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The current geopolitical landscape is forcing more businesses to come to terms with operating supply chains in the age of tariffs. But can automation technology soothe lingering industry inefficiencies at […] The post Can Automation Technology

The Future of Retail: How Trigo’s AI-Powered Systems and Emerging Technologies Are Transforming Shopping  International Supermarket News

Reading Time: 10 minutes Picking an omnichannel marketing platform can feel like walking into a tech maze. Every vendor promises personalized customer experiences and 360-degree views. But behind the technical terminologies, most platforms just add noise. Right now, your customers expect seamless, intuitive experiences, whether they’re on your website, checking email, scrolling Instagram, or walking into your store. And they don’t care what platform you’re using. They care that it works. That it feels cohesive. And if your current tools can’t keep up, you’ll feel it in your churn rate, in your campaign ROI, and in the silence when nobody clicks. This article explains how to actually choose an omnichannel marketing automation platform that delivers a measurable, meaningful impact.   What is an Omnichannel Marketing Platform? An omnichannel marketing platform brings all your customer touchpoints—email, SMS, social, web, and more—into a single, unified connected system. It tracks customer behavior across different devices, personalizes communication in real time, and automates actions based on where each customer is in their journey. In short, such platforms allow you to completely harness omnichannel marketing — no more juggling five tools to launch a campaign or manually syncing customer profiles. It’s about delivering the right message, on the right channel, at exactly the right moment, without missing a beat. How Do Omnichannel Marketing Automation Platforms Work? At the core of omnichannel marketing platforms is automation, and it’s what makes them truly powerful. These tools don’t just streamline your marketing, they do the heavy lifting for you by intelligently responding to customer behavior in real time, on the right channel. Here’s how it works: Data Integration: The platform gathers data from every interaction your customers have with your brand, whether it’s a social media click, an email open, or a web visit. It stores and syncs that data, building a comprehensive customer profile. Behavioral Triggers: Based on that profile, the platform automatically triggers personalized actions. If a customer browses a product on your website and abandons it, the system can send them a targeted follow-up email with a discount. Or, if they engage with a post on Instagram, they might receive an SMS with relevant content. Multi-Channel Coordination: Instead of running isolated campaigns across different platforms, omnichannel automation makes sure your messaging is synchronized, no matter where your customer interacts with your brand. The experience is seamless regardless of whether it is conducted on a mobile device, desktop, or in-store. Ultimately, these platforms use automation to enable smarter, more personal marketing, allowing brands to swiftly reach their customers with the right message at the right time. Why is an Omnichannel Marketing Platform So Important for Marketing Teams? Marketing today is about being seen everywhere your customers are and delivering the right message in the right way. An omnichannel marketing platform makes that possible, and here’s why it’s crucial: Drives Better Engagement: Customers expect a smooth experience no matter where they interact with your brand. When your marketing is consistent across email, social media, and your website, it creates a sense of connection. More than just seeing your ads, they’re actually engaging with your brand in a way that feels personalized, familiar, and authentic. Makes Campaigns More Effective: With an omnichannel platform, you can monitor your campaigns in real-time and quickly adjust them if things aren’t going as planned. No more waiting for reports to trickle in. You can make changes on the fly, which means your marketing efforts are always aligned with what’s working at the moment. Allows for True Personalization: Forget generic messaging. An omnichannel marketing platform helps you gather data from every customer interaction, allowing you to tailor your approach based on what each customer is interested in. Builds Stronger Customer Relationships: When you engage with customers across multiple channels in a relevant, timely way, you make them feel seen and valued. This connection goes beyond a single sale. It turns casual buyers into loyal customers who trust your brand to deliver on their needs, no matter where they are. Delivers More Bang for Your Buck: The beauty of automation is that it frees up your team to focus on your omnichannel strategy, while the omnichannel marketing automation platform handles the routine tasks. This efficiency leads to better targeting, reduced costs, and a stronger ROI. You’re reaching the right customers at the right time without wasting effort. Helps You Make Smarter Decisions: All your customer data is centralized, so you’re not guessing anymore. Whether you need to optimize a campaign or uncover new opportunities, the insights provided by the platform allow you to make data-driven decisions that move your business forward. Responds to Customers in Real Time: When someone shows interest in your product, the last thing you want is to lose that momentum. Omnichannel marketing platforms trigger automatic follow-ups based on actions customers take, so they get the right message when they’re most interested, whether it’s through an email, text, or on social media. Keeps Your Brand Consistent: With everything tied together in one platform, your message, tone, and offers stay consistent across channels. No matter where a customer encounters your brand, they’ll have the same experience and brand recognition each time. Elevates the Customer Experience: When all of your channels work together, customers feel like they’re interacting with a brand that really gets them. The result? A better overall customer experience, which translates to stronger loyalty, higher engagement, and more referrals. In short, an omnichannel marketing platform is a game-changer for B2C marketing teams. It brings your efforts together in a way that’s efficient, intelligent, and most importantly, human, making it easier to engage your audience and deliver results.   