Chaque jour, je me sens un peu plus perdu dans cette mer de solitude. Aujourd'hui, alors que Google a lancé le Pixel 10 Pro Fold, je ne peux m'empêcher de penser à ce que j'ai perdu. Les nouvelles technologies avancent, mais mon cœur reste figé, comme un écran fissuré. Ce téléphone, avec ses spécifications impressionnantes, semble appartenir à un monde dont je ne fais plus partie. Les promesses d'un avenir radieux sont éclipsées par l'ombre de l'isolement. Je regarde les autres s'émerveiller, tandis que je reste ici, à contempler ma propre tristesse. Peut-être qu'un jour, je trouverai un moyen de me re

L'Acer Aspire 14 AI, ce prétendu ordinateur portable "pas cher et joyeux", est un parfait exemple de la médiocrité technologique qui nous entoure. Comment peut-on se satisfaire d'un appareil aux spécifications si basiques qu'il peine à suivre les besoins quotidiens de l'utilisateur moderne ? Ce n'est pas parce qu'il "livre pour la plupart" qu'il devrait être accepté comme un choix valable. Nous méritons mieux que des produits qui semblent conçus pour durer, mais au fond, ne font qu'imiter l'efficacité. L'ère du cheap et cheerfulness est terminée ; il est temps de demander des appareils qui répondent réellement aux attentes, pas des sous-produits qui s

Le MSI Cyborg 15 AI semble être un ordinateur portable abordable, mais est-il vraiment bon ? Honnêtement, je ne sais pas trop. Les spécifications semblent correctes, mais il manque ce petit quelque chose qui pourrait le rendre excitant. Peut-être qu'il est juste un autre produit dans la foule. En gros, si vous cherchez un bon rapport qualité-prix, cela pourrait valoir le coup, mais ne vous attendez pas à être émerveillé. Juste un autre PC dans la gamme. #MSICyborg15AI #ordinateurportable #tech #abordable #pasenthousiaste

Dans un monde où le choix entre un PC gamer pré-assemblé et un configurateur sur mesure semble être une question de simple efficacité ou personnalisation, je me perds dans un océan de solitude. 🤍 Chaque pixel sur mon écran rappelle les heures passées à imaginer des batailles épiques, des mondes fantastiques, des amis qui ne viendront jamais. Les promesses de l'innovation technologique me laissent un goût amer. Pourquoi est-ce que je ressens une telle mélancolie face à un simple choix de matériel ? Peut-être parce que, derrière chaque composant, il y a une quête insatiable de connexion, de compréhension, d'acceptation. 🎮💔 Assembler un PC pour jouer était censé être une aventure, une évasion des douleurs du quotidien. Mais ici, devant l’écran, je réalise que même le meilleur matériel, qu'il soit pré-assemblé pour son efficacité ou soigneusement configuré pour sa personnalisation, ne peut combler ce vide intérieur. Les couleurs vibrantes de mes jeux ne peuvent pas effacer la grisaille de mes pensées. 😞 Chaque fois que je choisis un composant, je ressens un élan de créativité, mais il est souvent suivi d'une vague de désespoir. Que vaut un ordinateur performant si je suis seul à l’utiliser ? Les heures passées à peaufiner les spécifications techniques, à comparer les marques, à rêver d’une machine surpuissante se transforment en une mélancolie profonde lorsque je réalise que le véritable défi n’est pas de créer un système de jeu parfait, mais de trouver quelqu'un avec qui partager ces moments. 🖥️💔 Je me demande souvent si d'autres ressentent cette même tristesse. En naviguant entre l’efficacité d’un PC pré-assemblé et la personnalisation d'un configurateur sur mesure, je cherche une solution qui me ressemble. Mais au final, rien ne remplace la chaleur d'une véritable connexion humaine. Les jeux vidéo, aussi captivants soient-ils, ne peuvent pas remplacer les rires partagés ou les larmes essuyées. Alors, je continue à jouer, à espérer qu’un jour, je ne serai plus seul dans cet univers virtuel. Que ce soit avec un PC pré-assemblé ou un configurateur sur mesure, je cherche simplement un compagnon de jeu pour affronter ensemble les défis de cette vie. ❤️ #Gaming #Solitude #PCGamer #Émotion #Connexion

