Reading Time: 10 minutes Picking an omnichannel marketing platform can feel like walking into a tech maze. Every vendor promises personalized customer experiences and 360-degree views. But behind the technical terminologies, most platforms just add noise. Right now, your customers expect seamless, intuitive experiences, whether they’re on your website, checking email, scrolling Instagram, or walking into your store. And they don’t care what platform you’re using. They care that it works. That it feels cohesive. And if your current tools can’t keep up, you’ll feel it in your churn rate, in your campaign ROI, and in the silence when nobody clicks. This article explains how to actually choose an omnichannel marketing automation platform that delivers a measurable, meaningful impact.   What is an Omnichannel Marketing Platform? An omnichannel marketing platform brings all your customer touchpoints—email, SMS, social, web, and more—into a single, unified connected system. It tracks customer behavior across different devices, personalizes communication in real time, and automates actions based on where each customer is in their journey. In short, such platforms allow you to completely harness omnichannel marketing — no more juggling five tools to launch a campaign or manually syncing customer profiles. It’s about delivering the right message, on the right channel, at exactly the right moment, without missing a beat. How Do Omnichannel Marketing Automation Platforms Work? At the core of omnichannel marketing platforms is automation, and it’s what makes them truly powerful. These tools don’t just streamline your marketing, they do the heavy lifting for you by intelligently responding to customer behavior in real time, on the right channel. Here’s how it works: Data Integration: The platform gathers data from every interaction your customers have with your brand, whether it’s a social media click, an email open, or a web visit. It stores and syncs that data, building a comprehensive customer profile. Behavioral Triggers: Based on that profile, the platform automatically triggers personalized actions. If a customer browses a product on your website and abandons it, the system can send them a targeted follow-up email with a discount. Or, if they engage with a post on Instagram, they might receive an SMS with relevant content. Multi-Channel Coordination: Instead of running isolated campaigns across different platforms, omnichannel automation makes sure your messaging is synchronized, no matter where your customer interacts with your brand. The experience is seamless regardless of whether it is conducted on a mobile device, desktop, or in-store. Ultimately, these platforms use automation to enable smarter, more personal marketing, allowing brands to swiftly reach their customers with the right message at the right time. Why is an Omnichannel Marketing Platform So Important for Marketing Teams? Marketing today is about being seen everywhere your customers are and delivering the right message in the right way. An omnichannel marketing platform makes that possible, and here’s why it’s crucial: Drives Better Engagement: Customers expect a smooth experience no matter where they interact with your brand. When your marketing is consistent across email, social media, and your website, it creates a sense of connection. More than just seeing your ads, they’re actually engaging with your brand in a way that feels personalized, familiar, and authentic. Makes Campaigns More Effective: With an omnichannel platform, you can monitor your campaigns in real-time and quickly adjust them if things aren’t going as planned. No more waiting for reports to trickle in. You can make changes on the fly, which means your marketing efforts are always aligned with what’s working at the moment. Allows for True Personalization: Forget generic messaging. An omnichannel marketing platform helps you gather data from every customer interaction, allowing you to tailor your approach based on what each customer is interested in. Builds Stronger Customer Relationships: When you engage with customers across multiple channels in a relevant, timely way, you make them feel seen and valued. This connection goes beyond a single sale. It turns casual buyers into loyal customers who trust your brand to deliver on their needs, no matter where they are. Delivers More Bang for Your Buck: The beauty of automation is that it frees up your team to focus on your omnichannel strategy, while the omnichannel marketing automation platform handles the routine tasks. This efficiency leads to better targeting, reduced costs, and a stronger ROI. You’re reaching the right customers at the right time without wasting effort. Helps You Make Smarter Decisions: All your customer data is centralized, so you’re not guessing anymore. Whether you need to optimize a campaign or uncover new opportunities, the insights provided by the platform allow you to make data-driven decisions that move your business forward. Responds to Customers in Real Time: When someone shows interest in your product, the last thing you want is to lose that momentum. Omnichannel marketing platforms trigger automatic follow-ups based on actions customers take, so they get the right message when they’re most interested, whether it’s through an email, text, or on social media. Keeps Your Brand Consistent: With everything tied together in one platform, your message, tone, and offers stay consistent across channels. No matter where a customer encounters your brand, they’ll have the same experience and brand recognition each time. Elevates the Customer Experience: When all of your channels work together, customers feel like they’re interacting with a brand that really gets them. The result? A better overall customer experience, which translates to stronger loyalty, higher engagement, and more referrals. In short, an omnichannel marketing platform is a game-changer for B2C marketing teams. It brings your efforts together in a way that’s efficient, intelligent, and most importantly, human, making it easier to engage your audience and deliver results.   How to Choose the Right Omnichannel Marketing Platform for Your Team Choosing the right omnichannel marketing platform is a big decision for any team. It’s an investment that can elevate your marketing strategies, enhance omnichannel customer engagement, and improve overall performance. But with so many options available, how do you ensure you’re making the best choice for your team? Here are some key factors to think about. Integration Capabilities: Your platform needs to seamlessly integrate with the tools you already use, so you can focus on what really matters. Whether it’s your CRM, email marketing automation software, or social media platforms, you don’t want to waste time and energy managing multiple systems that don’t talk to each other. Ask yourself, how easily will this platform integrate with and support the tools and platforms you already use? Ease of Use and Customization: A platform that’s difficult to use is more of a burden than a help. Look for one that’s intuitive and easy for your team to get comfortable with. The last thing you want is a tool that causes frustration and slows things down. Think about how user-friendly the platform is for your team. Can you easily customize features to fit your unique needs? Data and Analytics: An omnichannel marketing platform should give you clear, actionable insights so you can make smart, informed decisions. Does the platform provide detailed omnichannel analytics that you can use to refine your campaigns? Can it help you track customer journeys and behaviors across channels? Scalability and Support: Your business is growing, and your platform needs to grow with it. The last thing you want is to outgrow your tool in six months and have to go through the hassle of switching to something new. Check whether the platform is scalable enough to accommodate your future growth. What level of customer support is offered, and how responsive is the team? Now that you have a sense of what to consider when choosing an omnichannel marketing automation platform, let’s dive into the key features to look for.   5 Key Features to Look for in an Omnichannel Marketing Automation Platform You can’t build a high-performing marketing engine founded on disconnected tools and vague customer data. If your team is working across five different platforms to run a single campaign, something’s broken. The tool you pick will either streamline your marketing or slow it down. So, forget the bells and whistles for a moment. What you really need are features that bring clarity to your customer experience. Here are the five features that serve as the foundation of a platform that can scale with your brand. 1. Unified Customer Profiles across Channels Modern marketing starts with understanding. A powerful omnichannel marketing platform should combine customer data from every touchpoint (website visits, email clicks, mobile app activity, purchase history, and other interactions) into a single, continuously updated profile. This unified view helps your team move from being ‘reactive’ to being ‘proactive’. Instead of blasting generic messages, you can deliver relevant content tailored to where that customer is in their journey. It’s the difference between feeling like a brand knows you… and feeling like it’s spam. 2. Behavior-Driven Automation Workflows Static email blasts are outdated. Customers expect relevant, timely communication based on how they engage with your brand. The platform you choose should let you create workflows that automatically trigger actions like sending a reminder, adjusting content, or changing the message channel, based on real-time behavior. For example, a user who browses a product but doesn’t buy it, should receive a well-timed nudge — maybe an email, or a push notification. The point is: your platform needs to adapt to customer intent and behavior, not force every lead down the same path. 3. Real-Time Analytics and Reporting You shouldn’t have to wait 48 hours to know if something flopped. You need to be able to tweak your omnichannel marketing automation strategy in real-time based on what’s happening right now. Does the platform offer real-time insights into campaign performance? Can you adjust tactics immediately based on live data? Also, no one wants 20 meaningless charts. Look for a platform that shows you the vital metrics, like clicks, conversions, and drop-offs, so your team can make quick, sure choices. 4. A Centralized Campaign Builder for Every Channel If you’re logging in and out of separate tools to handle email, SMS, web and mobile push notifications, and in-app messaging, something’s broken. Your omnichannel marketing platform should let you map and launch all of those in one place, from one logic flow. That way, if you’re running a product launch, you can build the entire experience—email, follow-up text, in-app message—all from the same workspace. This keeps your messaging consistent, and it saves your team loads of time. 5. Scalable Personalization Powered by AI Everyone talks about omnichannel personalization. But if it takes your team hours to set up basic name merges or segments, it’s not scalable. A strong platform should help you personalize campaigns at scale using AI, not by making you do more, but by automating based on real customer data. Whether that’s product recommendations, timing messages based on when someone usually engages, or switching up channels depending on preferences, the goal is simple: make it feel like a one-on-one conversation, not a broadcast.   5 Best Omnichannel Marketing Platforms to Increase Customer Engagement 1. MoEngage MoEngage is a powerful customer engagement platform built for B2C marketing teams that want to create seamless, personalized journeys across channels like email, mobile and web push notifications, SMS, WhatsApp, in-app messaging, web, and more. It’s designed to help brands understand their customers deeply and act on that understanding in real time. What makes MoEngage stand out is how it brings all your customer data into one unified platform, allowing you to automate complex journeys without jumping between tools or teams. Whether you’re re-engaging an app user, launching an omnichannel campaign, or sending a personalized offer, this platform makes it easy and efficient. No wonder so many brands switch to MoEngage! How Pricing Works: MoEngage offers a tiered pricing model based on Monthly Tracked Users (MTUs). The Growth plan starts around $750/month, but it depends on what features you want to use. Larger brands can opt for the Enterprise plan, which includes more advanced features, higher limits, and dedicated support. Best For: Growth-focused brands that want to deeply personalize customer experiences at scale, particularly in industries like Ecommerce, fintech, media, quick-service restaurants (QSRs), travel, and mobile-first apps. In fact, it’s the perfect Ecommerce marketing automation platform for omnichannel customer engagement. If your team values real-time insights, automation, and customer-centric engagement, MoEngage is likely a great fit. 2. Shopify Plus Shopify Plus is an enterprise-level Ecommerce platform designed to help brands deliver a seamless shopping experience across all customer touchpoints. It enables brands to sell on various platforms, including online stores, mobile apps, social media, and physical retail locations, all managed from a single dashboard. While Shopify Plus does a great job managing omnichannel commerce, it’s not as feature-rich on the marketing automation side. If your team is looking for deep personalization, behavioral segmentation, or advanced journey building, you’ll likely need to connect Shopify with a marketing automation software platform. How Pricing Works: Shopify Plus pricing varies based on specific business requirements and sales volumes. Best For: High-volume omnichannel retail marketers and brands looking for a scalable Ecommerce solution that offers basic omnichannel capabilities and centralized management of multiple sales channels. 3. ActiveCampaign ActiveCampaign does a great job of bridging marketing automation with a personal touch. It’s built for businesses that don’t just want to send mass emails, but send smart ones. The platform shines when it comes to customer segmentation, letting you trigger emails, SMS, or even site messages based on real behavior, not just assumptions. That said, it’s not the kind of tool you just open and instantly “get.” The automation builder is powerful, but there’s a learning curve. Still, once you set it up, it runs like a machine that’s personalized, timely, and way less manual effort than you’d expect. How Pricing Works: Pricing starts at $29 per month and scales based on contact volume and feature set. Plans can go up to $149/month or more, depending on business needs. Best For: Small to mid-sized businesses looking for a cost-effective, flexible marketing automation platform with strong segmentation and multichannel engagement tools. (No, we’re not getting into the omnichannel vs. multichannel marketing debate now). 4. HubSpot HubSpot is an all-in-one platform that helps brands grow by focusing on inbound marketing, sales, and customer service. It’s well-suited for those looking to integrate their marketing efforts across various channels, without the need for complex technical skills. Honestly, HubSpot’s strength is in inbound marketing and CRM. However, its capabilities in advanced omnichannel campaign automation aren’t as extensive as those in some other platforms. If you need highly sophisticated marketing features, you may want to look elsewhere. How Pricing Works: Pricing starts at $800 per month for the Marketing Hub. For full access to all features, the Enterprise plan starts at $3,600 per month. Best For: Brands that focus on inbound marketing and CRM, looking for a user-friendly platform to manage omnichannel efforts easily.   Migrate to a Better Omnichannel Marketing Platform Today One thing’s clear: not all omnichannel marketing platforms are created equal. The right platform should feel less like another tool and more like a strategic partner, helping you understand your audience, stay consistent across touchpoints, and make marketing smarter, not harder. MoEngage stands out for this very reason. In fact, our omnichannel marketing platform is built for teams who want more than just dashboards. It’s for marketers who want results. And the best part is, migrating to a customer engagement platform has never been easier. Want to see MoEngage in action? Book a demo today and explore what better marketing looks like. The post How to Choose an Omnichannel Marketing Platform appeared first on MoEngage.

