Artificial Intelligence (AI) has become an influential force across various industries, and recruitment is no exception. From the earliest stages of candidate sourcing to the final steps of onboarding, AI […] The post From Screening to Onboardi

6 June, 2025 In our weekly interview series, design leaders answer five questions about design, and five questions about leadership. Michelle Noel is the founder and strategy director at London branding and design agency Studio Noel, whose clients include Centrepoint, the Natural History Museum, and Imperial College London. Design What would your monograph be called? I actually asked my team about this one, and this is what they came up with – That Pencil Better Be Sharp. This may be down to me only ever writing in pencil and them taking the piss! What recent design work made you a bit jealous? It’s not recent, but I still love Pentagram’s Battersea Cats and Dogs home rebrand. I love the energy in the identity and the illustrative approach which feels really expressive and representative of all the different breeds. What’s an unusual place you get inspiration from? It’s always been about going outside and getting away from the screen. Walking helps me get inspired as it gives my mind the ability to be still, and I find then that ideas naturally come. Name something that is brilliantly designed, but overlooked. The pencil sharpener. There are some beautifully designed old ones that are really interesting in how they work. What object in your studio best sums up your taste? We commissioned Rachel Joy to create a piece of art for our studio. I love the bold typography and colour palettes that she uses in all of her signwriting artwork. Studio Noel’s Rachel Joy artwork Leadership What feedback felt brutal at the time but turned out to be useful? When we first started out as an agency, our website and logo were intentionally minimal. But during a pitch, a client casually remarked, “We didn’t really have a brand identity.” It was a passing comment, but it stuck with me. I realised that while we were focused on our clients, our own identity wasn’t shining through, especially in our proposals. That moment prompted a shift. We went back to refine and strengthen how we presented ourselves, making sure our brand was clear, consistent and confidently expressed in everything we created from that point on. What’s an underappreciated skill that design leaders need? Leadership is about stepping back and giving others the space to grow. Creating room for more junior team members to try and even fail. This accelerates their development and builds confidence. We’ve also learned that great ideas can come from anyone in the business, regardless of their role or level. Embracing that mindset has been key to our agency’s growth. What keeps you up at night? Often it’s an idea or opportunity sparked by something I’ve read. It could be a new way to approach a strategy, a shift in how we work, or even a big-picture concept that could shape our growth. What trait is non-negotiable in new hires? We’re looking for curious, collaborative individuals eager to learn and grow with us. There’s no room for big egos. As we grow the business, we want people who are just as invested in shaping its future. Complete this sentence, “I wish more clients…” ….prioritised accessibility in their branding. We do a lot of work in this area, including training teams on both the client and agency side, and we’ve seen first-hand how powerful it can be. Often, the barrier is simply a lack of knowledge, both in what makes a brand accessible and in the broader benefits, like significantly increasing audience reach. With nearly one in five people in the UK living with a disability, that’s a huge portion of their audience that could be unintentionally excluded. Brands in this article What to read next design/leader: OCCA founder Kate Mooney Interior Design 8 May, 2025

Reading Time: 10 minutes Picking an omnichannel marketing platform can feel like walking into a tech maze. Every vendor promises personalized customer experiences and 360-degree views. But behind the technical terminologies, most platforms just add noise. Right now, your customers expect seamless, intuitive experiences, whether they’re on your website, checking email, scrolling Instagram, or walking into your store. And they don’t care what platform you’re using. They care that it works. That it feels cohesive. And if your current tools can’t keep up, you’ll feel it in your churn rate, in your campaign ROI, and in the silence when nobody clicks. This article explains how to actually choose an omnichannel marketing automation platform that delivers a measurable, meaningful impact.   What is an Omnichannel Marketing Platform? An omnichannel marketing platform brings all your customer touchpoints—email, SMS, social, web, and more—into a single, unified connected system. It tracks customer behavior across different devices, personalizes communication in real time, and automates actions based on where each customer is in their journey. In short, such platforms allow you to completely harness omnichannel marketing — no more juggling five tools to launch a campaign or manually syncing customer profiles. It’s about delivering the right message, on the right channel, at exactly the right moment, without missing a beat. How Do Omnichannel Marketing Automation Platforms Work? At the core of omnichannel marketing platforms is automation, and it’s what makes them truly powerful. These tools don’t just streamline your marketing, they do the heavy lifting for you by intelligently responding to customer behavior in real time, on the right channel. Here’s how it works: Data Integration: The platform gathers data from every interaction your customers have with your brand, whether