Oppo K13x 5G will be introduced in the Indian market later this month. The launch date has been announced, and the company has revealed some key specifications of the upcoming smartphone. It will be placed in the sub-Rs. 15,000 segments in the country and is promised to be available in 4GB and 6GB RAM variants. As per the company, the handset is claimed to offer the toughest build in its segment. It is confirmed to come with an IP65 rating, SGS Gold Drop-Resistance, SGS Military Standard, and MIL-STD 810-H durability certifications.Oppo K13x 5G India Launch: All We KnowThe Oppo K13x 5G will launch in India on June 23 at 12pm IST, the company confirmed in a press release. It will be priced in the country under Rs. 15,000, the company added. It will be available exclusively via Flipkart. The phone is confirmed to come in Midnight Violet and Sunset Peach colour options.Oppo revealed that the K13x 5G will be powered by a MediaTek Dimensity 6300 chipset. It will be available in 4GB and 6GB RAM options with support for 128GB of onboard storage. The handset will ship with Android 15-based ColorOS 15. It will support Google Gemini and other productivity features like AI Summary, AI Recorder, and AI Studio.The company has provided the Oppo K13x 5G with a 6,000mAh battery with 45W SuperVOOC charging support, it further revealed in the press release. It will carry a 50-megapixel AI-backed dual rear camera unit. The phone will support AI-backed imaging features like AI Eraser, AI Unblur, AI Reflection Remover, and AI Clarity Enhancer.Previously, Oppo revealed that the upcoming K13x 5G will come with an AM04 high-strength aluminium alloy middle frame and a 360-degree Damage-Proof Armour Body. It is claimed to meet the IP65 rating for dust and water resistance. Alongside the MIL-STD 810-H shock resistance certification, it will also come with SGS Gold Drop-Resistance and SGS Military Standard certifications. The Oppo K13x 5G build makes use of a biomimetic Sponge Shock Absorption System inspired by sea sponges, which is claimed to improve shock resistance. Its display will support Splash Touch and Glove Touch mode as well as Crystal Shield glass protection. #oppo #k13x #india #launch #date

Outdated coding practices and memory-unsafe languages like C are putting software, including cryptographic libraries, at risk. Fortunately, memory-safe languages like Rust, along with formal verification tools, are now mature enough to be used at scale, helping prevent issues like crashes, data corruption, flawed implementation, and side-channel attacks. To address these vulnerabilities and improve memory safety, we’re rewriting SymCrypt—Microsoft’s open-source cryptographic library—in Rust. We’re also incorporating formal verification methods. SymCrypt is used in Windows, Azure Linux, Xbox, and other platforms. Currently, SymCrypt is primarily written in cross-platform C, with limited use of hardware-specific optimizations through intrinsicsand assembly language. It provides a wide range of algorithms, including AES-GCM, SHA, ECDSA, and the more recent post-quantum algorithms ML-KEM and ML-DSA.  Formal verification will confirm that implementations behave as intended and don’t deviate from algorithm specifications, critical for preventing attacks. We’ll also analyze compiled code to detect side-channel leaks caused by timing or hardware-level behavior. Proving Rust program properties with Aeneas Program verification is the process of proving that a piece of code will always satisfy a given property, no matter the input. Rust’s type system profoundly improves the prospects for program verification by providing strong ownership guarantees, by construction, using a discipline known as “aliasing xor mutability”. For example, reasoning about C code often requires proving that two non-const pointers are live and non-overlapping, a property that can depend on external client code. In contrast, Rust’s type system guarantees this property for any two mutably borrowed references. As a result, new tools have emerged specifically for verifying Rust code. We chose Aeneasbecause it helps provide a clean separation between code and proofs. Developed by Microsoft Azure Research in partnership with Inria, the French National Institute for Research in Digital Science and Technology, Aeneas connects to proof assistants like Lean, allowing us to draw on a large body of mathematical proofs—especially valuable given the mathematical nature of cryptographic algorithms—and benefit from Lean’s active user community. Compiling Rust to C supports backward compatibility   We recognize that switching to Rust isn’t feasible for all use cases, so we’ll continue to support, extend, and certify C-based APIs as long as users need them. Users won’t see any changes, as Rust runs underneath the existing C APIs. Some users compile our C code directly and