This edition of the Venice Biennale includes 65 national pavilions, 11 collateral events, and over 750 participants in the international exhibition curated by Italian architect and engineer Carlo Ratti. Entitled Intelligens: Natural Artificial Collective, its stated aim is to make Venice a ‘living laboratory’. But Ratti’s exhibition in the Arsenale has been hit by mixed reviews. The AJ’s Rob Wilson described it as ‘a bit of a confusing mess’, while other media outlets have called the robot-heavy exhibit of future-facing building-focused solutions to the climate crisis a ‘tech-bro fever dream’ and a ‘mind-boggling rollercoaster’ to mention a few. It is a distinct shift away from the biennale of two years ago twhen Ghanaian-Scottish architect Lesley Lokko curated the main exhibitions, including 89 participants – of which more than half were from Africa or the African diaspora – in a convincing reset of the architectural conversation.Advertisement This year’s National Pavilions and collateral exhibits, by contrast, have tackled the largest themes in architecture and the world right now in a less constrained way than the main exhibitions. The exhibits are radical and work as a useful gauge for understanding what’s important in each country: decarbonisation, climate resilience, the reconstruction of Gaza, and an issue more prevalent in politics closer to home: gender wars. What's not to miss in the Giardini? British Pavilion (photography: Chris Lane) UK Pavilion The British Pavilion this year, which won a special mention from the Venetian jury, is housing a show by a British-Kenyan collab titled GBR – Geology of Britannic Repair. In it, the curators explore the links between colonialism, the built environment and geological extraction. Focusing on the Rift Valley, which runs from east Africa to the Middle East, including Palestine, the exhibition was curated by the Nairobi-based studio cave_bureau, UK-based curator, writer and Farrell Centre director Owen Hopkins and Queen Mary University professor Kathryn Yusoff. The pavilion’s façade is cloaked by a beaded veil of agricultural waste briquettes and clay and glass beads, produced in Kenya and India, echoing both Maasai practices and beads once made on Venice’s Murano, as currency for the exchange of metals, minerals and slaves. The pavilion’s six gallery spaces include multisensory installations such as the Earth Compass, a series of celestial maps connecting London and Nairobi; the Rift Room, tracing one of humans’ earliest migration routes; and the Shimoni Slave Cave, featuring a large-scale bronze cast of a valley cave historically used as a holding pen for enslaved people.Advertisement The show also includes Objects of Repair, a project by design-led research group Palestine Regeneration Team (PART), looking at how salvaged materials could help rebuild war-torn Gaza, the only exhibit anywhere in the Biennale that tackled the reconstruction of Gaza face-on – doing so impressively, both politically and sensitively. Read more here. Danish Pavilion (photography: Hampus Berndtson) Demark Pavilion A firm favourite by most this year, the Danish exhibition Build of Site, curated by Søren Pihlmann of Pihlmann Architects, transforms the pavilion, which requires renovation anyway, into both a renovation site and archive of materials. Clever, simple and very methodical, the building is being both renewed while at the same time showcasing innovative methods to reuse surplus materials uncovered during the construction process – as an alternative to using new resources to build a temporary exhibition. The renovation of the 1950s Peter Koch-designed section of the pavilion began in December 2024 and will be completed following the biennale, having been suspended for its duration. On display are archetypal elements including podiums, ramps, benches and tables – all constructed from the surplus materials unearthed during the renovation, such as wood, limestone, concrete, stone, sand, silt and clay. Belgian Pavilion (photography: Michiel De Cleene) Belgium Pavilion If you need a relaxing break from the intensity of the biennale, then the oldest national pavilion in the Giardini is the one for you. Belgium’s Building Biospheres: A New Alliance between Nature and Architecture brings ‘plant intelligence’ to the fore. Commissioned by the Flanders Architecture Institute and curated by landscape architect Bas Smets and neurobiologist Stefano Mancuso, the exhibit investigates how the natural ‘intelligence’ of plants can be used to produce an indoor climate – elevating the role of landscape design and calling for it to no longer serve as a backdrop for architecture. Inside, more than 200 plants occupy the central area beneath the skylight, becoming the pavilion’s centrepiece, with the rear space visualising ‘real-time’ data on the prototype’s climate control performance. Spanish Pavilion (photography: Luca Capuano) Spain Pavilion One for the pure architecture lovers out there, models (32!), installations, photographs and timber structures fill the Spanish Pavilion in abundance. Neatly curated by architects Roi Salgueiro Barrio and Manuel Bouzas Barcala, Internalities shows a series of existing and research projects that have contributed to decarbonising construction in Spain. The outcome? An extensive collection of work exploring the use of very local and very specific regenerative and low-carbon construction and materials – including stone, wood and soil. The joy of this pavilion comes from the 16 beautiful timber frames constructed from wood from communal forests in Galicia. Polish Pavilion (photography: Luca Capuano) Poland Pavilion Poland’s pavilion was like Marmite this year. Some loved its playful approach while others found it silly. Lares and Penates, taking its name from ancient Roman deities of protection, has been curated by Aleksandra Kędziorek and looks at what it means and takes to have a sense of security in architecture. Speaking to many different anxieties, it refers to the unspoken assumption of treating architecture as a safe haven against the elements, catastrophes and wars – showcasing and elevating the mundane solutions and signage derived from building, fire and health regulations. The highlight? An ornate niche decorated with tiles and stones just for … a fire extinguisher. Dutch Pavilion (photography: Cristiano Corte) Netherlands Pavilion Punchy and straight to the point, SIDELINED: A Space to Rethink Togetherness takes sports as a lens for looking at how spatial design can both reveal and disrupt the often-exclusionary dynamics of everyday environments. Within the pavilion, the exhibit looks beyond the large-scale arena of the stadium and gymnasium to investigate the more localised and intimate context of the sports bar, as well as three alternative sports – a site of both social production and identity formation – as a metaphor for uniting diverse communities. The pavilion-turned-sports bar, designed by Koos Breen and Jeannette Slütter and inspired by Asger Jorn’s three-sided sports field, is a space for fluidity and experimentation where binary oppositions, social hierarchies and cultural values are contested and reshaped – complete with jerseys and football scarfs (currently a must-have fashion item) worn by players in the alternative Anonymous Allyship aligning the walls. Read Derin Fadina’s review for the AJ here. Performance inside the Nordic Countries Pavilion (photography: Venla Helenius) Nordic Countries Pavilion Probably the most impactful national pavilion this year (and with the best tote bag by far), the Nordic Countries have presented an installation with performance work. Curated by Kaisa Karvinen, Industry Muscle: Five Scores for Architecture continues Finnish artist Teo Ala-Ruona’s work on trans embodiment and ecology by considering the trans body as a lens through which to examine modern architecture and the built environment. The three-day exhibition opening featured a two-hour performance each day with Ala-Ruona and his troupe crawling, climbing and writhing around the space, creating a bodily dialogue with the installations and pavilion building itself, which was designed by celebrated Modernist architect Sverre Fehn. The American pavilion next door, loudly (country music!) turns its back on what’s going on in its own country by just celebrating the apathetical porch, making the Nordic Countries seem even more relevant in this crucial time. Read Derin Fadina’s review for the AJ here. German Pavilion (photography: Luca Capuano) Germany Pavilion An exhibit certainly grabbing the issue of climate change by its neck is the German contribution, Stresstest. Curated by Nicola Borgmann, Elisabeth Endres, Gabriele G Kiefer and Daniele Santucci, the pavilion has turned climate change into a literal physical and psychological experience for visitors by creating contrasting ‘stress’ and ‘de-stress’ rooms. In the dark stress room, a large metal sculpture creates a cramped and hot space using heating mats hung from the ceiling and powered by PVs. Opposite is a calmer space demonstrating strategies that could be used to reduce the heat of cities, and between the two spaces is a film focusing on the impacts of cities becoming hotter. If this doesn’t highlight the urgency of the situation, I’m not sure what will. Best bits of the Arsenale outside the main exhibitions Bahrain Pavilion (photography: Andrea Avezzù) Bahrain Pavilion Overall winner of this year’s Golden Lion for best national participation, Bahrain’s pavilion in the historic Artiglierie of the Arsenale is a proposal for living and working through heat conditions. Heatwave, curated by architect Andrea Faraguna, reimagines public space design by exploring passive cooling strategies rooted in the Arab country’s climate, as well as cultural context. A geothermal well and solar chimney are connected through a thermo-hygrometric axis that links underground conditions with the air outside. The inhabitable space that hosts visitors is thus compressed and defined by its earth-covered floor and suspended ceiling, and is surrounded by memorable sandbags, highlighting its scalability for particularly hot construction sites in the Gulf where a huge amount of construction is taking place. In the Arsenale’s exhibition space, where excavation wasn’t feasible, this system has been adapted into mechanical ventilation, bringing in air from the canal side and channelling it through ductwork to create a microclimate. Slovenian Pavilion (photography: Andrea Avezzù) Slovenia Pavilion The AJ’s Rob Wilson’s top pavilion tip this year provides an enjoyable take on the theme of the main exhibition, highlighting how the tacit knowledge and on-site techniques and skills of construction workers and craftspeople are still the key constituent in architectural production despite all the heat and light about robotics, prefabrication, artificial intelligence and 3D printing. Master Builders, curated by Ana Kosi and Ognen Arsov and organised by the Museum of Architecture and Design (MAO) in Ljubljana, presents a series of ‘totems’ –accumulative sculpture-like structures that are formed of conglomerations of differently worked materials, finishes and building elements. These are stacked up into crazy tower forms, which showcase various on-site construction skills and techniques, their construction documented in accompanying films. Uzbekistan Pavilion (photography: Luca Capuano) Uzbekistan Pavilion Uzbekistan’s contribution explores the Soviet era solar furnace and Modernist legacy. Architecture studio GRACE, led by curators Ekaterina Golovatyuk and Giacomo Cantoni have curated A Matter of Radiance. The focus is the Sun Institute of Material Science – originally known as the Sun Heliocomplex – an incredible large-scale scientific structure built in 1987 on a natural, seismic-free foundation near Tashkent and one of only two that study material behaviour under extreme temperatures. The exhibition examines the solar oven’s site’s historical and contemporary significance while reflecting on its scientific legacy and influence moving beyond just national borders. Applied Arts Pavilion (photography: Andrea Avezzù) V&A Applied Arts Pavilion Diller Scofidio + Renfro (DS+R) is having a moment. The US-based practice, in collaboration with V&A chief curator Brendan Cormier, has curated On Storage, which aptly explores global storage architectures in a pavilion that strongly links to the V&A’s recent opening of Storehouse, its new (and free) collections archive in east London. Featured is a six-channel (and screen) film entitled Boxed: The Mild Boredom of Order, directed by the practice itself and following a toothbrush, as a metaphor for an everyday consumer product, on its journey through different forms of storage across the globe – from warehouse to distribution centre to baggage