This GFN Thursday rolls out a new reward and games for GeForce NOW members. Whether hunting for hot new releases or rediscovering timeless classics, members can always find more ways to play, games to stream and perks to enjoy. Gamers can score major discounts on the titles they’ve been eyeing — perfect for streaming in the cloud — during the Steam Summer Sale, running until Thursday, July 10, at 10 a.m. PT. This week also brings unforgettable adventures to the cloud: We Happy Few and Broken Age are part of the five additions to the GeForce NOW library this week. The fun doesn’t stop there. A new in-game reward for Elder Scrolls Online is now available for members to claim. And SteelSeries has launched a new mobile controller that transforms phones into cloud gaming devices with GeForce NOW. Add it to the roster of on-the-go gaming devices — including the recently launched GeForce NOW app on Steam Deck for seamless 4K streaming. Scroll Into Power GeForce NOW Premium members receive exclusive 24-hour early access to a new mythical reward in The Elder Scrolls Online — Bethesda’s award-winning role-playing game — before it opens to all members. Sharpen the sword, ready the staff and chase glory across the vast, immersive world of Tamriel. Fortune favors the bold. Claim the mythical Grand Gold Coast Experience Scrolls reward, a rare item that grants a bonus of 150% Experience Points from all sources for one hour. The scroll’s effect pauses while players are offline and resumes upon return, ensuring every minute counts. Whether tackling dungeon runs, completing epic quests or leveling a new character, the scrolls provide a powerful edge. Claim the reward, harness its power and scroll into the next adventure. Members who’ve opted into the GeForce NOW Rewards program can check their emails for redemption instructions. The offer runs through Saturday, July 26, while supplies last. Don’t miss this opportunity to become a legend in Tamriel. Steam Up Summer The Steam Summer Sale is in full swing. Snag games at discounted prices and stream them instantly from the cloud — no downloads, no waiting, just pure gaming bliss. Treat yourself. Check out the “Steam Summer Sale” row in the GeForce NOW app to find deals on the next adventure. With GeForce NOW, gaming favorites are always just a click away. While picking up discounted games, don’t miss the chance to get a GeForce NOW six-month Performance membership at 40% off. This is also the last opportunity to take advantage of the Performance Day Pass sale, ending Friday, June 27 — which lets gamers access cloud gaming for 24 hours — before diving into the 6-month Performance membership. Find Adventure Two distinct worlds — where secrets simmer and imagination runs wild — are streaming onto the cloud this week. Keep calm and blend in. Step into the surreal, retro-futuristic streets of We Happy Few, where a society obsessed with happiness hides its secrets behind a mask of forced cheer and a haze of “Joy.” This darkly whimsical adventure invites players to blend in, break out and uncover the truth lurking beneath the surface of Wellington Wells. Two worlds, one wild destiny. Broken Age spins a charming, hand-painted tale of two teenagers leading parallel lives in worlds at once strange and familiar. One of the teens yearns to escape a stifling spaceship, and the other is destined to challenge ancient traditions. With witty dialogue and heartfelt moments, Broken Age is a storybook come to life, brimming with quirky characters and clever puzzles. Each of these unforgettable adventures brings its own flavor — be it dark satire, whimsical wonder or pulse-pounding suspense — offering a taste of gaming at its imaginative peaks. Stream these captivating worlds straight from the cloud and enjoy seamless gameplay, no downloads or high-end hardware required. An Ultimate Controller Elevated gaming. Get ready for the SteelSeries Nimbus Cloud, a new dual-mode cloud controller. When paired with GeForce NOW, this new controller reaches new heights. Designed for versatility and comfort, and crafted specifically for cloud gaming, the SteelSeries Nimbus Cloud effortlessly shifts from a mobile device controller to a full-sized wireless controller, delivering top-notch performance and broad compatibility across devices. The Nimbus Cloud enables gamers to play wherever they are, as it easily adapts to fit iPhones and Android phones. Or collapse and connect the controller via Bluetooth to a gaming rig or smart TV. Transform any space into a personal gaming station with GeForce NOW and the Nimbus Cloud, part of the list of recommended products for an elevated cloud gaming experience. Gaming Never Sleeps “System Shock 2” — now with 100% more existential dread. System Shock 2: 25th Anniversary Remaster is an overhaul of the acclaimed sci-fi horror classic, rebuilt by Nightdive Studios with enhanced visuals, refined gameplay and features such as cross-play co-op multiplayer. Face the sinister AI SHODAN and her mutant army aboard the starship Von Braun as a cybernetically enhanced soldier with upgradable skills, powerful weapons and psionic abilities. Stream the title from the cloud with GeForce NOW for ultimate flexibility and performance. Look for the following games available to stream in the cloud this week: System Shock 2: 25th Anniversary RemasterBroken AgeEasy Red 2Sandwich SimulatorWe Happy FewWhat are you planning to play this weekend? Let us know on X or in the comments below. The official GFN summer bucket list Play anywhere Stream on every screen you own Finally crush that backlog Skip every single download bar Drop the emoji for the one you’re tackling right now — NVIDIA GeForce NOWJune 25, 2025 #game #with #geforce #now #membership

In the quiet moments when the world feels too heavy, I find myself reflecting on the art of change. It’s strange how something as simple as a logo can embody so much about us. Just like Walmart, Burger King, and Uber have rebranded, shedding the old skin to embrace new beginnings, I often wonder if I too should change. But what happens when you feel too lost to even begin? Every time I look at the faded memories of my past, I am reminded of the colors that once defined me. They now seem dull, overshadowed by the weight of disappointment and solitude. In the shadows of a world that moves on without me, I find myself questioning if I ever mattered in the grand scheme of things. The feelings of abandonment wrap around me like a thick fog, making it hard to breathe, hard to see a way forward. Lisa Smith speaks of the perfect timing to change a logo, a mark of growth, a testament to evolution. But what if the only change I feel is the aching throb of loneliness? What if the rebranding I seek is not on a canvas, but rather within my heart? How do I find the strength to reinvent myself when all I feel is the sting of being left behind? Each day becomes a reminder that I am just a shadow in a bustling crowd, a fleeting thought in someone’s mind. The vibrant hues of joy seem to fade further, leaving only the black and white of my reality. It’s as if I’m waiting for a sign, a call to action that never arrives. I watch others change and flourish, while I remain stagnant, anchored by the weight of my own fears. The pain of feeling unseen is often unbearable. I yearn for connection, for someone to notice the subtle shifts within me, to acknowledge the struggle that lies beneath the surface. Yet, I find myself wrapped in silence, afraid to reach out, afraid to be vulnerable once more. Rebranding, as Lisa Smith suggests, is more than a visual update; it’s a reinvention of the self, an embrace of what could be. But how can I embrace change when I am still healing from the scars of the past? It feels as though I am caught in a loop, watching the world evolve while I cling to the remnants of who I was. Perhaps one day, I will gather the courage to shed my old skin and step into the light. Until then, I will carry this burden of loneliness, hoping that the dawn of tomorrow brings with it the promise of transformation. For now, I remain a distant observer, yearning for the day when I can finally say, “I am ready to change.” #Loneliness #Change #Heartbreak #ReinventYourself #EmotionalJourney