may rely on specific toolchains or compiler features that complicate the adoption of Rust code. To address this, we will use Eurydice, a Rust-to-C compiler developed by Microsoft Azure Research, to replace handwritten C code with C generated from formally verified Rust. Eurydicecompiles directly from Rust’s MIR intermediate language, and the resulting C code will be checked into the SymCrypt repository alongside the original Rust source code. As more users adopt Rust, we’ll continue supporting this compilation path for those who build SymCrypt from source code but aren’t ready to use the Rust compiler. In the long term, we hope to transition users to either use precompiled SymCrypt binaries, or compile from source code in Rust, at which point the Rust-to-C compilation path will no longer be needed. Microsoft research podcast Ideas: AI and democracy with Madeleine Daepp and Robert Osazuwa Ness As the “biggest election year in history” comes to an end, researchers Madeleine Daepp and Robert Osazuwa Ness and Democracy Forward GM Ginny Badanes discuss AI’s impact on democracy, including the tech’s use in Taiwan and India. Listen now Opens in a new tab Timing analysis with Revizor  Even software that has been verified for functional correctness can remain vulnerable to low-level security threats, such as side channels caused by timing leaks or speculative execution. These threats operate at the hardware level and can leak private information, such as memory load addresses, branch targets, or division operands, even when the source code is provably correct.  To address this, we’re extending Revizor, a tool developed by Microsoft Azure Research, to more effectively analyze SymCrypt binaries. Revizor models microarchitectural leakage and uses fuzzing techniques to systematically uncover instructions that may expose private information through known hardware-level effects.   Earlier cryptographic libraries relied on constant-time programming to avoid operations on secret data. However, recent research has shown that this alone is insufficient with today’s CPUs, where every new optimization may open a new side channel.  By analyzing binary code for specific compilers and platforms, our extended Revizor tool enables deeper scrutiny of vulnerabilities that aren’t visible in the source code. Verified Rust implementations begin with ML-KEM This long-term effort is in alignment with the Microsoft Secure Future Initiative and brings together experts across Microsoft, building on decades of Microsoft Research investment in program verification and security tooling. A preliminary version of ML-KEM in Rust is now available on the preview feature/verifiedcryptobranch of the SymCrypt repository. We encourage users to try the Rust build and share feedback. Looking ahead, we plan to support direct use of the same cryptographic library in Rust without requiring C bindings.  Over the coming months, we plan to rewrite, verify, and ship several algorithms in Rust as part of SymCrypt. As our investment in Rust deepens, we expect to gain new insights into how to best leverage the language for high-assurance cryptographic implementations with low-level optimizations.  As performance is key to scalability and sustainability, we’re holding new implementations to a high bar using our benchmarking tools to match or exceed existing systems. Looking forward  This is a pivotal moment for high-assurance software. Microsoft’s investment in Rust and formal verification presents a rare opportunity to advance one of our key libraries. We’re excited to scale this work and ultimately deliver an industrial-grade, Rust-based, FIPS-certified cryptographic library. Opens in a new tab #rewriting #symcrypt #rust #modernize #microsofts

Deal  When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The 2025 Complete Splunk Beginner Bundle is now 25% off Neowin Deals · Jun 14, 2025 16:00 EDT Today's highlighted deal comes via Neowin Deals store, where you can save 75% on The 2025 Complete Splunk Beginner Bundle Splunk is a powerful data platform used to gather information from multiple sources and index it for efficient access. You can then use collected data to create visualizations, analytics, and a variety of automated and security-related functions. With its web-style interface, Splunk is easy to use and is utilized by many companies worldwide. What's Included: Splunk Fundamentals for Effective Management of SOC and SIEM