it’s a social media click, an email open, or a web visit. It stores and syncs that data, building a comprehensive customer profile. Behavioral Triggers: Based on that profile, the platform automatically triggers personalized actions. If a customer browses a product on your website and abandons it, the system can send them a targeted follow-up email with a discount. Or, if they engage with a post on Instagram, they might receive an SMS with relevant content. Multi-Channel Coordination: Instead of running isolated campaigns across different platforms, omnichannel automation makes sure your messaging is synchronized, no matter where your customer interacts with your brand. The experience is seamless regardless of whether it is conducted on a mobile device, desktop, or in-store. Ultimately, these platforms use automation to enable smarter, more personal marketing, allowing brands to swiftly reach their customers with the right message at the right time. Why is an Omnichannel Marketing Platform So Important for Marketing Teams? Marketing today is about being seen everywhere your customers are and delivering the right message in the right way. An omnichannel marketing platform makes that possible, and here’s why it’s crucial: Drives Better Engagement: Customers expect a smooth experience no matter where they interact with your brand. When your marketing is consistent across email, social media, and your website, it creates a sense of connection. More than just seeing your ads, they’re actually engaging with your brand in a way that feels personalized, familiar, and authentic. Makes Campaigns More Effective: With an omnichannel platform, you can monitor your campaigns in real-time and quickly adjust them if things aren’t going as planned. No more waiting for reports to trickle in. You can make changes on the fly, which means your marketing efforts are always aligned with what’s working at the moment. Allows for True Personalization: Forget generic messaging. An omnichannel marketing platform helps you gather data from every customer interaction, allowing you to tailor your approach based on what each customer is interested in. Builds Stronger Customer Relationships: When you engage with customers across multiple channels in a relevant, timely way, you make them feel seen and valued. This connection goes beyond a single sale. It turns casual buyers into loyal customers who trust your brand to deliver on their needs, no matter where they are. Delivers More Bang for Your Buck: The beauty of automation is that it frees up your team to focus on your omnichannel strategy, while the omnichannel marketing automation platform handles the routine tasks. This efficiency leads to better targeting, reduced costs, and a stronger ROI. You’re reaching the right customers at the right time without wasting effort. Helps You Make Smarter Decisions: All your customer data is centralized, so you’re not guessing anymore. Whether you need to optimize a campaign or uncover new opportunities, the insights provided by the platform allow you to make data-driven decisions that move your business forward. Responds to Customers in Real Time: When someone shows interest in your product, the last thing you want is to lose that momentum. Omnichannel marketing platforms trigger automatic follow-ups based on actions customers take, so they get the right message when they’re most interested, whether it’s through an email, text, or on social media. Keeps Your Brand Consistent: With everything tied together in one platform, your message, tone, and offers stay consistent across channels. No matter where a customer encounters your brand, they’ll have the same experience and brand recognition each time. Elevates the Customer Experience: When all of your channels work together, customers feel like they’re interacting with a brand that really gets them. The result? A better overall customer experience, which translates to stronger loyalty, higher engagement, and more referrals. In short, an omnichannel marketing platform is a game-changer for B2C marketing teams. It brings your efforts together in a way that’s efficient, intelligent, and most importantly, human, making it easier to engage your audience and deliver results.   How to Choose the Right Omnichannel Marketing Platform for Your Team Choosing the right omnichannel marketing platform is a big decision for any team. It’s an investment that can elevate your marketing strategies, enhance omnichannel customer engagement, and improve overall performance. But with so many options available, how do you ensure you’re making the best choice for your team? Here are some key factors to think about. Integration Capabilities: Your platform needs to seamlessly integrate with the tools you already use, so you can focus on what really matters. Whether it’s your CRM, email marketing automation software, or social media platforms, you don’t want to waste time and energy managing multiple systems that don’t talk to each other. Ask yourself, how easily will this platform integrate with and support the tools and platforms you already use? Ease of Use and Customization: A platform that’s difficult to use is more of a burden than a help. Look for one that’s intuitive and easy for your team to get comfortable with. The last thing you want is a tool that causes frustration and slows things down. Think about how user-friendly the platform is for your team. Can you easily customize features to fit your unique needs? Data and Analytics: An omnichannel marketing platform should give you clear, actionable insights so you can make smart, informed decisions. Does the platform provide detailed omnichannel analytics that you can use to refine your campaigns? Can it help you track customer journeys and behaviors across channels? Scalability