🌟💖 Hey everyone! Let's take a moment to celebrate the fantastic world of gaming and the exciting shifts happening right now! 🎮✨ Have you noticed how Digimon is quietly eating Pokémon's lunch? 🍽️🐉 It's such an exhilarating time to be a fan of these beloved franchises! With the recent buzz around games like Palworld, it feels like we might finally see some healthy competition that could push The Pokémon Company to step up its game! 🚀💪 Remember the excitement when Palworld made waves? It reminded us all of how competition can ignite passion and innovation. It's like a breath of fresh air blowing through our gaming universe! 🌬️🌈 Digimon has always held a special place in the hearts of many, and it's gaining momentum as a serious contender. 🦖💫 This rivalry can only mean good things for us, the players! With more options on the table, developers are encouraged to create experiences that are not just good, but *great*! Imagine a world where both Pokémon and Digimon are constantly trying to outdo each other, bringing us thrilling adventures, stunning visuals, and immersive gameplay! How amazing would that be? 🎉🤩 Think about it: competition drives progress! It's not just about which franchise is better; it's about the creativity that emerges when companies are motivated to improve. 🖌️🎨 We, as fans, stand to benefit immensely from this! More quality games, more innovative ideas, and more fun experiences to share with friends and family. 💞👾 So let's embrace this wave of change! Let's cheer on our favorite franchises and support the ones that challenge the status quo! Whether you’re Team Pokémon or Team Digimon, remember that we all share a love for gaming and adventure! 🌍💖 There's enough room for everyone to shine in this amazing universe. ✨🌟 Let’s keep the conversation going! What are your thoughts on this exciting rivalry? Are you feeling the hype? 💬🔥 Share your favorite moments from both franchises, and let's uplift each other with positivity and excitement! Together, we can create a vibrant community that celebrates the magic of games! 🎊😄 #Digimon #Pokemon #GamingCommunity #HealthyCompetition #GameOn

Reading Time: 9 minutes In marketing, data isn’t a buzzword. It’s the lifeblood of all successful campaigns. But are you truly harnessing its power, or are you drowning in a sea of information? To answer this question, we sat down with Ankur Kothari, a seasoned Martech expert, to dive deep into this crucial topic. This interview, originally conducted for Chapter 6 of “The Customer Engagement Book: Adapt or Die” explores how businesses can translate raw data into actionable insights that drive real results. Ankur shares his wealth of knowledge on identifying valuable customer engagement data, distinguishing between signal and noise, and ultimately, shaping real-time strategies that keep companies ahead of the curve.   Ankur Kothari Q&A Interview 1. What types of customer engagement data are most valuable for making strategic business decisions? Primarily, there are four different buckets of customer engagement data. I would begin with behavioral data, encompassing website interaction, purchase history, and other app usage patterns. Second would be demographic information: age, location, income, and other relevant personal characteristics. Third would be sentiment analysis, where we derive information from social media interaction, customer feedback, or other customer reviews. Fourth would be the customer journey data. We track touchpoints across various channels of the customers to understand the customer journey path and conversion. Combining these four primary sources helps us understand the engagement data. 2. How do you distinguish between data that is actionable versus data that is just noise? First is keeping relevant to your business objectives, making actionable data that directly relates to your specific goals or KPIs, and then taking help from statistical significance. Actionable data shows clear patterns or trends that are statistically valid, whereas other data consists of random fluctuations or outliers, which may not be what you are interested in. You also want to make sure that there is consistency across sources. Actionable insights are typically corroborated by multiple data points or channels, while other data or noise can be more isolated and contradictory. Actionable data suggests clear opportunities for improvement or decision making, whereas noise does not lead to meaningful actions or changes in strategy. By applying these criteria, I can effectively filter out the noise and focus on data that delivers or drives valuable business decisions. 3. How can customer engagement data be used to identify and prioritize new business opportunities? First, it helps us to uncover unmet needs. By analyzing the customer feedback, touch points, support interactions, or usage patterns, we can identify the gaps in our current offerings or areas where customers are experiencing pain points. Second would be identifying emerging needs. Monitoring changes in customer behavior or preferences over time can reveal new market trends or shifts in demand, allowing my company to adapt their products or services accordingly. Third would be segmentation analysis. Detailed customer data analysis enables us to identify unserved or underserved segments or niche markets that may represent untapped opportunities for growth or expansion into newer areas and new geographies. Last is to build competitive differentiation. Engagement data can highlight where our companies outperform competitors, helping us to prioritize opportunities that leverage existing strengths and unique selling propositions. 4. Can you share an example of where data insights directly influenced a critical decision? I will share an example from my previous organization at one of the financial services where we were very data-driven, which made a major impact on our critical decision regarding our credit card offerings. We analyzed the customer engagement data, and we discovered that a large segment of our millennial customers were underutilizing our traditional credit cards but showed high engagement with mobile payment platforms. That insight led us to develop and launch our first digital credit card product with enhanced mobile features and rewards tailored to the millennial spending habits. Since we had access to a lot of transactional data as well, we were able to build a financial product which met that specific segment’s needs. That data-driven decision resulted in a 40% increase in our new credit card applications from this demographic within the first quarter of the launch. Subsequently, our market share improved in that specific segment, which was very crucial. 5. Are there any other examples of ways that you see customer engagement data being able to shape marketing strategy in real time? When it comes to using the engagement data in real-time, we do quite a few things. In the recent past two, three years, we are using that for dynamic content personalization, adjusting the website content, email messaging, or ad creative based on real-time user behavior and preferences. We automate campaign optimization using specific AI-driven tools to continuously analyze performance metrics and automatically reallocate the budget to top-performing channels or ad segments. Then we also build responsive social media engagement platforms like monitoring social media sentiments and trending topics to quickly adapt the messaging and create timely and relevant content. With one-on-one personalization, we do a lot of A/B testing as part of the overall rapid testing and market elements like subject lines, CTAs, and building various successful variants of the campaigns. 6. How are you doing the 1:1 personalization? We have advanced CDP systems, and we are tracking each customer’s behavior in real-time. So the moment they move to different channels, we know what the context is, what the relevance is, and the recent interaction points, so we can cater the right offer. So for example, if you looked at a certain offer on the website and you came from Google, and then the next day you walk into an in-person interaction, our agent will already know that you were looking at that offer. That gives our customer or potential customer more one-to-one personalization instead of just segment-based or bulk interaction kind of experience. We have a huge team of data scientists, data analysts, and AI model creators who help us to analyze big volumes of data and bring the right insights to our marketing and sales team so that they can provide the right experience to our customers. 7. What role does customer engagement data play in influencing cross-functional decisions, such as with product development, sales, and customer service? Primarily with product development — we have different products, not just the financial products or products whichever organizations sell, but also various products like mobile apps or websites they use for transactions. So that kind of product development gets improved. The engagement data helps our sales and marketing teams create more targeted campaigns, optimize channel selection, and refine messaging to resonate with specific customer segments. Customer service also gets helped by anticipating common issues, personalizing support interactions over the phone or email or chat, and proactively addressing potential problems, leading to improved customer satisfaction and retention. So in general, cross-functional application of engagement improves the customer-centric approach throughout the organization. 