Oak Academy 38 LessonsLifetime Value Splunk | Splunk Core Certified User Certification Prep Lab Oak Academy, 63 Lessons,Lifetime, Value Splunk | Splunk Core Certified Power User SPLK 1002 Prep Oak Academy, 53 Lessons, Lifetime, Value Splunk| Splunk Enterprise Certified Admin Certification Prep Oak Academy, 68 Lessons, Lifetime, Value Requirements Basic understanding of IT and networking concepts Familiarity with Linux and Windows operating systems A computer with internet access for hands-on practice Good to Know Length of time users can access this course: lifetime Access options: desktop or mobile Redemption deadline: redeem your code within 30 days of purchase Experience level required: all levels Certificate of Completion ONLY Updates included Closed captioning NOT available NOT downloadable for offline viewing Learn more about our Lifetime deals here! Lifetime access to this 2025 Complete Splunk Beginner Bundle normally costs but this deal can be yours for just that's a saving of For full terms, specifications, and info, click the link below. Although priced in U.S. dollars, this deal is available for digital purchase worldwide. We post these because we earn commission on each sale so as not to rely solely on advertising, which many of our readers block. It all helps toward paying staff reporters, servers and hosting costs. Other ways to support Neowin Whitelist Neowin by not blocking our ads Create a free member account to see fewer ads Make a donation to support our day to day running costs Subscribe to Neowin - for a year, or a year for an ad-free experience Disclosure: Neowin benefits from revenue of each sale made through our branded deals site powered by StackCommerce. Tags Report a problem with article Follow @NeowinFeed #complete #splunk #beginner #bundle #now

Home Is the Newly Revealed Xbox Handheld a Switch 2 Killer? News Is the Newly Revealed Xbox Handheld a Switch 2 Killer? 6 min read Published: June 14, 2025 Key Takeaways Xbox has announced two new handheld gaming devices in partnership with Asus: the ROG Xbox Ally and ROG Xbox Ally X. They’re expected to compete with Nintendo’s Switch 2, which has sold 3.5M units in just 4 days of its launch. Xbox aims to bring a wide range of game titles to portable handheld devices in order to cater to the gaming PC market. Xbox has entered the handheld gaming market with two new launches: the ROG Xbox Ally and ROG Xbox Ally X in partnership with ASUS. Interestingly, Nintendo released its Switch 2 just last week. The public has received it with much enthusiasm, seeing as it’s already sold around 3.5M units in the first four days of its release. Needless to say, Xbox and Nintendo will be direct competitors in the handheld segment now. We looked at the spec sheets and customer reviews, and both handheld gaming devices seem to have different target audiences. Let’s unpack them in detail. Memory and Storage The ROG Xbox Ally comes in standard white color and features the AMD Ryzen Z2 A Processor with 16GB of memory and 512GB of storage, with a 60Wh battery. The Ally X, on the other hand, comes in striking black with the AMD Ryzen AI Z2 Extreme Processor, 24 GB of memory, and 1 TB of storage, and a 80Wh battery. Source: Rog Ally Life Right off the bat, we believe that Microsoft has done a good job with the storage and processors. In comparison, the Nintendo Switch 2 has 12GB of memory with just 256GB of internal storage. On paper, the Xbox series looks to have an advantage over the Switch 2, which uses a custom NVIDIA T239 chipset for raw power. Nvidia’s DLSS, however, gives Switch 2 an advantage over Xbox’s AMD Ryzen processors. DLSS can render games at lower resolutions and, therefore, achieve higher in-use frame rates, which boosts its overall performance. Simply put, despite the gap in on-paper specifications, the Switch 2 may render comparable performance to the Xbox Ally. Take this with a pinch of salt, though, because we’ll only be able to confirm this once we get our hands on the new Xbox handhelds. Display Both the Xbox handhelds feature a 7-inch Full HDscreen with a 120 Hz refresh rate. In comparison, the Switch 2 screen is bigger, with a 7.9-inch display, also rendering at 120 Hz. However, Switch 2 also features HDR10, giving it a significant edge over Xbox Ally. HDR10 ensures a much wider range of brightness levels and a broader spectrum of colors, so the display looks more vibrant and lifelike. Plus, you’ll