and Support: Your business is growing, and your platform needs to grow with it. The last thing you want is to outgrow your tool in six months and have to go through the hassle of switching to something new. Check whether the platform is scalable enough to accommodate your future growth. What level of customer support is offered, and how responsive is the team? Now that you have a sense of what to consider when choosing an omnichannel marketing automation platform, let’s dive into the key features to look for.   5 Key Features to Look for in an Omnichannel Marketing Automation Platform You can’t build a high-performing marketing engine founded on disconnected tools and vague customer data. If your team is working across five different platforms to run a single campaign, something’s broken. The tool you pick will either streamline your marketing or slow it down. So, forget the bells and whistles for a moment. What you really need are features that bring clarity to your customer experience. Here are the five features that serve as the foundation of a platform that can scale with your brand. 1. Unified Customer Profiles across Channels Modern marketing starts with understanding. A powerful omnichannel marketing platform should combine customer data from every touchpoint (website visits, email clicks, mobile app activity, purchase history, and other interactions) into a single, continuously updated profile. This unified view helps your team move from being ‘reactive’ to being ‘proactive’. Instead of blasting generic messages, you can deliver relevant content tailored to where that customer is in their journey. It’s the difference between feeling like a brand knows you… and feeling like it’s spam. 2. Behavior-Driven Automation Workflows Static email blasts are outdated. Customers expect relevant, timely communication based on how they engage with your brand. The platform you choose should let you create workflows that automatically trigger actions like sending a reminder, adjusting content, or changing the message channel, based on real-time behavior. For example, a user who browses a product but doesn’t buy it, should receive a well-timed nudge — maybe an email, or a push notification. The point is: your platform needs to adapt to customer intent and behavior, not force every lead down the same path. 3. Real-Time Analytics and Reporting You shouldn’t have to wait 48 hours to know if something flopped. You need to be able to tweak your omnichannel marketing automation strategy in real-time based on what’s happening right now. Does the platform offer real-time insights into campaign performance? Can you adjust tactics immediately based on live data? Also, no one wants 20 meaningless charts. Look for a platform that shows you the vital metrics, like clicks, conversions, and drop-offs, so your team can make quick, sure choices. 4. A Centralized Campaign Builder for Every Channel If you’re logging in and out of separate tools to handle email, SMS, web and mobile push notifications, and in-app messaging, something’s broken. Your omnichannel marketing platform should let you map and launch all of those in one place, from one logic flow. That way, if you’re running a product launch, you can build the entire experience—email, follow-up text, in-app message—all from the same workspace. This keeps your messaging consistent, and it saves your team loads of time. 5. Scalable Personalization Powered by AI Everyone talks about omnichannel personalization. But if it takes your team hours to set up basic name merges or segments, it’s not scalable. A strong platform should help you personalize campaigns at scale using AI, not by making you do more, but by automating based on real customer data. Whether that’s product recommendations, timing messages based on when someone usually engages, or switching up channels depending on preferences, the goal is simple: make it feel like a one-on-one conversation, not a broadcast.   5 Best Omnichannel Marketing Platforms to Increase Customer Engagement 1. MoEngage MoEngage is a powerful customer engagement platform built for B2C marketing teams that want to create seamless, personalized journeys across channels like email, mobile and web push notifications, SMS, WhatsApp, in-app messaging, web, and more. It’s designed to help brands understand their customers deeply and act on that understanding in real time. What makes MoEngage stand out is how it brings all your customer data into one unified platform, allowing you to automate complex journeys without jumping between tools or teams. Whether you’re re-engaging an app user, launching an omnichannel campaign, or sending a personalized offer, this platform makes it easy and efficient. No wonder so many brands switch to MoEngage! How Pricing Works: MoEngage offers a tiered pricing model based on Monthly Tracked Users (MTUs). The Growth plan starts around $750/month, but it depends on what features you want to use. Larger brands can opt for the Enterprise plan, which includes more advanced features, higher limits, and dedicated support. Best For: Growth-focused brands that want to deeply personalize customer experiences at scale, particularly in industries like Ecommerce, fintech, media, quick-service restaurants (QSRs), travel, and mobile-first apps. In fact, it’s the perfect Ecommerce marketing automation platform for omnichannel customer engagement. If your team values real-time insights, automation, and customer-centric engagement, MoEngage is likely a great fit. 2. Shopify Plus Shopify Plus is an enterprise-level Ecommerce platform designed to help brands deliver a seamless shopping experience across all customer touchpoints. It enables brands to sell on various platforms, including online stores, mobile apps, social media, and physical retail locations, all managed from a single dashboard. While Shopify Plus does a great job managing omnichannel commerce, it’s not as feature-rich on the marketing automation side. If your team is looking for deep personalization, behavioral segmentation, or advanced journey building, you’ll likely need to connect Shopify with a marketing automation software platform. How Pricing Works: Shopify Plus pricing varies based on specific business requirements and sales volumes. Best For: High-volume omnichannel retail marketers and brands looking for a scalable Ecommerce solution that offers basic omnichannel capabilities and centralized management of multiple sales channels. 