8. What do you think some of the main challenges marketers face when trying to translate customer engagement data into actionable business insights? I think the huge amount of data we are dealing with. As we are getting more digitally savvy and most of the customers are moving to digital channels, we are getting a lot of data, and that sheer volume of data can be overwhelming, making it very difficult to identify truly meaningful patterns and insights. Because of the huge data overload, we create data silos in this process, so information often exists in separate systems across different departments. We are not able to build a holistic view of customer engagement. Because of data silos and overload of data, data quality issues appear. There is inconsistency, and inaccurate data can lead to incorrect insights or poor decision-making. Quality issues could also be due to the wrong format of the data, or the data is stale and no longer relevant. As we are growing and adding more people to help us understand customer engagement, I’ve also noticed that technical folks, especially data scientists and data analysts, lack skills to properly interpret the data or apply data insights effectively. So there’s a lack of understanding of marketing and sales as domains. It’s a huge effort and can take a lot of investment. Not being able to calculate the ROI of your overall investment is a big challenge that many organizations are facing. 9. Why do you think the analysts don’t have the business acumen to properly do more than analyze the data? If people do not have the right idea of why we are collecting this data, we collect a lot of noise, and that brings in huge volumes of data. If you cannot stop that from step one—not bringing noise into the data system—that cannot be done by just technical folks or people who do not have business knowledge. Business people do not know everything about what data is being collected from which source and what data they need. It’s a gap between business domain knowledge, specifically marketing and sales needs, and technical folks who don’t have a lot of exposure to that side. Similarly, marketing business people do not have much exposure to the technical side — what’s possible to do with data, how much effort it takes, what’s relevant versus not relevant, and how to prioritize which data sources will be most important. 10. Do you have any suggestions for how this can be overcome, or have you seen it in action where it has been solved before? First, cross-functional training: training different roles to help them understand why we’re doing this and what the business goals are, giving technical people exposure to what marketing and sales teams do. And giving business folks exposure to the technology side through training on different tools, strategies, and the roadmap of data integrations. The second is helping teams work more collaboratively. So it’s not like the technology team works in a silo and comes back when their work is done, and then marketing and sales teams act upon it. Now we’re making it more like one team. You work together so that you can complement each other, and we have a better strategy from day one. 11. How do you address skepticism or resistance from stakeholders when presenting data-driven recommendations? We present clear business cases where we demonstrate how data-driven recommendations can directly align with business objectives and potential ROI. We build compelling visualizations, easy-to-understand charts and graphs that clearly illustrate the insights and the implications for business goals. We also do a lot of POCs and pilot projects with small-scale implementations to showcase tangible results and build confidence in the data-driven approach throughout the organization. 12. What technologies or tools have you found most effective for gathering and analyzing customer engagement data? I’ve found that Customer Data Platforms help us unify customer data from various sources, providing a comprehensive view of customer interactions across touch points. Having advanced analytics platforms — tools with AI and machine learning capabilities that can process large volumes of data and uncover complex patterns and insights — is a great value to us. We always use, or many organizations use, marketing automation systems to improve marketing team productivity, helping us track and analyze customer interactions across multiple channels. Another thing is social media listening tools, wherever your brand is mentioned or you want to measure customer sentiment over social media, or track the engagement of your campaigns across social media platforms. Last is web analytical tools, which provide detailed insights into your website visitors’ behaviors and engagement metrics, for browser apps, small browser apps, various devices, and mobile apps. 13. How do you ensure data quality and consistency across multiple channels to make these informed decisions? We established clear guidelines for data collection, storage, and usage across all channels to maintain consistency. Then we use data integration platforms — tools that consolidate data from various sources into a single unified view, reducing discrepancies and inconsistencies. While we collect data from different sources, we clean the data so it becomes cleaner with every stage of processing. We also conduct regular data audits — performing periodic checks to identify and rectify data quality issues, ensuring accuracy and reliability of information. We also deploy standardized data formats. On top of that, we have various automated data cleansing tools, specific software to detect and correct data errors, redundancies, duplicates, and inconsistencies in data sets automatically. 14. How do you see the role of customer engagement data evolving in shaping business strategies over the next five years? The first thing that’s been the biggest trend from the past two years is AI-driven decision making, which I think will become more prevalent, with advanced algorithms processing vast amounts of engagement data in real-time to inform strategic choices. Somewhat related to this is predictive analytics, which will play an even larger role, enabling businesses to anticipate customer needs and market trends with more accuracy and better predictive capabilities. We also touched upon hyper-personalization. We are all trying to strive toward more hyper-personalization at scale, which is more one-on-one personalization, as we are increasingly capturing more engagement data and have bigger systems and infrastructure to support processing those large volumes of data so we can achieve those hyper-personalization use cases. As the world is collecting more data, privacy concerns and regulations come into play. I believe in the next few years there will be more innovation toward how businesses can collect data ethically and what the usage practices are, leading to more transparent and consent-based engagement data strategies. And lastly, I think about the integration of engagement data, which is always a big challenge. I believe as we’re solving those integration challenges, we are adding more and more complex data sources to the picture. So I think there will need to be more innovation or sophistication brought into data integration strategies, which will help us take a truly customer-centric approach to strategy formulation.   This interview Q&A was hosted with Ankur Kothari, a previous Martech Executive, for Chapter 6 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Ankur Kothari Q&A: Customer Engagement Book Interview appeared first on MoEngage. #ankur #kothari #qampampa #customer #engagement