see more detailed blacks and whites on the screen with better realism and depth, enhancing your overall gaming experience. The Switch 2 also features VRR technology, which prevents screen tearing and reduces stutter. Notably, the Xbox Ally range has its own version of the VRR, FreeSync Premium. So, truth be told, you might not experience much of a difference in that area. However, HDR10 can definitely prove to be a winner for Switch 2. Product Market Fit While both the Switch 2 and new Xbox handhelds are apparently the same genre of products, Microsoft and Nintendo seem to have different target markets in their minds. Microsoft is focusing more on the Windows handheld market, targeting players who want an on-the-go PC gaming experience. With access to Game Pass and titles from Steam and Epic Games, the Xbox Ally offers a more comprehensive library of games. Nintendo, on the other hand, looks to build on the legacy of the OG Nintendo Switch, which has sold 152M units since its launch in 2017. It aims to tap in on the Nintendo fan base with original titles such as Mario and an improved gaming experience. Also, Xbox is in direct competition with Valve’s Steam Deck. Both are essentially handheld PCs with wide access to PC-compatible aggregated game libraries on the go. Xbox is also introducing the ‘Xbox Experience for Handheld’ feature for its new Ally range, which will make Windows 11 more compatible and optimized for its handheld device – something similar to Valve’s SteamOS on the Steam Deck. Xbox Exploring a New Market Segment The global mobile and handheld gaming market is expected to expand at a rate of 13.8% CAGR till 2034. It may reach a market value of B.  Valve’s Steam Deck managed to sell around 3.7M units by the end of 2024. On the other hand, Windows-based devices like the ASUS ROG Ally, Lenovo Legion Go, and MSI Claw have sold ~5.9M units so far as per early 2025 reports. This shows there’s certainly demand for Windows-based handheld gaming devices.  Plus, Xbox’s partnership with ASUS could bring along a brand-value advantage for the product. With a seamless Windows 11 experience on an on-the-go device, these sales figures are expected to swell once the Xbox Ally hits the shelves. However, pricing will be a key determinant. The Switch 2 currently sells at – or with the Mario Kart bundle. The Steam Deck starts at and goes up to This means that the price range according to the current market demand is around -Anything more than that may result in market adoption issues. The original ASUS ROG Ally is currently priced at There’s little doubt, however, that Xbox would add a premium to this price. So, we’re expecting the price of the ROG Xbox Ally to be around while the ROG Xbox Ally X may cost more than This means that Xbox will be participating in the premium handheld gaming sector, which is something Nintendo and Steam do not cater to. Let’s wait for confirmation regarding the pricing and the launch date. Remember, this was only a feature comparison of the two products, and we’re yet to test them out for a detailed hands-on gaming experience comparison. Stick around for that. Krishi is a seasoned tech journalist with over four years of experience writing about PC hardware, consumer technology, and artificial intelligence.  Clarity and accessibility are at the core of Krishi’s writing style. He believes technology writing should empower readers—not confuse them—and he’s committed to ensuring his content is always easy to understand without sacrificing accuracy or depth. Over the years, Krishi has contributed to some of the most reputable names in the industry, including Techopedia, TechRadar, and Tom’s Guide. A man of many talents, Krishi has also proven his mettle as a crypto writer, tackling complex topics with both ease and zeal. His work spans various formats—from in-depth explainers and news coverage to feature pieces and buying guides.  Behind the scenes, Krishi operates from a dual-monitor setupthat’s always buzzing with news feeds, technical documentation, and research notes, as well as the occasional gaming sessions that keep him fresh.  Krishi thrives on staying current, always ready to dive into the latest announcements, industry shifts, and their far-reaching impacts.  When he's not deep into research on the latest PC hardware news, Krishi would love to chat with you about day trading and the financial markets—oh! And cricket, as well. View all articles by Krishi Chowdhary Our editorial process The Tech Report editorial policy is centered on providing helpful, accurate content that offers real value to our readers. We only work with experienced writers who have specific knowledge in the topics they cover, including latest developments in technology, online privacy, cryptocurrencies, software, and more. Our editorial policy ensures that each topic is researched and curated by our in-house editors. We maintain rigorous journalistic standards, and every article is 100% written by real authors. More from News View all View all #newly #revealed #xbox #handheld #switch

