[IGN] Fans concerned about Borderlands 4 Potentially Costing $80, Gearbox's Randy P. Says: ‘If You’re a Real Fan, You’ll Find a Way to Make it happen'
Jawmuncher
Crisis Dino
Moderator
Oct 25, 2017
44,816
Ibis Island
As Gamers Express Concern About Borderlands 4 Potentially Costing Gearbox Chief Randy Pitchford Says: ‘If You’re a Real Fan, You’ll Find a Way to Make It Happen’ - IGN
Gearbox chief Randy Pitchford has responded to a fan who expressed concern about the prospect of paying for Borderlands 4, saying: “if you’re a real fan, you’ll find a way to make it happen.”
www.ign.com
The Quote
Here's the exchange:
"Randy, this game better not be 80 dollars. Don't take that risk, a lot of gamers aren't gonna pay 80 dollars and feed this notion of constant increase of the price tag. You are the CEO, you have some say with the price when it comes to your publisher."
And here's Randy Pitchford's response:
"A) Not my call. B) If you're a real fan, you'll find a way to make it happen. My local game store had Starflight for Sega Genesis for in 1991 when I was just out of high school working minimum wage at an ice cream parlor in Pismo Beach and I found a way to make it happen."
Click to expand...
Click to shrink...
Unsure of the price, and it's not his call
Last week, during a PAX East panel, Pitchford insisted that he didn't know the Borderlands 4 price but refused to rule out "I'll tell you the truth. I don't know. That is the truth. I'll hit it straight on. It's an interesting time," he said.
"On one level, we've got a competitive marketplace where the people that make those choices want to sell as many units as possible and they want to be careful about people that are price-sensitive. There are some folks who don't want to see prices go up, even the ones deciding what the prices are.
Click to expand...
Click to shrink...
Take-Two Boss is open to In a recent interview, IGN asked Take-Two boss Strauss Zelnick if the company would go to for its games. Zelnick wouldn't say either way, but did say consumers would be "willing to pay for the very best."
"I have said for a long time that we offer enormous value and that that's our job," Zelnick said. "Of course, we certainly believe that compared to other forms of entertainment, whether that's movie tickets or live events or streaming services, the value for our entertainment that we offer is just astonishing, and it's our job. It's our job to deliver much more value than what we charge. That's our goal. We think consumers are willing to pay for the very best. It's our job to make the very best."
Click to expand...
Click to shrink...
More at the Link
Firstly, if the game is going to cost I would HOPE that means the Switch 2 version would be on the cart. Game-Key prices are going to garner even more ire when they're used for fully priced titles instead of "cheaper" releases.
With that said, 2K was one of the first publishers to instantly jump on the price raise when the PS5/XSX launched, so I would definitely expect to be the new norm in the US for any titles from them and Borderlands 4 being the start wouldn't be a stretch. I am curious to see how the higher base price impacts games where selling a season pass alongside it is a big deal. Could just be everything costs more across the board, but I guess we'll see.
Last edited: Today at 10:35 AM
Zukkoyaki
Member
Oct 25, 2017
14,279
I really like Gearbox's games but Randy is a dumbass.
Bucca
Member
Oct 25, 2017
5,517
fuckin lmao
Kouriozan
Member
Oct 25, 2017
24,800
Would not be surprised, the industry kept waiting for the moment to increase priceagain and Nintendo just opened the way for everyone else, haha.
PlanetSmasher
The Abominable Showman
Member
Oct 25, 2017
132,841
Even if he is technically rightit's really not something you come out and say.
Greywaren
Member
Jul 16, 2019
13,084
Spain
I know there are way worse people out there, but I really, REALLY can't stand this guy. It's something visceral and every time he opens his mouth I dislike him a bit more.
Teenage Fansub
Member
May 24, 2019
24,228
Finding a way is waiting for it to be free on EGS.
Televoid
Uncle Works at Nintendo
Member
Nov 28, 2024
1,443
I don't think the whole "If it works for Mario Kart and GTA, it'll work for our franchise!" is going to go the way they want it to go.
S1kkZ
Member
Oct 27, 2017
5,094
sell your body for BL4!
jroc74
Member
Oct 27, 2017
34,026
Aaww shit.
Diogo Arez
One Winged Slayer
Member
Oct 20, 2020
20,319
Ok Randy whatever floats your boat, I'll just wait until it's free on PS+ like usual then
ponylegs
Member
Jun 23, 2024
420
Brazil
I'm not going to make it happen
AstralSphere
Member
Feb 10, 2021
13,106
Sometimes it really is better to not say anything at all. Much, much easier too.
