Reading Time: 9 minutes In the ever-evolving landscape of customer engagement, staying ahead of the curve is not just advantageous, it’s essential. That’s why, for Chapter 7 of “The Customer Engagement Book: Adapt or Die,” we sat down with Mirela Cialai, a seasoned expert in CRM and Martech strategies at brands like Equinox. Mirela brings a wealth of knowledge in aligning technology roadmaps with business goals, shifting organizational focuses from acquisition to retention, and leveraging hyper-personalization to drive success. In this interview, Mirela dives deep into building robust customer engagement technology roadmaps. She unveils the “PAPER” framework—Plan, Audit, Prioritize, Execute, Refine—a simple yet effective strategy for marketers. You’ll gain insights into identifying gaps in your Martech stack, ensuring data accuracy, and prioritizing initiatives that deliver the greatest impact and ROI. Whether you’re navigating data silos, striving for cross-functional alignment, or aiming for seamless tech integration, Mirela’s expertise provides practical solutions and actionable takeaways.   Mirela Cialai Q&A Interview 1. How do you define the vision for a customer engagement platform roadmap in alignment with the broader business goals? Can you share any examples of successful visions from your experience? Defining the vision for the roadmap in alignment with the broader business goals involves creating a strategic framework that connects the team’s objectives with the organization’s overarching mission or primary objectives. This could be revenue growth, customer retention, market expansion, or operational efficiency. We then break down these goals into actionable areas where the team can contribute, such as improving engagement, increasing lifetime value, or driving acquisition. We articulate how the team will support business goals by defining the KPIs that link CRM outcomes — the team’s outcomes — to business goals. In a previous role, the CRM team I was leading faced significant challenges due to the lack of attribution capabilities and a reliance on surface-level metrics such as open rates and click-through rates to measure performance. This approach made it difficult to quantify the impact of our efforts on broader business objectives such as revenue growth. Recognizing this gap, I worked on defining a vision for the CRM team to address these shortcomings. Our vision was to drive measurable growth through enhanced data accuracy and improved attribution capabilities, which allowed us to deliver targeted, data-driven, and personalized customer experiences. To bring this vision to life, I developed a roadmap that focused on first improving data accuracy, building our attribution capabilities, and delivering personalization at scale. By aligning the vision with these strategic priorities, we were able to demonstrate the tangible impact of our efforts on the key business goals. 2. What steps did you take to ensure data accuracy? The data team was very diligent in ensuring that our data warehouse had accurate data. So taking that as the source of truth, we started cleaning the data in all the other platforms that were integrated with our data warehouse — our CRM platform, our attribution analytics platform, etc. That’s where we started, looking at all the different integrations and ensuring that the data flows were correct and that we had all the right flows in place. And also validating and cleaning our email database — that helped, having more accurate data. 3. How do you recommend shifting organizational focus from acquisition to retention within a customer engagement strategy? Shifting an organization’s focus from acquisition to retention requires a cultural and strategic shift, emphasizing the immense value that existing customers bring to long-term growth and profitability. I would start by quantifying the value of retention, showcasing how retaining customers is significantly more cost-effective than acquiring new ones. Research consistently shows that increasing retention rates by just 5% can boost profits by at least 25 to 95%. This data helps make a compelling case to stakeholders about the importance of prioritizing retention. Next, I would link retention to core business goals by demonstrating how enhancing customer lifetime value and loyalty can directly drive revenue growth. This involves shifting the organization’s focus to retention-specific metrics such as churn rate, repeat purchase rate, and customer LTV. These metrics provide actionable insights into customer behaviors and highlight the financial impact of retention initiatives, ensuring alignment with the broader company objectives. By framing retention as a driver of sustainable growth, the organization can see it not as a competing priority, but as a complementary strategy to acquisition, ultimately leading to a more balanced and effective customer engagement strategy. 4. What are the key steps in analyzing a brand’s current Martech stack capabilities to identify gaps and opportunities for improvement? Developing a clear understanding of the Martech stack’s current state and ensuring it aligns with a brand’s strategic needs and future goals requires a structured and strategic approach. The process begins with defining what success looks like in terms of technology capabilities such as scalability, integration, automation, and data accessibility, and linking these capabilities directly to the brand’s broader business objectives. I start by doing an inventory of all tools currently in use, including their purpose, owner, and key functionalities, assessing if these tools are being used to their full potential or if there are features that remain unused, and reviewing how well tools integrate with one another and with our core systems, the data warehouse. Also, comparing the capabilities of each tool and results against industry standards and competitor practices and looking for missing functionalities such as personalization, omnichannel orchestration, or advanced analytics, and identifying overlapping tools that could be consolidated to save costs and streamline workflows. Finally, review the costs of the current tools against their impact on business outcomes and identify technologies that could reduce costs, increase efficiency, or deliver higher ROI through enhanced capabilities. Establish a regular review cycle for the Martech stack to ensure it evolves alongside the business and the technological landscape. 