go in. But that could be a little dangerous for some people. Generally, the crowd I’m working with is part of a team, and there’s little thought of taking the movie to a different place than what was shot. I work in the DI with the visual effects supervisor, and we look at our work together so we’re all in agreement that it fits into the movie.” “All of the advances in technology are a push for greater control,” notes Larkin Seiple, Cinematographer on Everything Everywhere All at Once. “There are still a lot of things that we do with visual effects that we could do practically, but a lot of times it’s more efficient, or we have more attempts at it later in post, than if we had tried to do it practically. I find today, there’s still a debate about what we do on set and what we do later digitally. Many directors have been trying to do more on set, and the best visual effects supervisors I work with push to do everything in-camera as much as possible to make it as realistic as possible.” Storytelling is about figuring out where to invest your time and effort. Seiple states, “I like the adventure of filmmaking. I prefer to go to a mountain top and shoot some of the scenes, get there and be inspired, as opposed to recreate it. Now, if it’s a five-second cutaway, I don’t want production to go to a mountain top and do that. For car work, we’ll shoot the real streets, figure out the time of day and even light the plates for it. Then, I’ll project those on LED walls with actors in a car on a stage. I love doing that because then I get to control how that looks.” Visual effects have freed Fallout Cinematographer Stuart Dryburgh to shoot quicker and in places that in the past would have been deemed imperfect because of power lines, out-of-period buildings or the sky. (Image courtesy of Prime Video) Visual effects assist in achieving the desired atmospherics. Seiple says, “On Wolfs, we tried to bring in our own snow for every scene. We would shoot one take, the snow would blow left, and the next take would blow right. Janek Sirrs is probably the best visual effects supervisor I’ve worked with, and he was like, ‘Please turn off the snow. It’ll be a nightmare trying to remove the snow from all these shots then add our own snow back for continuity because you can’t have the snow changing direction every other cut.’ Or we’d have to ‘snow’ a street, which would take ages. Janek would say, ‘Let’s put enough snow on the ground to see the lighting on it and where the actors walk. We’ll do the rest of the street later because we have a perfect reference of what it should look like.” Certain photographic principles have to be carried over into post-production to make shots believable to the eye. Seiple explains, “When you make all these amazing details that should be out of focus sharper, then the image feels like a visual effect because it doesn’t work the way a lens would work.” Familiarity with the visual effects process is an asset in being able to achieve the best result. “I inadvertently come from a lot of visual effect-heavy shoots and shows, so I’m quick to have an opinion about it. Many directors love to reference the way David Fincher uses visual effects because there is such great behind-the-scenes imagery that showcases how they were able to do simple things. Also, I like to shoot tests even on an iPhone to see if this comp will work or if this idea is a good one.” Cinematographer Fabian Wagner and VFX Supervisor John Moffatt spent a lot of time in pre-production for Venom: The Last Dance discussing how to bring out the texture of the symbiote through lighting and camera angles. (Image courtesy of Columbia Pictures) Game of Thrones Director of Photography Fabian Wagner had to make key decisions while prepping and breaking down the script so visual effects had enough time to meet deadline. (Image courtesy of HBO) Twisters was an analog movie with digital effects that worked well because everyone on set doing the technical work understood both formats. (Image courtesy of Universal Pictures) For Cinematographer Larkin Seiple, storytelling is about figuring out where to invest your time and effort. Scene from the Netflix series Beef. (Image courtesy of Netflix) Cinematographer Larkin Seiple believes that all of the advances in technology are a push for greater control, which occurred on Everything Everywhere All at Once. (Image courtesy of A24) Nothing beats reality when it comes to realism. “Every project I do I talk more about the real elements to bring into the shoot than the visual effect element because the more practical stuff that you can do on set, the more it will embed the visual effects into the image, and, therefore, they’re more real,” observes Fabian Wagner, Cinematographer on Venom: The Last Dance. “It also depends on the job you’re doing in terms of how real or unreal you want it to be. Game of Thrones was a good example because it was a visual effects-heavy show, but they were keen on pushing the reality of things as much as possible. We were doing interactive lighting and practical on-set things to embed the visual effects. It was successful.” Television has a significantly compressed schedule compared to feature films. “There are fewer times to iterate. You have to be much more precise. On Game of Thrones, we knew that certain decisions had to be made early on while we were still prepping and breaking down the script. Because of their due dates, to be ready in time, they had to start the visual effects process for certain dragon scenes months before we even started shooting.” “Like everything else, it’s always about communication,” Wagner notes. “I’ve been fortunate to work with extremely talented and collaborative visual effects supervisors, visual effects producers and directors. I have become friends with most of those visual effects departments throughout the shoot, so it’s easy to stay in touch. Even when Venom: The Last Dance was posting, I would be talking to John Moffatt, who was our talented visual effects supervisor. We would exchange emails, text messages or phone