Like, before you say something publicly, think to yourself "am I about to say something incredibly out of touch that makes me sound like a prick, even if I really strongly believe it?". Randy and lot of these execs seem to lack that filter.
Kirksplosion
Member
Aug 21, 2018
2,661
In that case, it seems I'm not a real fan of any franchise or series.
Falchion
Member
Oct 25, 2017
44,397
Simply make it happen you poors.
ditusjack
Member
Oct 26, 2017
720
Man, the industry bout to get quite the reality check on theses prices increase.
Squirrel09
Member
Nov 4, 2017
1,911
I have all the main borderlands games and never bought any of them. I can wait lol
Dust
C H A O S
Member
Oct 25, 2017
41,028
DURING MY TIMES WE PAID FOR STARFLIGHT ON SEGA GENESIS AND WERE HAPPY GOD DANG IT BOBBY
rodeo_chirb
Member
Jun 16, 2020
459
PlanetSmasher said:
Even if he is technically rightit's really not something you come out and say.
Click to expand...
Click to shrink...
Right? Like believe what you want, but this man is just constantly putting his foot in his mouth. Just end it at "not my call".
kodax_shc
Member
Oct 27, 2017
7,401
Southern California
In 1991, the cost of living was also not insane like it is today.
At this game is DoA.
Bardeh
Member
Jun 15, 2018
3,838
Damn. Guess I'm not a real fan, sorry Randy
gary!
Member
Jan 17, 2024
220
Will be discounted fast
CognitiveAtrophy
Member
Oct 27, 2017
2,520
Or just wait a month and get it for half of that. Plus the patches it will inevitably need.
There's absolutely no benefit to buying games day one.
ElectricBlanketFire
What year is this?
Member
Oct 25, 2017
34,681
Real fans have money.
SunBroDave
"This guy are sick"
Member
Oct 25, 2017
15,112
You really have to almost admire his unearned confidence, where the hell does he get all that from and how do I get a piece of it
Kyrios
Member
Oct 27, 2017
19,035
PlanetSmasher said:
Even if he is technically rightit's really not something you come out and say.
Click to expand...
Click to shrink...
Yeah I came in thinking he was going to say some stupid shit as usual but it really is just him saying the quiet part out loud. Still a dumb thing to say publicly, but yeah.
Arsene no Kiseki
Member
Oct 25, 2017
5,623
Canada
Yeah I'm going to wait until its in a bundle, BL3 and Tiny Tina tanked in price fast.
FizzMino
Shinra Employee
Member
Sep 15, 2022
5,004
Colorado, USA
I mean it probably isn't his call.
And what do you want him to say? "Yeah sucks don't buy the game my team just spent 5 years making"?
Nemesis121
Member
Nov 3, 2017
16,364
Not a real fan ain't paying for a game..
julia crawford
Took the red AND the blue pills
Member
Oct 27, 2017
40,550
this man really is talking about boots and straps
VilleEricson
Member
Oct 27, 2017
301
Sweden
Randys comments makes me think of:
"We have a console thats offline, it's called the Xbox 360"
Or whatver that stupid idiot said. Same vibe. And I don't like it.
akilshohen
Member
Dec 8, 2017
1,439
With how borderlands 3 crashed my Xbox to reset, I think not.
Dust
C H A O S
Member
Oct 25, 2017
41,028
He is right in that diehards will pay for sure anything.
Reedirect
Member
Oct 27, 2017
2,410
He always finds a way to say something dumb.
thankyoumerzbow
Prophet of Truth
Member
Dec 8, 2020
12,202
having 70 trillion guns is really a steal for 80$
Diogo Arez
One Winged Slayer
Member
Oct 20, 2020
20,319
ElectricBlanketFire said:
Real fans have money.
Click to expand...
Click to shrink...
At this point the gaming industry might as well forbid you from playing videogames if you aren't a CEO of a company swimming in money
Ouroboros
Member
Oct 27, 2017
16,117
That big "there's an xbox for you, its called the 360" energy.
ClickyCal'
Member
Oct 25, 2017
65,438
FizzMino said:
I mean it probably isn't his call.
And what do you want him to say? "Yeah sucks don't buy the game my team just spent 5 years making"?
Click to expand...
Click to shrink...
It's alienating people that may indeed be long time fans of the series, but can't afford to fork over to Pitchfork.
