Cinesite has launched TechX, an internal technology exploration unit dedicated to researching and developing innovative applications of Generative AI for the content creation industry. The group will explore the landscape to identify, develop, test, and validate creative solutions in collaboration with studios, filmmakers, and solution providers. “While we fully recognize the many open questions and challenges associated with Generative AI technologies, Cinesite will proactively explore how these technologies can be harnessed to serve artists, developers and producers working in the VFX, Animation and Immersive industries,” said Michele Sciolette, CTO of the Cinesite group of companies. “With decades of experience creating outstanding visuals of the highest standard, our team is ideally positioned for this exploration, ready to collaborate closely with our existing network of clients, solution providers and other interested parties. In combination with many other key R&D initiatives across our group, TechX represents a critical element in our AI strategy, ensuring our incredible artists have the best possible tools to continue delivering the exceptional work we are known for.” “Groundbreaking technology that supports creativity is at the heart of our industry, “said Group CEO Antony Hunt. “It empowers us to deliver the world's biggest films, TV shows and immersive content and pushes us - as individuals. TechX will allow us all to get ahead of the noise and find real and practical applications of this emerging technology. This will help establish ethical frameworks and principles to ensure the safe use of AI for our clients and within our organization, enabling our talent to explore what might be possible. I cannot wait to see what the future holds.” The TechX team will be led by Andrew McNamara (Generative AI Lead), Alexey Kuchinski (Generative AI 2D Supervisor), and Johan Valfridsson (Generative AI Technology Supervisor). “Generative AI potentially marks a paradigm shift in filmmaking, storytelling, and the entire content creation ecosystem,” added McNamara, “This disruptive technology, while presenting significant challenges, offers immense potential for amplifying and enhancing human creativity - not replacing it. With artists at the forefront, these transformative new tools have the potential to accelerate the creative process, opening doors to a future where the only limit is our imagination. Something we are keen to explore here at Cinesite with TechX.” TechX will operate independently from Cinesite’s active shows, with infrastructure segregated from Cinesite’s production environment. Activities will be overseen by the newly formed AI Advisory Council, who will provide guidance and support, with a focus on ensuring the development and application of safe, ethical, and respectful AI solutions. Source: Cinesite Journalist, antique shop owner, aspiring gemologist—L'Wren brings a diverse perspective to animation, where every frame reflects her varied passions.