Role OverviewThis role requires ownership, initiative, and follow-through. As the Head of Growth, you will define our marketing approach and lead its execution. You’ll decide what needs to be done, in what order, and with which tools or collaborators.You will lead outbound campaigns, build systems for inbound marketing, and drive demand through content, outreach, partnerships, and performance channels. This is a builder role. There is no playbook. You will create the plan, set priorities, and make things happen.You will work closely with the CEO and have a clear view of business goals. When support is needed, you will identify it. Whether that means hiring contractors, finding freelancers, or recommending new tools, we’ll help you get what you need to succeed.Location Requirement: Candidates must be able to work standard business hours in USA Eastern Time.RequirementsYou’ll be asked to share samples of your work, so have a few ready to walk through.We’ll also request references and plan to contact them. Be ready to make introductions.ResponsibilitiesMarketing Strategy and PlanningCreate and manage our marketing roadmapPrioritize initiatives based on impact and available resourcesAlign marketing efforts with business goals and revenue targetsDevelop and manage the annual marketing budget, including forecasts and spend planningOutbound MarketingLead outbound efforts including cold email, direct outreach, LinkedIn campaigns, and paid mediaWrite or oversee outbound messaging in collaboration with internal stakeholders or contractorsTrack and optimize performance to improve response and conversion ratesInbound MarketingOversee the creation of content such as blog posts, case studies, and downloadable assetsManage SEO efforts and coordinate with technical support to improve visibilityBuild and manage email workflows and lead nurturing systems to convert top-of-funnel trafficPerformance ReportingTrack and report on key marketing metrics including lead volume, customer acquisition cost, conversion rates, and return on investmentBuild dashboards and summaries to keep leadership informedUse performance data to identify trends, detect issues, and adjust strategiesResource and Vendor CoordinationManage relationships with freelancers, agencies, or contractors involved in design, content, or ad executionOwn the implementation and use of marketing tools and platformsEnsure that projects stay on schedule and produce measurable resultsQualificationsMinimum 5 years in marketing roles, preferably in small companies or startupsProven ability to lead initiatives, make decisions, and own outcomes.Strong writing skills across outbound messages, web copy, and strategic communicationHands-on experience running campaigns, launching content, and testing marketing channelsPrevious ownership of a marketing budget and understanding of cost versus impactProficient with HubSpot, Apollo, Notion, Google Workspace, and LinkedIn Sales NavigatorStrong decision-making skills and ability to adjust quickly when conditions changeClear communicator who can present ideas and report outcomes to senior leadershipKey Qualities and SkillsStrategic and resourceful. You know how to get results without overspendingBuilder mindset. You create systems and processes that scale over timeForward-thinking. You consider future structure and team needs while solving current problemsDirect communicator. You focus on clarity and actionData-driven. You make decisions using results, not guessesIndependent and accountable. You take initiative, follow through, and surface issues earlyAI-aware. You use AI to increase speed and quality without losing the human elementCompensation and BenefitsCompensation ranges from $2,500 to $3,500 per month, depending on your experience and qualifications.15 paid working days of vacation per yearFull-time role with approximately 40 hours per week, Monday through Friday. We are big on work/life balance.Standard USA business hours (required)Apply NowLet's start your dream job Apply now Meet JobCopilot: Your Personal AI Job HunterAutomatically Apply to Remote Sales and Marketing JobsJust set your preferences and Job Copilot will do the rest-finding, filtering, and applying while you focus on what matters. Activate JobCopilot