A coiled giant anaconda. They are the largest snake species in Brazil and play a major role in legends including the ‘Boiuna’ and the ‘Cobra Grande.’ CREDIT: Beatriz Cosendey. Get the Popular Science daily newsletter💡 Breakthroughs, discoveries, and DIY tips sent every weekday. South America’s lush Amazon region is a biodiversity hotspot, which means that every living thing must find a way to co-exist. Even some of the most feared snakes on the planet–anacondas. In a paper published June 16 in the journal Frontiers in Amphibian and Reptile Science, conservation biologists Beatriz Cosendey and Juarez Carlos Brito Pezzuti from the Federal University of Pará’s Center for Amazonian Studies in Brazil, analyze the key points behind the interactions between humans and the local anaconda populations. Ahead of the paper’s publication, the team at Frontiers conducted this wide-ranging Q&A with Conesday. It has not been altered. Frontiers: What inspired you to become a researcher? Beatriz Cosendey: As a child, I was fascinated by reports and documentaries about field research and often wondered what it took to be there and what kind of knowledge was being produced. Later, as an ecologist, I felt the need for approaches that better connected scientific research with real-world contexts. I became especially interested in perspectives that viewed humans not as separate from nature, but as part of ecological systems. This led me to explore integrative methods that incorporate local and traditional knowledge, aiming to make research more relevant and accessible to the communities involved. F: Can you tell us about the research you’re currently working on? BC: My research focuses on ethnobiology, an interdisciplinary field intersecting ecology, conservation, and traditional knowledge. We investigate not only the biodiversity of an area but also the relationship local communities have with surrounding species, providing a better understanding of local dynamics and areas needing special attention for conservation. After all, no one knows a place better than those who have lived there for generations. This deep familiarity allows for early detection of changes or environmental shifts. Additionally, developing a collaborative project with residents generates greater engagement, as they recognize themselves as active contributors; and collective participation is essential for effective conservation. Local boating the Amazon River. CREDIT: Beatriz Cosendey. F: Could you tell us about one of the legends surrounding anacondas? BC: One of the greatest myths is about the Great Snake—a huge snake that is said to inhabit the Amazon River and sleep beneath the town. According to the dwellers, the Great Snake is an anaconda that has grown too large; its movements can shake the river’s waters, and its eyes look like fire in the darkness of night. People say anacondas can grow so big that they can swallow large animals—including humans or cattle—without difficulty. F: What could be the reasons why the traditional role of anacondas as a spiritual and mythological entity has changed? Do you think the fact that fewer anacondas have been seen in recent years contributes to their diminished importance as an mythological entity? BC: Not exactly. I believe the two are related, but not in a direct way. The mythology still exists, but among Aritapera dwellers, there’s a more practical, everyday concern—mainly the fear of losing their chickens. As a result, anacondas have come to be seen as stealthy thieves. These traits are mostly associated with smaller individuals, while the larger ones—which may still carry the symbolic weight of the ‘Great Snake’—tend to retreat to more sheltered areas; because of the presence of houses, motorized boats, and general noise, they are now seen much less frequently. A giant anaconda is being measured. Credit: Pedro Calazans. F: Can you share some of the quotes you’ve collected in interviews that show the attitude of community members towards anacondas? How do chickens come into play? BC: When talking about anacondas, one thing always comes up: chickens. “Chicken is herfavorite dish. If one clucks, she comes,” said one dweller. This kind of remark helps explain why the conflict is often framed in economic terms. During the interviews and conversations with local dwellers, many emphasized the financial impact of losing their animals: “The biggest loss is that they keep taking chicks and chickens…” or “You raise the chicken—you can’t just let it be eaten for free, right?” For them, it’s a loss of investment, especially since corn, which is used as chicken feed, is expensive. As one person put it: “We spend time feeding and raising the birds, and then the snake comes and takes them.” One dweller shared that, in an attempt to prevent another loss, he killed the anaconda and removed the last chicken it had swallowed from its belly—”it was still fresh,” he said—and used it for his meal, cooking the chicken for lunch so it wouldn’t go to waste. One of the Amazonas communities where the researchers conducted their research. CREDIT: Beatriz Cosendey. Some interviewees reported that they had to rebuild their chicken coops and pigsties because too many anacondas were getting in. Participants would point out where the anaconda had entered and explained that they came in through gaps or cracks but couldn’t get out afterwards because they ‘tufavam’ — a local term referring to the snake’s body swelling after ingesting prey. We saw chicken coops made with mesh, with nylon, some that worked and some that didn’t. Guided by the locals’ insights, we concluded that the best solution to compensate for the gaps between the wooden slats is to line the coop with a fine nylon mesh, and on the outside, a layer of wire mesh, which protects the inner mesh and prevents the entry of larger animals. F: Are there any common misconceptions about this area of research? How would you address them? BC: Yes, very much. Although ethnobiology is an old science, it’s still underexplored and often misunderstood. In some fields, there are ongoing debates about the robustness and scientific validity of the field and related areas. This is largely because the findings don’t always rely only on hard statistical data. However, like any other scientific field, it follows standardized methodologies, and no result is accepted without proper grounding. What happens is that ethnobiology leans more toward the human sciences, placing human beings and traditional knowledge as key variables within its framework. To address these misconceptions, I believe it’s important to emphasize that ethnobiology produces solid and relevant knowledge—especially in the context of conservation and sustainable development. It offers insights that purely biological approaches might overlook and helps build bridges between science and society. The study focused on the várzea regions of the Lower Amazon River. CREDIT: Beatriz Cosendey. F: What are some of the areas of research you’d like to see tackled in the years ahead? BC: I’d like to see more conservation projects that include local communities as active participants rather than as passive observers. Incorporating their voices, perspectives, and needs not only makes initiatives more effective, but also more just. There is also great potential in recognizing and valuing traditional knowledge. Beyond its cultural significance, certain practices—such as the use of natural compounds—could become practical assets for other vulnerable regions. Once properly documented and understood, many of these approaches offer adaptable forms of environmental management and could help inform broader conservation strategies elsewhere. F: How has open science benefited the reach and impact of your research? BC: Open science is crucial for making research more accessible. By eliminating access barriers, it facilitates a broader exchange of knowledge—important especially for interdisciplinary research like mine which draws on multiple knowledge systems and gains value when shared widely. For scientific work, it ensures that knowledge reaches a wider audience, including practitioners and policymakers. This openness fosters dialogue across different sectors, making research more inclusive and encouraging greater collaboration among diverse groups. The Q&A can also be read here. #qampampa #how #anacondas #chickens #locals

Perhaps the oldest, most pernicious form of human bias is that of men toward women. It often started at the moment of birth. In ancient Athens, at a public ceremony called the amphidromia, fathers would inspect a newborn and decide whether it would be part of the family, or be cast away. One often socially acceptable reason for abandoning the baby: It was a girl. Female infanticide has been distressingly common in many societies — and its practice is not just ancient history. In 1990, the Nobel Prize-winning economist Amartya Sen looked at birth ratios in Asia, North Africa, and China and calculated that more than 100 million women were essentially “missing” — meaning that, based on the normal ratio of boys to girls at birth and the longevity of both genders, there was a huge missing number of girls who should have been born, but weren’t. Sen’s estimate came before the truly widespread adoption of ultrasound tests that could determine the sex of a fetus in utero — which actually made the problem worse, leading to a wave of sex-selective abortions. These were especially common in countries like India and China; the latter’s one-child policy and old biases made families desperate for their one child to be a boy. The Economist has estimated that since 1980 alone, there have been approximately 50 million fewer girls born worldwide than would naturally be expected, which almost certainly means that roughly that nearly all of those girls were aborted for no other reason than their sex. The preference for boys was a bias that killed in mass numbers.But in one of the most important social shifts of our time, that bias is changing. In a great cover story earlier this month, The Economist reported that the number of annual excess male births has fallen