calls once a week, and he would send me updates, which we would talk about it. If I gave any notes or thoughts, John would listen, and if it were possible to do anything about, he would. In the end, it’s about those personal relationships, and if you have those, that can go a long way.” Wagner has had to deal with dragons, superheroes and symbiotes. “They’re all the same to me! For the symbiote, we had two previous films to see what they had done, where they had succeeded and where we could improve it slightly. While prepping, John and I spent a lot of time talking about how to bring out the texture of the symbiote and help it with the lighting and camera angles. One of the earliest tests was to see what would happen if we backlit or side lit it as well as trying different textures for reflections. We came up with something we all were happy with, and that’s what we did on set. It was down to trying to speak the same language and aiming for the same thing, which in this case was, ‘How could we make the symbiote look the coolest?’” Visual effects has become a crucial department throughout the filmmaking process. “The relationship with the visual effects supervisor is new,” states Stuart Dryburgh, Cinematographer on Fallout. “We didn’t really have that. On The Piano, the extent of the visual effects was having somebody scribbling in a lightning strike over a stormy sky and a little flash of an animated puppet. Runaway Bride had a two-camera setup where one of the cameras pushed into the frame, and that was digitally removed, but we weren’t using it the way we’re using it now. For [the 2026 Netflix limited series] East of Eden, we’re recreating 19th and early 20th century Connecticut, Boston and Salinas, California in New Zealand. While we have some great sets built and historical buildings that we can use, there is a lot of set extension and modification, and some complete bluescreen scenes, which allow us to more realistically portray a historical environment than we could have done back in the day.” The presence of a visual effects supervisor simplified principal photography. Dryburgh adds, “In many ways, using visual effects frees you to shoot quicker and in places that might otherwise be deemed imperfect because of one little thing, whether it’s power lines or out-of-period buildings or sky. All of those can be easily fixed. Most of us have been doing it for long enough that we have a good idea of what can and can’t be done and how it’s done so that the visual effects supervisor isn’t the arbiter.” Lighting cannot be arbitrarily altered in post as it never looks right. “Whether you set the lighting on the set and the background artist has to match that, or you have an existing background and you, as a DP, have to match that – that is the lighting trick to the whole thing,” Dryburgh observes. “Everything has to be the same, a soft or hard light, the direction and color. Those things all need to line up in a composited shot; that is crucial.” Every director has his or her own approach to filmmaking. “Harold Ramis told me, ‘I’ll deal with the acting and the words. You just make it look nice, alright?’ That’s the conversation we had about shots, and it worked out well. [Director] Garth Davis, who I’m working with now, is a terrific photographer in his own right and has a great visual sense, so he’s much more involved in anything visual, whether it be the designs of the sets, creation of the visual effects, my lighting or choice of lenses. It becomes much more collaborative. And that applies to the visual effects department as well.” Recreating vintage lenses digitally is an important part of the visual aesthetic. “As digital photography has become crisper, better and sharper, people have chosen to use fewer perfect optics, such as lenses that are softer on the edges or give a flare characteristic. Before production, we have the camera department shoot all of these lens grids of different packages and ranges, and visual effects takes that information so they can model every lens. If they’re doing a fully CG background, they can apply that lens characteristic,” remarks Dryburgh. Television schedules for productions like House of the Dragon do not allow a lot of time to iterate, so decisions have to be precise. (Image courtesy of HBO) Bluescreen and stunt doubles on Twisters. (Image courtesy of Universal Pictures) “The principle that I work with is that the visual effects department will make us look great, and we have to give them the raw materials in the best possible form so they can work with it instinctually. Sometimes, as a DP, you might want to do something different, but the bottom line is, you’ve got to listen to these guys because they know what they want. It gets a bit dogmatic, but most of the time, my relationship with visual effects is good, and especially the guys who have had a foot in the analog world at one point or another and have transitioned into the digital world.” —Dan Mindel, Cinematographer, Twisters Cinematographers like Greig Fraser have adopted Unreal Engine. “Greig has an incredible curiosity about new technology, and that helped us specifically with Dune: Part Two,” Villeneuve explains. “Greig was using Unreal Engine to capture natural environments. For example, if we decide to shoot in that specific rocky area, we’ll capture the whole area with drones to recreate the terrain in the computer. If I said, ‘I want to shoot in that valley on November 3rd and have the sun behind the actors. At what time is it? You have to be there at 9:45 am.’ We built the whole schedule like a puzzle to maximize the power of natural light, but that came through those studies, which were made with the software usually used for video games.” Technology is essentially a tool that keeps evolving. Villeneuve adds, “Sometimes, I don’t know if I feel like a dinosaur or if my last movie will be done in this house behind the computer alone. It would be much less tiring to do that, but seriously, the beauty of cinema is the idea of bringing many artists together to create poetry.”