5. How do you evaluate whether a company’s tech stack can support innovative customer-focused campaigns, and what red flags should marketers look out for? I recommend taking a structured approach and first ensure there is seamless integration across all tools to support a unified customer view and data sharing across the different channels. Determine if the stack can handle increasing data volumes, larger audiences, and additional channels as the campaigns grow, and check if it supports dynamic content, behavior-based triggers, and advanced segmentation and can process and act on data in real time through emerging technologies like AI/ML predictive analytics to enable marketers to launch responsive and timely campaigns. Most importantly, we need to ensure that the stack offers robust reporting tools that provide actionable insights, allowing teams to track performance and optimize campaigns. Some of the red flags are: data silos where customer data is fragmented across platforms and not easily accessible or integrated, inability to process or respond to customer behavior in real time, a reliance on manual intervention for tasks like segmentation, data extraction, campaign deployment, and poor scalability. If the stack struggles with growing data volumes or expanding to new channels, it won’t support the company’s evolving needs. 6. What role do hyper-personalization and timely communication play in a successful customer engagement strategy? How do you ensure they’re built into the technology roadmap? Hyper-personalization and timely communication are essential components of a successful customer engagement strategy because they create meaningful, relevant, and impactful experiences that deepen the relationship with customers, enhance loyalty, and drive business outcomes. Hyper-personalization leverages data to deliver tailored content that resonates with each individual based on their preferences, behavior, or past interactions, and timely communication ensures these personalized interactions occur at the most relevant moments, which ultimately increases their impact. Customers are more likely to engage with messages that feel relevant and align with their needs, and real-time triggers such as cart abandonment or post-purchase upsells capitalize on moments when customers are most likely to convert. By embedding these capabilities into the roadmap through data integration, AI-driven insights, automation, and continuous optimization, we can deliver impactful, relevant, and timely experiences that foster deeper customer relationships and drive long-term success. 7. What’s your approach to breaking down the customer engagement technology roadmap into manageable phases? How do you prioritize the initiatives? To create a manageable roadmap, we need to divide it into distinct phases, starting with building the foundation by addressing data cleanup, system integrations, and establishing metrics, which lays the groundwork for success. Next, we can focus on early wins and quick impact by launching behavior-based campaigns, automating workflows, and improving personalization to drive immediate value. Then we can move to optimization and expansion, incorporating predictive analytics, cross-channel orchestration, and refined attribution models to enhance our capabilities. Finally, prioritize innovation and scalability, leveraging AI/ML for hyper-personalization, scaling campaigns to new markets, and ensuring the system is equipped for future growth. By starting with foundational projects, delivering quick wins, and building towards scalable innovation, we can drive measurable outcomes while maintaining our agility to adapt to evolving needs. In terms of prioritizing initiatives effectively, I would focus on projects that deliver the greatest impact on business goals, on customer experience and ROI, while we consider feasibility, urgency, and resource availability. In the past, I’ve used frameworks like Impact Effort Matrix to identify the high-impact, low-effort initiatives and ensure that the most critical projects are addressed first. 8. How do you ensure cross-functional alignment around this roadmap? What processes have worked best for you? Ensuring cross-functional alignment requires clear communication, collaborative planning, and shared accountability. We need to establish a shared understanding of the roadmap’s purpose and how it ties to the company’s overall goals by clearly articulating the “why” behind the roadmap and how each team can contribute to its success. To foster buy-in and ensure the roadmap reflects diverse perspectives and needs, we need to involve all stakeholders early on during the roadmap development and clearly outline each team’s role in executing the roadmap to ensure accountability across the different teams. To keep teams informed and aligned, we use meetings such as roadmap kickoff sessions and regular check-ins to share updates, address challenges collaboratively, and celebrate milestones together. 