handlers down to the compact space of a suitcase. Also on display are large-format photographs of V&A East Storehouse, DS+R’s original architectural model and sketchbook and behind-the-scenes photography of Storehouse at work, taken by emerging east London-based photographers. Canal Café (photography: Marco Zorzanello) Canal café Golden Lion for the best participation in the actual exhibition went to Canal Café, an intervention designed by V&A East Storehouse’s architect DS+R with Natural Systems Utilities, SODAI, Aaron Betsky and Davide Oldani. Serving up canal-water espresso, the installation is a demonstration of how Venice itself can be a laboratory to understand how to live on the water in a time of water scarcity. The structure, located on the edge of the Arsenale’s building complex, draws water from its lagoon before filtering it onsite via a hybrid of natural and artificial methods, including a mini wetland with grasses. The project was recognised for its persistence, having started almost 20 years ago, just showing how water scarcity, contamination and flooding are still major concerns both globally and, more locally, in the tourist-heavy city of Venice. And what else? Holy See Pavilion (photography: Andrea Avezzù) The Holy See Much like the Danish Pavilion, the Pavilion of the Holy See is also taking on an approach of renewal this year. Over the next six months, Opera Aperta will breathe new life into the Santa Maria Ausiliatrice Complex in the Castello district of Venice. Founded as a hospice for pilgrims in 1171, the building later became the oldest hospital and was converted into school in the 18th century. In 2001, the City of Venice allocated it for cultural use and for the next four years it will be managed by the Dicastery for Culture and Education of the Holy See to oversee its restoration. Curated by architect, curator and researcher Marina Otero Verzier and artistic director of Fondaco Italia, Giovanna Zabotti, the complex has been turned into a constant ‘living laboratory’ of collective repair – and received a special mention in the biennale awards. The restoration works, open from Tuesday to Friday, are being carried out by local artisans and specialised restorers with expertise in recovering stone, marble, terracotta, mural and canvas painting, stucco, wood and metal artworks. The beauty, however, lies in the photogenic fabrics, lit by a warm yellow glow, hanging from the walls within, gently wrapping the building’s surfaces, leaving openings that allow movement and offer glimpses of the ongoing restoration. Mobile scaffolding, used to support the works, also doubles up as furniture, providing space for equipment and subdividing the interior. Togo Pavilion (photography: Andrea Avezzù) Togo Pavilion The Republic of Togo has presented its first pavilion ever at the biennale this year with the project Considering Togo’s Architectural Heritage, which sits intriguingly at the back of a second-hand furniture shop. The inaugural pavilion is curated by Lomé and Berlin-based Studio NEiDA and is in Venice’s Squero Castello. Exploring Togo’s architectural narratives from the early 20th century, and key ongoing restoration efforts, it documents key examples of the west African country’s heritage, highlighting both traditional and more modern building techniques – from Nôk cave dwellings to Afro-Brazilian architecture developed by freed slaves to post-independence Modernist buildings. Some buildings showcased are in disrepair, despite most of the modern structures remaining in use today, including Hotel de la Paix and the Bourse du Travail, suggestive of a future of repair and celebration. Estonian Pavilion (photography: Joosep Kivimäe) Estonia Pavilion Another firm favourite this year is the Estonian exhibition on Riva dei Sette Martiri on the waterfront between Corso Garibaldi and the Giardini.  The Guardian’s Olly Wainwright said that outside the Giardini, it packed ‘the most powerful punch of all.’ Simple and effective, Let Me Warm You, curated by trio of architects Keiti Lige, Elina Liiva and Helena Männa, asks whether current insulation-driven renovations are merely a ‘checkbox’ to meet European energy targets or ‘a real chance’ to enhance the spatial and social quality of mass housing. The façade of the historic Venetian palazzetto in which it is housed is clad with fibre-cement insulation panels in the same process used in Estonia itself for its mass housing – a powerful visual statement showcasing a problematic disregard for the character and potential of typical habitable spaces. Inside, the ground floor is wrapped in plastic and exhibits how the dynamics between different stakeholders influence spatial solutions, including named stickers to encourage discussion among your peers. Venice Procuratie (photography: Mike Merkenschlager) SMAC (San Marco Art Centre) Timed to open to the public at the same time as the biennale, SMAC is a new permanent arts institution in Piazza San Marco, on the second floor of the Procuratie, which is owned by Generali. The exhibition space, open to the public for the first time in 500 years, comprises 16 galleries arranged along a continuous corridor stretching over 80m, recently restored by David Chipperfield Architects. Visitors can expect access through a private courtyard leading on to a monumental staircase and experience a typically sensitive Chipperfield restoration, which has revived the building’s original details: walls covered in a light grey Venetian marmorino made from crushed marble and floors of white terrazzo. During the summer, its inaugural programme features two solo exhibitions dedicated to Australian modern architect Harry Seidler and Korean landscape designer Jung Youngsun. Holcim's installation (photography: Celestia Studio) Holcim x Elemental Concrete manufacturer Holcim makes an appearance for a third time at Venice, this time partnering with Chilean Pritzker Prize-winning Alejandro Aravena’s practice Elemental – curator of the 2016 biennale – to launch a resilient housing prototype that follows on from the Norman Foster-designed Essential Homes Project. The ‘carbon-neutral’ structure incorporates Holcim’s range of low-carbon concrete ECOPact and is on display as part of the Time Space Existence exhibition organised by the European Cultural Centre in their gardens. It also applies Holcim’s ‘biochar’ technology for the first time, a concrete mix with 100 per cent recycled aggregates, in a full-scale Basic Services Unit. This follows an incremental design approach, which could entail fast and efficient construction via the provision of only essential housing components, and via self-build. The Next Earth at Palazzo Diedo (photography: Joan Porcel) The Next Earth At Palazzo Diedo’s incredible dedicated Berggruen Arts and Culture space, MIT’s department of architecture and think tank Antikythera (apparently taking its name from the first-known computer) have come together to create the exhibition The Next Earth: Computation, Crisis, Cosmology, which questions how philosophy and architecture must and can respond to various planet-wide crises. Antikythera’s The Noocene: Computation and Cosmology from Antikythera to AI looks at the evolution of ‘planetary computation’ as an ‘accidental’ megastructure through which systems, from the molecular to atmospheric scales, become both comprehensible and composable. What is actually on display is an architectural scale video monolith and short films on AI, astronomy and artificial life, as well as selected artefacts. MIT’s Climate Work: Un/Worlding the Planet features 37 works-in-progress, each looking at material supply chains, energy expenditure, modes of practice and deep-time perspectives. Take from it what you will. The 19th International Venice Architecture Biennale remains open until Sunday, 23 November 2025.

These annual rankings were last updated on June 6, 2025. Want to see your firm on next year’s list? Continue reading for more on how you can improve your studio’s ranking. Traversing the German nation, one will encounter a similar historic program to other European capitals — Romanesque churches, Renaissance monuments and more — blended with functionalist and modernist structures. Early twenty-first-century Germany gave rise to the thriving Bauhaus. Founded by Walter Gropius, this school introduced brand-new architectural thinking, an ideology rooted in function, clarity and mass production. Materials like concrete and glass were favored, socially progressive housing blocks were constructed, and a newfound appreciation for modernism emerged. The spirit of the great Bauhaus teachers — Mies van der Rohe, for example — vigorously lives on and inspires contemporary designers today. Additionally, modern industrial architecture took off post-war and has played a prominent role in the nation’s economic growth, continuing to do so today. The architectural devastation from WWII resulted in mass reconstruction efforts. The post-war restoration and rebuilding embraced a functional attitude, which continued the legacy of the Bauhaus movement despite its closing over a decade prior. Today, German architecture continues to champion the nation’s modernist brilliance through innovative designs that push technological boundaries and celebrate culture. With so many architecture firms to choose from, it’s challenging for clients to identify the industry leaders that will be an ideal fit for their project needs. Fortunately, Architizer is able to provide guidance on the top design firms in Germany based on more than a decade of data and industry knowledge. How are these architecture firms ranked? The following ranking has been created according to key statistics that demonstrate each firm’s level of architectural excellence. The following metrics have been accumulated to establish each architecture firm’s ranking, in order of priority: The number of A+Awards won (2013 to 2025) The number of A+Awards finalists (2013 to 2025) The number of projects selected as “Project of the Day” (2009 to 2025) The number of projects selected as “Featured Project” (2009 to 2025) The number of projects uploaded to Architizer (2009 to 2025) Each of these metrics is explained in more detail at the foot of this article. This ranking list will be updated annually, taking into account new achievements of Germany architecture firms throughout the year. Without further ado, here are the 30 best architecture firms in Germany: 30. Format Elf Architekten © Format Elf Architekten Simple and touching. Format Elf Architekten is an architecture firm that focuses on residential architecture. Some of Format Elf Architekten’s most prominent projects include: Longhouses, Bad Birnbach, Germany FORMSTELLE, Töging am Inn, Germany House B, Munich, Germany Die Basis, Munich, Germany The following statistics helped Format Elf Architekten achieve 30th place in the 30 Best Architecture Firms in Germany: Featured Projects 1 Total Projects 4 29. Bruzkus Batek Architects © Jens Bösenberg | Whitelight Studio GmbH BRUZKUS BATEK Since 2007, this internationally active office specialised in designing hotels, offices, shops, restaurants and private housing – and particularly in the detailing of high-quality interiors. After 10 successful years, it is time for a change. As of 2018, Bruzkus Batek is splitting into BATEK ARCHITECTS and ESTER BRUZKUS ARCHITECTS. Some of Bruzkus Batek Architects’ most prominent projects include: Razorfish, Berlin, Germany Office Ester Bruzkus Architekten, Berlin, Germany Colette Tim Raue Munich, Munich, Germany Apartment PP, Berlin, Germany Dean, Berlin, Germany The following statistics helped Bruzkus Batek Architects achieve 29th place in the 30 Best Architecture Firms in Germany: A+Awards Finalist 1 Featured Projects 3 Total Projects 28 28. Ester Bruzkus Architekten © Ester Bruzkus Architekten Founded in 2002 in Berlin, Ester Bruzkus Architekten is an architecture and interior design practice with global ties: Berlin, New York, Paris, Tel Aviv, Boston, Dubai, Moscow, Vladivostok, Tenerife. We have extensive experience with design at many scales: from the design of tables and furniture to exquisite residences and workspaces to international theaters, restaurants and hotels. Straight lines, precise planning, material contrasts – and plenty of surprises. The architecture of Ester Bruzkus and her team makes use of contrasts of thick and thin, sharp and soft, curved and straight, rough and smooth, common and opulent, colorful and restrained, playful and well-resolved. Special projects result from a dialogue of space and light, materiality and color, existing constraints and new opportunities – and especially a synergy between the needs of the client, the space and the aspirations of great design. Some of Ester Bruzkus Architekten’s most prominent projects include: Razorfish, Berlin, Germany Office Ester Bruzkus Architekten, Berlin, Germany Colette Tim Raue Munich, Munich, Germany Apartment PP, Berlin, Germany Dean, Berlin, Germany The following statistics helped Ester Bruzkus Architekten achieve 28th place in the 30 Best Architecture Firms in Germany: A+Awards Finalist 1 Featured Projects 3 Total Projects 34 27. Architekten Wannenmacher + Möller © Architekten Wannenmacher + Möller GmbH Architects Wannenmacher + Möller, based in Bielefeld Germany, has been in practice for almost 60 years. Today the office is run by second generation Andreas Wannenmacher and Hans-Heinrich Möller. It was founded by Gregor Wannenmacher in Düsseldorf, Germany in 1955. Over the years the office grew continuously and became one of the largest architectural firms in the German region Eastern Westfalia. Most of the activities were focused in this region. During the last years, however, the office had the opportunity to design buildings and control their realization outside this region, some of them in foreign countries throughout Europe, Asia, and the USA. Some of Architekten Wannenmacher + Möller’s most prominent projects include: Ford Hagemeier Halle , Germany Wohnhaus Möllmann, Bielefeld, Germany House P+G, Weinheim, Germany House in Paderborn, Paderborn, Germany Borchen Sports Hall, Borchen, Germany The following statistics helped Architekten Wannenmacher + Möller achieve 27th place in the 30 Best Architecture Firms in Germany: A+Awards Finalist 1 Featured Projects 4 Total Projects 14 26. Design.Develop.Build – GA Tech | PBSA | RWTH © Design.Develop.Build - GA Tech | PBSA | RWTH Students from the Georgia Institute of Technology, RWTH Aachen University and PBSA Düsseldorf design, develop and build civic architecture. Some of Design.Develop.Build’s most prominent projects include: Guga S’Thebe Children’s Theatre, Cape Town, South Africa The following statistics helped Design.Develop.Build achieve 26th place in the 30 Best Architecture Firms in Germany: A+Awards Winner 2 A+Awards Finalist 1 Featured Projects 1 Total Projects 1 25. Ecker Architekten © Ecker Architekten Ecker Architekten is an architecture and design firm based in Germany. Ecker Architekten’s design portfolio includes a variety of architectural projects, such as cultural, commercial, government and health, educational, and more. Some of Ecker Architekten’s most prominent projects include: The Forum at Eckenberg Gymnasium, Adelsheim, Germany Field Chapel, Buchen (Odenwald), Germany Kindergarten Dandelion Clock, Germany Kanzlei Balkenhol, BW, Germany Branch Bank in Hettingen, Hettingen, Germany The following statistics helped Ecker Architekten achieve 25th place in the 30 Best Architecture Firms in Germany: Featured Projects 4 Total Projects 8 24. Sehw Architektur © Helin Bereket “Sehw stands for meaningfulness, emotion, attitude and change.” Our mission: building architecture sustainably, thinking innovatively and creating social added value. “Sehw stands for an aesthetic of sustainability in architecture.” // Sustainability // Acting sustainably We are not just planning for today but for the generation of tomorrow and beyond. For us, sustainable architecture means forward-looking planning and the development of future-proof utilization concepts. In times of rapid climate change, we are committed to resource-conserving construction methods and the use of renewable energies. Recyclable building materials and circular economy are the basis for a long life cycle and corresponding sustainability certifications of our buildings. We value and protect existing structures and materials. Some of Sehw Architektur’s most prominent projects include: KIT, Karlsruhe, Germany Weitblick Innovation Campus, Augsburg, Germany Inclusive School Centre Döbern, Döbern, Germany The Copper Coil, Rostock, Germany Around the Corner – Student Apartment Building, Berlin, Germany The following statistics helped Sehw Architektur achieve 24th place in the 30 Best Architecture Firms in Germany: Featured Projects 5 Total Projects 18 23. PHILIPPARCHITEKTEN Anna Philipp © PHILIPPARCHITEKTEN Anna Philipp A passion for houses. There’s nothing more significant to describe what our architecture office is about: houses — simple, yet complex. The archetype of all construction is our passion. That’s what we stand for. On this we work holistically with a team of architects and engineers. Center of our designing is the human being. We understand architecture as a second skin, which must be tailored. At the same time it’s essential to reflect the unique character of the location. The goal is a harmonious triad of mankind, nature and architecture. The focus and specialization on houses and villas is faced by a wide diversification in the range of services offered. Some of PHILIPPARCHITEKTEN Anna Philipp’s most prominent projects include: Villa Philipp, Waldenburg, Germany Villa Lombardo, Lugano, Switzerland A monastery of modernity, Augsburg, Germany Villa Schatzlmayr, Passau, Germany Villa Mauthe, Bahlingen, Germany The following statistics helped PHILIPPARCHITEKTEN Anna Philipp achieve 23rd place in the 30 Best Architecture Firms in Germany: Featured Projects 5 Total Projects 22 22. KRESINGS © Roman Mensing KRESINGS is a studio for architecture, interior design, urban planning and product design with offices in Munster and Dusseldorf. Since its founding by Rainer Maria Kresing in 1985 four further partners joined the management: Kilian Kresing, Christian Kawe, Matthias Povel and André Perret. More than 60 employees — architects, designers, planners and engineers — guarantee a broad range of creative and qualified services. Experience meets creative ease. The studio has been awarded with national awards like those of the BDA (Bund Deutscher Architekten) and the DAM (Deutsches Architektur Museum). KRESINGS: Experts and team players in areas of office and industrial buildings, facilities for research, education and culture as well as individual designs for residential buildings. Some of KRESINGS’ most prominent projects include: Student Residence Boeselagerstraße, Münster, Germany Headquarters Mitsubishi Electric Europe, Ratingen, Germany Petting Zoo, Öhringen, Germany Freiherr-vom-Stein-High-School, Münster, Germany Residential Building Hoher Heckenweg, Münster, Germany The following statistics helped KRESINGS achieve 22nd place in the 30 Best Architecture Firms in Germany: Featured Projects 5 Total Projects 33 21. 3deluxe © 3deluxe The interdisciplinary design collective 3deluxe, consisting of about 30 individuals centered around Dieter Brell, Peter Seipp and Andreas and Stephan Lauhoff, has been creating groundbreaking impulses in the fields of architecture and interior design, graphic and media design. In creative synergy hybrid forms of two and three dimensional design are created: graphic works develop a spatial impact, while architectural drafts are based on communication principles. In this way, complex collages are contrived, so called ‚multilayered atmospheres‘, that foster multiple sensory experiences and allow for a multitude of potential interpretations. Paramount is the broadening of an absolute understanding of space and image towards a dynamic, processual approach. Some of 3deluxe’s most prominent projects include: V- Plaza Urban Development, Kaunas, Lithuania Kaffee Partner Headquarters, Osnabrück, Germany Butterfly Pavilion, Sharjah, United Arab Emirates Leonardo Glass Cube, Bad Driburg, Germany Cyberhelvetia The following statistics helped 3deluxe achieve 21st place in the 30 Best Architecture Firms in Germany: A+Awards Finalist 2 Featured Projects 3 Total Projects 20 20. Christoph Hesse Architects © Deimel und Wittmar Christoph Hesse Architects was founded in 2010 by Christoph Hesse, has offices in Korbach and, since 2018, in Berlin. The architectural practice currently employs an international team of 15 people and has won numerous awards. Some of Christoph Hesse Architects’ most prominent projects include: VITOS Outpatient psychiatric clinic for traumatized refugees, Korbach, Germany Villa F / the off-the-grid house in the central highlands of Germany, Medebach, Germany StrohTherme, Medebach, Germany Room of Silence, Korbach, Germany The following statistics helped Christoph Hesse Architects achieve 20th place in the 30 Best Architecture Firms in Germany: A+Awards Winner 2 Featured Projects 2 Total Projects 4 19. Zeller & Moye © Zeller & Moye Zeller & Moye is a design studio based in Mexico City and Berlin that works at the intersection of architecture, arts, design and latest technology through an experimental, multidisciplinary and collaborative working culture. Some of Zeller & Moye’s most prominent projects include: HAUS KÖRIS, Brandenburg, Germany SANDRA WEIL Store, Mexico City, Mexico TROQUER FASHION HOUSE, Mexico City, Mexico CASA VERNE, Mexico City, Mexico CASA HILO, Mexico The following statistics helped Zeller & Moye achieve 19th place in the 30 Best Architecture Firms in Germany: Featured Projects 5 Total Projects 12 18. Ippolito Fleitz Group – Identity Architects © Ippolito Fleitz Group - Identity Architects Ippolito fleitz group is a multidisciplinary, internationally operating design studio based in Stuttgart.We are identity architects. We work in unison with our clients to develop architecture, products and communication that are part of a whole and yet distinctive in their own right. This is how we define identity.With meticulous analysis before we begin.With animated examination in the conceptional phase. With a clarity of argument in the act of persuasion.With a love of accuracy in the realisation.With a serious goal and a lot of fun along the way. Working together with our clients.As architects of identity, we conceive and construct buildings, interiors and landscapes; we develop products and communication measures. Some of Ippolito Fleitz Group – Identity Architects’ most prominent projects include: Das GERBER, Stuttgart, Germany Hunke – Jewellers and Opticians, Ludwigsburg, Germany Bella Italia Weine, Stuttgart, Germany ippolito fleitz group | Residential Building, Denkendorf, Germany WakuWaku Dammtor, Hamburg, Germany The following statistics helped Ippolito Fleitz Group - Identity Architects achieve 18th place in the 30 Best Architecture Firms in Germany: A+Awards Finalist 1 Featured Projects 4 Total Projects 26 17. VON M © Zooey Braun VON M is an architecture and design firm based in Germany. VON M’s design portfolio includes a variety of architectural projects, such as cultural, residential, educational, commercial, hospitality and sport, and more. Some of VON M’s most prominent projects include: Museum Luthers Sterbehaus, Eisleben, Germany BHM Pavillon, Wolfegg, Germany Kinder- und Familienzentrum, Ludwigsburg, Germany Hotel Bauhofstrasse, Ludwigsburg, Germany HS77, Stuttgart, Germany The following statistics helped VON M achieve 17th place in the 30 Best Architecture Firms in Germany: Featured Projects 6 Total Projects 11 16. Plastique Fantastique © Plastique Fantastique Plastique Fantastique is a collective for temporary architecture that samples the performative possibilities of urban environments. Established in Berlin in 1999, Plastique Fantastique has been influenced by the unique circumstances that made the city a laboratory for temporary spaces. Plastique Fantastique’s synthetic structures affect surrounding spaces like a soap bubble does: Similar to a foreign body, it occupies and mutates urban space. Their interventions change the way we perceive and interact in urban environments. By mixing different landscape types, an osmotic passage between private and public space is generating new hybrid environments.Regardless the way people view a bubble, walk around its exterior or move inside it, the pneumatic structure is a medium to experience the same physical setting in a temporary extraordinary situation. Some of Plastique Fantastique’s most prominent projects include: LOUD SHADOWS, Terschelling, Netherlands Blurry Venice, Venice, Italy Aeropolis, Copenhagen, Denmark superKOLMEMEN, Helsinki, Finland MOBILE PPS (Personal Protective Space) for Doctors The following statistics helped Plastique Fantastique achieve 16th place in the 30 Best Architecture Firms in Germany: Featured Projects 5 Total Projects 5 15. 