3. ActiveCampaign ActiveCampaign does a great job of bridging marketing automation with a personal touch. It’s built for businesses that don’t just want to send mass emails, but send smart ones. The platform shines when it comes to customer segmentation, letting you trigger emails, SMS, or even site messages based on real behavior, not just assumptions. That said, it’s not the kind of tool you just open and instantly “get.” The automation builder is powerful, but there’s a learning curve. Still, once you set it up, it runs like a machine that’s personalized, timely, and way less manual effort than you’d expect. How Pricing Works: Pricing starts at $29 per month and scales based on contact volume and feature set. Plans can go up to $149/month or more, depending on business needs. Best For: Small to mid-sized businesses looking for a cost-effective, flexible marketing automation platform with strong segmentation and multichannel engagement tools. (No, we’re not getting into the omnichannel vs. multichannel marketing debate now). 4. HubSpot HubSpot is an all-in-one platform that helps brands grow by focusing on inbound marketing, sales, and customer service. It’s well-suited for those looking to integrate their marketing efforts across various channels, without the need for complex technical skills. Honestly, HubSpot’s strength is in inbound marketing and CRM. However, its capabilities in advanced omnichannel campaign automation aren’t as extensive as those in some other platforms. If you need highly sophisticated marketing features, you may want to look elsewhere. How Pricing Works: Pricing starts at $800 per month for the Marketing Hub. For full access to all features, the Enterprise plan starts at $3,600 per month. Best For: Brands that focus on inbound marketing and CRM, looking for a user-friendly platform to manage omnichannel efforts easily.   Migrate to a Better Omnichannel Marketing Platform Today One thing’s clear: not all omnichannel marketing platforms are created equal. The right platform should feel less like another tool and more like a strategic partner, helping you understand your audience, stay consistent across touchpoints, and make marketing smarter, not harder. MoEngage stands out for this very reason. In fact, our omnichannel marketing platform is built for teams who want more than just dashboards. It’s for marketers who want results. And the best part is, migrating to a customer engagement platform has never been easier. Want to see MoEngage in action? Book a demo today and explore what better marketing looks like. The post How to Choose an Omnichannel Marketing Platform appeared first on MoEngage.

Posted on : June 5, 2025 By Tech World Times AI  Rate this post Artificial Intelligence is now part of everyday life. Many apps use it to make things easier and smarter. One new and fun tool is Candy AI. In this article, we will explore what Candy AI is. You will also learn its top features, key benefits, and how it works. What Is Candy AI? Candy AI is a smart chatbot powered by advanced AI technology. It helps users talk, share, and interact. The app is designed for fun and emotional support. Many people use it to chat, relax, and feel better. Candy AI uses text, voice, and visuals to talk to users. Key Features of Candy AI Candy AI offers many useful and fun features. Here are the main ones: 1. Custom AI Characters You can create your AI friend. Choose how they look, sound, and act. This makes each chat personal and exciting. Your AI friend can have a name, a job, and a background story. 2. Real-Time Chatting You can talk with Candy AI like you talk to a real friend. It replies fast and feels natural. The chat is smooth and always available, 24/7. 3. Voice Interaction Candy AI lets you talk using your voice. The AI answers back with a clear and friendly voice. This adds a human touch to the chat experience. 4. Roleplay and Stories You can ask the AI to roleplay. It can be a friend, teacher, hero, or anything else. The AI can also tell you stories or help you write one. 5. Memory Feature Candy AI remembers past chats. This helps build strong and meaningful connections over time. The AI can refer to old chats like a real friend. 6. Emotion Support Mode Feeling lonely or sad? Candy AI can help. It gives kind words, emotional support, and good advice. It is made to be caring and helpful. Benefits of Using Candy AI Candy AI is more than just a chatbot. It offers many benefits to users of all ages. Let’s look at some top benefits: 1. Always Available Candy AI is always online. You can chat anytime, day or night. There’s no waiting or long loading times. 2. Stress Relief Talking with Candy AI can calm your mind. It helps reduce stress, fear, and sadness. Just a short chat can help you feel better. 3. Improves Communication Skills You can use the AI to improve your English or writing. It helps you speak and write better. It is useful for students and language learners. 4. Fun and Entertainment Candy AI is fun to use. You can joke, play games, or write a story together. It makes your free time more enjoyable. 