How to Choose the Right Omnichannel Marketing Platform for Your Team Choosing the right omnichannel marketing platform is a big decision for any team. It’s an investment that can elevate your marketing strategies, enhance omnichannel customer engagement, and improve overall performance. But with so many options available, how do you ensure you’re making the best choice for your team? Here are some key factors to think about. Integration Capabilities: Your platform needs to seamlessly integrate with the tools you already use, so you can focus on what really matters. Whether it’s your CRM, email marketing automation software, or social media platforms, you don’t want to waste time and energy managing multiple systems that don’t talk to each other. Ask yourself, how easily will this platform integrate with and support the tools and platforms you already use? Ease of Use and Customization: A platform that’s difficult to use is more of a burden than a help. Look for one that’s intuitive and easy for your team to get comfortable with. The last thing you want is a tool that causes frustration and slows things down. Think about how user-friendly the platform is for your team. Can you easily customize features to fit your unique needs? Data and Analytics: An omnichannel marketing platform should give you clear, actionable insights so you can make smart, informed decisions. Does the platform provide detailed omnichannel analytics that you can use to refine your campaigns? Can it help you track customer journeys and behaviors across channels? Scalability and Support: Your business is growing, and your platform needs to grow with it. The last thing you want is to outgrow your tool in six months and have to go through the hassle of switching to something new. Check whether the platform is scalable enough to accommodate your future growth. What level of customer support is offered, and how responsive is the team? Now that you have a sense of what to consider when choosing an omnichannel marketing automation platform, let’s dive into the key features to look for.   5 Key Features to Look for in an Omnichannel Marketing Automation Platform You can’t build a high-performing marketing engine founded on disconnected tools and vague customer data. If your team is working across five different platforms to run a single campaign, something’s broken. The tool you pick will either streamline your marketing or slow it down. So, forget the bells and whistles for a moment. What you really need are features that bring clarity to your customer experience. Here are the five features that serve as the foundation of a platform that can scale with your brand. 1. Unified Customer Profiles across Channels Modern marketing starts with understanding. A powerful omnichannel marketing platform should combine customer data from every touchpoint (website visits, email clicks, mobile app activity, purchase history, and other interactions) into a single, continuously updated profile. This unified view helps your team move from being ‘reactive’ to being ‘proactive’. Instead of blasting generic messages, you can deliver relevant content tailored to where that customer is in their journey. It’s the difference between feeling like a brand knows you… and feeling like it’s spam. 2. Behavior-Driven Automation Workflows Static email blasts are outdated. Customers expect relevant, timely communication based on how they engage with your brand. The platform you choose should let you create workflows that automatically trigger actions like sending a reminder, adjusting content, or changing the message channel, based on real-time behavior. For example, a user who browses a product but doesn’t buy it, should receive a well-timed nudge — maybe an email, or a push notification. The point is: your platform needs to adapt to customer intent and behavior, not force every lead down the same path. 3. Real-Time Analytics and Reporting You shouldn’t have to wait 48 hours to know if something flopped. You need to be able to tweak your omnichannel marketing automation strategy in real-time based on what’s happening right now. Does the platform offer real-time insights into campaign performance? Can you adjust tactics immediately based on live data? Also, no one wants 20 meaningless charts. Look for a platform that shows you the vital metrics, like clicks, conversions, and drop-offs, so your team can make quick, sure choices. 