9. If you were to outline a simple framework for marketers to follow when building a customer engagement technology roadmap, what would it look like? A simple framework for marketers to follow when building the roadmap can be summarized in five clear steps: Plan, Audit, Prioritize, Execute, and Refine. In one word: PAPER. Here’s how it breaks down. Plan: We lay the groundwork for the roadmap by defining the CRM strategy and aligning it with the business goals. Audit: We evaluate the current state of our CRM capabilities. We conduct a comprehensive assessment of our tools, our data, the processes, and team workflows to identify any potential gaps. Prioritize: initiatives based on impact, feasibility, and ROI potential. Execute: by implementing the roadmap in manageable phases. Refine: by continuously improving CRM performance and refining the roadmap. So the PAPER framework — Plan, Audit, Prioritize, Execute, and Refine — provides a structured, iterative approach allowing marketers to create a scalable and impactful customer engagement strategy. 10. What are the most common challenges marketers face in creating or executing a customer engagement strategy, and how can they address these effectively? The most critical is when the customer data is siloed across different tools and platforms, making it very difficult to get a unified view of the customer. This limits the ability to deliver personalized and consistent experiences. The solution is to invest in tools that can centralize data from all touchpoints and ensure seamless integration between different platforms to create a single source of truth. Another challenge is the lack of clear metrics and ROI measurement and the inability to connect engagement efforts to tangible business outcomes, making it very hard to justify investment or optimize strategies. The solution for that is to define clear KPIs at the outset and use attribution models to link customer interactions to revenue and other key outcomes. Overcoming internal silos is another challenge where there is misalignment between teams, which can lead to inconsistent messaging and delayed execution. A solution to this is to foster cross-functional collaboration through shared goals, regular communication, and joint planning sessions. Besides these, other challenges marketers can face are delivering personalization at scale, keeping up with changing customer expectations, resource and budget constraints, resistance to change, and others. While creating and executing a customer engagement strategy can be challenging, these obstacles can be addressed through strategic planning, leveraging the right tools, fostering collaboration, and staying adaptable to customer needs and industry trends. By tackling these challenges proactively, marketers can deliver impactful customer-centric strategies that drive long-term success. 11. What are the top takeaways or lessons that you’ve learned from building customer engagement technology roadmaps that others should keep in mind? I would say one of the most important takeaways is to ensure that the roadmap directly supports the company’s broader objectives. Whether the focus is on retention, customer lifetime value, or revenue growth, the roadmap must bridge the gap between high-level business goals and actionable initiatives. Another important lesson: The roadmap is only as effective as the data and systems it’s built upon. I’ve learned the importance of prioritizing foundational elements like data cleanup, integrations, and governance before tackling advanced initiatives like personalization or predictive analytics. Skipping this step can lead to inefficiencies or missed opportunities later on. A Customer Engagement Roadmap is a strategic tool that evolves alongside the business and its customers. So by aligning with business goals, building a solid foundation, focusing on impact, fostering collaboration, and remaining adaptable, you can create a roadmap that delivers measurable results and meaningful customer experiences.     This interview Q&A was hosted with Mirela Cialai, Director of CRM & MarTech at Equinox, for Chapter 7 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Mirela Cialai Q&A: Customer Engagement Book Interview appeared first on MoEngage.

So, you’ve braved the pre-order sites, or maybe you’ve just gotten lucky while waiting in line—either way, you’ve got yourself a Nintendo Switch 2. Congratulations! But before you start gaming, there are a few things you’ll need to keep in mind while setting up your console. Nintendo is known for being user friendly, but also a bit particular. Case in point: You can only do a full transfer of your Switch 1 data to your Switch 2 during setup, and if you miss this opportunity, you’ll have to reset your device to try again, or manually copy over your games and save data piece-by-piece later on.Luckily, I’ve got your back. Read on for a quick guide on how to set up your Nintendo Switch 2, and the three other features you should set up before you start playing.How to start setting up a Nintendo Switch 2For the most part, setting up a new Switch 2 out of the box is straightforward, but you’ll still want to pay close attention to each step before moving on, especially when it comes to transferring console data.First, remove your Switch 2 and your joy-con controllers from their packaging. Then, plug your joy-cons into their respective slots (they’ll attach magnetically, so it’s much simpler than on the first Switch). If you don’t know which joy-con goes where, the one with red highlights goes to the right of the screen, and the one with blue highlights goes to the left.Next, plug your Switch into power using the included charging brick and cable, and power it on. On the screens that follow, select your language and region, then read and accept the end-user license agreement. Credit: Michelle Ehrhardt You’ll see a screen to connect to the internet and download the console’s day-one system update. This technically isn’t mandatory, and skipping it (with the X button on the right joy-con) will instead take you to time zone settings. However, most features will be locked down, including backward compatibility, until you download it, so I recommend doing it during setup if possible. If you do skip this step, you can access the update later under Settings > System > System Update.Once you’re connected to the internet and you’ve started downloading the update, you’ll be able to continue setup while it downloads. Now, you’ll pick your time zone and click through a couple of tutorial pages. These will instruct you about portable and TV play, tell you how to use the kickstand and extra USB-C port, and walk you through detaching your joy-con from the console (press in the button on the back of the joy-con, underneath the trigger, and pull). You can also click through an optional tutorial on connecting your Switch 2 to a TV, if you like, after which you’ll get quick guides on using the included joy-con grip accessory and the joy-con wrist straps.If your console hasn’t finished updating, it’ll finish that now, and then take you to your first big decision: do you want to transfer your Switch 1 data to your Switch 2?Transferring Switch 1 data to the Switch 2During Switch 2 setup, Nintendo will allow you to transfer your Switch 1 data to your Switch 2, but there are a few caveats.You’ll know you’re ready for this once your system update is downloaded and you’re on a screen that says “To Nintendo Switch Console Owners,” above a graphic of someone holding a Switch 1 and Switch 2. Next to the graphic, you’ll see two buttons: Begin System Transfer, Don’t Transfer Data, plus a third button below that explains the process to you, but leaves out a few key details.Before you make your decision, the most important thing to remember is this: There are actually two ways to transfer data from the Switch 1 to the Switch 2, and despite what you might have read elsewhere, locally transferring your Switch 1 data to the Switch 2 during setup will not factory reset your original Switch. Unless you’ve taken extra steps beforehand, this is the option Nintendo’s setup process will recommend to you, so most users don’t need to be scared about accidentally erasing their original consoles. Credit: Michelle Ehrhardt If you stick with a local transfer, it will simply copy over your data to your Switch 2, so that it exists on both systems. There are a few specific cases where some data will get removed from your original device as it makes its way over to your new one, but for the most part, you’ll be able to keep using your original device as usual after the transfer, and there are ways to get that data back later on (I’ll get into that). Just know that save data for specific games, as well as some free-to-play games, may have been deleted from your Switch 1 and moved over to your Switch 2. Don’t worry— Nintendo will warn you about which software will be affected during the transfer process. Additionally, screenshots and video captures stored on a microSD card attached to the Switch 1 will need to be moved over manually later on.How to transfer your Switch 1 data locallyWith that in mind, if you want to transfer your data locally, which is what most people should do, click the Begin System Transfer button and follow the instructions—this involves signing into your Nintendo account, keeping your original Switch powered on and in close proximity to the Switch 2, and activating the transfer on your original Switch under Settings > System Settings > System Transfer to Nintendo Switch 2.How to transfer your Switch 1 data using Nintendo's serversThe confusion about factory resets comes from this data transfer option, which involves using the Nintendo servers. This will factory reset your Switch, and is best if you plan to sell it anyway, or if you expect to be away from your original Switch during Switch 2 setup and don’t mind setting up your original console from scratch when you get back to it. To start this kind of transfer, power on your original Switch, navigate to the System Transfer page mentioned above, then select I don’t have a Nintendo Switch 2 yet. Take note of the Download Deadline for later. Conveniently, that does point to one upside to this method: you can start it before you even have a Switch 2 in hand.Now, click Next, then Upload Data, then OK, followed by another OK. Click Start Initialization to begin factory resetting your original Switch. From here, your original Switch will revert to how it was before you bought it, and you’ll need to move over to your Switch 2, click Begin System Transfer, and sign into your Nintendo account. If the system detects that you have transfer data to download from the cloud, it’ll walk you through the process. Note, however, that if you don’t download your transfer data before the deadline you jotted down earlier, you’ll lose access to it.If you want to skip the data transfer process...If you’d rather not transfer your data, that’s also fine, but you won’t have an opportunity to do so later, and will instead need to move games and save data over manually. Click the Don’t Transfer Data button, then Continue to move to the next step.Adding a user and parental controlsWith system transfers out of the way, you’re through the hardest part of setting up your new console. Now, you’ll be prompted to add a user to the system. Here, you can sign in with your Nintendo Account to get access to your Switch Online subscription and your collection of downloadable games, or create a local user profile. After that, you can add more users as you like, or you can save that for later (simply navigate to System Settings > User > Add User).Next up, parental controls. Like with additional users, you can set these up later under System Settings > Parental Controls, but there’s no harm to setting them up now as well. To do so, click Set Parental Controls.  