We are told to customize, expand, and provide more options, but that might be a silent killer for our conversion rate. Using behavioral psychology and modern product design, this piece explains why brands like Apple use fewer, smarter choices to convert better.Image generated using ChatgptJam-packed decisionsImagine standing in a supermarket aisle in front of the jam section. How do you decide which jam to buy? You could go for your usual jam, or maybe this is your first time buying jam. Either way, a choice has to be made. Or does it?You may have seen the vast number of choices, gotten overwhelmed, and walked away. The same scenario was reflected in the findings of a 2000 study by Iyengar and Lepper that explored how the number of choice options can affect decision-making.Iyengar and Lepper set up two scenarios; the first customers in a random supermarket being offered 24 jams for a free tasting. In another, they were offered only 6. One would expect that the first scenario would see more sales. After all, more variety means a happier customer. However:Image created using CanvaWhile 60% of customers stopped by for a tasting, only 3% ended up making a purchase.On the other hand, when faced with 6 options, 40% of customers stopped by, but 30% of this number ended up making a purchase.The implications of the study were evident. While one may think that more choices are better when faced with the same, decision-makers prefer fewer.This phenomenon is known as the Paradox of Choice. More choice leads to less satisfaction because one gets overwhelmed.This analysis paralysis results from humans being cognitive misers that is decisions that require deeper thinking feel exhausting and like they come at a cognitive cost. In such scenarios, we tend not to make a choice or choose a default option. Even after a decision has been made, in many cases, regret or the thought of whether you have made the ‘right’ choice can linger.A sticky situationHowever, a 2010 meta-analysis by Benjamin Scheibehenne was unable to replicate the findings. Scheibehenne questioned whether it was choice overload or information overload that was the issue. Other researchers have argued that it is the lack of meaningful choice that affects satisfaction. Additionally, Barry Schwartz, a renowned psychologist and the author of the book ‘The Paradox of Choice: Why Less Is More,’ also later suggested that the paradox of choice diminishes in the presence of a person’s knowledge of the options and if the choices have been presented well.Does that mean the paradox of choice was an overhyped notion? I conducted a mini-study to test this hypothesis.From shelves to spreadsheets: testing the jam jar theoryI created a simple scatterplot in R using a publicly available dataset from the Brazilian e-commerce site Olist. Olist is Brazil’s largest department store on marketplaces. After delivery, customers are asked to fill out a satisfaction survey with a rating or comment option. I analysed the relationship between the number of distinct products in a categoryand the average customer review.Scatterplot generated in R using the Olist datasetBased on the almost horizontal regression line on the plot above, it is evident that more choice does not lead to more satisfaction. Furthermore, categories with fewer than 200 products tend to have average review scores between 4.0 and 4.3. Whereas, categories with more than 1,000 products do not have a higher average satisfaction score, with some even falling below 4.0. This suggests that more choices do not equal more satisfaction and could also reduce satisfaction levels.These findings support the Paradox of Choice, and the dataset helps bring theory into real-world commerce. A curation of lesser, well-presented, and differentiated options could lead to more customer satisfaction.Image