FORM Brands Studio has given London’s Air Ambulance Charity a new look. Rather than transporting patients to hospital, the charity’s doctors and paramedics treat seriously injured people at the scene from its two helicopters and eight cars. It is the only organisation performing this role in London. Established in 1989, it is called to a rising number of patients across the capital every year, helping more than 2,000 people in 2024. London’s Air Ambulance Charity (LAAC) needs £17m a year to operate, 96% which comes from donations. “But 60% of Londoners don’t know we’re a charity,” says LAAC’s director of fundraising and marketing, Jayne Clarke. FORM Brands Studio identity for London’s Air Ambulance Charity in OOH posters Its new organisational strategy is about raising awareness, enhancing fundraising efforts and strengthening its connection with London’s communities. “We’re trying to make sure the strategy is about hope and looking forward to the future,” Clarke says. To accompany this new strategy, the charity also decided to change up its visual identity. “Our previous branding was very corporate,” Clarke admits.FORM Brands Studio won the job after a pitch. Strategy director Beth Andlaw set up the east London agency in 2022 with creative director Alex Andlaw. Before that she had been in comms and PR, and had worked with LAAC on and off for about 20 years. FORM Brands Studio identity for London’s Air Ambulance Charity on stage FORM introduced a new wordmark, colour palette, typeface, icons, motion, creative copy, messaging, fundraising memorabilia and photography. However, the existing helicopter icon was retained. “It has a lot of love and legacy,” says Clarke. The agency’s brand idea, Propelling Promise, was inspired by the urgent, intense nature of the work carried out by LAAC’s clinical and operational crews. That was used to give structure to creative copy lines and the new tone of voice. Each lead line includes an element of “propelling” to imply urgency and momentum, and “promise” to imply warmth and hope. That resulted in lines including “Trauma doesn’t stop. Neither do we” and “Here for London. Today, tomorrow, always.” FORM brought in Peggy Nyamekye to work on the copywriting. Meanwhile, the visual identity, developed with designer Mayan Mistry, comprises a gradient design system, drawing on the rotational motion of helicopter blades. Borough names are repeated in radiating patterns and overlaid with the gradient. Red is still central to the charity’s identity, but FORM introduced the vivid orange worn by medics on-scene. “These colours blend in the gradient, creating a visual signature that speaks to urgency, action, optimism and hope,” says Alex Andlaw. https://d3faj0w6aqatyx.cloudfront.net/uploads/2025/06/LAA_OOH_TUBE_1920x1080.mp4 With the help of motion graphics designer Matt Fowler, the agency introduced movement to the branding, to reflect the aircraft’s blades in flight. The logo’s new wordmark is in Barlow, inspired by the existing big white lettering on the helicopter tail booms. Before, the charity’s name was written lower case in a thinner font. “Now it’s bigger, bolder and more impactful,” says Alex Andlaw. FORM also redesigned the icons to have more personality but still be functional. “The icons help the team talk about quite hard subjects,” he says, such as casualties, and the designs had to balance warmth and realism. “We did quite a few hearts, some look too detailed and some too basic,” he explains. The agency also created a series of collectible badges, inspired by the embroidered badges worn by the charity’s doctors and pilots.FORM Brands Studio identity for London’s Air Ambulance Charity in Instagram posts Meanwhile, photographer James Pearson-Howes was briefed to capture real people, places and moments from across London. The new branding had to resonate with very different types of donors, from the charity’s collection buckets to seven-figure corporate donations, says Clarke. “And the doctors wearing the brand have very strong opinions, as do the pilots. FORM took in all these views and managed to make all those people happy.” https://d3faj0w6aqatyx.cloudfront.net/uploads/2025/06/LAA_OOH_BILLBOARD_1920x1080.mp4 FORM Brands Studio identity for London’s Air Ambulance Charity FORM Brands Studio identity for London’s Air Ambulance Charity in OOH posters

News Space A private Japanese spacecraft failed on its way to the moon’s surface  A lost signal marks the second imperfect attempt at a lunar landing for Tokyo-based company ispace The Resilience lunar lander (illustrated, left), owned by Tokyo-based company ispace, attempted to touch down on the moon’s surface on June 5. The spacecraft contains several payloads, including a micro rover called Tenacious (right). ispace By McKenzie Prillaman 6 hours ago A Japanese lunar lander called Resilience failed to softly touch down on the moon’s surface on June 5. The spacecraft’s status is currently unknown after Tokyo-based company ispace lost communication with it, but the lander was unable to decelerate properly. The company is calling it quits on the current mission. “This is our second failure, and by these results, we have to really take it seriously,” ispace founder and CEO Takeshi Hakamada said during a June 5 press briefing. “We have to do some analysis to find out what caused” the problems. Sign up for our newsletter We summarize the week's scientific breakthroughs every Thursday.