5. Safe Environment The app is safe and secure. There are no harmful ads or messages. Your chats stay private. How Does Candy AI Work? Candy AI uses advanced artificial intelligence. It is based on large language models. These models help the AI understand and respond to your messages. 1. Input and Understanding You type or say something. Candy AI reads your message and understands its meaning. It uses machine learning to figure out your emotions and topic. 2. Generating a Reply The AI then creates a reply. The reply is based on what you said and past chats. It tries to sound human and friendly. 3. Personalized Response If the AI knows you well, it gives better answers. It uses memory to make replies that feel more personal. 4. Using Visual and Audio Tools You can also use voice and images. Candy AI can speak and show you visual stories. This makes the chat more lively and real. Is Candy AI Free? Candy AI offers a free version. You can chat with basic features without paying. There is also a premium version. The premium plan gives access to more features like better memory and roleplay tools. Who Can Use Candy AI? Candy AI is great for many types of users: Students who need writing help People who feel lonely or need company Language learners looking to practice Writers who want story ideas Anyone who enjoys chatting with AI The app is easy to use for all age groups. You don’t need any tech skills to get started. Where Can You Use Candy AI? Candy AI is available on mobile and desktop. You can download the app or use it on a web browser. It works on Android, iOS, and most computers. Final Thoughts Candy AI is more than just an app. It is a smart friend in your pocket. It helps you talk, write, learn, and feel better. With features like voice chat, memory, and story mode, it stands out from other chatbots. If you’re looking for a fun, kind, and smart AI, Candy AI is worth trying. FAQs 1. Is Candy AI safe to use? Yes. Candy AI protects your data and keeps your chats private. It follows strong safety rules. 2. Does Candy AI support voice chatting? Yes. You can speak to it and hear it talk back with clear voice replies. 3. Can I create my own AI character? Yes. You can fully customize your AI friend’s look, voice, and personality. 4. Is Candy AI good for students? Yes. Students can use it for writing help, language learning, or just to relax and chat. 5. How much does Candy AI cost? Candy AI has a free version. The premium plan offers extra features and better memory. Tech World TimesTech World Times (TWT), a global collective focusing on the latest tech news and trends in blockchain, Fintech, Development & Testing, AI and Startups. If you are looking for the guest post then contact at techworldtimes@gmail.com

Extra-sensory perception The nine-armed octopus and the oddities of the cephalopod nervous system A mix of autonomous and top-down control manage the octopus's limbs. Kenna Hughes-Castleberry – Jun 7, 2025 8:00 am | 19 Credit: Nikos Stavrinidis / 500px Credit: Nikos Stavrinidis / 500px Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only   Learn more With their quick-change camouflage and high level of intelligence, it’s not surprising that the public and scientific experts alike are fascinated by octopuses. Their abilities to recognize faces, solve puzzles, and learn behaviors from other octopuses make these animals a captivating study. To perform these processes and others, like crawling or exploring, octopuses rely on their complex nervous system, one that has become a focus for neuroscientists. With about 500 million neurons—around the same number as dogs—octopuses’ nervous systems are the most complex of any invertebrate. But, unlike vertebrate organisms, the octopus’s nervous system is also decentralized, with around 350 million neurons, or 66 percent of it, located in its eight arms. “This means each arm is capable of independently processing sensory input, initiating movement, and even executing complex behaviors—without direct instructions from the brain,” explains Galit Pelled, a professor of Mechanical Engineering, Radiology, and Neuroscience at Michigan State University who studies octopus neuroscience. “In essence, the arms have their own ‘mini-brains.’” A decentralized nervous system is one factor that helps octopuses adapt to changes, such as injury or predation, as seen in the case of an Octopus vulgaris, or common octopus, that was observed with nine arms by researchers at the ECOBAR lab at the Institute of Marine Research in Spain between 2021 and 2022. By studying outliers like this cephalopod, researchers can gain insight into how the animal’s detailed scaffolding of nerves changes and regrows over time, uncovering more about how octopuses have evolved over millennia in our oceans. Brains, brains, and more brains Because each arm of an octopus contains its own bundle of neurons, the limbs can operate semi-independently from the central brain, enabling faster responses since signals don’t always need to travel back and forth between the brain and the arms. In fact, Pelled and her team recently discovered that “neural signals recorded in the octopus arm can predict movement type within 100 milliseconds of stimulation, without central brain involvement.” She notes that “that level of localized autonomy is unprecedented in vertebrate systems.” Though each limb moves on its own, the movements of the octopus’s body are smooth and conducted with a coordinated elegance that allows the animal to exhibit some of the broadest range of behaviors, adapting on the fly to changes in its surroundings. “That means the octopus can react quickly to its environment, especially when exploring, hunting, or defending itself,” Pelled says. “For example, one arm can grab food while another is feeling around a rock, without needing permission from the