4. A Centralized Campaign Builder for Every Channel If you’re logging in and out of separate tools to handle email, SMS, web and mobile push notifications, and in-app messaging, something’s broken. Your omnichannel marketing platform should let you map and launch all of those in one place, from one logic flow. That way, if you’re running a product launch, you can build the entire experience—email, follow-up text, in-app message—all from the same workspace. This keeps your messaging consistent, and it saves your team loads of time. 5. Scalable Personalization Powered by AI Everyone talks about omnichannel personalization. But if it takes your team hours to set up basic name merges or segments, it’s not scalable. A strong platform should help you personalize campaigns at scale using AI, not by making you do more, but by automating based on real customer data. Whether that’s product recommendations, timing messages based on when someone usually engages, or switching up channels depending on preferences, the goal is simple: make it feel like a one-on-one conversation, not a broadcast.   5 Best Omnichannel Marketing Platforms to Increase Customer Engagement 1. MoEngage MoEngage is a powerful customer engagement platform built for B2C marketing teams that want to create seamless, personalized journeys across channels like email, mobile and web push notifications, SMS, WhatsApp, in-app messaging, web, and more. It’s designed to help brands understand their customers deeply and act on that understanding in real time. What makes MoEngage stand out is how it brings all your customer data into one unified platform, allowing you to automate complex journeys without jumping between tools or teams. Whether you’re re-engaging an app user, launching an omnichannel campaign, or sending a personalized offer, this platform makes it easy and efficient. No wonder so many brands switch to MoEngage! How Pricing Works: MoEngage offers a tiered pricing model based on Monthly Tracked Users (MTUs). The Growth plan starts around $750/month, but it depends on what features you want to use. Larger brands can opt for the Enterprise plan, which includes more advanced features, higher limits, and dedicated support. Best For: Growth-focused brands that want to deeply personalize customer experiences at scale, particularly in industries like Ecommerce, fintech, media, quick-service restaurants (QSRs), travel, and mobile-first apps. In fact, it’s the perfect Ecommerce marketing automation platform for omnichannel customer engagement. If your team values real-time insights, automation, and customer-centric engagement, MoEngage is likely a great fit. 2. Shopify Plus Shopify Plus is an enterprise-level Ecommerce platform designed to help brands deliver a seamless shopping experience across all customer touchpoints. It enables brands to sell on various platforms, including online stores, mobile apps, social media, and physical retail locations, all managed from a single dashboard. While Shopify Plus does a great job managing omnichannel commerce, it’s not as feature-rich on the marketing automation side. If your team is looking for deep personalization, behavioral segmentation, or advanced journey building, you’ll likely need to connect Shopify with a marketing automation software platform. How Pricing Works: Shopify Plus pricing varies based on specific business requirements and sales volumes. Best For: High-volume omnichannel retail marketers and brands looking for a scalable Ecommerce solution that offers basic omnichannel capabilities and centralized management of multiple sales channels. 3. ActiveCampaign ActiveCampaign does a great job of bridging marketing automation with a personal touch. It’s built for businesses that don’t just want to send mass emails, but send smart ones. The platform shines when it comes to customer segmentation, letting you trigger emails, SMS, or even site messages based on real behavior, not just assumptions. That said, it’s not the kind of tool you just open and instantly “get.” The automation builder is powerful, but there’s a learning curve. Still, once you set it up, it runs like a machine that’s personalized, timely, and way less manual effort than you’d expect. How Pricing Works: Pricing starts at $29 per month and scales based on contact volume and feature set. Plans can go up to $149/month or more, depending on business needs. Best For: Small to mid-sized businesses looking for a cost-effective, flexible marketing automation platform with strong segmentation and multichannel engagement tools. (No, we’re not getting into the omnichannel vs. multichannel marketing debate now). 4. HubSpot HubSpot is an all-in-one platform that helps brands grow by focusing on inbound marketing, sales, and customer service. It’s well-suited for those looking to integrate their marketing efforts across various channels, without the need for complex technical skills. Honestly, HubSpot’s strength is in inbound marketing and CRM. However, its capabilities in advanced omnichannel campaign automation aren’t as extensive as those in some other platforms. If you need highly sophisticated marketing features, you may want to look elsewhere. How Pricing Works: Pricing starts at $800 per month for the Marketing Hub. For full access to all features, the Enterprise plan starts at $3,600 per month. Best For: Brands that focus on inbound marketing and CRM, looking for a user-friendly platform to manage omnichannel efforts easily.   Migrate to a Better Omnichannel Marketing Platform Today One thing’s clear: not all omnichannel marketing platforms are created equal. The right platform should feel less like another tool and more like a strategic partner, helping you understand your audience, stay consistent across touchpoints, and make marketing smarter, not harder. MoEngage stands out for this very reason. In fact, our omnichannel marketing platform is built for teams who want more than just dashboards. It’s for marketers who want results. And the best part is, migrating to a customer engagement platform has never been easier. Want to see MoEngage in action? Book a demo today and explore what better marketing looks like. The post How to Choose an Omnichannel Marketing Platform appeared first on MoEngage.