Credit: Michelle Ehrhardt You’ll have a few options. Most of these will prompt you to use Nintendo’s Parental Controls app, but you can also click the X button on the right-hand joy-con to set up limited parental controls directly on the console. Doing so will allow you to select from a number of presets that will block access to certain games and communication features, but not much else. Using the app, meanwhile, will let you set a daily play time limit, bedtime settings, restrictions on the new GameChat feature, and see reports on play time and games played. It also doesn’t require a Switch Online subscription, so it’s worth using if you have a smart device.To set up parental controls using the app, first download it for either iOS or Android using the information on the screen, then click the “If You’ve Already Downloaded the App” button. Enter the registration code from your app into your Switch 2 system, then follow the instructions in the app to finish setup. Which buttons you’ll need to click will depend on the controls you’d like to activate, as well as for which users and systems, but it’s fairly straightforward.MicroSD card limitationsJust a couple more screens. First, a quick warning about microSD cards. Unlike the Switch 1, the Switch 2 is only compatible with microSD Express cards, which are faster, but options for them are also a bit more limited—in other words, there’s a good chance you won’t be able to use the same microSD card from your Switch 1 on your Switch 2. To use a microSD card on Switch 2, it’ll need either of the two logos shown in the image below. A bit of a bummer, but at least a microSD card is optional (it’ll help you store more games, but the included storage on the Switch 2 is more generous than on the Switch 1). Credit: Michelle Ehrhardt Oh, and like on the Switch 1, the microSD slot is hidden under the kickstand, in case you’re having trouble finding it.Virtual Game CardsYou’re technically through setup at this point, but there are still a few features you’ll probably want to configure before you start gaming. The most obvious of these is Virtual Game Cards, Nintendo’s new system for managing games purchased digitally.Essentially, like the name implies, these work similarly to physical game cards, but over the internet. This means that, unlike with your Steam library, you can only load a game to one console at a time. "Loading" is Nintendo specific term, but for the most part, it just means your game is downloaded and ready to play."(Technically, you can still play the same game on two separate consoles at the same time, even if it isn't loaded on one, but doing so is a bit obtuse—click through here for more details.)To access your Virtual Game Cards, click the Virtual Game Card icon in the bottom row on your Switch 2’s home screen—it’ll look like a game cartridge. From here, if you’ve signed into your Nintendo account, you’ll see all your digital purchases and will be able to download and play them from here. If you haven’t signed into your Nintendo Account, you’ll have the option to do so. Credit: Michelle Ehrhardt Now, you’ll have a few options. First, if a game isn’t loaded onto your original Switch, you can simply download it to your Switch 2 by clicking Load to This Console. If the console isn’t set as your primary device (likely the case if you didn’t do a transfer), you might see a warning if you try to open a game, depending on how up-to-date your original Switch's software is. If your original Switch doesn't have the Virtual Game Cards update yet, you can click the If You Don’t Have That Console button to download your game anyway. It will simply cease being playable on the other console while you use it on this one, although that’s always the case when moving a Virtual Game Card between systems. Otherwise, you might need to link your two systems by bringing them close together and following the instructions on screen before you can load a Virtual Game Card on your new device. If you're not able to do this, like if you've gotten rid of your original Switch while it's still set as your primary device, you can remove your old Switch from your account by deregistering it. After deregistering your old console, you can set your Switch 2 as your new primary device by connecting it to the eShop. If you're able to link your old console to your new one, this won’t be necessary for simply accessing your library, but it will extend any Nintendo Online benefits to all users on your new primary device, rather than the one associated with your Nintendo Account. Credit: Michelle Ehrhardt Alternatively, if you've managed to link your devices, you can use the device that currently has your Virtual Game Card (i.e. your Switch 1) on it to load it to your new one (i.e. your Switch 2). Simply open your games, click Load to Another Console, and follow the instructions on screen. This will have the same effect as the Load to This Console Button. Also, if you'd like to be able to continue playing a game on a device even after moving its Virtual Game Card to another device, you can enable Use Online License under System Settings > User Settings > Online License Settings to do just that. You'll need to be connected to the internet for this to work, whereas you can play a Virtual Game Card offline, but it's better than nothing. Plus, this enables that workaround from earlier in this section that allows you to play the same game on both devices at once.How to lend a Virtual Game Card to someone elseYou’ll also notice