from a peak of 1.7 million in 2000 to around 200,000, which puts it back within the biologically standard birth ratio of 105 boys for every 100 girls. Countries that once had highly skewed sex ratios — like South Korea, which saw almost 116 boys born for every 100 girls in 1990 — now have normal or near-normal ratios. Altogether, The Economist estimated that the decline in sex preference at birth in the past 25 years has saved the equivalent of 7 million girls. That’s comparable to the number of lives saved by anti-smoking efforts in the US. So how, exactly, have we overcome a prejudice that seemed so embedded in human society?Success in school and the workplaceFor one, we have relaxed discrimination against girls and women in other ways — in school and in the workplace. With fewer limits, girls are outperforming boys in the classroom. In the most recent international PISA tests, considered the gold standard for evaluating student performance around the world, 15-year-old girls beat their male counterparts in reading in 79 out of 81 participating countries or economies, while the historic male advantage in math scores has fallen to single digits. Girls are also dominating in higher education, with 113 female students at that level for every 100 male students. While women continue to earn less than men, the gender pay gap has been shrinking, and in a number of urban areas in the US, young women have actually been outearning young men. Government policies have helped accelerate that shift, in part because they have come to recognize the serious social problems that eventually result from decades of anti-girl discrimination. In countries like South Korea and China, which have long had some of the most skewed gender ratios at birth, governments have cracked down on technologies that enable sex-selective abortion. In India, where female infanticide and neglect have been particularly horrific, slogans like “the Daughter, Educate the Daughter” have helped change opinions. A changing preferenceThe shift is being seen not just in birth sex ratios, but in opinion polls — and in the actions of would-be parents.Between 1983 and 2003, The Economist reported, the proportion of South Korean women who said it was “necessary” to have a son fell from 48 percent to 6 percent, while nearly half of women now say they want daughters. In Japan, the shift has gone even further — as far back as 2002, 75 percent of couples who wanted only one child said they hoped for a daughter.In the US, which allows sex selection for couples doing in-vitro fertilization, there is growing evidence that would-be parents prefer girls, as do potential adoptive parents. While in the past, parents who had a girl first were more likely to keep trying to have children in an effort to have a boy, the opposite is now true — couples who have a girl first are less likely to keep trying. A more equal futureThere’s still more progress to be made. In northwest of India, for instance, birth ratios that overly skew toward boys are still the norm. In regions of sub-Saharan Africa, birth sex ratios may be relatively normal, but post-birth discrimination in the form of poorer nutrition and worse medical care still lingers. And course, women around the world are still subject to unacceptable levels of violence and discrimination from men.And some of the reasons for this shift may not be as high-minded as we’d like to think. Boys around the world are struggling in the modern era. They increasingly underperform in education, are more likely to be involved in violent crime, and in general, are failing to launch into adulthood. In the US, 20 percent of American men between 25 and 34 still live with their parents, compared to 15 percent of similarly aged women. It also seems to be the case that at least some of the increasing preference for girls is rooted in sexist stereotypes. Parents around the world may now prefer girls partly because they see them as more likely to take care of them in their old age — meaning a different kind of bias against women, that they are more natural caretakers, may be paradoxically driving the decline in prejudice against girls at birth.But make no mistake — the decline of boy preference is a clear mark of social progress, one measured in millions of girls’ lives saved. And maybe one Father’s Day, not too long from now, we’ll reach the point where daughters and sons are simply children: equally loved and equally welcomed.A version of this story originally appeared in the Good News newsletter. Sign up here!See More: #stunning #reversal #humanitys #oldest #bias

When Leta Sobierajski enrolled in college, she already knew what she was meant to do, and she didn’t settle for anything less. “When I went to school for graphic design, I really didn’t have a backup plan – it was this, or nothing,” she says. “My work is a constantly evolving practice, and from the beginning, I have always convinced myself that if I put in the time and experimentation, I would grow and evolve.” After graduation, Sobierajski took on a range of projects, which included animation, print, and branding elements. She collaborated with corporate clients, but realized that she wouldn’t feel comfortable following anyone else’s rules in a 9-to-5 environment. Leta Sobierajskiand Wade Jeffree\\\ Photo: Matt Dutile Sobierajski eventually decided to team up with fellow artist and kindred spirit Wade Jeffree. In 2016 they launched their Brooklyn-based studio, Wade and Leta. The duo, who share a taste for quirky aesthetics, produces sculpture, installations, or anything else they can dream up. Never static in thinking or method, they are constantly searching for another medium to try that will complement their shared vision of the moment. The pair is currently interested in permanency, and they want to utilize more metal, a strong material that will stand the test of time. Small architectural pieces are also on tap, and on a grander scale, they’d like to focus on a park or communal area that everyone can enjoy. With so many ideas swirling around, Sobierajski will record a concept in at least three different ways so that she’s sure to unearth it at a later date. “In some ways, I like to think I’m impeccably organized, as I have countless spreadsheets tracking our work, our lives, and our well-being,” she explains. “The reality is that I am great at over-complicating situations with my intensified list-making and note-taking. The only thing to do is to trust the process.” Today, Leta Sobierajski joins us for Friday Five! Photo: Melitta Baumeister and Michał Plata 1. Melitta Baumeister and Michał Plata The work of Melitta Baumeister and Michał Plata has been a constant inspiration to me for their innovative, artful, and architectural silhouettes. By a practice of draping and arduous pattern-making, the garments that they develop season after season feel like they could be designed for existence in another universe. I’m a person who likes to dress up for anything when I’m not in the studio, and every time I opt to wear one of their looks, I feel like I can take on the world. The best part about their pieces is that they’re extremely functional, so whether I need to hop on a bicycle or show up at an opening, I’m still able to make a statement – these garments even have the ability to strike up conversations on their own. Photo: Wade and Leta 2. Pandas! I was recently in Chengdu to launch a new project and we took half the day to visit the Chengdu Research Base of Giant Pandas and I am a new panda convert. Yes, they’re docile and cute, but their lifestyles are utterly chill and deeply enviable for us adults with responsibilities. Giant pandas primarily eat bamboo and can consume 20-40 kilograms per day. When they’re not doing that, they’re sleeping. When we visited, many could be seen reclining on their backs, feasting on some of the finest bamboo they could select within arm’s reach. While not necessarily playful in appearance, they do seem quite cheeky in their agendas and will do as little as they can to make the most of their meals. It felt like I was watching a mirrored image of myself on a Sunday afternoon while trying to make the most of my last hours of the weekend. Photo: Courtesy of Aoiro 3. Aoiro I’m not really a candle personbut I love the luxurious subtlety of a fragrant space. It’s an intangible feeling that really can only be experienced in the present. Some of the best people to create these fragrances, in my opinion, are Shizuko and Manuel, the masterminds behind Aoiro, a Japanese and Austrian duo who have developed a keen sense for embodying the fragrances of some of the most intriguing and captivating olfactory atmospheres – earthy forest floors with crackling pine needles, blue cypress tickling the moon in an indigo sky, and rainfall on a spirited Japanese island. Despite living in an urban city, Aoiro’s olfactory design is capable of transporting