While most people probably rely on their smartphones’ flashlights in times when we need a bit of physical illumination, it’s still not always that powerful. There are situations when you would need an actual flashlight, and a strong and tactical one at that, like during power outages, when your card breaks down on a dimly lit road, or in medical and security emergencies. It can also be useful to have a lightweight but powerful device as your EDC or everyday carry gear. The Nitecore EDC37 emerges as a contender for a reliable and powerful tactical flashlight, boasting an astonishing 8000-lumen output in a design that emphasizes both performance and portability. This USB-C rechargeable, flat tactical flashlight aims to redefine what users can expect from a compact illumination tool. Its lightweight design also makes you rethink about adding this device to your every day bag since you never know when you’re going to need it. Designer: Nitecore The standout feature of the Nitecore EDC37 is undoubtedly its incredible 8000-lumen maximum output. This level of brightness is usually found in much larger, search-oriented flashlights, making its inclusion in an EDC form factor truly remarkable. Such power suggests an ability to light up vast areas, pierce through darkness, and handle demanding tasks where visibility is critical. It also has multiple LED configuration so you can switch from wide flood coverage or on a focused throw. The OLED display shows real-time runtime display and output level feedback while the Rapid Lock mechanism with a dedicated switch will lessen accidental activation. The control scheme is intuitive as a circular power button lets you adjust to four brightness levels while the larger mode button lets you play around with the other features. The flashlight has a runtime of up to 190 hours on the lowest setting but they didn’t specify how long it would last if you use the full 8,000-lumen output. The integration of USB-C charging is another significant advantage. This modern charging standard offers convenience and faster charging times compared to older micro-USB ports. The construction of the Nitecore EDC37 likely adheres to the brand’s reputation for durability. Aerospace-grade aluminum alloy is a common material choice, ensuring robustness against impacts and wear. An anodized finish would further enhance its longevity and resistance to the elements. All in all, the Nitecore EDC37 8000 Lumen USB-C Rechargeable Flat EDC Flashlight appears to be a groundbreaking illumination tool. Its combination of extreme brightness, a portable flat design, and the convenience of USB-C recharging makes it an exciting option for EDC enthusiasts, outdoor adventurers, and professionals who require a high-performance lighting solution in a compact package. The post Nitecore’s new tactical flashlight is a rechargeable 8,000 lumens powerhouse first appeared on Yanko Design.

Fresh off Summer Game Fest 2025, Capcom announced a slew of new information on a trio of distinct titles! From the long-awaited announcement of the next Resident Evil to the four characters joining Street Fighter 6 and finally, a deeper look at Onimusha: Way of the Sword, we’ve got the recap ready just for you. Play Video Resident Evil Requiem revealed View and download image Download the image close Close Download this image Resident Evil Requiem features a new protagonist Grace Ashcroft, who is given a case to investigate, leading to the terrifying events to follow. While survival horror takes centerstage, Resident Evil Requiem will feature high-stakes cinematic action that will take the series in a bold new direction. Stay tuned for more info on this defining entry to the iconic series that will celebrate its 30th anniversary next year. Resident Evil Requiem will be released on February 27, 2026. Year 3 for Street Fighter 6 starts this summer Play Video Coming in with an uppercut, the next four characters are on their way for Year 3 of Street Fighter 6. Fans of the series may recognize these characters as they’re all returning in some way or form making this year a celebration of Street Fighter. The king Sagat will claim his throne in summer 2025. If you wait until the end of the trailer, you’ll see a short snippet of Sagat’s gameplay featuring some of his signature moves. C. Viper, the expert in spy gear, makes her way back to the series in fall 2025. Alex, the fighter with explosive power and masterful techniques, arrives in early spring 2026. Finally, the mysterious entity known as Ingrid makes her debut in a mainline Street Fighter title in late spring 2026. We also announced the return of the $1,000,000 grand prize for Capcom Cup 12 taking place next year in Japan! Think you have what it takes to compete? We do! Register for the Capcom Pro Tour and find out. Street Fighter Years 1-2 Fighters Edition also just released, which includes all characters from Year 1 and 2, and their colors 3-10 for Outfit 1. This is the perfect K.O. to get to caught up on all things Street Fighter 6. New weapons, souls, abilities, and foes fit for a samurai Play Video Onimusha: Way of the Sword unsheathed a more detailed look at the swordplay action you can expect in 2026. Set during the Edo period, our new protagonist Miyamoto Musashi must explore a Kyoto twisted by the influence of malevolence known as Malice.  In the latest trailer titled 2nd Trailer: Formidable Foes Emerge, we offer a further peek into the dark fantasy environments scattered with fearsome new enemies and showcase the riveting action like the powerful Issen that all form a samurai experience worthy of the legendary Musashi. Acting opposite our protagonist is his conniving rival Sasaki Ganryu who also wields an Oni Gauntlet and is an Onimusha in his own right. How will their stories intertwine? At the end of the trailer, a woman emerges from the glow of Musashi’s Oni Gauntlet. What role does she play? If you want your hands on something Onimusha, the remaster of Onimusha 2: Samurai’s Destiny featuring Jubei Yagyu was just released back in May. Though the gameplay may be different than what you can expect in Onimusha: Way of the Sword, the basic principles like souls, Genma, and dark fantasy ambience will be similar. New features in the remaster include a new Hell mode difficulty where taking one strike equals a game over, auto-save, easy weapon switching, and a new gallery mode. You can also play the first title Onimusha: Warlords with the Onimusha 1+2 pack, available now. That’s the short and sweet recap of everything Capcom announced at Summer Game Fest, but there’s far more to share for each title in the future. Whether you’re a fan of survival horror, samurai action, or a good old street fight, there’s something for everyone in Capcom’s 2025 and 2026! Thanks for all the support!

IO Interactive announced integrations with IO Interactive's Hitman: World of Assassination.