that you can lend a Virtual Game Card to members of a “Family Group.” To do this, you’ll first need to set up a Family Group online. On Nintendo’s website, log into your Nintendo Account, then click the Family Group tab on the left hand side of your account page. Here, you can invite members to join your Family Group via email, or create a Family Group account for your child. Note that if you have a Nintendo Switch online Family Plan subscription, members of your Family Group will be able to use its benefits (for up to eight accounts), although accounts that are part of your family group can also still use their individual subscriptions.With a Family Group set up, on the Virtual Game Card page, click the game you’d like to lend out, then Lend to a Family Group Member. Next, bring your Switch 2 in close proximity with that Family Group Member’s device—this needs to be done in person.Finally, click Select a User to Lend to. You can lend up to three games to three different accounts at once, and borrowers will be able to play these games for 14 days. During that time, you won’t be able to play the Game Card, and the borrower won’t get access to your save data while borrowing. However, they will keep their own save data for their next borrowing period, or if they choose to buy the game themselves. There are no limits to how often you can lend out a game, and you can re-lend games immediately upon the borrowing period expiring. Also, while you’ll need to lend out your games in person, they’ll return to you remotely.Transferring save dataEven if you didn’t transfer your Switch 1 data to your Switch 2 during setup, you can still access its save data on your new device. You have a couple of options here.First, the free option. On your original Switch, go to System Settings > Data Management > Transfer Your Save Data. Click Send Data to Another Console, then pick the user whose saves you want to send to your Switch 2. Pick the saves you want to send over, then click OK. Note that these saves will be deleted from your original console once moved over.Next, with your Switch 2 in close proximity to your Switch 1 (this also needs to be done in person), navigate to System Settings > Data Management > Transfer Your Save Data. Click Receive Save Data. To move data from your Switch 2 to your Switch 1, simply perform these steps in reverse.Second, the paid option. If you have a Nintendo Switch Online membership, you can also use cloud saves to move save data between devices. By default, these are enabled automatically and will keep both of your systems up to date with the most recent saves. However, you can also manually download cloud saves either from a game’s software menu (press + or - while hovering over it on the Switch home screen) or from System Settings > Data Management > Save Data Cloud. You can also disable automatic save data download from here, if you like.Lock your home screen behind a passcodeFinally, you can lock your Switch 2 with a PIN for some added security, kind of like a cell phone. To set this up, simply go to Settings > System > Console Lock. Click OK, then follow the instructions on the screen that pops up to enter your PIN.There’s plenty more to dive into with the Switch 2, which I’ll cover over the following week. For now, though, this should be enough to get you started. Happy gaming!

Macworld Apple’s most important event of the year is happening next week! In this episode of the Macworld Podcast, we talk about what we expect to see at Apple’s Worldwide Developers Conference. This is episode 937 with Jason Cross, Michael Simon, and Roman Loyola.  Listen to episode 937 on Apple Podcasts Listen to episode 937 on Spotify Get info  Click on the links below for more information on what was discussed on the show. WWDC 2025: Date, start time, rumors and everything to expect in Apple’s keynote   Apple is reportedly skipping iOS 19 and jumping straight to iOS 26  Report: WWDC interface overhaul will be ‘more widely felt’ than iOS 7  Apple plans to offer AI alternatives as it works to overhaul Siri  iOS 19 will reportedly include a dedicated gaming app  Apple job posting confirms that a Calendar revamp is in the works  Subscribe to the Macworld Podcast You can subscribe to the Macworld Podcast—or leave us a review!—right here in the Podcasts app. The Macworld Podcast is also available on Spotify and on the Macworld Podcast YouTube channel.  Or you can point your favorite podcast-savvy RSS reader at: https://feeds.megaphone.fm/macworld To find previous episodes, visit Macworld’s podcast page or our home on MegaPhone. Apple

Designing a girly bedroom is about so much more than picking a pretty color. It’s about creating a space that reflects personality, inspires creativity, and feels like a true escape, whether it’s for a little girl, a growing tween, or a style-loving teen. From playful wallpaper tricks to smart storage ideas and cozy reading nooks, the right design choices can turn a simple bedroom into something magical and meaningful. In this guide, we’re skipping over-the-top themes and diving into real, creative design tips that anyone can use. Whether you’re decorating from scratch or giving an existing space a fresh update, these 15 girly bedroom ideas will help you build a room that’s both beautiful and completely personal. Let’s get into the ideas that make a room not just look pretty,but feel like home. 1. Master the Mix-and-Match Look Image Source: House Beautiful Mixing and matching styles, textures, and prints can create a beautifully curated bedroom full of personality. Instead of sticking to one look, combine modern and vintage pieces or pair graphic prints with soft florals. You might match a velvet headboard with rattan nightstands, or polka dot bedding with a plaid throw.  