4a Architekten © 4a Architekten GmbH Shaping atmosphere, lending identity, creating quality of space — these are the values that characterize the buildings of 4a Architekten. The starting point and guiding principle of our work is the concept of architecture as living space. Our buildings come into being through intensive team work shaped by interdisciplinary thinking and action. What characterizes a location in terms of its culture and history? What are the client’s expectations and objectives? What is viable within the budget and what are the benefits for users? These questions and this approach bring us to solutions with an individual character — and they apply just as much to the planning of buildings as to the design of interior spaces. Some of 4a Architekten’s most prominent projects include: Therme Lindau on Lake Constance, Lindau, Germany Balingen Civic Hall, Balingen, Germany Emser Thermal Baths, Bad Ems, Germany Spreewald Spa Hotel, Burg, Germany Stegermatt Aquatic Centre, Offenburg, Germany The following statistics helped 4a Architekten achieve 15th place in the 30 Best Architecture Firms in Germany: Featured Projects 7 Total Projects 15 14. schneider+schumacher © schneider+schumacher / Frankfurt - Vienna - Tianjin Our architectural approach is characterized by the enjoyment we have in finding solutions to the complex demands of today’s buildings. We adapt our buildings to fit into their surroundings, yet we also create landmarks. Pragmatic poetry, nurtured not only by design clarity and a conscientious attitude towards the task in hand, but also by a delight in fine details. This design process is constantly informed by the dialogue that takes place on a daily basis between the various professional disciplines in all our specialized divisions – architecture, construction and project management, design, a.o. — and international offices. schneider+schumacher is headquartered in Frankfurt (GE), and has two branches in Vienna (AU) and Tianjin (CN). Some of schneider+schumacher’s most prominent projects include: Autobahn Church, Wilnsdorf, Germany Oil Harbour Bridge, Raunheim, Germany DOXX – Quayside Development at Mainz Customs Port, Mainz, Germany Städel Museum Extension, Frankfurt, Germany Siegerland Motorway Church, Wilnsdorf, Wilnsdorf, Germany The following statistics helped schneider+schumacher achieve 14th place in the 30 Best Architecture Firms in Germany: A+Awards Winner 1 A+Awards Finalist 2 Featured Projects 5 Total Projects 12 13. ingenhoven associates © ingenhoven associates Celebrating 40 years of excellence since 1985, the studio is pioneer in sustainable architecture, designing and delivering projects of all sizes and typologies across nearly every region of the world, adhering to the highest green building standards, including LEED, Green Star, Minergie, BREEAM, DGNB and CASBEE. With a tailored approach to each location, the multinational, interdisciplinary team creates nuanced architectural solutions with added value and positive social impact. Some of ingenhoven associates’ most prominent projects include: Düsseldorfer Schauspielhaus, Düsseldorf, Germany Freiburg Town Hall, Freiburg, Germany Kö-Bogen 2, Düsseldorf, Germany Marina One, Singapore, Singapore Daniel Swarovski Corporation, Männedorf, Switzerland The following statistics helped ingenhoven associates achieve 13th place in the 30 Best Architecture Firms in Germany: A+Awards Finalist 2 Featured Projects 5 Total Projects 28 12. gmp · Architects von Gerkan, Marg und Partner © HG Esch Photography The architects von Gerkan, Marg and Partners (gmp) are an architectural practice that was founded in Hamburg and has branches worldwide. With our generalist approach and more than 50 years of experience, we complete projects in dialogue with our clients and the participating planning disciplines, at all scales and cultural contexts, covering all design phases and working on all continents. The range of our projects extends from family residences to high-rise buildings, from stadiums to concert halls, from office buildings to bridges, and from door hardware to urban planning. With holistic sustainability in mind, we aim to create new and refurbished architecture that is long-lasting and goes beyond temporary fashions, taking into account the global challenges and issues of urbanization, digitalization, and mobility. Some of gmp · Architects von Gerkan, Marg und Partner’s most prominent projects include: Guna Villa, Jūrmala, Latvia Universiade 2011 Sports Center, Shenzhen, China Olympic Stadium, Kiev, Ukraine, Kyiv, Ukraine Olympic Stadium, Berlin, Germany Twin Towers, Commodity Exchange Plaza, Dalian, China The following statistics helped gmp · Architects von Gerkan, Marg und Partner achieve 12th place in the 30 Best Architecture Firms in Germany: Featured Projects 8 Total Projects 36 11. kadawittfeldarchitektur © kadawittfeldarchitektur We are kadawittfeldarchitektur. Originally founded in Aachen in 1999, we today stand for more than just architectural design. The interdisciplinary approach of our work, linking architecture, interior and product design on the one hand and at the interface of town planning and urban projects on the other hand, reflects the full range of our creative output. kadawittfeldarchitektur develops added value space. In a team of more than 170 persons, we create architecture with added value space for living, communication and work environments. In the way we deal with volumes, materials, structures and functions, we strive to integrate our schemes into their surroundings with the objective of creating contemporary and sustainable architecture and meeting the needs of both the users and the general public. Some of kadawittfeldarchitektur’s most prominent projects include: CELTIC MUSEUM, Glauburg, Germany ADIDAS LACES, Herzogenaurach, Germany SPZ, HALLEIN, Hallein, Austria SENIOR CITIZENS RESIDENCE ALTENMARKT, Altenmarkt im Pongau, Austria SALZBURG CENTRAL STATION, Salzburg, Austria The following statistics helped kadawittfeldarchitektur achieve 11th place in the 30 Best Architecture Firms in Germany: Featured Projects 8 Total Projects 32 10. GRAFT © GRAFT What is graft? The English word ‘graft’ provokes a variety of meanings and multiple readings. It stands for transplants in the field of medicine, for cheating, but also for hard work.  In the terminology of botany, grafting is described as the addition of one shoot onto a genetically different host. Some of GRAFT’s most prominent projects include: Ice Stadion “Arena Schierke”, Wernigerode, Germany Show Palace Munich, Munich, Germany Autostadt Roof and Service Pavilion, Wolfsburg, Germany Eiswerk, Berlin, Germany Villa M , Berlin, Germany The following statistics helped GRAFT achieve 10th place in the 30 Best Architecture Firms in Germany: A+Awards Finalist 2 Featured Projects 7 Total Projects 17 9. HENN © HENN HENN is an international architecture studio with over 75 years of experience in designing innovative work environments across office, science, healthcare, industry, education, and culture. An interdisciplinary team of 400 professionals works from offices in Munich, Berlin, Frankfurt am Main, and Shanghai. The design process is collaborative and driven by curiosity. HENN draws from the rich expertise of three generations and a global network of partners. All three generations share a common mindset: openness and curiosity. This spirit drives the studio to continuously question and redefine architectural typologies. HENN was founded in 1947 by Walter Henn in Dresden. Early on, he specialized in industrial buildings and played a key role in establishing the Braunschweig School through his academic work. Some of HENN’s most prominent projects include: Porsche Pavilion, Wolfsburg, Germany Zalando Headquarters Berlin, Berlin, Germany Bugatti Atelier, Molsheim, France MobileLife Campus, Wolfsburg, Germany The CUBE, Dresden, Germany The following statistics helped HENN achieve 9th place in the 30 Best Architecture Firms in Germany: A+Awards Winner 2 A+Awards Finalist 2 Featured Projects 6 Total Projects 30 8. Auer Weber © Aldo Amoretti Photography Founded in 1980, we are an internationally active architectural firm with offices in Stuttgart and Munich. We employ around 150 people from 20 countries and work on projects of various sizes and tasks from initial design through to completion. Each year, we create entries for between 30 and 40 competitions in our two offices, from which we generate a large proportion of our orders. These range from buildings for the community to educational and administrative buildings, sports and leisure facilities and large infrastructure projects. The diversity of our architecture is the result of in-depth study of the building tasks and where these tasks originate. Some of Auer Weber’s most prominent projects include: Aquatic Centre “Aquamotion” Courchevel , Saint-Bon-Tarentaise, France Arena du Pays d’Aix, Aix-en-Provence, France Extension of the District Office in Starnberg, Starnberg, Germany ESO Headquarters Extension, Garching, Germany Olympic Aquatics Stadium, Route de Torcy, France The following statistics helped Auer Weber achieve 8th place in the 30 Best Architecture Firms in Germany: A+Awards Winner 2 A+Awards Finalist 1 Featured Projects 9 Total Projects 24 7. Peter Ruge Architekten © Peter Ruge Architekten GmbH Identity+Sustainability=Architecture Peter Ruge Architekten is a locally and internationally active planning office based in Berlin. Our mission is simple: to develop and build sustainable architecture of the future. The agenda of the team along with three partners Peter Ruge, Kayoko Uchiyama and Matthias Matschewski includes new buildings, optimization of existing properties and urban planning designs. The projects are holistic, i.e. adapted to the climate, culture and needs of the users, and have received numerous awards and certifications. Our detailed understanding of sustainable design processes supports the decisions of our clients. In education field, Prof. Ruge shares our knowledge with a global design community at DIA, Anhalt University of Applied Sciences in Dessau, Shenyang Jianzhu University in China and Kyoto Seika University in Japan. Some of Peter Ruge Architekten’s most prominent projects include: Busan Opera House, South Korea, Busan, South Korea Congress Center Hangzhou, Hangzhou, China House O, Germany, Potsdam-Mittelmark, Germany LTD_1 Hamburg, Germany, Hamburg, Germany Muzeum Lotnictwa Krakow, Poland The following statistics helped Peter Ruge Architekten achieve 7th place in the 30 Best Architecture Firms in Germany: Featured Projects 12 Total Projects 18 6. HPP Architects © Christa Lachenmaier Photography HPP Architects is one of Europe’s leading architectural partnerships with a full range of architectural and master planning services. Since its foundation by Professor Hentrich, the 4th generation of HPP partnership today includes a global team of more than 25 nationalities and 480 architects, engineers, urban designers and specialists. Today it comprises 13 offices including 8 regional offices in Germany and 5 international branches in Turkey, China and Netherlands. HPP Architects’ headquarter is located in the Düsseldorf Media Harbor, further offices are located in Amsterdam, Beijing, Berlin, Cologne, Frankfurt, Hamburg, Istanbul, Leipzig, Munich, Shanghai, Shenzhen and Stuttgart. HPP completed more than 1200 buildings worldwide and aspires to create architectural quality of lasting value beyond the here and now: timeless and yet clearly part of their time, innovative and equally grounded in history. Some of HPP Architects’s most prominent projects include: LVM 5 , Münster, Germany Medical Library Oasis (O.A.S.E.), Düsseldorf, Germany Hochschule Ruhr West, Mülheim, Germany Henkel Asia-Pacific and China Headquarters, Shanghai, China Dreischeibenhaus, Düsseldorf, Germany The following statistics helped HPP Architects achieve 6th place in the 30 Best Architecture Firms in Germany: A+Awards Finalist 3 Featured Projects 12 Total Projects 25 5. Behnisch Architekten © David Matthiessen The Stuttgart-based practice known today as Behnisch Architekten was founded in 1989 under the leadership of Stefan Behnisch. Originally established as a branch office of Günter Behnisch’s practice Behnisch & Partner, it became independent in 1991 and has subsequently developed into an international practice with offices in Stuttgart, Munich, Los Angeles/California (1999 – 2011), and Boston. These offices are directed by Stefan Behnisch and his partners in varying combinations. The Partners are Robert Hösle, Robert Matthew Noblett and Stefan Rappold. Stefan Behnisch is involved in all three offices. From the outset, the social dimension of architecture has been a fundamental aspect of the firm’s design philosophy. Some of Behnisch Architekten’s most prominent projects include: SC Workplaces, California City of Santa Monica Public Parking Structure #6, Santa Monica, California Primary School Infanteriestrasse, München, Germany Harvard University Science and Engineering Complex, Boston, Massachusetts John and Frances Angelos Law Center, University of Baltimore, Baltimore, Maryland The following statistics helped Behnisch Architekten achieve 5th place in the 30 Best Architecture Firms in Germany: A+Awards Finalist 9 Featured Projects 8 Total Projects 24 4. wulf architekten © Tobias Vollmer wulf architekten emerged