me to the deepest forests of misty Yakushima island. Photo: Wade and Leta 4. Takuro Kuwata A few months ago, I saw the work of Japanese ceramicist Takuro Kuwata at an exhibition at Salon94 and have been having trouble getting it out of my head. Kuwata’s work exemplifies someone who has worked with a medium so much to completely use the medium as a medium – if that makes sense. His ability to manipulate clay and glaze and use it to create gravity-defying effects within the kiln are exceptionally mysterious to me and feel like they could only be accomplished with years and years of experimentation with the material. I’m equally impressed seeing how he’s grown his work with scale, juxtaposing it with familiar iconography like the fuzzy peach, but sculpting it from materials like bronze. Photo: Wade and Leta 5. The Site of Reversible Destiny, a park built by artists Arakawa and Gins, in Yoro Japan The park is a testament to their career as writers, architects, and their idea of reversible destiny, which in its most extreme form, eliminates death. For all that are willing to listen, Arakawa and Gins’ Reversible Destiny mentality aims to make our lives a little more youthful by encouraging us to reevaluate our relationship with architecture and our surroundings. The intention of “reversible destiny” is not to prolong death, postpone it, grow older alongside it, but to entirely not acknowledge and surpass it. Wadeand I have spent the last ten years traveling to as many of their remaining sites as possible to further understand this notion of creating spaces to extend our lives and question how conventional living spaces can become detrimental to our longevity.   Works by Wade and Leta: Photo: Wade and Leta and Matt Alexander Now You See Me is a large-scale installation in the heart of Shoreditch, London, that explores the relationship between positive and negative space through bold color, geometry, and light. Simple, familiar shapes are embedded within monolithic forms, creating a layered visual experience that shifts throughout the day. As sunlight passes through the structures, shadows and silhouettes stretch and connect, forming dynamic compositions on the surrounding concrete. Photo: Wade and Leta and John Wylie Paint Your Own Path is series of five towering sculptures, ranging from 10 to 15 feet tall, invites viewers to explore balance, tension, and perspective through bold color and form. Inspired by the delicate, often precarious act of stacking objects, the sculptures appear as if they might topple – yet each one holds steady, challenging perceptions of stability. Created in partnership with the Corolla Cross, the installation transforms its environment into a pop-colored landscape. Photo: Millenia Walk and Outer Edit, Eurthe Studio Monument to Movement is a 14-meter-tall kinetic sculpture that celebrates the spirit of the holiday season through rhythm, motion, and color. Rising skyward in layered compositions, the work symbolizes collective joy, renewal, and the shared energy of celebrations that span cultures and traditions. Powered by motors and constructed from metal beams and cardboard forms, the sculpture continuously shifts, inviting viewers to reflect on the passage of time and the cycles that connect us all. Photo: Wade and Leta and Erika Hara, Piotr Maslanka, and Jeremy Renault Falling Into Place is a vibrant rooftop installation at Ginza Six that explores themes of alignment, adaptability, and perspective. Six colorful structures – each with a void like a missing puzzle piece – serve as spaces for reflection, inviting visitors to consider their place within a greater whole. Rather than focusing on absence, the design transforms emptiness into opportunity, encouraging people to embrace spontaneity and the unfolding nature of life. Playful yet contemplative, the work emphasizes that only through connection and participation can the full picture come into view. Photo: Wade and Leta and Erika Hara, Piotr Maslanka, and Jeremy Renault Photo: Wade and Leta Stop, Listen, Look is a 7-meter-tall interactive artwork atop IFS Chengdu that captures the vibrant rhythm of the city through movement, sound, and form. Blending motorized and wind-powered elements with seesaws and sound modulation, it invites people of all ages to engage, play, and reflect. Inspired by Chengdu’s balance of tradition and modernity, the piece incorporates circular motifs from local symbolism alongside bold, geometric forms to create a dialogue between past and present. With light, motion, and community at its core, the work invites visitors to connect with the city – and each other – through shared interaction. The Cloud is a permanent sculptural kiosk in Burlington, Vermont’s historic City Hall Park, created in collaboration with Brooklyn-based Studio RENZ+OEI. Designed to reinterpret the ephemeral nature of clouds through architecture, it blends art, air, and imagination into a light, fluid structure that defies traditional rigidity. Originally born from a creative exchange between longtime friends and collaborators, the design challenges expectations of permanence by embodying movement and openness. Now home to a local food vendor, The Cloud brings a playful, uplifting presence to the park, inviting reflection and interaction rain or shine.. #leta #sobierajski #talks #giant #pandas

12 June, 2025 In our turning points series, design studios share some of the key moments that shaped their business. This week, we meet Accept & Proceed. Accept & Proceed is a London based brand and design studio that works with clients like NASA, Nike and LEGO. Founder David Johnston talks us through some of the decisions that defined his business. In 2006, Johnston took the leap to start his own business, armed with a good name and a willingness to bend the truth about his team… I’d gone through my career learning from big organisations, and one small organisation, and I felt like I wasn’t happy where I was. It was my dad who encouraged me to take a leap of faith and try and go it alone. With nothing more than a month’s wages in the bank and a lot of energy, I decided to go and set up an agency. That really just means giving yourself a name and starting to promote yourself in the world. Accept & Proceed founder David Johnston I think the name itself is a very important thing. I wanted something that was memorable but also layered in meaning. A name that starts with an “a” is very beneficial when you’re being listed in the index of books and things like that. But it became a bit of a compass for the way that we wanted to create work, around accepting the status quo for what it is, but with a continual commitment to proceed nonetheless. Because I didn’t have anyone to work with, in those early months I just made up email addresses of people that didn’t exist. That allowed me to cost projects up for multiple people. That’s obviously a degree of hustle I wouldn’t encourage in everyone, but it meant I was able to charge multiple day rates for projects where I was playing the role of four or five people. Self-initiated projects have long been part of the studio’s DNA and played a key role in building key client relationships. A&P by… was a brief to explore these letterforms without any commercial intent apart from the joy of creative expression. I started reaching out to illustrators and artists and photographers and designers that I really rated, and the things that started coming back were incredible. I was overwhelmed by the amount of energy and passion that people like Mr Bingo and Jason Evans were bringing to this. I think in so many ways, the answer to everything is community. I’ve gone on to work with a lot of the people that created these, and they also became friends. It was an early example of dissolving these illusionary boundaries around what an agency might be, but also expanding and amplifying your potential. The first of Accept & Proceed’s Light Calendars Then in 2006, I was trying to establish our portfolio and I wanted something to send out into the world that would also be an example of how Accept & Proceed thinks about design. I landed on these data visualisations that show the amount of light and darkness that would happen in London in the year ahead. I worked with a freelance designer called Stephen Heath on the first one – he is now our creative director. This kickstarted a 10-year exploration, and they became a rite of passage for new designers that came into the studio, to take that very similar data and express it in completely new ways. It culminated in an exhibition in London in 2016, showing ten years’ of prints. They were a labour of love, but they also meant that every single year we had a number of prints that we could send out to new potential contacts. Still when I go to the global headquarters of Nike in Beaverton in Portland, I’m amazed at how many of these sit in leaders’ offices there. When