Xando
Member
Oct 28, 2017
37,627
Can't wait to hear all these guys whine about how their games didn't meet expectations
SilverX
Member
Jan 21, 2018
15,762
game and probably seasons lol. Fuck off Gearbox
JakeNoseIt
Catch My Drift
Verified
Oct 27, 2017
4,751
imagine being this addicted to own goaling yourself
maze001
Member
Sep 18, 2024
644
He's right but it sounds obnoxious to say that out loud lmao. Borderlands is a series whose games are always packed with content and post-launch support so it's not like these guys are trying to sell you a 15 hour game that you'll play once and then never touch again. For games like this the value proposition is still high even at
Beelzebufo
Member
Jun 1, 2022
5,860
Canada
Do Borderlands fans wake up and think "no, I can't play BL4 today"? No, they get up and make it happen!
Rosebud
Two Pieces
Member
Apr 16, 2018
51,186
lmao, I'll wait for Humble Bundle
OP
OP
Jawmuncher
Crisis Dino
Moderator
Oct 25, 2017
44,816
Ibis Island
kodax_shc said:
In 1991, the cost of living was also not insane like it is today.
At this game is DoA.
Click to expand...
Click to shrink...
Always find it funny how that element is just ignored a lot of the time.
Games used to cost -! Ignoring the fact that having a roof over your head was vastly cheaper to acquire among other things.
Gavalanche
Prophet of Regret
Member
Oct 21, 2021
25,858
Yes, my way of making it happen is wait for a sale.
There are so many games coming out, and most of tem aren't For that price, I can probably buy three indies that I want. So I am patient, I will wait.
Philippo
Developer
Verified
Oct 28, 2017
8,824
Typical Randy L.
What a fucking asshole of an answer, god.
HououinKyouma
The Wise Ones
Member
Oct 27, 2017
9,097
Am I going crazy or are gamers kinda willing this shit into existence? All these "can't wait to pay for GTA6" posts are so bizarre and are becoming more and more frequent.
barjed
Project Lead
Verified
Aug 31, 2018
1,802
You can't make this shit up, lol
Pancakes R Us
Member
Oct 27, 2017
9,280
Hah, get a second job, lads.
Also, this is one of those games that'll get a discount so hold out to avoid paying the higher price if you feel 80 is too much.
#ign #fans #concerned #about #borderlands
[IGN] Fans concerned about Borderlands 4 Potentially Costing $80, Gearbox's Randy P. Says: ‘If You’re a Real Fan, You’ll Find a Way to Make it happen'
Jawmuncher
Crisis Dino
Moderator
Oct 25, 2017
44,816
Ibis Island
As Gamers Express Concern About Borderlands 4 Potentially Costing Gearbox Chief Randy Pitchford Says: ‘If You’re a Real Fan, You’ll Find a Way to Make It Happen’ - IGN
Gearbox chief Randy Pitchford has responded to a fan who expressed concern about the prospect of paying for Borderlands 4, saying: “if you’re a real fan, you’ll find a way to make it happen.”
www.ign.com
The Quote
Here's the exchange:
"Randy, this game better not be 80 dollars. Don't take that risk, a lot of gamers aren't gonna pay 80 dollars and feed this notion of constant increase of the price tag. You are the CEO, you have some say with the price when it comes to your publisher."
And here's Randy Pitchford's response:
"A) Not my call. B) If you're a real fan, you'll find a way to make it happen. My local game store had Starflight for Sega Genesis for in 1991 when I was just out of high school working minimum wage at an ice cream parlor in Pismo Beach and I found a way to make it happen."
Click to expand...
Click to shrink...
Unsure of the price, and it's not his call
Last week, during a PAX East panel, Pitchford insisted that he didn't know the Borderlands 4 price but refused to rule out "I'll tell you the truth. I don't know. That is the truth. I'll hit it straight on. It's an interesting time," he said.
"On one level, we've got a competitive marketplace where the people that make those choices want to sell as many units as possible and they want to be careful about people that are price-sensitive. There are some folks who don't want to see prices go up, even the ones deciding what the prices are.
Click to expand...
Click to shrink...
Take-Two Boss is open to In a recent interview, IGN asked Take-Two boss Strauss Zelnick if the company would go to for its games. Zelnick wouldn't say either way, but did say consumers would be "willing to pay for the very best."
"I have said for a long time that we offer enormous value and that that's our job," Zelnick said. "Of course, we certainly believe that compared to other forms of entertainment, whether that's movie tickets or live events or streaming services, the value for our entertainment that we offer is just astonishing, and it's our job. It's our job to deliver much more value than what we charge. That's our goal. We think consumers are willing to pay for the very best. It's our job to make the very best."