from the architecture practice established 1987 in Stuttgart by Tobias Wulf. Currently the office is managed by Tobias Wulf, Jan-Michael Kallfaß, Ingmar Menzer and Steffen Vogt. From 1996 to 2018, Kai Bierich and Alexander Vohl were partners of Tobias Wulf at wulf architekten. Currently, the company has about 140 employees, nine of them being senior architects. With three office locations – Stuttgart, Berlin and Basel (CH) – wulf architekten is also working on projects abroad. Some of wulf architekten’s most prominent projects include: Parking Garage Facade P22a at the Cologne Exhibition Centre, Cologne, Germany Four primary schools in modular design, Munich, Germany School Center North, Stuttgart, Germany Canteen and Media Center for North vocational school center, Darmstadt, Germany Chamber of Industry and Commerce, headquarters, Stuttgart, Germany The following statistics helped wulf architekten achieve 4th place in the 30 Best Architecture Firms in Germany: A+Awards Winner 1 A+Awards Finalist 1 Featured Projects 11 Total Projects 18 3. TCHOBAN VOSS Architekten © TCHOBAN VOSS Architekten GmbH TCHOBAN VOSS Architekten design, plan and build for national and international clients in the public and private sectors. The company, with offices in Hamburg, Berlin and Dresden, is named after Sergei Tchoban, architect BDA, and his partner Ekkehard Voss, architect BDA (1963-2024). With over 150 highly qualified, interdisciplinary employees and many years of experience, it offers architecturally and functionally sustainable solutions for a wide range of building projects in Germany and abroad. TCHOBAN VOSS Architekten is member of the Association of German Architects (BDA), the Chambers of Architects in Hamburg, Berlin and Saxony, the Förderverein Bundesstiftung Baukultur e.V. as well as of the European Architects Network (EAN). Some of TCHOBAN VOSS Architekten’s most prominent projects include: EDGE Suedkreuz Berlin, Berlin, Germany SKF Test Centre for large-scale bearings, Schweinfurt, Germany Seestraße, Berlin, Berlin, Germany Koenigstadt-Quartier, Berlin, Germany EMBASSY – Living alongside Koellnischer Park, Berlin, Berlin, Germany The following statistics helped TCHOBAN VOSS Architekten achieve 3rd place in the 30 Best Architecture Firms in Germany: A+Awards Winner 1 A+Awards Finalist 6 Featured Projects 12 Total Projects 29 2. Barkow Leibinger © Barkow Leibinger The scope of Barkow Leibinger’s work spans from cultural projects to industrial ones. Their focus on industrial architecture includes master planning and building representational and functional buildings for production, logistical and office spaces. Some of Barkow Leibinger’s most prominent projects include: Production Hall Trumpf, Hettingen, Germany Stadthaus M1 – Green City Hotel, Freiburg, Germany Harvard ArtLab, Boston, Massachusetts Production Hall, Grüsch, Switzerland Fraunhofer Research Campus, Waischenfeld, Germany The following statistics helped Barkow Leibinger achieve 2nd place in the 30 Best Architecture Firms in Germany: Featured Projects 12 Total Projects 17 1. J.MAYER.H © J.MAYER.H J. MAYER H’s studio, focuses on works at the intersection of architecture, communication and new technology. From urban planning schemes and buildings to installation work and objects with new materials, the relationship between the human body, technology and nature form the background for a new production of space. Some of J.MAYER.H’s most prominent projects include: MIAMI MUSEUM GARAGE, Miami, Florida n.n. Residence, Moscow, Russia Hasselt Court House , Hasselt, Belgium Highway Rest Stops, Tbilisi, Georgia Rest Stops, Gori, Georgia Featured image: Tram Stops, Kehl, Germany The following statistics helped J.MAYER.H achieve 1st place in the 30 Best Architecture Firms in Germany: A+Awards Winner 5 A+Awards Finalist 3 Featured Projects 19 Total Projects 30 Why Should I Trust Architizer’s Ranking? With more than 30,000 architecture firms and over 130,000 projects within its database, Architizer is proud to host the world’s largest online community of architects and building product manufacturers. Its celebrated A+Awards program is also the largest celebration of architecture and building products, with more than 400 jurors and hundreds of thousands of public votes helping to recognize the world’s best architecture each year. Architizer also powers firm directories for a number of AIA (American Institute of Architects) Chapters nationwide, including the official directory of architecture firms for AIA New York. An example of a project page on Architizer with Project Award Badges highlighted A Guide to Project Awards The blue “+” badge denotes that a project has won a prestigious A+Award as described above. Hovering over the badge reveals details of the award, including award category, year, and whether the project won the jury or popular choice award. The orange Project of the Day and yellow Featured Project badges are awarded by Architizer’s Editorial team, and are selected based on a number of factors. The following factors increase a project’s likelihood of being featured or awarded Project of the Day status: Project completed within the last 3 years A well written, concise project description of at least 3 paragraphs Architectural design with a high level of both functional and aesthetic value High quality, in focus photographs At least 8 photographs of both the interior and exterior of the building Inclusion of architectural drawings and renderings Inclusion of construction photographs There are 7 Projects of the Day each week and a further 31 Featured Projects. Each Project of the Day is published on Facebook, Twitter and Instagram Stories, while each Featured Project is published on Facebook. Each Project of the Day also features in Architizer’s Weekly Projects Newsletter and shared with 170,000 subscribers.     We’re constantly look for the world’s best architects to join our community. If you would like to understand more about this ranking list and learn how your firm can achieve a presence on it, please don’t hesitate to reach out to us at editorial@architizer.com. The post 30 Best Architecture and Design Firms in Germany appeared first on Journal.

This is today’s edition of The Download, our weekday newsletter that provides a daily dose of what’s going on in the world of technology. Manus has kick-started an AI agent boom in China Last year, China saw a boom in foundation models, the do-everything large language models that underpin the AI revolution. This year, the focus has shifted to AI agents—systems that are less about responding to users’ queries and more about autonomously accomplishing things for them.There are now a host of Chinese startups building these general-purpose digital tools, which can answer emails, browse the internet to plan vacations, and even design an interactive website. Many of these have emerged in just the last two months, following in the footsteps of Manus—a general AI agent that sparked weeks of social media frenzy for invite codes after its limited-release launch in early March.As the race to define what a useful AI agent looks like unfolds, a mix of ambitious startups and entrenched tech giants are now testing how these tools might actually work in practice—and for whom. Read the full story. —Caiwei Chen Inside the race to find GPS alternatives Later this month, an inconspicuous 150-kilogram satellite is set to launch into space aboard the SpaceX Transporter 14 mission. Once in orbit, it will test super-accurate next-generation satnav technology designed to make up for the shortcomings of the US Global Positioning System (GPS). Despite the system’s indispensable nature, the GPS signal is easily suppressed or disrupted by everything from space weather to 5G cell towers to phone-size jammers worth a few tens of dollars. The problem has been whispered about among experts for years, but it has really come to the fore in the last three years, since Russia invaded Ukraine.Now, startup Xona Space Systems wants to create a space-based system that would do what GPS does but better. Read the full story. —Tereza Pultarova Why doctors should look for ways to prescribe hope —Jessica Hamzelou This week, I’ve been thinking about the powerful connection between mind and body. Some new research suggests that people with heart conditions have better outcomes when they are more hopeful and optimistic. Hopelessness, on the other hand, is associated with a significantly higher risk of death. The findings build upon decades of fascinating research into the phenomenon of the placebo effect. Our beliefs and expectations about a medicine (or a sham treatment) can change the way it works. The placebo effect’s “evil twin,” the nocebo effect, is just as powerful—negative thinking has been linked to real symptoms. Researchers are still trying to understand the connection between body and mind, and how our thoughts can influence our physiology. In the meantime, many are developing ways to harness it in hospital settings. Is it possible for a doctor to prescribe hope? Read the full story. This article first appeared in The Checkup, MIT Technology Review’s weekly biotech newsletter. To receive it in your inbox every Thursday, and read articles like this first, sign up here. The must-reads I’ve combed the internet to find you today’s most fun/important/scary/fascinating stories about technology. 1 Elon Musk threatened to cut off NASA’s use of SpaceX’s Dragon spacecraftHis war of words with Donald Trump is dramatically escalating. (WP $)+ If Musk actually carried through with his threat, NASA would seriously struggle. (NYT $)+ Silicon Valley is starting to pick sides. (Wired $)+ It appears as though Musk has more to lose from their bruising breakup. (NY Mag $) 2 Apple and Alibaba’s AI rollout in China has been delayedIt’s the latest victim of Trump’s trade war. (FT $)+ The deal is supposed to support iPhones’ AI offerings in the country. (Reuters) 3 X’s new policy blocks the use of its posts to ‘fine-tune or train’ AI modelsUnless companies strike a deal with them, that is. (TechCrunch)+ The platform could end up striking agreements like Reddit and Google. (The Verge) 4 RJK Jr’s new hire is hunting for proof that vaccines cause autismVaccine skeptic David Geier is seeking access to a database he was previously barred from. (WSJ $)+ How measuring vaccine hesitancy could help health professionals tackle it. (MIT Technology Review) 5 Anthropic has launched a new service for the militaryClaude Gov is designed specifically for US defense and intelligence agencies. (The Verge)+ Generative AI is learning to spy for the US military. (MIT Technology Review) 6 There’s no guarantee your billion-dollar startup won’t failIn fact, one in five of them will. (Bloomberg $)+ Beware the rise of the AI coding startup. (Reuters) 7 Walmart’s drone deliveries are taking offIt’s expanding to 100 new US stories in the next year. (Wired $) 8 AI might be able to tell us how old the Dead Sea Scrolls really are Models suggest they’re even older than we previously thought. (The Economist $)+ How AI is helping historians better understand our past. (MIT Technology Review) 9 All-in-one super apps are a hit in the Gulf They’re following in China’s footsteps. (Rest of World) 10 Nintendo’s Switch 2 has revived the midnight launch eventFans queued for hours outside stores to get their hands on the new console. (Insider $)+ How the company managed to dodge Trump’s tariffs. (The Guardian) Quote of the day “Elon finally found a way to make Twitter fun again.” —Dan Pfeiffer, a host of the political podcast Pod Save America, jokes about Elon Musk and Donald Trump’s ongoing feud in a post on X. One more thing This rare earth metal shows us the future of our planet’s resources We’re in the middle of a potentially transformative moment. Metals discovered barely a century ago now underpin the technologies we’re relying on for cleaner energy, and not having enough of them could slow progress.  Take neodymium, one of the rare earth metals. It’s used in cryogenic coolers to reach ultra-low temperatures needed for devices like superconductors and in high-powered magnets that power everything from smartphones to wind turbines. And very soon, demand for it could outstrip supply. What happens then? And what does it reveal about issues across wider supply chains? Read our story to find out. —Casey Crownhart We can still have nice things A place for comfort, fun and distraction to brighten up your day. (Got any ideas? Drop me a line or skeet ’em at me.) + Sightings of Bigfoot just happen to correlate with black bear populations? I smell a conspiracy!+ Watch as these symbols magically transform into a pretty impressive Black Sabbath mural.+ Underwater rugby is taking off in the UK.+ Fed up of beige Gen Z trends, TikTok is bringing the 80s back.