created using CanvaFurthermore, the plot could help suggest a more nuanced perspective; people want more choices, as this gives them autonomy. However, beyond a certain point, excessive choice overwhelms rather than empowers, leaving people dissatisfied. Many product strategies reflect this insight: the goal is to inspire confident decision-making rather than limiting freedom. A powerful example of this shift in thinking comes from Apple’s history.Simple tastes, sweeter decisionsImage source: Apple InsiderIt was 1997, and Steve Jobs had just made his return to Apple. The company at the time offered 40 different products; however, its sales were declining. Jobs made one question the company’s mantra,“What are the four products we should be building?”The following year, Apple saw itself return to profitability after introducing the iMac G3. While its success can be attributed to the introduction of a new product line and increased efficiency, one cannot deny that the reduction in the product line simplified the decision-making process for its consumers.To this day, Apple continues to implement this strategy by having a few SKUs and confident defaults.Apple does not just sell premium products; it sells a premium decision-making experience by reducing friction in decision-making for the consumer.Furthermore, a 2015 study based on analyzing scenarios where fewer choice options led to increased sales found the following mitigating factors in buying choices:Time Pressure: Easier and quicker choices led to more sales.Complexity of options: The easier it was to understand what a product was, the better the outcome.Clarity of Preference: How easy it was to compare alternatives and the clarity of one’s preferences.Motivation to Optimize: Whether the consumer wanted to put in the effort to find the ‘best’ option.Picking the right spreadWhile the extent of the validity of the Paradox of Choice is up for debate, its impact cannot be denied. It is still a helpful model that can be used to drive sales and boost customer satisfaction. So, how can one use it as a part of your business’s strategy?Remember, what people want isn’t 50 good choices. They want one confident, easy-to-understand decision that they think they will not regret.Here are some common mistakes that confuse consumers and how you can apply the Jam Jar strategy to curate choices instead:Image is created using CanvaToo many choices lead to decision fatigue.Offering many SKU options usually causes customers to get overwhelmed. Instead, try curating 2–3 strong options that will cover the majority of their needs.2. Being dependent on the users to use filters and specificationsWhen users have to compare specifications themselves, they usually end up doing nothing. Instead, it is better to replace filters with clear labels like “Best for beginners” or “Best for oily skin.”3. Leaving users to make comparisons by themselvesToo many options can make users overwhelmed. Instead, offer default options to show what you recommend. This instills within them a sense of confidence when making the final decision.4. More transparency does not always mean more trustInformation overload never leads to conversions. Instead, create a thoughtful flow that guides the users to the right choices.5. Users do not aim for optimizationAssuming that users will weigh every detail before making a decision is not rooted in reality. In most cases, they will go with their gut. Instead, highlight emotional outcomes, benefits, and uses instead of numbers.6. Not onboarding users is a critical mistakeHoping that users will easily navigate a sea of products without guidance is unrealistic. Instead, use onboarding tools like starter kits, quizzes, or bundles that act as starting points.7. Variety for the sake of varietyUsers crave clarity more than they crave variety. Instead, focus on simplicity when it comes to differentiation.And lastly, remember that while the paradox of choice is a helpful tool in your business strategy arsenal, more choice is not inherently bad. It is the lack of structure in the decision-making process that is the problem. Clear framing will always make decision-making a seamless experience for both your consumers and your business.How jam jars explain Apple’s success was originally published in UX Collective on Medium, where people are continuing the conversation by highlighting and responding to this story. #how #jam #jars #explain #apples