Click to expand...
Click to shrink...
More at the Link
Firstly, if the game is going to cost I would HOPE that means the Switch 2 version would be on the cart. Game-Key prices are going to garner even more ire when they're used for fully priced titles instead of "cheaper" releases.
With that said, 2K was one of the first publishers to instantly jump on the price raise when the PS5/XSX launched, so I would definitely expect to be the new norm in the US for any titles from them and Borderlands 4 being the start wouldn't be a stretch. I am curious to see how the higher base price impacts games where selling a season pass alongside it is a big deal. Could just be everything costs more across the board, but I guess we'll see.
Last edited: Today at 10:35 AM
Zukkoyaki
Member
Oct 25, 2017
14,279
I really like Gearbox's games but Randy is a dumbass.
Bucca
Member
Oct 25, 2017
5,517
fuckin lmao
Kouriozan
Member
Oct 25, 2017
24,800
Would not be surprised, the industry kept waiting for the moment to increase priceagain and Nintendo just opened the way for everyone else, haha.
PlanetSmasher
The Abominable Showman
Member
Oct 25, 2017
132,841
Even if he is technically rightit's really not something you come out and say.
Greywaren
Member
Jul 16, 2019
13,084
Spain
I know there are way worse people out there, but I really, REALLY can't stand this guy. It's something visceral and every time he opens his mouth I dislike him a bit more.
Teenage Fansub
Member
May 24, 2019
24,228
Finding a way is waiting for it to be free on EGS.
Televoid
Uncle Works at Nintendo
Member
Nov 28, 2024
1,443
I don't think the whole "If it works for Mario Kart and GTA, it'll work for our franchise!" is going to go the way they want it to go.
S1kkZ
Member
Oct 27, 2017
5,094
sell your body for BL4!
jroc74
Member
Oct 27, 2017
34,026
Aaww shit.
Diogo Arez
One Winged Slayer
Member
Oct 20, 2020
20,319
Ok Randy whatever floats your boat, I'll just wait until it's free on PS+ like usual then
ponylegs
Member
Jun 23, 2024
420
Brazil
I'm not going to make it happen
AstralSphere
Member
Feb 10, 2021
13,106
Sometimes it really is better to not say anything at all. Much, much easier too.
Like, before you say something publicly, think to yourself "am I about to say something incredibly out of touch that makes me sound like a prick, even if I really strongly believe it?". Randy and lot of these execs seem to lack that filter.
Kirksplosion
Member
Aug 21, 2018
2,661
In that case, it seems I'm not a real fan of any franchise or series.
Falchion
Member
Oct 25, 2017
44,397
Simply make it happen you poors.
ditusjack
Member
Oct 26, 2017
720
Man, the industry bout to get quite the reality check on theses prices increase.
Squirrel09
Member
Nov 4, 2017
1,911
I have all the main borderlands games and never bought any of them. I can wait lol
Dust
C H A O S
Member
Oct 25, 2017
41,028
DURING MY TIMES WE PAID FOR STARFLIGHT ON SEGA GENESIS AND WERE HAPPY GOD DANG IT BOBBY
rodeo_chirb
Member
Jun 16, 2020
459
PlanetSmasher said:
Even if he is technically rightit's really not something you come out and say.
Click to expand...
Click to shrink...
Right? Like believe what you want, but this man is just constantly putting his foot in his mouth. Just end it at "not my call".
kodax_shc
Member
Oct 27, 2017
7,401
Southern California
In 1991, the cost of living was also not insane like it is today.
At this game is DoA.
Bardeh
Member
Jun 15, 2018
3,838
Damn. Guess I'm not a real fan, sorry Randy
gary!
Member
Jan 17, 2024
220
Will be discounted fast
CognitiveAtrophy
Member
Oct 27, 2017
2,520
Or just wait a month and get it for half of that. Plus the patches it will inevitably need.
There's absolutely no benefit to buying games day one.
ElectricBlanketFire
What year is this?
Member
Oct 25, 2017
34,681
Real fans have money.
SunBroDave
"This guy are sick"
Member
Oct 25, 2017
15,112
You really have to almost admire his unearned confidence, where the hell does he get all that from and how do I get a piece of it
Kyrios
Member
Oct 27, 2017
19,035
PlanetSmasher said:
Even if he is technically rightit's really not something you come out and say.
Click to expand...
Click to shrink...