The wait is almost over – Nintendo’s Switch 2 officially ships starting today, and the gaming community is electrified with anticipation. With its announcement sending shockwaves through the industry, the Switch 2 promises upgraded hardware, enhanced graphics, and a fresh wave of exclusive titles that have fans and newcomers alike counting down the hours. Social media and gaming forums are buzzing with unboxing plans, early impressions from pre-release units, and speculation about which features will define this next generation of hybrid gameplay. As any veteran Switch owner knows, the right accessories can dramatically enhance the gaming experience, and the Switch 2 is no exception. Whether it’s for extended play sessions at home, on-the-go protection, or boosting multiplayer fun, accessories are the unsung heroes that maximize the console’s potential. From ergonomic thumb grips and bumper cases to game-cartridge-holders, a well-equipped setup can make all the difference – and JSAUX seems to have everything sorted. Designer: JSAUX 1. JSAUX Carrying Case for Nintendo Switch 2 No one wants to risk their brand-new Switch 2 rattling around in a flimsy pouch. JSAUX’s Carrying Case ditches the generic for a custom-molded fit, wrapping your console in thick, dual-layer EVA hard-shell that shrugs off drops and shields against everyday scuffs. The plush microfiber lining is a small luxury, keeping your screen pristine even after you inevitably toss the case into a crowded backpack. There’s room for everything you actually need: 15 game card slots, a mesh pocket for cables and earbuds, and enough space for your Switch 2 with its own protective case attached. JSAUX nails the details with a smooth dual zipper, a Velcro strap to keep your console locked in place, and an adjustable stand that turns any table into a mobile gaming station. Whether you’re heading out for a weekend or just want to keep your gear tidy at home, the comfortable handle and detachable shoulder strap make carrying a breeze. It’s protection, organization, and a flex of practicality, without the bulk. Why We Recommend It This is the Switch 2 case for real-world gamers – the ones who actually take their console outside, swap cartridges in weird places, and need gear that isn’t just stylish, but built for chaos. The customizable storage and soft-but-tough protection mean your Switch 2 and accessories survive every bump, drop, or accidental coffee spill. It’s the kind of case that lets you focus on the game, not what’s happening to your hardware. Click Here to Buy Now: $14.39 $21.99 (34% off, use coupon code “JSSWITCH2”). This code can be stacked with existing product deals or discounts. Hurry, deal ends in 48-hours! 2. JSAUX 3-Pack Tempered Glass Screen Protector for Nintendo Switch 2 You know the moment you peel the plastic off a brand-new console? That pristine look deserves to last. JSAUX’s Tempered Glass Screen Protector for Switch 2 nails that first-day shine with edge-to-edge coverage, engineered specifically for Nintendo’s 2025 flagship. The guide frame makes installation foolproof – seriously, it’s almost impossible to misalign or trap bubbles, even if you’re all thumbs and shaky from launch-day excitement. Once on, the 99% transparency keeps every pixel crisp and colors vibrant, so Breath of the Wild 2 or Mario Kart pop just like on day one. Built from dual-tempered 9H glass, it shrugs off scratches, rogue keys, and the random chaos of backpack travel. The 0.3mm thickness is as subtle as it gets – no loss of touch accuracy, no weird drag. And thanks to a nano-oleophobic coating, smudges wipe away quickly, so you’re never gaming through a fingerprint haze. Whether you’re marathon grinding or passing the Switch to a pizza-fingered friend, this protector is ready for real-world gaming. Why We Recommend It Forget triple-checking your bag for sharp objects – this JSAUX screen protector means your Switch 2 just isn’t precious anymore, it’s practical. Installation is stress-free, the display stays flawless, and your frantic touchscreen mashing never feels laggy. For anyone tired of treating their console like fine china, this is the protection that lets you just play. Click Here to Buy Now: $5.59 $9.99 (44% off, use coupon code “JSSWITCH2”). This code can be stacked with existing product deals or discounts. Hurry, deal ends in 48 hours! 