brain. This setup also makes the octopus more resilient. If one arm is injured, the others still work just fine. And because so much decision-making happens at the arms, the central brain is freed up to focus on the bigger picture—like navigating or learning new tasks.” As if each limb weren’t already buzzing with neural activity, things get even more intricate when researchers zoom in further—to the nerves within each individual sucker, a ring of muscular tissue, which octopuses use to sense and taste their surroundings. “There is a sucker ganglion, or nerve center, located in the stalk of every sucker. For some species of octopuses, that’s over a thousand ganglia,” says Cassady Olson, a graduate student at the University of Chicago who works with Cliff Ragsdale, a leading expert in octopus neuroscience. Given that each sucker has its own nerve centers—connected by a long axial nerve cord running down the limb—and each arm has hundreds of suckers, things get complicated very quickly, as researchers have historically struggled to study this peripheral nervous system, as it’s called, within the octopus’s body. “The large size of the brain makes it both really exciting to study and really challenging,” says Z. Yan Wang, an assistant professor of biology and psychology at the University of Washington. “Many of the tools available for neuroscience have to be adjusted or customized specifically for octopuses and other cephalopods because of their unique body plans.” While each limb acts independently, signals are transmitted back to the octopus’s central nervous system. The octopus’ brain sits between its eyes at the front of its mantle, or head, couched between its two optic lobes, large bean-shaped neural organs that help octopuses see the world around them. These optic lobes are just two of the over 30 lobes experts study within the animal’s centralized brain, as each lobe helps the octopus process its environment. This elaborate neural architecture is critical given the octopus’s dual role in the ecosystem as both predator and prey. Without natural defenses like a hard shell, octopuses have evolved a highly adaptable nervous system that allows them to rapidly process information and adjust as needed, helping their chances of survival. Some similarities remain While the octopus’s decentralized nervous system makes it a unique evolutionary example, it does have some structures similar to or analogous to the human nervous system. “The octopus has a central brain mass located between its eyes, and an axial nerve cord running down each arm (similar to a spinal cord),” says Wang. “The octopus has many sensory systems that we are familiar with, such as vision, touch (somatosensation), chemosensation, and gravity sensing.” Neuroscientists have homed in on these similarities to understand how these structures may have evolved across the different branches in the tree of life. As the most recent common ancestor for humans and octopuses lived around 750 million years ago, experts believe that many similarities, from similar camera-like eyes to maps of neural activities, evolved separately in a process known as convergent evolution. While these similarities shed light on evolution's independent paths, they also offer valuable insights for fields like soft robotics and regenerative medicine. Occasionally, unique individuals—like an octopus with an unexpected number of limbs—can provide even deeper clues into how this remarkable nervous system functions and adapts. Nine arms, no problem In 2021, researchers from the Institute of Marine Research in Spain used an underwater camera to follow a male Octopus vulgaris, or common octopus. On its left side, three arms were intact, while the others were reduced to uneven, stumpy lengths, sharply bitten off at varying points. Although the researchers didn’t witness the injury itself, they observed that the front right arm—known as R1—was regenerating unusually, splitting into two separate limbs and giving the octopus a total of nine arms. “In this individual, we believe this condition was a result of abnormal regeneration [a genetic mutation] after an encounter with a predator,” explains Sam Soule, one of the researchers and the first author on the corresponding paper recently published in Animals. The researchers named the octopus Salvador due to its bifurcated arm coiling up on itself like the two upturned ends of Salvador Dali’s moustache. For two years, the team studied the cephalopod’s behavior and found that it used its bifurcated arm less when doing “riskier” movements such as exploring or grabbing food, which would force the animal to stretch its arm out and expose it to further injury. “One of the conclusions of our research is that the octopus likely retains a long-term memory of the original injury, as it tends to use the bifurcated arms for less risky tasks compared to the others,” elaborates Jorge Hernández Urcera, a lead author of the study. “This idea of lasting memory brought to mind Dalí’s famous painting The Persistence of Memory, which ultimately became the title of the paper we published on monitoring this particular octopus.” While the octopus acted more protective of its extra limb, its nervous system had adapted to using the extra appendage, as the octopus was observed, after some time recovering from its injuries, using its ninth arm for probing its environment. “That nine-armed octopus is a perfect example of just how adaptable these animals are,” Pelled adds. “Most animals would struggle with an unusual body part, but not the octopus. In this case, the octopus had a bifurcated (split) arm and still used it effectively, just like any other arm. That tells us the nervous system didn’t treat it as a mistake—it figured out how to make it work.” Kenna Hughes-Castleberry is the science communicator at JILA (a joint physics research institute between the National Institute of Standards and Technology and the University of Colorado Boulder) and a freelance science journalist. Her main writing focuses are quantum physics, quantum technology, deep technology, social media, and the diversity of people in these fields, particularly women and people from minority ethnic and racial groups. Follow her on LinkedIn or visit her website. 19 Comments