So, you’ve braved the pre-order sites, or maybe you’ve just gotten lucky while waiting in line—either way, you’ve got yourself a Nintendo Switch 2. Congratulations! But before you start gaming, there are a few things you’ll need to keep in mind while setting up your console. Nintendo is known for being user friendly, but also a bit particular. Case in point: You can only do a full transfer of your Switch 1 data to your Switch 2 during setup, and if you miss this opportunity, you’ll have to reset your device to try again, or manually copy over your games and save data piece-by-piece later on.Luckily, I’ve got your back. Read on for a quick guide on how to set up your Nintendo Switch 2, and the three other features you should set up before you start playing.How to start setting up a Nintendo Switch 2For the most part, setting up a new Switch 2 out of the box is straightforward, but you’ll still want to pay close attention to each step before moving on, especially when it comes to transferring console data.First, remove your Switch 2 and your joy-con controllers from their packaging. Then, plug your joy-cons into their respective slots (they’ll attach magnetically, so it’s much simpler than on the first Switch). If you don’t know which joy-con goes where, the one with red highlights goes to the right of the screen, and the one with blue highlights goes to the left.Next, plug your Switch into power using the included charging brick and cable, and power it on. On the screens that follow, select your language and region, then read and accept the end-user license agreement. Credit: Michelle Ehrhardt You’ll see a screen to connect to the internet and download the console’s day-one system update. This technically isn’t mandatory, and skipping it (with the X button on the right joy-con) will instead take you to time zone settings. However, most features will be locked down, including backward compatibility, until you download it, so I recommend doing it during setup if possible. If you do skip this step, you can access the update later under Settings > System > System Update.Once you’re connected to the internet and you’ve started downloading the update, you’ll be able to continue setup while it downloads. Now, you’ll pick your time zone and click through a couple of tutorial pages. These will instruct you about portable and TV play, tell you how to use the kickstand and extra USB-C port, and walk you through detaching your joy-con from the console (press in the button on the back of the joy-con, underneath the trigger, and pull). You can also click through an optional tutorial on connecting your Switch 2 to a TV, if you like, after which you’ll get quick guides on using the included joy-con grip accessory and the joy-con wrist straps.If your console hasn’t finished updating, it’ll finish that now, and then take you to your first big decision: do you want to transfer your Switch 1 data to your Switch 2?Transferring Switch 1 data to the Switch 2During Switch 2 setup, Nintendo will allow you to transfer your Switch 1 data to your Switch 2, but there are a few caveats.You’ll know you’re ready for this once your system update is downloaded and you’re on a screen that says “To Nintendo Switch Console Owners,” above a graphic of someone holding a Switch 1 and Switch 2. Next to the graphic, you’ll see two buttons: Begin System Transfer, Don’t Transfer Data, plus a third button below that explains the process to you, but leaves out a few key details.Before you make your decision, the most important thing to remember is this: There are actually two ways to transfer data from the Switch 1 to the Switch 2, and despite what you might have read elsewhere, locally transferring your Switch 1 data to the Switch 2 during setup will not factory reset your original Switch. Unless you’ve taken extra steps beforehand, this is the option Nintendo’s setup process will recommend to you, so most users don’t need to be scared about accidentally erasing their original consoles. Credit: Michelle Ehrhardt If you stick with a local transfer, it will simply copy over your data to your Switch 2, so that it exists on both systems. There are a few specific cases where some data will get removed from your original device as it makes its way over to your new one, but for the most part, you’ll be able to keep using your original device as usual after the transfer, and there are ways to get that data back later on (I’ll get into that). Just know that save data for specific games, as well as some free-to-play games, may have been deleted from your Switch 1 and moved over to your Switch 2. Don’t worry— Nintendo will warn you about which software will be affected during the transfer process. Additionally, screenshots and video captures stored on a microSD card attached to the Switch 1 will need to be moved over manually later on.How to transfer your Switch 1 data locallyWith that in mind, if you want to transfer your data locally, which is what most people should do, click the Begin System Transfer button and follow the instructions—this involves signing into your Nintendo account, keeping your original Switch powered on and in close proximity to the Switch 2, and activating the transfer on your original Switch under Settings > System Settings > System Transfer to Nintendo Switch 2.How to transfer your Switch 1 data using Nintendo's serversThe confusion about factory resets comes from this data transfer option, which involves using the Nintendo servers. This will factory reset your Switch, and is best if you plan to sell it anyway, or if you expect to be away from your original Switch during Switch 2 setup and don’t mind setting up your original console from scratch when you get back to it. To start this kind of transfer, power on your original Switch, navigate to the System Transfer page mentioned above, then select I don’t have a Nintendo Switch 2 yet. Take note of the Download Deadline for later. Conveniently, that does point to one upside to this method: you can start it before you even have a Switch 2 in hand.Now, click Next, then Upload Data, then OK, followed by another OK. Click Start Initialization to begin factory resetting your original Switch. From here, your original Switch will revert to how it was before you bought it, and you’ll need to move over to your Switch 2, click Begin System Transfer, and sign into your Nintendo account. If the system detects that you have transfer data to download from the cloud, it’ll walk you through the process. Note, however, that if you don’t download your transfer data before the deadline you jotted down earlier, you’ll lose access to it.If you want to skip the data transfer process...If you’d rather not transfer your data, that’s also fine, but you won’t have an opportunity to do so later, and will instead need to move games and save data over manually. Click the Don’t Transfer Data button, then Continue to move to the next step.Adding a user and parental controlsWith system transfers out of the way, you’re through the hardest part of setting up your new console. Now, you’ll be prompted to add a user to the system. Here, you can sign in with your Nintendo Account to get access to your Switch Online subscription and your collection of downloadable games, or create a local user profile. After that, you can add more users as you like, or you can save that for later (simply navigate to System Settings > User > Add User).Next up, parental controls. Like with additional users, you can set these up later under System Settings > Parental Controls, but there’s no harm to setting them up now as well. To do so, click Set Parental Controls.  Credit: Michelle Ehrhardt You’ll have a few options. Most of these will prompt you to use Nintendo’s Parental Controls app, but you can also click the X button on the right-hand joy-con to set up limited parental controls directly on the console. Doing so will allow you to select from a number of presets that will block access to certain games and communication features, but not much else. Using the app, meanwhile, will let you set a daily play time limit, bedtime settings, restrictions on the new GameChat feature, and see reports on play time and games played. It also doesn’t require a Switch Online subscription, so it’s worth using if you have a smart device.To set up parental controls using the app, first download it for either iOS or Android using the information on the screen, then click the “If You’ve Already Downloaded the App” button. Enter the registration code from your app into your Switch 2 system, then follow the instructions in the app to finish setup. Which buttons you’ll need to click will depend on the controls you’d like to activate, as well as for which users and systems, but it’s fairly straightforward.MicroSD card limitationsJust a couple more screens. First, a quick warning about microSD cards. Unlike the Switch 1, the Switch 2 is only compatible with microSD Express cards, which are faster, but options for them are also a bit more limited—in other words, there’s a good chance you won’t be able to use the same microSD card from your Switch 1 on your Switch 2. To use a microSD card on Switch 2, it’ll need either of the two logos shown in the image below. A bit of a bummer, but at least a microSD card is optional (it’ll help you store more games, but the included storage on the Switch 2 is more generous than on the Switch 1). Credit: Michelle Ehrhardt Oh, and like on the Switch 1, the microSD slot is hidden under the kickstand, in case you’re having trouble finding it.Virtual Game CardsYou’re technically through setup at this point, but there are still a few features you’ll probably want to configure before you start gaming. The most obvious of these is Virtual Game Cards, Nintendo’s new system for managing games purchased digitally.Essentially, like the name implies, these work similarly to physical game cards, but over the internet. This means that, unlike with your Steam library, you can only load a game to one console at a time. "Loading" is Nintendo specific term, but for the most part, it just means your game is downloaded and ready to play."(Technically, you can still play the same game on two separate consoles at the same time, even if it isn't loaded on one, but doing so is a bit obtuse—click through here for more details.)To access your Virtual Game Cards, click the Virtual Game Card icon in the bottom row on your Switch 2’s home screen—it’ll look like a game cartridge. From here, if you’ve signed into your Nintendo account, you’ll see all your digital purchases and will be able to download and play them from here. If you haven’t signed into your Nintendo Account, you’ll have the option to do so. Credit: Michelle Ehrhardt Now, you’ll have a few options. First, if a game isn’t loaded onto your original Switch, you can simply download it to your Switch 2 by clicking Load to This Console. If the console isn’t set as your primary device (likely the case if you didn’t do a transfer), you might see a warning if you try to open a game, depending on how up-to-date your original Switch's software is. If your original Switch doesn't have the Virtual Game Cards update yet, you can click the If You Don’t Have That Console button to download your game anyway. It will simply cease being playable on the other console while you use it on this one, although that’s always the case when moving a Virtual Game Card between systems. Otherwise, you might need to link your two systems by bringing them close together and following the instructions on screen before you can load a Virtual Game Card on your new device. If you're not able to do this, like if you've gotten rid of your original Switch while it's still set as your primary device, you can remove your old Switch from your account by deregistering it. After deregistering your old console, you can set your Switch 2 as your new primary device by connecting it to the eShop. If you're able to link your old console to your new one, this won’t be necessary for simply accessing your library, but it will extend any Nintendo Online benefits to all users on your new primary device, rather than the one associated with your Nintendo Account. Credit: Michelle Ehrhardt Alternatively, if you've managed to link your devices, you can use the device that currently has your Virtual Game Card (i.e. your Switch 1) on it to load it to your new one (i.e. your Switch 2). Simply open your games, click Load to Another Console, and follow the instructions on screen. This will have the same effect as the Load to This Console Button. Also, if you'd like to be able to continue playing a game on a device even after moving its Virtual Game Card to another device, you can enable Use Online License under System Settings > User Settings > Online License Settings to do just that. You'll need to be connected to the internet for this to work, whereas you can play a Virtual Game Card offline, but it's better than nothing. Plus, this enables that workaround from earlier in this section that allows you to play the same game on both devices at once.How to lend a Virtual Game Card to someone elseYou’ll also notice that you can lend a Virtual Game Card to members of a “Family Group.” To do this, you’ll first need to set up a Family Group online. On Nintendo’s website, log into your Nintendo Account, then click the Family Group tab on the left hand side of your account page. Here, you can invite members to join your Family Group via email, or create a Family Group account for your child. Note that if you have a Nintendo Switch online Family Plan subscription, members of your Family Group will be able to use its benefits (for up to eight accounts), although accounts that are part of your family group can also still use their individual subscriptions.With a Family Group set up, on the Virtual Game Card page, click the game you’d like to lend out, then Lend to a Family Group Member. Next, bring your Switch 2 in close proximity with that Family Group Member’s device—this needs to be done in person.Finally, click Select a User to Lend to. You can lend up to three games to three different accounts at once, and borrowers will be able to play these games for 14 days. During that time, you won’t be able to play the Game Card, and the borrower won’t get access to your save data while borrowing. However, they will keep their own save data for their next borrowing period, or if they choose to buy the game themselves. There are no limits to how often you can lend out a game, and you can re-lend games immediately upon the borrowing period expiring. Also, while you’ll need to lend out your games in person, they’ll return to you remotely.Transferring save dataEven if you didn’t transfer your Switch 1 data to your Switch 2 during setup, you can still access its save data on your new device. You have a couple of options here.First, the free option. On your original Switch, go to System Settings > Data Management > Transfer Your Save Data. Click Send Data to Another Console, then pick the user whose saves you want to send to your Switch 2. Pick the saves you want to send over, then click OK. Note that these saves will be deleted from your original console once moved over.Next, with your Switch 2 in close proximity to your Switch 1 (this also needs to be done in person), navigate to System Settings > Data Management > Transfer Your Save Data. Click Receive Save Data. To move data from your Switch 2 to your Switch 1, simply perform these steps in reverse.Second, the paid option. If you have a Nintendo Switch Online membership, you can also use cloud saves to move save data between devices. By default, these are enabled automatically and will keep both of your systems up to date with the most recent saves. However, you can also manually download cloud saves either from a game’s software menu (press + or - while hovering over it on the Switch home screen) or from System Settings > Data Management > Save Data Cloud. You can also disable automatic save data download from here, if you like.Lock your home screen behind a passcodeFinally, you can lock your Switch 2 with a PIN for some added security, kind of like a cell phone. To set this up, simply go to Settings > System > Console Lock. Click OK, then follow the instructions on the screen that pops up to enter your PIN.There’s plenty more to dive into with the Switch 2, which I’ll cover over the following week. For now, though, this should be enough to get you started. Happy gaming!

"Claude Gov" is already handling classified information for the US government.