3. JSAUX Protective Case Compatible with Nintendo Switch 2 Skip the bulky bricks—this JSAUX Protective Carry Case is precision-engineered for the Switch 2 and the Switch 2 only. You get a snug, movement-free fit that feels purpose-built because it is, and it won’t work with any extra shells or cases. The hard PC exterior shrugs off scratches, dust, and splashes, holding up under café tables and cross-country flights alike. Inside, soft silicone strips keep your Switch 2 floating safely, while the clever raised sections mean your joysticks never take the brunt of an accidental bump. Traveling light? The detachable wrist strap is a small convenience that makes a big difference, and the slim profile means this case slides into any backpack or shoulder bag without hogging space. Built-in game card slots are a thoughtful touch – no more loose cartridges rattling around or getting lost in the depths of your bag. It’s the kind of accessory that makes daily Switch 2 use seamless, keeping your console clean, protected, and always ready to play. Why We Recommend It No-nonsense protection, zero wasted space. This case is for people who toss their Switch 2 into a bag and actually live life. The fit is tight, the shell is tough, and the joystick protection is smarter than most cases twice the price. Game card slots mean your library travels with you, not in a Ziploc. It’s the everyday armor you don’t have to think about, but you’ll notice the moment you need it. Click Here to Buy Now: $13.59 $25.99 (47% off, use coupon code “JSSWITCH2”). This code can be stacked with existing product deals or discounts. Hurry, deal ends in 48-hours! 4. JSAUX Thumb Grips for Nintendo Switch 2 If you’ve ever wished for a thumbstick upgrade on the Switch 2, these JSAUX Thumb Grips are as close as it gets to pro-level control, without needing a soldering iron or a warranty-voiding moment. Designed specifically for the Nintendo Switch 2, they snap on with a reassuring snugness and stay put through frantic boss fights or marathon Splatoon sessions. Three sizes (1, 2, and 3) are included in the kit, so you can fine-tune each stick for your hand size and play style – no more settling for “one size fits all” discomfort. Function isn’t sacrificed for comfort, either. The soft-touch finish and sculpted ergonomic shape actually take the edge off finger fatigue, so you can grind through RPGs or rack up wins in fighters without your thumb locking up. Each cap height serves a purpose: short for fast, twitchy moves in action games, tall for accuracy and steady aim in shooters, original size to simply boost grip. Mix and match to build your own hybrid layout. Why We Recommend It Who knew a 10-second upgrade could totally shift your game? These JSAUX Thumb Grips for Switch 2 let you dial in comfort and precision, whether you’re craving snap reflexes in Smash or pixel-perfect aim in Splatoon. No slipping, no awkward fit, no thumb fatigue after hours – just that satisfying soft grip and a custom feel that actually matches your play style. For anyone tired of stock sticks, this is the tweak you’ll wish you’d made sooner. Click Here to Buy Now: $6.39 $12.99 (50% off, use coupon code “JSSWITCH2”). This code can be stacked with existing product deals or discounts. Hurry, deal ends in 48-hours! 5. JSAUX Dockable Case for Nintendo Switch 2 The JSAUX Protective Case for Nintendo Switch 2 is engineered for gamers who want real protection without sacrificing style or convenience. Its split design means you can effortlessly detach the JoyCons without wrestling with stubborn plastic, and the ultra-thin 1mm PC back shell slides right into the official dock – no need to remove the case every time you charge or play on the big screen. The U-shaped cutout perfectly frames the Switch 2’s built-in kickstand, so you can go from handheld to tabletop mode in seconds, without ever fumbling or forcing a fit. Hybrid construction is the secret sauce here. The JoyCon covers fuse a transparent, scratch-resistant PC front with a soft-touch TPU back, letting the Switch 2’s design shine while adding grip and comfort for marathon sessions. Every port and button stays fully accessible thanks to precise cutouts, and popping the covers on or off is a breeze. No more risking cracked clips or flaky plastic – just smooth, reliable protection dialed in for everyday use. Why We Recommend It Forget clunky cases that ruin the Switch’s sleek vibe or force you to undock every time you want to play on your TV. JSAUX nails the essentials: dock-friendly fit, proper grip, zero interference with the kickstand, and a clear finish that doesn’t hide your console’s good looks. It’s protection that respects the Switch 2’s design – no bulk, no hassle, just smart, seamless defense you barely notice until you need it. Click Here to Buy Now: $12.99 $19.99 (35% off, use coupon code “JSSWITCH2”). This code can be stacked with existing product deals or discounts. Hurry, deal ends in 48-hours!The post Don’t Unbox Your Nintendo Switch 2 Without These Gaming Accessories first appeared on Yanko Design.