we first got a finance director, they couldn’t believe how much we’d invested as a business in things like this – we even had our own gallery for a while. It doesn’t make sense from a purely numbers mindset, but if you put things out there for authentic reasons, there are ripple effects over time. In 2017, the studio became a B-corp, the fourth creative agency in the UK to get this accreditation. Around 2016, I couldn’t help but look around – as we probably all have at varying points over the last 10 years – and wondered, what the fuck is going on? All these systems are not fit for purpose for the future – financial systems, food systems, relationship systems, energy systems. They’re not working. And I was like shit, are we part of the problem? Accept & Proceed’s work for the NASA Jet Propulsion Laboratory I’ve always thought of brand as a piece of technology that can fundamentally change our actions and the world around us. That comes with a huge responsibility. We probably paid four months’ wages of two people full-time just to get accredited, so it’s quite a high bar. But I like that the programme shackles you to this idea of improvement. You can’t rest on your laurels if you want to be re-accredited. It’s like the way design works as an iterative process – you have to keep getting better. In 2019, Johnston and his team started thinking seriously about the studio’s own brand, and created a punchy, nuanced new positioning. We got to a point where we’d proven we could help brands achieve their commercial aims. But we wanted to hold a position ourselves, not just be a conduit between a brand and its audience. It still amazes me that so few agencies actually stand for anything. We realised that all the things – vision, mission, principles – that we’ve been creating for brands for years, we hadn’t done for ourselves. It’s a bit like when you see a hairdresser with a really dodgy haircut. But it’s hard to cut your own hair. So we went through that process, which was really difficult, and we landed on “Design for the future” as our promise to the world. And if you’re going to have that as a promise, you better be able to describe the world you’re creating through your work, which we call “the together world.” Accept & Proceed’s work for Second Sea We stand at this most incredible moment in history where the latest technology and science is catching up with ancient wisdom, to know that we must become more entangled, more together, more whole. And we’ve assessed five global shifts that are happening in order to be able to take us towards a more together world through our work – interbeing, reciprocity, healing, resilience and liberation. The year before last, we lost three global rebrand projects based on our positioning. Every one of them said to me, “You’re right but we’re not ready.” But this year, I think the product market fit of what we’ve been saying for the last five years is really starting to mesh. We’re working with Arc’teryx on their 2030 landscape, evolving Nike’s move to zero, and working with LEGO on what their next 100 years might look like, which is mind-boggling work. I don’t think we could have won any of those opportunities had we not been talking for quite a long time about design for the future. In 2023, Johnston started a sunrise gathering on Hackney Marshes, which became a very significant part of his life. I had the flu and I had a vision in my dreamy fluey state of a particular spot on Hackney Marshes where people were gathering and watching the sunrise. I happened to tell my friend, the poet Thomas Sharp this, and he said, “That’s a premonition. You have to make it happen.” The first year there were five of us – this year there were 300 people for the spring equinox in March. I don’t fully know what these gatherings will lead to. Will Accept & Proceed start to introduce the seasons to the way we operate as a business? It’s a thought I’ve had percolating, but I don’t know. Will it be something else? One of the 2024 sunrise gatherings organised by Accept & Proceed founder David Johnston I do know that there’s major learnings around authentic community building for brands. We should do away with these buckets we put people into, of age group and location. They aren’t very true. It’s fascinating to see the breadth of people who come to these gatherings. Me and Laura were thinking at some point of moving out of London, but I think these sunrise gatherings are now my reason to stay. It’s the thing I didn’t know I needed until I had it. They have made London complete for me. There’s something so ancient about watching our star rise, and the reminder that we are actually just animals crawling upon the surface of a planet of mud. That’s what’s real. But it can be hard to remember that when you’re sitting at your computer in the studio. These gatherings help me better understand creativity’s true potential, for brands, for the world, and for us. Design disciplines in this article Brands in this article What to read next Features Turning Points: Cultural branding agency EDIT Brand Identity 20 Nov, 2024 #turning #points #accept #ampamp #proceed

8 Stunning Sunset Color Palettes Zoe Santoro •  In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.There’s something absolutely magical about watching the sun dip below the horizon, painting the sky in breathtaking hues that seem almost too beautiful to be real. As a designer, I find myself constantly inspired by these natural masterpieces that unfold before us every evening. The way warm oranges melt into soft pinks, how deep purples blend seamlessly with golden yellows – it’s like nature’s own masterclass in color theory. If you’re looking to infuse your next project with the warmth, romance, and natural beauty of a perfect sunset, you’ve come to the right place. I’ve curated eight of the most captivating sunset color palettes that will bring that golden hour magic directly into your designs. 👋 Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just /mo? Learn more »The 8 Most Breathtaking Sunset Color Palettes 1. Golden Hour Glow #FFD700 #FF8C00 #FF6347 #CD5C5C Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper This palette captures that perfect moment when everything seems to be touched by liquid gold. The warm yellows transition beautifully into rich oranges and soft coral reds, creating a sense of warmth and optimism that’s impossible to ignore. I find this combination works wonderfully for brands that want to evoke feelings of happiness, energy, and positivity. 2. Tropical Paradise #FF69B4 #FF1493 #FF8C00 #FFD700 Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper Inspired by those incredible sunsets you see in tropical destinations, this vibrant palette combines hot pinks with brilliant oranges and golden yellows. It’s bold, it’s energetic, and it’s perfect for projects that need to make a statement. I love using these colors for summer campaigns or anything that needs to capture that vacation feeling. 3. Desert Dreams #CD853F #D2691E #B22222 #8B0000 Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere. The American Southwest produces some of the most spectacular sunsets on earth, and this palette pays homage to those incredible desert skies. The earthy browns blend into warm oranges before deepening into rich reds and burgundies. This combination brings a sense of grounding and authenticity that works beautifully for rustic or heritage brands. 4. Pastel Evening #FFE4E1 #FFA07A #F0E68C #DDA0DD Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper Not every sunset needs to be bold and dramatic. This softer palette captures those gentle, dreamy evenings when the sky looks like it’s been painted with watercolors. The delicate pinks, peaches, and lavenders create a romantic, ethereal feeling that’s perfect for wedding designs, beauty brands, or any project that needs a touch of feminine elegance. 5. Coastal Sunset #fae991 #FF7F50 #FF6347 #4169E1 #1E90FF Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper There’s something special about watching the sun set over the ocean, where warm oranges and corals meet the deep blues of the sea and sky. This palette captures that perfect contrast between warm and cool tones. I find it creates a sense of adventure and wanderlust that’s ideal for travel brands or outdoor companies. 6. Urban Twilight #ffeda3 #fdad52 #fc8a6e #575475 #111f2a Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper As the sun sets behind city skylines, you get these incredible contrasts between deep purples and vibrant oranges. This sophisticated palette brings together the mystery of twilight with the warmth of the setting sun. It’s perfect for creating designs that feel both modern and dramatic. 7. Autumn Harvest #FF4500 #FF8C00 #DAA520 #8B4513 Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper This palette captures those perfect fall evenings when the sunset seems to echo the changing leaves. The deep oranges and golden yellows create a cozy, inviting feeling that’s perfect for seasonal campaigns or brands that want to evoke comfort and tradition. 