After years of rumors, months of hype and weeks of anticipation, the Nintendo Switch 2 has finally been released into the world. If you successfully pre-ordered a model, then well done, and if you haven’t snagged one yet, fear not. We’ve got literall

FORM Brands Studio has given London’s Air Ambulance Charity a new look. Rather than transporting patients to hospital, the charity’s doctors and paramedics treat seriously injured people at the scene from its two helicopters and eight cars. It is the only organisation performing this role in London. Established in 1989, it is called to a rising number of patients across the capital every year, helping more than 2,000 people in 2024. London’s Air Ambulance Charity (LAAC) needs £17m a year to operate, 96% which comes from donations. “But 60% of Londoners don’t know we’re a charity,” says LAAC’s director of fundraising and marketing, Jayne Clarke. FORM Brands Studio identity for London’s Air Ambulance Charity in OOH posters Its new organisational strategy is about raising awareness, enhancing fundraising efforts and strengthening its connection with London’s communities. “We’re trying to make sure the strategy is about hope and looking forward to the future,” Clarke says. To accompany this new strategy, the charity also decided to change up its visual identity. “Our previous branding was very corporate,” Clarke admits.FORM Brands Studio won the job after a pitch. Strategy director Beth Andlaw set up the east London agency in 2022 with creative director Alex Andlaw. Before that she had been in comms and PR, and had worked with LAAC on and off for about 20 years. FORM Brands Studio identity for London’s Air Ambulance Charity on stage FORM introduced a new wordmark, colour palette, typeface, icons, motion, creative copy, messaging, fundraising memorabilia and photography. However, the existing helicopter icon was retained. “It has a lot of love and legacy,” says Clarke. The agency’s brand idea, Propelling Promise, was inspired by the urgent, intense nature of the work carried out by LAAC’s clinical and operational crews. That was used to give structure to creative copy lines and the new tone of voice. Each lead line includes an element of “propelling” to imply urgency and momentum, and “promise” to imply warmth and hope. That resulted in lines including “Trauma doesn’t stop. Neither do we” and “Here for London. Today, tomorrow, always.” FORM brought in Peggy Nyamekye to work on the copywriting. Meanwhile, the visual identity, developed with designer Mayan Mistry, comprises a gradient design system, drawing on the rotational motion of helicopter blades. Borough names are repeated in radiating patterns and overlaid with the gradient. Red is still central to the charity’s identity, but FORM introduced the vivid orange worn by medics on-scene. “These colours blend in the gradient, creating a visual signature that speaks to urgency, action, optimism and hope,” says Alex Andlaw. https://d3faj0w6aqatyx.cloudfront.net/uploads/2025/06/LAA_OOH_TUBE_1920x1080.mp4 With the help of motion graphics designer Matt Fowler, the agency introduced movement to the branding, to reflect the aircraft’s blades in flight. The logo’s new wordmark is in Barlow, inspired by the existing big white lettering on the helicopter tail booms. Before, the charity’s name was written lower case in a thinner font. “Now it’s bigger, bolder and more impactful,” says Alex Andlaw. FORM also redesigned the icons to have more personality but still be functional. “The icons help the team talk about quite hard subjects,” he says, such as casualties, and the designs had to balance warmth and realism. “We did quite a few hearts, some look too detailed and some too basic,” he explains. The agency also created a series of collectible badges, inspired by the embroidered badges worn by the charity’s doctors and pilots.FORM Brands Studio identity for London’s Air Ambulance Charity in Instagram posts Meanwhile, photographer James Pearson-Howes was briefed to capture real people, places and moments from across London. The new branding had to resonate with very different types of donors, from the charity’s collection buckets to seven-figure corporate donations, says Clarke. “And the doctors wearing the brand have very strong opinions, as do the pilots. FORM took in all these views and managed to make all those people happy.” https://d3faj0w6aqatyx.cloudfront.net/uploads/2025/06/LAA_OOH_BILLBOARD_1920x1080.mp4 FORM Brands Studio identity for London’s Air Ambulance Charity FORM Brands Studio identity for London’s Air Ambulance Charity in OOH posters

Posted on : June 5, 2025 By Tech World Times Technology  Rate this post The Software as a Service (SaaS) industry has been on an unstoppable trajectory since its inception, revolutionizing how businesses and individuals consume and manage software. The landscape of subscription services within this sector continues to evolve at a rapid pace. Driven by customer expectations, technological advancements, and economic shifts, several trends are emerging that promise to reshape the SaaS industry. These trends will not only influence the way software is delivered and managed but also impact the overall subscription economy. Check out these subscription trends that are set to redefine the SaaS industry in the next few years. 1. Personalization and Customer-Centric Models Businesses are increasingly recognizing the value of tailored experiences, and SaaS companies are responding with personalized subscription offerings. By leveraging user data and machine learning algorithms, providers are crafting customized solutions that cater to individual needs, preferences, and usage patterns. Personalization also extends to the billing process, where SaaS payment processing systems are adapting to offer flexible pricing models, such as pay-per-use and tiered subscriptions. 2. Integrated Payment Solutions and Subscription Management SaaS payment processing will become a seamless and integrated part of the subscription experience. Innovations in financial technology will streamline the billing process, providing users with a unified dashboard to manage all their subscriptions. This will simplify financial management for both consumers and businesses. Companies will be able to offer various payment methods, automate billing cycles, and handle currency conversions with ease, making it easier for them to serve a global customer base. 3. The Rise of Usage-Based Pricing Usage-based pricing is gaining traction as a fair and transparent way to bill for cloud services. Instead of flat monthly or annual fees, SaaS providers will charge customers based on the actual resources consumed. This model aligns the cost with the value derived, encouraging more efficient use of resources and reducing waste. It also allows companies to scale more easily, leading to more granular and sophisticated pricing structures that can handle these complex calculations. 4. Subscription Model Innovation To stand out in a crowded market, SaaS companies are experimenting with innovative subscription models that go beyond the typical monthly or annual plans. These include freemium models, where users get a basic version of the software for free and pay for additional features, and dynamic pricing that adjusts based on demand and supply. The goal is to create a more nuanced pricing strategy that appeals to a wider range of customers and enhances the overall perceived value of the service. 5. Emphasis on User Experience and Customer Retention The importance of user experience is paramount in the SaaS industry, and in 2025, companies will invest heavily in creating delightful onboarding processes, intuitive user interfaces, and proactive customer support. The focus on customer retention will be a key driver for subscription growth, as it becomes more cost-effective than acquiring new ones. This shift will lead to the integration of more sophisticated tools for tracking customer engagement and satisfaction, allowing for targeted interventions to reduce churn rates. 6. Expansion into Emerging Markets As developed markets become saturated, SaaS companies are setting their sights on emerging economies. To cater to these diverse markets, providers will need to adapt their offerings to suit local preferences and constraints, such as language, cultural nuances, and payment methods. This trend will result in the rise of regional SaaS leaders and increased competition from local players, pushing the industry to become more global and inclusive. 7. Increased Adoption of AI and Automation Artificial intelligence and automation will play a significant role in the SaaS industry, optimizing everything from customer support to sales and marketing. Chatbots and virtual assistants will become commonplace for handling routine inquiries, while AI algorithms will be used to predict customer behavior and offer personalized recommendations. Automation will streamline backend processes, reducing costs and enhancing the overall efficiency of subscription management. This integration will lead to more intelligent and proactive services, with the potential for predictive analytics to anticipate customer needs before they even arise. The SaaS industry is poised for continued growth and evolution, with these seven subscription trends at the forefront. Personalization, integrated payment processing, usage-based pricing, innovative models, user experience enhancements, emerging market expansion, and the integration of AI and automation are all shaping the future of this dynamic sector. The most successful SaaS companies will be those that embrace these trends, adapting their offerings and operations to meet the changing demands of the modern subscription economy. With the right strategies in place, they will be able to deliver superior value to their customers and thrive in an increasingly competitive landscape. Tech World TimesTech World Times (TWT), a global collective focusing on the latest tech news and trends in blockchain, Fintech, Development & Testing, AI and Startups. If you are looking for the guest post then contact at techworldtimes@gmail.com

A significant cyber breach at His Majesty’s Revenue and Customs (HMRC) that saw scammers cheat the public purse out of approximately £47m has been met with dismay from security experts thanks to the sheer simplicity of the attack, which originated via account takeover attempts on legitimate taxpayers. HMRC disclosed the breach to a Treasury Select Committee this week, revealing that hackers accessed the online accounts of about 100,000 people via phishing attacks and managed to claim a significant amount of money in tax rebates before being stopped. It is understood that those individuals affected have been contacted by HMRC – they have not personally lost any money and are not themselves in any trouble. Arrests in the case have already been made. During proceedings, HMRC also came in for criticism by the committee’s chair Meg Hillier, who had learned about the via an earlier news report on the matter, over the length of time taken to come clean over the incident. With phishing emails sent to unwitting taxpayers identified as the initial attack vector for the scammers, HMRC might feel relieved that it has dodged full blame for the incident. But according to Will Richmond-Coggan, a partner specialising in data and cyber disputes at law firm Freeths, even though the tax office had gone to pains to stress its own systems were never actually compromised, the incident underscored just how widespread the consequences of cyber attacks can be – snowballing from simple origins into a multimillion pound loss. “It is clear from HMRC's explanation that the crime against HMRC was only possible because of earlier data breaches and cyber attacks,” said Richmond-Coggan. “Those earlier attacks put personal data in the hands of the criminals which enabled them to impersonate tax payers and apply successfully to claim back tax.” Meanwhile, Gerasim Hovhannisyan, CEO of EasyDMARC, an email security provider, pointed out that phishing against both private individuals and businesses and other organisations had long ago moved beyond the domain of scammers chancing their luck. While this type of scattergun fraud remains a potent threat, particularly to consumers who may not be informed about cyber security matters – the scale of the HMRC phish surely suggests a targeted operation, likely using carefully crafted email purporting to represent HMRC itself, designed to lure self-assessment taxpayers into handing over their accounts. Not only that, but generative artificial intelligence (GenAI) means targeted phishing operations have become exponentially more dangerous in a very short space of time, added Hovhannisyan. “[It] has made [phishing] scalable, polished, and dangerously convincing, often indistinguishable from legitimate communication. And while many organisations have strengthened their security perimeters, email remains the most consistently exploited and underestimated attack vector,” he said. “These scams exploit human trust, using urgency, authority, and increasingly realistic impersonation tactics. If HMRC can be phished, anyone can.” Added Hovhannisyan: “What’s more alarming is that the Treasury Select Committee only learned of the breach through the news. When £47m is stolen through impersonation, institutions can’t afford to stay quiet. Delayed disclosure erodes trust, stalls response, and gives attackers room to manoeuvre.” Once again a service’s end-users have turned out to be the source of a cyber attack and as such, whether they are internal or – as in this case – external, are often considered an organisation’s first line of defence. However, it is not always wise to take this approach, and for an organisation like HMRC daily engaging with members of the public, it is also not really possible. Security education is a difficult proposition at the best of times and although the UK’s National Cyber Security Centre (NCSC) provides extensive advice and guidance on spotting and dealing with phishing emails for consumers – it also operates a phishing reporting service that as of April 2025 has received over 41 million scam reports – bodies like HMRC cannot rely on everybody having visited the NCSC’s website. As such, Mike Britton, chief information officer (CIO) at Abnormal AI, a specialist in phishing, social engineering and account takeover prevention, argued that HMRC could and should have done more from a technical perspective. “Governments will always be a high tier target for cyber criminals due to the valuable information they hold. In fact, attacks against this sector are rising,” he said. “In this case, it looks like criminals utilised account take over to conduct fraud. To combat this, multifactor authentication (MFA) is key, but as attacks grow more sophisticated, further steps must be taken.” Britton said organisations like HMRC really needed to consider adopting more layered security strategies, not only including MFA but also incorporating wider visibility and unified controls across its IT systems. Account takeover attacks such as the ones seen in this incident can unfold quickly, he added, so its cyber function should also be equipped with the tools to identify and remediate compromised accounts on the fly. Read more about trends in phishing Quishing, meaning QR code phishing, is an offputting term for an on-the-rise attack method. Learn how to defend against it. A healthy dose of judicious skepticism is crucial to preventing phishing attacks, said David Fine, supervisory special agent at the FBI, during a presentation at a HIMSS event. Exchange admins got a boost from Microsoft when it improved how it handles DMARC authentication failures to help organisations fight back from email-based attacks on their users.