The key is consistency in your color palette,stick to 2–3 dominant hues to make the mix feel intentional. Balance is essential: if you’re using a bold pattern on the bed, keep the walls subtle. This technique creates a room that feels playful, personal, and effortlessly stylish. 2. Be Creative with Wallpaper Image Source: Ghayda Nsour Wallpaper can completely transform a room,but don’t stop at the walls! Use it behind shelves, inside closets, on the ceiling, or even on drawer fronts. Choose designs that reflect your personality, like watercolor florals, animal prints, or dreamy clouds. For a modern look, try graphic shapes in soft pastels. Use peel-and-stick wallpaper if you’re renting or want a low-commitment option. Mix one bold feature wall with neutral paint elsewhere to keep the space grounded. Wallpaper isn’t just background,it’s a design statement that can define the whole vibe of the room. 3. Create a Magical Reading Nook Image Source: House Beautiful A cozy, magical reading nook makes a bedroom feel like a retreat. Pick a quiet corner by the window or even under a loft bed. Add a plush bean bag, floor cushions, or a hanging chair. Use soft lighting,think fairy lights or a mushroom-shaped lamp,and layer in blankets and pillows.  Install a small bookshelf or floating ledges for easy access to books. Add a canopy or sheer curtain for privacy and charm. This tiny space becomes a personal hideaway, perfect for getting lost in a book or daydreaming in comfort. 4. Keep Things Crisp with White and Neutrals Image Source: House Beautiful A white or neutral color scheme is timeless, clean, and chic. Use white walls as a canvas, then layer in soft greys, taupes, or blush accents for warmth. Choose bedding with subtle embroidery or ruffles, and use natural textures like linen, cotton, and jute to add depth.  Light-colored wood furniture adds to the serene vibe. This look works beautifully in both small and large spaces, as it keeps everything bright and airy. Add interest with small pops of color,like a lavender throw or gold-accented lamp,to keep it from feeling too sterile. 5. Design a Fairy Tale Hideaway Image Source: House Beautiful Bring fairy tale magic to life with soft, whimsical touches. Start with pastel or dusty-tone paint,think lilac, blush, or icy blue. Add a canopy over the bed with tulle or lace, and incorporate soft lighting like fairy lights or a tiny chandelier. Choose furniture with elegant curves, like a vintage-inspired vanity or a carved wood headboard.  Add elements like star-shaped pillows, storybook art prints, or a tiny dress-up corner. This style isn’t just for little girls,it can be adapted for any age with the right balance of enchantment and elegance. 6. Try an Unexpected Color Scheme Image Source: House Beautiful Go beyond typical “girly” colors and experiment with fresh combinations. Try pairing emerald green with blush pink, or mustard yellow with lavender. Using non-traditional combos instantly modernizes the space.  To keep it cohesive, let one color dominate while the other plays a supporting role. You can also anchor the palette with neutral base tones like white, grey, or wood textures. Use the fun color in accessories, pillows, rugs, art, and let the secondary color pop through bedding or an accent wall. This bold choice makes the room stand out and feel grown-up and creative. 7. Make a Statement with an Accent Wall Image Source: Samar Gamal A bold accent wall can completely elevate a girly bedroom without overwhelming the space. To create a showstopping backdrop, choose a rich color (like plum or mauve), velvet paneling, or wallpaper with texture or pattern. Framing the wall with architectural elements—like arches or built-in lighting, adds even more drama and depth. This technique works beautifully behind the bed, transforming it into a focal point. Keep the surrounding walls neutral so the accent shines, and tie the rest of the room’s palette into the wall’s tones through bedding, curtains, or rugs. Whether soft or striking, an accent wall sets the tone for the entire space. 8. Create a Personalized Gallery Wall Image Source: Samira Mahmudlu Turn a blank wall into a living collage of favorite things. Mix framed art prints, personal photos, inspirational quotes, and even fabric swatches or pressed flowers. Use a variety of frame shapes and sizes for an eclectic look, or keep them uniform for a cleaner style. Arrange everything on the floor first to find the perfect layout before you hang. This gallery wall becomes a rotating story of who she is,what she loves, what inspires her, and where she dreams of going. It’s an easy way to update the space regularly. 9. Add a Canopy or Curtain Accent Image Source: House Beautiful Canopies aren’t just for beds, use soft, sheer curtains to frame a reading corner, a vanity, or even an entire wall. Install ceiling hooks or curtain rods to drape the fabric, and layer with twinkle lights for added charm. Choose materials like tulle, gauze, or voile in light pastel tones to keep things dreamy. This instantly gives the room a soft, cozy vibe and creates that “fairy tale” feel without going over the top. 10. Make Storage Beautiful and Practical Image Source: House Beautiful Smart storage is essential, but it can also be part of the decor. Use decorative bins in woven, velvet, or metallic finishes. Floating wall cubes can hold books, plants, or collectibles.  Opt for under-bed storage drawers or a bed frame with built-in shelves. A cute coat rack, jewelry organizer, or peg rail keeps accessories tidy and stylish. When everything has its place, the room feels more peaceful and easier to enjoy. 