Published June 7, 2025 10:00am EDT close Tennessee DMV experiencing long lines ahead of REAL ID deadline May 7 is the deadline to get a REAL ID, and some DMVs are facing large crowds and major backup. FOX's Asher Reed spoke with FOX 35 Orlando from outside a DMV in Antioch, Tennessee, with more on the issue. NEWYou can now listen to Fox News articles! If you've received a text message claiming to be from your state's Department of Motor Vehicles (DMV) and threatening you with fines or penalties unless you pay up, you're not alone. A new wave of scam texts is sweeping across the country, targeting drivers in states like Connecticut, Pennsylvania, Georgia, Florida, New York, California, Illinois, New Jersey, Virginia, Colorado, Vermont, Texas, North Carolina and even Washington, D.C.These messages look official and urgent, warning you about supposed unpaid tickets or tolls and demanding immediate payment. But don't be fooled, as these texts are sophisticated scams designed to steal your personal information or money. The scammers are getting better at making their messages look real, so it can be tricky to spot the fraud. But with a few simple tips, you can learn how to recognize these scams and protect yourself before you click or respond. DMV scam text. (Kurt "CyberGuy" Knutsson)How the DMV scam text message worksThese scam messages vary slightly depending on the state you're in, but they’re generally structured in the same way. The text threatens consequences, such as credit score damage, revoked driving privileges, suspended vehicle registration or increased toll fees, if you do not pay the bill you have supposedly incurred. To make the message appear legit, the scammers often include a date for penalties to begin, a fake administrative code and a link that appears to be an official DMV website.FBI WARNS OF SCAM TARGETING VICTIMS WITH FAKE HOSPITALS AND POLICEPro tip: If you're instructed to copy the link into your browser rather than clicking it directly, it's a scam. A person receiving a scam text message on their phone. (Kurt "CyberGuy" Knutsson)Why DMV text scams are so convincingThe scam relies on two key elements to be effective: fear and a sense of urgency. These are two powerful psychological motivators that can send you into a panic since your driving privileges are at risk, or you're facing financial consequences. The aim is to get you to act hastily without pausing to verify the source. The messages also mimic legitimate government communications by including familiar terms, official-sounding codes and web addresses that appear authentic. Here is an example of what the text might look like: DMV scam text. (Kurt "CyberGuy" Knutsson)States known to have issued warnings about DMV scam texts (as of June 2025):ConnecticutPennsylvaniaGeorgiaFloridaNew YorkCaliforniaIllinoisNew JerseyVirginiaColoradoVermontTexasNorth CarolinaWashington, D.C.Reports are surfacing across the U.S., and the list of affected states is likely to continue growing as more residents come forward.How to spot and avoid DMV text message scamsIf you receive a suspicious text message claiming to be from your state's DMV and demanding payment or personal information, follow these steps to protect yourself:1. Be skeptical of any message creating urgency or panic: Scammers rely on fear and urgency to trick you into acting without thinking. If a message pressures you to act immediately, that's a major red flag.2. Check for obvious red flags: Look for signs like strange sender addresses, awkward language, misspellings or links that don't match your state's official DMV website.3. Do not click any links or reply, and use strong antivirus software: Legitimate DMVs will not ask for payments, personal details or sensitive information via unsolicited text messages. The best way to safeguard yourself from malicious links that install malware, potentially accessing your private information, is to have antivirus software installed on all your devices. This protection can also alert you to phishing emails and ransomware scams, keeping your personal information and digital assets safe. Get my picks for the best 2025 antivirus protection winners for your Windows, Mac, Android and iOS devices.4. Verify directly with your DMV: If you're concerned the message might be real, contact your state's DMV using the official website or a trusted phone number. Never use the contact information provided in the suspicious text.5. Consider a Personal Data Removal Service: Your personal information is widely available online, which can make you a bigger target for these types of scams, therefore you might look into a personal data removal service. These services work by submitting opt-out requests to data brokers that collect and sell your information, helping to reduce your digital footprint and making it harder for scammers to find your contact details. GET FOX BUSINESS ON THE GO BY CLICKING HEREWhile no service can guarantee the complete removal of your data from the internet, a data removal service is really a smart choice. They aren’t cheap — and neither is your privacy.  These services do all the work for you by actively monitoring and systematically erasing your personal information from hundreds of websites. It’s what gives me peace of mind and has proven to be the most effective way to erase your personal data from the internet.  