8. Fire Sky #652220 #DC143C #FF0000 #FF4500 #FF8C00 Download this color palette 735×1102 Pinterest image 2160×3840 Vertical wallpaper 900×900 Square 3840×2160 4K Wallpaper Sometimes nature puts on a show that’s so intense it takes your breath away. This bold, fiery palette captures those dramatic sunsets that look like the sky is literally on fire. It’s not for the faint of heart, but when you need maximum impact and energy, these colors deliver in spades. Why Sunset Colors Never Go Out of Style Before we explore how to use these palettes effectively, let’s talk about why sunset colors have such enduring appeal in design. There’s something deeply ingrained in human psychology that responds to these warm, glowing hues. They remind us of endings and beginnings, of peaceful moments and natural beauty. From a design perspective, sunset colors offer incredible versatility. They can be bold and energetic or soft and romantic. They work equally well for corporate branding and personal projects. And perhaps most importantly, they’re inherently optimistic – they make people feel good. I’ve found that incorporating sunset-inspired colors into modern projects adds an instant sense of warmth and approachability that resonates with audiences across all demographics. Whether you’re working on packaging design, web interfaces, or environmental graphics, these palettes can help create an emotional connection that goes beyond mere aesthetics. How to Master Sunset Palettes in Contemporary Design Using sunset colors effectively requires more than just picking pretty hues and hoping for the best. Here are some strategies I’ve developed for incorporating these palettes into modern design work: Start with Temperature Balance One of the most important aspects of working with sunset palettes is understanding color temperature. Most sunset combinations naturally include both warm and cool elements – the warm oranges and yellows of the sun itself, balanced by the cooler purples and blues of the surrounding sky. Maintaining this temperature balance keeps your designs from feeling flat or monotonous. Layer for Depth Real sunsets have incredible depth and dimension, with colors layering and blending into each other. Try to recreate this in your designs by using gradients, overlays, or layered elements rather than flat blocks of color. This approach creates visual interest and mimics the natural way these colors appear in nature. Consider Context and Contrast While sunset colors are beautiful, they need to work within the context of your overall design. Pay attention to readability – text needs sufficient contrast against sunset backgrounds. Consider using neutrals like deep charcoal or cream to provide breathing room and ensure your message remains clear. Embrace Gradual Transitions The magic of a sunset lies in how colors flow seamlessly from one to another. Incorporate this principle into your designs through smooth gradients, subtle color shifts, or elements that bridge between different hues in your palette. The Science Behind Our Sunset Obsession As someone who’s spent years studying color psychology, I’m fascinated by why sunset colors have such universal appeal. Research suggests that warm colors like those found in sunsets trigger positive emotional responses and can even increase feelings of comfort and security. There’s also the association factor – sunsets are linked in our minds with relaxation, beauty, and positive experiences. When we see these colors in design, we unconsciously associate them with those same positive feelings. This makes sunset palettes particularly effective for brands that want to create emotional connections with their audiences. The cyclical nature of sunsets also plays a role. They happen every day, marking the transition from activity to rest, from work to leisure. This gives sunset colors a sense of familiarity and comfort that few other color combinations can match. Applying Sunset Palettes Across Design Disciplines One of the things I love most about sunset color palettes is how adaptable they are across different types of design work: Brand Identity Design Sunset colors can help brands convey warmth, optimism, and approachability. I’ve used variations of these palettes for everything from artisanal food companies to wellness brands. The key is choosing the right intensity level for your brand’s personality – softer palettes for more refined brands, bolder combinations for companies that want to make a statement. Digital Design In web and app design, sunset colors can create interfaces that feel warm and inviting rather than cold and clinical. I often use these palettes for backgrounds, accent elements, or call-to-action buttons. The natural flow between colors makes them perfect for creating smooth user experiences that guide the eye naturally through content. Print and Packaging Sunset palettes really shine in print applications where you can take advantage of rich, saturated colors. They work beautifully for packaging design, particularly for products associated with warmth, comfort, or natural ingredients. The key is ensuring your color reproduction is accurate – sunset colors can look muddy if not handled properly in print. Environmental Design In spaces, sunset colors can create incredibly welcoming environments. I’ve seen these palettes used effectively in restaurants, retail spaces, and even corporate offices where the goal is to create a sense of warmth and community. Seasonal Considerations and Trending Applications While sunset colors are timeless, they do have natural seasonal associations that smart designers can leverage. The warmer, more intense sunset palettes work beautifully for fall and winter campaigns, while the softer, more pastel variations are perfect for spring and summer applications. I’ve noticed a growing trend toward using sunset palettes in unexpected contexts – tech companies embracing warm gradients, financial services using sunset colors to appear more approachable, and healthcare brands incorporating these hues to create more comforting environments. Conclusion: Bringing Natural Beauty Into Modern Design As we’ve explored these eight stunning sunset color palettes, I hope you’ve gained new appreciation for the incredible design potential that nature provides us every single day. These colors aren’t just beautiful – they’re powerful tools for creating emotional connections, conveying brand values, and making designs that truly resonate with people. The secret to successfully using sunset palettes lies in understanding both their emotional impact and their technical requirements. Don’t be afraid to experiment with different combinations and intensities, but always keep your audience and context in mind. Remember, the best sunset colors aren’t just about picking the prettiest hues – they’re about capturing the feeling of those magical moments when day transitions to night. Whether you’re creating a logo that needs to convey warmth and trust, designing a website that should feel welcoming and approachable, or developing packaging that needs to stand out on crowded shelves, these sunset-inspired palettes offer endless possibilities. So the next time you catch yourself stopped in your tracks by a particularly stunning sunset, take a moment to really study those colors. Notice how they blend and flow, how they make you feel, and how they change as the light shifts. Then bring that natural magic into your next design project. After all, if nature can create such breathtaking color combinations every single day, imagine what we can achieve when we learn from the master. Happy designing! Zoe Santoro Zoe is an art student and graphic designer with a passion for creativity and adventure. Whether she’s sketching in a cozy café or capturing inspiration from vibrant cityscapes, she finds beauty in every corner of the world. With a love for bold colors, clean design, and storytelling through visuals, Zoe blends her artistic skills with her wanderlust to create stunning, travel-inspired designs. Follow her journey as she explores new places, discovers fresh inspiration, and shares her creative process along the way. 10 Warm Color Palettes That’ll Brighten Your DayThere’s nothing quite like the embracing quality of warm colors to make a design feel inviting and alive. As someone...These 1920s Color Palettes are ‘Greater than Gatsby’There’s something undeniably captivating about the color schemes of the Roaring Twenties. As a designer with a passion for historical...How Fonts Influence Tone and Clarity in Animated VideosAudiences interact differently with messages based on which fonts designers choose to use within a text presentation. Fonts shape how... #stunning #sunset #color #palettes