11. Embrace Pink as a Primary Design Element Don’t just use pink as an accent, let it lead the entire design. Choose a range of tones like blush, rose, and dusty mauve, then layer them throughout the space: on walls, bedding, furniture, and décor. Vary the textures to prevent the room from feeling flat, think velvet upholstery, cotton bedding, matte finishes, and metallic accents.  Pair your pinks with soft neutrals like white, beige, or light wood to balance the color and keep the room light and breathable. Pink doesn’t have to be overly sweet; with the right shades and balance, it feels calm, modern, and elegant. This approach works beautifully for girls’ rooms that want to lean feminine without feeling too “theme-y.” 12. Use Architectural Curves and Built-In Shapes Image Source: Kaiwan Hamza Incorporating soft curves in your design instantly adds charm and sophistication. Instead of standard square furniture and sharp lines, opt for arched wall cutouts, rounded shelves, circular reading nooks, and oval mirrors. You can mimic architectural curves through painted arches, custom cabinetry, or even curved headboards.  These shapes soften the room’s feel and make it visually unique. For a truly cohesive look, repeat the curve motif across several areas, window treatments, lighting, or even rugs. This technique is especially powerful when paired with soft colors and layered textures, as it creates a space that feels whimsical yet mature. 13. Stick to the Classics Image Source: Sara Al Refai There’s a reason some design elements never go out of style,they work. Sticking to the classics means using timeless materials, shapes, and palettes that grow with the child. Think white furniture, soft pink or lavender walls, floral bedding, and elegant drapery.  Go for a tufted headboard, framed artwork, and crystal-inspired lighting for a touch of sophistication. These pieces can be updated with accessories as tastes change, but the core elements remain versatile and stylish. This approach also helps future-proof the room, saving time and money on constant redecoration. If you’re unsure where to start, lean into a classic French or vintage-inspired style, delicate moldings, soft patterns, and warm lighting are always a win. 14. Design with Symmetry for a Polished Look Image Source: Menna Hussien Symmetry creates balance, calm, and a naturally pleasing layout, especially in shared bedrooms. This image is a perfect example: identical beds, mirrored bedding, and a centered nightstand create harmony and order. To use this concept in a girly bedroom, start by repeating core pieces on each side, beds, lamps, pillows, or wall sconces.  Choose neutral tones like beige, blush, or ivory to maintain a serene vibe. You can also mirror wall decor or shelving to extend the symmetry across the space. It doesn’t need to be exact, balance can come from visual weight, not just identical pieces. This method works particularly well for siblings, guest rooms, or for a clean and elegant design that feels effortlessly organized. 15. Design a Minimalistic Girly Bedroom Image Source: Miral Tarek Minimal doesn’t mean boring, it means intentional. A minimal girly bedroom uses clean lines, soft pastels, and refined details to create a calm, elevated space. Stick to a restrained color palette like blush and powder blue, then let furniture and texture do the talking. Choose sleek pieces: a tufted headboard, elegant side tables, and delicate lighting. Avoid clutter by limiting accessories and keeping surfaces clean. One or two standout pieces (like a floral painting or sculpted ceiling fixture) add character without overloading the room. The result is peaceful, polished, and perfect for a girl who prefers subtle over sparkly. Finishing Notes Designing a girly bedroom isn’t about following trends or sticking to one color—it’s about creating a space that reflects personality, sparks imagination, and grows with time. Whether you’re planning a soft pastel retreat, a bold and modern haven, or something whimsical in between, the ideas shared here are meant to inspire creativity and confidence in your design choices. At Home Designing, we believe that every corner of a home, especially a child’s bedroom, should be both beautiful and functional. Our mission is to help you transform everyday spaces into something extraordinary through smart layouts, thoughtful details, and timeless inspiration.

Macworld WWDC is less than two weeks away, and it’s shaping up to be a big show. Along with interface updates to all of its operating systems, Apple is also expected to formalize the version numbering across all of its OSes for the first time. According to a report by Mark Gurman, Apple will identify its operating systems by year instead of version number, bringing them all to 26. Even though the releases will begin 2025, Apple will name it after the following year, “not unlike how car companies market their vehicles,” Gurman says. That means several operating systems will jump to new numbers: iOS 18 > iOS 26 iPadOS 18 > iPadOS 26 macOS 15 > macOS 26 watchOS 11 > watchOS 26 tvOS 18 > tvOS 26 visionOS 2 > visionOS 26 Apple’s operating systems are currently named based on their version numbers, which is why some aren’t aligned. However, iPadOS and tvOS are on version 18 despite not having 18 versions, while macOS arbitrarily began at version 11 in 2020. This shift will make it much easier for users to know which version they’re using. As Gurman notes, Apple previously experimented with yearly numbering for its app suites, with iLife ‘04 and iWork ‘05. However, that nomenclature eventually sizzled out as Apple started updating apps individually. It’s not clear whether Apple will use an apostrophe to indicate that it’s a year and not a version number. Apple will unveil its full slate of OS updates at its WWDC keynote on June 9. Stay tuned to Macworld for updates before, during, and after the event.