Yeah I came in thinking he was going to say some stupid shit as usual but it really is just him saying the quiet part out loud. Still a dumb thing to say publicly, but yeah.
Arsene no Kiseki
Member
Oct 25, 2017
5,623
Canada
Yeah I'm going to wait until its in a bundle, BL3 and Tiny Tina tanked in price fast.
FizzMino
Shinra Employee
Member
Sep 15, 2022
5,004
Colorado, USA
I mean it probably isn't his call.
And what do you want him to say? "Yeah sucks don't buy the game my team just spent 5 years making"?
Nemesis121
Member
Nov 3, 2017
16,364
Not a real fan ain't paying for a game..
julia crawford
Took the red AND the blue pills
Member
Oct 27, 2017
40,550
this man really is talking about boots and straps
VilleEricson
Member
Oct 27, 2017
301
Sweden
Randys comments makes me think of:
"We have a console thats offline, it's called the Xbox 360"
Or whatver that stupid idiot said. Same vibe. And I don't like it.
akilshohen
Member
Dec 8, 2017
1,439
With how borderlands 3 crashed my Xbox to reset, I think not.
Dust
C H A O S
Member
Oct 25, 2017
41,028
He is right in that diehards will pay for sure anything.
Reedirect
Member
Oct 27, 2017
2,410
He always finds a way to say something dumb.
thankyoumerzbow
Prophet of Truth
Member
Dec 8, 2020
12,202
having 70 trillion guns is really a steal for 80$
Diogo Arez
One Winged Slayer
Member
Oct 20, 2020
20,319
ElectricBlanketFire said:
Real fans have money.
Click to expand...
Click to shrink...
At this point the gaming industry might as well forbid you from playing videogames if you aren't a CEO of a company swimming in money
Ouroboros
Member
Oct 27, 2017
16,117
That big "there's an xbox for you, its called the 360" energy.
ClickyCal'
Member
Oct 25, 2017
65,438
FizzMino said:
I mean it probably isn't his call.
And what do you want him to say? "Yeah sucks don't buy the game my team just spent 5 years making"?
Click to expand...
Click to shrink...
It's alienating people that may indeed be long time fans of the series, but can't afford to fork over to Pitchfork.
Xando
Member
Oct 28, 2017
37,627
Can't wait to hear all these guys whine about how their games didn't meet expectations
SilverX
Member
Jan 21, 2018
15,762
game and probably seasons lol. Fuck off Gearbox
JakeNoseIt
Catch My Drift
Verified
Oct 27, 2017
4,751
imagine being this addicted to own goaling yourself
maze001
Member
Sep 18, 2024
644
He's right but it sounds obnoxious to say that out loud lmao. Borderlands is a series whose games are always packed with content and post-launch support so it's not like these guys are trying to sell you a 15 hour game that you'll play once and then never touch again. For games like this the value proposition is still high even at
Beelzebufo
Member
Jun 1, 2022
5,860
Canada
Do Borderlands fans wake up and think "no, I can't play BL4 today"? No, they get up and make it happen!
Rosebud
Two Pieces
Member
Apr 16, 2018
51,186
lmao, I'll wait for Humble Bundle
OP
OP
Jawmuncher
Crisis Dino
Moderator
Oct 25, 2017
44,816
Ibis Island
kodax_shc said:
In 1991, the cost of living was also not insane like it is today.
At this game is DoA.
Click to expand...
Click to shrink...
Always find it funny how that element is just ignored a lot of the time.
Games used to cost -! Ignoring the fact that having a roof over your head was vastly cheaper to acquire among other things.
Gavalanche
Prophet of Regret
Member
Oct 21, 2021
25,858
Yes, my way of making it happen is wait for a sale.
There are so many games coming out, and most of tem aren't For that price, I can probably buy three indies that I want. So I am patient, I will wait.
Philippo
Developer
Verified
Oct 28, 2017
8,824
Typical Randy L.
What a fucking asshole of an answer, god.
HououinKyouma
The Wise Ones
Member
Oct 27, 2017
9,097
Am I going crazy or are gamers kinda willing this shit into existence? All these "can't wait to pay for GTA6" posts are so bizarre and are becoming more and more frequent.
barjed
Project Lead
Verified
Aug 31, 2018
1,802
You can't make this shit up, lol
Pancakes R Us
Member
Oct 27, 2017
9,280
Hah, get a second job, lads.
Also, this is one of those games that'll get a discount so hold out to avoid paying the higher price if you feel 80 is too much.
#ign #fans #concerned #about #borderlands