By limiting the information available, you reduce the risk of scammers cross-referencing data from breaches with information they might find on the dark web, making it harder for them to target you. Check out my top picks for data removal services here.6. Delete the message immediately and block the sender: Removing the text helps prevent accidental clicks and reduces the risk of falling for the scam later. Also, be sure to block phone numbers and texts that send spam or scam messages, reducing future risk.7. Register your number with the National Do Not Call Registry: While this won't stop all scams, it can help reduce unwanted communications.8. Don't provide any personal or financial information: Never share your Social Security number, driver's license number, banking information, or passwords in response to an unsolicited text.9. If you clicked the link or gave out information, act quickly: If you accidentally entered personal or financial information, contact your bank, credit card provider or local law enforcement right away to minimize potential damage.10. Keep your phone's security features updated: Ensure your device's operating system and security software are current to help block known scam numbers and malicious links.11. Report the scam: Forward the message to 7726 (SPAM) to alert your mobile provider and help block similar messages in the future. Mark the message as junk or spam within your messaging app, if possible. File a complaint with the Federal Trade Commission at reportfraud.ftc.gov or the FBI's Internet Crime Complaint Center at ic3.gov.Kurt’s key takeawaysScam texts pretending to be from the DMV are getting more convincing, but you don't have to be their next victim. Staying skeptical of urgent messages, double-checking anything that seems off and never clicking suspicious links can go a long way in protecting your personal information. Remember, the real DMV will never pressure you for payment or sensitive details over text. By staying alert, you can help prevent these scams and keep your personal information and money secure.CLICK HERE TO GET THE FOX NEWS APPShould tech companies and telecom providers be doing more to protect you from scam texts, or does the responsibility ultimately fall on you to keep your digital life safe? Let us know by writing to us at Cyberguy.com/ContactFor more of my tech tips and security alerts, subscribe to my free CyberGuy Report Newsletter by heading to Cyberguy.com/NewsletterAsk Kurt a question or let us know what stories you'd like us to cover.Follow Kurt on his social channels:Answers to the most-asked CyberGuy questions:New from Kurt:Copyright 2025 CyberGuy.com. All rights reserved.   Kurt "CyberGuy" Knutsson is an award-winning tech journalist who has a deep love of technology, gear and gadgets that make life better with his contributions for Fox News & FOX Business beginning mornings on "FOX & Friends." Got a tech question? Get Kurt’s free CyberGuy Newsletter, share your voice, a story idea or comment at CyberGuy.com.

You might have heard the term "private equity" thrown around lately.Private equity, or "termite capitalism," as it's been ironically called, is a sweeping term for a massive industry built around buying and flipping established companies. These businesses can be just about anything — municipal water utilities, chain restaurants, bottling plants, and even retirement homes.The strategy is largely extractive. When someone flips an abandoned house, they're theoretically making structural repairs and quality-of-life updates, in the hopes of selling for more than the cost of the whole project. At its worst, private equity does the opposite: taking over healthy companies, selling off their assets and laying off employees en masse — hence the "termite" moniker.Now, venture capitalist and tech billionaire Elad Gil is doing something that sounds awfully similar — except that unlike the largely technophobic private equity space, according to a recent profile by TechCrunch, he's been using his immense fortune to buy up companies and reshape them to run using AI.The scheme looks like this: Gil, or a firm he backs, acquires a stable, white-collar business with a healthy cashflow, like a law firm or a marketing agency. Then, Gil "helps them scale through AI" — techno corpospeak for "lay off a bunch of workers and automate their labor with AI" — using the proceeds to buy other firms to add to the empire. Think Sam Bankman-Fried meets "The Blob," and you're not far off.Overall, it's not really a new strategy. "Roll-ups" of small firms into one conglomerate are pretty common in private equity, even if they have some pretty devastating consequences for workers and their communities.By embracing AI, the billionaire insists, "you can increase the margins dramatically and create very different types of businesses." Gil lists tasks like text manipulation, audio, video, coding, and sales as key tasks generative AI can supposedly help streamline — all things it's notoriously awful at, by the way, so you could look at the whole project as a huge bet that the tech will improve dramatically enough for it to succeed."There used to be these technology-enabled roll-ups 10 years ago, and most of them kind of ended up being not really that much of a user of technology," Gil told TC."It was kind of like a thin veneer painted on to increase the valuation of the company," he said without a hint of irony. "I think in the case of AI, you can actually radically change the cost structure of these things."In reality, experts say it's more likely that competition in the tech space and poor performance by AI models make this strategy a bust. But hey, billionaires know best.Share This Article

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